RateGain Travel Technologies Limited (RATEGAIN) Earnings Call Transcript & Summary
February 10, 2023
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Q3 and 9 Months FY '23 Earnings Conference of RateGain Travel Technologies Limited. This conference call may contain forward-looking statements about the company, which are based on the beliefs, opinions and expectations of the company as on date of this call. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Bhanu Chopra, Chairman and Managing Director. Thank you, over to you, Sir.
Bhanu Chopra
executiveThank you. A very good afternoon to everyone, and thank you very much for joining the earnings call for RateGain Travel Technologies Limited for the third quarter and 9 months ending December 31, 2022. We're excited to connect with all of you again and share some key highlights from the quarter gone by. Joining me on the call are Mr. Tanmaya Das, our CFO; Mr. Divik Anand, our Head for Investor Relations and Thomas P. Joshua, Company Secretary of RateGain. And alongside, we have our Investor Relations partner, Strategic Group Advisers. We announced our third quarter results for the financial year 2023 earlier today. And also briefly, I hope you've had a chance to go through our financial results press release and investor presentation that are available on the stock exchanges and on our company website. We're delighted to share with you another quarter of healthy and resilient performance with broad-based growth across all 3 business segments, strong margin performance and steady travel demand across key geographies. This was the best ever quarter in the history of RateGain in terms of new contract wins, and we continue to deepen on our presence across our enterprise clients. RateGain being a trusted and reliable partner of choice for many large OTAs and hotel chains has been instrumental in driving new business, and we continue to engage with our customers, driving the healthy pipeline of INR 268 crores. We continue to report strong performance on the margin front with an operating margin of 17.6% on the back of operating leverage and favorable business mix contributing to the margin performance. Our business lines DaaS distribution, which are also our high-margin businesses, continue to witness good traction with good volume growth with existing clients and continued monetization of new logos added in the past quarters. continue to focus on responsible growth and monetization of new products introduced in the last 12 to 18 months. We are well on the path to seeing expansion in margins on the back of operating leverage kicking in, which I've highlighted many times recently, is really the beauty of the SaaS business model. On a run rate basis, our annual recurring revenue exceeds our pre-COVID ARR by 27%. RateGain is also performing very well on the Rule of 40 that I often talk about, which is a benchmark for SaaS businesses. We are currently at 57%, which is an aggregate of the 17% EBITDA plus 40% growth. As you all very well know, we completed the acquisition of Adara in second week of January. We are extremely excited about the opportunity, given the inherent strength and value of the technology and platform we've acquired and how this travel intent data can really drive higher return across digital marketing campaigns for travel and hospitality companies. This fits in perfectly with the vision of RateGain to build an integrated RevMax platform that allows our customers to do guest acquisition, guest engagement and retention and wallet share expansion. The initial integration plan is well underway, and the focus is to make this business EBITDA positive in the next couple of quarters and map out the GTM road map, first capturing the low-hanging fruit, which is to recapture and reactivate the existing one lost relationships. Global travel companies continues to hold steady despite the volatile macro scenario. But with the recent opening up of Asia geography, especially China, we expect to see good growth in the international travel market. The Global Travel Outlook Report released by Skift recently refers to travel as a mega trend with cross-border travel expected to grew at 50% and healthy revenue uptick for our customers, including hotels, airlines and vacation rentals. We continue to focus our sales and marketing efforts with the combined efforts of our team, we had the best ever quarter in the history of RateGain with new contract wins recorded at over INR 49.3 crores at 22% growth over Q3 of last year which was our biggest quarter then and really ever prior to this. We continue to make calibrated investments in growing in certain geographies and behind our growth products. As we continue to deliver and execute across key parameters, I would like to applaud RateGain team of delivering another strong quarter and moving towards our vision by becoming the leading SaaS-based RevMax platform in the travel and hospitality space. With that, I will briefly now touch on the performance across our 3 business segments, starting with Distribution segment. This division accounted for 38.9% of our total revenue with a recurring revenue of 99%. We witnessed healthy volumes growth in the past quarter with demand across OTA channels and midsized hotel chain segment. We continue to expand our footprint with our connectivity platform and the integration of Content AI with Booking.com is a step forward in seamless and efficient content distribution for hotel chains. RateGain continues to innovate in solving the challenges of our industry to help our customers unlock new revenue every day. Our Martech business continues to grow at a healthy case contributing to 34.4% of our total revenues with a 99% recurring revenue. We continue to make inroads into the APAC and Middle East region and have onboarded multiple properties with our innovative brand engagement and paid digital media solutions. Post the FIFA World Cup, hotels in the Middle East, especially are increasingly focused on social media presence and direct guest acquisition. Our end-to-end digital marketing offering covers all essential customer acquisition channels, including Google, Meta, social media, including Facebook, WhatsApp, TikTok, Snap, et cetera. And we are able to deliver higher return on ad spend of our clients with real-term demand and parity insights through our DaaS products. With our recent acquisition of Adara, we'd be able to draw on the travel intent audience to drive more targeted marketing campaigns and drive higher returns. The DaaS business unit grew at a strong pace on the back of increased volume demand and expansion with our existing enterprise customers. We're seeing increased demand from our OTA and hospitality customers in the Asia Pac geography with a revival in travel demand and our air segment continues to perform well with new logo additions. Recurring revenue for DaaS business at 98.1% and contributed to 26.7% of the revenue in the third quarter. Our M&A strategy continues to be one of the key product stores of our growth strategy here at RateGain, with the completion of the recent acquisition, the focus would be on the integration from shared services perspective and from sales GPM perspective to leverage the global presence of RateGain. On the people front, RateGain was certified as a Great Place To Work for the fourth year in a row. We have various programs for upskilling and building talent within the organization, namely RG POLO and RG Chrysalis. All these programs along with -- within promote people within to approach to encourage the team to perform at an optimum level are key to the performance that's reflected in our quarterly performance and to retaining talent. In terms of awards and recognition, we were awarded in 2 categories at the recently concluded 2023 HotelTechAwards organized by HotelTechReport, rate shopping and market intelligence, which is part of our DaaS business line and the channel manager, which is part of our Distribution business. In addition to this, RateGain continues to dominate every category it has products in rising #1 in social media, #1 in content management and #2 in rate parity. I'd like to now ask our CFO, Tanmaya Das, to take you through the performance of Q3.
