LeadDesk Oyj (LEADD) Earnings Call Transcript & Summary
August 25, 2022
Earnings Call Speaker Segments
Olli Nokso-Koivisto
executiveGood morning Europe, and greetings from beautiful Helsinki. Welcome, everybody, on our earnings call for the first half of 2022. I'm pleased to be announcing our results for the first half and taking a short look at the future as well. So our agenda for this call is that we'll be first having a short introduction to LeadDesk the company and the product. After that, we're going to be looking at the highlights of the first half as well as then diving into the key figures with our CFO, Paul Stenback, and then looking into the future for the second half. After the call, we'll have a fireside chat hosted by Henri Palomäki and during that chat, you'll be also -- questions and answers will be done as part of that. But without further ado, let's call the call. As said, here on the call with me, I have our Interim CFO, Paul Stenback, who will be going through the deep dive into the figures and myself, I'm Olli Nokso-Koivisto, I'm the CEO of LeadDesk. So LeadDesk, the company and the product. LeadDesk is a super-efficient customer conversation platform where you can host your customer communication one-to-one in a very efficient manner with the top-notch tools. We are a European team and a European company with some 60% of our revenues coming from the international markets and with offices and subsidiaries across the Western Europe. We are truly an European company and an European team. While we focus on market efforts on the European market, we are a global platform, meaning that we can service the local customers across Europe as well as global customers and Fortune 400 across the globe. Currently, we have some 60 countries where LeadDesk is being used. So really a global platform. We focus our sales efforts into Western Europe, but at the same time, we can service the globe. Then, going deep into the product. As said, we are the center of customer communication and conversations. In practice, what that means is that as a consumer, I can have my conversations with the channel I choose, be it Facebook or other social media, SMS, call, any channel, and our platform takes care of all the communication and all the technical parts of the communication. So you can have a seamless experience, however you want to communicate. Then, for our customers and their employees, we provide a host of user interfaces, omni-customer service, outbound for sales, mobile for the field and talk for the integrations with your CRMs and ticketing systems. On top of this, we also provide Jenny, our conversational AI that can have these conversations automatically and efficiently. So conversations with the channel the customer chooses, create interfaces for the different use cases. And then, of course, we service the customers we need to have the integrations to the back-end systems. And with these integrations, the employees of our customers, the customer service agents, sales reps can then efficiently service their customers. As we know, the #1 problem at the moment and the #1 problem I hear from our customers is that they are not able to get good employees, and they are having trouble retaining. With that end, we provide workforce engagement solutions, meaning we provide solutions which can benefit the sales reps and the customer service agents in their work as well as then providing team leaders, managers and so on, great tools. And this is becoming more and more crucial as contact centers and customer conversations are becoming more complex and employees harder to hire and retain. That's LeadDesk and the product in brief. Now jumping into the first half results. We are making progress towards our target. So our target of EUR 100 million in revenues, we are making great progress there, and we set some goals for 2022. Firstly, organic growth is super important for us. With that end, while there was very much positive development, especially for example, in Spain, also in Finland and some other countries, at the same time, the energy segment in Europe has been powerful in the second quarter. Across the continent, we've seen the energy segment in a huge decline, which also then affected our results for the second quarter. Of course, now we know this, and we've been mitigating this and moving also then -- moving on that front and mitigating the problems, but this did have an effect on our first half's and especially the second quarter's results. The second thing that is maybe a small hiccup, but small hiccups still was the enterprise deliveries. We are there 1 or 2 months behind our own schedule. But on the positive side, we reaped for example, from July to August, we reaped from 40% to 47% of revenue already on those projects. So they are well on their way, and we are looking forward to closing them by the end of the year as well. So well on our way there. And the risks on the enterprise side, I would say, are now only normal operational project risks and largely already mitigated and are moving to target. We also said that we will be working on the product. We launched our new outbound UI. So this is for the sales side. And now already after a few months, it's being used by thousands of agents across Europe and a lot of good feedback on the modernized UI. We also now worked on the integrations and all the integrations, the company, meaning the M&A integrations have been finalized. And on the positive note, while the market is, of course, what it is but for M&A, the market now seems a lot warmer than it was in the beginning of Q2 and when we were talking about Q1 results. So the M&A pipelines look a lot better now. M&A is again happening on the market. Lastly, partnerships with Salesforce. So we've now signed a partnership with Salesforce, and we look forward to publishing our app in the AppExchange during the second half of the year. We've already published an app on Zendesk Marketplace for ticketing and now we are publishing it also at -- in AppExchange for Salesforce. So we are taking also the integrations to the next level in that end. Then, moving on to the figures, I'll give it off to Paul.
