Mastercard Incorporated (MA) Earnings Call Transcript & Summary

March 5, 2025

New York Stock Exchange US Financials Financial Services conference_presentation 35 min

Earnings Call Speaker Segments

James Faucette

analyst
#1

All right. Let's go ahead and get started. Good morning, everybody. Great to see everybody here to kick off the third day of the 2025 Morgan Stanley TMT Conference. Very pleased here to have Johan Gerber, Executive Vice President of Security Solutions for Mastercard. Before we get started, with Johan, I'm James Faucette. I run fintech research here at Morgan Stanley. And before we get dive in with Johan, we're going to -- I do have a quick disclosure to read. Please see Morgan Stanley research disclosure website at morganstanley.com/researchdisclosures. If you have any questions, please reach out to your Morgan Stanley sales representative. So very excited to be able talk to you today. I was mentioning earlier, I hit for a while, I covered networking equipment, so like Cisco and other things, while also covering Mastercard. And I always felt like the -- all the conversations around network security and security initiatives generally. People had an underappreciation of Mastercard and the work that you do and a lot of the capabilities that you have in-house, or you've added over the years. And so this is going to be a fantastic conversation. And it's interesting because in investors' minds clearly all of the capabilities that Mastercard can bring to bear and within the broader bucket of value-added services are very forefront in people's minds. So thanks for joining us, Johan.

James Faucette

analyst
#2

So maybe I'll start. Can you tell us a little bit about your background and area of responsibility within Mastercard?

Johan Gerber

executive
#3

James, first of all, thank you very much, and thank you for the opportunity. You're right. They don't let us out too often. Given we're living in the dark side of the moon a little bit. Is if we're all the -- sometimes all of the bad stuff sometimes has happened. But I will -- hopefully, we'll get into this a little bit later, it really is a bad opportunity and how do we achieve and benefit from the opportunities that are out there. We're doing so with a long-term security mindset in place. But just a little bit about myself. It's a bit of a journey. I've been with the company for 25 years, originally born in South Africa, I was a police officer for about 10 years, and I think I just got lazy of chasing these criminals -- there must be away with technology to kind of make it a lot easier. I joined a company called Europay actually in Europe, which ran the Mastercard brand. In Europe, there was a very first acquisition that Mastercard made and that's kind of how I came into the company. And as part of an agreement I had with one of our account managers, I met a guy for lunch -- or hadn't meet this guy for lunch, which was the CEO of Brighterion actually, a company from here that we eventually acquired, and he told me this thing about AI. This was back in 2003. And I tell you I was hooked. I immediately changed jobs into our product development world. And since then, it's been 25 years building product, doing various things. So it's been a very exciting journey that we've been on up to now.

James Faucette

analyst
#4

That's really interesting. What we were just mentioning is. So you started talking to the team at Brighterion in 2003 or so?

Johan Gerber

executive
#5

Yes.

James Faucette

analyst
#6

And what year the Mastercard finally acquire them?

Johan Gerber

executive
#7

Yes.

James Faucette

analyst
#8

They finally acquired them probably like 2000...

Johan Gerber

executive
#9

2017.

James Faucette

analyst
#10

2017. Yes, that was a good acquisition. So let's talk a little bit about Mastercard's value-added services and solutions and give us a little more insight into the breadth of services and then specifically the security component?

Johan Gerber

executive
#11

Yes. Look, this is a really exciting part of the business. And in 2024, we had a restructure, an organizational change in Mastercard, where we actually brought all of -- all of the majority of our value-added services together. Just to give you a little bit of a sense of the impact here, it's just shy of about $11 billion in '24. It represents about 38% of the company's revenue, growing at a very comfortable clip of north of 17% and the interesting thing is we're only 2% penetrated in our TAM at that amount, and about 7% penetrated on our SAM or serviceable addressable market, which means we have a lot of opportunity to grow. Since 2019 in security solutions alone, which is My World, we were able to convert more than 30 billion from TAM into SAM. So we've got penetration deeper that we can grow into. And we also have opportunity to go perhaps wider into a broader TAM by converting some of these things over. As I say that, our focus is not to say how do we get SAM as big as possible. Our focus is how do we make payments beta, how do we get that virtuous cycle of differentiate our core value propositions, win more per share that produce more transactions, more data that feeds our data services and you've got that virtuous cycle that kind of feeds off now that that's really where we want to go. And if in that opportunity, we need to convert more of this, we'll, of course, go after it. I think there's still a lot of opportunity left for us there. But to give you an indication of what's in there, of course, security solutions, and we're going to talk about that a little bit in more detail about that later on, so I'm not going to spend time on it now. But something else is our customer acquisition and engagement.

