Kambi Group plc (KAMBI) Earnings Call Transcript & Summary
June 22, 2021
Earnings Call Speaker Segments
Mia Nordlander
executiveMy name is Mia Nordlander, and I work as Senior Vice President, Investor Relations here at Kambi. So the agenda for today is that we will hear our CEO and Co-Founder, Kristian Nylen, talking about our strong position in the market. And why Kambi's outsourced model is perfectly positioned to capitalize on future global opportunities. Then we will hear our COO, Erik Logdberg, explain our core platform focus and the benefits to our partners and end users and how the Kambi platform has been developed to provide global solutions to local problems. Then we'll have a short break before Cecilia Wachtmeister, EVP, Business and Group Functions, will talk about regulations of sports betting and explain why we are only in the early phase of our global expansion. She will also talk about the exciting opportunities that await in the near future. And then our CFO, David Kenyon, will talk about potential total addressable market by region and explain how this potentially could affect our revenue. He will also talk about how our strong balance sheet allows for flexibility and particularly for M&A opportunities and what kind of targets that would be easy for Kambi. And in the end, we will have time for questions. So please submit your questions to the chat box to the right. We will try to answer as many questions as possible. But if you still have anything that you would like to know, please feel free to contact me after this event. You can find my contact details on the webpage. But before we begin, I would like to remind you that some statements we make during this presentation may be forward-looking statements, and these are subject to risks -- risks and uncertainties that should not be relied upon the statements of historical facts. We currently also assume no responsibility for updating any forward-looking statements made as part of these presentations. We are not making any financial forecast or giving specific guidance as to future performance. And the full disclaimer will be included in this PowerPoint presentation and uploaded later today. But now I want you to welcome our CEO and Co-Founder, Kristian Nylen, to the stage. So over to you, Kristian.
Kristian Nylén
executiveAnd pleasure to see so many people joining us today. Very happy. I will start talking a little bit about the history of Kambi and where we are today. So Kambi started in 2010. And the big reason why we started was that we felt even as one of a leading operators, working at Kindred at that time, sports betting was becoming too big and the too hard to do in-house for even one of the largest operators in Europe. So the journey started in 2010, where it took us 4 years to feel strong enough to go independent on the list of the NASDAQ in Stockholm. That was in 2014, almost 7 years exactly at this point of the year. Now we have operating turnover of more than 10x the number we had in beginning of 2014. So I think we have been on a very, very exciting journey. We currently have over 900 employees in 7 different countries. We have more than 30 partners and more than 5 million active player accounts. And I think we'll talk a lot about that going forward, what it means to have a network of so many different end users from all over the world. Our revenues in 2020 was EUR 117.7 million. And we currently have a cash balance of EUR 78 million, and I think we will touch a little bit on that later on in the presentation as well. So I think there is a few things we really want to stress throughout this whole presentation. And the first of that is our fantastic technology and the know-how we have on how to operate in sports betting. We will talk, especially in David's presentation later on, on how scalable our model is and how well we show that during 2020. And finally -- or not finally, Cecilia will talk quite a lot about the potential we have, not only in the U.S., which has been a great success story for us over the last couple of years, but also Latin America, Asia and what we see happening in Europe again. So let's start talking a little bit about this. Currently, we are active in 35 regulated markets. And this has been growing rapidly. As I said, we have 10x the handle from our operators now compared to in 2014. Currently, we think our current global total addressable market since we are only working in regulated market is less than EUR 20 billion. And that's what we'll show you later on here, we think that will be somewhere between EUR 44 billion and EUR 63 billion by 2026. Sports betting, as one of our technicians said, is one of the most complex piece of enterprise and end-user software imaginable. And you can think about it in so many different terms. But just imagine, but what we are doing is trying to transform pictures on different sporting events in real time to probabilities, but our end users are betting on. Quite a significant part of these end users actually make a living out of betting. So to do this in a really, really strong and good way is a very fundamental core of our business. It's about managing a great entertaining product for a most -- yes, for a most of all our end users, but at the same time, protect our operators from customers who are able to beat the sports books around the world. So, our superior technology and know-how. We will, from this presentation, focus on 3 core areas, and that's where we see we will have the biggest impact in the future. And it's the areas where we don't see any value for operators to differentiate. First, technology. As I said, it's super complex to work with sports betting. First of all, we have to be operational 24/7 every single day. If you compare that to a stock exchange, for instance, who also are very heavy on transactions, they have service windows every single night and on weekends. We don't have that luxury. On a monthly basis, we handle roughly 0.5 billion transactions or most of its new prices putting up on the site. And we manage roughly 5 million to 10 million bets placed and settled every single day. And it's quite a heavy difference in the loop between a big, big day like Super Bowl or what we will see in a few weeks' time, Euro final, or what this on a normal Monday or Tuesday. So that's also something we have to cater for. And finally, on the technical side, we have to cater for very, very different regulatory requirements. The second part is the risk management. And I would say this is an area we have a lot of experience, and we are great at it. One thing, but many think it's an advantage to manage risk on an individual operator basis, I would say it's absolutely not. With our network, we can use information between different operators and different regions around the world to create the best possible knowledge advantage for our traders. And as I told you before, we have roughly 5 million active player accounts to look at. And don't forget, as I said, there is a lot of players out there making a living out of sports betting. So it's a very fine balance between creating the best possible product. We have high payouts. We have high potential stakes. We have an offering, covering everything down to player props and things like betting on the next pitch in baseball. And at the same time, cater for making sure about professional punters who can focus on one sport, to one league, don't beat us to the touch. And finally, regulation. I think we have been proving, especially in the U.S., we are consistently first to market. In very many states around U.S., we have been the first one to launch. We took the first bet together with DraftKings in New Jersey after PASPA. We have more or less an unblemished compliance record around the world. We are very, very good at making sure that the products we are offering in the different regulations are compliance. And it's a big difference. In New Jersey, for instance, you're not allowed to offer college sports for colleges from New Jersey or matches played in New Jersey. Whereas in Sweden, you're not allowed to bet on under 18 events. And it's different in every single of these 45 different regulations we are active around. And we have to have one offer per region. And finally, I would say we are a leader in sports integrity. We are very, very often reporting issues we see. But more importantly, I think we are very, very good at not offering events that we beforehand believe could be suspicious. Now I will talk a little bit about proprietary model or vertical integration that has been very popular within the industry to talk about lately and the advantages of an outsourced model. Of course, if you are big enough, it can always be value to do it in-house. And Bet365, they are big enough. They are on a yearly basis doing roughly $4 billion in GGR at the moment. Still, I would say we can probably offer them a cheaper sports betting products than they are able doing at this -- at the moment. So that is not really the reason to do it in-house. Bet365 also have one of the greatest sports betting products in the industry. And I would say they were a big reason for Kambi to even start back in 2010. And we have been playing catch up for more than 10 years now. We're getting closer and closer, but they are also developing every single year. And they can spend more money than we can at the moment. So it is a tough, tough task to beat out the best, but it's definitely where we are looking at doing. And you can look at different industries across the world. I mean Apple, an enormous company and they still outsource key components in their phones, for instance. TSMC are doing there semiconductors. It's a close cooperation. I think Apple has a big say in what they are doing. But still, they understand that they probably better off with having a supplier rather than doing everything in-house. Another example is BBC, who is more or less outsourcing over-the-air technology to distribute their content across the world. Why are we doing this? One of the reasons is it's cheaper. Ericsson actually bought the BBC in-house solution many years ago, and they're keeping Ericsson as a supplier because it's cheaper, and Ericsson is able to do it further than they we would have been able to do in-house. Same goes with Boeing. They are outsourcing maybe one of the most important components of an airplane, you would imagine. The motors could be done by Rolls-Royce or by GM, but they're not building the whole play in themselves. And I think we can take this to pretty much every industry in the world. You don't do everything in-house. So what shall we say about the virtual integration. Some arguments I hear from analysts is that if operators become big enough, they have to do it in-house to save costs. And I don't really see why. Kambi has a very, very scalable solution. Of course, we would find a pricing model that suits a very, very large operator. As I said, I think we would be very happy to have Bet365 as a customer, and they could find a cheaper solution even if we do $4 billion in GGR. So cost is definitely not the reason for making it in-house. So we look at the product instead. As I said, we have been playing catch up with Bet365 for 10 years. So if you start with an inferior product to do what we or Bet365 have, it will be very, very expensive for you to try to catch up, and it's certainly no guarantee for success. And in the meantime, if you have an inferior product and you lack the expertise to get it there, I can promise you that the top line of revenues will suffer. You can also look at other things. If you have a very high fixed cost base for doing sports betting in-house, even outside the risk, look at what happened during COVID, when almost all revenues disappeared. As an operator using us as a supplier, they don't have that risk. So what I'm trying to say here is that, there is not any good reason to virtually vertically integrate unless you have one of the best technologies in the industry. So let's think about our position then. And I think Erik will talk more about this later on. I don't think Kambi is in a situation where we believe that we should do everything in-house. Already now we are using a lot of third-parties, especially for getting the data from the arenas into us. We have data suppliers such as Sportradar, Betgenius and IMG supplying us data, so we can provide the rest of a service to our operators. But we're also looking at integrating for our operators, different niche specialists. And I think this is probably something we will look at expanding Kambi's network with even probably the future. And lastly, and most importantly maybe here, we also build a service that gives our operators the possibility to do themselves or with our suppliers their own front-end solutions. And then what we and everyone else in every single industry is trying to do is to do what we are great at and source our services to create the best proposition at a lower cost base. So what does success look like for us if we look into the future? I think you can see 2 different things here. First, you can see Tier 1 operators realizing that in order to compete long term, they must leverage the benefits of the Kambi model. It doesn't have to be Kambi with you to release that kind of supplier. But I'm pretty sure that most operators, if you're not one of the absolute largest, you have to outsource. And that is probably the one we have been to -- the path we have been to assume for. And I think to a large extent will be for the near future as well, is that Tier 1s that remains vertically integrated, they get an inferior product and are overtaken by emerging operators who leverage an outsource models. And that has been very apparent in Europe over the last decade. But more and more of the old large operators don't really have the chance to compete anymore. Kambi's business is built on 4 strategic pillars: first of all, a strong compliant core platform. Us delivering, especially on regulatory financial and technical security and stability. And I think Erik will spend the most of his time on this area, but also differentiation and empowerment making it able for every single of our operates and partners to feel that they can express their respective brands in the best possible way. The power of a network we have gives us unique -- it gives us unique possibility to leverage on the data we have and enhance the product and service. And finally, as we really proved last year, we have a highly scalable business model. And signing new customers or partners is to a very low extra cost. With that, I'll leave you over to Erik to take you through the technology.