Paul Stenback
executiveThank you, Olli, and welcome also from me. As a growth company, revenue is our most important financial KPI, and we've seen significant growth over the years, both organically and through M&A. In the first half of the year, we grew with just below 15% to EUR 13.8 million in revenue. Roughly half of the growth going to be attributed to the GetJenny acquisition, which is made in the second half of last year and the second half from organic growth, which was particularly strong in Finland, Sweden and Spain. As Olli mentioned, organic growth was negatively impacted by particularly 2 things: the energy sector and the uncertainties there, particularly in Continental Europe, and a slightly slower-than-expected ramp-up in our enterprise deals. In addition to revenue, our 2 other key KPIs are annual recurring revenue and profitability, as measured by EBITDA. Annual recurring revenue grew with roughly 22%, slightly faster than revenue due to the fact that some of the large signed enterprise deals are already reflected in our ARR reporting as it reflects the signed contract base whereas the revenue ramp-up is still in process. Our EBITDA margin decreased from roughly 15% in the first half of '21 to 10% this year driven by our growth investments in the enterprise segment from the second half of '21 onwards. And compared to the second half of last year, profitability improved slightly. So 15% revenue, 22% ARR growth and a 10% EBITDA margin. Back to you, Olli.
Olli Nokso-Koivisto
executiveThank you, Paul. Then moving on to look at the rest of the year. So we're looking still at strong organic growth, and we want to focus on getting the energy segment problems behind us and moving on to strong organic growth track there. At the same time, we look forward to extending our offering. One of the key things here is to look forward to the launch of the LeadDesk Talk on AppExchange in Salesforce. And this also, of course, reflects our commitment to ecosystems and partners as wellbeing then available in 2 major ecosystems, the Salesforce ecosystem and Zendesk ecosystem, 1 for ticketing and 1 for CRM. As said, also the M&A pipeline looks a lot better now than it did at the start of the quarter. And this is something that we hope to also continue on working and getting results on this side as well. For our outlook, we keep the outlook as it is, but we do define also that we see that we will probably end up at the lower half of the forecast between 13% and 18%. And this is driven by the energy sector. In Continental Europe as well as, of course, in the Nordics, the energy segment is in a huge distress in the business side. And that, of course, then reflects service providers also. At the same time, we do look forward to closing those enterprise phases and finishing of the deliveries there. But that is also something that on the revenue side, then is postponed as our businesses so that we charge on a month-by-month basis. And of course, if 1 month is that of this year, then it's 1 month less revenue for this year. But the projects in themselves are solid. Looking at the investment story. We see that the investment story remains, we are strong growth company and especially on the international side. So international side, business is growing fast and, of course, the Finnish business as well. And decline in 1 sector doesn't take away from all the other segments. We have a huge number of segments we provide for. We are stable and profitable. We are efficient and we provide very effective tools for our customers. At the same time, we must remain innovative and pioneering and this is something that we're excelling, and our customers thank us for. I'd like to thank you for the participation on the official part of the earnings call. As said, we will continue with Henri and Paul as a fireside chat, and you will have chance to ask questions during that. Thanks, and see you in just a second.
Henri Palomäki
attendeeSo welcome to LeadDesk's earnings report and this fireside chat part. My name is Henri Palomäki, and I come from Sijoittaja.fi, which is an information service for investors. I'm here to ask some questions from Olli and Paul. [Operator Instructions] So thanks for the presentation Olli and Paul. But once again, in your own words, how did LeadDesk performed in the first half? And which were the key milestones that you achieved?
Olli Nokso-Koivisto
executiveThanks, Henri. So looking at our first half and especially the second quarter, we had, of course, some hiccups in the energy segment. But overall, I thought our team made a super performance with all these changes that we couldn't really affect with the energy prices -- well, going through the roof in Central Europe and the energy companies in distress. That's not something we could affect. But now we, of course, are working hard on mitigating that. Also, the other thing I really thankful for is our team for being able to hike the onboardings on the enterprise side and achieving 47% employment as measured by revenue coming from those customers than in August.
