Sectra AB (publ) (SECTB) Earnings Call Transcript & Summary
January 27, 2023
Earnings Call Speaker Segments
Lisa Everhill
executiveWelcome, everybody. Come on in and take your seats. We're about to get started. Excellent. So welcome to Sectra's Capital Market Day. We have an exciting day ahead of us. My name is Lisa Everhill. I'll work with people, culture and branding related questions at Sectra. I've been in for some 16 years now. We have some even more exciting people coming along though after myself. Before lunch, we will talk about our strategies. We'll talk about Sectra Communications and our business innovation initiatives. We'll go into lunch. You'll have an opportunity to actually see some of our solutions up in the demo stations on the 2 different floors. And after lunch, we'll head into Imaging IT. So before lunch it's our CEO, Torbjörn Kronander. You have the Sectra crew up here if you want to see them live. We have Magnus Skogberg, President of Sectra Communications. And we have Johan Carlegrim right there; and Gustaf Schwang; and then Torbjörn will represent one of our business innovation initiatives. So throughout the agenda, some playground rules, we'll save questions till after the presentation. So after all the different -- each business unit, we'll do a little gathering and Q&A. So note your questions. There are microphones between each two chairs. So when given the word, you can just use the microphone and ask your questions. But I'll remind you again when we get to that stage. With that being said, I will -- sorry. So after lunch, we'll talk about Imaging IT, and we'll have Marie Ekström Trägårdh, heading the business unit. We have Fredrik Gustavsson, our CTO; and we have Isaac Zaworski, from the U.S., President of our North America -- U.S. organization. So with that said, Torbjörn, let's get started with our overall strategies.
Torbjorn Kronander
executiveHello. It's nice to see you all here. Not so much strategies. I would just do a little intro. For some of you, you have seen is several times before. It would be kind of boring. Please do not snore out loud. Otherwise, as some of you are new, we decided to take it from the grounds up, how we think and how we organize and how we plan what we're doing. And we'll start with the curve. This is a revenue trend from 1978 when Sectra was founded. I was not around -- well, I was around, but I was a new student in university by then. Sectra was found in -- by professor [ and previous ] doctors, students to create the encryption systems of the ATMs of Sweden. Sweden has being a country for growth and is pretty happy to new technologies. A lot of new technologies has started here. Mobile phone is not the least, but we all seek digital that will become back to later. This is the curve of the revenue. And you see we started with the medical around 1991, and then there's 3 dips on that curve. First one was for us when we lost a big channel, Philips, sold off PACS worldwide, and that was tough. We managed and there was a special feeling we were sold in [indiscernible] in Holland, finally. And then we had another dip when we sold off our mammography division. We are a software company, we're not a hardware company. And it seems extremely difficult to do both in one company. We see that when a large modality companies, our comparison, PACS try to do. I think it has not been a raving success to say the least. And we also saw when we tried to do it hard way. It didn't go very well, we sold it to Philips, but we lost revenues, but profits went up. And then the third dip is COVID. A little about who we are and how we think. So who am I? I'm the founder of the medical sideof Sectra, I'm the son of a radiologist once, she became a gynecologist later and she was alone with 2 kids, I more or less grew up in a radiology department. That's where we went up to after school, which cause she was coming home at 8:00 at night or something like that. I'm the largest owner today by votes, but Jan-Olof Brüer, my predecessor is about the same. I have a few more than him. I have been the CEO and President of all of Sectra. I started medical. I was managing medical until 2012. And when I took over as CEO, Jan-Olof had other plans. And after, I think, 27 years as President, want to do something else, not to go with that. It was not actually my plan to take over this, but I didn't want to have another man above me, except for Jan-Olof. So that's what ended up. I was a naval officer in the service in Swedish Navy. I grew up in Gotland. I'm Master of Science in electrical engineering on medical technology and PC in information theory, which is single processing. MBA from Handelshögskolan and also doctor of medicine. Sailor most things that float, pilot the most things that fly and have 8 kids, of which 6 of my own. So this is my background. So contents of this presentation, we will have an overview, a little about the overall goals that we think, current market position -- sorry about that, if can go back there. A little about future opportunities and then question, but the questions will come after the next speaker. So don't ask me questions, please, but not now. Do it later, but as we break the plan for this. So the main business lines of Sectra is IT security still. That's where we started. That's where we came from Sectra for secure transmission. We still do extremely advanced encryption systems and Magnus Skogberg will talk about a little later in more detail about that area. It's about 10% of Sectra today, but an important 10%. We have Imaging IT, which is Marie setting, which is another area that I started up, handling -- mainly handling images in hospitals. All images today, radiology only from the beginning. And then we have our little greenhouse, where we have products that will -- something will happen with 1 day. They can become a complete business line themselves. They can be incorporated into another area or they can be spun off or that can be shut down. And we have examples of own. My mortage, we spun off and sold. And digital pathology came from research and is now part of Imaging IT. Orthopedic, special customers grow. We made a corporation or a company out of it last year. And medical education has also came out of research from the beginning, but is now growing rapidly around the world. And a new one that many of you haven't seen. We started Genomics IT this year, which I'll come back to a little bit later. Fredrik who runs that, he is the one working and doing programming himself. So I will present his part later on. Our philosophy and shareholders is quite simple. If you have a rational strategy in a growing market, and we like growing markets, it's tough to be in a stagnant or stable market, it's difficult to grow and more or less have to fight with prices to grow. But we try to be in growing markets. Then if you have happy customers, and in order to have happy customers, you must have happy employees. It's literally impossible to create a happy customers with unhappy employees, that will kind of -- you spread that culture out to the customers. They can be little expensive at times. Because of a good quality, you have to be willing to be expensive. Otherwise, it doesn't match up. Have a reasonable cost control and some stubbornness, then shareholders will be happy. But it comes in that order, and we've been very specific about that. Some people said shareholders first, and that is not a good way. This is a better way. So let's start with the rational strategy in a growing market. So we work in the markets in medicine. And I will start -- and we'll start with it. This is a population pyramid, Sweden. We have too few people down here. In order to serve these old folks like me, when we get owned. The population pyramid should have been a little triangle, but it's not. Now I've done my share. I've got 6, but not everyone has. And this is a problem. It would be very, very difficult to keep health care on a standard we have when a lot of people get old, and there's just a few people behind it. And Sweden is quite good, actually. This is Italy. Now you want to produce wine and Fiats and a lot of other things as well in Italy. How on earth should you be taking care of all these people. They're still productive. They haven't really hit the fan yet, but it will. When these people average are 70, 80, there will be very few people to take care of them if they're going to do anything else in Italy but taking care of old people. Now people say, Italy, well, that's not the biggest economy in Europe. But look at the locomotive, the engine of whole economy in Europe. The national economies say, if you have a lot of people in productive age between 25 and 60, something -- let's say, 65, as I'm 65, so up to 65 would need to do good for society. That's productive people. If you have a lot of people in that age [ or span ] and few dependents, few old and few young, then your economy growths are crazy. Because you use -- everything used for production. We don't have a dependence to take care of. The problem of that is that time goes, a lot of people will become dependents and there would be fewer that take care of them. This is a real problem for Europe. U.S. in a little better, but there's a huge necessity shift in the U.S. So the people who make the most money, who stands on a large portion in the economy. They have fewer kids. And people who are migrants, a lot have more kids. And so it looks in U.S., it's such a colossal mix of people, and they are better off, actually, a little better of, still a problem, but more like Sweden. So what does it lead to? Well, this leads to that we also get older, will live longer, which will lead to that the cost for healthcare will explode. We, in Europe, say, we look at the upper curve here, we said, that's the U.S. and they'll kind of make fun of them because they're not really take care of this, they have very expensive health care. But it's not different, there just ahead of us. Look at the derivative of these curves. All of them are pointing upwards. U.S. is today, I think, it's 20% of GDP for health care, that will work. You need to do something else. You cannot like approaching 100% of GDP for health care. It won't work. This will not work. Now most people have seen this. If you break this down on age bracket instead. So you look at cost per capita for EUR 10, EUR 20, EUR 30, it's not such a big difference. U.S. is still a little more expensive, except for 50-year-olds where most Germans are right now, where Germany is most expensive. And then -- but look what happens after 60, boom, all countries except one very weird country where it doesn't grow linearly with increasing age. That's Sweden. Above 80 in Sweden, we seem to have a little problem because we don't increase it in Sweden. But in the general thing, the cost goes up with age. So if you're going to handle the situation, you have to look at the diseases on the aging person. That's where you have -- if you're going to treat these curves, that's where you need to go. And those diseases of the elderly is neurodegenerative disease, Alzheimer's, MS, Parkinson, very, very, very expensive. We need to cope with it somehow. We have cardiovascular disease, not heart infarctions, they're quite cheap, you get well or you die. But chronic heart failure, super expensive. Cancer disease, if we live long enough, we'll get cancer. Musculoskeletal disease, grossly underestimated. We don't know why because it's the most expensive area. But it might be connected to -- it's mainly women's disease. And it's undertreated and underrepresented. It's super expensive. And vision, we've added vision. The last time we spoke of this, we didn't have vision here. But we actually got a request from Kaiser Permanete in the U.S. to create an ophthalmology system for them. And that is not now rolled out all of the Kaiser, which is like a country in Europe. But we also discovered vision. If you can't see, they're very expensive. So that needs to be handled as well. And these -- if we're going to growing cost of society, we have to attack these 5, and that's where we should be. We are doing medical imaging as a base and we're -- of course, we need to treat pediatrics and children stuff as well, but we should be very good in diagnosis in these areas, and that's where we go with all the medical side of Sectra, and vision here is new. So the -- my mission statement in America to increase effectiveness because that's where the money will be of health care, while maintaining or increasing quality in patient care. We not have as a goal to increase the quality, but that's very often what happens when we do things. But the main thing is to increase effectiveness. 5 to 10 years ago, you didn't hear the argument on cost in the U.S., for instance. We heard it here, but not in the U.S. Today, every customer would speak to in the U.S., even the most wealthy and riches of the hospital providers, health care providers, everyone talks about cost. It's a massive change after COVID. In Cybersecurity. So this drives the market in medicine. It's a market that has to grow. In cybersecurity, of course, we have the general situation in Europe. We have Ukraine. Everyone, all of a sudden, is much more aware of that. We thought there will be no more wars in Europe ever. That was naive. Unfortunately, politicians tend to be naive sometimes. But most of us didn't think this would happen. But now we're there. We have a war, very short distance from here. And of course, everyone is more scared, this drives the market. Add to this, in general society, we have an increasing dependence of IT. Everything is depending on IT. So -- and ransomware is attacking, most people are aware of phishing today, and there's enormous cost in IT for cybersecurity. And we have entire countries. North Korea have thousands of very smart people making money for North Korea by ransomware. We know it, but it's very difficult to prove. And in North Korea doesn't care, they need money. So they use -- that's on the national scale of attacking civil companies in the western world. Attackers are getting smarter and smarter and more. This is not -- 3 guys in a garage, leaving X-ray was here on some web page somewhere. This is organized cybercrimes, it's mafia or even countries as I said, who actually attacked to get money. There's even a help desk. Some of these ransomware companies, they're on the dark net. If you get there, you pay, you get the key back, you don't -- are not able to restore your systems with the key. That's a help desk. You go to help desk, they will help you because you paid. The is not 3 guys in a garage anymore. Secure communications and critical infrastructure are a core of this situation. We need to have encryption for communications, we need to protect the most critical functions of society. We see what the Russians doing in Ukraine now, now they're bombing it. But if you can destroy that with over IT, of course, it's very efficient. No one can even prove what you do. And it's a little too scary what we have built in society today. We also see synergies between these 2. In normal if a company gets a ransomware attack, it's a long way before you pay. Because normally they say, we will not pay. We will not teach people that you can make money by ransomware attacks. We take double the cost, but we will not pay the crooks. That's money. The problem is when a hospital gets attacked, people die. People die, patients die. So -- and then you can reason in that way. And that, of course, leads to that a lot of -- especially U.S. customers -- U.S. hospitals today have already made Bitcoin accounts. They pay out immediately when they have an attack. And guess who knows that, the cyber crooks, of course. The mafia knows that hospitals pay. Our health care today is by far the most attacked industry or area in society for cyber attacks. And there, we have synergies. We were awarded at the RSNA, which is a radiological show last year to be the most cyber secure company of all our competitors. And 10 years ago, people -- our customers here or in the U.S., they said, that's not important for us. You guys say, why do you do this in same company? You have cybersecurity and health care. Now we have synergies and they are growing. And there's like 200 questions in RFP today about cybersecurity questions to us when we sell magazine. So there are synergies now and benefits. It's more of a reputational and knowledge-based synergies that products we sell in communications are not used in hospitals, but we have a lot of benefits because we know how to build secure systems. Nothing is 100% secure though, but we have secured the most. So leading the purpose of Sectra communications, protect our society from cybercrime from individuals, but also from nations because that's a span we see today. The interesting thing with both of these, as I said, from a profitable growth is easy in a growing market. And especially good if it's a market that has to grow, it's a recession or high tax or whatever, they have to grow anyways, both our main markets are markets like that. Healthcare has to grow because that population pyramid will not change if we have a low tide in economy. And cybersecurity is growing all the time because we're becoming more and more industrial or digitized in society. That's a bad background. And then we now add a Genomics IT in which we now have products. We have no demos yet. But that's also a heavily growth market because it's so important in oncology and cancer care for the agnostics in cancer care is super important. So this is kind of the background how we think about things. And again, if you have a rational strategy in a growing market, you are well -- you have a good foundation for your company building for growth in the future. That's why we have these markets. Now you need happy customers. And we have been awarded the most happy customers in the entire United States, large hospitals for 9 years in a row. The jury is out, if it's going to be a 10th, we don't know that yet. But that kind of makes us a little bit proud, right? We're sitting in a little company in Sweden, Stockholm, Örebro and Linköping. We have created the happiest customers in the entire U.S. market in large hospitals, which is a main market, but also a small hospitals, which was not a main market from the beginning, but companies, we take care of our customers. So we are the happiest customers in large companies -- large hospitals in the U.S. for 9th year in a row. We have small hospitals for quite a few years. And we have the happiest customers in Canada with a huge margin. We have the happiest customers in Australia and New Zealand. We are 2nd in Europe. We need to fix that. we're working on it. And we are 2nd in pathology, and we have more customers in pathology we're very close. So we work on these as well. And these are the markets where we compete. So this shows we are succeeding in -- and KLAS is a company -- independent company in the U.S. who actually sells reports. Before you buy large IT systems for healthcare, you want to know if they're okay. And KLAS spends all the time, calling customers say, what IT systems do you have, are you happy with it very extensively. A lot of dimensions to that there are management -- do you see management to the company in nickel and dime, does as systems work as promoted, it's a service to take all aspects and then they rank all the vendors, and we're #1 in this thing. In Sectra Communication, there is no KLAS, there is no -- only independent company around as I can evaluate. So we do our own measurements. It's a little difficult in communications because we are not even allowed to know who is using our phones, for instance. We have no clue. And we sell like thousands of these phones to EU or EU put them, we are not allowed to know. If some of these guys are the people who had a telephone before using the ones and dropped it in the wastebasket. They have now our phones instead. So we don't know, but we have internal actions as good as we can do it. And the indicators saying business innovation and in communications. We are above. We have the cultures all over the company, but we don't have external measures for that. This makes our day. This is a comment in class reports. You can also -- they can also give comments about the vendors. And this is -- look at the CEO presentable large U.S. hospital corporation. Sectra has gone above and I cannot say enough good things about them. Sectra found out that they had made a mistake, which is, okay, everyone makes a mistake, but they worked hard to make it right. I'll be a Sectra customer for life. And you see a lot of those in these reports, and that's what all the culture is about. We care about customers. We spend as well, we're quite greedy at Sectra. We don't want to spend money for unnecessary things. But when a customer is in trouble, it's okay, you spend, you fix it, you just fix it. And that's how it creates happy customers, for that, you need the happy employees. And without happy employees, you cannot create that customer situation because it's like having a broken car, you go to a garage to fix it, and there is an idiot behind the bar. That CEO will not be happy even if they fix the car. But if that's a nice person, you see like they really care about you getting your car fixed. The impression is like 3x better. And in order to do that, you need to have happy employees. That's expensive, we knew it was and have a reasonable cost control. We don't go business class over the Atlantic. Even I go sit in the back seat unless upgrade with miles or my own money. And that's kind of all over the company. We are careful with our money. We spend it for reasonable things. But starting with happy employees, as I said, happy customers can only be achieved by happy employees. We are very careful about hiring. So I have the luxury of being probably one of very few