Marqeta, Inc. (MQ) Earnings Call Transcript & Summary

May 18, 2023

NASDAQ US Financials Financial Services conference_presentation 30 min

Earnings Call Speaker Segments

Ramsey El-Assal

analyst
#1

Okay. I guess our next session is with Todd Pollak Chief Revenue Officer at Marqeta, Todd, thank you so much for joining us. It's great to have you here.

Todd Pollak

executive
#2

Thanks for having me.

Ramsey El-Assal

analyst
#3

Relatively new join at Marqeta, also haven't seen you on the circuit as much as some others. So give us a little word on your background and your role at Marqeta. What you do there? What're your responsibilities?

Todd Pollak

executive
#4

Yes. So I spent the last 4 years in my career as a Chief Commercial Officer at Ancestry. And I ran basically all revenue, I mean, in all of marketing, all of operations and essentially anything related to sort of the monetization of the business. Prior to that, I spent 13 years at Google, in retail and financial services, I was a Managing Director there. So had a good broad cross-section of experience with fintech and working with different business models and really trying to understand why the company exists, how do they position themselves in the marketplace. And joined Marqeta back in December of last year. And my responsibilities here are essentially closer to what I did at Google, which is mostly go-to-market everything related to pricing, packaging, all the business development, partnerships, marketing, I think that covers most -- there's some other stuff in there, but that's most of it.

Ramsey El-Assal

analyst
#5

The term embedded finance is one that's come up a couple of times at this conference, not the least of which is because I'm bringing it, but others have brought it up as well. It seems to represent kind of encapsulate Marqeta's sort of broader market opportunity. What does that term mean to you? Is it fair to say that that's a trend that exists out there that you guys are relatively well positioned to facilitate.

Todd Pollak

executive
#6

Yes. So I think embedded finance means different things to different people. So my answer might be wildly different than everybody else you've heard from. Look, I think my first experience with embedded finance was in the '80s when I was watching Back To The Future, like Marty McFly walks into the coffee shop on the corner and he's like give me a tab and the guy behind the counter is like you have to order something first, that's embedded finance, right? Like that coffee shop is providing a financial service to somebody that's local that they have a relationship with in the community, right? They're willing to extend credit and there's no bank in between, right? And they know that they're good for it. If you fast forward to sort of like modern day embedded finance, what I think about is sort of like what's happened, there's been this massive transition in the workforce. And I would say, over the last 5 to 10 years, you've seen this tremendous shift from W2 workers to gig shift economy and hourly wages. And historically, banks have not serviced very well, folks who need credit, they want to build credit, et cetera. And when you have something that's moving so quickly, like 47% of the workforce now is gig shift workers. Generally, there's a gap in the marketplace between the services that are provided. Banks, in this case, are not willing to provide those services and someone that needs to step into that breach. And what we're seeing at Marqeta is corporations willing to take on that responsibility. And this makes sense because historically, if you think about what a corporation does for workers today, it's health care, it's insurance, its retirement planning, right? All of that has been taken on by the corporation. And so it's natural for the [ progression ] to be the day-to-day management of financial services. And so when I think of embedded finance, it's really this transition from a bank typically trying to get information from a company about someone's viability to moving to the company itself actually having the information and being more qualified to assess whether or not they should extend credit or financial services. And examples are things like an Uber that's doing an Uber Pro Card where a driver can cash out at the end of every shift and get paid. And so we see this, I would say, not only accelerating, but probably 50% of the deals we've done in the last 2 quarters are embedded finance related.

Ramsey El-Assal

analyst
#7

Changing tracks a little bit. You guys had called out that bookings in the first 3 quarters of 2022 came in a little bit light. You've obviously made some important changes and everything sort of back on track. Let me go back in time a little bit, speaking back to the future. And just give us a little bit of a narrative about what kind of happened there and how you're addressing it basically?

