Ultimate Products Plc (ULTP) Earnings Call Transcript & Summary
November 9, 2022
Earnings Call Speaker Segments
Operator
operatorGood afternoon, ladies and gentlemen, and welcome to the UP Global Sourcing Holdings plc Full Year Results Investor Presentation. [Operator Instructions] The company may not be in a position to answer every question it receives during the meeting itself. However, the company will review all of the questions submitted today and publish responses, where it's appropriate to do so. Before we begin, I would like to submit the following poll. And if you could give that your kind attention. I'm sure the company would be much grateful. I'd now like to hand you over to CEO, Simon Showman. Good afternoon, sir.
Simon Showman
executiveGood afternoon, and thank you very much. Nice introduction. I'm going to just run through this slide now just to the introduction page here. The presenters: myself, Simon Showman, CEO and Founder of Ultimate Products; Andy Gossage, Managing Director and been my partner for 17 years; and Chris Dent, our new CFO, who has been here for 7 months. He's just on a -- quite a long handover with our previous CFO, Graham Screawn, who's retired to go running. Chris has fitted in like an absolute glove and is definitely a [ three-ball ]. So I'm just going to press on to the next slide. So this is for the people that don't know Ultimate products. Ultimate Products is 25 years old this year. We employ over 300 people in the U.K., Germany and China. We sold to over 300 retailers in 45 different countries. So you can see, it can be quite complex because in each country, it's different languages, different specification and different rules, especially since after Brexit when -- made it much more difficult. Ultimate Products is the owner of a number of leading homewares brands. Salter, which we fully acquired last year, this brand is the oldest U.K.'s houseware brand. It's over 260 years old, and we're very proud to own that. It's got full market share of the scales business, and we have the license for housewares and electronics, but now we have the whole brand. You've got Beldray, which is our brand as well, which we bought, which is laundry and floor care and heating and cooling. Progress, Kleeneze, which I'm sure you all know. Petra was a brand that we just bought 18 months ago, which is a German brand, which I'm going to go into a bit later on. That's doing very well. And our only license that we have now, we had it for 12 years, which is Russell Hobbs. So what sets us apart? Really interesting, compelling customer proposition. Our products, our mission in this business is we want to put beautiful, sustainable products in everybody's home. Everybody wants a beautiful product. Everybody wants a Dyson, but not everybody can afford a GBP 450 or a GBP 400 Dyson. So what we do is we put affordable beautiful products in their home, for example, under the Beldray brand at GBP 99. And we're a mix of growth and income. We're a growing business, and we give out 50% dividends. We're a very resilient business model because we have different sections of our business, from electronics to housewares, to laundry. We own most of our brands, which is very interesting. And we have a very strong balance sheet, and we have our currency. And our interests are hedged, which a lot of people haven't got that. We came into this financial year with $60 million hedged and interest hedge, which -- thank God that was hedged, and which we've always hedged our business and Trust hedged it. We invest in our people. Our people is this business. We've had a Graduate Scheme in this business for over 12 years. 60% of the people in this business have been on the Graduate Scheme or are on the Graduate Scheme. I'll just give you a bit of an example. Our Head of Homewares, which is a GBP 40 million division, Katie Maxwell. She was from the Graduate Scheme 10 years ago. Our Head of Online, which is one of our fastest-growing sections of our business, Becky Beasley, she was from the Graduate Scheme. Saleem, Head of IT, many, many, many people are high up in this business from the Graduate Scheme. They are all Ultimate trained. And 80% of the people are shareholders in this business, which is also very important because it makes them want to build this business with us. We've got a very strong established international presence, but there's so much more to grow, and it is going to be a massive focus of ours over the next 5 years, which I'll go into. We invest heavily into our systems. We've had programmers in this business for nearly 20 years. We build 90% of our systems, from our warehouse management systems to our robotic systems to our online delivery systems, very, very important. It has given us an online delivery of 98% KPI to the Board. And ESG, if -- please, if you've got time, we released our ESG presentation. We did an RNS last night. It's on our website, under Investor Relations. We are leaders in our industry on ESG. This ESG is not a ticking the box for us. We've been doing it 3 -- just over 3 years. We have an environmental committee with 22 people on it. Our retailers, Tescos, has the action prima, told us we are leaders in this. We've already changed our packaging many -- quite a long time ago to FSC. We've taken the plastics out of our packaging, the [ polyurethane ] out of our packaging. We've planted over 1 million trees this year alone with a fantastic company called Ecology. Ecology is one of the sponsors of COP27 at the moment, and you'll see them on Sky. It's a not-for-profit organization. We're really, really focused on our community. We're based in Oldham, which is one of the most deprived areas in England. And we really, really want to look after our community. Over 55% of the employees are employed from the Oldham postcode, and we do want to improve that. So highlights. Financial highlights for the year: revenue, GBP 154.2 million, plus 13%; adjusted EBITDA, GBP 18.8 million, plus 41%; adjusted profit before tax, GBP 15.8 million, plus 42%; adjusted earnings per