Imagicaaworld Entertainment Limited (IMAGICAA) Earnings Call Transcript & Summary
August 10, 2026
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, welcome to the Q1 FY '27 Earnings Conference Call of Imagicaa World Entertainment Limited. This conference call may contain forward-looking statements about the company, which are based on beliefs, opinions and expectations of the company as on the date of this call. These statements are not the guarantees of future performance and involved risks and uncertainties that are difficult to predict. Please note that this conference is being recorded. I now hand the conference over to Mr. Jai Malpani, Managing Director, Imagicaa World Entertainment Limited. Thank you, and over to you, sir.
Jai Malpani
executiveThank you. Good afternoon, everyone, and thank you for joining us on our Q1 FY '27 conference call today. Today with me, I have Mr. Dhimant Bakshi, CEO; Mr. Mayuresh Kore, CFO; along with SGA, our Investor Relations Adviser. It is a pleasure to welcome all our investors, analysts and stakeholders. As this is our first earnings call post Imagicaa coming into its new avatar, I would like to take you through in depth about who we are, what differentiates Imagicaa World today and how we are building the next phase of growth. Before I speak about the company, I would like to briefly touch upon the background of the promoter group. The Malpani Group is a diversified business group with interest across leisure and entertainment, commercial real estate, education, FMCG, renewables and several other businesses. Our association with Park industry goes back nearly 2 decades. We entered this industry in 2005 with the launch of our first water park, Our association with Park industry goes back nearly 2 decades. We entered this industry in 2005 with the launch of our first water park, Wet'nJoy Water Park in Shirdi. And since then, we have developed deep operational expertise in building, operating and scaling entertainment destinations. We understand this business. We understand what customers are looking for. And more importantly, we understand how to create sustainable and profitable parks. Today, Imagicaa World has evolved into one of India's leading diversified leisure and entertainment platforms. Our portfolio as of today comprises of 9 parks spread across multiple different catchment areas. These include theme parks, amusement parks, water parks and a spiritual theme park, along with a 287 Novotel hotel at Khopoli. In addition, we have recently entered the indoor entertainment segment through our exclusive partnership with Hello Park with 2 locations already signed, which are Hyderabad and Surat. One of the biggest strengths of our business is diversification. We are no longer dependent on a single destination or a single format. Our parks today serve multiple catchments across Maharashtra, Gujarat and Central India, while Hello Park gives us access to customers in urban locations through an indoor all-weather entertainment format for kids. Together, this creates a business that is more resilient, reaches a wider audience and allows us to engage with consumers throughout the year. An important milestone in our journey was this acquisition of Wet'nJoy Parks in 2024. These were highly quality operational parks with strong fundamentals, and we believe they would fit well within the Imagicaa World portfolio. Over the last 2 years, we have successfully integrated these 4 parks, implemented common operating systems, leveraged procedures, procurement and marketing synergies and strengthened overall performance. Today, these parks are integral part of our network and reinforce our confidence in pursuing similar opportunities in the future whenever the right assets become available. Before I move on to our growth strategy, let me share our perspective on the industry. The organized amusement park water park industry in India is still at a very early stage. A large part of our market remains fragmented with several regional operators running relatively small parks spread over a few acres. While these parks cater to local demand, the industry continues to face challenges around scale, standardization, safety and customer experience. Building and operating large format parks require significant capital investment, operational expertise and a long commitment, which naturally creates high entry barriers. At the same time, India remains a highly price-sensitive market. While consumers are willing to pay for high-quality experience, pricing has to remain relevant to the catchment and local demographics. Beyond a certain point, higher ticket prices can impact affordability and footfall. We believe the key to success lies in offering the right experience at the right price while maintaining the highest standards of safety, operations and guest satisfaction. We believe this industry -- these industry characteristics create a significant opportunity for organized players like Imagicaa World. As we look ahead, our vision is to build India's most diversified entertainment company. By 2030, we aspire to operate a portfolio of 12 parks, having kept targets of adding approximately 1 park every year. We see opportunities across both outdoor and indoor entertainment and our expansion will continue to be guided by disciplined capital allocation and healthy returns. For outdoor entertainment, we see significant opportunities in water parks complemented by a select mix of dry rides. Our sweet spot would be midsized parks anywhere in the range of 30 to 50-odd acres. This format provides an attractive balance of guest experience, capital efficiency and profitability. At the same time, Hello Park opens up an exciting avenue for growth through technology-enabled indoor entertainment centers that can be scaled rapidly across major cities. Geographically, we are actively evaluating opportunities across key markets such as Delhi NCR, Bangalore, Hyderabad, Goa and other large population centers. Our location strategy is driven by strong catchment areas, good connectivity, land availability and the ability to build long-term destination assets. Our approach to expansion will remain balanced. We are equally open to greenfield developments and strategic acquisitions. Wherever we find quality assets that complement our portfolio and meet our return expectations, we will evaluate them. At the same time, we have a healthy pipeline of organic projects that will continue to drive growth over the coming years. The opportunity for organized leisure and entertainment in India is still at a very early stage. Rising disposable income, improving infrastructure, increasing domestic tourism and changing consumer preferences are creating a strong foundation for long-term growth. We believe Imagicaa World is well positioned to benefit from these trends through our diversified portfolio, experienced management team and disciplined expansion strategy. We are excited about the journey ahead and remain committed to creating long-term value for all our stakeholders. I now hand over to Mr. Dhimant Bakshi, CEO, who will provide further updates on parks and operations.
