PT Indosat Ooredoo Hutchison Tbk (ISAT.JK) Earnings Call Transcript & Summary
July 30, 2025
Earnings Call Speaker Segments
Operator
operatorGood day, and thank you for standing by. Welcome to the PT Indosat First Half 2025 Earnings Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to turn the conference over to your first speaker today, Indar. Please go ahead.
Indar Dhaliwal
executiveThank you, Michelle. Good afternoon, everyone, and thanks for joining us today. With us on the call today, we have Pak Vikram Sinha, our Chief Executive Officer; Pak Nicky Lee, our Chief Financial Officer; and Pat Vivek Mehendiratta, our Chief Marketing Officer. I will now hand over the call to Pak Vikram for his opening remarks. Over to you, sir.
Vikram Sinha
executiveThanks, Indar, and good afternoon, everyone. Let me start my presentation by sharing with you the highlight of our quarter 2 performance. Despite the challenging market environment continuing in the second quarter of the year, we managed a solid set of number for the quarter with our focus on customer engagement and profitability. Our customer number remains steady at close to 96 million, despite the SIM price increase, while we saw an increase in our own app users, which is evidence of the success of digital engagement strategy. This quarter was tough in terms of seasonality being the post-Lebaran festival season. As a result, we saw a moderate decrease in revenue and ARPU. But overall, both are still holding up well. Importantly, our EBITDA increased by 0.4% quarter-on-quarter, and EBITDA margin was also higher to 47.6%, as part of our focus of making sure we deliver on profitability. If you look at the next slide, the first half of the year was important to establish more rational behavior in the market with several market correction measures. These includes rising of the SIM price, removal of freebies and discount, which our CMO, Vivek, will talk in greater detail in his presentation. Market consolidation is also a positive and helping to promote more rational behavior. Finally, for IOH, we are seeing that our AI engine is powering our growth with better customer engagement and optimization. All these factors will drive our growth in second half of 2025. If you go to the next slide, we continue to play our role in shaping Indonesia future in connectivity and AI. Thus far this year, we have spent USD 400 million in CapEx, adding more than 20,000 BTS till date. This has also been recognized by external parties such as OpenSignal, where we have hold well on the experience metrics as part of our mantra and experience first approach. Our role as the key part of AI ecosystem for Indonesia continues with the establishment of Indonesia AI Center of Excellence in collaboration with Komdigi, NVIDIA and Cisco, in line with our commitment to develop AI in Indonesia. Looking at the next slide. Continuing the theme of AI, we are seeing strong momentum on our AI-driven TechCo, which continue to gain traction in the market. We are on track to deliver USD 35 million in net new revenue for 2025, which will meaningfully contribute from second half of 2025. Our GB200 Blackwell are now operational, and we are one of the first to go live in Asia on GB200. We now have more than 20 customers on our sovereign AI cloud business. Everything that is connected must be protected. And hence, we have built a security operation center, along with Cisco, which will add to our security stack. That ends my introduction, and I'll now hand over to Nicky for more detailed financial presentation. Over to you, Nicky.
Chi Lee
executiveThank you, Pak Vikram. I'm delighted to report a solid set of numbers for the first half, given the challenging market environment so far in 2025. If we move on to the -- yes, move on to our financial performance slide. Overall revenue for quarter 2 remained resilient at IDR 13.5 trillion, small decline by 0.3% due to lower spending post Lebaran period. We have sustained our cost leadership strategy to drive growth and enhance profitability, achieving a 1% quarter-on-quarter reduction in total cost of sales and OpEx. This helped to uplift EBITDA by 0.4% and EBITDA margin by 0.4 percentage points quarter-on-quarter. If we move down to net profit, we delivered a normalized net profit above IDR 1 trillion. This was 11.5% lower quarter-on-quarter due to one-off operational other income of IDR 180 billion in Q1, which is then largely from disposal of dismantled assets and early site terminations. If we would exclude this nonrecurring item, net profit would have been higher by approximately 5% on a quarter-on-quarter basis. The final line on this slide, net debt to EBITDA ratio increased by 0.13x to become 0.49x, primarily driven by continued CapEx investment to deliver mid- to long-term growth. Let's move on to the next slide. As highlighted earlier, in the first half of this year, reported revenue declined by 3.1% year-on-year, reflecting a challenging market environment so far this year. This revenue contraction contributed to a 4.2% year-on-year reduction in EBITDA. As a result, EBITDA margin dropped 0.5% to 47.4%. The margin decline was partially offset by ongoing cost leadership assets, which helped preserve profitability amid top line headwinds. The bottom line reflected a similar trend with reported net profit declining by 14.6% Y-o-Y to IDR 2.3 trillion. This, again, was largely the impact coming from software revenue and a small increase in depreciation and