Pegasystems Inc. (PEGA) Earnings Call Transcript & Summary
September 5, 2023
Earnings Call Speaker Segments
Kevin Kumar
analystI think we'll go ahead and get started here. With me, I have Ken Stillwell, CFO and COO of Pegasystems. Thanks for having.
Kenneth Stillwell
executiveGood to be here. Thank you.
Kevin Kumar
analystSo I thought maybe to level set, can you just give maybe a brief overview of the company, the products you offer and kind of the value prop?
Kenneth Stillwell
executiveSure. So Pega, Pega does end-to-end workflow automation. And what does that mean? It is typically used for transactions, events, that where it goes kind of across a series of steps to accomplish a specific activity. It might or likely will integrate with other systems. It will be used by someone like a CSR and a client interacting with consumers. Increasingly, it's becoming more automated in terms of that interaction. Common use cases are things like financial services, health care, insurance, telecommunications, consumer manufacturing, public sector. Those are all industries that have a very big B2C presence or even a B2B2C presence where you have significant amounts of transactions that need to be done quickly, that you might even then want to analyze or use the data from those transactions to be able to drive intelligence and kind of a closed-loop improvement of the process. We -- our clients -- we don't have -- we have less than 1,000 clients. And the top 200 clients drive about 75% to 80% of our ARR. We believe every client that we have, I would say 95% of our clients, should be and could be spending $10 million, $20 million, $30 million a year with us. Most are not. And so that's where the opportunity is that we're focused on.
Kevin Kumar
analystSo I think in the space, there's a lot more than just low code, right? I think Pega focuses on very mission-critical use cases, intelligent workflow automation. So maybe just break down kind of where you're positioned competitively where you're maybe different than what people traditionally think of as low code, some of the vendors like Microsoft, Salesforce, how you're kind of uniquely positioned?
Kenneth Stillwell
executiveSure. So there's -- so when you think of the concept of low code, I typically kind of refer to low code as there's low code the concept, than low code the product. And when you think about companies like Pega or Salesforce or ServiceNow, not so much Microsoft, but the bigger -- they are typically more kind of low-code the concept versus a low-code simple platform. What does low code, the concept, means? It means that when you build an application, an enterprise-grade application, you want to build it in a way that you can evolve it, change it without having to write a new code, without having to have lots of check-in, checkout. It's something that typically the configuration could be done in the screen with a low level of hard coding. It's not no code because there are some cases where you do need to write some level of custom code, but you want to try and minimize that because every time you write a piece of custom code, it just means it's that much more complicated to change in the future. Then there's low code, the product. Well, low code, the product, typically is something where the use case is simple, where you're trying to do things like want to build a badge swipe application for my doors to the office. And you're going to say, all I'm going to do is I'm going to take an RFID. I'm going to take a scan, and I'm going to say, is that person on the list or not on list? If they're on the list, I click open. If they're not on the list, I click the red error message. That's it. That's all you're building. And so there's lots of low-code use cases out there that Pega would be overkill for that use case because it's really not -- it's really just very simple open-close type activity. By the way, so would all the competitors that we mentioned as well. No, you wouldn't go out and spend $10 million or $20 million or $30 million to manage a very simple, like notify when a desk is open or something like that, if you were hoteling in an office. So there's a real misunderstanding in the marketplace that it all gets lumped in together. And so when you are like, how is Salesforce low code? Well, they're low code because they try to build their applications in a way that they can be scaled. Now why is -- how is Pega different? The reason why Pega is very different than any of the companies that we -- you might think of as competitors is that Pega's entire platform, the architecture, the approach, everything that we've done for 40 years has all been based on building something that can easily be changed, can easily evolve, things like what we call the Situational Layer Cake, which is this concept of dimensionality where you can build one application that can solve similar use cases in different parts of the world where there might be slight changes or even material changes. Other companies would go and they copy the applications and create maybe a version for each state, a version for each country. So the concept that Pega has always been to be able to serve enterprise clients with enterprise-grade applications and significant volumes in a way that you can future-proof that application and change it over time. And I think our retention rates really speak large to -- of how sticky our product is and how clients have taken applications that they use from 1985 and they're still using those applications today, except in a more modern environment, and they've evolved that maybe even every year, they've made changes to that without having to write code. So that's kind of our -- that's one of our differentiated powers.
