Pinewood Technologies Group PLC (PINE) Earnings Call Transcript & Summary

April 1, 2025

London Stock Exchange GB Information Technology Software earnings 43 min

Earnings Call Speaker Segments

Bill Berman

executive
#1

Good morning, everyone, and welcome to our FY24 results presentation. I'm Bill Berman, CEO, and with me today is our CFO, Ollie Mann. I'm delighted to announce a set of results that came in ahead of analysts' expectations, and Ollie will walk us through the headline financials shortly. But first, I'm going to reflect on what has been a landmark year for Pinewood. Following the successful conclusion of the transaction with Lithia, we have worked hard to ensure the company's transformation into a standalone software business, and it's off to a really good start. Our main area of focus at the beginning of the year was to make sure we had strong foundations in place to support ambitious growth targets. This involved getting our resource levels to ensure we are in the strongest position possible to execute against our strategy. This early preparatory work was so successful that we are already beginning to see it bear fruit, with early success delivering on key strategic goals set out at our Capital Markets Day in October. Let me take you through some of the highlights. We have signed up two of the largest auto retailers in the U.K. in Marshalls and Lookers, which is a testament to the strength of the Pinewood platform.

Bill Berman

executive
#2

We’re really enthusiastic about collaborating with these two groups and can’t wait to support them in expanding their operations, boosting efficiency and productivity, and in the end reducing their costs. Then there’s the February 2025 acquisition of Seez, a top automotive AI platform, which ranks among the most thrilling milestones in Pinewood’s history. We have a rare chance to leverage their AI technology’s strength to develop Seez as an independent business while creating more cross-sell and up-sell possibilities for the existing Pinewood operation. The equity raise, which was oversubscribed and funds the cash portion of the transaction, demonstrates that our investors are as optimistic as we are about what this deal could do to strengthen our outlook over the next few years. We’re likewise seeing strong momentum in growing our international operations, and we have a promising set of opportunities ahead. Last, our North American expansion has advanced very well. We remain on track to pilot our system in North America during the second half of 2025, with the full rollout to begin later in 2026. At this point I’ll pass things to Ollie, who will walk us through the financial review.

Ollie Mann

executive
#3

Thanks, Bill, and good morning, everyone. Before I walk you through the financial highlights, a quick reminder about the period these results cover. FY23 was a 13-month period that ended at the end of January 2024, because of when the Lithia deal closed, and we're now returning to December year-ends. FY24 therefore spans the 11-month period ending December 2024. That means FY24 and FY23 aren't comparable on a like-for-like basis, so we've shown the 11 months ending December 2023 as the comparative. As Bill mentioned, we've made a very strong start as a standalone software business, and our financial performance reflects that. On a like-for-like basis, revenue grew by 15.1% and gross profit grew by 16.5%. As a result, gross margin rose from 89.3% to 90.4%. A key driver behind that strong revenue growth was the highly successful rollout of the system into the remaining Lithia U.K. stores, which wrapped up in December 2024. Our recurring revenue came in at a high 86.5%, which sits within the 85%-90% range we typically expect for recurring revenue. Most of our non-recurring revenue comes from training and implementation income tied to rolling out the system.

Ollie Mann

executive
#4

The bulk of what we spend on cost of sales goes toward hosting resources. Gross margins came up because we put several cost-reduction measures in place around our hosting infrastructure, all while continuing to tune system performance. As planned, operating costs rose compared with a year earlier, reflecting the team we've been building, which better sets the business up for expansion across the coming few years. And our underlying profit before tax reached GBP 8.5 million, which beat what analysts had expected. Now let's turn to slide seven, where I'll walk through the main cash flow movements for the period. The Lithia transaction closed on 31 January 2024, but the related cash movements settled on 1 February 2024. Several of those movements appear on the cash flow slide, among them the proceeds from the transaction and loan repayments, the GBP 10 million put into a North American JV, and lastly the GBP 358.4 million dividend distributed to shareholders. During the time the accounting and legal steps to pay those dividends were being carried out, interest of GBP 4.3 million was earned. In September 2024, we made our first investment in Seez, buying 9% of the business for $4.2 million, equivalent to GBP 3.2 million. Together with cash generated from trading, all these movements brought the year-end cash position to GBP 9.3 million.