Todd Pollak

executive
#8

Yes. Look, all companies go through inflection points. I think Marqeta going from a hyper growth company, that was sort of like in '21 and '22, you have COVID, demand far exceeds capacity and supply. And as a result, you operate in a certain [ manner ]. And I think at the time, the way the organization is set up, the incentives that you provided were company based, not personal based, meaning most people are getting comped based on a company goal, not on a personal or individual goal or performance, which is not typical for a sales force. I would say the second thing is the organizational structure. At the time, you had distributed functions all over the organization. So the way a customer would experience Marqeta was essentially like you talked to a BD person, that BD person would then send you over to a customer success person. That customer success person would sort of pass you over the delivery person, they would onboard you, you get pushed back to the customer success person. So it's like just a lot of back and forth. And similar to sort of like in the '80s, where like GM, we do all they push [ cars ] through the line and then 40% of the factory floor would be like dedicated to rework. And so we were very similar, like everything that would go through the line to get to market. You have to go back and fix it because what the service sales person promised is not necessarily what we were capable of delivering. The bank would not necessarily really understand what the customer is trying to do. And so it's -- I think those 2 things have been probable [indiscernible] which I would say sort of [indiscernible] occur for Marqeta. One of the great things about the company is its flexibility and its ability to customize and do very unique things and in the early stages of a company when you're in like this type of growth with people that come to you, super tech savvy, they have great marketing capabilities and success with customer experience. Those customers are great customers for Marqeta. The problem is everything is custom. And so it would take 12 to 18 months to get everything to market. Now the use case is brilliant. Those programs scale and they wind up being long-term phenomenal customers for us. But you can operate in the phase we're now, which I would call scale growth. And so this -- companies go through inflection points. I would say we have to make changes [indiscernible].

Ramsey El-Assal

analyst
#9

Yes. Maybe we need a mic, yes now your mic is not picking up your voice clearly -- in that context, I think one of the 2023 priorities is to accelerate sales. What does that mean ? You talk about the specifics of that strategy -- is it just about more staff? I mean you mentioned some changes in the compensation plan, productivity, new channels. What does that mean accelerating sales?

Todd Pollak

executive
#10

Yes, I think there's a couple of things. So look, the 3 things I talked about, right, incentives -- so what do you pay salespeople for? Essentially you pay them to educate prospects and customers and reduce the time it takes them to buy. That's what you're paying for, accelerated time to contract. And -- so just changing the incentives to the individual, making it more of a competitive environment makes a huge change. The second thing that we've done is we've reorganized the company. So we've taken all those disparate functions that have sat outside of go-to-market historically, and we've moved them into go-to-market. So we've done what's called potted the teams. So you have customer success sitting with a business development person. And the benefit of that is essentially that you are no longer sort of as a BD person, you're selling something, thinking very short term about the opportunity ahead of you. When you pod, you are forced to think long term about the customer relationship. And so because you know what you sell is going to be delivered by your teammate and that you are going to maintain your relationship with that customer. The likelihood that you will promise them something that is unlikely to happen is very low. And that's like historically a huge problem in sales. So a huge change for the company, big change in the way we go to market. The third one, I would say, is around the customer approach to everything. What you look at and you see if you go across whether it's expense management, whether you go across consumer financial hub or you look at supplier payments, 80% of the constructs that we do are the same. There's 20% maybe that everybody does, that's a little bit unique. And so getting to a more standardized way of going to market is the third big change. And standardization for some people at the company sounds like a dirty word, but that's how you grow and you scale, you have to get to [indiscernible] through so you can get your time to value reduced. And I think today, we're at something like 12 to 18 months' time to value, and it's a hyper-focus of the company to try and reduce that. So...

Ramsey El-Assal

analyst
#11

You said time to value. Is that like bookings to revenue?

Todd Pollak

executive
#12

Bookings to revenue.

Ramsey El-Assal

analyst
#13

Okay. That's very interesting. So -- and presumably with all these changes that you've made, that cycle has tightened quite a bit. I was going to ask you to kind of walk us through the typical sales cycle -- and how do you get from signing on the dotted line to actually generating revenue? It sounds like you guys have been putting a lot of thought behind how to optimize that process. Is that a fair assessment?

