Salesforce, Inc. (CRM) Earnings Call Transcript & Summary

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Awesome. Thank you so much, Moya, and welcome, everyone. We are so thrilled to be here today as we continue our B2C innovation tour and show you even more in depth what's coming for B2C Commerce. So before we dive in, Salesforce's forward-looking statement obviously applies to this road map. Because road map items can change at any time, please make sure you base your purchasing decision on any currently available technology. And thank you. Thank you so much for being with us today for being our Trailblazers, our customers, our partners and inspiring everything that we do. We do everything for our customers and appreciate your feedback and involvement over and over again. So thank you. We have an amazing lineup for you today to walk you through our B2C product road map. You have your whole B2C product management, senior leadership here and one of our principal solutions engineers who are going to show you the exciting innovation that we have coming. They'll each introduce themselves as they come on. Additionally, as Moya mentioned, we have a jam-packed agenda. And unfortunately most likely we will not have time for questions at the end. However, please submit any and all of your questions through the Q&A in the chat. They will be answered throughout the webinar. And if we do not get to them, we'll make sure to follow up with you. So with that, my name is Miryam Meir, I'm Product Marketing Director for B2C Commerce, and I'm super excited to be here today and joined by this fabulous leadership team. Before I hand it off to Alex, here's just a quick overview of what we'll cover. We just went through the end of my part, which is our introductions. Next, Alex Bucher is going to walk us through our B2C Commerce overview and vision and our road map pillars. And then you'll hear from each of our product leaders, along with Brian, our Solutions Engineer, who will show you some of the really exciting innovation that's coming. So with that, off to you, Alex.

Thank you, Miryam. Hi, everybody, Alex Bucher here. I lead product for B2C Commerce. So we'll dive right in to walk through -- walk you through the vision as well as a number of areas that the team will walk you through today. But let me start with a little bit of a highlight of our B2C Commerce innovation tour. We've heard from all of you. You said loud and clear that you want to know more about how we are investing in B2C Commerce and all of that innovation that's coming. And if you have seen me at any of our conferences, breakfast or others, you'll hear me constantly saying we are investing more in B2C Commerce than ever before. And not only is that true, we'll show you today what that means. But there's a number of different events. We started at Connections. We did our June Webinar and this is July Webinar you're watching now. We'll do a number of In-Person Innovation breakfast and dinners throughout the remainder of this year. And of course, Dreamforce will be our last event. So we have a number of different opportunities for you, your team and others as well as recordings, takeaways and all of those to really hear more about this ongoing road map investment and overall innovation. But with that, let's dive right into it. It all starts, though, however, with supporting commerce at scale from a global footprint. We support customers in 84 different countries across 10,000-plus different live sites. And at Commerce Cloud, we know scale better than anyone. We have customers who are doing hundreds of brands on our platform who are growing and adding new regions, who are single region. Whatever that may be, we are here to support it and here to support that continued growth. Whether that's scale, performance, all the different pieces, all the way down to improvements across merchandising for multi-site support. As we dive into, we're very focused on helping our customers accelerate growth. Whether you're Funko doing hype and high-volume sales at 12,000-plus orders per minute, whether you're L'Oreal with hundreds of different brands in our platform or you're like some of our newer customers who have come on and launch new sites and grown sales significantly. You can see some of those numbers here, and these are just a couple of examples of success in our platform across our different customer base. And of course, we're doing 10 releases a year, and that continues. And you can see the QR code here that you can scan and launch and lead you to our new innovation site, which is heavily focused on allowing you to see all of our upcoming and exciting new innovation as well as different highlights that our product marketing, product and other teams are all putting together. So I urge you all to check it out, and you'll hear more about a lot of those items in just a few minutes. Of course, continuing to be recognized as the leader from a Gartner perspective in the top right, both in thought leadership and execution is incredibly important to us and our commitment to our customers. We are the leader in the Gartner Magic Quadrant for the 8th year in a row, and continue to really invest and, of course, maintain that leadership position. And it all starts with the vision, but a vision can often be a bit of a tell, not show. So what the team's job today will be is to show you how we realize this vision. I'll read it to you. We'll walk through it at a high level, but most importantly, we'll be to show you how we're actually achieving that. But B2C has built on that foundation of trust and extreme scale, supporting some of the largest hype and high-volume sales, multinational brands and so forth across the globe. But we're empowering every customer and company to really do and focus on what they care about most, grow business. That's improving conversion, driving revenue and leveraging areas like AI-powered personalization. It's all about building loyal customer relationships and bringing in connected data, a topic you'll hear a lot about today. And of course, streamlining the merchant and developer productivity and experience, ultimately