Godrej Consumer Products Limited (GODREJCP) Earnings Call Transcript & Summary

August 7, 2026

NSEI IN Consumer Staples Personal Care Products earnings 51 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Godrej Consumer Products Limited Q1 FY '27 Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Vishal Kedia from Godrej Consumer Products. Thank you, and over to you, sir.

Vishal Kedia

executive
#2

Good afternoon, and welcome to the conference call for Godridge Consumer. We have with us Sudhir Sitapati, and Aasif Malbari. We will start with opening remarks from Sudhir. And post that, we will open the floor for questions from everyone. Now I will hand over to Sudhir for his opening remarks.

Sudhir Sitapati

executive
#3

Q1 FY '27 has been a strong start to the year for Godridge Consumer Products Limited. We delivered broad-based growth across India, Indonesia and [indiscernible], building on the conference and strategic direction we shared at our investor meet in May 2026. The operating environment remained challenging through much of the quarter. Input costs were elevated, particularly during the early part of the quarter, and geopolitical developments contributed to significant volatility in crude and other commodities. Despite this backdrop, our underlying volume-led momentum strengthened sequentially, reflecting the resilience of our categories, the strength of our brand and most importantly, the quality of our execution. At a consolidated level, revenues grew 19% year-on-year with underlying volume growth of 9%. EBITDA grew 14% with margins at 19% Net profit grew 11%, reflecting healthy underlying earnings quality even as margins absorb some near-term commodity pressure. This was on the back of a strong broad-based performance in India and Indonesia. In India, Indonesia coming back to stable book and an exceptional performance in Africa driven by FMCG expansion. While we are pleased with the financial performance this quarter, we are even more encouraged by the structural changes but are continuing to take place across our company. Over the last few years, we have been working towards three important objectives. The first is to build the capability to deliver consistent double-digit volume growth backed by next generation of growth engines while restoring competitiveness in some of our most important core categories. The second is to turn around our Africa business and reposition it as a meaningful driver of profitable growth. The third is to decisively turn around HI in India. Q1 provides further evidence we are making meaningful progress against each of these objectives. Our first objective is to move towards consistent double-digit volume growth. This quarter, consolidated underlying volume growth reached 9%, supported by increasingly broad-based momentum across geographies and categories. Our speed boats, Godrej Fab, GK Incentec and Godrej Aer globally continue to grow strongly and are becoming increasingly meaningful contributors to the overall company. Our new entries in toilet cleaners, body wash, face wash and pet care are all showing strong progress. These businesses are meeting their stated milestones, and we are encouraged by the quality of consumer traction and execution that we are seeing. These businesses are still at an early stage relative to their long-term potential. However, that progress gives us increasing confidence that we are building the next set of scalable growth opportunities for GCPL. Continuing our progress in expanding into far growing categories, we are pleased to announce the launch of Godrej Rizz. Our entry into liquid dishware. Liquid dishwash is a INR 2,500 to INR 3,000 crore category, which is growing in strong double digits, where consumers are upgrading for bars to liquids. We are launching Godrej Rizz select states and are confident of our ability to delight consumers with Godrej Rizz as we have done successfully with our other innovation. Based on the progress we are seeing across these businesses, we believe we are now a few quarters away from consistently delivering double-digit underlying volume growth. Our second strategic objective has been the turnaround of GAUM. Our GAUM business has delivered an outstanding quarter. This performance was led by our FMCG portfolio, where we doubled media investment alongside continued strength in hair fashion across markets. We successfully scaled air freshners across the GAUM region, and the initial pilot of incense stick in Nigeria has received strong consumer feedback. There has also been a structural movement in EBITDA from high single digit to a consistent mid-teens level, and we are confident of holding this going forward. More importantly, the Africa performance is no longer limited to a single quarter. We have now delivered several successive quarters of improvement in both top line growth and profitability. The business is benefiting from portfolio simplification, stronger execution, improved cost discipline and increased investment behind our priority brands and categories. Our third strategic objective has been the turnaround of India [indiscernible]. Household insecticides recorded an important milestone during the quarter. After almost a decade, we gave overall market share in the household insecticide category in Q1 FY '27. This improvement is consistent with the actions we have been taking to win in this category. While one quarter does not constitute a trend, the overall share gain is an encouraging indication that our strategy in household insecticide is beginning to deliver the intended results. We remain focused on sustaining this momentum through superior products, sharper consumer propositions, disciplined execution and continued category development. This year has been a year of volatility. In Q1, we experienced significant input cost inflation and instability with LPG prices going up 3x and similar increases in other costs. This especially impacted India where the cost impact was close to 6% on the business. Despite this, we delivered a double-digit EBITDA growth. While prices have cooled off from the highs, going ahead, we anticipate volatility to remain with both rude and palm being unstable and el nino impacting demand across a few categories. Our response will remain consistent with our established approach to navigating commodity cycles, calibrated pricing actions, strong delivery and cost saving programs and prudent media optimization. We remain mindful that el nino conditions heightened weather volatility across our key markets, with the potential to disrupt agricultural output and rural demand. Though our geographically diversified sourcing and portfolio provide meaningful resilience against such volatility, and as such, we don't foresee any major impact. With revenue growth tracking ahead of our original expectations and input costs beginning to ease, we enter the remainder of FY '27 with increased confidence. We remain firmly on track to deliver our guidance for the full year with the confidence to exceed the same in select areas. We remain confident in the resilience of our portfolio, the strength of our brands and our ability to deliver sustained profitable growth going forward.