Erik Lögdberg
executiveThanks. Hi, everyone. My name is Erik Logdberg, and I'm the COO at Kambi. In my role, I head up the departments of Kambi that are involved in creating our product from the trading organization, to engineering and to analytics. So this session will naturally be a lot about the product, and I will focus on how we see that our product grow and where it fits in the future sports betting market. So this is our starting point for today. For the first years of Kambi, we work to establish a new model, the model of outsourcing as a viable option in the market to create the sports book. And last year, this model has really proven itself. I think it's safe to say. You can see the efficiency, both in our customers' results as well as, of course, in our own balance sheet. And we now have across the globe, many operators that in partnership with us are going head-to-head with the leading B2C sports books, such as Bet365, which Kristian mentioned, and they do this at a lower cost. Despite this, however, outsourcing as a model has yet not established itself as the obvious choice on how to do sports betting. And this is, of course, where Kambi want to take it and where we think we can take it. So I will give a perspective from the product about why we believe outsourcing and the way that Kambi does it has a lot more to give in the sports-book market. And I will focus this discussion specifically around scalability benefits on one hand and operator differentiation and control requirements on the other hand. So to break it down then this is what I plan to go through 3 areas. First, we'll touch on what different types of outsourcing models there are, specifically what is -- which one is the Kambi applies. We will then break down the sports book into its component parts and look at the scalability and differentiation possibilities in each one of them. And finally, we'll go through how Kambi be proposed to deliver its service to the -- in the market in the future. Yes. So outsourcing, it's often talked about in its broadest sense, but there are very big differences between different ways of outsourcing. So to start with just to clarify exactly what type of outsourcing needs that Kambi's product is supposed to deliver and has been the plan from the past since 2010, and I think always will be the plan. So in the simplest form, I guess, I could say you have 2 types of outsourcing models, either you outsource to acquire capability that you don't have within your organization to perform specific tasks for your business only. And here, you're quite likely to pay a premium on this type of outsourcing as opposed to if you were to build up this capability yourself. And this is probably normally good option if it is a temporary activities you need help with or noncore tasks. But the other option here of outsourcing then, you instead outsource because someone else has created a product that shares investments and network effects from many other customers. And you couldn't possibly for both financial reasons and time-to-market reasons create that same level of product only for your own business. And it is obviously option 2 here, which is the outsourcing model that the company pursues with the intent of operating much more for our customers at a lower cost. And the prerequisite, we should say, for this type of outsourcing to work well is that there are significant areas of the customers' business that does not greatly benefit from bespoke solutions, and we will dig deeper into this. So -- yes, so to start talking about bespoke solutions versus scalable solutions, a simple model of the sports betting operation would look something like this. At the bottom here, you have your technical infrastructure, the hosting, the data centers and now more and more the cloud. On top of this is what we refer to as the sports-book platform. This is not to be confused with operators, player account management system, which is something else. This is the sports betting domain with the structure of all the betting markets and the bet placement engine. So this is the enabler for any sport -- that any sports betting activity really hooks onto from end-user features to risk management, to regulatory filters. And this platform then integrates with other parts, most notably the odds and the betting markets on one hand and the user interface or the betting up on the other hand. And then finally, the operator then drives retention and acquisition to their site through its brand and marketing. So it's interesting then to put these different areas into another context. When we assess our own products fit in the market, a diagram like this is helpful for us since much of what we do is based on a scalable solution. We need to understand exactly where that scalability is relevant for our customers. And at the same time, where subscalable solutions might face challenges in the market. So on the vertical axis, here, we would grade the sports-book parts on its scalability benefits. And on horizontal, we rate them on the value they would enjoy from differentiation and uniqueness. So the theory here being that when possibilities to increase to bring something unique to the end users beyond just high performance and precision when they increase then the benefits of scalability, they decrease. And on the contrary, when the ability to compete only is driven by high performance and precision in your solution, then the benefits of scalability they greatly increase. So let's take it from the top left corner here. The hosting of the IT infrastructure in the cloud is maybe the most clean example of type of scalable outsourcing. Here, you really have no end-user differentiation to consider once the cloud like Amazon has reached a high level of maturity. We're looking purely for performance and cost efficiency in that solution. And what you get back, of course, is focus. You get back the ability to focus on other more important and more unique areas of your business. Moving over to the Sportsbook platform then. So this is then the core part of the sports betting operation. It's a domain that enables creation of bet offers, regulatory compliance, technical stability and the secure risk management. As with the hosting, this is not the area you're looking to differentiate in towards your end users. You surely would like to do it better than your competitors, but that is just not the same thing as differentiation. Like with the cloud, the elements in the Sportsbook platform is again about precision and high performance. So good here looks like no technical, no financial or regulatory problems or limitations. And if someone can solve that, again, like Amazon has done with the cloud, you cannot add much more value to your business in this area. So that's why we would argue that the scalability benefits of Sportsbook platform part of the sports betting operation sits far up to the left corner here. Moving on to the odds end market. This is a bit more tricky. They do have huge scalability benefits. And on the whole, the difference between all the Sportsbook around the world in terms of wholesome bet offers is actually not that big. So you can definitely argue why there's good scalability benefits in one part you sold on that for many. But it is also the heart of the end users' product that is an operator give to the end user, and it sits closer to your marketing strategy. So the needs for differentiation here are subtly different compared to the platform elements. Finally, then the user interface, the brand and the marketing, I think probably speaks for itself. This is your direct channel -- the operators' direct channel to the end users. And although user interface technology is becoming rather expensive to do well, the value of tailoring this to your specific business in a highly competitive market is indeed very high. So what's the point of this? It's not necessarily to say that a single operator couldn't be best in the world in any of these areas. With enough time, expertise and money, maybe they could. I think we're asking the question how that ever could be the best strategy to try to focus being best on all these areas. But when you can focus on the areas that sits closer to your specific business, the bespoke needs. And I mean an operator couldn't figure we will build a better cloud than Amazon possibly, but they would like to have to put all of their marketing and product money into that venture. And they probably would fail in that because they don't have the same funding, the same expertise as Amazon has. And importantly, they would get very little benefits from tailoring such solutions to very specific business because, again, the results here are not measured on the bespoke business. It's measured on sheer performance. And yes, of course, Kambi, we want to make the claim that there are certain elements of the Sportsbook that are not very far away from that Amazon example, most notably that Sportsbook platform. And that every dollar operator puts into those type of highly scalable areas is almost to some cost because inevitably in 3 or 5 years from now someone with the scalable, the specialized model, will have done that far better at a far lower -- and selling at better far lower price. So to dig a bit deeper into the Sportsbook platform, the activities within that area is, for us, by far, the biggest cost drivers in the whole sports betting operation. And I'm sure it is for any big regulated sports booking is the costs that are growing the fastest. And they're driven by regulatory requirements, structural changes to the product, new ways of creating the product, which is changing platforms such as new data, new AI and of course, increased load on your operation. Back in 2010, if you compare in the picture, which I should say is only illustrative here, but the sports betting operation back in 2010 was relatively quite simple dot.com operation. And you could back then spend most of your sports betting budget on producing the odds and bet offers, but this has drastically changed the past 10 years. So that production of the Sportsbook has become so complex and so costly that only delivering sort of the bare minimum to operate safely is a major challenge. Because of regulatory changes, the number of different set of offerings that the Kambi needs to maintain and guarantee regulatory compliance has exploded. And this has required a transformation at the core of the platform. And that's one example how regulatory requirements drives big cost increase and complexity in the platform. And in a similar fashion, on the end-user product side, you're seeing the same thing, how changes there starts to requiring much more from the sports betting platform. Example here being bet builder or in-event combinations as it's also called that came around a few years ago, where we started to allow for combination not only between different sports events but actually within the same event. And what I meant was that when everything is combined above probabilities cannot be set beforehand, and