Greenlam Industries Limited (GREENLAM) Earnings Call Transcript & Summary

November 3, 2020

National Stock Exchange of India IN Industrials Building Products earnings 56 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to Greenlam Industries Limited Q2 FY '21 Earnings Conference Call. This conference call may contain forward-looking statements about the company, which are based on the beliefs, opinions and expectations of the company as on date of this call. These statements are not the guarantees of future performance and involve risks and uncertainties that are difficult to predict. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Saurabh Mittal, Managing Director and Chief Executive Officer, Greenlam Industries Limited. Thank you, and over to you, Mr. Mittal.

Saurabh Mittal

executive
#2

Thank you. Good afternoon, friends. A very warm welcome to all of you. I hope you all are keeping safe and healthy. On the call, I'm joined by Ashok, our CFO; Samarth Agarwal from the finance team; and SGA, our Investor Relations adviser. The results and presentations are available on the stock exchanges and our company website, and I hope everyone has had a chance to look at it. This quarter, we saw an improvement in revenues on a sequential basis as most of the domestic markets opened up. While certain urban markets were partially open, if you view the entire quarter like Bombay, Thane, little bit of Calcutta was shutdown, Delhi had certain problems. So if you look at Q2 from our perspective, most markets opened, some certain urban centers were still struggling with the virus cases. Most of the international markets were open, besides, again, a few markets in Southeast Asia. So the business on the international front has come to near normalcy as you can see and -- which is nearly at a 93% of what we did in Q2 FY '20. Domestic business also has pulled up versus Q1 and has come to like an 80%, 83% normalcy. But we're still below the pre-COVID levels. In last quarter, we did face some challenges on the export front in terms of containers availability versus delay, which also led to certain revenues, which could not be recognized in quarter 2, and that problem still persists in this quarter as we move ahead. While the revenues were at a 83%, 84% overall, you probably have seen that we held on very well on the balance sheet front. We managed to reduce the debt, which increased in quarter 1. And beyond that, too, we reduced about INR 14 crores, INR 15 crores of debt/we had cash on the balance sheet. The debtors days improved to 32, which has been one of the best for us until now. And the costs were well managed in this period. So really, I think the focus on quality of the balance sheet remained which is aligned to our philosophy. And I think we did fairly well on that front. In terms of the demand situation, currently, in the international markets, by and large, demand is back to what we were experiencing last year at the same time. While we don't see growth in the export demand, but with some markets growing, some markets still struggling, on an overall basis, we think international business demand is by and large near a pre-COVID kind of a level. On the domestic front, too, there surely is an improvement in the demand. And if there are no other surprises of lockdown, et cetera, we think H2, we should be able to do reasonably well on the domestic front, too. So this is by and large on the domestic -- on the domestic front, the residential demand seems to be more robust than the commercial part of the business. And besides the domestic and international demand improving in H2, we think we will gain from the shift from unorganized to the organized players. We also think there will be improvement in the flooring and door business because of the issues of imports and people moving to domestic -- manufacturing domestic products. So overall, we think our H2 should be better than H1. And obviously, I'll put this to the disclaimer, subject to no surprises and no fresh impactful lockdowns. On the product side, we launched the antivirus product in last quarter in August, actually. And this was backed up with a marketing campaign. And this has been launched in the flagship brand of Greenlam, very well received in the market. And we really started talking about the health and hygiene strengths we had with the product. We were offering anti-bacteria for over 10 years, and in this pandemic, we kind of made more noise about it, we communicated it to our customers. And on the same path, we launched antivirus. And now you'd be happy to know that Greenlam, the flagship brand comes with triple features of antivirus, antibacterial and antifungal. And this has been very, very well received in the market. The other feedback or the other update is on the Greenlam South Limited, which is the plant we wanted to build in Andhra Pradesh. So we are moving ahead with the necessary approvals from the government, environment clearances and certain other approvals. So the moment we get those approvals, we'll be -- we'll begin to build the plant. So I can't give a date on it right now, but yes, obviously, it's got postponed because of the COVID and certain delays, et cetera. But by and large, once the approvals come in, we'll start constructing the plant. I don't think that's going to happen in this financial year, probably will move to next financial year. So that's on the Greenlam South plant. The other point I'm sure you must have seen that today we had an announcement of incorporating a company in Russia. So this is to market laminates in the Russian and CIS countries. We started -- we are going -- just going to start with 1 person currently, but we hope to scale this up in the near future. So that's it from a business update from my side, and I'm sure things will improve in H2 versus what we did in H1. I will now hand over the call to Ashok. Ashok will take you through the financial highlights, post which we'll be happy to answer your questions, queries and happy to take your suggestions also. Ashok, over to you.

