Domo, Inc. (DOMO) Earnings Call Transcript & Summary

November 30, 2020

NASDAQ US Information Technology Software conference_presentation 30 min

Earnings Call Speaker Segments

Brad Zelnick

analyst
#1

All right. I think we are live. Welcome back, everybody. Again, I'm Brad Zelnick with the software team here at Crédit Suisse. Welcome again to the 24th Annual Tech Conference that would ordinarily be in Scottsdale, Arizona, but for obvious reasons, we are virtual today. And for this session, we are absolutely delighted to be joined by Chris Willis, Chief of Design at Domo. Chris, thanks so much for being here.

Chris Willis

executive
#2

No, thank you. I'm excited to be here. It's a real honor.

Brad Zelnick

analyst
#3

Awesome, for sure. And Chris, and for everybody else, the format of this presentation, we're going to engage in a fireside chat. And I just want to remind everybody, Domo is in quiet period right now. So Chris, you're not going to tell us anything that we don't want to know about financials and most recent quarterly performance, we're here today instead to talk about the longer-term goals and a lot of what the company is doing to help its customers and how you all think about design and some of the things that you're responsible for. But before we dive in, maybe just by way of background. So as I said, Chris is the Chief of Design at Domo. He is an award-winning designer focused on developing user-centric design strategies. And with that said, he's been at Domo since the early days, going back to 2011, Chris has several patents to his name. And in a prior life has co-founded and sold a prior venture. So again, Chris, proud to have you. And maybe just as an intro for those who don't know Domo as much, can you perhaps provide a brief description of what the company does, who your customers are and what role you play?

Chris Willis

executive
#4

Sure. Yes. As you mentioned, Brad, so thank you very much for inviting me. I feel really honored to meet you and sort of esteemed audience out there. And just to give you a little background, Domo was founded in 2010 by Josh James, our CEO. He, before that, sold a company you might have heard of it is called Omniture, and that was in analytics space. It was one of the fastest growing, if not the fastest-growing SaaS company out there at the time, and he sold that to Adobe. And then apparently, I was in Utah at the time. So I'd heard of Josh, and I had a lot of friends who had gone to Omniture. But we -- our paths hadn't crossed. And I got a call from our CTO or now our CTO, Daren Thayne, and he said, hey, I'd like to take you out to lunch and talk to you about some stuff I'm working on. And it turned out there was no lunch and instead, I met Josh, and he pitched me on his idea for Domo. At the time it wasn't Domo, he bought a software company and use that as sort of a launching pad to sort of pivot into another SaaS vendor. And during the first 30 seconds, he told me about his desire to be able to run the business from his phone. And that even though he had created by all measures, an extremely successful Saas company, he said he was still not by this frustration that he couldn't answer the most basic questions with data. How many people were working that day. What is -- how much are we in debt for, let's say, vacation time, simple things that you'd have to send out a request and then who knows when you get that information back who knows how that information might be spun based on the personalities and the politics involved. And within 30 seconds, I was like, all right, I love it. Here is a guy who is passionate about solving a problem versus sometimes a lot of founders are enamored by their vision, but it's not really solving a problem. And so I was there very, very early on. I think it was the fourth or fifth new hire, he had about 30 or 40 other people who were working on the core software product. And just a quick story, which I think might be kind of interesting to folks listening in, I just jumped onboard. I started learning everything I could about the business analytics space. And mind you, we're talking -- you said 2011, it was January of 2011. So I was right there. And Josh disappeared for like 2 months. So I didn't see him. I got hired, and I was just helping do whatever it took to keep money coming in. And then he called me one day, and he's like, we need to go figure out what Domo is going to be. And I was like, okay, how do you want to do that? It's like, meet me at the airport. So I meet him at the airport, we jumped on a jet, and we head out to San Francisco for the weekend with a few other executives. And that's where we really tried to figure out what did the marketplace need. And I don't know if any of you -- I'm sure a lot of you follow Paul Graham's work over at Y Combinator, but he posted a great blog post this weekend, which really resonated with me, which he said, when you're in a start-up and you're in the right kind of start-up, the solutions you come to are probably going to be deemed as wrong and ridiculous by the world, and that's when you're probably on the right path. It doesn't mean you're going to succeed, but it probably means you're on the right path because if it was easy, everyone else was going to do it. We went -- we held out in a suite for the weekend. Just getting kobe beef sliders and diet cokes, I lived on that for the entire weekend. And on Monday, he failed to tell me that we were going to meet with investors. So we went out to San Francisco, thinking it was going to be brainstorm session. Monday, we had meetings already set up. So we went, and on Tuesday, I think we had a handshake deal for a little over $40 million. That's how it started. And I think the remarkable story here is everyone has sort of a great interesting origin story. But the fact of the matter is we haven't really pivoted. Domo was designed to be different from the start and I think if you look at the marketplace now, a lot of the sort of acquisitions that are starting to take place, especially today and last week with Salesforce announcing the Slack acquisition that they're looking to make. You're realizing that it's not about this sort of one-off software, it's about a cloud platform that is designed to answer these really complex questions. And so this is what we have always done. And now you're seeing Google, Salesforce, Microsoft, especially, where they're pulling together these sort of giant data warehouses, these integrated communication platforms and automated workflows. We haven't pivoted. This is what we've been doing. And just to sort of finish up with that thought, I've been in a few start-ups. And I think one of the biggest problems I've had is being too early, right, being 5 years too early, it's just as good as being wrong. But this was to...