James Faucette

analyst
#12

Right.

Johan Gerber

executive
#13

This is where we do marketing services, loyalty, personalization, Dynamic Yield is one of the very interesting acquisitions that we made there. They do personalization for something like Starbucks, for instance. That's in that bucket. We've got a Business Market Insights Group, where we have our consultancy services, a lot of our analytics products in there, our economic institutes in there. We do a tremendous amount of processing analytics, targeted analytics. There's a lot of work in there that we just spent time with our customers to really understand the operations, the markets and how do we help provide them with guidance. And then in addition to that, we add things like our open banking platforms, our authentication and digital processing platforms. So there's a pretty big world that's altogether sitting in that world. Now prior to 2024, you can almost think of it that we spend a tremendous amount of time at building out the portfolio of services, and we've built a pretty strong portfolio. That's how we got to that $11 billion number. With the change in 2024, that focus is now on how do we really hone down on getting that virtuous cycle going? And how do we make a big difference in the lives of our customers, our banks, our merchants and various other stakeholders in the chain. And just to give you an example of how the narrative has shifted. In the past, I would show up at a customer and we'll tell them, look, we can help you with fraud services before, during and after the transaction. And my colleague from customer acquisition and engagement will show up and talk about how we are happy with engaging customers and getting them to spend the loyal services and personalization makes that so much more of the conversion rates better. Now we tell a story of we can help you acquire customers. We can onboard them safely. We can activate them with our loyalty services, authenticate them, manage their fraud. And if something goes wrong, we catch them on the back end through our dispute management services and our -- so the value proposition and the narrative of how we show up in front of our customers as an integrated is just so much different, and I think that's when is the most exciting part of how this just really changes the way in which we take our products to market.

James Faucette

analyst
#14

So let's -- so that's generally the -- as you said, is like kind of the overall capability and breadth. And as you said, it's really been interesting to see how you've work to add functionality and abilities that allow you to increase your SAM within that TAM. But let's talk a little bit about your direct purview and what is the strategy? Like what's the go-to market? How do you interact with your clients, what -- just that sales process.

Johan Gerber

executive
#15

So the way to think about solutions, let me start with the strategy, and I'll tell a little bit more of what's in there. If we think about the opportunity that's ahead of us, the opportunity that's being brought together by the evolution of digitalization, AI new technology. I mean, what we can do now is incredible experiences for customers is how many more people we can bring into the digital economy. What that would mean for our secular shift ultimately is phenomenal. The way we think about security solutions is how do we get access to that opportunity and maximize the benefit of that opportunity, but in a long-term sustainable way is by security by design embedded security in these things. Mastercard has been around for well over 50 years now. So we take a long-term view on this, and we feel it's very important if we want to bring 1 billion people into the digital economy. And the first variance is one where they get scammed, they get hacked, they get abused online, we will lose them forever. So we really take a very thoughtful process to say security is a business enabler and a thing that will stay in our business growth in the long-term. And that's why this is so important for us. And that's why you will hear us always talk about layers of security. You will always talk about embedded security, security by design. We feel that's fundamental if the world wants to benefit over the long-term, we're going to have to do this. So that's all about the strategy and how we think about these things. And as we think about our strategy, where we at capabilities, that's always in our mind. That's why cyber is such an important piece. Digital is the biggest part of our growth. Cyber and identity, massive opportunities in those. That's where we've invested pretty heavily. The areas in My World that we cover as part of security solutions include our cyber world, recorded future acquisition, RiskRecon acquisition, Baffin Bay acquisition, a bunch of products that we build ourselves. We've got fraud and financial crimes, which is more looking at our transaction level of services, looking for fraud, looking for scams, looking for compliance, things like anti-money laundering, is in there. We've got an Identity Group as well. When we look at digital identities, we're looking at authentication, tokenization a lot of those areas. And then we've got what we call our dispute and customer engagement area. So this is what happens if something goes wrong. How do I get my money back? And that piece is very exciting because it has grown from just disputes and what we do charge backs to actually subscription management to how do I get digital receipts, how do I actually just to have more transparency in the post transaction base, how do I digitize beyond the transaction. And so that's a little bit of kind of what's in that world. It's an exciting area that -- it also grows pretty nicely. It's the largest part of our services bucket is actually in here as well. So it's a really exciting part, but it's a fundamental part to how we see we will grow our business in the future.

