SBI Cards and Payment Services Limited (SBICARD) Earnings Call Transcript & Summary
July 24, 2026
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to SBI Cards and Payment Services Limited Q1 and FY '27 Earnings Conference Call. [Operator Instructions] I now hand the conference over to Ms. Salila Pande, MD and CEO, SBI Cards. Thank you, and over to you, ma'am.
Salila Pande
executiveThank you, Danish. A very good evening to everyone. Along with the senior management of SBI Cards, I extend this warm welcome and sincere thanks for joining us today for the Q1 FY '27 earnings call. India's macroeconomic fundamentals continue to provide a strong foundation for the long-term growth. Even amid a volatile global environment, the Indian economy remains amongst the fastest-growing major economies. The GDP projected to expand around 6.6% in FY '26, '27, supported by strong momentum in private consumption and services. Alongside stable economic state, India's rapid digital transformation is reshaping how consumers and business transact, creating a stronger foundation for digital financial services. India's digital payment ecosystem continues to expand rapidly, supported by strong merchant payments growth and an extensive QR network infrastructure. India has emerged as a global leader in real-time digital payments, with 49% of the worldwide transaction volume and UPI serving as the backbone of the country's digital economy, enabling instant and secure payments of scale. The future of financial services lies in the convergence of payments and credit. The UPI drives engagement and credit cards deepen customer relationships through credit access, flexibility, rewards and trust. A significant development has been the growing adoption of rupee credit cards on UPI, which is expanding the role of credit cards. This structural evolution is translating into sustained growth for the credit card industry. India now has 121 million credit cards in circulation. Looking ahead, the industry is projected to grow consistently over the next decade. The regulatory environment has also evolved significantly, with increased emphasis on responsible lending, customer suitability, digital resilience, cybersecurity and customer protection. We believe these measures are positive for the long-term health of the industry and will further strengthen customer confidence in digital payments and financial services. At SBI Cards, our strategy remains focused on strengthening our market position through disciplined execution, customer-centric innovation and sustained investments in digital capabilities. As the industry continues to evolve, we will continue to build a business that delivers sustainable growth while creating long-term value. To support this strategy, following key priorities will define the next phase of growth. We will grow Banca as a channel and acquire premium customers digitally with high spending patterns and good credit scores; strengthen our diversified core and co-brand product portfolio across all key sectors, including lifestyle, retail, travel, among others; expand our reach in potential growth markets, including Tier 2 and Tier 3 cities, along with the metros; continue to invest in next-generation digital capabilities to elevate and simplify customer churn; harness data and analytics to enhance customer insights and engagement; strengthen credit decision making, making robust underwriting standards; prudent risk management and reinforce portfolio quality. Our strong market position, with 18.6% market share in cards in force and 19.5% share in card spends reinforces confidence in our strategy and our ability to deliver sustainable growth in the evolving credit card markets. As a customer-centric organization, SBI Cards continues to focus on various initiatives during the quarter. We expanded our strategic partnerships to introduce relevant national, regional and local offers, broadening customer choice. SBI Cards' valid initiatives have been recognized and bestowed with many prestigious awards. We were honored with the prestigious [ AB ] Awards for best use of augmented reality, and the ET Brand Disruption awards for most disruptive customer experience and engagement. The awards recognize our continued focus on innovation and enhancing customer experiences. I'm pleased to share that during the quarter, our core brand BPCL SBI Card crossed the 5 million milestone, making it one of the largest fuel co-branded credit card partnerships in India. As regards to business performance, building on the momentum from the second half of FY '26, we began the financial year FY '27 by delivering on our stated objective across business and financial metrics. I'm pleased to share that as of now, SBI Cards is the second largest credit card player in terms of cards in force, spends as well as transactions. Cards in force have grown to around [ 2 crore 26 lakh ], witnessing a 7% growth Y-o-Y. In alignment with our stated strategy and road map, we successfully added more than 1 million new accounts in Q1 FY '27, with 17% Y-o-Y growth. As per the RBI data released yesterday, SBI Card has