Ford Motor Company (F) Earnings Call Transcript & Summary
September 22, 2020
Earnings Call Speaker Segments
John Saager
analystWelcome back, everyone. My name is John Saager from Evercore ISI. I cover autos alongside my bold amigo and mobility partner in crime, Chris McNally. We're very happy to welcome Ford and in particular their CTO, Dr. Ken Washington. In his role as CTO, Dr. Washington is charged with overseeing the development and implementation of the company's technology strategy as well as overseeing Ford's next-gen vehicle electrical architectures and controls and automated systems. For a quick background on Ford's autonomous ambition, Argo AI was born out of Ford's 2017 investment in Argo and has been developed in-house by Ford over the past several years until Q2 of this year when Ford finalized an agreement with Volkswagen to create a joint venture. Argo now employs more than 1,000 people and its valuation sits at $7.5 billion. In terms of progress and timeline for their AV ambitions, Argo AI has a timeline that they've laid out. And for ADAS, Ford's product is called the Co-Pilot 360, which is their newest system launching on the very exciting Mustang Mach-E in late '21 for a Level 2++, hands- and eyes-off system, also known as Active Drive Assist. With that, I welcome Dr. Ken Washington.
Ken Washington
executiveThank you. It's great to be here. We look forward to the discussion and to addressing any questions that everyone has.
John Saager
analystSure. I'll start with opening the discussion by talking about the pace of AV or automation within production cars and putting sort of Argo AI aside for now. If we focus on this path from Level 2 to Level 4, which the industry has largely pushed back over the years, particularly on Level 3 and Level 4, it raises 2 key questions for us. Knowing that there's little publicly available data that's an accurate comparison of progress in this space, how can we think about milestones along the way? And then our second key question is, what are the key bottlenecks, as you see it, as we move from Level 2 to Level 3 and beyond? Is it sensor tech or AI and cost?
Ken Washington
executiveWell, it's a super important topic. One of the things we've learned as we've continued our journey in AV is when we began the journey, Level 4 and Level 2 were thought of as totally separate activities. And we're seeing those blend together more closely as sensors get more capable and as AI becomes more real. And one of the challenges that we're currently working on that will be a key milestone is the challenge of resolving how can you regain the attention of a driver in a Level 3 solution. We're hard at work on that. We've got lots of activity working with technology partners as well as our own team in Palo Alto and our team at Dearborn working together on an advanced perception stack as well as a solution that's in the cabin to determine how to regain the attention of the driver if attention is required because some condition exists that the Level 3 system cannot handle. And just to remind everyone, a Level 3 solution is not a full SDS like a Level 4 solution that Argo is working on. It does require a driver to still be responsible in the event that they need to retake control of the vehicle. So I would say the key milestones along the way would be demonstrating that you can regain the attention of a driver if you're bringing a Level 3 solution to market. If you're in the Level 2 domain, we saw most of the immediate challenges. And that's why we've introduced to the market in our Mustang Mach-E, the Co-Pilot360 and the Active Drive Assist because we're really excited about the ability to bring the capability to do an advanced hands-off, eyes-off solution. So it's an exciting time because the capabilities are getting much more mature, and we're bringing those to market.
John Saager
analystYes, for sure. So one of the things that we've talked about is Ford is using some of these L2 and L3 -- L2++ features in order to entice customers to lower their biological footprint. So it's great from our perspective to see that -- all those features and Ford's sort of full technological capabilities on display in the Mach-E.
Ken Washington
executiveYes.
John Saager
analystSo can you talk a little bit -- go ahead.
Ken Washington
executiveWell, I was just going to say that the Mach-E has a really -- going to have a really great Level 2 advanced drive assist solution. But what we're really excited about is the next revolution or the next evolution of the tech stack, which is going to allow us to do even more things with advanced drive assist because we'll have shared memory in the modules of the vehicle and we'll have more compute power and the ability to do more AI in the vehicle as we put together a software and an AI platform. So the future is even more exciting. So -- but we can talk about that.
