Net Insight AB (publ) (NETIB) Earnings Call Transcript & Summary
July 15, 2026
Earnings Call Speaker Segments
Andreas Joelsson
analystGood morning, everyone, and welcome to the Q2 presentation from Net Insight. My name is Andreas Joelsson. I am, as usual, responsible for the Net Insight coverage here at DNB Carnegie. And with me today, also as usual, I have the Net Insight CEO, Andreas Eriksson; and CFO, Cecilia Hojgard Hook. We will start with a presentation of the quarter and then open up for Q&A. And you are most welcome to send in questions via the website. I know some of you have already sent in a lot of questions. So thank you for that. But first, I leave the word to Andreas.
Andreas Eriksson
executiveThank you very much, Andreas. Good morning, everyone. And yes, let's get into the Q2 2026 report. So we'll go through an overview. We'll then deep dive a bit into business review, looking at the media as well as the sync side, and we'll then go Cecilia will then cover the financials, and then we'll wrap up in a summary and then as Andreas mentioned, open up for Q&A. So if we start with the overview. So this quarter 2, net sales amounted to SEK 91 million for the group compared to SEK 143 million for previous years. And the shortfall for -- between Q2 last year and this year is really driven by the absence of larger media orders in the quarter. And we thought we'll unpack this a bit because I think this is a question that many might have and what's driving this difference. And I think if you assume out a bit looking at the net inside business and the revenue and customer base, we have a very large installed base, many customers around the world, which gives us a really strong foundation. For the most part, these customers have chosen us the technology from Net Insight, and we continue to support them when they build out the network, extend the network, refresh the network and so forth. That's sort of the one thing that's important to know than the breadth of the customer base. The other thing to note is that our revenue base and is significantly impacted by large projects. Which means -- and this is driven by predominantly our -- a few of our largest customers, which the large -- also they come in with large media orders to us at the back of large projects. This project will be driven by different things. There could be some major uplift in their infrastructure. It could be driven by -- and that could be related to capacity uplift and so forth and made a refresh. It could be driven by if they win a large deal, it could be at the back of a media right that they need to do some major uplift of their infrastructure, can also be driven by new services that they launched, the different drivers that drive large significant media orders. The situation then is that these large media orders because of the sort of swing effect they have depending when they occur, that means that there will be a sort of thing -- will be -- could be significant difference between quarter-to-quarter when you do the comparison. And if you look at Q2 this year, compared to Q2 last year to Q2 this year, as we stated here, we didn't have any of these large media orders in the quarter. Whereas last year we did. So that sort of explains the -- it's the majority of the difference here when you compare quarter to quarter. I think it was important to state, though, when you think about this large media orders, is that they're not sort of -- they haven't disappeared in a way. We still expect sort of large media orders part of our business. That's been part of the business for the last few years. But again, the timing of them and so forth is the challenge in a way when you look at sort of a quarter-to-quarter comparison. If I then move on to the EBIT side, again, amounted to minus SEK 26 million. As many of you know, we have a very -- there's a lot of leverage in the business. So that means obviously a very high gross margin, which means if we have a lower revenue base that slows down very much a very big impact on the bottom line. So that's just -- and obviously it works the other way around as revenue growth. If you look at the quarter, we really feel that we have some really good progress in terms of the strategic priority we have set both with the media side as well as for the sync side. On the media side, we have launched the Nimbra 520, which -- and I'll talk a bit more about where that fits in. That's been progressing well. We've got the first customer orders for that during the quarter, and we continue to have some good progress on the times Synchronization sales funnel, as I'll explain more in detail. The available liquidity amounted to SEK 165 million at the end of the period. And again, as I mentioned, the focus action we've taken to strengthen commercial execution. Drive a broadening of customer base and then it improves conversion, in particular, on the sync side is what we are focused on at the moment, and we'll continue to do so. If I then summarize what we talked about before, again, the focus actions that we're taking is driven around 3 areas, and the one is to enhance the media portfolio. As I mentioned here, we have launched the 520 where we're starting to get the first customer orders. We've also brought on a new version of the JPEG XS. So JPEG XS is one of the major compression technologies that we have in our product. We now have made a major uplift to that, which means that we now kind of the market leader in that specific area. And we've already -- also they have seen some first customers coming on board on that technology. If you look at the middle one, increased sales efficiency. Here, the focus is very much on the North American market, where we think we have a really good opportunity. We think it's on the third for us. We think we have underlying potential there. We want to get into new customer segments outside our traditional customer segments. And then, of course, as we now build a good market interest for our products at the back of launches and the back of future launch, we want to make sure that we get customers on those over time. As we stated here, second customer for 400-gig solution is 400 gig at this moment is relatively niche. It's sort of really our largest customers. That'll change over time because the capacity requirement will be increasing throughout our entire customer base. But at the moment, it's relatively sort of a few that sort of see the big demand for the 400 gig. But getting a second customer is very positive for us. The second thing is to, again, growing into new customer segments. As we said, we now have 2 of the global media and tech segment as our customers, which is really pleasing to see how we can continue to grow with them. If you look at the last part and on the time synchronization side, again, as we've said before, really this year is about driving commercial of the opportunity we have in the pipeline, make sure they progress, the trial is part and then moving on to customer rollouts. It is really the core there, where we see, again, as I'll deep dive a bit later, we see good progress. So that just gives you a snapshot of the improvement areas that we are driving and the progress we're making in each of them. If I then go in a bit more detail, and we'll start with the media side. Again, as I mentioned, the media revenue was low this quarter, as I explained in the absence of large orders through the quarter. However, the work we're doing and expanding before is really working. We've launched the 400 gig. We have the launched 520. We're getting customers on those, which is really pleasing. And we also, for 520 have a number of customers at the moment are testing the technology and the product, and we have gotten a very positive response from that product from the market. So that's a positive for us. And then as I mentioned, the JPEG XS is other compression technology, we made the major uplift this year. We have then it's been used now for a major international sporting event throughout this summer. So that's really exciting for us that the latest tech is being used already now into some of these very high-end sporting events around the world. So to summarize, I guess, the expanded portfolio, it's really 3 areas in the high capacity, obviously, 1 area the Internet to cloud connected there. So this is again where the 520 fits in. And then the distributor production environment, and again, remote production. And when you don't do production at the venue, but actually from Homebase or from a central place, again, the solutions that we are developing is continue to support those core trends in the market. So again, we feel that the product launches and the focus is to convert them now into more and more customers and repeatable revenue, but then also, of course, to make sure that we are expanding our customer base. So if I just sort of zoom out a bit and think about -- we think about our growth strategy, as we talked about before, the portfolio growth plan is really around of course, strengthening where we are, but going deeper into the areas where we are already present plus then grow outside into new markets. So if you look at the lower left, what we call managed fiber, that's sort of the current core market. So what we're doing there is to make sure, of course, we want to grow the installed base. So the customers we have want to sell more to them. So that's sort of, I guess, obvious. But then also, we want to work with them to be able to serve use cases that we do not cover today. So there are certain situations where we might not be able to be kind of present in a stronger way or not be competitive for certain use cases. So that's part of the portfolio expansion. For example, we're towards the end of the year, we'll be launching a smaller version of series, which will fit into sort of use case, again, where we are not so competitive today. So again, going deeper, and increasing our market share in that area. Again, same there, we want to grow into the new customers within the segments we already serve, one. Two, we're going to go outside the current customer segments that we that we serve today. Again, as I mentioned, one being this global media and tech customer segments. So that's sort of the strategy there. If you go to right then Internet and cloud. So this is again, when you use Internet or cloud as an underlying carrier. And on top of that, we build live media services for transporting live sport. So that's really a fast-growing segment. So we're going to get -- we've been reactive there, but we haven't been so competitive. What we see now with the 520 launch and the traction we're getting is actually now we can in a much more meaningful and powerful way, be active and win business into that fast-growing areas. So that's really exciting for us. We want to then make sure we continue to do that, so we can scale that business up in addition to the managed fiber area we have. So that just gives you a bit of a snapshot on how the