share, 14.7p, plus 32%; dividend per share, 7.12p, plus 42%; and net bank debt of adjusted EBITDA of 1.3x. And this is a real big focus of ours to get this back down to 1. But 1.3x sounds -- after doing a big acquisition is not too bad, but we'll be happier at 1. But on all these divisions, Chris is going to go into this in a lot more detail later on in the slides. So operational highlights. I really like this slide because we've got operational highlights. There's a lot of businesses over the last year or 2 that don't have any operational highlights because all they have been doing is firefighting. But we, as a business, have got these highlights, and we've also got a lot of highlights going forward. So on the #1, at the beginning of the year, we finished the Salter acquisition. It was fully integrated and has been very earning enhancing. We are now focused on getting the Salter brand into Europe. We've got big exhibitions in Germany in February, and this is where we're going to launch the Salter brand into Europe. We don't have to spend any money on product, on packaging, on design. It is all done and is all ready to go. Petra, what we bought 18 months ago. And Petra is a fabulous brand. It was a very good coffee maker brand in Germany. People -- most people in Germany know this brand. And when we relaunched it in IFA, which is the biggest electrical show in Germany, we have so many people coming on the stand, so happy that Petra was coming back. We have been -- we went exclusive with the #1 supermarket in Germany for the relaunch, which is Kaufland, 3,000 stores. This -- their first delivery, which we ordered 9 months ago, which was EUR 1 million, goes into store in 2 weeks. So we'll have the full reading by January. And we're very, very excited about. They're doing over 1 million leases on this. We're also -- we've also got another 2 orders, one on party products and one on vacuum cleaners. And we have also delivered a range of Petra into our European warehouse for online, and the sales have been fantastic. So we're very excited about Petra being a Beldray in the European market. We have also bought Petra into the U.K. market with English plugs, which you can go online now and see on Amazon, and it's selling. It's been selling every day very, very well. As a company, a big operational highlight for us was how successful we did manage the global shipping crisis. And we used to pay $1,500 for a 40-foot container, and it went up to $18,000. It wasn't just the $18,000, you couldn't get on ships, we got on ships. We've got our factories producing for us. Because we do have 45 people in Guangzhou, we were able to be at the factories making sure that all the trailers were arriving for all of our orders, making sure that were being made, making sure they were going on the containers and then getting on the ships. The supply chain, and how we managed it over the last 2 years, has definitely been a massive eye opener to all of our customers and elevates it above all the other competition. And now it's about, we've got to keep our shelf space that we took off our competition that didn't deliver. Number four, our robotics, our robotics program is really important for the future. We have 1,000 tests that we are -- that we're going through now. We've done 200. We've saved thousands of hours on this already. And once we get through to the 500 mark, there's going to be another load of new systems coming through. And we know how pleased the people are that work in this company that we are doing this because it's just stopping them doing a lot of mundane, everyday things that take hours and hours and hours. And Andy's going to go through this as well, give you a bit more of an explanation. Our offices, we fully refurbished our offices during COVID, which was very important because we had everybody back to work last September when we were allowed. Again, important because we do have so many graduates. We also -- we're innovating daily, hourly. So we need to be together. We are always teaching. I don't know how businesses are working when they are -- when half the staff are working from home. You need to be together to run a business. And our [indiscernible] as well, we installed over 1,000 solar panels on our roof, on our mills. So we work in a 120-year-old mill, and now it has 1,000 solar panels on. We only got them on in August, switched on in August. So we did get some sun in Oldham, believe it or not. But we believe the run rate is going to save us about 40% of our energy bills. So we're very pleased with that. Russell Hobbs, which has been a license of ours and our only license that we have left, but it is always under a 3-year license. And unfortunately, with the 3-year license, the minute you sign it, the minute you think you'll know this one, you're going to sign it again. We always said we had a great relationship. We've also love -- and [indiscernible] people not to worry. Both for the investors and for Andy, who knows it was a worry. We now signed a brand-new license, which is a full year rolling contract. So we don't have to resign. It just rolls. They've also give us Australia and New Zealand on top of our original license, which we are already in the market with Salter. So now we're going to roll out Russell Hobbs into the Australian market. Just one point that isn't on here, which I am very excited about. We worked very hard this year and putting up our EU warehouse for online distribution in Europe. This was tested for 9 months, and the last 3 months has been fully operational. We are now supplying France, Poland, Holland, Germany out of this EU warehouse. We only have low, low value products in there at the moment, which is laundry and cookware, but it's flying every week. The orders are going up and up and up. We just put Petra stock in there, but we sold out in 5 days, which is electrical. So over the next 12 months, that warehouse now, we're going to focus on filling it with all of our fantastic branded products; start marketing the brands into EU, online and get the turnover up.