amortization expense during the period. Moving on to cost. In the second quarter 2025, we further sharpened our focus on cost leadership to support us, resulting in improved spending discipline across most cost categories. This led to a 1% Q-o-Q reduction in total costs. On a Y-o-Y basis, total cost of services and operating expenses declined by 2% compared to the first half of 2024, underscoring our continued commitment to cost discipline and prudent cost management. We also benefited from operational one-off for vendor requirements and certain cost reversal. On cost of sales, we experienced a 2% Q-o-Q increase, primarily due to increased installation and partnership costs linked to media and VAS revenue performance. On a year-on-year basis, the cost of sales saw a 4% increase, mainly due to higher partnership costs associated with wholesale business, international SMa2P content provider cost and the installation costs, which were in line with the corresponding revenue movements. Personnel costs reduced by 14%, mainly driven by lower bonus and incentives. On a Y-o-Y basis, personnel cost declined by 23%, reflecting the same underlying factors. On the marketing expenses, it declined by 10% Q-o-Q, primarily due to the seasonal impact of higher spend for Ramadan and our brand campaigns in first quarter. Comparing to last year, our marketing spend decreased by 19%, reflecting a shift to a more targeted and cost-effective digital marketing initiatives. G&A expenses reduced by -- quarter-on-quarter and year-on-year by 10% and 13%, respectively, primarily due to lower professional fees and public relation expenses, again, reflecting our efforts on cost control. Depreciation and amortization expenses, up by 3% quarter-on-quarter and year-on-year, respectively, primarily driven by the additional fixed assets from the network rollout. In quarter 2 this year, our other income expense was a IDR 3 billion net expense compared to a IDR 303 billion income in last quarter. This variance was primarily attributable to one-off operational gains recognized in Q1, as highlighted in the previous call. On a year-on-year basis, other operating income increases from IDR 81 billion in 2024 to IDR 300 billion in 2025, again due to one-off prior year tax reversal and gain from a determination of site leases in the first half of the year, in the first quarter mostly. If we now look at CapEx on the left-hand side of the chart, it has gone up by 85% quarter-on-quarter to IDR 4.8 trillion, reflecting additional investments in network quality, expansion of network and GPU infrastructure to support our strategic growth initiatives. Consequently, first half CapEx now represents 57% of our full year guidance, indicating strong execution momentum, in line with our investment road map. Net debt, up from IDR 9.3 trillion to IDR 12.5 billion quarter-on-quarter basis, driven by higher CapEx investment and finance lease payments. As a result, net debt to EBITDA also up by 0.13x as highlighted earlier to 0.49. Still remaining in a very healthy level. That's it for me. Now I'll pass the time over to Vivek.
Vivek Mehendiratta
executiveThank you so much, Nicky. A very good afternoon to everyone on the call. Let me just walk you through the operational metrics. As far as the trends are concerned, they continue to be healthy and much more stable, despite the seasonal headwinds. What's important to note is that Lebaran this year was in quarter 1, and quarter 2 was actually involved the post Lebaran period. Mobile customers continue to stay flat at 95.4 million. We've seen a very healthy addition in app monthly active users. This number has moved northwards, and we've added around 1.7 million. And this also translated into robust traffic growth. On the ARPU side, there's -- it's ballpark in the same range as it was in the range of circa 39,000 and has been steady. If you were to move to the next chart. This is important. Vikram spoke about it. And this chart actually talks about the market stabilization efforts that got initiated in quarter 1 and have flown through in quarter 2 of 2025. Starting with starter pack. So the entry point of the starter pack has been uplifted to IDR 35,000, and this happened in late quarter 1. Quarter 2 witnessed liquidation of old market stock, and the full impact of this is likely to flow in, in quarter 3 of '25. As the acquisition market got more cleaner and better, the base pricing also saw an uplift, and the entry price of the rebuy plans also moved up by approximately 10%. This was also accompanied with some sharp hyper-personalization efforts that have also powered affirmative pricing, with the removal of doles and discounts that were being extended for base engagement at the time of the hypercompetition in the acquisition market. If we were to move to the next chart. This essentially talks about how at Indosat we've been able to leverage AI for ARPU enhancement and base engagement and the time trended numbers over the past 10 quarters, talk about it in deep detail. The most important call-out here is us bucking the seasonality post Lebaran in FY '25. So if you were to look at previous years, the degree of slump post Lebaran is much less this year. And the ARPU effort, in addition to hyper-personalization powered by AI is also being powered by enhanced high-value focus, especially on the IM3 Platinum side and on the international roaming arena as well. So that's largely the update from my side. Handing it back to Vikram.
