Pinewood Technologies Group PLC (PINE) Earnings Call Transcript & Summary

March 22, 2023

London Stock Exchange GB Information Technology Software earnings 43 min

Earnings Call Speaker Segments

William Berman

executive
#1

Good morning, everyone, and welcome to Pendragon's presentation of our full year results. During this session, we'll go through the financial results for full year '22 and update you on the great progress we keep making with our strategy. I'll begin by recapping our vision, explaining why we strongly believe our set of diversified assets creates real competitive advantage, and reminding you of our ongoing strategic priorities. Mark will then walk you through the financial performance, and after that I'll run through a more detailed operational and strategic review for 2022. As always, we'll be glad to take any questions at the end of today's presentation. Our vision is to transform automotive retail through digital innovation and operational excellence. Over the last year, the scale of strategic delivery has once again been substantial and has been a key contributor to the performance announced to the market today. To support our vision, we redefined our purpose and values in 2022. I'm confident that the outputs formed across all divisions of the group will further unify our teams and drive even greater pace of transformational change in 2023 and beyond. The Board and I remain confident in the opportunity that our strategy provides for value creation, and we're well poised in the evolving consumer and competitive landscape.

William Berman

executive
#2

Pendragon stands out sharply when it comes to its assets and capabilities. And ever since we launched our strategy, the group has moved forward remarkably well in shoring up or building fresh competitive edges. In UK Motor, we run off a much leaner cost base, with efficiency substantially better, and we effectively harness big data drawn from internal and external sources to sharpen decision-making and customer journeys. Features Car Store, our new used car strategy, is landing well with customers, and our new CarStore.com website lists roughly 12,000 used cars — more than any of our new digital disruptors and the second largest overall. UK Motor has widened its portfolio to take in BYD, the world's largest manufacturer of new energy vehicles. I'm delighted that Pendragon is serving as BYD's lead launch partner for the U.K.; 2 stores in Birmingham and Milton Kings are already operational, and 6 more are in build, including a flagship store in London. Pinewood has taken excellent steps forward as well, going further than competitors by developing enhanced digital capabilities, which lets the group push its physical ecosystem ahead at a greater pace than its peers. It has also added to group profitability both in the U.K. and internationally. Pendragon Vehicle Management has diversified OEM representation, is growing well beyond its B2B core into a number of B2C adjacencies, and has a full year service proposition that drives high levels of customer retention.

William Berman

executive
#3

This slide gives a quick recap of the strategy we announced late in 2020. As we laid out at the close of FY '21, we've made substantial progress on the UK Motor goal of running from a lean and effective cost base, and we keep pursuing tactical opportunities as well. That goal has now been replaced by the enhancement of our new car representation across the U.K. In addition to our existing partnerships with BYD, where we serve as a U.K. lead launch partner, we're in conversation with a number of other brands to respond to the electrification of the U.K. fleet. Turning to Slide 6. The outputs of our strategic initiatives and significant investments across our divisions are driving much improved productivity and gross margin resilience across the group. The relaunch during the year of the market-leading omnichannel Car Store proposition, with a fully transactional website, has contributed to the robust underlying profit before tax announced today, a GBP 57.6 million. This performance was ahead of the Board's expectation at the start of the year. Our PBT performance was in strong light of well publicized and significant headwinds during the year, with operating costs of nearly GBP 34 million year-over-year. The balance sheet of Pendragon continues to improve. At the end of FY '22, net debt stood at approximately GBP 23 million versus nearly GBP 50 million at the end of FY '21.

William Berman

executive
#4

I'll pass things along to Mark now so he can walk through the figures in greater depth.

Mark Willis

executive
#5

Thanks, Bill, and good morning to everyone. I'd like to begin with the slides I presented at our past two results presentations, though I wanted to go over them one more time simply to illustrate how the group's performance has shifted structurally and how efficiency has improved since we launched our strategy in late 2020, measured against pre-pandemic results. During the year, revenue rose 6.7% on a like-for-like basis, reaching GBP 3.6 million. That compares with pre-pandemic 2019, when the group ran more than 200 stores versus only 145 now. As a reminder, several of those stores were loss making. We achieved additional gross profit growth in FY '22, up 5.5% like-for-like against FY '21, at GBP 457 million, which produced a gross margin rate of 12.6%. Our emphasis on pursuing strategic initiatives that improve used car gross profit per unit and on maximizing our new GPUs amid supply constrained conditions, along with like-for-like growth of 6.9% and after sales gross profit, supported this performance. Once more, set against FY '19, gross profit now sits just GBP 15 million, or 3%, below that level, even with revenue lower by nearly GBP 900 million.

