United Foodbrands Limited (UFBL) Earnings Call Transcript & Summary

November 11, 2025

BSE IN Consumer Discretionary Hotels, Restaurants and Leisure earnings 59 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to United Foodbrands Limited Q2 FY '26 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Bijay Sharma.

Bijay Sharma

executive
#2

Thank you, Shweta. Welcome, everyone, to United Foodbrands Limited Q2 FY '26 Earnings Conference Call. For today's call, I have with me Mr. Kayum Dhanani, Managing Director; Mr. Rahul Agrawal, CEO and Whole-Time Director; and Mr. Amit Betala, CFO. We will begin the call with Mr. Kayum sharing his perspective on overall demand scenario and key highlights for the quarter. This will be followed by a detailed discussion on business performance and outlook by Mr. Rahul. Post that, we'll open the forum for a Q&A session. Before we begin the presentation, I would like to remind you that some of the statements made in today's conference call may be forward-looking in nature and may involve risks and uncertainties. Kindly refer to earnings presentation for a detailed disclaimer. I will now hand over the call to Mr. Kayum Dhanani.

Kayum Razak Dhanani

executive
#3

Good evening, ladies and gentlemen. It's my pleasure to welcome you all to the Q2 FY '26 earnings conference call of United Foodbrands Limited. While overall consumption demand remains subdued, we remain cautiously optimistic about our performance. For the past few quarters, both the industry and our dine-in segment have faced challenges with flattish or negative same-store sales growth. During this period, we implemented several initiatives aimed at enhancing guest experience and driving footfall, which has enabled us to outperform the industry. We are pleased to share that we are now witnessing an uptick in both dine-in volumes and delivery transactions, resulting in a return to positive SSSG. For Q2, SSSG stood at positive 0.8%, excluding Navratri days. While for the 4-month period from July to October 2025, it was 0.3% positive entirely driven by transaction growth. We are confident that improvement trend continues supporting our performance in the upcoming seasonal strong quarters. Our focus will remain on driving sustained volumes growth across formats. During the quarter, we reported revenues of approximately INR 305 crores, a 2.6% increase over Q1. Despite Q2 being a seasonally softer period and impacted by Navratri, gross margins were affected by lower realization from value-based group offers and the higher food cost associated with our month-long Khau Galli Food Festival. Nevertheless, we maintained strict cost control discipline and achieved a reduction in 6% of the overhead cost within our Barbeque India business. Our international operations continued to perform strongly, delivering 27% revenue growth and a sustaining 20% restaurant operating margin in the mature portfolio. The Premium Casual Dining segment also performed robustly with 17% year-on-year revenue growth, mature store margins of around 50% and continued expansion into the new metro markets. We added 6 new restaurants during this quarter, taking our total network to 241 outlets. We remain on track to open 35 restaurants in FY '26 and are firmly progressing towards our full FY '27 target of 300-plus restaurants. Thank you. And with that, I will now hand over to Rahul, who can take you through the operating performance in greater detail. Thank you.

