United Foodbrands Limited (UFBL) Earnings Call Transcript & Summary
July 31, 2025
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Barbeque-Nation's Q1 FY '26 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Bijay Sharma. Thank you, and over to you, sir.
Bijay Sharma
executiveThank you, Anuska. Welcome, everyone, to Barbeque-Nation Hospitality Limited's Q1 FY '26 Earnings Conference Call. For today's call, I have with me Mr. Kayum Dhanani, Managing Director; Mr. Rahul Agarwal, CEO and Whole Time Director; and Mr. Amit Betala, CFO. Before we begin the call -- before we begin the presentation, I would like to remind that some of the statements mentioned in today's conference call may be forward-looking in nature and may involve risks and uncertainties. Kindly refer to earnings presentation for the detailed disclaimer. We will start the call with Mr. Kayum Dhanani sharing his perspective and overall demand scenario and key highlights for the quarter. This will be followed by a detailed discussion on business and performance by Mr. Rahul Agarwal. Post that, we'll open the forum for a Q&A session. I will now hand over the conference to Mr. Kayum Dhanani. Thank you, and over to you, sir.
Kayum Razak Dhanani
executiveGood evening and thank you for joining us. This past quarter, we operated through a softer dine-out cycle. Yet our resilient business model allowed us to maintain satisfactory performance. We added 7 new restaurants during the quarter and remain firmly on track to achieve our FY '27 network target of 300 to 325 restaurants. We expect the pace of new ongoing opening to accelerate in the second half, moving from 4 to 5 per quarter last year to 7 to 10 per quarter. Our portfolio is strategically diversified across 3 business segments: Barbeque-Nation India, International and Premium CDR. In India, while negative SSSG continues to weigh on revenue, we have safeguarded profitability through tighter cost controls and continued investments in guest experience. We are rightsizing our new restaurants prototype to be 20% to 25% smaller, which will reduce capital expenditure and protect unit economics. International remains a strong profit engine with 23% plus restaurant operating margin. We plan to open 4 to 6 restaurants this year across the Middle East and Southeast Asia. Premium CDR is growing rapidly with 19% year-on-year revenue growth, mature restaurant margins of 20% and expanding presence in Delhi, Mumbai and Hyderabad. Dine-in remains the core of our business, accounting for 85% of revenues. And we continue to refresh the experience through culinary innovation, design upgrades and value-driven promotions. Delivery, which contributes 15% of our revenues, is seeing positive SSSG in barbeque grills and Dum Safar Biryani, while BBQ is in the process of recovering from an impact due to brand repositioning across platforms. Across all 3 segments, we are prioritizing operational rigor and consistent guest engagement to review same-store sales growth as the cycle normalizes. In short, our focus is clear: deliver best-in-class guest experience, grow network, scale where unit economics are proven, build scalable brands and maintain industry-leading margins with strong cash flow generation. With the disciplined cost control, a sharper new restaurant playbook and a robust pipeline, we are confident in our ability to deliver sustainable growth and margin resilience on the path to 300 to 325 restaurants in FY '27. Thank you. I will now hand over to Rahul to walk you through the operating performance in detail.