Vikram Sinha
executiveThanks, Vivek. Finally, on the guidance, we have made a change to our full year EBITDA guidance. We calibrated to align with market conditions. We have -- we are expecting EBITDA growth for this year to be in the low single-digit range. This is driven by the challenging market condition, which have lasted longer than we had anticipated. Nevertheless, we do expect to see a stronger second half of the year, which will bring growth back to the industry and for IOH. No change on revenue guidance, which is for revenue to grow better than market. This year, the CapEx, that guidance, which is for IDR 13 trillion in 2025. So with this, we conclude our presentation. Thank you, and let's proceed to Q&A session.
Operator
operator[Operator Instructions] Our first question is going to come from the line of Piyush Choudhary with HSBC.
Piyush Choudhary
analystYes. A couple of questions. Firstly, if you can talk about the outlook for prepaid ARPU and, in particular, when these changes have been done on removing discounts or freebies. And when did you implement the 10% price up in the entry-level recharge packs? Secondly, on the cost side, Nicky, you briefly mentioned, but what is driving such a decline in the staff cost, despite of increasing number of employees? And how much is this sustainable? Secondly, within the cost of services, we saw rental and services cost was down 8% quarter-on-quarter. Is this -- any one-off? Or is this sustainable?
Vivek Mehendiratta
executiveOkay. So let me start and let me -- Piyush, Vivek, this side, so let me start with your -- with the first question that you posed to us with respect to prepaid ARPU. So prepaid ARPU, directionally,Piyush, as you've seen, is moving in the range of -- range towards 40,000, and we are more than sure-footed that it's going to get there no sooner rather than later. And the steps that have been taken are testimony of the point that I'm making. As far as the removal of discounts and freebies are concerned, so Piyush,, this is something that has been in place throughout the quarter. And this is -- this has been done gradually, and it is something that is still in progress, and there's always room for improvement there. But as far as the structural headline pricing is concerned, the 10% price up on the entry-level plans, which is purely the entry-level plans, was effected in the second fortnight of June. So impact of this is going to fully get recognized starting quarter 3.
Chi Lee
executiveOn the cost side, Piyush, essentially, the movement in the staff cost is to do with bonus and incentives. So if we do better in the second half, following what we expect to see, we might see the cost go up. On to rental expenses, we do have a bit of a discount given by our provider. So we have captured that in the second quarter. So going forward, we do see the costs to be sustainable, given the reduced cost base.
Piyush Choudhary
analystGot it, Nicky. And Vivek, just to follow up on your response, on the entry-level prices, which were up 10%, how much of your revenue contribution comes from these entry-level packs?
Vivek Mehendiratta
executiveSo Piyush, use the entry-level packs contribute approximately 1/3 of our overall revenue. And the entry-level prices that have been rationalized for the monthly packs, while we maintained status quo on the smaller ticket offerings.
Piyush Choudhary
analystSo not the entire 1/3 of revenue will be impacted by this change, which you have done.
Vivek Mehendiratta
executiveSo Piyush, as far as the structural price correction is concerned, at a headline level, it is 10%, but how much of it translates into real gains is something that will unfold as we get to see that in the balance part of quarter 3 because of the movement of customer to different price plans.
Operator
operatorOur next question is going to come from the line of Sachin Mittal with DBS Bank.
Sachin Mittal
analystTwo questions. So firstly, on the guidance that from a greater than 10% to now low single digits, is it all because of the revenue? Or is also a bit of some margin issues from some side of the business? Because, I mean, has there been a material decline in the revenue growth for this year? That's something I want to understand. And how -- why it has changed in 1 quarter so much? Question number one. And question number two, you're talking about 35 million new AI revenue. How much have we -- I mean, do we know how much is our first half AI revenue, if any? And is there a change in margin assumption of the AI revenue or something else, which is also a factor in the EBITDA revision downward?