Rahul Agrawal

executive
#4

Thank you, Kayum. Good evening, everyone. During the quarter, we added 6 new restaurants, taking our total portfolio to 241 restaurants. This includes 195 Barbeque Nation India restaurants, 12 international restaurants of Barbeque Nation and 34 Premium CDR outlets. Additionally, 15 new restaurants are currently under construction, and we remain on track to open 35 new outlets in FY '26. For the quarter, our same-store sales growth stood at 0.8%, excluding the impact of Navratri, which was not part of the base quarter. Over the 4 months period, July to October 2025, SSSG was 0.3%, driven entirely by approximately 4% transaction growth. We reported consolidated revenue of INR 305 crores, a 2.6% sequential increase despite quarter 2 being a seasonally weaker quarter. This reflects continued positive revenue momentum. Our dine-in business grew by 1.6% quarter-on-quarter with approximately 2% transaction growth over the 4-month period, while our delivery business grew 7% sequentially, supported by 12% transaction growth during the same period. Gross margin for the quarter stood at 66.2%, down by about 150 basis points sequentially, primarily due to culinary initiatives and value-driven group offers. We expect our consolidated gross margin to stabilize between 67% to 68% range going forward. Pre-Ind AS restaurant operating margin were 8.2%, temporarily impacted by the softer gross margin, around 1.2% increase in marketing spend and ramp-up of new stores. Despite this, we maintained a strong cost discipline, achieving 1.3% year-on-year reduction in overhead costs in our consolidated business. Mature restaurants delivered around 9.6% pre-Ind AS restaurant operating margins. Consolidated reported EBITDA stood at INR 37.7 crores with 12.4% margin, while adjusted operating EBITDA was INR 3.3 crores at 1.1% margin. Barbeque Nation India business. Revenue from India stood at INR 230 crores, approximately 0.5% quarter-on-quarter increase with the SSSG for the segment being minus 1.1%, excluding Navratri and around minus 1.6% for the 4-month period, even though the transaction grew by around 3.7% in our India business. We maintained tight cost control across existing units while continuing to invest for future growth. Marketing investments increased by about 1.2% of sales this quarter with a focus on driving volume growth. While this temporarily impacts margins, we are confident that these investments, combined with operating leverage, will strengthen performance in upcoming quarters. Operationally, we remain focused on enhancing guest experience through culinary innovations and engagement activities across all our restaurants. During the quarter, we enhanced focus on value-led campaigns such as Sizzling 7, Big Buffets and Grill and Chill, which were well received by guests. These offers reinforce our value proposition while driving traffic. We also rolled out a deal module to promote value offers through our own app and website, leading to a higher share of our direct digital sales. Our international business recorded revenue of around INR 28 crores, representing 27% year-on-year growth, supported by a strong same-store sales growth of 8.4%. Gross margin for the segment stood at 22% and pre-Ind AS restaurant operating margin was around 18% with mature restaurants achieving 20% plus margin. We successfully opened our first restaurant in Riyadh, Saudi Arabia during the quarter, which was very well received by our guests. This experience positions us well to deepen our presence across the Middle East. We plan to open 4 to 5 new restaurants in FY '26, while maintaining focus on same-store sales growth and operational excellence. In our Premium CDR segment, we delivered a revenue of around INR 47.3 crores, up 17% year-on-year. Gross margins were 23% and pre-Ind AS restaurant operating margin stood at around 13%. While new restaurants are still maturing, the established network continues to deliver 20% plus margins in this business. We added 2 new restaurants in Hyderabad during the quarter and continue to expand the business. We target to open -- to add 30% network growth in FY '26 in the Premium CDR segment. Our focus remains on scaling Toscano and Salt in new metro markets, while sustaining guests delight through continuous primary culinary and service innovations and maintaining strong operating discipline. Our strategic focus remains unchanged. We'll continue to strengthen the Barbeque Nation brand, both in India and overseas through best-in-class guest experience, culinary innovation, curated value offerings and tight cost management. Simultaneously, we'll expand the Premium CDR business to build a robust portfolio of scalable brands that complement our core. Thank you. With that, we can now open the session for Q&A.

Operator

operator
#5

[Operator Instructions] First question is from the line of Devanshu Bansal from Emkay Global.

Devanshu Bansal

analyst
#6

I wanted to check on...

Operator

operator
#7

Mr. Devanshu, your line has been unmuted. Please go ahead.

Devanshu Bansal

analyst
#8

Are you able to hear me?

Operator

operator
#9

Since there is no response from Devanshu, we will proceed to the next question from [ Rishabh ] from Pravin Ratilal Wealth.

Unknown Analyst

analyst
#10

Yes. Am I audible?

Operator

operator
#11

Mr. Rishabh, your line has been unmuted. Please go ahead with your question.

Unknown Analyst

analyst
#12

Yes. Am I audible? Rahul?

Operator

operator
#13

Since there is no response, we will proceed with the next question. Devanshu Bansal from Emkay Global.

Devanshu Bansal

analyst
#14

Yes. Am I audible now?

Operator

operator
#15

Mr. Devanshu, your line has been unmuted. Please go ahead with your question.

Rahul Agrawal

executive
#16

I hope there's no technical glitch here because...

Operator

operator
#17

No, sir, there is no glitch. We will proceed with the next question from Viraj Mehta from Enigma.

Viraj Mehta

analyst
#18

Yes. Rahul, my first question is regarding our India business margins. In spite of doing INR 5.6 crores revenue per quarter in barbeque, our margins saw significant decline even at gross levels. So can you talk a little bit -- and you did allude it to a little bit, but what exactly do we want to do with that? Because see, our growth is also not coming and now we are compromising margins also for growth in spite of that growth is not coming. So like I'm a little confused what is the strategy per se?