we need to distribute them instead on-demand in real time to the end users everywhere in the world. And this is, I think, a classic job for a strong, powerful platform to create that infrastructure that can handle that type of distribution and that the algorithms can hook onto. So these are a few examples, but there are many more of these type of challenges that the platform, the core of the Sportsbook is going through. Although these challenges are very painful, I think for us, for everyone in the industry. Specifically, we -- for us, we like them because they are super scalable and they are global. So every time something like this comes along, it greatly strengthens company's proposition of delivering a scalable solution. So to sum up, for years, the whole industry has been bogged down in the same challenges across regulatory security, financial security, risk management and technical security, stability and distribution. And all these activities are more or less only about, again, precision and performance, not about differentiation or fit to your specific strategy or business. And Kambi believes that with our scalable model, our focus, our network data and experience, we can continue to create solutions to these problems that allows for our operators to compete far more effectively. So to finish off then, I want to talk about how we can build on what we have, user experiences from the last years, do some tweaks to our model to find an even better position for our product in the market going forward. And we think it will come down to mainly 2 things. We can further modularize our solution to even better match up with the scalability and the differentiation needs that we now have identified in the market. And while doingso we can also prepare ourselves for, I think, one of the big changes that will come within sports betting, which is the introduction of far richer sport data and AI. So for us, this starts by stripping down the Sportsbook platform to its core, both technically and organizationally, and start investing even more in this part with the ambition of making it the obvious way to compete for almost any operator in the future. To have a platform that is ahead of both geographic scaling and product innovation is probably unheard of in this industry. And in all honesty, we have some way to go here as well. But we are quite convinced that with a limited scope that we're giving ourselves and the focus and the model of scalability, this is actually very possible. And it's difficult to see how anyone could be in a stronger position than Kambi to actually achieve creating that platform. And if we do this well, it has the potential of being the platform that enables a large part of the industry to operate and drive unique innovation on top of it. On top of this platform, then we are creating a collaboration interface for efficiently packaging the sports betting experience to the end user. Mainly this packaging is about creating the actual betting apps, but it's also about adapting and tweaking the offering and odds to fit unique marketing strategies and campaigns. And it will be fully separated from the platform element to allow for different types of expertise at both ends and again, focus, which we think is absolutely key to be successful in any area here. So Kambi, third parties and operators, they will use this interface and communicate with a core platform in the same way and on the same conditions when they drive the creation of user experiences. And finally, we're also, for the first time, opening up the platform on the back end through a data and pricing interface, where Kambi and others will be able to inject content into this platform. Historically, this is something we have said no to before, but now we see that it's the right time to go this way for a few reasons. We think, again, separating concerns here from the platform, separating odds and data from our platform will be very beneficial on both ends. It will help us to create even a better platform with a more clear interface. And we want to open up this to third parties to be able to help us delivering part of the offering. We believe that there will be several niche players in the third-party segment that will have unique capabilities to create something really good for specific leagues or sports that we can add on to our service. So this is also a way to meet the differentiation needs that we saw were needed in the odds and market production as well as allowing us internally probably to put an even higher focus on the key sports for us. And rationale for this is also to prepare us and the platform again for what's coming in the world of data. With AI cameras, the sports data is predicted in a few years become much richer, and this will enable a different type of offering and algorithms. So to leverage this, you need to already now organizational and tech team start optimizing your setup. So to conclude my part here. We believe that this model as a whole allows us to better than any other solution in the market allow the industry to reap both the benefits of scalability where possible while driving for differentiation and innovation where that is needed. And we also believe that this strategy gives Kambi many interesting options. For instance, like we said before, we could in some areas limit our own scope and take help from others in odds production to get an even higher focus and higher investments into key sports and our core platform. It also opens up for very interesting M&A opportunities for us, both on the back end side as well as on the front-end side. With this type of setup, we'll be ready to ease integrate the range of interesting companies that can contribute to the sports betting experience, all the way from odds producers, to UI specialists, to personalization and recommendation engines. I will leave you with those thoughts about the future, and thank you very much for listening to me. We're going to now take a 15-minute break. So we'll see you back here at 4:05 CET. Thank you. [Break]
Cecilia Wachtmeister
executiveSo welcome back, everyone. I hope you enjoyed your coffee break and that now are filled with energy and expectations because we have a very exciting hour ahead of us. We will briefly touch on the journey that Kambi has made up until now but more importantly, we will take you through the vast majority of opportunities that we see lies ahead of us and also put that into figures, as is the saying, money talks. But let me first introduce myself. My name is Cecilia Wachtmeister, and I am the Executive Vice President of Business and Group Functions. And that encompasses Kambi's sales and commercial function, our marketing and communication function, the people's function and the strategy function. So let's reflect a little bit back to how the Kambi position was 5 years ago back in 2016. We were then present in 11 regulated markets, and we had about 400,000 active unique players on our network. And as you can see, we were predominantly present only in Europe and with some major gaps in Europe as well. But if we fast forward to where we are today, today, as you can see, we are present in 35 regulated markets, more than 3x as many as back in 2016. And if you look at the number of active unique players, we have over 5 million on our network today. And that is more than 10x what we had back in 2016. And I think that illustrates how much that can change in a relatively short period of time and also shows the success that Kambi has had during these years. Apart from further European expansion, we are now also present in South Africa where we have partnered with Sun International, the clear leader of that region. And if we move with Sun, we also have a strong presence in Colombia with 2 leading operators, putting us in a clear market-leading position. And just recently, we have also launched in Argentina in smaller province, which I will touch upon later. But then, of course, we have the United States, where a lot of focus has been for the last 3 years and where Kambi has been able to create a very strong foothold. So let's dig a little bit deeper into the U.S. It was a groundbreaking decision that the Supreme Court made back in May 2018 when PASPA was repealed and the ban of sports betting was removed. Prior to that, sports betting had only broadly been available in Nevada. But during the last 3 years, states have given the opportunities to regulate on a state-by-state basis. And we now see approximately half of the states that have moved over to regulated sports betting. And Kambi during this time, we have been launching in 14 states. U.S. was always a major opportunity for Kambi. And we had our eyes on in the United States well before the repeal of PASPA. And I think now that we have demonstrated our excellence. There is no one else that can match our success in rolling out sportsbooks across the country. And our success was firstly demonstrated when we took the first legal online wager in New Jersey in August 2018. And since then, we have proven repeatedly that this was not pure luck or coincidence. We can now proudly claim market first in 10 states of the United States. And this is, in fact, not only doing it for one customer. In many of the states, we're launching several customers at the same time. Michigan is a good example, where we launched 4 customers in the same day. In fact, there is actually no other company that has launched more sportsbook -- online sportsbook than Kambi in the United States. And we power also more retail sportsbook than anyone else outside of Nevada. So we can ask ourselves how has this been possible? And what has been the secret recipe? Well, first of all, we have a long experience in Europe. And with that, we were part of managing the shift from dot com to dot country, which meant that we were ready for this state-by-state approach that the U.S. took and with different regulatory requirements and also -- and there was the requirements that, that puts on us as a company, but also on our technology. But Kambi was built for this, the patchwork approach to regulation and to reduce the barriers for operators to enter the market. We know what it takes. And we know also that we have a technology that can cater for it. So that, we believe, is one of the success factors. Another one is actually that Kambi, unlike many of our peers, have constantly, consistently avoided the temptation to move and operate in markets where sports betting has been forbidden. We have a very, very clean track record. And we also put the pride into the fact that we are a listed company with transparent ownership. And we have, like I said, a very clean track record. And this is also something that we believe has gained the trust by prospective partners and by regulators, which in turn has resulted in, that we have been able to obtain the necessary licenses in the relative fast and easy way. In fact, we believe that our total addressable market actually increases with increased regulations. While for other parties, it might