Rumble Inc. (RUM) Earnings Call Transcript & Summary

Hello. I appreciate you guys all joining me. I know that we're switching it up a little bit. Usually, when I get to do these previous earnings recaps and kind of a look forward to the future, I'm in the beautiful sunny state of Florida, but we're switching this time up for a good, good reason, and it's basically, I wanted to test out the newest software that Rumble is offering to all of its creators. So, here we are on Rumble Studio. Now this is just for me and my own kind of messing around with it because this is now in the official beta version appears to be a bit of a mixture between StreamYard, OBS and then listening to the actual earnings call. It sounds like there's going to be some upcoming ad integration for all content creators using Rumble Studio. And obviously, I'm going to play around with it. I want to do this live with all of you guys, but we're also going to bring on the Chairman, the Founder and the CEO of Rumble, Mr. Chris Pavlovski, not only to talk about what this is Rumble Studio, we're going to do a quick recap on the Q3 earnings. And obviously, always my favorite part is talking about what is on the horizon for Rumble because if you guys have listened to any of these talks in the past, you know and time and time again, we're talking about 2024, the upcoming calendar year to be the -- really the official Super Bowl for Rumble. So, we're going to see if that's still on the time line, the time frame, things to expect, things not to expect. So, I'm very, very excited. Before we get into all that, honestly, for me, a deep appreciation for you guys being willing to show up, spend your Monday evening to know what's going on in the world of tech, especially as there's a bit of a pretty serious overlap in the world of free speech and what is and isn't happening. So, thank you. I do appreciate you guys stopping by. And obviously, you're not just here to listen to me ramble on, let's bring on the man of the hour, Mr. Chris Pavlovski. I want to see if I could do this right. Chris, can you hear me all right? I think you're muted, Chris. Let me see -- maybe I muted you.

No, that's me.

I can hear you. Hey, this is one of my first official times doing this. And just the things that I can do -- I've been messing around with it, I could hop us around, I could go to this, this background, bring this up. It looks like there's even a way for presentations like if I wanted to bring up and share my screen. Very cool stuff right away. And I mean, I myself have used, like I said, Restream, StreamYard, OBS in the past. So, it seems very, very intuitive. Is this your first official time doing something on Rumble Studio?

For me personally, this is the first time I've done it personally. Obviously, I've seen a lot of it, and I've seen other people do it. We did some -- I guess today is the first time I did test it myself earlier today, but I've watched other people tested numerous times prior to today. But me personally, going live, this is the first time.

Like thus far, like I said, super intuitive, easy to use. I like what just popped up there. So, it looks like from user CLUJ, Rumble Takeover, W Rumble and the future of Rumble. Man, I like it. It's all coming at you, but it's easy. I see the chat over here, folks for anyone using it. Obviously, you just connect your Rumble account. I'm seeing the chat. I'm seeing studio capabilities to upload just, I guess, different images, different assets for the actual stream. You could use it with multiple people. My first, I guess, visuals of this, I was watching some internal members of Rumble invite people on, and there was a stream of like, I don't know, 10-ish people, and they were all moving around. So very, very cool stuff. So with this, we might as well start with it because generally, you and I are talking, like I said, in the sunny beautiful state of Florida, we're right there. But obviously, we're here to see this new software, this new technology, which, to me, in my book, is almost like a direct delivery on what you guys were talking about in the past. I believe, and please correct me if I'm wrong, that CallIn was first acquired back in May, and we're kind of seeing the steps now and you guys said, hey, we're going to utilize CallIn to make the live streaming experience even better. And here we are. We're using the tech that you guys were like just historically talking about. So in your mind, Rumble Studio, what is it and what does it mean for the content creator?