Ollie Mann

executive
#5

Back in March 2025, we got £9.9 million from Lithia tied to a tax debtor, plus several million pounds from the February 2025 equity raise, so our cash position looks solid. As Bill will walk you through in more detail later, though, we have a strong pipeline of strategic opportunities, and we're constantly hunting for ways to maximize growth of the business. On slide eight, you'll find the end of FY24 balance sheet, and the key points there are closing shareholders' funds of £39 million, with the main driver behind the reduction being the £358 million dividend and the £9.6 million investment in the U.S. JV. That's the initial £10 million investment minus our share of costs incurred during FY24. The other investment, £3.2 million, is the initial Seez investment. Other intangible assets of £16.3 million represent the capitalized software asset, which has increased as resource levels and development work have grown during the period. The £21.4 million receivable balance includes the £9.9 million tax debtor. Then the last balance to call out is the £9.3 million cash balance. Beyond that cash, we also have a £10 million RCF facility, which remains undrawn.

Ollie Mann

executive
#6

Moving to slide nine, we have several non-underlying items, and the majority of them are tied to the Lithia transaction. Restructuring and transition costs came to £2.2 million after the Lithia deal, along with £0.9 million in transaction costs. On top of that, £4.3 million of interest was earned on cash that was held while the special dividends connected to the transaction were being finalized. Among the other items are the share of JV results, which came in as a £0.5 million cost, and share-based payment charges totaling £1 million. At this point I'll pass things back to Bill, who will walk through the operating highlights and the strategy.

Bill Berman

executive
#7

Thanks, Ollie. I'll walk you through a few of the year's highlights now, along with the early headway we've made on our strong strategy. A major driver of growth in this year has been the substantial enlargement of our user base, which rose 6% to over 35,000 users. In parallel, we stay focused on vertical sales — that is, upselling into the customers we already have — and on landing new customers, which have likewise pushed revenue higher. Ollie mentioned the net churn across our customer base, and it stayed remarkably low, at only 1.1% for FY24. That reflects how strong our solution is and how sticky our customer base has proven, which underpins an appealing level of recurring revenues. With vertical sales making a growing impact, we believe user count isn't the finest metric for judging how the business is performing. Going forward, we will for now consider other potential alternative measures. We also closed a five-year contract with Marshall Motor Group to deploy our full product suite throughout all of that group's dealers across the U.K. Securing an agreement with one of the U.K.'s top dealership groups marks a significant milestone for the business. We're eager to get started working with Marshall Motor Group, and we expect the rollout to kick off in H2 2025.

Bill Berman

executive
#8

Now turning to slide 12. Over the last 12 months, our position has been quite clear: North America is a major opportunity for Pinewood. Because of that, one of the main priorities in 2024 has been getting ready to roll the system out there. Both our product group and our development group are progressing well on tailoring the system to the specific requirements of U.S. customers. We're still on track to pilot the system in North America during the second half of 2025, and the full rollout is set to start in mid-2026. Given the potential we see in that market, we will open an office in North America, which means we'll be nearer to both new and existing partners. That location is due to open during 2025, and we have already begun recruiting our North American team. During the past year, our technical teams worked hard on creating a new user experience for every customer of the Pinewood system. I'm pleased to say it will launch during 2025, following several years of development work. This amounts to a complete overhaul of the front end of our system and of every part of how customers use it. The system's underlying architecture stays unchanged, backed by security measures that lead the market. Since we use one version of the system across all the countries where we operate, this substantial improvement to the user experience will be felt by all of our customers.

Bill Berman

executive
#9

Going forward, it’s going to be used in all system rollouts, including Marshalls, Lookers, and our North American pilot. We’re looking forward to sharing more of this with you—including some of the new features—once the UX launches later this year. After year-end, we signed a major new contract with Global Auto Holdings. They’re one of the biggest auto retail groups in the world, with franchise dealer locations in the U.K., North America, and Scandinavia. The largest part of their group is the ex-Looker stores. They’re one of the U.K.’s largest auto dealer groups. They also have a sizable presence in North America and Scandinavia. The agreement aligns well with our strategy, since Global Auto Holdings’s global footprint straddles three of our four strategic pillars. In recognition of the scale and nature of this agreement, we issued Global Auto Holdings a cashless warrant with a strike price of 330p. The warrants can be exercised only once the Pinewood system rollout is completed in separate geographies, with 5% relating to the U.K., 1% to North America, and 1% to Scandinavia. Another significant event in the past year is that we took the acquisition of Seez, a leading AI machine learning and AI generative automotive platform.