people who will work in a company with 1,000 people where I selected everyone myself, if I don't like them, they don't get a job. That's it. So it's good. I have an extremely nice workplace because I like everyone we have. But we have 5, 4, 3 interviews with everyone, I see everyone still over teams nowadays. But we hire people we like. Hopefully, they will like each other. They shouldn't be similar to us. We need a lot of diversity. But we want people that customers like work and at time work as a team. We hire for attitude and ability, they should be reasonably smart, and we train them for skill. And then continues with culture strategy of breakfast. Some famous guru said that -- Marie, who came up with that quote from the beginning. I never remember who, but I think so true. You can try to regulate in the process for everything, it will not work unless you have the heart of the people. So we spent a lot of this. And then with the major teaching we do, it's the very one, very old one. The only rule you find in all religions we ever found, just behave to others as we want them to behave to you. Feel unusual having a person of an IT company teaching the oldest rule of all religions, but I tell you that takes you for a long way. And that is what we try to get into the very heart of all employees. Because if we behave to other as we want them to behave to us, it will be fine. It's interesting. All religions we ever found have a version of this rule. And it has resulted that we were last year voted #4 on the employees in Sweden of all employers as the best workplace. We were #1 of all production companies, [indiscernible] so with 3 consultants and companies ahead of us. And this is anonymous. We have no control of it, and we very happy about that. And this also shows that we have people who like the workplace and then they will behave good to customers. And the best possible cost control comes also from culture, you cannot have process or it doesn't work. Little about nationals finally here. We are performing from a licensed selling company to a recurring revenue company. That's a huge transformation. Most software companies are going through it or have gone through it. It results in delayed income and profits, and we will see that over the -- already see it, but we'll see that. That short term, this will decrease our growth, it will decrease our profitability. But long term, it will be grossly benefit. It's very interesting. I pay as a person today to Microsoft. Before I paid for a little box with licenses. Now I pay a subscription, and I get upgrades automatically every other week or so. I pay way more than I did we bought that box every 3 years, but I'm very happy with it. It's a very interesting effect. Both customers and vendors are benefiting from these solutions compared to buying a license and then have only support. Usage of customers as well as not losing customers to become crucially important in such an environment. They pay while they use it. They do not pay upfront so much anymore. And we have very low churn, and we'll come back to that. But usage becomes super important. And then we have new roles in all of Sectra customer success management. That's a comparable organization to say, but they work mainly with going out to customers. If we see a decrease in usage, we go out and find out why. To get them to use the system because that means they have a use of it and they benefit from it, and we get more pay. So the customer success organization will hear that from many presenters today, it's crucial in its new organization parallel to what we hedge for. Closely linked to sales, but not as people who say. These are our financial targets for the group. In order, number 1 is stability of the company. So the assets to equity ratio that should be above 30%. I was at Stanford University Hospital in Palo Alto, where all the employees of Apple and Google, all these places where they get sick, right? And we have the PACS, it's kind of nice feeling to have the PACS in Stanford, made and delivered from Sweden. And I met the CEO, Michael Pfizer, a very smart person, both IT and medicine. And he said that the most critical system we have in this hospital is you. The medical record system, we can live with that for while if it doesn't work. But if the PACS goes down, the acute intake, the acute system, the emergency stops functioning, the entire hospital come to a grinding halt. You cannot buy such a system for someone you don't trust. He was extremely clear about that you are most important IT systems we have in the entire hospital. And then you need to be trustworthy, you cannot be sloppy about -- and apart that they will not buy it from a company that think might go down the drain financially. So we need to have finance in order, stability. Then we had margin, the second highest priority, but we could take up a margin significantly if we wanted, but we want to grow. 15% is a good level if you want to have a sustained business and still spend money for growth. It's hygiene level. This is not the target to hygiene. If we reach 15%, we should all use all the money for growth, and our target for growth is growing profits per share. That means I wouldn't do it, I'm the largest shareholder. But my success for 1 day, is a very common thing that you buy other companies who are own stock, is more -- actually it's more for the benefits or the ego of the management than for shareholders because you buy it too expensive. Now if you have the measure in EBIT per share, you can't do that. You have to buy things that are better than yourself if you're going to buy with your own stock. That's why we have this rule. And the rule -- and the target here is to grow more than 50% over 5 years, and we are way above that. We are currently at 84%. So if you do all these things, shareholders will be happy. That's our theory, and we believe in it. All management at Sectra are shareholders, and this has also shown in the share price development. I look 10 years back, I found a figure of -- January 1, we had a price of SEK 7.50 per share. A few days ago, were SEK 163, that's about 21x in 12 years or an average growth of about 29% per year. So it seems that our strategy of thinking of having this order growing markets that has to grow, happy customers, happy employees, cost control, it seems to work. So thank you very much. That was an introduction. I will now leave it over to Lisa, again.
Magnus Skogberg
executiveThank you, Lisa, and a warm good morning to all of you. It's great to have you here, and I'm delighted to this opportunity presenting our operations within Secure Communication. Magnus Skogberg is my name. And I had this operation. I joined Sectra as of last year. And I am gradually tuning into my new role. And I must say, it's tremendously stimulating. And I'm truly impressed by what I have seen so far. I joined the company with a lot of skilled people, knowledgeable people, delivering and producing excellent and world-class products and services in the segments where we operate. I have a long background within Defence and Security. Before joining Sectra, I was working for the [ soft ] group, and thereby, I have quite a lot of experience from the defense sector, and I'm thinking about the specificities, such as the political aspects and regulatory topics of that industry, complex sometimes lengthy sales processes as well as all the long-term programs and not to forget the close collaboration together with both, customers and end users to be able to create the capabilities that they need. I've had various positions within marketing, sales, strategy and management and always been working at the intersection of technology and business. And also, I've been into different product areas throughout the years: aviation, fighter aircraft, training and support systems as well as unmanned systems. And always, it has been a lot of high-tech and that type of technology. I have a Master of Science in Industrial engineering management and also been studying engineering and management in both France and Germany. So there has been a lot of international context in what I have been doing throughout the years. I will use the same setup for my presentation, start off with an overview of what we do, talk about our top level goals and then going the market position we hold and where we are heading for the future. So in a nutshell, we're about 130 dedicated and skilled people, working to support defense organizations and authorities. And we do that by offering advanced encryption products and services to defense organizations. We also offer security services mainly for Critical Infrastructure segment. And we didn't start yesterday. We have a thorough experience and background of 45 years within cybersecurity. And I think it's fair to say that in many ways, we are and we have been pioneers and frontrunners within our business. We used to say that we provide security that improves both the availability and the efficiency of the critical functions in our society. And going into our advanced encryption products. Here, we offer a number of different things. Part of our portfolio is about so-called high insurance cryptographic products. And those are meant to be used for national security. We use here a specific customer purpose-built equipment where we have the full control of components and all the production chains here. And that means these systems can handle very sensitive information, up to the classification level of top secret EU and NATO secret information. And the customers in this segment typically are defense organizations, governments, ministries of foreign affairs, ministries of defense, as well as multilateral organizations, EU and NATO. We also serve a segment that are still requesting high security for exchanging information and accessing information between organizations and authorities and within them as well to enable people working in these organizations to access this information when they are remotely somewhere. And here, we have a bigger volume and also other expectations when it comes to price, and there is another price sensitivity. And here, we use standardized commercial off-the-shelf equipment. However, we make sure to have these secured in various ways and to make sure also that the systems can be integrated in a smooth way within the existing IT infrastructures of these organizations. When talking about high assurance crypto solutions and communication systems. What we mean by this is that they are approved by the national security agencies. We work closely together with them to make sure that we meet the highest standards. They follow the process from the design throughout the development, and they make thorough assessments and valuations of risks and vulnerabilities. They look at the security models, what types of design principles we have and the algorithms used. And they overlook all the security aspects throughout the whole production and development chain, and outcome these approved products that can be used to handle national secrets within these organizations. There is also a commercial segment, but we are not targeting that. We are targeting the approved products market. Then aside our Communication systems, we're also serving a market for critical infrastructure. And here, since some years back, we have developed a technical platform and a service offering to make sure that we can meet and support the ever-growing vulnerabilities when critical infrastructure and traditional industrial control systems are more and more connected to IT networks and even to the Internet. And we've seen that traditional IT security companies, they tend to focus primarily on the IT side and sometimes lack the appropriate ways to handle an efficient monitoring of the industrial control systems, and that's why we have chosen to go into this segment. And we install data loggers and systems to capture the important information. All sensitive information is always remaining at the customer side, and we follow and monitor what's happening 24/7 security operations center. And here, the customer base, traditionally, it's a critical industry, it's process industry and energy companies, for instance. Then some examples of our products or from the product portfolio. We provide mobile communication systems, and the backbone of the product range is the Tiger system. This is a mobile phone for secret level communication. It's using the standard commercial telecom network, but it can also be using connections through direct Ethernet or satellite communication. And it's very easy to use. It's stable, it's versatile, and this has really become a de facto standard within its niche. Then we have the network encryption systems, where the security level classification goes up to top secret and EU NATO secret information. And these systems are for high data throughput, high-speed to connect different data centers, nodes in networks together and handling the top-level classified information. And when it comes to the segment we serve, broader for authorities, we use the commercial costs or available technology. However, we make sure to control the security mechanisms and the integrity of these systems and that they use the right encryption and thereby, we achieve what we need and we can handle the so-called restricted level information with these devices. The market that we address is defense organizations and authorities and primarily within EU and NATO countries. Sweden and the Netherlands, they have a special position for us. We look at them as our home countries or home markets. And of course, we're a Swedish company from the beginning, working extremely closely with the Swedish authorities. The Netherlands has been a bridgehead into the NATO context. And there, we have not only sales activities, but we have operations as well, including production in that country. When it comes to the critical infrastructure business, our market focus is on Sweden. The overall goals we follow is that we want to be a leading provider of advanced encryption products for defense organizations and authorities. We shall deliver high-end security services for critical infrastructure and industrial IT and OT. And of course, as Torbjörn was talking about before, we need and we must have satisfied and recurring customers to this because that's the way to build the profitable growth over time. So some words on the current market position we have. We have about SEK 200 million as an annual revenue and 40% out of this is recurring. We have a very stable customer base with low churn. And if we look back during the last 10 years, we can see an average revenue growth of about 7%. The first half of this graph shows a little stagnant situation, however we need to look at how the world was looking in the ever [ piece ] type of thinking we have that. And in the second part here, we've seen a much better growth, and the trends are pointing into the future way in a nice way. For the encryption products, in Sweden, we have a strong position. We are the largest sector. We have about 40% of the market share. And in -- sorry, in the Netherlands, we're a trustworthy supplier and have been working alongside the customers since many years back. We're the biggest on high assurance crypto in the Netherlands. And we are the main provider in Europe of secret level mobile communication. When it comes to the critical infrastructure, we are a credible provider in Sweden However, still, this segment is in its early days, and we are looking forward to see much more of growth and development going forward. Something that we're really proud of is that we built a pan-European network where the European external actions service, the European Commission and as well the council. They are all using our Tiger system for the highly sensitive communication. So typically, when a minister, top-level minister or state leaders need to discuss certain things, they pick up the Tiger phone from Sectra, and that's the way handle a situation. We have quite a broad user base in our specialized niche. And more than 20,000 products are delivered, 30-plus different types of systems are in operational use as we speak. And this by more than 100 different organizations around the world. Now looking into the future and what is coming next year. We can see some important and interesting trends and drivers in society that are extremely important to our business. Torbjörn mentioned the digitization of the society. We take for granted to have the right information accessible in a secure way between organizations, between people working in a mobile setting and this is, of course, driving the needs for secure communication. Then we have the troublesome situation with different actors, state actors or other actors on the criminal side, with ransomware and so on, that present vulnerabilities our IT systems and communication systems. This is unfortunately on the rise, and it's asking for the type of systems we deliver. And then I touched upon the vulnerabilities when the traditional old operational technology or industrial control systems are connected with IT and even Internet sometimes, then new vulnerability vectors are introduced, and this needs to be protected. And in essence, all in all in society, there is an increased understanding of security and the awareness is going up. And this is kind of an important background to what we are doing each and every day. Defense and Security, to continue is really on the agenda. We read about it. We hear about it each and every day. Nobody has missed the target for NATO member states to target 2% of GDP in defense spending. In Sweden, we see that transition from 1.2% to -- sorry, to 2% within a 5-year cycle. The same goes for the other important market to us in the Netherlands, going from 1.47% to 2% in roughly the same time span. And a lot is happening. We see that not only on the policy side, there is a lot of needs, lots of developments of new systems and capability, but we need this in the everyday dialogue with our customers. They need more systems and they need new functionality. And then there are increased regulatory requirements. This service is specifically within the critical infrastructure business, where EU regulations and others are pointing out that energy companies and other actors running operations critical for our society are requested not only to safeguard, but to continuously monitor and report on vulnerabilities. And our estimation is that the overall and underlying market growth here is with margin above 10%. The needs are growing for sure. And what are we striving for looking ahead? Well, to maintain the full position we have in the mobile communication on the, well, secret level communication. And we work a lot with product renewal to stay at the forefront and to broaden the customer base. We develop our offering in the restricted segment. And here, we expect the biggest growth. And in the Critical Infrastructure segment, we want to turn investments we made during a number of years into sustainable profitability, and we think there is a good potential to do this. And partially, we are looking at doing this through partnership to boost and accelerate the market access. We work with research to stay at the forefront and some examples of focus areas that we work with is traffic analysis and network protection. It doesn't matter how good our encryption is if antagonists can follow and understand on meta data, what communication is being done between what nodes and so on. So this is important. Quantum computation is another shift in technology trend in society. And many have been thinking and asking themselves, okay, is this a danger to the encryption algorithms that we use. And we have one of our researchers specifically focusing on this. And we feel assured and confident that the systems we have already today, they are quantum proof. We work with 4 methods, also a verification to speed up the approval processes of cryptographic systems that often is quite time consuming and lengthy. We want to be thought leaders within Europe when it comes to encryption, and we work closely with Academia. And to summarize here in my last slide, we are helping the ones protecting our society from the top level, state leadership through our defense organizations and down to critical infrastructure in various ways. We provide secure data access where needed, when needed. And we ensure collaboration with our tools and equipment and make sure that continuity can be there for the critical processes in society. So that, ladies and gentlemen, concludes my presentation. Thank you very much for listening.
Lisa Everhill
executiveSo at this point, we welcome questions in the this business area. As I mentioned before, please use the microphone that's next to you so that we all can hear your question. [Operator Instructions] Go ahead.
Unknown Analyst
analystThank you. On the critical infrastructure, when that was introduced some years ago, the potential was huge. But correct me if I'm wrong, but it seems the uptake has maybe been slower than what was expected. So do you have a common strategy if it's correct and why? Because it seems potential, it should really be huge for that one.
Magnus Skogberg
executiveYes. I agree with you. It is a relevant and great observation. We were expecting a quicker boost in this segment. We have seen some of the effects from the pandemic situation, where especially the community-driven organizations within energy companies and so on, they haven't had the abilities, resources to take these kind of bigger steps forward, and also some of the regulations that have been discussed have taken a longer time to be introduced. However, that decision was made within EU towards the end of last year. And the implementation needs to be carried out before the end of next year. So yes, it is correct. It has taken slightly longer time than expected.