James Faucette

analyst
#16

So I want to spend a few minutes here just diving a little bit deeper into some of these areas within security solutions. Let's -- you mentioned it just a moment ago, fraud and financial crimes. What kinds of measures does Mastercard take to ensure the security of digital transactions to protect against fraud. Can you kind of give us an example of a transaction and how that process works?

Johan Gerber

executive
#17

Yes. This is really -- it's a lot of fun actually. If we look at what happens before, during and after the transaction.

James Faucette

analyst
#18

Okay.

Johan Gerber

executive
#19

And we just we have a suite of services at expand that entire life cycle. So our identity suite plays very much before the transaction happens. This is where one of our acquisitions, [indiscernible]. We'll talk about those a little bit later when we get into Identity. But how do I know you are who you say you are when we sign you up. And then every time you want to use your payment credentials, authenticate you again to make sure you are you say you are when you come and use your card that we've given you when we authenticate you during the first time or identified you in the first time. When you use your card, we have a couple of services that actually looks at the patterns of the transaction. This is where AI plays a big role for us Brighterion that we talked about a little bit earlier. I mean there are two services which are really cool here. One is what we call our Decision Intelligence product. Decision Intelligence, think of it as a cop on the street corner that lets, we can look at every car that crosses by every transaction that goes by. And we look at every single transaction, and we assess the risk of that transaction. Now keep in mind, we do about $159 billion of this a year. So there's a really, really nice opportunity there to add value. All of this happens in real-time. So while you tap your card or while you click buy, all of this happens, more than 500 calculations in the background, in real-time that gets presented to you. And they use that together with all of the rest of your information to decide are we going to approve this transaction or not? That's one of the services. The other one is a service we call SafetyNet, which I would equate more to think of a drone above San Francisco, where we can look at the entire city in real-time all the time. So we look at our network in real-time all the time. And here, we don't look at the individual transactions, but we look for spikes of things that doesn't make sense. What happens if one of our banks get breached for a cyber-attack and somebody makes a money run. How do I identify it? I don't need to look at 1 transaction at a time. I need to look at why is this ATM firing up in ways that it shouldn't. So there, again, the same thing. We look at all these transactions real-time. That product alone over the last 3 years stopped -- what I mean stopped, it declined. So basically, we didn't even let it go through to our banks more than $50 billion of attempted fraud, which is phenomenal. So there's a lot of value in these products individually for the consumer and then also at a much larger scale on the other ones as well. So it's a pretty exciting area to get into.

James Faucette

analyst
#20

So I want to ask you is like one of the things that a lot of times will have people talk about new payment schemes or approaches or technologies et cetera. And they'll talk about some aspect of it, right, whether it'd be ease of use or security, et cetera. But talk a little bit about how you balance security and convenience, right? Like that's the biggest problem, like -- you can always make something more secure, but are you adding much friction to the front end so that people won't use it and vice versa. So how do you balance that out? And what's the progress look like over the years?