delivering the most modern B2C Commerce digital experience possible. So the team will walk you through a number of those new innovations that really realize upon that vision, but let me start with a little highlight of some recent innovation. A number of investments across the board will walk through, but I want to walk you through just some proof points and examples that we've seen. The B2C commerce platform has maintained near Five9 availability and 100% availability through holiday of last year. Of course, we continue, and that is absolutely our intentions to hit that availability in our upcoming holiday season, but that's everything from customers hitting new peak order volumes up to 20,000 orders per minute, that's 40% faster search experiences, that's new compliance areas like HIPAA and so forth. We're also seeing a ton of progress and really great results for our customers in our Composable and flexibility innovations, and with customers seeing up to 20% and even greater increases in conversion through leveraging Composable, especially in areas like PDP and PLP. We've, of course, continue to build on over a decade of AI innovation, which we see an average of 8% to 10% revenue increase for our customers when enable, and you'll hear a lot about how we're bringing GPT into that AI innovation into the future. And of course, all about social, leveraging the Salesforce and our size and power to be able to build relationships with the likes of Google and Meta, TikTok and others, as we bring social capabilities for that shopping beyond the storefront experience to all of our customers, where we've seen an increase in over 20% for social transactions and then holiday last year, over 10% of our platform traffic originating from social. So those are just a couple of highlights. Obviously, there's been a ton that we've delivered. But today, we're going to focus on really what's coming. We break out our innovation into a number of pillars. Really, these 4 pillars are the best way to really group them, and it's how you'll hear the team walk through them today. One is merchant and admin productivity. That's all focused on you, our customers and users who are interacting with our product on a daily basis. You'll hear about really great innovations coming such as our business manager modernization and UI refresh. It's just one example of how we'll help improve merchant and admin productivity across the board. You'll hear a lot about AI data and personalization, as Mike Cain and others and the team walk you through really exciting investments such as bringing all behavioral and transactional data into Data Cloud. Composable continues 3 years of ongoing investment in innovation around providing that extensible Composable and headless framework for you and all of your customers. And of course, enterprise-grade trust. We always say trust is the #1 value here, but it's far more than just security availability, scale, performance and observability. It's improvements you'll hear about such as bringing logs together in a single pane of glass and allowing me to export them to a SIM. That's just one of many examples of those trust investments. So this is the eye chart side as I'd like to call it. Now there's a lot here. These are the big rock items and deliverables that you'll hear the team highlight and talk through today. There's a ton of goodness in this innovation across the board. And you'll hear about a number of these different initiatives. So this is really more of that kind of all-encompassing side that will help intros as we dive into the sections. But without further ado, let's really dive in and let's have the team talk to you about the exciting innovation that's coming. Let me hand it off here to Katja and Brian, who will walk you through merchant and admin productivity.

Thanks, Alex. Good morning, good afternoon, and good evening, everyone. My name is Katja Franz. I'm one of the Product Managers here with the Commerce Cloud team, and I'm really excited to share some of our upcoming innovations with all of you today. So let's dive right into it. This year, we are really focusing on introducing new features and functionality to improve the experience for merchandisers, admins and our business manager users. First, we're introducing a new modern design for our merchandising tool. The new interface is based on research, industry best practices and feedback from you, our customers and partners. With the design refresh, you will find improved performance, specifically when managing larger data sets, workflow enhancements, in contact site switching and much more. Administrators will have the ability to selectively enable the new interface for the organization. And every business manager users will be able to toggle between the current existing UI and a new updated interface. With this change, we also will be releasing enablement material so you and your organization can be prepared for this change. We're also improving the shopping experience by using store-based inventory information in search and discovery, shoppers can find the right products at their preferred store by filtering product search results based on their store location. This expands our native support for the existing buy online pickup in-store feature. On the technical side, we're expanding our API capabilities. This means developers can implement workflows more efficiently. Some examples for new APIs or API extensions are the support for input and export of dynamic categorization routes or for example, the new JDBC connector that allows you to extract data from existing reports and dashboards. And lastly, we are looking to boost overall operational agility for merchandisers and administrators. Granular Replication is a great new feature that allows you to replicate and update relevant data records more frequently with a much shorter run time versus the long-running application times that you're used to. To start with, this feature supports product and price updates and it will be expanded to support additional object types in future. So as I mentioned before, we are introducing a modern state-of-the-art user