Kevin Kumar
analystYes. That's great. And then maybe on that topic, Pega Infinity just launched a new version, latest version. I think it just came out. So maybe talk about some of the new features that have come out and kind of the impact to the customer base?
Kenneth Stillwell
executiveSo Pega '23 or Pega Infinity '23, which is the one we talked about at PegaWorld is kind of in the GA phase. And what's different? Well, first, Gen AI, right? A big -- we've hooked in AI capabilities to be able to leverage -- we always had something called customer decisioning, which was a form of AI that we use at Pega. It was something that essentially it took a rules database and can create a kind of almost a spider diagram of like figuring out probabilities and analyzing information so that it could give you a prediction. Like I think the next offer you should do, I think the next action you should take. Gen AI goes to a different level, more on the conversational AI side and with voice AI, where it can actually simulate a voice interaction, right? Again, you can call into someone, think you're talking to an operator, and it will actually understand what you're saying, run through all of the information that you put in the LLM and be able to say back to the person something that might be helpful in them solving that issue. That's something we did not have before Gen AI. Another big feature is we've really made the designer experience. So when you go into Pega and you want to configure, you want to start from scratch, you want to configure, you want to evolve, you want to improve, whatever the designer experience of how you would do that is really quite moderate and very easy. I would draw the -- I'm going to date myself a little bit. But I would draw the analogy of the way workbooks used to operate before Excel, right, where you could -- you knew all the codes, you can do backslash W, you pull -- like it was -- you could do it, but you had to literally know how to figure things out. We went to the point where you can hover over using the Excel example, where you can hover over and say, this is a sum, and here's the formula that you do. And we've made it so that you don't really need to have the knowledge of Pega or even the developer acumen to be able to evolve. So we -- the designer studio kind of feature function. We've also have a lot more of the actual configurations and rules, standard rules in the library. So that when you're building something, you don't actually have to start from scratch. You can say, hey, I want to build a loan origination process. And now you can use AI and you can say, well, get me something started. I want to build an origination process. And it will, within a matter of -- I mean, literally in a matter of like 3 to 5 seconds, it will pop up and say, here's an example of workflow for loan origination. You can use that, you can kind of configure off of that. You can say that's good to know, but I'm going to start my own. You can add steps and stages, create integration. It can actually even tell you here's the common integration. FICO and TransUnion and Experian. I mean it can get you to the point where it's kind of almost building the application on your own. So I think what you're going to see with our clients more and more is that they're looking to Pega and saying, I get all the enterprise-grade workflow automation and intelligent workflow automation, but now I don't have to spend so much time to actually build out the application because I can leverage AI to do that. I think that's going to be transformative for our clients.
Kevin Kumar
analystYes. So maybe a few more questions on Gen AI. So I believe all the new features and functionality will be provided to Cloud customers. So maybe talk about that. Why strategically, why kind of push you out to the Cloud customers and potentially the implications to Cloud mix over time as you push out more features to that set of customers?
Kenneth Stillwell
executiveSure. So, this version, 2023, is available for our Pega Cloud clients. Now the beauty with that is, one, Pega Cloud is really the modern application environment that we want our clients to operate in. That doesn't mean that we will treat our clients that may have purchased previous versions on either they're managing on their own Cloud or maybe managing it on-premise. We will still support them. They will get all of the new technology innovation with all of the releases. But when you think about Gen AI, we wanted to start with a very controlled group of clients that were already on Pega Cloud. We're leveraging GenAI on this. We didn't want to have to deal with all the firewall and security protocols of trying to actually -- now if a client wants to actually go use their own AI tools on Pega, they could certainly do that. But for us to offer it, and we are offering it to our clients, it's Pega Cloud. And when we get to 2024, we'll reevaluate whether there's different delivery models for Gen AI, but we haven't really made that decision yet. What that also does is that -- so to clarify 1 thing. When we think about Pega Cloud, most of our clients have a version of Pega Cloud. Even though our Pega Cloud is only about 40% to 45% of our total ACV is Pega Cloud, if you look at the number of our clients that have Pega Cloud, it's 75% plus of our clients. And if you look at our top 200 to 300 clients, pretty much all of them. So if you think about the clients that kind of, I would say, matter, all of our clients matter, but the larger clients more influential to our business, they're all going to have access to this. And if a client doesn't have access, there's a very simple way to get access, which is they can actually get kind of a sandbox for Pega Cloud, and they can actually start to test and import rules into there and start to run some of the analysis. So there will be no reason to why any client couldn't get access to it if they want it.