Rahul Agrawal
executiveThank you, Kayum. Good evening, everyone. As highlighted earlier, we have resumed our focus on network expansion, opening 7 new restaurants during the quarter and remain committed to our target of 300 to 325 restaurants by FY '27. Our current portfolio comprises of 236 restaurants, which includes 193 Barbeque-Nation India restaurant, 11 International restaurants and 32 Premium CDR restaurants. During the quarter, we reported consolidated revenues of INR 297 crores, lower by 2.8% year-on-year, primarily due to negative SSSG of 3.4%. Gross margin for the quarter was 67.7%, which was lower by 40 basis points versus quarter 1 of FY '25. We expect the gross margin to remain at around 68% on an annual basis. Pre-Ind AS restaurant operating margins were 11.5%, temporarily impacted by higher marketing spend, operating deleverage and ramp-up of new restaurants. Mature restaurants reported pre-Ind AS restaurant operating margins of 13.3%. Consolidated reported EBITDA margin for the quarter was INR 46 crores with reported margins of 15.5%. Our adjusted operating EBITDA was INR 13.6 crores with a margin of 4.6%. Barbeque-Nation India recorded revenues of INR 229 crores, a year-on-year decline of 7%, primarily due to negative SSSG of 5.2%. This business segment is currently facing short-term SSSG challenges due to a shorter buyout cycle. While revenues were impacted, we maintain our focus on profitability through tighter cost controls in existing units, while we continue to invest in for future growth. We have redefined our new store -- new restaurant prototypes, enabling us to reduce capital expenditure and improve unit economics. We remain focused on opening 20 to 25 Barbeque-Nation restaurants annually to meet overall network targets. In our existing network of 193 restaurants, we continue to drive operational rigor to enhance guest experience through culinary offerings and guest engagement activities. During the quarter, we launched the Kukkad Carnival Festival, featuring 16 new chicken dishes, and expanded our menu variety by introducing 10 vegetarian and 10 non-vegetarian starters across all restaurants. We also continued group-focused value promotions like Sizzling 7@777, which was very well received. These initiatives help deliver value to our guests through engaging offerings and at a pocket-friendly prices. We also increased marketing spend by almost 1% of sales during the quarter with a focus in driving volume growth. While this has a short-term impact on margins, we are confident that these investments will deliver results in the coming quarters with operating leverage helping to restore margins. Barbeque-Nation International recorded revenues of INR 26.3 crores, an increase of 10% year-on-year, supported by strong SSSG of 8.5%. Gross margin for the segment was 73% and pre-Ind AS restaurant operating margin was strong at 23% with mature restaurants delivering restaurant operating margins of over 27%. Built on strong foundations, this business has been consistently profitable over the last 4 years. During the quarter, we launched our second restaurant in Kuala Lumpur and third Sharjah. With this experience, we are well positioned to further penetrate Middle East and Southeast Asia. We plan to open around 5 to 6 new restaurants this year, maintaining a network expansion growth rate of 30% plus while focusing on same-store sales growth and operating discipline. Premium CDR recorded revenues of INR 43.1 crores, up 19% year-on-year. Gross margin for the segment was 74%, while pre-Ind AS restaurant operating margin was 14.5%. Margins were impacted due to yet-to-mature restaurants, while the mature network continued to deliver 20% restaurant operating margins. This business continues to expand rapidly with 2 new restaurants added in Mumbai and Bangalore during the quarter. Again, we plan to drive 30% network expansion growth by scaling Toscano in Delhi, Mumbai and Hyderabad, while also expanding Salt into additional metro markets. As we grow, we will sustain guest experience through continuous culinary and service innovations and preserve operating margins. We also completed the acquisition of 51% stake in Omm Nom Nomm, which now has presence across 6 locations in Bangalore and more under fit-out. Our operating thesis remains unchanged. We'll define and refresh the core experience through culinary innovations, design upgrades and service discipline to recover SSSG. We'll build the high-margin international business with a repeatable playbook and attractive paybacks, ensuring expansion remains margin accretive. And we'll thoughtfully scale up the Premium CDR business, leveraging mature restaurant performance of 20% plus and our success in new metals to build deeper penetrations. Thank you. With this, we can now open the session for Q&A.
Operator
operator[Operator Instructions] The first question is from the line of Viraj from Enigma.
Viraj Mehta
analystMy first question is, we basically recorded a 5.2% negative SSSG on Barbeque India after recording an 8.8% negative SSSG in the same quarter last year. If I have to basically combine these 2 numbers, we are looking at almost a 13%, 14% negative SSSG over a 24-month period. That is alarming. No real outlet can survive that kind of negative SSSG. And this is our major business. We can focus on other businesses, but this is doing very badly. What are we doing to arrest this growth?
Rahul Agrawal
executiveSo you're right about this. Last year it was 8.8% and this time it is 5.2%. Like I mentioned in my opening remarks, we are continuing to focus on our guest experience. We are coming up with new food festivals and giving the guest offering variety in the stores and also coming up with value offers, like I mentioned, Sizzling 7@777. So these initiatives are being undertaken across all restaurants in our portfolio.
