LT Foods Limited (LTFOODS) Earnings Call Transcript & Summary
October 30, 2023
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to LT Foods Q2 FY '24 Earnings Conference Call, hosted by Motilal Oswal Financial Services Limited. [Operator Instructions] Please note that the conference is being recorded. I now hand the conference over to Mr. Sumant Kumar. Thank you. And over to you, sir.
Sumant Kumar
executiveThank you. Good afternoon, everyone, and very warm welcome to LT Foods Limited 2Q FY '24 post result earnings call, hosted by Motilal Oswal Financial Services Limited. On the call today, we have the management team being represented by Mr. Ashwani Kumar Arora, MD and CEO; Mr. Sachin Gupta, CFO; Ms. Monika Chawla Jaggia, VP, Finance and Strategy, Company Secretary and Compliance Officer. We will begin the call with key thoughts from the management team. Thereafter, we'll open the floor for Q&A session. I would now like to request the management to share their perspective on the performance of the company. Thank you. Over to you, Monika.
Monika Jaggia
executiveThank you, Sumant. Good evening, everyone, and thank you for joining us on our Q2 and First Half '24 Earnings Conference Call. Before we start with the key highlights of the quarter and half year ended 30 September, 2023, I would like to highlight that certain statements made or discussed on the conference call today are forward-looking, and a disclaimer to this effect has been included in the presentation of the results shared with you earlier. Result documents are available on the company's website and have also been uploaded on the stock exchange. A transcript of this call will also be made available on the Investors section of the company's website. I would like to begin by taking you through the key highlights of Q2 Financial Year '24. Our consolidated revenue for Q2 financial year '24 was up by 15% at INR 1,992 crores versus INR 1,732 crores last year on account of increased sales from the Basmati and other specialty rice segment. The gross profit declined by 5%, and the gross profit margin contracted by 668 bps from 37.6% to 30.9% on account of an increase in input cost and price reduction. The freight cost reduced, which led to a decrease in the other expenses, and this led to an increase in EBITDA. The EBITDA for Q2 was up by 43% on year-on-year basis to INR 255 crores compared to INR 178 crores last year. And EBITDA margins expanded by 248 bps to 12.8% this quarter from 10.3% in Q2 financial year '23. That is led by achieving efficiencies at the manufacturing level and benefit of scale. Profit after tax for the quarter increased [Technical Difficulty] to INR 157 crores compared to INR 95 crores in the previous year. EPS increased by 61% to INR 4.49 versus INR 2.80 in the previous year. The cash profit increased by 53.8% to INR 193 crores compared to INR 126 crores in the previous year. Now coming to half year performance. Our consolidated revenue for the first half increased by 13% to INR 3,781 crores versus INR 3,352 crores in H1 financial year '23. This is on account of increased sales from Basmati and other specialty rice segments, as well as an increase in the convenience and health segment. Gross profit stood at INR 1,219 crores and the gross profit margin contracted by 421 bps from 36.5% to 32.3%. EBITDA increased by 35% to repeat INR 479 crores compared to INR 356 crores last year. And EBITDA margin [Technical Difficulty]. Hello?
Operator
operatorYes, ma'am. You can go ahead.
Monika Jaggia
executiveEBITDA increased by 35% to repeat INR 479 crores compared to INR 356 crores last year, and EBITDA margin expanded by 209 bps from 10.6% to 12.7%. This was aided due to increased efficiencies at the manufacturing level. The profit after tax also increased significantly by 55% to INR 295 crores versus INR 191 crores last year. And earnings per share also increased by 51% to INR 8.45 versus INR 5.60 in the first half of financial year '23. The cash profit increased by 46% to INR 366 crores versus INR 250 crores last year. Now, let me highlight the key ratios of our balance sheet. The return on capital employed improved to 21.9% on net debt basis from 17.7% in the first half of financial year '23. Return on equity has also improved to 19.5% versus 16.5% in the previous year. The debt equity ratio improved from 0.5x to 0.2x as the overall debt of the company was down by INR 528 crores to INR 611 crores on year-on-year basis on net debt basis. The long-term debt to equity was reduced to negligible level of 0.01x from 0.13x last year. The current ratio has also improved to 2.4 from 2.1 last year. Because of our continued focus on the working capital optimization, our net working capital days have been reduced by 10 days to 174 days in the first half versus 184 days last year. I will now hand over to Mr. Ashwani Kumar Arora for his comments.
