Teradata Corporation (TDC) Earnings Call Transcript & Summary
June 2, 2021
Earnings Call Speaker Segments
Keith Murray
analystGood morning, and thanks to all of you for joining Bernstein's Strategic Decisions Conference. My name is Keith Murray. I am Bernstein's tech and payment sector specialist. And I'm very happy to be joined today by Steve McMillan. He's the President and CEO of Teradata, which is a leading and multi-cloud enterprise data platform provider. Just one quick housekeeping item before we get to the discussion. [Operator Instructions]. So with that out of the way, let's begin. So Steve, thank you very much for joining us today. It's a pleasure to have you.
Stephen McMillan
executiveKeith, it's a pleasure to be here.
Keith Murray
analystThanks very much. Maybe to start, we might have some people in the room and on the line that are not overly familiar with Teradata. So maybe can you just provide some high-level thoughts on how exactly Teradata enables its customers to leverage their data, solve problems, improve business outcomes, et cetera. If you can just kind of give us an overview of exactly how that works?
Stephen McMillan
executiveYes, that's great. I think reflecting back on Teradata, it's been around for over 40 years now. So we've got a fantastic heritage. I think you could almost say that Teradata invented the enterprise data warehousing marketplace. I think it's interesting to start from where our customers are today. Our customers are demanding optionality in the environments that they have, in the technology environments that they have. They don't want to be locked into single ecosystems or providers, and that's translating through into customers wanting a real multi-cloud capability that can work across all of the major hyper-scalers, all of the public cloud environments. And they want to be able to realize value quickly so that they can control their costs as they take advantage of these new cloud technologies and ensure that as they increase potentially the complexity of their environment, it doesn't significantly increase costs. What we've been finding, Keith, is that people are choosing Teradata because we have a lens and a solution against all of these major customer challenges. And our secret sauce is really in our software, and the investments that we've made in our software to make it truly cloud-native. Also, the fact that we've got great workload optimization and query optimization enables us to deliver better price performance than our competition, with lower TCL and more predictable outcomes. So we think that these capabilities are significantly ahead of our competition. And when we combine that technology with the deep industry knowledge that Teradata has developed over the last 40 years developing data models. I was talking to one of our consultants and I said, how long have we been developing this particular industry data model? And she said, well, my son is 25, and we started work on it just before he was born. So we've got tremendous intellectual capital in terms of a viewpoint on how industry should work and what those data models should be. As well as that, over the last 12 months, I'm celebrating, I think, my 12-month anniversary around today with Teradata, we've really made significant investments in our technology to enable an ecosystem where Teradata can query data and federate and orchestrate data and analytical insights across the company's data fabric, no matter where that data resides. Now [ the Teradata, we've all wanted to get all data standing ] on a Teradata storage device. We know that, that's not what customers want now. So it's really -- it's an amazing capability where we can give customers access to those insights no matter where that data is. And as our customers want to take advantage of the cloud service providers, first-party services to give really modern application development technologies to their DevOps teams, we've done a lot of integration now. We really think about Vantage as a platform where we integrate into these cloud service provider environments, enabling a true sense of choice for our customers so that they can get that modern development experience. But whilst utilizing all of those first-party services and having Teradata Vantage enable a modern data fabric in the background, serving applications the data they need so that the business users can get the insights that they need. So Teradata, we think the leading connected multi-cloud data platform for enterprise analytics.
Keith Murray
analystAppreciate that. So you mentioned, Steve, that you've just been, I think, just over a year now in the seat of CEO. If you look back over the past 12 months or so, what do you think are the most important things you've accomplished? What are the things you're kind of most proud of in the beginning of your tenure here?