Ashok Sharma

executive
#3

Thank you, sir. Dear friends, I'll take you through the financial performance. Please note that the financials are not comparable on 6 months basis due to partial shutdown of operation in the quarter 1 due to pandemic. So I'll focus more on the Q2. For Q2 FY '21 versus FY -- Q2 FY '20 on a consol basis, net revenue de-grew by 17.1% on a Y-o-Y basis at -- and at INR 289 crore. However, on quarter-on-quarter basis, the revenue grew by 80%. Gross margin improved by 190 basis points on a Y-o-Y basis and stood at 48.9%. On quarter-on-quarter basis, gross margin declined by 80 basis points. Gross profit declined by 13.7% on Y-o-Y basis and stood at INR 141.6 crore, whereas this has improved by 78% on quarter basis. EBITDA margin remained flat on Y-o-Y basis at 14%. However, on quarterly basis, EBITDA margin improved by 910 basis points. EBITDA declined by 16.6% and stood at INR 40.5 crore on Y-o-Y basis. On quarterly basis, EBITDA is -- there is a huge improvement of around 414%. Net profit for the quarter declined by around 33% to INR 18.6 crore in this quarter as compared to INR 27.5 crore in the corresponding quarter last year. Net profit for the last year for the same quarter was higher on account of onetime tax benefit of INR 9.7 crore under the new tax regime announced by government in September 2019. Moving on to segmental performance. Laminates & Allied products formed around 89% of our Q2 sales. Laminate revenues de-grew by 12.7% to INR 258.5 crore in this quarter from INR 296 crore in Q2 last year. However, on quarterly basis, Laminate revenue improved by around 77%. Domestic laminate revenue de-grew by 18.8% in value terms. However, in the volume terms, the degrowth was lesser, and it degrew by around 5.4%. International revenue degrew by 6.9% in value, and in volume terms, it degrew by 8.6% for this quarter. EBITDA margin improved by 80 basis points and stood at 16.2% as against 15.4% in quarter 2 last year. EBITDA margin has improved by 770 basis points on quarterly basis -- on quarter-on-quarter basis. Production volume were at 3.24 million sheets and utilization level was at 83%. Sales volume for the quarter stood at 3.23 million sheets, a decline of 7.1%. For quarter-on-quarter basis, Laminate volume grew by 87% and production improved by 62%. Our average realization for the quarter was INR 772 per sheet as against INR 803 per sheet for the Q2 last year. Moving on to Decorative Veneer & Allied business, which formed around 11% of our Q2 sales. This segment consists of decorative veneer, engineered doors and floors. Total Veneer & Allied revenue stood at INR 30.8 crore in this quarter, a degrowth of 42% on Y-o-Y basis. In the Decorative Veneer segment, revenue for this quarter degrew by 50.8% and stood at INR 14.8 crore on Y-o-Y basis. However, sequentially, Decorative Veneer revenue improved by 136%. Capacity utilization for this quarter stood at 18%. Sales volumes were at 0.21 million square meter. Sequential production and sales of decorative veneer improved by 188% and 149%, respectively. Average realization stood at INR 704 per square meter as against INR 670 per square meter in quarter 2 last year. Moving on to engineered wood flooring. Revenue for this quarter degrew by 39% to INR 9.1 crore. However, on a sequentially basis, we improved by 173%. EBITDA loss for this quarter was narrowed down INR 0.7 crore from a loss of INR 1.1 crore last year same quarter. EBITDA loss in quarter 1 FY '21 was INR 1.5 crore. Moving on to engineered doors. Revenue for this quarter degrew by INR 13.6 crore (sic) [ 13.6% ] and stood at INR 7 crore. However, sequentially, revenue improved by 35%. EBITDA loss for this quarter was at INR 0.8 crore as against INR 0.9 crore in the Q1 FY '21. Capacity utilization for this quarter stood at 29%. Moving on to balance sheet. Net debt for this quarter stood at INR 249 crore as against INR 318 in the quarter 1 FY '21, resulting a reduction of INR 69 crore. In comparison to March '20 also, we could able to reduce our debt by INR 14 crore. Working capital cycle saw an improvement from INR 383 crore in June '20 to INR 346 crore in September '20 due to improvement in inventory and debtor cycle. However, the same is still elevated due to still higher inventory and a bit lower sales. This is all from our side. I would now like to open the floor for question-and-answer.

Operator

operator
#4

[Operator Instructions] The first question is from the line of Nehal Shah from ICICI Securities.

Nehal Shah

analyst
#5

Sir, my question would be on the demand for laminates as far as the market share gains are concerned. So like last quarter, we were hoping for market share gains across domestic as well as overseas. Are we already seeing that or do you think that that's still some time away?