added a net card addition of 4.84 lakhs, which is highest in the industry for the quarter. Our sourcing distribution remains balanced, with about 47% sourcing from Banca and 53% from the open market. As per RBI June 2026 data, our spend market share has grown to 19.5% versus 18.1% in FY '26. Total spends have reached highest ever level of [ 1 lakh 18,475 crores ] in Q1 of FY '27, growing 27% Y-o-Y. Retail spend also reached INR 94,033 crores with a 14% Y-o-Y growth. We have seen good growth in both POS and online spend across most spend categories. Key ones include consumer durables, furnishing and hardware, apparel and jewelry. Online spend continued to be strong and contributed to 63% of the total retail spend. UPI on credit card usage has grown further by 13% quarter-over-quarter, especially in department stores, groceries, utilities, fuel, restaurant and apparel categories, driven by rupee and QR acceptance. Tier 2 plus cities continue to contribute strongly to overall retail spend on the back of UPI on credit card spends. Supported by momentum in customer spend, the receivables have increased to INR 58,269 crores, representing a growth of around 2% quarter-over-quarter and 3% Y-o-Y. Interest-earning assets remained stable at around 55% and revolver rates were 22% in the [ IBNEA ]. We expect asset growth to pick up from the second half of financial year '25 -- 2027, given higher new acquisition from this quarter onwards and festive season in Q3. Coming to the financial performance. Our PAT for Q1 FY '27 has grown to INR 664 crores, up 20% Y-o-Y, driven by significantly improved credit cost. The total revenue for Q1 FY '27 stood at INR 5,205 crores with 3% Y-o-Y growth. Operating cost was higher Y-o-Y, mainly due to business growth. Despite volatility in interest rates in Q4 FY '26 and Q1 FY '27, the daily average cost of funds remained stable at 6.6% from Q1 for the quarter ended June 2027. However, we expect cost to trend higher in line with the market rates. With portfolio yield at 16% for the quarter, the net interest margin for the first quarter was at 10.8%. Our liquidity position continues to be strong. Our capital adequacy ratio remained at a healthy level of 25.6%. ROA for the quarter was 3.9%, 51 basis points higher Y-o-Y and 26 basis points higher quarter-over-quarter. The improved profitability and higher ROA -- sorry, the improved profitability and higher ROA puts us on track to achieve our stated ROA guidance of 4% to 4.5% in medium term. ROE for the quarter was 16.5%, higher by 72 basis points Y-o-Y and 89 basis points quarter-over-quarter. Coming to the asset quality, while the external environment continues to be influenced by global geopolitical uncertainties, our current assessment is that the domestic macro fundamentals remain relatively resilient. Over the last 2 years, we have taken multiple actions to strengthen underwriting portfolio monitoring and collections, which has led to an improvement in the asset mix, with Stage 2 and Stage 3 contributions in the asset book being lowest post-COVID. Our gross credit cost has improved by 116 basis points quarter-over-quarter and 301 basis points year-over-year to 6.5%, continuing the reducing trend over the last 1 year. Gross NPA has reduced by 36 basis points quarter-over-quarter and 102 basis points year-over-year to 2.04%. Net NPA is below 1% at 0.83%, which is the lowest since Q3 of FY '23. NPA stock has reduced by INR 179 crores quarter-over-quarter and INR 544 crores year-over-year to INR 1,191 crores. Stage 2 at 3.57% of the asset book has reduced by 10 basis points quarter-over-quarter and 116 basis points year-over-year. Annual review of the ECL model has been completed in Q1 of FY '27. As a result of this, INR 180 crores has been consumed out of INR 220 crore overlay of the previous quarter. Further, with improved portfolio mix during the quarter, a provision of INR 65 crore has been released. However, we are still carrying forward INR 70 crore of overlay, keeping in view the current geopolitical uncertainties. Delinquencies have reduced in this quarter [ too ], as witnessed in the last 6 quarters. We continue to remain watchful, particularly for any second order impact on fuel prices, inflation, and consequently, customer cash flows. As we continue to maintain underwriting discipline and robust portfolio monitoring and strong collections, we expect the gross credit cost to stay within the current range, subject to any adverse impact of Middle East conflict on the asset quality. To conclude, as we look forward, we believe the fundamentals of the credit card industry remain promising, providing a strong foundation for sustainable long-term growth. Our strategy is centered on balancing growth with profitability, creating enduring value for all our stakeholders and maintaining strong asset quality through disciplined underwriting and prudent risk management. Guided by these priorities, we are very confident of our ability to deliver profitable growth and further strengthen our market position in FY '27. With that, thank you all for your time. Now we are happy to take questions.