Unknown Analyst
analystBut it makes sense for it to go outside Sweden? So other Nordic countries and maybe Europe as well?
Magnus Skogberg
executiveIt would long term make sense. However, we've seen that this market segment is quite national. There are different regulations in each and every country. And as you are pointing out, seeking to find a kind of -- the volume that will provide a stable and profitable good business, and we've decided to our focus in Sweden. But yes, we have our tentacles out, and yes, there are opportunities as well long term in other countries.
Unknown Analyst
analystI follow Sectra for quite some years from a distance, I must admit. This sector is still rather small. And from time to time, the profitability has been not that satisfactory. Are you being a provider to the European Commission on NATO? Does that preclude you from selling to some other parties and what about the United States and countries like Japan, Australia and New Zealand and so on?
Magnus Skogberg
executiveThis is, of course, a business of trust. And that means when we work extremely closely together with some of our customers into the top secret level, that will require certain approvals before export can take place. There are no formal stopping points like that. But we have seen that within the European context, we have a good basis where we can be, where we can grow. We have looked at opportunities also in other parts of the world, but this is quite a traditional business, where some countries truly focus on their national industry when it comes to cryptographic products, especially on the highest assurance levels. Sweden is a very knowledgeable country within this area with a long heritage from signal intelligence and encryption going back decades. The Netherlands is another one in Europe, and there are just a bunch of these types of countries. And if we can sell to some countries, certain areas, we see that the national industry is being protected in a way that doesn't make sense for us to go in there and compete. So it's always a balance, where we do believe that we can find good market opportunities.
Unknown Analyst
analystTo add onto that. France is a special country and many of you -- have you tried to enter that market?
Magnus Skogberg
executiveI think it's an excellent example of some of trickiness you can see and from my previous background, I can just, as an analogy, say that it's not always easy to -- or it's not easy to sell, for instance, fighter aircraft from Sweden to France. I think France is one of the few crypto countries as well in Europe, where they have certain industrial base, and there is a tradition that they are protecting it. So we are not specifically targeting the French market.
Unknown Analyst
analystYes. One question regarding the increased spending on defense, et cetera. Can you maybe comment a bit on how that's been a constraint to your growth historically? Or has it's been more of your own ability not maybe -- have been able to meet customers during the last couple of years because I think the growth in the Secure Communications has been a little bit disappointing, at least to me.
Magnus Skogberg
executiveIt's fair to say that the underlying market growth has been quite low during many years within this segment. And I can talk from my long experience within the defense business as well. That has kind of put a certain level -- certain blanket on the capabilities and abilities. At the same time, we have been able to have a growth of 7% in average. And that is kind of much better than the underlying kind of funding increase, but in many cases, was going like this downwards. I can also say that we now see, the trend is going quickly in the other direction. But due to the long processes in this market, it takes time before we see the effect in revenue streams on our side. But there is a lot in the market right now.
Unknown Analyst
analystYes. But what you said that we're losing market shares in your segment during the last, let's say, 3 years? Or have you grown relatively in line with the market or...
Magnus Skogberg
executiveWe have not been losing, no. We have been growing as the market, if not slightly better in certain areas. And then this is quite a small niche market. So it's a little hard to find the perfect kind of figures to compare with.
Unknown Analyst
analystYes. And then maybe just the last question let's say, the synergies between the business areas. I mean Torbjörn mentioned that hospitals in the U.S., et cetera, are valuing this more and more. But I mean your business seems to be -- I mean your customers are a bit different, I guess. Can you maybe talk a little bit about how you work with the segments within Sectra, within the different divisions.
Magnus Skogberg
executiveYes. Of course, as Torbjörn was mentioning, there are a lot of synergies when it comes to the knowledge base and how we look at security. People are moving once in a while between the segments, and we use each other to soundboard different experiences and knowledge. At the same time, we are looking into what -- at what stage and within what areas it may be relevant to more concretely go into, applying the product base and the knowledge within our segment into the medical side. But we have seen that not yet that perfect match has been there on the product side.
Lisa Everhill
executiveThank you, Magnus, and thanks for all your questions. Magnus will, of course, be available to our lunch if you have additional questions, and you will also have a colleague demoing some of our solutions on the upper floor.
Magnus Skogberg
executiveThat's correct. Don't miss it upstairs. Thank you.
Gustaf Schwang
executiveSo as we still ahead of lunch, I will say good morning. My name is Gustaf Schwang and I'm heading up the Orthopedic division in Sectra. I'll start with a little introduction on myself. I'm from Stockholm. I have a Master of Science in Vehicle Engineering, which was also the beginning of my career, working for a company called Nautor Swan making large sailing yachts. After a bit into my career, my father got cancer and he was treated with radiotherapy. And that made him have a quality of life in the end year of his life, and that turned me into the passion of what technology can do for mankind. So I start -- I joined Elekta, radiotherapy company that many of you are familiar with, worked there for about 10 years. And about 5 years ago, I joined Sectra. And since then, I've been heading up the Orthopedic division. I have a 5-year -- sorry, 5 months old son. So I'm not really contributing like Torbjörn to the pyramid here, but I have a girlfriend and a little dog. So I will talk to you about our business line orthopedics, where I will give you an overview of what it is that we are doing, a bit about our overall goals, the current market position and the future and trends for us in the orthopedic domain. I will start with the mission statement, and it's really about to harness the full power of medical imaging in order to deliver highest efficiency in the market for orthopedic disorders. And the reason why we are a separate business unit are not part of medical Imaging IT is that we have a different customer segment being the orthopedic surgeons. We are a dedicated team of about 20 people. We have our own sales force. We have a dedicated development team. We have our own marketing. And also, as Torbjörn introduced customer success management, which is more and more as we are also following the transition into a SaaS kind of delivery, a very important function. So a few words about the overall market that we operate in. About 20% of the global population is suffering with some kind of muscular -- musculoskeletal disorder or discomfort. That's 1 in every 5. It's actually the third largest health care cost globally, only bypassed by cardiovascular and diabetes. There's a rising population of elderly people as we saw in the previous graph. And the musculoskeletal disorders are very much tied to the elderly. It's an elderly disease. And as that is growing, the need for our solutions grow. Of course, there are also lifestyle-related diseases with obesity and others that are affecting the movement apparatus. And we, as future patients or current patients, demand a higher quality of care, but also it needs to be given at a lower cost. So looking at the total addressable market for orthopedic software, it's estimated at about SEK 5 billion, 2 years from now, and it's growing by average 8% per annum. With some of our solutions that I will give you a very brief introduction to, we are expanding that space as well. Just looking at the installed base, I presume otherwise I will get that question, how about selling to the installed base? The serviceable available market is about SEK 350 million to sell into, and that is, of course, steadily growing. So we see an overall trend in radiology in general, moving towards the utilization of CT images. So the traditional way in our space has been 2-dimensional, meaning plain X-rays. And that is driven very much on the increased clinical value that a CT-based image provides compared to an X-ray image. And it's also driven by the cost of the CT is going down and also the dose that you're exposing the patient for. Our -- and that means that our preoperative planning solutions are more and more needed so that you can harness and use this data in the most efficient and best way for treating those patients. We are operating in these markets. In the U.S. is our largest market and also the fastest-growing market. Scandinavia, we are present in basically today almost every hospital that has an orthopedic department. There, it's very much about increasing the usage of our solutions. U.K. is a steadily growing market. In Benelux, we are present at most of the larger university hospitals. Dutch is a rather competitive market for us, but we're there as well. So the current market position, I will start by saying that the American Academy of Orthopedic surgeons has established that 60% of the surgical errors in orthopedic procedures are caused by the orthopedic surgeon. And the majority of these mistakes and errors, could have been handled with preoperative planning so that could come in better prepared. About 10% of all implants that go into our body throughout the lifetime of these patients will have to be changed or revised, taken out and replaced. That's where our tools come in, where we impact safety, accuracy and efficiency in selecting and deselecting patients. And the ones that we are selecting, they are given the best possible care. A brief overview of our products today. Sectra was actually the founder -- Torbjörn was the founder of preoperative planning in X-ray and that started in the early '90s. Before, you were using these plastic sheets, the old way of X-rays, and literally cutting and pasting, putting these together. This was done digital. And that's still the largest portion of our business today. But as we're seeing the transition, as I mentioned, into 3D space with CT, our new solutions are becoming more and more used and it's becoming more and more standard of care, in particular, for those more complicated procedures and complicated cases. You need more data, and that's where CT provides more information. About 1/3 of all medical images that are taken today belongs to the musculoskeletal patient. So they are about muscles, bones, cartilage, tendons. And this, of course, requires a large focus in this area. And Sectra is actually the only provider today in the market of packs, who provides a completely integrated solution for MSK patients, both for orthopedic surgeons and musculoskeletal radiologists. A measurement for a musculoskeletal radiologist that is complex can sometimes take about 20 minutes up to 30 minutes, which some of our solutions can reduced down to a few minutes by few clicks. So you can really save a lot of time. Our solution can be provided today together bundled with the Sectra packs, but we can also sell our solutions in a cloud-based solution. We called it Sectra Preop Online. The postoperative space is perhaps -- or sometimes when patients come in with pain back to their surgeon, and the surgeon has a very hard time to assess whether this pain in the implant or close to the implant is caused by the implant failing. And on a static image, it can be really, really difficult to assess that. As you can see in the middle picture here, the naked eye can really see just a few millimeters or even sub-millimeter movement with the help of our tools. So you can select and deselect those patients who are relevant or irrelevant for surgery. CTMA is a way of making sure that new implants brought to the market are safe, and it's replacing the gold standard of bringing new -- the method that is used today. I'm very proud to say that about almost 230,000 patients were treated based upon plans that we provide our users with last year. That's a big number. We're growing up 30% in average year-over-year. A bit more than 3,000 monthly active users is what we have to date, and that's growing about average 22%, indicating that our users are using our systems more and more. And that's done by using customer success management and making them comfortable in using our solutions. And my final slide is about future opportunities. So as being an elderly or approaching the elderly population and the rise of the number of orthopedic disorders, it is steadily growing and fast-growing and something needs to be done because it's so costly. Our solution is to look at how we help them become more data-driven and making this patient pathway more industrialized and efficient. And the pathway includes diagnosis treatment and also the follow-up, which we've seen in our products here. We see that those clinical experts today and the clinical staff working with these patients are often burned out. They're growing care cues. And we are sure that this can only be handled through technology, AI, evidence-based medicine, personalized medicine. And by providing the technology, we can do a left shift, meaning that lesser experienced staff can do more sophisticated procedures. That was all for me. Thank you very much for listening.
Lisa Everhill
executiveGustavsson will come back on stage after we present our other seed for the future so to speak, and answer any questions that you may have. At this point, we welcome you Johan Carlegrim, President for our Medical Education business on stage. Go ahead, Johan.
Johan Carlegrim
executiveThank you so much, Lisa. Hello, everyone. I'm representing our Medical Education division of Sectra. I've been working at Sectra since I was born, or at least since I graduated and slightly before. I did my Master thesis within Industrial Engineering and Management at Linkoping University at Sectra, and I got stuck and no one else wants me. I was initially in charge of Sectra's solution to connect different hospitals to each other for collaboration, which grew to become the largest and most profitable Software as a Service business sector at the time. And we led the internationalization of that product from being, at the moment I started, only local to 2 countries. I've been, in the last 3 years, at Medical Education, which brings the new focus more into the academia and the new target segment. I will ask everybody else give you an overview of what we do within Medical Education, where we are at the moment, where our focus lies and what we see moving forward. As I said, our focus is on the academia, on the education of future doctors, nurses and other health care professionals, rather than the ones that are actually already in clinical practice, providing care to the patients. However, focused on the academia and the medical education and the focus on that requires us to really understand what's going on, obviously, in the hospital setting. So the advantage of us as a company is that we're positioned in and active in both areas at the same time. The students of the medical universities are obviously to end up in the hospitals, and they are supposed to do so at a higher rate and with more knowledge than ever before. So the connection between the two is very strong and important. When looking at the hospitals, one of the most obvious problems for them at the moment, which is also what we try to work with on -- and for the clinical staff is to be able to do more with less. One of the biggest problems for many hospital executives today is staff shortage. They lack the enough staff to provide the care that is necessary, driven by the demographic pyramids that Torbjorn showed before they need to do more. And that's a problem. We try to work with effectiveness to resolve that, but obviously, bringing in more and more capable, more competent staff to the hospital organizations is also very important to try to mitigate this challenge. Another reason why it's challenging, not only that you need to deliver more care, is that the care is becoming more and more advanced and complicated. So this is a chart that tries to explain the increase, an explosion of medical knowledge that is happening at the moment. This goes both in the clinical sense, but also in the technological sense. So the tools from a technological standpoint, Gustaf presented some before, are becoming more and more advanced as well, both for diagnostics and the treatment. So a doctor that graduates today needs to know a lot more, and they also need to continue to learn a lot more in order for them to meet the needs of their patients today. By 2020, it was estimated that the total available knowledge within medical doubled every 2 months or so, and this trend just continues. So you need to learn a lot more and you need to continue to learn throughout your career as a doctor, nurse or other health care professionals. This means that the traditional ways of learning medicine, in this way trying to dissect an old corpse, is not going to be sufficient to meet this challenge for medical universities and medical schools, but it opens a market which is rather large and growing. The estimated total market for medical education in 2022 was USD 41.6 billion. Obviously, we can capture all of that, but it's a very big need that needs to be addressed. From our point of view, we look at the market from a different -- a few different perspectives, and we try to divide the market into perspectives that we find relevant. Our core segment is medical and veterinary schools and simulation centers. A lot of medicine is today learned by simulating the scenarios in the hospital that the students will eventually meet. They try to simulate the patient scenarios, both when it comes to diagnostics and treatment in as a real way as possible. Many of our university customers are building what looks like very much a hospital setting for their students to learn with. Often the patients are extremely real high fidelity manikins, dolls that they play with, but for a very important purpose. They can scream and they can cry. And they even have helicopter pads to simulate the urgency comes to certain of these scenarios. That is what happens in what we call simulation, and simulation center is a very strong growing market. There are about 3,600 medical schools globally. Within veterinary medicine, we see quite strong growth actually. Many people bought their pandemic puppies, and the veterinary market is growing also really nicely. Obviously, the veterinarians also need to learn medicine before they start to treat their patients, the animals. There are about 1,000 simulation centers. As I mentioned, this is a more rapidly growing market than the medical schools. And at the moment, if I look at our offer, we estimate that we have an opportunity to get about SEK 0.25 million from each of our customers today as a subscription, which means that the serviceable addressable market just within this segment for us is well over SEK 1 billion for a year. On top of that, fortunately for me, we work also very closely with the hospitals. And as I mentioned before, the medical students, they won't be done learning when they graduate. So a larger and larger part of the learning for health care professionals today happens in the context of the hospitals, maybe when they are residents, but also when they are specializing or when they are specialists. There are about 3,000 teaching hospitals globally, 1,000-plus only in the U.S. where Isaac focuses. This adds, if we assume a similar revenue per customer a year, SEK 800 million per year in service of addressable market only with our current product offer. Finally, I mentioned they need to continue to learn. Actually, the medical education -- continuing medical education market is growing quite fast at the moment. And it's, in total, estimated to over USD 12 billion -- or estimated to grow to USD 12.0 billion by 2027. There are about 10 million doctors in the world, and I've heard more than one of our current users of our PACS and 3D asking to get access to our educational solutions as well to buy their own personal subscription. At the moment, this is an untapped potential, but it's a rather large such. Let's assume we can get each of these doctors to pay us SEK 500 per year to access the tools that I'm soon going to introduce to you is that, I will say, the largest addressable market for us within medical allocation overall to tap the potential of the learning needs of the already graduated medical students, the doctors out in the hospitals. All in all, we estimate our serviceable addressable market to over SEK 3 billion, just based on our current product offer. And on top of that, the value for a company to really position itself amongst their future users. You know that maybe Adobe and other large tech companies, they really put a lot of emphasis on trying to get hold of the user well early on in their careers. Going to the university setting as at some companies that I know of valued by a factor of 10 per dollar because they actually create brand awareness and they create brand loyalty with the users they will have in the future. We used our tools within education to position us as a really exciting company. It's one of the best ways I think. You may see outside in the demo area, it's one of the best ways to understand what we're doing as a company. For many of the medical students that have been using our tools, it was the actual reason they chose to become a radiologist or pathologist because they found that our tool that they would eventually be able to use in those specialties were so exciting and intriguing. I think for us, as a company, on top of the 3 billion per year market potential, I would say, brand awareness and brand loyalty is an important reason for us to work with this strategically. The goal for the business units is to try to use our position working both in the academia and in the clinical space to narrow the gap for the students that want to come into the clinical reality well equipped, to narrow the gap and create a bridge between the academia and the clinical setting. And that's where we have a very unique position with our technology and with our company. Because it's proven that the use of medical images, which is our core competencies within imaging, the ability to see the world's leading technology that can visualize the human body in various ways and disease, our customers have proven that with the research, they are academia, they will want to have scientific evidence of it. It's proven that the ability to do so, in this case, see an embryo, helps the students learn faster, learn better and learn in a way that makes them analytical and learn in a way that makes them capable of learning also when they graduate. So our medical images are the core of our product. We deliver all of our products within medical education as a cloud service. This is our education portal. In the portal, we have collected throughout the years, together with our hospitals and also our universities, a very unique library of clinical content, medical images that each university and each university teacher would never be able to find themselves. We've gathered that and makes it all available in the cloud portal for all of our customers, and that can be accessed both for the teachers and for their students. Combining that with our state-of-the-art visualization tools is something that provides a platform that we don't have any competitor out there that can even closely match. Our current market position, we have customers that are in a variety of different categories. I mentioned before, universities simulation centers, veterinary education. One of the most exciting opportunities for us is to put our tools directly in the hands of the students. And we see that more and more on medical education is actually self-directed. It's not enough for the students to learn in school, they also need to learn when they get a home, study for their exam, and they can now access all of these tools and this material online whenever they want from wherever they want. This is one of our huge opportunities, I would say, to continue down that path. In terms of customer, we have customers in about 60 countries today with our educational platform. We have a large presence in Europe, North America, where, obviously, with the rest of Sectra is also very present. But we also have a big installed base in Asia. We have a big installed base in South America. And one of the benefits of our distribution model is that it's not that difficult for us to deploy our solution in any new country. So we're active in about 60 countries today. Usage-wise, all of us talked about customer success management and the importance of driving usage. Our price model is directly correlated with the usage. How many students and teachers are able to use and are using our platforms in the university setting or wherever they want? We've seen over the last 3 years that we've had a growth of about 84%. We're almost doubling the usage in 3 years. This has resulted in also a growth of monthly recurring revenue. All of our revenue is cloud recurring revenue and has been over the last year. We almost doubled that in the last 12 months, and we see that this trajectory is just continuing. So we're seeing that there is a great correlation between usage and also the growth of revenues. When it comes to future opportunities, where does my focus lie at the moment? Well, I had a foot with the imaging IT and the hospital side before. So that's obviously close to my heart. But we see that actually our opportunity with our very sophisticated tools for that are even relevant to use for the physicians and the graduated students makes it possible for us to actually go outbound in the circle. Starting from the medical universities where, for instance, in Sweden, all of the medicine students get an account to education portal today. So all of the doctors in Sweden will have experience from sector and hopefully like it when they graduate from med school. This is the starting point, but we see that we have a very good opportunity to provide value in the hospital teaching setting. And also, as I mentioned before, to the already graduated doctors. Unfortunately for me, I have colleagues out in the hospital setting. The imaging IT and orthopedic solutions are already out there. So I see that we can both create a position within those segments of the hospitals that can be leveraged by the Imaging IT and Orthopedics business lines, and hopefully drive some sales of the clinical systems. But equally important for me to drive my business is that those positions with the hospitals creates a huge opportunity for me to also complement our footprint with those customers with an educational solution, and that's the synergies that we start to see more and more of. And that's the potential I would like to focus on moving forward. So we have an opportunity to act in all of these. And I would say, as a company, we're the only one that fits with the foot on both sides, and that's the synergies we've tried to exploit. Thank you.