So yes, it's definitely the product -- one of the products. I guess we have a lot of exciting products. But one of the products that I'm really excited about. And -- the way I like to put it is that everybody kind of understands what YouTube is doing and what Twitch is doing, subscriptions and programmatic advertising. And obviously, that's going to be a major lever for us, the programmatic ads in 2024. We're going to start turning that on this quarter. We're going to start testing it in app this quarter and then kind of roll out in the first quarter of next year. And that's going to be a big component of what we do. But where we're going to set ourselves apart and why Rumble is going to be different than the competition is that we're going to do -- we're actually doing something very different technologically speaking. And where we're going to go, it all kind of stems from the Rumble Advertising Center and the Rumble Studio. Programmatic is simple. Everyone gets it, a pre-roll every 5, 10 minutes, 2 pre-rolls, whatever it may be, and we'll generate revenue that way. But something that hasn't been done in the market is not only a studio where you can take your live stream to the public and take it to YouTube and take it to Twitch and take it to Rumble all at the same time. That's great. That's something like StreamYard, but we're going to take it a step further. We're going to actually -- the plan is to bring sponsorships into the studio. So imagine you're sitting at -- right now, while you're doing this live stream, you're going to get a notification, the same way you're getting a notification from the chat, you're going to get a notification. And it's going to say Matt Kohrs read this for $1,000. So, the advertiser can come to you to say, hey, read and talk about my product for $1,000, you read it, let's say you accept it, you read it on your stream, you talk about the product, the way the advertiser wants you to talk about the product and then $1,000 goes into your account. That's the vision. That's where we want to go. That's where we want to take it. We want to do something very different outside of the programmatic world. We want to bring sponsorships as well to all creators, make it easy because right now, all the big traders get the big deals. They get big sponsors coming into their streams. They make a ton of money, and that's why they're creating. But the small guys, they have value, too. And if someone can scale it across all the small creators, let's say, 10,000 small creators all doing 100 viewers, that adds up. In a lot of cases, it's going to be bigger than one large creator. And why wouldn't the advertiser want that audience. They would. They're going to be able to drive product sales and we're going to be able to deliver it in a scalable way for them, where they can track it and see how many people have got to and then be able to sell their products or their services. So that's where we definitely want to go. That's where we're taking it. And that's what gets me super excited because no one else is doing anything like that. And we think that, that will have a big impact. And not only is it going to happen on Rumble, but if you have a big channel on YouTube or you have a big channel on Twitch, you can -- we're now through the studio going to be able to monetize all platforms for all creators and all creators can make a ton of money.

So a couple of things to get in there and I don't want to get too far away from Rumble Studio, but it sounds like there's a giant emphasis on small creators. I mean, on Twitter, you guys are very apparent of the whole small creator program. How is that going? Can you give us an update? Like obviously, this was somewhat of a new idea in the past couple of months, but I see people are already getting into it. The excitement levels I see around it are pretty evident. Is that what you're seeing on the business side of it as well?

Yes. So, absolutely. The small creator program is something that I personally love. I kind of wanted to push the team to expand it like right away. And I got some messages saying, hey, we need to slow down. It's hard to manage it. So, the plan is to expand it, but I also need to be conscious of the team being able to handle it. And -- but yes, we're learning from it. There's certain things that we were going to probably change. So, there's some takeaways from it. But generally speaking, it's in a positive direction and we will expand it as soon as the current team can handle more inflow with it, we are going to expand it. So, round 2 should be better than around 1. And I think it's awesome because as this is culminating with -- as we're growing the small user base, the small creator base, now with Rumble Studio, allowing people to stream without any subscribers now and really kind of start from zero. And then as we hope -- as we build this technology in so that the creators can start breeding ads and bring sponsorships within stream, they're going to have -- they're going to be making money off of programmatic. They're going to be making money off sponsorships, they're going to be making money off subscriptions. I think we're going to have the best tool kit for creators on the Internet. I think we're very close. We're around that corner. And we're going to -- by early Q1, obviously, programmatic will kick in. And then a little later in the year, hopefully, the sponsorship marketplace will kick in at the -- at the same time as programmatic set.

I love that.

Sponsorship marketplace in RAC, combining with Studio is planned to, obviously, that will be after the programmatic kicks in, but plan to be in 2025 and [Technical difficulty] pretty far along with a lot of its features right now. So that is our core focus right now is building RAC into the Studio.

This is a small thing that I picked up on. And honestly, might not even mean anything to you or the team, but I multi-stream and I'm on a lot of other services. And what I find wild about it is I always feel like maybe this is [indiscernible], maybe it is, maybe it isn't, but I never had an option to actually integrate with my Rumble chat. I could see other chats and it would kind of push those all together, but it was never ever an option to put my Rumble chat in there. And with this, I'm loving it. Like right away, I get the integration of everyone watching me across all platforms. And for whatever reason, I don't know if maybe you ruffled someone's feathers out there or whatever it is, they just would never ever integrate Rumble chat. So on my side, just as a creator, the fact that I could see that all in one place together and like this isn't directly related to money on anything. But I'd like it because it gives me the opportunity to directly like acknowledge both chats simultaneously. So for that, just like on my side of it, maybe you guys didn't even pick up on it, absolutely love it.

Yes. And it's not just the Rumble chat you're going to be able to see here. You're going to be able to see YouTube, you're going to be able to see Twitch and that's already built in. You're going to see multiple chats in the Studio and then you can choose to put that on the stream as well.

That's awesome. Absolutely it. So there, we have it. A new piece of tech that obviously, Rumble branded. We have the Rumble Studio. It sounds like there's a lot of exciting things going on with advertising, starting with programmatic, building it out from there. And we've always touched on this concept of the next calendar year, 2024 being Rumble's Super Bowl year. Are you still feeling confident about that? Are you still personally like, okay, this is the time frame and we're ready to crush it on all cylinders? Can we get any update on that?

