Pokarna Limited (532486) Earnings Call Transcript & Summary

February 2, 2022

BSE Limited IN Materials Construction Materials earnings 50 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Pokarna Limited Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Gavin Desa from CDR India. Thank you, and over to you, sir.

Gavin Desa

analyst
#2

Thank you. Good day, everyone, and a warm welcome to Pokarna Limited's Q3 and 9-month FY '22 Earnings Conference Call. We have with today Mr. Gautam Chand Jain, Chairman and Managing Director; and Mr. Paras Kumar, Chief Executive Officer, Pokarna Engineered Stone Limited. I trust most of you have gone through the communication and results presentation made to you earlier. In the interest of time, we would like to commence Q&A immediately. So I would like to request the moderator to open the floor for Q&As.

Operator

operator
#3

[Operator Instructions] We have the first question from the line of Abhishek Tandon from Bowhead India.

Abhishek Tandon

analyst
#4

I have just one question, which is what was the capacity utilization of the new plant in Q3?

Paras Jain

executive
#5

See, as I mentioned in my previous discussions as well. The ramp-up of capacity is relatively also linked to the shipping situation evolving because I think the availability of container and the spaces on the vessel, and the vessel schedules are still tight. So while we are making all the efforts to ramp up the capacity, but largely, we are concerned because of the availability of the container. So between 60% to 65% is the current number at the Unit 2.

Abhishek Tandon

analyst
#6

Okay. And just a small question. So as we know, a decent amount of demand comes also from hospitality sector where margins are also good. So have you seen any demand from that sector now?

Paras Jain

executive
#7

There is an uptick in the inquiries. So I think probably the case is getting built up. So right now, the demand has still not come back. But I think if the COVID situation normalizes after Omicron, probably there will be a little better situation than what we are today in hospitality segment.

Operator

operator
#8

We have the next question from the line of Ravi Naredi from Naredi Investment.

Ravi Naredi

analyst
#9

You have given the nice numbers in this quarter. Sir, your quarries, how many years it will long last?

Gautam Chand Jain

executive
#10

Are you asking about the Granite quarries?

Ravi Naredi

analyst
#11

Yes, yes, yes.

Gautam Chand Jain

executive
#12

See, basically, the quarries, there is no rule how many years it can last because they can be deposits but which are of no commercial value than it is of no use. But more or less, most of the quarries that we operate are all bigger quarries. And we hope that deposits should last another 25 to 30 years minimum.

Ravi Naredi

analyst
#13

Nice, nice size. And how much distance from our factory to quarry?

Gautam Chand Jain

executive
#14

No, there are different locations of quarries, and all the lowest distance is ranging from almost 1-hour drive to up to as good as 24-hours to 36-hours' drive also. All quarries are in different directions and different locations. I think that does not have much relevance to the factory and the quarry.

Ravi Naredi

analyst
#15

Right, right. And sir, what is the reason, EBITDA down, but after tax improves in percentage terms? How you manage -- meet this magic?

Gautam Chand Jain

executive
#16

I can't follow it. Are talking about Granite or Quartz?

Ravi Naredi

analyst
#17

You had given a consolidated financial figure, margin 32.2% EBITDA margin versus 34.4% last year. And profit after tax improved 17.58% versus 15.7%. So EBITDA margin down by 220 basis points, but net profit margin improved 188 basis points. So how this magic you have done?

Gautam Chand Jain

executive
#18

If you look at all the past history, the EBITDA depends on also the product mix that we've made during the quarter and also the thickness. The major reason would be that also if we are making more of 30 mm thickness, and also then the also depends on the foreign exchange fluctuations. You have to look at totality.

Ravi Naredi

analyst
#19

The foreign exchange fluctuation is more important than this thickness because ForEx gain will transfer to bottom line. That is important thing, sir. And sir, how is the logistic problem now?

Gautam Chand Jain

executive
#20

We are living with it. Nothing exception for us. We are managing to push whatever best we can do. But the situation still in some ports of U.S. is very bad. And we don't think there is an immediate solution.

Ravi Naredi

analyst
#21

Okay. Okay. Okay. So we have to face in future also.

Operator

operator
#22

Ladies and gentlemen, before we move to the next question, we would request participants to ask 2 questions or limit the questions to 2 during the initial round. We have the next question from the line of Pranav Mehta from Equirus Securities.

Pranav Mehta

analyst
#23

Congratulations, sir, on a very good set of numbers. Sir, I just wanted to understand on the countertop market. So basically, if you see a lot of the tile players are now entering the kitchen and table countertop markets. And even if you see Caesarstone has acquired really for the same purpose. So if you can throw some light how this market is developing and whether that will impact the Quartz countertop market globally or they can grow parallelly? That was my first question.