strategy, what we're doing fits into the TAM growth and also the traction we are having in the market and what we're trying to achieve as a business. If I then jump on to time synchronization, tonnes in creation revenue increased to SEK 12 million compared to SEK 4 million in the previous quarter last year, Q2 2025, $4 million. Turk Telecom rollout that continued well. We now have over 1,000 nodes installed. So this is really exciting because, obviously, that gives us a really strength and reference value in the solutions, other operator look to our technology. It's important to have a really strong reference case not just at the certain customers using it, but they're using it at scale, which is quite a different thing, which is really where we are strong. And the third point here, partner ecosystem. We now have 23 sync partners, which are really partners for channel resell partners. They also will help us with integration and rollouts as a customer want to do that. So we get the muscles to be able to deliver at scale as well over time. One of them is the WWT partnerships, which we have, and that's quite an exciting one, predominantly WWT, it's really about exiting customers in the U.S. market, but also elsewhere, but in the U.S. and Americas, it's where they are particularly strong. And as some of you might know, we also -- they also brought some of our technology into the future labs that they -- where they test and trial new technology solutions for the future, which is also sort of a part of that. But predominantly, WWT is really about the resell and the channel to market for us. On the commercial trials, we've been doing outside the 5G market. It's been exciting to see that we have had some commercial trials also on the media side, and we're getting some on the defense through partners. That's a bit sort of, I guess, we won some media customers, as we highlighted last year or last quarter, sorry, but then also getting into defenses in other area which we see a little bit more interest. On the standardization side, there's been some good progress there, where with the technical work in the ITU standardization body for PTS standard supplement has been now sort of technical work has been completed and agreed in that forum, which is a good step. And then now what will happen is that you now need to sort of document this technical work and document down, what has been agreed and then you approve formally the documented endorsement. So that's sort of the next step. So we expect that the IT approval will be at the next plenary meeting in February. So there will be work then to do this final editorial updates and document the agreement and then that will be for many doors then. So again, just to summarize, I think, on the time synchronization side, positive long-term outlook remains. Again, as we said, our short-term revenue contribution is expected to build gradually. As we progress more customers throughout the sales funnel. And doubling down a bit on the sales funnel. Here, you can see the movements since we reported last time. So another 2 proof of concepts. Another 2 customers in field trial phase and another 2 in the pilot installation phase. And the 1 sitting in rollout is the media customer that we talked about in last quarterly report that is currently being rolled out. So with that, I'll hand over to Cecilia to take us through the financials.
Cecilia Hojgard Hook
executiveThank you. So starting with net sales. And net sales for the second quarter was weak, as Andreas said, and amounted to SEK 91 million compared to the SEK 143 million in the second quarter last year. decline was driven by media and media revenue amounted to SEK 79 million and it did not include any larger order, whilst the comparison period included 1 of Net Insight's largest orders in history. Revenue from time synchronization increased to SEK 12 million compared to the SEK 4 million in the same quarter last year. So now to profitability and starting with gross margin. Our gross margin for the second quarter was -- remained high at 68.6%. And this reflecting our scalability in our business model. Our operating expenses declined with 4% year-on-year. And then our high gross margins and our relatively fixed cost base with the shortfall with revenue, this has a significant impact on our earnings and the earnings for this quarter, we had an EBITDA on a minus SEK 3.8 million. So now to operating earnings and operating earnings for the second quarter was minus 26% compared to breakeven if we exclude the one-offs last year. And the low result is driven by the low revenue in the media. It's important for us to have these activities that we are now doing so that we can turn this revenue and increase it in the future. Cash flow. Our operating cash flow for the quarter was SEK 3 million compared to minus SEK 35 million last year. And the difference is mainly movements in working capital. If we deduct the investment activities of SEK 22 million, our total cash flow for the quarter amounted to minus SEK 19 million. At the end of the quarter, we have a cash of SEK 80 million and an available liquidity of SEK 165 million if we include our unutilized credit facility. After the year period, we have in July, signed a SEK 130 million revolving credit facility, and we have incorporated the previous credit facility in that one. And we have done this to strengthen our financial flexibility and to support our ability to continue executing on our growth initiatives. So Andreas?
