Sundrop Brands Limited (500215) Earnings Call Transcript & Summary
August 7, 2026
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to Sundrop Brands Limited Q1 FY '27 Earnings Conference Call hosted by Anand Rathi Shares and Stock Brokers Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Ajay Thakur from Anand Rathi Shares and Stock Brokers Limited. Thank you, and over to you, sir.
Ajay Thakur
analystHello. Good afternoon, everyone. Welcome you all to Sun Brands Limited Q1 FY '27 Earnings Conference Call hosted by Anand Rathi Shares and Stock Brokers. From the management side, we have Mr. Nitish Bajaj, Group Managing Director; Mr. Asheesh Kumar Sharma, CEO and Executive Director; and Mr. K.P. Srinivas, CFO. Without much ado, I would like to hand over the floor to Mr. Nitish Bajaj for his opening comments, followed by Q&A. Over to you, sir.
Nitish Bajaj
executiveThank you, Ajay, and good morning, all. Very happy to be with all of you. I would just like to make one more addition here. We also have on the call Abhinav Kapoor, who is our CEO for the Del Monte business; and Amit Kumar Bala, who is our CFO for the Del Monte business. So that's the team available today for all of us on the call. As I go along the presentation, I will keep referring to the slide numbers so that you can relate to where I am making certain comments. So starting with my set of slides, I'm moving straight to Page #3. A quick recap for some of you who may be joining for the first time with us on our vision and mission. As an organization, we stay true to our mission of bringing a joyful food experience to modern, evolving consumers, which means that we would work on a portfolio that has a broader pan-India, greater India appeal. Of course, we shall continue to deliver it by bringing innovative, delicious, and convenient packaged food solutions to our consumers. Also, as a key part of our thesis of why we are a very good platform, the Sundrop brand has gradually started to emerge now as a food platform with reasonable scale and, of course, a very strong, profitable growth opportunity in the periods ahead. We have done it through the addition of the Del Monte Foods business to our portfolio, which happened in February '25. As a combined organization, today, we operate in categories that have high growth and also have reasonably strong margins. We have brought in a very intensive focus on our core portfolio. So we have made strategic choices around the portfolio that we have been investing in over the last 18 to 24 months. And those sharp calls are also starting to show dividends in the way our growth trajectory has shaped up over the last 1.5 to 2 years. We do have very strong and growing salience in emerging alternate and fast-growing channels, which is specifically calling out modern trade and E-Commerce, where our salience is also significantly increasing. As management, our team is focused on profitable growth as a key thesis. We are working strongly to improve our EBITDA, leveraging the scale benefits, leveraging the platform benefit of the organization, and also consistently looking at cost efficiency and value improvement opportunities for our products and portfolio and the way we operate the business. Overall thesis has seen a little bit of change. Historically, we were more driven by CapEx within the organization to drive growth as a thesis. We have changed it over the last 2 years to say that we will follow a capital-efficient approach, which means we will use a mix of good manufacturing platforms available outside of our own ecosystem, and use third-party systems wherever available and for high-quality orders to drive innovation and growth, and of course, expand the efficiency and utilization of our own capital assets. And we are also driven to look at both: while we grow organically on the portfolio, we are actively also looking at inorganic opportunities, which could help us accelerate the growth momentum of our business. As a platform today, I'm moving on to Slide #5. As a platform today, we have 3 key brands, [indiscernible], Del Monte, and Sundrop. A quick reminder: for [indiscernible] and Del Monte, we have perpetual licenses for Greater India geography. When I say Greater India geography, it covers India, Sri Lanka, Nepal, Bangladesh, and also Myanmar and Bhutan geographies. So we have a perpetual license for these 2 brands for the larger geography. We are also affiliated with the parent companies, and we have exclusivity to have the first right of anything which they would want to bring in these brands in this part of the country. We, of course, have global rights for the Sundrop brand, and these 3 brands put together form the bulk of our business as we operate today. Coming to quarter 1 numbers, I'm on Page 6. I'm very happy to share that we have consistently been delivering an accelerated growth trajectory. And in this quarter, we have closed the quarter with a 15% consolidated revenue growth. Some key insights to this. Of course, sequentially, we have grown 11% over the last quarter, and 15% over the same quarter last year. Within the mix, if I have to look at our B2B business has continued to be a shape better than our overall business, growing at 18%. Our E-Commerce, which is a very important future growth channel for us, has maintained a strong trajectory ahead of industry growth rates at 32%, which means we are gaining share there in most categories that we operate in. Our investments: we have been upping our investment right from quarter 4 of FY '25 in the Sundrop business and quarter 1 of FY '26 in the Del Monte business. So as we have moved on that journey, we have also understood much more sharply as to which initiatives are giving stronger outcomes. And hence, today, we operate at a much healthier level of A&P spends as a percentage of total sales, and we have been growing them either sequentially or quarter-on-quarter. But overall, our level is significantly higher than previous years. We have been looking at expanding our margins. Of course, last year, we had seen rapid margin expansion driven by specific initiatives where we have got external partners to look at our cost efficiencies. We have been able to maintain and sustain those and also build on those. So in this quarter also, while the environment was very inflationary, and we are all aware, we have seen significant inflation in certain commodities, significant inflation in the packaging material side. But despite that environment, we have been able to further improve our gross margins by about 110 basis points. And as we have closed the quarter, we have closed the quarter with very stable, healthy EBITDA margins of 7%, which is what we also achieved very similar number in quarter 4 of last year. Moving on to Slide #7. I will give you some flavor of the 2 businesses inside. Sundrop business is about 56% of our total business, has grown in quarter 1 at about 16%, accelerated somewhat from our 14% growth in quarter 4, 15% growth in quarter 1 last year, and a full year growth of 12% last year. Similarly, if I look at the Wellvone business, which is another 44%, 45% of our total business has accelerated to 14% growth. The same