Tanmaya Das
executiveThank you, Bhanu. And a very warm welcome to everyone on the call. I'm proud to report that the company has posted another strong quarter with healthy revenue growth, margin expansion and new contract wins. The healthy pipeline and new contract wins despite a volatile global environment highlights the strength of the travel industry and the increasing need of digitization to drive revenue growth in this sector. In terms of headline numbers for Q3, which is historically a strong quarter for us as compared to Q1 and Q2. The company has registered a 40% year-over-year and 11% sequential revenue growth with Q3 FY '23 revenue at INR 138.3 crores. Worthwhile to note that all the growth this quarter are organic growth, our EBITDA stood at 16.58%, which saw a growth of 147% year-over-year and 30% sequential. Our adjusted EBITDA stood at 17.6%. While our revenue growth was 40% year-over-year. Our operating costs grew by 29%. Sequentially, while our revenue growth was 11%, our operating costs grew by 8%, resulting in operating leverage other EBITDA margins improved from 9.36% to 16.58% year-over-year, and from 14.11% to 16.58% sequentially. In terms of PAT, it grew INR 0.9 crores to INR 13.3 crores year-over-year which is multiple increase. Sequentially, it grew from INR 12.9 crores to INR 13.2 crores. Our other income reduced by INR 6 crores this quarter, primarily due to unrealized ForEx loss of INR 4.5 crores arising due to the restatement of our U.K. balance sheet where U.S. dollar cash and receivables were restricted were restated to British pounds and as U.S. dollar depreciated against British pound, resulting in notional accounting loss. Without this notional accounting loss the PAT would have been INR 17.7 crores for this quarter. In terms of headline numbers for 9 months ended, our revenue grew by 48%, DaaS grew by 29%, Distribution 35% and Martech 82%. EBITDA stood at 13.7% as against 5.9% for the corresponding period last year, which is a growth of 245%. PAT stood at 9.06% at INR 34.6 crores whereas last year same period, we had incurred loss of INR 1.5 crores. At the start of the year, we had given a guidance of 30% growth and 12.5% EBITDA margins, and we are well in course to beat the guidance with by a good margin. The company continues to have strong customer relationships that are helping and building scalable, predictable and sustainable revenue streams. Recurring revenues for the quarter stood at 98.3% and 77% of revenue were subscription in nature. Gross revenue retention and net revenue retention stood at 90.4% and 105%, respectively. The revenue per employee saw a 25% increase over last year at INR 0.86 crores. Our annual recurring revenue stands at INR 553.1 crores, which is 32% more than ARR as of the end of last year. Our pipeline continued strong and stood at INR 268 crores. We continue to have strong balance sheet where our net worth saw an increase of 4% as compared to last quarter and stood at INR 678.3 crores. Our cash and cash equivalent balance for -- at the end of quarter was INR 432.8 crores, but we have deployed around INR 120 crores post the quarter for recent Adara acquisition. Our cash from operations continued to see marked improvement in 9 months of this year and stood at INR 29 crores, which grew outgrowth of 68% as against same period last year. I'm also happy to report that Adara integration is progressing well the initial phase is on track with the integration of shared services, namely finance, HR and marketing is underway. We're pretty excited about the growth prospects and synergies that we need to capitalize on in the coming quarters and years. In terms of guidance for Q4, we will be able to consolidate Adara financials for this quarter for 2 months and 20 days as we completed the transaction around 10th of January. We expect to grow organically 30% year-over-year. Our organic business margins should expand to around 18% to 19% in Q4. For Adara, we expect to register a 5% EBITDA in this quarter. However, we have spent certain onetime costs to close the transactions in legal and professional expenses, which will take its effect. Considering all the above, we expect to deliver around 15% EBITDA for the quarter on a consolidated basis. We expect our PAT margin to be around 9% for the quarter and for the year without any dilution due to the acquisition. With that, I would like to conclude my update, and we are happy to open the floor for questions.