Viraj Mehta
analystOkay. Because Rahul, my understanding was whatever were the restaurants which were not doing well, which were recording negative SSSG, a majority of them were closed last year. So even after closing them over the last 17, 16 months, we are still recording negative SSSG presumably in the restaurants which are doing well. So I'm not able to understand this.
Rahul Agrawal
executiveSo the portfolio that we closed were largely loss-making restaurants. You don't close restaurants if they have negative SSSG. You close restaurants if they are bleeding and we believe that the bleed will not sort of come to a profitable number. At the entire portfolio level, even though the restaurants that we have in Barbeque India are at 5.2% negative SSSG, the overall restaurant operating margin is close to around 10%, right? So the closed restaurants were the one which were not doing well and which are bleeding money. So that we have closed.
Viraj Mehta
analystOkay. And my last question is, when we look at the numbers of other, I wouldn't say, dine-in restaurants, but are basically quick QSR, they basically suffered negative SSSGs far later than us, and they are reviving far before us. So this quarter also, almost everybody reported positive SSSG and it's out there in the public domain. But we are recording negative record SSSG, even though we started diving in negative SSSG before then, and we are not recovering even after they are recovering. So is this a business model problem? Or is this a Barbeque problem?
Rahul Agrawal
executiveI think both businesses are different. We only have listed Western QSRs. The business model in terms of mix of dine-in delivery are different. So very difficult to comment on how they have fared and how we have fared. In our business, if you look at this scale, the dine-in business definitely has some stress, which we are -- which was reported and which we are trying to recover through our guest experience and through our offers. Other than that, Viraj, it's very difficult to make a like-to-like comparison between QSRs and us, right? The mix of 2 segments are different, the price points are different. One is largely planned purchase, other is interest purchase. So very difficult to just make a like-to-like comparison between the 2.
Viraj Mehta
analystRight, sir. You understand -- like just the last thing, sir, is if the negative SSSG continues at this rate, you are seeing tremendous impact on your restaurant operating margins also where they have dropped for the Barbeque India. Like if this continues at restaurant level, it will be like really problematic. That's my only concern as a shareholder.
Rahul Agrawal
executiveNo, absolutely. Yes. You're right about that. But if you look at the discipline that the team has shown on the cost side, even though we have a long period of SSSG negative period, we have been able to at least sustain a good amount of restaurant operating margins and try to minimize the impact of operating deleverage. But I agree with you that in future, the margin expansion will largely be driven by positive SSSG.
Viraj Mehta
analystIs there any improvement in July you have seen or nothing?
Rahul Agrawal
executiveNo, it's similar to quarter 1 right now. But July is slightly not also comparable because last year in July, the impact of Shravan started towards the end of July, but this year, it started much earlier. So quarter 2 always there is a lot of vegetarian days, which impacts the performance across months.
Operator
operator[Operator Instructions] The next question is from the line of Dhaval Dama from Enigma Small Opportunities Fund.
Dhaval Dama
analystSo just continuing the same on the question, specifically on Barbeque India. Now if you look at it, our average restaurant revenue has dropped down to roughly INR 5 crores per annum, what we have reported in our quarterly presentation also. And obviously, we have seen a tremendous decline over the last 3 to 4 years over here in terms of the average revenue per restaurant. So basically, first wanted to understand what's your take on this. And second, like, say, you mentioned that you are taking initiatives in terms of giving value offers to consumers, trying to enhance guest experience and everything. I guess that we have been trying that since the last 12 to 15 months. So -- but do you feel that, honestly, we have seen any traction over there? Or are we getting any benefits out of it?
Rahul Agrawal
executiveSo the numbers were minus 9 earlier, which is now around minus 5.
Dhaval Dama
analystYes. But that's on minus 9.