Kevin Kumar
analystIs there kind of -- I thought I saw that there is maybe a seamless Cloud migration path. Is that -- will that change potentially kind of the incentives for some folks to kind of shift over?
Kenneth Stillwell
executiveYes, that's a good point. So we really announced maybe a doubling or tripling down on moving clients to Pega Cloud. You might say, well, why now versus why not 2 years ago? If you go back about 5 years ago, our clients were sporadically on the current version. I would say some were, some weren't. We didn't really force them to. We were coming off of a perpetual model where clients paid a significant amount upfront and they paid maintenance, and they got all the technology, but we left it up to them when they wanted to upgrade or to move to the current version. Fast forward to today, we have the majority of our clients on Pega Infinity. I mean the overwhelming majority, even probably 90-plus percent. So now is the perfect time to go to those clients because the migration from Pega Infinity, non-Pega Cloud to Pega Cloud, is quite straightforward. Some clients -- it will be more complicated because their applications are just so powerful and do so many things that we might need to -- we might need to modernize certain aspects on how they do things. But for many clients, it will be a more simple migration. So given that, and we have so many clients wanting to move to Pega Cloud, we feel like it's the time to really kind of push for more focus on it and then that also opens up GenAI.
Kevin Kumar
analystYes, exactly. So a question I get often is around what are the plans on monetizing all these new features? And then part of that is kind of pricing, right? Like maybe just give us an update on how you think about pricing, how much is seat-based versus usage-based and because that comes up pretty often?
Kenneth Stillwell
executiveYes. So I've -- that's a very common question because we are including GenAI for 2023 with -- for our clients. And so the immediate question that people ask is, well, why would you give it away? How are you going to monetize it? We don't license on a seat. Companies that license on a seat have no other way but to increase the seat price to monetize AI. So companies that -- and I won't name, but some of our competitors, which I'm sure you've seen, will take the seat price and they'll increase it by 40% or 50% or 60% because there's no other way to monetize it. We typically contract with our clients based on activity, based on volume. So because most of our contracts are activity-based, GenAI should, if you're getting -- if the client is getting the value, push more volume to the platform, which then would mean that we would get a bigger wallet share with those clients. So that's not something that we're hiding from our clients. That's very clear to them. So we really are encouraging clients to leverage AI because that should move more workloads. And by the way, if it doesn't move more workloads and the client is not getting value from GenAI, and they shouldn't pay for it. But if they move more workloads, they are getting more value, then we should have a revenue share, so to speak, from that, and that's how our contracts -- I think that's one of the -- a very good question, but really what you have to layer back is that licensing because the second part of the question you asked, which is how we license. Our view is that the value of Pega is not limited to the number of users that you have. And quite frankly, if you think about it, our goal should be that the users drop, not increase. If someone deploys Pega, they should need less customer service reps. Quite frankly, they should need none, right? The system should be able to interact with the consumers. So then you get into this complicated well, what do you charge for an interaction that involves no human interaction versus -- so we've just kind of reverted back to -- that's not the way to generate value. The way to manage value is what's the number of transactions that the system is actually running? And that's been -- our clients are very on board to that level of contracting. And as the client volume goes up, which means they're automating more transactions than the commitments that they make to us go up, and our clients are completely aligned with that versus the user model where the client basically says, "Well, I bought 2,000 users, but I only use 1,200, so I don't want to pay for it. And you say, I only want 1,200. Normally, the conversation is, well, if you only buy 1,200, your price has to go up. It's kind of a -- it really makes clients have to buy more than they need and they feel very frustrated with that. And you'll hear that about the licensing models from other vendors.