Brad Zelnick

analyst
#5

We've all had that as investors, by the way, just as much the problem if not more so.

Chris Willis

executive
#6

Yes. So you could relate and so what I found is, in this case, this was one of those problems that took at least 5 years. I feel like we were -- me especially, I was very naive, thinking like, oh, you know what, when you're doing engineering diagrams and creating systems, it's boxes and arrows, right? And you focus on the boxes and that seems very simple and concrete. But really, the secret sauce and the magic is in the connections. It's in the arrows. It's the things we don't think about. It's the stuff that's not s*** but it's the stuff that if you don't do right, governance, compliance, data integration, smart APIS, the ability to swap technologies in and out that's where you fail. And I think the pandemic is really sort of showing the weakness in some of those -- that old thinking and that sort of legacy mindset of, we will stitch together lots of little specialized tools. And that's not going to make you more nimble. That's not going to make you agile. That's not going to bring speed to your business or allow you to modernize quickly. So that's a lot of background, but that's 8 years, 8, 9 years of a lot of work, a lot of sweat.

Brad Zelnick

analyst
#7

Really helpful context, Chris. And maybe just 2 questions. So maybe just a little bit about your prior experience, like what's your training? What is your real core expertise? I know you've got this fantastic title of Chief of Design, but even maybe in the context of what I've heard described earlier on is the 7 Samurais, is there a particular area in which you're focused? Or is -- as you think about design, in your role, are you looking at everything end to end? How do we think about where you spend your time?

Chris Willis

executive
#8

Yes. Well, I think a little bit like you, my background actually started in computer science. I don't know how far you took that, Brad, but I saw that you were doing pretty much in computer science. So...

Brad Zelnick

analyst
#9

Yes. I was writing 6502 assembler code as a kid, but that's -- I mean that's way back then, but yes. My -- yes.

Chris Willis

executive
#10

I did too. I did too on my first Apple Plus. So I really geeked out in terms of technology. But at the time, and I think maybe your background mirrors this a bit, there really wasn't a place for people who had diverging interests in big corporations, right? When you walk into a corporation, they have a spot for you to fill. They have a seat and they have a role that you need to fit, right? Sort of a generalized intelligence or maybe like what we call maybe a T-type personality. It is not necessarily the kind of person who can find an easy fit, right? You have to leave maybe a lot about what's interesting about you at the door. For me, I moved into wherever technology and design and ultimately, this idea of doing good for people, intersected, right? I mean there's a lot of people out there who are doing good for themselves. That's wonderful. That's the way a lot of our economy works, right? But I -- my first job out of college. I was an editorial cartoonist. So I started there. I got into newspapers. I became an award-winning journalist illustrator. But it really wasn't until I hooked up with Josh that I kind of felt that I found a spot, right? I found a spot that as a designer, especially -- and we're not just talking about the aesthetic of it, but design and thinking. You have to understand a lot of different disciplines, right? You have to -- maybe you're not a Sequel expert, but you have to understand how column or databases work and how Sequel works and how people relate to data. And there's this confluence of not just the technical part but how do people interpret data, how does data become decision ready? Do they interpret it through tables and charts? Are there certain kinds of visualizations? Are there certain -- everything to are there certain sort of traps of perception that we run into. I was just thinking of a customer the other day, we work with NBC. And they did a whole presentation just on this idea, but they didn't know that's what it was. They didn't understand that it was a sort of a human perception issue. They had to discover it the hard way, realizing that information sort of presented in different ways throughout the organization with different stories, provides a different framing. So even though everyone has the same information, people can't have the same conversation, right, because they've already become sort of -- they've already come to a perspective on something, and now they're talking past each other. So there is just myriad different kinds of issues that you run into. And that's where I think sort of design thinking, design, along with the merging of technology becomes so critical because otherwise, you oftentimes are creating a solution in search of a problem without really understanding what the problem is. I think that's where design thinking, especially first principal thinking if anyone gets into some of Elon Musk's ideas, that's really, really critical for making a dent in the marketplace.