reduce this for those who do not have the technology or expertise or experience to operate in regulated markets. What this slide also shows is that we only scratched the surface. As we can see on the map, there are still many states yet to become regulated, but I will touch upon that a little bit later. But in terms of the states where we are already launched, they are only in their infancy. It's very early stages, and we still see a huge growth potential. If we take New Jersey, for example, they were first to launch after post-PASPA. And still, even though they have been in operation for 3 years now they are still growing and just recently over to Nevada as being the biggest sports betting market in the United States. And this is the kind of growth that we are looking forward to in the states such as Illinois, Michigan and Colorado. And if we take into account that New Jersey is actually not one of the biggest states in the United States. Thinking about New York, California and Florida, they are all 2 to 3x bigger than New Jersey. That gives us some idea about the scope of the opportunity that lies ahead of us. On top of that, we also see a huge potential in in-play gaming. U.S. has still not fully adopted in-play gaming, which we, based on our experience, know has a massive potential. And in-play gaming being one of Kambi's core competencies, we, of course, are very excited about that potential. So if we should summarize, we still see that there is a huge potential to leverage in the U.S., and it's threefold. First of all, the ongoing growth in the already launched states, the additional growth potential that in-play gaming further adoption of that can generate, and of course, the potential in the yet to be regulated states. So if we should look at the states to become regulated, first of all, regulation has already passed in 22 states. That means not completely, but close to half of the states, but the majority is still left. And if we look at another interesting aspect, the population that today have access to regulated sports betting, it's actually only 1/3 today that has access to that. So the bulk is still ahead of us. Another very interesting aspect is that the -- among those states that are yet to regulate, there are a lot of wealthy states. And there are also many states that have the presence of a strong college or professional sports team. And based on our experience, that is a very strong indicator on how big the potential can be. So very exciting times ahead. For the next 6 to 12 months, we believe that New York online, Ohio, Arizona and Florida will become regulated markets. And we believe also that we have a very good position with our existing partners, but also prospective partners in all of these states. Particular Ohio, we believe, have the potential of becoming a top 5 market when it comes to sports betting and in particular with our partners. In the near future, we're, of course, monitoring the development in New York. And we will obviously follow and support our existing partners in their ambition in New York. And in the communication released by the government -- by the regulators and in the conversation that we have had with them, we -- it also appears that we are meeting their definition of the wagering platform. So we are hopeful of being part of the New York market once it launched in about 6 months' time. If we look a little bit further ahead, 2 to 3 years ahead, we also see the states of Texas and California to become regulated. And that taking into there -- the size of these states represent a tremendous opportunity. Worthwhile mentioning is also Nevada, which, of course, has had the regulated sports betting long time even before the repeal of PASPA. It is obviously a huge market. But the quality of the sports betting is not at all on par with the post-PASPA markets. And here, we see an opportunity to revolutionize both on property and online with our more modern solution, including Bring Your Own Device. So our plan for next year is to launch our sportsbook in Nevada and modernize the way that players are placing the bet. And by that, we believe that we have a shot at taking a material part of the market. So in summary, the potential in existing market is still extremely exciting for us. And that's coupled with the markets yet to be regulated means that, from our perspective, we believe that we have only scratched the surface, what we see is possible for us in the United States. But it is not only in the United States that we see exciting opportunities. We also see fantastic opportunities across the globe. And already today, Kambi is a global player. We are present in 6 continents. We're managing a lot of different regulatory and compliance requirements, and we are eagerly looking forward to what new regulation can bring in terms of opportunities. As I said before, we see that regulation creates an opportunity for us, while for other players, it might represent a threat or a hurdle. So let's start with looking into the rest of the Americas. North of the U.S., we find Canada. And at present in Canada, only parlays are allowed, and they are only offered by provincial monopolies, but things has been moving and the bill is in progress to regulate single wagering. And with that, that also opens up for in-play gaming, which is a core competence of Kambi. And that together with liberalization of the market allowing more operators to enter will for sure transform the Canadian market. An appealing factor for us is the sporting profile in Canada, where we see American sports and ice hockey being the leading sports and that is simply a great product fit for Kambi. We, of course, think that we have a great product across all sports. But with our Swedish roots, we have an outstanding hockey offering, which we have invested in for a long time and which we believe have the potential to lead the market. So we're really excited to bring the Kambi product to the Canadian market, allowing betters to play single wagering to experience in-play gaming and to enjoy our top-of-the-range hockey product. Regulatory wise, it looks like Ontario, the largest province of Canada, will be passing regulation by Q4 this year. And with our current and prospective partners, we believe that we have a good chance of establishing ourselves as a market leader. Furthermore, we are also very excited to be part of the Canadian Gaming Association, who we have worked with and helped in their interactions with the regulators in order to establish a sensible regulation. And this is something that we are keen on doing wherever we go because it enables us to form strong relationships with regulators across the world. So if we move south to South America, as I said before, here, we already have a fantastic experience. We're the #1 in Colombia, and we just recently entered Argentina. So let's start with Argentina. It's a passionate sports loving country. And they are about to regulate. And likewise, the U.S., they are taking it on a province by province way. And so far, we are live in a smaller province called Neuquén. But we're obviously looking forward to further approved regulations in more provinces and in particular, of course, in the Buenos Aires area. We believe that this will happen during the next coming 1 to 2 years, and we believe also that we have already fantastic partners lined up together with potential new ones that will enable us to make the most of the Argentinian opportunity. If we move north of Argentina, we find, make the jewel of the crown in South America. Brazil having a population of more than 200 million, which in itself represents a huge opportunity. But like Argentina, they are probably the most passionate sports loving country you can possibly think of. They are not new to sports betting. It's been going on in the gray market, but they are now in the process to regulate, and we expect the regulations to be published very soon, at least in Q3. So that would allow sports betting to be up and running by 2022 and onwards. And once again, what is particularly appealing with Brazil is that we see soccer and tennis becoming the predominantly larger sports. And Kambi, once again, we have a great product in all sports. But with our European roots, these are 2 sports where we have developed and where we're offering very deep and sophisticated offering for a long period of time, which means that we believe that from day 1, we would have a very appealing offer, which has the potential of becoming the market leading and to no really or very small development costs. Apart from Argentina and Brazil, we see movements in other countries: Peru, Chile and Panama are all going ahead with regulations. So the potential in South America is looking very promising. Now let's move on to Europe. Europe is, by far, the most mature region in terms of regulated sports betting. But we believe that we still see great opportunities here. But we see a different scenario because the maturity of the market means that technology that was built for yesterday, no longer really fits its purpose. There has been a lot of changes in the industry the past years. Sports have changed. Broadcasting has changed. Access to data has changed. Technology has changed. And sports betting in itself has changed, like Erik was touching on before. The way what the betters want to do and the way they want to place the bets. And on top of that, regulation has changed. In some countries, we've seen regulation being introduced for the first time, while in others, we have seen reregulation with more stringent approach to sports betting, with then, of course, new regulatory requirements. Combining all these factors means that the world looks a lot different today than it used to be 20 years ago when many companies built their technologies. So we are having conversations with many companies today who are reevaluating their current approach to their technology. Some have reached a technical depth where it no longer makes sense from a financial perspective to continue on the same path. Others have simply reached the end of their technology cycle where they see that a switch is necessary in order to stay competitive. So you can say that we are facing a second wave in Europe, and we feel that we are well positioned to benefit from this and to support these companies to maintain their competitiveness and to comply to new regulatory requirements. And maybe not immediately, but we anticipate the same technology cycle in other parts of the world when they are facing maturity and when they are facing problems with obsolete technology and being unable to keep up with competition and with regulatory compliance. Although Europe is a very highly regulated market, there are still some exceptions. And 2 of the major ones is, of course, Netherlands and Germany. Netherlands will go live with their new regulation in Q3, and you might have seen that we have partnered with JVH Gaming, the largest land-based casino group in the country. Likewise, Germany, German regulation will go live