number in quarter 4 was about 9% was in quarter 1 last year at about 8%, and the full year last year was about 9%. So as a group, we have accelerated growth. The important point I would want to make is that whatever we are doing is driving our growth sustainably. So you are continuously seeing marginal accelerations. But fundamentally, we are wired to drive capital-efficient growth as of last week. So we are continuously working to up the NA, but you would only see on a quarter-on-quarter basis marginal improvements, which you would have seen over the last year, where we moved from, let's say, from about 4%, 5% growth, which we had before we really took the investment thesis on this business, to about 15% growth now. On the choices we have made, I'm now on Slide #8, our core categories where we invest. That business is, of course, showing greater acceleration overall and today contributes to about 60% of our total business, up from about 53% about 3.5 years back. This may have gone down a little versus quarter 4, which was where it stood at about 62 because we are seeing some of our initiatives taken on staples or premium staple oil business continuing to do well for us and driving growth in line with our overall business growth. So while that is still not from an advertising set of investment growth portfolio for us. But whatever we are doing on PAC, commodity side management, cost management is helping us maintain a good growth rate even in our oils business. I'm moving to Slide #9, which is where our core category and staple business is covered. So on the Popcorn business, very happy to say that we have been consistently maintaining over the last full year and also multiple quarters, a growth rate of close to 18%. And this is backed by a very strong volume growth of 12%. And hence, this is a very strong growth, which is driven by our investment thesis for the business. On culinary, which is a mix of ketchup, [indiscernible], and dressings business, we have seen acceleration of growth, with growth moving to 15% versus about 10% last year. On the volume side, the business has been growing at about 8%. So I think our volume growth has been stable. We have been able to increase the pricing power. Also, of course, some of the pricing decisions were necessitated by the commodity environment in this business, which we were able to pass to the consumers while maintaining our volume growth momentum. Moving on to the premium staples business, again, very strong growth trajectory of 16% in value, 7% in volume versus quarter 4; it is a shade lower on value, which was at about 20%. But if I were to look at the full-year perspective last year, we have maintained the growth rate of about 16%. And from a full-year trajectory, our growth has expanded to 7% this year versus about 3% last year. Italian business, which I talked about, which is a mix of our olive oil and pasta business, again, is very strong. And this is the first time we are returning to value growth in this business. We had talked about our commodity environment, which has softened in this business over the last year, which we had passed on to consumers. Because of this, while we were growing volume, we were seeing value decline last year. As we enter into this year, we are now seeing the choice between both value and volume growth. So our volume growth has been more or less maintained at last year's level of 16% to 17%, while we have returned to 8% value growth. And this value growth should further expand to closer to 15% value growth if we are able to sustain our volume growth of 15% in the quarters ahead. Peanut butter, or our peanut spread business, has been a spot for us. We have taken certain calls. I would say we have some signs of recovery on this business, but it still continues to be negative. So while we were about 8% to 10% negative in value and volume last year, we have been able to bring it to about a 3% decline in this period. I will give you some flavor as we get into the category on slides ahead. Moving on to Slide #10 on the popcorn business of ours. Both ready-to-eat and ready-to-cook formats are showing very, very strong growth. The ready-to-cook business, which is the historical business, continues to grow at about 9%. This is the way the business had originated for us. Along the journey, we also expanded our presence into convenient ready-to-eat formats, and that business has been accelerating growth year-on-year, quarter-on-quarter, and we are now running at about 39% growth, up from about 33% growth we had last year. So the momentum is further strengthening. This momentum, which is expansion in the ready-to-eat business, is driven a lot by distribution-led penetration in the general trade because we see there is a very strong opportunity to expand the penetration of the ready-to-eat category in West and South, and we have already been able to demonstrate that in North, followed by East. So North, followed by East, we have been able to establish this category very deeply in terms of distribution, and we are working to expand that in West and South as we go along the growth journey on ready-to-eat business. On the ready-to-cook business, again, it is a mix of driving new trials through distribution expansion where the INR 10 price point plays a very critical role. But as we are seeing the evolution of the quick commerce channel in the country, that is also helping us drive consumption of in-home, both through ready-to-cook formats and also ready-to-eat formats in higher pack sizes and higher pack points. So the quick commerce channel is actually helping us drive consumption at home, but that is coming through a mix of both ready-to-cook and ready-to-eat formats. We are working to expand our sweet popcorn and cheese portfolio because in these, we see strong growth opportunities. So in quarter 1, we did some launches specifically in the sweet corn, popcorn area, where we do see strong growth opportunities, as our country is a sweet-tooth country, and this is one segment which Active has historically not exploited. So we are starting to work in that area as well to drive our growth stronger. Moving on to Slide #11. On the Edible Oil business, as I said, our growth momentum has been sustained. We are very happy to share that we are now growing in volume. Historically, we have had situations where lack of focus on this category had led to volume declines. But now, by maintaining a very selective, sharp focus in certain geographies of strength and channels of strength, we are able to get both volume and value growth in this category. Value growth, I must say, is linked to the inflationary environment in this category. Generally, this category is price sensitive. Our stated position on this category will be to protect volumes. And going forward, we would want to at least grow 4% to 5% on volume terms, outpacing the category growth or at least be in line with category growth in this business as this thing. What we have also done is we have looked at selective innovations, selective channel focus, new pack size introductions, et cetera, where we found growth opportunities, and those initiatives are helping us do well in