Operator
operator[Operator Instructions] The first question comes from the line of [ Nilesh Sharma ] with [ Monomer ] Capital.
Unknown Analyst
analystVery happy to see the improved market share and improved numbers on business trend. Ma'am, how we can predict or we can foresee in revolver account in coming financial year?
Salila Pande
executiveSo Nilesh, we expect the revolver to continue to be stable where they are right now. As we have been saying that we have witnessed a little bit of a downward bias on the revolver. But they will stay in somewhat the similar range. But as I mentioned earlier, that we have seen very good uptick in terms of our credit card acquisitions. And also, there are a lot of initiatives which have been taken which have led to better IBNEA this quarter, also growth in the EMI portfolio. So all these things are definitely going to add to the revenue in the coming days.
Unknown Analyst
analystOkay. And how much [indiscernible] from 33%? Any guidance to increase that portion as well?
Salila Pande
executiveSo no, we are not giving any guidance in terms of the numbers, but expecting that, see, the festive season is ahead of us. Definitely, there will be an uptick in the EMI portfolio going forward.
Unknown Analyst
analystOkay. And last question. Considering that ongoing current global geopolitical situation, how do you see the cost of fund and market spend?
Salila Pande
executiveSo cost of funds, I would say, as of now, we don't expect much change. It should remain somewhere in the similar range. Ultimately, it will depend to a very large extent on the policy action as well in terms of the rates. But -- the second question was on the spends, right? So again, we are monitoring the portfolio in terms of how it is going to impact the Middle East conflict. As of now, we have not witnessed anything substantial. But as I mentioned, we will continue to monitor because we are in the business of unsecured lending, and we will stay alert to any significant stress happening, and we'll take quick action if needed.
Operator
operator[Operator Instructions] Our next question comes from the line of [ Ameya Kandaga ] with [ HDFC ERGO ].
Unknown Analyst
analystYes, I'm audible, right?
Salila Pande
executiveYes, you are audible.
Unknown Analyst
analystYes. Congratulations on a good quarter. I mean, we see that we are now improving trend. My 2 questions are -- basically, I want to understand, from a credit card perspective, do we have a PL on credit card kind of a product because we see a lot of our competitors having those kind of products? So for that because that should help us on the EMI side? And the second part is from EMI itself, EMI, like, including the share of EMI, what -- if you could elaborate a bit more on what the initiatives we are taking and how it is panning out over the last, let's say, 1 year. And so -- and just last question would be on -- I mean over the past 2 years, we have seen that we have been very fit in terms of what kind of portfolio we underwrite or what kind of limits that we provide to our customers, and we have been very strict about not going very overboard with respect to increasing the limits of our customers. So going ahead, as we see that portfolio seasons a bit, do we now take some of these initiatives in order to improve on our spend growth? So if you could speak on that as well.
Salila Pande
executiveYou can talk of the EMI.
Girish Budhiraja
executiveSo on the EMI, as we have stated in last couple of calls also, our focus primarily is on spend to lend. So we are focusing on how the customer converts its spending to the -- either at the point of sale itself or after that. So to that effect, actually, in the last 2 years, there's been a lot of effort which has gone in. We have understanding and arrangements with almost all the OEM in the country, wherein we -- and have offers for our customers at the point of sale or online. We also work with all the payment gateways, PDs and intermediaries in between, who are able to process the data and be able to give it to us in directly, okay? Moreover, the kind of offers that we have for our customers -- more than offers actually, it is the ease of converting your outstanding balance into installment, which is very critical. So if you open our mobile app, which is very highly rated. So today, our mobile app is rated 4.5 and 4.6 on both iOS and Playstore. So in those, if you open the mobile app at the first instance where it is -- the pay now button, along with it has pay in EMI. So it gives the option to the customers to pay in installment. We see a good percentage of our spend in double digits, which gets converted into installment lending every month. So it is a very large number. Second thing is it is also helped here by the consumer behavior moving in that direction. In the -- for example, in the last quarter, you would have seen that the prices of consumer durables have gone up. And the moment the large ticket size or consumer durable prices go up, the conversion rate to installment lending also goes up along with it. So that trend line is also fairly visible. So this is how we are focusing on installment lending. On the credit line -- on the credit limits piece, we have been -- as a normal standard -- yes, a normal standard, we have been increasing and decreasing credit limits based on the risk profile of the customer. So...