experience for our merchandising tool based on extensive research, industry best practices and feedback from all of you. It's all about making things easier and more intuitive for everyone. And we're packing a lot into this new experience. For example, improved multisite management. With the new in context switching, merchandisers and admins can handle global and multisite tasks like coupons, promotions, campaigns, customer groups or stores much more efficiently. We've also added new tools and insights such as app launch or global search and the upcoming setup assistant to improve the overall time to value for all business manager users. This means fewer clicks to get things done. Plus improved usability for the business manager makes it simpler to extend and customize individual screens for our customers and partners in future. We've seen a big rise in buy online in-store -- buy online pickup in-store during COVID, and it's definitely here to stay. Shoppers love this option because it helps them to avoid in-store lines and shipping delays, especially during peak holiday times. Our latest Connected Shoppers Report shows that the line between physical and digital shopping is blurring. 57% of shoppers bought something online to pick up in store, including me, 53% went to a store to return an online purchase and 49% bought something online to be shipped from a store. And this is why our next innovation is so crucial. It's all about making it even easier for you to create seamless omnichannel experiences for consumers. So Shop the Store, as mentioned before, is an expansion of our native support for the existing buy online pickup in-store feature. By using store-based inventory information, shoppers can search, browse and fill their products based on a preferred store location and the available store inventory. For example, we can ask show me all the sweaters available at the Grand Central Station store. Providing this functionality natively out of the box avoids heavy customization needs for your storefront and allows for faster time to value. This feature will be supported both by SFRA and Composable. So time line wise in the second half of 2024, we are starting a pilot with selected customers. And we are expecting GA and support for both SFRA and Composable in the first half of next year. And with that, I'm handing over to Brian to show us some exciting demos.

Okay. Great. So next, we'll demo a few of these new innovations, starting with a quick preview of the new business manager interface. Many of our current customers are quite familiar with the current user interface as shown here, managing across their various sites from a single user interface, and with a rich set of enabling business tools for the business users. But coming this fall and once enabled by your administrator, these same users will be able to toggle to a new user interface that will drive even more efficiency and productivity for your users. The innovation for this new user interface was driven by research, best practices and customer feedback. As an individual, I can toggle to the new user interface here. Flipping back to the homepage. You can see immediately the changes. As you can see, the menu has been moved to the side bar for better navigation from the homepage where provided immediate insights regarding the health and performance of our storefront such as orders, visitors and even product readiness. I have links to helpful resources here on the right and also the ability to favorite the tools that I use most. Set up here is where you'll find tasks for your administrators and developers such as customizing system objects. I've also lost none of the rich capabilities I'm enabled with today. They're just now easier to navigate and use. Also, I have links here to my other commerce apps right here through the waffle menu, including reports in dashboard, Einstein Configurator, Log Center, Order Management and more. Clicking through on administration, I can see from here, I can manage the aspects to my storefront here, a single view of all my sites and various workflows. And in next releases and over time, expect new tools and insights to be innovated further like global search, additional insights, a set up assistant and easier business manager extensions for customers and partners to customize individual screens. So again, as you've seen here, a quick preview of our new business manager interface for providing better navigation, insights and enablement to all users for powering the storefront experience. Now let's switch to a quick demo of our new shop and store capabilities. With this, we're making it easier to surface store available products earlier in product discovery and ahead of the product detail page itself. And in the near future, we'll be bringing this to Composable Storefronts as well. Take, for instance, our customer, Kate, visiting the NTO storefront. Her daughter is in a soccer tournament this weekend and rain is expected, so she needs a new raincoat, and so she clicks through to shop jackets. Kate doesn't have time to wait for a jacket to be delivered, so she needs to shop only those jackets she can buy now and then pickup in her local NTO store. No worries with our out-of-the-box BOPIS capabilities and shop the store, this is possible. She's already been automatically mapped to our local store in Harlem. And by simply clicking here, her selection of rain jackets can be further restricted to those that are currently available in her local store. Notice first of all, the current jackets being shown, and now by clicking here, showing only those available in her local store. She can now select a jacket with confidence, click through to review the specifications of the product, choosing a color and the size, specifying store pickup, which again, she can do with confidence since she knows it's available, adding it to her cart and then going to check out, easy. So again, a quick overview of the Shop the Store experience and how we've made it even easier to deliver an engaging BOPIS experience for your web storefront. Now I'll hand it off to Mike Cain to go over data and artificial intelligence.