Well, it has to be. It's -- our product is finally coming to the state where -- the monetization products are finally coming into the state where they're going to be usable and they're going to be deployed outside of the beta and the testing. So, we have to do our best to make it the Super Bowl, and we're excited that for one -- first for many different reasons. But one of the things that excites me is that, obviously, it's an election year, and there's a lot of political audience on Rumble, and we think that will be an essential platform for people to get information. And we're already hosting the Republican Primary Debates. We have the next third and fourth. We just had the one in Miami and we have the next one coming up as well. And they've been a huge success for us. The first debate, I think we hit over 700,000, ooh, concurrence across multiple channels on Rumble and we were like out of the top 5 streams in the entire United States. The GOP channel was #1 in the U.S. ahead of anything on YouTube, which was pretty awesome. And then we're seeing like all this growth on streaming as well, even with other creators, I don't know if you're watching guys like Bongino, but he's posting close to 100,000 every single day, every single week day. These are like in the streaming world. These are massive numbers. A lot of the Twitch streamers go for like 8 or 9 hours. Bongino is hitting 100,000. He does it only for an hour a day, and that is like unbelievable numbers. There's nobody ahead of them. A lot of times, there's nobody ahead of them in the entire world, and he's #1 in the U.S. like almost every -- it seems almost like every day in the English-based U.S. market for streaming. And that's like that's crazy. And that's happening on Rumble. And then you have Crowder sometimes that's up there. We -- the -- so yes, we think as we get into election season next year, it's going to be our Super Bowl.

I think with those -- the average viewer has to understand that these are like -- depending on the mainstream media show you're talking about Bongino, he's carrying that by himself, like it's his own effort like, those numbers truly are astounding. And it almost has to make you chuckle like whatever is some -- like the Internet is the Internet. But you'll hear about these things that like, oh, no one's watching Rumble, like, what do you talk about. Like just quantifiably, that's inaccurate. And it's almost a similar things of like, oh, Rumble has bad you guys, like, well, have you been on it recently. There's obviously been major leaps and bounds and I'm sure you guys are still planning on upgrading this, that and the other thing. But sometimes, I think the Internet or just like the popular runs with a certain narrative and it makes me question like, well, have you even thought to actually question it because these numbers are crazy. One thing that I picked up on your earnings and I just don't want to get the number wrong here. You're talking about creator and the popularity and people like Bongino, Crowder who crush it, but then also we're here on Rumble Studio with the small creator. I believe you guys had a record a 78% increase in terms of content uploaded to your platform, you're coming at 15,700 and you beat not only Q2 of this year, but obviously Q3 of last year. So that, to me, on the content creator side is just another quantifiable number of the popularity and the continued popularity in people just trying to put their content on Rumble. And it's exciting to see where this is all going to go because we're still in 2023, we have about 1.5 months left. And then I just think things are going to get wild. I mean if you're carrying $700,000 on the GOP debate and where this is going to go, I mean, it feels like the sky is the limit. But on that note, to bring the conversation in a new direction. So obviously, you were showing the GOP debates on your platform, but also in the earnings call, can you tell us a little bit more in depth of what this whole ComScore thing is and in reality like -- because I think that's another assumption that Rumble, very, very right leaning. And that's the only people who enjoy it. But could you explain to the audience who maybe missed that part in the earnings of what that's all about?

Yes, for sure. Just one thing. We had 700,000 concurrently, the night of the GOP debate across multiple channels. The GOP channel being one of the largest of the bunch, but it was across the platform. Now, the ComScore numbers there -- I remember people just like pacing in the office when they couldn't believe what we are reading at a ComScore. It was a [indiscernible] and someone shows it to me, and I'm just like -- it was just like a moment in just complete shock when I saw that. So basically, what they were saying in ComScore, both in August and September, is that Rumble is led by independents, which is definitely not what the media is reporting. The media seems to believe that we are led by -- whatever they choose of that data, they'll say they were led by that. But the reality is, according to ComScore, Rumble's biggest segment when it comes to the political audience is independence or no political affiliation whatsoever followed by Democrats and that's #2 and Republicans as third. Now, there's a couple theories of like how this came to be. Obviously, is it accurate. That's more of a question for ComScore, not a question for us. We're just reporting what they're saying. But -- we did do some very big signings earlier in the year, the sports leagues, these sports leagues, they come to Rumble. They have an event. They do like 1 million views. It's a completely different audience than what we normally have. You have kind speed when they go live, one of their shows does 6 million views. These numbers have impact on our audience clearly. And they might -- they might be one of the reasons why we're seeing those numbers in August and September skew in this direction because we're also over-indexing in the 18 to 25 category, which is also something people don't realize. They think that it's like an older audience. But we have a pretty compelling younger audience on Rumble as well. So, the media might want to paint a brush a specific way. And the reality is that Rumble has everybody on the platform. I've known this for a very long time that we have a lot of diverse opinions on Rumble. The media just likes to pick certain opinions to report on that they find interesting for the news and we'll draw clicks. But the reality is we have a lot of diverse opinions. We have opinions from all different areas of the world and all different perspectives. And that's what we want to be. We want to be neutral. We want to uphold freedom of expression to the best that we can. And we want to be that platform where there is a diverse set of opinions and real good debate on the platform. And those numbers really show that to be true. It's also important to note that there was another company called Pure Research group that also compared us to a lot of the other platforms like Gettr and a whole bunch of other ones. And they noticed that Rumble was the least right of all of them by a significant margin. So, this has been true for a long time that we're not just one -- we're not an echo chamber. Rumble has all different types of content and all different types of use.