Salila Pande
executiveYes. So as Girish rightly said, see, we now have a better visibility because we have been enhancing our analytics also off late, where we have a better visibility, and we are in a better position to improve the income of the customer as well. And of late, we have done a lot of rationalization of limits as well, and we have seen an increase where -- maybe we were slightly conservative, yes, because we were going through a tough cycle. But that rationalization is already underway. And the enablers that are in place today enable us to basically do that kind of rationalization. And we are already working on it.
Unknown Analyst
analystSo we should see like a reversal in this trend where we no longer need to rationalize it further? Because where I'm coming from is, if you want to have those EMIs increasing, ideally, that would come hand in hand with having a higher limits with the customers because if somebody wants to make a big purchase, I want to convert it to EMIs. He would want to do it on a card where he has a higher limit. That's where I'm coming from.
Salila Pande
executiveSo [ Ameya ], let me correct myself. By rationalization, I mean increasing the limit. Rationalization can go either way. If some customer is eligible for a higher limit, you will get a higher limit. And you're absolutely right that limit sometime can be a constraint for boosting spend. But if you look at our spend numbers also, we have been doing better than the industry overall. So things are benefiting us overall in terms of the -- enhancing the overall value for the company.
Unknown Analyst
analystAnd on this PL on credit card fees, if we -- if you have any products from that and if there is any pickup for us?
Girish Budhiraja
executiveSo as of now, some of our customers carry that asset. But to a new set of customers, at this point of time, we are refraining from offering that. We will -- we might look at it into the future. As of now, we are not offering.
Unknown Analyst
analystBut like just what is our thought process behind that because as I understand, this is a quite a good product and you already know a lot about the cash flows and the repayment of these customers. So why would we refrain from having a PR kind of our product?
Salila Pande
executiveWe are evaluating it, Ameya, as of now. It's an internal evaluation.
Operator
operatorNext question comes from the line of [ Rohan M ]. with Equirus Securities.
Rohan Mandora
analystCongrats on good set of numbers. I wanted to understand like what would be your guidance on credit cost by the exit quarter of current financial year? And how are we looking at the receivables growth for FY '27?
Salila Pande
executiveSo see, as of now, again, I'm not giving any guidance on -- in terms of the numbers. But as I mentioned, that this trend of credit cost, we will see some more moderation going forward. That is what we are -- the -- whatever initiatives we have taken in the last 1.5, 2 years, basically, that has resulted in the stock being at such a position that the credit quality will further improve. And as I gave a guidance in the second half of this year, we will see growth in receivables as well. I'm refraining from giving any guidance in terms of the absolute numbers or percentage terms right now.
Rohan Mandora
analystSure. And like one of our competitors, [indiscernible] Private Bank has indicated that by 3Q, they should see the credit cost over back to 5%. So like we are expecting almost normalized trends by second half. So in that context, I just wanted your views...
Salila Pande
executiveNormalization can be debated, first of all. But definitely, as I mentioned, we will moderate further in terms of credit cost.
Rohan Mandora
analystSure. And secondly, if you look at the data that comes out on RB on the credit by NBFCs to consumer durables, that's been growing at a healthy rate. So does that impact our spend and the EMI book? And like are any steps that you can possibly take to offset that question?
Girish Budhiraja
executiveNo. Actually, if you look at it over a long period of time, both have been growing consistently. So there is -- from a credit card spend perspective, that is a mix of payment as well as lending requirement, whereas NBFC's loan book is primarily lending requirement.
Rohan Mandora
analystRight. So essentially, somebody who's taking that loan there -- and in case they're getting it at a better rate, they will be cannibalizing our growth.