Mark Willis

executive
#6

When we entered FY '22, my guidance was that underlying operating costs would rise by roughly GBP 30 million across the year. That came about through several factors: the elimination of brakes relief valued at about GBP 12 million, the roughly GBP 10 million we put into marketing, and inflation's effect. All told, costs rose GBP 33.7 million, reaching GBP 358.7 million, and inflation — which peaked and was forecast at the beginning of the year — was the main factor behind that larger cost base. Even so, when measured against the cost base we had before the strategy, costs stayed GBP 87 million lower. Consequently, during the year, notwithstanding growth in gross profit and revenue, those cost movements, combined with higher interest rates, brought underlying profit before tax down from GBP 83 million to GBP 57.6 million. Set against FY '19, that is still GBP 74 million better. When our strategy launched, we said capital allocation would prioritize investing capital to back initiatives, alongside an emphasis on cutting the bank net debt the business held. Over 2022, we achieved a further cut in net debt, from GBP 49.7 million down to GBP 23.3 million.

Mark Willis

executive
#7

As of now, that figure has fallen by GBP 96.4 million from when our strategy began. Moving on to Slide 9, we'll examine the summarized group income statement. Continuing from what was said on the prior slide regarding gross profit growth, I'll give a bit more detail on what drove it — and Bill will cover more during the operational review as well — but the gross profit result was supported by robust expansion in new car margins, since certain implied constraints were more than compensated for by improved gross profit reaching GBP 2,719. Used car margins, as anticipated, came down from the exceptional peak levels recorded in the second half of '21, yet the levels reached at GBP 1,607 for the year remained well above what has historically been delivered, thanks to the combined effect of many strategic initiatives, which we'll touch on shortly. The aftersales margin rate held steady year-on-year even with the effect of higher technician labor costs, and that — together with 7.5% like-for-like sales growth — produced an additional GBP 9 million in aftersales gross profit versus FY '21. And as I discussed on the earlier slide, costs rose to GBP 33.7 million.

Mark Willis

executive
#8

I'll wrap up on this slide by pointing out the nonunderlying items, which came to GBP 0.4 million in total. And there's a mix of a net gain of GBP 7.9 million on property and business disposals, offset by impairment charges of GBP 4.8 million, being the goodwill impairment on the sale of our DAF truck business. On top of that, movements in the base interest rate produced roughly GBP 8 million of extra interest charges during the year, and the combined effect of these items was the underlying PBT of GBP 57.6 million. Turning to Slide 10, for a look at cash flow. The group had another solid year of cash generation, bringing debt down further, while stepping up capital investment in the business. Cash generated from operations stood at GBP 116.7 million, including a working capital outflow of GBP 5.1 million, driven mainly by the cash fund element of higher used car values. Net capital expenditure of GBP 27.1 million was made up of capital expenditure of GBP 43.7 million, including several major development programs that Bill will mention shortly. Beyond that, almost GBP 6 million of development capital went into Pinewood to back its future growth.

Mark Willis

executive
#9

CapEx was offset by inflows from disposing of surplus property — mainly the sale of a vacant site in St. Albans for GBP 10.5 million, plus GBP 2.9 million from the disposal of the DAF truck business. Lease payments and receipts came in GBP 2.8 million lower, as we keep successfully managing the number of vacant properties through our store rationalization program. Our lease regear with our largest landlord let us hand back 12 vacant properties early, and that produced a cash saving of GBP 2 million in FY '22, which will grow to GBP 3.5 million on a full year basis. Over the last 3 years, we've now successfully cut our vacant leasehold property, generating over GBP 7 million in annual rent savings and a further GBP 3 million reduction in rates. And we're pleased with how the group's net debt position keeps coming down. And lastly, on the financial statements, just to cover some key changes on the balance sheet, which has strengthened further: net assets rose by GBP 55.4 million to GBP 281 million. Key movements include a GBP 16.1 million increase in property assets, reflecting the investments we've made into our estate.

Mark Willis

executive
#10

Inventory went up 21%, or GBP 107.5 million, and the reasons behind that are a mix of roughly GBP 44 million from more new car inventories as supply loosened somewhat toward the end of the year, plus a GBP 63 million rise in used car stock — GBP 22 million of which comes from a higher volume of those cars at year-end as we got ready for the start of this year, with the other GBP 40 million coming from a higher average value of the cars we held. Payables rose correspondingly by GBP 121 million, mainly because creditors against that inventory went up. Lastly, net liabilities for defined benefit pension scheme obligations fell from GBP 23.6 million to GBP 2.6 million at the close of '22. That improvement is made up of GBP 13.1 million in contributions from the company and a net actuarial gain of GBP 8 million. We also finished the triennial valuation of the company's pension scheme in the year, as at the 31st of December, 2021. That exercise found the funding deficit had come down from GBP 170 million at the last exercise in 2018 to GBP 33 million as at December '21.