I think with that and I can really only speak about my own content. It's interesting because even when I was very happy to be first signed with Rumble, I didn't do it out of a political thing. I'm not really the most political person. I like to talk about the stock market. I like to talk about the economy. And at that point, it was a business decision of my previous place where I put it all. I realized how quickly it can get ripped out from under me with like no one to talk to, no one to ask. And for me, it was just safety. I'm like, oh, okay, like you guys reach out. I mean, you said, no, as long as you're within our bounds of terms of service, you'll be on our platform, no issues. And it's interesting of like, if you just care about like, hey, like I'm not breaking any rules, I'd really love for my message, my content to still be out there. it's interesting to me of how like that all of a sudden and now paint you as like a political person. There's a lot of people on Rumble who at least from the content I see on it, couldn't care less about politics. They're just doing what they're doing, whether they're gaming, whether they're talking about the economy. Of course, there is political stuff, but I feel like that's true for any platform out there. I'm going to see that on Twitch. I'm going to see that on YouTube. I'm going to see it anyway because that's where people put their content. So, it's interesting whether it's almost low brow and easy, low-hanging fruit to write about it that way or if it's more of like a fear of competition and it's like, well, hang on, if we could kind of like besmirch what's going on there, maybe less people will join. I guess, do you think it's one or the other? Or you're just like, I don't know when this is just what reality is, and we're dealing with it accordingly.

So yes, like when it comes to, I guess the reason why -- the reason why you joined, I've been saying and I've been saying this many times, you need to build your house on a rock and sand is going to crumble all the time. And that's what we're seeing on all these other platforms. They're -- as a creator, you're investing all this time and energy on your channel on different platforms only for a [ datacom ] where they say they don't like what you say, they don't agree with what you're doing and they wipe out your entire means that you invested in from many, many years. That is like, to me, it's horrendous, it's horrible. Rumble never wants to be like that. We don't want to be a place where someone makes a mistake, you're not forgiven. We want to be a place where if you make a mistake, you can fix it and learn from it and get better. But what we're seeing with all the other tech platforms is that they are -- they're not forgiving. And they seem to think they know better, no better than you and no better than me. And we never want to take that position. So, I think as we continue to stand on this, as we enter 2024, I think things will get much worse. I'm already seeing a lot of evidence that things are getting worse. And I think it's going to accelerate. And it's really important that everyone builds their house on a rock because if they don't, the sand will crumble right beneath you. And I think that saying is super important in this environment. And as we go into 2024, Rumble will be ready for that moment.

And I like that. I don't know if you've ever been publicly asked something like this, but obviously, I'm a creator on Rumble. I think a lot of people watching are right now. And I also -- like I'm personally invested in Rumble because to me, as I just like in my long-term account to invest in things, I understand. So right there, you just touched on how next year you think maybe like more pressures coming because obviously, political tensions will most likely be building up. It is an election year and that's just in the U.S., so not even talking about the international thing. So, like you as a human and then also the team that you've surrounded yourself by, like what's that thing that keeps you guys going when the situation is getting more difficult? Like what's that thing were like, okay, like, this is why we're getting up in the morning and grinding it out when sometimes you find yourself in not necessarily the nicest waters, like you're definitely like in some adversarial waters of whatever day in and day out, like this isn't like necessarily like a happy go lucky world like what you're doing, like before I was kind of joking saying roughly in feathers. But like, I mean, I've seen governments interact with you. So, what's your mindset but also obviously, the team's mindset to keep this fight going from what you believe in?