Dhimant Bakshi
executiveThank you, Jai. Good afternoon, everyone, and thank you for joining us today. As Jai shared, Imagicaa World is entering an exciting phase of growth and personally a proud moment for us to be a part of this journey. Having been associated with Imagicaa since its inception from operating a single destination park to becoming a diversified leisure and entertainment platform with multiple parks and formats across different geographies. In my remarks today, I will take you through our operational performance for the quarter, provide an update on our park portfolio and share progress on some of our key strategic initiatives. FY '27 began on a strong note with revenue growing 20% Y-o-Y to INR 178 crores and footfalls increasing by 22%. Q1 is seasonally our strongest quarter, supported by school vacations and the summer holiday season. However, this year, despite an unprecedented heat wave leading to some nonoperational days at Khopoli Park, coupled with a shift in school holiday calendar in some catchment schools, company has yet put together a strong performance. With this strong quarter as a backdrop, it's worth stepping back and looking at how the portfolio behind these numbers have evolved. As our portfolio has expanded significantly over the last few years, we believe it is important to present our business in a manner that better reflects how we actually operate. Going forward, we will report our outdoor entertainment business across 4 key catchment areas, giving investors a clearer view of our growth drivers and regional opportunities. Currently, Mumbai-Pune remains our largest catchment and our core revenue engine, comprising of 4 parks, namely Imagicaa Theme Park, Imagicaa Water Park in Khopoli and Wet'nJoy Amusement Park in Lonavala. These parks primarily draw visitors from Mumbai and Pune while also attracting tourists from neighboring states such as Gujarat. Rest of Maharashtra consists of 2 unique destinations in Shirdi, Wet'nJoy Water Park and Sai Teerth, a unique devotional theme park. Together, they let us complement Shirdi's strong Pilgrimage traffic with leisure and family entertainment and also cater to extended catchment, especially for the water park segment, creating a differentiated offering for a wider set of visitors. Gujarat is also high-recall market for us, that's why Surat marked our first expansion outside Maharashtra and has built a strong presence in the south of Gujarat. Further, we have added Shanku's Water Park in Mehsana initially under an operations and maintenance arrangement. And I'm pleased to inform that as of last week, we have successfully completed the acquisition of a 50% stake in the SPV that owns this park, making it a subsidiary of the company. This is an important milestone in strengthening our presence in one of India's largest and fastest-growing markets, whereas Central India comprises of Aqua Imagicaa Water Park in Indore, serving visitors from Indore and surrounding places such as Ujjain, Dewas Mhow and other locations. This park has helped establish the Imagicaa brand in Central India, and it gives us a platform for future expansion in the region. Our 3-pronged approach to improve revenue with -- to build a footfall by increased targeted customer reach to increase dwell time through experiences and IP events to stay longer and thus increasing non-ticketing revenue and third being to drive repeat visitation through our unique magic Park program and tie-ups with various corporates and organizations. This balanced approach, we think and believe will sustain our revenue growth and profitability over time. This same growth philosophy is also shaping 2 important developments this quarter, one, deepening our existing outdoor portfolio and one being opening an entirely new format for us. Firstly, as mentioned earlier, we further consolidate our presence in Gujarat market. The company has announced an investment of INR 50 crores for a 50.02% stake in Mehsana next Parks Private Limited, the SPV that owns and operates Shanku's Water Park. We will partner with the existing owners to expand parks offering, create a unique proposition in the market while continuing to undertake its operations and maintenance and earning management fees in the range of 6% to 10%. MNPPL becomes a subsidiary of the company effective now, and we will see consolidation reflected from second quarter onwards. Secondly, entry into indoor entertainment space. A new chapter for us is our entry into indoor entertainment through an exclusive partnership with Dubai-based Hello Park. Hello Park is a phygital entertainment concept for children aged 3 to 13, blending an interactive digital technology with physical play. Unlike our destination park, it's an indoor format that complements our existing businesses and lets us engage customers year-round independent of the season. The format's biggest advantage here is scalability. Each center needs only 8,000 to 12,000 square feet of space and can be developed within a shopping mall or other commercial spaces in the heart of the city. It lets us enter large urban markets without needing significant land parcels while bringing the brand of Imagicaa closer to our consumers. Hello Park also provides the operating expertise and technology in the exchange for royalties of 5% to 7% investment center is expected to be INR 8 crores to INR 12 crores, making it an efficient capital-light growth format. We are on track to launch our first Hello Park in Hyderabad later this year at Lake Shore Y Junction Mall, and we have also finalized the second location at Phoenix Mall Surat. We will share more details about these developments as we progress forward. Further, we aim to add 4 to 5 Hello Park centers every year, building a pan-India indoor entertainment network over the coming years. We see indoor entertainment as a large underpenetrated opportunity in India. And combined with our portfolio of outdoor parks, Hello Park will help us build a truly diversified all-weather entertainment platform, strengthening our position as India's leading integrated entertainment company across formats and age groups. To sum up, our catchment-led portfolio gives us a clear and scalable growth framework and our recent moves, the Gujarat consolidation and our entry into indoor entertainment with Hello Park extend that growth into new formats and newer geographies. We remain focused on the fundamentals that drive this business over the long term, broadening our footprint, deepening engagement with our guests and growing revenue per visitors across every peak as we operate. We are confident in the momentum we carry into the rest of FY '27, and we remain committed to creating sustainable long-term value for all our stakeholders. With that, I will hand it over to Mr. Mayuresh Kore, CFO, who will take you through the financials -- financial performances. Thank you.