Vikram Sinha
executiveSachin, this is Vikram. I think it is mainly coming from B2C, the prolonged market condition because B2C, we were expecting things to pick up from an overall consumption in Q2 much better in our assumption. So that has been prolonged. Last 3 months, we have seen especially lower middle class still struggling, optimizing. So that has been the main driver of the guidance revision on EBITDA. All the other, more or less, we are on track, especially on the new net revenue on AI cloud. I think only 15%, 18% has been realized in first 6 months. Most of them will start flowing from quarter 3, and you will see quarter 4 also. And we will see the full impact of this starting next year for the full year impact. So in terms of guidance, it is mainly because of the prolonged slowness in the market on B2C side.
Sachin Mittal
analystSo got it. So when we're talking of 35 million new unit revenue, which is mainly happening in 3Q and 4Q, and probably it's more in 4Q, so we're talking of definitely maybe IDR 70 million to IDR 100 million kind of AI revenue next year. I mean, just -- I know -- I mean, difficult to put a number, but directionally we're talking of more than doubling of AI revenue, right, next year.
Chi Lee
executive100%.
Vikram Sinha
executiveThese are annual long-term contract. So the minimum full year impact for next year will be around IDR 70 million, IDR 75 million positively on revenue. And these are coming with healthy EBITDA margin.
Sachin Mittal
analystWhich is exceeding, I would say, 60% kind of, right, from ballpark, yes.
Vikram Sinha
executiveI think Nicky can give more update on that. But as I said, one, yes, the full year impact will be annualized around IDR 70 million minimum. And as we go along, there will be more contracts getting signed. And on EBITDA, I think Nicky can add to that.
Chi Lee
executiveYes. Sachin, on EBITDA margin is around 60%, as we mentioned, although the different contract services involved will give us varying level of margin. But overall, that's the kind of EBITDA margin we're looking at.
Operator
operatorOur next question is going to come from the line of Arthur Pineda with Citi.
Arthur Pineda
analystJust wanted to ask about the consumption trends into the third quarter. Are customers actually spending upwards to match the price increases? Or does it remain challenging into 3Q? I understand that you raised prices on starter packs and on the top-ups, but are customers actually absorbing this and actually driving up revenues based on the early months?
Vikram Sinha
executiveArthur, we have seen some positive trends especially starting June, mid-June, and that continued in July. Vivek, you want to add anything?
Vivek Mehendiratta
executiveNo. So Vikram, you've captured it well. So as far as the consumption trends are concerned, we are seeing customers moving to the higher plans. And like I'd shared with Piyush, whenever there is a headline price correction, customers, there is a set that moves up and there is a set that right adjust the spend to the lower ticket prices, which are essentially the sachet plans. So that's there. And the consumption has been steady. As far the early trends are concerned, this is getting absorbed really well in the consumer base. And we can see it from -- and it's also evidenced in the steady consumer base numbers and also the movement in the app MAUs.
Arthur Pineda
analystSo if you look at it from a revenue perspective, we should see some improvement on a quarter-on-quarter basis into 3Q and 4Q. How we should think about this?
Vivek Mehendiratta
executiveFor sure, for sure. This is going to translate steadily into quarter 3.
Operator
operatorOur next question is going to come from the line of Ranjan Sharma with JPMorgan.
Ranjan Sharma
analystTwo questions from my side. Maybe I can take them one by one. If I look at your EBITDA guidance, even if I assume 2% growth in EBITDA, I still come to a quarterly run rate for EBITDA of around IDR 7 trillion in the third and fourth quarter versus IDR 6.4 trillion in the first and second quarter. So that's about a 10% jump in EBITDA. Is that -- is the math correct? Is that the level of jump you're seeing in EBITDA in the coming quarters?
Vikram Sinha
executiveYes, yes. Ranjan, directionally, your math numbers are correct. It is supported by 2 things. One the trend, which we are seeing building up on B2C side, we will -- we are seeing quarter-on-quarter growth on revenue on B2C, which is extremely important and supported by all the net new revenue on AI Cloud, which I spoke about. So overall, your math is directionally correct.
Ranjan Sharma
analystOkay. That's reassuring. The second question is on the investments that you're making on the network, I still see that a lot of base stations that are getting created for 2G. Why would that be the case that you still need to make 2G investments? I mean, most -- a lot of countries are now moving to shut off 2G and 3G.
Vikram Sinha
executiveYes. So 2G comes free with 4G nowadays. We are not -- we have shut down 3G completely. But 2G, we have not shut down to support -- there are a lot of handsets which come with 2 slots, and 1 slot is 2G. So still in a country like Indonesia, the handset play, there is significant number of handset. But more important, we are not investing on 2G. So we are investing on 4G and upgrading to 5G. 2G comes as a package free of cost. Whatever is the current investment historically, we are just leveraging on that.