Stephen McMillan
executiveLook, I think business is really all about people. And so I've had the great pleasure of starting to assemble a really fantastic team and getting the right team in place. We appointed a new Chief Product Officer. We brought in a new Head of Product Engineering. We brought in a new Chief Strategy Officer, a new Chief Revenue Officer, to name a few of the appointments that we made at the C-level. And then we've been bringing in experience in cloud operations, a new CIO for the company. And we just recently brought in a new Senior Vice President and General Manager of our cloud business and to give us a real focus on our relationships with the cloud service providers. When we embarked on this transition and transformation of Teradata, we really set out 3 principles for the company, and that was to be market and customer-driven, be agile in all that we do and be accountable to one another. And I think those 3 principles of transformation have really helped bring the company together to respond to what's going on from a competitive perspective, what's going on in the marketplace. And we've elevated, I think, the company from the perspective of a focus on diversity, equity and inclusion, and some of our ESG activities that I've been talking about on some of the earnings calls. The other amazing thing that we did was this pivot towards cloud-first. Not cloud-only, but being a cloud-first company. And there's no better example of that pivot to being cloud-first than how we reallocated our research and development dollars. We spend over $200 million a year in R&D -- over $300 million, actually, a year in R&D. And we pivoted about 70% of that, so more than $200 million towards investments in the cloud, building those cloud-native integrations, investing in our QueryGrid technology as an example, to provide true multi-cloud capabilities and also an ability to reach back into on-prem environments where that's important for a customer, and enabling our customers to bring all that together in a truly modern customer experience. And then the transformation continued in terms of, we're modernizing our go-to-market motions to think really about what it means to be a cloud and subscription-based business, be it customer success or renewals, looking at how we transform our consulting business. If we look back over time, we've really optimized the size of our consulting business, focusing on what Teradata is. We are a technology platform company so that -- our revenues from our consulting has really shrunk down over the past few years. It's got to the perfect size where we feel we can work successfully with SIs and partners. And really it's now all about establishing our position as that connected multi-cloud data platform for enterprise analytics. So it's been an exciting 12 months. We've kept busy.
Keith Murray
analystSo I know things often certain look one way on paper. And then when push comes to shove and rubber hits the road, things could be different. So if you look back over the 12 months, what have kind of been the biggest surprises that have played out, both positive and negative? And obviously during a pandemic to lead a company it's -- makes challenges on its own. But just curious what have been the biggest surprises that you faced?
Stephen McMillan
executiveI'd just start off by saying I've just been really proud of how the Teradata team has responded in such a challenging environment. And I hope everybody is -- and their families are keeping healthy as we are hopefully coming to the end of this pandemic. So I've been really proud of how the Teradata team have responded to that, how they've kept their focus on the customer. But not only that, how they have really embraced and really had that appetite for transformation and execution over the last 12 months. I think as we declared our intent to be the leader in the cloud, we reinvigorated the organization with a tremendous sense of energy, but the resilience of our people and the company through the last 12 months has just been fantastic. The one thing that I was surprised about was that the company hadn't really fully embraced the cloud. As I said, we've -- everyone knows that we've been a leader and probably the creator of the enterprise data warehousing space and knows that we are a rock-solid on-prem technology. But the surprise was, we had to do that pivot towards the cloud and to being cloud-first. Not cloud-only, but again, I've been really happy how our teams have embraced that cloud focus, pivoted the company and how we're now taking that message to the marketplace. And I think you can see that in terms of when we announced over $100 million of cloud ARR, I thought that was a real turning point for the company in the perception of Teradata in the marketplace. We did really well in the Gartner Magic Quadrant for cloud database management systems and being a leader in that quadrant, a leader in the Forrester Wave Analysis. And I think our teams and the Teradata teams are really embracing that cloud focus and getting reenergized in terms of what they can do and what they can deliver in the marketplace as we reestablish that leadership position.
Keith Murray
analystThat segues to my next question. I mean the transition to the cloud is obviously a key -- you could argue, the key part of the story for Teradata. Can you just give us your sense of kind of where you are in that transition? I don't know if we want to use the bad baseball analogy of what inning we're in? Or use an American football analogy, what yard line you're on, et cetera? But where are you on that? And then maybe secondly, what are the attributes that set Teradata Vantage apart from what other offerings are out there in the marketplace?