Bill Berman

executive
#10

This comes on the back of our initial minority investment in Seez, and during that period we were impressed both by how good their technology is and by the potential it showed to deliver further benefits to Pinewood users. So we made the decision to acquire the remainder of Seez in February 2025. At our Capital Markets Day in October 2024, we set out how we plan to expand our products and add new verticals. To summarise, we said we would assess whether it made sense to build the technology in-house, to buy the technology so as to accelerate strategic progress, or to partner on certain products via a revenue share agreement. In this instance, we decided that the speed at which Seez would deliver benefits both to our customers and to Pinewood's earnings profile far outweighs the cost and time involved in developing the technology ourselves. Over the short term, Seez chatbots present an opportunity for significant revenue generation, particularly in North America, where over 90% of dealers are using some form of AI chatbots. Lithia Motors' commitment to install Seez chatbots into all their U.S. and U.K. stores will not only enhance revenue as soon as they are launched, it will also be an opportunity for breaking into the market for Pinewood AI branding across all of North America.

Bill Berman

executive
#11

Out of the GBP 35.7 million in gross proceeds that came from the equity raise, GBP 26.7 million went toward the cash portion of the Seez acquisition, and the rest was applied to speeding up Pinewood's growth opportunities. Moving to page 16. As for our progress on those strategic goals, we're delighted beyond measure by how the Pinewood team has responded. In the U.K. and Ireland, our target of landing two top 20 U.K. dealer groups has already been met — a massive accomplishment that shows how much trust customers place in the Pinewood system. On the international side, we're still chasing several avenues, and we've been shortlisted for a number of sizable contracts in Central Europe. We're continuing to grow our vertical sales channels and building several new revenue streams in-house in areas that were not monetized before. Last, in North America, we're very happy with what we've achieved to date. Our product and development teams are doing a great job on the localization work required for North America. And last, to slide 18. As we've laid out, our priority for the coming year in the U.K. is to repeat what we accomplished with Lithia U.K.

Bill Berman

executive
#12

Working alongside Marshalls and Lookers to deliver a best-in-class system implementation, which will let them operate their business more efficiently and more productively, at a significant cost reduction. We've brought in talent and expertise to our already strong sales team, and we're confident we're well positioned to grow our customer base among the top 100 U.K. dealers. As set out in the strategy section, our priority markets remain North America, Central Europe, Japan, Southeast Asia, and South Africa, and we have confidence in the pipeline across each of these regions. Our focus is on rolling out our new user experience during 2025, which we believe will significantly enhance the customer experience on what is already a market-leading system, so looking ahead, we expect underlying profit before tax for FY25 to be in line with current market expectations. Beyond that, our previous guidance for FY27 was underlying EBITDA of GBP 30 million. We're raising this to a range in the mid to high 30s for underlying EBITDA in FY27. Thank you for joining us today, and we look forward to any questions.

Ollie Mann

executive
#13

We'll move on to questions at this point. Jack will walk around first and handle the ones from people here in the room using the microphone. So if you have a question and you're in the room, and after that we'll take the questions from the outside room.

Ciarán Donnelly

analyst
#14

Thanks a lot. This is Ciarán Donnelly calling from Berenberg. I have a few questions of my own, and perhaps I'll start things off. Regarding what was said about the possible scenarios for the US JV, I realize you can't disclose too much, but could you walk us through the kinds of scenarios you're considering and, potentially, which one you might regard as the optimal scenario?

Bill Berman

executive
#15

Okay, so in the end, I think the JV was an excellent route for getting into North America. Our product is strong. We operate in 21 countries. It performs well. We're confident about entering North America. What makes that structure unique is that we were able to partner with Lithia. That gave us access to their more than 300 stores, and they've devoted thousands of man-hours of their time and effort to assisting us in launching the product in North America. But going forward, under the existing JV structure, there could be certain constraints on our ability to penetrate the market. Frequently, quite similar to the situation when Pendragon was the owner, it would be a restricting factor when it comes to selling to other dealer groups. We are currently in discussions with Lithia in several different ways about potentially exiting them from the JV and having Pinewood assume full control of it. And there are multiple approaches to accomplish that, whether through cash, whether via a financial instrument, perhaps an equity-for-equity exchange, or some combination of two or three of those together with all of that.

Bill Berman

executive
#16

They have been fantastic partners, though, and they are quite open to the discussion. So with luck, at some point later in this year, we will be in a position to come to the market and tell everyone where things stand.

Ciarán Donnelly

analyst
#17

Perhaps for the second question, focusing just on the international pipeline — it sounds as though things are moving along pretty nicely there. You've obviously done very well in the U.K. Are there any different dynamics we ought to know about when it comes to bringing on new customers internationally compared with the U.K.? Any differences, I'd imagine, would be of interest to you.