Even more productivity than before. Hey, everyone. I'm Mike Cain, Senior Director of Product Management for Commerce, Data and AI. I have been a longstanding member at Salesforce and I've been at commerce for a little over a year now and tons of exciting innovation within my domain. I'm excited to dive into AI, Data and Personalization, personally one of my favorite subjects where Salesforce is really paving the way to create a vision of how we're changing commerce professionals from both merchandisers to developers. Now you're probably wondering what's been going on in this space. In our most recent commerce report, one of the main takeaways that we learned from respondents was that Commerce AI revolution is in full swing, and it's here to stay. Now over 84% of respondents believe that AI is actually their organizational advantage, and 70% feel that poor data and integration and harmonization tools is actually holding them back from implementing AI. Now additionally, almost 50% of you said that you are already experimenting with AI. And that's where our vision and the role of AI and Data and Commerce really comes in to help you unify that data, harness the power of AI and ultimately get the full benefits of all of those capabilities. Now AI has the potential to revolutionize how brands interact with their customers by providing hyper-personalized experiences. Now more importantly, it can allow merchandising and developer teams to drive efficiencies as well, saving time, effort and even speed to be able to create content to act on these insights. When we think about AI and Data and Commerce, we think that it's reimagining and transforming the industry. We're thinking about AI that scales for one-to-one personalized experiences to drive personalization. We're talking about AI that simplifies merchandising to improve productivity and efficiency. AI that grows revenue everywhere to drive conversations and conversions to boost loyalty. And ultimately, AI and Data harmonizes commerce, marketing and service data for that full unified profile or that single view of the customer across every part of the shopping experience, so it can have the greatest amount of efficacy and efficiency. Now this year, we're honed in on 4 different areas of data and AI focused on personalization. The first is AI that scales one-to-one with customer experiences through personalization. An example of this is how can we bring concierge level like experiences across all digital channels where our Shopper Copilot can then personalize those experiences. Two, AI that improves productivity and efficiency to overall simplify merchandising. And a good example of this is where we're using generative AI with our AI page designers so that every merchandiser can create complex tools and complex storefronts with no developer support. Three, AI features that drive more conversion and loyalty and ultimately grow revenue everywhere. And here, we're bringing rich insights and guided actions into product, cart and customer intelligence to increase conversions and ultimately drive higher retention rates. And four, AI that enables you to be able to provide harmonious shopping experiences by unifying commerce, marketing and service data with Data Cloud analytics, automation and personalization. But today, I want to focus on Data Cloud and how it's changing the way merchandising teams work on B2C Commerce. So let's take a step back. It all starts with Data Cloud. You've probably seen and heard us talking about a lot about Data Cloud. Let's take a practical use case from a commerce lens and see what this actually means. Now as a commerce merchandiser, it isn't just enough to know about your customers' purchase history. You really need to be able to put that in context into their behavior within a retail store and even other channels within commerce. Salesforce Data Cloud provides the ability to have a single view across different sources like Marketing Cloud, Service Cloud, as well as physical and social channels and even be able to bring in third-party behavioral data to identify your customers' preferences and attitudes beyond the brand. For example, you may know your customers' past order history and even the product she's engaged with, her in-store transactions, her behavioral data and her loyal data. But if -- what happens if there's even some open service tickets and metrics where it might impact our overall customer lifetime value? This is where the commerce merchandiser has the power of all of this information to create a personalized web experience for her customer. Now Data Cloud for Commerce is really where we get the benefit of Data Cloud and it comes to you. This means that Data Cloud for Commerce is going to bring that unified data about your customers across all of Salesforce, not just Commerce. It's going to be able to take all of the other data sources and turn action into revenue. Now Data Cloud segments can also help you deliver high-value, cross-channel experiences to predefined customer segments that enhance the Commerce data. By bringing all the data from in-store, from third-party online sources, reviews and unified profiles, you can use this to build common journeys across Marketing Cloud, Commerce Cloud and Service Cloud. Just imagine a clear view of inventory across your different business lines available anytime you need it, right? Inventory Intelligence enables you to stay ahead of these situations and control your stock and automate time-consuming tasks like setting out-of-stock notifications as well as other automations. One of the most exciting things is that this is available to B2C customers in our new premium SKU addition, which will give you all the amazing benefits of B2C commerce as well as for full Order Management, Data Cloud and Einstein, all within one single purchasing experience. Please contact your account executive to learn more. Now we're also really, really excited, not just about Data Cloud, but also the AI side where we can dive into these experiences with things like our Commerce Shopper Copilot. And this is really how can we take that in-store experience and bring it into the digital realm so that every customer can get a personal shopping experience. Here, it's about making product discovery as easy as possible in getting recommendations from your closest friend. Einstein Copilot for Shoppers connects with our popular messaging apps, offers natural language, image-based and data-driven interactions to simplify searches and help customers find the products that they want, provide personalized responses and recommendations and streamline purchases for that seamless experience across all digital channels. Now I'm going to hand it off to the amazing Brian that shows the power of Data Cloud for Commerce.