Salila Pande
executiveSee, 2 things there. You're right that if there's an option for going for a personal loan -- maybe a customer may take -- if he has an option of lower-priced personal loan, he will take a personal loan for that purpose. And that is why -- what Girish spoke about is that EMI product is something which is comparable in terms of pricing is something which we are working on as well. And that is one of the reasons why we have seen a slight reduction in the revolver rates as well. And the second thing, see, is this -- what we believe is that in India, credit card is a very underpenetrated market right now. We have not still reached to very many customers. And now with the kind of data which is available -- it's not that the personal loan product and credit card product cannot work together. There is tremendous opportunity for both. And you are right that there will be some customers who might have availed a credit card limit earlier as a revolver might be doing a personal loan today, which is fine because there are other opportunities for us.
Girish Budhiraja
executiveJust one thing to add. If it is a structured requirement of money and the customer knows about it in advance and it is a large ticket, then people go for personal loan, okay? So -- and that's the standard. If you look at the average ticket size of personal loan, ranges from anywhere between 1.5 lakhs to 2.5 lakhs, okay? Tenor sizes are longer. It's 36 months, 33, 34, 35 months or so. Whereas the kind of lending which is happening on the card, which is the EMI installment-based lending is 9, 10, 11 months kind of thing, okay? So they are 2 different thought processes and requirements of the customer.
Rohan Mandora
analystSure. And sir...
Operator
operatorI'm sorry to interrupt, but you may please rejoin the queue for more questions. [Operator Instructions] Our next question comes from the line of [ Vikram Raghwan ] with [ Moon Capital ].
Unknown Analyst
analystMy questions have been answered.
Operator
operatorSure. Our next question comes from the line of Nilesh Sharma with Monomer Capital.
Unknown Analyst
analystMy question is on the growth mix between the retail and corporate spend. And could you please share its long-term outlook for these 2 segments? And also, I wanted to understand relative economics of each portfolio in terms of yield, inter fees, credit cost and ultimately our impact on our bottom line.
Girish Budhiraja
executiveSo corporate spends, we have also earlier stated also, we would like it to be around 20% of our overall spend. Industry typically has an average of around 20% to 25%. We want to be at the lower end of the spectrum. Corporate card spends are typically -- we don't give lending options there. So the customer has to pay back the full outstanding balance. So primary source of income is interchange. Interchange varies by the card type, MCC or merchant category and the product type which is being held by the customer. Depending on these, whatever interchange is available on corporate versus consumer, that are 2 different things. Profitability in terms of -- if you look at ROA because the asset is not there, so return is primarily fee income there, whereas on the retail side, you make fee income as well as you make interest income also. On an overall basis, the absolute sense, the corporate card profitability is very low. Our business is essentially -- the profits are essentially shown by the retail card.
Unknown Analyst
analystOkay. Sir, any target to go below 20%? Or is it composite to maintain this due to industry nature?
Girish Budhiraja
executiveNo. We can take it below 20% also. We like to keep most of our spends profitable. And as for the -- there is obviously a seasonality and customer sensitivity around this. But we will -- 20% is kind of the higher end of the spectrum for us.
Operator
operatorOur next question comes from the line of Rohan with Equirus Securities.
Rohan Mandora
analystI just want to understand the employee OpEx increase that has happened Q-on-Q?
Salila Pande
executiveSo the employee OpEx increase this quarter is on account of the provision increase in our past services account provisioning the liability that you've added on account of the change in the new wage code.
Rohan Mandora
analystSure. And lastly, just in terms of the customer behavior in terms of the clip pay, those sites were slipping into NPA. Like a few quarters ago, it was explained that people don't spend much time in revolve. And as soon as there's some elements [indiscernible]. So are we seeing any change there or that behavior still continue?
Girish Budhiraja
executiveNo. Not these days, actually, if you look at our entry rates, they are at almost, I would say, decade low. So the entry rates into the first bucket itself are very, very low. And you have seen already the credit cost is at this level and hopefully, it will get moderated further.
Operator
operator[Operator Instructions] The next question comes from the line of [ Ankur Gupta ], an individual investor.
Unknown Attendee
attendeeMy question is related to operating and other expenses. Can you explain like why is it going up every quarter? And do you see going up further given the festive season coming ahead?
Salila Pande
executiveSo the operating expenses have been growing in line with the business growth, both in terms of new card sourcing that we are doing quarter-on-quarter higher and also the spend that the customers are making, there's a cost associated with that as well. Yes, we do expect that as the festive season comes in, these expenses will be higher.