this category. Moving on to the peanut spreads business. We do face headwinds on this business in modern trade and e-commerce channels because the market moved from plain peanut butter formats to more value-added formats like chocolate-flavored variants or higher protein fortification variants. We were late to innovate in those categories, and we had seen the impact of that in share. Over the last 9 months, we have been able to beef up our portfolio with a full-fledged range in these high-growth variants, whether it is the high-protein segment or the chocolate segment. And that is now starting to see some results in e-commerce and the quick commerce channel, where we have returned to a growth of 16%. And that is what is helping us: the decline in this business from an 8% to 10% decline last year to a 3% decline as we closed quarter 1. We are very confident that this strategy will help us return to growth in this category. Our overall ambition is for our foods business to grow at a mid-teens to high teens level, and we would stay focused on getting our ready-to-eat peanut butter business also in this dimension as we move along our investment journey on this business. Moving on to Slide #13 on the culinary business, which I said is a mix of tomato and business. This business is fairly distributed across both retail and B2B sides. We are seeing very strong growth in B2B, which is helping us expand this business more strongly. But of course, our B2C business is also growing. So a combination of B2B strong growth and specific high-intensity channels like e-commerce and modern trade in retail are helping us drive very strong growth in this business. We are also seeing exports growing on the back of some key accounts we have in Southeast Asia, which is helping us grow. So overall, this business remains a high investment focus because we do see opportunity to drive growth on the rising consumption of Won Foods in the country, as also on the back of the very strong distribution footprint opportunity we have in this business. Moving on to Slide 14 on our Italian business mix of oils, pasta and ready-to-eat olive oil. The business is growing both in volume and value terms at 15% growth in volume and 8% growth in value. Olive oil, which is the hero product, is the core equity driver for this, which is where we are going. We have started high investment and are only going to invest in the period ahead has seen very sharp growth of close to 20% in volume terms, driven by even stronger growth in the e-commerce channel, where we are increasing our investment. But this is, of course, a category where we will drive both from consumer saliency and a channel point of view in the journey. Similarly, the pasta business is again growing by 10% with strong growth in e-commerce and the food service channel. Moving on to Slide 15 on our e-commerce business. This is the highest growth area for us from a channel point of view. We have significantly shifted the focus of the organization to invest ahead of the curve in this channel. We are also using this channel to drive our innovation or certain new category entries, and that combination of investment plus innovation-led growth is helping us deliver 32% growth in this channel. Very strong growth we have always talked about in the quick commerce channel, which was historically also driven by the expansion of quick commerce in the country, but very happy to also share that hybrid platforms have also started to grow strongly for us in this area. More importantly, some of the new categories, which we started investing in in the last 1 year. Now we are seeing that business growing 3 to 4x in that nature as we invest to gain shares in those categories. Of course, we are still very small players, and that's why the growth today is looking aggressive. But as we build the base, the absolute quantum of increase on that business is also looking very promising. Overall, our spend, brand spend, and I would want to nuance it for you: I'm on Slide 16, has grown from last quarter at about 49%. You would be well aware, and many companies in our ecosystem have talked about reclassification of spends, which is linked to how the trade visibility spends, which we would do in modern trade, were accounted for. They were typically being included in marketing spend. Now, as per the new guidelines, we are reflecting them as trade spend, so they are being netted off from the sales. So as an outcome of this, we do see a sharper growth visible over quarter 4. But if I do a like-for-like comparison, our spends are growing at about 12-odd percent versus quarter 4 and are about 5% lower versus quarter 1 last year. To nuance it from a definition of 5% lower versus quarter 1 last year, we had, as I said, gone into an investment journey in Sundrop from quarter 4 of FY '25 and in Del Monte from quarter 1 of FY '26. So at that pace, anyway, we had significantly upped our investment. As we have understood the various investment initiatives today, we are in a very strong position to do ROI-centric marketing investments, which is what is the overall thesis on which we will drive the growth of this business. Moving on to Slide 17, our automation of the sales force was a very critical tool for our productivity and sales organization. That project has worked well. I had talked about us reaching the point where we have the larger retail universe of Sundrop on the platform being achieved in quarter 4. So that, of course, has continued. But in addition to that, we are now seeing significant traction in the entire billing history generation, data generation of our outlet sales coming through this platform. So roughly about 80% of our outlets are today getting billed on this platform. At the end of last quarter, this number was about 75%. And this, of course, will be a very strong initiative for us to optimize our coverage costs for the organization or the platform put together and also drive productivity improvement initiatives in the channel. On the margin improvement side, I'm on Slide 18. We, of course, have seen a very, very highly inflationary environment. Despite that environment, we have been able to continue and sustain our initiatives where we had led improvements in our back-end manufacturing and logistics costs. So overall, on the material side, despite an inflationary environment, we have seen a 40 basis point improvement versus last year, where we had seen significant improvements of the nature of 200 to 300 basis points. And on other expenses also seen another 70 bps reduction in margins, and that is translating to about a 110 basis point improvement in our overall margin. Moving on to Slide #19. Innovation, which we have talked about, is now central to our growth thesis. We have been expanding our innovation portfolio over the last 12 to 18 months. And if I look at what we have launched in the last 24 months, we have launched close to 100 products, and we are getting about 4% of our overall sales through this portfolio. If I also talk about sequentially, how it has built up in quarter 1 is sitting at about 6% of our overall sales. And hence, we are seeing increased traction. We would want roughly