Operator

operator
#4

[Operator Instructions]The first question comes from the line of Abneesh Roy with Nuvama Wealth Management.

Abneesh Roy

analyst
#5

My first question is on Dishwash. So attractive [indiscernible], so if you could tell us, generally, you come with disruptive pricing. And if you could tell us here also have you managed to do that? And in terms of quality, is it comparable to the current player? Second, which markets reached at the online every time code, we did not get elevate. If you could tell us which market you have started with? I projected is again Tamilnadu or South India. Second is, you have tried Dishwash earlier to Protect -- Godrej Protect. So any learnings from there? And do you see this as a golden opportunity given one large multinational players seems to have temporarily [indiscernible]? And once they come back, will it be enough opportunity for you to see that opportunity? That is my first question.

Sudhir Sitapati

executive
#6

I think, Abneesh, on Dishwash, we haven't yet physically launched Rizz yet. We are just in the process of launching it. So we don't want to comment on anything because it will be competitive sensitive. But we thought since this is an opportunity for us to let you know, we thought we'd announce it. But in a few days' time, you'll see it everywhere and the mix is be clear. In general, we end up launching categories, if we have a differentiated product and a good pricing, there seems to be our Home Care [indiscernible] seems to work very well in Fab. It seems to be working quite well in Spic and I'm sure it will work in Rizz, but more about it, Abneesh, when we actually launched in the market. You didn't find it in PIN code because it's not on the market yet.

Abneesh Roy

analyst
#7

Understood. And if you could comment on the multinationals that are currently hardly available almost near 0, which has kind of withdrawn. Is that a big opportunity because you tried through Protect brand earlier, right?

Sudhir Sitapati

executive
#8

See, I mean, on the question of a competitor exiting. I mean, we look at the market in terms of structure of long-term growth and dishwash liquid does have long-term growth potential in it. And we look at differentiated products. So we don't really look at it in terms of -- I mean, in Aero, I don't think that has been the major factor in entering it here. I think one difference between some of our earlier home care launches and our current home care launches is, we do spend a lot more [indiscernible] now on these than we did in the past, and we also typically launch relatively differentiated -- fundamentally differentiated products. So I think that's why this is going to be different from PROTECT.

Abneesh Roy

analyst
#9

Understood. Second and last question, on the Spic brand, you sound quite confident and you have taken pan-India. Any initial numbers you can share in terms of the here on e-commerce to commerce, whatever numbers which makes you confident? And generally, when you do well, other players respond. So we have seen that in liquid detergent, you came out with disruptive pricing. Now some of the players are even more disruptive in terms of pricing than you. So can that happen in Spic also?

Sudhir Sitapati

executive
#10

I mean, look, we can't share numbers, obviously. But our general model is to do a test market if they're happy extent. If they're not happy, we don't usually expand. So the various fact that we've expanded in Spic that means that we are quite happy with it. Then coming to the point on -- what was the second question?

Abneesh Roy

analyst
#11

Disruption is there in Spic, has the market...

Sudhir Sitapati

executive
#12

In some of these categories penetration in India is so low that we continue to look forward to category creation here and Spic also is relatively high urban penetration, but relatively low rural penetration growing reasonably fast. Dishwash still liquid dishwash is pretty low outside SECA penetrations. So the actions that all players in the market can make in general, help us. Fab has also succeeded in growing the market.

Abneesh Roy

analyst
#13

Follow-up on that, Sudhir, Fab growth is good on the top line. Currently, inflation is high. Have you managed to cut promotions or do some price increase also here? And has the industry also gave been a manner in liquid detergent?

Sudhir Sitapati

executive
#14

Yes. Abneesh, we have taken price increase in Fab, but one of the reasons why our India gross margin fall is pretty sharp this quarter is three commodities more than tripled costs which were LPG, Karusel and Lapa which we use in detergents. So I think among all companies in India, we were the one who had the highest impact of raw material cost as LG in particular has been both a cost and availability issue in the quarter. So -- no amount of price increase, especially when you know the short term. So for example, all these three commodity prices have again fallen. Of course, we still have some impact on consumption in Q2 but replacements have not -- I mean, have fallen quite significantly. So one can't fully price for a crisis like West Asia immediately. So one has to take that short-term margin hit, but that's what we have done.