Saurabh Mittal

executive
#6

So Nehal, I think on exports in the categories we operate, I think, we are gaining market share. And on the domestic, too, if you see, versus Q1, the volumes have gone up, and the realizations have reduced a bit, which clearly means the 1 millimeter business is still not at what it used to be, while the commodity products we launched, that sale has gone up. And each passing month, we see that the 1 millimeter business is coming back to normalcy, while we are also able to continue and keep building on the commodity, which is the 0.7 category. So in my view of whatever we see in here, I think we are moving in that direction. And obviously, we can't quantify it so clearly, but I think we are moving in that direction, Nehal.

Nehal Shah

analyst
#7

Right. And sir, on 1 mm category, do you think the discretionary spends are now coming back?

Saurabh Mittal

executive
#8

Yes. I think it is coming back -- since we track secondary sales of most distributors across the country. Like I was saying earlier, in July, August or even in Q2, we still had lower sales in markets like Delhi NCR, Bombay, Thane, Bangalore, Calcutta. So these urban markets, which are largely 1 millimeter markets, so there, there was still pressure on sales, the shops were still shut, markets were not completely open. But like in September, we saw secondary sales improve. And even October has been quite decent from that point. So answering your question, yes, it is coming back, Nehal.

Nehal Shah

analyst
#9

Yes. And sir, my last question, has October started -- has the degrowth gone away in October, because October, you'll have a benefit of the festive days of last year?

Saurabh Mittal

executive
#10

So yes, we don't have any degrowth in October.

Operator

operator
#11

[Operator Instructions] The next question is from the line of Sneha Talreja from Edelweiss.

Sneha Talreja

analyst
#12

Sir, couple of questions from my end. Firstly, you said that of course container availability was one issue because of which your exports got impacted. Can we quantify the same? Just to gauge how much is the normalcy that we have attained.

Saurabh Mittal

executive
#13

So you could assume that from a business point, we nearly had a full normalcy in exports. And the way we recognize revenues of exports, when goods sail from the sailing port and not from the date of dispatch. And where our subsidiaries are concerned, we recognize revenues when the goods reach the destination ports. And so because of lack of availability of vessels and container availability and being some delays, I'm not going to be able to put a figure to it, but you could assume that we are nearly at a normal revenue on that front, yes? So assuming for the subsidiary sales, what could have been booked -- what could have been recognized as revenue in September has moved to October. And they have delays of availability of trucking and at the ports also, yes? So I hope that answers your question.

Sneha Talreja

analyst
#14

Right. So maybe if the situation was normal, we wouldn't have seen this kind of a 9% sort of a drop, it could have been even 0% is what I wanted to understand.

Saurabh Mittal

executive
#15

Yes, you could assume that.

Sneha Talreja

analyst
#16

Okay. My second question was, of course, you mentioned your domestic realizations are down because your 0.7 mm sales is picking up versus 1 mm. Could you just give us the mix of the same?

Saurabh Mittal

executive
#17

Last year also we discussed this. So you'll have to take this offline with Ashok, please. I can't give you a number on this right now.

Sneha Talreja

analyst
#18

Sure. I'll just keep that noted and keep speaking to Samarth sir or Ashok sir on that.

Saurabh Mittal

executive
#19

Yes. Yes, please.

Sneha Talreja

analyst
#20

Sir, also, I mean, the repetition of the first question about the competitive intensity that you are seeing versus smaller players. Of course, you've discussed in brief last quarter that market share gains could be there. If at all you could put some number on how do you see industry must have grown or, of course, degrown because even you have seen decline. So what could be according to you in H1, the decline in the industry could have been?

Saurabh Mittal

executive
#21

Honestly, I can't put a number to it. So I'll just be making a wild guess, which I don't want to do. So really, I can't put a number to it what could be the decline, and so -- I'm afraid I can't put a number to you on that, please, right now.

Sneha Talreja

analyst
#22

Okay. Sir, one last question from my end would be, from the distribution front, just want to know the number of distributors today as on maybe 6 months back what it could have been?

Saurabh Mittal

executive
#23

So not much is seen from the distribution front. What has changed maybe addition of secondary dealers who buy from distributors. So just -- maybe just a few distributors have probably got added on. So there's not much change on the primary distribution front. Secondary dealers probably have increased with the commodity product getting into the market.

Operator

operator
#24

[Operator Instructions] The next question is from the line of Shrenik Bachhawat from JM Financial.

Shrenik Bachhawat

analyst
#25

Sir, I wanted to understand gross margins have contracted by 80 basis points quarter-on-quarter. So is that the savings in [indiscernible] cost has been offset by the commodity laminates? That's the first question. Second question is, has the employee cost come back to pre-COVID levels?

Saurabh Mittal

executive
#26

So we have restored the -- all the paycuts, et cetera, which we had effective October 2020. So that's one response. On the gross margin contraction versus Q1, so yes, certain costs have gone up a bit, some chemicals, certain paper costs, et cetera. So I think there's a minor shift in RM costs. Mr. Ashok wants to add something.