Lisa Everhill
executiveThank you, Johan. And as with Gustaf, Johan will be upstairs later during the lunch and show his products. And you can ask more questions. And he will also be part of the Q&A session after Torbjorn has presented our newest addition to our greenhouse, which is genomics IT. Welcome back on stage, Torbjorn.
Torbjorn Kronander
executiveSo we thought it was better use of Fredrik Gustavsson's time, who was mentioned in this area that he actually makes the product. So I'll do this for you in a brief way. So genomics IT research. What do we do in this area, especially in genomics IT? And why are we starting up something outside of imaging? The background is that this is mainly about cancer. Cancer cases are growing and growing and growing. More or less all of us will get cancer, if we live enough long, not all, but most of us. Just a matter of time. Sorry for that depressing news, but I don't think it was very new to anyone else. But it's a growing concern and it has to be dealt with. So transformation. There's a huge transformation in cancer care. Now 40, 50 years back, you got cancer, you're most often died. There was not much you can do about it. If it was very easy to surgically remove, you remove it. Some miraculously turned healthy, we don't really understood why. And that was the situation. But now -- and then you introduced a lot of chemo and you had radiation coming on and surgery got better and better, so it was treatable. But if I went in there with a prostate cancer, and some other men in here went in with a prostate cancer were treated in the same way. Someone died. Someone didn't. And there was it if you like it or not. Now the big change in cancer care is personalized medicine. First medicine is that you don't treat 2 patients the same way. You measure the cancer. Some cancers can be treated in one way. Some cancers can be treated in another way, and we have seen incredible improvement in cancer survival. Maligna melanoma is a skin cancer. Most of us, at my age, know at least someone who die from it. I know 2 or 3. If you got that in the old days, 95% of patients did die within 5 years. Today, they survived, 5-year survival. Maligna melanoma is 60%. 5% to 60% that's amazing. That's by immunotherapy and first dose medicine. Now it requires accurate initial diagnosis, but also continuous monitoring because as you had now had many treatment, you treat different people in different ways. You need is -- you need to know if the current treatment works. After 2 weeks, it must -- something must have happened or you changed to another treatment. And that means it becomes continuous monitoring and diagnosis. What happens? Well, and then after you're healthy, cancer very seldom goes away. It's still a risk to -- that it comes back. So you need life of monitoring. And that means that the agnostic will be used many times for each cancer patients instead of just initially. So diagnostic will grow much faster than therapeutics, much faster. Diagnosis growth in cancer care is a tremendous growth. We also see that in radiology departments, a very large portion of what you do in a radiology [indiscernible] is monitoring cancer -- monitoring cancer? Does it work? Does it? Is it shrinking? Is it growing? So cancer is transformed from acute deadly disease to a chronic disease. We live with it, most of it. Many die, but not as it used to be. And genomics in cancer care, what's happening there? Well, mutation in order to really find the treatment that works for you or you, we need to know the germline genomics. That's your inherited gene or DNA. There are some mutations that are inherited. Most of you might have heard about the BRCA gene. If a woman has a BRCA gene, a mutation, she has an 80% lifelong risk of developing breast cancer or ovarian cancer, 80%, if you have that gene. We don't get it as men, but we progress it to our daughters. Really serious. You can find it by a simple test of that mutation. You also need to monitor the DNA genomics of the cancer because one of the reasons with cancer is that the control mechanism when you multiply cells happen, doesn't work. There's no errors checking that works anymore. So the cancer can mutate -- some cancers mutate everything -- every new division of cells you have. So it become crazy. We have different DNA in every new development of the cancer we have. So you need to follow this over the treatment time and see. Very often you begin treatment with one treatment that works for most of the cancer cells, but 1 or 2 it didn't work for. So you kill off all the ones that you are sensitive, but the 1 or 2 that is still remaining have another mutation. And guess what happens? They, of course, take over. So you can have initial treatment for cancer in the beginning and completing another 1 after 2 years, 3 years. And you need to see that, and that is done by continuous DNA testing and genomics of the cancer. Many thousand mutations -- sorry about the spelling there, needs to be handled. And today, 5 years ago or even 15 years ago I would say, there was like 5 different mutations and most people had it in the head. Now it's thousands. No doctors can have it in the head, and you need to handle that. The proportion of cancer that require genomic analysis is increasing. Now I need speed up here. I'll talk too much. Workflow of genomics is closely, closely related to pathology. It's molecular pathology and the pathologies use some cancers to genomic and analysis. It's increasingly complex. More and more mutations. No one can have it in the head. And it's a huge growth. It's time and it's been done with research tools before. It has to become industrialized, and that's where we come in. That's where we come in. We are a production company. We oriented powers clinical production in health care. Industrialization is a very good thing. Sounds cool and cold, is not? Is repeatable, high quality at a low price. That's industrial. And genomics now is in a phase where research has to be obsoleted and you're needing industrialization in the process. So what we do in genomics, we built -- we saw this coming 5, 6 years ago. We began recruiting bioinformatics. It's a special kind of IT in between biology and informatics. And they are educating different parts and be mostly hired by the pharma companies. But we build staff and knowledge over 4 years. We look for our customer. And all of a sudden, in the University of Pennsylvala, one of the most famous university is all the United States, they have an incredible explosion of a genomic analysis. They built a home build system, but it was not industrialized. It was not in production system. They came to us. They are a radiology customer. They will become a pathology customer. Already got the orders, not implemented yet. They wanted also genomics. And now we had a paying customer, and then it's when we act. We don't want to do things on our own. We too often make something completely useless. If we do that, we need a customer with us in the boat. It has potential to significantly improve cancer care because the speed is also in essence. Now cancers are not still. Plan to go live. We have a product together with them, then we'll take it into clinical use when we're done, and the plan is to have it available for them to use in 2024. And then we have an extremely interesting situation, one of the most prominent universities or hospital in the world working with the system, and they know what they want because they build something in before. Massive interest from the market. Fascinating, when we made the press release, we don't have a product yet. We are developing it right now. But we have a very large interest for it. And this is a picture of the university, Pennsylvania in Philadelphia. This effort have built themselves. Very good, well done. But in an environment that is not really organic. There's no service people, is a system by bill, if bill quits. Well, it's a problem of university, and they know that. But they know what they want to have. So we need to make that into a live reputable normal serviceable product, working closely with our other systems in cancer care. Current situation is a good solution, poor integration with other IT systems, lack of review in the sequencing lab. Hard to find all testing results, limited access to multi-structured information. It's a myriad of mixed system. They're using all the different sequencing equipment and stuff that is equivalent to the X-ray machines in [ PACS ], but they're not connected. It takes too much excel to move things in between. And the growth of their number of exams is 30% a year. They had to solve it, and they came to us. Current solution is great. It's homebrewed, but it's homebrewed. Depending on people, no formal service, lack of security, audit tracking things that are needed in clinical systems. We are building it, but we have complete to build towers is what they need and develop the needs. [ PolyVision ] is -- have an integrated pathologist workflow, completely integrating pathology that we have already in many places. And the new business innovation department, we built, we started partner because the growth and the need was so large. We have 3 PhDs in bio genetics that we hired over the last years. 1 PhD student, 4 developers is led by Fredrik Lysholm, PhD in bioinformatics himself. Also a very good programmer, which is a nice combination to have. And the goal, of course, is a clinical product ready by spring '24, highly efficient workflows to cope with incredible growth of need in the hospital's integrated diagnostics and tumor board, which is where you take decisions on cancer these days. And scalable a number of examples, a number of variants that's all the mutations you need to keep track of, and the number of hospitals and the partner work together. So it's similar to what we do in PACS, but for genomics now. It's a huge potential going forward. But, again, the -- it might fail. Sometimes it fails on these areas, but sometimes they go very well. And we are enough with 1 out of 5 of these tests to go well, but this looks promising. The average growth in genomics that we estimate right now from the market is 90% annual. I would just mention what we do in research at the very end of this. These are different I showed that before. These are our greenhouse products. Some of them fail. We had a wonderful product for osteoporosis. Probably one of the best ideas we ever had. We had to shut it down. It was impossible to sell it. We have digital pathology came from research. We have education, who came from PhD dissertation, that our research may did from the beginning for very fast visualization. We have orthopedics, IT, et cetera, and research -- our research people is now 8 people. They work closely with our other business lines. As I said, education came from there. Orthopedics have all the time interaction with research. Imaging IT pathology came from there. We moved and we spun off mammography to -- with solar to Philips actually. So this is what we do in research. It's very closely related to genomics IT, who came up there as well. So that concludes the report.
Lisa Everhill
executiveExcellent. Thank you. At this point, I will ask Gustaf if you want to reenter the stage, and I'll open up the room for questions about our business innovation operations.
Unknown Attendee
attendeeThis is first about the medical education. In my day, we launched surgery on the patients going and working along, so to speak, which is -- not over that's satisfactory. Now I'm convinced that your devices are excellent, but you need them enthusiastic educationer that cease to that, this are utilized in a good fashion. How do you go about to see that?
Johan Carlegrim
executiveSo I would say you're absolutely right. I mean, in often cases, it's a quite conservative user group. Professors of the university are not always the ones that jump on board with the latest and greatest amongst the first. So that's very true. At the same time, I would say that that's one our key focus areas to make it exciting for all the different user types we have. I mentioned the students before being an important user group for us because when the students start to demand these types of tools, which has happened amongst a number of our different customers, they have pushed the decision-makers of the university to invest on our tools for their use, even sidestepping or bypassing the educators. So I would agree with you that in the general scenario, we need to convince all of them. We do that by making the tools easy to use and really clear in how they provide value and make the lives of the teachers easier. But we've also examples where we have necessarily not been able to commit with the educators, but have been able to convinced the students that, in turn, have made our products get a foothold in the university. So I would say we can work on multiple fronts with that sort of movement towards our software.
Unknown Attendee
attendeeAnd then one question on genomics. I'm not quite sure I understand what you do. I suppose that you are not doing the DNA or RNA analysis, you are putting together the data that someone else gathered -- mixed up or gathered. Is that it?
Torbjorn Kronander
executiveWe do the selection first. Integrated with pathologists. You can tell what part of the slide is going to be sequenced. You don't sequence every slide, it's the tumor sensible sequence. How many of these you said to DNA sequencing? Then it's done by some other companies' equipment. It's very similar to radiology in that aspect. We take care of the data. We also have interface to the databases. There's 1,700 current images they keep track of. And that depend -- influence medication or treatment in adjusting them, is too much to have in your head. We have interest in the databases. We present the mutations on the tumor Board as a decision tool for the tumor Board is a lot of different doctors sitting together deciding about treatment, and we can assemble and make the information readily available for that tumor board. So we keep track of images, which is -- and it's too much to handle manually on small notes, et cetera today.
Unknown Attendee
attendeeOne question to each of you, actually. So I'll start with Gustaf. Is it possible to give a figure for your penetration of this solution for the current pack users today? And if they don't use the Sectra product or a competing available products?
Gustaf Schwang
executiveSure. I mean, in general, what I can say is when we are selling packs today, and we do have an orthopedic department. It makes so much sense to have an integrated system in the workflow. And now also, as I've mentioned, the solutions for the MSK radiologist is the same patients to have that on the same platform makes a lot of sense, which gives us a unique position, a unique selling point, so to speak. There are other manufacturers of preoperative planning software out there. We, of course, consider ourselves to be innovative and technology leaders in this space. And also by having this combined and bundled solution, we see a great competitive advantage.
Unknown Attendee
attendeeBut it's not used, I guess, by all orthopedic departments that have Sectra packs today. What's the reason for not using it? They want to do it manually or I don't know?