about 6% to 8% of our growth, which is, let's say, 40% of our growth ambition, if we have to talk about growth of mid-teens or higher to be funded out of innovation, and that journey is shaping up very strongly. Moving on to Slide 20, the entire consolidated P&L statement. I talked about it: growth of top line 15%. On the material side, we have grown a shade lower, and hence, material side efficiency has improved by about 40 basis points. Our cost controls are stronger, which is what is helping us improve our margins further. A&P, as I talked about, looks about 12% lower here, but in real terms, this will be about 5% lower. More importantly, I think we need to keep in mind that we are today doing 5% to 6% of our top line being invested in media and promotion. If I look at the core portfolio where we invest, that number now, because 60% of our business is core where we invest, that number translates to about 8% of our investments going into advertising and promotion. And that we are going to maintain or build as we go along in this journey an outcome of this, our EBITDA has improved sharply, grown strongly versus last year, and we are sustaining the 7% EBITDA levels. And these are, of course, normalized net of ESOP costs, which we have always shared in the past. So net of ESOP, we have sustained the numbers of about 7% of top line. Moving on to Slide 21. I'm just coming to all of us with why the Sundrop brand is a very strong portfolio to look at. We do have a portfolio of stable, well-known brands which cater to the needs of the evolving Indian consumer who is getting more affluent, who is getting more open to Western food choices. We do, as a platform, ride on all consumer megatrends, whether it is increasing consumption of out-of-home, whether it is increasing exploration of new food choices. And of course, our categories are sitting in areas where penetration continues to be a strong driver of growth. These categories also offer significantly stronger margins versus the commodity side. And in some of them today, we have a leadership position. In some, we have a challenger position. But overall, given the context of penetration, growth of category and the share gain opportunity, we do have a very significant headroom for sustainable growth in these businesses. We would continue to deliver that through investing, making the right choices on portfolio, which we have already done, but also the right choices on investment vehicles, which we have sharply understood over the last 1.5 years of journey, and that will ensure that our growth always remains more capital efficient. Last 2 points on this. There is still complementarity on channel and manufacturing strengths. We have started to make some moves in this direction, but there is significant headroom. And over the next 1 to 1.5 years of journey, you will see that also panning out to drive better improvements in margins and also, of course, continuing to strengthen our growth momentum. So that's all from my side. I would like to now close the session from a presentation point of view and open it for Q&A. Thank you so much.
Operator
operator[Operator Instructions] First question is from the line of [indiscernible]
Unknown Analyst
analystCongrats on a good set of numbers. So first question is going to be on A&P spend. So sequential increase year-over-year dip. Just 2 things about this. So one, have we become inherently a lot more efficient with our marketing? Or have we changed the area of focus from maybe a particular brand or a particular segment to another kind of change? Comparatively, a little more on this, please?
Nitish Bajaj
executiveSure. Thank you, Ravi. So I'll just nuance it a little more for you. See, we started the investment journey on the portfolio, both in Sunndrop and Del Monte, in quarter 4 of FY '25 and quarter 1 of FY '26, respectively. And when we got into it, we took calls on certain categories to invest. Largely, our focus has remained on those categories. But having said that, we did, for example, take an investment call on the juices portfolio in quarter 1 of last year. We are saying it is not so core. We have not seen good results, so we are dropping that call. But fundamentally, whatever we have called as a core portfolio in Sunndrop, there we continue to invest. And in Sunndrop Brands as a business, we have only expanded our investment in quarter 1. If I talk about the same in the context of Del Monte, we started with certain categories. We have only taken a call not to invest in the fruit juices business. Net-net, I also qualified by saying that while you see a 12% decline, if I take the impact of reclassification of trade spends, it's actually 21.4% versus 22.9%, which is just about a 5% decline. And that is just the optimization. Overall, I think the confidence you need to have is that investing in portfolio remains a key thesis for our growth. And as management, we'll continue to do it. We did have some learnings, and these are a very small set of optimizations, which have been done in one specific portfolio. The core categories, which we have been talking for last 1 year, have remained strong on investment, and they will continue to be strong on investment.
Unknown Analyst
analystJust a couple more questions. One question would be like popcorn. So with ready-to-eat specifically, we're entering categories like cheese and popcorn where, admittedly, a brand like 4,700 has been tiring so far. So like, could you just help me understand, like, post the acquisition of that brand by a bigger company, are you seeing some more aggression on the ground? Are you seeing more distribution in GT? Would you like to highlight any difference between, like, our active offerings and those offerings that have been very successful for them?
Nitish Bajaj
executiveYes. So we constantly review portfolio evolution. See, we are a category leader in the popcorn business. We constantly monitor how the portfolio has been evolving. And of course, as more players come into the category, you see greater dynamics of innovation and investment, which, generally, I would believe is good for the category. Today, we would hold closer to 85% share of the category. So we are a very strong dominant market leader. We haven't yet seen any significant shift from the way the category was operating pre-acquisition of OC by a large player. From our context, we have, of course, significantly upped the investment, and we have understood which are the choices in the portfolio, which we could ride on and expand our share further and, of course, continue to grow. So, Sweet Popcorn, I talked about it. We did see that we have an opportunity to be a stronger share or a bigger share, and that is what we have picked up and started to focus our investment behind. Cheese popcorn in some pockets, we saw that's a flavor which, let's say, we were not really leveraging in the e-commerce channel. So we brought that also into the e-commerce portfolio so as to expand our growth. So these are, I would still say, constant innovation, constant new opportunities for growth either by doing category-first initiatives or also some initiatives which will help us drive share gain.
