StrongPoint ASA (STRO) Earnings Call Transcript & Summary
July 10, 2026
Earnings Call Speaker Segments
Unknown Executive
executiveGood morning, everyone. Welcome to StrongPoint Second Quarter Q&A audio call. As per usual, we have Jacob Tveraabak, CEO of StrongPoint; and Marius Drefvelin, CFO of StrongPoint, to answer your questions. Before we start, let me give you a quick recap of the highlights from this morning's Q2 presentation. Regarding revenue, it declined by 2% to NOK 342 million. 12 months rolling revenue recurring -- 12 months rolling recurring revenue also declined by 2%. And in the Q2, the EBITDA was at NOK 5 million, but this also includes a NOK 4 million one-off costs.
Unknown Executive
executive[Operator Instructions] And many of you have already sent in questions in advance via the investor@strongpoint e-mail address. Please note, we actually have received a large number of questions. So we have deliberately tried to group them as much as possible. So firstly, regarding e-commerce. A number of different questions, trying to group them into common themes. Firstly, about our new U.S. customer, Meijer. Can you provide details regarding the rollout scope, number of stores, timing, risks, and whether we have our own staff in the U.S. to roll out the solution? Over to you, Jacob.
Jacob Tveraabak
executiveOkay. So well, first of all, let me just say, I really believe that the breakthrough, which you call it, in the U.S. with a company like Meijer, a very, very respected regional grocery retailer in the U.S. is really just absolutely astonishing. I understand that people or investors would like to get more details on these things. We cannot share too many details about this. But as we have announced the agreement is to basically do all the in-store fulfillment of e-commerce orders in the Meijer stores. And I wish I could have shared more figures, but as a privately held company in the U.S., I am not allowed to do that. With regards to own staff, we're doing this now with our own staff. We have -- we're well into the -- well into the project already, having already conducted design phases and well into the pilot phases. So we expect this to be handled within the next couple of quarters with our own personnel before we have a full rollout.
Unknown Executive
executiveStill on the same topic of Meijer, specifically on the pricing. Is the SaaS pricing mainly per store, per order, or transaction-based? And what gross margin profile should investors expect? Again, over to you, Jacob.
Jacob Tveraabak
executiveSo all the order picking agreements we make, we make on a per order basis. So there is a fee per order. And the higher commitment -- volume commitment you can make, obviously, you get the lower price for that. So that's what I can say about the SaaS pricing. In terms of gross margin, I mean, it's the kind of profile you would expect, I should say, from a SaaS-based solution. We're talking about 85-plus percent gross margin on these kind of transactions.
Unknown Executive
executiveAnd moving on to an existing customer, Sainsbury's in the U.K. Why is the Sainsbury's rollout delayed? And can you give more details on the revised rollout and revenue?
Jacob Tveraabak
executiveYes. So Sainsbury's, just to put it in perspective, Sainsbury's is -- their e-commerce operations is massive. It's the second largest groceries chain in the U.K., very mature. Sainsbury's have been in the e-commerce business for more than 20 years and have a very high penetration. So you can imagine there's already a very big apparatus to take into account. And as a mature customer, Sainsbury's also have some, I should say, very clear perspectives on what should be done and what should not be done and us as well. And so we're working just closely together to ensure that Sainsbury's gets the absolute best potential out of the solution. And as such, it is more complex than we anticipated admittedly. And hence, today, we are not in the 300 stores we're expecting to be by this time, but rather in a double-digit number of stores. Now what we're doing is to work closely together to ensure that we get back on track to rolling out the entire estate of Sainsbury's stores that do e-commerce fulfillment. I guess on the same topic, I should also just pinpoint what we have said in the report, which is that because we are far away from the committed volumes that Sainsbury's were expecting to be at, we have agreed to a temporary reduction of what kind of committed volume is applicable right now. Hopefully, of course, we'll get it back up again when we have rolled out everything, but that's kind of what it is to say about the Sainsbury's rollout to date.
Unknown Executive
executiveMoving on to a different topic. Regarding CashGuard Connect. What is the status? And when can we expect revenue from this solution? Jacob, this is well for you.
Jacob Tveraabak
executiveYes. So CashGuard Connect. I mean, so CashGuard Connect is the solution that we have been developing out of Spain on the basis of a major customer prospect there. So this is a development project. We are increasingly, of course, getting to the stage of having a finalized solution. That finalized solution needs to be put into an industrialized setting or manufacturing setting, before we can start to see the big revenues that we hope to get out of the solution. So when we can promise big revenues, it's not going to be in this year. I can tell you right away. I know, it says something, right, there is a question about pilots and revenue. But material revenue, we will not expect until next year.
Unknown Executive
executiveRelated question. Is it true that the CashGuard Connect pilot cannot be expected until within a year?
Jacob Tveraabak
executiveSo I think I just answered that the pilot is running now. But if you're talking about material revenue, that's not going to happen in this year.
