Privia Health Group, Inc. (PRVA) Earnings Call Transcript & Summary
January 14, 2025
Earnings Call Speaker Segments
Lisa Gill
analystGood morning. My name is Lisa Gill, and I head health care services here at JPMorgan. With us this morning, we have Privia Health. Presenting for Privia is CEO Parth Mehrotra. Close? I always get this wrong. After, Parth is going join me, and we're going to do a little fireside chat after the presentation. So with that, Parth, I'm going to hand it off to you.
Parth Mehrotra
executiveThank you, Lisa, for inviting us. Always a great conference to kick off the year. So some prepared remarks just to tell everybody about the story and refresh it. Privia is looking to build 1 of the largest primary care-centric delivery networks in the country. Our footprint today is 14 states plus D.C., where we partner with over 4,600 providers that practice medicine in close to 1,200 distinct care center locations. Taken care of over 5 million patients. And then 1.2 million of those patients are attributed in some value-based arrangements. We partner with providers in every single specialty. You can see pretty high retention rates at 98% and very high patient NPS. Our business model comprises of 3 fundamental components. In every state that we operate in, we establish a multispecialty medical group, where the providers join and access all fee-for-service contracts to see every single patient, every single payer, every single age cohort. We partner that up with a risk-bearing entity that allows our providers to participate in different value-based programs across the spectrum. And then we have a full integrated tech and services platform that support those 2 entities where we go very deep in the workflows of our practices, transform them, make them high performing. This deliberate business model allows us to access the broadest possible TAM in health care, where we can partner with every type of provider overseeing every patient in every single payer contract across all age cohorts, and that allows us to be relevant in almost every state in the country. We have a pretty consistent strategy where we enter a state, establish all 3 components with a full physician-led governance model. We organize providers wherever they may be in the health care ecosystem, independent providers that was affiliated or attached health system, those in clinically integrated networks or IPAs and other facility-based providers. We drive growth and profitability and deliver very tangible value to them. And then over time, our aim is to move -- transition these practices to do as much value-based care across all lines of business, commercial, Medicare Shared Savings with CMS, Medicare Advantage and then Medicaid. Privia sat solely in the intersection between providers of health care and payers on 1 side. And this slide shows our tangible value that we offer to both of those constituents. At the end of the day, our job is to transform our providers' practices into very high-performing ones and increase their take-home pay on a net basis. We do that with better fee-for-service contracts, improvement in revenue cycle, enhanced productivity, increased revenue through value-based care, and then growing these practices on a same-store basis. And to the payers of health care, we give them access to a very sophisticated, large community-based multi-specialty medical group and a delivery network, the ability to perform value-based care at scale, a very flexible strategy that adapts to the local dynamics in every single state. And then an ability to have providers stay autonomous and thriving in the communities versus being forced to close their practice or sell it in duress in these times. And then finally, obviously, we help generate very significant share savings across the entire population. A key moat around our business is our ability to go very deep in the workflows of our practice, and we have a very methodical process that we use to help providers move to value-based care. Starting with practice fundamentals on the left. We partner with practices across the spectrum here, but you can see, over time, the objective is to move them towards the right and take -- and participate in very advanced risk models. And we are helping our providers do all of this work at the bottom of the page. That's the day-to-day grind in health care. It allows us to be deeply involved in the workflows, influence those workflows, make these practices really efficient and deliver value that I just talked about, both to the providers and then the payers of health care. The second component of our services platform is our technology stack. And you can think about this as a cloud-based ERP to manage and run a very sophisticated integrated medical group and a risk-bearing entity that we form. There's no 1 company that we know that can truly come up with a cloud-based platform that supports all aspects for every single patient going around this race track in every reimbursement model, every payer, every state, every age cohort. And so we have partnered or built components of this race track over the years. We've partnered with about 30-plus companies that innovate day-to-day on different components and optimize it. And I think that's a core value we add to all our medical