Operator
operator[Operator Instructions] This question is from the line of Karan Uppal from PhillipCapital.
Karan Uppal
analystSo a couple of questions from my side. Firstly, on the overall travel outlook, so Bhanu, if you can elaborate amidst the macro challenges, What is the outlook on the overall travel for CY '23 and it will be helpful if you can break it up in terms of our core markets like U.S., Europe and APAC and how big is the opening up of China for the travel industry, if you can elaborate on these 2 lines.
Bhanu Chopra
executiveYes. So in terms of the overall outlook, as I mentioned, you -- we referred to Skift, which is a very well-known publication and basis the Global Travel Outlook Report that was released by them, they're referring to travel as a megatrend and a cross-order travel is continue to -- expect it to grow at 50%. And as you mentioned, specifically, what we saw in sort of rest of the world will play out in China as well because they only recently opened up their borders. So we do expect a lot of that pent-up demand to flow into the cross-border travel, international travel as well. In terms of the key markets for us, as you know, it's largely U.S. and Europe. And as far as the numbers that we reported and even in the existing quarter, the number of transactions and the volume and the conversation with customers is not giving us any reasons for concern. But at the same time, I am cautiously optimistic about what the industry holds for the rest of the year. Of course, there is a lot of chatter about in our key markets of U.S. and Europe about potential recession and interest rate raising. So like I said, we see travel as a megatrend, and it's defined currently everything, and we are hoping for the best and that it will continue to remain so. But like I said, I am cautiously optimistic. So I do believe that we should hold steady from here on.
Karan Uppal
analystSo just to take this forward in terms of your cautiously optimistic commentary, do you still believe that 30% growth rate can be possible organically in FY '24?
Bhanu Chopra
executiveSo that's what basis -- see, the growth is really a function of really 3 things, right? So it is a function of the retention of the business. And as you can see, we continue to retain most of our business. We have healthy GRR rates. Our ability to grow existing customers is the second point, and you're seeing our net retention rates are getting better, although incrementally better. So also looking at the conversations we are having with our large customers and the chat about volume expansion that we are seeing with them that gives me the confidence that we will continue to expand on our NRR rates also. And thirdly, as we noted, we had the best ever quarter in this last quarter, Q3 in terms of new customer wins. So all the indications that we have in front of us lead me to be quite confident about the organic growth story ahead.
Karan Uppal
analystOkay. The same question was on new contract wins. You mentioned that it is record win for the company. So are these only new orders? And what is the split between the segments, DaaS, Distribution and Martech? And also, if you look at in terms of comparison to your revenue, it looks to be very low. So how should we interpret this data point?
Bhanu Chopra
executiveYes. So I'll let Tanmaya comment on the split between the different business lines. A couple of sub-questions in your question that I will address. So a large part of our contract wins was really new -- cross-selling new products to some of our existing customers. So something that I've indicated is if you look go back 2018, we were a 2, 3 product company, and now we have 12 products and something that I've been insisting on our growth strategy is our ability to cross-sell and upsell new products and capabilities to the large enterprises. So a substantial part of our new wins were with the -- with our some of our existing customers buying some of the new products. So it was a cross-sell initiative. And your question about this -- in terms of the new contract wins, it doesn't seem very, very large compared to the overall revenue of the company. So the way to think about this is incremental revenue. So when we report on new contracts wins, we do not report on business that is getting renewed. So let's say -- and that's the function of a SaaS business model that, let's say, if I have INR 100 of revenue, and I'm telling you that the INR 100, I will -- if our GRR is, let's say, INR 90 out of that, INR 90 is getting renewed, although it could be also qualified as revenue win, but we don't report it like that. We report only net new win in the new contract wins. So going back to that example of INR 100, let's say, we are renewing INR 90, and then we add another INR 50 on top. Our total revenue for next year will be INR 90 plus INR 50. So that's how you should be look at that data point. I mean we're happy to get into a more detailed discussion to help you draw out that bridge.
Karan Uppal
analystIt was very helpful. Maybe Tanmaya, if you can mention the split and...
Tanmaya Das
executiveYes, so this quarter, it was like -- we had a couple of marquee deals signed, one is in Distribution where one of the large hotel chains signed up with us for a multimillion-dollar deal. So this quarter, it was more skewed to our Distribution, like 63% came out of Distribution, around 25% from DaaS and 12% from Martech. That's the split for the Q3.
Operator
operatorThe next question is from the line of Anmol from Albatross Capital.
Anmol Grover
analystCongrats on a great quarter. So I have a 2 questions. My first question is on the Adara acquisition. So what are the integration costs, if any, can we see in Q4?
Tanmaya Das
executiveSorry, what are the -- sorry, integration costs?
Anmol Grover
analystIntegration costs relating to Adara that we can see in Q4. Is there -- are there going to be a cost like that? Or if any, you can quantify this?