Mark Willis

executive
#11

The company and the trustees have agreed to keep contributions to the pension scheme at their present level through the end of 2023, and by then the actuarial deficit is expected to be cleared. At that stage, we're shifting to a long-term funding target, though contributions will drop by GBP 10 million, to GBP 3.5 million annually, and we hit that target in 2026. I'll now hand things back to Bill, who will take you through the operational and strategy update.

William Berman

executive
#12

Thanks, Mark. Moving to Slide 13, we'll examine how the motor vision performed operationally before I go on to cover our strategic initiatives. We've changed the way we view our used car strategy. It now mirrors our group ride omnichannel approach to retailing used cars. As the market kept evolving, we shifted that strategy from a standalone proposition to a group-wide one, making sure we get the most from our entire used car inventory, our physical assets and our digital capabilities. To make that happen, all of our used inventory is now listed on CarStore.com, a fully transactional platform, with more than 12,000 vehicles online at present. We stay focused on getting the most out of the important new car business, and we invested significantly in a number of our premium brands, particularly for 2022, including major remodels at Porsche, BMW, Mercedes-Benz and our new Land Rover location in Mayfair. In addition, and consistent with the plans we announced back in 2020, we have now opened 2 new format Car Store locations in Chesterfield, with the addition of aftersales facilities completed in 2022, and a brand-new site in Warrington. Because of the supply challenges, which hit the whole market and persisted throughout the year, volumes were down 6.1% in new cars and 8.7% in used cars.

William Berman

executive
#13

New vehicle orders, though, have stayed remarkably robust for us. We entered 2023 with more than 20,000 orders in our Motor division, and we're confident we're well positioned for when supply loosens up. On used cars, for the year we tracked in line with the overall market. That said, after we launched our new used car proposition in May, we beat the used car market by 600 basis points across the second half. Strong new and used GPUs — which I'll get to on the next slide — along with a solid aftersales performance, once again helped by strategic improvements, together drove an overall gross profit improvement of GBP 18.4 million on a year-over-year basis. Mark has gone through the drivers of cost increases, but those cost increases offset the gross profit growth, which left us with an operating profit of GBP 69.1 million. So returning to per unit performance on Slide 14, our strategy of changing how we operate to lift used car gross profits — GPUs — is producing demonstrable results, with a used car GPU of GBP 1,607, well above historical levels. Between 2011 and 2018, our used GPU averaged GBP 947.

William Berman

executive
#14

For 2022, the GPU stands more than GBP 600 above that figure, and the efforts we've concentrated on from 2020 onward have driven this expansion. Prioritizing the highest possible margins on new cars in a supply-constrained market produced a record new GPU of GBP 2,719 — GBP 808 higher than what we saw for the whole of '21. Moving on now to Slide 15. With respect to our strategic aim of speeding up digital innovation, the group, with Pinewood's support, delivered excellent additional progress in reinforcing omnichannel capabilities during FY '22. Sales Plus is a DMS application letting store associates run a sales process smoothly across both digital and physical channels. Enhancements made to this app over the year include automated inclusion of insurance products and customer offers, which is pushing penetration gains year-over-year; associates and customers working through one system and process, whether in-store or at home, can now modify finance type, deposit, term, annual mileage and insurance products in real time. These greater levels of transparency and optionality have been warmly received. F&I menus displayed on the right-hand side of the slide, along with insurance product sales made outside the point of vehicle purchase, are presently under development and will be rolled out group-wide in FY '23.

William Berman

executive
#15

We anticipate that these advancements will yield additional penetration gains along with incremental sales. Second, our digital F&I capabilities, which lead the market, were reinforced across FY '22. And variable APRs by balance of finance are being applied for BMW, Mercedes-Benz and JLR on unused vehicles. The dynamic, real-time abilities to compare lender offers along with associated variances and residual values have been scaled group-wide and can maximize customer value. Data capability has been embedded to track the equity position of customers buying used vehicles on finance, plus automated communication tools. We are piloting this capability right now, with encouraging early indicators for customer retention and unit volumes. Together these F&I initiatives have produced a 5 percentage point gain in finance penetration, with approximately GBP 8 million in FY '22. Going forward, rate for risk capability is presently under development, and personalized finance rates based on a soft credit check will be offered to the customer in FY '23. The group wide platform for vehicle acquisition, management and pricing is focused on optimizing both the turn speed and margin of used vehicles. Market-based pricing has been advanced with the addition of internal demand and vehicle supply indicators in 2022. Greater automation and a cloud-based solution have cut manual inputs, driven unit economics and accelerated turn speed.