Operator

operator
#15

The next question comes from the line of Kunal Vora with BNP Paribas.

Kunal Vora

analyst
#16

My first question is on your Spic board. Your target is to go from 15% to 20% contribution this year. However, in [indiscernible] FY '27, it's increased by 3%, is slightly lower. Based on my calculation, you need to accelerate growth if you were to get to 20% contribution for FY '27. Is it to plan? Or are you seeing any softness? Yes, that's the question.

Sudhir Sitapati

executive
#17

No, it's going as per plan, broadly speaking. There was a little bit of softness in Aer in India because of fill rate. So in India, the other big story apart from gross margin hit is that our fill rates on LPG-related products fell and Aer has a large component of aerosols. So we think that the savings will go. And you have to remember that the saline goes up every quarter because as the business becomes bigger and bigger every quarter, the growth on that business also contributes to salience 15% doesn't go to 20% in 1 quarter. It each quarter go up 150 bps. So that's what I expect in terms of salience of this business to go up. So I think well on track for our speedboats, which is why we feel we are well on track for the numbers. In fact, probably exceed the numbers that we set for this year.

Kunal Vora

analyst
#18

Understood. So on back line, you made a comment that you expect to exceed full year guidance and select metrics. So what are the metrics on which you are now being more confident and what are the ones which you believe is about it?

Sudhir Sitapati

executive
#19

We've certainly exceed it on revenue growth pretty significantly. On EBITDA, we may exceed by a little bit the original number that we had set of double-digit EBITDA growth may go up a little bit. It depends a lot. I mean on what happened to commodity, but it may exceed a little bit there. Volume growth also may be in and around or exceed a little bit. Volume growth does come under pressure when you have this kind of pricing. So I would say in most metrics, we expect maybe one metric where we may not exceed this kind of volatility a little bit on cash to get a little squeezed. But I think on most of the metrics, you will exceed.

Kunal Vora

analyst
#20

Understood. And lastly, you mentioned that el nino could impact certain categories, which categories do you see some bridge from el nino and what are the factors to watch out for?

Sudhir Sitapati

executive
#21

Look, there are positives and negatives to El Nino. Firstly, in Indonesia, we expect a strong positive on household insecticides. In India, probably quarter 2 -- quarter 1 was already June was terrible for household insecticides. So the results we delivered in India with a terrible June with oil rates and extremely high costs. So July also, the first half was quite poor for household insecticides. So household insecticide, if you have a dryer monsoon, we'll get affected but it's likely also to be a warmer winter, which will positively affect HI. So Hi first half will be relatively lower. Second half will be relatively better. Indonesia will be good. I think the good thing about our portfolio now is even when you have a disastrous HI month like June, this portfolio is now diversified enough to manage overall numbers.

Operator

operator
#22

The next question comes from the line of Latika Chopra with JP Morgan Chase.

Latika Chopra

analyst
#23

I think you already alluded to HI or weakness in June and some bit of challenge in there. I just wanted to better understand the shape of India revenue growth in coming quarters. You had a win growth of 7%, given what you mentioned on speedboats, it looks like that this number should idly be picking up in subsequent quarters? And given the weakness of HI that still so probably may not be there in the second half. And the second bit was on pricing. 5% at weighted average prices in the current quarter given the gross margin drop that we saw in Q1 was quite steep. How should 1 think about pricing at your end? And what would it imply for the gross margin trajectory for the India business? If you could talk a little about that.

Sudhir Sitapati

executive
#24

See on volume growth, I think you're right about the fact that while 7% is reasonable it is on the back of June, literally having kind of doing -- June this said, I didn't rain, right? Last year was raining quite heavily in June. So we had like a high double-digit decline in HI. So that in the a significant hit on HI volume. So you're right about the fact that as HI volumes pick and this happens, I think every in a quarter, you're going to have kind of poor HI volumes, but poor number, which used to be negative, is still not turning positive even in a terrible quarter. And then you'll also have a very good quarter. That's the way this moves. So I would say that 7% volume in India is at the lower -- probably at the lower end of the range that we may get. So actually will probably be in and out of maybe 100 bps more than this is round about where we should be in India this year. Every year, we're kind of going up by 100 bps, that's really how we're kind of looking at India business. I think in terms of the gross margins, you've taken up prices by about 5%. We probably will still take up a little bit more, but you see we had a prudent because no costs have come down again. And the last thing you want to do is to take down prices. So it remains a volatile situation until crude prices stabilized. Because as of now, like what do we do, right? Like what do we assume crude at what do we price for? Because right now, consumption may be Brent at [ $950, ] replacement seems to be $84 today. So where we price that is still not super clear. So I know it's not a super clear answer, but frankly, the macros are not super clear right now on commodity costs. Whatever happens, we'll manage in this range of volume growth I think in India, we may be stand-alone double digit or if things go really bad in EBITDA, high single digit. I think consolidated having a lot of tailwinds, it will probably be -- take the overall number higher than what we had anticipated. But let's see how crude and palm behave.