Paras Jain

executive
#24

Yes. So basically, see the Quartz has been a countertop material for all practical purpose. So largely, it either goes on a countertop or it goes to a vertical cladding, all interior purposes. So like with the many products like there has been traditional, if you look at -- it all started with laminate, then it got into a natural stone like [indiscernible] came the engineered surfaces. So if you look at the entire market size and [indiscernible], engineered surfaces today, you have engineered stone, which is quartz surface then you have porcelain or ceramics slab, then you also have some solid surface. So there are different pockets and there are different applications in the markets. And again, the price points are also different. So we believe that the category into what we are today, which is Quartz surface category has its own niche and its own growth. And we believe that is going to continue in spite of other categories coming in because there's a lot of marketing initiative, which is required to be done to create a category over a period of time. So I think products will keep growing coming, but the focus on quartz is going to continue, is what we believe.

Pranav Mehta

analyst
#25

Sure, sir. And sir, just additional question on this front. So apart from U.S., are we targeting the -- to enter other, let's say, mature but still good markets for quartz countertop like Israel, and Australia, and U.K.? Or are we focusing only on U.S. in particular, as of now?

Paras Jain

executive
#26

We have different markets, but a large part of the concentration is U.S., definitely. We do have a presence in Palestine. We have presence in other parts of Europe as well, including a good amount of presence in U.K., Canada. And we are also working on expanding our reach within our own country, and also looking at tapping other markets where there is a flexibility to position the product.

Pranav Mehta

analyst
#27

Sure, sir. And sir, my second question was on margins. So how are we positioned to improve the margins, let's say, over the next 2 years. So any guidance you can give on whether we can start reaching, let's say, 36%, 37% kind of EBITDA margins, mainly led by quartz, anytime soon?

Paras Jain

executive
#28

These are very challenging and unprecedented time. So I think any amount of planning we do today for 2 years is probably guess and rather a wild guess. So it's very difficult to comment on what whether it will become 35% plus or not. But I think, as I was mentioning always in my previous calls, I think 30% plus of EBITDA is what is our internal target. And we want to make sure that we achieve that. And whatever comes on will be all dependent upon how the raw material inflation and the shipping brings in.

Operator

operator
#29

We have the next question from the line of Sachin Kasera from Svan Investments.

Sachin Kasera

analyst
#30

Congratulations to the entire Pokarna team for such good numbers in this challenging time. Sir, 2, 3 small questions. One was you indicated 60%, 65% utilization that is for the new plant or that is for [ old 3 plants of company ]?

Paras Jain

executive
#31

That is for the new plant.

Sachin Kasera

analyst
#32

And any sense you can give us on the older plant, sir?

Paras Jain

executive
#33

Old plant is running at the optimum capacity.

Sachin Kasera

analyst
#34

Okay. Secondly, you mentioned that the challenge still persist. If you could give us some sense, how are you seeing the ramp-up for this new plant. Can we see that every quarter there will be some improvement or at least for next 1 or 2 quarter in range of 60% to 65% range.

Paras Jain

executive
#35

I think largely the ramp-up is all linked to how the shipping situation pans out. And with the Chinese New Year coming, I think it's going to be largely in line with what was one of the difficult quarters in the previous one. I think next couple of quarters will definitely be a little tighter. [indiscernible] a large improvement in terms of utilization at least for next 1 to 2 quarters. So that will give us the time to work upon the products and do some [indiscernible].

Sachin Kasera

analyst
#36

Sure. And secondly, any sense you can give us on how is the response coming on the domestic market?

Paras Jain

executive
#37

The domestic market response has been definitely very pleasing, and it's going in the direction which we have planned. Our digital marketing initiatives and other pull and push strategy, which we have deployed by getting into the kitchen and bath segment positioning the product. That seems to be bringing in the right traction. So I think it's a long journey, but I think the direction is very positive.

Sachin Kasera

analyst
#38

Any numbers, worth of sharing for domestic market where we are, in terms of revenue?

Paras Jain

executive
#39

We are still in a single digit, but I think the current focus is to get our presence across India. So currently, we are close to at 100 locations. But then as we expand the footprint, that's when the numbers will come in. So I think it's more of a market making activity right now.

Sachin Kasera

analyst
#40

And just lastly, on the debt, if you can give us some sense, how do we see the debt reduction plan in the next 12 to 18 months?