William Berman

executive
#16

Pricing revisions contributed roughly GBP 4 million overall during FY '22. Our teams have reworked the part exchange and Sell Your Car experiences, making them seamless for customers whether they're online or in-store. To go alongside those experiences, we've developed Sales Plus further so it now includes proprietary appraisal and valuation capabilities. So as a result, dependence on third-party systems is gone, workflow has been built into customer and associate journeys, and lastly, visibility of expected virtual actual costs and preparation has been delivered to further fine-tune customer evaluations and optimize margin. Going forward, science modeling that applies machine learning is being developed to maximize the cloud-based pricing solution. These market-leading capabilities will partly support the objective of doubling Sell Your Car vehicles, given the favorable metal margin dynamics compared with other used vehicle channels. A program aimed at reconditioning made good progress in FY '22. The right used cars are reaching the right location more quickly. Revised stock allocation frameworks, together with process automation that ends the reliance on vehicles being manually brought into stock, have improved turn speed. The team is now reviewing cosmetic preparation processes and capabilities to find further improvements.

William Berman

executive
#17

The aftersales results we're reporting today have gotten a lift from several things that happened during the year. Our technicians now work under a redesigned incentive plan, and that has cut churn while also pushing productivity higher. Vehicle health check conversion and performance are up year-over-year, supported by revised local reporting and a dedicated operational focus. We trialled interest-free finance for vehicle health checks in the first half, and in the second half we scaled it out across every UK Motor location. Those VHC gains delivered roughly GBP 4 million of benefit in FY '22. Looking at FY '23, we'll be exploring chances to sharpen service pricing across our channels, lift service plan penetration, and make greater use of our own labeled parts. Record levels of penetration and margin for the group in used vehicle warranty products were achieved in the first half of 2022. I'm delighted to say that this momentum carried into the second half. Since launch, used guarantee penetration has risen by 5 whole percentage points, and about GBP 3 million of benefit has been booked so far. Dynamic pricing for individual cap codes is the next iteration. That will open up Stratstone vehicles that don't qualify for OEM warranties and generate additional upside throughout the business. All of these operational improvements, along with the things and processes behind them, have helped produce the margin gains we've recorded in UK Motors.

William Berman

executive
#18

Turning now to Slide 18 and BYD. Pendragon serves as BYD's lead launch partner here in the U.K., and I'm both very proud and very pleased about that. BYD ranks as the biggest new energy manufacturer globally. In FY '22 they moved roughly 1.9 million new energy vehicles, with year-over-year growth above 200%. BYD holds substantial plans for the U.K. market, aiming at 5% new vehicle market share over the next several years. ATTO 3 is the first model line coming to the U.K. That vehicle is a C segment SUV featuring a fully electric powertrain and a range exceeding 260 miles. Looking ahead, the product roadmap is impressive, with 3 additional models scheduled to arrive in the U.K. in 2023. Last week we opened our first 2 locations, in Birmingham and Milton Keynes, and initial customer reactions have been positive, showing the vehicles to offer high quality and innovation. Orders for the ATTO 3 are already being taken. Going forward, we have 6 more locations planned for the year, among them BYD's U.K. flagship locations in Mayfair, London. BYD is the first new partner under our objective of enhancing new car representation. We are delighted to partner with BYD in the U.K., the world's largest manufacturer of new energy vehicles.

William Berman

executive
#19

Our new strategy for used cars. Car Store's mission is to empower customers to buy, sell and take care of their car needs the way that they want. From a traditional walk-in journey to a full online transaction with no associate interaction and everything in between. Car Store's proposition is truly personalized and seamless across digital and physical channels. Further revisions have been made to the proposition in the year. All grew used stock, some 12,000 vehicles currently is now transactional via the CarStore.com website and supported revised image standards. 12,000 new vehicles gives us greater scale than any other digital disruptor and going forward, Car Store will be the used car brand and platform for the group. In the second half of 2022, SellYourCar.com was launched and now is driving incremental used vehicle acquisition for the group. The revisions we have made to your Sell Your Car journeys place us in the forefront of the market and enables us to capture disproportionate share. They have also supported into gross margin resilience across the group versus FY '21 and the unprecedented market tailwinds at that time. All Evans Halshaw locations are enabled with the CarStore.com omnichannel proposition in FY '22, Car Store will be the group's used car platform and brand going forward.

