The Travelers Companies, Inc. (TRV) Earnings Call Transcript & Summary
June 26, 2024
Earnings Call Speaker Segments
Joan Woodward
executiveHi. Good afternoon, everyone, and thank you so much for joining us. I'm Joan Woodward, and I'm honored to lead The Travelers Institute. The Public Policy division, an educational arm of Travelers. As you can see, we are celebrating our 15th year anniversary this year. Welcome to Wednesdays with Woodward, a webinar series where we convene leading experts for really important conversations about today's biggest challenges. So we're really glad you're here. Before we get started, I'd like to share, as we always do, our disclaimer about today's program. And a special thank you to our partners, the Connecticut Business and Industry Association, the MetroHartford Alliance, the Risk and Uncertainty Management Center at the University of South Carolina's Darla Moore School of Business, TrustedChoice.com and the National Association of Professional Insurance Agents and UConn Masters and fintech program. So thank you all for being here. Today, we're going to focus on all things middle market. We tend to hear news focusing on the 2 ends of the spectrum, the small or the large business, but many companies and certainly many of those that we ensure don't fall under either category. So for the next hour, we're going to discuss the biggest trends impacting midsized businesses known as middle market. We've got a hot off the presses traveler survey of middle market decision makers that we're going to share today, hat off the press. We'll take a look at their shopping patterns and preferences when it comes to insurance and insurance carriers. So joining us today to unveil these results of the survey is my friend and colleague, Scott Higgins. He's the Executive Vice President and President of Middle Market National Property and Business Insurance Field. Scott plays an integral role in the overall management of Travelers insurance product offerings to midsized businesses. He began his career here at Travelers, as a commercial accounts underwriter, then he moved over to national accounts, where he eventually worked his way up to Chief Underwriting Officer for Construction. Scott continued to climb the ranks and was named Senior Vice President and President of Commercial Accounts Group with additional responsibility for excess casualty, public sector and technology. In 2016, he was promoted to his current role as EVP and President of Middle Market. Scott also works closely with the commercial team in the United Kingdom and in Canada. So a warm welcome to all of you tuning in from those regions. Scott has a tremendous amount of experience as a recognized leader, not only here at Travelers but also across the entire insurance industry. People want to know what he has to say. So we're incredible lucky to have here today. Scott, thank you so much for joining us. I know you don't talk very much publicly so it's an honor to have you on the team today.
Scott Higgins
executiveWell, thank you, Joan, and thank you for, as I've said before, the continued success of this -- of the webinar.
Joan Woodward
executiveWell, thanks a lot. Yes, we are celebrating our 15th year. All summer, we're going to have lots of programming. So more on that to come. Scott, we would both be remiss if we didn't talk about one of the biggest weeks in golf, we have to talk about golf folks. The Travelers Championship wrapped up on Sunday and a record-breaking number for charity. We raised over $3.2 million going straight to charity, all the net record proceeds go to our charitable groups. We funded more than 900 over the past many years that we've owned this championship since 2007, raising more than $30 million. But Scott, what are your -- some of your favorite kind of takeaways from last week. You actually play in this Celebrity Pro-Am, how do you do? And what do you think of the week?
Scott Higgins
executiveYes. Well, starting with the Pro-Am, certainly, it's a great honor to be able to do that. I categorize success in that event, making sure I don't hit any of the many patrons that were on the course. But it was a wonderful day. As far as the tournament is concerned, for somebody like myself who's grown up in Connecticut, it's been an incredible source of pride for the state. And you can see that in the crowds. And then for Travelers, I've been with The Travelers for the entirety of my career. And I've seen this company grow and the tournament grow. But again, another just an incredible source of pride for all of our employees. I think there's a waitlist to volunteer for the event. And so it's just a wonderful week for all of us. And certainly, the crowd showed it, and we had a just a great finish and a great champion in Scottie Scheffler. So a good fun week for all of us.
Joan Woodward
executiveYes, it really was. And to have 7 of the world's top 10 players, and I think we had 43 out of the top 50 show up. It's really a testament to what Travelers has built here. Having last year, I guess, the fans, it was a fan favorite, voted by all of the fans who go to these golf tournaments, and we got the prize, I think, also for the players favorite tournament last year. So we're so thrilled to have that recognition, and we work hard for that, and it really does show, and it was just a great week. I think I was there every day, which I'm turning to a shallow person, and if I'm just watching golf constantly and that's -- it is what it is, folks, it happens. Okay, enough with this monkey business, Scott, let's get down to your survey. So you surveyed 1,000 middle-market business decision-makers. Let's get into a discussion about this recent service. So before we dive into some of the key findings, can you first tell us more about what the survey is and what prompted you to do it?
Scott Higgins
executiveYes. Thank you. So focus entirely on middle market customers. But more importantly, it's really the first time we've done anything like this. We had done surveys for distributors and in other subjects, but we had never done direct to the customer and direct to the decision maker in a blind format. And so we took advantage of our incredible enterprise market research group and did just that a blind 15-minute online survey of over 1,000 decision-makers to try to get a sense for what motivates them and why they buy and how their decision-making process works. A little bit of context in terms of how we define midsize businesses. For us, it was companies that employ save 50 people to about 1,000. And we targeted almost all of the industries that can think of construction, technology, transportation, all of the manufacturing, SIC codes, healthcare, retail, real estate, professional services, banking and others. And so a fairly comprehensive look at a market demographic that has $152 billion worth of premium. I noticed in your opening, you commented, you talk about national accounts and you talk about small middle market is an enormous amount of premium volume in the space. An 88% of that premium is bought on a guaranteed cost basis for those listening out in the audience. I know everybody knows what that means. That's an important point as we start getting into some of the findings as we move through this. And the other consideration that is really important, middle market continues to grow. It's got a projected 3-year CAGR of about 7% by 2026. And so this is a demographic populated by 300,000 middle market companies and obviously, those numbers are a little bit related to how we define the definition of middle market. But either way, this is a significant part of the U.S. economy. And we, like I said, wanted to get a real good sense for what the buying patterns were for our customers.