Tanmaya Das
executiveNo. There will be obviously certain travel costs, some overlap of resources and all. But in the guidance that I have given, despite all those costs in build, we are expecting a 5% EBITDA in that business in Q4. So yes, so despite factoring in all those transition and integration costs, we should be able to deliver a 5% EBITDA in Q4.
Anmol Grover
analystOkay. My next question is on your cash utilization. So I can see that you're sitting around INR 400-odd crores of cash on the books. So just wanted to know your thoughts on what is going to be the utilization of that line?
Tanmaya Das
executiveSo the INR 432 crores out of that INR 120 crores, we have already utilized post Q3. So we are currently actually -- we have added some cash in -- good amount of cash in January. So we're currently sitting around INR 335 crores, INR 340 crores cash this point of time. So certain amount is as per the IPO proceeds around the 2 objects on tech investments and AWS investments, which will roughly take around INR 90 crores out of that. The rest of the balance cash is internally accrued cash over the years. So obviously, as Bhanu said, the M&A program is a very much a key strategy for us. So ultimately, what we see is that when we are ready for our next acquisition when the integrations are done and all, then those will be utilized for inorganic expansion or any organic expansion into new products, et cetera.
Bhanu Chopra
executiveSo given the fact -- I'll just add to it, given the fact that given the fiscal discipline that we have and the margin expansion that you're seeing, we're adding cash now, every month from a free cash flow perspective, in a company our size, we're adding a good amount of cash. So I don't see this cash being utilized for -- in the near term for any of our growth initiatives because we are generating enough cash to organically fund that through our accruals. So most of this cash would be, targeted towards M&A and something that we've always said that M&A has been a forefront, and you saw the Adara deal also that we have done. So I do believe similar opportunities will present itself, and we still have a very, very robust pipeline. But -- at the same time, as Tanmaya pointed out, I think there is some degree of work that we need to do to digest the Adara acquisition and post that we will be getting more aggressive again to see if there are assets available at the right price that are complementary and match our vision.
Operator
operatorThe next question is from the line of Rohan Nagpal from Helios Capital.
Rohan Nagpal
analystMy first question is, how exactly are you measuring recurring revenue? So I think you said 77% of your revenue is subscription-based and then 99% of it is recurring revenue. So are you -- is there a certain -- so how does this work out, especially in the Distribution vertical where you're looking at a certain number of transactions and you're charging customers per transactions for at least some chunk of your revenue. So are you billing on a certain number of transactions upfront? Or like how does this work?
Tanmaya Das
executiveSo the recurring revenue means the contracts are recurring in nature. There is no onetime contracts like doing a development or bespoke, et cetera, right? So even if like -- so subscription revenue is pretty clear, right, for the rest of the transaction-based revenue, the contracts are kind of recurring because they're all auto renewal contracts, evergreen contracts. So if, say, IHG -- a big hotel chain is doing transactions through our pipes, the contracts are there for now 15, 20 years, getting auto renewed every year for another year, right? So obviously, the volume will vary, year-over-year. But in terms of nature of that contract is evergreen or recurring in nature.
Rohan Nagpal
analystGot it. So it's not necessarily that you will retain 99% of the revenue. It's just that you expect to have that transaction sort of that flow keep coming.
Tanmaya Das
executiveYes.
Rohan Nagpal
analystAnd then my next question was on how you are measuring LTV to CAC because, I mean, frankly, LTV to CAC at 23x if off the charts. I don't know of any SaaS businesses that do it. But what we're seeing is LTV to CAC of 8.9x in Q1, 12.2x for the first 2 quarters and then 22.8x for the third quarter for the first...
Tanmaya Das
executiveSo this quarter has been, as I said, is the biggest quarter in the history of RateGain. And LTV to CAC is a functionality of gross margin and retention rates. And as I said, the 60% of -- 65% of that INR 49 crores that was closed won this quarter, contributed from distribution business, which has got like very less churn rate, it's like less than 5% churn rate in that business and gross margins are as high as 90%, right? So that's why it looks pretty high this quarter, but it is what it is. So because Distribution business contributed that much which has got like less retention and high gross margin, the LTV to CAC looks high.
Rohan Nagpal
analystSo I understand that. But -- so are you telling me that the 22.8x LTV to CAC is for Q3 and not for the 9 months of FY '23?
Tanmaya Das
executiveThat's right.
Rohan Nagpal
analystOkay. Because your presentation says 9 months FY '23.
Tanmaya Das
executiveOkay, let me check on that, and I'll get -- probably get that.
Rohan Nagpal
analystYes, because I think Q1 was Q1, Q2 was H1 and Q3 was 9 months so it just -- if you could clarify that. Okay, since that was -- that is most likely a misstatement, could I just pose one more question?
Tanmaya Das
executiveYes, please. Please go ahead.
Rohan Nagpal
analystYes. I just -- so on this -- on Martech, one of the key highlights that you guys have mentioned, these are big digital offering that's allowed you to double your ARPU and increase the net retention. So could you just talk a little bit more about the digital media offering? And I think from our FY '20 or FY '19 your ARPU for digital marketing -- for Martech seemed to be around the $25,000 number. So is it fair to assume that's now at closer to $50,000 a year?