Andreas Eriksson
executiveThank you, Cecilia. So just to wrap it up. And so as I talked about before, when you look at the strategic road map, where we address the current challenges we have, but set us up well for seizing them in the long-term opportunities. They really come in 3 areas. Again, on the sync side, it's all about driving conversion of the opportunities we have in the pipeline. On the media side, it's a two-pronged approach, as I've highlighted before. On one hand, enhancing the media portfolio, strengthening it, as I explained on the previous slides. And then on the sales side, it's really about driving sales efficiency. And it's to a large extent, focus really on getting into new customers and new customer segments. That's really the output we want. Of course, we want to upsell as well to our existing customers. We really have quite a special focus on this new customer and new customer segments. And I think it's also important to, obviously, media, the portfolio and how you bring things to market, that's a very tight collaboration between the product the marketing side and the sales side. We're doing a lot of work to make sure that, that sort of revenue machine that we have within the business is working really well in harmony together so that when we develop new solutions, that's they're well tested and so forth. We bring them out in an efficient way, make sure that our sales partner, our sales force in-house is well equipped to go on and win customers on this new technology. And then, of course, that we have a really strong sales team and good ways of working. But the number of components that we're working on for them to come together in S1. So if I just sort of summarize the key points here. Again, Q2 was weak mainly due to the absence of large media orders. We really feel we're making some good strategic progress in both the area of live media and time synchronization, although I appreciate that we don't see it fully kind of -- we don't see it in the numbers, but we can see that the progress is happening. As Cecilia said, we are really tight on the cost side, so they continue to be in place. again, on the media side and the positive effects on the portfolio, the work we're doing on commercial execution. This is really important, again, will happen will have significant impact over time. The time synchronization very similar good -- there's progress in the pipeline, as you could see. But again, of course, we want things to move to roll out where it becomes more meaningful revenue contribution. We expect it to build gradually. In terms of the long-term financial targets remain unchanged. But though, as we've said, the timing towards 2027 is challenging. So that's the highlights. So I think over to some Q&A, Andreas?
Andreas Joelsson
analystYes. And we have quite a lot of questions. So thanks for that. And I will take them in order. When we look into the autumn, it feels like time synchronization will compensate a little bit for the weakness that we see in media. But with regards to the target that you mentioned, how should we put that target for '27 in perspective, given what you see in the market right now.
Andreas Eriksson
executiveYes. And I think as we said, I think we look at the targets, the numbers to remain unchanged. But of course, the 2027 is looking very challenging. I think that's fair to say. But I think we're not building towards putting things in place to really kind of be able to bring the business back to really some good growth again as well as some solid good profitability. That's what we working on at the moment, but the 2027 is challenging.
Andreas Joelsson
analystIs there a discussion in the Board to update those financial targets and maybe a more long term beyond 2027?
Andreas Eriksson
executiveYes. I mean, of course, this is something that's being reviewed as part of the Board works. So I think absolutely something that is being discussed, but I think we -- that's sort of what we're communicating at the moment.
Andreas Joelsson
analystThen ITU ended their conference in Montreal a couple of weeks ago or 1 week ago. How did this important meeting for Net Insight.
Andreas Eriksson
executiveYes. As I mentioned, so the ITU work that I was referencing was at this Montreal meeting where the technical work, there was agreement around the technical specification and works. And then what needs to happen is, obviously, you need to document that to make sure that you're agreeing on the exact wording on the actual documentation of it. So that's -- so the agreement was done at the Montreal Summit and our next step is to document and make sure the editorial aspect that you make all the edits for actually how it's been document, that's the next step. And that will -- we expect that to be we then formally approved and agreed in February.
Andreas Joelsson
analystSo it's [Technical Difficulty] that explains the long sales cycles if it takes to February to edit documents, I guess.
Andreas Eriksson
executiveI mean, it's driven by meetings because obviously, this is governance bodies and standardization bodies where the industry come together and talk about things that should be standardized. So there are some regular meetings happening like the Montreal meeting, there will be another meeting so forth. So that's basically is the cycle. But of course, that you can also say that it's taking some time. But that's, I guess, how the standardization body works in the telecom industry. So I think it's very -- it's the way.