Great. Thanks, Mike. So now that you've heard how B2C Commerce and Data Cloud are coming together for a more complete understanding of customers and then with the ability to activate this across all channels of engagement, let's see what that looks like. B2C Commerce already provides the ability to deliver to customers highly personalized experiences when shopping the web storefront, from targeted content and promotions for specific segments of customers to personalized search recommendations and sorting, to 1:1 AI-powered product recommendations, such as you see here at the bottom of the page. B2C Commerce -- and then with rich analytic capabilities of B2C commerce, including reports and dashboards, were surface insights to help us better understand the success and performance of our storefronts. This includes top-selling products, products purchased together, our most successful promotions, suggestions for search optimization, the performance of AI recommendations and much more. But sometimes we need further flexibility to bring together more data and truly explore possibly to analyze for very specific initiatives we might have. And this is where Data Cloud comes in. With streams in Data Cloud, we're able to ingest data from commerce, marketing, service and other Salesforce and non-Salesforce sources for a more complete view of our customer. From Data Cloud, we have a prebuilt integration with B2C Commerce, making it easy to ingest this data for further use. Other data sources, of course, are supported as well. This includes marketing data, sales data and much more, as you see here. Data Cloud for B2C Commerce includes prebuilt reports, as you see here, and which are powered by the ingested data. This includes a Product Intelligence dashboard, which will help you increase cart value with insights such as top-selling products and categories, also a Customer Intelligence dashboard, giving you a deeper understanding of your customers out of the box, notice your insights, such as average lifetime value and customers that have churn. But the real value here is my ability as an analyst to create my own analysis, such as I've done here with the customer actionable insights dashboard that I've created, even replicating a cohort analysis here that I had in a previous job. And from here, I can drill deeper into understanding of my customers, exploring very specific initiatives and a new analysis that I've created over here, I'm setting customers' overall ordering activity segmented by their most recent ordering month in an effort to proactively identify customers ahead of their next purchase date. Now this chart is a little bit busy, but it's easy for me to make changes. From here, I can switch out rows and columns, different metrics, even modifying the filters as I'll do here, tightening the time frame. Perfect. Now I can begin to see patterns and I can decide it might be a good time to engage customers now that are likely to buy soon by launching a new campaign. From Data Cloud, I'm able to create a new segment here called Ready for Engagement, using the same data sources as my analysis and the understanding that I've gained, I'm able to define goals for this segment. In this case, customers who've ordered in the last year, but not customers who've ordered in the last 3 months. Also leveraging marketing data, excluding customers who we've already e-mailed in the past 2 days. We don't want to bother customers with too many communications. And we could include into our role, data insights from across other channels as well. And then I activate this in Marketing Cloud, as you can see here. In Marketing Cloud, the segment automatically surfaces as a new audience, which is then used for sending out an e-mail about the targeted promotion. And the same segment can be leveraged in Commerce Cloud as well and used within the definition of a customer group. You're hoping the one created Ready for Engagement. And you can see it uses as part of this qualification criteria here, the new Data Cloud segment we just activated. And with this customer group, we're able to deliver a new experience for this targeted customer group, including targeted content, promotions, pricing, sorting and more. Evelyn's targeted customers have been messaged and the web store front has been updated to provide a free shipping promotion to these targeted customers as an incentive for ordering now. We can also preview this is what it looks like on the storefront. Here, we're back on the storefront using our preview capabilities, selecting that new customer group. Perfect. We can now see how customers associated with the Ready for Engagement segment will experience the web storefront. Immediately, we see a new banner highlighting the targeted promotion. Through the power of Commerce Cloud and Data Cloud, this was made possible. So again, what did we see? First, we saw our analysts empowered with the ability to conduct deeper analysis of complete data. I could analyze data from across commerce, marketing, service and more. And I can do this all from one place. I was able to create my own ad hoc analysis quickly and easily that best met my needs and then go deeper with that data to surface powerful insights. And from my analysis, I was able to create and target smarter segments of customers. By understanding customer behavior at a deeper level and across all channels of engagement, I was able to take action in ways that were previously not possible. I was able to create a segment and then activate it. Now I was able to do all of this quickly. I was able to do more in one place with more data and with fewer clicks, not just the ability to surface insights quickly but act on these quickly as well. And what you saw here is just an example of what's possible. Now I'm going to hand off to Andrew Lawrence to cover Composable Shopper Experiences.