Henri Palomäki
attendeeYes. And let's talk a bit more about the energy sector and enterprise sector a bit later. But first, about the numbers. So in your strategy, you emphasized growth a lot. And now you gained 14.5% revenue growth. And with this pace growth level, it would take like 10 years to get into your targets in long-term targets, EUR 100 million. So are you satisfied? Or how satisfied are you with the growth rate at the moment?
Olli Nokso-Koivisto
executiveWell, looking at the growth rate, and of course, like we have to look at, for example, that we -- we had the energy segment declining, and I see that as something that we -- well, for example, looking at Finland, just now we see energy companies going bankrupted. It's not something that we can affect. But then looking at all the other segments, which we have a high focus in and energy segment is just 1 small part of our business. Today is no -- like no large risks identified there, and we are keeping our growth base there. And then looking at our growth drivers, if we look at the countries driving our growth, as Paul mentioned, Spain as 1 huge market. We could see through that business, we actually see also traction in South Americas. Then Sweden, which is an old market for us. And we can see that there for example, the Loxysoft deal, I think, has helped us there gain market. And then Finland, also 1 of the growth drivers, Finland, 1 of our -- it's our oldest market. And still, we are able to grow here. So I think that really speaks a lot for our team.
Henri Palomäki
attendeeSo there's a question from the audience?
Unknown Analyst
analystPerfect. I may start? Can you hear me well?
Olli Nokso-Koivisto
executiveYes.
Unknown Analyst
analystSo it's [indiscernible] from Danske Bank. I have a few questions. Let's start with the weakness in the energy sector and trying to understand what's happening there. So could you please remind us how your billing goes? Is it like per user per month? And what's this weakness you're seeing in the energy sector? So are you seeing a lower number of users? Or have you actually lost customers in this sector?
Olli Nokso-Koivisto
executiveYes. Thanks. Very good question. So our billing is based on [ put best seat ] meaning 1 concurrent user. And typically, there's a minimum level of users and then the customer has an option to have a flexibility on top of that. And what we're seeing in the energy segment is that basically, they are limiting all day costs, meaning that they are declining in the customer service operations as well as then they are basically stopping all sales. So with energy prices hiking in Central Europe, 20% in the beginning of this week, for example, they don't sell anything more. They won't even sell maybe to only their existing customer base. And then now moving -- for example, in Finland, just read the news that the energy companies are moving only to the spot rate deals, which, of course, then has a big impact there. Then on the losing customers, we haven't lost customers on that front, except for bankruptcies, which has happened across the continent and Nordics.
Paul Stenback
executiveAnd typically, how that works is that it might not be the actual energy company that goes bankrupt, but it's also the outsourced call centers. So energy companies might have their own outbound sales workforce, and then they have also outsourced some of their business. And these are particularly at risk here.
Unknown Analyst
analystOkay, clear. And then have you seen lower usage in other segments as well? Or is energy an outlier?
Olli Nokso-Koivisto
executiveHere, energy is outlier. So the other segments, we haven't seen change.
Unknown Analyst
analystOkay, clear. Do see a risk that there are multiple bankruptcies to come now that we're going into a worse economic situation? We probably have -- have had some opportunistic entrepreneurs, maybe starting up some call centers using your software. So do you see a risk of increased number of bankruptcies?
Olli Nokso-Koivisto
executiveThe only sector we've seen on this risk is the energy segment. And on the other segments, we haven't seen any difference. Then if we look at the recession scenario, previous recessions that we've seen, of course, there will be a bit different type of recessions. But based on them, as I mentioned on the call, the limiting factor for customers is typically the employment market. And if they are able to skill up more employees, they will typically do that and that then raises the amount of seat usage per customer on our end.
Paul Stenback
executiveSo really to -- maybe to elaborate slightly more on that point. So although the energy sector is an issue right now, for many customers, this is really a business-critical software that they simply can't operate without. So for example, taxes need -- taxes to be booked also during recessions. So that kind of mitigates slightly the risk if the economy would turn significantly worse than it is right now.
Unknown Analyst
analystOkay. Could you remind us how large is the energy segment for you as a percentage of revenue or customers?