Yes. It is getting worse. When you have a U.K. government, I guess, was an MP? I can't remember exactly, but a Committee Chair or something. But when you have someone that works at the part of the parliament at the U.K. being boldened and have enough confidence to come to a company that's based in the United States and asked them to remove a creator because of something they heard in the media of something that happened 20 years ago, that's a scary place. Since when does the government -- what world and what part of the Western world has -- does someone in the parliament have the courage to do something like that, that shouldn't ever happen. We're a private company -- well, a public company in the U.S. markets, but we're not even in the U.K. We don't even have offices there. Even if we did, a government shouldn't be coming to us and requesting how to police our platform based not on law, but based on an opinion is -- that's just sick in my mind. It's disgusting. And it's not something -- it's not a position that anybody and any government should be doing. That's not their job. So, it's getting -- it is getting really hard because you see that in people being emboldened around the world to do things like that when they shouldn't be. But that's also what drives us to do what we're doing. When we are that last line of defense for upholding people's expression to the best that we can do, that's what drives us. So, if we're not here, then where does it go? Because as far as I understand, Rumble is that line. We are the ones pushing the line as much as we possibly can in order to allow as much freedom of expression as any platform can provide. So that's what keeps us all going is the mission for sure. We don't see that anyone in our size, at our size or larger is pushing back the way we do, the way we pushed against France, no one is doing that. That's just Rumble. And we're an important part of for freedom of expression. I would say the most important when it comes to large tech companies.

I think that type of story, like the classic David and Goliath that really can galvanize people. And that's why I think there's a lot of people. I mean, we see it in here right now, the chat is going crazy. There's true excitement for a company like Rumble and I don't know, some of these other competitors, I think it's more like, hey, we're on that platform, but I don't see the excitement for it, like the team behind it like as if there's something bigger going on. Do you think that's right? Because like I mean, right now, like there's people who like legitimately support you seemingly because of the mission. It's not just like, oh, we're on rumbling, it's just easy to be on Rumble. Like it feels like something is different. And I think this really ties back to what you were talking about of like the foundation of which you're building the company on, you have a mission that's just is simply resonating with people.

No, absolutely. I think like it resonates for our staff, it resonates for me personally. It's something you're proud of, right? Like you're doing humanity something good. Like it is literally -- might not be the biggest fan of the United Nations, but in their declaration of human rights, Article 19, it's freedom of expression. It's a human right and we're sticking up for that. And we're doing it better than they are. That's for sure.

That's funny. So obviously, even in the earnings call, you were talking a lot about like the growth in the U.S. and whatnot, but somewhat Rumble is still connected to international stories. So I'm curious, is there like somewhat of a delay, but are you seeing that type of growth on the international scale that maybe you saw in the U.S. a couple of years ago. Because I know like a lot of the talk is just like here's what's happening in the U.S. and Rumble, but obviously, it has to be getting traction elsewhere, I would assume, at least.

Yes. We haven't really focused too much on the international expansion at this point. We're still really working on our products. Obviously, our monetization products, so they need to be ready for 2024. We're working on our cloud infrastructure. And we're working on the video platform, making it a lot better. So before we step on the gas pedal outside of the English-based markets, in particular, the United States, we want to make sure we do it right and we do it the best we possibly can here first.

I like that. And obviously, with that, it sounds like you not only have like content creator forward like that's what we're here with, with Rumble Studio, but also just the users of Rumble. And on that note, are you good with -- do you want to turn this over and ask some of the questions from the audience, so they have like that direct line to you?

That's the best. Let's do that. I think we're going to like start pinning them, right?

Yes. I do. I have the capability to do that. I just want to...

Yes, I've just got to scroll down here because the chat is...

It's faster than we could actually pin.

Yes. That's -- it's moved so far. Okay, got it. All right. Let's answer some questions. I'll pin one right now. Okay.

I see one just popped up on the Rumble Cloud. I think you pin that.

Yes. I pin that. Okay. So... is that sweet. Great. So yes, we just launched the Rumble Cloud into beta in September. And we're looking to release that into full release early next year. We've already onboarded some Rumble data customers. We've had quite a bit of interest more than we anticipated on the Rumble Cloud without any kind of -- any meaningful advertising on the cloud. We've received interest from telecommunications, e-commerce companies, entertainment and we're really like me personally, this has been an existential thing for us, right? Like regardless of building up the cloud for the public to use, we absolutely needed to build it for Rumble because we can't have a situation like [ Parlor ]. We needed to be very self -- we needed to -- it was existential for us to build our own infrastructure. So, we've done that. It's now done. We're still moving parts of Rumble on to it. Put the cloud itself for public availability is into beta now, and we're bringing on other clients on it. Obviously, Truth Social is a huge Rumble Cloud customer for us. And it's amazing because like as a video company, where you do so much storage, you do so much processing power and you do so much bandwidth and throughput, you have all this excess capacity that you can now sell to the market at a really high yield. So, I'm really excited about that because we have to have that excess capacity for Rumble and why not take some of that and make money off of it. So that's why we've put a lot of focus on the cloud. And early next year, we should be much further along and have it released to the general public.