Mayuresh Kore
executiveThank you, Dhimant. Good evening, everyone. It's a pleasure to engage with the investors and analyst community once again. Let me now take you through the financial performance of the company for the quarter and discuss some of the key business metrics. We have started FY '27 on a strong note. On a consolidated basis, the revenue from operations grew by 20% year-on-year to INR 178 crores. These were driven by healthy footfalls across our portfolio and a sustained demand during the peak holiday season. Our focus on operational efficiencies, higher capacity utilization and disciplined cost management translated into strong profitability. EBITDA grew 24% year-on-year to INR 90 crores, while EBITDA margin expanded by 170 basis points to 50.7%. Profit after tax increased by 30% Y-o-Y to INR 58 crores with PAT margin improving to 32.4%, reflecting the operating leverage inherent in our business model. Coming to our operating metrics, our park business continued to witness healthy momentum during this quarter. Consolidated park footfalls increased by 22% to over 11.5 lakh visitors, resulting in a revenue growth of 22% to INR 161 crores, while ARPU has remained largely stable at around INR 1,395. The strong growth in visitor volumes more than compensated, thus demonstrating the continued demand for our offerings while maintaining pricing discipline. Looking at the performance across our catchments, the Mumbai-Pune catchment, which remains our largest contributor, delivered an 18% growth in revenue, supported by a 19% increase in footfalls. This reflects the continued strength of our flagship parks and the healthy demand from our core catchment markets. Our rest of Maharashtra catchment delivered an excellent quarter as well with revenue growing 33% on the back of 14% increase in footfalls. The ARPU also increased by 17%, reflecting an improved product mix and higher guest spending across the parks. The Gujarat catchment also continued to perform well with footfall increasing by 32% and revenue growing by 15%. While ARPU was lower on a year-on-year basis, this was primarily driven by a change in the visitor mix and a few promotional initiatives aimed at driving higher volumes. With the addition of the Shanku's water park to our portfolio, we remain optimistic about the long-term growth opportunity in this Gujarat catchment. Our Central India catchment was the fastest-growing region during this quarter with footfalls increasing by 48% and revenue growing by 44% Y-o-Y. This performance reinforces the strong potential of the Indore market and validates our strategy of expanding into high-growth regional catchments. Turning to our hospitality business. Novotel Imagicaa continues to maintain healthy operating metrics. The occupancy stood at 62% during the quarter, while the average room rate improved marginally to INR 9,657. The revenue remained largely stable despite a slight moderation in occupancy, reflecting the resilience of our hospitality business and its ability to complement our park business. Overall, we remain focused on maintaining a healthy balance between growth and profitability. Our strong cash generation continues to support investments in park enhancements, new attractions and expansion initiatives while maintaining a disciplined capital allocation framework. With a robust start to the year, continued investments in our existing parks and expansion into indoor entertainment through the Hello Park franchise and the addition of new assets to our portfolio, we remain confident of sustaining our growth momentum in the quarters ahead. We now open the floor for questions.
Operator
operator[Operator Instructions] First question is from the line of Jinesh Joshi from PL Capital.
Jinesh Joshi
analystI understand that we reported a healthy growth in this quarter. I think 1Q FY '26 was impacted by early monsoons and to that extent, the base was a bit low. And so if I compare your performance with 1Q of FY '25, I think we reported about INR 184 crores in revenue. And in this quarter, we are at about INR 177 crores. And this is despite the fact that we have operational additional park in Indore, which was not there in the base quarter, so on a like-for-like basis, apparently it appears that there is not much of a growth coming through despite the addition of one park, so are we seeing any kind of challenges on the footfall side, specially on the like-for-like growth and also if you can comment on the pricing because I think 1Q '25, the implied ARPU was 1390 and we haven't much achieved on that [indiscernible] coming from that.