Ashwani Arora
executiveThank you, Monika. Good evening, and thank you for joining us on the call today. It fills me with immense pride to announce that we have demonstrated outstanding performance and sustained growth in the quarter and half year. Our dedication to the excellence has started -- resulted in a 13% increase in total revenue, and 55% increase in PAT, driven by harmonious blend of product mix and exceptional performance across all geographies. We have made substantial investment to reinforce our brand equity and that resulted that we have entered 5 new geographies, which means that now we have our mark in more than 78 countries. Our success story is linked to the evolving preference of consumer, particularly the growing demand for consistent and high-quality product, along with global presence and wide distribution network. According to AC Nielsen, our market share in India has surged by 160 basis points to 30.2%, while the market share in the Americas has witnessed a growth of 1.6%. Furthermore, the number of household consuming Daawat product in India has risen by 24% year-on-year, reaching INR 48 lakhs. The India business continued its growth trajectory by growing 15% through the introduction of new products and comprehensive 360 degree marketing campaign, along with the distribution expansion. In US, we strengthened our market leadership in the Basmati rice segment, achieving a noticeable growth of 27%. Our flagship brand, Royal, enjoys leadership position in the US, which is why we have a notable market share of more than 50% plus. In Middle East market, we are on the path of strengthening our position and have witnessed a significant growth of 55%. Our journey to becoming the market leader in this geography is well underway, driven by marketing campaigns, brand development and the introduction of the new products. The European market has grown by 13%, and all our brands are performing very well. The rest of the world segment also grew by 8%. In the Convenience & Health segment has shown promising results, and we look forward to this segment contributing more to our revenue in the future. In organic segment, we have de-grown by 22% on account of antidumping duty imposed by US. To mitigate this, we have revisited our growth strategies and are confident on the outlook of the business, and we will be back on the growth trajectory. We look forward to achieving greater milestones and are grateful to you all for being a part of our journey. We can now open the floor for question-and-answer.
Operator
operator[Operator Instructions] The first question is from the line of Yash from Stallion Asset.
Unknown Analyst
analystCongratulations on a great set of numbers. Sir, my question was regarding gross profit margin. So, I can see that there's a significant contraction of [ 668 ] basis points from about 37-odd percent to 31%. So could you please elaborate on why the margins are contracted so much? And what would be the sustainable gross EBIT margins for the year?
Ashwani Arora
executiveThank you, Yash. The difference in the gross margin, although the EBITDA margin [Technical Difficulty] that said, because of the input cost has gone up. And the second is, whatever the freight reduction, partially, we have given the price decrease, especially in US, say, seeing the competitive landscape. So going forward, we are expecting to be -- the gross margin will be in the range of 32%...
Sachin Gupta
executive32%, 33%.
Ashwani Arora
executive33%.
Unknown Analyst
analystOkay. Okay. And sir, what are the kind of -- could you quantify the amount of price hike or -- sorry, the price decline that you've taken in terms of percentage? Would it be 5% or something like that broadly?
Ashwani Arora
executiveBroadly, yes.
Operator
operatorThe next question is from the line of [ Amit Aggarwal ] from [ Leeway Investment ].
Unknown Analyst
analystMy question is regarding the paddy prices. They have fluctuated a lot in the last 2 months. So what is the outlook for the next 6 months of the exports of Basmati rice? And do you think the paddy prices have come back to the original -- to the last year comparatively to the last year prices? How do see the market of export market? And my second question is regarding parboiled rice. There's a custom duty of 20%. I'm aware that you don't export any parboiled rice. But does this affect our Basmati prices in markets overseas? That's it.
Ashwani Arora
executiveYes. So Amit, your question number one is that how we see export in the 6 months. As an LT Foods, we see our business is kind of FMCG. And we see the consumption will keep happening and the growth momentum will remain the same. So we see H2 also a positive. Regarding this parboiled rice, this doesn't impact us because the parboiled markets are very different than the Basmati consumption market is, so will not have any impact.
Unknown Analyst
analystCan you give some advice adding up -- paddy prices that have gone up and down because of the government restrictions of $1,200 for the Basmati rice exports, and that will come down to 950. So how has the market reacted? And does it benefit or is it neutral to us?
Ashwani Arora
executiveSo more or less neutral to us. But although the production against last year is up by 12% and as the consumption is also growing, so we don't see any market coming down as compared to last year. So procurement costs may be higher than the last year little bit.