Unknown Executive
executiveMoving on to a different topic again. Regarding our Electronic Shelf Label and store digitalization partnership. A couple of questions on this. Firstly, the recurring revenue base related to the former partnership was approximately NOK 52 million at the year-end 2025 with around NOK 26 million in gross profit, and is expected to climb to 0 during 2026. What level of recurring revenue, gross profit, and EBITDA should the Vusion partnership generate? And when should it fully replace the lost economics of our previous partner? This one for you, Marius.
Marius Drefvelin
executiveAbsolutely. So yes, we have said that the annual recurring revenue was NOK 50 million in 2025. And just as a clarification, this includes both service revenue and license revenue. And there's always a distinction between the LTM recurring revenue versus the P&L effect. So on the LTM last 12 months recurring revenue, the effect was NOK 20 million so far this year. And as I've said a few times, this will gradually go down to 0. As far as the Vusion of financials, it's not possible for us to look into the future and provide those details. But I think there are 2 aspects. Yes, the recurring revenue base of NOK 50 million, it will take many years to replace that. However, we have already seen a lot of Vusion revenues already starting in Q3 last year with the Vusion ESL installation revenues hitting our revenue positively in the U.K. And in addition, we have won the first product deal in the Baltics. So I mean, we are already starting to see the effect that we otherwise would not have seen with the previous partner. But to quantify and to specify as far as timing, it's simply not possible.
Unknown Executive
executiveOkay. A related question, how many active sales opportunities currently combine Vusion technology with StrongPoint Order Picking or software? And when would we expect to see the first contracts to be announced? Over to you, Jacob, this time?
Jacob Tveraabak
executiveSure. So I'll say like Marius, it's difficult to sort of be super precise on exactly how many sales opportunities. I think what I can say is that we know that the combination of the Vusion platform, in particular, the EdgeSense platform and StrongPoint's Order Picking solution, that sort of value proposition is very, very strong. Now we should also remember that in particular, for EdgeSense, there's really just a handful of customers globally that have started with EdgeSense. Walmart is the most famous one, I should say, following with Carrefour in France. Now it will take time for also for Vusion to sell in that solution and for -- as such for the combination of EdgeSense and StrongPoint's Order Picking solution to really come to its full effect. So you just have to be a bit patient with regards to sort of how it rolls out. But we consider this kind of next-generation Electronic Shelf Labels to be the future and combining that with the Order Picking solution that we know in its own is already very strong. We kind of foresee that to be a very, very strong value proposition to customers going forward.
Unknown Executive
executiveAnother related question on Electronic Shelf Labels, but also connected to Sainsbury's as well. Can you quantify underlying recurring revenue growth, excluding the former ESL partner headwind and the negative Sainsbury's effect? One for you, Marius.
Marius Drefvelin
executiveSo to help you out on the calculation of that. What we did say is that the effect of the price recurring revenue on the LTM recurring revenue was NOK 20 million. So if you detract the NOK 20 million, and you add an estimate on the effect of the Sainsbury's, we would probably go from a 2% decline as we have on the reported figures to somewhere between plus 5% to plus 10% on the underlying recurring revenue growth.
Unknown Executive
executiveOkay. Then we have a question regarding -- a specific question regarding service revenue. Service revenues on e-commerce have fallen by NOK 10 million in the quarter compared to the same quarter last year. What is the reason for this? Question for you, Marius.
Marius Drefvelin
executiveYes, pretty much on the same topic. I don't necessarily recognize that figures specifically. But I have to assume that this refers to the license revenue. And then there's 2 things. It's the license revenue component of the price recurring revenue, which is a good part of this annual effect that we have talked about, i.e., the NOK 50 million on an annualized basis. So that's number one. And second is the effect that we have touched upon with the temporary reduction in the minimum order volume with Sainsbury's. So those are the 2 reasons.
Unknown Executive
executiveOkay. Now moving on to some specific financial questions. International revenue has grown strongly, but the EBITDA margin was only approximately 1.3% in Q2. What is currently limiting operating leverage and which commercial gross margin and cost milestones are required to reach a sustainable 5% international EBITDA margin? The question is for you, Marius.
Marius Drefvelin
executiveSo 3 things that we would highlight. Number one is to capitalize on the investments that we have made and that we are still making within Order Picking. We have now 3 super important good implementation projects. So they will definitely contribute positively. Number two, similarly in the U.K. business unit, capitalize on what we have done, meaning getting more volume and this will increase the EBITDA at least in absolute terms. And finally, number three, to increase the efficiency in product development. Because as you see from our quarterly reporting, we have 2 segments. We have the Nordics, and we have international, including the product division, which is essentially the development part. So these 3 reasons or actions will definitely contribute to reaching the question of a sustainable 5% margin.
Unknown Executive
executiveAnd another related question, what sustainable annual savings are expected from the latest cost measures? When will the full run rate benefit be visible in the P&L. And does management expect the organization to be through the main restructuring phase without further material one-off costs over the next 12 to 18 months? Question for you, Jacob.