Kevin Kumar
analystYes, okay. That's super clear. I do want to ask about a lot of talk about GenAI, but when do you believe that maybe starts impacting the pipeline? When do you think that's going to start impacting kind of ACV growth, right? That's a pretty important metric for Pega. So maybe some context there?
Kenneth Stillwell
executiveI don't think we'll see anything in 2023. I think the first part of 2024, I think there's probably a chance that you start to get some momentum from that. I think when we get into -- further into the beginning of 2024, I think we'll have better visibility to that. We don't see a downside from it in terms of the amount of transactions that go through our platform. The question just is how much upside is there. I think we're still trying to figure that out. So we are optimistic that it will be -- that it will drive more automated straight through processing, so to speak, transactions, but it will also do 2 other things for us. It will speed up the amount of time that it takes to start a new application, and that will then move more workloads on. So we're very optimistic about that; and it will reduce the upfront implementation costs. It should make it so that if you're if you're designing, building or improving an application, much of that work should be able to be done, leveraging some levels of AI. And so that should reduce. And the more that you reduce the time to value, the time to production, the cost to change, I mean that's all accretive to the amount that we should receive in license revenue or Cloud revenue.
Kevin Kumar
analystYes, I did want to quickly ask about Launchpad. I think it's been about a year since Pega announced that. And so just curious on kind of early customer testing, how that's progressing, and if possible, maybe frame kind of the opportunity? Like is this incremental to your long-term kind of targets? How do we think about the incremental kind of opportunity?
Kenneth Stillwell
executiveSo Launchpad, so for those of you that don't know, Launchpad is a -- is our multi-tenant version of Pega that is being delivered through ISVs, partners or other software companies. So we are essentially licensing our platform to other companies so that they can sell workloads to their ultimate clients. So an example would be, I use this example because it's a simple one. Boston Scientific sells equipment to the hospitals. They want to actually sell subscription service that those hospitals can use to manage charging of their clients, consumable things, but they don't have it, they're not a software company, neither is Boston Scientific necessarily, so they go and they leverage the platform. In that model, Pega is not selling in the traditional way, we are actually supporting the ultimate client that would sell and leverage our platform and we get a revenue share. That's Launchpad. We have -- Launchpad was GA in early part of this year. We've got our kind of our first cohort of service providers that would manage -- that we've got kind of in the kind of under 10 number. And we do have some commitments from it. Any activity from Launchpad is currently not factored into any of the numbers that we've talked about in our guidance or any of our long-term plans. So we feel like we didn't want to put a number on what that opportunity is until we had a better idea what's there. I think it's so far, I'm very excited about the feedback that we're getting from the companies that are actually building and some of the names of the companies that are actually in that first cohort are pretty names that you would -- we'd be pretty happy to have in that group.
Kevin Kumar
analystSo I do also want to ask a demand question.
Kenneth Stillwell
executiveSure.
Kevin Kumar
analystMaybe just an update. Most of your net new ACVs from the existing customer base, and so just curious kind of what the appetite is for -- to undergo some of these larger kind of projects. Anything you can kind of share in terms of kind of the incremental macro?
Kenneth Stillwell
executiveSure. So our growth comes primarily from 2 different mechanisms. One is clients pushing more workloads to the applications that they've already purchased; and new workloads. So we just make it simple and call those 2. Activity and volume increases with existing workloads, I would say, is relatively unfazed from the economic climate that we're in. Naturally, there might be slightly less transactions than there would otherwise be. But I would say that's less of an impact. Net new workloads, I think we've definitely seen enterprise buyers be a little bit more skeptical with scrutinized and more pressure and maybe even a little bit more discerning in terms of starting and engaging in those new projects. And I think that's relatively consistent with what we've heard from the Gartners and the Forresters and lots of our partners and many of our competitors have said something similar. What I don't -- what I can't put a direct -- I can tell you that there is a connection, I just don't know how material it is, is the AI connection. So I think AI has had a little bit of a freezing effect on spend in the enterprise space temporarily, but it's because people are like kind of so distracted, I would say, with AI. And in some good, some bad, where they're really trying to set up these tests pilots and really trying to figure out what AI even is for them, that I do think that's kind of pushed a little bit on some of the normal projects they would have done. Now whether that will just rebound and they'll start those projects in Q3 or Q4, Q1 or Q2, like that's -- I would say that's TBD because I just don't know -- I don't know how long this AI hype will continue. But I definitely don't think it's going to shut down those projects because AI is not a replacement for those. But it -- so that's a part of it. Some of it's been the economic climate. Definitely is less -- it's more -- I would say it's more skeptical in enterprise buyers now than it was a year ago, and couple that with a little bit of the AI risk, we're seeing that, and we're feeling that.