Andrew Gossage
executiveOkay. Thanks, Simon, and evening, everybody. So the profit figure for FY '22, there's a bridge on the screen. Chris will go into the numbers in a bit more detail later on. But it's actually a very simple story. First of all, we maintained our core profitability. And secondly, we bolted on the Salter acquisition, which took place in July '21, just right at the end of the FY '21 financial year. So a really, really simple story, maintains core profitability, which in the environment we've been operating in was, I think, a very, very decent achievement. And then what we also did is we delivered on the promise we made -- of the promises we made when we did the acquisition of Salter in July '21, when we issued that Class 1 circular and when we raised equity through a placing. So again, really delighted because I'm sure, as many of you will be aware, promising returns from M&A activity is a bit easier than actually delivering them. And that acquisition most certainly delivered an increase in EPS. So it was very much earnings enhancing. Moving on to the next slide. When it comes to the investment proposition for Ultimate, there are 4 elements as we see it. And we see it that way because we are significant shareholders as well. We see, number one, growth, growth potential. Our products are the kind of products which feature on countertops in kitchens all over the world. So in the long, long term, our growth potential really is limitless, even though in the short to medium term, we're very much focused on U.K. and Europe. Number two, income. We are a capital-light business. We outsource our own manufacture. That means we can pay dividends, and we did distribute 50% of our profit after tax. So an unusual combination of growth and income. Number three, ESG, which Simon has already outlined, great for governance, but also very much used by the business as a selling tool. But then, number four, resilience. And I do think resilience is perhaps an undervalued strength sometimes with investors. So we want to spend a little bit of time talking about resilience given that we are moving into a recession and certainly from a demand side point of view, some significant challenges. So we've worked really hard to diversify the business, and in diversifying, it give us more resilience. So you can see on the right-hand side there, the 2 pie charts. Back in FY '18, we were heavily dependent on discounters. Now we're more diversified between discounts supermarkets with online very much coming up on the rails. And we do expect our online share of revenue to be similar to supermarkets and discounters over the next 2 to 3 years. That means that when segments are adversely affected, we have other options available to us. And we saw this benefit during the COVID period. Discounters were more likely to be closed because non-essential retailers. Supermarkets remained open because they sold food. So that was great. Online remained open as well. So we were able to move our focus in the face of some extreme external pressures. We've also worked very hard to reduce customer concentration. So in FY '17, over 40% of our revenue came from our top 2 customers. Our top 2 customers in FY '22, less than 20% of revenue. So we very much diversified our customer base and remove that concentration risk. When it comes to products, we have 3,000 SKUs split across a number of product categories that Simon has already outlined. What that means is if all categories go through cycles, if a particular product has gone through a difficult period, we can move our focus to a different product category. And at the moment, what we're finding with products is certain products are not doing as well, but certain products are doing extremely well, like anything with an energy saving message. We're selling lots of slow cookers, lots of airers because people don't want to use a tumble dryer. And also lots of air fryers, which seems to be all that anyone is talking about at the moment. Okay. Moving on to the next slide, brands. So again, this resilience point. Back in FY '18, only half our revenue came from brands that we owned. Now in FY '22, 75% come from -- of our revenue comes from brands that we own, helped, of course, by the Salter acquisition. The one remaining license we have, Russell Hobbs, even matters has changed with the new contractual arrangements that Simon has outlined. So now we always have 4 years' worth of visibility which, again, I think, makes for a much higher quality of earnings. Moving on to the next slide. Okay. Just in terms of how we manage the business, as Simon said before, he is the founder of the business. I've been with the business for 17 years. Our management hold the -- close to half of the equity in this company. So we very much take a custodial approach to the way we manage it. We are very mindful of risk and are conservative in our approach. We want growth, but we don't want growth at any cost or any level of risk. So we're careful about how we manage the company. That means, for example, we have lots of headroom within our bank facilities. It means that we hedge our interest rates and many others don't, and we're going to find out more about that as we go through the next few months. We have a well-established hedging policy, which means we came into this financial year with nearly $60 million of bought forward at an average rate of 