Paras Jain

executive
#41

Right now, I think we do not have any CapEx plans on board currently. So I think whatever is our commitments, we have commitments like next year. I think we have about almost [ INR 16 crores ] to be paid. And then we have about INR 30 crores onwards from '23, '24 onwards. So I think right now, the same, whatever the annual commitments are there. I think we'll be able to meet those easily. And then unless there is any other investment coming through, I think largely, everything what we earn will only go towards rationalizing our interest expense and it is in the debt.

Operator

operator
#42

We have the next question from the line of Pratik Singhania from SageOne Investments.

Pratik Singhania

analyst
#43

Congratulations on a great set of results. Sir, my first question is with respect to the utilization like continuing the previous participant question. So like this logistics problem was pertaining like from since last 2, 3 quarters. But despite that, we have been able to ramp up our utilization in the plant when overall like INR 175 crores of turnover. So what stops us for increasing this capacity utilization because in challenging time also, we have been able to ramp-up our utilization?

Paras Jain

executive
#44

See basically, we always want to maximize as much as we can. But then sometimes what happens is that it is a continuing business. 1 quarter can be good or 1 month can be good, which will help you to recover whatever you lost. But then there can be 2 months, which in a quarter, which can become challenging and then you will probably not be able to make up what we did in the previous quarter. So we believe that definitely ramp-up is linked to the shipping and that's an impediment. So largely, while we are focusing on getting more and more containers using all our means possible, but then that is something which we actually cannot control and comment upon.

Pratik Singhania

analyst
#45

Okay. And in terms of market share with respect to your target customer like as compared to last, say, 2 quarters back, compared to that, like what would be your share of market share into your target customers?

Paras Jain

executive
#46

We don't have a defined number in terms of what is our overall market share in the customer's portfolio. But what I can say is that we are definitely having a larger shelf space in our customers' portfolio than before.

Operator

operator
#47

We have the next question from the line of Vivek Gautam from GS Investments.

Vivek Gautam

analyst
#48

Yes. Sir, congratulations I recently started tracking the company and numbers are really good. So just wanted to know that some of your competitors are not having the -- not exactly competitor, but they are the same basically into the same sector, they are -- the customers have to bear the freight charges? Or do -- or that also has to borne by you, sir?

Paras Jain

executive
#49

It depends upon the pricing model that you adopt with your customer. There are some pricing which are on a free-on-board basis. There are some pricing which are on CIP destination port delivered basis. In either -- in any case, basically, the customer pays for the freight, and that's part of the price. So if we are paying and then recovering base for it or sell range as a container or shipping and then he pays for it.

Vivek Gautam

analyst
#50

Okay, sir. And currently, the housing boom in the U.S. contributed a lot in our favor. So with this rising interest rate in U.S., and the COVID [ TVs ] getting reversed, how much impact can it have on our business in the U.S.? And any -- in case the U.S. slows down, then what are the backup option for us in other countries and continents, sir?

Paras Jain

executive
#51

We operate both in residential and the hospitality or the commercial side of the business, I would say, direct residential and commercial. So right now, the residential seems to be because there is a good amount of renovation market, which contributed and there was also some new development, which came in. But the commercial business was largely down because of obvious reasons. So I think we have a balanced portfolio of residential and commercial client. So I think while we are not insulated completely from a downflow of all of one or the other segment, but largely because we are positioned on both the sides of the business, there is relatively a better position than being on just one side of the game. That's one part. Secondly, as I said at the beginning, our focus is U.S. definitely. So whatever we do to focus on the other market, it's impossible to -- overnight or an unlimited time transfer your entire exposure. So I think the exposure to the U.S. will continue, whatever comes through.

Vivek Gautam

analyst
#52

Okay, sir. And sir, [ beyond it's ] a really founder-led organization. You devoted your life to Pokarna and has built it up to such a company level at one generation that is really truly commendable. And -- but now what are the succession plans and what are the professionalizing arrangement you have in mind because the key-man risk is also there in our company, sir?

Paras Jain

executive
#53

See, if you look at the entire setup, this company was always run by professional. So while the promoter family is the large shareholding this thing. But there has been always professionals that help them with the affairs from the day 1 when we started.

Operator

operator
#54

We have the next question from the line of Hrishikesh Bhagat from Kotak Asset Management. Mr. Bhagat your line is unmuted. Please unmute and go ahead. As there is no response from the line, we'll move to the next question. The next question is from the line of V.P. Rajesh from Banyan Capital.

V. P. Rajesh

analyst
#55

During the... [ Technical Difficulty ]

Operator

operator
#56

Mr. Rajesh, I'm sorry to interrupt, but the audio from your line is not very clear, sir. Could you improve it a bit?

V. P. Rajesh

analyst
#57

Is it better now?

Operator

operator
#58

One moment, sir. Yes, please go ahead.