Olli Nokso-Koivisto
executiveThe energy segment in itself is not a major part of our revenues. It is one part in many, but we have telecoms. Telecoms for example, is larger for us than energy for certain. And we have the public sector nurses and other public sector organizations, home security, there's a lot of other segments. Energy is just one part. But clearly, we see that the energy segment has been in great and -- like it's just that the amount of like change in the energy segment has been large. But the other areas have been able to perform.
Unknown Analyst
analystAnd how does -- sorry, how does the importance vary between different geographical markets?
Olli Nokso-Koivisto
executiveSo energy segment is -- has been like in -- if we look at the Netherlands, for example, and Germany and then mainly Finland, Sweden. Because, of course, we have a high penetration of market foothold in those countries.
Unknown Analyst
analystOkay, clear. And then final question for me on the M&A landscape. So what's happening there? Are your competitors being active in acquiring good targets? And then regarding that, with your current balance sheet, what kind of firepower you have for additional M&A?
Olli Nokso-Koivisto
executiveSo on the market landscape, there have been no major actions on that end. This -- very quiet for quarter 2. But now we see that there's more activity on the sales side, and there's more opportunities now available. Of course, we have to be very diligent on the balance sheet and making efficient use of our equity and capital. But now the market is still -- it's clearly opened compared to the second quarter.
Paul Stenback
executiveAnd maybe another point to emphasize here on the M&A market is that back a year ago, when the tech stock market started coming down, private valuations didn't come down as quickly as the public market, which is common. But what that created for us is a situation where the private targets still had really high valuation expectations and then the public market and thus using our equity as part of the purchase price was harder to do. And this, we especially saw in the last months of last year and first quarter of this year. But that type has been a shift in that landscape. So now also the private valuations have come from down and during the Q2, both -- we've heard it both from other investors and the discussions with target -- potential targets that these are now more in line, which makes it easier for a player like us to do M&A. And that is really kind of improved our M&A pipeline as well.
Henri Palomäki
attendeeAnd then the next question comes from Jaakko.
Jaakko Tyrväinen
analystIt's Jaakko Tyrvainen from SEB. I would like to continue still a bit on the energy sector. In your own analysis, what would need to happen in the markets in order to get back to kind of the cost of revenue you are seeing now? You mentioned it's EUR 400,000 on an annual level. So what would need to happen in the markets? Should we see declining prices or stabilizing prices or what is your take?
Olli Nokso-Koivisto
executiveWell, I think you will see, first, so I think if you have stable future's prices on energy on the secondary markets, to my understanding, future prices for energy not, very big market at the moment on NASDAQ simply, for example. When you see those markets stabilizing, meaning the energy companies being able to somehow mitigate their own risks, that will enable them to come back to the consumer market than in return. And then we don't see like there being a fundamental problem between us and the energy segment we see at Brooklyn in the energy segment not being able to deliver to their customers and there being too much risk and that is the fundamental problem.
Paul Stenback
executiveAnother thing to emphasize, it's exactly as Olli said, but -- so what I mentioned earlier about it often being about outsourced call centers. So these are typically pretty small and very entrepreneur-driven and flexible companies. So it might go down pretty rapidly as it partially has done now. But then if we were to enter a situation where the market stabilizes, energy companies are going to be -- want to sell again and that can pretty rapidly ramp up sales in these outsourced call centers leading to increased use of our software as well. So we're, of course, hoping that the market will recover, and that could also pretty rapidly improve our situation as well in that specific market.
Jaakko Tyrväinen
analystRight. That's helpful. Then your growth and especially the organic growth, which was just 7% in the first half. What is your understanding how this compares to the SaaS operator or SaaS market growth in your own field? So how have you been in terms of the markets during the first half?
Olli Nokso-Koivisto
executiveSo our understanding is that looking -- there's 2 separate markets there. The Nordic market where the call penetration is -- if we look at first [indiscernible] report, for example, they see that their SaaS penetration is -- call penetration is really high in the Nordics already. And here, I see that we are also a market maker in the sense that we are growing with the market. And then looking at Central Europe, especially then Spain as a growth market where we also see percentage-wise, the way highest growth. I see that we are locally growing above the market but of course, it's only a part of our revenue as it is only a few years old for us.