Bhanu Chopra
executiveSorry, can you -- Rohan, can you repeat the second part of the question? I got the first part.
Rohan Nagpal
analystSo I think if we look at FY '19 and FY '20 Martech numbers, those imputed ARPU is about -- is on the order of $25,000 to $28,000 a year. So is it fair to assume that this number is now trending north of $50,000 a year?
Bhanu Chopra
executiveYes. No. That is not the case. So okay, let me just take a step back and give you a sense on what are the Martech offerings, right? So instead of taking product names, I'll just at a high level, tell you what are the key capabilities that we sell. So we sell the capability of brand management, which is basically engaging with the demographic that the hotelier is interested and then mostly leading this for luxury hotels. So it's basically doing creatives and doing posts on Insta and Twitter and Facebook and engaging with the affluent traveler so that they can build a captive audience. The second thing we do is brand management. So it's very important for especially the luxury hotels that they maintain brand reputation by monitoring what people are posting on Facebook and Insta and also responding to it, especially in a crisis situation, so that they don't let it go out of hand and they can do damage control on the brand. The third thing that we do is PDM. So basically, it's brand management, brand monitoring and engagement and PDM. And paid digital media is all about, it's more sort of top of the funnel, middle of the funnel and the bottom of the funnel to get customers to come to your that side and actually make good bookings. The KPI is largely around driving direct cookings on your website. So where we have seen the ARPU double is in the PDM offering. And the reason that has happened is in case of our PDM offering, we have different commercial models that we go to the hotel with. And these are popular ad tech models like CPM, CPC and CPA. And what we were effectively able to do is sign up a few customers on the CPA model, which is actually get paid as you do -- it's sort of pay for performance type model and as you increase the number of bookings -- and also if you get in customers that have higher ADR values, your -- basically, your take rate goes up because you're being paid based on performance. So there was a movement to taking on some of those kinds of customers, and it yielded great returns for us. Also, we were coming out of COVID so as hoteliers began to spend more even on the other commercial models like CPM and CPC, the marketing budgets just went up. And as a result of which our fees went up as well. And that's why you see the increase in the ARPU on the PDM.
Rohan Nagpal
analystSo PDM is kind of like performance marketing that you're running for the ohms -- for the -- that is on it. And so Metasearch is specifically KAYAK, Google Flights, et cetera, et cetera, and PDM is more Google SEO plus any other search engine SEO plus Instagram, Facebook, et cetera. Is that perfect...
Bhanu Chopra
executiveYes. In our PDM, you're absolutely right. It's basically it's search, social and even Meta. So we include Meta in the PDM as well because from a hotel's perspective, you could -- it could be any channel. What they really care about is how many customers are they able to drive and get bookings on. So we basically include Meta in it also. And why Adara acquisition is extremely value accretive to us is now we'll be able to do display as well. So display as a channel was not something that we had. So display is largely when you go on different websites, and you get travel ads...
Rohan Nagpal
analystThe banner ads, basically.
Bhanu Chopra
executiveThat is correct. So a, we are now with the Adara acquisition, able to do display as a channel as well. But more importantly, this is the most important secret sauce of why our PDM will become much more powerful than anybody else is the travel intent data that they have. So when you're doing performance marketing, it's all about figuring out what audiences to sell to. And what Adara data does is, it has the travel intent. So basically, what we will be able to do is apply that layer of intelligence to all performance marketing campaigns because we know, for instance, Rohan, you're about to come to Delhi. And we will, on our behalf of our customers, be able to send those targeted ads to you on display or if you're selling -- searching on Meta, we'll be able to target you and lead to that conversion because you're now targeting people more in the lower part of the funnel, thus leading to higher conversions, thus leading to a much better return on ad spend.
Rohan Nagpal
analystDo you have a sense of the incremental ROAS that you can drive through the targeted -- through the better -- through the improved targeting?
Bhanu Chopra
executiveSorry, I think yes, that's exactly the point. Are you making a comment or?
Rohan Nagpal
analystNo. I was saying do you have a number on how much the ROAS could increase in terms of percentage points as a result of this better targeting?
Bhanu Chopra
executiveActually, there is a number, but I don't want to -- I don't have it on top of the head. But I will -- we can come back to you, but we do have that number. Actually, that's a number that we share in a lot of our marketing collateral for Adara as well when we try to go pitch to customers.
Operator
operatorThe next question is from the line of Shobit Singhal from Anand Rathi.
Shobit Singhal
analystCongrats on a good set of numbers. So my first question is on the Martech business. So if I see we have grown only 3% kind of sequentially. So we seeing some budget cut in this segment similar to what other global peers are seeing.