Johan Gerber

executive
#21

It's a real funny story, I -- in the beginning of this year, I had a long debate with a brand specialist, who produces gem of all things. So gem of payments apparently goes well together for what it's worth. Interesting thing was we talked about the relationship between trust and experience. And -- because my argument was in the old days, we looked at trust as something that gets established over time and repeated delivery of a consistent outcome that we expect, and that expectancy is delivered on. In the digital world, trust is established in a second. How does that happen? And what came out of the conversation is that there's a direct correlation between experience and trust. And that's how you will get into a car services car, how you will get access, or you will trust a new site that's on a digital platform or whatever it is, sustaining that trust is what really needs to happen in the long-term. So relation -- or convenience and trust for us goes hand-in-hand. Now we also have something that we call friction by design, which is really, really interesting because if I want to do it, if I want to grab a cab to get to the airport, do not put friction in there because, first of all, I'm probably late and it's just not the time to do this. But if somebody wants to draw $15,000 out of my bank account, I would actually appreciate if you put some friction in there. So friction at the right time actually enhances trust. So -- and that's the way we think about these things. Now in a world of -- in a digital world with devices and the amount of data that's available from our devices, we're actually in a place where I think it can provide a lot of security without any friction, but friction is actually really important. So we're actually in a place where we do not have to sacrifice one for the other. In the old days, like you heard, I've been here for 25 years, we were tuning those models in it was false positive versus detection rate. And you guide the multiclients or you take more, and you were constantly figuring out how do I treat my affluent portfolios versus my mass market. Nowadays, the data that's available for us, the strength of our AI allows us to actually provide you a great experience and we can design friction in at the right time to provide the trust, which, as we go to our customers to translate this into value is, how do I help you to create a strategy that serves the portfolio that is on the table for us here? You've got a travel portfolio. We want to make sure that anything related to travel, and dining and those things do not have a bad experience. And so we can actually take those, and we can put it into our systems, and we can design that outcome with our customers. So you bring a bit of our consultancy services, our on-behalf services, how we configure the things in our network and so we can really help our customers with this end-to-end technology pieces on the background to then memorialize those strategies and put them into action in real-time on every decision. And that's where the power of the network that can do this at scale with thousands of banks and billions of transactions. That's, I think, where the power sits what we can do with that. So it's a great question. And I think as we go on with this, we'll see more of this shift in terms of what is the right balance there. But I think the good thing is we actually have the tools to really use it, to really underscore trust versus within a bind that we have to sacrifice one for the other.

James Faucette

analyst
#22

So obviously, most of the time when we talk about security and the capabilities of Mastercard, we put it in the context of the payments, payment scheme and the payment network generally. But as I said at the outset is back when I was covering networking equipment and looking at things from a networking and security perspective, it occurred to me that a lot of these approaches and strategies have strong applicability outside of payment space. Is that true, or like how do you think about that?

Johan Gerber

executive
#23

Yes, I think you should think about this in 2 ways. First of all, there is our services and how they apply to other transactions or other brands than Mastercard brand.

James Faucette

analyst
#24

Sure.

Johan Gerber

executive
#25

And this is something that we feel pretty strong with. So we do provide services on non-Mastercard branded transactions or even nonprocessed Mastercard transaction. So while we don't process every single Mastercard transaction, we have the ability to apply services to every transaction, if that's what the customer wants from us. So we've got that capability, and we have the ability, a lot of our service are brand and rail agnostic. So we will do things, and we may get into that a little bit later around account to account and so forth. So there is the expansion of beyond the brand in the transaction world. And then there is, how do we go beyond the transaction things like identity is a good example of that. Those services apply irrespective of the brand that's been cybersecurity. Cybersecurity is not necessarily purely transaction based. It looks at the entire ecosystem out there. So a lot of the assets that we have thinking, and you just think of them as going beyond payments. Some of our things like subscription management, the acquisition of Minna Technologies.

James Faucette

analyst
#26

Yes.

Johan Gerber

executive
#27

The ability to allow a customer from the banking app to address and manage their subscription, great value. It's not necessarily related to the transaction, but it is kind of -- so while we go beyond the transaction, I do want to bring it back and make sure people understand, we just not -- it's not just be looking at this as the Wild West and say, where do we find pockets of money. We bring all, this will bring this back to how does this drive that core differentiation to win the brand to produce more data in that virtuous cycle that I described before. So please keep that in mind as you think for these things. So it's not just we're going to expand in whatever we can. But we'll be very mindful in how we expand and how that can play a role. In a digital world, if you think about the experiences, I always look at what Uber did to payments. All of a sudden, we were used to -- I go to a store, I buy something, whether it's online or physical. And at the end of my experience, I tap buy click pay. And as part of -- it's just that last final step when I exit, if you think about many of our experience today, I consume my service and I carry on with my life, the payment just happens, right? We can see that's going to become more and more of how the future work. If you think about AI agents and those kind of things as they come in where will payment sit? Will it be in the beginning and the end, in the middle, somewhere in different parts of the experience. For that reason, we are thinking and taking more holistic view on this, that is not just -- why do I do at payments. But we will always bring it back to, ultimately, there's a payment somewhere in that experience that we want to make sure that we have trust embedded in that security embedded and the great experience.

James Faucette

analyst
#28

So I want to hit on a few different other elements, and you've talked about a few of them, but identity management. What's happening in that segment? And how important is that within the business?