V. P. Rajesh

analyst
#59

Yes. So my question is that with respect to our B2C business, what kind of investments are we planning to make in the next 2, 3 years? And what kind of revenue opportunity you see there?

Paras Jain

executive
#60

Basically, our B2C largely is targeted in India. And we are -- in the U.S., we are either a B2B brand and largely a B2B brand, we're not getting into a B2C category in the U.S. So all the investments, what you look at in terms of whether it is providing the point-of-sale material to all the other marketing support to what we want to give. It will all be in less than $1 million over a period of time.

V. P. Rajesh

analyst
#61

Okay. And that's in India, you're seeing? You'll invest less than $1 million, is that right?

Paras Jain

executive
#62

Yes, over a period of next 3 years, that's what we are targeting. So it's not a 1-year period because the strategy in India is relatively different, and we are now more focused on digital advertising than on the print heavy. So that... [Audio Gap] We are trying to build a different type of business model in India. We are just not selling a product. If you look at our entire offering, we are a 360-degree company. Only company in the country today to give you a complete experience on the product, some measurement we have placed to the installation of countertop at you place. So within 12 working days, we actually come to a place for half an hour do the measurement. On the 12th day, we come back and install the countertop and we are out of your home after 24 hours. So that is the type of last mile connectivity and the business what we are targeting at. So we are building a service revenue model, along with the service actually in India, which is very unique and we are the only company in this which does it in a professional way, with all safety, all sustainable practices put into it. And then if we don't create any noise or debris or any cutting or anything at your place, every.. [Audio Gap] Installing our countertop. So the companies like all the German kitchen brands and many other Indian brands. We have association with them. So when they sell a kitchen and they order our countertop. We go to the customer's place, we do, we do everything needed to get a factory-finish countertop installed.

Operator

operator
#63

We have the next question from the line of Akhil Hazari from RoboCapital.

Akhil Hazari

analyst
#64

Sir, I just wanted to know on the overall revenue, could you give us any guidance for the coming 2 years, FY '23 and FY '24?

Paras Jain

executive
#65

Actually, we generally do not provide any guidance for the coming years. But I think our last 2 to 3 quarters are largely predictable, if you like, average them out and do whatever relevant modeling you want to do that will probably give you a direction to work upon.

Operator

operator
#66

We have the next question from the line of Hrishikesh Bhagat from Kotak Asset Management.

Hrishikesh Bhagat

analyst
#67

So my first question is related to -- I think in last quarter, clearly with the growth there was definitely a pressure on the working capital. We saw the negative cash generation. So this quarter, the growth has obviously come back fairly strong. So how has been the situation on the working capital front?

Paras Jain

executive
#68

See, if you look at the working capital, again, it is largely tied to the shipping situation because what happens is that most of our payments are on the bill of lading. So while we produce and ship it out, it may be at a port. It may not be able to load on to the vessel, and we still do not have a bill of lading with us. So that's where the situation seems to be largely aligned with what you saw in the previous quarter.

Hrishikesh Bhagat

analyst
#69

Yes. But this quarter, has there been in the generation, any change or it remains the same on [indiscernible] or in the cash generation?

Paras Jain

executive
#70

That's how you see the improvement. So I think unless the situation largely improves on the shipping. So dependency, the answer is simple. If the shipping situation improves that the working capital will definitely be in a far better position.

Hrishikesh Bhagat

analyst
#71

Okay. And on the Granite front, obviously, I understand the focus remains on maintaining profitability with the challenging environment. But whether is just one [ key ] your thought in terms of especially last quarter, there was some indication about some increase in royalty by the states also. So in that -- in that context, where do you see the margins for this business and probably where do you see revenue sector probably out of it for this segment?

Gautam Chand Jain

executive
#72

The royalty has already gone up. In addition to that, there are additional deposits that government has raised for the quarries that we need to deposit. So that is already part of the business now last more than 6 months. But then more or less, the profit of margin will always remain depending on the production in the quarries because the main profit remains in the quarries. And if the quality of product [ to as ] coming out from the quarries are good, the profitability will increase. And also, it depends on the like, for example, during heavy rainy season, the quarries are closed for more than a month because we have to dewater the quarries. So that also affects. But then it is very unpredictable. We cannot have a consistency, unfortunately in this part of the business, there can never be consistency, either depending on the quality of the product or the duration of operation times in the quarries and also the demand. Sometimes some colors are in good demand, sometimes other colors are absolutely not selling. So this will remain the same as what you see now.

Operator

operator
#73

We have the next question from the line of [ Gaurav ] from [ Qualcomm ]. We've lost the line for this participant. We'll move to the next question. The next question is from the line of Anand Jain, an investor.