Great. Thanks, Brian. That was a great demo. I love that we're already seeing the ways that customers can leverage Data Cloud for Commerce and create a true customer 360 profile. Hi, everyone. I'm Andrew Lawrence. I'm a Senior Director of Product Management here at Commerce Cloud. And now let's dive into what is my favorite B2C Commerce pillar and of course, it is Composable Shopper Experiences. Before we delve into the road map, let's take a moment to discuss the Composable Storefront and its significant value for our customers. Composable and headless commerce approaches are highly sought after for their development efficiency and business agility. By decoupling the front-end user experience from the back-end platform, teams can iterate faster on the storefront experience with minimal disruption. However, this separation introduces challenges such as scaling issues, support, monitoring complexities, compliance concerns and additional hosting costs. Our Composable Storefront effectively addresses all of these challenges. Developers can start with our PWA Kit, which is a fully functional headless storefront built with Node.js and React. They can deploy it then on to our managed run time environment. And this setup provides a high-scale infrastructure with Salesforce's trusted support, and it's all included in your current B2C Commerce license. We've seen the benefits of the Composable Storefront firsthand with a number of our customers. Customers have seen benefits such as flexibility with deployments in under 60 seconds. It enables quicker time to value, more efficient iteration and greater control over your brand experience. Improved storefront performance with faster modern storefronts and enhanced conversion rates and average order values and cost efficiency with predictable costs having included in the B2C commerce license reducing your total cost of ownership. And the real-world results of these tools are captured with the recent Forrester Total Economic Impact report. Their independent review really highlights what our customers are seeing with the Composable Storefront. Customers are seeing 20% more revenue from improved performance, SEO and merchandising. Developers are seeing a 25% increase in productivity from using APIs and automated tools and customers are seeing $264,000 in savings with just a 6-month payback. And this is huge. We can't emphasize all of these enough. So if you want to dig into the report and see it for yourself, just scan the QR code on the screen, and it will take you right there. Our Composable and Headless features have been a significant area of investment for B2C Commerce over the last few years. And this is -- and this year is no exception. We have 4 primary themes that we're focused on: first, expanding our PWA Kit template and its features thereby reducing overall cost and time to value with new features like improved PLP tile pages, site map generation, buy online pickup in-store, passwordless login and more; two, with improving site speed and performance, which we're doing with API optimizations, caching improvements and a focus on decreasing the overall PWA Kit bundle size, providing engaging personalized experiences by integrating our Shopper Context API out of the box, adding more active data support and balancing new capabilities with cookie consent for a trust-first approach. And finally, empowering your developers with things like the improved logging, metrics dashboards, new custom APIs and bringing our eCDN platform to manage run time for greater flexibility. So let's take a quick look at some of the upcoming items on our Composable Storefront road map. First, we're adding new features to the PWA Kit template all the time. Having more features out of the box makes it so that your implementations are that much easier and allows you to spend your development hours focusing on the capabilities that are unique to your brand. Things such as cookie consent tracking interaction dialogues, support for standard products, integration with the Shopper Context API to drive highly personalized experiences and integration with our new SEO API are all things that are coming up soon on the road map. Allowing existing B2C Commerce customers to take a phased approach to implementing Composable Storefront is a top priority for us, leveraging a hybrid approach where part of your site is still running on SFRA or Site Genesis. And another part of your site is running within the PWA Kit makes it so that you can slow roll your way into a headless approach. So it's no surprise that there are a number of things that we are working on to help continue to improve this approach. Giving formal support for Site Genesis is at the top of that list. Today, there are actually ways that you can do it, and there are some GitHub repositories out there with approaches, but we'll be working to formalize them, so there's a formal approach for doing it. We're always looking to improve performance and improving performance of the bridging sessions that have to occur to move between the 2 platforms as a key part of that focus. And finally, adding support for social and passwordless logins will help all of your shoppers be able to use the latest ways for logging into commerce sites. And we're not leaving developers behind. We know that we have many customers and especially our partners who are looking for easy ways to develop with the PWA Kit. Being able to easily leverage code across multiple installations is a key part of reducing overall implementation time. To help with this, we're greatly improving the extensibility model for PWA Kit with a cartridge-like approach. This will bring greater flexibility for partners and developers to create extensions and then be able to apply them to a PWA Kit environment without needing to modify the base template, resulting in an easier path to upgrades as time goes on, and it will give customers an easier way to apply third-party code into their environments. All right. With all those road map items, we do have more and more customers that are seeing success with the Composable Storefront. We now have over 40 customers and