Dhimant Bakshi
executiveSo, as I mentioned in our commentary. You would have noticed that FY '27 first quarter has been truly an unprecedented quarter as regards to the kind of heat wave that we saw. I also wanted to inform that due to the crisis that we faced for about almost 2 weeks, Khopoli Park was kept operational, which led to some -- obviously, since it was not operational, that led to some drop in the revenue. But if we -- further, there was a shift opted by some of the CBSE schools that led to change in the holiday pattern. Now if you add these 2 factors primarily, and you would have seen that the hotel bookings also kind of tapered during this phase of heat wave. So we really think that if it were to be [indiscernible] of the Mumbai Police catchment region, that is where we saw a major impact really speaking. And a small impact that we noticed in the Shirdi Pilgrimage their visits as well. So if we add these 2 factors and if you were to, let's say, normalize this, I'm sure we would have been on a healthier side. But some of the things, unfortunately, we cannot change, so we believe that otherwise our readiness for the past or our pricing strategy so you also asked the question on the pricing strategy. So our focus this quarter was to propel the footfall and to really go on to propel the footfall and to really go on to increase the multiplier effect of the non-ticketing segments as well. So therefore, we consciously had opted for a slightly softer pricing strategy with regards to ticketing vertical. However, we think that over the next 3 quarters, we have headroom there, and we will make appropriate collections. So I hope I've answered your question. Jinesh, if you have any further questions, please let me.
Jinesh Joshi
analystI have certain follow-up, but I'll take them separately especially on the organic growth side. But I have two additional follow-ups. One is on the Hello Park side. I think in the opening comments, you mentioned that we plan to open about 4 to 5 parks each year and the CapEx will be in the band of about INR 8 crores to INR 12 crores. But if you can also throw some color with respect to how will the EBITDA margin be in this indoor entertainment [indiscernible] accounting for the rental part and how much royalty will be [indiscernible] over here any color on any indicative footfalls in ARPU in year 1 that we are targeting? how much royalty will be paying over here? And any color on the indicative footfall in ARPU in year 1 that we are targeting?
Dhimant Bakshi
executiveYes, very pertinent question. So -- Hello Park is quite a scalable format in terms of time to market from the day we identify a property. And just for the benefit of all the members out here, it's a global franchise of one of the world's leading chains in digital entertainment, Hello Park from Dubai. So we have signed an exclusive India franchise with them. And the target is indeed to open at least 2 to 3 centers, if not higher because of the short time to market. And in this consideration, we have 5% royalty on the revenues of each center to be paid to Hello Park. That's typically like any other franchise a model and this is [indiscernible] revenues of a particular centre and in return we get all their IPs, all the updates, all the latest technology that Hello Park R&D centre -- accross all the centers in the world. And you mentioned correctly about the typical investment in a single Hello Park franchise would range from about INR 8 crores to INR 10 crores or at the best INR 11 crores for a slightly larger center and an average of 10,000 square feet inside a good footfall mall is the template going ahead. And the average CapEx required is around INR 10 crores for a 10000 square feet centre observed rightly because will be inside the margins would be similar to the water parks or the parks that we operate. It would be around 24%, 25% margin if we account for the rentals to the malls as well. And the typical payback that we are looking is between 3 to 4 years for individual location. And the tickets would be -- currently, we are targeting a ticket price of INR 800 to INR 900 on an average for the Hello Park entry tickets. And in here also, there will be non-ticket revenues such as F&B and merchandise. So typical ticketing revenues would be around 70% 65% to 70% on an average. I hope that answers your question.
Jinesh Joshi
analystJust one last question from my side. I think there is some promoter warrant conversion that is due. So if you can just highlight what is the time line? And I think the conversion price is INR 73.5. And given where the stock price is right now, will the promoters go ahead and subscribe to the warrants is my last question.
Dhimant Bakshi
executiveYes, very pertinent question, Jinesh. I will pass on the question to Mr. Jai Malpani from the promoter family and Managing Director. Yes.
Jai Malpani
executiveJinesh. So, from the promoter group, we are very positive on the business and overall long-term prospects of it. So the conversion will happen before the given date and requirement, which is there. So we are very positive and we look forward to converting.
Operator
operatorNext question is from the line of [indiscernible] from [indiscernible].
Unknown Analyst
analystCongratulations on a great set of numbers and a good summer. So just wanted to get some basic details on the parks, first of all. So like let's just say moving forward, we do have an aspiration of putting up parks that might be similar to our one in Khopoli right. So per park, my understanding is that we would have to import rights from the ER for the U.S. So what kind of cost would be looking at per park? And like in this 30 to 50 acre park, how many rides would we be looking at [indiscernible] and how many water rides would be there and how many would be land? Any rough idea on that?