Latika Chopra

analyst
#25

Understood. The second, which was on Africa, you did talk about the stronger growth in FMCG business. But the 25% constant currency growth is still quite high. I just wanted to understand if you could share more color on how the revenue balance of Africa is looking like today? And what is the confidence in what kind of sustainable growth for the full year FY '27 one should work with? And also the investment in this business, is there any influence on margins in the short term?

Sudhir Sitapati

executive
#26

Yes. I mean, look, Africa has had an exceptional performance. I think there are three reasons. One is I think the Africa continent go through headwinds and tailwinds. And right now, the macro Africa are quite good. Secondly, on our core business of hair attention, I think Aasif and team have done an excellent job in improving operations there because there was a lot of governance, a lot of wasted costs and so on and so forth that has come off. And thirdly, and I think most importantly is that we have made significant progress in FMCG, especially air care in Africa. To give you a perspective, in the last -- in 6 months after launch in South Africa, we had double-digit market share in hair care. So -- and we've seen success in Nigeria, Kenya, now by seeing success in Argentina, Chile, U.S. So we're seeing a lot of fundamental success in FMCG led by HI for Africa.

Latika Chopra

analyst
#27

All right. And sir, a mid- to high teens constant currency growth looks sustainable for this reason for FY '27 rest of the year?

Sudhir Sitapati

executive
#28

I think for FY '27, rest of the year are possibly so. I would say in the longer term, you may or may not get 17% volume growth may not be what we might sustainably get even with FMCG growth because I told you that there are -- it is a volatile continent. But it will still, I suspect to be much better than what we've had in the past.

Latika Chopra

analyst
#29

And margins, you've been able to hold out -- they were stable. So there is no higher investment-led challenge and margin or anything? Just checking on.

Sudhir Sitapati

executive
#30

No, there is no impact in Africa. We have significantly increased our advertising spend and still done reasonably well on margins. And actually, when you have a this kind of currency appreciation in the African currency actually, it is margins. So while it's good on top line, it's not so were on bottom line. So I would say it's kind of mid-teens and margin in Africa is perfectly sustainable as FMCG becomes bigger and bigger, it will get more and more -- you'll get some kind of benefits in margin as well.

Operator

operator
#31

The next question comes from the line of Arnab Mitra with Goldman Sach.

Arnab Mitra

analyst
#32

My first question is on margins. So if you look at the India margins, which are down 450 bps sequentially from what you did in the last quarter, you mentioned the specific commodities, which had spiked have now somewhat pulled down. So if you had to take a view of the current spot prices where they are, how much of margin recovery do you think you can get over the next couple of quarters from where you were in this quarter? Assuming you don't have to take any more pricing?

Sudhir Sitapati

executive
#33

In the next couple of quarters, we should get back to [indiscernible] margin in India. It's still a slightly complicated period right now because cost [indiscernible] so much that one doesn't know what to do with pricing. So in these cases, there will be circumspect. So in any case of the 500 bps a good part of it will get recovered with the current costs. You just have to wait for this current cost to see where they are, take up some pricing. But look, our target is to be in this '22 to '26 kind of margin for India even in a weak quarter. So that kind of target remains. [indiscernible] an exceptional quarter like Western Asia, some exception [indiscernible], and we have had 2 exceptional quarters in the last 2 years. So, if you look at India margin last -- first half of last year was bad, then we really recovered about in the second half. First half this year is again going to be good and there for two different reasons. But by second half, we'll get back to nominate margins.

Arnab Mitra

analyst
#34

Got it. And my related question is on the advertising spend, which has come down a little bit in the last couple of quarters as the gross margin was impacted. So do you think these spends have to be significantly dialed back half? Or -- and is there any risk of keeping the spec low in terms of your growth investments that you are planning to make?

Sudhir Sitapati

executive
#35

You start our media spend by maybe 7%, 8% this quarter, but we calculate another measure, which is media reach and our media reach is down only 3% from the last year same quarter. And partly because of deflation in conventional media, partly because of superior technology and planning that we use. So if you ask me -- so it is not a massive media cut. But for the ambition that we have in new categories, we will have to increase the media when costs cool down. So I don't think we're underfunding the core. But if, for example, were lower than they are today, we would have probably been a little bit more aggressive in new launches, et cetera. I mean some of these launches that we're doing in this quarter, we may have done in last quarter and we pushed them, et cetera.

Arnab Mitra

analyst
#36

So in the core part of the portfolio, what your share of was broadly have been maintained in the last couple of quarters?