Jaakko Tyrväinen
analystOkay. Then perhaps looking at the -- towards the second half of the year and next year, how is your current sales pipeline looking? And meaning especially the enterprise segment clients where the deals are typically tilted towards the year-end, and then we saw quite a few deals in the end of last year. So will we hear some news during the second half of the year?
Olli Nokso-Koivisto
executiveSo our pipeline on that price side looks good. Of course, now we have to see how the market develops. We don't have experience from recession with the enterprise deal yet. That is a new segment for us, only a few years old. But on the general side, I see that our pipeline is good on the enterprise side, and we're progressing well. And especially the Salesforce partnership has really taken -- been taken very well on the enterprise side where the usage is much larger than on the SME where -- well, we don't see sales products at all on the SME market. So these factors, I think, are in play also in the second half of the year on the enterprise segment.
Jaakko Tyrväinen
analystOkay. And my final one related to the number of employees, which remained flat versus 6 months ago. So was this planned? Or have you experienced higher attrition levels? And a follow-up on that one. Do you have enough sales personnel or staff in place in order to deliver that end growth looking towards the year-end and next year?
Olli Nokso-Koivisto
executiveYes. So when looking at the SaaS business, it's like creating apartments. So it first needs investment to get the apartment renovated and then you get the tenant. And then as the tenant remains and we have very good retention, so the tenants remain a long time, then the cash flows a bit later. Now in -- when we see and saw that 1 segment was in trouble and we didn't know the risks, naturally, we then looked at our cost base and then cut back on hiring. And we did not hire as much and due to that, then also our employee count has remained largely stable. Of course, then, now that we've seen the risks, and we know and can -- we can quantify the risks now. We can, of course, then going forward, look at the headcount, for example, again, and so on. While, of course, we do want to keep to our promise of being profitable, and our margins are very important to us. So we have to do it efficiently and taking, of course, into consideration the general market risks that are present in this time in European market. And here, I think it's very important to remember that we are much in the Central European markets. And much of our investments are in the Central European markets. And for Fin, I can like safely say that we are like -- we've seen -- we haven't seen the crisis here as they have seen it in Central Europe. Our employees are figuring out how do they keep the heating on during the wintertime. That's the kind of problematics that people are thinking at the moment in Central Europe. And so we have to be cautious in this kind of environment, and we can't be over investing at this point before we see a little bit further.
Henri Palomäki
attendeeAnd then Antti.
Antti Luiro
analystPerfect. It's Antti from Inderes. Only a couple of questions. Firstly, starting from your guidance. So obviously, there's a lot of economic difficulty happening, and no one really knows how it's going to turn out for H2. But can you walk us through the scenario you have behind your guidance? How negative is your expectation for the general market that you expect to have in your guidance?
Olli Nokso-Koivisto
executiveWell, if we -- I think we're kind of seeing as always explained, we have seen quite a lot of changes in the energy market in particular. And I think that's the one thing that has -- or #1 that had a significant impact. And then the second thing being the enterprise ramp-up of our enterprise projects. And if we look at the later one first, so I think that one is in a pretty good shape right now, and now we just need to execute and deliver on it in the second half of the year. With regards to macro, I think that's probably the bigger kind of question mark and that's harder obviously to [ follow our guest ] as well. Having said that, we have some resilience in our other sectors, as we discussed. So at least based on earlier recessions, we haven't taken massive hits on our revenue from other sectors. And then with regards to the energy, in particular, I think quite a lot of the impact is already felt and in there. So at least time -- I'm hopeful that this is -- we have seen the worst of it and obviously, the future is hard to forecast. Does that at least partially answer your question?
Antti Luiro
analystYes, I think so. Yes. So would it be fair to say that you are taking in expectation of certain volatility in the economic sort of overall situation?
Olli Nokso-Koivisto
executiveCorrect. Correct.
Paul Stenback
executiveAnd on the enterprise deliveries, I think they like come from 40% to 47%. And of course, we are now even further on those. And much of that we are now -- and well, we've been also waiting for the customers quite a bit on this, and now we are waiting for many -- on many of the projects. It's just about the training on the customer side and these kind of things. So usually, this testing passed and so on and then just the ramp-up on the other side takes a bit of time. So they are in good hands at the moment.
Antti Luiro
analystGood. I could actually follow up on that on the overall schedule you see for enterprise deliveries. So I remember you've mentioned before that to get to the signing, it might take a year, even 1.5 years of discussions with the customer. And now then taking the implementation, getting your software into use might be up to a year still after that. How much room for optimization do you see in this entire kind of sales and implementation pipeline? And what would be a good level to have in enterprise?
