ServiceNow, Inc. (NOW) Earnings Call Transcript & Summary

September 14, 2020

New York Stock Exchange US Information Technology Software conference_presentation 26 min

Earnings Call Speaker Segments

Samad Samana

analyst
#1

Hi, everybody. Thank you for joining us today. My name is Samad Samana. I cover software here at Jefferies, including ServiceNow. And with us, we have Pablo Stern, SVP of IT Workflows at ServiceNow. And so we're very thankful that you're able to join us, Pablo. It's -- certainly a lot going on in both the software industry and kind of the world in general. And we appreciate in advance you taking some time out to share your thoughts with us. And so I think since some investors get less face time with you, I actually think this is going to be a really interesting conversation because it will be more product oriented and maybe less short term.

Samad Samana

analyst
#2

And so -- but if we could maybe start at one high-level question. We get asked all the time about maybe the total addressable market and especially in the context of IT and how much opportunity is left there for ServiceNow. So maybe you could start there and frame the TAM and frame the opportunity in ITSM and the other IT products. And I think we'll go from there.

Pablo Stern

executive
#3

Sure. Samad, first of all, great to see you again and then, really, to everybody else. Hopefully, people are doing well under everything that's going on in the world right now. As we look at the ITSM market -- and we haven't publicly disclosed our assessment of how large the market is. But if you look at Gartner, they've sized it at about $5 billion, and then we're roughly about half of that. But when we look at the market -- I'll say a couple of things that we see. One is within our existing customers, the 6,000 customers that we have, like, we're probably under 50% penetrated with our ITSM solution in those existing accounts. And then on top of that, there is almost 30,000 other enterprises from a total market perspective. So we're only serving a fraction of that. So we actually think that the overall market is probably underrepresented. And this goes back to like when we first IPO-ed, and the market was originally seen to be about a $1.5 billion market. Like, we're clearly over that just with our ITSM product today. So net-net, I think that there is a tremendous amount of potential for us to continue to grow within just the ITSM market.

Samad Samana

analyst
#4

I'm sorry. I was on mute. Great. That's helpful. And then I think that with the rollout of ITSM Pro, we've been asked the question a lot: how do we think about maybe the primary features and functionality differences between the core ITSM offering that it sort of had -- historically had and what Pro offers? And how should we think about the main differences there?

Pablo Stern

executive
#5

Yes. So if you think about it, from an ITSM perspective, as we came into this market, just with the standard solution we ultimately still provide, you had this need from customers which was, hey, as we shift to cloud, drive a SaaS-based solution and really do so from a one-platform perspective with that one data model and architecture that we have. Like -- and that in and of itself was enabling our customers to deliver those experiences to employees and also to the knowledge workers within IT. And now from a Pro perspective, what we're hearing from customers is really driving focus into 2 areas. One is continuing to improve the employee experience. And even amidst the pandemic, like, I still hear this a lot in talking to CIOs and their directs in terms of a focus for companies as they're really trying to bring on board and keep captivated the employees by giving them better experiences. And then the second big thing that they're also trying to do is they're trying to do that while being as effective and efficient as possible and making sure that the work that they're spending their time on is high value. And so ITSM Pro is really focused on delivering both of those outcomes. We take the power of AI and ML and the virtual age and the predictive analytics that we have, a lot of the supervised machine learning to make sure that we can give employees the answers that they need quickly and then go on with their day so they're not spending time bogged down, engaged with IT. And then we take the use cases that are generally the low-value, the menial work ones that are like VPN issues or password reset and really drive that engagement to be able to drive a full end-to-end automated workflow. And it's resonating with our customers. We've seen 15% penetration with the Pro SKU in our existing customer base. So there's still a tremendous amount of opportunity there. But at the same time, there is like that time to value that customers are really looking for as they get some of these outcomes from a machine learning perspective, which drive, in the end, better experience and also help them be more effective in terms of how they're serving their customers from a knowledge worker perspective.