That's awesome. Yes. I want to see if we have one that I think this is perfect for you. So, let me see if I can get this pinned. All right. There we go. Okay, bigger ones for that work. With the plan of expanding ad abilities for content creators, how does Rumble plan to deal with the advertising laws that are slowly but surely creeping up in countries other than the U.S.A. Example, Canada.

Now, I am not sure what they're referring to with advertising laws. So, I'm just going to be guessing, but I think if my guess had to be, they're referring to cookies and privacy around that, so let's assume that's what they're referring to. If that's the case, the Rumble Studio RAC doesn't need cookies per se to do what it needs to do. The advertiser is going to ask the creator to, let's say, Matt Kohrs. Matt Kohrs is a financial show. So, a financial advertiser knows that he'll be accessing a financial audience that is based in this jurisdiction. So let's say, a bank wants to advertise one of their products. You read that product, you get a notification in the studio, pops up on your screen, you like it, you read it out loud. $500 gets deposited into your account once you make the read. So that shouldn't affect that at all. And because we're starting where we are starting when it comes to the programmatic side and how cookies will affect that. We're going to be working from a position of where the market is already rather than where it was 5 years ago. So, I don't see any major impact on us when it comes to that.

Awesome. We have -- it looks like we have one directly about Studio. Let me actually see if we can get the pin. Does it work that, easy-peasy. It looks like it does. Can you please add an in-game overlay for the studio. So if I play games on Rumble, I can see the Rumble chat on my screen, I'm gaming on. Side note here folks, that was as easy as like just for those of you creators and I literally just add one pin and the other one, and it pops up like that, super, super easy, super, super intuitive. I like how it just pops up like that.

Yes. And you'll be able to do a lot of things that, that you'll want to do when it comes to overlays and putting things on your screen. I actually saw the team do that yesterday. So that's definitely going to be possible. All right. Let's see, I just saw a question I wanted to answer. Let me is further up, though, so I got to find it now.

We're going so quick on us. I like this.

It was something about ads. Okay. I can't find it anymore.

This is kind of an interesting one. Chris, what has been your favorite moment on Rumble this year? That's a good one.

My favorite. That's a tough one. There's been so many good moments. And like, I guess there's like a fine line between -- I find that like when we get to really show how important freedom of expression is for us and we get to do something that's really -- that flies in the face of what these authorities that think they know better do, those are fun moments because you're doing something so good for humanity, but there's so many, just so many different things with the team, so many different things that we're working on. It's been an amazing year to say the least on many different fronts. But definitely, things that stick out is fighting a good fight that I get excited about that. That's kind of true passion of mine.

I'd love to share one of just like my interaction with the Rumble team. So, at the first GOP debate in Milwaukee, it was so interesting of everything is getting started, and you can tell like everyone on the Rumble team, there's like kind of a nervous energy because you know the servers are about to start like coming. Granted, there were streams all day, and I think the numbers were ticking up, like for the actual debate. And just like I don't know like it was the excitement, but then on top of that, when the numbers got bigger, and like the servers were working and it was handling it just like the pure joy like I'm looking around at all the Rumble employees and like there's just such like a smile on everyone's face. So, I thought that was like really, really cool, because it was like, it's working, it's going, the numbers are bigger and just like that pure excitement, those are the moments that are like tough to capture, tough to recreate, but the experience and in real time, I thought it was really cool.

Yes, I got -- sorry, I think you cut out there for a second. I didn't catch the last part that you said. But I did pin ads and app when [indiscernible]. Great question because this is going to help creators monetize so much better and I can't wait until it's out there. We're going to start releasing that in the next couple of weeks as testing an app for the very first time. And hopefully, we'll have that fully rolled out in Q1 of 2024. That's the plan. So, we're -- we want to be fully released by Q1, 2024 in testing in the next few weeks. And that should have impact on creator's revenue. And should that impact to the Rumble business. So, we're really excited about that, getting that out the door.

And to clarify that specifically on the phone app, like is that a different ad system than on the web app?

Yes. That will be -- we'll be starting to drop ads right now, when you're doing -- you're not making any money when people are watching your show in app, so your CPM should start moving up quite a bit when that happens.

I don't know if you know these numbers like right off the top of the your head, but the app, like mobile app, is that a considerable portion of total viewership?

Yes. We don't disclose the distribution of that at this point right now. But obviously, there's -- yes, we don't disclose that. I'm going to stay away from mentioning the distribution between different devices.

Completely fair. It sounds like somewhat in the similar vein there. Let's get this new one. When are Rumble rent is going to be available in the Android app, currently, we can't Rumble rent with the Android app.

That is happening very, very soon.

Okay. Awesome.

I would say in the next couple of weeks.

And folks just you know, we're not intending to like skip over everyone here, the chat is coming in fast. We're trying to grab them as we can.