Kevin Kumar
analystSo Pega recently announced a restructuring of the workforce, I believe a 4% of overall head count was impacted. So maybe just walk-through the changes in general and then in particular, kind of the go-to-market sales organization. What's changed? And how do you see that kind of headcount growth evolving?
Kenneth Stillwell
executiveSo I'll start quickly with about 5 years ago when we started the subscription transition. We said that when we exited the subscription transition, we were going to see a pretty radical inflection of free cash flow and margin improvement. We have begun to see that. We also said that we are committed to Rule of 40. And if we see that the sales capacity that we've invested in the business is not yielding the return, we will calibrate that. At the beginning of the year, in December, we actually did an action of similar size to what we just did, and that was really to align our organization focus, meaning the clients that we were covering and targeting and making sure that we really rationalize that to being focused on existing clients, not exclusively, but materially on existing clients because that's where we get our growth anyway. This most recent one was really a connected but follow-on to that process, which was really around looking at the role clarity and the complete capacity that we have covering more organizations and making sure that they were closer to the client, that there was not the overlay, a specialist, things that were not kind of primary quota carrier directly connected to primary quota carriers. So this was not something -- this was not a surprise to us. We had planned on Phase 1, Phase 2. And July, in our -- when we released earnings, I even mentioned in my prepared remarks and I think it was even in the quote in the earnings release that this was coming. So it was not a surprise to our management team, et cetera. So now what we have is we basically have made significant progress, in addition to the progress we already made to set ourselves up to be on track to be a Rule of 40 company in the very near future.
Kevin Kumar
analystYes. So maybe to follow up on that, I wanted to talk about free cash flow. So the first half of the year was pretty strong. I think you delivered $123 million in free cash flow. And in your June Analyst Day session, you increased guidance from $150 million to $180 million. So maybe just walk-through kind of the strength that you're seeing on the free cash flow side. I know it's been a 5-year journey to get here. So just walk-through maybe the levers there.
Kenneth Stillwell
executiveSure. I mean, well, so our profitability levers were very, very kind of connected to the free cash flow improvement, which was we want to get our gross margins up, we wanted to maintain G&A and R&D as being a significant amount of investment, but a reducing percentage of revenue. We wanted to make sure our professional services grew at a slower pace than our overall growth, and we wanted to really focus on the sales optimization. And what you've seen is, originally, we were trying to get Pega Cloud gross margins at 70%, then we changed it to 75%. Now we're targeting 80%. We're approaching 75% already this year. So I think we've -- I would say we -- I don't want to say I check the box, I would say, good progress there. We've maintained our R&D and G&A. Our professional services come down as a mix of total revenue. Really, the thing that we've been really working hard on is the sales productivity, which we're not there yet, right? And we still have work to do. We still have work there. But what that's all done is that's actually been the recipe for having such a strong free cash flow start to the year and really sets us up. I mean our free cash flow of -- even the $180 million that we guided is a reasonably big improvement over the last year, but still nowhere near where the business has the potential to be. Like we should -- we -- at steady state, we should have margins much higher than even what that would -- as a percentage, what that would indicate. So I think we're on our journey. I think we've made good progress. I think probably people want to see us continue to do that before it becomes something where you really kind of believe it's something that's anchored. But we're very committed to it. And I think you've seen it in our results, and I think you've seen it in the actions that we've taken. And I think we've got a lot of operating leverage in the business of like ours to get margins even higher.