Unknown Analyst
analystAnd my last question was regarding Middle East. Sir, there is a conflict going in Middle East. So has it affected up consumption over there, especially in markets like Iran and Egypt -- sorry, Egypt, sorry, this....
Monika Jaggia
executiveIsrael.
Unknown Analyst
analystIsrael market.
Ashwani Arora
executiveIsrael is a very small market to India, although Daawat is a leading brand there in Israel. But we have seen the higher growth, maybe the people are stocking up. And food is -- what we have seen historically, food is the last one to get impacted. So whenever -- these situations has come either part of the world, mainly in the Middle East. So, we have seen rather growth in the market. Maybe they wanted to stock after the food security or something.
Unknown Analyst
analystIf I understand, shipping is not a problem there, that means.
Ashwani Arora
executiveNo, no, there is no problem.
Operator
operatorNext question is from the line of [ Mahesh Atal ] from [ Atal & Associates ].
Unknown Analyst
analystSir, congratulations on good set of numbers. Sir, my first question would be, sir, what is our export realization as of today on per tonne? And I'm talking on a consolidated basis towards Basmati. And also you mentioned that 160 bps is the rise in the market share in India. So do we also take the market share outside India? I mean, do we also have that metrics? Do you count on that metrics also? This is my first query. Second, sir, coming to this under the revision of -- to $950. So for this time being, was there any, I mean, added advantage to branded players and they have garnered the market share from the unbranded players? Can you throw some light on this? What this period was and how it was, and you can just please throw some light on it?
Ashwani Arora
executiveSure. So Mahesh, thank you. So, I will take your last 2 questions first and the realization, Sachin will let you know. So, you asked that first is $950 and $1,200, do we have any impact? So as LT Foods, our export is almost 95% above then $1,200. So it will not have any positive or negative impact on LT Foods. Of course, 5%, 7% will have an advantage. That's an answer to the last question. And what was the second question?
Monika Jaggia
executive160 bps points in share.
Ashwani Arora
executiveOkay. So what was the question?
Unknown Analyst
analystDo we also have any metrics where we calculate...
Ashwani Arora
executiveIndia and America is our major market, and we track through Nielsen in both markets. And in the Middle East, also we track through Nielsen. So, these are the 3 markets we buy data from AC Nielsen.
Unknown Analyst
analystSo, my other question was, sir, was there any impact in the branded players getting some market share during these times when the government actually raised it to $1,200 from the unorganized sector because those were the people who were selling it below that value, right?
Ashwani Arora
executiveThat was too a little time because Basmati inventory is always -- like in Middle East, they are always sitting on 8 months to 10 months inventory. So it was only 1.5 months. And people were expecting that the government had given assurance that it will come down. So, we have not seen any impact.
Unknown Analyst
analystAnd what was the export realization, if you can throw me a number on that?
Sachin Gupta
executiveExport realization during this period was INR 143.
Unknown Analyst
analystINR 143 per kg.
Sachin Gupta
executiveYes.
Unknown Analyst
analystThat's overall outside India. Anything that we have sold outside India?
Sachin Gupta
executiveYes, yes. That's outside India.
Operator
operator[Operator Instructions] The next question is from the line of Nikhil from SiMPL. Please go ahead.
Nikhil Upadhyay
analystYes. Hello. Am I audible?
Ashwani Arora
executiveYes, Nikhil. Yes, please.
Nikhil Upadhyay
analystSo with this INR 1,250 prices coming down to now INR 950 or INR 1,000, one is, how did you see the market behaving? So just trying to understand that if this kind of a price movement or variation keeps happening, how do you see your business getting impacted? And overall exports, does it become beneficial or anyways make things better for us against some of the other unorganized or smaller players who are exporting?
Ashwani Arora
executiveSo Nikhil, of course, this would impact all these kind of variance in government policy, may impact us. But from going $1,200 to $950, as I said, LT's mainly business is more than $1,200. So it has not impacted. But yes, when it was coming from $1,200, paddy prices came down because approximately 2 million tonnes goes less than $950 million. So there was no customers who were exporting $950. So the moment the $950 opened, the paddy prices have gone up. So in a way, it has negatively impacted as far as input cost is concerned. Nikhil, have you got the answer? Or you have any follow-up question.
Operator
operatorThe next question is from the line of [ Dikshan Mulchandani ] from [ DB Wealth ].