John Saager
analystCan you give us some more details around that? From your perspective, where does the software stack sit today? And where -- specifically, in about -- in the next couple of years, where -- what will change within that software stack and where will it end up?
Ken Washington
executiveSure. So the biggest change that's going to happen is we're working to put together a centralized compute platform in the vehicle. So -- and what I mean by that is we're taking -- we're doing a decomposition of the sensor set so that the intelligence has moved from the sensors and the actuators at the edge points in the vehicle to a centralized high-performance compute cluster. We're also putting a fairly large shared memory module in this next-gen architecture so that the sensors can share memory with each other. The reason that's important is then you can provide updates over-the-air that will affect the performance of the sensors and actuators in a positive way. You can do intelligent user experience solutions. You can create those both at job 1 and after job 1. So over-the-air is going to take on much more importance in the future because we'll have this centralized compute capability and shared memory capability. We'll also be moving to a zonal power architecture, so you can power up specific zones in the vehicle as needed. So imagine a solution that is aimed at a customer experience that needs to power up a particular zone, activate a camera, do some sensing so that it acts as a sentinel for you or it does some kind of a service for you and then power it down when it's done. That's not possible today, but it will be possible in the future tech stack in the vehicles that we will build on that. And what we're really excited about is we're going to bring that tech stack that I'm talking about first to an all-new electric commercial vehicle. So it's a really exciting time. And that platform will look very different than the platforms of today. So we're only going to get better.
Chris McNally
analystThat's great. And Ken, this is Chris. I mean if we talk -- if we continue on that idea of this path, right? You just laid out a really impressive sort of next gen. Can we talk about some of the things we'll see as a glimpse of what's to come in your future of your Active Drive Assist? Maybe some of the new features, how that compares to what's on the market today, primarily versus maybe some of your U.S. peers? And anything about how driver monitoring may be incorporated in sort of that transition product, which will still basically be Level 2+ highway product?
Ken Washington
executiveYes. So we're doing some interesting things in the driver assist front. What we're working on now is -- you referred to Level 2++. We're working to crack the barrier between Level 2++ and a true Level 3 solution for highway driving. So we are aiming to have that in the future. We haven't named an announcement date yet, of course. But it's in our road map. So we're moving toward a solution that will allow you to truly be hands off, eyes off and mind off so that you can do other experiences in the vehicle. You can turn your attention to read a book or whatever it might be. So the interior sensing capabilities will include the ability to regain your attention, and we're working on different ways to do that. This is a difficult problem, but we've got a team of more than 200 engineers in our Palo Alto lab working with our team in Dearborn, and our -- and we even have a team in back in Germany and in Israel all working together on solving this problem. So that's a glimpse into what we'll be able to do in the future. So -- and we're building on a pretty capable solution that we already have on the Mustang Mach-E that we're going to also bring to the new F-150. So we're starting from a pretty good position.
Chris McNally
analystOkay. That's actually -- that's pretty exciting because that really gets that transition phase to driver attention is truly the crux of the Level 3 conundrum. So we're definitely going to come back to you on that over the coming months to see how you plan on doing it. That seems really exciting. And maybe if we could talk a little bit about the sensor configuration in Active Drive Assist? Just stick to the number of physical cameras, radar. And then obviously, since we're thinking a little bit ahead. Really in the past, I think you've had favorable comments about the use of LiDAR technology. I think it was primarily around AV, but the IV with cost reductions that could come into active safety. So we haven't seen it yet in a production car from Ford. So sensor, radar, LiDAR, if you could just sort of give us an update what to expect in the driver assist vehicles.