Operator
operatorOur next question comes from the line of Raymond [indiscernible].
Unknown Analyst
analystI have a couple of questions. First one is since the market repair that have taken place since end of first quarter, can you give us a color about your current July prepaid ARPU is running? I just want to get a sense how much it has improved, yes. Second question is, I believe as part of the market repair, which can be very, very complex, we think product simplification is very important. So can you just give us a color how much simplification you guys have done? I don't need an exact number. Let's say, if you have 100 at the beginning of the year, how much the product have simplified, maybe, say, 50% or 30%? Just want to get a sense where we are in terms of the product simplifications. Third questions. Can you give us an update about your FTTH business? And then the last 2 is the status of your fiber sales as well as the last question is the monthly active users for your apps is only roughly 50%, which, in my opinion, is below what I have -- what are doing to increase the app's active users? That's it for me.
Vikram Sinha
executivePak Raymond, this is Vikram. Let me start with the FTTH and fiber sales, and then I will request Vivek to build on some of the ARPU and simplification. On FTTH business, Pak Raymond, I think last quarter was the first quarter of our base going up. We have been stagnant on this because of our IT integration, billing integration. So from here, you will see a better momentum on net add and steady momentum on net add. I think Q2 was the first quarter where not a big number, but we were around positive by close to 20,000 on new net customer add data. And that trajectory will continue. On fiber sales, as we said earlier, we have seen a very good response, and we have zeroed down 2 shortlisted parties, and we are working on all the other terms and conditions, so that we conclude it in the best interest of IOH. So maybe, we -- if everything goes well, we should be able to close this in quarter 3. Vivek, do you want to give more color on some of these repair and product simplification?
Vivek Mehendiratta
executiveFor sure. For sure, Vikram. Pak Raymond, so I'll first take the question on market repair that has taken place since end of quarter 1 and how is it unfolding now. So end of quarter 1, just to give some color and put things in perspective, end of quarter 1, we started with the acquisition repair. And the own base repair started around end of July -- end of June, which is end of quarter 2 in the second fortnight of that. And so far, it's holding up very well. And as far as the July numbers are concerned, we are moving -- it's yet to get close, so we are moving in the right direction, closer to our stated ambition. And all I can share with you is that it is looking healthier than quarter 2. So that's on the question on ARPU. As far as product simplification is concerned, extremely valid call out. This is something that's ongoing exercise. It's constantly in place. Also our endeavor to rationalize the listed price packages, and a lot of work is happening on this front. But at the same time, what's also worthy of a mention is our entire endeavor and play for hyper-personalization. So where AI is powering our entire CVM practice, and we are moving towards the segment of -- and equals one. So there's a very judicious balance that's being worked out between these two. And that's largely what it is. As far as the last question that you have is on the app MAUs. So my comment here would be if you were to refer to the presentation, we are moving northwards. We are getting better every quarter. That's what we are obsessed about, how do we beat our previous quarter number. And to improve this, there's a lot of work that's happening on the simplification of journeys, the simplification of the product portfolio. Then the look and feel and how do we power our customer journeys through hyper-personalization, which eventually is going to lead to more engagement and make our apps, both myIM3 as well as the Bima app, the most preferred home for customers.
Operator
operatorOur next question comes from the line of Sukriti Bansal with Bank of America.
Sukriti Bansal
analystThree quick questions from my side. Firstly, on the older starter packs, they've now -- is it right to assume completely been cleaned out and we've completely moved on to the new starter packs at the IDR 35,000 levels? And if you could also quickly touch upon what's the latest on competition, if not on the starter packs on the overall rebuy packs. And from the macro side, of course, you mentioned that the lower middle class was still struggling a little bit in -- even in 2Q. Has -- how has that changed? And how do you see that changing going forward? The second question on fiber broadband, can you quickly update what are some of the key things we are looking to achieve? Are there any numbers that you can share on where we intend to be in the next -- by the end of this year, next 2 to 3 years? And last question is on the auctions. Any update and any thoughts on how we are looking at them?