Unknown Analyst
analystCongratulations on the great set of numbers first. Sir, my question really is on our market share in USA. So as we have seen that our market share -- our market share is increasing [ 10% ]. And where do you really think what is the limit of our contribution to USA from which we will not be as comfortable? I think we have -- 41% of our business is coming from USA, what is the top line that we want to stop at [Technical Difficulty] to other countries?
Ashwani Arora
executiveDikshit, we don't want to stop the growth of the company. It is a very highly consuming market for us. And we will make sure that we are -- as the category is growing, we are growing at par with the category or better than the category.
Unknown Analyst
analystYes. But our risk from one market would be at the highest, right?
Ashwani Arora
executive41%, you're right. And to diversify our risk also, we have bought Jasmine brand, which is $100 million brand. And we are diversifying our risk. As far as historically, we have seen that these economies -- the western economy is a very matured economy. So no surprise is coming on these economies.
Unknown Analyst
analystGot it. One more question is on our key developments on the new segments that you have been working on. So going forward, how much are we looking to invest in the new sort of high-margin businesses as in the last 3 years to 4 years? How focused are we in increasing our revenue from these sources?
Ashwani Arora
executiveSo, we have given a guidance that from all these new processed food NPD we call is value-added. This will be 8% to 10% of our revenue. This is what we have said last year in the next 5 years. So, we are evolving our strategy to achieve that goal set for us.
Unknown Analyst
analystAmazing, amazing. Loving the new product, sir.
Operator
operator[Operator Instructions] The next question is from the line of [ Vipul Kumar Shah ] from [ Sumangal Investments ].
Unknown Analyst
analystSo can you give the domestic and international tonnages? You've given the revenue for half year. But can you give the tonnages for both the segments?
Sachin Gupta
executiveSo India has a tonnage of 115,000 tonnes and international is 156,000 tonnes.
Unknown Analyst
analystIndia, 115,000, 1-5, right?
Sachin Gupta
executive1-5-1. 151,000.
Unknown Analyst
analyst151,000. And international is 156,000?
Sachin Gupta
executiveYes.
Unknown Analyst
analystOkay. And sir, second question is what is the reason to put this organic plant in Uganda? What are the advantages Uganda is offering? Just trying to understand the logic.
Ashwani Arora
executiveGood question, Vipul. As we have just said that the Basmati -- sorry, the organic soya business has degrown because of this antidumping duty on India, soybean. And the alternative source we have developed in Uganda for milling this soybean.
Unknown Analyst
analystSo there, you will not be subject to antidumping duty, sir?
Ashwani Arora
executiveThat is not, yes.
Unknown Analyst
analystOkay. So when it will become operational, sir?
Ashwani Arora
executiveIt's already operational.
Unknown Analyst
analystSo now this organic business should see the bounce back, right, sir?
Ashwani Arora
executiveThat's what we are expecting, yes.
Unknown Analyst
analystAnd sir, what is the status of our insurance case, which is very old.
Ashwani Arora
executiveSo the case is all now in the final argument. So, we are expecting in 2 months the final outcome of that.
Unknown Analyst
analystOkay. So now it should reach its logical conclusion this year, hopefully.
Ashwani Arora
executiveYes, yes.
Unknown Analyst
analystAnd my last question, sir, growth is very muted in our Convenience & Health segment from INR 86 crores to INR 92 crores, if I compare H1 '23 with H1 '24. So why we are not getting traction in that? Any view, sir?
Ashwani Arora
executiveSo, this is the business we have started. In America, it has become mature. So the growth is better than the ex-percent. So India, we have just launched this Biryani Kit and the other products. So, we have got a very good response. So now we have -- rolling it out to the broader level. So in the coming times, you will see a better response.
Operator
operatorThe next question is from the line of [ Subhanshu ], an Retail Investor. Please go ahead.
Unknown Attendee
attendeeYes. So, I was looking at the inventory figures of Daawat rice. I see a significant dip. So, we haven't started procuring as of now? Or what is the case? Will we be procuring in the coming months?
Ashwani Arora
executiveYes. So Subhanshu, the sourcing season starts kind of first -- like 15 September. So the next quarter will be big time to buy. That's the main sourcing time.
Unknown Attendee
attendeeAnd what are the numbers that we'll be looking for? Broadly, if you can give an idea like last time, we had like around INR 3,000 crores. Will we be surpassing that this time or?