I think we're like we're learning something about the Rumble Studio right now is there's -- it's -- I think the chats are coming in. It's slowing down the browser a little bit. So, it's a good test as it's coming in.

Do you know what could be potentially cool and obviously not something immediate, but almost as if people were talking like this, if you could bring up a queue of pin chats. And like you do want to take it off like because if we save in sort of like the scroll back and the missing, that could be an interesting add-on.

Yes, we should do that. We should have like multiple -- that's a great idea. There's a few things of learning as I'm going through this right now, just the scrolling. We can make it a little bit better. But I think that's like a function right now of the browser being overloaded with memory. So, we're going to have to fix that. But gifted subs, someone's talking about gifted subs on Rumble. That's something that we're definitely going to add. That is not as imminent as -- I guess I'll get into what is imminent next week, Playlists. Playlists will be out next week. By the end of -- that has been something that everyone has been talking about and we're going to be delivering that late next week. So, excited about adding Playlists out there.

On that note, during the earnings call, a couple of questions I got where is there any updates on the search capabilities, the next levels of improvement on that one?

Yes. So by the end of the year, we should have Auto Complete, I'm hoping to have auto complete by the end of the year. And then we're -- we've hired some data scientists to really work on making a much better search. So we're -- for next year, we're going to do a complete revamp of the search. But I think like one of the big thing is, is that they -- everyone wants that Auto Complete. I think that Auto Complete will be like a big step forward in solving for the gap of search. And then obviously, the results is something that we'll be deploying as we've hired a lot of people to help with this. We've hired a lot of people to help with search and for recommendations and discovery. So that will be a big thing for next year -- early next year. But Auto Complete this year is what I'm aiming for.

All right. So it sounds like between this quarter and next quarter, like roughly that time frame, those are some imminent things. Are there other things that kind of cut you off there? I just didn't want to -- in case you add anything else on your mind of like imminent things that you're particularly excited about?

Android in-app purchasing is imminent. We're going to do a quick home page change tomorrow where we're going to have multiple features rather than just one. So that's a little tiny UI change for tomorrow or the next day after that. And what else do we have? Static stream key for everyone should be by end of year. It's already rolled out for a lot of people. It's going to be a roll-out to everyone. And hopefully, those are the big ones right now. We're working some other stuff, but that's definitely the ones that come to mind right now.

I wanted to just to show off a little bit more of these capabilities here just of what people can kind of get. Let me move this over because it's -- from what I'm seeing, messing around with this right now, it's obviously far, far more than really, let me switch over to presentation because it's not just 2 people talking, like, yes, I could do this. I could switch us around, which I think is awesome here. There's the Solo, which some people were seeing. But then even the capabilities of like some presentation abilities like I could share what's on my screen, and then they didn't necessarily see this in the background, but folks just so everyone knows, like I have the ability to make other people who join and that all happened by me sending out a link to make them moderators so they have moderation like abilities also while they're in here. So, for those of you content creators who maybe you have a producer, you just invite them in and they can control it as you're going through your show. So just to show off some of the other like technical abilities while we're here in Rumble Studio, very, very impressive in the fact that even like in real time, you're taking notes to bring it to the next level, I think that's pretty exciting.

Yes. Are you able -- are you going to be sharing...

Yes. Okay. Let me switch over to this. Let me get it on to presentation. I want to make sure that I'm sharing the right screen because I don't know the in-depth -- the in-depth, I guess, hanging on me, click on this. So right there, I just have a Chris' Twitter. And obviously, you could go to various websites, share various things. And then I think I could even bring up you to be talking about instead, so we could see that over there. So there's you sharing it. So, just wanted to show off a couple of the other capabilities of while we're here and just like the things that are going on and LME bring this down now and go back to the normal dual mode. All right. Am I on Solo, am I on Duo, I think I accidentally might have, I kicked Chris. Chris, I think I kicked you there. My apologies. Can you hear me? I think when I was dropping in the stream. No, I could hear you. I think I accidentally kicked you when I was dropping the presentation on my end. I can hear you okay and I'm pretty...

I think I lost some volume.

I can hear you.

You can hear me right now?

Yes.

I can't hear you. Interesting. Let me -- I can switch browsers...

Because like when I'm talking... so it's coming through, they could hear us, everyone could hear us. Now, it's just back to the [ Macho ] team. Accidentally kicked the CEO of the company, that's probably going to not be reflected so well upon me, probably shouldn't be kicking off the dude who I'm speaking with. Some people would refer to that as being rude. I got a little button happy there when I was clicking on some things. I could hear you.

I can hear you. Yes.