Todd Pollak

executive
#14

That is a fair assessment. Yes. Yes. So the way I think about it, historically, the typical sales cycle at Marqeta takes somewhere between 3 to 6 months. And this is one of the few sales in the world where you can walk into an organization that's not typically familiar with payments or credit cards or whatever it might be, and you can say, "I have money that I could give to you." And it's based off money you're already spending. So there aren't a lot of companies that show up and say, "Hey, usually, it's something like fictitious ROI that you'll get through cost savings and efficiencies, right? Like the real answer here is -- if you have $17 billion in payroll in the next 5 years, I'm going to give you back $0.5 billion. And it's real. It's not some projection. That's what it is. And so -- first is explaining the opportunity to the customer, educating them why is payments important? How do you use it, et cetera. I think the second thing is really thinking about like how do we align our solutions, engineering, organization, and this is important because most of the companies that we do business with are not payments companies. And so they are learning about this for the first time. So we have to educate them. So making sure that we're involved deeply as an expert, understanding and helping them understand, this is the business that you're in. This is the size of the opportunity. These are the mechanics of how it works, and this is what Marqeta is capable of doing. And the more sophistication the customer has, the less time you have to spend educating them. But generally, the process lines up with them saying we want an MVP, something that we want to do, that's the first. And one of the nice things about Marqeta is where you start is rarely where you finish. We wind up doing multiple deals with all of our customers, which is, I think, unique.

Ramsey El-Assal

analyst
#15

Here's a question for you. Would you rather customers choose to be managed by Marqeta or powered by Marqeta? And maybe embedded in your answer describe just the level of set exactly what the difference is for folks because it can be a little bit tricky.

Todd Pollak

executive
#16

Yes. So managed by Marqeta is essentially services on top of processing. So the way to think about it is program management. So risk management, risk control, anything from handling the bank to handling disputes, the call center, IVR, we're doing anything fraud reduction and it ranges from all of those services to additional things that we do. That's managed by. And that is essentially processing plus services, as I said. In a powered by relationship, you are essentially just doing bare metal processing. And there are customers who are highly sophisticated and already at scale. And as a result, they either have a program manager or they program manage themselves. And so the ability to do business with both is incredibly important. I don't value one over the other. I actually think of them as a continuum. And that's one of the -- I think one of the huge advantages of Marqeta. And it's -- when you are at the [indiscernible] of the market like a growth company and your Series C fintech, your capacity to manage the fraud, the risk of a financial services program is very limited. So you need someone like Marqeta and managed services and program management to get that program up and running, help you navigate the bank, the regulatory environment and manage the program and how the customers are going to react once the cards are in their hands, whether it's virtual or physical. Then over time, and we see this with almost all of our customers, the more they do business with us, the more they learn, the smarter they get. And eventually, they start to realize, well, maybe there are some things here that I can do myself. And so they start to pick off things that are important to them and everybody is different. It depends on how much they value the customer experience. And so they might say, well, we want to do the call center because we prefer our dedicated agents to answer questions for our customers as opposed to outsourcing to a third party. So the way to think about managed buy to powered by, it's a broad spectrum of services that are available that enable us to service different companies, different industries in different phases of complexity and sophistication. And ultimately, what it enables us to do is transition with them and not get pushed out because we are a only one thing for everybody.

Ramsey El-Assal

analyst
#17

Interesting. Okay. So it's not either/or it's a menu of basically different items of 2 poles basically. And it's in the launch, I would say. And the like...

Todd Pollak

executive
#18

And you get people who are in the middle, right? Like it's -- most of what we do now, I would say, is like powered by plus. There's always some things that we're going to do on top of managed services, and some things that our customers want to even our most sophisticated customers. And the way to think about it is like it's a traditional outsourced versus in-house decision. And it's -- they run the economics and they make their decision about how they want to manage their cost and their balance sheet.

Ramsey El-Assal

analyst
#19

Block obviously, is a significant partner of yours. Maybe just also to kind of level set with everybody here. How does Marqeta support Square or Block on their user to calling them flop? And how has the partnership evolved over time? And I guess the end of my question there is, in what ways can the relationship sort of deepen as we move forward?