Olli Nokso-Koivisto
executiveOn the sales side, I think it's pretty universal, and it's hard to go faster than that, that is relating to the internal procurement processes of our large customers. Then on the other hand, the delivery side, I see that we do have better opportunities to somewhat taste in the pace but the other thing I think that we've realized here is that we have also possibilities to -- like in a win-win scenario also monetize these situations and make the deliveries faster by providing certain expert services, for example, delivery managers on the customer side. So experienced delivery managers for the customer to pioneer to make it faster on their side as many of the problems we see are relating to replacing 15-, 20-year-old systems with business processes of the same age. And then moving to a modern call system, which offers then like hundreds of more opportunities than typically. It's -- there are so many things to think about and so many opportunities that can build a customer side and make the projects a bit slower than we would hope for. But anyways, I think like onboarding 4,000 enterprise users across the globe in under 12 months is still pretty good performance.
Paul Stenback
executiveAnd to add to that, I mean, it's good to remember the other side of the coin that then when we -- like for example, is one energy sector customer that we've also announced late last year. They replaced a 20-year-old on-premise system. And now they're moving to the cloud with us, and we obviously open expected they will be our customers for another 20 years. So good retention rates then when we have them on board.
Antti Luiro
analystGood. So some optimization room still in the implementation side. I guess would be that. Yes. I'd also like to get your perspective on, I guess, a very fundamental dilemma for a software company, the decision between enterprise and SME and where to put your focus. Now since the enterprise side, it does take a fair amount of effort. It takes a long time to get those customers in. How do you see the investments we're putting in SME versus enterprise? Does it currently -- with the current pace of enterprise implementations, does it currently justify the investment in enterprise side? How do you look at this capital allocation? So overall, how you see this dilemma? And then on that as well, if you're able to optimize enterprise side, would that change the situation in a significant way?
Olli Nokso-Koivisto
executiveSo if we look at the competitive landscape, for example, in the States, we see that the company is focusing on the enterprise side, the return on investment is greater than the ones that focus on the -- purely on the SME. So clearly, we see that at least in the States, the bet is clearly beneficial. Then looking at the fundamentals of why is this and why would this be. So with the enterprise customers, the projects do take time, but on the positive side, then when they implement it, nobody wants to change. So basically, the setup typically is that the customer is in a position where they need to change the system because this kind of business and mission-critical systems, you don't want to touch them if they work. And now that we are able to onboard this, we are then in -- on own customer relationships and for SaaS business, that's great because I said, SaaS is like the rental business. And if onboarding is like the renovation before the rental term, then you do want to invest in the renovation for a big customer and a long-term customer. And I see that, that justifies. On the other hand, I see also the justification for the SME. One might say that if, for example, in the States, we see better numbers on the companies focusing on the enterprise side, why not clearly focus there. But the other side of the coin is that the European market is super fragmented. And we are -- from my point of view, we are the only company that has been able to penetrate all these markets. And that is due to our focus on one hand on the SME. For example, in Sweden, I just heard a few months ago, that regulator -- local telecom regulator has now scored us as the ninth largest teleoperator in Sweden. And there's quite a few large operators -- teleoperators in Sweden, but we are the ninth largest. And being able to have that kind of volumes then enables us to really provide a solid and the best-in-market software and experience for our customers in Sweden. And this is all thanks to the SME.
Antti Luiro
analystRight. That's helpful. So I guess overall, you're saying that enterprise side does make sense. Doing it right, it makes sense. But of course, LeadDesk has been doing this for a couple of years now, and you're still building and optimizing it. Do you think you're already there in terms of making better returns from enterprise? Or do you think that happens than later when you optimize that a bit further?
Olli Nokso-Koivisto
executiveIt depends on how you define returns. So I said, if you were in the rental business, and this would be the time that we are building the house that we are then renting out. We have the rental contracts already, and they are for long time. And based on the customer behavior in the past, we see that these customers have their systems for way longer than the initial contract period. If we calculate the return on investment on the contract size and contract length, then I see that the enterprise investments make total sense already. I've talked about SaaS -- typical SaaS investments into the like onboarding and so on. Typically, what I've heard is that the onboarding on a large enterprise case, the deployment costs between 1 to 2 years of recurring revenue. So that's typically the size for the large SaaS companies -- the global SaaS companies. As I said, what we could do here better is monetize on this, not pay so much of the cost ourselves and that's something we could do better in the future, which would, of course, then help also in the short-term return on investment.