Brad Zelnick

analyst
#11

It's very cool. Maybe if we could talk a little bit about Domo's approach to the market relative to others. And I'd be curious to the extent in your role that how much of it is listening to the customer versus having keen awareness of what else is out there in the market, right? Because the BI and analytics market, it's been around a long time. It's evolved quite a bit from where it's been. It's still quite fragmented. You have a lot of vendors targeting different parts of the market. Like how do you think about the competition and maybe even in different segments. And I know from meeting Josh earlier on, it's always been the end-to-end, right, which, I think, quite honestly, some investors question, like you have amazing reference customers that are doing great things, seeing a lot of value. But then in trying to map that to the market of how much of the need out there will be satisfied by an end-to-end solution like that? How many people actually -- who have deep investments, whether it's in Oracle and Teradata or are enamored with Snowflake today. But instead, we'll choose and say, okay, for this particular -- if I look at -- I got a little green screen thing going on.

Chris Willis

executive
#12

No, I love it.

Brad Zelnick

analyst
#13

Forgive the magic. But no, if I look at the entire pie of opportunity, which portion really wants this end-to-end solution. And I'm rambling a little bit here. But if you would, from where you sit, how do you think about the market, the opportunity, where you're going to play? And how much of it is simply this is what the customer wants, we're going to deliver it. And how many customers want that versus a lot of other cool, s*** things in the analytics space.

Chris Willis

executive
#14

Okay. Well, that's a lot. That's a lot -- that's a big question. but I think...

Brad Zelnick

analyst
#15

Take as long as you think. We've got some time.