Todd Pollak

executive
#20

Block's a fascinating customer. And I expressed earlier sort of like what is a great customer for Marqeta. Block is like the ideal. And what I would say is like they have incredibly powerful and incredibly sophisticated software engineering talent and capacity, right? And as a result, what they want is extreme flexibility. And so they're great partners for Marqeta, right? We are a cloud-based API for its modern prior to issuing platform that has lots of flexibility. So for Block, because they are so sophisticated from a technology perspective because they're a great marketing company and because they have just like real understanding of customer UI, like the experience that you actually get. That's really the difference in their product. It's how you use it versus the services that are available, right? Because there's thousands of competitors, but they're the winner. So what really makes it a great partnership as you get Marqeta, where it's -- we can do anything that they want to do, and they can configure it in any way they want in their experience. So it's not the traditional banking relationship where you say, here's a co-branded card. And if you want to access that information, you have to go to the bank's app. That's traditionally how banks offer co-branded credit cards. For us, it's how do you want the experience to look. It's completely embedded in the Cash App experience, Marqeta's white labeled. It's in the background. Nobody knows who Marqeta is. So for us, we just keep adding services, and that's been our strategy. It's keep adding as many capabilities, capacities of banking and money movement, right, enable them to get money in, so direct deposit accounts. We're working with them on both rewards programming, like how do you incent people to use the product more frequently. We've launched Square Seller, the seller card, obviously, in Canada. So we go international with them. We launched the Cash [ Actincard ] last year. So there's all these things that we continue to do with them. And there are -- like I said, they're the ideal customer, right? If you think of any company that looks like them, and there are hundreds, ultimately, it is they are pushing us as much as we are pushing them. We are innovating together, and we are learning as we go. And so that's -- in my mind, that's the best partnership you can possibly have.

Ramsey El-Assal

analyst
#21

So maybe putting Block aside for a second. How important is that flexibility in the sale? I mean, are your customers really looking to you because hey, they could go to a more traditional vendor who would just give them sort of something that's somewhat clunky and say, here adopt this versus sort of like you guys saying, like here's a bunch of lego bricks, build your own. How is that -- is that, in essence, the value proposition or...

Todd Pollak

executive
#22

I think -- yes. So I think historically, that was the value proposition and probably one of the reasons when I say like we got to this inflection point, right? We talked about '21 and '22, where everything slowed down. At some point, you burn through the early adopters. Early adopters are generally the most technology savvy. They're the ones who generally understand what they need, their payments savvy. They have huge payment teams and what they're looking for is just a technology provider. So take like an Instacart or someone like that. These companies are wired to do business with the Marqeta. But eventually, when you burn through that TAM and you get to sort of like, okay, now I want to go do business with, I don't know, pick any multichannel retailer, right? Who's got legacy systems, legacy technology. They don't have great engineering teams, how do you express to them that you want to do this payments program that's going to be phenomenal. And it's going to be embedded in their experience. So -- if you think about sort of like the opportunity and where we're going, I would say having the ability to do everything completely bespoke for one end of the market, phenomenal. But what we really need to get to is, like I said, 80% of what we see across all of our customers and there are hundreds of them is common and standard. And so what we've been working on is -- how do we get and line up? We know this bank will assess this credit box. And in this program, this construct, mean like this bin, whether it's commercial or it's consumer -- and then we know it's expense management. So it goes, this is it. Like this is your partner, you can have you stood up in 90 days. So that's where Marqeta is going. And where I think we have seen competition historically is either -- at either end of the spectrum, it's you either get competition to someone who's not as flexible as you from an API perspective or capabilities perspective, or it's I have a point solution that can be up and running and it's not flexible. It's basically an app that works out of a box, you customize 10% of it and you're ready to go, and then it's at the lower end. So it's having the ability to do all those things. And we have historically been very good at the mid- to upper echelons. I think we're moving what I would call a down market, but it's really for smaller, less sophisticated customers who are really looking for like a quick-to-market easy button.