Andreas Joelsson
analystHow important is that standardization. What does it mean for you in terms of easiness to get execute on orders.
Andreas Eriksson
executiveI mean I think it's definitely a plus and a positive if that is in place. But we should also remember that we have customers that we have won that are in the telco industry that have gone and chosen our technology without this in place. So I don't think this is not -- it's not a blocker. But of course, it might help. And it will be different from customer to customer. Some are more particular about this and some are not. But I think it also comes back to the driver. The customers have chosen us already. They have the very strong financial and business drive to be able to solve the problems they have and where our technology helps. And I think that will continue to be there. We can -- again, we look around us now with the geopolitical uncertainty continue to remain, they will need to build resilience in their network, and we can help them. So I wouldn't say it's, again, a blocker. I think the business driver will be there. but it certainly will be a good step forward and a positive for sure.
Andreas Joelsson
analystAnd given that you are in the industry of transporting data and video and also in security, is there a business case for Net Insight in data centers and all the AI rollout that we are currently investing in.
Andreas Eriksson
executiveI mean, at the moment, we are not sort of active in that area, but you can -- of course, they need time synchronization and so forth, then they also need a similar thing. It's -- but when you get down into the detail, it's not just obvious that on the highest level, is a need, then you go into data center, then -- it's different use case. If you're in a data center, where we made or is more on a wide area network when the network is spread out there you can see use case between the data center, for instance, of course, I'm not ruling out that there is a role for us to play there at some point in time. But at the moment, we're really quite focused on getting traction into the 5G market at the moment. But of course, we're looking, as I highlighted on other things. Media, the defense area. So we're definitely not just -- we're looking into other areas, which could be active. And and data center could be one of them. But for me, it's been very important to make sure we get some traction and we get focus in the organization to make sure we break through and dig a bit where we stand to get traction because good traction in this industry is easier to come into another industry, if we got some established presence. And you know that the technology has actually been deployed across the world for multiple 5G customers, you have some strong reference case. And it was also not just you run from one thing to the other, but you stay a bit focused certainly in the short term, I think that's been our priority.
Andreas Joelsson
analystThere has been ongoing discussion of a better communication with shareholders. And given the profit warning, you might I want to know more about how does the visibility look like in a business like this, for instance, how large part of the quarterly sales is generated in the very last few weeks of a quarter and so on. Is there any better way to communicate that kind of visibility because it feels like the downturn in Q2 took us all by some surprise.
Andreas Eriksson
executiveYes. No, and I understand that. And I think when you think about -- obviously, we have our -- the quarterly report when we report and try to bring out some detail and be transparent around, first of all, how the business works. The revenue buildup and so forth, the dynamics around it to make sure it's well understood and people can ask questions around this. So we have established the same view on the world. I think that's sort of step one. And then in between, of course, we have press releases on major updates and then other updates that we want to do. And I think that's sort of the baseline for it. But of course, we continue to see could it be a bit more that we could do on top of it. But that's sort of, I guess, the fundamentals of it. And I think we also want to make sure we remain focused on fixing the fundamental problem and doing that work because I think, again, breaking through on sync and really getting media to a strong place. Again, it's obviously where we really spend the brain time and try to drive that at the moment. So also that aspect to take into consider range.
Andreas Joelsson
analystOn the media side and the downturn that we saw in the quarter, you highlighted that there is a lack of large orders and that existing customers are maybe a little bit more hesitant. But could you explain a little bit the environment that they operate in and why they are hesitating and why they are maybe focusing more on cost reductions and maybe not so focused in investing in new technology.