1.29%. That gives us time to adapt if currency rates move suddenly. At the moment, it means we can be patient and wait until the reduction in freights comes through. Freight rates, as Simon highlighted before, spiked during calendar year '21 from $2,000 to $3,000 for 40-foot, up to $18,000, and then came down as we moved into calendar year '22. But as recently as 7 weeks ago, we were paying $8,000 for that same container. Now we're paying $2,300. So there's a big fall in shipping rates. That will come through as a benefit in due course, and the foreign currency hedging provides a bridge to that situation. We fully ensure our debtor's ledger. If a customer can't be insured, our default position is we don't supply. A difficult decision, but one we must make. If we do make exceptions, and we do from time to time, then that has to be signed off by our non-executives. So we're very, very careful about those things. But the one thing I would point out today more than any other is the way that we manage our stock. We have sophisticated, well-established stock forecasting systems, and we have a conservative approach to how we invest in inventory. So we go into this period, and we are entering a recession, with the right level of the right mix of stock. Some of you will note that stock levels did increase during FY '22. But that was more a normalization, something which Chris will go into more detail on. Online. So online, big part of our growth story over recent years, did have a bit of a stutter in FY '22 because of the lack of stock availability. The shipping crisis meant we had limited access to shipping capacity. That meant that we have choices to make, and we prioritized our retailers. If we had 2 containers to ship, 1 for Tesco, 1 for our online business, but we could only ship 1, we looked after our reseller, we looked after Tesco. That meant our core online business went backwards by 1% in FY '22. But as availability returned in the second half, we did see growth return, and that growth has continued into the first half of FY '23. So what you're going to see, which is going to feel a bit counterintuitive, is you're going to see U.K. growing its online business while others go backwards. Most online businesses are seeing a decline in sales off the back of really quite strong comparators. International, we do see growth in the U.K., probably mid-single digits over the medium- to long-term. We see a higher rate of growth in Europe. So we do see more of our growth coming from international territories, particularly Europe. Okay. We see that the plan is very simple. Half of that growth, we expect to see from online, which is going to be largely about through the Amazon platform, which is going to be a bit like shelling peas. We know what to do with Amazon. We're a very, very experienced asset in the U.K. So it's about -- it's supposed to cut and pace rollout across Europe, which is already well advanced. The other half of that growth is going to come from our sales into retailers, and we're targeting opening 10 big accounts over the next 3 to 4 years with maybe 2 or 3 being opened during calendar year '23. We've -- Petra is a very exciting opportunity, which will help facilitate that. We've already sold it into one very large German retailer. It's going into store in December. If it performs well in store as it has online, we should see strong repeats of that business. And we have engaged Simon Hathaway. Simon is our adviser for our European business. Simon was previously the Commercial Director of Action, Europe's most exciting reseller. And he was there when it went from 300 stores to 1,700, 1,800 stores. So -- and he does a lot of work with other large European retailers and other large advisers. So moving on to the next slide, a couple of things here. The first one might sound a bit at first like a negative, but it's actually a big positive. What we found with the expansion of our online and international business is product life cycles have extended. So we normally invoice 3,000 SKUs a year, and we bring 1,000 new products to market each year. That implies an average 3-year product life cycle. But that has been steadily increasing because when a product is finished in retail, it has an after life online. If we're -- for international, we're often selling products that we've developed for the home U.K. markets. So we find a product life cycles are extending out to maybe 4 to 5 years, which is brilliant, because it means we're leveraging our product development spend over a much more -- over a much longer period, again not -- getting that longer return on investments. It means that without jeopardizing our revenue potential at all, we can reduce our product developments from 1,000 products, which is a fairly monstrous amount, to 600, which is still a very, very sizable amount of newness that we're bringing to market each year. That has a very obvious operating cost implications, but also means we can focus more of our resources on the products that we do bring to market, which is really important for things like Amazon reviews, online reviews, Trustpilot's, really spend a little bit longer to really get the product right. Simon mentioned robotics. So we supply 300 customers a year. And retailers make it really quite complicated for suppliers in order to make it simpler for them, which we all understand. So we have 300 retailers