Ramsey El-Assal

analyst
#23

Expand a little bit on competition. And what is your view of the competitive landscape? Who do you guys go up against? I think you have a differentiated offering. There are others out there maybe trying to choose the [indiscernible] at the same time. What do you think about competition? And what differentiates Marqeta?

Todd Pollak

executive
#24

Yes. It's funny. I would say we see different competitors depending on the industry that we're in and the size of the company and the level of sophistication that they have around payments. So typically, what makes Marqeta unique is that we are one of the few players coming to the table, that is not just a processor, but also a program manager, has the bank, will give you end-to-end services to scan up a program or, as I said, somewhere in between, we would say, you can own these things, we'll keep these things. It depends on the balance of what you want to do. The other thing that we can do that I think is unique to Marqeta is it's debit and prepaid. Generally, it's international and it's now credit with the acquisition power. So we are one of the very few that regardless of what you're trying to do, we are a player, and you should be evaluating us. The other part of it is if they're thinking future forward and they're big enough sophisticated enough customer, and these are the customers we want, they're thinking not about like the program that they're going to stand up tomorrow, they're thinking about where they're going to be in payments in 5 years and how many providers do you want to work with? Like if I go back and I look at like legacy technology companies that have built massive payments infrastructure. They have teams of people, thousands of people who are dedicated to payments and you know these companies. Essentially, all of them have cobbled together. This is like the traditional software marketplace. Like you've gone to 20 different providers, you hired consultant systems integrators and you've built this complex unique stack, and you can't get out of it. You're stuck. So what you see is like if you are thinking smart forward and you look for the first time thinking about payments, Marqeta is the answer. If you go ask those companies who are legacy players like can they get out of their stack, most of them will say, no, until it's so painful that they'll do it. And then they want to work with Marqeta. Everybody wants one provider. We are one of the few, if not the only, I would say, in the market that offers end to end. And our strategy is bearing this out, you see it like 2/3 of our deals that we're doing are expansion deals with existing customer base. 1/3 of them are outside of the United States. So we are doing things that very few companies can do themselves. And so it's -- to me, the competitive landscape is literally with a bunch of players who can do a piece of what Marqeta can do, but none has the horizontal view of the market that we have.

Ramsey El-Assal

analyst
#25

You mentioned credit, and that's a relatively new area for you guys. Help us think through sort of the demand side of the equation there? You've obviously gotten to that business for a reason. What are some popular use cases or interesting use cases that you're seeing that really drove you to get involved there?

Todd Pollak

executive
#26

Yes. Great question. So look, I think we have historically offered secured credit, and we did credit processing, but we did not do credit program management. And so the real value add for a company that's getting involved in payments from the get-go, if it's an initial new sale, they are interested in program management because they don't know how to manage the bank. They don't understand the regulatory requirements. They don't want to manage the networks. And so they come to us and we can stand them up. On the credit side, historically, we've not been able to do that. Power gives us that capability. I think the really interesting way to think about credit is not historically the way credit has been thought about, which is like -- there's a co-brand program, you need a bank partner. Here's a credit card that has some rewards program and there's a credit limit based on your income. That's like 99% of the market. What's really interesting to think about is that gig shift worker problem, right, which is how do I become creditworthy in the United States if I'm an immigrant or if I am underbanked or thin-file client? And you have to graduate from prepaid to some kind of credit building to some form of credit if you're going to get a loan in this country, right? And so one of the nice things about what we're building with respect to Power and all the banking and money movement capabilities is not to think of them as like we're going into banking and money movement because we want banking and money movement to be a huge business for us. These are capabilities like we were talking about, Legos that can be attached to constructs. So I can have a credit card with a direct deposit account attached to it. And that can be a secured card to start. But over time, I can use Power's capabilities to say to somebody, I'm going to use your workforce history. So I know how often you work a shift, I know how often you complete a shift. I know how long you've been working here. I know how reliable you are. I know the quality of your reviews your 360 reviews. So I'm more qualified to determine whether or not to extend your credit. So what I can do is with the credit construct that I am involved in 30 days, I can have a dynamically changing credit limit. You've earned $700. That's the money you have today. But because I know you have -- you've worked the last 30 days, every day and you work 6 hours a day, now I'm going to extend you $400. Nothing has to happen on the back end. You have to apply for a loan, you don't have to do anything. Magically in the background, you have 2 balances now. One is your earned wages and one is your potential that you can take either early access to wages. So they really are secured, or it's [ I am lending you ] this loan because I think that you're good for it, right? And so it opens up all these unique possibilities in the market that didn't exist before. And so if you think about that gig work or shift worker opportunity to 47% of people that are out there, that are living paycheck to paycheck, that can't get credit, massive opportunity. And so for me, it's not about like how do you go and take the legacy business. It's how do you go build businesses that never existed before. And the market has responded. We are -- there's a number of customers that we will stand up and announce in the next couple of months that are doing exactly that with credit.