Anand Jain

analyst
#74

And congratulations on a great set of numbers. First question that I have is that what we see is that there is significantly higher employee expenses, both Q-o-Q and Y-o-Y. What can we attribute this to?

Paras Jain

executive
#75

See, as we expand our -- and ramp up the capacity, especially for the new plant, we had to hire a lot of people. And in this challenging time, talent management is definitely one of the important aspects of the business. So we wanted to hire a little more than what we actually needed to be sure that we are able to retain whom we want to retain, and are able to meet up to our expectations and then also to have some buffer just in case we are not -- there is some attrition. So that's where it is. And I think largely now the employee spend will be controlled.

Anand Jain

analyst
#76

So if you can quantify the number of employees added in the last 6 months, that would be helpful in this regard or maybe in the last quarter because the expenses have moved up significantly.

Gautam Chand Jain

executive
#77

Last quarter and before quarter are almost the same.

Paras Jain

executive
#78

See what happens in this case is that we also have some employee welfare expenses, which are actually generally coming through in the third and the fourth quarter, especially like we give some increments, annual increments, and then arrears which come through basically. So that's where you see that the third quarter probably had a relatively higher employee expenses than the first quarter. So if you look at the overall number, the number would not be really a big number, but it is because that accrual came in a little later, the decision. That's where the third quarter number came in and also is the [ commission ]. And also because there is some commission expenses base to the management based on the profit that have got provided for. So now I think what you see currently is largely in-line.

Anand Jain

analyst
#79

So we should expect similar numbers from next quarter onwards?

Paras Jain

executive
#80

I think now we are in a range-bound position, so the number should be largely the same.

Anand Jain

analyst
#81

Okay. The other question that I have is that we have been constantly speaking about the next thing for a company after ramping up the capacity would be product mix changes. Can you please give more -- specifically in terms of when you say product mix changes, what are we looking to do? That is one question only on the product side. The second is, can you also provide some information on how us being [ shower tray ] and et cetera, the new products that we introduced, how are they doing in the market?

Paras Jain

executive
#82

When I say product mix, typically, it has 2 components. One is the thickness, other is the design. So when I say design, see right now, you got some design, they are monochromatic colors, so they may -- and they're running for a longer period of time. And they have reached the saturation level. So when I say a better product mix, I'm concentrating more on a portfolio where I can have a higher thickness product and also the products which are more closer to the natural marble, a quartzite, right, which are currently in demand. Because a natural quartzite is a very expensive product. If you bring -- not -- you cannot make an identical product, but if we bring something similar to the natural quartzite or marble which is at the higher range of the bracket, that's where you get a relatively better price than what you would be making a solid color. That's where the thing is. That's, again, dependent on the market trend. It's a fashion -- we are in a fashion industry, let's be very clear about it. So it's the fashion trend, which decides. So there are definitely some skews which are always available, but then there is a pricing which is already fixed. But then there are some skews which depending upon the fashion, you have to develop. So that's where the differentiation and the product would come. Secondly, coming on to this new product segment of shower trays and sink basins. In India, because we've been -- because of COVID, we couldn't do a much marketing in overseas. So this is the first time we actually are going to go to the U.S. with a product, while they are doing soft marketing. So we have to see how the response is. But in India, we have already started seeing a good amount of traction for things. We're the only company which actually gives you a seamless integrated sink along a countertop, which is not possible in the U.S. because we are not doing a last-mile connectivity there. So I think the journey for quartz basins and sinks have just started. So it's a long way to growth. So I don't think we should attribute any more revenues immediately to this particular segment.

Operator

operator
#83

We have the next question from the line of Aman Vij from Astute Investment Management.

Aman Vij

analyst
#84

My first question is you had talked about that we currently are in 100 locations in domestic market. So what is your target for, say, next year and next to next year? Where do you see this location number going?

Paras Jain

executive
#85

The idea is that in 3 years, we want to be at least 500 locations. That's what our target is that at least 500 points-of-sales have to be developed.

Aman Vij

analyst
#86

Sure, sir. And do you think this is the number after which we can see a good traction in revenue?

Paras Jain

executive
#87

Because ultimately, it is all, when somebody sees their product installed in an environment like a kitchen or studio. That's when they can easily correlate. It is not a product like where you can buy just on a small piece. So you actually have to be in the environment.

Aman Vij

analyst
#88

Sure, sir. My next question is you also talked about the residential and commercial. Residential are doing quite well. So if you can talk about for say 9-months, what was the mix? And what was the next say 2, 3 years back just to -- for us to understand.