William Berman

executive
#20

The initial standalone concept store—designed to back the omnichannel proposition and to test and learn—opened in Chesterfield in April. Customers have responded really positively to that store, and it now serves as the model for upcoming expansion. As we mentioned at the first half, Warrington was the next location scheduled to come online in Q4. Warrington sits on roughly a 3-acre lot and showcases around 400 used vehicles. Once again, customers have given the store a warm reception. Going forward, our target is 2 new Car Store sites in FY '23. During the first half of '22, we scaled up the count of small format sites under the CarStore Direct banner. 10 new locations are now operating across the U.K. Those sites underpin the SellYourCar.com proposition while also creating additional points for click and collect and vehicle delivery. A full launch of the proposition, backed by an integrated omnichannel campaign, kicked off in May '22, alongside prime-time TV advertising to build awareness of the repositioned brand. Earlier this year we teamed up with leading touring car team Power Maxed Racing. The proposition launch has had a positive impact. Digital traffic to CarStore.com has risen by over 60% compared with a year earlier. The brand is drawing in new customers, and the full year reputation.com score stands at a market-leading 4.7 out of 5, an increase of 2 basis points year-over-year.

William Berman

executive
#21

Trustpilot ratings are also robust, at 4.6 out of 5. That helped drive our market outperformance during the second half of FY '22. I showed this slide at the half year to spotlight the market-leading omnichannel capabilities that underpin our omnichannel customer proposition. Through the second half, we've kept up our digital and physical advantages over the competition. Opportunities are larger for us now that others have exited. We have industry-leading Trustpilot scores, and our inventory scale exceeds that of any other digital disruptor. I'm confident the digital and physical changes arriving in 2023 and beyond will keep driving customer satisfaction, scale and differentiation versus the competition. Moving to Slide 23 and Pinewood. Pinewood remains fundamental to the pace and scale of change we are delivering. Pinewood's evolving technology powers our U.K. Motor business and ultimately will benefit Pinewood's external customers, who account for roughly 80% of Pinewood's customer base. Pinewood had a strong second half, with total user growth of 4%, driven by new users added during H2. Pinewood now serves roughly 32,000 users across 19 different countries.

William Berman

executive
#22

During FY '22, our international user base grew 13%, which lifted the international user count to an all-time high of roughly 6,400 users. In addition, the second half saw Pinewood launch in 2 additional international markets: Singapore and the Middle East. And last, on the international side, customers in Asia Pacific were moved to a direct sales relationship with Pinewood, U.K., which improved the margins we achieve in that market. A robust pipeline remains for international expansion, both directly with retail customers and through engagement via Pinewood's strong OEM relationships. Roughly 90% of Pinewood DMS revenue comes on a reoccurring basis, an important metric for a SaaS business. Alongside this, Pinewood gains from a strong customer retention model, with net user churn under 1% in 2022. To speed up its growth, Pinewood is putting more into development and operational resources, with costs rising by GBP 1.7 million during the year. Consequently, despite the revenue growth, that cost investment produced a reduction in underlying operating profit to GBP 11 million. We are confident this investment will drive returns in the future. Pinewood developed and delivered a number of important strategic enablers to the UK Motor division's performance during FY '22.

William Berman

executive
#23

I went through these in greater depth in the Motor division review, but to recap, every module I referred to — including open banking payment developments, the Sales Plus enhancement, the progress on our acquisition management and pricing platform, and the strong F&I performance — was powered by Pinewood. The pace at which we've managed to develop, test, and launch these capabilities has been a significant advantage for us. A further robust development pipeline is in place for '23, including insurance menu pricing, stand-alone product sales, capability, plus additional after sales enhancements, and new finance models such as rate for risk are under development. On a stand-alone basis, looking ahead, Pinewood is targeting double-digit percentage growth in total users in 2023 and is making good progress toward this aim, with approximately 200 new users added year-to-date and orders for approximately 1,600 users currently in place. Last, the sales pipeline keeps building strongly, given Pinewood's digital assets and capabilities, which are unrivaled on a global basis. Turning to PVM on Slide 25. Pendragon Vehicle Management, our leasing business, also delivered a very strong performance in the period, with operating profit up 13.7% to GBP 19.9 million from GBP 17.5 million in 2021.