Andreas Eriksson
executiveYes, if you look at the traditional players, the large broadcasters around the world, for instance, which buys sporting rights and then try to monetize them. They've been over quite a few years, been sort of a transformation of that industry, more you see the viewing going maybe away a bit from some of the traditional broadcast as to other and some of these global media, media tech and global players, that's sort of one. And that's why we, again, moving with that to make sure we also can serve those new customers. I think that's sort of one part of the chain. But then when you then look at the monetization and how these traditional broadcasters. And then the broadcast we will buy from service providers who will buy from us or we sell directly to broadcast, 2 models depending on what the end customer want to do. We always remain open to that. Then there's obviously, there's some cost pressure into their economic model that puts pressure down the chain. So that's the environment. The good news for us is that we have all been very strong total cost of ownership. So when you think about the building of the network, the running of the network, that's been where we have all is major. We know that when you run our technology in terms of the operational team that you need to have and also the bandwidth consumption, if you use our technology, it will be reducing the cost. So I think for me, it's an opportunity. I think we can be -- of course, you can look at the market being a bit sort of sort of challenge, but then our ability to compete in the market which is a bit on the cost ratio is actually quite good. When you look at our value proposition that we've always been majoring. So I think what we haven't maybe done as good as we could is that we haven't been so specific on how we can actually help and the financial impact we can have on the customer, rather having maybe a bit too technical in the way we sell. But actually, we now low and have more conversation around the cost side and how we can help the customer in the pain points they have. So I think that's one part of it. Obviously, when you have a bit of a challenge in environments like that, the customer will think a bit more I think twice, if you like, before they spend, they might reuse things they have and so forth. Of course, that will be a natural thing that you would do as any company, if you bid on the cost pressure, you will then be a little bit more cautious, you might wait a bit and so forth. I think that's what we are seeing in the market. But again, the market moving, we want to move with it. That's why we're talking about getting into some of these new customer segments that we can serve. And actually, it's very interesting because when you think about some of these new customer group, they actually have a bit of a different commercial model. Some of them are not making money only by monetizing sports rights, which is traditional way broadcast. They will monetize on the sale of subscription and advertisement the back of buying spot right actually some of these other players with these global tech media companies, they actually make money in kind of in a different way than other commercial model. This is more of a maybe marketing tool or a supplement to it, which means that the way they calculate the return on investment on buying things from us is different. And of course, if they're growing, they also have the muscle to invest more. So it's quite an interesting shift where we want to need to broaden. Having said that, we also want to get in more into the customer segment we are provide more broadcaster. So I think we're not ruling out that segment still important for us to compete. And again, we're going to compete very much at the back of a strong low total cost of ownership proposition.
Andreas Joelsson
analystAnd the lack of large orders, that means there are opportunities for larger orders in the market, but they didn't happen in Q2 and slide in the later quarters, but you also say that Q3 will probably also be challenging.
Andreas Eriksson
executiveYes.
Andreas Joelsson
analystSo what do you see when it comes to these orders, is it late this year? Or could it also be postponed into next year?
Andreas Eriksson
executiveYes. I mean, I think as you said, Andreas, I think in our guidance for -- and normally, we don't provide guidance, but the guidance now for the coming quarters, as you say, we compare to the quarter -- same quarter -- quarter 3 last year, we're saying this will be in comparable terms, significantly weaker than that. So that's, I guess, the guidance. So that's only really only the guidance we give at this point. If you then just zoom out and look at sort of the big deals, absolutely, we're not suggesting that large deals have gone away. I think they will continue to be part of the revenue mix for us. But I think what's hard and to say is exactly when they come and so forth. I think that's where the challenge lies. And then we'd rather be a bit cautious in terms of that. But then, of course, it becomes hard to maybe understand, and that's why we want to be very clear in explaining that, of course, when you look at quarter 2 this year compared to last quarter, everyone would want to look at the numbers and try to understand what's actually happened. So that's where we want to be very specific that actually when you do this quarter-by-quarter comparison, if you have 1 quarter containing some large deals, as Cecilia said, and 1 that doesn't, it becomes a big difference. So I think that's what we want to explain to the market. But really, our fundamental belief is that, yes, there will be continue to be big projects that they need to continue to do. They need to do uplift. They need to do move to maybe 400 gig and so forth over time. So we believe that will continue to be in large orders as part of our revenue mix, again, when they come and so forth and is the thing that's harder to predict.