Bhanu Chopra
executiveNo, it's actually -- as I mentioned to you, so I'll step back and reiterate that our Martech business is basically 3 capabilities. So brand management, brand monitoring and PDM. So as you can probably tell, the PDM is extremely automated. It is more of a platform and nonlinear to people really, whereas our solutions around brand engagement, brand monitoring are more -- it's more service orientation while we have a platform, it's a managed service platform. And at the time of recovery of COVID, we did sign up a bunch of customers because there is a dire need for people to -- especially for luxury hotels to build this -- to have the solution in terms of brand management engagement and monitoring. However, we did take on a lot of customers in our quest to add the number of hotels at that point. And what we are doing now is sort of cleaning up some of the sins that we didn't as part of our COVID recovery and letting go of some of those low-margin accounts given the overall focus on margins at a group level. So there was some pruning of some of the back contracts that we have. And I think there will be -- there will continue to be some pruning. So it will offset some of the growth that we are seeing on the PDM side. But at the same time, as I mentioned earlier in my opening comments as well, it's not going to be meaningful that it will impact any of the robust demand and numbers that we are projecting for this Q4 as well as year ahead in FY '24.
Shobit Singhal
analystAnd also, sir, can you share, the -- EBITDA margins of the BCV Social because earlier I think in Q2, it was actually breakeven and MHS was around 10%, 12% margins. So can you share for this quarter as well?
Bhanu Chopra
executiveYes, it will be in the similar range. We -- so in both the businesses in similar range as Q2.
Shobit Singhal
analystOkay. And also, sorry sir, I have missed your guidance for Q4 on revenue and EBITDA organically and inorganically, if you can share?
Tanmaya Das
executiveSorry, I was on mute. Yes, I'll reiterate guidance in Q4. So we expect to grow 30% year-over-year in Q4. The organic business EBITDA margin should grow to between 18% to 19% in Q4. For Adara, we expect to register a 5% EBITDA to this quarter. But we have some onetime cost to close the transactions which will come into effect in Q4. So considering all of the above, we expect to deliver a 15% EBITDA for the quarter.
Operator
operatorThe next question is from the line of Randeep Sen from MAS Capital.
Randeep Sen
analystGreat set of numbers. Congratulations on that. So first of all, I mean, it's just amazing to snap almost $100 million revenue company for just $16 million, bravo on that. And you did mention that you were in talk with Adara for a long time. So my question is, are you presently in talk with any more future companies like that you want to acquire? Obviously, it needs to be margin accretive, we understand. But are you in talks with any companies where we can expect some more acquisition being announced?
Bhanu Chopra
executiveYes, absolutely. So as I had mentioned earlier as well, so we run a very, very robust M&A program. There are a couple of dedicated folks whose responsibility is to actually continue to talk to founders and it's all very, very similar to what VC funds or private equity guys do is continue to engage with founders in the industry. So we continue to do that. And we do have a few opportunities where we've been in conversations for some time. And look, given the fact that we've done this now, this was our fourth acquisition. And I think what people see is the deals that we did and are wowed by it. But I think what people don't realize is the amount of effort that goes into growing each of these deals. So it's a lot of hard work and continued engagement. And we are doing that, but there's no -- it's very hard to be very clear on what we are willing to pay for an asset and sometimes it takes longer for the other side to come around. And sometimes it doesn't even happen. So but what we are very clear on is we will continue to do the kind of deals that we've been doing. If you look at our past history also, we usually only pay 1.5x to 2x revenue, and we'll continue to be in that -- in sort of that range because I feel that's how we are able to create huge alpha. And that's how we were able to create a huge alpha in the previous acquisitions and I'm very confident that Adara is going to be a huge alpha creation in value for us as well given the fact that the company was around $100 million only 2 years ago. And now we are sort of 6 months into the acquisition and all the thesis that we had because you only learn more after you get married. And I'm happy to report it's all great learnings. And as Tanmaya also pointed out in terms of internal projections for this Q4 quarter for Adara that we had, it feels like we will beat that by a margin.
Randeep Sen
analystMy second question was, I understand that U.S. and Europe continue to dominate the revenue for RateGain. But have you seen any trends when it comes to India as a market and how is it evolving? If you can share some insights of trends, especially in the backdrop that the ICC World Cup 2023 is being in India. We did see a notification about the Air India deal but any other trends or insight about how big is the market opportunity of India?
Bhanu Chopra
executiveSo look, something that I've stated before also is our focus is on the mid-market and the enterprise market. So we focus on largely chains of hotels that have at least 10 hotels or more. So if you look at the number of chains in India that have significant amount of hotels under management, there are not that many. But whoever they are, we work with them already. The other part of our growth in India is really with the international chain. So not just India, but Asia is a great, great opportunity for us in terms of growth. And I'd also like to clarify the way we recognize our revenue, we probably need to get to the maturity where we can qualify the revenue basis where the hotel is because, for instance, currently, even though we are recognizing the revenue in U.S. it could be related to the hotel in Asia. And the reason we do that is because we deal with the corporate and the corporate is in the U.S., right? So let's say we deal with a Marriott Intercontinental or a Hyatt, they're all based in the U.S. and from a revenue recognition perspective, it will get recognized in the U.S., although those hotel chains are seeing much larger growth in the Asia Pac region. So we will continue to see that play out. But I'm also very, very quick about the recent policy that the government came out in the budget on focusing on inbound tourism and developing top 50 destinations. And my gut instinct tells me that there is more that we can do, especially with the government and the Ministry of Tourism with their focus. And it's a seed implanted in my head now. And I'm hoping that in the next quarter or 2, we'll be able to come back to you if there are opportunities that we begin to explore.