William Berman

executive
#24

For PVM, growth keeps coming from gains on selling off defleeted cars, and those residual values were locked in 3 to 4 years earlier. So these disposals keep benefiting from the rise in used car prices since late 2021. Fleet size, much like UK Motor retail sales overall, is constrained by supply, yet PVM remains focused on bringing in orders and right now holds an order bank above 2,000 orders — substantially above pre-pandemic run rates. We also see a continuing exciting opportunity for fleets exploring electrification, plus the tax benefits that give their employees, supporting future growth. Our relationship with BYD offers a chance to expand in this area. More than 40% of the current PVM order book is for a hybrid or pure electric vehicle. To sum up, I'm delighted with how much the group delivered in 2022. I regard our omnichannel capabilities as market leading, and we keep achieving a high pace of change. A strong pipeline of strategic opportunity remains, and we are confident in our positioning to capture these opportunities amid an evolving landscape.

William Berman

executive
#25

We've kept putting money into growing the business. The proof shows up in how UK Motor and Pinewood performed. Pinewood especially is a piece of the business that gets us really excited. So with that in mind, this summer we intend to hold a Capital Markets Day for investors and analysts, and it will feature an update on Pinewood. 2023 is off to a solid start, with healthy volume and solid volume growth during January and February, which pushed operating profit above 2022. Last week we opened our first BYD sites in Birmingham and Milton Keynes. We came into the year with more than 22,000 new car orders combined across the Motor division and PVM. And although we anticipate supply will stay under historic levels, there are a few indications that vehicle supply is improving too. We're staying alert to possible headwinds coming from tough macroeconomic conditions. Even so, we still anticipate that our continuing operational initiatives and growth opportunities will more than offset operating cost inflation in the business this year and beyond. The Board stays confident about the group's prospects in 2023. And finally, on a personal note, I want to thank each of our 5,600 associates for their hard work and dedication.

William Berman

executive
#26

Thanks. Mark and I are ready to take your questions now.

Michael Allen

analyst
#27

Mike Allen here from Zeus. So I have a couple of questions, if that's alright. Just regarding goodwill and that small decrease there — should I take it that this relates to JLR?

William Berman

executive
#28

No — like I mentioned in my comment, the entire goodwill impairment comes from getting rid of the DAF business, so what we're writing off is the goodwill tied to that. Everything else in goodwill remains at carrying value.

Michael Allen

analyst
#29

So you're confident there won't be any kind of write-downs?

William Berman

executive
#30

Right. I believe, if you're considering what is <<inaudible>>, we feel confident in the outlook we have for that, so no impairment is coming.

Michael Allen

analyst
#31

That's good.

William Berman

executive
#32

And none of that is finalized at this point, so we won't have visibility into what that proposition looks like until later in the year.

Michael Allen

analyst
#33

That sounds fine. And perhaps a few refreshed views on the agency side after Mercedes made that call — how things have played out, and where you see it heading?

William Berman

executive
#34

So look, we are at a very, very early stage of this. If anyone can work out the agency model, my view is it will be a company like Mercedes-Benz. Customers have received it well. Of course, moving from the traditional model one day to the agency model the next day and so on is a big shift. And I think that given some of the supply constraints, it may have gotten somewhat of a benefit from those. We still have a large order bank with Mercedes-Benz. As I said, customers have been receptive, and we are working through it. I think it is really too new to rate. What I believe is that how it looks today is not what it will look like 6 months or a year from now; I think it will keep evolving. And as others enter the marketplace, I think everyone will have a somewhat different version of it, but at some point in time it will just be able to settle into a new norm. The way it is currently set up, to me, I think ultimately could be additive to the current dealer base and the dealer body.

William Berman

executive
#35

I don't view this as negative in any way. If anything, I see it as a chance for us to expand on the used-vehicle side, and ideally deliver a better experience for customers. And then — one of the main points is that you gain somewhat more control over your initial marketplace and things of that nature, so once again, better retention. So we consider it a positive.

Michael Allen

analyst
#36

Right, and then just one last thing from me — I mean, there are plenty of Chinese brands that people expect to arrive in the U.K. market. You're obviously in a strong position with BYD. But would you also look at new Chinese brands, or is that ruled out for now?

William Berman

executive
#37

We're an equal-opportunity player. Anything and everything is fair game for us. A lot of them are arriving, and not only from China — they're coming from various regions across the globe. And I mean, we're looking at our existing footprint. We're strongest in, and at, the kinds of products we sell. Certain newcomers are entering and focusing on LCVs and similar segments. With PVM in particular, that could represent a massive opportunity. So we're holding discussions and engaging with essentially all of them. But as you mentioned, quite a few are coming in, and we'll identify the ones where we feel their approaches and ours line up, and we'll aim to grow. That's a massive opportunity for us to be able to grow. It isn't often — I've been at this for a long time. It isn't often that a brand-new OEM enters a marketplace. So from that standpoint, it's pretty exciting.