Rahul Agrawal
executiveNo, I agree with you, absolutely. There is absolutely no joy in reporting this. But on the ground, the effort that you can put is only on increasing your operational rigor. And that is what we are driving. I think like we also said in the previous call, out of this 193 restaurants, there are approximately 60, 70 restaurants which are in positive territory. There are under 50 restaurants which will be in a territory of minus 1 to minus 2, and there are some which are dragging in double digits, right? And largely, South market is dragging overall. We're also seeing some stress in outlets, which are high dependency on IT businesses. We're also seeing some stress on outlets where the competition is very high. There has been a response. And it's not that in the category there is a clear winner and people are absolutely making it. We are seeing some drop in prices by competition at the numbers which doesn't sustain at a margin level. So we are seeing some of these, and we are navigating through these challenges by just maintaining our operational rigor, our value offering and just increasing the overall guest experience elements, right? To some extent, we're also impacted by the service charge rule. Earlier, we used to charge 5% service charge, which is now band, and we don't charge that anymore. We have taken price hikes. Normally, we used to take almost 1.5% to 2% price hike on an annual basis. This quarter versus previous year first quarter, there is a negative impact of 0.5% because of service charge. We will -- that also impacted our marginally gross margin and also came through in our overall sales number, right? So these are some of the factors that are there that we are grappling with right now. But as I said, we have also taken some efforts to increase the offerings and offers and also increased our efforts on marketing. In terms of team, we have further strengthened the operating team. We have recently hired a Chief Operating Officer just for Barbeque-Nation India business. So the focus across all the points that I'm mentioning is just only doubling down on this business. Obviously, we realize that the other 2 businesses are doing good, and we'll continue to grow those businesses, but a lot of effort needs to go further on ensuring that the Barbeque India business comes back on track. And today, I think the big challenge is same store, which will also further drive our margins.
Dhaval Dama
analystSo Rahul, again, continuing like on what you mentioned. So basically, you mentioned that there would be quite a few stores, at least in South India, which would be seeing a double-digit drag currently on our SSSG. So basically, would it be fair to assume that those restaurants would be basically at somewhere close to breakeven today at an EBITDA level?
Rahul Agrawal
executiveNo. In our entire South territory, we would be around mid-single-digit EBITDA margin at restaurant level. So we are not losing money there, no. So I think in the entire portfolio, restaurants which lose, I think, a lot of money will hardly be 3, 4. And like I said earlier, at the entire annual basis, we'll keep rebalancing the portfolio by closing 1 restaurant every quarter. But we don't have a -- we are in a problem of in Barbeque India business, some stores losing a lot of money.
Dhaval Dama
analystSo just one last thing from my end. So basically, I wanted to understand what do you think? So like, say, over the last 5, 6 quarters, looking at the efforts that the team has been trying to make at least in trying to enhance the guest experience, obviously, which is -- which hasn't resulted in the kind of footfall that the team would have been anticipating. So do you think that a menu revamp or something like that sort would be much better as compared to just focusing on guest experience enhancement is one last thing that I would understand would want to understand or what's the thought process on that?
Rahul Agrawal
executiveSo menu innovations are happening. Like I mentioned about the Kukkad Carnival festival, I think our guest scores in that period was very high. If I look at our NPS score between the start of the quarter versus end of the quarter, we have seen good improvements there. So some of these festivals that we are running, some of the other 10% start-up things that we're running is translating into good guest satisfaction scores and our NPS scores. Just that it has not led to the volume growth that we had expected in the business.
Operator
operator[Operator Instructions] The next question is from the line of Naitik Mutha from NV Alpha Fund.
Naitik Mutha
analystI just wanted to understand what exactly is leading to such high negative SSSG in the South portfolio? I mean what exactly is going wrong in the South portfolio, which is leading to such pressure on the SSSG? And if you could also give the number of stores that the portfolio has because it is weighing down our company level SSSG so heavily. So that would also be very helpful.
Rahul Agrawal
executiveSo in South, we have around 50 restaurants and in South, if I look at the 3 large metro markets, which is 2 large metro markets is Bangalore and Chennai, the competition players in the all-you-can eat Barbeque category are also among the highest. I would also like to mention that the competitive intensity has not increased as such, right, in terms of the number of restaurants that competition had or we had. I'm seeing that number to be at least stable. But overall, in these markets, there is some larger stress than we are seeing in some of the other markets. There is also a pressure on pricing in these markets. which is taking away some business. And especially in Bangalore, for example, the number of trade area, newer a la carte options that we are seeing is slightly higher than what we are anecdotally noticing in some of the other trade areas that we operate in like Delhi or Bombay.