Dhimant Bakshi
executiveYes, [indiscernible] thanks for the question. So if you are referring to Imagicaa parks, this is the -- obviously, the outlier in the portfolio of parks today, which is part of the legacy business, which the Malpani Group has acquired. So to be frank, currently, there is not an intent to replicate a similar Imagicaa park across the country given the economics and feasibility around it. So definitely, we are looking more to water parks to start with and with mix of amusement elements there. And even metro cities, we may look at slightly larger parks compared to the average parks that we -- if you can take Indore, which we've opened last year. I terms of ride mix, there will be 1 or 2 marquee rides and which could be imported from abroad. And most of the rides, the water park rides currently in our new parks are sourced from the highest quality vendors in India. And 1 or 2 rides may get imported from Turkey or Canada as the case may be. And going ahead, that's the kind of model which we are focusing on unless it's a very heart of the city metro kind of a project in a Grade A metro, else we will not replicate the kind of Imagicaa investment that has been made across other geographies.
Mayuresh Kore
executiveSo per park, it can vary between INR 200 crores to INR 450 crores to INR 500-odd crores based on which location and size and scale of the park we go for based on the location and demography?
Unknown Analyst
analystSo the reason now you have invested in a [indiscernible] park is that going through some interviews at [indiscernible] CapEX for the future, so maybe [indiscernible] INR 1,000 crores over the next 6 years. So would you be able to comment on where exactly [indiscernible] would the trader dilute or do you think [indiscernible] enough maybe correct me if I'm wrong on any of these accounts?
Dhimant Bakshi
executiveSo if we are going for -- as Jai mentioned, the range of investment that we are looking for in our expansion project. If it's for INR 200 crores, it's from a mix of internal accruals and some moderate debt that we could take since this is a asset-heavy kind of investment, except if we get the land on a long-term lease, these are upfront CapEx. So hence, it will have to be funded by a mix of debt to equity internal accruals. And currently, we have a healthy set of cash flows going and if we are to get a larger project, which is in a metro and which would entail CapEx of INR 400 crores to INR 450 crores. So that typically 3 years kind of gestation will be there where again, we will be able to use internal accruals from our existing parks. But we have banking limits also with a couple of leading banks in the country having approved limits. So however, the debt to EBITDA of the company, we have been clear in this regard, that will be kept in a certain range. And at best, it could be 3 to 3.5x for a limited period, but the average debt to EBITDA would be in the range of around 2.5 to 3x is what fiscal discipline that we intend to continue.
Unknown Analyst
analystGot it sir. Before I jump back in the queue, just one small follow-up on the commentary that you made and you [indiscernible]. So, the 1 park for your [indiscernible] does that also include smaller parks or is that just like the 30 to 50-acre parks that you are referring to?
Dhimant Bakshi
executiveYes. So it could include smaller parks as well. But the indoor center will be over and above that. So the indoor entertainment centers of Hello Park that we referred to, that would not be there. So for example, this year, we will also have Shankus park in our portfolio, which is a -- which is an existing park. The coming year, the Sabarmati Park. So, that's likely to get operational partly at least. So irrespective of the -- we are talking about outdoor parks, small or large, to answer your question.
Operator
operatorNext question is from the line of Ankit Kanodia from [indiscernible].
Unknown Analyst
analystCongratulation on good set of numbers. Sir, my first question is related to the different kind of businesses we have. I think it would be great if you can share segmental breakup in terms of revenue and margin, at least EBITDA margin. That would be very helpful for us because when you look at something like [indiscernible] pilgrimage [indiscernible] hotels and indoor, they would all have different economics compared to our core theme park business. So anything you can expect from the subsequent quarter?
Mayuresh Kore
executiveQuestion, Ankit. So currently, we -- at the start point, we have broken our parks into clusters and catchments and accordingly, we have initiated reporting. Your question about devotional park is right. However, currently, there is one park is a portfolio. If we are increasing the number of parks in that space of devotional and spiritual, so we will definitely consider your suggestion. And at this juncture, because previously, we used to report overall on a company level, we've broken them currently into after due deliberation into catchments, which would enable one level more of analysis. And so far as hotel is concerned, the number we are reporting separately is the hotel division and that you could get from our annual report and given in our commentary. So that analysis could come separately but your feedback is well noted.
Unknown Analyst
analystThe main reason for asking for this request was that when I look at our quarterly numbers I think, predominantly we are still [indiscernible] Q1 in the first quarter and Q2, Q3 and Q4 bunched up together almost at the same level which is generally a typical case of any theme park business. When we have these segmental value, it will be easy for us to see where we are going and when the dependancy on theme park is going down comparatively. So that's [indiscernible]. That was the main point.
Mayuresh Kore
executiveI'll give you a [indiscernible] suggestion and accordingly [indiscernible].