Joan Woodward
executiveAll right. Let's get into what you learned, starting with the buyer preferences, as you say. So how much of a role does price play when a middle market buyers are shopping for insurance because we hear about price a lot?
Scott Higgins
executiveYes, price is certainly relevant. What I thought was most interesting here is that more than half of the respondents were very clear that price is the reason that they would shop or seek a bit or an alternative. But having said that, only 6% of the buyers actually purchase insurance on price alone. And so you can begin to see very clearly that the middle market buyer is not buying a basic inexpensive insurance product. In fact, it's quite the opposite. We've got 2/3 of the respondents define value as working with external business partners and vendors. They want the best products and services at a fair price. And we even had another 11%, say that, value is most important that getting the best products and services no matter what the price. And so it really is a powerful set of metrics that are putting priority on products and services and making it the forefront of their decision-making. And I don't think that's necessarily a surprise to me. I am -- our group did react to sort of the percentages and how high they are. And so you get a real sense that gone are the days where you simply pay premium and transfer the risk to an insurance company. And it pays the bills. And that's why I commented that 88% of the buyers in middle market are guaranteed cost buyers. They could simply buy insurance and transfer the entirety of that risk, but they're not doing that. What they're saying is, we are going to buy the insurance, but we have a much higher expectation around what value should be derived for that. What is in it for them? And so that was really, really important for us. And so to be successful in the space, you're not only going to be price competitive, but you have to offer products that really have a value proposition for the customer.
Joan Woodward
executiveOkay. So putting aside price for a second. Tell us more about what the middle market buyer really is looking for then?
Scott Higgins
executiveYes. Again, some numbers that I want to share, 92% of them are looking for coverage beyond what is basic and inexpensive. And so that -- I don't think that's new news. There is an expectation that, that terms and conditions are important. 70% of the buyers want carriers, they can develop a relationship with. And I think the word relationship here really means a trusted adviser. They're looking for a company who can align with their needs and they want to be able to trust that, whether it's the account executive, whether risk control consultant, the claim professional, whoever it is on the team, they want to drive a very strong relationship with. 69% want a carrier that understands their business. And that same percentage applies to financial stability. They very much want a company that is financially stable. And so it really connects to this fourth bullet, and that more than half are looking for tangible industry specific risk management expertise as well as the experience associated with handling really complex claims. And so that's what the findings were from our perspective.
Joan Woodward
executiveOkay. So let's dig into that. When a middle-market buyers says they want a carrier who understands their business, what can we -- as a carrier or the agents and brokers listening on the line today, what can we take away from that?
Scott Higgins
executiveYes. I think on the relationship dynamic, 70% want that, I go back to those couple of words, trusted adviser. That is really important. I think every distributor, agent, broker out there understands the importance of their role in being a trusted adviser for our customers. And it feels like the same holds true for the carrier. And we're hearing that the preferred engagement model, 70% of those that we spoke with -- or I'm sorry, got the survey from want a person to interact with them live, that they want their vendors and suppliers to be an in-person relationship. And specific to insurance, all of the decision makers were very specific about the engagement model needs to be more than once a year. Gone are the days where you just renew the business and you meet back again 12 months later, but they want an engagement model that's far more frequent. And they also want the people that they're dealing with to be in their geography. And so I really believe, and we've taken this to heart as a leadership team that the best carriers, the ones that will succeed in the marketplace are going to have to have national scale have a local touch. And we're seeing that close to half of the respondents really want to work with individuals who are located in their region and understand the local nuances of their jurisdiction. And the United States is comprised of 50 different states. We know that. And what's really unique to the insurance industry is each of those 50 states have a lot of regulatory environments that are not the same. And so being local is really, really important to the buyers. And so we've sort of taken that to heart. I think the other statistic, financial stability, 70% of the customers want that. We felt that was really important, but it's extended far beyond just the ability to pay the claim. They want to know that the carrier that they're doing business with has the capital to make the investments in the things that really matter. And so making sure you have the best claim department, the best tools in the claim department, making sure that you have risk control consultants that can be local that have the best tools, investments in ergonomics capability and industrial hygiene lab. They want a carrier that doesn't just pay the claim but rather makes the investment and the entire experience becoming better. And then -- and I think this one is really important. They want to do business with a company that understands their business. And so if you are a life sciences company and you're in the pharma business or the medical product liability business, they want to know that not only does their underwriter understand the nuance of the exposures that the company has, but they also want to know that in the event of a loss, they've got a dedicated claim professional who understands the nuances of the claim and certainly you have to surround all of that with risk control capability that's specific to a life sciences company. In the construction, energy and marine space, particularly construction so much of our customers are on job site. And so much of the underwriting expertise that's necessary is to ensure that you've got the right contractual insurance obligations in place. So this notion of contractual risk transfer, understanding that, that's especially important in that business. And so to be able to do a life sciences company and a construction company and not have differentiation at the underwriter level, just wouldn't be successful. And so it feels as though that expectation is very, very high. Coming off of COVID, but anytime you hire new customers, and there was an influx of that the last couple of years. All of the customers are looking for the ability to help with a new hire orientation. There's a causal relationship between when you hire new employees and injuries happening in the first 90 days. They want companies that are cutting edge relative to generative AI. And one of the examples that I always talk about is the ability to use AI and in a risk control environment, just looking at an ergonomic workplace injury and using that tool to make sure that we can be not only effective in the prescription on how to avoid those losses, but also be in a position to do that very, very quickly. And then in the manufacturer space, supply chain dependencies was another concern that has come up over the years. And how do you deal with vulnerabilities if you've got a supply chain contingency that goes away and how to mitigate that risk, how to mitigate the risk on a single supplier. Anytime you have a change in operations that requires you to say, store materials that you wouldn't otherwise store in your facility. All of the things that we see seem to be important to our customers as well that you have to have underwriting claim and risk control that is specialized in all of these industries.