Ashok Sharma

executive
#27

Yes. So from the Q1, the dip which we have seen in the Q1, there is some amount of cost going up in the quarter 2, which we've seen, but none of the major impact which we've seen.

Saurabh Mittal

executive
#28

And some realization also gone down...

Ashok Sharma

executive
#29

Yes, yes.

Saurabh Mittal

executive
#30

Some realizations have also come down in exports.

Shrenik Bachhawat

analyst
#31

And sir, in commodity laminate segment, what would be the EBITDA margin that would be the target?

Saurabh Mittal

executive
#32

Can't put a figure to it right now. I'm asking Ashok to take it offline with you, please.

Operator

operator
#33

The next question is from the line of Pranav Mehta from Equirus Securities.

Pranav Mehta

analyst
#34

Sir, just wanted to understand on raw material front. So are you seeing any cost inflation on the raw materials side for next 2 quarters and even for FY '22? That is one question and the -- yes, sir, you can continue. I'll ask the question...

Ashok Sharma

executive
#35

Pranav, even though -- just like what I mentioned, in the dip what was there in the quarter 1 as compared to quarter 4, so yes, the cost from there, it has slightly gone up in quarter 2, but still the costs are much lower in comparison to quarter 4. And most of the cost has come down in chemicals. So the cost still is down in comparison to previous year. But on a quarter 1 basis, there is slight increase in the cost. And going forward, we are not seeing any huge cost increase or increment as of now.

Pranav Mehta

analyst
#36

Okay, sir. And sir, just wanted some clarity on your door and floor businesses. So I see that door is gaining some traction, but the floor is still not able to do it. So can you throw some light on how things are going to move in both these segments going forward?

Saurabh Mittal

executive
#37

So on the flooring business, I think we will see an improvement in this quarter. So we have business lined up and certain executions could not take place of the flooring business [Technical Difficulty] come down a bit. So I think -- versus Q2 of last year. So we should see improvement in the flooring business in this quarter.

Ashok Sharma

executive
#38

And Pranav, if you see the flooring [Technical Difficulty]

Operator

operator
#39

Sir, sorry to interrupt, sir, you are not audible.

Ashok Sharma

executive
#40

Yes, Pranav?

Pranav Mehta

analyst
#41

Yes, sir. I can hear you.

Ashok Sharma

executive
#42

Yes. If you see in flooring, from Q1 to Q2, there is an increase in the sales. Obviously, the sales of doors was not come down to that extent, so it was down [ too much. ] But as Saurabh said, we can see the improvement in the -- in this quarter and quarter to come.

Operator

operator
#43

[Operator Instructions] The next question is from the line of Hrishikesh Bhagat from Kotak Asset Management.

Hrishikesh Bhagat

analyst
#44

Sir, just 2 questions from my side. So firstly, when you made this comment about container availability for export, I believe we import some degree of paper also. So any challenge of availability in imports from paper also or any difficulty on that front, paper or chemicals?

Saurabh Mittal

executive
#45

So on the import front, availability is not a problem because the exporting nation is shipping the container availability. So there this challenge does not exist, but the delays of vessels and some congestions, but it's a minor impact. So yes, there is an impact of [Technical Difficulty] congestion and clearances, but not of availability.

Hrishikesh Bhagat

analyst
#46

Okay. Okay. And my second question, I know it was asked, but more or less on the similar line, now when you make this comment that 1 mm is gradually picking up, then is it a fair assumption that seems now that mix might improve towards slightly related towards 1 mm, the margins, EBITDA margins can improve because as Ashok sir said that not much impact on the raw material side. So I believe that gross margin might get maintained herein around some level, so EBITDA margin can increase with the mix -- improvement in mix towards 1 mm?

Saurabh Mittal

executive
#47

So yes, you're right. If the mix improvement happens on 1 millimeter, EBITDA margin could improve because gross margins in 1 mm are higher and margins are also high in 1 mm. So yes, you're right on that.

Operator

operator
#48

The next question is from the line of Harsh Shah from Dimensional Securities.

Harsh Shah

analyst
#49

I want -- I just wanted to understand the industry dynamics in terms of imports. I mean how much does import contribute to the over laminates and the veneer furniture business? And how has it moved over, say, last couple of quarters?

Saurabh Mittal

executive
#50

Boss, we'll have to take this independently because we'll have to give you full information and...

Harsh Shah

analyst
#51

Sir, if you can just throw a gist for everyone's...

Saurabh Mittal

executive
#52

Okay. So just very quickly, I'll take this. On -- in laminates, the import of the finished product is very, very minimal, while raw material is largely imported. And what was the next question you had? What was the next...