Naitik Mutha
analystRight, right. So it is a combination of pricing pressure and competition?
Rahul Agrawal
executiveSo there's some reduction in corporate business in South. South also depends a lot on the corporate business. We have seen some of our weekday numbers being lower in South, which was earlier driven by the IT demand being lower at least in this quarter.
Naitik Mutha
analystIs our competition also facing sort of similar problem in terms of corporate demand being weak, et cetera? Or it is just us issue?
Rahul Agrawal
executiveLook, our informal channel checks believe that that they too are facing that. But obviously, the numbers are not out in the public. So very difficult to comment from here.
Naitik Mutha
analystRight. But this South portfolio issue, we have been facing since a couple of quarters, right? This is not a 1-, 2- or 3-quarter phenomenon. So I mean how do we plan to change this again?
Rahul Agrawal
executiveYes, the efforts taken in this market is pretty much similar to what we have done for pan-India, just that some of the -- at least on the pricing side, these markets you will see more aggressive offers than you will see in other parts of India. Apart from that, our focus on guest experience is one of the highest across all markets.
Operator
operatorThe next question is from the line of Madhur Rathi from Counter Cyclical Investments.
Madhur Rathi
analystSir, I wanted to understand on the other expenses part of our P&L. So if I look at a stand-alone, it is flat on a quarter-on-quarter basis. But if I look at on a consolidated basis, it has increased. So is this because of our new restaurant opening, this has increased? Or -- because I understand that the INR 75 crores, INR 76 crores was -- like we had done our cost reduction and it was going to be stable going forward.
Rahul Agrawal
executiveSo this will all come because of new store expansion.
Madhur Rathi
analystGot it. And sir, is there any additional possibility of reducing our cost on our businesses like over the next 3, 4 quarters?
Rahul Agrawal
executiveNo, not really. So I think whatever cost reduction exercise that needs to be done, we have largely sort of done that. But we obviously keep looking at our existing cost structures and keep evaluating that. But I think the focus today is largely revenues per restaurant, and that is why you will see we have increased our marketing spend by 1% of sales in the current quarter. But on the structural side, I think we are fairly optimized in terms of operating this. Despite 2 years of sequential SSSG decline, we're still at double-digit restaurant operating margin in our core Barbeque India business. So just that I think with SSSG recovery, the margins will now be driven by that.
Madhur Rathi
analystGot it. And sir, like what gives us the confidence that -- sir, what I'm trying to understand this negative 13%, 14% SSSG that we have experienced over the 24 months and our prices have been flat. So it is mostly volume growth has declined. Sir, so is there an issue with our product market fit or something else? And what gives us the confidence that whenever spending resumes, we will be one of the beneficiary of this uptrend?
Rahul Agrawal
executiveI think I don't think there's a product market fit problem. We stand for group dining. We stand for celebrations. Our guest scores there are very good and some of the internal study that we have done vis-a-vis brand performance versus competition, our numbers there are also very good. I don't think this is a product sort of problem. I understand that on a '24 basis, we are down from, say, 100 to 87, 86. But I think this is something that we understand well, and this is something that we'll keep investing on and keep getting better at. I don't think there is something that needs to drastically change at the core offering. We will not change our experience offering, which is live grill. We obviously keep innovating on our product. We have added almost 7, 8 new starters or kabab in the menu when we launched 10+10 as offering. We have continuously been doing fruit festivals in the past. And we are also seeing that in our guest course, but that is not reflected back in our cover numbers.
Madhur Rathi
analystGot it. Sir, do we have any idea like on ground, sir, whom are we losing these volumes to? Is that other restaurants? Is it like other buffet kind of store formats? Or is it like something else other than this?