Joan Woodward
executiveThank you, Scott, for that really comprehensive answer. Actually, one of the things that I recently -- and you travel a lot, I certainly travel a lot. Just talking about the national scale of the carrier, but that local underwriting and understanding the nuances in these 50 states, I just thought recently, I was in Nashville and Chicago. Today, I'm sitting in our St. Louis office. And I'll tell you, execution with excellence the field is what we're good at. So I've seen this just repeatedly, every single office I visit and talking to underwriters and understanding the local nature of what they write. So thank you for that. All of that just resonated with me. I want to move on to buying patterns. So what are insights did you uncover about middle market buying patterns and preferences of that buyer?
Scott Higgins
executiveYes. Anecdotally, we've seen a shift in buying patterns. There seems to be a growing interest in purchasing more lines from 1 carrier and the survey has supported that. We've got 63% of the respondents telling us that there would be a willingness to buy all lines from 1 carrier if the carrier has deep knowledge and expertise in that industry. I think that's -- that was a little bit higher than I expected, candidly. But when I think about consumer buying patterns, you're seeing the same thing. A lot of folks -- or we're all making decisions about buying in an ecosystem and we're buying more things from one place. And Amazon probably a data example, but nobody just goes to Amazon to buy books now. They buy a lot of stuff. And the same thing seems to be trickling into this particular cohort of business and how they would buy. And so we've got another metric that says 62% say it's very important to have the ability to handle all of the insurance needs with one company. And more than half of the respondents recognize that there are advantages to placing all the insurance with the same carrier. And you think about that within the context of, say, a manufacturer, as I mentioned before, they're going to buy workers' comp, GL and auto and umbrella in property, maybe some manufacturing E&O, cyber, a global place they're going to buy all of these lines of insurance. And when a claim happens, there is a lot more evidence to support that there's less confusion when the claim happens. And so you've got close to half of the folks understanding that placing multiple lines of insurance will allow them to just feel better about when that claim happens. And so I thought that was a fairly compelling statistic. It didn't surprise me the strength of the percentage actually was higher than I would have expected. And candidly, our distributors, our agents, our brokers have done a fabulous job in doing this that when they work with their middle market customer, oftentimes, their penetration into that customer is very high in terms of multi-lines. And so I've been envious of that. And I think we're seeing a shift now where distributors are expecting that from carriers as well. There's an efficiency to that process. They understand the customer better, less confusion about claim. And then very candidly, the diversification of premium that comes from selling multiple products allows a carrier to price it as a customer as opposed to a bunch of individual lines. And so I think there's just -- there's an enormous benefit from being able to bring the entirety of all of your offerings to one customer and an equal amount of receptivity of those customers to buy that way. And so that's been an intriguing to us.
Joan Woodward
executiveOkay. Thank you for that. Scott, I want to talk about is just in San Diego at the RIMS conference, the RISKWORLD conference last month. And I spoke to a customer that -- and asked him to who does he partner with to manage his insurance programs -- middle market, very solid middle market customer. I'm going to read a couple of things to you that he told me, and then I want to get your reaction. So he says, as an organization has -- his organization has grown from midsize to a larger business, it's a stronger partnership with a carrier and the broker, gets stronger because they rely on them more. They realized risk management number -- that's number one. Number two, they realize risk management needs to be its own function as a high-level position due to complexity, market conditions, expertise and industry knowledge, okay? And then number three, with their growth into a much larger middle market customer, it can't be done well by just the controller, this risk management. It's not easy to find risk managers these days, which adds, of course, to the challenges. Again, that talent acquisition, retention, the whole industry is struggling with the talent piece. And then fourth, we said 20 years ago, renewal was an afterthought. Renewal may be 2% increase, one way or the other, now he told me, it's a 12-month process that requires investments in safety and property infrastructure. And so it's a whole different ballgame than when he was a smaller company. So what does this all tell you?