Sudhir Sitapati

executive
#37

Yes. Our share of voice has been maintained. Competitors have also faced the same inflation in each category. So the response has been roughly similar.

Arnab Mitra

analyst
#38

That's very helpful. My second question is actually again on Africa. So assuming you're able to hold the constant currency growth at higher levels, given that it's a very complex basket of currencies, the currency tailwind seems much higher than what I had -- we had anticipated. So does this tailwind stay for the entire year based on where currencies currently are in your own assessment?

Aasif Malbari

executive
#39

Arnab, it's likely to stay for another 4 to 5 months. and towards wagon of second half is likely to reduce.

Arnab Mitra

analyst
#40

Got it. Great. Understood. And my last question was on soaps. If you could just give some sense of how the volumes and soaps have grown. And is there a positive effect on Softhis year due to the weather like there is on HI, which is a negative effect that you're seeing?

Sudhir Sitapati

executive
#41

See, we grew soaps volumes in the quarter, firstly, so they were positive. And we expect soaps in this quarter and the next to grow faster. It will still be early single digits. But after a few quarters, actually, we've grown positively on soap volumes.

Operator

operator
#42

The next question comes from the line of Anurag Dayal with Phillip Capital.

Anurag Dayal

analyst
#43

I have one clarification first. Is there a change in which we report our domestic segment revenue was [indiscernible] sales is around INR 100 crores was clearly INR 1,400 crore. India total INR 2,500 crore. So this means the unbranded exports is virtually nil. So have we plumbed that along with home care and personal care?

Aasif Malbari

executive
#44

That's right. We've done that because we realize when we get into reconciliations every quarter. But this time, you will see that both the category is actually tied up to the total. And we've also restated the historical numbers accordingly.

Anurag Dayal

analyst
#45

Sir, what would be the [indiscernible]. Will export on really well, let's say last quarter. So if we remove exports part, especially in home care, then what would be the growth?

Aasif Malbari

executive
#46

I don't think it would kind of materially kind of change. I mean, on kind of [indiscernible] some of this gets netted off at a consol level.

Anurag Dayal

analyst
#47

Sure. Second question is on Indonesia. So the jump in on UEG at 10% has been much better than what we were expecting. So could you just give understand what has happened there, which segments have done well and how does [indiscernible] petcare and how we foresee the growth going forward?

Sudhir Sitapati

executive
#48

I think there are three things on in Indonesia is sitting on a slightly slower base. And even last year, we were unduly worried about the volume is. The second thing is that our Aer business, we have significantly stepped up media on our Aer business there because we realized it was the same model across the world, and we need to step up investments. So that growth rare has stepped up, which I think is sustainable. And I suspect we saw a little bit of the benefit from the el nino already in Q1. We'll see more of it in Q2.

Operator

operator
#49

The next question comes from the line of Harit Kapoor with Investec.

Harit Kapoor

analyst
#50

Just two questions from my end. One was on HI. I think you did mention about the market shares expanding in this segment. If you could just kind of double it more on whether it's largely still been driven by Incense or you've seen some of the other [indiscernible] also which anyways had very high market shares also contribute to this? Just wanted to get a sense of competitive intensity and how you manage that.

Sudhir Sitapati

executive
#51

It's actually been driven by two reasons. It has not been driven by gaining share in premium segments where we are already very high share. It has been driven by two reasons. One is very sharp share gain in Incense Sticks. And the second is we are partly doing a deinfluencing on illegal Incense Sticks, which has slowed down the Incense Stick category. So because we have higher shares in premium, and the Incense Stick is growing at 30-odd percent last year, it's now down to, I think, high mid-single digit. I think it's about high single-digit or early double digits. So that gives us a differential mix. So that negative headwind that we had because of incense Stick category growing very fast is significantly reduced. These are the 2 reasons to it.

Harit Kapoor

analyst
#52

So this ideally should be maintained in terms of growth, et cetera, you should start -- I mean, obviously, contingent on sector growth, but share gains, these are kind of structural in the way you're...

Sudhir Sitapati

executive
#53

I think share gain in HI is structural. See, this is a very small share gain we got in Q1. So as I have written in my note, we don't have to -- but it is structural because -- over the last decade, I think we've lost 15% or 20% share of overall household insecticide. Now we are now 16 share of Incense stick. Now as incense stick becomes bigger and bigger and share of handlers is close to 45%. So that's why we end up eventually. So now actually, we should start gaining back share after this quarter.

Harit Kapoor

analyst
#54

Got it. And just one question on results is on your pet care investment incident that you qouted innovations on the INR 100 crores on right. Can you just talk a little bit about the commitment to that business incrementally to be helpful.