Operator
operator[Operator Instructions] Next question is from the line of Pritesh Chheda from Lucky Investments.
Pritesh Chheda
analystCould you call out the volume and value growth of core and noncore blended, the volume and value growth?
Nitish Bajaj
executiveYes. So overall, if I look at we have talked about 60% of our portfolio is core, and that is growing at about 14% to 15% in value terms and about 9% to 10% in volume terms. The oil, which is growing a shade faster in value at about 16%, is about 7%. And then in the noncore outside of oil is about 20% of our business; edible oil is about 20%. So control-wise, you would see that 80% of our business today is growing at about 15% to 16% on value and about 8% to 9% in volume. The balance of the business, which is another 20% of our business, is seeing a very similar homogeneous growth because we are seeing our CP manufacturing business also seeing good volume traction. We do make energy drinks for certain companies. We are seeing good volume traction in that business. So blended, that business put together is still continuing to grow at about 15-odd percent in value and about 8% in volume. But core portfolio where we invest, I would say our growth is 9% to 10% in volume and 15% in value.
Pritesh Chheda
analystMy second question is around your key pillars: if you could call out the key pillars of your growth strategy, not at the brand level, but generally at the overall level? And what will it lead to in value and volume growth for the quarter?
Nitish Bajaj
executiveOkay. So in the key categories where we're investing- popcorn, [indiscernible], and let's say, Italian. So I'll first talk about Popcorn, [indiscernible]. There, I would say there are 3 key pillars for growth. First is, of course, distribution expansion because categories have the opportunity to either gain share by category penetration expansion like popcorn, or gain share by distribution expansion, which is [indiscernible]. Second area is, of course, investment because as you want to either gain share or you want new consumers to come in, your media investments need to go up. So we are going to invest ahead of the curve on these categories. The third area specifically for these categories will be in the area of innovation or new products through which we can do certain share gain strategies. Coming to Italian business and Italian business, I would say it is still more top-down metro and new channel-like e-commerce focused. There, the growth will be driven not so much by distribution, but more by innovation and investments. And on peanut butter, again, I would say innovation is something which will be very central to drive growth for us because we had a catch-up to do. We have already done the catch-up, but we will also want to do certain innovations to drive stronger growth and share recovery in that business.
Pritesh Chheda
analystGrowth means corporate could be another 4% to 5%.
Nitish Bajaj
executiveSo in the longer term, if I can go to high teens growth is something we would aspire for, and a broader mix will be 50% through volume, 25% through price, and 25% through innovation. When I said 25%, I'm talking about 25% of mid-teen growth.
Operator
operatorNext question is from the line of Balajiaanathan from Asset Management.
Unknown Analyst
analystA couple of questions. One is on the Italian portfolio. It seems like you had a fall in realization to the tune of 6% to 10%. Is it fair to assume that it's some kind of quick commerce discounting that we are doing on this portfolio?
Nitish Bajaj
executiveSorry, I couldn't understand which portfolio you -- it, Italian? Abhinav, do you want to answer this?
Abhinav Kapoor
executiveThis is Abhinav. So, if you look at the Italian portfolio, and Nitish talked about it during his presentation, if you look at the entire last year, we've been in a commodity deflation cycle. So essentially, when we buy it, we've been buying at lower pricing, which we have passed on to the end consumer. And basis that, while we did see volume growth, we did see a value decline last year. Now this year, for example, with the growth, I would say the prices are stabilizing in the market; we have now started to see a value increase, which is coming through. But last year, quarter 1, the price pass-through only started from, I would say, quarter 2 onwards. In quarter 1, we were running on higher inventory with the old pricing. So that is the change that you're seeing right now. This will stabilize going forward from quarter 2.
Unknown Analyst
analystSo currently, there is... It's not any quick commerce discounting, correct?
Abhinav Kapoor
executiveNo.
Unknown Analyst
analystMy second question is we've seen that B2B is roughly growing at about 18% and e-commerce is around 32-odd percent. So is it fair to assume that the GTP number is probably low single-digit in terms of growth?
Nitish Bajaj
executiveAre you talking about Del Monte specifically or overall?
Unknown Analyst
analystPortfolio overall business.
Nitish Bajaj
executiveSo, we have shown you the flavor of various categories right now, predominantly retail business. We have virtually no business on the B2B side. That we have said is growing at about 18%. So it is dominantly similarly; Italian business is again dominantly a B2C consumer retail business. That business volume-wise is growing at about 15%, again, retail growth. Staples or oil is again a fully retail business for us, growing at 16% in value. Culinary is the only business that is a mix of retail and B2B. So yes, when you are saying we are saying the growth is around 18% to 20%, B2B growth would be sharper and retail growth would be a tad slower. But math is very simple for you to say if one is growing at 18%, the other may be growing at 10% to 12% in that range.
Unknown Analyst
analystMy last question is just a short one. In terms of this edible oil, this 15% growth that we have seen, how much of that is price inflation?
Nitish Bajaj
executiveSo if we see that, it shows we have a 7% volume growth and 16% value growth. So that's about 9% is the price that we have been able to pass. What we normally look at in edible oil is we are trying to pass the per kg price increase in absolute terms so that in the longer term, we manage the absolute profit margin that we make from our stable business. Percentage margin passing price increase passing on in staple business is a little more difficult because of the commoditized nature. So we are solely passing it on. So we passed on almost the entire per kg price increase in staples to the consumer, leading to a 9% price increase. And we still got a volume growth of 7%, taking the total to about 16% value growth.