Paras Jain

executive
#89

We -- when I said residential and commercial, I didn't say that I am actually tracking closely. So what I meant there was that we have customers who are in residential brackets, who are in commercial brackets, and who are also in both the brackets. So if you look at our previous growth, you will see that hospitality was one of an important market, which we used to cater. That is mostly a commercial segment. That segment currently in the United States is not really booming because of the tourism restrictions and other COVID-related issues. So that's one aspect of the commercial. Similarly, there's another aspect of commercial is the new buildings coming up, new commercial complexes, new shopping complexes, new offices. Those things will come up typically. That is where the revenue model will come in. So we don't go to the customer saying that, okay, you are in residential, you are in commercial. We go to a customer who have a base in both the channels, some of them.

Aman Vij

analyst
#90

Sure. So it's difficult for us to track...

Paras Jain

executive
#91

Is we do not do a direct end consumer sales. So we do not actually know exactly that this has gone to residential, this has gone to commercial.

Aman Vij

analyst
#92

Sure, sir. My next question is one of our big customers had acquired a company who also do similar quartz surfaces and all those things. So any lack of demand or any signs you have seen in terms of the offtakes from that customer?

Paras Jain

executive
#93

Say, honestly, many of our big customers have their own facility, not from today, but from many years. So I think having their own facility is not detrimental or positive for us. I think the situation continues to be what it was for us even if they acquire or did not acquire a business.

Aman Vij

analyst
#94

Okay. So you've not seen any lack in demand or?

Paras Jain

executive
#95

What you saw was only one of the customers reported, but there were customers who have been buying from us, who already had plans much before what was publicly announced. So I don't think that's an item to look into.

Aman Vij

analyst
#96

Sure, sir. Final question is on the product mix side. So you said given the shipping constraints, there is issue in terms of capacity utilization going forward. So any targets for FY '23 in terms of utilization level? And secondly, product mix may -- what is the rough mix as of now in terms of the -- if you consider the value-added [ testing ] designs or thickness, what is it today? And what we are targeting in the next 2, 3 quarters?

Gautam Chand Jain

executive
#97

See the product mix is the subject matter of what is our customers demand that comes. So we cannot dictate the customers that this is what they are supposed to take. Product mix depends on what is the demand coming from the customer. So we have to follow the customers' demand. It can be 20 mm, it can be 30 mm. It can be more exotic and expensive product. It can be a low-end product. So this is a very question, which cannot be answered. And it always depends from time to time, customer to customer.

Aman Vij

analyst
#98

Sir, but normally the...

Gautam Chand Jain

executive
#99

The way you want to answer about that.

Aman Vij

analyst
#100

Yes. My question was, normally, any trend will last for. Does it last for a couple of quarters?

Paras Jain

executive
#101

As I told you, I was answering somebody's call, before it's an fashion industry. There are some color or some designs, which will always [ lag ] and there are some designs or some colors which will phase out. So I think one has to understand the nuances of the fashion industry, and that will give a large understanding of how the trend would move around.

Aman Vij

analyst
#102

And if you can answer the utilization question for FY '23, Unit 2 utilization we are targeting?

Paras Jain

executive
#103

Yes. The target is definitely the optimum level. But then again, as I said at the beginning of my discussion, everything is subject to the shipping situation.

Operator

operator
#104

We have the next question from the line of Dixit Doshi from Whitestone Financial Advisors.

Dixit Doshi

analyst
#105

Sir, is it possible to bifurcate the INR 175 crores of top line in the Quartz business, between the old and the new plant?

Paras Jain

executive
#106

I think for competition reasons, we will abstain from doing it. And I think that is fine.

Dixit Doshi

analyst
#107

And is it fair to assume that at peak utilization in a new plant, we can do INR 400 crores of top line?

Paras Jain

executive
#108

That's what our focus is that to drive the revenues there.

Dixit Doshi

analyst
#109

Okay. Okay. Now one -- just one clarification. You mentioned that for the next couple of quarters, the utilization might remain at a similar level. Is it mainly -- so it's mainly because of the shipping issue, right? Not because of the demand?

Paras Jain

executive
#110

Yes, you're right.

Dixit Doshi

analyst
#111

Okay. And my one last question from myself. So I know it is still quite early to ask, but let's say, whenever in couple of years, whenever we plan for the next round CapEx, we do have some basic [ infra ] already in place at a new plant. So how much time it will take for any new CapEx once we decide?

Paras Jain

executive
#112

It also depends upon what type of CapEx you are doing. Are you doing a capacity addition CapEx? Or are you doing a design maximizing CapEx or you're doing a balancing CapEx. So depending upon that, the period can be anything between 3 to 15 months.