groups and practices so they don't have to worry about this and we stay at the forefront of innovation across all of these components. Privia has one of the most diversified value-based platforms in the country today. As I mentioned earlier, out of the 5 million patients, 1.2 million of those are in some value-based arrangements, and you can see the split here between about 800,000 lives in commercial value-based, about close to 500,000 lives in government value-based programs. This makes us a truly unique asset. We're doing commercial value-based on about 800,000 lives, on which -- 35% of those of which are in downside risk arrangements. We're only a handful of entities in the whole country that operate at this scale in the commercial risk spectrum. Within the government lives, we have close to 200,000 in the Medicare Shared Savings Program with CMS, in which we take downside risk in 76% of the lives of the Enhanced Track, the maximum permissible risk that we can take in that program. In the Medicare Advantage book, 3/4 of the book is an upside only risk arrangements. 1/4 of the book is in significant downside risk arrangements given the current M&A environment. And then Medicaid, we're just doing upside risk just given how the programs are structured with that population. We've consistently said that it is called risk for a reason, and so you need a pretty extensive experience in managing risk especially if you're trying to do this profitably. And we try to do that by diversifying risk and managing close to $9 billion of medical spend across 100 value-based programs. We have robust oversight. And then ultimately, the operational execution, our ability to be very deep in the workflows of these practices allows us to really influence the behavior of our physicians and manage the total cost of care for the patients in a very deep manner that allows us to be very profitable while we're taking risk. All of that translates into pretty superior unit economics. A key aspect of our business is the competitive advantages compound as we grow at scale. And our vision is to be 1 of the largest medical groups and risk-bearing entities in every state that we operate in. So as you can see, from 2018 to 2023, we significantly decline our customer acquisition costs by close to 40%. Platform contribution per provider increased 30-plus percent. Our payback period declined by over 50%. And lifetime value to CAC increased by over 100%. And these stats are some of the best I've seen across my career, across any industry given our very high retention rates. Those unit economics ultimately translate into very superior, consistent financial performance. So this is literally the money slide, pun is totally intended. And you can see our performance. So these are the 7 metrics all the way down to free cash flow that we guide annually and then update every quarter. And you can see our performance through market cycles, economic cycles, health care cycles, pre-COVID, COVID, post-COVID, we've consistently compounded this business, added our units, both implemented providers and attributed lives, increased our top line, increased our bottom line, improved our margins. And then the beauty of this business model is, on average, we've converted 100% of EBITDA to free cash over the last 6 years. We're really proud of that. This business has effectively 0 CapEx and really good cash flow profile. And all of that translates into a very strong balance sheet and capital position. You can see we're going to -- at the end of Q3, we would have close to $500 million of cash, $475 million, no debt, and that gives us a very strong balance sheet to continue to compound this business as we grow the medical groups. We're formally reiterating our guidance that we gave at the end of Q3 to the high end of the range for all of our metrics, with attributed lives being above the high end of the range. We feel really strong about closing out 2024. We've had a record sales year in 2024, as we've mentioned on our Q3 call, and that gives us a lot of visibility going into '25. So we feel pretty good from where we stand. And with that, I think we're ready for some questions.
Lisa Gill
analystGreat. Thanks so much, Parth. So just given your position in the market and the large fee-for-service book you have, you probably have some visibility into current utilization trends. Can you maybe talk about what you've been seeing from a demand and utilization over the last year and going into the end of the year?
Parth Mehrotra
executiveYes, absolutely. I think utilization continues to be pretty strong. And we've always distinguished utilization between ambulatory utilization with community-based practices, and then downstream utilization with some of the specialists and then in the facilities. We continue to see elevated levels, and we actually think this is the new normal, and that's what we bake into our assumptions in the value-based book, and then we have a pretty significant fee-for-service books so that benefits from increased utilization.
Lisa Gill
analystAnd are you seeing any differences in the specialty versus ambulatory?
Parth Mehrotra
executiveNo, I think it's across the board. So there's no real difference. I think we continue to see pretty strong trends across all lines.