Operator
operatorNext question is from the line of Sitesh Deshmu from IIFL Capital.
Percy Panthaki
analystThis is Percy Panthaki here. I just wanted to understand the situation on the merger of the 2 organizations. So things like having common distributors for Del Monte and Sundrop, things like merging the internal sales force, and so on. So what is the situation there? What are the kind of timelines, et cetera? And when all this is finally completed, how many basis points of savings do you think this can expect? Yes.
Nitish Bajaj
executiveSo broader picture, we have been very cautious about it because we want to make sure that we do everything the right way. Now fundamentally, the only area of overlap, if I see it strongly, is the general trade retail coverage. Modern trade is already account team structured, so it is fine. E-commerce, again, is account team structured. We have already consolidated under a single operation team. So as we stand today, e-commerce we are already operationally consolidated, while account managers could be different, but we are consolidated under a single team. Fulfillment of channels still remains CFA-led. We have talked about the fact that CFAs are already on the journey of consolidating. So right now, Del Monte has 10 unique CFAs; 3 of them are already consolidated one is underway. And by the end of this year, we should be able to complete larger, let's say, CFA consolidation between S and Delmonte. So only 2 unique CFAs will remain for Delmonte by the end of this year. So that is already going on. Coming to your question on the sales team. Now, sales team, only in the context of general trade, we need to do it via first the backbone, which we call the ERP fulfillment of this thing. We are in the journey of ERP organizations. Very soon, we'll also be thinking about how we want to go about delivering ERP migration to a single set of ERP for organizations. I would say that within the next 12 months, we should be able to get to that stage. And post that, we should also see how we can gradually bring the sales organization to be more cohesive. We have done one experiment already in East where today, for the entire East of the country, Del Monte business is being distributed through Sunntra. Coming to your last point on what is the kind of value maximization or synergy benefits we see from this exercise. I would say about 200 basis points improvement could be seen from this exercise, but this could be delivered over a period of next 18 months.
Percy Panthaki
analystMy second question is on the overall margin journey. If we have to move from, let's say, 4% to 5% EBITDA margin to, let's say, a low double-digit, let's say, around a 12% kind of margin over the next, let's say, about 3 years or so. So that's about close to about 700 basis points expansion. 200 basis points can come from these measures that you spoke about. What would be the breakup of the remaining 500 basis points?
Nitish Bajaj
executiveYes. So Percy, I'd just like to first clarify. As we stand today, our EBITDA margin is close to 7%. Of course, there is something we have not baked into those numbers. If I were to bake in the ESOP number, that number would be close to 5.66% in that range. So we are a tad higher, I would say, sharply higher also than 4%, which we used to be about 1.5 years back. So that's the first thing. Now, the journey from 7% to 12%, ESOP is a front-loaded cost in the P&L. It will continue for about the next, I would say, 18 to 21 months at the level where it is. After that, for the next 2 years, the ESOP cost will be marginal to the P&L. And hence, that in itself should see a 100 basis points improvement in delivery, if I have to talk as a non-ESOP-adjusted number. The ESOP-adjusted number, I've already told you, is 7% as it stands today. Taking this number, which is the ESOP-adjusted number, to 12%, about 200 basis points, I said could come through how we leverage the synergy of operations alone. The balance is, of course, the growth momentum, value maximization through premiumization of the portfolio. Overall, our endeavor is to improve our margins by 300 basis points every year, of which we would want to deploy half back to the business and half back to the shareholders. That's the broader thesis. When I say back to business, that is to ensure we sustain our growth momentum in mid-teens to high-teens levels. So that will give us the scale benefit, margin expansion of another 100-odd basis points as we improve our scale and leverage our assets better. This year, as we are talking about quarter 1, this is largely a scale benefit because, on the cost side, we have talked about it; it has been an adverse cost environment. We have yet to take price increases to minimize the cost impact. In most areas, we were able to address the cost impact. In a few areas where we have contracts for B2B business, et cetera, we have been gradual or, let's say, we haven't followed the curve of the price increases. They are, of course, part of constant negotiation with accounts. So overall, one is we see strong strength in the portfolio in terms of pricing power. That's one takeaway. As we gain scale, we do see a 100 basis points improvement every year coming through scale. As we improve premiumization, that could also yield another 80 to 100 basis points every year. And through synergy over the next 2 years, we should get another 100 basis points every year. That's the way you should look at it for the next 2 years: 12%. Yes, that is the number we would want to get to in 3 years' time from now, yes.
Operator
operatorNext question is from the line of Shirish Pardeshi from Motilal Oswal.
Shirish Pardeshi
analystI'm quite impressed the trajectory is improving. I was more curious about the INR 10 price point on Propcon RTC disruption; the growth is looking better. But how do you manage the supply chain? And what is the contribution this INR 10 is going to give? Which markets have we put this product in? And similarly, in e-commerce, what kind of RPC contribution are we getting?