Operator

operator
#113

We have the next question from the line of [ Amit Joshi ] [Technical Difficulty].

Unknown Analyst

analyst
#114

Congratulations on a great set of numbers, sir. I just want to understand in terms of design capabilities. So if I generally understand that there will be, the products which would be higher priced because of the capabilities that we might have, and there will be other products that we're going from India, which may not commoditize maybe. So is my assessment correct that we will be targeting more on the designing side and the capability of more luxury trend should benefit us?

Paras Jain

executive
#115

Yes. See, if you've been following us, you'll understand that as Mr. Jain just mentioned, the first constant is the demand in the market and the customer's request. So customers -- every customer has a product at the bread-and-butter category and then at the luxury category. So while actually we'll always try to push the product towards the luxury category, more in the shelf. But then one -- actually practical that when we service the customer, we try to get as much space as we can and try to focus at the level we want. But then there are some shelf space where we have to be there just because we are part of a larger portfolio there. So that's why while, we have R&D, we have design capability, and we have experience and everything needed to make an exotic product. And our intention is also towards that. But then we have to be aligned also with our customers' goals as to where the product portfolios are because we keep -- they keep praising the product we bring in. So we have to keep balancing that equation.

Unknown Analyst

analyst
#116

So I just wanted to understand if there is a higher trend towards exacting products, then our company would be better placed than maybe our competitors that is correct understanding?

Paras Jain

executive
#117

I believe so because the -- I believe that we have a strong R&D, we have a strong design, designing equipment, experience and everything. So if the market moves towards only exotic, I think we have a better place definitely than others in the industry in India today.

Unknown Analyst

analyst
#118

Perfect. Perfect. And sir, the second was on the realization of [indiscernible] plants. Now maybe both the plants might have seen realization or there be a gap because we were also enhancing the capability of our older plant towards the new plants finishing capability?

Paras Jain

executive
#119

The realizations have still not reached the identical or similar levels. So there is a gap between the 2 units in terms of realization.

Unknown Analyst

analyst
#120

Okay. Got it. And sir, regarding the anti-dumping duty, which we view is to happen annually, right? So anything on that, have you heard of.

Paras Jain

executive
#121

Yes. So we, again, have been selected as the mandatory respondent. So we made all our filings to the department. The process is on. I think this is an annual process and it will run.

Unknown Analyst

analyst
#122

Any chances of us going through, right? I mean...

Paras Jain

executive
#123

Sorry, I didn't get you what do you mean?

Unknown Analyst

analyst
#124

So I guess there will be no scare of the duty, I mean, in the near term, maybe if we...

Paras Jain

executive
#125

We have been very consistent in our position previously also. We continue to believe that we do not dump and we do not get any subsidy from the government. Even done, we don't get a subsidy. I don't see there should be any reason for them to tax, but then laws are not in our control. We just can do what we can.

Operator

operator
#126

We have the next question from the line of [ Ruchika Anuka ] from [ Khambatta Securities ].

Unknown Analyst

analyst
#127

My question was related to your distribution network in North America. And once the shipping situation improves, how do you plan to expand the network?

Operator

operator
#128

This is the operator. Management, just checking if your line is still connected?

Paras Jain

executive
#129

Yes.

Operator

operator
#130

Thank you. [Technical Difficulty]

Paras Jain

executive
#131

Some connection issues.

Operator

operator
#132

Sir, just stay connected. Let me just check the management's line.

Paras Jain

executive
#133

Yes, we are able to hear you.

Operator

operator
#134

Please go ahead, sir. Would you want the participant to repeat the question?

Gautam Chand Jain

executive
#135

Yes, please.

Operator

operator
#136

[ Ms. Anuka ], please repeat your question.

Unknown Analyst

analyst
#137

The question was, how is your distribution network in North America? And once the shipping situation improves, how do you plan to expand the network?

Gautam Chand Jain

executive
#138

Yes, as you are aware that we have been focusing on North American market for 30 years for Granite and also the last 15 years for Quartz. So our focus will continue to service the existing customers and look out for any more potential good customers in North America. So what we have on our portfolio itself is good enough, and you can see the numbers that speaks about it. So of course, new customers are always welcome, depending on the product that we are having and what they are liking. So this will continue. Our North American focus will still continue.

Unknown Analyst

analyst
#139

Sir, do we have an office in North America?

Paras Jain

executive
#140

No, we don't. We service from India.

Operator

operator
#141

We have the next question from the line of [ Haresh Jain ] from [ Intelsence Company ].

Unknown Analyst

analyst
#142

Congratulations on fantastic set of numbers. My first question, sir, in your Hyderabad plant, do we have additional land [indiscernible] if we decide to do?