Stephen McMillan
executiveYes. I think if you look at -- I've been involved in a number of organizations' transition to the cloud. And I think there's 2 aspects to it: one is the business model transition where you move from that perpetual to business model on-prem to a subscription business model. And I think that largely, we're through that transition. We've made the switch towards that -- from those perpetual revenue streams to having a subscription revenue stream. And to use the term, we've pretty much swallowed the fish, yes. And you can start to see that now in terms of our free cash flow growth, as our subscription revenues are such a significant part of our overall revenue streams now. I think the big change in the past, although we've had that advantage in the public cloud environment, I think the real delta and the real transformation is really putting all the wood behind the arrow in terms of our cloud-based technology set and making it available on all 3 public clouds, making it available in private cloud environments that are running on VMware, as well as still delivering that rock-solid on-prem technology. So we've got that range of choice now in the marketplace, so that customers can deploy Teradata Vantage where they want to get the best possible data ecosystem and the insights that they need from analytics. As we've worked with organizations to move their technologies to the cloud, I think a lot of organizations have kind of cracked the code on moving compute to the cloud. But how do you move data to the cloud, especially with the ingress, egress charges that some of the cloud providers put in place? So by us having a true multi-cloud environment, we can have Teradata Analytics capabilities next to the customer's data, be it an Azure or AWS or Google and back on-prem, to minimize those ingress, egress. So we only pass the results of queries between the clouds. So we can create a really optimized environment for data, so that you can respect where the data gravity is of the organization. If you put all of your customer data in Azure and all your supply chain data is in AWS, to get real insights across your enterprise data set, you have to orchestrate that data together. And so what sets us apart, we believe, is the ability to orchestrate that data no matter where it's deployed in the ecosystem. And you wouldn't hear many organizations say this, but we have a benefit here of being born on-prem. You hear a lot about technology companies being born in the cloud. Because we were born on-prem, we are used to squeezing every ounce of performance and capability out of every bit of storage, every bit of IO and every bit of compute. And when we take the Teradata technology to the cloud, we still do that exact same thing. So we help organizations control their cost of operation in the cloud and make sure that they have the best possible TCO. So we are super-excited about that differentiation. We've just -- we won some new deals in Europe recently, working through the evaluation. It really proved out our thesis in terms of what makes Teradata unique, and we're really excited about the future.
Keith Murray
analystSo Steve, we have a related question from the audience, maybe we'll go to that. The question is, what's the total cost comparison between Teradata Cloud, Teradata on-premise and cloud data warehouses such as Snowflake?
Stephen McMillan
executiveYes. There's a really interesting white paper available on our website, teradata.com from BEZNext, which actually talked about the comparison between running Teradata and how it compares for different types of workloads to both cloud -- the cloud-native competition from the CSPs and Snowflake. And what we see is that when you're orchestrating data at scale, we are -- we have a significant TCO advantage to the competition. I think maybe a part of the question was as well is, when we move our customers from on-prem to the cloud, how do the economics change? What we've seen largely so far is the total customer value remains at least the same on that initial move, but starts to expand more rapidly because of the elasticity of the environment. So they put more data, more workloads, more queries through the system. But I would really encourage folks to go check it. That's an independent survey by BEZNext that's available on our website.
Keith Murray
analystSo for existing customers that have transitioned to the cloud, what's been the response so far? Are there any specific new features that they highlight as being most impressive or most useful post-transition?
Stephen McMillan
executiveI think just being able to embrace the cloud ecosystems that they're moving into, so really being able to use those first-party cloud services. We really think about Vantage as a platform. So if you want to use the native data ingestion tools that are available in the cloud, if you want to link to Amazon or Azure's Data Mart technology, then we -- in Teradata, we built these integrations out so that you can get that modern experience. One of the things that we've released recently is native object store capability so that we can look at the data that's stored in a native object store. Got some really interesting thoughts on how we will continue to improve that technology into the future. But that is -- if you think about -- if there's -- is there a change in ethos in Teradata, being able to query data that's stored in a native object store and not spend in a Teradata environment, is a key part of how we've become more cloud-native and more cloud relevant.