Rahul Agrawal
executiveSo overall, as a segment, the other players, they may have been in some trade areas, but it is -- we have not seen any trade area wherein we are struggling and competition is thriving -- similar format competition is thriving. In fact, we have seen certain trade areas where we are doing well, and we have seen competition beating that market. So I don't think it's a competition problem at all, at least in the same trade areas that we're working at.
Madhur Rathi
analystOkay. So it's basically some alternate form of eating out kind of where we are losing share is that understanding, correct?
Rahul Agrawal
executiveYes, I would guess so, yes.
Operator
operatorThe next question is from the line of [ Harish ] from [ Avner Capital ].
Unknown Analyst
analystWhat would be the blended price hikes at the Barbeque India level on a Y-o-Y basis?
Rahul Agrawal
executiveIt's the average realization in the company is lower by 0.5% versus last year.
Unknown Analyst
analystOkay. And my second question is…
Rahul Agrawal
executiveLike I mentioned in the previous comment, there's a discontinuation of service charge now. We used to charge 5% service charge. We have passed that on in our overall blended pricing. But with the impact of various offers that go keep running, we are lower by 0.5%.
Unknown Analyst
analystOkay. So -- but we mentioned that we have taken some price increases. So what would be that number, if you could share?
Rahul Agrawal
executiveSo we have taken around 4.5%, 5% price hikes from -- after we remove service charge. But the net realization on an average basis versus last year is still lower by around 0.5%.
Unknown Analyst
analystOkay. Got it. And what would be our current debt levels? And what debt levels do we project by the end of this year?
Rahul Agrawal
executiveWe have INR 50 crores net debt today. And by end of the year, we will be in the range of around INR 80 crores to INR 90 crores.
Operator
operatorThe next question is from the line of [ Ashish ] from [ AK Investments ].
Unknown Analyst
analystSo I just wanted to compare our Barbeque-Nation India with Premium CDR. So I understand that Premium CDR is a relatively small business with 32 sort of restaurant, but still we see positive SSSG in Premium CDR. However, Barbeque-Nation is having a negative SSSG. So can you please explain that?
Rahul Agrawal
executiveSo both formats are different. One is All You Can Eat buffet concept. The other one is a la carte dine-in concepts in one concept, you can choose how much you want to order in other concepts. As you enter, there is a minimum pricing that you are charged. There's difference in gross margin. There's difference in the locations. Since it is a Premium CDR business which are located in high footfall sites, which also drive a lot of rental structure, Barbeque-Nation is largely located in also destination sites. The rental structures in both the places are different. So I don't think it's actually fair to just compare both the businesses like this. Barbeque-Nation is present in close to 80 cities. The Premium CDR business, we would be present in 4, 5 cities right now.
Unknown Analyst
analystOkay. Understood. So just to extend it further. So even like if I see the gross margin, it has a good gross margin of 74%. So I'm just wondering like why can't we focus on Premium CDR rather than focusing on Barbeque-Nation India? I mean I'm not sure if that business model is sustainable. I mean, so can you please maybe throw some colors there?
Rahul Agrawal
executiveSo all 3 businesses are at different stages. When I say we are focusing on all 3, and we have separate teams driving all 3 businesses, in Barbeque India business, I would say the focus is among the highest, while unfortunately, the numbers are not reflecting the way it is. But we also realize that the impact on our overall numbers and our overall margins that will get from a higher SSSG and Barbeque India business will be far higher at a consolidated level than the other 2 business. Again, I'm no way saying that the focus in one or the other is divided. There is, I think, good competent team to run all the 3 businesses. In Premium CDR business, we have accelerated the growth. This is the first year, I think, when we will look at opening between 12 to 15 restaurants. We have a decent sort of pipeline. There are 5 restaurants under construction in this particular segment. So overall, on a base of 30 restaurants, adding 14, 15 restaurants will add to almost 40% network expansion for that base. And I think that's a good size, which will help us to also expand in a manner that doesn't compromise on any of the experiences of interest that you want to do, right? So I think that business is good. And over the period of next 2 to 3 years with the expansion that we're doing, I believe that this will grow at upwards of 20% there. Similarly, also for International business, International business performance, the 10% year-on-year growth. This is after the fact that one of the site was temporarily closed due to one incident in Abu Dhabi, that will start operating from early next month. So that business also, when we add around 5 to 6 restaurants on a base of 11 restaurants, it will give us around 40% incremental store counts and will continue to grow over the period of next 3 to 4 years at 20% plus. The largest one, obviously, Barbeque India, which is undergoing challenge in terms of SSSG. And that is where the focus is highest because as we shift from SSSG negative to positive, the impact that we'll see will be far higher. I understand last 2 years has been lower. We're obviously going through that. There are multiple efforts being taken across some at larger levels, some at local market level. Some efforts have worked for us, some efforts have not worked for us. I'm sorry, at the cost of repeating, while I'm seeing this course be looking better, we are still not seeing the volume numbers coming out.