next quarter. And that, of course, also opens up new opportunities for us. Now let's move in to Asia. And Asia, of course, is a huge or big region. And our focus here today will not go beyond India and Japan. That is not saying that there might be other opportunities. And of course, China will be the big prize, but we're not going to sit here today and say that China will regulate in the next coming 5 years. But 2 countries where we see are moving in the right direction and that we see a realistic prospect to regulate in the coming years is Japan and India. One common driving force for these 2 countries is the pandemic that we all have been living through the last 1.5 years. Across the globe, we've seen increased interest and quicker handling of regulations due to the financial impact this -- that the pandemic has had on our economies. And of course, the potential of increased tax revenues that regulated sports betting can bring. So this is probably one of the contributing factor to the movements we see in India and Japan. Japan already today offers a limited form of sports betting, football core pool product. But recently, we have seen relaxed approach in this -- towards this industry. And recently, land-based casinos were allowed in Japan for the first time. Rumors now claim that politicians are open to regulate at least football and baseball with 2024 referenced as a possible live date. The discussions in India has been going on for a longer period than in Japan. Apart from the COVID effect, another driving force in India is to they wish to reduce corruption and match fixing by bringing betting out into the light. The rollout in India will possibly or probably be by a state-by-state basis, which should narrow the fee and suit us perfectly based on our experience. So if we summarize this, the picture could look a lot different in 2026. And we are confident that we have what it takes and that we have proven that we have what it takes to fully leverage and capitalize on these opportunities. So what are the assets that we believe that we have that will enable this? What makes us believe that we are so super well positioned to capitalize on these opportunities? Well, first of all, our expertise in compliance. I mean Kambi was already from the start built for a fragmented approach to regulation. And I think our record underlines our ability in this area. There is no coincidence that we've been quickly to launch in most of the markets where we've been entering. And there is no reason that the same story should continue in the future. And we believe that for every regulation we will face from Brazil, India, Japan or other territories, it is unlikely that we haven't been faced and handled those already. So what can be cumbersome from many players to comply with different regulatory requirements can actually represent an advantage and an opportunity for Kambi. Furthermore, we do have a global product. We are already today a global provider. We have partners across the world, and we also have a quality product covering most of the sports available across the globe. And carrying almost all sports, we feel very confident that from day 1 when we enter into new regulated market, we will be able to deliver a product that matches or exceeds our partners' expectations and the end users' expectations regardless of location. I took Brazil before, as an example, soccer and tennis will be the biggest sports in Brazil, which is today already very much the bread and butter for Kambi. So we -- this will enable us from day 1 with little product development to come with the market-leading product to new markets. I mean there is nothing like a global monopoly in this industry. But to a certain extent, we can almost claim to have a monopoly of being global. And we currently do not really see any other players that can match our current track record. Kambi's model for success. Well, as I touched upon before, we have a very good track record. We've been fast to comply to new regulatory requirements, and we've been fast to obtain necessary licenses. And that means that we can set our partners up for an early and quick launch and thereby set them up for success because time to market is for essence in this industry. But on top of that, our model also allows our partners the ability to differentiate on top of our product on our platform. They can have built their own front end, they can express their brand as they wish, and they can differentiate the offering with the means of our price differentiation capabilities. And that means that they can become the sportsbook that they want to be. This model of success is also the most efficient model, we believe. Operators can focus on what they need to focus on, such as establishing themselves in the market, building up their brand, acquiring new customers, retaining the ones they have, instead of spending costly and timely efforts that is needed to develop, operate and maintain a Tier 1 sportsbook. And finally, our growing global network. As Kambi grows, we, our network, gets stronger. If we would expand into Brazil, that will actually be a benefit for all our current partners. Sports betting is a data-driven industry and the more data our network processes, the better product and service, we will be able to provide. Prospective partners are always keen to know the benefits that they will be receiving by being part of the Kambi network. It is a really key selling point for us, but it's also the core of the Kambi service because it allows us to continuously iterate and improve our offering. So in summary, we know what it takes. We've done it in Europe, we've done it in the U.S., and we're doing it right now in South America. And from our perspective, we are super excited about the opportunities that we see lie ahead of us. And we believe that we are extremely well positioned to leverage on these and further establish our world market leadership. Well, simply put, we are confident that we have a bright future ahead of us. Now with this, please let me hand over to our CFO, David Kenyon, who will walk you through our view on these exciting opportunities from a financial perspective.
David Kenyon
executiveThank you, Cecilia. My name is David Kenyon, Kambi CFO. Today, I'm going to talk you through how we see our addressable market developing in the coming years, how our business model is set up to optimize our financial performance and our competitive positioning and how our balance sheet can accelerate our growth opportunities. Let's start with the addressable market. And here, I'm going to look at the 4 regions that Cecilia talked through. When I talk numbers, these are based on various sources. So external, that's VIXIO and H2GC, and also internal assessments where we've looked at GDP and the size of betting markets in various more mature jurisdictions as factors when we made these assessments. All the numbers I talk about are going to be for 2026 and all the numbers will be in euros. So let's start with the United States. This is a market where we had great success since the repeal of PASPA. We have a proven track record of launches across multiple states and locations. And we've had partnerships with market-leading multistate operators, including Penn National Gaming, DraftKings, Churchill Downs and Rush Street Interactive. We have a high-quality product tailored to the retail and online channels that we serve in the U.S. It's a market where regulatory and technical compliance are key. Each state has different demanding requirements. And we can handle them, thanks to our corporate, technical and operating infrastructure. We've been first to market in many states, and this security and speed of delivery has been key to our operators' success. There are currently 22 regulated states, of which we're live in 14. I pick out 3 here as being the ones with the largest potential that we see for sports betting in GGR by 2026. We believe Illinois can be a EUR 1 billion GGR sports betting market by 2026. Pennsylvania can be a EUR 900 million GGR market and New Jersey, EUR 700 million. Looking at the next phase of regulation. The standout state in terms of size is New York, at EUR 1.5 billion GGR potential in our estimation. Ohio can be a sports betting market of EUR 700 million and Arizona EUR 400 million. And looking further ahead, there's some major states, which we believe will regulate in the coming years. California could be the biggest in our estimation of EUR 2.7 billion sports betting GGR by 2026. Texas, which could be EUR 1.7 billion; and Florida, EUR 1.1 billion. All in all, we think the total addressable markets in the U.S. for us by 2026 is in the range of EUR 15 billion to EUR 20 billion. Moving to the rest of the Americas. Here, there's some significant territories, which are in the process of regulating or likely to regulate soon. We've powered operator success with the example of BetPlay becoming a market leader in Colombia, and we have a strong product fit to the region. Our ability to handle regulatory compliance positions us very well as we can handle the different legislation in every country and even in some countries which have different legislation in different territories. Looking at the individual markets, we think Canada can be EUR 2.1 billion sports betting GGR market by 2026. We think Brazil can be EUR 2 billion in sports betting GGR. Argentina, EUR 1 billion; and Colombia is EUR 700 million, bringing the addressable market to this region by 2026 in the range of EUR 4 billion to EUR 7 billion. As Cecilia mentioned, Asia is a market with huge potential. It's currently almost entirely unregulated. Our global track record of selling and delivering to customers entering new markets gives us confidence to succeed in this market. And our products are already a strong fit and can be easily adapted further to local requirements, if we need. As Cecilia mentioned, the 2 major markets that we see regulating in the coming years are India, which we believe can become a EUR 2.5 billion GGR sports betting market. And Japan, a EUR 5.5 billion market potentially. Bringing this region by 2026 to a range of EUR 7 billion to EUR 10 billion in GGR. Lastly Europe. Europe is obviously, a mature market, highly fragmented with a vast number of operators, many targeting their own individual territories. We've got a history of working with major European operators, for example, Kindred, LeoVegas, ATG, the Belgian National Lottery and Napoleon Games. And we've seen them grow faster than the market. We obviously have a strong product fit to Europe. And our regulatory compliance strength means we can handle the different regulations in each territory. We see future growth coming from those existing customers but also from new regulations in Germany and other new signings. The current addressable market is around EUR 15 billion. By 2026, this can be in the range of EUR 18 billion to EUR 26 billion. So putting together those 4 regions, if our assumptions are correct and if the U.S. reached EUR 15 billion to EUR 20 