Scott Higgins
executiveWell, it -- well, first, I'm glad they're a customer. That's great. I mean, a lot of what you just said there, sort of validates what I said as well. Clearly, there's an element of trusted advisers steps there. You just have to have that, and it sounds as though by naming somebody beyond the controller to deal with insurance, we have to link in with that buyer from a distribution perspective as well as our perspective and a really trusted adviser status. I think that was very complexity market conditions, expertise, industry knowledge, all things that we've talked about. You simply don't want to make a purchasing decision that significant and not do it with somebody who's a high degree of industry specialization and having a broker who understands market conditions. And so there's a great complexity to this business. I love the last comment. You said something about it used to be a one and done. You would take the increase and then you would come back 12 months later. That is absolutely not the process in the middle market space. There's a much higher level of engagement that's expected from our customers. And it sort of upped the any and I think to be successful, you're going to have to drive value through a 12-month process. And what I think is most interesting goes back to what I'd said, originally the $152 billion marketplace out there, the middle market buyer, 88% of them are buying guaranteed costs. So they are paying premium to transfer all of the risk yet they're having this much higher expectation on value. And so to me, that is -- it just speaks to and understanding that the customer has that there's complexity here and that they do need to mitigate losses. And they do want to be with a company that's innovative, that can help them do that and understand their business. So I love all of that. I hope this is one of the people we surveyed.
Joan Woodward
executiveYes. I mean it's really interesting just to hear about the thoughtfulness of the 12-month process and the risk control because they don't want to have to follow a claim, right? And you want to avoid that and so the thoughtfulness all year long versus just about 1 renewal month. So it's really -- I love going to RIMS, by the way. It's really -- it's invigorating, and it just shows how innovative you all are in your underwriting expertise. So I want to talk about what's keeping people up at night. So what is that middle market decision maker that you talked to, what's keeping that person up at night, Scott?
Scott Higgins
executiveYes. The big thing, cyber risk and then attracting and retaining talent, 2 sort of different things, but seem to be the things that they're thinking about. And relative to cyber, or computer-related technology, cloud, any of those things. I sort of emphatically agree with that worry. I mean cyber is a top concern in the news. It is a very important insurance coverage. It is still a relatively new insurance coverage. And so I encourage all of our customers to understand, assess their exposure, sit down with their agent broker and carrier and have really thoughtful conversation about what your exposure is and how you mitigate that exposure through buying the coverage. And you've done a really good job in your webinar series. I know you've profiled some of the many experts we have here on cyber. And taking advantage of that great expertise. But I do think that's a very big worry. You don't have to watch the news too long to realize that it's a significant deal, not just in the commercial space, but also in the consumer space. And them I'm equally not surprised about the notion of needing to attract and retain talent. I mean this feels like an industry that is light on talent right now and there needs to be a bit of an investment there. And so if you were to ask about the challenges on talent, I'd tell you we think about it a lot. You know that. We talk all the time. 2/3 of our customers worry about that. And I hear it from brokers, and I hear it from customers, and we're living it here at The Travelers as well. I think the big thing here is as the next generation enters the workforce, I've been amazed at their capacity to learn. We have a very significant sort of new-to-industry training program that we do across multiple aspects, whether it's actuarial, underwriting, claim, operations, finance. But -- so their capacity to learn is significant, and they also learn much differently than I was used to. Now it's digital. It's -- some of its self-paced, it needs to be on demand. Some of our negotiation, curriculum include gamification where you're in sort of a gaming type environment. And like I said, the ability to sort of absorb information seems to be incredibly high for people joining us. And then there seems to be a high emphasis on accelerating their careers. I mean the impact of social media has done that. And so the development of their personal brand, we've tried to do that as well and talk about the fact that we're going to socialize or influence amongst a lot of different leaders at Travelers. And so we think we get great people into our organization. We work very hard to make sure the learning matches with their expectations, and we make an investment in their personal brand. And I think that, that will be really, really important for any company to sort of attract and retain the top talent.
Joan Woodward
executiveYes. I've really been amazed at our leadership development program. So the LDP program, as you say, the different disciplines of actuarial, underwriting, claim, finance here. And it's a really fantastic 3- to 4-year program depending with discipline. And we've graduated some amazing LDP folks. I've had a number that worked for me. I know you have a number that worked for you, and you really just get the cream of the crop, commuted travelers to be in those LDP programs. So if anyone out there wants to apply for LDP programs, they're throughout the year, they're different staggered but do check out our career website. And I know that our training programs are top-notch. And so -- and I think too, we're -- it's a difficult industry to attract, and that's why we partner with all of our risk management university and college folks like the University of South Carolina or St. John's or others in this space, UT, University of Texas at Denton has a big program. And so we, at The Travelers Institute, Scott, who have taken kind of our road show with our recruiting folks to talk about how we can get more young people in our industry. And so we're doubling down on that for sure. On the cyber piece, just to remind folks, we do have a very large cyber in-person symposium program over the last 8 years, we've done about 50-plus programs with our agent and broker partners, educating, talking about what's necessary from the Department of Homeland Security, the FBI, Secret Service. We partner with all those government agencies to raise awareness. And so -- in fact, Alan Schnitzer, our CEO, is the only CEO in the insurance industry in the national carrier space to be invited by President Biden in the White House to that Cyber Summit about 2 years ago, which was a really important acknowledgment, I think, by the government and others that the insurance industry has a real big role to play to help our middle market partners get cyber hygiene clean. So on the 2 fronts, cyber and certainly talent acquisition and retention, we're in the game. And so it's very exciting. All right. I want to move on, Scott, because we only have so much time here. We want to get audience questions, too. I want to talk about customer expectations and technology, specifically when it comes to Travelers. So you mentioned how insurance is a trusted adviser business today going to price terms, conditions, talk more about what Travelers specifically is doing when it comes to customer experience and technology?