Bill Berman

executive
#18

Of course, localization varies, and operating systems differ somewhat in how transactions get done. What's great about our platform is its flexibility, which lets us handle those differences. Some of our peers or competitors actually run separate systems for various regions of the world. Maintaining several systems and multiple versions of them is really hard. When you have stores across multiple countries and one system for one country and another for a different one, that places a lot of strain on the dealer group, whereas a platform like ours — where borders truly don't matter and we're language agnostic — lets us support multiple countries, multiple languages, and even multiple languages inside a single footprint, which gives us a big advantage. As you can see some of the economic headwinds out there, whether that's inflation, interest rates rising, potential tariffs, and whatever else, there are definitely headwinds on costing within dealer groups, and a platform like ours gives them the ability to be far more efficient, achieve higher productivity, and ultimately reduce overall cost of operation. That really positions us well going forward worldwide.

Ciarán Donnelly

analyst
#19

And perhaps just one last one from me. It's great to see, obviously, the FY27 medium-term target being upgraded. Maybe, Ollie, could you just touch on kind of the visibility in terms of, obviously, the short term, but maybe going out to FY27 — kind of, obviously, you've given a range of mid to high 30s. How should we think about that? And I guess in terms of the visibility you guys have out to that point.

Ollie Mann

executive
#20

Sure. Look, back when we held the CMD in October, we put out £30 million for FY27, and at that point we said we felt confident about it and saw potential for upside. Now we're in that same spot with the mid to high 30s. Look, we believe that since then we've signed the Global Auto deal and acquired Seez, and we feel, look, we're quite comfortable with that figure. We'll watch how things develop. Look, as for Marshalls and Global Auto, we expect that by then, by the beginning of 2027, both will be up and running. Look, with Seez, we've made a really strong start. We're just a few weeks in, but already we're in a really good position with them. We're very excited. Look, we believe there's upside potential there, but we're confident in the FY27 numbers, the guidance we issued.

Bill Berman

executive
#21

And Kieran, given how those rollouts unfold and since doing that takes a fair amount of time, you begin to look ahead. As Ollie mentioned, we can see and know that Marshalls and Lookers will come on board between now and the end of 2026. You more or less know what the revenues, EBITDA, and ultimate net from that will be. So our confidence in that is high. There isn't much volatility in it. Even if we brought on another large customer, by the time the behind-the-scenes work and implementation are done, you'd have to line up two separate contract periods with them. Even if we brought in another big one, it wouldn't necessarily add a huge amount into 2027. It could be modest, but that would really pay off into 2028. And that's simply the kind of sales cycle and life cycle that comes with this.

Ollie Mann

executive
#22

The main point — and sorry for jumping in here, Kieran — is that recurring revenue comes up in questions quite often, and we don't expect much movement there as we move ahead. So in the past we've sat in that 85%-90% range, and we expect to remain within it going forward. That gives us strong visibility and confidence in what's coming through.

Ciarán Donnelly

analyst
#23

Great, thank you.

Andrew Wade

analyst
#24

Hey, this is Andy Wade from Jefferies. I've got a couple of questions for you. The first one is about K.W. Bruun, the distributor in Europe. When it comes to those 200 sites there, how confident are you that they'll be included in the rollout opportunity?

Bill Berman

executive
#25

With that Global Auto Holdings deal, they directly acquired eight dealerships in it, and those are being moved onto that system. I can’t speak on behalf of Global Auto Holdings, and it isn’t included in the transaction, but having eight stores running one system via the distributor while the remaining 200 sit on a range of different systems doesn’t make sense. From my discussions with them, their eventual aim is to move to one platform. I’d say we’re in the leading position for that, though I can’t comment on it. We haven’t built that into any of our forecasts or anything like that, but we believe it’s clearly a chance for some upside.

Ollie Mann

executive
#26

Alright. That fits right into what sets us apart, I suppose, when it comes to larger groups — cutting that staffing expense and driving operational efficiency. So we can’t talk on their behalf, though we do believe that definitely aligns with it. I suppose once you’ve given it a go. Yeah. Okay, great. Next question: is there any kind of insight you could offer us, as folks who are nearer to it, regarding how Tekion is progressing, since they’re somewhat of a frontrunner for what you aim to accomplish in that space?

Bill Berman

executive
#27

Look, their product is excellent. They began in 2016 with nothing and grew into a major player. They aren't certain about the precise size here, but my guess is their user count is roughly equal to ours, more or less. The good part overall is that they're essentially clearing a path for us, letting us follow behind. At present, I believe they're facing some difficulties with certain incumbents. There are numerous lawsuits going back and forth between a few of the incumbent systems and them. As they sort through that, we keep moving forward alongside Lithia. And once that resolves, I think it only benefits us going ahead. It's an enormous market, 20,000 groups. I'm confident they'll end up ahead and compete with us, but the market is large. With 20,000 opportunities available, they can take their share, and we'll take ours.