Keith Murray
analystExcellent. I don't know if this would be helpful, maybe is there a specific example you can provide of maybe a company that was shifting to the cloud, what type of workloads do they move? How long does a transition like that take? Is there an average time line or can it vary? And sort of which features, low-code, no-code analytics, that they kind of go for on the transition. So how does that particularly play?
Stephen McMillan
executiveYes. I think -- yes, a couple of things. We've seen a number of our customers start to take advantage of real-time streaming data and real-time streaming data services that are available on the cloud service providers. As that data lands in [ nodes ] for them, then being able to do the queries and analytics through and onto that data. What I will say is the time to migrate from Teradata to Teradata in the cloud, it's the same code base. So you can use -- you don't have to rewrite your queries, you don't have to re-architecture data structures. You can essentially lift and shift here. Performance of our on-prem environments are -- is higher than in the cloud. So I think there will always be use cases where those on-prem highly [ tuned ] use cases are going to continue to remain relevant. As the CSPs continuously upgrade their infrastructure and capabilities, that gap might start to narrow. So we -- as we serve enterprise customers, the deals that we're doing in the cloud tend to be fairly large deals and big migrations, in terms of moving those capabilities to the cloud. So it's really difficult to give you an average, yes. But it's interesting, we think about our expansion rates as we move into the cloud. If we're moving out a $5 million per annum customer, they're spending $5 million on data warehousing and we move them to cloud and they're spending maybe $5.1 million, our expansion rate there is low from a percentage perspective, but high from a dollar factor, yes. So it's going to be interesting as we continue to move our customers, looking at our expansion rates as we move forward, so -- but I think we've seen our customers recognize the value of being able to move from that on-prem Teradata system with no significant recoding and put that in the cloud environment.
Keith Murray
analystThere's another question from the audience. It's, how many workloads currently on Teradata are mission-critical versus more discretionary/easier to move data sets?
Stephen McMillan
executiveYes. I think if there's one thing that we've been renowned for in our existing customer base, is having a bulletproof technology that can run mission-critical workloads on-prem. Our mission is to provide that same experience in the cloud. But what we find is the way that customers get insight into their organizations is to be able to orchestrate data across all of these data sets. So if customers essentially slice some workload out of an on-prem system and put it in the cloud, then how do you reintegrate that data to get a true insight? And that's the problem that Teradata has been looking to solve for and with our customers. So that you can still use Teradata as that advanced query engine and still then access all of that data, no matter where it is in the ecosystem. And if it's been put into cloud or if it's remaining on-prem, but still give organizations the ability to get true analytical insight across that data, no matter whereabouts it is.
Keith Murray
analystMaybe we'll switch a little bit to the pricing side of things. Maybe you can provide a little bit of color on the flexible cloud pricing options, what the customer reaction has been to those options?
Stephen McMillan
executiveYes. We launched a consumption-based pricing model in third quarter of last year. And I think there's been a lot of interest in that model. A high percentage of our sales engagement have included at least a request for some consumption pricing. We're finding that a blended pricing model is working best for most of our customers where they'll commit to a fixed amount and then will do some form of burst in consumption on top of that. We're continuously looking at our pricing mechanisms, but that consumption-based pricing model was a big change for us, and moving from really more of a fixed cost model to get that true consumption-based pricing model for our customers. So yet another part of the transformation and being a true cloud company as we move forward.
Keith Murray
analystThe next relates to the overall question of percentage of data that's actually going to move to the cloud versus not. So given the mission-critical nature of some of the workloads that are currently on-premise, what percentage of workloads would you expect will eventually move to the cloud? Do you have a ballpark in mind?