Scott Higgins
executiveYes. I -- part of being financially stable is the ability to regularly evaluate new technologies, have the capital to give consideration to all of the things that are out there. The last time I spoke, we talked about insurtech, that's still incredibly relevant as of today. I mean, the hot item here is artificial intelligence. And you mentioned Alan before Alan has made that a priority in our company to think about how can this help our business. And we've aligned leadership around the use of generative AI. And I would think about that as accelerating transform initiatives that allow us to extend the advantage that we have in our core competencies. And so it could be things that I'm very passionate about. There is a lot of friction and time in the transaction process. Brokers send us the same degree of information every year even if it's a renewal. And there's so many things that we think a generative AI solution can take and improve that. And so sometimes I think about AI as sort of being how can that help an underwriter or a claim professional really focus on value-oriented activities. Every job has some component of work that, quite frankly, isn't terribly hard to get done, but they just have to do it. And so we're thinking about AI as just making the life of an underwriter a little bit easier. Supplementing information going up, grabbing that information, not putting that burden back on the distributor. And anything that can drive a faster insight into our decision-making, whether it's at the individual risk level or at a large portfolio of business, there's clearly application in the AI space for that. And we think, obviously, if you can use some of this, it can support a competitive price structure. I certainly see AI and we're going to use this in our space to accelerate the learning curve. I've talked about retaining and attracting the talent. I feel like the industry is right on talent. We're hiring a lot of people. The expectation to accelerate the learning curve, we think can be supported in a generative AI environment. One of the other things that I'm interested in is we -- and you know this, we've got a dedicated group here that thinks about nothing other than innovation. And it's becoming increasingly clear that customers expect that same dynamic. And so we have an innovation network and we're starting it out and it's curating collection of technology solutions that help customers manage risk. And one of the things that we're seeing in very specific industries is that, our customers are looking for help on well, what telematics device would be the best company to partner with. What wearable to control my workers' compensation would be the best company to work with. And so it feels like there's an expectation level that this trusted adviser concept that I keep talking about has extended itself beyond price terms and conditions and risk control and claims service, but almost to the point of being consultative and saying, "Hey, we think this would be a good offering for you to consider if you were going to get into the telematics space or the wearables." And we partnered with some companies that we have confidence in, and we share that confidence with our customers. We have 3 different networks now, 1 dedicated exclusively to construction, exclusively to energy and 1 to our Northland customers, which is our trucking operation. And there will be more to follow. So to me, it's another example of how we're making the investment in technology and innovation to make sure our customers are getting the answers that they need.
Joan Woodward
executiveSo let's talk about the digital experience, right? Because we -- it feels to me like we are differentiated from other carriers out there with regard to our travelers digital experience for those stakeholders. Can you talk about that for a second?
Scott Higgins
executiveYes. We talked about it the last time. And I'm pleased to say that we've made a lot of progress. Like we feel like digitizing the value chain is critically important. And it's important we handle -- we work with 10,000-plus agents and brokers and how we exchange information. We feel like there's an easier way to do that. And the one example I think I shared with you last time and I can say with a certain sense of pride that we do believe we were the first to offer agents and brokers that comprehensive portfolio loss data exchange, which would allow us to digitally transfer to a middle market distributors, loss information on the entire book with us. And Alan went public with that, I think, at our last earnings call in his script, we think that the exchange of information between distributor and carrier needs to be improved. And we put a high bar on ourselves to make sure that we are the most ready to do that when it's time to do that. And so we've been excited about the progress that we've made there.
Joan Woodward
executiveGreat. Thank you for that, Scott. So let's talk about just some other investments, real quick, maybe through what other investments Travelers is making for those middle market customers then?
Scott Higgins
executiveRenewable energy, solar and wind that industry is moving, and we're positioning underwriting and the corresponding specialization necessary and claim and risk control to make sure that we're in that space. Private equity is a business that we've always done. So I think companies that are owned by private equity companies, and that buying pattern has sort of taken hold and there's an expectation level that you need to service that a little bit differently. We've announced a private equity practice for ourselves, which has been exciting. We're off to a great start there. Advanced manufacturing is sort of the next subset of manufacturing that's going on. We're using technologies in the process to improve. And so we've got a lot of customers in that space. We've got a dedicated industry edge offering for that. So just responding to what's going on in the marketplace relative to changes and making sure that we're current with it. But those are 3 exciting things that I've been sharing them.
Joan Woodward
executiveOkay. Great. So I believe you're missed, Scott, if we didn't talk and ask you about your perspective on the actual marketplace. And we actually have a number of questions coming in through the Q&A here from our audience members on this question. So tell us about what you're seeing in the middle market today. How do you feel about marketplace inflation, right? Inflation is a big critical topic for all of us and any other critical factors that you're seeing today, what's keeping you up at night maybe?