Sudhir Sitapati

executive
#55

I think the important thing is that when we launched the pet care business, we committed INR 500 crores of capital to pet care. These are long gestation businesses with an entirely new supply chain, entirely new sales force. So one has to be prepared for these losses for a few years. So I think the good news in Petcare is we've been launching it in Tamil Nadu now for, I think, the last 1.5 years. And for the first 6, 7 months, we didn't have product market which is why we didn't expand beyond Tamil Nadu, but we've now got product market fit in TM. And as we speak, we are expanding to the rest of South India.

Operator

operator
#56

The next question comes from the line of Nitin Shakdher with Green Capital Single Family Office.

Unknown Analyst

analyst
#57

This is Nitin Shaker from the Green Capital Single Family Office. My question is more as an investor rather than an analyst. Obviously, you've acquired -- most and your -- obviously, your M&A team is very active in terms of looking at opportunities. My question is more strategic is what's been the experience of management acquiring or building the new category and in terms of top line? And what's your strict experience with acquisitions and how you've been able to look at different categories, just as a forward-looking vision in terms of strategic fuel revenue.

Sudhir Sitapati

executive
#58

I think the that acquisition is working quite strongly. I think since we took over the acquisition itself, I think we have grown by about 70% or 80%, from the run rate. So this rate of growth continues. It's also, as we told you at the time of acquisition, a highly profitable business. So it is from day 1, it was an EPS-accretive acquisition. It's a digital-first brand and one of the few digital first brands that are profitable. So I think that's good. I think there are learnings in acquisitions in terms of this seems to be the right size. I think one has to be quite confident of the fundamental profitability of an acquisition, especially in the smaller DTC space. So I would see a lot of learnings for us from [indiscernible], but it's still early days. One shouldn't call these wins too soon. It's only been 6 or 8 months. But these 6 or 8 months have been very good. And some of the capabilities of Mostra, which is the other thing in part Musta we are starting to use it on other brands.

Unknown Analyst

analyst
#59

Sure. My question is more from a investor who looks at the niche categories where large companies can sort of look at building value. So there are categories which are coming up in Personal Care, which is, let's say, hair building fibers, which you're doing -- there's a brand called Topics, which does a INR 50 million annual run rate on hair building fibers. So is GCPL also looking at smaller categories to acquire rather than just building a portfolio because it's a [indiscernible] next story, right? -- you invest to acquire or whether you've built the category, there's no write and wrong answer. I'm sure that there are 20-plus years in experience and you've seen it and done at all. So just a quick perspective on that in terms of innovation within GCPL.

Sudhir Sitapati

executive
#60

As a company, I would say GPCL has done in the last 5 years, quite a large portfolio transformation, which is why even in a quarter in which you have a disastrous HI season, we are still able to pull off with good results. Otherwise, it wouldn't have happened if the portfolio is as dependent on HI as as it used to be. So I think, firstly, we have had a dramatic portfolio translation. I think what is slightly different about us is, most of our portfolio transformation has been organic. We have entered or expanded categories like detergent liquids, air care, pet small, dish wash or target line. Having so -- I would say our first priority, it is more -- it is less risky to enter a category organically than it is to enter inorganically. But if you can't, for some reason, enter a category organically, like I think we would not have been able to enter deo and fragrances organically or we would not have been able to enter FaceWach organically to very competitive categories. One has to or if one doesn't have the technology. One has to enter inorganically.

Operator

operator
#61

The next question comes from the line of Sudesh Deshmukh with IIFL Capital.

Unknown Analyst

analyst
#62

Just wanted to understand Indonesia performance, a few quarters ago, it was like we were sort of in really dire states and now sort of it's really high growth. So what really has changed here? I'm sure the macro cannot change so much. Is it some kind of destocking, restocking of modern trade? Or is there some sort of major distribution expansion? Or is there some completely new star product, which has turned around what really is driving this?

Shirish Pardeshi

analyst
#63

There are four reasons. Macro is one. Base is a second. El nino is probably a third. And the fourth, which is structurally is faster growth on our Stella business, which has been a laggard for many years, seems to have -- I think it's too early to say. But given the fact that we seem to have a global air model is the fourth thing.

Unknown Analyst

analyst
#64

Can you elaborate a little bit on the el nino part? Sorry, I joined late in case your call.

Sudhir Sitapati

executive
#65

I already said that somebody asked me the question, what's the impact of el nino on your business. I said in India in first half is likely to be poor in HI in second half, it's likely be better and in Indonesia are generally likely to be better. For Indonesia, it's -- it gets hotter and rains more. India, it gets hotter, but rain less. The big impact on business, of course, the other impact which is yet to be seen is the impact of El Nino on palm crop and what happens there.

Unknown Analyst

analyst
#66

Understood. Secondly, understanding India margin. I understand that basically, the reason why the EBITDA margin is lower, the gross margin pressure. If I have to build down further into this, is it mainly PAP, which is the problem area? Or I mean I know packaging, et cetera, would also have gone up. But given your COGS basket in India, is it palm mainly which is driving it? Or is it something else?