Stephen McMillan
executiveYes. No, I think -- again, it varies from industry to industry, I think, Keith, right? So the -- if you think of the telcos, they'll always have a fantastic data gravity on-prem, yes. But even our telcos want to take advantage of some of these cloud-native capabilities, yes. So we're seeing an increase in new and existing workloads moving to the cloud. But we don't believe that all of the workloads will move to the cloud in many of our customer segments. The data is really sensitive, you can imagine, like government data and credit -- like critical banking data or highly regulated industries. Our customers have told us, look, we're going to keep that mission-critical, sensitive data, and we're going to keep that on-prem. Again, our focus is -- our customers tend to have these massive data sets but we want to give our customers the highest degree of choice, and -- so that they know that they can get the benefits of Teradata irrespective of where they may have moved their data or the data gravity has moved to. And that, I think, has given us a real differentiating capability in the marketplace.
Keith Murray
analystMaybe a follow-up on the regulatory angle. Are you seeing the regulatory focus on data, where it's stored, et cetera? Is that changing? Do you see a heightened focus on that around the globe? I'm just curious what the backdrop on the regulatory front looks like.
Stephen McMillan
executiveYes, we see it. It certainly varies from geography to geography, with Europe and especially the U.K. having some fairly interesting regulatory discussions with the banks, as an example, in the U.K. about what data can be where and also time to restore operations. If there's a failure, demonstrate that you can keep your organization running in a certain time frame. So I think it does vary by industry, by geography. One of the things that -- because we've always had an industry orientation, especially in our consulting organization, we are able to give a real viewpoint to our customers on how best to take advantage of these modern technologies in the cloud. What to keep on-prem, what to put in the cloud. How to orchestrate that workload together? So it's a real opportunity to look at that hybrid and multi-cloud environment.
Keith Murray
analystIt's a good segue. We have one that came in from the audience, and it dovetails with a question that I had. So basic question is, what's customer interest in the hybrid and multi-cloud look like? And then the question from the audience was, how many customers take advantage of hybrid and multi-cloud? And what percentage of workloads would you expect to be on-premise forever?
Stephen McMillan
executiveYes. It's difficult, again, to give a percentage because of the -- varies by industry. What I'll say is, is there's a real high interest in having that hybrid and multi-cloud approach. We do think that hybrid is going to be prevalent for high-end enterprise customers for the foreseeable future. But we can't afford to ignore that almost all of our customers are looking at, how can they take advantage of those cloud technologies. So we think that hybrid is going to be an extremely broad spectrum, and it's going to mean something different for every customer, depending on the use case. We're seeing a lot of our customers start off with backup environments in the cloud, and so they can take advantage of bursting that environment when they need it. But I think from Teradata's perspective, we've got a job in terms of building that awareness and educating our customers in how we can take them to the cloud in the most optimized fashion. We can -- we give them the choice of, we can take all your data at once, we can take some of your data, we can orchestrate across both that on-prem and cloud environment to get you the level of insights. And I think our customers really value that optionality. As well, they don't want to be locked into Redshift on AWS, because they might want to take advantage of Azure compute and storage pricing or Google compute and storage pricing. So again, that optionality, I think, gives us a really great TAM to address, when we take into account all of that public cloud environment and the on-prem environments. And our sales teams, I think, see the advantage of that. And as we've made those cloud investments, we're giving them the capability to go win new customers, because our new customers tend to be in cloud -- won in the cloud environments. With perhaps the exception of Asia Pacific, where we still see a lot of interest in new on-prem deployments, where cloud technologies might not be that prevalent in some of the countries and some of the marketplaces. So we think that we're extremely well placed there. We've got a great cloud story. So if we look at our traditional competitors like IBM and Oracle, Oracle, their answer is Oracle Cloud. Not everybody's bought into that. IBM in the data space, not quite sure what the strategy is there. So we are really looking at taking that message to IBM and Oracle customers to show how Teradata can really consolidate and improve their on-prem environments and give them a vision of how to move to the modern cloud environments in terms of the hyper-scalers for the future.
Keith Murray
analystYou sort of touched on this in the answer [ to this ] an audience question, one that I had as well. But with the cloud offering, is Teradata getting new customers? Or is it mainly retaining and transitioning existing customers? That was going to be my similar question, just the idea of new logos and [ do you get ] sort of a barbell?