Ken Washington
executiveSure. So let me start with LiDAR because that's the most straightforward. It's really important in our tech stack for retail and commercial vehicles for it to be affordable. And LiDAR at this point is still not yet at a cost point that we believe can be integrated into a tech stack for commercial or a retail customer. It's really dedicated to -- right now, we're really leaving LiDAR to the platform for an SDS autonomous vehicle fleet that will be in a service where the return on cost will be a viable business equation. In commercial and retail vehicles that we sell at scale, we are -- we believe we can provide a Level 2+ and a Level 3 solution using a clever mix of long-range and short-range radar as well as high-def cameras positioned both forward-facing as well as rear-facing and then do the sensor fusion on the compute module that I spoke about. So once you have the ability to move the imaging from the radars and the cameras into a central compute module, you can do a pretty sophisticated sensor fusion and AI to do the perception required to do a Level 2++ and a Level 3 solution. And that's exactly what we do in our Active Drive Assist. So we have in our current -- on our platform that we've taken that approach and we expect the -- even the Level 3 solution to take a similar approach, where the added capability comes from enhanced AI processing not moving to LiDAR for a Level 3. So we only move to LiDAR when we go to Level 4, and that's what our goal is for using for the tech stack in those vehicles.
Chris McNally
analystOkay. That's quite clear. So it's more about the AI, the compute, the fusion as opposed to perception being a bottleneck and maybe a little...
Ken Washington
executiveCorrect.
Chris McNally
analystThat's a different case. Okay. And then 2 big themes and I'll pass it back to John. But what we've heard a lot over the last days, obviously, this big opportunity with Level 2+. You just outlined that. But also with the idea of reoccurring revenue streams, SaaS opportunities because this is now OTA. Could you talk about how Ford's thinking about pricing optionality and functionality when it improves through over-the-air updates? Anything we can think about that sort of changes the way that cars are priced and their services are sold in the future?
Ken Washington
executiveYes. I really appreciate that question because this is really a key part of our vision and our strategy. So in addition to today where -- when you buy the vehicle on day 1, you've got this amazing set of capabilities around driver assist and infotainment that -- so you have right out of the gate, which includes things like Sirius radio and WiFi hotspots. And on the depth side, you've got Active Park Assist; intersection assist, pre-collision detection, lane keeping with blind spot detection, adaptive cruise control and Active Drive Assist, as we've been talking about. So imagine that, both of those plus services that you can get after the fact through OTA, so we're really imagining -- or we're envisioning a future where we can have additional services that are enabled by software that's bundled and then delivered like in a gondola over-the-air into the tech stack that then we could provide a revenue stream for the company. But more importantly, we're providing a great new experience for the customer. So we're especially focused on creating a suite of services that we can deliver to our commercial vehicle customers. Ford is the #1 commercial vehicle provider in the U.S. and in Europe. And we only see that as being continued as a result of providing great services like additional work capabilities. Imagine helping a small or medium businesses with helping them manage their business, managing the fleet of commercial vehicles that would exist for a medium -- a small and medium customer. Look, we already have 5 million connected vehicles today. And with those 5 million vehicles, imagine they're all -- now they're all connected, right? And so we're starting to get data to understand how these customers use their vehicles. And so we can take that and translate it into new applications that'll improve their -- improve how they use their vehicles because we understand how they use them. Look, the bottom line here is with these over-the-air updates and the services we can provide, it will help us make every insight count, every minute count that the driver and the customer needs to deliver the high uptime for their customers on the commercial front. And then lastly, we really want to help our customers have -- make every interaction count that they have by building integrations into their business and software. So it's going to be an exciting future with -- really to deliver these kinds of experiences over the air after job 1. Think of it as an iceberg where the tech stack and the technologies I've been talking about are the -- is the platform that sits under the water. And then above the water are the services that we can layer on top of that platform to do these things like customer business integrations and like leveraging cameras to do sentinel services and high-uptime services, et cetera, et cetera. So that's how we're thinking about the future.
John Saager
analystThanks, Ken. That's great. And just a reminder for everyone, you can shoot a question over there in the question box, and we'll try to get those answered after more from Chris and I. Ken, I wanted to talk to you a little bit about electrical architecture. It's been sort of an emerging theme at the conference over the past couple of days, speaking with Aptiv and with Conti. Aptiv obviously has their SVA, the Smart Vehicle Architecture, designed to sort of consolidate the multi-domain controllers in the vehicle. So I was wondering if you could talk a little bit about Ford's approach to that? And if you're familiar with Aptiv or Conti's program, just give some thoughts on their designs and their thoughts about how the future electrical architecture of the vehicle will look.