Chris Willis

executive
#16

Okay. Yes, I'll give you some perspective on that. So there -- when we started, we didn't really think that -- I'll be honest with you, we were maybe somewhat naive. I think at the start, we didn't think that the big sort of enterprise customers were really going to be as interested as maybe more mid-market customers, right? To your point, because they've already made these huge investments in all of these technologies and whether it's monetary capital or political capital that different people have invested into it, it's hard to kill your darlings, right? It's hard to sort of admit that we need something else because isn't that admitting failure. It isn't the admission of failure, the worst thing you can do in an organization or for your career. But right from the start, and I agree with you, I think we did, because of that, maybe position ourselves as sort of the full stack answer to everything. And maybe it was -- it came across as more of a rip and replace mindset, and that's not a very popular one. But that's not really what we meant to create. I mean what we've created here is a platform that connects your data no matter where it comes from, your people no matter where they are, your systems, no matter where they are or how they talk to each other to come together. And so really, our approach is to create a very open agnostic platform that our philosophy is really more embrace and extend what you have. For some, it might make sense to replace what they have because Domo can do it better and we see that a lot. But to your point, you brought up say, Snowflake. Snowflake is a new and really exciting partner to have. And you would think, well, why would Snowflake need that? They've got very powerful software. They've got a cloud architecture, I think the last time I looked, they were like a $90 billion market cap. Why would they need to even talk to someone like Domo. And I think it goes back to the same problem, which is there is a tremendous amount of complexity. Yes, it's very easy to sort of build one-offs, but to build applications to pull all of those pieces together to have the governance, the compliance, the security at scale, the ability to -- whatever you create there to show up in into the palms of each one of your customers or colleagues is very, very difficult. I'm just thinking of our connector framework. We have over 1,000 connectors. Those are ridiculously difficult to build. And as I mentioned, some of our naivete at the start, we thought that was going to be easy, right? That was not easy. And it's still not easy, right? It requires a full sort of team and systems that monitor and check because APIs change all the time, right? There's no wonderful clearing out that says, hey, guess what, Facebook is going to change their marketing information or Google analytics is going to change. It requires a lot of work. And that's value that is very hard to find other places. So to answer your question, like where -- how do we sort of view the market and where we're going. We are in the business of data and in the business of helping organizations, big or small, modernize and transform digitally. So we've built this thing to go anywhere. And that might sound maybe a bit self-serving, but there isn't really a line there, right? We thought at the start big enterprises wouldn't be interested. It turns out big enterprises are really very interested, the ones who get it. And those are the ones who are pushing us to say, we want more. And you asked how do you sort of distinguish between the wants of maybe big customers who can be very persuasive, as you know, and what the market really needs. And that's kind of the -- that's kind of the art and science of it. That just takes really experienced team members. It takes maybe not a big mouth, but a big ear and trying to understand where are we seeing similar kinds of requests because I think where other companies would struggle is in trying to see that what looked like very different problems are actually the same kind of problem. You just have to look at it in a slightly different way. So sometimes reframing the question and sort of pulling out the general sort of pain point is the kind of thing that we question all the time. Are we building this as a one-off? If so, it's not going to scale. Are we building -- or have we discovered a general problem that we have a great solution that can then be customized individually? So for example, our focus on user experience and self-serve analytics. That's an example. We could have gone down and said, we're just going to tell you for this particular industry, here's how you should look at all of your data, and we're going to build those tools specifically for that. Instead, we built a platform of capability. And I think that's one of the things that, frankly, becomes a little bit of a challenge in terms of selling, right, because people want something to solve that specific problem. And instead, we've had to learn -- well, look, here's the capability that allows you to be nimble, turn your data into much more valuable assets very quickly and push decision-making to the edges, along with start rolling in AI and automation because that is obviously where a lot of companies are moving, and it's very, very difficult. So I don't know if that answers your question specifically, but that's how we kind of look at it. It's a big problem. It's a big world. And we try to draw from it through our sort of front row seat working with these very huge companies. We look at it as an opportunity to buy information and then build what our customer -- what our competition doesn't even realize is a problem yet. And just to sort of finish that up, I remember reading -- I won't say who it was, but it was maybe 2 or 3 years ago, someone who's done very well regardless, was looking to move into our space and I could tell by what they were saying that they were 4 years behind where we were thinking because that's what we had thought exactly 4 years before. So you don't want to discount the fact that, yes, we are making huge investments in R&D, but that R&D is not just in the technology, it's in getting the opportunity to learn more from your customers and from the environment before your competitors do. I think that something gets overlooked quite a bit.

Brad Zelnick

analyst
#17

Got it. Maybe along those lines, you're probably familiar with the expression that people overestimate what can be done in a year, but underestimate what can happen in 10 years?

Chris Willis

executive
#18

Yes. Yes.

Brad Zelnick

analyst
#19

As you think, not even necessarily about Domo, but the market for data analytics and the possibility of what we could see out on the horizon in being able to harness, which is the Fibonacci Rabbits that are growing in the way that we call data. Any thoughts or observations, prognostications you leave us with?