Antti Luiro
analystRight. Got you. Would it be fair to say that on the SME side, you get the customer acquisition cost paid back faster, but the churn is higher versus then on the enterprise side? The lifetime value is higher, you got the acquisition cost, it takes more time to get it back?
Olli Nokso-Koivisto
executiveYes.
Paul Stenback
executiveCorrect. Yes.
Henri Palomäki
attendeeWe were talking about the churn rate. So I would ask also some questions from that. So it was a bit higher, your churn rates, because of Corona, new customers coming in and then going out. So how did that churn rates developing in the first half?
Olli Nokso-Koivisto
executiveRight. So what happened back last year was basically that -- or in the last few years was that in the beginning of the COVID crisis, we saw very high growth rates but unfortunately, when things turn to normal -- new normal in society, we saw a slightly higher churn rates in these specific customers that came in the beginning of COVID. However, this has now stabilized. So now customer cohorts are behaving normally, and we see the normal churn rates. So we don't see that as an issue anymore.
Henri Palomäki
attendeeOkay. Okay. Then you also name your strategy that new partnerships and to widen our product portfolio, they are like paying priorities this year. You also mentioned Salesforce in the earnings report. So do you have any updates on this? And what does this Salesforce partnership mean actually?
Olli Nokso-Koivisto
executiveSo the Salesforce partnership, we will be providing native Salesforce top functionality. So basically, we'll be bringing -- firstly, we'll be bringing native telephony through Salesforce. And with our global platform and especially our platform in Europe, we see us as in a prime position to provide that. And already, we've heard good feedback from the sales team, and they are eager to hear more and get it to the customers as well. So at the moment, we've now signed a partnership agreement some time ago. And as Salesforce is a global platform, and as we also have quite a bit of the public sector, our customers, which then means that it's much more -- our controls are much more tighter and our -- we have to take that into consideration. That means that then we are now in the process of technical assessments before them being able to launch the product to AppExchange. It's already available like directly from us, but to get it from direct through the AppExchange, it needs still some assessments together with them.
Henri Palomäki
attendeeOkay. Then a couple of last questions, we're running out of time soon. So no, the first half is over, and the second half is already going. So what are your main priority for the rest of the year to make this year a success?
Olli Nokso-Koivisto
executiveSo our priorities are, of course, in, firstly, the organic growth, mitigating the effects on the energy segment and moving forward and getting everything in place. So that's, of course, number one. Number 2 is then getting our products also in the ecosystems and getting that side well going as there are large opportunities relating to that as well. And then thirdly, of course, M&A, like what Paul, then we really need to look at the M&A opportunities at hand and take a good approach there as well, of course, taking into account that we use our balance sheet efficiently.
Henri Palomäki
attendeeSo you see more opportunities there, as you said, Paul?
Paul Stenback
executiveDefinitely, yes. But of course, nothing happens before it happens. So -- but we're working on it...
Henri Palomäki
attendeeOkay. Is there still some questions from the audience? Thank you already for the active discussion that side. Would you have something to add, Olli or Paul?
Olli Nokso-Koivisto
executiveI'm really looking forward to the second half. Of course, looking at the general market position and like where Europe is heading, I see that Europe is unifying and we are fighting this footwall together, and we're making process also then in stabilizing the general economy. And I do really also hope that we can solve like the energy side, I mean, on the governmental level now for the coming big winter. It's also a big thing, of course, on our employees' minds personally across the continent. But there's some great opportunities, both on SME and enterprise and really happy to see the process in, especially Spain and France now moving well. Thank you.
Henri Palomäki
attendeeThank you for the discussion. Yes. A record will come in their website on this I suppose.
Olli Nokso-Koivisto
executiveThat's correct. Yes. We will publish the material later today. Thanks also to the great question from the audience. Thanks, everybody.
Henri Palomäki
attendeeThank you.
Olli Nokso-Koivisto
executiveThank you. Bye-bye.
Henri Palomäki
attendeeBye.
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