that want to provide -- want to be supplied in 300 different ways. In fact, some of them want to be supplied in different ways as an individual retailer, depending on how we supply them. So it's immensely complex what we do. And the way we square that circle of complexity, how we deal with that complexity is through process and automation. It's the way we've always done it. Robotics process automation is the next step. Now before you're thinking this is about little geeses kind of going around the warehouse picking, this is really -- this is about robotics processes that sit to serve a level. So just to give you a little example, although there are literally thousands of this, we have -- each one of our purchase orders has 80 steps. We have on average 2,000 open purchase orders. That means we're managing, at any given point in time, somewhere between 150,000 and 200,000 steps. Now the way we deal with -- one of those steps is to organize price labeling for the customer. Now for one of our customers who place their orders quarterly, they have 67 variants of price label, right? One costing us 67 variants. That can take a human being 7 days just to do that step of the process. Now with the robots, the UP robots, that takes an hour. And that means that in that hour, that means that releases up that resource to focus on higher value tasks. So big time saving, but also a revenue generator because we can recycle our talent to focus on tasks, which deliver revenue. But I think more than that, from an investor point of view, it makes our business more scalable. It comes a point where adding on extra staff just gives you a diminished return on investments. Each member staff is slightly less productive than the one before. The robotics program really adds to our scalability as a business, which from an investment proposition point of view is really quite powerful. Okay. I'm going to hand over to Chris now, who's going to take us through the financials in a bit more detail.
John Christopher Dent
executiveThanks, Andy. Good evening all. So here, we can see the income statement for the period. So revenue, up 13% to GBP 154 million. The majority of that growth has been through the acquisition of the Salter scales business, which happened at the end of FY '21. It was a resilient performance for the core part of the business, up 1%. What's been really pleasing to see over the course of this year is the gross margin, which has increased 2.6 percentage points from 22.2% to 24.8%. Now there's 3 real driving reasons behind that, 2 of them in relation to the acquisition. So with the acquisition, we have -- sold to scales business scales as a position -- precision product has a slightly higher margin implicitly than the other products that we sell. Secondly, we bought Salter because we already had a license for other Salter products. So we were selling Salter housewares and Salter electronic products. We were paying to Salter, a royalty rate of about 5% on that, which was costing us around GBP 1 million a year. So having bought the whole of the Salter brands and the Salter scales business, it meant that we are no longer paying that GBP 1 million royalty on the Salter business, which we already have under license. The third part is that our actual gross margin for our underlying core business remained stable. Now that was despite a headwind of 2.2% in relation to freight costs. So actually, we managed to keep our gross margin despite that. So that was through a variety of trading reasons. So through a mix of products; through the new products that we brought to market over the course of the year, which would have different margins on them; and also in constant renegotiations with our factories out in China to chip away at their cost and their prices whenever we can. So overall, that meant that gross profit was up 27% to GBP 38 million. Admin expenses was up 16%, 8% of this is in relation to salary costs, which were up GBP 1.2 million or around 10%. So our overall headcount increased from around 300 to around 365. The majority of these people were in our distribution center, which is based at our Heron Mill site in Oldham. So this is really where we are supporting our online customers, whereby we need to support Amazon in relation to their sort of like timings and support our own consumers who are buying direct from our beldray.com and salter.com websites. The big change that we have made there during this year is actually moving from an agency-based to a fully-employed base. So many warehouses used to employ agency staff. However, since Brexit, there have been issues with supply of labor, but also in relation to the quality and the turnover of staff that we saw with agency. So we've moved to being fully employed. We've seen an increase in the quality of staff and a downturn in the churn, hence, providing a better service to both our consumers to our website and also to our online customers and other retailers. So overall admin expenses, up 16% compared to a 27% increase in gross profit, which has led to a 41% increase in adjusted EBITDA to GBP 18.8 million. So just to look a bit more on where the revenue increases come from. So as stated, the majority has been in relation to Salter, but what we have been seeing is big increases in relation to supermarkets. So over the last 5 years, that's been a cumulative average growth rate of 52% in relation to