Operator
operatorThe next question is from the line of Chirag Kachhadiya from Ashika Institutional Equities.
Chirag Kachhadiya
analystCongratulations on a good set of numbers. Sir, I have one question on the growth side, in this growth, is there any element of inorganic? I mean the acquisition which you have did a year back or so?
Tanmaya Das
executiveSo in Q3, go ahead, Bhanu.
Bhanu Chopra
executiveGo ahead Tanmaya.
Tanmaya Das
executiveSo Q3, this 40% growth that we have reported is pure organic because same quarter last year, MyHotelShop was already acquired -- MyHotelShop was acquired in the month of September. So the 40% growth is purely organic.
Chirag Kachhadiya
analystOkay, sir. And just one more question on acquisition side. So going forward, is there any tech enable related acquisitions we will going to do because the business in which we are, we require continuous upgradation of platforms. So is there anything in the pipeline for that?
Bhanu Chopra
executiveI'm not sure I followed the question. So you're saying M&A, tech upgradation?
Chirag Kachhadiya
analystYes.
Bhanu Chopra
executiveNo, I don't see us because this is a core area of expertise for us. And in terms of -- if you think about the SaaS delivery model, there's multi-tenancy, meaning you build it once and you keep upgrading and it automatically applies and gets delivered over the cloud to everyone. So that's what our teams are doing constantly. And I think I should mention this, we are planning a demo day so that our investors and you guys can get better understanding of the kind of products that we have, and you can sort of touch and feel that. So I'd love to invite you all to our demo day, we will release the details about when we are conducting, it will be a virtual one. But as you will see -- and if you consistently see our products, they are constantly being innovated and we follow in products as what's our strategy of building product road maps and continuously evolving the product and a lot of those innovations I talk about in our detailed presentations also. So yes, I do not see the need given this is what we do.
Chirag Kachhadiya
analystOkay. Because our service are more intangible in nature. So for a better understanding and the potential road map, if you organize anything virtually, then it will be really helpful. That's it.
Operator
operatorSir, we are not able to hear you.
Bhanu Chopra
executiveI think we need to go for the next question.
Operator
operatorThe next question is from the line of Rahul Jain from Dolat Capital.
Rahul Jain
analystMost of the questions...
Operator
operatorSorry to interrupt you Mr. Jain. Sir, the audio is unclear from your line. Please use the handset mode.
Rahul Jain
analystYes, it is any better?
Operator
operatorYes, sir.
Rahul Jain
analystYes. So my question is basically related to the cross-sell, upsell that effort and initiative that we've been doing right now and how we are progressing on that? And there was this also initiative relating to creating a platform which would help scale up that effort in a big way. So any timeline that we have in mind when we could see that going to the market to our clients?
Bhanu Chopra
executiveRahul, if you look at our Q3 numbers on new sales. Actually, as I indicated, one of the larger deals that we did was a result of this cross-sell initiative. So it is beginning to yield results already and basis that we had like a record quarter. And we continue to see lots of excitement in the industry because people -- especially in the mid-market segment, they don't have the wherewithal to deal with multiple vendors, multiple point solutions. So we are seeing commercially, not just commercially the excitement of customers to deal with one company, but also the fact that we can provide this one holistic platform, which I call the front office, looking at the customer acquisition, customer engagement and retention and wallet share expansion. So we're already seeing a lot of traction. Now to your point about the platform building of getting everything into one platform. So our first release is already out. We have actually begun to also use the platform to do this natural cross-selling and up-selling. So what we are doing is we are bringing on some of our existing customers that used one of our products to say, look, here's the platform, you can use this product in that platform also, but let the product sell itself because they can then see the -- power of having it all under one roof. And so that activity has already started, but I think it will -- and we have some very nice conversations with some large chain who has expressed a lot of interest in moving to this platform. So the early signs are very, very good, but we do have -- I mean even though the first release has happened, there are a bunch of additional components that we need to build and release. So I think from a product road map and building out the platform, I want to say it will take us really rest of the year to get to where we want to get to. But at the same time, given that we have done the first release, and we will be incrementally releasing other components on this one holistic platform, the commercial activity has already begun.
Rahul Jain
analystSure, sure. So next year is the year when we would see monetization happening on this?
Bhanu Chopra
executiveThat is correct. I think some monetization will begin to occur this year. But again, now everything that we do in terms of moving the needle has to be substantial because we are now almost hitting $100 million ARR. So even at, let's say, when we talk about a 30% growth, that's $30 million, right? So we would -- for me to be able to comment on and give you the excitement, I want it to be substantial in large. And you're right. While we will see some activity this year, but it will take -- it will be really FY '25 when we will see it moving the needle given the larger base that we have.