over 100 sites live running on the Composable Storefront, and there are more being added every month. So let's talk about some of these recent customers and the success that they've seen. Each customer has a unique story to tell. So we're going to look at 3 of them, vineyard vines, Grilla Grills and Shoe Carnival. Vineyard vines was looking to modernize their SFRA storefront. They were focused on improving their top-of-funnel experience with better page speed and better navigation. Their decision was to take a hybrid approach to Composable Storefront, moving their homepage, their PLP and their PDP pages to the PWA Kit, but still leaving checkout and everything else in SFRA. Launching the site in February of this year, they've seen some fantastic results with 20% improvements on average page speed, better navigation and all of those things contributing to a 25% increase in conversion. But that wasn't their only goal. They also have accumulated a lot of technical debt since the site's original launch back in 2012. So moving to Composable Storefront allowed a new approach with a new modern developer tools to reduce that technical debt, improve the site with consolidation and build a robust CI/CD pipeline mindset per storefront changes that resulted in a 50% increase in developer efficiency. Our next customer, after acquiring Grilla Grills, American Outdoor Brands needed to streamline operations and simplify the process for managing their 17 unique brand sites. They were managing multiple commerce platforms to run these unique brands. So seeing room for improvement, they took a new approach with bringing on the Grilla Grills brand. They built something fast and something that they can now begin to leverage across all of their other brands. Leveraging our SI partner, Capgemini and their Composable Storefront accelerator, they were able to get this site launched in just 4 months, and the results have been impressive compared to where they were before, 3x faster page loads, 300% faster from visually complete pages and an overall shopping experience that is quick and simple and now they can work to apply that same approach to the other brands within their portfolio. And finally, Shoe Carnival is one of the nation's largest family footwear retailers. They wanted to create the best omnichannel shopping experience for their customers, but need a solution that was relatively easy and quick to implement. They knew they wanted to take a headless approach to their new storefront. And they actually started off with their own custom react approach. But they soon realized that focusing on delivering a great experience for their customers instead of running a Commerce platform was what they were looking for. So enter the Composable Storefront and the Salesforce Customer 360 approach for giving the customers what they want. Their implementation moved in phases to get them to where they are today. So they started with a hybrid approach with their Site Genesis site and the upper funnel pages moving to PWA Kit before the 2023 holiday season. Then after the holiday passed, they moved everything else and now the entire site is running on the Composable Storefront. Since launching, they've seen page views go up. They've seen shoppers spend more time on the site and conversion has increased. These are all great customer stories, and there are many more that we're seeing from many of our customers. Now I'll hand it over to Sid, who will cover our final pillar with enterprise-grade trust.

Thanks, Andrew. Well, that was awesome. Hey, everyone. I'm Sid Gupta, Senior Director in Product Management for B2C Commerce, focusing on our edge and visibility services like eCDN and Log Center. I'm super excited to be here and talk about our road map for our last but most important pillar, enterprise-grade trust. So enterprise-grade trust is all about having that confidence that your e-commerce store is ready for business at an unprecedented scale, whether you're launching a new line, a Cyber Monday deal or if Taylor Swift decides to wear your brand on a particular night. Our customers need to be able to serve their customers when they least expected. You don't want to be like Kim Kardashian's SKIMS line that launched and crashed on day 1. Well, that's the work that our team is doing, ensuring that your sites are ready for the most expected and unexpected e-shopping moments. And the proof is in the pudding. We are proud to announce that during last year's Cyber Week, we had 100% uptime, processed over 50 million orders and served more than 1 billion shoppers. We are committed to continue delivering and exceeding this scale to our customers this year as well. So here are the top focus areas for the enterprise-grade pillar this year. We want to provide increased visibility to our customers into their e-commerce site operations. We want to provide consistent security and threat protection controls across all types of environments like dev test or staging versus only for the production environment. We also want to provide simple and secure access to merchandising tools by leveraging best-in-class SSO and just-in-time using provisioning features. Last but not the least, we want to ensure that your e-commerce storefronts are running on the next-generation hardware with the latest OS and security patches. So as part of increasing visibility into your site operations, our goal is to provide you a single pane of glass where you can see logs and metrics from every layer in your B2C Commerce stack. We launched centralized Log Center last year, which enabled you to view logs from your dev stage and production environments via a single central UI. We're soon launching the ability to view logs from your Composable Storefronts via Log Center. And if you're a hybrid customer where you have some parts of your storefront on SFRA and others on Composable, you can view logs of both types of storefronts in one single central place. In the second half of this year, we are expanding our log center capabilities further by building Log Streaming, where you will be able to stream B2C commerce logs into third-party tools such as Splunk