billion, we believe the rest of the Americans could be EUR 4 billion to EUR 7 billion; Asia, EUR 7 billion to EUR 10 billion; and Europe, EUR 18 billion to EUR 26 billion. On that basis, this would give a potential global addressable market, EUR 44 billion to EUR 63 billion by 2026. We believe 15% is a potential market share which is achievable on a global basis. That number will obviously vary quite significantly region by region, depending on the fragmentation and maturity of the region. But we believe, given that most of the growth in the addressable market will be in regulated markets that we're so well positioned in that sphere that growing to 15% of the global market is achievable. This would mean potential operator GGR by 2026 of EUR 6.6 billion to EUR 9.5 billion. From that number, when arriving to revenue potential, we look at -- we make assumptions on gaming taxes, which will be different by every jurisdiction and where we make a number of assumptions and also marketing deductibles where we'll have different deals in place for deductions from GGR with different operators. We also made assumptions on the commission rate percentage that we will achieve. And this will vary, of course, depending on the customer mix, the size, the location of the customers. Typically, the larger the customer, the lower the commission rates that we offer. But if all these assumptions come to pass, if we can achieve 15% market share, then revenue for Kambi 2026 would, in that case, be in the region of EUR 400 million to EUR 600 million. Turning to the business model. Here, I'm going to talk about the scalability that's inherent in our model. I'm going to talk about where we spend our money, how we've built a moat to the competition and the financial and strategic perspectives that support the outsourcing model. I'll start with scalability. This has been an underlying principle within Kambi since the day we started the company, the basis on which we built the company really. We do things once for the benefit of all operators, and this underpins all areas of the business. In terms of product development, all our technical enhancements and the work on the platform has done once for the benefit of all the operators. We don't do bespoke elements for individual operators. Instead, we enable our partners to build on their front end to tailor the product to their requirements. In terms of trading and risk management, we set the probabilities for the odds once and that drives the odds for all operators. They can then use our price differentiation tools to set the payback to suit their own marketing campaigns or strategies. In terms of technical infrastructure, where possible, we try to use one set of servers and infrastructure in any given jurisdiction. And in terms of regulatory compliance, we get license for the benefits of all our operators, and we take the necessary compliance steps for all of them. This principle enables the large part of our cost base to be fixed and not linked to the number of customers or to the level of revenues we have. On that basis, we've seen costs grow steadily over the years. So in the last 5 years, it's been an average 17% annual growth rate in costs as we continue to invest in our product and build a moat to competition. However, as the revenues grow, so does the operating margin, and we saw this in particular last year. And as we look forward with the huge potential we have with the growing addressable market, our financial prospects, therefore, have never been brighter. So where are we spending our costs? The large parts is on the staff. So in IT development, which I'll expand on more. In IT operations to ensure the smooth running of our product delivery; in analytics, where they're working on quant modeling to enhance our trading systems; and in sales, account management, marketing and corporate roles. We have costs for the supply of data on live events. And we have office costs for our 8 offices in 7 countries as well as other corporate and advisory costs. In terms of IT development, the largest part of our spend is on the areas Erik talked about, where we enhance the platform and the product for our operators. We also have IT spend on channel enhancement, where we tailoring the product for specific requirements of our retail and online channels we service. In terms of market expansion, we tailor our platform, our reporting, our infrastructure and our product for new regulations. And we carry out integrations for new customers to get them live as soon as possible after we sign a contract. As you understand, these are all key revenue drivers and all these areas of spend optimize our ability to take advantage of this growing addressable market. So how about the competitive moat we keep talking about? Well, we have over 20 years' experience building and running a world-class sportsbook. This gives us a huge competitive edge. We make significant continuous capital investment into our product development and infrastructure. The more we spend, the harder it is to compete with it or to build the product in-house to anywhere near the same level. We have massive experience and know-how. 20 years running a world-class sportsbook gives us a big advantage, smoothly adapting to new customer requirements and evolutions in the market. And we have best-in-class regulatory and technical compliance in a highly complex, growing regulatory landscape. The more experience we have and the more we invest, the harder that is for others to replicate. Overall, we're building really high barriers to entry in terms of cost and complexity. And the moat to alternative options, be they B2B or in-house solutions, is widening all the time. I want to talk to kind of our perspective on outsourcing, I know you heard it few times today, but there's some very strong arguments in favor of the outsourcing model. Simply put, in-sourcing runs the risk of an inferior product with a high fixed cost base. Outsourcing enables our partners to focus on their core strengths, marketing, interacting with our customers and tailoring our product to their end users. Our partners benefit from our continuous investment and our experience. Our variable cost structure aligns the cost of the sportsbook with their profitability on sports. A really good example of this was last year with the pandemic, which halted the sporting calendar. Those with an in-house product had a huge fixed cost with no revenues coming in. Whereas with the outsourced model, our operators have minimal costs until the calendar resumed. We handle all the elements of regulatory and technical compliance, which is costly, complex and critical to get right. Our flexibility and track record of speed to market enables our operators to move seamlessly into new markets. All of this positions our partners perfectly to capitalize on new market opportunities and to deliver growth. Next, I want to touch on our strong balance sheet, which gives us the flexibility and ability to accelerate our success with M&A. At the end of March, we had over EUR 70 million net cash. And the cash inflow in Q1 alone at EUR 17 million. We had a very healthy equity to asset ratio of 75%. And we have firepower to issue new shares with a current value of up to 120 million of shares that we could potentially issue for M&A purposes. So what are the target areas that we could be looking at? Firstly, complementary products. These would be products that naturally sit alongside sportsbook offering for the operators, something like virtual sports. Secondly, anything which can enhance our offering. So these would be odds-related products which can improve the service, the quality or the breadth of the offering. For example, sharper pricing or a wider range of more interesting markets offered by companies, which specialize in certain sports. Companies with artificial intelligence capabilities or automation capabilities, they could add efficiency to our trading processes. And finally, player account management systems, which could really support our commercial opportunities, where there are buyers who are looking for a single provider. I think all of these areas could support our exciting growth plans. So I really want to reiterate the investment case in Kambi. Firstly, our superior technology and know-how are critical in the costly complex world of regulated sports betting. A highly scalable model is both operationally efficient and built to deliver growth in operating margins as revenues increase. And a huge increase in our addressable market from global regulation means we have exceptional growth potential. Thank you for listening. I'm going to pass you back to Gerard, who's going to compère our Q&A session. So please feel free to give us any questions you have.
Gerard Starkey
executiveThanks for all the presentations today. My name is Gerard Starkey. I'm the SVP of Marketing and Communications here at Kambi. And to end this Capital Markets Day, as David said, I'll be putting your questions to the executive management team. So again, if you do have any questions, we'll do our best to get to them, we might not get through all of them. But so you got chat functionality on the right side of your screen. So if you pop your questions into there, like I say, I'll do my best to get to them shortly. Just to note, before we start tapping away, we will not be taking any questions on our Q2 performance. I'm afraid you'll have to wait another month for our Q2 report for those. So to kick us off, we've got a few questions through already. If we can start with you here, Kristian, you've made a great case today for the outsourcing model. And what do you see as the drivers to some choosing vertical integration, particularly in the U.S.? Earlier on, you mentioned the cost shouldn't be a factor. So what is driving this?
Kristian Nylén
executiveI think to a large extent, and I heard that question very many times from investors and analysts as well, that they believe that it will be essential to do it in-house to lower cost. And I just think that's a misunderstanding. I don't think people realize how expensive it is to operate sports booking in a good way. And the benefits you can draw of doing it the way we have presented today. So I think that is probably the biggest misunderstanding. I think you also hear arguments about having control over the product to be able to develop quicker. And the same thing again. I mean if you try to do it in-house, you will compete on your resources, on other things with your other verticals or your own solution. And on top of that, you're very likely starting on a worse product than Kambi. So you will have to play catch up for a very long time.
Gerard Starkey
executiveOkay. And I suppose leading on from that, you mentioned earlier in your presentation about there being 2 potential routes for success. But at what point would you expect to see the shift towards the outsourced model from particularly Tier 1s? And what do you need to do or Kambi -- what does Kambi need to do in order to quicken the pace of that change?