Johan Gerber

executive
#29

So I'll tell you, I'm really excited. So a company we acquired a couple of years ago, whose name is Ekata. They do what we call an identity graph. So it's basically AI that we put on a bunch of identities. We don't not so much care about the identity of the person, but care about the attributes that's built around that identity. So to give you an example, so take my name. My name can be completely anonymized, but you will say, Johan is linked to these 2 physical home addresses. He's got 2 cell phones. He's got 5 e-mail addresses and some other elements out there. So we create that graph that basically associates me with these components around me. Now when somebody goes and applies for a bank account or a loan, they use my name and perhaps 1 of my addresses, but they use a number -- a phone number that's never been associated to me. They use an e-mail address has never been associated to me. Our graph is going to say, this has never been seen in relation with Johan's identity. So we built this graph that gives you context to understand this. Why this doesn't make sense. So if I only look at the individual attributes, they all may make sense. E-mail addresses may check out, the phone numbers, but this is a great way how we help customers onboarding new clients, understanding when this risk of synthetic identities, scams, mule accounts. When these mule accounts are getting opened, a lot of it gets done by synthetic identities. So these are just ways that we can help our customers. So that's a big part of it. The roll off of tokenization and what that can play in the future of making digital identity is usable. Very -- I'm not going to too much detail in this. But if you think about the power of that payment cards that did for bank accounts. If you really think about it, the payment card is a proxy to your bank account, basically provides you, you tell it to your account. Can we do the same thing for our digital identities? Tokens have that power because I can tell that taken to answer the question without revealing all the data. What a card payment does for you, when I want to check out my hotel, it answered the questions, does Johan have enough money to pay for this transaction, yes or no. I don't have to show them my bank account. But yet, when I check in, I have to show them my passport or my driver's license. When I get card at a restaurant, I have to show them why can't we just answer the right question? Is he old enough. Yes or no. Is he old enough to buy liquor. Is he old enough to buy a car. So there's so many utilities that we can go into identity that I think are still untapped for us, verification of attributes, we have such a big graph around the world. We have the world's largest database of fraud data. When you look at Recorded Future, which hopefully we'll get into as well.

James Faucette

analyst
#30

Yes. Yes.

Johan Gerber

executive
#31

We even have more data that comes in there, but all the stuff that gets stolen. So when I put that stolen identities onto my graph, and I now know that while Johan has these 10 attributes, 2 of them have just been sold on the dark web. Now I've got a whole different way of understanding my risk and making much better decisions. That's kind of where we play in the identity space, which is really exciting, and it's a very fast-growing world. In a world of digital, I'll close with this. In a digital world, the 2 biggest questions we have to answer are, are you who you say you are because you're represented by a device. And is that device doing what it's authorized to do? So it comes back to cyber and identity. Think about a world of AI agents. Now it's no longer just the identities of people and of devices, it's the identity of agents and the -- and what agents are allowed to do not. That's an area that we've hardly even scratched the surface on that. But I think these are all opportunities that are coming that our customers are going to need help with. If I want to tell my digital agent to transfer money and to pay my share of dinner last night to you, I need to make sure that, that agent can really access your [indiscernible] to make the transfer, right? That's what our consumer is going to expect. So I think there's some really exciting things on the horizon for us there.

James Faucette

analyst
#32

So let's -- so you mentioned it, and I wanted to ask you about Recorded Future and how that fits within the broader cybersecurity solutions. And you've done this acquisition recently, but how does it -- how does Recorded Future enhance not just the identity management, but cybersecurity capabilities overall?