Chris Willis

executive
#20

Yes. So yes, like where are we going to be in 5 years? What does the BI space look like in 5 years? Well, I think although you can do world-class business intelligence on Domo. Again, we've never thought of it as just a BI tool. And I think what you're starting to see more clearly now, especially as these other companies like Google and Microsoft and Salesforce are building these fuller stacks is that one, you need a platform, right? The platform approach makes sense. And I think one of the things that you're going to see as a big shift is that the platform, not just as an application, but the platform as a new kind of business model is going to emerge, right, because the platforms are starting to take over the world anyway, right? The Amazons. I think Amazon I think they hired like over 400,000 people this year, right? They've got the digital infrastructure to hire that many people and make them effective wherever they are, because they have a platform business model, a platform mentality. And what does that mean? What that means is you're using your data and your applications to create a new kind of economic ecosystem, right? So if you're looking 5 years down the road, I think platforms like Domo are going to offer companies to transform into hybrid-type platform organizations far more quickly. I think that's ultimately what digital transformation is about. I think from the standpoint of data and analytics, well, that's definitely shifting, right? I think we're -- we've clearly, you started to move past the dashboard, right? The dashboard is really a design metaphor, right? It's a way of representing an idea of how do I explore and relate to information. As opposed to, and this is what we've seen definitely through the pandemic, companies really leveraging the speed of the platform to create smart applications for their organizations, both internally and externally. Right now, we're seeing a lot of organizations using, say, Domo publish everywhere. So the ability to like take their data and turn that into a different kind of asset. That's a platform move right? That's taking stuff that you would typically think of as an internal resource solely and putting it out into the marketplace to figure out how we can create greater interactions. Unilever and Target is a great example. So both Domo customers. They use Domo to sort of share shelf level data. So Target is sharing their inventory with Unilever, which is using AI and assemble models to predict how demand is changing at a shelf by shelf level. Well, that's a different level of cooperation that is only possible with a platform. And that's where I see things moving. I see the sharing of data, along with AI. AI is going to become the new data, clearly. And I don't want to say it's going to be a future where people are kind of drowning in apps, but definitely using data as to drive action. Through applications that are specifically designed for the right person in the right role in the right situation to get things done. Because ultimately, you need to, especially in the sort of remote -- suddenly remote workforce world that we live in, you have to push data to the edges, right? That's -- you need to sort of tap every ounce of creativity from your network as opposed to, as we said, people just sort of sit in and you just do what you do well or what we thought you did well or what we demand that you do well, right? We need people out there understanding how customer behaviors are changing. How the environment is changing. What happens when the next unexpected event happens? Are we able to respond faster than our competition? So that's where I see things moving. It's not dashboards. It's not just pie charts and bar charts, right? It's a very different way of taking data, making it decision ready and then pushing it to the edges so that you can have a bigger effect on your -- on the outcomes of your organization.

Brad Zelnick

analyst
#21

Chris, it's so interesting to hear your thoughts and your perspective on things. Unfortunately, we're actually -- we only got a minute or 2 left here but maybe my final question for you is from an investor standpoint, where I sit and others that are listening in, what do you think might be the most underappreciated aspect of Domo that people just may misconstrue or -- and that can go not only for investors, but even from customers, partners, all the other constituents that you serve.

Chris Willis

executive
#22

Yes. Well, I mean, I think we touched on a lot of them. And I think the biggie is that we have created a platform that allows you to scale very, very quickly, leverage all of your BI extremely fast and to everyone within your organization. And that because we sort of were built to integrate from the very beginning with this sort of open platform, the opportunity to extend your business, create new kinds of business is kind of endless. So we run into challenges from companies every day from L'Oréal to Coca-Cola Swire to others, where they're able to do things that they just didn't even think was possible. I mean they've told us, like, you can't do this and like, okay, you have to go to where the customer is, right? You have to answer what the ask is of the customer. But then all of a sudden, they get hungry, right? A little bit of success becomes very, very contagious. And so I think although it's been a long, very challenging few years to put this together, I feel like we are super well positioned because we didn't overengineer for one sort of problem, right? We didn't build software when the whole world was building software at that time, we built a platform that gives your company instant capability to embrace and extend the work, the people and the technology you may already have and then begin to experiment because I think -- and this is the key point, I believe, we -- as you've seen -- I mean, I read your reports to see what you think of us. And I've seen that with the pandemic, we thought -- Bruce, I'm sure has talked about this, we thought we're going to lose 20% of our business, right? And instead, what has happened, we're growing it at 20%, right? I think that is the evidence that gets me very excited because like people are recognizing it. We're learning more, we're leveraging. And as we bring on bigger and more complex sort of customers, I think people will get the confidence to say, "Oh, they can solve this problem that we have to get solved". But now all of a sudden, like we've seen with our customers, you guys can solve these other problems, which we didn't even think we're solvable. That is a very magical place to be. It's not easy. It's taken a lot of investment and a lot of work, but that's what I'm very optimistic about.

Brad Zelnick

analyst
#23

Awesome. Well, with that, Chris, we are out of time. Truly delightful to have you and hear your thoughts.

Chris Willis

executive
#24

Thank you.

Brad Zelnick

analyst
#25

And it's really great to see you at this annual -- 24th Annual Credit Suisse Conference, even though it's virtual at this time.

Chris Willis

executive
#26

Yes. Thank you.

Brad Zelnick

analyst
#27

But we look forward to having you guys again in the future. And with that, we're going to wrap up. Thank you.

Chris Willis

executive
#28

Thank you so much, Brad. I appreciate it.

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