Harsh Shah

analyst
#53

I mean, how has the imports moved over last couple of quarters, for both laminates and veneer furnitures?

Saurabh Mittal

executive
#54

So furniture, I cannot talk much -- I cannot give you a figure on that. On the veneer piece also largely the raw material is imported. In the laminate and veneer business, the imports are largely of raw material. The finished goods imports are limited. While in the flooring and door business, especially the flooring, besides us, literally everything gets imported into the country. But door -- in the Doors segment, you could say there's a mix between domestic production and imports happening. But as far as the trend and figure, I'm afraid I can't put that -- give a figure on that side.

Harsh Shah

analyst
#55

Okay. Okay. And also, would you be in a position to highlight, I mean, how much of your sales are going towards institutions or [indiscernible] wholesale? And how much would be retail? Just to understand which market is picking up.

Saurabh Mittal

executive
#56

So again, this is going to be more like a general direction feedback. 60%, 65% revenue's coming from the residential part of the market, if you say domestic, the balance comes in from the commercial market.

Harsh Shah

analyst
#57

Okay. And where are you seeing better growth of the 2?

Saurabh Mittal

executive
#58

At the moment, if you say, the retail/residential market seems to be more bouyant versus the commercial market. But it's not such a huge swing which really is going to impact. It could be just a few percent movement here and there, yes.

Harsh Shah

analyst
#59

Just digging a little deeper. So when you say residential, then is the demand more towards refurbishment or innovation of houses -- I mean, individual houses? Or is it going more towards the bigger projects of, say, 3, 4 buildings and similar entire projects?

Saurabh Mittal

executive
#60

So again, it is all estimates. By and large, the newer construction, newer interiors consume more laminates, right? And the renovation percent in our country generally is low. There could be improvements or additions, but largely, there's more newer interiors, newer projects, newer homes, newer construction, which would end up consuming more percent of our products.

Operator

operator
#61

The next question is from the line of Mithun Soni from GeeCee Investments.

Mithun Soni

analyst
#62

Couple of questions. Would you be able to share what is the mix of 1 mm versus 0.7 mm for us in this quarter? What was it last year?

Saurabh Mittal

executive
#63

Actually, we cannot share that. And last year, we didn't have a 0.7 category in domestic. So it was only 1 millimeter and 0.8 (sic) [ 0.7. ]

Mithun Soni

analyst
#64

But the point -- but 1 mm would be like -- how would it -- in terms of -- the differential in terms of the growth or the degrowth would be much higher in the 1 mm, right?

Saurabh Mittal

executive
#65

Yes, sure. Because 0.7 wasn't there. So whatever you see negative growth is in the prime category.

Mithun Soni

analyst
#66

Okay. And how is the pricing power in the -- are you able to get a good reasonable pricing for the 0.7 mm? And similarly, how is the competitive environment you are seeing even for the 1 mm on the pricing front?

Saurabh Mittal

executive
#67

So on the pricing front, in the 0.7 commodity product, the ability to get a premium is very limited, right? Because it's a commodity liner product, which is used inside of a furniture or back of a table or inside a kitchen or a wardrobe. While in the 1 millimeter, you have pricing power because it's a specified product, based on design, texture, it's visible, people can see the product. So 1 millimeter, you have more pricing power; 0.7, you have limited pricing power.

Mithun Soni

analyst
#68

Okay. But we are reading that a couple of other players are putting capacity. Like Skylam is putting capacity, some other players. How -- do you see the risk of the market being overcapacitized?

Saurabh Mittal

executive
#69

So the laminate industry always has been -- always had a lower utilization versus installed capacity. So adding capacity in this business is not the only reason for being successful. So capacity is always mostly surplus with most manufacturers. The sales, marketing, distribution is more of a challenge in this business. So really from that perspective, if you look at local companies, so many other companies, the pricing levels will be sub-50%, sometimes sub-40%. So that's not unusual to have higher capacity. And raising capacity is also not a challenge. In 9 to 12 months, you can add the capacity.

Mithun Soni

analyst
#70

Okay. And one last question. The plywood is the -- like the lead indicator, the sales of the plywood and all those precursors to tell us because then the demand for veneer comes. How are you seeing the initial signs in the month of October -- September, October in terms of the demand for all your lead products?

Saurabh Mittal

executive
#71

So laminates and veneer can be pasted on plywood, on MDF, on chipboards, and sometimes depending on the product like we do many specialty products in laminates like Façade laminates, which is installed on a concrete, often partition products, which is a self-supporting product. So yes, but largely, laminates and veneers for the domestic market is pasted and stuck on a substrate, which is a chipboard, MDF or plywood. Answering your question on October, like I said earlier, so we did not experience any degrowth in the month of October, also the revenues was equal to what we did October 2019.