Samad Samana

analyst
#6

Got you. Just you mentioned the 15% penetration, and I think it just shows how much opportunity is left there. But maybe -- how should we think about -- is -- would every user that's using core ITSM today need to use Pro? Or is it really meant for a certain level of IT worker inside of the customer base? How should we think about maybe what's the realistic amount of people that would need a Pro SKU versus just the traditional ITSM offering?

Pablo Stern

executive
#7

Yes. Look, we see a lot of demand from our customers as we're either going into renewals or net new on the Pro SKU. And I think we're going to continue to see that. Like, we'll get over 50% of our customers on to Pro, for sure. The thing that we're seeing is there will probably be certain areas, like if you think about maybe going down a little bit more into the commercial space and places where they're -- where they don't need any of those advanced capabilities that they're going to -- they may stick with standard. But we do see, like especially in enterprise and large enterprises, some of our largest customers, like that value to be able to drive the outcomes and leverage AI and ML at scale is something that customers are looking for. So you're right. There's still a lot of opportunity to go with our Pro SKU.

Samad Samana

analyst
#8

Great. Maybe taking a step back and looking, again, a little bit more big picture. ServiceNow has been in the market for a long time. You mentioned that you guys have very healthy market share if we looked at it against like a Gartner or IDC. How do you think about ServiceNow's differentiation at this stage versus some of your more well-known competitor -- or not more well known than you guys but well-known competitors by the investment community, like a BMC Legacy, Micro Focus. How should we think about the competitive environment and if there's been any change or evolution there as you think about net new or incremental ITSM deals?

Pablo Stern

executive
#9

Sure. And so I've been at the company for 3 years, and it probably took me a little while when I first joined to really understand this notion of this power of the platform that we talk about, which is something that -- it really started resonating when I hear customers come back and talk about the power of the platform that they're getting from ServiceNow. And really, at the core, the fact that we are one platform with one data model and then one workflow that basically drives across it, it really enables something that I think is pretty revolutionary in an industry basis. And it's been one of the reasons why we've been able to drive from our starting point in service management into the operations world into the planning world and then extend to other sides of the business in this true platform-of-platforms view, breaking into other systems of record and integrating into them. And to me, like, the reason why that is such a powerful story is because it means that we can ultimately deliver outcomes to customers. So from a service management perspective or an operations management perspective, we're able to break silos of the tools and the teams that companies have to be able to get work done more effectively and efficiently. And that happens at the workflow level. It also happens at the data level. And then the other thing that happens just from a speed of innovation perspective, yes, we'll bring companies in when we do an acquisition, and that does mean that we're going to replatform them. But what it gives us is, once we replatform them, those capabilities are now available to the internal customers or our own businesses as they build solutions or our own customers as they build solutions on top of the platform. And so what that means in the long run is an ability to innovate but not spending a lot of time on every release trying to integrate across the different solutions that we have because it's all native to the platform. So really that at the core, I think, is where the secret is.

Samad Samana

analyst
#10

Great. And I think multiple times over the course of the conversation, you've mentioned machine learning and AI. And I know that's been a big focus for the company in terms of building that into the existing platform. Can you maybe talk to how you're leveraging AI and ML in the IT product portfolio? And ultimately, like, how are customers using that within the ServiceNow Platform to extract value?