Lisa Gill
analystThis slide is a great slide, looking back on '24. As we think about '25, I know you're not ready to give guidance yet, but you talked about a record selling season for 2025. Is there anything you can share at this point about how you're thinking about '25?
Parth Mehrotra
executiveYes. So our business is really predictable. When we start, beginning of the year, 95% of the P&L and all of these metrics are pretty much locked in, which allows us to give very narrow guidance ranges. You've seen our consistent performance over the last 4 years as a public company. So unless something exogenous happens in the year, usually, it's pretty predictable. So we give guidance in 5 weeks. But as I mentioned, we had a record sales year. We're closing the year strong. So that gives us a good jumping off point. So we feel really good about 2025 as we sit based on our previous comments on our ability to grow EBITDA 20-plus percent in this environment despite there being pretty significant headwinds in MA and in the value-based book of business in general. We've assumed that we won't get much tailwinds at all and then manage all the headwinds. So the ability of our business to continuously compound and if you see, we've grown EBITDA 25% at the high end of the range in '24. And then we continue to expect to keep at that base of 20-plus percent in '25. So I think we feel pretty good where we sit today.
Lisa Gill
analystAnd you've called out a couple of pockets of variability in your business, namely the potential to misjudge the value-based care book of business, the impact of utilization trends and the impact to new market entrants, which when we think about that and then when you think about the pressures of any 1 of those pockets, how should we think about whether it's new market? We talked a little bit about utilization. We talked not directly though about what's happening in MA. How do we think about how some of those will impact 2025?
Parth Mehrotra
executiveYes, it will be very consistent with previous years. So when we give our guidance, we don't include any new market business development. And that could be pretty accretive if we enter a new state with a pretty big asset or be a little bit dilutive if we have to spend some money, and we start with scratch. But either way, that's not included in guidance. So we'll update our guidance during the course of the year as we enter new states. I think we've been very prudent about our approvals across the entire value-based book. I think it served us well. We've got all the data we have to close out '23 performance year, and now exiting '24. So we'll continue to be very prudent, but there could be some variability in the value-based book. I think our track record seems pretty good in how we managed expectations. But I think that continues to be the main source of variability. I think the fee-for-service book will be very stable. So -- but again, we feel really good given how predictable this business has been from that perspective.
Lisa Gill
analystYou talked today about commercial value risk. You talked about your full risk arrangements. Where do you see the value proposition for fully capitated arrangement models going from here? I know you called out 2025 as being challenging again on the MA risk side, as we've seen that really in '24 as well. But where do you see some of the opportunities?
Parth Mehrotra
executiveYes. Our value proposition has been very consistent since our inception. We're trying to offer something to the entirety of a physician practice. Every single physician, every specialty, every patient walking in the door. And as mentioned, like we try to do value-based care across all lines of business. That is very differentiated. A lot of companies are there that are just focused on 1 particular line of business with the MA population taking full risk. We think it's important to understand, and we've been saying it for long, the most optimal arrangements are where the payer of health care, an entity like Privia or any other enabling providers and then the provider all have skin in the game. Our providers are asking us to enable them to take more ownership of the total cost of care. They don't wake up every day and say, either a current Privia provider or a prospective provider, they don't wake up saying, we want to do full risk because that's the new buzzword and the whole investing community is focused on it. Look, we understand that our job is going to be increasingly to be taking ownership of the total cost of care or big pieces of it. And then we'll get paid based on how well we do in that endeavor. And then number two, we don't have the skills capabilities, actuarial abilities, data analytics, a tech stack or disease management capabilities to do that. So you, Privia, or company XYZ, come and help us. And we don't want to lose money. We've been in medical school for 35 years -- 35. We spend -- we come out with a lot of debt. We like to do all the work to take care of patients, but you try and help us in this endeavor to do this profitably. I think that's been misconstrued as full risk is the only avenue to take with. So there's a distinguished -- you've got to distinguish between the ability to take risk and manage total cost of care and the willingness to take a full risk contract from a payer. That's purely a financial arrangement. And so we've been really successful in enabling our practices do this profitably from day 1 and do it across the spectrum of risk.