Ashwani Arora
executiveWe buy in -- Sachin, can you take? So, we buy 500,000 tonnes to 600,000 tonnes of paddy. So that will be roughly -- you're right, around INR 3,000 crores.
Unknown Attendee
attendeeSo where will the topping would be coming from? Because if the numbers that you are speaking are same. So, you have guided at 10% to 15% revenue growth rate. Where do you see this growth coming from where?
Ashwani Arora
executiveSubhanshu, sorry, your voice got cracked. What was the question?
Unknown Attendee
attendeeI think on the long-term growth, you have mentioned that 10% to 15% revenue growth guidance, right? So where do you see this growth coming from? [ Will we be seeing ] the inventory levels similar to last year?
Ashwani Arora
executiveSo the guidance we have given, the double-digit growth and we are positive on that. And we will be able to achieve that.
Monika Jaggia
executiveHe said from where it will be coming.
Ashwani Arora
executiveSo it will come across geography. As you have seen in the historical, America has grown better than the other geographies. So it will be in the same mix, that's what we are expecting.
Unknown Attendee
attendeeAre you expecting it to come from higher price realization? Is that what you are expecting? Just trying to understand the levels of inventory you are trying to keep same according to last year only. So where will this would be coming from? Because you previously had increased margins.
Ashwani Arora
executiveYour voice is cracking. And can you be little slow so that we can understand your question better?
Unknown Attendee
attendeeSo like in FY '22 to FY '23, we increased our inventory by a big margin and we see good topping growth also this year. So I'm trying to understand where are you expecting the topping growth to come from? Are you expecting higher realizations?
Ashwani Arora
executiveSo as your question is around inventory, we will maintain -- by 31 March, the working capital cycle will be 250 days to 260 days. So that's the answer.
Operator
operatorThe next question is from the line of Vincent Andrews from Geojit Financial Services Limited.
Vincent Andrews
analystI have only one question. I missed the volume data for India. You mentioned something like 151,000. I think it is -- can you please once again confirm?
Sachin Gupta
executiveYes, yes. It is right. 151,000 tonnes.
Vincent Andrews
analystThen -- so in last quarter, it was only 72,000 and on a value on a Y-o-Y basis, it was 77,000 only. So how this much increase around more than -- this much increase I didn't get. Actually, it is from where this India growth happened?
Sachin Gupta
executiveSo that's 151,000 tonnes for the 6 months. That is for the 6 months.
Vincent Andrews
analystIt is for 6 months. Can you please mention for Q2 quarter?
Sachin Gupta
executiveThat is 79,000 tonnes.
Vincent Andrews
analyst59,000?
Sachin Gupta
executive79,000.
Ashwani Arora
executive79,000.
Vincent Andrews
analyst79,000. Okay. 79,000. And for international?
Sachin Gupta
executive83,000.
Vincent Andrews
analyst83,000. Okay. And one more question. Like you mentioned the gross profit margin has come down because of the raw material price increase. So can you please give the details? In Q2, the average raw material price for paddy and rice? And for the Y-o-Y quarter also?
Ashwani Arora
executiveCan you -- it will help if you can send your questions on email. Definitely, we will answer on that.
Vincent Andrews
analystSure. Sir, you also mentioned like the freight -- in the last con call, you mentioned like the freight cost has normalized. So the EBITDA margin improvement will be -- like, it will be from other cost efficiencies or from any price hike you are planning?
Ashwani Arora
executiveSo the EBITDA margin, whatever we have seen by 200 bps is only because of the decrease in the freight costs. And the gross margin, we have explained that is a result of price decrease we have taken because of the freight cost reduction and the input cost increase. So if your question is around that, will we take the price increase? That we will see in 6 months how our sourcing cost grows like in the next 3 months.
Vincent Andrews
analystOkay. Okay. So I'll send the details through the email.
Ashwani Arora
executiveSure.
Operator
operatorThe next question is from the line of Resham Jain from DSP Asset Managers.
Resham Jain
analystYes, team, and many congratulations on a great set of numbers. So, I have a few questions. So first one is, if I look at the presentation on Slide #14, you have given debtors of various businesses. And it seems the debtor days for India business has come down to 8 days. It seems quite good. Can you explain how have you been able to reduce debtor days to such extent? This looks like significantly better than your past receivable days.
Ashwani Arora
executiveSo thank you, Resham. And Sachin will answer.