Scott Higgins
executiveYes, the things that keep me up at night are the things that we pay really, really careful attention in terms of how we price the product. There's a couple of you mentioned already. We pay attention to the economy. Obviously, I think insurance is a strong economic indicator. It's critical to the success in commerce in general, inflation is a big deal, looking at the labor market. We're paying attention to that. The implications for us could be very real there. We talk about social inflation, so there's economic inflation. I talk about social inflation, which we're starting to use language like legal system abuse. There is a very active plaintiff bar. And we're seeing verdicts that can be fairly significant. We offer a lot of liability coverage, and we ensure a lot of industries in a very litigious country. And so legal system abuse is one. The weather patterns have changed dramatically. 2023 was the most costly year on record for what we call severe convective storms. So I think tornado, Hail, and that's always occurred, but it used to occur in a certain place, now it occurs in a lot of places. So volatility of weather is a big deal. Workers' comp, we are a very large writer of workers' compensation. It's critical to pay attention to medical cost inflation there, medical trend. So we do that. And then we have to have a lens into the reinsurance community. We are a reinsurance buyer. We're not overly beholden to it because we consider ourselves very good underwriters with a lot of capital, a lot of capacity. But pricing starts with how reinsurers feel in their results. And so we're dealing with some of those pressures. So those are some of the things that we're thinking about each and every day, and we've committed a lot of resources to do that.
Joan Woodward
executiveOkay. That's a lot, lots to juggle, lots to worry about. I want to talk about the different lines of business because you mentioned a few earlier, but are there any challenges then for the middle market decision maker or the buyer when it comes to specific lines of business that we sell?
Scott Higgins
executiveYes, that's a great question. I mean, if you're a broker or you're a buyer and you're thinking about auto, 3 things. And the first ones are pretty easy. I mean inflation, vehicle prices are up, repair cost, labor, it just costs more. The second thing is, again, probably you're very aware of driver behavior, distracted driving, drowsy driving and pair driving, that's happening, unfortunately those 2 drive loss costs. There's no question that is driving an increase. The third one, you may know about, but you may not know the magnitude of it. And that is the notion that attorney representation as a percentage of every commercial claim that comes in, continues to get very, very high. And so when you have an attorney involved in a claim and it goes to suit, it is multiples of cost. And so those 3 things, I would tell you candidly, we'll continue to drive price in the auto line. The industry combined ratio for that line, it's not unique to us or anybody else, but it is high, and it is going to need some pricing. GL and umbrella, I talked about legal system abuse. I talked about courts working through the backlog. There could be some claim development there. We look at our competitors' results, and they've had some prior year development in the recent quarters, adding or strengthening the reserves for GL and umbrella, paying attention to that property, I talked about. I feel like the property market is more organized now than it was a year or 2 ago, meaning everybody's got their reinsurance in place. There is some degree of ROE, positive ROE associated with the line. And so that will trigger. But no sooner do I say it's organized that the volatility of the weather continues to evidence itself. And so that's a line of insurance where I would expect you would still see some really responsible underwriting in that line. And then workers' comp, as I said before, the frequency has been favorable. We pay attention to medical severity. If there's a discernible change in medical pricing, medical inflation, then that would certainly impact us. But in all, I see a necessity for underwriters to be responsible across the big 5 lines of insurance, and that's what I expect you to see for the rest of the year and certainly into next year.
Joan Woodward
executiveOkay. All right. That's very, very helpful. We have some questions coming about, is the middle market growing? Should we expect exponential growth? Is it on a slower path, but you see evidence of the middle market growing?
Scott Higgins
executiveYes. Yes. I think I opened with that. I think we had a compounded growth rate for the next couple of years about 7%. So it's pretty meaningful. You're talking about 300,000 customers and I don't want $152 billion marketplace of available premium in the United States. That's a big cohort of business, and it is growing.
Joan Woodward
executiveYes. And so many things have changed. Kind of since COVID, the labor market has changed, lots of things going on in the world. What -- maybe in the last 10 years, Scott, what sticks out to you in terms of the industry changing in the last 10 years?
Scott Higgins
executiveWell, I mean, I still think it's a trusted adviser business. At its core, it's a customer, an agent and an underwriter figuring out what the best program is. And so I don't think that's changed. I do think this notion of value and the expectations for service and product and value and innovation, there seems to be a renaissance period we're in right now where there's so much of that going on. And it's really being driven by insurtechs, people looking at the industry from the outside, and is there a better way to do it. And I think we pay attention to a lot of that. So it's an influx of data and technology into an industry and using those things to create or drive a more efficient process. So very much still a people business, but also being influenced heavily by just technology availability and companies in the insurtech space that weren't there 10 years ago that are there now that are helping carriers think through things. And it goes back to what I said before, being financially stable allows you to not just pay your claims, but allows you to make the appropriate investments if they need to be done to better your business. And that's -- I think that will be critical for carriers in this space.
Joan Woodward
executiveOkay. Good. So Scott, we're going to wrap up, and we're going to go to audience questions. So we have a ton coming in. So I want to get to as many as we can. Well, what do you want people to take away from this conversation today? So we've talked now for 45 minutes or so, and we covered the waterfront. And we're kind of an inch deep and a mile wide on all the things happening in middle market. But what are those kind of key takeaways do you want people to understand from this conversation?
Scott Higgins
executiveYes, just the customers don't make a change for the sake of change. I -- it feels like the expectation level for a customer in this space is much higher than it's ever been. And I've been in the industry for a while and price played a much, much bigger role before. And the numbers I shared with you before, 55% go-to-market for price, but only 6% make the decision on price. That speaks to a cohort of buyers that are much more value-driven than they are price driven. And so our leadership team reacted to this by saying the same things, customers aren't going to make a change for the sake of change. They're going to make a change because there's something compelling with a carrier that they want to take advantage of. And so I think that's -- that's probably not news to any of the distributors that we're with or customers that may be listening in, you really have to -- you have to raise the bar relative to what you can offer.