Operator

operator
#72

The next question is from the line of Achal Lohade from JM Financial.

Achal Lohade

analyst
#73

Sorry, I'm harping on the gross margin question. So if I look at on a Y-o-Y basis, we have had about close to 200 basis points increase in margin. Now on one hand, we have some benefit of the chemical cost, but we also have a product mix which is kind of little weaker than what it was earlier given the 0.7 mm contribution. So just wanted to understand a little bit more in terms of the margins, how do we look at gross margins going forward? Is there a substantial difference between the 0.7 mm and 1 mm and between domestic and export?

Saurabh Mittal

executive
#74

So I'll take that question broadly. So the gross margin improvement, like Ashok mentioned earlier, is a function of some lower cost. And besides the domestic business, we also have an export business, where the [indiscernible] has improved due to volume mix improvement and certain currency depreciation also. So while there is a commodity, but the shift is not so high that it impacts gross margins negatively or margins negatively. So we have just announced that we're doing -- that we are into the commodity segment also. But the value mix improvement, which we've done in the international market with the -- with some currency gains, and so that's the reason -- and with RM cost reduction has led to this improvement. Ashok, unless you want to add something else?

Ashok Sharma

executive
#75

And going forward, since, as I mentioned earlier that we are not seeing any increase in the raw material cost as of now. We feel that we should be able to maintain this gross margin.

Achal Lohade

analyst
#76

And this -- you are -- when you say maintaining your gross margins, you are baking in your mix as well in the account, right?

Saurabh Mittal

executive
#77

Obviously. Yes, obviously.

Achal Lohade

analyst
#78

My second question was when you said about October revenue flat Y-o-Y, is it in volume terms or it's revenue you meant? Because given the...

Saurabh Mittal

executive
#79

You want to ask everything. I don't know what to say, what not to say. You can assume right now values for the moment [indiscernible]

Achal Lohade

analyst
#80

My next question was in terms of the exports. Now you said there are issues with respect to container availability part. But yes, in terms of the visibility momentum in overseas market, how are you looking at? Are you looking at any substantial increase? Let's say, theoretically, this container availability gets streamlined in next 2 months, let's say, 3Q. How do you look at next 6 to 12 months from an exports momentum perspective?

Saurabh Mittal

executive
#81

So I think I mentioned that earlier and probably I'll be repeating this. So on the exports, I think if you take at least 6 months, that's not -- I'm not talking 12 months, we should be able to be able to do what we did so-called pre COVID numbers in both quantities and value. So certain markets are in a good momentum. Certain markets, there are still problems. Certain markets still have some partial -- little bit of shutdown, lockdown. So if you were to combine everything, we think overall, we should be able to maintain a pre COVID kind of a performance by and large, yes.

Achal Lohade

analyst
#82

Okay. Let me ask you in another fashion. I mean if I look at exports revenue, assuming it's close to 50-50, we are talking about INR 550 crores, INR 600 crores of export. Is it possible to give, which are the top 5 countries and what is their contribution in the total exports, so that one can have some more granular understanding about these markets?

Saurabh Mittal

executive
#83

So -- I didn't follow. You want us to give you the market-wise data. Is that what you asked for?

Achal Lohade

analyst
#84

As in which are the top 4, 5 key markets for us and what is their contribution, aggregate basis?

Saurabh Mittal

executive
#85

So I'll have Ashok connect with you on that, please?

Achal Lohade

analyst
#86

Sure, sir. Sure, sir. And if I may ask, with respect to the South plant, you said you're waiting for the approval. But let's say, once the approvals are in place, what is the time line, given it's a greenfield plant, what's the time line we have in mind and the CapEx for the same and the capacity?

Saurabh Mittal

executive
#87

So I thought this is communicated. So we have announced INR 175 crores investment, of which about INR 45 crores has already been done because we've taken a larger piece of land. Once we have the approvals, which is primarily the environmental clearance, once we have that, then the other approvals generally, routine approvals, which we don't see much time being consumed in that, we should be -- we'll be happy to start building the plant the moment we have all the approvals in place. And we are looking at installing 2 production -- 2 press lines initially of laminate [ set, ] that too of larger sizes. For those particular product lines which we want to install the presses, we won't install there. We are already experiencing near full capacity utilization in the existing business -- in the existing plants for those particular sites.

Achal Lohade

analyst
#88

Sorry, in terms of the time line, it can be done in 9 to 12 months, like you said earlier? Or it will take a little bit more time?

Saurabh Mittal

executive
#89

Yes. So if you take all the approvals in place as the date 0, I think within -- you can take 12 to 15 months, some issues here and there because it's a greenfield from the date we start building to 12 to 15 months of starting out, yes.

Achal Lohade

analyst
#90

And how much of the total line will be used in the INR 175 crore investment or rather INR 130 crore investment like that 20%, 30% of the line or still much?