Unknown Analyst
analystAnd my next question is [indiscernible]. You mentioned or alluded to appoint where you want to leave the thinking of integrating Dave & Busters which is right now at a promoter level but sometime in the future do you think we put that in the company. Can you throw some more color on the timeline to when we can expect that to happen and how it can happen.
Mayuresh Kore
executiveSo, on Dave & Buster, that was our first foray into indoor entertainment and indoor entertainment as a whole, we have seen smash and other players as well. So we wanted to get the model right in that case. And we are, I think, still along the way of getting that model of F&B as well as bigger centers in place. So at the group level, once that decision is done and the model is more stabilized, then we'll plan to do it. And whenever it's decided, we'll get back and inform the investors about the same.
Unknown Analyst
analystSo is it fair to assume that probably not in FY '27?
Mayuresh Kore
executiveSo whenever it is decided, we'll get back and confirm the same to all.
Dhimant Bakshi
executiveBut not in the immediate next 3 to 4 months is once that we can confirm.
Operator
operatorNext question is from the line of Vipul Kumar Anup [indiscernible] from Sumangal Investments.
Unknown Analyst
analystI hope this tradition of conference call will be continued in the future. So, if I see your Gujarat ARPUs, they have dropped very sharply. So what is the reason for that, sir?
Dhimant Bakshi
executiveSo in case of Gujarat, we've seen that in certain markets like Surat, there has been a bit of price sensitivity that we had observed. So this year in this particular quarter of Q1 FY '27, we decided to test waters and see how the price elasticity to demand was really playing out. And while you see that the footfall and the ARPU did have a drop, we've been able to sustain the revenue numbers higher than the FY '25 numbers as well. So we think that over a period of time, we are -- we'll be able to correct and refine the model so that we strike a good balance between the ARPU and the overall volume that we can derive.
Mayuresh Kore
executiveJust to add to that, currently, as part of the Surat Park, there are adjoining other components of the location which are still not fully operational. So in the next couple of years, we are expecting that the adjoining hotel, adjoining mall to also get activated, which will result into more organic visitation into the same property. And hence, we will be in a better position. But your point well noted, and this is something, as Dhimant mentioned, we've tried to get to more the market penetration this time, and we are working on this.
Unknown Analyst
analystNo, because your footfall certainly increased by 22% and revenue has grown by just 15% and there will be a normal natural inflation also. So I think this is a very sharp drop.
Dhimant Bakshi
executiveSo we take your feedback, sir, and thank you for this pertinent observation. So alongside the ticketing revenue initiative, we are also trying to improve the nonticketing verticals where there would be a headroom for us to improve the realization better. And like I said, it was done as a testing waters in terms of price essentially demand elasticity to demand. And we think that at least one part of the equation has been kind of crystallized and we have an opportunity and the headroom to grow. Your feedback is well noted, and thank you for highlighting this.
Unknown Analyst
analystAnd sir, my last question is how much annual CapEx we'll be having because we will be having 2 type of CapEx. We should be -- we'll be putting new rides at regular interval, and there will be a maintenance of existing rides. So what type of number we should work with every year, all parts combined?
Mayuresh Kore
executiveYes. So insofar as the regular maintenance kind of CapEx, which is -- we take it as part of our P&L. And typically, it would range from 6% to 7%, 8% of our revenues. So that's the number that you will find in our P&L as well and so far as the upgradation or addition of any new marquee rides, which is the case for certain existing locations where every 2 to 3 years or 3 to 4 years, we are contemplating -- while there are some things we have done already, for example, in Imagicaa Park, we have a horror ride, which was upgraded last year. And yes, there was a fountain show added in the previous year. So there are smaller things being done, but the larger addition every 3, 4 years is something that we are looking at. And to give a number to that would be difficult at this stage. But the idea is that to get repeat visitations, we are seriously considering inclusion of new marquee attraction in the existing park.
Dhimant Bakshi
executiveSo, as you noticed, in FY '24, we added water slides and increased capacity for restaurants as well as the changing blocks in Imagicaa water parks. We added 2 attractions in Wet'nJoy amusement park. 4 more rides in Lonavala Park and even in Shirdi water park we revamped the overall attraction. So, like Mayuresh rightly said, we expense out our maintenance as part of OpEx. However, for the CapEx, which will drive new attractions and essentially new footfalls, we keep about 5% kind of a budget of our top line.
Unknown Analyst
analystAnd sir, one small clarification. So the numbers which you have given for each catchment. So, ARPU and revenues are only ticketing revenues or it also includes F&B food and beverage also?
Mayuresh Kore
executiveThese are including F&B and retail.
Unknown Analyst
analystSorry, sir.
Mayuresh Kore
executiveCombined.
Unknown Analyst
analystCombined, Ok. So is it possible to break this revenue between the ticketing and F&B whenever you come with your results next quarter, sir? It will be better.