Unknown Attendee
attendeeUnderstood. And one suggestion on the [ sale ], given it is a large chunk of the expenses, if you could give a breakup of the same in your quarterly updates?
Salila Pande
executiveWe'll evaluate that. Thank you.
Operator
operator[Operator Instructions] Next question comes from the line of [ Rajiv Mehta ] with [ Yes ] Securities.
Unknown Analyst
analystHow should we look at your portfolio yield from where we are? I mean the cost of fund is a function of market rates. But on the yield side, what are the interventions that we can do or what are the introductions that we can do such that -- assuming that the overall mix of product in receivables remain stable. Still, can we -- I mean, would we be able to hold the yield? Or would we be able to kind of improve the yield? What is the strategy here so that we get some outlook on the [indiscernible]?
Girish Budhiraja
executiveSo yield, there are multiple strategies that you can follow for interest income. And to go back to this conversation, which has been happening, in fact, increasing credit lines, for example, is one such strategy for people who are already holding an installment lending book, okay, so that they can purchase more. So there are various strategies that we follow. We can do that. So at this point of time, as we had guided that we will continue to keep the yield in a broad range. And I think this is now where it is going for this year.
Salila Pande
executivePlus any increase in cost, we also through benchmark change gets passed on to the incremental book that is being done.
Unknown Analyst
analystOkay. Okay. Okay. And this -- what we see in terms of the ECL rates having gone up Q-on-Q for Stage 1 and [ Stage ] 3, and that is the, I think, outcome of the annual ECL review and refresh. So when we go into the next year, having seen the recent pool behaving much better in terms of flow and value because I think the flows are indeed improving for us. Is there a chance that next year, we may also get some tailwind from the ECL model and refresh working in our favor?
Salila Pande
executiveSo see, there are 2 parts to it. One is the model itself. The other is the refresh of the data. As you rightly said, that's the -- the way we are seeing improvement in the asset quality, the data refresh will lead to the release of ECL, which is already happening. Our model refresh or review, which we do once in a year, we may go for some enhancement. We may -- normally, we will not relax the model. At most, we may do some kind of an enhancement. But right now, we are very comfortable with the review that we have done and we feel that we have a very robust ECL model right now. Now whatever changes will happen during the year will happen because of the data refresh.
Unknown Analyst
analystGot that. And the INR 70 crores of extra provision or additional provision, is there any part of -- is it a part of any of the Stage 1 2 3 provision? Or is it sitting outside from that?
Unknown Executive
executiveSee -- if you can see our presentation, we have clearly mentioned that there is a write-back on account of good asset quality or improved for the quarter -- INR 35 crore. So asset quality or provision for Stage 2, 3 is not part of that. INR 70 crores is -- already, we have kept something in last quarter. We are just carrying it for the Stage 1 -- it is already -- it is in Stage 1 only. Not for Stage...
Unknown Analyst
analystGot it. So it is a part of Stage 1. Okay. Okay. So earlier, it was INR 220 crores as of March as a part of Stage 1 provision. Then you consume it for the ECL review and refresh. And now the remaining additional provision is INR 70 crores, again [ setting ] the Stage 1?
Unknown Executive
executiveYes. It is a Stage 1 only.
Operator
operatorOur next question comes from the line of Nilesh Sharma with Monomer Capital.
Unknown Analyst
analystMy question, again, that follow-up question on corporate and retail spend. In last quarter, corporate spend percentage was 21.92% and now it is 20.33%. So is it continue that we will -- we can assume this goal declining trend in corporate spend will continue?
Girish Budhiraja
executiveSo see, we have given a range. It will be 20 plus minus, okay? So -- and this is where we will be. Exactly because these are customer base thing. You can't monitor and you can't get the customer to spend if he's wanting to spend on the 31st of the month, okay?
Unknown Analyst
analystOkay. Because from where our profitability will impact very much. In Q1 financial '26, this ratio is around 10% to 11% only. Now it is around 20%, 21%. How many element is targeting this? And how we can -- how will increase -- main question is how we can increase the retail spend? What management is doing to increase the retail spend part?