Johan Gerber

executive
#33

I'll tell you; we are really excited about this acquisition. It's arguably the world's largest independent threat intelligence company around the world. That's not linked to a cloud service, for instance. That's kind of independent and provides across multiple customers. More than 1,900 customers are coming in, 75 countries doing business in. More than half of the G20's governments are all using them. We have 45 governments in total that are clients. So it allows us to have a conversation at a much different level. So if you go back to what I said right in the beginning around how do we actually empower economies? How do we show up at a different place where we're just not just facilitating transactions, but we're actually looking at just rising the tide for an economy in a country. This allows us to have a very different conversation with governments and stakeholders in a country to do this. A couple of things around the data, what the data brings for us, 2 very important points. The data that Recorded Future brings into the fold for us has real tactical applicability on our transactions and the services we do. Just about every one of our products, our security products benefits from that data. To give you an example, I don't know how many, but there are millions and millions of cards being sold on the dark web every day. With the help of Recorded Future, we know the moment a card gets sold and we know the moment the criminal is testing that card. It's an interesting fact, but the criminals have a wonderful customer service component to their services on the dark web. If you buy some -- let's, say, you want to buy 100 stolen card credentials, you've got the option to say, I just want the card, I want the card with a PIN number, I want this businesspersons address and social security and everything. And of course, the more you buy, the more you pay. But then right at the end, they have the ability to say, test this thing for me. I want to see it works. And they will actually run a test transaction. So prove something like Recorded Future, we actually know who's doing the test transaction. So now all of a sudden, I know which are the merchants or businesses that were set up in our ecosystem that does this. So I can tactically go and help my acquirer to say, you've got a bad Apple in your portfolio. I can tell my issuer; this card has just been sold. So the way you heard me talk about Decision Intelligence, my AI decision can now be so much more accurate. My -- if I see a bunch of these were all sold, my SafetyNet application can now say, well, there's something clearly, there's an attack happening here. So it influences very tactical on how we make real-time decisions, how we help our customers. But then the other piece is, think of this, we have -- they've got the world's biggest cyber threat intelligence. We've got a very large chunk of data around financial crime, fraud, identity theft, bringing those -- that data together, we have probably one of the world's most comprehensive data sets around financial crime and cyber threats applicable to the financial industry. So we can use this for very tactical decisions, but we can also use this for strategic conversations around how do we prioritize? How do we help a bank to understand what are the biggest threats or a merchant or any other stakeholder or a government, what are the threats that you need to prioritize in terms of things that are coming down the line. And that's where I think I love this most. It's -- there's real-time decisioning coming out of this, but there's also how do we think about the future differently. And I think that's changing the conversation for us completely, which is really exciting. So just that value is already substantial. If you think about the digital world that cyber will be part of this, any CEO that we speak to, cyber is amongst the top 3 of their biggest fears that keeps them up at night.

James Faucette

analyst
#34

Sure.

Johan Gerber

executive
#35

And so this opens up doors to have different conversations, different value proposition. I can go on and on this and you can see, but we are really, really exciting. And it brings it back to payments and how we just make that world better.

James Faucette

analyst
#36

So I want to ask you about AI. So internally at Morgan Stanley as AI was emerging as a key investment theme over the last few years, other analysts or people within the firm would come to me and say, "Hey, how is AI going to impact Mastercard? And what are they going to do about AI?" And my response is, I don't think it's going to impact them much at all because they're already doing it. They have been doing it. Like it's -- they've been on the continuum of machine learning to AI forever, and that's why fraud rates are really low, and you can use your card with very little friction, right? So to me, it didn't seem like a big step function change. But is that accurate? And how do you think about the path forward?

Johan Gerber

executive
#37

Yes and no. When it comes to AI, I'll say we are paranoid. We are confident but we're paranoid. So we will always keep an eye on what's going on there. To our earlier conversation, I think we made our first investment in Brighterion prior to 2010. I can't remember the exact year. We acquired the company in 2017. So we've been around AI for a long, long time. If you think about how we think about AI, there are a couple of ways in which you do this. One is how do we make transactions smarter. This is like how do we provide intelligence to our customers, merchants, issuers, processors everybody in the middle. For instance, like things like optimization of approval rates, retries if a merchant doesn't get the transaction through because the money has not landed in the customer's account, when is the best time to do that. So there's an optimization component, just making the network smarter. There is how do we do things more personalized? The Dynamic Yield is an AI company that uses AI that looks at the data to make sure we produce the most relevant experience for the customer through their digital journey. And then, of course, we have how do we make it safer, which is all around My World. And you heard we have identity graphs. We've got cyber graphs. We've got AI in the interaction. So there's a whole bunch of different areas where AI is being used there. And then the last one is how do we make the company more -- how we protect the company and actually help enhance productivity in the company. How does these AI tools help us to code faster, how to make faster decisions and have a productivity impact. So there's an internal set of use cases. And then there's all these other things where we provide better value to our clients. But we sleep -- we appointed an AI officer that's looking at this. We are building a very structured approach to this. The acquisition of Recorded Future, the way we think about structuring our data, fundamental. The way we think about our investments into data governance and data privacy. So on top of -- you have the data at the bottom, you've got your governance and privacy rules on top, and then we start putting our AI on top of that. So everything we do has that long-term sustainable view, and it will sitting in one of those buckets, make it smarter, make it more personalized, make it safer and then benefit the company itself. Data and technology, critical to do this. We think we've got a very strong hold on both of them, very strong data set. But there's people waking up every single day making sure that we stay on top of that thing because it changes in a hard...