Stephen McMillan
executiveYes [ a key point], you asked me what was a surprise when I joined the company here. I should have mentioned this one as well. The Teradata had essentially -- the Teradata strategy was to consolidate against our existing customers and focus on the data usage in our existing customers, because [ there are ] massive data users, massively at-scale customers. The thought was, hey, we can just double down on those customers. That's a great TAM. It's growing, let's focus there. One of the strategic changes that we put in place is, we are going after new logos. And we started that motion at the start of this fiscal. We're enabling the sales teams to go out, to call, to win new logos with a great value proposition, and we're starting to see that new logo pipeline building now. If I look at the guidance that we put out from an ARR perspective and a cloud ARR perspective, the very, very small amount of new logo in that guidance. So as that engine starts to accelerate, we see that as real upside for us.
Keith Murray
analystThat's a good dovetail. I was going to bring up the ARR guidance. So you mentioned the public cloud ARR growth and the amount as being one of the things you are proud of. Now if we look at the guidance, the reason you gave, I think we might be able to argue that it's conservative, just given the growth that we've seen so far, right, it was up 165%, I believe, in 2020. Is there any reason that you think we might see a slowdown in adoption? Anything you would point to that might trip that up? Or do you feel still quite good about the trajectory?
Stephen McMillan
executiveYes. We -- I mean we feel really good about the trajectory. We certainly want to give guidance that we believe that we can both meet and beat, yes. And that's been our philosophy. We want our investors to know that we are setting realistic guidance that we know that we can execute against. We are super excited about the product and the capability that we've got in the cloud, and watching our sales teams get behind that now in a really competitive marketplace is great. Our Q2 '21 guidance shows a sequential increase in public cloud ARR. We started this real focus on public cloud in the second half of last year. So I think the percentage growth rate will -- may decline as we go through the year. I mean we're up at 150% plus growth rate just now. But the sales teams are coming up with some really big deals as they are looking to maximize the multipliers that we've got on their cloud [ call lists ], right? So if we look at the second half of fiscal 2021, even although it might seem as if it's a slowing percentage growth, the compares are becoming tougher for us. But I think the sales team see some real opportunity to execute with some of these big customers.
Keith Murray
analystSo Steve, you mentioned a couple of times kind of refocusing the go-to-market strategy. Can you kind of walk us through how you modernize that? What were some of the key changes that you made? And as you look ahead, what might be a couple of other new areas of focus on the go-to-market strategy?
Stephen McMillan
executiveYes. If I look at the Americas, as an example, although we've always had a tremendous investment in our industry orientation inside the company, we actually reoriented our American sales team back into an industry formation, the formation that they were in 3 or 4 years ago. And so taking that industry formation and then thinking about, okay, what's new logo acquisition going to look like in those industry formations and how do we drive that? And how do we enable those sales teams to execute in that -- the acquisition of new customers and the acquisition of new workloads inside our existing customers, has been really great. I think one of the wins that we had recently, the customer actually said the reason -- one of the reasons that Teradata won was because of our industry data model. A manufacturing company in Europe, we give them our point of view on what a comprehensive industry data model for manufacturing looks like and how -- essentially the cookbook guides on how to codify that inside the Teradata ecosystem. And that was super exciting for them. And I think as our sales teams are taking these messages to our customers, it's going to really accelerate our traction for winning in the marketplace. So industry aligned, focused on both our existing customers and new customer acquisition, building a customer success motion to ensure usage of our Vantage, whether it's in the cloud or whether it's on-prem, building a renewals motion so that the sales teams can focus on that new workload, new acquisition. So lots of changes in the sales force, have been really happy to see how the teams have been doing, especially from a renewals perspective. We're very happy with that.
Keith Murray
analystYou mentioned the industry models. Are there specific industries where you're looking to enhance the capabilities, where you see the most opportunity? Or is it pretty broad?