Lisa Gill
analystAnd if I remember correctly, it's a 60-40 share. Is that correct? In both upside and downside?
Parth Mehrotra
executiveThat's correct. So the providers, for every dollar of shared savings, Privia keeps $0.40, and our providers take $0.60 up and down. So they have real skin in the game.
Lisa Gill
analystAnd you talked about the commercial market, which I think is -- again, I think most investors focus on Medicare Advantage and taking risk in Medicare Advantage. If I look back to the '90s, there are a number of plans that took risk on the commercial side and weren't able to make it work, in my opinion, because we didn't have technology, right? You're taking risk and you don't know what's going on with your patient and then you're getting the bill afterwards. When we think about the future of the commercial market specifically, we've seen pockets, for example, Southern California seems to really work because of the way the provider relationships are. Is it for you? Are you seeing that as well where there's pockets where the physicians really know and understand how to do this? Do you think that this can be rolled out across the country when we think about the commercial market?
Parth Mehrotra
executiveYes. We're really excited about the commercial business. I'm glad you bring it up. I mean, 50% plus of the population is commercially insured. And as long as there's working class America, all of us in this room, that's not going anywhere. We all know about the significant cost pressures on inflation in the commercial book and what employers are facing, self-insured or insured employers. And our ability to create very dense medical groups in communities close to the homes of the people, managing their care, their significant others' care, the children's care. So this is a pre-Medicare population. I think it's very differentiated. I think you need a lot of scale. You need very good technology, as you mentioned. And you need physicians to kind of have that muscle power or muscle memory to do that. Now I don't think you take full risk or significant downside risk in commercial. It's open access product. We're doing it with close to 800,000 lives. It allows us to fundamentally change or add to how these doctors are paid. So you take a simple fee-for-service payment for a visit, and you convert it into 4 income streams, you start getting an added PMPM. You get bonus payments based on quality metrics, which include things like annual well visits, vaccination rates, cancer screenings, so on and so forth. And then ultimately, our pitch to the payers is that we'll help lower the MLR. And to the self-insured employer. And that becomes really differentiated as we take this network, which I think is for all the focus on MA, we think there's a massive opportunity. But you need real scale and you need to be embedded in the workflow of the practices and do all the dirty work, all the revenue cycle work, paying every single claim every day of the week. And I think that gives us a lot of competitive advantage.
Lisa Gill
analystJamie Dimon spoke yesterday about the fact that we spend so much money on health care. As an organization at JPMorgan, we spend $2.77 billion each year in health care. And that we don't really focus on wellness and that we need to change the system in a lot of ways of what you're talking about. Do you think there's opportunities to grow to direct self-funded employers with physician networks and offering these services? I'm not looking to circumvent managed care, but a lot of the large employers are self-funded.
Parth Mehrotra
executiveNo, I think you're totally right. And I think managed care has a role to play. I mean, as you know, most self-insured employers rely on...
Lisa Gill
analystFor the network, yes.
Parth Mehrotra
executiveFor the network to manage as a PPA and to provide certain services, so they have an important role to play. Ultimately, care is delivered by doctors in the community. We think the business like ours is on the right side of history. This is the best setting, the best relationship with a patient, a child with a pediatrician, a mom with the OB/GYN, all of us with our primary care family medicine. We don't change our PCPs unless something really bad happens to them or us. We move locations. That's a 10-, 20-year relationship. There's an embedded level of trust that goes generations. And that person and their practice is uniquely positioned to take ownership of the total cost of care, whether it's wellness programs, disease management, behavioral health, mental health, directing us downstream. The power of their pen is very strong. And -- but I think you've got to enable them, you have to compensate them for all that good work, and I think they've been treated unfairly from an economic value capture perspective relative to the value they can add. And so that's where a company like us comes in the mix, where we're enabling their practices to do that.