Saurabh Mittal

executive
#91

Yes, yes. No, no. It'll be a small part of the land. And we said earlier, we are evaluating certain new products and new categories also, which is still being studied and because of COVID it's all got delayed. So we've -- so yes, it'll be probably within that or it may be even lower than that.

Operator

operator
#92

[Operator Instructions] The next question is from the line of Ritesh Shah from Investec Capital.

Ritesh Shah

analyst
#93

Sir, my first question is to some extent it's a continuation of the prior one. So if I look at on a per unit metrics be it for laminates or the decorative veneer, there's a reduction on a sequential basis. You did indicate about the value mix and the currency impact...

Saurabh Mittal

executive
#94

Sir, sir, sir, your voice is not clear. Can you please start again?

Ritesh Shah

analyst
#95

Can you hear me now, sir?

Saurabh Mittal

executive
#96

Yes, yes. You're audible, but I don't -- there's not enough clarity. Yes, please speak again?

Ritesh Shah

analyst
#97

Yes, yes, yes. Sir, my question was on a per unit basis, we have seen decline in realization for both laminates as well as decorative veneer. In the prior comment, you did indicate about value mix and some currency favorable impact. Sir, possible for you to give some sense on what were the variables which led to sequential decline in realization? Or is that a change that market demand is playing out and there is down trading of products, which is leading to lower realization? And if that is so, are we doing something to counter this trend into forthcoming quarters? That's the first question.

Saurabh Mittal

executive
#98

So I'll respond to that. So on the realization reduction in laminates, we have realizations come down by about 3.9% Q2-on-Q2. Q1-on-Q2 realizations has come down by about 4.7%. So we said this earlier. In the domestic space, the 1 mm sales is gradually coming back to pre-COVID levels. And once that is achieved, we think realization should come back to really what we used to do. But alongside, we've also introduced commodity line, which is a lower price point. So while there could be certain reduction in the realization, but with improved output, improved production, we still be able to hold on to the gross margins and overall margins, rather it could be even better. On the international front, Q1 is not really comparable because it just had about 6 weeks of operation. If you see Q2 versus Q2, realization of exports have actually gone up by about 3.5%. So that's on the laminates front, which is a function of improved value mix and some currency depreciation. On the veneer front, Q2-on-Q2 realization actually improved by 5%, and versus Q1 it's actually -- it shrunk by 5%. Again, the base of Q1 was so small that data is not really so meaningful. So answering your question, I think by and large realization are in a similar band. And obviously, we haven't achieved normalcy -- still we haven't achieved normalcy in sales. There are still some problems here and there. So I don't think it's a huge concern of down trading or reduction of realization. I think this will kind of stabilize in the coming quarters, yes. And even if there's a small dip, we think margins should still be under control. Is that...

Ritesh Shah

analyst
#99

That's fair. Sir, my second question is, how is the inventory in the channel? And you did make a remark that you -- we do seem to -- that the larger companies are actually getting market share. Can you provide some more color over here? Is it like a shift in loyalties from the retailers towards the larger guys or is it the working capital, which is a bit tight for unorganized sector and hence the larger guys on the organized side are benefiting?

Saurabh Mittal

executive
#100

Your voice is not completely clear, but whatever I gathered I'll respond. The inventory in the channel, our distributors is very much under control, and that is completely reflected in the improvement in our credit terms. Our business philosophy always has been to drive secondary sales and focus on the quality of the business. So really, there is no excess inventory in our distributor channel of our products, yes.

Ritesh Shah

analyst
#101

Sir, I'm asking for the -- I'm asking for the industry, sir. So I think we are on fine-footing, but...

Saurabh Mittal

executive
#102

Yes. So industry, typically, the local unorganized companies and many other branded companies also end up giving a large open credit to distributors. So normally, these guys are -- they have probably more inventory of unorganized companies and which are obviously on open credit terms. So yes, so...

Ritesh Shah

analyst
#103

Okay. Sir, has that thing changed because of COVID? And are we benefiting out of it?

Saurabh Mittal

executive
#104

I think that, again, what we hear from the market that a lot of mid-sized smaller companies have had issues of collecting money from the distributors. They've had disputes of inventory returns and collection and sales issues. So I think we have benefited and we continue to benefit by disruption in their supply chain, disruption in their cash collection cycle, disruption from their business model.

Operator

operator
#105

The next question is from the line of Jay Unadkat from Kotak Mahindra Bank.