Pablo Stern

executive
#11

Yes. And as a product person, what I'll say is it all starts with the outcomes for our customers. Like, the most important thing for me is, are we delivering outcomes? What are those use cases? What are the [ personal needs ]? And how are those outcomes getting to value? And focus both on employees, which is where a lot of the IT portfolio is, but also customers because, from an IT portfolio, we enable outcomes through our customer workflows as well. And making sure that those experiences are intuitive, they're native, [ they're done ], they're powerful is key. And what I'll tell you is AI, ML ends up being a means to an end to deliver that world-class experience. Taking the power of machine learning from all the data that's coming in, whether it's -- or [ class -- tickets ], either they're coming in from people or stuff that's coming in from sensors and from the environment and being able to use that, find those needles in the haystack to be able to deliver a better experience, whether that is at an employee level doing self-service, so you can get your answer quickly and get on with your day; or on a knowledge worker level, being able to identify what are the things that they need to focus on that's going to help either reduce time to resolve an issue or address the vulnerabilities that are most important and most critical to go and fix in the environment. Like, those are the outcomes that, ultimately, ML's going to provide. And I think, as you know, we've been -- we've done a fair amount in terms of acquisition, dating back to beginning of 2017 when we acquired DxContinuum, both from a machine learning perspective, NLU, NLP space; and then earlier this year, as we focus on AIOps and really making sure that those outcomes on the operational side -- or the value with our Loom acquisition, which ultimately really is bringing together the service and operations management to be able to identify those issues and let knowledge workers quickly resolve problems for employees and customers.

Samad Samana

analyst
#12

That's actually a good pivot point. So I had on my list of questions to ask about both Loom and -- I hope I don't butcher this -- Sweagle, I think is how it's pronounced. And I know that was to bolster the ITOM capabilities, and I know you mentioned with Loom the AIOps side as well. So maybe this is a good way to switch gears into how the company's momentum in IT Operations Management has looked and how both -- how did those 2 acquisitions that are a little bit more focused in that area, how should we think about the signal of where the importance of ITOM is or how much of a focus it is in 2020 and then maybe really beyond that?

Pablo Stern

executive
#13

Yes. No, so as I mentioned, like, if you think about the -- what we're doing from a service management, from an operations management perspective, we really see those 2 capabilities driving the outcomes both on the employee, customer side as well as for knowledge workers. And more and more, like, customers are looking to drive those together, meaning like if I can understand something in my environment that's coming from the operations space, I can more quickly resolve issues or serve customers before they create a ticket or an incident. And we've got a very healthy business with operations -- with ITOM. We can see -- we see that growing to be over a $1 billion business. It's right now our second largest product in the portfolio and growing healthily. And an acquisition like Loom really does bring those 2 pieces together to drive some of those outcomes. And from a Loom perspective, we've been very focused on AIOps and making sure that we're driving relevancy to take the operational world, find those needles in the haystack, which is really about getting those insights that AIOps drives. And then the secret that we bring to that puzzle is we can now actually drive the workflow on top of it. So a lot of AIOps is about understanding the world of data that you have. But with ServiceNow, you can actually drive automated workflows on top of it. And that's where we think like we [ lend an ] influence to the AIOps lens. And Loom is really helping us do that by taking all the data that exists and being able to quickly identify what is happening in the environment, get those needles in that haystack out and then tie it to knowledge, tie it to insights, tie it to an actionable outcome that a team could go and then take. And then from a Sweagle perspective, one of the things that we talked about at our Knowledge20 Conference in May and we're going to be talking about more in Paris is this notion of a Service Graph. And if you think about our CMDB and the system of record that we're providing from a CMDB perspective, we think that like, really, as companies are driving outcomes in their operating estate, they really need to take a service-level view of everything that they have. And what that means is, it's not just about the infrastructure, the network, the devices, what you have on-prem or in the cloud, but it's also about configuration and then application in service and being able to show that holistically. And so we're announcing in -- as part of our Paris release, some integrations that are from a Service Graph perspective, bringing in that core data to be able to provide that visibility. And then Sweagle, what I think it's going to do is now it adds on this configuration layer so I can understand my configuration estate on top of my infrastructure estate to be able to drive better outcomes. And it ends up being a means to an end. It means that I can resolve issues more quickly from a service management perspective. I understand what's happening in my environment. I can tie it to my critical business services from an operations management perspective. Or on the security side, I can resolve the vulnerabilities that I have that are tied to my most critical services first.

Samad Samana

analyst
#14

So there's 2 threads I want to pull on there because this feels like now a lifetime ago. But back in late February, you guys had your Federal Forum. And when we were down there, a lot of the feedback we often get is, is that having the -- ServiceNow be the core configuration management database oftentimes leads to the adoption of ITOM or of GRC on the security side. So I think for those of us who maybe are not necessarily technologists by background, maybe if you can help us understand why it's so important to marry ServiceNow's CMDB offering and why that matters so much for the adoption of ITOM and for security as well.