Sudhir Sitapati

executive
#67

No, it is not a -- Palm a little bit. It's certainly not packaging also a little bit, but the real 3 things are that See, we are the only users in FMCG or the largest users. We are the largest LPG users in FMCG. We are also the largest [indiscernible] user because [indiscernible] goes into household insecticide products, and we are a reasonable though nowhere close to the largest user of [indiscernible]. Now all these -- if there was a 10%, 15% or 20% inflation, these are not large enough to matter in the overall basket. But each of these had a 3x inflation. So the prices trebled in quarter 1. LPG was not even available -- and in fact, the government for a period of time had not even had banned from being used for commercial purposes. So [indiscernible] have reheat really badly.

Unknown Analyst

analyst
#68

And on the three, what is the current situation versus the average cost that we -- consumption costs that we saw in Q1 currently, what is the sort of consumption cost? And therefore, just on these three kind of normalizing, without any other factor playing just the running factor sort of changing what kind of sort of margin expansion sequentially can we expect?

Sudhir Sitapati

executive
#69

Yes. I mean, Q2 is still not be good because there's a consumption replacement issue. It's only in Q3. But I'll tell you, for example, LPG before the war was INR 60 a kilo. At the peak of the war, it went to INR 190. I think our average consumption was about maybe, I don't know, a little lower than that, and it's now back to INR 90 a kilo. So what happens in the war is that even though the crude prices went up only by 50%, there are these middle distillates, which are used in jet fuel, et cetera, which went troubled. And they traveled for a short period of 2, 3 months. Unfortunately, some of that that we bought it continues in Q2 as well. But these are now back to INR 90, INR 90 is not a big deal. That is because LPG in the larger scheme of things is not like palm oil or anything for us, it's not that kind of salience. So we'll be able to manage between pricing and things are 50% indication quite easily. But that's -- that -- but let you understand the kind of inflation that we faced in LPG labs all these three went up traveled.

Unknown Analyst

analyst
#70

Understood. So on pulping, you have 5% in the India business. Now assuming that this is time weighted that you've not taken everything on first of April, we would have a higher pricing in 2, right? And secondly, 1 is the time waiting. And secondly, have you taken any further price increases or the end of the quarter?

Sudhir Sitapati

executive
#71

No. I mean personally, we may get similar kind of price increase in Q2 as well because you have to remember that last year was a Q2 to Q1, you always take up 1.5% price increase. So while we've taken up sequential price increase, that will be the same thing for last year's price increase as well. I think we've put a real to price because you remember what's happened to crude, right? Ultimately see what happens is all these commodities are crude linked. So -- and it may take 3, 4 weeks after crude tries to cool. So because crude went to [ 100 ], then it came back all the way down to almost INR 70, our branches [indiscernible] so the prices are so volatile. But I can say that if brent remains in the [ INR 80 to INR 85 ] range, we have broadly priced for it.

Unknown Analyst

analyst
#72

Understood. I understand HI might be a problem for Q2 as well. But in the second half of the year, can we expect the India volume to move up from 7% to maybe something like 9%?

Sudhir Sitapati

executive
#73

I mean I don't know about that. But as I told you that this is -- see, India as a volume every quarter, we want to take up 100 bps. This is certainly a quarter that has been on the lower end of the range because of poor HI season and extremely poor fill rates as well. So many of these LPG-driven categories, we had fill rates, which fell by 20%, 25%. So the reason -- I would say that this is broadly on the lower end of the spectrum in India that we will get. So I do feel like India is -- I mean, yes, maybe an 8 kind of volume business.

Operator

operator
#74

The next question comes from the line of Nihal Jham with HSBC Bank.

Nihal Jham

analyst
#75

I had just one clarification on the margin bit. If I heard right, we saw a blended cost inflation of 6%, and we took a blended price hike if 5%, but I think India gross margins are like more than 300 bps contraction. So just to understand, was it more timing based at this kind of a difference you got created?

Sudhir Sitapati

executive
#76

See, we got a 6% cost increase over what we had already planned. So we had already planned 2%, 3% price increase. So we had to -- we took another 2%, 3% because every year, you anyway plan for 2%, 3%, right? So this 6% was over and above the cost that had any gone up. These are the war-linked costs, not the total costs. You get what I'm saying, this is the delta over the natural cost increase that you are anyway building and the price increase you built it. But the overall cost increase would have been closer to 9%. Over and above our planning exercise, [indiscernible] of it, is unfreeing -- the other 3, 4, we pose for and price for.

Nihal Jham

analyst
#77

That is very clear, Sudhir. And sorry, just one clarification. I know, historically, when we spoke of India margins, you've always mentioned about '24 to '26. I know it just mentioned about '22 to '26, but is this just a thing because of the volatility...