Joan Woodward
executiveYes. No, that's great. Okay. So anyone questions here they go. Daniel Lathrop from Lathrop insurance, are there solutions for fleet auto that can actually reduce risk over time?
Scott Higgins
executiveWell, that's a great question. And is not like the answer, but fleet auto or heavy fleet auto right now is certainly attracting some price change. I mean there are some rate dynamics with that. And I suspect Daniel's question is predicated on price, sort of it's duly observing what can we do beyond price? I think, again, relative to technology, the utilization of this will be really important. So vehicle is equipped with advanced driving systems. So think about in the consumer space, if you've got a new car, you've got things like forward collision warnings. You've got emergency braking. You get a little light if you're about to leave the lane or keeps you in the lane. Those technologies are available for big fleets. Now there's certainly a cost associated with buying a bunch of new vehicles, but we think that would have a significant impact in reducing risk over time. Telematics, and what I mean by telematics, but it really needs the proper usage of it. A lot of big fleets probably have telematics. They're using it for logistic purposes, but if you use telematics and actively monitor the driver behavior and actively commission somebody to look at it and provide the feedback. And candidly, if it's not working out, they're not doing it the right way, then you've got to take action. We're intrigued by electronic logging devices. I think they've been around 5 years now for all fleets, and it really is a mechanism to limit the hours, I'm simplifying, but limit the hours that truck driver can drive. Those logs can be incredibly beneficial if we sort of play by the rules here. So I think there are things that have taken place through the use of technology that I think can have, that can have an impact. There's a lot of good drivers out there. The best drivers for fleet are going to want the best vehicles. And so there's going to be some costs associated, I think, with driving the best vehicles. And -- but at the end of the day, I wait until the end here, price is still going to play a role in auto space. There's too much inflation vehicle parts, labor, attorney involvement and there just hasn't been a return for the industry. And so I suspect price will still play a role there.
Joan Woodward
executiveOkay. And a couple of questions coming in. Just staying on this topic of auto and fleet, do you see autonomous 18 wheelers in the near future? We know autonomous cars obviously we thought we'd be further along in autonomy now. But what about fleet vehicles and autonomous. I forget what they call it when they all line up. There's two or three behind each other, forget the name of that. But do you see autonomous 18 wheelers in the near future or 5 years, 10 years down the road?
Scott Higgins
executiveYes. I don't see it in the near future. I certainly think the technology is -- will get there, and it will be a part of our -- of our life, but I don't think it will be in the near future for some of the reasons that I said before. I mean there's going to be a cost associated with making that happen. And so I suspect we probably have somebody in the company that's got some forecasting as to when you would get x percentage of autonomous vehicles in a fleet basis on roads across the U.S. I don't see that being anytime soon, but you could certainly fact check it. We've got a bunch of people around here thinking about that.
Joan Woodward
executiveThinking about it. Yes, we do, we certainly do. Okay. Another question coming in from Greg Knapic of Risk Strategies in Texas. Putting premium aside, what are the top 5 items most important to middle market decision makers today?
Scott Higgins
executiveYes. I think we went through a lot of these great questions. Certainly, industry specialization. It's -- I've said this a couple of times, increasingly clear that the buyer wants to engage with a carrier that understands their business. And so that means underwriting, risk control claim, et cetera. Gone are the days where you're just a general underwrite. So specialization it definitely feels like in-person engagement. The person you spoke to at RIMS, for example. It's not one and done. It's something that happens in the course of 12 months stewardship making sure we're responsive. So in-person engagement, certainly, the trusted adviser concept is important. I think they want a company that's making our nose is investing in innovative products. Anything that can help guide the way. Should I buy this telematics device? Should I buy this wearable? Is the company setting up an innovation network for me to give consideration to. So it's all around value. And if you don't have it, I think it's going to be -- it's not going to work out.
Joan Woodward
executiveOkay. Another question coming in from Franklin Manchester. Scott, how do you feel about the state of the market's readiness and understanding for the safe use of AI. And Franklin is from the SaaS Institute. So talk about AI and all the guardrails and the things. We have a huge amount of people, obviously, travelers working on this as does all the carriers. And how do you think about AI use cases going forward. There's a lot of potential here, but he's asking about the safe use of it.
Scott Higgins
executiveYes, I think it's a great question. I'm not sure I'm entirely equipped to answer it. There are people in this company that are and this might be a webinar for you in the future, Joan. Because we do talk about it. I can tell you from our vantage point, the governance that we have around AI, the usage of our employees to use it is decisioned at the very highest level of the organization through our Chief Information Officer and all the way to Alan's table. And so I don't know if I can speak real fluently on what we have in place there. I can tell you that the pilots that we have are that we're working on are really involved in the efficiency play, finding tasks that we think could be AI generated in support of an underwriter or a claim professional or certainly, what I said earlier about creating a better learning environment for folks. So I wish I had a better answer there. But I think we can follow up with that one certainly.
Joan Woodward
executiveBut the point is we're very thoughtful about it, right? I mean we are not rushing into this just like we don't anything else, we're testing and learning. We have a lot of people kind of are very focused on it right now. We just opened a new tech office. Did we not in Atlanta, right?
Scott Higgins
executiveAnd I think to your point, yes, we are all the right people, but Alan's really made it a priority for us. And it's not -- and very smartly doesn't make it just the purview of our IT folks, but rather bring the entirety of that thought process into the leaders across all functions in the organization. And so, again, very top of mind for all of us.