Lisa Gill
analystAnd as we think about the competitive landscape, when you're out there and you're talking to doctors, why do they choose Privia versus 1 of the other MSOs that are out there in the market?
Parth Mehrotra
executiveYes. So I mean, we've talked about it. One is our business model consciously develops medical groups. The MSO is an attached element to it. The risk-bearing entity is an attached element to it. There are very few entities that are forming medical groups nationally. There's OptumCare, OptumHealth. We do it, a few others do it in select geographies. I think that's fundamentally the difference. We have -- these are run and governed by physicians. So we're not a separate entity than the medical groups. It is 1 entity and delivery network that we get. The second is all of the workflow that we are embedded in, all of that work that I showed on the slide that we do and then the technology stack allows us to be deeply embedded to improve these practices. I don't think you can take risk. I don't think you can enable physicians to take ownership of the total cost of care if you're not deeply embedded in the workflow. You have to do the dirty work. You can layer up some thin layer of tech stack or some data analytics on top of a practice. You have to align incentives so they have to have real skin in the game. You can't backstop their risk just because you want to get some lives and get dots in the platform. So I think from a long-term perspective, our ability to form multi-specialty medical groups for every single doctor, every single patient, having those patients in some value-based arrangements with every single player, that's a very hard thing to do. We've constructed the company consciously with that DNA. And I think you're seeing the benefits of scale where our competitive advantage compounds over time as we get scale. You're seeing that in the unit economics, you're seeing that in the financial profile. And if you take a step back, we're still at 4,600 providers. There are 1 million providers in this country credentialed. And even if you said half of them are stuck somewhere...
Lisa Gill
analystThey're at a hospital or something right now.
Parth Mehrotra
executiveAnd even those come out over time. Since the FICO days in the '90s, it's not like the doctors cannot leave the legacy plays. You can have this kind of financial profile with just -- not even 5,000 providers. So if we think we can take this from 5,000 to 10,000 to 15,000. And there's a -- there are a lot of providers out there that will like a model like this that can allow them to be part of something bigger, but yet have their autonomy in how they practice.
Lisa Gill
analystSo when I think about the drivers of growth over the medium and longer term, is it simply that driving and adding incremental physician groups across the country?
Parth Mehrotra
executiveYes. So our 2 units are you get providers in existing states, in new states. They take care of more patients, and then can we move those lives into value-based arrangements. And Privia gets compensated. We charge, as you know, our pricing model, 11% to 12% on fee-for-service, about $0.40 on the dollar on shared savings. So we are highly motivated to move payment streams into some form of value-based arrangements to align ourselves with payers of health care, and that compounds the business. But you have to do it profitably, you have to do it thoughtfully. I think we have a business model that is extremely profitable, free cash flow positive at pretty small scale. So I think this can just compound at very good rates across health care cycles for many years to come.
Lisa Gill
analystIt feels like investors think value-based care is a bad word these days. A number of companies have not performed well in this value-based care environment but you have. Has that translated at all to the physicians? Or are the physicians still very interested in these kinds of programs?
Parth Mehrotra
executiveYes, again, you'll have to distinguish between doctors don't wake up reading The Wall Street Journal saying -- which -- I mean they do interact with certain companies that may go out of business and they make bad choices because the companies just gave them heads you win, tails you don't lose deals, and they chase some shiny object or gave them enough compensation to join them. We've seen this in health care services, health care IT for 20, 30 years. I mean, you've covered a lot of companies. And every time there's too much investment dollars that flow towards a particular type of subsector within health care, call it value-based care, a lot of Silicon Valley money, private equity money. It's just a natural shakeout. I think a lot of companies don't develop a lot of capabilities and the economic and the more I described and really doing the hard work. They try and take risk when they kind of manage risk. And I think we've seen some of that play out in the last 4 or 5 years or so unfortunately, with a lot of companies filing for Chapter 11, having significant drawdowns in the public markets. I think the broader MA landscape with some of the reimbursement changes doesn't help. You've seen pretty significant pressures on the managed care industry as a result, you've documented that pretty well. It's well understood. So when you have those kind of pressures, you need a business model that can survive through all of that and support these practices. And so there's -- it's very conscious, what we've built. With every single patient in mind, every single type of specialists in mind and trying to do value-based care across all lines and across the risk spectrum.