Andrew Wade

analyst
#28

Thanks. And then for the last one, this may come across as a very naive question, but I'll go ahead and ask it regardless. The people making the decisions for you are clearly fairly senior within the businesses, correct? I'm just genuinely curious why you actually need to expand sales teams when it's the senior folks — well, men and women — who are the ones making those calls. I'm interested in the process side of things, really.

Bill Berman

executive
#29

A lot of this comes down to the fact that we operate in 21 countries, so sheer size and scale let us handle things that way. On the point Ollie raised, and that I then mentioned about being in the vertical sales channels — well, for something like a Global Auto Holdings or a Marshalls, Ollie and I, along with the senior management team, would be involved. If it's a new product we're selling vertically through those channels, that probably won't get handled at that level, and you'd have a traditional sales associate doing it. With some of the AI chatbots that Seez is going to bring to the table for us, it's easier for our team to go out and sell that. You have to remember that a lot of our current customer base is the small to medium-sized dealers. In the past we were kind of locked out because of our ownership by Pendragon, so now that's off. That's how we've got Marshalls and Lookers and opened up that market. Those might still be handled by Ollie, myself, and the senior management team, but the 5, 10, 15, 20 store group, they have account managers. They have great people they work with.

Bill Berman

executive
#30

Those are the folks they’re familiar with, and those are the people it will ultimately sell through to. Honestly, that’s a really solid question, but once more, we have operations in Sweden, Switzerland, and Japan. As far as I recall, they’re only about a day behind or ahead of us or something along those lines, so we’ve got other team members over there to take care of that one.

Andrew Wade

analyst
#31

That makes sense. Thank you.

Damindu Jayaweera

analyst
#32

Hi, this is Damindu calling from Peel Hunt. Perhaps others have a solid grasp of how the market looks. I simply wanted to ask: in Central Europe, Japan, and South Africa — that region, and Central Europe in particular — is the competitive situation quite comparable to North America? Are the same companies involved? And on a related note, I was just looking through the Tekion versus CDK lawsuit, which is interesting, because even after they got that court victory where the data was meant to be handed over, they kept Tekion dragging along in that — I believe it's a discovery trial — essentially making Tekion spend money before go live and get charged. Do you see a similar sort of competitive environment in those other regions, or?

Bill Berman

executive
#33

Not necessarily. I can address the Tekion point in a moment. But take France, for instance — there are only a handful of French platforms operating there. Reynolds and Reynolds out of the U.S., Keyloop, hold a moderate stake in that market. In Germany, you've got something like 20 different companies in this space. Of all the countries, you'd expect a bit more standardization and structure. It's rather a free-for-all. And no one really holds much beyond low double-digit share — around 10%, 12%, 13%. That actually creates a really good opportunity, since the market is just so fragmented and customers run on multiple systems. Particularly if we can partner with an OEM, we're able to enter. Nothing really resembles the U.K., where at present it's essentially us, CDK, and a 10%-15% with some small groups out there. Move into North America. Three groups at present, the incumbent groups had, before Tekion, roughly 80% market share. I believe that may be down to 75% at CDK, Reynolds and Reynolds, and Dealertrack. Now Tekion is entering. A few small players are sort of floating around, but they're incredibly small.

Bill Berman

executive
#34

When it comes down to it, data is everything in this business. Yes, we have a great tech stack, but the purity of our data is one of our best strengths. That's also what powers AI. So with the Seez combination, having access to this pure data stack sits here and really supercharges that product. There are multiple different ways to access data and to be able to get it out. And over the years, we've become very creative with that, working within the confines of whatever the local rules and regulations might be on that. But it'll be interesting to see how the CDK and Tekion lawsuits. Because now CDK is suing Tekion for piracy and hacking and everything else. So those are some pretty big allegations. But by the time they're done beating each other up, hopefully there'll be clarity on directionally which way everything goes.

Damindu Jayaweera

analyst
#35

Could I also ask — I think it was a month or two back, at a different conference, the NADA conference, I'd say, here in the US — and I was looking at this long-term data trend that one of the chaps was presenting. What's interesting is that for a very long time, in aggregate, dealers were basically earning a 2%, 3% PBT margin, and then obviously, COVID changed everything. New car versus used car, and then there's kind of a mean reversion happening, I suppose, so it's.

Bill Berman

executive
#36

I can lay this out, since I've spent three decades in automotive across North America. It's cyclical. You get periods where things look brilliant one moment and perhaps less so the next — whether that was 1992 in the dot-com bust, the financial crisis, 9/11, or now COVID, and supply chains and various other factors hit this business. But overall, for a dealer group of moderate size carrying a mix of brands, hitting 3% means you're performing well.