Sachin Gupta
executiveOur debtors days in India from a 16-days base last year, so it has reduced to 8 days. So this is because of the better collection, which we are able to achieve and better monitoring. And we were able to have a better credit policy in place that helped us to reduce the credit days in India from 16-days base last year to 8 days this year.
Ashwani Arora
executiveAnd second thing is -- I think Sachin will add. We have done with FSSAI, the channel program. So maybe that may happen.
Sachin Gupta
executiveNo, we haven't started it now. So going forward, we are expecting that it might otherwise also get reduced once we opt for that. So, we are hoping to get it further reduced.
Resham Jain
analystOkay. Understood. So the second question is on overall balance sheet. It has improved significantly over the last few years. And despite showing a very strong growth in your top line and business, you are actually able to manage your working capital quite well in terms of absolute amount. And your debt has also come down to almost like INR 600-odd crores now. So how should one think about this number, let's say, next 2 years, 3 years, as you are expecting double-digit kind of growth? Should absolute debt number remain at these levels going forward also, INR 600 crores, INR 700-odd crores?
Ashwani Arora
executiveResham, it depends on the growth. But in a normal growth, we will be able to maintain our working capital cycle like this only to 50 days. And in future, we are working to how to reduce our debtors also. So mainly the debtor number of days are in US and Europe, and we are trying to further reduce the number of days. So more or less, the debt level will not increase for sure from here.
Resham Jain
analystOkay. Understood. Sir, my last question is on profit from associates. And I think this is pertaining to your acquisition which you did in US for Jasmine rice. And it seems you have done phenomenally well since last 1 year. I think you have completed 1 year of acquisition. And I could see for your contribution of profit, trailing profit is close to INR 50-odd crores. The company level profit would be even higher. Sir, what have you done differently because when you acquired, I think, this business had a very lower profit, but I think you have turned around it quite well in last 1 year. So if you can explain that? And when will you be buying the remaining stake of this company? And what kind of growth you see in this business, let's say, in next 2 years to 3 years?
Ashwani Arora
executiveResham, thank you. So the team has done a great job on this. Basically, fundamentally, they have worked on improving the pricing power, all the levers they have put on. And the second is the reduction in the COGS. So the freight benefit has helped us to deliver this kind of PAT. So the rest 50%, we will be acquiring in 24 June.
Monika Jaggia
executive25.
Ashwani Arora
executive25 June.
Resham Jain
analyst25. And what kind of growth one should expect? Sir, INR 56 crores is the trailing, let's say, last 12 months profit. So obviously, company level profit would be INR 112-odd crores. Sir, next 2 years, 3 years, because you have a very strong Basmati ethnic kind of presence in US and Jasmine also, in a way, gets clubbed into that category. So with your existing supply chain network and listing in retailers over there, can you scale up Jasmine also to that extent because that also is a very large kind of a market in US?
Ashwani Arora
executiveThis was one of the -- when we had bought this business to win the synergy, so this was one of the pieces. Yes. So the team is working on that, and we will synergize our distribution on this business. So definitely, it will grow.
Operator
operatorThank you, The next question is from the line of Aman Madrecha from Augmenta Asset Managers.
Aman Madrecha
analystSir, could you please highlight on how the Basmati market is currently? How are the paddy prices? And like, if you are witnessing that the prices have corrected, so can we expect some inventory write-downs, if any? Or are the prices back to the normal, which were there in, let's say, last 6 months ago maybe?
Ashwani Arora
executiveSo Aman, this year, we are expecting that there will be, I think, 3% to 5% higher cost than the last year as well as paddy price buying is concerned, but it will get almost compensated with the currency devaluation. So it will not have much impact on that. The second is the written down is -- in our business is the all-aging business. So historically, we have never written down any inventory.
Aman Madrecha
analystOkay. So for the season -- upcoming season, we are expecting that the paddy prices would remain at the similar level, maybe which we procured last year, right, or maybe 2% to 5% higher?
Ashwani Arora
executiveThat's right.
Operator
operatorNext question is from the line of Harsheel Mehta from Mehta Vakil & Company.
Harsheel Mehta
analystMine is a general question. So recently when the government introduced the floor price of Basmati at $1,200 a tonne, there were some reports in the media that India as a country has lost some market share in the exports market. Now when India as a country loses market share, does that create any sort of negative sentiment for a company like ours, which is not necessarily in this price bracket? Or are we immune from these ups and downs that keep happening because we cater to a different kind of customer and different segments? Just wanted your thoughts on this.