Lisa Gill
analystYou've done really well in Medicare Shared Savings. We will have a change in administration next Monday. As we think about that change that's coming, anything that's top of mind for you, anything that you anticipate could impact your business going forward?
Parth Mehrotra
executiveYes. The short answer is no. I mean, this might end here at Privia. We had President Obama, President Trump, President Biden, back to President Trump. I think the MSSP program across all of those administrations has really thrived and grown. It's 1 of the success stories out of CMS. It is 1 of the most widely adopted programs with community-based doctors with very good results, empirical results that are published every year. And so -- and I think they have a stated objective of moving every single MA life into some value-based arrangement.
Lisa Gill
analystGreat. Wasn't that originally the plan was by 2030, more than 50% of people will be in value-based care arrangements?
Parth Mehrotra
executiveYes. So that's a stated objective, and this program has run well. Like we just don't think -- this business is on the right side of history. That program is on the right side of history with enabling community docs. So we don't -- I mean, there'll be tweaks to it, and they've changed it over the years, made it better, taking feedback from ACOs performing. So I think you'll continue to see some evolution of it, but we don't see any fundamental change.
Lisa Gill
analystWhen I look at your cash flow and I look at your position and I think about the market, and you talked about how a number of other entities have not done as well. How do you think about the M&A landscape? How do you think about is there -- are there opportunities to acquire incremental practices or other companies that are out there? Is there any capabilities that you feel like that you need that somebody else has today?
Parth Mehrotra
executiveYes, absolutely. So I don't think there's fundamentally new capabilities we need, but it will be adding our 2 units. So if we can enter new states, add more providers, add more lives, I think we have a pristine balance sheet, close to $500 million of cash, no debt. And I think we're looking to take advantage and be aggressive in compounding the business. So I think you'll continue to see us do deals that we've done. We can do bigger deals, acquiring medical group tax IDs, MSO entities, IPAs. And then organizing them in our model and making them more efficient, I think we've had a good track record of doing that. So I think you'll -- hopefully, we'll continue to do that.
Lisa Gill
analystA couple of years ago, you signed an agreement with Surgery Partners to partner in certain markets. How's that gone versus your initial expectation? And do you see other opportunities to partner?
Parth Mehrotra
executiveYes. I mean we worked with them in Montana with their group there. I think we have a lot to offer to specialists around models like that where they can be part of our integrated medical group. We can impact a lot on the total cost of care downstream from the PCP. We can influence site of service in ASCs. And so you'll see us continuing to expand on that strategy with them and with others as the opportunity arises.
Lisa Gill
analystHas your approach to entering and ramping a new market changed at all as we think about '25?
Parth Mehrotra
executiveNo. I think we're looking -- we're in 14 states. We aspire to be in all 50 at some point in our history. So I think you'll continue to see us add new states...
Lisa Gill
analystEven North Dakota? You want to be in North Dakota?
Parth Mehrotra
executiveUltimately aging population. And this business can actually thrive anyway. Anywhere there's a doctor that can join Privia, whether it's -- we manage it out of some other state or combine some of these states into a bigger region. But all else being equal, we're going to chase population density, provider density. So that's not a high priority state, but unless an opportunity comes, just like Montana was and then Surgery Partners came calling, we didn't look to be in Montana just given some of the demographics there, but we can be there and have a good business.
Lisa Gill
analystHow do I think about the new provider adds and potential visibility that we have at this point for '25?