Stephen McMillan
executiveIt's pretty broad. I'd say finance, retail, telco, manufacturing, government has been very interesting for us, clearly doing a lot in health care. If I think about the purpose of Teradata, we help businesses transform how they operate and how people live their lives through the power of data. That really resonates with customers, especially governments and health care organizations when I speak to the C-level inside those organizations. And if I think about some of the use cases that we've had in terms of helping health care organizations make sure that critical supplies are in the right place at the right time, I mean, ultimately, that saves people's lives. And it makes you proud to be in an organization that can help organizations respond to some of the situations that we've had so far. So pretty broad [ free ], Keith, I think, is the summary answer to the question.
Keith Murray
analystUnderstood. We have one more from the audience. This focuses on competition with Snowflake specifically. Could you speak more on competition with Snowflake? What's the win rate compared to Snowflake, especially for new customers? Has Teradata's reputation changed more in the past year with customers?
Stephen McMillan
executiveYes. I think putting that cloud-first message out and getting the company to pivot, both on cloud and also on new customer acquisition, is really starting to shape how we are executing in the marketplace. I wouldn't talk to win rates specifically. What is great to see both when we're winning new logos against cloud-native, traditional competitors and new entrants like Snowflake, that we have those materials from Gartner in terms of how Teradata is positioned against some of the alternatives. And if you think about our position in those quadrants and how our multi-cloud value proposition kind of differentiates us from the CSPs, our ability from an on-prem capability and our industry insights, our industry capabilities, differentiates us from some of the new entrants in born in the cloud, we believe that our future strategy in -- will enable us to win, and win better as we go through the year. So super excited about that.
Keith Murray
analystGreat. Maybe we could switch the focus to the margin side for a bit. So you realigned the cost structure in 2020. Can you provide a bit of color on that and how you're thinking about margins for Teradata as we go forward?
Stephen McMillan
executiveYes, we guided to that our operating margins would increase by 100 to 150 basis points year-over-year in fiscal 2021. We -- the cost actions that we took, we've reinvested some of that into cloud, our cloud focus, our cloud R&D. And as I said, I've taken that R&D spend in the cloud to 70% to 75% of our total R&D spend. We haven't provided guidance past 2021. We will probably run an Investor Day in the fall, in the early fall where we'll get set out that more long-range model. Look, I think as we start to operate at better scale in the clouds, our profit margins will continue to improve. And we definitely see a really sustainable, profitable growth for the future. When I joined the company, that -- my ethos was profitable growth. And that's what we're executing today. But the battle is to win as much data as you possibly can and make sure that you can provide that analytic capability across all of that data, irrespective of where it's stored. So that's really our focus. I think you'll see us formalizing our partnerships with the CSPs. Our new leader of our cloud business is an expert in doing that. I think we're getting some really great traction with some of the SIs who have in the past seen us as competition because we had that huge consulting business. We don't have that anymore. We've clearly set out that we are giving those revenues to our partners. And so we have advocates now in some of the biggest SI partners who are promoting Teradata as a solution to modernize the data ecosystem inside our customers. And as those things start to scale out, we can definitely see that profitable growth continuing.
Keith Murray
analystSteve. One more on the audience -- from the audience. The question is, is multi-cloud really a large differentiator? You specifically mentioned Snowflake and Google BigQuery also seem to have multi-cloud functionality. So is that really a differentiator?
Stephen McMillan
executiveI think it's how you approach it, yes. And Google are putting themselves out there as the data cloud. If you think about -- if you're truly committed to having optionality between an Azure and a Google Cloud, I think bet on a technology that spans both and doesn't want to make the economics work in ingress and egress charges. So I think that's where our differentiation comes in. And that's what customers really want from that multi-cloud capability. But not only that, as we talked about, a lot of our customers continue to have that data on-prem. And when we talk about multi-cloud, we're embracing hybrid in that and reaching back into the on-prem world. And so we think that capability is really unrivaled in the marketplace.
Keith Murray
analystGreat. As you mentioned, hopefully, we're on the other -- getting to the other end of this pandemic, but as the economies are reopening, what effects do you think this will have on Teradata and do you think this will spark a greater interest to see shift to the cloud?