Ashwani Arora
executiveSo Harsheel, as far as LT Foods is concerned, we are in a premium rice branded -- and our -- 95% is above $1,200. So it has not impacted us. But from India, roughly 2 million tonnes coarse, which is less than -- or in the range of $950 to $1,000. Yes. But now it's started this $950 MEP has been set.
Harsheel Mehta
analystCorrect. So even if India as a country loses a little bit of market share, we as a company remain on [ curtail ] like our customers remain the same. There is no additional conversation with them, nothing of that sort.
Ashwani Arora
executiveWith $1,200, we are not affected.
Operator
operatorThe next question is from the line of [ Dikshan Mulchandani ] from [ DB Wealth ].
Unknown Analyst
analystSo, my major thought process as an investor is on the promoter shareholding. So, our shareholding has been decreasing for the promoters since the last 5 years. And I just want to understand that how should the investors really look at this? Because fundamentally, our company is at the highest book value. Our ROCs at like the best that it has ever been almost. So what's the thought process here? I would love to hear from you.
Ashwani Arora
executiveSo Dikshan, now we are at 51%. And as a promoter family, we have decided not to go down from here, neither we need money. We have diluted ourselves off. Initially, when the repo came and we have bought back after that 10% from market. Only I think the last 2, one was we need equity, and we have done a QIP. And it was more strategic. With SALIC, it was a more strategic rather than we need money. Further, we don't need money and family has decided not to get down from here.
Unknown Analyst
analystGot it. Just a follow-up here. I mean, our current revenues are like higher than our total market cap, and it's beautiful the growth that we have seen. I mean, I've been an investor since you were at INR 500 crore market cap. But going forward from like just the family wealth also, does the family plan to buy back some shares maybe in the coming few quarters or years? Is there any guidance there?
Ashwani Arora
executiveSo, we will keep evaluating. So of course, we are -- as a family, we are confident on our business model. But we will keep reviewing as the times come.
Unknown Analyst
analystYes. One more thing on the marketing side. Is there any sort of aggressive views on marketing we have for our US business right now? Because since we are making new higher highs on our market share, I'm sure [ I think ] beautifully, right?
Ashwani Arora
executiveWe have a very robust marketing program in USA, resulting in this kind of growth. And we will keep investing behind the brands. That's the plan.
Operator
operatorThe next question is from the line of Resham Jain from DSP Asset Manager.
Resham Jain
analystSo on the overall cash generation and capital deployment going forward, the trailing cash generation suggests that you will generate close to INR 800-odd crores cash this year and next year. So next 2 years, let's say, INR 1,400 crores, INR 1,500 crores. How are you planning to deploy this capital? Because debt now has come down to INR 500 crores, INR 600 crores and the overall dividend payment is also not that high. So how do you plan to deploy this capital, let's say, over next 2 years, assuming you'll generate INR 1,500 crores, INR 1,600 crores during this period?
Ashwani Arora
executiveSo, Resham, as we have just given the guidance in our presentation that we will be giving dividend 10% to 20% on the consolidated profit. Partly, it will go to the growth and partly, there'll be maybe some inorganic opportunity comes and we may use. But this is the broader guidance we are giving. Of course, the dividend will grow.
Resham Jain
analystOkay. Because last 3 years, 4 years, you have strategically reduced your debt considerably. But now even if you pay 10%, 20% dividend, the scope for further reduction in debt is not there. So, I was just thinking what are -- because these are large capital which you'll be generating over the next 2 years. So that is what I was thinking. And incremental growth also is 10%, 15%. So for working capital requirement also, the requirement may not be that large.
Ashwani Arora
executiveSo in that case, if any, like 10% growth, as you said, we will not be needing this kind of money, so neither we should deleverage further more. So then the only option is to give dividends. So that will happen. But it depends, again, as I said, sometimes inorganic opportunity comes like we have bought 2 years back this Golden Star brand. So broader guidance, we have kept 10% to 20%, Resham.
Resham Jain
analystOkay. Understood, sir. And any CapEx plan, sir, over the next 1 year and this year as well, '24 and '25?
Ashwani Arora
executiveSo CapEx will be same like depreciation, around INR 100 crores.
Resham Jain
analystOkay. Understood.
Operator
operatorThe next question is from the line of Mohammed Patel from Care PMS.