Joan Woodward
executiveYes. Okay. Great. Another question from Coal Adams. Can you talk about the differences of some of the middle market divisions you run, specifically CAG, middle market, construction, middle market construction. So what is the difference between middle market and middle market construction...
Scott Higgins
executiveThink about middle market being sort of a holding company. The one big segment that we have is called Commercial Accounts Group, and I would think about that is all things in all industries, but for construction. And so in that space, commercial accounts has manufacturing, retail, real estate, educational institutions, auto dealers, 24 to 25 different industry had segments. Also included in that group is our technology, life sciences space, our public sector business and our stand-alone umbrella business as well. We also have a other division within middle market called Construction, Energy and Marine, it's exactly how it sounds. It is construction contractors. It is our energy contractors, whether they be solar, wind or oil and gas. And then our two marine businesses, Inland Marine as well as Ocean Marine that is another subset. And then we have a national property space, large property monoline. We have an entity that deals with that. And then we also do boiler both on a direct and a reinsurance basis. So in its entirety, middle market is comprised of 11 different business units some as big as $6 billion or $7 billion commercial accounts all the way to a very specialized organization like Ocean Marine for example. So in total, about $14 billion. The middle market [ monikers ] it really denotes the definition that I shared with you early. About 50 employees to about 1,000 employees is sort of how we operate in that space.
Joan Woodward
executiveOkay. Great. Another question coming in from John Barron about. You touched on the alternative energy space with wind and solar. How do you see those marketplaces developing? And are they a growing field? Is solar specifically growing faster maybe than wind, how about offshore wind, how do you think about offshore, onshore wind?
Scott Higgins
executiveWe're in the wind space, more so onshore than we are offshore. But as soon as I say that, I want to recognize that we do offer in the energy space, particularly wind and solar out of our Lloyd's syndicate as well. And so we're in the space from a Lloyd's sort of subscription basis as domestic admitted in the U.S. I can't speak to which one is growing faster in terms of in the aggregate. But I can tell you that we're quite active in wind and in solar. We recently had an energy summit on this because this is another very important consideration that we're giving -- that we think we need to pay attention to. There is going to be an influx in charging stations that are being built. There's going to be an influx of wind. There's going to be folks of solar and we want to make sure that there's readiness to that. So included in the middle market actually is our energy space. And we've got dedicated leadership and dedicated claims associated with that. So it's an exciting growing business for us.
Joan Woodward
executiveNo, that's great. Seeing around corners into what the federal government did and how much money they put into building these charging systems across the country and the opportunities there for ensuring all of those things. Scott, this has been an amazing conversation. I want to thank you so very much. Again, I know you don't come on a lot of these programs and speak publicly about our business. So it's so valuable just to get your personal perspective given all the many years of you and the business. But I have one more question coming in from the audience, and I think this could be the most difficult for you. So of all the years of playing with Pros in the celebrity program, while as the #1 piece of advice that you could share with our listeners today about maybe what a Pro had given you a tip along the way, whether it's chipping, putting, holding your head down, watching the ball, not paying attention to the fans. What is -- give us a piece of advice for our golf fans.
Scott Higgins
executiveI don't -- I'm not sure I ever asked for playing advice because not because I didn't need it, but because I didn't know if I could actually understand what it is they were saying. But I have had -- one of the things that the advice that I've always given people will play for the first time is get to know the Caddie. I think the Caddie for the Pro is a fantastic resource to get a sense for how things are going to flow. But my experience with everybody who's come -- every professional that I've had the opportunity to play with the program is they've been extraordinarily generous with their time. If your nieces are running along the line and they want a picture with the pro and they come over. And so I think that's them. And I also think it's the environment that we've created at travelers and it's sort of a hometown event. But the most important advice that I think they've given me is they've seen every batch that every person can do, relax, just have fun. And if you think everybody is watching you, they're not. And so if you can get over those, then you'll be okay.
Joan Woodward
executiveSounds like a good time. Scott, thank you so much. It's been really a joy to have you on the program. And I'll let you go. But again, I appreciate your time. We're going to talk about some other exciting webinars coming up. Thank you, Scott.
Scott Higgins
executiveThank you, Joan.
Joan Woodward
executiveAll right. So today, we have a link to our survey about today's program. And type, please fill it out. Please let us know what you'd like to see going forward on our programming. If you're a podcast person, please add ours to your playlist. The Travelers Institute Risk and Resilient podcast is now available on Apple Spotify subscribed today. Again, we're going to throw that link in the chat. So it's easy for you guys to subscribe. And I hope you'll join us for the next coming. We have a summer series coming up here on July 17, Veteran Diplomat, Dr. Richard Haass, who's going to join us to talk about geopolitical risk around the world. He has worked for seven presidents, both Democrat and Republican, he's a wealth of knowledge about geopolitical risk. And then on July 24, we're going to be at the Insurance Business for -- Insurance and Business and Home Safety Institute in South Carolina, we're going to do a behind-the-scenes look at how they test for all these weather perils, [ wildfire, hail ], wind-driven rain. So join us live for that. And last but not least, as I said, I'm in St. Louis tomorrow on our National Security Education Tour. so if you're there, please meet me in St. Louis. [ 1944 Judy Garland movie ] reference intended. Registration is still open. We have a few seats left. We're dropping that link in the chat for tomorrow's event here. So as always visit us at travelersinstitute.org for replays and information. Have a great afternoon, everyone, and thanks again for all your support over these many years.
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