Andreas Joelsson
analystOn the time sync side, you talk about having moved on to national tenders. When are these in time and what type of size are we talking about?
Andreas Eriksson
executiveI mean I think, first of all, to look at these tenders, as a phenomenon. This is very interesting and a bit of a new thing here that we have actually talked about throughout the year that we think that as the market matures, we mature, we can actually be part of more general tenders around time synchronization and so forth, where we can come in and respond and be compliant against the requirement for that kind of tenders. And then we can come in with our technology at the back of that and have some very interesting differentiating factors that no one else has. So now that's what we're starting to see now with this 2 tenders that you're referring to. So that's a very positive improvement. We also think that market matures and then they start to do tenders, it might be a situation where you don't do all the different tests that we have seen so far as we have highlighted some customers do 2 or 3 different sort of trials and tests along the way to prove out the technology that there might be an opportunity to speed things up. So I think that's 1 thing to state and around the phenomenon of it. We don't guide, I guess, on the size of the orders and so forth and either on, I guess, time and the size in the monetary terms of them. But of course, we will communicate that as soon as we know that things will be won and the size of them, but that's sort of the guidance we are providing.
Andreas Joelsson
analystYou are 6 months into your CEO session or tender. What opportunity within Net Insight do you believe the market currently underestimates the most?
Andreas Eriksson
executiveMain thing for me, I think we have -- on the media side, I think we have a really good opportunity to sort of start with the product plan, all the work we're doing on improving how we work in the sales side, how we bring things to market, doing again, refresh in the product side, making sure that how we work between sales, marketing and product is working really well, really the sort of revenue machine. For me, that's a fantastic kind of improvement area, which will, for me, give a lot of uplift. So I think that's an area, I think, in terms of the media is for sure. But also, obviously, on the sync side, I think if we -- I mean, I think everyone has been mounting orders to come through to roll out. And I think we see the progress. are happening. I know it's not happening at the time page that I want that the shareholders and the market wants, but it's at least we can see progress. And I think as long as we see some good solid progress, I think we can know that we're doing some of the right things. We got to then figure out how do we accelerate, how do we do more of the right things. I think that's. So I see basically in both areas. I think we will -- I'm optimistic we can turn the media side around and build sort of quite a robust sort of revenue based there into new customers and more into the existing ones, or more product will mean we can sell to do more cross-selling and up-selling because when you look at the customer base, no customer -- no one really kind of believes us really. It's quite sticky what we have. We're quite ingrained and central into what they do, which means if you have the more things that can provide them more use case, when you go from only do you manage into the Internet and cloud delivery area, you can be more relevant across more use cases with the same customers, of course, also an opportunity to break in the new customers. I think all that will play over time, that will be given impact and effect on the financial results as well. So I remain very optimistic. I think we're doing the right things. It just should happen a little bit faster.
Andreas Joelsson
analystAnd beyond telecom, which Senti market is currently closest to commercial rollout and become comparable in size as the 5G market.
Andreas Eriksson
executiveI think if you just look at what we're doing now, the one area and the question is around how big the market is. I don't want to comment on that because we haven't sort of done sort of detailed work on that level compared to the 5G market. But where we see interest is, for instance, and obviously on the on the media side, where we already on some orders. They are a little smaller deals, but still interest. And then we also see interest on the defense side. So those are probably the areas where we see currently most interest for us as an adjacent industry in addition to the 5G market.
Andreas Joelsson
analystAlso on the Sync side. You seem to hire people for aftermarket within time sync is that because some customers are closing in to full rollout.