Jacob Tveraabak
executiveSo I guess what's referred to here is the fact that we said we had some NOK 4 million or approximately NOK 4 million one-off costs in the quarter. That's related to severance pay. I think what there is to say, I mean, first of all, we just have to sort of acknowledge that if you look capacitive last few quarters and I think, it's being a year, right, we had a flat top line. And if we have a flat top line, in, I mean, general inflationary regime, we have to take cost measures. And we have done that. We have recently done that, and we will continue to do that also going forward. That's just a natural consequence of that observation. It should very quickly be the same. Obviously, we are doing a lot of work to grow revenue with new customer contracts coming in. But at the same time, we need to and will continue to take cost steps without necessarily calling it a restructuring phase, because it's not a restructuring phase. This is a part of operations, ensuring that we have an appropriate cost base and following the recent revenue development that we've had.
Unknown Executive
executiveOkay. A very general question on our customer pipeline. Can you comment on the total order backlog and its development? Question for you, Marius, this time.
Marius Drefvelin
executiveSo we don't report on the order reserve, and I will answer the question afterwards. But the reason for that is because we have a lot of, I would say, quick hardware product sales, which doesn't go through the typical order reserve funnel. However, to try to give a more general answer to that question, we have announced a couple of deals now so far this year on AutoStore, on ESL installation in the Baltics, which all-in-all have increased the order reserve in the sense that we would -- if we were to report on that. So that plus the big CashGuard order that we announced previously. All of these have contributed to a good start of the year as far as the order reserve. So I would say, generally speaking, a positive momentum on the order reserve without having specific figures.
Unknown Executive
executiveOkay. And on the topic regarding Vensafe. What is the likelihood of a major rollout in the U.K. this year? Question for you, Jacob.
Jacob Tveraabak
executiveSo I'm not going to give specific likelihoods or will it happen this year. I think what we can say about Vensafe in the U.K. is that, there's some process on comps, right? The one -- let me just start with a comp. I mean, the -- in the U.K., there's been a recent hearing of a new tobacco legislation. And that tobacco legislation does not seem to sort of approve dispensing tobacco in the way that we are used to in Norway and Sweden, where Vensafe would have been perfect. That said, I mean, the level -- and this is the benefit, is the number of thefts and the continued rise of thefts and protection of high-value items in the U.K. is high and growing. And as you will all know, Vensafe is very suitable for any kind of high-value items. So we're very positive about sort of getting the Vensafe into the U.K. market, however, not in the exactly the same way as we have been used to in a Nordic setting. But I will not be answering the specific questions of major rollout this year or anything like that. That will obviously come in a stock notice if that were to happen. But we're still pushing to get the Vensafe in the U.K. market.
Unknown Executive
executiveFinal question regarding the bottle deposit scheme in the U.K. or as you say, in your way, the pant. What kind of solutions do you offer for depositing bottles in the U.K.? Will deposits be allowed in 2027? And do you have your own deposit machines?
Jacob Tveraabak
executiveSo yes, I mean, the U.K. has finally, I should say come to the conclusion that they will have pant or DRS, deposit return scheme as it's called in the U.K., where all sellers of bottles and cans would have to be compliant within September, October next year. That means there is a massive work ongoing in the U.K. to ensure that they have the appropriate both machinery and pant machines, as you would know them, and processes in place for -- to handle that. Now we at StrongPoint do not have our own deposit machines. We do work with the major DRS suppliers out there. Most prevalent for us has been we worked with Sielaff. But in any case, we are really not a reseller of machines, but rather doing the housing and the preparation. You should recognize that when you put in a DRS machine, there's lots of shopfitting to be done around that, if you put the machine in the store itself. In the U.K., though, we're seeing a lot of space outside in specific or dedicated housing being used for DRS machines. And that's actually playing quite well on the shopfitting competence that we have in the U.K. with the acquisition of ALS a few years back.
Unknown Executive
executiveAnother question came in on the live system. Just came in now. Any execution risks regarding the picking, the Order Picking solution, I presume, Sainsbury's and the others? Question for you, Jacob.
Jacob Tveraabak
executiveYes. Let me just say that the question is -- I mean, there's -- nothing is without risk here in life. And at the same time, I understand the question with regards to the rollout with Sainsbury's having taken longer. Now let me answer the question in twofold. One is sort of with Sainsbury's, we're working very closely with senior leadership team and teams out in the field, in the stores to ensure that we get this to a solution that Sainsbury's would see fit to sort of fully roll out. So we're doing absolutely everything we can, and we're kind of observation from our end is that, that motivation is absolutely there with the clients themselves. Then for everybody else, including sort of Meijer, including Iceland, including Sonae MC, all these other implementations that we're currently doing. I mean, first of all, they are in a -- they're big, but they're on a different size and scale than Sainsbury's, which is massive. With all of these, the observation is that the implementation is going very, very well. The rollout is expected to be happening now in -- for all these 3 in the quarters to come and to have a full effect of these projects in the first half of 2027. So, yes, there is risk in life. Execution risk on picking is one of those that we can absolutely handle in that respect.
Unknown Executive
executiveThat's a wrap for today. It's all the questions we have. Just waiting a few more seconds just in case. No, it looks like it is it. So thank you, everyone, for joining us, and wishing you a good Friday. Goodbye.
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