Gustaf Schwang
executiveIt could be legacy that they have been using previous systems or still are. We see alot of replacement of those. And we're certainly growing our presence.
Unknown Attendee
attendeeOkay. And therefore, you won -- you showed the slide of recurring revenue. How much of your sales is recurring today? Is that all of it or is recurring a smaller part of?
Gustaf Schwang
executiveIt's definitely growing to become the majority of our business, but it came from a lower level a few years ago, but it is definitely going to be the main business, the main part of the sale.
Unknown Attendee
attendeePercentage?
Gustaf Schwang
executiveI don't know. Do we disclose that?
Torbjorn Kronander
executiveProbably, we shouldn't. It's a significant part and is growing, and we haven't disclosed the percentage. We can't do it either.
Unknown Attendee
attendeeAnd you showed those different customer groups. Is it even split between these 3 or what of the bigger?
Gustaf Schwang
executiveI would say that the core of our installed base resides in the medical universities today and the simulation centers. I would say that we see a lot of untapped potential in the more hospital close education. So that's what I said in the end there. That's where I see we have a lot of room to grow, but most of our installed base today are in the university setting.
Unknown Attendee
attendeeAnd then for the genomics IT projects. Are you ever of any competing similar type of projects out there?
Unknown Executive
executiveNo one that came to pathology. We are -- we became a thought leader in the cancer diagnosis field. We invited to scientific meetings to present what we do. There's no one who do digital pathology and radiology and also genomics in the same system today, not even radiology and pathology in the same systems. We have been reselling both, but then it's two systems, and that's not good for us. Now genomics were allowed. There are a lot of people, a lot of pharma companies and medical equipment companies like Roche and these people, they want to do it, but they're not IT companies. And they do not have different pathology in the same system. We are workflow. We're industry-oriented. We need to prove to the customer they become more efficient because they need to do more and more with the doctors they have. They cannot find doctors, and that's where we offer. And right now, there's no one else.
Lisa Everhill
executiveThank you to all of you. And you will be, as I mentioned before, here doing lunch. If you have additional questions, you don't want to ask in the big forum, you can go ahead and do so.
Marie Trägårdh
executiveThank you, Lisa. My name is, as you said, Marie Ekstrom Tragardh, Head of Sectra Imaging IT Solutions. And I will say it's great to be here. And whom I then? Well, I have been working at Sectra for 25 years now. I guess I'm one of the oldest employee we have even -- Torbjorn is, of course, older than me. So I started at Sectra '96. And in fact, i started the Sectra communication building crypto products for the private industry. My background is in computer science and health care. And I have interest in both, I will say, because IT is something that is -- one of my main interests. And you work a lot when you have position as we have and then to do something meaningful while the time you work is super important for me. And I really think I can combine these to my interest with my work in life and health care. '99, Sectra acquired a company, a risk company, Radiology Information System in Orebro. And at that time, I became the President of that company. And since then, I've been in different management positions. 2011, Torbjorn decided that me to join the product divisions together with all the country operations because it's quite easy that you create silos. And as you've heard, culture is super important for us. So we want everyone working for us to strive for the same goals. That's why we put together the computer divisions together with all the country operations. And I got the honor to become a manager for that division calling Sectra Imaging IT Solutions. At that time, we also saw a trend in Scandinavia that our customer wanted to have more kinds -- different kind of images into their archive. And that's how we also, at that time, entering the enterprise imaging market. What I will talk about today is pretty much the same, again, that's the other half. Although I will dig a little bit deeper into how we are organized at imaging today. As we said, we have our product and service department. That's the headquarter where we build our product. We have the product management. We have the product development, and we're also running our cloud operations. That division is, or part of our of organization must be [indiscernible]. And then we have sales and marketing. We also steered that from our headquarter, run by Fredrik Gustavsson, to make sure that we're selling the same solution, not promising too much and have control over our sales funnel, what we do in there as well as our marketing. Our partner organization also belongs to Fredrik's organization. And then we have our newest part, and that's the customer success management organization. We think we need to do it the same -- We work in the same way globally. That's why we have a global matrix organization, led by lean shopping. Otherwise, again, culture is super important. We need to work with a customer the same way in all countries, and we need to have control and check that we are going okay with customer satisfaction. Thus we have created that department. So these 3 parts create mostly the headquarter. Then we have subsidiaries out in 3 regions, and we have North America, Scandinavia, and we call it Rest of the World. That's our 3 regions. And that's a way of us to have control. It's easier to have 3 regions than to have 11 spread subsidiaries. In North America, Canada and U.S., and Isaac, he will tell us more about U.S. And I will tell you a bit about Canada. We have Scandinavia, our home market, where we have Denmark, Norway, Sweden. Finland is handled by one of our partners. And then we have something we call Rest of the World. There, we have Australia, New Zealand. We have Benelux, that's Holland and Belgium. We have DACH, Germany, Switzerland, Austria. Portugal also handling parts of Spain, and then U.K. So this is countries where we have our subsidiaries legal units. But the one who really decides here is the customer and to take -- we are a customer-driven organization. Whatever we do, we do it together with a customer. We don't invent anything behind the desk and in shopping without interaction with our customers. So customer is key, and that's our core value, I would say. We also have a vision and image saying that in every fifth year, we will double the number of exam we do. And we focus as Torbjorn said, to the diseases that creates the most burden on health care today and thus cancer diseases and the old man's disease. To be -- the close to the heart of our employees, we say that every fifth year, we doubled the number of patients we have because that's closer to your heart than just a financial number. To be able to control that and running in the same direction in all our subsidiaries, we are almost 900 people, around 1/3 of them in the headquarter. The rest is spread all over the world. So it's super important to hold us together. We had 3 goals. We call OKR because that's the methodology you're working with. There is number one, build a sustainable growth. Every company want to grow, but we just not want to grow. We also want to do it sustainable and have control. Customer satisfaction is key when we grow. That's why the goal lead the customer success that we check way we work with the customer and also has been going in the right direction is super important. And then, of course, cloud. Cloud is coming and cloud really help us to facilitate the other 2 goals. The growth strategies we have at Image, most of you maybe know this, of course, we aim for organization with high production. Usually in these clusters, because this fusion becomes more and more regions or is cluster of private hospitals in the U.S., they have a university hospital in the middle. That's not always the case, but that's usually the case. The market today that we're looking in is, of course, replacement market because most departments are already digitized couple of years back. And also, the consolidation trend may open up a lot of new procurement. And this is really the case right now. The way we work with cloud and the way we do our offering, which Fredrik will tell you more about, is something I will say it's a true Software as a Service because we take care of everything for the customer. They don't -- they just buy a service. They don't have to care about anything else. A lot of other vendors then you have to buy bit by bit, but we take care of the whole solution. And that's something I'm proud of because I think that's really best for the customer. We focus on expansion in Europe and U.S., where we have our subsidiaries. But if we go outside that, we work with our partners, which we have spread globally, and I will get back to that as well. So this is the growth strategies. This is the fundament that we can grow. This was something that was created a sector many years ago, the foundation and architecture our platform, our enterprise platform for all ologies, where we have the core functionality, handling our archive no matter if it's on-prem or if it's in cloud, if it's our packs or DNA, where we can have the tools to integrate the EMR system with different patient IT system, or what they were needed, where we can handle private integrity, which becomes more and more important in today's society. As you heard Magnus talking about. Unfortunately, we handle workflow management because there's a lot of integration, and there's a lot of workflow, and I will get back to workflow because to provide our customer, our end users with efficient workflow is super important for today's health care. And then, of course, business continuity. So this is the foundation of where our product relays on. And then we started with radio imaging a long time ago when tumor was I was almost not more on them -- kind of. Orthopedics, as you heard, with the templating, was also early out. Then we continue with breast imaging and pathology. And you can already see here the trend in radio imaging, breast imaging and digital pathology is all cancer care. It all goes together. But then to be able to deliver a full enterprise suite, you need to have cardiology. So that is something we have invested in and are investing in heavily to be able to have a full solution for our customers when it comes to cardiology imaging. Then, of course, to catch images, it could be a video for a third -- Theater -- operation theater or there could be a for a skin or whatever, you can do a lot of image capture, of course, and ophthalmology, our newest baby, eye care, I would say, and then, of course, genomics. This goes hand in hand. And to be able to have all images available at the same time and have workflow going seamlessly to this, our platform is built for this. And so it has been for many years. Then as everyone knows, AI is coming, how can we use that in our platform? Well, we have chosen strategy and a platform we call Amplifier Services. We did that just before the pandemic, where we had a cooperation with an adversity in Holland, where they have built a platform, and we have continued developing that platform, where you can add on AI apps. The apps we choose to have is can we do on our own or we do it together with the customer? So we're finding out which AI app will be most useful for them, what AI apps can help them in their workflow and in the daily life. And then we test apps -- we integrate that in our platform, and we take care of everything concerning finance, invoicing and everything like that. So the customer just have to start using it as a service. They -- our AI applications are seamlessly integrated into the workflow because we strongly believe to be efficient if you're going to use AI and you need to go to another workstation, start up an application, and images there, that will be difficult. It will take too much time. That's why we have integrated it into our platform. So this is our way to get use of AI, and I strongly believe that this is a very efficient way for our end users to work with this. What's happening then? Well, as I described, our organization in the beginning. And we have changed it. We did a quite large reorganization 2 years ago, and that was, in fact, the first reorganization we have done since 2011 because we believe we should not change too much too often. But what we saw, of course, is our customer is going from on-prem. That means to have the most of our customers had their hardware they acquired -- they both the hardware themselves. They upgrade the system. They took care of everything, and we have a lot of different environment to cope with. That's what the situation before the pandemic. Today, we have cloud. And I will say most of our opportunities in our sales funnel is about its cloud opportunities. So that's the direction we're going. And then need to change our organization accordingly. So this is how we look before the pandemic, I would say. We were a traditional heal organization, where we have a large support organization working with many customers. We have a deployment organization installing at many customer sites. That was highly organized. But when you grow and also when you're going into cloud, you have to become the customer's IT department because they don't have anyone on their own anymore. We are delivering the services to them. So we need to know much more about them, and we need to build a close relationship. And that's really hard to do if you meet with new people every day. That's why we form more like a DevOps optimized organization where we have pots and groups, et cetera. And one group working with a cluster of customer, then you get to know the customer. You know the needs of them, you can understand where they're going, you can help them, and they feel safe. and we build trust. So that's the way we are working. And this is also feedback loops between our headquarter and our pods out in the countries. This is super important to be able to understand what's going on there and also that the customer feels that they have a relationship with us that we are a true partner for them. To be able also to handle these parts, not every pod doing on their way, we structure this in our customer success management, meaning that we have one way of working with a customer. We have a structured way or communicate with our customers saying that each of these pods should have monthly meetings for them, quarterly meetings with them, building reports so they can track their tickets. We're building reports, so they can track different performance metrics. So we make sure that we handle our customer in a very professional way. This also means that we can be much more proactive. We can see if the customers are using our products in the right way or have they missed something today when the customer are responsible for upgrades and new themselves, it can take up to 2 to 3 years before our new products get in use, but now we have control in our cloud organization because we do the upgrades, we make sure that we get out our latest releases, and we can also see how our customers are working with our products? Is there something they don't understand ? Is that something they don't use? And of course, what we aim for is that we should see trends in their environment before they see it, so they don't need to call us. We see it already. That's the direction we're going when monitoring our systems. So that was a bit about our -- how we are organized and to check -- I think Torbjorn has mentioned most of this already to check that we are in the right direction. We have this class surveys. And I was in Utah, where Class Institute have their headquarter. And got the report together with Isaac and his team, "Oh, what goes right and what's the goes wrong?" They Interview hundreds of customers every year, and they tell us trends. That's something every vendor can get. So it's not only we. Well, they say, "Well, this is a trend we see. This is a behavior you maybe should change, et cetera, et cetera." And this started over 2012 when we got our first best-in-class where they said to us, don't -- shouldn't just sold the ticket, you should sold the customer problems. And we'll listen to that. A couple of years back when we have got some of these best-in-class rewards, they say to us just because you're #1 in class, you have to be humble and don't drop the ball. And that's something that I present to our organization and say, "Hey, we are #1 here, but if we have to stay humble, we can't drop the ball because we just, at the moment, are best-in-class. So that's how we work with culture, and that's how we work with class. So that's what a lot about asked. Let's go to the next part and that's the current market position. What we aim for today is to have more than 50% of the market in the segments we target and in the countries where we have presence. That's what we aim for today. And to give you some examples, as we said, we're targeting to double the number of exams in 5 years. As you can see here, it's going better than we have planned for. So we are way above that. And the other one, this is the curve showing how we use our universal viewer or our end users, the referral clinics use our referring the referral physicians use our universal viewer and also how our diagnostic viewer is used. So you can really see the trend how the -- we have a huge increase of usage. And I'm quite convinced that this will be even steeper nearby. This is another tool with super [indiscernible] is the Image Exchange portal. And this are supposed to look like U.K. Anyway, in U.K., we have all public institute connected to Image Exchange portal. And that product is a product coming from a very successful acquisition, which we did around 10 years ago, something like that. Burnbank -- there was a company, a small company in U.K., who have developed a product on -- because it was a local development asked for by NHS. And we bought that company acquired a company about 10 years ago, we have further developed this product, of course, is now running in the cloud. in a cluster solution. That was not the case when we bought the company, but we bought the network in this case. And we have developed further these networks. And now every public hospital are connected. And you can imagine how many images and how many patients exams is going to the whole country. This seems quite natural, but this is not the case. I would say in most countries and regions, even inside Sweden, there's a problem transferring imaging between different systems. That's a real problem. And I can also imagine how many life we have saved by handling a trauma from Scotland to a doctor in London in a quite easy way because this is very easy to work with today. This is also connected to patient portal, as you know, patient demand increases, and they want to get part of their journal and their history. So patients can also go in and check their images in our patient -- in the exchange portal. Today, we have almost 1.5 million users. That's quite cool. If you go into our other segments then. Scandinavia. We are a market leader in Scandinavia. That was a home market. We also last year won region capital of Denmark, which, of course, opens up for more growth in Denmark. We're still growing, though in all countries. That's because of the sector one, where our customer can broaden their portfolio. If they don't have pathology, they could just add on pathology the same platform or cardiology or what they need. So even in Norway and Sweden, we grow a lot. Just a comment here is that in Sweden, last 5 years, all new sales has been cloud-based, but that's our private cloud, not a public cloud because of GDPR, you're not allowed to have a public cloud yet in Europe. If you go to rest of the world, where we have gathered other countries, except for North America, we are a market leader. And we're still growing in United Kingdom, Iberia. Iberia is both Portugal and Spain, and in the Netherlands, especially in Belgium, and that's very nice. We're expanding in rest of the countries. Switzerland, Austria, Belgium, France, Germany, Australia and New Zealand. Then the highlights for North America is going fast now, but I have so much to tell you. So I have to. And I'm really proud of what we're doing. U.S. is what Isaac is heading. We have been there a long time. '98, we started it up. And today, we have 57 multi-site health systems, and that's quite cool because the system, health care provider, they're not small. And this is Canada and Canada was earlier belonging to our organization in U.S., but since 2017 is its own units, so we should be able to focus on their needs. And we see a really strong growth there right now. The whole market is up for replacement, I would say, in Canada, and that's cool. These 2 countries cooperate a lot. So we're looking at North America as one region. In the countries where we don't have presence, we work with partners, as I said before. We have today 20 partners globally. We are quite picky when we decide who to work with because we really want the culture fit. That's super important for us. If it isn't -- if the culture doesn't match, we shouldn't go with that partner or reseller. They could differ to what kind of partners we choose. Some of them only works with pathology, some of them some of them could take the whole enterprise imaging suite, so that it depends on the partner, of course. And in the market where we think there is an opening for us or a gap, so we can come with our solutions and fill. The opportunities really will be facilitated by cloud because when we have a cloud solution, that core is installed by a group of people in Sweden. So we can have control over the installation. And then the partner do the deployment, they do the first-line support. They do the running operations, but we have control over the core of the installation. And thus, the same for our subsidiaries as well when they have on-prem solution when customers own their own solution, each solution, each size looks different. So this also opens up better way to provide product support because we have not that -- we have more similarities in our sites than we had before. Competition then. There's something usually the finance market ask about. We have, of course -- and I have divided into 2 parts: 1 local competition and global competition. And if we start with the local competition, we see most of our local competitors are active on only one or a few markets. The variation in portfolios could be different. Some of them are only competing in pathology, some are only competing in radiology. It depends. It's a variation there. We also see that some of them are being bought up by private equity companies, and then they try to put together different companies into one. That's a challenge to do. We know that. And some of them we see suffering from this. Short term, we believe that being a true SaaS vendor working with the broad portfolio we have and the close relation with our customer is our key differentiator. Absolutely, and our strength. There's a big step for this -- for most of these local actors to become a global actor. So because the step from going locally to global has increased the last year, I would say. There are so many new security and governance hinders on the way. And if you take, for example, running a cloud operations. There's so many roles you need to have and fulfilled. That requires a lot of resources to be able to commit to the local governance rules. So that's why we think the hindering from being a small local actor to become global has increased quite a lot lately last year. When you look at the global competition. We see the big ones, they mostly the old modality vendors and [ excellent ] companies. They are active in all markets, more markets than we are. They have a very broad offering. But what we have seen lately is the split that they go into separate health care units as GE did lately. Short term, we're still strong in competition with them on the market where we have presence. We also believe that this has shown to be the truth, customer satisfaction being adaptable and also that we can act quite fast if there's something that is needed for the local market. And many of these large vendors losing market share. I think I hope of that. Bundled deals also could be something, but I will also say here, that we can also work with scanner vendors to bundle deals for our customers. Future opportunities then, what do we see? Well, Torbjorn, I think, mentioned most of this. Health care has a source strange. AI and better workflow will be super important. There's a lot of legacy system out in the market, which is just waiting to be replaced. IT security drives consolidation and moving to the cloud. The market trends today, you see the consolidation continues Digital Pathology is really taken up. You can see our press releases, both in Scandinavia, U.K. and now in U.S. Financial pressure drives efficiency again, brilliant workflow, super important. And Sector 1, which Fredrik will talk about, enables a true enterprise imaging. Our way forward, as I explained, to summarize it. We're going for a global organization. We truly believe in customer success management. That is the key customer satisfaction without that were nothing. Sector 1 cloud will be important, efficiency and best practice with these components and working and staying with what we believe in, in our core values, we are geared for success. But most important of all that is close to all our heart is the patient. As long as we can build product that is good for the patient, I think we will have a good future.