Gautam Chand Jain

executive
#143

Yes, 40 acres of land where the plant is located now. So that's more than enough for any further expansions required.

Unknown Analyst

analyst
#144

And what kind of, I mean, capacity? Are we doubling capacity if we decide?

Gautam Chand Jain

executive
#145

It will depend when we decide to do. We have enough plant to even tripled increase even more than that.

Unknown Analyst

analyst
#146

Okay. Okay, sir. And sir, there are the other [indiscernible], whatever new integrated sinks products that we have done, it is large for really for U.S. market as of now. It's only for India?

Paras Jain

executive
#147

Integrated sinks has to be sold in a different way. Because it requires a lot of expertise to integrate the sink today. So we also have products which are ready for the U.S. market, which we have started positioning in the trade and doing some samples and doing some tests and also. The -- there are different products in different markets. So since there was a COVID, we had to use that period to do the pilot runs and understand the product. So that without that Indian segment where we are monitoring on data, we could easily monitor on very closely. That's where we started doing it. So I think the results are fantastic. And if you guys are -- you can just go into a website and see. It's for everyone. Where our products are displayed and most of the kitchen showrooms where our products are on display may have an integrated sink along with it. So you'll understand as to when I say integrated sinks, it's like today, when you look at sink, either you have a stainless sink or some other metal sink or some granite sink, which is fabricated and joint and put it in a kitchen. So and we are saying integrated is actually a sink which will be a similar to your countertop or will be of the same material as your countertop. So in the kitchen, the entire thing will look in a harmony and synchronized. So that's where so -- the R&D is on, the products are ready, sampling is going on.

Unknown Analyst

analyst
#148

So just to reiterate, sir, I mean I have gone through your website, the sinks are really beautiful. And I think in one of the calls, you said that the realization of integrated sinks, it's like INR 40,000, INR 50,000 versus INR 4,000, INR 5,000 for the metallic sink. But is this kind of higher realization, I mean, would it not be better to focus on export markets there more? And also we sell [ porch ] right, in these markets?

Paras Jain

executive
#149

I think when you look at one side of the picture, probably because since you understand only what you see on the website. But then there is a journey which a product has to take through. Yes, because I get a INR 50,000 today selling in the Indian market doesn't mean that the realization will be same in the other markets. And secondly, there is a value change. I cannot go in service today in the United States. So we have to develop a network, who is into the product who can offer this. So efforts are there. And this is a unique product nobody else in the world has it. And we have developed this technology ourselves. So we have to take through the entire process. So it's a biological process. So we have to pass through all the stages.

Unknown Analyst

analyst
#150

Okay. Okay, sir. And then my next question, sir, is -- I think in Q4, we were expecting that in Hyderabad plant will be ready to do some value-added products. I think a new technology, new plant. So have we been ready to create new design? Create new design samples? Are we -- have you reached that level?

Paras Jain

executive
#151

Yes. So there has been a constant improvement in the product designing capabilities in the new plant. But then as I said, everything is linked also to the shipping situation because today, a customer who doesn't want to really introduce a product, a new product unless he is confident that the new product would arrive because if we add the new product and at the cost of the old product and the shipping doesn't permitted, then the entire shelf space will be in a secured position. So today, I think everyone is more focused on making sure that the existing products are serviced well, and the new products once the situation improves, they should be ready to be accepted.

Unknown Analyst

analyst
#152

Okay. So then H2 is a reasonable expectation that we will have some of these higher-end products, at least 10%, 15% of revenue is in fact a fair statement to look?

Paras Jain

executive
#153

See, I don't know about the fairness of the statement. But what I can tell you is that we are always positive that we have to improve. And if there is a situation which permits us, definitely, our focus is towards making sure that we get a better realization.

Unknown Analyst

analyst
#154

Okay. Okay. And, sir, then my last question is [indiscernible] CapEx been commercialized or I think it is still somewhat [indiscernible]?

Paras Jain

executive
#155

So we just have capitalized the entire investment and the commercialization is just -- we're doing a little more fine-tuning and should start soon.

Operator

operator
#156

Ladies and gentlemen, that was the last question and we will now close the question queue. I would like to hand the conference back to the management for closing comments. Please go ahead, sir.

Paras Jain

executive
#157

Thank you, everyone, for joining us today on the conference call, and I look forward to talking to you again in the next quarter. Stay safe, be well. Thank you.

Operator

operator
#158

Thank you. Ladies and gentlemen, on behalf of Pokarna Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines. Thank you.

Gautam Chand Jain

executive
#159

Thank you.

Paras Jain

executive
#160

Thanks, everyone.

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