Dhimant Bakshi
executiveYes, certainly, we will include that in our press release. You can connect with us if you have more questions you would like to understand details you can reach out to our IR.
Operator
operator[Operator Instructions] Next question is from the line of Prateek from R&I Wealth Private Limited.
Unknown Analyst
analystCongratulations on a solid set of numbers. I think since 2024, there was some or the other obstacle hurting the company. Maybe last year, it was extended monsoon, some regulatory hurdles, which was not enabling us to deliver our full potential. But it is very heartening to see that, first of all, the management is hosting con calls, which was a long-standing demand from 2023. So thank you for that. And I hope this is a regular call from here on. I want to just ask Mr. Malpani, how much -- so what all steps in a shorter period of time, we can take it up so that our revenues and profitability are less cyclical because as my fellow participants and you guys also mentioned in the call that Q1 is the best season and the remaining 3 quarters are not that good, Q4 being a bit better, but Q2, Q3 are really dull. So one of this is key, we are entering into in-mall entertainment, but what are your thoughts on that?
Jai Malpani
executiveSure. Thanks a lot for that. So we are doing a couple of things at our end to make sure that the business becomes less cyclical, as you rightly mentioned. And some of these are more awareness things, some of these are actually adding new things to the park, which make it less cyclical. First one being we are diversifying into indoor entertainment. So that would be a good hedge against the cyclicity which is there in the business because we see that indoor entertainment inside the cities, people are less prone to -- even in case it rains or in case of anything, people usually go there on a faster basis. Along with that in the off-season, which is the monsoon as well as in Q3, we are trying and adding more indoor shows and attractions so that people prefer those during the monsoon as well as Q3 season. Along with that, we are doing a lot of events, festivals, concerts at our park so that it gives a reason for people to come for their repeat visitation. And we are doing things like Magic Pass, which promotes multiple different visits to our parks as well, which are specifically in Maharashtra. So it becomes easier for people to go to these parks. And we are also doing a diversification in terms of geographies like we have just entered Ahmedabad right now. So the geographical diversification gives us -- we are better placed like that because in case something goes wrong in terms of weather or other things in one state, it doesn't impact the entire company as such. So that is something which we are doing. And we are also focusing a lot on schools and corporates now. That has always been the focus, but we are even going one level ahead now and pushing it further. I feel like that would really add -- expand the base more and indirectly increase the footfall as well as revenue in off-season as well as season.
Unknown Analyst
analystSir, also one more point I wanted to request, is it possible to give us park-wise profitability numbers, XY or maybe region-wise Gujarat state where this much revenue and growth has happened and state-wise. And also, Jai, as you mentioned, you have ventured into Ahmedabad. But what I have been observing is we have a bit of concentration in Gujarat as a state. Am I correct in my observation? And can it hamper us if something goes wrong in Gujarat? Also my second point, our ARPUs are stagnant for quite some time. So how can we enhance this ARPU so that with the same level of footfall also, we can have a higher realization. And when the footfall growth also kicks in, it would really percolate down into our P&L very handsomely.
Jai Malpani
executiveSo in terms of the Gujarat question, we feel that the market is really big. And currently, we have a water park in Surat, which is specific to Surat and its surrounding. And we have one water park recently, which is the Mehsana water park near Ahmedabad. So we have these 2 parks, which are specifically focusing towards water park as well as amusement park, which will come in Mehsana. So the market is quite big, and it's a very well-educated market in terms of water parks and amusement parks. And the new attraction, which is the Sabarmati River front, which we are planning on doing. So it's something which is like a downtown concept in the middle of Ahmedabad. So it's a very different concept, more like indoor entertainment, you can say, which is year around. So it won't really get affected by things happening, which are beyond our control. So that's specifically for the Ahmedabad and Gujarat question.
Dhimant Bakshi
executiveOn the ARPU front, I think we've covered that discussion in the first opening point. But yes, we have registered ARPU or ticket -- the baseline ticket hikes. We have reduced our discounting to an effect, but there is agreeably a headroom for the ARPU improvement clearly, especially even if one just factors inflationary trend. At this stage, when the integration of the various parks and the expansions were happening, we have not yet so far taken a call on price hikes, but you'll hear something Q3, Q4 onwards, there is a plan which is getting action.
Unknown Analyst
analystOkay. And sir, my last question is on spiritual tourism, we have seen now spiritual tourism, maybe to cities like Ujjain, Shirdi where we are already present, maybe Varanasi, these cities are really doing very well. So do we -- maybe -- and Vrindavan for that matter. So do we have in our vision to expand our spiritual tourism base also? Does it really represent an opportunity which can be -- we can commercially exploit?
Jai Malpani
executiveSo we do feel there's a good market for spiritual tourism, but that goes in hand-in-hand with the government intervention, government support, which is very critical because these infra projects require that kind of support from the governments which are present. And we are talking to a lot of state governments to kind of replicate the [indiscernible] model across various different locations, which you mentioned as -- so we are in active talks. As of now, we have not concluded on any locations. The talks are ongoing because without government support, the project become unviable, specifically in terms of the spiritual bit of it. So we are in active talks with them. And we foresee at least 1 or 2 locations in the next 2 to 3 years that should come through.