Operator
operatorThe next question is from the line of Mayur Patwa, an individual investor.
Mayur Patwa
attendeeAm I audible?
Bhanu Chopra
executiveYes.
Mayur Patwa
attendeeCongrats on the excellent set of numbers. So I have 2 questions. One is on the amortization of acquisition costs. So can you just elaborate on how much is the acquisition cost left in the books and for how many quarters it will continue? And second question is on the EBITDA margins of Adara. So as you said, they are at the moment around 5% range. So once everything stabilizes, what margins we can expect from Adara?
Tanmaya Das
executiveSo on amortization cost, look, these are long-term cost because we -- for past acquisitions, we created these intangible assets and they're getting amortized over a period of 10, 12 years. I expect the similar amortization cost next year as well. And there will be -- there will be some reduction next year, but there will be addition due to Adara so it's going to be static for at least 2, 3 years. And then there is a downward trend that will happen with the useful life coming to a close. But next, I think, 2 to 3 years, we can expect that it will be in the similar levels. On Adara acquisition, during our call -- investor call after the acquisition, we did mentioned that we expect to get around a 15% EBITDA margin for '23 and '24 next fiscal year. Again, we are in the process of creating a new budgeting cycle and new plans for the year. I think I'll be able to give you much better guidance in our next call, but whatever the initial plan that we had prepared, we are targeting a 15% EBITDA in '23, '24. This asset is similar to DHISCO as a platform. So we'll get a lot of operating leverage going forward as well.
Operator
operatorThe next question is from the line of Siddharth from Creaegis.
Siddharth Mishra
analystAm I audible?
Operator
operatorYes.
Siddharth Mishra
analystAnd hope you guys are feeling insanely awesome after this great set of results. My question is on Martech revenue growth. So this quarter, it's about 3% quarter-over-quarter and 30% year-over-year, which is lower than what I think Tanmaya guided, during the IPO and very recently as well, which is about 50% growth. So my question is when can we return to that 50% growth? And is the pruning of loss-making accounts, is that going to continue in 4Q and next year as well? So that's the first question.
Bhanu Chopra
executiveSo let me take that, Tanmaya. So in terms of something that I indicated earlier on the call also, the pruning, I think will continue. We do have a few more customers that we need to. And given the fact that we do subscriptions, we have to wait until the cycle of renewal comes about. So large part was happened in this Q3. And there is also similarly in Q4 some pruning that we are doing. In terms of going forward, given the fact that we are now really focused on maintaining EBITDA levels and margins, we want to do the same, especially when it comes to our brand monitoring and brand engagement offerings. So what we've done is we've actually elevated the price levels. And as a result of that, we don't expect similar kinds of growth levels. So I do think that it will become difficult to sustain a 50% growth level. And also the fact that now Adara forms that part of that mix as well because part of the Adara business is part of the Martech, as I was explaining earlier, it really becomes a part of the PDM offering that we have. So if I had to break it down and sum it up, this is the 3 components that we have, the brand monitoring, bran engagement and PDM. I see the PDM business to continue to grow quite aggressively, especially with the Adara offering, making it even more compelling. But there is some amount of platform work that we need to do so before it really kicks off. I think it's another couple of quarters before we can begin to really realize the value of Adara integrating in it. On the brand monitoring and brand engagement piece, which is any which way now a smaller part of the overall Martech revenue any which way, I think recovering that and going back to the aspirations that we have, I think there is a bunch of work. Can I guide you on what that will be? No, not today, but hopefully, maybe in the next quarter or so, we'll be in a better position to do that.
Siddharth Mishra
analystAnd second question is on new customer or new order wins and which are great, and which led to, I guess, a decline quarter-over-quarter in the total pipeline. So what -- I just want to understand what are the plans to replenish this pipeline further?
Bhanu Chopra
executiveYes. So the decline in pipeline -- go ahead, Tanmaya.
Tanmaya Das
executiveYes. I mean I was answering the same declining of the pipeline is primarily because we closed a lot of deals this quarter, right? So obviously, they move from pipeline to new contract wins. That's number one. And we also did some kind of pruning exercise in the pipeline like changing exercise that the old pipelines and all, et cetera. Because we have to keep that hygiene level well. So that's why it is that. But I think generally, Q3 and Q4 are strong quarters, both in terms of pipeline generation as well as new contract wins. So we expect to grow that back to the previous level.
Operator
operatorLadies and gentlemen, that was the last question for today. I now hand the conference over to the management for closing remarks.
Bhanu Chopra
executiveThank you, everyone, for giving us the opportunity today and participating in the earnings call. I would like to invite any of you that has further questions to reach out to our strategic partner or Divik Anand, who are -- who is the Investor Relations Head for more detailed conversations and having a one-on-one with us. So thank you again.
Tanmaya Das
executiveThank you.
Operator
operatorLadies and gentlemen, on behalf of RateGain Travel Technologies Limited that concludes this conference. Thank you for joining us and you may now disconnect your lines.
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