Unknown Executive
executiveSo the good part about coming after Maria is that she's done a great intro into the business that we do. I obviously represent the U.S. country operations in the U.S. market here. So my intent is to provide an overview in this presentation of how the broader imaging IT business translates into the U.S. market, the piacularities on the market, the things that we're addressing and really focusing on that are both unique to us, but then also aligned with our broader global strategy. So just to start out, who am I? So I am, as Maria and Torben are the longest-serving members of the group represented here. I'm probably the newest member of the group represented here in this group. So I joined Sectra in August of '21. So I am a solid 18 months into my tenure here and moving very quickly. My background, so I didn't mind and got graduate work in mechanical engineering actually. I had designed and built racecars and had a lot of fun with it. However, even before that, my entire career going back to when I was 15 working at Xerox doing Six Sigma work, has all been focused on IT, high-performance computing and image processing applications. For the last 15 years, I have spent most of my time and effort in the defense and intelligence industry in the United States actually. So some really strong interesting synergies and overlap with the communications side of the organization here. Previously, one of the things that actually attracted me most about the opportunity here at Sectra, was my previous opportunity. I led the U.S. organization for Swedish-American joint venture called Vricon which was a project between Saab and an American company, where we've focused on global scale automated production of extremely accurate digital twin technology for interesting activities. For me, I'd like to describe it to people because not everybody really understands the transition coming out of the defense and intelligence world and coming into the health care technology world or the life sciences world. For me, from day one when I started talking to Torbjorn, getting an understanding for Sectra, it felt extremely natural. At a technology level, being an image processing person who focused on pioneering some of the early applications for broad-scale spectral analysis for the DoD and military. The image processing, core technology side of things is actually very similar between the 2 domains. The best developers I've ever hired throughout my career, either came from the health care world or they went to the health care world, without a doubt. At a business level, the level of regulation and bureaucracy across the market is very similar in both domains as well. It's really just a question of trading satellites and airplanes as sources for imagery down to CTs and MRIs and everything else that we can find. For me, it's been a fascinating transition into Sectra, and it's been one where not only have had the opportunity to learn a lot about the market. But I've also been able to bring a lot of my expertise coming out of the small, very active bleeding-edge technology business world, where growth and scale and enterprise deployment and cloud scenarios has been kind of the bread and butter for my life. And that's really core to where Sectra particularly in the United States market sits today. So, U.S. country operations. So we are the largest sector imaging IT business unit. We, as an organization, primarily focus all of our efforts on delivery and support at large. So we are the arm of the organization that takes the core technology that's developed by our headquarters. And it's our job to get it to the clinicians as quickly and as big scale as we possibly can. So we represent a market that is not only large but also rapidly growing. And we are in a position in that market where we are very rapidly growing our market share. In addition to that, we're also in a place with the broader market where there is a very active transition ongoing from the kind of legacy enterprise, capital software procurement models into a more modern, streamlined and efficient SaaS and then ultimately, a cloud-hosted SaaS model across the board. So for us, our focus is within the broader imaging IT market in the U.S., our focus is on production hospital organizations. So our sweet spot from a product market fit perspective, really is today centered around these relatively large academic multi-site health systems. Ultimately, that product market fit extends beyond those kind of that tier of traditional academic medical center -- academic medical centers, but also extends out into the next tiers of larger integrated delivery networks and the large for-profit commercial multi-site health systems as well. So for us, in the U.S., the overall market size is roughly SEK 20 billion or USD 1.75 billion in today's terms. And it's a market that similar to Canada is very ripe for replacement in these existing health systems for sure. So for us, our goal as an organization are very simple, ultimately and very focused on creating an organization that can scale to meet the demands of the market. We are extraordinarily well positioned and have been. It's taken a lot of work to get to where we are. But the combination of the market forces and the very active replacement market that's out there plus our position in that market leave us a huge opportunity in front of us and one where our ability to scale and run as quickly as we can while maintaining all of the core perspectives that make Sectra, Sectra. So our core focus on our customers, while maintaining that is key. So for us, we represent also within the broader sector portfolio, probably the most active and rapid pivot into our cloud-based SaaS offering as well. It's driven by the fact that our market obviously is more comfortable with our public cloud providers, given they all come from the United States. And so that's a key part of the strategy and kind of layered on top of all of those things is the customer success management process that is being champion by our headquarters organization but really hits the road in our organization and with our deployment and support people. So our current market position. You've seen this twice now, both from Torbjorn and Marie, and I'm going to show it to you again just to emphasize how important we think that this recognition is. And an award is an award, but what's underneath it is really representative of fundamental base for our strategy in the market across the board. If you have happy customers, all else will follow, right? So in the U.S., we've been best-in-class for 9 years running. This has put us in a position where almost every hospital system, when they go out for procurement for replacement of an existing system will include Sectra in their process. That's a huge benefit for us in the market. Again, it's taken a lot of hard work and a lot of time to get us to this position, but being in a place where our name recognition via class and the research that they -- the kind of trusted research positions that they have in the market really gives us a strong competitive advantage. And this is an absolute critical focus for us as an organization continuing moving forward. The market as a whole. So we represent, as Marie said, about 57 multi-site health care systems. What that actually translates to is that we are live and active in over 700 sites in the United States, crossing 3-plus time zones once we factor in a few sites up in Alaska, which are a lot further away than many people give them credit for. We represent just over 170 employees today, of which we have successfully hired and onboarded and then doctored and aided into the Sectra culture, more than 30% of that total in the last year alone. So as we've been working as an organization to focus on that ability to scale, the ability to not only recruit and onboard employees, but bring them up to speed and get them productive faster has been a core component of that focus. Our usage. This shouldn't be surprising at this point in time, given all of my talk about our current market opportunity and our need to scale. We've been growing very rapidly. There was a long, steady path of us finding our footing in the market and we very clearly hit an inflection point in the pre-COVID era where we started to really break through into a tier of these health care systems that let us grow our ultimately top line revenue and our total exam count at a different level than we had before. That trend is going to continue and increase as we continue to take advantage of this place that we're at in the market today. This is another topic that you have probably heard 3 times in the presentation thus far, but which I'm going to reemphasize is critically important for us in our organization. We are unique on the market in the United States in our offering of a true SaaS solution where we actually provide not only the software as a subscription service, but also the full infrastructure package for our customers. This has been a very intentional and strategic decision for the organization, and it's one that is truly a differentiator for us, and it resonates strongly with the customers in the U.S. marketplace for sure. One of the reasons why that's critically important, the resonance of that model is critically important is because it's a critical step in our product evolution to enable us to scale more efficiently as an organization. Just hiring people doesn't work, right? We can't go out and scale linearly with people to the number of exams that we're running. We need to be able to deploy more faster with the same or fewer people per license exam that we're doing at any given point in time. So for us, being able to take full control over the infrastructure side of things, where we tended to get a lot of complexity in our deployments and be able to standardize that down into something that is consistent and supportable over time is going to get us to a level where we will be able to achieve those efficiencies and to be able to really drive that scale. Ultimately, that ends up with us in a position with our customers where we can make them happier. So when we talk about customer success management, a key focus for us and something that we continue to measure is the reality that as we move customers into this model, we're taking more ownership over the whole offering and the whole experience end to end, that those customers are -- should be -- will be happier overall with a more efficient delivery of support services from our side. And ultimately, this -- that what you saw from Marie earlier in the context of our entire enterprise platform also provides us with a key differentiator on the market in a time when our -- the health care systems that we're selling to are coming into a replacement cycle where they've realized that what is termed deconstructed approach to PACS has not been successful. So we -- another kind of unique positioning point for us on the market is we truly focus on having a single platform, common platform upon which all of the functions that clinicians inside of these health care organizations need. And we take care of the seamless interfaces between all of these different applications. It's all running off of a single consistent back end. So you can get to a place where you can do tumor boards that involve specialists from many different disciplines, all interacting on the same data in the same place at once. And we can do it way where the IT organizations that our customers aren't attempting to solve the headache of integrating disparate software when they are relatively poor standard interfaces across the market. So we were very -- we're seeing a lot of signals from our market right now that in the current replacement cycle, most of the large organizations we're interacting with are shifting away from that idea that they can put together best-of-breed and instead are increasingly looking for a single vendor who can provide all the solutions and be the one responsible party that they have to work with. And that is exactly in our sweet spot as an organization which again, puts us in a really good place as we look forward from where we are today. Speaking of forward, for us on the future opportunity side of things, I split this up into 2 pieces. So first, from the market position side of things, legacy PACS vendors are shedding market share rapidly. This is across the board. The big legacy providers still hold a majority of the market share in the United States. They are all on downwards trends as far as their overall market share percentages. That correlates with the fact that our market share continues to increase and what we see from our performance on the market when we're competing head-to-head with those organizations is that our win rates are very high. Anecdotally, I can share that the class organization as part of their research shared with us when we visited them 2 weeks ago that of all the procurements that they tracked last year at health care organizations in the United States. Sectra was included in the procurement process just under half the time. And of those procurements that we were included in, we won half the time. So that's a pretty strong statement to begin with. And I should note that we qualify out a lot of opportunities. So it's not at all surprising that there are some opportunities that we didn't participate in because they didn't fit our profile of these large multi-site hospital systems where our value proposition is the strongest. But to win half of the procurements that we're at the table at is a pretty impressive and remarkable feat. To the next level down from that is the feedback that they provided is the #1 criteria for the deals that we lost, we lost on price. So as Torbjorn said upfront, it's okay to be expensive in a world where we're resource constrained from a deployment and support perspective, making sure that we're getting the highest value customers and utilizing our resources in the most profitable way is a really good place for us to be in our market, for sure. There is a broad consolidation trend. This does good things for us in 2 ways. For our existing installed base, we see a lot of organic growth coming out of them buying up smaller sites around them and increasing their usage of our products. Additionally, for the new opportunities that are being presented, increasingly, these opportunities are larger multi-site hospital systems that fit better into our core sales strategy for sure. And then again, as I discussed earlier, the shift away from the deconstructed PACS model places a lot of these new procurements and their strategies squarely in the focus of our core product design. So on the innovation side of things, the -- there's a lot of focus inside of our organization now on being able to get through the initial stages of our rollout of this cloud-based SaaS offering and to start realizing the efficiency -- the operational efficiencies that we expect coming out of it. That's going to be a big piece. We see this really significant opportunity in the market around the kind of broader integrated diagnostics discussion. Digital pathology has finally really started to pick up in the United States. We've been slow, honestly. The market has been slow. The Nordics and Scandinavia have been way ahead of us. But we're finally at that tipping point where we see the indications from the procurements that are coming up that, that market is taking off now. And the genomics project that we're just kicking off now provides us with an even more differentiated position in that oncology space, where there's huge growth from the broader market perspective. And then finally, AI. This is one of those topics across the board that all of our customers are interested in talking about. There's still a lot of noise in that discussion. Our position as a platform vendor puts us in a really solid place to be able to get our foot in the door with these customers and create an established position and benefit from the successes that they have with particular AI vendors, but also insulates us from the risk of the high churn and the questionable ROI around any individual algorithm itself. So lots of upside there. And with that, I will hand it back to you, Lisa.