Kristian Nylén
executiveVery good question. And if you had asked me a long time ago, I would have believed that we would already be there, at least in Europe. I think in the rest of the world, it will be much quicker in many cases because operators don't have a platform to start with. Whereas in Europe, most large operators at the moment build their own in-house platform very, very long ago because there was not an outsourcing alternative really until Kambi came along around 2010. I would have thought it would have gone much faster than it has, but what to do to increase the pace. I think the better we are, the faster we can move towards the next generation of sports betting. It will become more and more inevitable for operators to change.
Gerard Starkey
executiveOkay. And staying with you, Kristian, you mentioned there about potential differences in markets. Someone's asked if you see any difference between the approach of European operators and U.S. operators with regards to owning their technology. Apparently, there's a CEO from another B2B supplier recently, they suggested the top 10 operators in the U.S. over the next 10 years would own their own technology in-house, that's his belief. So what are your thoughts on that and your general thoughts on sort of any differences you see between that kind of desire to own technology between those operators in these different continents?
Kristian Nylén
executiveYes. I think it's too different. In Europe, as I said, many have already been there, done that and have struggled with their own technology or are struggling with their own technology. Whereas in the U.S., none except the ones who's coming from Europe have experienced how complex it is to operate sports betting. So I believe it's a very big underestimation in what Kambi is doing, and I think that will change over time.
Gerard Starkey
executiveOkay. This is probably one for you, Erik. You've given a good picture today of the opportunities ahead and what you need to do to succeed. And you've spoken about what we were trying to achieve with your future platform. But with this success, we've become extra load on that platform. So is development of your platform with this in mind, the extra load, some stability, is that something you're taking into consideration?
Erik Lögdberg
executiveYes. For sure, it's probably the first thing we take into consideration when we talk about the platform and what it's supposed to deliver that has -- as the requirements only from regulation for product, it's more diverse and more complex that is what you always need to secure probably before anything else, especially the type of service we deliver to the market that is at the very core of it today to guarantee that technical security and stability as well as the regulatory.
Gerard Starkey
executiveOkay. Great. Thank you. David, coming to you a couple of questions, I think, they're more in your lane. How should we think about the OpEx investments required to achieve the product leadership you're seeking through to 2026? Of the cost areas, what are the most and the least scalable?
David Kenyon
executiveYes, good question. I mean as I mentioned during my presentation, we've been running pretty steadily and it's average around 17% cost growth. I think -- we're not putting out a forecast today, but that -- I don't think we see the future is too dissimilar from the past in that respect in terms of OpEx. I think there will be -- we took a lot of new markets today. So you've seen exciting revenue potential for Asia, for Lat Am, for North America, and that does drive cost to some degree, but nothing that completely shakes up our cost forecast going forward. So why we do spend is because it drives revenue opportunities, be it on Erik's side developing the platform and work new ways to drive revenue through the technology more through Andreas' team up. So yes, I'd like to think most of our cost is scalable. Yes, we try not to do things that aren't scalable, honestly.
Gerard Starkey
executiveOkay. Thank you. Like I said, second question to you, David, is around the market share estimation that you gave today, 15% global market share in 2026. Can you sort of give some color on roughly where you think that is today? And then how do you expect us to get to that 15% figure in the future?
David Kenyon
executiveYes. So today, we're around 7% market share. And that number is to a very high degree driven by what we've done in Europe. So we've got around 5% market share in Europe, which is, like I mentioned, a really fragmented market. So it's a great number, but it's single digits because of that fragmentation. Already, we've seen in the U.S. So even if we take out DraftKings, who we're moving away from our platform, even taking them away, we still have around approximately 20% market share in the U.S. And I think that kind of levels a much better proxy when we look at these -- the growth in regulated markets going forward, be it South America, Canada, Asia. So given that the growth in addressable market is coming from regulated markets, but we really feel well positioned. And I think that's -- so on that basis, we think we can get up to that kind of 15% potentially.
Gerard Starkey
executiveOkay. Thank you very much. Kristian, back to you, please. We've got a question here on e-sports betting. How relevant is e-sports betting in the market today? And how competitive is Kambi's offering? And looking further into the future, how are we positioning ourselves with the growth in this product area?
Kristian Nylén
executiveSo I mean, it's not huge at the moment. I would say, it's -- yes, single-digit revenues, best case scenario. It's -- we saw a pick up, of course, during COVID, especially actually on not what we would call traditional e-sports, like -- but on a more FIFA- and basketball-related games. However, I mean, this is very, very early, especially since it's not regulated in the U.S. Cecilia talked about Asia before where e-sports is much, much more popular. So I think e-sports will have quite a big place in sports betting in the future, but it will probably take some time. I wouldn't say our offering at the moment is great, but it's, I think, good enough for where we are at the moment. But it's certainly a place where we're looking at investments and are being also -- when Erik talked about the data and the pricing interface and places where we could look at actually looking on other suppliers to support us here, I think this is a great place as well.
Gerard Starkey
executiveOkay. Thank you. The questions are really starting to file in now. We've got a few questions here on DraftKings. Obviously, the contract comes to an end at the end of September. And there's various questions on this, but to basically wrap into one, how do we expect that to impact the business moving forward?
David Kenyon
executiveI mean if you're basing everything on what's public to start with, but you can pretty much back calculate that it comes to 20% to 30% of our revenues. So I think -- of course, it hurts our revenues in short term, but I mean, much more exciting for us is the potential in the growth of the addressable market. So yes, there will be a short-term hit to the revenues from that loss. But for us, we're really about maximizing the potential in all these U.S. but also globally. It's so -- such an exciting point in Kambi's life right now. So yes, it's -- we shall move on from here.
Gerard Starkey
executiveIndeed. Okay. Erik, a question for you here, really pointing towards your presentation. What was the reasoning behind changing your software architecture to open up the back end?
Erik Lögdberg
executiveYes. I think I went through a few of the reasons. And they were both, I guess, internal and external. One reason was that we -- just for internal reasons, we wanted to separate the odds creation from actual platform for both those areas to be able to evolve more efficient and more freely. So we wanted to create a clean and clear interface between the odds and the rest of the platform to let our internal account departments and trading units be focusing on just one task, which essentially is identifying the -- and assessing the right probabilities. And together with that, we saw a potential that if we go this route, we are going to be able to open up the same interface, also externally, for third parties. And at the time, we saw that -- like, we said that the data is probably going to change quite a lot. It's going to be much richer. You are going to be able to create automation and algorithms in a very different way in the future compared to what you're doing today, possibly even down to each, not even sports, down to each league is going to be quite big undertaking to create those models. So we saw a great opportunity to actually say that, "Well, give us that option." We don't necessarily need to do all of these things in-house. We can prepare our platforms. We're ready to take and use niche specialists. If someone can do this better than anyone else in the market, why not let them also become a platform in that case.
Gerard Starkey
executiveYes. Thank you. This is potentially a question for you, Kristian. It's a question on the competition. If you think about operators that are committed to outsourcing, what capabilities do our competitors have seeing us not win those deals? Or what reasons would be behind the fact that Kambi don't win those deals?
Kristian Nylén
executiveI would say, first of all, price. We are quite expensive compared to competition. So if you only look at the revenue share, you may go somewhere else. However, if you actually look at revenues, before revenue share, I think we convince most operators looking for an outsourced solution that we are the best option. Another reason often in the U.S., I would say, companies like IGT and Scientific Games, they have a relationship with many casino operators already. They have been buying their slot machines for many, many years. So that sometimes makes it tough for us to get the operators to understand and listen to our proposition. That is probably the 2 biggest reasons. Of course, if you really want to have only 1 supplier, us not providing a clear account management system can also be a reason. But having said all of that, we're winning a vast majority of the deals we actually are pitching for. So I'm still very, very pleased with what we have done both in the U.S. and in other areas.
Gerard Starkey
executiveYes, I was going to say, so because other companies are winning deals, it don't necessarily mean that we've lost them as we don't pitch for every single deal on the table. We would be quite selective. Is that right?
Kristian Nylén
executiveExactly.
Gerard Starkey
executiveDavid, coming over to you, question on numbers. Given your fixed cost base and a graph on one of your slides and going to revenue and OpEx growth, that implies operating margins could grow further from what we reported in Q1 '21. Is that a fair assumption?
David Kenyon
executiveYes. I mean to start with that, that graph was only an illustration. That wasn't the first one. So don't get your rulers out to try and measure the levels of margin. But yes, it is a fair assumption that margins can grow from where we are. Like I said, we will keep growing the cost base, but it's for a reason, and it's to drive revenue with that growing addressable market, absolutely. Revenues can go up, and that will drive up margins if that's the case. So yes, it can go up.