Pablo Stern

executive
#15

Yes. And I'll say this, like, we do build our solutions with the ability to drive them separate from CMDB in mind. So you can do ITOM Health without a CMDB. But the reality is that the value proposition, when we talk -- when I talk about that one platform and that one data model that's lives in the architecture, like, a lot of it at the core is fronted by the system of record of the operating estate that you have. And the reality is that every solution that we have both feeds and gets from the CMDB. And that's true for the products that we build. That's true for ISV community, and that's true for our customers as well. So as an example, when we populate the CMDB from an ITOM perspective, that means that now you can tie your incidents to your CIs to the critical business services, which helps you prioritize and automate route work on the service management side. It also then helps you, from an asset management perspective, understand your asset estate and quickly get the value to do audits or do entitlement checks for the assets that you have. And so really, that is a power of like how you bring the data into that CMDB drives all these outcomes that we have across the solution set. And while a lot of that does start on the IT side, it extends across the platform. So from a customer service perspective, as an example, like, you can deliver better customer service by understanding where an issue is, where it exists in your operating estate, who that is tied to. So now you can be proactive and engaged with the customers that may be impacted when a pod in your environment goes down, and you know who the customers are, you know the team that's working on it, and you can drive that better experience. So it's strength in upsell from an ITOM perspective, but really, it really drives that disproportionate platform value that I talked about earlier as well.

Samad Samana

analyst
#16

Yes. I was going to say I think it speaks to the platform being the core, allowing you to stitch everything together with one clean data model. So I'm -- just because we only have about 7, 8 minutes left, I'm going to weave in some audience questions as well. So the first one is a question that's focused on the -- I believe, on AIOps. But the question is, how much of it's ServiceNow internally built versus partnering with other companies such as a Datadog? Maybe just helping us understand what's native versus what's done via partnerships.

Pablo Stern

executive
#17

Yes. So first, I'll talk internally, and then I'll talk about the ecosystem. So over the time I've been here last year, we've been very invested in terms of building out those AI and ML capabilities for the operating estate, whether that's our operational intelligence solution, what we're doing from a health perspective with bringing events and driving correlation and outcomes as well as some of the acquisitions like Loom that are helping accelerate some of the outcomes that we want to drive from an AIOps perspective. And as I said, like, the AIOps world is really taking a massive amount of data and then trying to drive insight from that data. And then on top of that, we're also invested in making sure that then you can go and take automated outcomes from those insights. And so we've got a healthy [ build path ]. And a lot of the ML, AI acquisitions that we've done like DxContinuum and others are helping us do that because we're leveraging those under the covers to be able to drive incident prioritization or do better correlation within ServiceNow. Now I'll say this: in the end, it's an ecosystem. And we understand like our customers are going to have hundreds, if not thousands, of different solutions or tools that they're using across a software life cycle to plan, dev, build and deliver operations. And so our view is really driving a full end-to-end single-platform view across all those integrated platforms. And you've seen this in some of the analyst reports around value streams, managing the value stream layer. Like, we really see our ability to drive that value stream and then do integrations with those different solutions to be able to bring that all into one common pane of glass and then drive those workflows across it. So it ends up being joint win-wins for our customers with the observability solutions with what we have on the platform. And ultimately, the long-term goal is get those customers to the outcomes and provide that single pane that really lets you do the work across IT and then into the other parts of the C-suite.

Samad Samana

analyst
#18

Great. That's very helpful. And then another one that -- as much as this is mostly on products but maybe a more short-term-oriented one. Absolutely, COVID is on everybody's mind and the associated impact. I'm just -- I'm curious maybe if you could talk to what you see from your seat in terms of customer dynamics, whether that's retention or how customer conversations have evolved like for the deals that you're an executive sponsor for. Just how has customer behavior been as far as you view it in terms of decision-making?