Jay Unadkat

analyst
#106

Saurabh, wanted to understand how the furniture market in India itself is changing a little bit, the likes of IKEA coming into India and directly selling furniture, effectively changing the way our business can get impacted? Also the recent entry of Asian Paints into this business and exploring the possibility of having a higher play in the furnishing business, if you could throw some light on this? Also I want to extend this question into thinking, if you are in talks with any of these larger players, where you could be a supplier of priority for them, given the kind of positioning and brand that the company enjoys for such a long time? The second question, if I may, is on the import substitution opportunity, which you entered into playing way earlier than the competition, which I assume should give you some edge on the doors and the laminate business. Given the kind of consolidation that we are seeing in the builders' community from the organized gaining more share, does this business make it a bigger opportunity than it was when you planned this or is it shrinking into a smaller number of players you can reach out to?

Saurabh Mittal

executive
#107

So I'll take the first question first. On the IKEA furniture sale, whatever I know and the last update I had, we were in talks with them at one point, but most of the products they buy or they wish to buy is primarily a particle broad-based product, which we don't have currently. Or what I knew last was the furniture pieces they're selling are more miscellaneous sales happening right now rather than hardcore furniture from the Hyderabad store. This is my feedback. On Asian Paints, yes, we are aware that Asian Paints bought this kitchen company and it's not new. It's been a while. They bought Sleek and now they're trying to market the kitchens made from Sleek and also marketing kitchen shutters and panels. So yes, we are in touch with them in selecting our designs and decors for their kitchen shutter program and the kitchen shutter business. We do work with certain e-com players like Livspace, et cetera, where we are the mainline partners for supplying laminates for the kitchen shutters. So that's on the organized space. On the import substitution and builders, a discussion which you had. So flooring and readymade doors, I think these 2 segments have an opportunity with the import substitution potentially happening and with the builders getting consolidated and they're giving out ready-to-move in apartments and spaces. So laminates was not being imported in the country, only raw material was important, as I said earlier. But, yes, in general, with consolidation, companies like us, we think will have -- will stand great opportunity in the future. And we are engaged with many builders like, for example, in Bombay, Oberoi Realty is our biggest customer for the readymade door business. We also work with Kalpataru. So yes, we are engaged with several builders for the door and for the flooring business.

Operator

operator
#108

The next question is from the line of Hrishikesh Bhagat from Kotak Asset Management.

Hrishikesh Bhagat

analyst
#109

So my question is on the potential CapEx of INR 175 crores. The -- any thoughts on how the funding will be for this? And how much will be debt we will raise and how much would be from internal accruals?

Saurabh Mittal

executive
#110

So Ashok, you will respond to that?

Ashok Sharma

executive
#111

Yes. The overall CapEx, which we have mentioned is INR 175 crore, out of which INR 50 crore has already been spent out of internal accrual for the land. And balance INR 125 crore also will spread over a longer period. So most of this will be met through the internal accrual.

Hrishikesh Bhagat

analyst
#112

Okay. So entire CapEx largely will be funded from internal accrual.

Ashok Sharma

executive
#113

So INR 50 crore has already been spent. So remaining INR 125 crore which also will be spread over a period of -- once it starts, it will be -- still I think it will be close to around 18 months or 2 years, so which can be -- which will be funded through the internal accrual.

Hrishikesh Bhagat

analyst
#114

Okay. And just wanted to check the commentary in one of -- you replied to a question to one of the earlier participant about the whole supply chain disruption and difficulty in cash collection. I think last quarter, when we had an interaction, I think you said that -- and since there was no clarity, in the sense, how long it will sustain. But if I understand your comments correctly, this has continued even going into Q2 also in the sense for a large part of Q2 also, the difficulty for smaller players in terms of supply chain disruption and cash collection difficulty.

Saurabh Mittal

executive
#115

Yes, you heard it right, yes.

Operator

operator
#116

[Operator Instructions] The next question is from the line of Achal Lohade from JM Financial.

Achal Lohade

analyst
#117

Just one question. Again, going back to the margins part. With respect to EBITDA margin, in the -- for the quarter for laminates business, we have reported 16.1%, but I also see that the employee cost was down 14% Y-o-Y for the quarter and employee cost is significant percentage of revenue. So is it fair to say that this is the margin we could look at somewhere around 16% going forward or do you think this is probably to do with cost savings, which will get normalized in next quarters?

Saurabh Mittal

executive
#118

So cost will get normalized, Achal, but I think with improved business and revenues, I think we could look at maintaining these margins.

Operator

operator
#119

That was the last question. I would now like to hand the conference over to Mr. Saurabh Mittal for closing comments.

Saurabh Mittal

executive
#120

I would like to thank all of you all for joining the call. I hope we've been able to respond to your questions and queries satisfactorily. I think some of the queries will be taken up by Ashok offline. And -- so thank you once again for your time, and appreciate you joining us on the call. Thank you.

Ashok Sharma

executive
#121

Thank you.

Samarth Agarwal

executive
#122

Thank you.

Operator

operator
#123

Thank you. On behalf of Greenlam Industries Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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