Mohammed Patel
analystAm I audible? Yes, sir.
Ashwani Arora
executiveYes. Yes, Mr. Mohammed.
Mohammed Patel
analystYes. Mr. Sachin, can you give me the volume number for Y-o-Y last quarter, India, International?
Ashwani Arora
executiveWhich quarter?
Mohammed Patel
analystLast quarter. Q2 '23.
Sachin Gupta
executiveQ2.
Mohammed Patel
analystQ2 '23.
Sachin Gupta
executiveOne minute. So last quarter, the Q2 numbers were 75,000 tonnes of India business and international, 69,000 tonnes.
Mohammed Patel
analystAnd the realization?
Sachin Gupta
executiveThat was India, INR 57 and international INR 135.
Mohammed Patel
analystOkay. And what is the update on the SALIC deal? So deal is completed, Mr. Mohammed. So any specific questions? How are the discussions progressing now versus last quarter?
Ashwani Arora
executiveYes. So that's positive. We are moving forward. Yes.
Mohammed Patel
analystOkay. One last question was with respect to freight cost as a percentage of sales and ad spend as a percent of sales for this quarter versus last quarter, if you can give that?
Sachin Gupta
executiveSo, my freight cost as a percentage to sales this quarter is 4.5%. And in the immediate preceding quarter, it was 5.1%.
Mohammed Patel
analystAnd ad spend?
Sachin Gupta
executiveYes?
Mohammed Patel
analystAd spends?
Sachin Gupta
executiveAd spend in this quarter -- I have an ad spend of 1.3%. And immediate preceding quarter, it was 2.3%. And overall, this half year, we have made an ad spend of 1.7%.
Mohammed Patel
analystOkay. Any targets for ad spends for this year?
Sachin Gupta
executiveSo this will remain in this range, 1.7% to 2%.
Operator
operatorThe next question is from the line of [ Vipul Kumar Shah ] from [ Sumangal Investment ].
Unknown Analyst
analystThere is a substantial reduction in other expenses this quarter as compared to same quarter last year. So it is mainly due to freight, or is there any other one-off also?
Sachin Gupta
executiveSo it is mainly due to the freight. So the freight was in last year. The same quarter, it was INR 238 crores. This has reduced to INR 89 crores. So, there is a reduction of almost INR 150 crores.
Operator
operatorThe next question is from the line of [ Mahesh Atal ] from [ Atal & Associates ].
Unknown Analyst
analystSir, my question would be majorly on the macro trend. See, currently, right now in India, we see the festive season for this quarter and then the next quarter, there would be Ramadan coming. So for the H2 overall perspective, do you see some shoots where you can see the demand going up for Basmati as a category? This is my first question. Second question, altogether the Basmati segment, do you see that there is a kind of spending coming from Tier 2 and Tier 3 cities also because it's generally an urban product? As such, do you also see Tier 2, 3 towns getting into this so-called the luxury spending and all? Is that thing coming up? Can you please throw some light on this?
Ashwani Arora
executiveYes. Mahesh, historically, we have seen that H1 to H2 is 45-55 ratio. So, we are expecting the same. So as far as you said Ramadan and all these things, so it's a very regular consumption. And as a category, if you see as per euro monitor, the global consumption for Basmati is growing more than 5% in volume terms. So this we are expecting to -- that's what's happening. And we see -- we are positive that this consumption growth will keep happening and -- yes.
Unknown Analyst
analystAnything in India perspective, sir? Do you see any Tier 2, Tier 3 cities growing in that and consumption growing in those parts of the world?
Ashwani Arora
executiveYes. India is a high-growth market in terms of -- so it's a high-growth market as compared to international markets. So here, the volume growth is in the range of 8% to 10% as per Nielsen.
Unknown Analyst
analystAnd what would be your vision to take the market share in India, sir, which is currently 30-odd-percent?
Ashwani Arora
executiveWe are positive. We are progressing, if you see...
Unknown Analyst
analystWhere do you want to end this financial year as well?
Ashwani Arora
executiveI will say we will keep working hard to improve our market share. That's what any business will inspire or aspire to do.
Operator
operatorThank you. Ladies and gentlemen, as there are no further questions, I would now like to hand the conference over to management for closing comments.
Ashwani Arora
executiveThank you so much for joining us. Thank you.
Operator
operatorOn behalf of Motilal Oswal Financial Services Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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