Ramsey El-Assal

analyst
#27

Do you think that traditional FIs and banks will start to need those types of capabilities. I asked that because there's always this TAM in sort of like, wow, the TAM of card issuer processing and banks is massive, Marqeta can just take. But going up against the large kind of commodified into your point, cookie cutter box card issuers, it's tough. But will that be the thin end of the wedge where the bank says, you know what, I actually need those types of capabilities, too. But I guess, there is another way of asking like, talk about the bank opportunity for Marqeta.

Todd Pollak

executive
#28

Look, I would say, banks are really smart. They follow the money. And the reality is like in all markets, the economics come to bear at some point. And so if you think about where the market is today, its very easy to sit as a large bank with your current processor and your current programs that you're supporting that are traditional. The market isn't challenging you yet. But as you start to think about these upstarts, maybe 5 years ago, it wasn't that interesting and they were ignoring it and looking the other way and saying, well, now, somebody is modern processing capabilities, they're interesting, but we don't need them in order to be successful. I think now that you're seeing corporations stepped into the breach and say, I am going to take this on, and I'm going to have a direct relationship with either my employee or my customer. And the bank is in the background. At some point, that market comes so far that is even possible to ignore. And I do believe over time, when they're ready, the large LFIs will say we need these capabilities, too. And I truly believe that we have great relationships with all large banks today. We talk to all of them. We have relationships with all in different capacities. We're constantly in communication with them about working together. At some point, I have no doubt that Marqeta will become a part of their stock. But couldn't possibly say when.

Ramsey El-Assal

analyst
#29

What about the international opportunity? How is that -- how do you think through that?

Todd Pollak

executive
#30

I love the international opportunity. I'll tell you why. So I think every customer we have is pushing -- almost every customer is pushing us to go internationally. One of the nice things about that is we have sort of this amortized market entry position. So most people have to go and invest in advance to open up a new market and you have to take that risk. Marqeta doesn't actually have to do that. What happens is our customers push us. So Uber is all over the world and constantly opening up new markets. We have Western Union who went from Europe and is coming back to the United States. So there's all these customers that are pushing us to go to Canada or wherever it might be. And as a result, we don't have to make those choices -- you see patterns. It's -- everyone wants to go to the same markets. Everyone has done the same research. So if you see your customer base and you've got this broad swath of people pushing you into new markets, and they're all pretty common. It generally lets you know there's a good opportunity, and that enables us to invest. And so that's been the strategy. And as I said, 1/3 of our deals last quarter were from the EU. So...

Ramsey El-Assal

analyst
#31

Interesting. And you also -- it's not the heavier work to get into a new market. That's why I wanted to ask you that as well. It's not like you got to go through a bunch of licensing, a bunch of [indiscernible] basically.

Todd Pollak

executive
#32

Depending on the model you are in. If you're doing power buying you really -- you don't need a money lending license, you don't need any -- it can be relatively fast -- depending on what the needs are, but yes, you're right.

Ramsey El-Assal

analyst
#33

Fantastic. Terrific conversation. I really appreciate it. Thanks so much for being here.

Todd Pollak

executive
#34

Thanks.

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