supermarkets. In the current year, a 20% increase in our core business. Discounters have gone back slightly in the period. So many of our discount retailers, they overstocked off the back of boomer years in relation to COVID. So they found themselves overstocked and have been closed to orders over the current year. We're starting to see light at the end of the tunnel there as they have worked their way through that excess stock and are now reopening up to orders. And we also expect that there'll be an opportunity for retailers over the cost of living crisis as consumers look to more competitively priced products. In relation to online, that's really been a game of two halves. In the first half of the year, we were impacted by the shipping crisis. This meant that we have suboptimal levels of stock. When there was a choice between supplying our retailers or supplying our own online business, we took the choice of continuing to supply our retailers, which meant we ended last year with a suboptimal level of inventory, which means it suppressed our online sales, which went backwards in the first half of the year. However, as supply chain issues ease, we are able to build back up our inventory levels, which enabled us to grow online sales in the second half of the year by 20%. And that pattern has continued into the first few months of FY '23. Geographically, U.K. sales up 9%, whereas international sales were up 22%, and that's where we see a real growth areas for us in the medium-term. At the moment, we sell about GBP 2 to each U.K. consumer, whereas internationally in Europe, we only sell about 10p of goods to each European consumer, therefore, 20x less. So we see it as being a game of increasing our penetration in Europe using our online skills and also through growing penetration with our supermarket customers. Looking down the bottom end of the income statement. Depreciation, up 27%, which is due to the GBP 2 million investment, which we made into our head office, which includes an investment on 1,000 solar panels, which were put on the roof. We expect that, that will have a 3- to 4-year payback, and they will probably provide about 40% of our energy usage on that site. Finance expense, up 62% on the back of higher net debt. That's due to the acquisition, which cost GBP 34 million. That was done 2/3 through debt and 1/3 through raising new equity. Our tax expense runs at about 21% of profit, which is slightly higher than the current 19% rate in the U.K. because we do have branches in Germany and Poland, which play slightly higher rates of tax. So overall, adjusted profit after tax, up 46%; statutory profit after tax, up 69%, as we don't have the reoccurring exceptional items in relation to the acquisition costs last year. So in terms of EPS and dividend, EPS is up 32% compared to adjusted profit being up 46%. That is because of the dilutive effect of the new shares that we issued to fund the acquisition of the Salter scales business. So it's the Board's intention to continue paying out 50% of our adjusted profits as dividends. Therefore, that increases the final dividend this year by 42% to a recommended 7.12p. In terms of cash flow and net debt, net debt has increased slightly to GBP 24 million. That is still a relatively low level in terms of gearing for us. So we've moved down from a 1.4x level of gearing to a 1.3x level of gearing. We do want to move that towards 1x but we do still see the 1.3x. We have plenty of headroom with our facilities. So at the year-end, with our bank facilities, we have GBP 80 million of headroom. So plenty of room there. The big movement in the year has been our investment in working capital, which is better explained on the next slide. So overall, a GBP 12 million investments in working capital. The largest part of that has been in relation to inventory, a GBP 7.5 million increase there. That's due to the fact that, at the end of last year, inventory have been suppressed by lack of availability due to the supply chain crisis and the shipping issues that we saw, what have negative consequences of holding back our online business. In the current year, we have moved to an optimal level of stock, and that's probably more of a normalized level, which allows us to push our online business because we have the free stock to enable us to do that. Going forward, inventory will continue to move up in relation to turnover and won't repeat this step up to this optimal level of stock that we now have. Debt is up 6.5%. Debtor days up ever so slightly from 57 to 60, so still absolute within a reasonable range. The shift in that is probably due to our shift towards supermarkets who do tend to have a slightly higher terms of trade with us. Slightly esoteric thing to point out to everybody is the value of our derivatives. So this is the value of our forward-bought currency. So at the end of the year, we bought forward [ $57 million ] at an average rate of 1.29%, which will support our gross margin going forward into FY '23 and also in relation to our swaps and caps that we have in relation to interest rates. So they are valued at the year-end at GBP 4.1 million, fair value of them. Obviously, we aren't about to sell them. We want to use those for trading to protect our margin, but it does show the effectiveness that we have in relation to our hedging strategy. So I'll hand over back now to Andy to talk about outlook.