Unknown Analyst
analystOkay. And last one, so I think in the last quarterly call, you mentioned like our corporate cost is around 6.5%. So I mean -- so just wondering, is it shared across different formats? Or it is like different -- we have different corporate structure, different employees and all of that?
Rahul Agrawal
executiveSo the leadership level sits in Barbecue India business and the #2s or department -- subdepartment heads sits in other businesses also. So for example, in Premium CDR business, there is a separate lady an HR head for that business, but she would end up reporting to the CHRO of the group. So those costs sits in Barbeque India business.
Unknown Analyst
analystOkay. Okay. And given that we are targeting 30-odd stores this year, so I mean, what is your target in terms of corporate cost by end of this year?
Rahul Agrawal
executiveI think overall increase on corporate costs, I don't see beyond single digits. I think the percentage number will also be a function of how we grow our revenues. But over longer term, I think this number should not go beyond 5% to 6%. Historically, pre-COVID, these numbers have always been around 5% to 6%.
Operator
operatorThe next question is from the line of [ Harshit Vohra ], an individual investor.
Unknown Analyst
analystWhat is the marketing expense as a percentage of revenue for Barbeque India?
Rahul Agrawal
executiveJust for our core dine-in business, it is around 3% right now.
Unknown Analyst
analystOkay. I was also wondering, sir, are we spending cash flows from Barbeque India brand to expand into Toscano and other businesses? What is the rationale of this strategy?
Rahul Agrawal
executiveSorry, so you're saying expanding…
Unknown Analyst
analystSo basically, I mean, I'm just wondering if the Barbecue brand is being starved of marketing and visibility. If in fact, we are using the cash flows from the core Barbeque brand to expand into Toscano and Salt, right? We'll be using the cash flows from the existing 195 restaurants in Barbecue Nation to expand into these other restaurants.
Rahul Agrawal
executiveSo I'm not looking at this way. So as a company, we are generating operating cash flow and then we are allocating that operating cash flow to grow our network wherever we believe that the payback and the unit promises is better. If you look at our international business, that business is anyway generating operating cash of approximately INR 20 crores, INR 23 crores, which is good enough to open around 4 to 5 restaurants, right? And based on the new expansion site that we're getting and if required, the gap between operating cash flow and expansion is higher, we may sort of resort to a very small amount of debt, right? So that number is very low. And similarly, in Premium CDR, I think whatever operating cash flow we are generating, they are investing back into the business. This year around, since the network expansion growth is almost 40% of existing base, there will be some shortfall, which will be either funded through debt or partly from Barbeque India. But I don't think we are starved of cash because of which we are not investing in Barbeque India business. I think we are taking all the prudent calls in terms of investment return on every penny that we're investing, be it CapEx or be it OpEx. Last year, if you have seen, despite negative SSSG, we have maintained our margins, which is very difficult in a high operating leverage business like ours. And we have done a lot of cost control sort of measures. I think the point that I'm trying to make now is that the focus is largely on reviving the business growth in the core India business, wherein we are not shying away in making investments where were required, be it in the internal operating team, be it in marketing spends. So that is stepping up right now. But we are in a position wherein we have surplus cash because of which we are not investing either in operating side or on the CapEx side.