Ken Washington
executiveWell, first, let me say that it's pretty -- there are quite a few companies that are all looking to rethink the electrical architecture of the vehicle platform because of the times we live in. And Ford is no exception. I mean we're really leaning forward to design a next-gen electrical architecture that'll allow us to deliver more features and experiences to our customer. And at the heart of that design is to centralize the compute from the edge points, as I mentioned earlier, to a centralized high-performance compute cluster. And that high-performance compute cluster will allow us to do things like compute the processed images and sensing data from multiple sources so that we can deliver new experiences. Secondly, we'll have a shared memory module, zonal power and an AI software platform. And the first set of vehicles that already have the benefit of some of this thinking are -- is the F-150 and the Mach-E and the Bronco 2- and 4-door. So if you just take those 4 vehicles, we're going to start seeing lots of information and data at high scale because of the scale. And that's going to feed back to help us improve our designs and improve how we could deliver new services to our customers. But within the electrical architecture itself, we're really focused on creating that platform that sits under the water in that iceberg model I talked about so that we can deliver these kind of new services to our customers and over the -- deliver it over the air and create new experiences.
John Saager
analystRight. Makes sense. Look, when we think about the emerging trends of EV and ADAS and as we move towards higher levels of autonomy, can you talk to us a little bit about some of the synergies that are available when you combine those ADAS levels with an EV like the Mach-E that maybe aren't available or are improved in an EV versus an internal combustion engine?
Ken Washington
executiveWell, it's clear that, that an electric vehicle has a real simplicity about it that is -- that doesn't apply to an ICE vehicle. But what's really neat about the scale of Ford is that we're able to see and leverage the places where the 2 are similar, and it turns out there are quite a few parts of the electrical architecture that are common between an ICE and a BEV. So the IVI stack, for example, is not any different. The fact that you can merge and share memory from multiple sensors is not any different. The zonal power strategy that we'll take is -- only has one relatively minor difference having to do with the power to be distributed to the propulsion and the sustainability modules. So the AI software platform would be the same. So we want to be able to innovate on a software platform that can take the data and then put it in -- use it in a machine learning module to do something interesting and clever. So there's actually a lot of sharing that can happen across ICE platforms and BEV platforms, and we're going to leverage that to create advantages of scale as we approach the development of our next-gen electrical architecture. So it's a bit -- it's an interesting paradox, though. So while there's a lot of commonality, it's -- there's still an advantage for us to really focus on the commercial BEV that we have in our plans to be the first platform to experience this next-gen electrical architecture in this new tech stack. So we kind of have both of those things going for us. The power of scale, but also the ability to focus on the simplicity of a BEV commercial vehicle for our first instance.
Chris McNally
analystKen, this is Chris. When we think about that next-gen commercial BEV and electrical architecture, can you just -- could you frame how far we're going? Because obviously, there's a wide spectrum, right? We could have a premium vehicle that has 150 ECUs. And I think everyone knows about how far it you can go down with Tesla under tenant. It seems like the auto industry doesn't want to go that far that quick, but we're clearly moving towards more zonal controllers. Could you give like an idea about how far down the line of ECU consolidation and zonal control you'll do in the next couple of years, 5 years? Because obviously, maybe over the next 10, that's when we'll go to more sort of vehicle-level OSs.
Ken Washington
executiveYes. So -- and we're kind of -- we're really looking today at the next, say, 4 to 5 years. So we're targeting 2025, '26 for the next-gen tech stack to come to market on this new commercial BEV platform. In that time frame, we think we can go pretty far in terms of consolidation. We haven't finalized the whole -- the entire design, but we're pretty confident that we can get down to a small number -- single-digit number of central modules for doing the compute and likely to be in the 2 to 4 range. So we think we can go pretty far. However, the compute chip industry continues to innovate. Moore's Law is -- you know the famous saying, "Moore's Law is dead. Long live Moore's Law." We continue to see innovation in the compute chip arena where new SoCs and new logic is being innovated every day. And so over the next 10 years, you can imagine that we'll be able to even go further in terms of that module consolidation. But we've got our focus really on the next 4 to 5 years at the moment, and we think we can get down to 2 to 4 modules with respect to the compute stack and then shared memory across all of the modules. So that's what we see in the next, say, 4 to 5 years.