Nitish Bajaj
executiveThe same... In the popcorn section, if we look at the RTC, which is the hot and fresh to be made INR 10, we continue to expand geographically across the country in all the regions, right, because we were already leading there with our INR 10 packs, right? So that part continues. Our facilities, which are in Kashipur and Kotur, continue to produce more and more efficiently because we had headroom of capacity. And as capacity utilization is increasing, that is adding to our profitability. Now coming to the ready-to-cook eat business, there, the INR 10 expansion till about last year was predominantly in the North. And so we expanded and have now made some inroads in East, West and South; we are working on it and gradually expanding. Now the key to an INR 10 product lies in two things. You have to have assorted manufacturing because 2 biggest components of cost in pack snacks at INR 10 is especially your packaging cost and your freight cost. Now, assorted manufacturing ensures that our freight costs are under control. And as the capacity utilization of that plant is increasing, it is becoming better and better in terms of margin. Now with assorted manufacturing, we are also able to optimize packaging costs because we don't have to have a very, very long shelf life across. So with a very efficient 4.5 to 5 months shelf life, we are able to give fresh product in the market. Third, to build the supply chain efficiently, we use a model where we ship a large part of it to the customer or our distributors directly from our factory. So they receive as good as 4- or 5-day latest manufactured products only for our bag snacks. Now there are some distributors who are at a much smaller volume, which we continue to route through a CFA. But as the volume builds up, we move them to direct shipments. Now that is the third leg, which is adding efficiency in our INR 10 packs.
Abhinav Kapoor
executiveYes. And just to add one more lever to this entire thing. On the e-commerce side, we are also seeing premiumization of bigger pack sizes driving the growth. So while we are seeing retail being driven at a INR 10 price point, in e-commerce, it is INR 25 to INR 50 price points, which are driving the growth. And of late, our focus is, of course, on expanding towards 50 MRP packs. It's not only our focus, it is also the channel teams' or account teams' focus to drive greater growth towards 50 price point packs, and that is also helping us improve EBITDA. One very important thing which I would like to share is that historically, our ready-to-eat INR 10 was dilutive to our margin business. But over the last 18 months, we have actually made it accretive to our margin business. So today, when we see the growth. And of course, it's very similar to the business profile now. But today, our ready-to-eat INR 10 price point pack or ready-to-eat total portfolio does not dilute our margin as it keeps going. It has actually been accretive in the very same dimension as our core business overall.
Nitish Bajaj
executiveAlso, if you look at the 39% RTE growth, you will find that the bigger packs, as we do, which is more than the INR 10 price point packs, are growing at INR 42, and the other ones are growing probably at INR 33. The better part is that e-commerce, which is larger, is now growing at almost 55%. So the bigger-appearing pack, the more profitable ones, are growing faster than overall. But definitely, the expansion in GT is key to keep building saliency and make an unbeatable mode of distribution.
Shirish Pardeshi
analystI wanted to just check this follow-up. If you're selling INR 100 popcorn, ready-to-cook, ready-to-eat, what is the share of INR 10, and what is the share of beyond that, INR 25, INR 30? Because if I look at the e-commerce channel is also showing a lot of growth. And even this retail is also showing growth. So I'm saying if Nitish is saying that it is margin accretive, my only worry is that in the medium term, is this margin sustainable?
Nitish Bajaj
executiveFirst of all, what Abhinav talked about was the margin of INR 10 also. That is also improving, right? But the overall margin is what it has come where it is accretive. In the accretive margin, the bigger part. Today, the ratio last year, probably the ratio would have been 1/3, 2/3. It has probably moved to INR 64, INR 36 now with the faster growth. Now the bigger business is about 1/3, 2/3. So even if it is growing by, say, 10%, 15% basis points faster, that ratio would change only 1% or 2% regularly. But what is happening is the INR 10 profitability in absolute terms is also improving.
Abhinav Kapoor
executiveYes. And I think, in ready-to-eat, as Ashish said, our capacity utilization is also rapidly improving. So while we may have headwinds in the form of category commodity inflation or packaging cost inflation, which we witnessed last year, we haven't seen any impact of that in any way. Our margins are only marginally ahead of what they were in quarter 4 before the situation of packaging inflation came in. So we have been able to tide us over that impact without any kind of margin dilution because we have growth capacity utilization, the way we manage distribution, freight, the way our larger, bigger packs are growing; all of these are also helping us continuously keep a net margin accretive position. So I do not see this becoming a loss leader in the midterm. We do not really have an INR 5 portfolio. I think that is also a very important point to consider. Our business is dominantly INR 10 or big packs in the ratio of 2/3 to 1/3.
Shirish Pardeshi
analystMy second and last question on the premium staples. It's looking at the price, and the volume mix is really doing well. But my only fear is that if the price escalation happens, will this 7% volume fall to 0? Or how should one look at the -- because the price equation is a driver for this business.
Nitish Bajaj
executiveYes. So there is one part which is the entire price table of all the commodities. Now we do understand that the sunflower is really running a little ahead of others. But just to give you an idea, in our premium staples, we also have Sundrop Hard. Now we have launched another variant in it in Sundrop Heart itself, with a different blend, which is allowing us to make sure that the least inflated commodity is where we are able to offer our consumers an attractive price. So while we are passing on per kg, will there be a contract? Not so much at the consumer level because we have 2 different things. But yes, if it happens, we have a safety net below it. We have 2 variants, one in the form of Sundrop Light and another in the form of Sundrop Heart Plus, which we have aggressively priced and changed the formulation that we had there. So we have approval for both. And that is, in the longer run, we will play at both levels.
Abhinav Kapoor
executiveYes. Also, Shirish, see, if you look at the recent history, we are actually talking about our volume expanding in the context of commodity inflation. I do understand that when the commodity deflates, the value growth may come down. But volume is intrinsically showing good signs with whatever we are doing, even in the context of an inflationary environment. So I would leave it at that because our endeavor would be to grow volumes by 4% to 5% in a sustainable way in this category. Historically, we had said we would want to hold volume. With more recent experiences over the last 1.5 years, we are now coming to a position of saying we would ideally want to grow volume by 4% to 5%. The inflation category can go in either direction, but our endeavor will be to make sure that volume-wise, we keep gaining share. And I would say 4% to 5% will be somewhere in the nature of the growth because this category is growing at about 3% to 4% year-on-year in volume terms. So we want to at least play the category game and build and continue not making this business a loss in margins or decline in margins as a business.