Mayuresh Kore
executiveSo the key point here is when you come to next to an existing hotspot, it needs to be inside that hotspot, not very far off from that where awareness becomes a challenge, even the potential of this [indiscernible] park is yet to be fully realized, while it is not very far off from the temple. But yet being within eye sight and the transit convenience of the pilgrimage it has to become part of the itinerary and hence, a little more active involvement the government is required there. And we are using this in our discussion as a tool where we will set up the next such location because of the learnings that we have got from the South location, which was done purely privately without such any help from the government there. And especially in upcoming tourist hotspot or pilgrimage hotspot, land becomes very premium because of the retail potential there. Hence, involvement of the government becomes more essential.
Operator
operatorNext follow-up question is from the line of [indiscernible] from thought PMS.
Unknown Analyst
analystSo just a couple of things regarding putting up a new park, let's more premium locations like Mumbai or NCR, just want some details on, let's say, if you do like a 30, 40-acre park, how many ride would we be aiming to put in there? And what kind of CapEx would that involve? Like I know we outlined up to INR 450 crores, but what are we envisioning the land cost and the ride cost mix to be in this INR 50 crores? And how much funds do we need from the government? So just want to understand all these things to understand our [indiscernible].
Mayuresh Kore
executiveYes. So if you look at the economics of the park business, land with the current land prices and the current overall land requirement, we think at least around 30% of the investment would go primarily into land acquisition and it varies depending on the location and the centers that we take. So the effort also is to work collaboratively with the government bodies and try and take a public-private partnership or a royalty or a lease-based model which would propel the tourism for the geography where there is a benefit for the government bodies as well as feasibility for us as partners. And therefore, we can invest more on plant and machinery rather than blocking our capital towards land. So that is question one. Second part of the question that you asked was what is the kind of ride mix. So we see anywhere between 18 to 25 rides, a combination of water-based dry rides as well as indoor attractions. So it will be a bouquet of these 3 different verticals depending on the category of the city and the size of the floor plates that we have. So if you were to look at, let's say, a category metro then a INR 450 crore kind of CapEx with about 25 rides and attractions [indiscernible] the bouquet that I explained. However, if you were to look at something as a city or a town, we would look at around INR 150 crores kind of a CapEx spread around 20 to 25 acres. And preferably working with government would work better because it's a very symbiotic and collaborative model, which can benefit the both. I hope I answered your question.
Unknown Analyst
analystJust one quick follow-up, sir. So I just did some back of the envelope math and for the premier parks that you were discussing the parks per ride cost comes out over INR 10 crores. Is this figure somewhat right? Will you push back on this?
Dhimant Bakshi
executiveSo it really depends. So there's no specific one case like there's no specific formula per ride cost because some rights are on the bigger side. So those are obviously higher.
Mayuresh Kore
executiveOn the infra -- so one of the large effort is also on developing the infrastructure of the project per se. It is not exactly as mathematical as one were to say because there would be certain investments that would go towards the development of the entire area, building part of it, what kind of systems you put. And of course, then it's a combination of -- because moment you reduce the area, you will see a significant drop in the investment per ride, especially when you go towards water. So that's how -- unfortunately, I don't have a binary answer for this. if you need more details, you can reach out to us.
Unknown Analyst
analystSorry to press on this. I just think it is very easy for you. How much you think it will cost for a Ferris Wheel?
Mayuresh Kore
executiveSo, Ferris Wheel size depends on the diameter of the equipment that has to get it. And secondly, from which country and what kind of -- there are features like whether it's an air condition cab or not, how many condos are there in the -- and how many spokes would kind of determine the size. So the number of spokes would determine the size. So, if you effectively look at about 45 meter [indiscernible] Ferris Wheel. It would cost somewhere around INR 20 to INR 25 crores of CapEx [indiscernible] in India unless Forex further fluctuates.
Operator
operatorLadies and gentlemen, due to time constraint, we'll take this as the last question for the day. I now hand the conference over to the management for the closing comments.
Jai Malpani
executiveYes. Thank you to all the participants for coming on to the call Inagicanterim1 -- we intend to continue the call on a half yearly basis, and we look forward to your continued engagement. We are available -- you can reach out to SGA, our IR agency, and we are also happy to engage into further conversations as we go ahead. Thank you so much once again on behalf of Malpani Group and Imagicaa World Entertainment Limited.
Dhimant Bakshi
executiveThank you so much.
Mayuresh Kore
executiveThank you.
Operator
operatorThank you, sir. On behalf of Imagicaa World Entertainment Limited, that concludes this conference. Thank you all for joining us, and you may now disconnect your lines.
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