Kevin Kumar
analystYes. The $180 million guidance of free cash flow, I mean, I think you're running to based on historical seasonality, you're probably running ahead of target on that. So just curious, is there further upside there? Or is there anything we should know about kind of the seasonality throughout the year?
Kenneth Stillwell
executiveSo the one thing that's different about how we thought about guiding on that number is -- and I don't -- I didn't mean to be cute with my wording on this. But we said at least $150 million and at least $180 million. So what we really created a floor and said, like we will at least get there. Now does that mean it's $180 million, $181 million? Or does that mean it's something different? I mean naturally, we want to be as high as possible. The other thing is that we are not doing anything unusual with our free cash flow in this year that would be repeated. Like we're not going out and telling clients, hey, we'll give you a 5% discount if you pay us everything this year, right? Because that's not -- that serves no purpose, right? If we can't actually make this sustainable and embedded in the company. So there's nothing unusual. Like our -- if you look at our -- we use -- we look at a metric called days billed outstanding, which is the amount of time that it takes collect from the data and invoice is sent. And if you look at that metric, it's been pretty much the same for the last 3 years. So we're not squeezing anything, and we're not delaying vendors either, right? It's not -- we're not changing the way we pay commissions. So there's nothing that we're doing that would not be -- that would be a onetime thing. So I'm optimistic. I mean, actually being in [ 123 ] through 6 months is -- that's where you want to be. The question is just how fast can we get to a real good steady state number that's much higher than where we are now.
Kevin Kumar
analystYes, so the other part of the Rule of 40 equation is top line, right? So moving to ACV, which I know is a pretty important metric -- key metrics at Pega. Maybe just to start, this has come up a few times. I guess, typically, I think Q1 to Q2, you saw a little bit of a dip sequentially. So maybe just walk-through kind of the puts and takes there. That's not -- you don't typically see that. So maybe that's part 1 of the ACV question.
Kenneth Stillwell
executiveSure. So what happened, if you would have just looked at the end of Q2, we probably wouldn't be having this curiosity and it's totally valid, right, which is if we just said, you're going to be a 13% constant currency grower at the end of the midyear period, which is kind of what we ended the -- I think everyone would have said, well, that's right in line with what you thought for the year. Because Q1 was kind of an outsized growth and kind of admittedly shocked people, I think, and probably surprised us a little bit. Q2 is kind of -- it was a little bit of a contrary to the Q1. And so what happened in Q2 was a combination of a handful of anomaly things like the timing of when renewals are, the timing of some of our consumption kind of resetting. We actually had a little bit of churn in Q2, which typically we do have churn through the course of the year. It's not significant, but it typically doesn't happen in a linear fashion. It kind of happens when it happens. So we have these -- and quite frankly, when you have a Q1 that added that much ACV, comparably, you probably stole some deals, either deal slip from 1 quarter or you sometimes pull them in. So I think that there is kind of a reality of that being a factor. So I think our -- we're targeting -- we're focused on our ACV growth. We think that 2023 -- 2023 and then the beginning of 2024, we think is kind of like a growth trough, right? A little bit of that is our distraction to our sales team and the changes that we made, a little bit of that is the general economic climate. A little bit of that is just other things that we've been dealing with distractions. And I think that we are -- we've kind of built the business around assuming that, that growth rate wouldn't be as strong as it has been in other years. I don't think that changes anything around the growth prospects, right? The market growth rates admittedly have slowed for all of the -- for pretty much everybody in tech, but I think there's a tremendous amount of opportunity for us even just with our 100 or 200 largest clients. There's -- as I mentioned before, I think all of them could be spending orders of magnitude more than they're spending now.
Kevin Kumar
analystSo maybe continuing on that thread. You've put long-term targets out around ACV, I think, around kind of mid -- 13%, 14% over the next 3 to 5 years. So maybe just contextualize kind of the assumptions that you're using to kind of forecast that? Is that mostly existing customers? Do you expect macro to ease a bit? Just some color around the longer-term target?