John Saager
analystOkay. This is John again. Last question from us before we kick it over to some of the audience Q&A. We spoke earlier about partnerships, and we want to talk to you about Ford's closest partnership, which is Argo AI and Ford's AV LLC. Understand that those are not under your purview today, but what we really want to focus on is knowledge sharing. So how is Ford thinking about sharing the learnings between those groups? And if you could focus the discussion around data, this is an area where Ford should have some good overlap between the 2 programs.
Ken Washington
executiveYes. That's a really important question because the retail and commercial vehicles that we sell will have much more scale in volume than the Argo SDS vehicles. And so one of the things we're working on is we're trying to work out how would we take the insights from connected car data that will be in the field from retail and commercial customers and then leverage the insight of that to help the Argo SDS Level 4 vehicles be more effective. We don't have all that worked out yet, but it is something we're thinking about very deeply. On the Argo front, they're -- they -- an AV -- a Level 4 AV, what is really differentiated between a Level 4 AV and a retail or a commercial vehicle is the amount of data that a Level 4 AV collects and gathers is massive. And Argo has built a closed-loop data ecosystem, where they bring key insights from the LiDAR point cloud to each Level 4 AV that's being operated on the streets, brings back to the vehicle, gets processed and then gets brought back to the Argo engineering team so they can continue to improve the Level 4 AV SDS. So they have a pretty carefully architected technology stack for taking advantage of the massive amounts of data that an AV collects because of the LiDAR point cloud and the array of high-def cameras as well as the radars that they use. So I won't go into the details of how their stack works, it's not really my place to do that. But I am aware, because I sit as an observer on their Board, that they have a very, very effective closed-loop data ecosystem that has -- that enables their SDS to benefit from continuous learning and for perception as well as for navigation. So learning between the 2 is something we're still working out because we think we could advantage both of those by having that kind of a solution. So more to come on that.
John Saager
analystPerfect. And I'll -- we've got a bunch of questions here, so I'll try to combine a couple. Do maps have a role in sensor fusion in Level 2 to Level 4? And is there a current time line in place for moving to Level 4 automation from Argo testing to self-driving delivery vehicles?
Ken Washington
executiveSo the Argo forward plan is to bring the Level 4 solution to a -- both a people-moving and a goods-moving service in the 2023 time frame. Details of that we haven't communicated, but we're going to be in -- operating in multiple cities, including Miami; Austin; Washington, D.C.; Pittsburgh; Detroit; and Palo Alto. So that -- those are the cities we're testing in today, that Argo's testing in. And we think -- well, we know, this is the largest demographic footprint of any AV developer. And it's going to allow us to go to market in 2023 with a self-driving service for both people and goods in the '23 time frame with confidence.
John Saager
analystAnd how do outside influences like smart cities, or 5G, sharing information between vehicles, V2X, communicating across the ecosystem play into your strategy?