or New Relic or even your own HTTP endpoint, thereby allowing you to leverage your existing investments in those tools. We also launched a new dashboard to view Composable Storefront metrics such as number of storefront requests, number of 500 errors, cache hit rates, et cetera, allowing you to troubleshoot more efficiently. All right. This is a feature called Log Streaming in Log Center. So where you log into the Log Center console as an admin, you can then configure a Log Stream. So in this case, let me give a name, demo test, and then I need to select a destination type, which would be 1 out of these 4 options. So if you don't have a tool like Splunk, Datadog or New Relic, you can always pick the generic HTTP option, which could be your own custom tool or a third-party tool that we don't support. You can enter your endpoint URL as well as the authentication details, which in this case is the API token and select the realm whose logs you would like to stream. And then we also have filters that allow you to control the amount and type of logs that get streamed to your third-party tool. So these filters are what you see in the Log Center console on the left side here. You've got the tenant name, the type, the realm. So it really allows -- you can select the type of logs like error logs, dev logs, fraud or sandbox logs and that is a really powerful capability to control the amount of information that gets transferred over to your third-party tool. This becomes really important when third-party tools could get really expensive, especially when they see massive amounts of logs being transferred. So we've taken that into consideration when designing this feature. So now that I've created a log stream, this is how it looks like. It's active and it got the filters for severity like for error logs. Now let's hop over to the New Relic console and see if these logs came through. As you can see here, we have a few logs that came in. If I double click into one of them, I can see that my message severity is there, that means that we see people will need the error logs from Log Center. That brings us to the end of the demo. Thank you. Isn't that an exciting demo on Log Stream. All right. Now let's take a look at what we have in store for our edge or eCDN capabilities. We want to be able to ensure that we provide the same level of protection across all environment types. So we're launching eCDN support for staging environments using the Business Manager UI. Previously, this was only possible via APIs, but we've greatly simplified the user experience by bringing this configuration on to our Business Manager UI, similar to the production environments. We're also planning to extend the same eCDN protection that we offer to our SFRA and Site Genesis storefront types to Composable Storefront [indiscernible]. And lastly, we're launching the next version of our web application firewall managed rule sets, which help reduce false positives and provide protection against 0-day vulnerabilities or strong attacks, use of stolen credentials and extraction of sensitive data. All right. Now we come to the last item on our road map. We're moving B2C Commerce platform to Hyperforce. For those of you not familiar with Hyperforce, Hyperforce is our next-generation infrastructure platform hosted in the public cloud. This is a multiyear journey and not limited to Commerce Cloud as all other clouds at Salesforce are also in the process of migrating to Hyperforce. This is one of our largest investment areas in B2C Commerce product, and it represents our commitment to the longevity of this product for many years to come. This move to Hyperforce also unlocks additional benefits to our customers such as choice for data residency as customers can now host storefronts in more regions across the globe, near unlimited scalability as on-demand resources are available to meet your business needs at any time. And you also get 0 downtime due to routine maintenance, something that I'm sure our customers would want. Our plans to move a handful of customers this year and then ramp up the migration over the next 2 years. So that turns us to the end of the road map for this pillar. Let me hand it over to Miryam.

Awesome. Thank you so much, Sid. And enterprise-grade trust is just so important as a backbone to everything that our customers do. So I love everything in that pillar that you just went through. That brings us to the end of our webinar. Thank you to everyone, to Alex, Katja, Andrew, Brian, Mike and Sid for taking the time to walk us through what each of your teams are doing this year and all the exciting innovation. I know there's a lot to pack into this hour, and that was really just the taste of what's coming for each pillar and also just some more live demos for you all to really get excited. As Alex mentioned at the beginning of the webinar, this is part of our B2C innovation tour that we're doing this year to bring you all of the innovation and give you the time to connect with our leaders about what's coming. If you've joined this webinar, thank you so much. And hopefully, we will see you at Dreamforce. Dreamforce is Salesforce's flagship event. It's taking place this year in San Francisco from September 17 to 19. And you'll hear not just from us and Commerce Cloud, but all of our clouds' big preview. I'm not sure you've seen our special announcement, but Elton John is actually going to be performing among some of our other luminaries and highlights. So you definitely don't want to miss it. Here's the QR code to sign up. And if you're not already part of our Trailblazer community and specifically our commerce crew, definitely make sure to join. We post updates here all the time. Our customer success group is always posting some of the one to many webinars that they run for B2C Commerce. And we'll also make sure to have the road map and the recording this link available there as well. So you can always come back to it. Again, thank you so much. Hopefully, we got to all of your questions. If we did not, we will definitely get back to you. And we hope to see you at Dreamforce or if not, to see you again soon.