Girish Budhiraja
executiveGood. So I'll try and answer both. So if you look at the 10%, that was also because of our BPS fee action, which had happened. Before that, if you go back 2 years, it used to be in the range of around 20% or so. While corporate remains around that, our endeavor -- key endeavor is to increase the retail spend. So retail spends also, if you have looked, have grown by almost 14% year-on-year, okay? And from an industry perspective, not only retail spend has increased, it is a number of transaction shares also has also gone up, okay? And we have been stating that consistently, it is because of the cautious, I would say a very focused strategy that we have employed towards the RuPay cards, where we have increased the number of RuPay cards. Those RuPay cards attachment on the different PSPs has been done. And now we see the benefit of that in terms of number of transactions, spend increase, our focus on Tier 2, Tier 3 markets. So these all have actually helped us do all this stuff. And finally, last -- one thing which we have done is we have done a large tech investment in the company last year, which we spoke about earlier on hyper-personalization. So the ability to contact the customer individually, give offers. And in fact, if you look at the data, the active rate of the customers have gone to 53%, okay, which has gone up by 1 percentage point, which is very -- and this is existing customers. So this helps increase the retail spend, and that will be our primary focus.
Unknown Analyst
analystOkay. Okay. And last question, sir. In this current year, monsoon is not so good. So how we are expecting this quarter? And after this quarter, definitely festival season will start. So how we can expect Q2 in terms of retail spending?
Girish Budhiraja
executiveSo as of now, we see the retail spending to be fairly strong. It continues to be -- remain -- festival is still far away. Because of rains and monsoons, the final net result is yet to be seen. But whatever impact it has, as ma'am was also mentioning, the number of credit card penetration in the country is not that high as of now. We have hardly 52 million to 55 million customers in the country, and typically in Tier 1, Tier 2, Tier 3 cities. In the rural areas, there are very few customers or minimal customers there. So the impact would -- might not be seen immediately in the Q2, Q3, in fact, it is running very strong as of now.
Unknown Analyst
analystOkay. Okay, sir. Okay. And sir, last question, although we are tracking your completions very long. One question is always in our discussion that, what is the total addressable market for credit card? Definitely how much number of customers that whole industry is targeting? Is there any number?
Girish Budhiraja
executiveThere are 2 ways to look at this addressable market. The first thing is because we are a subsidiary of State Bank of India, and the bank has almost 50 crore plus -- 53 crore plus customers. And even if we take out people who are general accounts and where we -- the support is being given to -- or the lower limit financially dividend customers. So you still end up with at least 1.5 crores to 2 crore customers of the bank, which is still cardable in that sense, okay? The bank also has a large base of corporate salary package accounts, large base of home loan customers and some of the data is in the public domain. So this is family silver that we work with. The other part, which is the open market, is you would have recently read that we have co-brands with [ Flipkart ], which we tied up recently -- I'm just giving one co-brand example. [ Flipkart ] itself has close to more than 500 million customers on their transacting customers. So this is one part of the story from an addressable base perspective. The other thing is how many of them are credit tested and how big the files are. So if you look -- talk to the credit bureaus and check with them, you would see that there is at least 350 million to 400 million customers, where the files are -- where the data is available, files are there, you can credit score those customers. So the idea is to cross tabulate. The credit card industry is -- there's a lot of growth possible and available in the next decade.
Unknown Analyst
analystSo you are expecting that 40 crores of customers...
Operator
operatorSorry to interrupt -- sir, I'm sorry to interrupt you, but you may please rejoin the queue for more questions. Our next question comes from the line of M.B. Mahesh with Kotak Securities.
M. B. Mahesh
analystSir, just one question. We have seen that the rental expense has started to -- the rental as a business model has started to come back. If you can just kind of clarify as to whether this has opened for you as well? And correspondingly, how long should we wait for the instant base fees to start moving higher?
Girish Budhiraja
executiveSo Mahesh, rental, the reason it got stopped was because there was no KYC being done for the end recipient, which is, in this case, is the landlord. So wherever now, some of these, either in between gateways or PSPs, all acquiring banks have started doing KYC and are getting the landlords acceptable. There the rentals have started, but that volume is very minimal, okay? And that is -- we are not seeing any growth in that category. In fact, some of it was because it was being used as a cash out, which moved to certain other categories like education and a couple of other categories where we have also -- where we started living fees also. So that has happened. The idea is not to let this become large and keep them under control. So this was not an idea of making a fee income from these things. This is more of us stopping an incorrect activity which has happened.