Damindu Jayaweera

analyst
#37

Does this kind of pullback from the peak look like an opportunity to you folks?

Bill Berman

executive
#38

Sure, sure. So at the moment, there may be somewhat more headwinds in the U.K. About a month back, you heard Vertu discuss the headwinds of GBP 10 million stemming from minimum wage plus the new National Insurance tax, and so forth. You've got comparable pressures, though a bit different, in North America — be it higher interest rates, inflation, who knows how tariffs will play into that. But the usual headwinds are there, and things are sort of normalizing. So we aren't at a peak or in a valley. We're sort of in that trough. And a system capable of delivering greater efficiencies, generating more productivity, and ultimately providing a lower cost of operation is genuinely appealing at that point. And when I say lower cost of operation, that isn't to say our platform costs less than a rival platform. It's always hard to truly compare since everyone has different methods of doing it. What it means is our system enables the ability to operate with a far smaller number of people to sit there and get it done. So much of what Ollie did in a prior life together with Pinewood has enabled an accounting platform that doesn't require the same staffing model that incumbents presently have in North America, for instance.

Bill Berman

executive
#39

Right, so this creates enormous opportunities. And regarding your point about long-term data stacks in North America, that's among the crucial elements here, since when you examine the incumbents — mainly — they've acquired plenty of bolt-ons plus third-party layered apps, yet all they possess is transactional data. CRM data is out of reach for them. It sits inside another layered app. And a portion of that does flow through. Used cars are another case entirely. After sales is a totally separate matter. CRM is an entirely different world, and when you attempt to aggregate data, you're attempting to copy from all these various things here. You get multiple duplications. Truly cleansing it out is practically impossible. You never achieve one version of the truth or one version of your customer, and on a modern platform such as ours and with how our system is set up, you get a pure data stack, which genuinely becomes valuable for going out there and driving this up. When we worked through this alongside Lithia and walked them through our vision, they literally looked at this, and their biggest expense is SG&A, and the largest portion of that is human capital. And they're beginning to look at it.

Bill Berman

executive
#40

So if I’m able to cut that headcount, if lead conversion rises by 1 point, or if each tech gains an additional tenth of an hour per day at their size and scale, then for them this begins to build very, very fast. As we move in there, we’ve got a compelling message: a better tech stack, more security, greater efficiencies, higher productivity, and a lower overall cost of operation. With a car guy, it isn’t the simplest conversation, and it isn’t the toughest one either.

Ollie Mann

executive
#41

Just give me a second here.

Analyst

analyst
#42

Yeah, Catherine from Edison here. I think you've already touched on this a bit. On automotive tariffs, what's your view on how that's going to impact dealers across all the countries where you operate?

Bill Berman

executive
#43

Let me frame this in terms of how it impacts us, and then I'll share some context drawn from my own experience beyond the technology side. Tariffs are out there and have gone back and forth. As I mentioned, I've spent more than 30 years working in North America. The first iteration of NAFTA and all the rest of it—these things keep coming up. From my own perspective, I doubt anything will endure for five years or anything along those lines. My view is that this is a means to an end. That's just my personal opinion. There will be some disruption over the short to medium term, and then in the end, everything will ultimately play out. When it comes to how it affects us directly, it sort of ties back to that example. We can still provide—if you're facing more headwinds, if you're seeing margin compressions, if your prices are climbing, if your costs are rising, a platform like ours helps mitigate some of those threats. So whether it's the higher minimum wage or the increased National Insurance tax here right now, or it's a tariff on cars that pushes that up, or interest rates or whatever else, we can offer a more modern tech stack, a better customer experience for a lower overall cost of operation.

Bill Berman

executive
#44

A product like ours becomes even more essential today than it was yesterday.

Ollie Mann

executive
#45

To give you a bit more flavor on that, here's an example. In a dealership, every minute a technician spends is billable. And as Bill mentioned about competitor systems, if you have 4 or 5 different windows open and you're navigating around them, losing 5 or 10 seconds isn't a big deal. But if there are 10 or 15 technicians in a workshop doing that 15, 20, 30 times per day, it adds up and makes a significant difference. So we can see that, and we've observed it with our customers. That's one example. But as Bill said, in times like these, that makes all the difference. And it shows up quickly on the bottom line for our customers.

Analyst

analyst
#46

Ian from Progressive here — I’m just trying to wrap my head around this. You mention the data stack and the tech stack. One thing about car dealers is that selling cars isn’t where they earn their money. Their money comes from servicing cars. So when you approach customers, what exactly are you selling? Who do you target? The head of after-sales? The head of used?