Vikram Sinha
executiveThis is Vikram. On starter pack, I think what we see, not only us as an industry, 75% old stocks have been liquidated. Still, there are 15% to 25%, which we feel will get liquidated in quarter 3. So that is the status. Overall -- I think the overall competitive environment is moving in the right direction. We see more rational work. And I highlighted in my presentation also, we see the right initiatives getting initiated by all other 2 operator to ensure that the industry move in a more healthy road. So positive traction, we are seeing. On the consumption, again, early days. I will not say we have recovered fully, but we have seen some positive tractions. We have seen in June onwards, government budgets are also getting released because Indonesia, 55% is domestic and a lot of government spend driven. So again, early trends. We are very watchful of that. I'll say we are cautiously optimistic, but we need to watch out that space a little more. On FTTH, we want to get to 400, 000 customers by end of this year. And in next 2 to 3 years, our stated ambition is to come closer to 8% kind of a market share. And especially our fiber project, which we are doing, that should help us on this ambition. But by end of this year, we streamline our operation. We want to make sure that our billing system and all those things are fully integrated. On spectrum auction, I think the -- Komdigi has come up with a roadmap. We are expecting in next 12 months, IDR 1.4 million, and then again, 700, 900, 2,600, all the spectrum, but we need more clarity on the date. But what we see is what has been stated by the [indiscernible] if they execute it as per their plan, some of the spectrum will come in the next 12 to 15 months.
Sukriti Bansal
analystCan I just quickly follow up with one quick question on the margins? So if I remember correctly, we in the past stated that we'll try to get our EBITDA margins closer to the 50% mark. In light of the current environment, does it -- has that baseline changed now, at least in the near term?
Vikram Sinha
executiveI think we are getting there. If you look at quarter 2, we are at 47.6. So I think we are getting there. We will see more progressive quarter as we close this year and when we get into this year.
Operator
operator[Operator Instructions] Our next question is a follow-up question from Piyush Choudhary with HSBC.
Piyush Choudhary
analystI have one more question on your mobile side. We saw a very healthy postpaid ARPU increase of 17% quarter-on-quarter. Just want to understand what has led to such an increase. What are we doing over there? And in terms of outlook, how should we think about postpaid ARPU? And also I forgot to ask in the first -- the previous question, on the prepaid side, if you can tell us on the VAS side, value-added services side, how is the trend or outlook on the ARPU.
Vivek Mehendiratta
executivePiyush, Vivek this side. So as far as postpaid is concerned, last year quarter 4, we started and almost reinvented our postpaid offering, and we came up with IM3 Platinum, where we've been distinguishing ourselves and discriminating ourselves in the market in terms of platinum services and platinum plans. And that's been at the core of the steady growth that we've been seeing on the postpaid side. As far as the ARPU is concerned, for the quarter that went by, a part of it was also powered by a robust international roaming growth. But even at the underlying level, the ARPU continues to stay healthy, and the category continues to stay very steady and robust for us and growing for us. Secondly, as far as the prepaid VAS side is concerned, here, also, the trends on the VAS ARPU continued to be steady. And as more and more digital engagement increases and as was exhibited in our monthly active user uplift, this is also going to be -- continue to stay steady.
Piyush Choudhary
analystCan you share some examples of what you are doing on the -- to drive up engagement and increase VAS ARPU contribution on prepaid? And on the international roaming, what has changed? Like was -- like in terms of your approach to the customer or the sales approach has changed, like what has changed to drive up kind of adoption of international roaming packs?
Vivek Mehendiratta
executiveSo international roaming, Piyush, this is a category that has been strongly growth hacked, and we very, very nicely sweated out the [ hunch ] period that's been there. And it was a combination of both online as well as some steady offline GTM that has been done. So that's on the international roaming side. And obviously, as more and more customers become active and digitally savvy on their own apps, the engagement is bound to go up. So that's a very, very common, sensical and intuitive. As far as the engagement, what was the next question on the...
Piyush Choudhary
analystJust on the VAS side.
Vivek Mehendiratta
executiveOn the VAS side. So Piyush, you heard me speak about how the AI practice is powering our hyper-personalization. So that's something that's helping us look at customers through sharper lenses of persona. And accordingly, the most relevant propositions are being extended. So that's the sum and substance of how this entire thing is playing out for us.
Operator
operatorAnd I'm showing no further questions at this time. And I would like to hand the conference back over to Indar for closing remarks.
Indar Dhaliwal
executiveThank you, Michelle. Thank you, everyone. Hope you found today's session very informative. As always, do get back to us if you have any additional questions. Otherwise, we will speak to you next quarter. Thank you. Have a good day.
Operator
operatorThis concludes today's conference call. Thank you for participating. You may now disconnect.
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