Perfect. Yes, I think when I dropped the presentation I accidentally kicked you, I don't know what I do with the audio, but there we go. Now we're -- the chat is just flying right now fired. The first ever Rumble ban. Chris, my apologies, we'll have to work this one out. All right, folks, any other questions? You have the man, the myth, the legend, Chairman, the Founder and the CEO, that's a lot of titles. Do you have like the longest business card ever? Does it just keep going on the back, like you have to wrap it around?

Aren't you so glad that the people don't use business cards anymore?

Yes. A waste of paper back in the day. What do we have. What are we going to have? I'll let you pick out the ones.

All right. Well, everyone's asking Rogan, Rogan, Rogan. I see that. Obviously, I can't talk about anything. So...

Yes, they're saying, I'm avoiding Rogan and Sack's question. Folks, I don't even see them, but it's not like I have the answer. I'm not avoiding it.

I think someone's talking about a chat sensor. So that's a good question. There -- we have -- we have to comply with app stores. So obviously, we have to do certain things that the app stores has requested to do. So, we comply with them on certain things on the apps when it comes to chats. These are requests by them. We don't get treated with the same brush that other companies get treated with. So, we do what they ask for on that front. And that's as -- when it comes to freedom of expression, we have to -- we still -- when it comes to the platform and Rumble itself, and I think this is an important note is that -- the website, Rumble is very independent and very resilient and can definitely survive on its own. But in order to be in the Rumble app stores, we have to deal with some certain items that probably the larger platforms don't have to deal with. In fact, I don't think they do it all. We're treated with an unfair brush in my opinion, when it comes to that. They got mad at us because of Peppa, the Pig someone used.

With a meme.

Yes, the meme, the meme. And we had to like explain like this is everywhere. So, we have to deal with stuff sometimes that are a little odd, but we need to comply. So, we're always airing on the side of compliance and making sure that we can stay in the app stores because I'm pretty sure that you guys want us to have TV apps and apps in general.

Excellent question. Matt, your hair for once is on point. Not really a question, but I do appreciate that. Thank you. Peppa is a frog, but yes, but it was turned into the meme. It's a green meme, right? Like I'm not like the green frog, like kind of like, I don't know, like more of the trolling frog. I'm picturing the right thing. I feel like I have to be.

Yes, I think it was like, yes, it was an odd one. Apparently has some meaning to some people, but I see that all over Twitter all the time. So -- any other questions? Google. Google lawsuit. We can probably end it here. Let's -- I'll pin that right now -- it's moving so fast. I can't pin it. All right. Just pinned it. So, I guess in the summer of last year, was it the summer of last year, Google -- Google tried to dismiss the lawsuit. I got to make sure I say everything properly, the life of being public. They tried to dismiss the lawsuit against us and the lawsuit is with respect to search engine preferencing, yes, search preferencing and mobile app. And it's an antitrust suit. They try to dismiss portions of it back in the summer of last year. The Judge denied all their motions to dismiss. It's in -- it's now in full discovery mode. Lots of work is going towards it. That's about to the extent I can talk about it right now. But it is in discovery, and it's moving forward. And it's super important, I think, like for many different reasons. And you probably might have saw an article in The Intercept when the first GOP debate went. And I can't -- I don't know what I can say here. Let me think for a second. Just make sure I don't say something I can't say. But The Intercept noted that -- I think it's maybe everyone probably read the The Intercept article. But basically, the debate for Rumble was not at the top search even though we're the exclusive provider. And that's bad for a couple of reasons. Obviously, like if you care about elections in democracy, you want to make it easily accessible for the entire United States to watch the Republican primary debate that's a given. So the fact that they -- it wasn't easy for them to watch the free debate on the Internet because they didn't want to put Rumble at the top is a problem. And 2 is had it been on YouTube would have been on the top as it was just because of Rumble, that's a whole antitrust issue. But I definitely encourage everyone to read The Intercept article on that. I think it's got some important information in there that people can see and can make their own conclusions from it. But yes, it's in full discovery mode and moving forward.

Awesome. Well, obviously, I completely understand and so does everyone they get to be a little careful of current ongoing things. So, we appreciate that update. But even taking a step back, I appreciate you taking the time out of your, I'm assuming extraordinarily busy schedule to interface with the community using Rumble. So for me and everyone watching, obviously, we truly appreciate your time. Hopefully, we could do this again on the next quarter and that one's going to be exciting because now we're officially into 2024. So, it seems like we're going to be in for -- like it sounds like the next quarter is going to be pretty, pretty exciting. So once again, from me, from the audience, I truly appreciate your time and being willing to speak with us. Thank you, Chris.

You bet Matt. I can't wait to see you and I guess it will be when I don't know in the earnings release is at this point in time. But I'll see you in Longboat Key for the next one, back in studio.

All right. Sounds good. Well, once again, thank you. Have a good one. And audience, everyone stopping by for the show, we appreciate your time. Have a good day, and talk to you soon.

Bye. Take care.