M. B. Mahesh
analystPerfect. And the direction of [ incidents ] based please?
Girish Budhiraja
executiveSo as of now, the [ instance ] based fees is going -- is down primarily, the reason is late fees, okay? And which has a consequent benefit which we are -- which we have seen later on. We believe that the instance Phase 3, it will -- it's going through -- because once the base effect starts to come in, in H2 onwards, you will start seeing it go up but not on account of late fee. Late fee will continue to remain at the level that it is.
M. B. Mahesh
analystPerfect. Just one clarification. Across all the ticket sizes that you typically capture on your card portfolio, do you now see consistent improvement in asset quality across the board? Or are there still some pockets which still worries you? That would be all.
Salila Pande
executiveOverall, the portfolio is showing resilience. There's no cohort per se, which is giving us concern as of now.
Operator
operatorNext question comes from the line of [ Rajiv Mehta ] with [ Yes ] Securities.
Unknown Analyst
analystYes. Just one follow-up. What will be the outlook on cost to income for the whole year? Because there are multiple moving parts in the cost of funds. Your acquisition is increasing of new customers. There is OpEx associated with it. And plus the festive is coming. So you would have planned for your award and associated costs. So what will the broader range for the cost of -- cost-to-income ratio for whole year?
Salila Pande
executiveSo obviously, the festive season will definitely see a higher cost to income, which is why we don't give you a quarter-on-quarter number -- expected number on the cost to income. We'll give you a yearly number, which is an average of all the 4 quarters. So it should be -- and we indicated that in the last quarter, that should be in the range of about 56% to 58%.
Operator
operator[Operator Instructions] Next question comes from the line of Anand Dama with Nuvama Wealth Management.
Anand Dama
analystWe've been hearing that, particularly in Southern India, we see a lot of salaried IT people losing jobs. Any stress which you see over there?
Salila Pande
executiveNo, no. So Anand, we have also -- we also heard it. We also analyzed our portfolio. We -- as I mentioned earlier also, there is no particular cohort where we see this kind of stress. And even for the IT sector, we did a separate analysis also. As of now, we are not seeing any concerns. But we monitor, we are monitoring.
Anand Dama
analystYes, because on the ground, whatever check that we have done with multiple lenders and collection agencies, they tell us they are basically about 300 to 400 basis points [indiscernible] actually gone up in that pool. So...
Salila Pande
executiveWe have not -- not in our book.
Anand Dama
analystOkay, nothing for you. And then secondly, my question was on the margin front. We have seen margins come off of quarter-on-quarter. Where do we settle in terms of margins if the current -- we have a pause on the rate as of now. So whether it should come down further. Anything that we can do in terms of increasing the yields and try and protect our margins?
Salila Pande
executiveSo in terms of protecting the yield, definitely, we keep on doing a lot of interventions, and we will continue to do that. See, one -- what Girish mentioned is that even when you are increasing your EMI component, the transactor portion is getting down, that also adds to the yield overall. So there are continuous monitoring and initiatives that we keep on undertaking. But in terms of protecting the NIM guidance, I would say NIM should be around this range only, Anand. To be able to, with the actions happening on the portfolio and smartly managing the com, we should maintain the NIM around these levels. See, last quarter also because the -- as you know, treasury rates hiked up quite a bit. But I would say that the company could manage the cost of funds pretty well that way to ensure. And we keep on doing those kind of things, looking at what is the source of funding, which is the best pricing that we can get, what are the terms? And we will continue to scan the market accordingly and protect the NIMs going forward as well.
Operator
operatorLadies and gentlemen, that was the last question for today. I now hand the conference over to Ms. Salila Pande for closing comments. Thank you, and over to you, ma'am.
Salila Pande
executiveThank you, Danish. I'm grateful to all our shareholders, customers, partners and employees for their unwavering trust and support to SBI Cards, and look forward to the same continued support in the current year. Have a great evening. Thank you so much.
Operator
operatorThank you, ma'am. Ladies and gentlemen, on behalf of SBI Cards and Payment Services Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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