James Faucette

analyst
#38

So quickly. So let's talk quickly go-to-market approach. How do you distribute your solutions? And particularly with your security solutions, how should we think about like attach rates within the Mastercard payment ecosystem, et cetera?

Johan Gerber

executive
#39

Yes. so today, about 60% of the revenue that we have in our services world comes from directly linked to our transaction base. That's a strong piece because there's a CAGR, I think about a 13% CAGR growth from 2021 to 2023 in terms of processed transactions. So that just comes -- there's a nice organic growth that just comes due to the fact that we link it there. But you also should think about our portfolio of services is a little bit more balanced. During COVID, when transactions were down, a lot of our other service kind of help balance that out. So we don't have -- so we still could help support the growth of the company overall. So we are taking a very mindful growth in terms of how we diversify our set of portfolios. What do we put in the transaction, what do we not. Go-to-market strategy, a couple of them. We have a dedicated security solutions sales team all around the world. So we've got people in every region. They report into the regions, they live where the customer live, they sell, every single day they wake up and they sell. Then we have what we call embedding it into our core. It's embedding it into our network. The Decision Intelligence like I explained to you, every transaction that passes through, we take a look at it. We embedded, for instance, in our cards. We may have a small business card that's got services attached to it. We may have a prepaid card that has some services attached to it by virtue of you getting access to the card. I did really say, for instance, example in the U.S. Everybody has access. If you have a Mastercard, you've got access to our identity protection program. So these things are attached to our core products. And then we have programs that we do where we think about technology, things like open banking, open APIs where we actually speak to the developer community and how do we make these things available to the developer community, which is really important. And I think in the future will be a massive part of how we go-to-market. With agent technology, that's going to be critical. We need to show up in those places where the developers code, where the agents are looking for getting access to the right APIs. I would say those are some of the big ways in which we take the products to market. So it's kind of embedded in our core, embedded in our network, we're selling and then we go to the developer community for a technology approach.

James Faucette

analyst
#40

Love it. Last couple of minutes here. Just with all this work, let's put it in context of what Mastercard does versus other payment schemes. So can you speak to fraud rates generally for new and alternative payments types like real-time payments versus card, et cetera?

Johan Gerber

executive
#41

Interestingly enough, card fraud rates are lower now in terms of basis points compared to our overall GDV is lower now compared to before COVID, which means card fraud is growing slower than the business. I'm never going to claim victory as long as there's still fraud, it's still in the billions of dollars. It's still too much. We'll never stop doing this. But I think what we've been able to do is to find a balance where it's growing slower than the business. So like I said, nobody is going to call it a win until the stuff is gone, and we'll continue to invest in it. But that's looking really, really good. If you think about account-to-account payments, that has gone through the roof. I think the Global Scam Alliance puts a number of $1 trillion of money that's been siphoned out of the financial systems. The problem with this is that's gone out of the hands of consumers. One of the biggest differentiators that we have in the payments world in card payments is that the consumer is not liable, and the merchant know they will get their money. Those are 2 fundamental promises on which our entire business is built. If you're a business that accepts our card, you will get paid if you follow the rules. If you're a consumer, you won't be liable if you follow the rules. And those things are fundamental to our business, and that's why that business model has sustained so long. Now what's good about this is we are now helping several markets. So for instance, in the U.K., we're doing a lot of work with all the banks to say, can we bring some of these learnings that we've had over the last 50 years to help you do a better job of how we do account-to-account payments. Our franchise rules are designed in card, the party with the lease security typically has liability. For instance, chip is just a really simple example. If there's a chip card, but the terminal can't read the chip and there's fraud, the one without the chip facilities will be liable. So we've created a system where there's self-policing and self-correction. Can we bring some of those advisers into to help our card. The way we have been able to collect data, report on data and then use that to build our AI models. So I think there's a lot we can do there. Scam fraud crypto is growing at a very alarming rate. And the heartbreaking piece is consumers are losing their entire savings. I think there's a lot that we can do. We're very well positioned. We've got some really strong tech that we can bring to our banks in that space as well.

James Faucette

analyst
#42

Well, that is fantastic. Johan, we're out of time. I've got at least another hour's worth of questions, but that's all we have time for today. So I appreciate you being here today.

Johan Gerber

executive
#43

Thank you so much, James. Thank you, everybody.

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