Parth Mehrotra
executiveYes. We mentioned on our Q3 call, and we'll reiterate, I think we've had a record year of new provider adds. We don't guide to sales. We guide to implemented providers. Our sales translates into implemented providers with a 4- to 5- to 6-month lag as we get these providers credentialed. So that's the beauty of the business. As we sit on Jan 1, if we are closing the year strong and we've had a record sales year, that gives us amazing visibility into the next 12 months. So that gives us confidence to be -- to have a pretty good 2025.
Lisa Gill
analystAnd anything to call out from a margin perspective as you think about integrating existing providers versus adding new ones?
Parth Mehrotra
executiveYes. I mean you've seen -- we've consistently grown our EBITDA margins. You can see on the slide, over 7 years, EBITDA as a percentage of care margin has increased consistently. So -- and this includes all new market entry costs. And that's the beauty of this business, despite us entering new states, adding new providers. We'll continue to expand these margins and the financial profile is pretty robust.
Lisa Gill
analystAnd -- but it's not the traditional J curve in your model like we see with some of the others that take risk, right?
Parth Mehrotra
executiveYes. I mean this is a boring compounding business that does this over 7 years. I mean this is -- luckily, we now have 7 years of empirical publicly available data. We went public in '21. Our S-1 had 3 years data prior to that. So this just speaks for itself. And there's a lot of anxiety on what 1 program might do, what some reimbursement change might do. And you've seen in different pockets of health care services over 20 years, you have managed care, you take labs, you take distributors, you take home health, you take hospice. The surviving companies are multiple times their market cap of what they were 10, 15 years ago. You can pick your favorite company. The sector consolidates. Some of the capital chases, you get a natural shakeout. But these businesses, most of them did have some high inflection year. And they kept compounding. Slow and steady wins the race, profitably cash flow positive, and that's health care services for you. So you just grind it out.
Lisa Gill
analystYes, there's a grind in health care services. So as I think about that goal of getting potentially to all 50 states, you're in 14 today. How do I think about how you map that out? Is that -- is it more driven by the physician relationships? Is it driven by -- how do you -- in essence, how do you pick the next state you want to be in?
Parth Mehrotra
executiveYes. So all else equal, I mean, this is our map again on the slide. So all else equal, I think you'll see us target states where there's significant population density. States with heavy MA population because we like to do more value-based care, provider density. And then -- so that will lead you to believe, okay, there are a lot of Mountain region states that are very good there. Midwest states, Northeast states. So I think that's going to be a priority for us as we do. But this model can exist in any state. So if an opportunity arises and a particular entity reaches out to us and say, Hey, we really like to partner with you, and we are in a state with -- may not have enough population density, we can still be there.
Lisa Gill
analystYes. And then as I look at this, right, obviously, you have a lot of density in New York and in the Northeast, but you're not really there today. Is that -- again, just so I understand, when you're thinking about that going into that state, is it, oh, there's this physician group that's available, wants to come under our tax identification number, right, and we're going to work with them versus we're going to go and specifically look for physician practices and...
Parth Mehrotra
executiveIt's a combination of the 2. It's what's available or where we can go. Sometimes we get inbound, sometimes physician groups are stuck in some other big entities. They're not happy. They come out. So a lot of changes happen in health care. I think our business model with our strategy, and now that we've done this for 10-plus years and figured out in 14 states, we have a lot of flexibility. We have the balance sheet. And I think we can be the partner of choice for a lot of groups that may be stuck in situations that they really don't like. And so I think we feel pretty excited about how we can execute.
Lisa Gill
analystWe touched on this a little bit. But in the last 2 years, it's been a really tough environment for Medicare Advantage and where you have not taken that risk. And to your point, a lot of those doctors are probably in tough positions right now, maybe thought the stock of the company that they were part of was going to be worth a lot more. Is that creating an incremental opportunity for you to be able to go to them and say, hey, look, guys, at the end of the day, we understand why you went in that direction previously, but let me talk to you about why these compounds, why this is the right way to take...