Michael Benedict

analyst
#38

Mike Benedict at Berenberg here. I've got several questions, and I can take them one by one. First off, regarding Pinewood, it would be great to hear some detail on how you see growth shaping up over the coming year in that business. And with those extra costs, is GBP 20 million of profit still within reach in FY '25 for that business?

William Berman

executive
#39

To start, we mentioned in our materials that we're aiming for double-digit growth overall. We're off to a very good start. As I said earlier, we've already added 200 new users. We have 1,600 in the pipeline, plus a very high number of people we've been engaged with in intense discussions. With a SaaS business like this, growth is key. So we haven't revised our target for 2025. But wherever there's an opportunity to invest more money to grow faster, we'll always weigh those balance points right now. The things they've built for us — and mind you, when they build something for UK Motor, UK Motor actually pays for it. So it's not ad hoc or anything like that. So there's actually a revenue stream for them. But ultimately those things will be pieces they can sell through the system. So when you look at Pinewood, you're going to see growth in a couple of different ways. Traditionally, it's always been user count. So you'll see that continuing. We have a great product lineup, our production lineup when it comes to the international marketplace, but now you're going to start to see us being able to sell vertically through the different pieces, the things I talked about, whether it's rate for risk, F&I menus, used vehicle management tools, the enhancements we've made to Sales Plus.

William Berman

executive
#40

Also, that transactional site—which they ultimately designed and built—will be sellable via that same system. So you'll keep seeing user growth, and ideally it will speed up as time goes on, but beyond that, additional revenue streams are going to be built out in the years ahead.

Mark Willis

executive
#41

For context, Mike, when we released that strategy back in 2020, we said the GBP 20 million would come from user growth rather than those incremental revenues. So that was always something we had to find upside on as well.

Michael Benedict

analyst
#42

Okay, moving on to the second question, which concerns marketing spend. You increased it in FY '22. How should we view that as we head into FY '23 — for instance, with regard to doubling Sell Your Car penetration?

William Berman

executive
#43

Yes. So I mean, look, that's always in flux and depends on market conditions, and we'll keep revising it. We spent an extra — I believe it was GBP 10 million last May, or not only in May, but we began in May to go push that proposition. It was a huge success. So the transactional website, the marketing campaign that came with it, which I think was simply really ingenious, really worked out well. If you look at the second half of the year, we beat the market by 600 basis points percentage points, 6 full percentage points. That is very hard to do. If you do really well, you might manage to beat by 1 or 2 to beat by that level. So it was a combination from the operational side. Obviously, our new used car strategy, CarStore.com. As we go into this year, we already have that momentum behind us, so we'll strategically look as inventory builds and opportunities to go out there and continue to drive additional traffic in. Right now with the used cars, it's, he or she who has the car, wins. So being able to acquire the vehicles is key. That comes to our SellYourCar.com proposition, which now, like we said, is a sub-brand.

William Berman

executive
#44

We're genuinely pleased to have secured that URL and to be in a position to promote it on top of everything else. Before we had it, Sell Your Car links appeared everywhere, yet those simply fed into a system. Now we can actually go out and advertise that URL and draw customers in. Throughout this year, we'll be watching for chances to perhaps push that even harder. Mark brought it up. We take a vehicle and purchase it straight from a customer, which gives us better margins and quicker turn rates. So nothing about it is negative. Ultimately, it's a cheap channel for bringing in extra used cars. So it will rise and fall with market conditions, but we will begin to really lean into the SellYourCar.com proposition.

Michael Benedict

analyst
#45

Great. And then one last thing from me. Net debt is clearly much lower, and you mentioned that you're looking at your capital allocation policy. Could you give any detail on what form of shareholder returns you'd favor?

William Berman

executive
#46

Look, particularly at a moment when rates are climbing, carrying little or no debt is a positive, and that's especially true given some of the figures released today and the uncertainty over what the various central banks might do and how that could impact you. From my perspective, capital allocation can head in a couple of directions. Back in 2020, we described our capital allocation as focused on growing the business, on investments in BYD, on investments in our new used car strategy, our stand-alone used car propositions and so on. As I see it, growth opportunities are always available, but you must always weigh that against shareholder return and what serves them best. So for us, we try to grow our proposition first and foremost, always keeping in the back of our mind what's best for shareholders, and then how we deploy any extra cash that emerges from that, whether through a dividend or a share buyback. We've held discussions with the Board. And as the year moves along and we see where our cash position stands, we'll certainly consider either a dividend or a share buyback. Personally, I lean toward share buybacks. And historically, they've delivered a greater return for us.