Pablo Stern

executive
#19

Yes. So in -- outside of pandemic, like when I talk to customers, like a lot of focus is, from a technology perspective, how can I drive better experience for my employees and customers? How can I do -- drive operational productivity and then innovate more quickly? And in the pandemic, the productivity on the operational side, really, like we've seen a big focus on operational resilience. And the other big thing that's also been sort of -- at the short term, there's been focus on, like, how can you help me save costs? And whether that's going to like an ITSM Pro that's helping drive better inflection and make sure that your teams are focused on the things that are highest value; or from an asset management perspective, understanding your license provision and being able to save if you're underutilizing solutions. And so I think like -- as I think of those outcomes and I think about the conversations that I'm having with CIOs and CTOs and their directs, like in the end, through this pandemic, like, there has been a shift in focus in like a few areas of, hey, like, cost saving is important, I need to be able to drive ROI around the solutions, which we ultimately think we have a strong value proposition for. And broadly speaking, like if you looking across our customer base and serving the enterprise and large enterprise, because it's a -- these are the largest companies in the world, like, there's a lot of resilience. And even though we've seen some impact in certain industries, we've also seen focus. Like, we had a -- as an example, in the hotel space, like one of our largest security deals ever, we closed through this pandemic. So even amidst some of the headwinds that there are, like, there have been -- in this time frame, we've seen healthier pipeline than we've ever had, definitely comparing to previous years. And we do see -- as we look forward, the big thing I would say is my conversations with IT technology leaders is that they do see this shift and the need that the pandemic has really accelerated a long-term view to drive digital transformation and make sure that customers are on -- that companies are on the other side of this digital divide. And so I say that's been reflective sort of as we look forward in sort of our future pipeline and sort of the strength that we see going forward as this pandemic continues.

Samad Samana

analyst
#20

Very helpful. So I have time for one more question for the people that are pinging me. So I'll end with a product question. I think DevOps makes a lot of sense for ServiceNow as a natural extension. So maybe just how important do you see that for customers? And how do you -- how are conversations in terms of cross-selling DevOps into the installed base going from your perspective?

Pablo Stern

executive
#21

Yes. So let me -- I'll talk about it through -- first at a concept level, and then we can talk about the product as well. At a concept level, as customers are trying to go and digitally transform, they're focused on a few things. They want to be more agile. They want to move workloads to the cloud. They want to innovate more quickly at the core. And they're trying to do so, and they're trying to bridge the central pieces they have within IT to the teams that they're working with that are doing the engineering. And that could be a team that is working on waterfall for like an ERP deployment or something like that. Or more and more, it sees digital teams that are trying to move much more quickly and innovate fast. And as every company becomes a software company, like, IT is really trying to look across both of these and drive that pace of innovation while maintaining security and governance and quality through the pipeline. And so that ends up being a very strong value proposition for us, which is we're already a trusted adviser in central IT. And now it's a bridge and a connection to these teams to be able -- to enable them to work and collaborate more quickly as the worlds of, what you'd say, traditional IT and the engineering teams are coming closer together. And so we see that as a strong tailwind for us. Our DevOps product really does provide some of those capabilities. But really, it's across our entire product line. Like, our operations management or even from a planning perspective, our ITBM solution, making sure that we're driving both visibility into the waterfall world as well as the agile world, really brings that single pane glass together. So net-net, I think I am very optimistic around how we enable customers to drive to the other side of this digital chasm by providing these capabilities, and DevOps is definitely one of the ways that we're doing that.

Samad Samana

analyst
#22

Great. Well, Pablo, we really appreciate your time. I think that, that was -- I know it's very helpful for me to dig in deeper into the technology and product side. And your insights are definitely unique to some of the conversations we have. So thank you so much for your time today. Hope all is well on your end. And we tried to get to as many questions as we could for the audience, but I'm going to go ahead and just apologize. We only had 25 minutes. But thanks again for joining us today. I really appreciate it.

Pablo Stern

executive
#23

Thanks, everybody.

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