Gerard Starkey
executiveThank you. Kristian, I know you've spoken about this a couple of times before, at least. A question here on any plans to relist whether in [ Lat Am ] or in the U.S. or anywhere else for that matter?
Kristian Nylén
executiveI think, first of all, what we try to present is a very exciting outlook on the future, and I think that is our main focus. Having said that, we also see what everyone else is seeing that the valuation in the U.S. is -- on a similar company is much, much higher than Kambi at the moment. So it's definitely something we are looking at and considering. But first and foremost, I would say that the focus is on growing revenues and profits. And secondly, we will also look at strategic options like listing in U.S.
Gerard Starkey
executiveOkay. Thank you. A question for you, Cecilia. Kristian mentioned and talked about kind of the growth opportunities in front of us. How prepared is Kambi internally for this growth? Are we operationally ready for the growth that we're going to see over the next few years?
Cecilia Wachtmeister
executiveYes, I think so. I mean we're continuously working on refining, adapting and further evolving all our internal processes and also investing in supporting tools in order to make sure that we are running our operation in the most efficient way. But of course, coupled to that, we have been growing both geographically and also in the number of headcounts during the last couple of years, and we also see that continuing going further. So if we take the geographical expansion, I think we have quite a good track record. We have offices in 7 locations. And I mean, the recent office we established was in Philadelphia. And I mean it was a quite smooth journey to do that. And we think we have a very good office there with very good colleagues. We've been able to find -- to recruit good competent employees there. Of course, I mean, talent is always a scarce resource and that is also affecting us across all the offices. But I think many companies find themselves in the same and similar situation. Of course, then we are working a lot with our culture, with our employer branding. But the good news is that we have -- in our internal surveys, we have a very high scoring on our employees saying that they would recommend Kambi as a great place to work. So we also do find a lot of our entities through recommendations from our current employees.
Gerard Starkey
executiveSo Kambi is a great place to work?
Cecilia Wachtmeister
executiveYes, I think we are quite -- I mean, it is always challenging for a company to grow in the pace that we have been and that we are doing now. But I think -- I mean I feel very confident, and it is on our map. We're discussing it constantly in the management team, and we understand that, that is something that we need to work with continuously.
Gerard Starkey
executiveRight. Thank you. Erik, coming to you a question here. As more U.S. states go live with online sports betting, what does the tech stack complexity and costs look like operating in 15 market states versus, say, 30 to 40 market states in the future?
Erik Lögdberg
executiveOkay. Yes, a few things. So specifically each state and each country in the world would have their limitations on what type of offering you can have. So that means that for us, we need to create a unique offering that we secure, that it is compliant and according to the regulation in every state. And of course, the more of those, the more complexity you introduce. And the task for us is to a high degree as possible do this with data and automation also in this area. And that's specifically in U.S., and not so much in the rest of the world. There is requirement in most states with the on-prem technology to have in the states. And that also can -- if you don't have the system set up in the right way, it can introduce huge complexity to be able to scale across many states.
Gerard Starkey
executiveOkay. Great. And staying with you, Erik. A question here about what are our plans for integrating a video streaming of events, et cetera, of data and your ability to offer it to operators because can Kindred develop this themselves?
Erik Lögdberg
executiveSorry, sound went a bit bad there. Was about integrating video streams?
Gerard Starkey
executiveYes, that's correct, yes.
Erik Lögdberg
executiveOkay. That's actually something we do and have done for a very long time that most of our operators, it is us doing the integration with the likes of Sportradar and IMG and for whoever has these streaming rights can be actually technically integrate this, and we operate that product on behalf of the operators. Then it's up to the operators to enrich the front-end around it, something that Unibet has done lately. But it is out of the box through our solution to actually -- if you sign the contract, you're dealing with a commercial team with the rights owner and then we can supply that to the platform.
Gerard Starkey
executiveCool. Thank you. Kristian, looking at countries such as Brazil and Canada, we've posted some attractive TAMs today according to this person here. How advanced are our plans for entering these markets? Are we having discussions with potential prospects and leading suppliers to be able to roll out as soon as these markets open up?
Kristian Nylén
executiveYes. I mean normally, in most markets, you don't really win contracts until the regulation is set. It has happened a few times. But normally, no operator wants to do a deal until there is actually a regulation set. So we are definitely in discussions with many different potential operators, both in Canada and Brazil. And I have great hopes for winning deals. But as I said, nothing will happen until the regulation is much, much clearer than now.
Gerard Starkey
executiveOkay. Thank you. I suppose kind of connected to this, in our M&A comments, it was indicated that we're possibly looking at platform acquisition. And there's a question here is might that be specific to a particular geography like South America or Asia? Or would this also include the U.S?
Kristian Nylén
executiveI think I wouldn't say a player account management system is the highest priority for us in any ways. If a right opportunity showed itself, we would be interested. And one of the reasons that we have never acted on it before is that we would like to have one clear account management system that actually worked worldwide. And so far, we have been able to move so much faster than any platform, and therefore, we have needed to partner with different player account management systems for different operators.
Gerard Starkey
executiveOkay. Thank you. I'm smiling here as someone has tried to ask a question that might catch us out, but I'll pose it nonetheless. Can you give us some information on how the contract renewal process works? And how much visibility do you have here, where the client looks to leave and then is ready to leave -- and isn't ready to leave by the time their contract actually expires? So yes, just any insight into the contract renewal process basically.
Kristian Nylén
executiveI mean, first of all, it's very, very uncommon, I think, in any industry for services like ours that you don't have a deal in place well in advance of a contract expiring, and that's certainly the case. I mean we had a lot of other operators renewing throughout the years, and it's very, very seldom that it's not done 6 to 12 months before a contract is running out.
Gerard Starkey
executiveOkay. Thank you. Maybe one for you, David, here or anyone really can answer this, but maybe one for you because this is part of your presentation. But what size approximately is Kambi looking at in terms of size of acquisitions for Kambi? What kind of size of acquisitions are we looking at?
David Kenyon
executiveI think, honestly, we're pretty flexible. I mean you saw us with strong cash balance, no debt on the balance sheet and about EUR 70 million net cash and that total number of shares over 120 million. I think honestly, we're being entirely opportunistic. So whether that's one or more smaller ones or even potentially a larger one, we'll assess each one on its merit. So yes, can't really say more than that.
Gerard Starkey
executiveOkay. Fine. Perhaps one for -- or definitely one for you, Erik. In your slides, you appear to have separated odds and trading from the core platform. What are the benefits to Kambi and its partners by doing this?
Erik Lögdberg
executiveYes. As I mentioned it earlier, one benefit is that we believe that the challenge of creating these algorithms that sets the probabilities is going to become a pretty big one. And we want you to be able to specialize on that, not to be worried about anything else in the sportsbook operation, and that is one advantage. And of course, another advantage is that also third parties can do that, trusting that. But then it's the platform, the risk management, the technical security and the regulatory securities, all taken care by Kambi, sort of, protected in that sense.
Gerard Starkey
executiveOkay. Great. Back to you, David, and back on M&A, a hot topic of conversation on these questions. Given that Kambi's shares remain relatively undervalued today and given today's revenue estimations, although I don't think they are estimations, I'm curious why you would choose shares to fund the potential acquisition. Is there a possibility to use cash instead?
David Kenyon
executiveYes. First of all, let's say, there isn't as a forecast. There was a lot of assumptions and if they will happen, then that's what it could mean for revenues. Yes, absolutely, of course, there's a chance to use cash for as long as we're not getting much return from the banks on the cash. Absolutely using cash is -- we don't need necessarily that much cash in the bank. So yes, cash or shares, there's just different ways of doing it. It's just more firepower for us. But yes, cash is a possibility.
Gerard Starkey
executiveOkay. And I think that are all -- all the questions or all the time we had now. We've had half hour for Q&A. So yes, that just leads me to thank everyone for tuning in to watch this, whether it's live or on playback, and it will be made available on playback shortly. I'd like to thank our executive management team for their terrific presentations. Also, we'll be making the presentation deck available on kambi.com shortly and to make sure you get a hold of that. And yes, I hope to see you all for our Q2 report on the 23rd of July. Okay. Thanks very much, everyone.
Kristian Nylén
executiveThank you.
David Kenyon
executiveThank you.
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