Bill Berman

executive
#47

To start with, I don't agree with you. It really comes down to where in the world you are. Within a dealership's revenue stream, the most profitable piece and the one with the highest flow-through is finance and insurance. That's the case in North America.

Ollie Mann

executive
#48

A sensitive subject this week. And a sensitive subject in this country.

Bill Berman

executive
#49

It is, but even so—though that revenue stream is far below what you see in North America—the flow-through is very high. So, no, on the after-sales side, we have various products and various components that support different parts of the sales journey. Obviously, we have a CRM and a front-end tool so you can engage with the customer early on, present offers—whether digitally, online, face to face, part exchanges, and that kind of thing. Then we have the same for finance and insurance, a very rigid pathway to ensure we comply with all the local rules and regulations, wherever in the world we are, whether that's GDPR and how we disclose various things in a U.K. context. And then in after-sales, we have a very mature product called Service Intelligence, which lets a customer engage digitally shortly via a bot outside this and do what Ollie was describing, and track the entire progress through. Generally, when we're having conversations for a group, you're usually starting at the top side of the business and giving them a whole customer journey.

Bill Berman

executive
#50

Here's what your sales process would look like. It's flexible, of course, so you can run it outside the core pathway if you want — and the same applies to service, and the same applies to accounting. So it's a holistic approach. I've spoken about this, and Ollie led this effort with Pendragon many years ago. We reduced back office accounting from well over 400 people down to just over 200 people, thanks to Pinewood and the way that tech stack works. If our product did nothing else but just do that on a mid- to large-sized store, it more than offsets the cost of the product coming into it. So again, it depends on the audience. Some people are more sales-oriented, some are more service-oriented, or just overall cost-oriented. We're able to sit here and cover all those. The best thing about our product is, I would say, we're industry-leading in every single one of those aspects. So it's a holistic approach to going out there. But once we talk to a CEO, CFO, you're always talking to the CTO or the tech guy, and then you're talking to the business leaders for each one of the individual departments.

Analyst

analyst
#51

Thanks. As we look forward, top 10, top five, whatever—that always gets us pretty excited. Where do you figure the sweet spot will land for you going forward? Should we be sitting around waiting for top 10 announcements, or are we fine with top 50, top 60? Don't care.

Bill Berman

executive
#52

Honestly, we'll probably stop bringing that up at all going forward. That was among the difficulties we faced in the prior year. Many of the questions raised back then — at that point we sat in the high 25% to 30% range across total rooftops in the U.K., yet those were mostly the mid-sized to smaller groups, since the previous ownership effectively shut us out of the large groups. Things look good for us today. Our aim is to serve every customer. Whether you run two stores, ten stores, or 300, we want to be there for you. So the point isn't merely going after the big players. It's about how we can penetrate the market to the fullest extent.

Analyst

analyst
#53

Appreciate it.

Kieran O'Sullivan

unknown
#54

Thanks. Yeah, it's Kieran from Berenberg once more. Maybe just returning to a single point. Regarding the North American go-to-market approach, I suppose, could you speak about how Seez's sales cycle compares with the Pinewood Core platform's sales cycle? My assumption is that it's shorter.

Bill Berman

executive
#55

Yeah.

Kieran O'Sullivan

unknown
#56

So I suppose the way to look at Seez is almost like a Trojan horse for getting into some of those U.S. auto dealers — obviously ex-Lithia?

Bill Berman

executive
#57

Right. So, I sort of brought that up in the script already, but outside of where Pinewood exists and through the footprint we currently have, Seez will stay branded as Seez. So in the Middle East, Mexico, South America, Australia, and so on, it'll be Seez. As they move through our products here, it will be incorporated into the Pinewood AI, and that's how we're going to go to North America with it. Lithia already likes the product they have. We're localizing it, and that will be able to roll out. Yes, the sales cycle is much shorter there. It's weeks and months, not quarters and years, to be able to go out to market with that. And in North America, that will be our first entrance into the market. And absolutely, we want to be able to leverage off that over time. They have some great tools that we haven't even talked about, well, next time we sit down, we'll be able to go over with everybody. Those will definitely be things that could literally pivot us in and be able to start there and then be able to put our core system in in conjunction with that.

Kieran O'Sullivan

unknown
#58

Appreciate it.

Ollie Mann

executive
#59

We've had a handful of questions come in via the web chat. A couple of them are from Roger Phillips at Investec. Here's the first: could you discuss what came out of the competitor cybersecurity problems last year? Is that speeding up any shift in the competitive landscape in the US?