Andrew Gossage
executiveThanks, Chris. So we've given an in-line guidance, which, I guess, is pretty unusual for a consumer goods business. We are very happy with how trading is progressing as we move through the earlier part of FY '23. And I just wanted at this point, though, to reflect on the last 3 years, we have seen extreme supply side challenges. And we were affected early the most because of our China operations. So China lockdowns; U.K. lockdowns; port congestion; Brexit's, containership stuck in the Suez Canal, with 12 of our containers on and about 100 stuck behind; a haulage crisis last year; lack of drivers; a shipping crisis, $18,000 and lack of availability. Moving through into things. Omicron, this time last year had -- so certainly in December last year, had a lot more warehouse staff off ill with Omicron. So I had to dial down demand. And then, of course, which is kind of currently ongoing various port strikes in the U.K. and indeed in Europe. So we faced really quite extreme external supply side challenge. And yet, over the period since FY '19, we've grown EPS by 75%. So as we move forward, it's perhaps the demand -- the supply side challenges are fading. Although they are still there to an extent, there are still port on strike, for example, but selling an awful lot better. And we're moving into periods of, I think, demand side challenge. General merchandise is -- the market of the general merchandise is going to be smaller overall. We have a cost-of-living crisis. People have less money to spend. And when they do come to spend, they typically prioritize food in an inflationary environment. So we're looking at, for general merchandise, a smaller share of a smaller basket, so a pretty difficult environment. Our job is to confound expectations again. We've confounded expectations over the last 3 years to deliver a strong earnings per share growth despite everything that's been thrown at us. Our job is to do it again, albeit the challenges are slightly different. And it's going to be about taking market share. We are a relatively small player still, so taking market share is eminently doable. And in Europe, we're actually -- our market share probably rounds to 0 is fair to say. So we -- and even if the market for general merchandise is smaller, it's still an enormous market. So there's still an awful lot to go after. And with our brand assortments and with our product assortments, we've always got plenty to sell. It really helps that we have a value offer. I think it really does in this environment. But I think for me, and this is -- it becomes perhaps a little bit less tangible book. For me, it's the important thing. We've just got to do what we've done over the last 3 years, which is just be better than everyone at everything that we do, better than everyone else at everything we do. And if we have that relentless focus on execution, I don't think we're going to go too far wrong. We tend to shine when the going gets tough. I must admit, I wouldn't mind a normal year for change. It would help with the gray hair. But when the going gets tough, I think we do shine. So we are very determined over the next couple of years to see down this new demand side challenge. Okay. I think at this point, I'm going to open it for questions.
Operator
operatorAndrew, absolutely -- Simon and Chris as well, thank you very much indeed for your presentation this afternoon. [Operator Instructions] Simon, Chris, Andrew, as you can see, we have received a number of questions throughout your presentation today. And thank you to all of those on the call for taking the time to submit their questions. Andrew, perhaps I could hand back to you to chair the Q&A session with the team, and then I'll pick up from you at the end. Thank you.
Andrew Gossage
executiveNo problem. So the first question is, what are your plans with international expansion? How do you look to roll out in new territories? So Simon, do you want to sort of pick that one off?
Simon Showman
executiveYes. So Europe is our big focus, international focus. We are now looking at opening 10 new big retailers in Europe. So we do deal with Kaufland, we deal with Action, we deal with quite a few of these, the big guys. But we want to open another 10 over the next 3 years. And we've already got the list. There is a lot more we intend to open, but we opened 10. We've done that job. And then the other 50% of our growth will be the online growth. So 50% is going to be online, and 50% is going to be retail.
Andrew Gossage
executiveOkay. Brilliant. Thanks, Simon. So next question is how much of an impact does the shipping crisis and, more generally, the associated supply chain issues had on the business? Well, I suppose if I was going to summarize it in one word, the word would be absolutely massive. It has been an immensely challenging period from a supply chain point of view for -- but for all of the reasons for churn I laid out before, we've -- from lockdowns through support issues due to Brexit, through to strikes, through to haulage crisis, through to, obviously, the shipping crisis, probably the couple of things I'd pick out would be when shipping rates go from $2,000 to $3,000 up to $18,000, that meant -- that has a big margin implication for FY '22. Now we did manage that extremely well. As Chris said earlier on, it was an equivalent of 2.2% margin headwinds, and yet our core margin remained stable. And I think that should give potential investors' confidence in the company's ability to manage margin even in the face of external pressures. That was quite sudden and quite extreme. And the way we manage margin is there's many elements to it, but probably the main way is through that new product development. When we bring new products to market, that's an opportunity to reset margins, maybe deliver more value to the consumer and therefore, justify at different price points. I think the second thing I would highlight is the impact on online. It was growing at 20% plus a year up to FY '22. The core online business and booked down 1%. As Chris highlighted, it was down heavily in the first half off the back of a lack of availability, which is a direct resource of our shipping crisis, and then grew in the second half as that availability returns. That growth has continued into FY '23 as we maintain a good level of profitability now the shipping crisis has passed. A question from Nick B. Spectrum Brands have an extensive catalog of products. Other considerations to replicate the Russell Hobbs relationship and perhaps enter new areas outside the home. Simon, if you have any thoughts on that? I think probably we are looking at sort of focusing on our core cookware offer, aren't we until something -- how we...