Shirish Pardeshi
analystOkay. Just one quick follow-up on this. This is in connection with the Sundrop only. So Nitish, the Sundrop hard Jodi pack will continue throughout the festive season, or is it a tactical offer?
Nitish Bajaj
executiveIt will continue throughout. It's something which we had as a boat or, let's say, a strength in our Sundrop business. We thought it was an opportunity to make the same proposition and get some trade pull for a proposition which is already successful in our business. So it will continue.
Operator
operator[Operator Instructions] Ladies and gentlemen, in the interest of time, we will take the last question from the line of Nachiket Kalia from Emkay.
Unknown Analyst
analystFor the great insights at the start of the call. So the sectoral and segmental insights are really helpful. I just have one question on the peanut butter category. I realize we have run into a little bit of a headwind there. So could you emphasize what the strategy to I understood the quick and e-com are doing well. But as a category, there's intense competition even from some P-funded separate brands -- so could you just elaborate further on that?
Nitish Bajaj
executiveSorry, I would like to understand. Nachiket, you talked about P&L having some headwind; what is the specific concern you are picking up? If I could also nuance it or answer that better...
Unknown Analyst
analystBeing competition in the peanut butter category. Question on peanut butter.
Nitish Bajaj
executiveGot it. I'm sorry. I somehow heard my apologies. On the peanut butter, I think India is seeing a very strong protein wave. When we launched the peanut butter business in the country for the first time, somewhere in 2010. At that time, there wasn't any protein wave. So we had built our category on the proposition of strength and immunity. And as the table spread the family. So it wasn't really in the domain of protein as a promise. It was overall good health as a problem, which is what Sundrop as a brand stands for. So we thought Sundrop is a brand that stands for good health. We brought another variant, which is all about good health for the family in the form of peanut butter. And that helped us establish this category in the country. Somewhere in the post-COVID era, we have seen protein becoming very, very strong, and many players brought in 2, 3 innovations in this area. One came in the form of higher protein variants, where you fortified by adding whey or other forms of protein. Second came in the form of natural protein better, with which you are not adding any stabilizer, so that your proposition is 100% natural. Third came because peanut is not a natural taste for the Indian pallet, came in the form of chocolate, which is more acceptable, and really took off in the e-commerce channel. We have lost that race because we did not have any of that product in the portfolio. Today, the market is about 15% in the form of standard peanut butter, where we operate in e-commerce, and 85% in the form of value-added peanut butter. We have about a 33% share in the standard peanut butter market. We have a 3% share in the value-added peanut butter market. We have now brought in the value-added innovation and then maybe take it to our natural share over a period of time. We intrinsically believe that we have a quality ecosystem, a manufacturing ecosystem, and brand power to be able to do that shift in this category and get improvement in our share significantly to get to double digits in the near term and possibly go for our natural share in the longer term. And so that is, of course, what we are talking about today is catch up. We are also working on the side of certain new innovations, like the way the category codes were changed by bringing some new tastes, by bringing some new certifications. We are also working on our own side on certain new innovations, which could help us further expand the value-added offerings in this space. Through these initiatives, we are very confident that we should get to our growth ambition or our share levels in the longer term and immediately get to stronger growth recovery in the next few quarters.
Unknown Analyst
analystYes. True, sir, as a customer also got introduced to this category, it feels like there are multiple subcategories in that segment where you could expand your share. So thanks for the insights on that front. And any insights, if you could share, on how you would be looking to market it, because especially the newer brands, as you rightly said, have taken up the space. They are a lot more on the digital front, and we keep seeing them spend a lot, and they are not inclined towards making profits anytime soon, so that competition is tough in that sense.
Nitish Bajaj
executiveYes. So see, we are cognizant of the operating model. We have already put in a very strong team in control of our e-commerce business. That is what you are seeing in category after category, our e-commerce growth is sharper or better than our growth overall. And ahead of market would, of course, invest in consumer acquisition and brand equity through new digital channels. So we are also putting a program in place on investing in digital ecosystem for peanut butter recovery. So we will have to play the game as it is being played that we are cognizant of. We do, of course, have our own manufacturing, so we do have ecosystem to do it in a sustainable cost basis as we go ahead. So from the cost side or margin side, we aren't really worried. We think the value-added offerings anyway offers a premium pricing. And hence, as we intensify our effort on gaining share in the value-added side, we can do it comfortably.
Operator
operatorLadies and gentlemen, that was the last question for the day. I now hand the conference over to the management for the closing comments.
Nitish Bajaj
executiveSo I know we have already over exceeded the time. So I would like to thank you all for your questions. If there are any set of questions which we have not been able to answer, I would request you to reach out to our Company Secretary, [Kavita], and management and all of us will be happy to respond back to you and address your questions and queries. Thank you so much, and wish you all the best.
Operator
operatorThank you, sir. On behalf of Anand Rathi Shares and Stock Brokers Limited, that concludes this conference. Thank you all for joining us, and you may now disconnect your lines.
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Sundrop Brands Limited transcript — plus 252,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →This call discussed
For developers and AI pipelines
Programmatic access to Sundrop Brands Limited earnings transcripts and 252,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.