Bill Berman

executive
#60

Whether it's actually changing the competitive landscape, I'm not sure, but it's certainly on everyone's radar now. In the past, I think dealers tended to look at their own networks and their own vulnerabilities. They maybe didn't necessarily look at the OEM or their core system provider. I think just by the nature of it, you would have assumed it's secure. Any large group has cyber hackings everywhere, and they're going after everybody. Our system is different than theirs. So we've got as high of a cybersecurity platform as you can possibly have. Our risks are more if our actual cloud hosting through Microsoft got hacked. That's something I can't protect against. But say that we have the highest, but going into there, and we even talked about it in the script, cybersecurity is now a talking point where in the past it wasn't. And it's a top two or three talking point now where in the past it was just an assumption that it was there. But it's definitely on everyone's mind now, and it's a point of, I wouldn't say contention, but it's a point of conversation. I will say the team for years has done a really good job focusing on that.

Bill Berman

executive
#61

That remains a key focus for us, and we keep looking for ways to strengthen it—for example, running internal hackathons where we attempt to break into our own systems. We carry out pen testing. Beyond that, we bring in third-party firms to help identify vulnerabilities and similar issues. Still, we feel confident about where we stand at present.

Ollie Mann

executive
#62

Roger’s second question is about the Lithia rollout. He asks whether you can discuss the key software development milestones that need to be hit over the next year, and whether there are any changes to timescales there.

Bill Berman

executive
#63

No, what I'm really saying is that the timeline is largely going to be dictated by our customer — whether that's Lithia or someone else. You're dealing with a massive company here. My guess is — and don't hold me to this — that this year their revenue is on a path toward roughly $40 billion. They're moving 700,000 vehicles annually. So swapping out your core system is a significant undertaking. Because of that, we'll move at whatever pace and speed they set. The core integrations we need to handle first and foremost involve the OEMs. You might assume Mercedes-Benz in Germany, the U.K., and the U.S. would share identical tech stacks and integrations — they don't, and by and large they're custom-built for each geography. So clearing that is the biggest obstacle, though we've made substantial progress with a number of the OEMs. There's no requirement to complete all of them simultaneously. So if we begin with OEM A and establish a pathway there, we can start deploying stores in that area, and then move to B, C. The sole consequence is that rather than deploying by geography, you'll deploy by OEM, which works fine, and we're able to support that.

Bill Berman

executive
#64

When it comes to North America, tax, title, and license is likely the most complex piece of the puzzle. If there's anything else we're missing — some nuance or another wrinkle — we can build an API into a separate application whenever we determine that's necessary. And/or, in most situations what we've done is simply create our own real-time solution. That's the beauty of running a modern tech stack and having the product and development team that we do. When an opportunity presents itself, we're able to go after it on our own. Still, the largest item is Tax, Title, and License along with OEMs.

Ollie Mann

executive
#65

James Musker from Singers has the last question. He'd like you to discuss the terms of the Lithia deal in the U.S. Are Pinewood or Lithia bound by any exclusivity arrangements? What remains to be agreed upon before rollout at Lithia's U.S. sites? And what has already been contractually agreed?

Bill Berman

executive
#66

No, there aren't any limitations. At the end of the day, contractually speaking, they're required to continue as long as our product remains viable. We've got until the end of 2028 to make that happen. Beyond that, pricing is the only remaining item. When we talk, we're on the same page about pricing, and relative to the U.K. pricing, it's quite favorable for both parties. It provides them something better than what they've got there today, and it provides us a revenue stream that's much higher, whether you measure it per rooftop or per user. Nothing has been finalized on any of that. It's only been discussed at the highest level. Again, they're our partners in the JV, and hopefully later this year we'll be able to pursue a different structure there. They're a shareholder — our biggest shareholder in the PLC — and they've been nothing but terrific partners. So from their standpoint, this represents a huge opportunity. First of all, they get to be a first mover. They get all the advantages that come with that. They don't view this as a Lithia solution but as an industry solution. They simply get to be the first to benefit from it.

Ollie Mann

executive
#67

That appears to be all the questions from the web chat, so I'll return the floor to Bill and Ollie for any closing comments.

Bill Berman

executive
#68

No, listen — this is an exciting time. We got a lot done in a year. I have a habit of setting insane expectations, and the team hit every single one. Andy and I go back too far, and the team surpassed every single one of them, so a big thank you to the whole Pinewood team for all their hard work and effort, and I appreciate all of you coming out today.

Ollie Mann

executive
#69

Thanks, everybody. I appreciate it.

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