Stephen McMillan
executiveYes. It's been really [ in favor ]. I think some of the resilience that we've had over the past year as some of our customers accelerated some digital transformation to be able to respond to the pandemic. You think about -- we did work with some airline industries to help them utilize real-time data to improve the operational effectiveness and efficiency of the flight ops. They're going to take that forward as the economies start to open up. But -- so that accelerant from a pandemic perspective in digital transformation has been good. But we're really optimistic as the economies start to reopen, as customers start to do that future investment, how can they move their businesses forward. We've got a real point of view on how to enable customers to take advantage of that and take advantage of entire ecosystems to really improve how they execute as a business. And some of the work that we've done in terms of our vision on telco for the future or bank of the future has been really resonating well, as highlighting a data transformation road map for our customers, as the economy opens up. As they start to invest in their digital capabilities even more, I think it's going to be an exciting time. We certainly see our TAM growing well. It's growing especially well in the cloud, 30-plus points, depending on what survey that you look at. On-prem continues to grow, but in the low single digits. So overall, we think Teradata is really well placed to take advantage of a good TAM that's going to accelerate as the economies start to open up.
Keith Murray
analystThis one sort of relates to a valuation question. When I look at where your stock is valued relative to some other software names, I'm curious, what do you think are the biggest misconceptions or the least understood aspects of the Teradata story?
Stephen McMillan
executiveLook, I think our customers unfortunately did what we told them, which was, hey, we're really good at large-scale, large-enterprise, on-prem, mission-critical, highly sensitive, massive data sets. And our customers said, yes, we're always going to have a place for that, but we want to do all of this stuff in the cloud, too. So our job over the last 12 months has been to reposition Teradata and Teradata Vantage to demonstrate that we are relevant in this multi-cloud world. And I think we're making a lot of traction by that. I think you can see that in terms of the level of growth. Having over $100 million of public cloud business, and the fact that we're going to generate more than $250 million of free cash flow for this year, there's a profitable data organization with over $100 million of cloud business that's going to double in size, that's thrown off $250 million in free cash flow, as kind of like a [ limits ] down to a segment of one, I think, and I'll look to your expertise to see whether or not anybody else is doing that. But we're super bullish on it.
Keith Murray
analystFair enough. We're almost out of time. So I'm going to ask one more question. I'm going to be a little bit greedy and maybe ask for a preview of the Investor Day that you teased us with in the fall. So what's your vision of what Teradata will look like in 3 years? And then how does that translate to a financial model?
Stephen McMillan
executiveYes. So I think overall, we have a core thesis that CTOs, CIOs, CDOs are going to want that multi-cloud connected data platform, where they can take advantage of data and analytics from start to scale, no matter where the data is in their data fabric. And we are providing that modern data fabric and ability for Teradata to be that enterprise data warehouse and analytics platform across all of those ecosystems. I think what we've proven out is now we've got proof points of customers actually deploying against that. I think in 3 years' time, a good proportion of our customers are going to still have significant on-prem investments and capability, but they're going to be taking advantage of all of these fantastic first-party cloud services. And I believe we'll have migrated and won a really good proportion of new customers in the cloud and are moving our existing customers to the cloud because essentially, we're the least cost, least risk, quickest time to value for a cloud migration for an existing customer. Our industry viewpoint and the capabilities of the Vantage product, I think, give us the ability to win new customers. So I think what you'll see as we move forward, is that continuing profitable growth, good acceleration of our cloud business, so it becomes a more and more relevant part of our P&L. The work that we're doing with SIs and partners will start to pay off in terms of our overall levels of growth. We have over $1.5 billion in ARR towards the end of this year. I think it's a fantastic revenue base. We're growing in the cloud really well, and I think you'll see that come out in that Investor Day.
Keith Murray
analystThat's great. Well, thank you very much, Steve. We are out of time, but I really appreciate you participating in the conference. And hopefully we -- you can do it in person next year.
Stephen McMillan
executiveI look forward to that, Keith. It's really great to spend some time with you.
Keith Murray
analystGreat. Thanks very much. Take care.
Stephen McMillan
executiveThank you. Bye now.
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