Parth Mehrotra
executiveYes. Absolutely. So our value prop is more proven and differentiated and they have their colleagues in existing states or new states where there's a lot of referrals in our sales network. So when we talk about we've had a record sales year, there's a long tailwind to our sales team that we think we can continue for many years as these practices break free, these doctors come out of these arrangements. So I think organically, we can just grow very significantly. And then as we enter new states, sometimes we are the -- when we enter a state, these doctors didn't even have an option like Privia. So before we showed up, the options were sell to private equity, sell to a health system, sell to a big entity like an OptumHealth or struggle on their own and figure everything out. When we show up, they're like, okay, we just didn't have this fundamentally, this option that we could stay autonomous yet be part of something bigger and you're going to enable us to succeed. And we retain our legacy ownership structure so we don't have to do anything irrational. And we have skin in the game. So we're totally aligned with how to do this across every single doctor in the practice. We're not singling out just the PCPs or just the peds. And I think that's a fundamentally unique value prop. So once we show up, I think a lot more TAM opens up naturally for us.
Lisa Gill
analystAnd you talked about the time line of 4 to 6 months to get them ramped. But what's the time line from that initial conversation to the close? Is that a long period?
Parth Mehrotra
executiveSo a typical small practice, I would say, is about 3 months. So 0 to 5 -- 1 to 5 doctors. 20 to 50 provider groups take a little bit longer because they're a bigger practice, they need to make decisions. They are democratically owned by all the senior doctors, that's probably 6 months. And then we have some very large practices that could take up to a year when they make that decision. So that just depends. We do have a lot of later doctors like -- so we've been in Virginia for 10-plus years, 1,400 providers out of 4,600 are in Virginia. And I'm just surprised even now how many new providers we are able to add in Virginia, Maryland, D.C. and Mid-Atlantic given that 70% of the pipeline for the sales team is coming from referrals. So their colleagues who've been part of Privia for 3, 4, 5, 10 years are telling them, this has worked. This has stood the test of time. We have empirical data on how well we've done. It's time for you to join. So -- and you're seeing that in the unit economics. To have our cost of acquisition declined by 40% and have LTV to CAC go up 100%, like I've just not seen that in many companies, even at this scale, we're sitting at 4,600.
Lisa Gill
analystWe haven't either. When I think about 2025, we've talked a lot about the potential tailwinds of physician practices coming on, et cetera. Is there any headwinds that we should be aware of as we're thinking about '25?
Parth Mehrotra
executiveI think you'll continue -- we'll have to continue to manage through a pretty tough environment. I just don't think it's easy to make money and manage risk in value-based care. You're seeing a lot of companies struggle. I think -- we pride ourselves in having a great actuarial team, data analytics team, tech team that is piping into all the payers. And you have to manage that risk. I just don't think it's easy. It's a day-to-day grind managing total cost of care. That's where you're seeing, unfortunately, a lot of companies not do well, and that's causing a lot of the bad sentiment in the space where you're seeing significant revisions to guidance or earnings power of businesses and investors are losing faith. So I think we just have to muscle through that every single day. And I think that's the unique value prop and the moat around the business. So I think that's the biggest headwind.
Lisa Gill
analystOkay. I know we have only 1 minute left. Anything, one, that we didn't cover, we want to make sure that we cover? And two, what do you hope that investors over the next 12 months will better appreciate about Privia that maybe they don't today?
Parth Mehrotra
executiveWell, I mean, you've covered us since the day we went public. So we covered everything in the questions. Our hope is -- I'll go back to the slide with our 7-year empirical performance. I mean this is a business that I'm hoping investors evaluate on its own merits. And this slide speaks for itself. You don't need me or any other CEO of a company like this to come up and stand. I mean -- so I'm just hoping -- we control the business. As the saying goes, management teams run the business, and the markets determine the multiple. I don't determine the multiple. But we are hoping that this gets recognized, and we'll just keep our heads down and keep executing day in, day out to continue this trajectory.
Lisa Gill
analystGreat. Well, thank you very much. Thanks, everyone, for joining us. Thank you.
Parth Mehrotra
executiveThanks for having me.
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