Fredrik Gustavsson
executiveSo good to see you all. Great to be here. And I haven't counted the amount of times we've said cloud today. So also to do a bit more in depth on this one but you'll hear it a few more times. So who am I? I'm being briefed on this one. I'm the CTO on the imaging IT side. I've been in eHealth for about 24 years. I was the CTO at Cambio before. So this sort of intermix between EMRs and imaging is a particular interest to me. Have been working with Epic that was mentioned before. And so striving to make sure we help our customers integrate our solutions in a good way. Also driving and spearheading our major partnerships with technology providers such as Microsoft. I'm blessed with 5 kids. So Torbjorn sets the sort of goal here for solving the demographic challenge. I'm not on par with him yet, but I do my little piece to that. So -- and I really thrive in this intersection between business and technology, computer science background, did programming since 5 years old and I did my MBA at Stockholm School of Economics. So I really enjoy this space that we're in with Sectra with tremendous growth, great opportunities to leverage technology and grow our business. And some of you have heard Sectra One many times as well. This -- and I want to maybe stress one thing, that this is our consolidated business model that really allows us to make things easier for customers. It allows us to leverage our different offerings in one unified way, makes it easier for customers to buy our services, consume the services and to drive usage. We did mention a lot of the different ologies before, but this reduction of complexity is something that we've really been striving for. We want to make it easier for customers to benefit from that great innovation that we're doing. We haven't mentioned that, but we're actually doing 2 major releases per year. We have some 300 engineers that are just pumping out innovation and for us to get that out there front to customers such as Dr. Kahn, I mean, that's key for success for our customers and for ourselves. What is a huge shift as well is that we're focusing on not only the traditional way of selling licenses. Here's sort of the software, bye bye, give me my money. We're focused on making sure that we deliver value and aligning with customer value generation through usage-based business model is one way to make sure that we're on the same page. It builds on that cultural structure that we're in the same boat and that we work together with our partners and customers. And so usage-based pricing and the ability for customers to start, we heard [ Dr. Conigan ] with the pathology side, they're starting in a bit smaller way, but hopefully, they'll be able to grow. They don't need to make this huge upfront decision but we can get them started. We can help them on that journey while becoming digital. So this transformation into usage-based pricing is key. And one of the other things that we've talked about that really makes the life even easier is not having to go out and buy hardware, manage that hardware, set up an IT organization, manage security, manage Windows patching, managed SQL server and all others, the interesting components that goes into getting a solution. So we're saying, you don't need to do that. You can buy this as a service from Sectra. And that is so different from what it looked like before. And a lot of those issues, again, you heard what he said, it is key for us that we have this availability, uptime, reliability, these are core systems that we're talking about. And it is hard. It's hard to maintain that level of technical availability and for us, we're able to do that efficiently in a scalable way doing this in a cloud-based solution. So this is a huge shift. And again, what we're seeing huge uptake interest in the market to the point where we're now clearly over a majority of all our new deals are based on Sectra One or Sectra One Cloud. Marie did mention some sort of insights into our funnel. And so there is just so much pull right now on this. So it's amazing. We actually thought that this would happen before faster. We started this journey in Sweden maybe 6 or 7 years ago. And the thing was we thought that U.S. would be leading in this case. Usually, we see technology leadership in the U.S. It wasn't the case. It wasn't actually the case in digital pathology either. So here, we're actually in Sweden, we haven't sold one on-prem solution for 6, maybe 7 years. It's all cloud. It's all Software as a Service. This is happening now. So if we look at the general perspective on IT technology adoption, [ Gartner ] is saying that more than half of all enterprise IT spend will be in the cloud by 2025. And this is just to give you an idea, may be a way for you to start assessing how quickly this might happen. One other perspective that I usually -- when I think about this is a customer, on average, if you look at depreciation on the hardware investment to make, it's about 5 years. So that means, on average, over our customer base, 20% every year will make the decision. Or am I going to go cloud or I'm going to go out and buy new hardware. And so I think that's a pretty good way to start thinking about how quickly this shift will happen. And very many customers are already today hesitant of making that investment because what they're doing is that they're buying hardware today that is going to be old. And the elasticity, the ability to grow that Dr. Kahn mentioned with an inherent growth of maybe 8% per year in production volumes, then you need to go out and get more hardware. Another thing that we hear from our CIOs that we're talking with is recruiting security people is super hard. This is -- I think, again, we talked about the intersection between communications and medical. We do have processes, knowledge in-house that is hugely beneficial in this perspective. And so this combined is really leading to what we believe is what we're already seeing, but we're also expecting a continuous increase of adoption in cloud, not only for net new customers, but from all our existing customers. All right. So that's exciting times. Moving to SaaS from a financial perspective, and this is something we've already addressed before, it means recurring revenue. So it means the historical way to recognize revenue with an upfront license and then post contract service and support maintenance agreement is shifting to a more straight-line revenue recognition principle. And to exemplify this, we'll run through a basic example where these are more made-up numbers. Just to give you an idea what this means. And so we're looking at the case where we have Software-as-a-Service deal above $500,000 for 6 years of time, it's Torbjorn's numbers. So not sure why would you selected 6 years rather than maybe 5 years, but that's what we're working with. So that's what the example looks like. And we want to illustrate is the effect that historically, this would have been recognized, and I'm talking about the historical previous model as the dark blue one. Historically, it was an upfront direct revenue that's recognized the first year. And then we have this post-contract service and support maintenance piece spread out over time, right. What happens now -- and this is sort of IFRS 15 revenue recognition principles that would deliver access to the solution over time. Hence, it's recognized on an annual basis. Now we're only looking at the software components and maintenance components in this picture. So this is not taking any additional hosting components, such as storage, servers, networking into considerations. This is a basic example of what happens with the software component. Everybody with me on this one? Good. Now one of the beauties of this is that customers get continuous benefits through Sectra One, they get access to all new features continuously. And the benefit from Sectra's perspective is that as customers are subscribing to the software over time, if you look at the 16-year projection of total revenues, it's an upside for Sectra as well. Customers get more stuff and Sectra is making a sort of a slight increase on revenues on this one. So it's a win-win. This is another perspective, same numbers. And we're saying this differs a bit, so this is not a general truth, but on average, the sort of return or a breakeven perspective point in time is about 5 to 6 years. If we look at SaaS model versus an upfront license. But it differs depending on markets, depending on price, depending on competition. All right. Everybody with me on this. Super. So recurring revenue then, just a reminder of how we define that. So we have recurring revenues, everything that we're expecting to recur within 12 months. As a subsegment of that, we have -- sorry, total revenue, recurring revenue, right? And then we're specifically pointing out cloud recurring revenue that we think is a very good indicator of performance in this shift. So we want to call that one out. It's part of our external reporting. It's an alternative performance measure in the annual reports. And so this one, we believe it's important to sort of keep track on. They will show what that growth looks like. And in that case, we're only bringing in revenue related to our cloud sales. More specifically, and we have some delineations here, what's included in that number, we take only revenue that is related to private or public cloud services. But it includes Sectra One, Sectra One Cloud, amplifier, education, ortho. So everything that we're delivering on common platforms essentially. And it includes, as I mentioned here, software, infrastructure and operations. So in the numbers that you're seeing, it is the full revenue that we recognize and shows the value of the service that we do in full to the customers. We're excluding things such as professional services and anything that's basically not recurring, right? So any on-prem installs or on-prem hardware or anything such? Okay? So those are the numbers. 5 minutes, my God. And this is what we've done so far. What was that even 10 minutes. Yes. So this is the performance right now. I would just keep your eye on this one moving forward. It's still -- it's already showing growth. Given my -- no promises, but if you think about what I said about what we're anticipating on that future speed, it'll show up here. Let's see if I'm right. I'm actually going to speed up really well because I think the last slide is the funniest one. And I got make it a bit sort of wrap this one up. Some of the effects on the sort of financial side balance sheet and nothing because we're essentially in the public cloud we're not buying any assets. So the consequence is that we're recognizing revenue and costs and over time, cash flow we're getting payment typically one month in front, and then we're paying Microsoft one month after consumption. Profit margins, this is a very important thing. We are expecting this over time with economy of scale, and I'll improve -- I'll tell you why we expect this to improve over time at the final slide. So that's a cliffhanger. And it's an important distinction between us and some of our competition. And also from a sustainability point of view, it's greatly improving energy efficiency compared to customers running this on them. So competition wise, not everybody's cloud is the same. So some vendors will say this is cloud, but it's essentially the customer's cloud. That's the first option. So you sell just licenses, put that in the customer's environment. We don't really think that's cloud. Marie talked about true SaaS. That's not true SaaS. Vendor-controlled private cloud is something that we have been doing in Sweden since Swedish health care system haven't been really happy about putting data into American clouds yet, and we'll see what happens. And then we have finally the public cloud option. So those are 3 important sort of ways to deliver cloud that different vendors will claim cloud. How does this then play out in a competitive perspective? Not mentioning this vendor on the left-hand side, maybe on your right-hand side. But I just want to call out some of the differences. And we've heard this from customers that says, well, they said it was cloud, but then I ended up paying a lot of money for services that I didn't really think about. Whereas at Sectra says, well, we have a transparent, clear, simple business model, no surprises. If you're on the budgeting side, you'll hate surprises when you're going to pay this. So we think this is a clear advantage. There are a number of different alternatives. I'm just going to call out security again as a comparative strength and our organizational ability compared to some of our competitors. 30 years plus of experience in security does mean something, especially when you're delivering full SaaS. So on the final note, this was the cliff hanger, why Sectra better positioned than some of our competitors to drive long-term profitability, because a lot of our competitors are doing this. So they're taking the customer and cloud environment and put their software. There is no economy of scale at all. So what Sectra does differently, is we're actually building a solution that we're selling to our customers, where we're able to consolidate where we're able to use resources in a much more efficient manner. That gives us long-term options to drive profitability increase. And if need be, we can compete on price. So it's a hugely different approach. We think it's a material impact, and it's going to be critical in the future. All right. I think that's that. Thank you so much.
Lisa Everhill
executiveSo questions anybody on Imaging IT Solutions. Go ahead, first.
Unknown Attendee
attendeeNow probably you can hear me better. At your CMD last time, I think in 2019, you said you will be able to take around 2.5 percentage points of market share in the U.S. Now you come out with a bit of a difference how you calculate the total market. I think you said USD 2 billion last time, I think you said USD 800 million. So it's quite a lot larger now, but can you just give us maybe a progress on how you think you performed during the last 3 years versus the market in the U.S. would be quite interesting. And if you're taking or losing market share, et cetera?
Isaac Zaworski
executiveSo I can give some high-level concept. Having not been here in 2019. I won't comment on where we're at there. So the market size reference there was from Signify Research. And it is difficult to size the market, much of the research coming includes some additional capabilities that fall into that broader enterprise imaging IT that aren't necessarily relevant to us. Overall by our own metrics, we feel our current market share falls in the, say, 5% to 10% rate range thereabouts, depending on which metric you're using to calculate it. But again, we we're still relatively small with a whole lot of potential to take away from the established providers who are still much larger than us, but trending downwards for sure.
Unknown Attendee
attendeeOkay. And then maybe a question on the radiology side. I think you have a competitor there named Visage that has been winning quite a lot of market shares recently. Can you just give us maybe an update on how you think you're competing with them on the -- just on radiology side because I don't think they have enterprise imaging yet.
Isaac Zaworski
executiveYes. So the -- it's good to have a competitor and a strong competitor is the first piece there. So very clearly, we as an organization as a whole, have taken them as a serious competitor over the last couple of years. We've done an immense amount of investment internally on product functionality to a point where 2 years ago, maybe there were some places where in pure radiology functionality, we thought that they were a little bit ahead of us. I think we feel confident in saying that we're -- we've overcome those gaps at this point in time. So head-to-head on site with customers in procurements. We're not seeing a meaningful delta between the functionality evaluation. I think overall, as I mentioned earlier, so in a world where we're winning half of the procurements that we go to tender on, maybe 2 years ago, the majority of the losses that we would have had would be to Visage, that is no longer the case. So the losses are more evenly distributed and more cost-driven, which Visage usually is not one of the low-cost providers in any of those procurements.
Unknown Executive
executiveAnd also to say we have a bit of a [ crisis ] yes, as Fredrik explain, I think we could market that much more explaining what a true SaaS vendor means for the customer. I don't think our message has got out to the market in a way we would like it to have. So that's something we can improve.
Unknown Attendee
attendeeOkay. And I missed the last question regarding the -- for Fredrik, the SaaS transformation. Do you think that we've seen the most of this already? Or will it impact your revenues even more going forward? Because I think you have said many times that growth will de-accelerate but I think if you look on the reported figures sign, at least I don't really agree on that.
Fredrik Gustavsson
executiveYes. No. Without making any sort of comments here on the exact numbers. But what I think you need to realize is -- okay, so if we were static, if we didn't grow or rather we have sort of the same sort of behavior then that effect would have been greater. But if you take into account that we also have an inherent growth in the business, that sort of compensates some of that, right? And also, obviously, the shift did happen already a few years back in Sweden and the U.K. U.K. has been doing managed service contract for many years. So this is not necessarily sort of happening all over the place. So I think really it is hard to say. But if we -- when you consider, again, that we're growing and we're adding cloud business, then we're adding recurring revenue continuously. So it's -- you have to take both of those things into consideration when you look at the impact. So that's -- I just encourage you to think about it in that way as well.
Lisa Everhill
executiveDid I see a hand up over here? I think I did before, right?
Unknown Attendee
attendeeI sort of had the same question about U.S. market share, but maybe if you're not losing out to Visage as much as before, who are you losing to? If you could comment on that? When you lose in a few cases.
Isaac Zaworski
executiveYes. Well, so just pointing back to the fact that the majority of the deals that we lose are losses on price. So if you think about the vendors in the market who are competing on price, those are the ones that make up the mix.
Unknown Attendee
attendeeWhen I [ massage ] the figures for North America once more, you said, I believe that you were taking half the tenders and you win of the tenders. Now there are different sizes. Would it be fair to say that you win 20% or -- with the tenders?
Unknown Executive
executiveYes, just to comment on this because I think it's important to take these numbers with what they're coming from. These are KLAS numbers. So the observed numbers are the deals where KLAS have interviewed a potential customer and KLAS will not interview any purchasing organization or all of your sort of purchases that happens in the U.S. So it's a sample but I think it is a good indication, but it is a sample. I think that's important to state here.
Lisa Everhill
executiveUsually the large one, but we don't exactly know which.
Unknown Attendee
attendeeNow a totally different question. I know that you focus on Europe and North America. But still, there is a country with almost the same demographic like you mentioned this morning about Italy and that is China, which really needs an efficient medical systems in the future. Now -- in the early days, a company like Elekta was very hesitant to enter the Chinese market with re-engineer machines and sidestep them. That turned out not to be the case, the Chinese rather buy expensive electron machines than our own copies. So my question is, would you entertain the idea to enter a market like China in perhaps not the near future, but in, say, 5 years or so.
Unknown Executive
executiveI can comment on that. We are in China with education. It's super difficult to sell in China software only. Almost no company that I know of make money in China selling software. The copyright tradition, legislation is quite little. You might end up selling one, you get paid for that. And all of a sudden, there's 20,000 in China. So not -- and that has been traditional. That's one of the reasons why a software-only company -- it's also very difficult to get well paid in that culture for software only. They don't think -- I think that does a way is a lot of things. Lot of kilos is worth anything. It's a problem. In the education we sell the big tables. We can sell these, we can well pay for it. But selling software, there is hardly any company to make money in China. The third reason we have been hesitant about China is that there is a very clear regulation for the government that in medical technology, the majority of all products should be Chinese, and that's it. It's law in China which means it's an uphill battle. So we have chosen -- I don't see -- if we do software only, we go in to China anytime soon. It's a difficult market. In that case, we would probably first go into India. And people think that's a poor country, but a lot of people in India. There is 2 in a million with an average income above the European average income. So that would -- I would say my estimation, we first go into India in that case as we don't sell hardware. Hardware is different.
Fredrik Gustavsson
executiveAnd maybe just to -- just a short comment on that as well, I think imagine -- and this is not where we're targeting, but we're building organizational capabilities and structures to leverage SaaS, and that's a global thing. It doesn't matter if it's delivered in India or if it's in the U.S. essentially.
Unknown Executive
executiveI think China, public cloud is also a very difficult thing because they don't have an open Internet and our patents, which makes it even more difficult.
Lisa Everhill
executiveAnd when taking our partners, as I said before, culture is super important. Cloud facilitate it because now we can have it wherever in Africa, whatever, if we have the same culture and things affect. We had a question in the back.
Unknown Attendee
attendeeYes. Two questions. The first one is on the SaaS. So I mean, you mentioned the sort of benefit of decreasing the sort of upfront decision or the decision and also sort of the consumption-based pricing. But can you maybe talk more on the opportunity to increase the revenue from the customer over time, meaning like introducing for each year, not only [indiscernible].
Fredrik Gustavsson
executiveNo. And it really goes back to, as I mentioned, with consumption or usage-based pricing that we call it. And it really means that the more that the customer uses the solution, the more sort of business that we get, right? So take pen again as an example since we talked about pathology here. When they start using pathology, as they increase the usage of digital pathology, they'll gain more value from that. And then we say sort of part of that value generation sort of comes back to Sectra in terms of charges on our end, right? So we participate in value generation increasingly and a part of that, that sort of is recognized on our end. And this is true for pathology. This is true for ophthalmology. This is true for going into cardio, ultrasound, medical and imaging that we're talking about. And so the cross-sell opportunity not the least ortho, right? We did talk about penetration rate against the existing customer base, ortho is huge. And we're seeing a huge success when it comes to MSK. It's also a differentiator that's really strong. So as long as they start using the things, it will grow, right? And so key to this is customer success management and helping customers realize the benefits and then business will come.
Isaac Zaworski
executiveAnd to your comment on the lower upfront cost, remember that what we're talking about is the upfront cost for the customer, that is the combination of software, which was our traditional market space, plus the hardware investment that they traditionally had to make, which was not budget that we were traditionally participating in. So when we say lower upfront cost for the customer, it's a lower upfront -- if you look at the combined ROI for them, we're just getting access to a bigger portion of that budget. So for us, it's a bigger portion of the pies to begin with.