Kenneth Stillwell
executiveYes, great question. So we're assuming that retention rates stay largely the same, gross retention rates. That CPI or kind of inflation stays somewhere in that 3% to 5% range, right? We don't -- we're not assuming a 7%, 8%, 9%. We're also not assuming we go back to 1% or 2%. We're assuming that we get the majority of our growth from our existing clients, which majority for us is we're talking 85%, 90% of our growth comes from existing clients, but that we will get some new logos, probably -- I'm saying handful, it's probably more like 10 to 25 new logos a year. But those logos may not be big dollar contributors, but they'll create some fertile ground for continuing to grow. And we are assuming that the economic climate is not -- I wouldn't say boom times, but I would say, slightly improved over what we're seeing in '23.
Kevin Kumar
analystYes. Any questions from the audience?
Unknown Analyst
analystAlex [indiscernible] from [ Luxor ]. Yes, I guess the only question that I had, I know it's a topical conversation right now in software, generally speaking, just stock-based compensation. A lot of investors, I think, are thinking about free cash flow and then SBC in tandem. So I think you guys have done a good job at not letting that sort of balloon out of control in terms of the sequential year comparisons. But I just wanted to ask that question is how should investors expect that line item just overall to grow over the next 2 to 3 years as you guys approach that $500 million free cash flow target that you set out there in the Investor Day?
Kenneth Stillwell
executiveSo yes, so right now, our stock-based compensation is probably order of magnitude like 10% of revenue or something like that, 10%, 11%, which is lower than some of our peers. That's not to say that, that's the right number. It's just -- it's not -- I would say it's not out of control, but I would anticipate that, that percentage should not go up. And the only difference with us is that we have a potential up or downside on dilution because we give 50% of our grants as options. So naturally, many -- the accounting is one thing, but the actual dilution is another. The accounting is kind of my first point of thinking about that 10%, 11%, 12% is probably a reasonable kind of peg for the future. But to be honest with you, we have to be realistic about that as a percentage of market cap and the share is dilution as a percentage of market cap because our market cap is much lower now than it was a few years ago, and we have to be really thoughtful about the dilution impact to shareholders that we work for. The one thing that I would say is our leveraging of options does help us with that because naturally, our employees only benefit if shareholders benefit over longer periods of time. So we are very conscious of that. We're also very conscious of the overall dilution and flow. We -- one thing that helps us a little bit is the new calculations that Glass Lewis and ISS do now, which is they never -- they only looked at your shares outstanding. We really got hit hard on dilution versus the in the money on the option. So that will actually help us because when you actually look at the new calculation from a dilution and overhang will much better than we did. One last point. Last year was a little bit of an anomaly year. With the stock -- we have the stock price drop. We have the Appian litigation. We really wanted to make sure we didn't have retention risks with some of our employees because many of their grants were under water that we did a special option grant in November as a retention tool. That was unusual, and that would not be something -- we're not doing that this year, for example. That was -- so last year has a little bit of an anomaly to it, which, by the way, will carry for a few years as those [indiscernible] Yes, yes.
Kevin Kumar
analystYes. Ken, Last question here, but to close things off, you've set a free cash flow target of $500 million over the next 3 to 5 years. So you've kind of touched on it a little bit, but maybe just to summarize the key levers, level of confidence you have in kind of achieving that goal.
Kenneth Stillwell
executiveSo we want to -- so this is very high level, but if we're a $2 billion company, and we have 25% free cash flow, that's $500 million. That's just -- just kind of think about that framework. In order to get to that, we really need gross margins to be approaching 80%, and we need R&D and G&A to not be any higher as a percent of revenue than they are now. We don't need to have them dramatically reduced, but they need to kind of stay in line and then the big lever is sales. And I think that what I said before is we are very committed to that model. And I think we've made a surprising amount of progress and quite frankly, progress that you can't really even see yet because you have to see the quarters kind of play out to see some of the changes that we've made. But I'm very optimistic on our -- we're very committed to it. I'm very optimistic on getting to that. The question just is this -- the trade-off between sales productivity and growth opportunity in sales capacity is a tricky one, right? And it is one that we just have to make sure that we don't -- you can't cut your way to prosperity, but you also can't accept inefficient selling at some level. So that's the one that we just have to really work hard at calibrating.
Kevin Kumar
analystYes. Well, I think we're out of time. Thank you, everyone. Again, thanks a lot for joining us.
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