William Berman

executive
#47

Still, we’ll revisit that as the year goes on.

Mark Willis

executive
#48

Right, and I think context matters here. If you go back to early 2020, the tangible net assets on the balance sheet were in negative territory. So by turning our position around and having a stronger balance sheet — GBP 280 million in assets — we're just mindful that this opens up different opportunities.

Andrew Wade

analyst
#49

Andy Wade from Jefferies here. I've got a couple of questions. On the first one: when you talked about holding discussions with another brand and the real opportunities in electrification, did you mean new entrants? Or do opportunities also exist with existing brands — paying sites coming down with brands that are already there?

William Berman

executive
#50

No, there's massive potential with the brands we already have. And although we've got a solid core group of OEMs and I'm really pleased with the relationships we've built with them, there are a number of important brands we don't represent at the moment. VW, Audi, Toyota, Honda and so on. And we're certainly talking with those groups to see whether we can grow that way as well. When you think about BYD and some of the newer players, that's not something you see very often. I've been in this business for 35 years. I think I've witnessed 1 or 2 genuinely new entrants in that space, particularly via a retail dealer network. So I'm not counting the polestars or Teslas of the world when it comes to something emerging entirely from the ground up. And that partnership with BYD, I mean it's like the largest electric car company that nobody ever heard of. I mean they're the biggest in the world. And I guarantee most people don't even know they exist right now. So the quality of the car is exceptional. It's well built. It's well designed. I think it's going to be a huge success here. And like I said, they are the biggest and the best right now. We're just happy to be part of that.

Andrew Wade

analyst
#51

Great. And second 1 on the motor side, you kind of used the phrase substantial progress has been made sort of across all those areas through per buy-sell margin and F&I and all those sort of elements. Obviously, it's a bit of a moving feast to where you think you can get to. There's always iterative. But versus where you want to be right now, are you -- how would -- I'm not going to necessarily I'm going to ask you for a number <<inaudible>> are you sort of 75% of the way along that? Are you only halfway? How much...

William Berman

executive
#52

Andy, that's not a question you can really answer, since this is a journey rather than a destination, correct? There's always space to improve. So if we sit at GBP 3,000 margin on used cars, what gets us to GBP 3,100? And if we're at GBP 3,100, what gets us to GBP 3,200? I think the opportunity is -- was is that 4 or 5 years ago, we were likely at the very bottom end of the peers on some of those metrics and stuff like that. And I'd say at the very least now, we're on par, and in a lot of cases, particularly over the last 12 to 18 months, we've actually reached the top of those metrics. Once again the performance in used vehicles for the last half, new vehicle GPUs right now. And this is taking advantage of great staff that we have that goes out and executes this, but using Pinewood to the fullest to help be able to drive listings. It just gives us a really unique competitive advantage.

Andrew Wade

analyst
#53

Thanks. This is a question I wouldn't typically ask, but you touched on your — rethinking how you handle the people side of things and this whole new way of approaching it. Could you give us a sense of what the — clearly, you have an enormous number of staff throughout all your showrooms and so forth. And getting the men and women there pointed the right way could make a major difference to the business. What I'd like to know is what you figure the advantages of that might be?

William Berman

executive
#54

Mark and everyone has heard me say this consistently. We’ve got some excellent facilities and some excellent brands, but even with the best brand and the best facility, cars don’t sell themselves. They don’t fix themselves. Ultimately, it comes down to the people. And at the end of the day, although everybody matters, you have key people who engage with customers to do that. For Mark and me, we’re nothing more than support. I can come up with the greatest idea in the world, but others have to go out there and execute it, and that’s the hard part. And I don’t think — kind of going back to what I said about some of our performance, where we were kind of at the back of the pack when it came to how we compensated people, some of the underlying benefits, we just didn’t prioritize that perhaps as much as we should have. So we’ve made a concerted effort to revise those things. We did a lot of work last year on that, whether it was paid time off, whether it was health benefits, whether it was pension contributions and such. And we made sure that we were rewarding the people comparably to the market at the very least.

William Berman

executive
#55

I mean, even in this year, as we examine how we—since that is something that keeps evolving. And only now are we truly putting our people first, because, once again, when all is said and done, they are the ones who make the difference. All of these things sound great, but it is the 56—or rather, 5,598 of them who handle all the hard work, while Mark and I just sit here and get to sit here and talk with all of you. Okay. I believe that covers every question. Thank you all for your time. Appreciate it.

Mark Willis

executive
#56

Thanks, everyone.

William Berman

executive
#57

I'll see you all on the next call.

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