Andreas Eriksson
executiveYes. So we're doing 2 things. When you look at sync, we have -- as I mentioned, we have sort of 37 now opportunities in the pack and so forth, a bunch of customers in portfolio the priority, as I said, has been drive commercial. Obviously, drug conversion means, on 1 hand, we've got to be able to move the opportunities as fast as possible throughout the funnel too. That's really kind of 1 thing -- and we've seen that we've been a bit weak because our ability -- if we go in and out of a proof of concept or a trial a bit too much, it takes longer time. If you can be there and handhold it and have a bit more capacity to work through and finish a whole trial on site over a number of weeks and be on site and health, for instance, that will drive the progress and you keep you keep sort of the progress driven, you drive the customer base to reach progress. So that's 1 thing we want to do. That's why we are selectively just strengthening a bit the frontline and in particular, the technical sales area to do that. And they can also, of course, help with responding to RFPs and so for that come. So you have a dual use of them. Same thing with some of the aftermarket that you mentioned, Andreas, that's similar that they will -- they can help on some of the rollout and make sure -- or sorry, on some of the trials and pilots and help with some of that. making sure that we run that tightly. So you have -- it's a small team, right? You can do a little bit no one does just one thing. You help out and do what's required together with the business, although you might have different focus. And but of course, also we want to make sure now when you look at the Turk Telecom rollout, a massive rollout, we're going to make sure that we have built resilience in the organization. So we have a few people that can help out and we do these massive rollouts that we have currently. And of course, for bidding for the future is part of that as well. But it's also the resilience in the organization to make sure we have some strengths because it's quite specialized that what we do. It's something that you take a bit of time as well to learn. So I think again, preparing for the future and shoring up what we have is the drivers for the aftermarket hires we're doing.
Andreas Joelsson
analystMore of a philosophical question from my side on the business model because you highlight in the report that you have some recurring revenue, and that's the good part of having these larger customers, but it's still fairly small. Otherwise, you wouldn't have this volatility. And also from a planning perspective with the cost side, even though you have reduced cost, it's still increasing sequentially for a couple of quarters. And you have to have some marketing, I guess, for both the new products and for the time sync. Would it be some kind of rationality in having a more of a subscription model also in the media side in order to better know what type of revenue you have and therefore, be able to plan your cost side also in a different way.
Andreas Eriksson
executiveNo, it's a good question. And actually something we're looking into. Because when you look at the current commercial model for the service providers as well as the broadcast, we tend to be a very CapEx-centric model buying kind of hardware and software kind of equipment, the things we sell. So I think part of it is that can we change some of the buying pattern? Could we offer another model to them, maybe there's something we're looking into trying to be a bit open. We already have OpEx-based models. We both have CapEx and OpEx-based model. It's all there. in terms of how we can offer. But they tend to be that the customer tend to be lean more towards the CapEx side of it. Again, that might change with some of the changes in the markets. I wouldn't rule that out. But that's sort of I think that's the dynamics there. So that's sort of the customer with the current product. If you then look at new products. For instance, if we move it more into the cloud and software area, that's potentially an area where we could -- where you can -- we the current industry is a little bit more subscription, an OpEx-based model so that we think that maybe that could be an opportunity to offer another commercial other than try to figure out that. And there is still an opportunity to offer also some of the hardware and software, of course, as an OpEx to that. Then there could be if you get into new customer segments, maybe they used to buy in a different way. Then, of course, it's very hard on time to change a buying pattern in an industry. You cannot drive that yourself unless you make it much more to have an OpEx bad model. And I wouldn't rule out, sometimes we see even see combinations that might want to do a CapEx combined with OpEx. They might say, I want to buy OpEx for the things to sites I know. And then I want to have more of a ramp-up in other areas. So on have a lower step in and then we grow with the revenue, for instance. So it could be different models that we're looking into but it's no doubt in my mind that it's very -- it's something we are looking at, something we've got to see if we can change a bit and add to our repertoire in terms of having more of a recurring revenue coming in. So obviously, as we know currently support and services is the recurring. And then on top of it, we have this sort of predominantly CapEx-based model. But again, could we build another layer with more recurring revenue, that's, of course, strategically very important. We need to see if we can do some of that. But at the moment, we're sort of, I guess, very much in the same model we have now at the moment, we're sort of quite a CapEx-centric model.
Andreas Joelsson
analystExcellent. Thank you very much. There was a couple of double questions, but I hope I have managed to get all of them. Otherwise, please reach out either to us or the company, and we will take it from there. And with that, I wish you all a very good summer and see you again at the Q3 presentation. Thank you.
Andreas Eriksson
executiveThank you.
Cecilia Hojgard Hook
executiveThank you.
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