Ken Washington
executiveSo right now, that's not part of the Argo strategy, but it is part of the broader Ford strategy. So we really believe that 5G and cellular V2X will be key technology enablers for future smart vehicles, including advanced driver assist technologies. It'll allow us to do Level 3 driving with more confidence in more places, including in urban environments. This is why we've made the central -- the Michigan Central Station investment and the Corktown investment. Our vision there is to have a mobility corridor that spans from Ann Arbor through Dearborn into Corktown, which is in Downtown Detroit, to be the development showcase for developing smart vehicles in a smart world, where we can have 5G communications between vehicles and the infrastructure as well as cellular V2X communication amongst vehicles and the city streets. That's not in place today, but we know it's coming. In fact, you can see signals of that in China, where there are some early prototypes. We've done some early prototyping in China as well. So we know it's coming, and we're going to be an active player in that space. Look, we just showed an example of that in Detroit where we worked in partnership with Bedrock and Bosch, where we had a smart infrastructure in the -- in a garage with -- equipped with LiDAR sensors. And then we had intelligence in the vehicle, and the vehicle talked to the sensor and the garage talked to the vehicle and allowed the vehicle to do a valet parking demonstration with the person holding a cellphone telling the vehicle to go park itself. This is a glimpse of the future, where people will be able to do valet parking at -- just by using their smartphone, but they'll also be able to do smart driving in an urban environment as well as on the highway as we're planning today. So 5G is going to be a hugely important part of that as well as cellular V2X. And by the way, since I -- while I'm answering this question, let me mention that cellular V2X is -- we've been really leaders in that space. We are the first auto company to plan to launch cellular V2X on our vehicles in 2022, and we've been active players in prototyping and confirming that the technology is superior to DSRC. So we're really excited about cellular V2X and that being a stepping stone to 5G.
John Saager
analystOkay. Great. That was a great answer. And then incorporating all of these systems within the instrument cluster, is that a key focus for Ford in terms of sustainability going forward?
Ken Washington
executiveYes. So the instrument cluster and the infotainment stack is the first place we're going to see a lot of these customer experiences and innovations come to life. We're partnering with major technology companies. We've got a pretty exciting partnership that -- we haven't announced it yet, but stay tuned. We'll be communicating that before too long. But this partnership is going to allow us to bring industry-leading and differentiating experience to our IVI stack and our infotainment stack in the 2023 time frame. This is going to be a really important stepping stone to the 2025-'26 next-gen tech stack I spoke about earlier. So this is going to get a lot of our attention in the next 2 years to bring that to our retail and commercial customers. So excited -- it's going to be an exciting few years.
Chris McNally
analystKen, I think we have time for one more. Selfishly, I'm going to take it for myself. One of the things we heard about yesterday, which maybe think of you and maybe think of Ford, one of the LiDAR companies that came on talked about the exciting opportunities in last-mile delivery. We've seen some of the press releases about Ford working on things like delivery bots, delivery drones. Can you talk a little bit about this whole idea of mobility as -- from the software side to right to the door? How much -- how broad does Ford want to go when we think about these future opportunities?
Ken Washington
executiveWell, it's a great last question because it gives me the opportunity to talk about the fact that we -- at Ford, we are committed to working both in the now, the near and the far in parallel. And we believe that in the future, there will be end-to-end solutions like this that are mature, where you can make, as I said earlier, commercial customer, make every minute count. So robotic delivery is something we believe will be in the future. Today, it's in its infancy, but that's why we have to work on technology today with partners and push to mature that technology so that it will be ready, and we will be ready to receive it and integrate it in solutions for our customers. So I know that you've seen our partnership with Agility Robotics, where we've taken delivery of the first 2 next-gen digit robots. This is a bipedal robot that actually we used in a demonstration to take a package out of a Ford van and walk to a doorstep and deliver the package. This is not production yet, but this simple demonstration that we had at CES last year gives you a glimpse that this future is coming. And so we're also working with a number of other robotic companies as well as universities and other strategic partners. We will be the anchor tenants of a new research facility at the University of Michigan opening this fall, called the Ford Motor Company Robotics Building on the University of Michigan campus. This is a really exciting partnership we have with the University of Michigan. We'll use that facility and our partnership with the University of Michigan to help us accelerate the development of next-gen technologies like advanced robotics, drone technologies, bipedal robots, rolling robots. So all of this is coming, and we're right in the middle of that mix, working in the far in parallel to working in the now and the near to deliver products today as well as develop the possibilities for tomorrow. So thanks for that question.
John Saager
analystAll right. With that, I think we'll wrap it up here. Thank you very much to Ken and to the whole team at Ford. I think that was a great conversation. And thanks to everyone for attending.
Chris McNally
analystThank you.
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