Simon Showman
executiveYes. we -- the thing that everyone looks always says, what else are you going to buy? What else are you going to do? We genuinely don't need to do anything else. We've got all of our brands. We've got our ranges. All we need to do is focus on keep improving innovation on our products, open these 10 of accounts, roll out online, EU and U.K. Because our online business is still fledgling, but the numbers are getting bigger and bigger and bigger. And at the end of the day, we do have the brands and the products for hard goods. So online, opening another 10 accounts, keep delivering great products to our supermarkets and our discount stores in the U.K., and it's a GBP 500 million business.
Andrew Gossage
executiveYes, great. And the next question, Simon, which I think links in with that is, do you see further brand acquisitions in the pipeline following the success of Salter?
Simon Showman
executiveI think I've just answered that with these...
Andrew Gossage
executiveYes.
Simon Showman
executiveWith that question. But I mean, if something came up in France, and it was cheap, then yes. I mean we'll never say never, but we don't need to.
Andrew Gossage
executiveI think probably plan A is organic growth, but what we can't -- we are often opportunistic with our acquisitions. So something may come along. But we've got plenty to do with rolling out Salter internationally, and Petra is very exciting.
Simon Showman
executiveAnd the progress on progress that took off in Europe is already doing GBP 8 million in Europe. So there's a long -- we've got a lot to do.
Andrew Gossage
executiveYes. So Nick asked, you referenced process automation and robotics. Can you explain more on this? And what that looks like, investment-needed benefits, et cetera. So I gave an example around labeling. And it is quite tricky one to get across because it is about 1,000 small things, not about 1 or 2 big things. So it's a -- it's about the granular detail of how our people go about their work and eliminating those low-value tasks. So I gave the example of the labeling. I'll give you another example. We sell online across multiple platforms. So our warehouse colleagues would come in the morning and download those orders and then create a pick note. And that would take 0.5 hour to 1 hour. If there wasn't any -- we sell across something like 17 platforms. So it's a fairly admin-heavy task. Now the robot does it, at 4:30 a.m., creates the pick notes and our warehouse colleagues come in to pick notes. So it's that kind of stuff. And the way we reference the return on investments is we use a really simple payback periods calculation to decide which tasks to prioritize. So we look at the time it's going to save to user. So let's say it saves an hour a week, and then we say how many hours what it cost our process team to do whatever programming is required. So let's say in that example, it's going to take 4 hours of time from the process team, and it's going to save an hour a week. So a very simple 4-week payback periods. At the moment, we are only doing things at my insistence that have a 4-week payback period more or less. Now in due course, we'll exhaust those, and we'll move on to 8 weeks and less and then on to 12 weeks and less. But I'm sure you guys as investors will appreciate, that's a pretty good return on investments. So it is really exciting from an operating cost point of view, really exciting. It means we can refocus our talent on things that really do add value. And really exciting because it really -- it gives us genuine scalability as a business.
Operator
operatorAndrew, if I may just jump back in there. And Chris and Simon as well, thank you very much indeed for addressing all of those questions that came in from investors this afternoon. And of course, if there are any further questions that do come through, we'll make these available to immediately after presentation has ended for you to review and then add any additional responses where it's appropriate to do so. Andrew, perhaps before redirecting those on the call to provide you their feedback, which I know is particularly important to yourself and the company, if I could please just ask you for a few closing comments to wrap up with, that would be great.
Andrew Gossage
executiveYes. The first thing I'd like to say is to thank everyone for your time this evening. We really, really do appreciate it. We really do value our retail investor base. You are all very, very important to us. I think if I'm going to summarize where we are, a very, very pleasing year FY '22, delighted with the performance we delivered against a very tough background. We go into tough times more from a demand side point of view than a supply side. But we, as a business and as a management team, remain very optimistic about our ability to navigate what I'm sure will be some challenging days ahead. Thank you, everyone.
Simon Showman
executiveThank you very much.
Operator
operatorThat's great. And Simon and Chris as well, thank you once again for updating investors today. Could I please ask investors not to close this session, as you'll now be automatically redirected for the opportunity to provide your feedback in order that the management team can better understand your views and expectations. It's going to take a few moments to complete, but I'm sure it'll be greatly valued by the company. On behalf of the management team of UP Global Sourcing Holdings plc, we would like to thank you for attending today's presentation. That now concludes today's session. So good evening to you all.
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