Unknown Attendee
attendeeOkay. And then my second question is related to genomics and just if you have had any other customer feedback or maybe requests other than [indiscernible].
Fredrik Gustavsson
executiveAnd specific on genomics, I mean it's as Torbjorn mentioned, and maybe we can take that on your Q&A later as well, Torbjorn but the interest has been huge. If we look at RSNA, everybody is interested in. So what is it that you're doing? And there is an unmet need for the production grade solutions. This core across the old markets, I guess.
Unknown Executive
executiveEveryone is sitting with a problem. They have an increase of genomic sequencing 30% per year. They have done it on Excel and Excel works for 20, 30 patients a month, but not thousand. So you see that all over. And sometimes you're -- hopefully, we'll be lucky on time on this one, which is very difficult, but there is an increasing need of having industrialization in genomics now. The old ways of doing it. That's the work.
Lisa Everhill
executiveAnd the way we said that we can't focus on cancer care without having genomics, that's not that trustworthy, but when we had genomics, it even makes more power to that kind of message and the way we work. I'll open up for one final question. Anybody? Go ahead.
Unknown Attendee
attendeeGoing back to this, the impact from...
Lisa Everhill
executivePress the button, please. There you go.
Unknown Attendee
attendeeThis topic on transition to SaaS and the financial impact. Would it be possible to quantify how much this has impacted your sales growth negatively?
Fredrik Gustavsson
executiveWe don't have those numbers. It's -- as I mentioned, it's hard to say, right, because there are so many components in this. Again, you're seeing the -- we don't have those numbers readily available. But again, I urge you to take into consideration where we're talking about this, these are on an individual deal base just to make sure you understand the principal supply. But then you need to factor in the fact that we're growing. And so we have contracts where we have recurring revenue that's sort of being added. And so the compounded effect on sort of top line is sort of compensated through inherent growth as well. So if you look at just the top line. So -- but no, we don't have that sort of delta.
Unknown Attendee
attendeeIf you look at the U.S. deals you win now, what's the proportion of -- so -- is that more or less 100% -- so this year compared with 2 years ago, 5 years ago.
Fredrik Gustavsson
executiveSo 5 years ago, we almost did nothing -- and this was a -- in the U.S., right? This was what I mentioned before. It was late in the U.S. So zero essentially. That's not true because we had [ John Miran ], had Texas Scottish Rite. So we had a few customers that we were already running. But essentially, zero, this happened over maybe the last year, 1.5 and now essentially, every deal they're asking for a cloud quote, is just happened over like that. And so yes, we're not yet seeing this. And another thing to keep in mind, I'm not going to answer the number side, but what happens is beyond the Sectra One subscription, there is also hosting fees. So total deal size is growing and I'm not giving you the proportions because those are varying quite a bit. So we don't want to give you any sort of wrong indications. But total deals for everyone as well.
Unknown Executive
executiveA big effect in the U.S. has been that hospitals have to commit are running out of cash. They used to be very liquid but right now, it's a cash from the hospitals. And then of course, this becomes even more important because I don't have to thin a huge lump of money in the beginning, they pay after while they use it.
Lisa Everhill
executiveAnd also the way the platform is built, it's very easy for them to add a neurology. Before this, they had to go out to procurement, to buy neurology, now they could just start using it. So that's a huge difference for our current customer when they expand their portfolios and going into enterprise margin.
Unknown Attendee
attendeeBut -- and are you always using this concept of users -- it's pricing or...
Fredrik Gustavsson
executiveSo it is -- as I mentioned, it's more than a majority -- and this goes almost across all markets. We had rapid uptake in the U.S., Canada, U.K. and so essentially and this is the future. I mean I think the traditional license model, and we see this across the industry as well, that selling a perpetual license is inherently not necessarily a good thing because customer is not buying something that they're using for 20 years, right? They're buying a function, something that helps them perform radiology diagnostics more efficiently. And we're adding new tools continuously. So it's a much better solution essentially. It's better for us, better for customer.
Unknown Executive
executiveFredrik, Isaac, Marie Thanks a lot.
Torbjorn Kronander
executiveRight. So you look a little bit tired. We'll try to pick you up a little bit. And I'll talk about going forward. I spent half an hour on the history, and I'm talking about quarter for the future. That's the other way around what I normally think. So it might take an extra minute or 2 as more, but there's no one after me. So where we go as a company. I will speak mainly about medical here. I will speak a little about security but not necessarily that communications is not important. It's mainly because it's so self-given where we're going security now with the demand we see and mobile security is a large and critical infrastructure is kind of -- that road is laid out quite obviously. So I will not talk much about that. I've said before, we're well positioned, and we think this is important. We are approaching tougher times in the world, financially. I want to talk about recession. We all know whenever a talk of recession is going to happen, right? Because we know no one's buy anything because everyone is generally depressed and then that changes up again. But even in a recession, in a bad terms, we are positioned in the markets that has to grow. There's no other way around. They have to grow by external factors. I'll show you this one, we will not change this. The order will be kept, start from a rational strategy, have happy customers in order to create happy customers, we have to have happy employees and then things will be given by themselves and shareholders, hopefully, you will get a good benefit out of that. It comes in this order, and we'll keep it. And again, the most important thing in our culture vision will also change not change going forward is the old rule of just behaviors, we want to be behaved too. I'm telling people, we interview people or getting people into the company and say, just behave in the way you would like to be behaving too if you're a brand-new car breaks down, you take the garage, the guy you meet there because you're angry, because it didn't work. That's -- with that attitude you want from that guy or that woman, you get like that to our customers because it doesn't always work. Things do fail, but the big difference is how you behave, if it fails. Now you heard from Dr. Kahn, we had no product-related downtime in the [ pan ] over 4 years, 5 years? 24x7. There was 2 [ instances ] of downtime, unscheduled downtime in that system. But we have extremely good uptimes. And that's one of the reasons people like us and buy from us because when the pack goes down, they are in trouble, serious trouble. We are increasing the recurring revenue things. We've spoken a lot about that. In communications, we're increasing hardware as a service as well. We are not anymore only selling the phones. We're renting security solutions or renting the pay as they use it. And then we just replace a fiscal phone every 2, 3 years. So we have it also in communications as the entire world is moving that direction, but we do it. It creates also much more stickiness because they get -- customers get used to it. It will increase in importance. We are reporting more and more of it. And you will see this grow. We will stop reporting order intake because order intake in such an environment is not meaningful, but we'll still keep on reporting order intake for another 1.5 year. After that, we will not report order intake anymore because it's meaningless. I mean, McDonald's do not report order intake because the delivery time is like 5 seconds, right? And that's where we'll go. We have a very low churn. We'll start up reporting churn formally end of this year. We have ideas how we will measure it. But to be a Software-as-a-Service company, I assure you, we have a very low churn. Our first customers from 1994 still our customers. They never had to pay for a port upgrade, and they're still very happy what they had. And we lose -- mainly when we lose a customer, it's mainly because that hospital was acquired. And then the acquiring organization very often imposes their IT on the acquired organization. But then it's very good to be as we are. We are -- have customers quite a few acquiring organizations, especially in the U.S. And that is very nice because in that hospital, you just get an email, we get port another one and you grow what that means. So we have a very low churn, and that's good, but it's not formally reported yet. I show this figure again because it's important. The last 2 years, 3 years, we have said this would happen. There is a gap downward here, but there is a huge upside down the line. And as said, our first customer is '94 still our customers. That's counting on 30 years. But this will be more visible going forward. It will have a significant impact from next year. We will not grow as we normally would have grown. We will not turn in the profits we normally would have done under large shareholders. I think this is great. But I don't want it to come as a surprise now. We have spoken about it for a couple of years. It will begin to happen. But the good thing is that some of the first ones we got is coming up here. So it will not be as steep as we talked in the beginning, but it will come, especially in the U.S. now as almost all hospitals in the U.S. discussed with us want a Software-as-a-Service solution. Now the good upside to that as well that was mentioned a little bit here. Before they did an RFP for every new system they've acquired. So they had radiology did new -- and our piece are very expensive for the hospitals. They are super complex and a lot of people involved, very costly. Now if we got our system in with the Software-as-a-Service Sectra One solution for either regularly or pathology, buying rest from us is a matter of phone call. We just need to train them. They already have the contract. So we see a lot of hospitals who have our previous solutions who want to extend into neurologists, they don't have to do an RP, they already have a system. They can begin using it in a very low scale to try out if it works. To just an email, we want more training, and we're flying. Let's say, very, very good of getting a foot in the door. We're using it in some countries. France, we would not have entered France by radiology alone. It was a mature market, anything so a lot. We have grown very well in pathology, well, next year, that [ radial ] department or that also all set, [ radial ] as well, then we're already in. So that's the strategy about this. I've used this couple of top line. We oversee a problem. We tend to see opportunity. We have an old quote from an old Board member, [indiscernible], who is a Board member many years back and said, where there's change, there is margin. So you need to work on that. You'll be in markets that change rapidly and be fast, you can make money and create type of customers, of course. Special niches for us is when health care must scale up and become industry streamlined production. Industrialization and health is absolutely required. And some people say that that's coal and hard waving health care, it's not. It's a way of surviving for health care, repeatable quality in efficient stream and process and now the customer side is beginning to realize that. That's where we come in. And when top-level security goes to be mobile, that's another part in communications because during COVID, also secret people, so to say, we're sitting on their networks before, they had to sit at home but they couldn't do anything because the network so it's not encrypted, they're not allowed to do what they. Now everyone wants to sit at home and the mobile thing will increase a lot. And the security massive mobility, that's our sweet spot in communications. When Wayne Gretzky, many of you have seen this quote before, I showed it to [ Breon ] when he was in Ericsson when he was investor, then he stole it kind of, but I stole it from Wayne Gretzky so that's fine. When Gretzky was asked to tell why he was the best hockey and the player in the world for 8 years in a row. He was not really good in anything. He was not good in skating, was not good in shooting, but he was best in the field, 8 years in a row. And a journalist interview, how can you be so good? And he said, I don't not skate where the puck is, I skate where the puck is going to be, and we've been good at that. We saw [ patrol ] being digitized way before anyone else. Now everyone is going there. We saw that 8 years ago. We see now genomics coming into the equation. And no one else has done it yet. We think that will be the case. Sometimes we're wrong, but then you have to realize that you shut it down, but we've been good at it. Traditional orthopedics, we did the first templating software in our system in the world, doing software because the orthopedics, they had film before. They took plastic descriptions of the process, put it on a film and compare it towards the right size with film on film, then we digitize, and that took these plastic films or put it on the monitor. And whatever the magnification factor was before it was normally 1.3 to film from the fiscal body. It was not that on a mantra. You can buy 21-inch, 18-inch, 16-inch. So I was yelled at for one hour over orthopedics, and then we fix that. And we did that before everyone else. This is where we go. We believe a lot in multiscale -- diagnosis in the future cannot only deal with only radiology or organ or -- we've been here. This is radiology, to deal with body and organ. We went down into the cell with pathology. We are now venturing down into the molecule with genomics. There is an area here in between these, proteomics, that we cannot handle yet but it's not very big for diagnostics yet, it might become though. And up here, someone has asked me in the [indiscernible], I mean in the archives in the hospital, we have all the images for old patients. The new image coming, new patient has images that are similar to a previous patient somewhere. But we can find it because we have 2 billion images in archives. Well, guess what AI is? AI is a magnifying looking glass into your own archives. Because when you train AI, you train to be able to use your own archives in a practical way. That's the only thing a supervised AI system does. You can use your own archive, old archives for new patients. And population health, radiology, pathology, mix, that's where we're going long term, and we have taken -- I showed this picture now for 7, 8 years. This is where we're going, and we're just completing, and we need to solve this one as well. So 8 years ago, radiology and pathology, we were pioneering that. Only vendor with [ radioli ] and [ patholi ] in the same state. We're still the only vendor who has that in the same system. And I come back to what that is important, fees for production. Now we are introducing genomics IT. Now we are the only vendor to even discuss radiology and genomics in the same system, build for production again. Donor research, IT tool production. And this is a highly growth market. The estimation for products for genomics in general, that's all over the board is 19%, is growing rapidly. Literally, almost every solid tumors, every solid cancer are now being sequenced at [ UPM ] not the same in all the countries, but that's the case. A spot on or where the pack is going to be, we think. Sometimes we're wrong, but we've been quite often right as well. This is another one. We got this from the CIO from a very large hospital organization in the U.S. is that I have 1,000 IT systems in my hospital systems. I can't cope. First, there's 1,000 different systems that can break as for cybersecurity. If we break one of those will get an intrusion into the whole hospital system. I want fewer because the cybersecurity will increase. The fewer systems you have to protect. That's one reason. The other reason is they have to train IT people that they cannot find and they cannot pay for to handle and manage all these systems. It's too expensive. I don't want it. This happened in the EMR space a couple of years back when every part -- I think [Kolinski ] when I went [ Kolinski ] had 20 different EMR systems for [ Nonsel ] Swedish. Now there's only one. There's Epic and the Cerner here in Stockholm is TakeCare, but it's going to be replaced by one single system. We see the he wants to do the same thing with pixels. He want one EMR, he want one system for all images in enterprise. This came from their side, not from us. So we are creating the pixel EMR to run parallel to the normal EMR. And that's a large market that the $2 billion that we spoke about before. This is a larger market. We don't know how large it is. AI finally will be very important. This is a quote of one of our customers, Professor Curt Langlotz of Stanford. He's a good friend and our customer is probably the most famous AI researcher radiologist regular in the world. AI will not replace radiologists, but radiologists who use AI will replace radiologists who don't. And I think that's a very good quote. We need a human in the loop, we replaced the shovels with an excavation machine. It still needs to be someone to run the excavation machine. And that's -- their systems we are building because [ radioli ] and [ patholi ] will become more effective with AI, still needs the agnosticions in the loop, and we building their tools for the future. That's another one. No one said I said it was impossible to build pathology that works because images are too large. They see it 150 gigabytes per image sometimes. That's a lot of data shut around network, but we built it. So we're putting old Sectra [indiscernible], say to the new is me there who same haircut, right? On the right. On Sectra, there are only 2 things you need to remember, coming to us. We do important things for important customers. If we fail, countries are at risk, patients will die. Is we do important things for important people. Lives depend on you. Keep all promises. We don't want to break promises. Sometimes you guys get a little angry with us because we refuse the promise things for the future because we want to keep good promise, and they cannot promise things about the future. We are a team, [indiscernible]. This is kind of the culture in essence we try to [ forge ] to our people. You cannot -- you can do whatever you need to do. If a customer is in trouble, we will reimburse you even it doesn't work because that's a super important, we do that. But this is sort of the -- that's Sectra culture in a nutshell, combined with do unto others as you want them to do to you. So why should you as shareholders allot financial things last, why is Sectra's good investment? We are positioned in markets that are forced to grow. Will be no recession in cybersecurity. High customer satisfaction, high employee satisfaction with strong corporate culture to provide that customer satisfaction. A strong brand in markets where brand is and trust is critical. You don't give the most secret things in all the European Union away to someone you don't trust. Brand is critical, and we have a strong and you don't provide a pack to Stanford that you don't trust, which creates a little huge barriers of entry into this market, which is very important. Trust is super important in our markets. We're profitable. We have a strong cash flow, and we have a solid balance sheet. We are rapidly increasing recurring revenue and very low churn. We have sustainable investments, and we have a lot of seeds here. Any one of those seeds you heard today is a potential SEK 1 billion market or more. Now not all of them will succeed that much, but there is a little opportunity in all of them. We don't do anything anymore that cannot potentially grow into SEK 1 billion market. And all managers own shares at Sectra. That's one of my requirements when we hire new managers, we want them to own shares. And that's it. Thank you very much. And thank you for coming.
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