Unknown Analyst
analystSo to be prudent, I mean, wouldn't it be wiser to basically stop expanding until we solve the problems in our core business and stabilize and then look at expanding?
Rahul Agrawal
executiveI think it's not that we are not able to -- or we are showing short in terms of our effort because of which we are we just need -- lack of time, we are not able to get the strategy back and because of which we should focus more on existing business versus growing, no. I think there's a large setup, there are different teams for different sort of work profile. If we're entering into markets or trade areas where our customers are not served, I think it's right to penetrate further and grow your brand in those areas. I don't think -- we are also obviously prudent in terms of not opening up stores just for the sake of store counts and cannibalizing our existing business, right? I think we have gone through that journey in the past and we are prudent about that. And that's why in Barbeque India business, you see expansions of around 20 stores in a year, which I think on a base of 200 we can do. And the balance 20 for the overall network target is coming from the other 2 divisions that we have, I think, grown and built very efficiently.
Operator
operatorThe next question is from the line of Dhaval Dama from Enigma Small Opportunities Fund.
Dhaval Dama
analystJust a follow-up.
Operator
operatorSorry to interrupt, Mr. Dhaval. Your voice is not clear.
Dhaval Dama
analystYes. Is it audible now? Is it better?
Operator
operatorMuch better, sir.
Dhaval Dama
analystYes. [Indiscernible].
Rahul Agrawal
executiveSorry, Dhaval, we cannot hear you.
Dhaval Dama
analystYes. Is it better now?
Rahul Agrawal
executiveYes.
Dhaval Dama
analystAm I audible?
Rahul Agrawal
executiveYes.
Dhaval Dama
analystPractically in all the 3 businesses during the third quarter, we basically as it Y-o-Y, even on the international side and on premium. So is it just due to basically [indiscernible] to that?
Rahul Agrawal
executiveSorry, Dhaval, I couldn't understand. You said all 3 businesses of what declined?
Dhaval Dama
analystSo all 3 businesses during the current quarter on a Y-o-Y basis have seen a decline of the average revenue per store during the quarter -- per restaurant during the quarter, if you look at the Y-o-Y, be it your International business or your Premium CDR also, where the average revenue on an annualized basis has declined during the current quarter as compared to last year. So basically, I was just asking, is it just because of dilution that is happening because of new store openings on at least Premium CDR or the International business? Or is that [indiscernible]?
Rahul Agrawal
executiveNo, it's just a function of new store opening and how they ramp up. So for example, in our International business, you would remember, we started Sri Lanka last quarter and that has been ramping up absolutely. In our existing portfolio, as you know, we didn't grow much in our International business for almost 3 years post-COVID. And that's why all of these individual restaurants have reached to a particular scale. As we're opening up new restaurants in some of the new restaurants also, we are rightsizing ourselves. I think average revenue in this portfolio on a larger base of maybe 40, 45 restaurants, in my prediction will settle down at around INR 8 crores to INR 9 crores. But again, that depends entirely on what sizes we do, what markets we do, what sites we do. So very difficult to project. But otherwise on the existing base, obviously, SSSG is 8.5%. So the existing numbers are looking very good in that market.
Dhaval Dama
analystOkay, sure. Rahul, one last thing from my side. So just wanted to understand in terms of -- basically, like you have mentioned that we have been trying to promote a lot to our customers in terms of guest experiences. So just wanted to know like, what percentage of our spend would be going towards the digital forms and what would be traditional or something of that sort? If you could give us some color on that would be helpful.
Rahul Agrawal
executiveSorry, Dhaval, I didn't understand the last part of your question. Can you…
Dhaval Dama
analystJust wanted to understand what percentage of our media spend would be on digital platforms? And how are we trying to optimize the media spend to promote our restaurants also to advertise them?
Rahul Agrawal
executiveAlmost 80% would be on digital and the balance 20% would be on mediums like radios and hoardings. We have not done mass market TV or something right now, but these are the 2 channels that we spend money on.
Operator
operatorThank you. As there are no further questions from the participants, thank you, members of the management. Thank you, everyone, for joining the conference call. On behalf of Barbeque-Nation's conference call, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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