Sudhir Sitapati

executive
#78

Unfortunately, we had two 1st half -- the first half year, first half of last year, both of which went below normal. Last year, we had massive fluctuation in palm oil prices. This said, we had massive fluctuation in crude oil prices. But this kind of '24 to '26 on a yearly basis -- quarters may vary a little because depending on the weight of soaps, et cetera. That is what we are aiming for. And even this year, we'll see how we can get close to that.

Nihal Jham

analyst
#79

Understood. One final question. Now in Guam, what is the ballpark share of the FMCG business?

Aasif Malbari

executive
#80

Yes, I think it best to kind of see that on an actual basis. But let me get it this way. I think we get only 75% of growth kind of should come from FMCG. And the starting point, [indiscernible] was broadly half up.

Nihal Jham

analyst
#81

So if I heard you that you said FY '26, you were at a 50-50 split between FMCG and the dry hair portfolio.

Aasif Malbari

executive
#82

That's right.

Operator

operator
#83

The next question comes from the line of Abneesh Roy with Nama Wealth Management.

Abneesh Roy

analyst
#84

My question is on the last two 1st half, we have seen that your India margins have been below our normal. In the same time frame, we have seen the market leader also reduce their EBITDA guidance by 100 bps. Is there any linkage to that? Because see, every year nowadays, it's a [indiscernible],right? Every year, commodity is volatile and in FMCG branded business, that is the beauty of the business. Is there any linkage that in short structurally because market leader reduce their aspiration. So it's a [indiscernible] bottleneck for you also?

Sudhir Sitapati

executive
#85

That was the case in second half also, we would have had low margins, right? We were able to recover second half of last year [indiscernible] margins.

Nihal Jham

analyst
#86

But that right mix will be different in second half?

Sudhir Sitapati

executive
#87

[indiscernible] Versus the previous year. I'm just saying, see, if you take our EBITDA growth in second half in India, it was close to 17%, 18% now. So the margins, adjusting for seasonality in second half was fine, it is -- I mean, I mean, you're right, it looks like there are '2 consecutive years. But these have been -- unlikely on a third year now where this year, for example, palm oil went up a little bit. That's not been the main cause of our margin dilution. It's mainly been -- and it's just with LPG and kerosene with low sale incredible increases in prices. So it's not like we just got hit by packaging, et cetera. So it is unlikely that this kind of cost is it will happen to us because a lot of the margin hit that we've had in this quarter actually are shop margin, for example, is at our nominative level. That's not where we've taken the margin hit. We've taken a margin hit in PKS, in air care, in laundry. These are the categories that in household insecticide actually, we've taken a big margin hit, which these are the categories that have been hit last year, we're hitting soap margins.

Abneesh Roy

analyst
#88

Next follow-up is on your hair color business and say, shampoo. So if you could comment on how you think the outlook is on their color. And second is [indiscernible], even market were seeing very strong growth. And even hair oil companies are now seemingly betting big on that. You also have a small niche presence for the Godrej Professional. Any plans for long term on the mask end of shampoo?

Sudhir Sitapati

executive
#89

No, we don't have any plans on shampoo in the long term. or at least not that we can disclose or nothing kind of imminent there. On hair color, we had a very good quarter. So in hair color what had happened is a few years ago, we launched a INR 15 creme. A INR 15 creme right from the beginning, I had explosive volume growth, but it was also doing a little bit of downgrading from the large creme. Now what has happened is that, that curves have intersected and the large creme is very small. The small creme is very big. And as a consequence, we're seeing overall volume and value growth as well coming into hair creme. As I shared [indiscernible] meet, hair color is one of the fastest-growing categories in terms of penetration.

Abneesh Roy

analyst
#90

But small creme, isn't it largely for males because I don't think...

Sudhir Sitapati

executive
#91

No, no, it's not largely for males, a lot of women use it. it's massive become a massive rural product. It's, in fact, now by volume, the largest -- the widest distributed hair color pack bigger than the market leader in Hena. And it's over the last 4, 5 years, become a really big success.

Abneesh Roy

analyst
#92

Okay. And it is too small to a large amount of [indiscernible]

Sudhir Sitapati

executive
#93

Yes, people don't always do global cover. Now everybody has got white hair fully.

Operator

operator
#94

Ladies and gentlemen, that was the last question for today. I would now like to hand the conference over to Mr. Vishal Kedia for the closing remarks.

Vishal Kedia

executive
#95

Thank you for the active participation through the call. We hope we have been able to answer all your queries. For any further queries, please reach out to us on our Investor Relations contact details. Thank you, and good evening.

Operator

operator
#96

Thank you, sir. Ladies and gentlemen, on behalf of Godrej Consumer Products that concludes this conference call. Thank you for joining us, and you may now disconnect your lines.

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