Rahul Agrawal

executive
#19

So if you look at our margins are down by -- gross margins are down by approximately 2 percentage points. And like you mentioned, there are 2 impacts here. One is the impact of higher food cost because of this food festival that we ran for a month. And on a percentage basis, there's almost 1 percentage point impact, which has subsequently been removed from the numbers. So if I look at October, 1 percentage point has been recovered from gross margin. The second impact is because of some of the campaigns that we run, which promotes group offers like Sizzling 7 and Big Buffets of the world. This has helped us to achieve transaction growth. So in the 4-month period -- and why I'm using 4-month period is because there's a like-to-like data given between 2 different quarters. We are growing at around 3.7% on the transaction side, right? So I think we are in a stage wherein we are investing some bit in terms of either gross margin or in terms of some marketing spend to ensure that we start getting back the traffic that we need. Obviously, not that the industry is at its best wherein there is a lot of other players who are really exciting. So in that context, I think we'll have to invest some amount to build this business, and we'll see that traction coming in as this rolls over. Also, if you look at our overall margin performance, so broadly between last year's quarter 2 and this year quarter 2, we would have lost around INR 13 crores, INR 14 crores of absolute number of gross margin, which is where we also lost in our operating -- overall Ind AS operating margin, right? There has been a very strong cost discipline on our operating cost structure. It's not that we are over-investing to get sales. But if you look at the current quarter, I'm actually extremely happy with the way quarter-on-quarter we have shown slight improvement in our traffic and also in our overall revenue.

Viraj Mehta

analyst
#20

Right, right. And I mean, we have now seen festive season go by in Diwali in October. And you have shown a little bit that our SSSG is slightly positive for these 4 months put together. How do you see the traction? Like from this quarter onwards, should we see low-single-digit kind of SSSG growth? And because also because last year, Q3 was a terrible quarter in terms of negative SSSG. So it's a very low base when we are anyway starting with. So what are your thought process on that?

Rahul Agrawal

executive
#21

So Viraj, so last year, quarter 3 was around 2% negative. In this industry scenario, I don't think 2% is an extremely terrible scenario, but I respect that. But overall, as you see in the current 4-month period that we have given a flavor of, on the reported basis, the entire quarter is at minus 2%, right? And on a 4-month basis, we are on positive territory. So that's because October was up by approximately 6% to 7% on same-store sales growth on a consol basis. And my India business was also up by upwards of 5% in the month of October. So I think October has gone by. November has just started. The momentum is continuing. But quarter 3 is very peculiar because a lot of business happens from around second, third week of December and continues till first week of January, right? I think we'll have to wait and watch how that period stands out. But like I said, overall, there has been some good positive momentum, and I'm not comparing it with 1 month part of the month. I think comparing for a period of 4 months and moving to a negative territory is a very, I think, decent performance given where the industry is right now.

Viraj Mehta

analyst
#22

Absolutely. And in terms of your CapEx, because let's say, we do around 265 -- 60, 65 total restaurants end of the year. What is the total CapEx, Rahul, you think we will end up spending this year?

Rahul Agrawal

executive
#23

We plan for close to INR 125 crores in this financial year to meet our plan of around 35 new restaurants. And this also includes some maintenance CapEx, some renovation CapEx that we do and some corporate CapEx that we end up spending. So INR 125 crores is the number.

Viraj Mehta

analyst
#24

So then your debt because our cash flow will be in the region of INR 60 crores to INR 80 crores. So you will see a significant increase in your debt this year. That's correct?

Rahul Agrawal

executive
#25

So yes, and that has already happened in the first half because in the first half, the cash flow generation was lower given the margin got impacted. And as of the current date also, September end, we have borrowed additionally around INR 40-odd crores. The second half, given that there is also seasonally stronger quarters and we're also seeing some positive momentum, the cash flow generation will be higher. And we expect that the gap between cash flow generation for the next 6 months versus the CapEx requirement should not be more than INR 15-odd crores.

Operator

operator
#26

Next question is from Milan Shah from Pravin Ratilal Investments.

Unknown Analyst

analyst
#27

I have some questions. My first question is on ROM. Since Q3 FY '25, there is a gradual decline in ROM and it is down by 50% already. It is mentioned in the earnings presentation on Page 8 that ROM is impacted by lower gross margin and higher marketing spends and some new restaurant ramp-up. So can you guide from when any improvement in ROM is expected? And any comments on marketing spend? Are you going to increase marketing expense or will be at the same level going forward?

Rahul Agrawal

executive
#28

So I think it's not correct to compare quarter 3 of the business which is seasonally the best quarter for us with quarter 2 which is seasonally one of the worst quarter for us. So the right comparison would have been quarter 2 of last year versus quarter 2 of this financial year. There is definitely a drop of around 4 percentage points as we have reported on our ROM, restaurant operating margin. And like we mentioned, out of this 4%, broadly a couple of percentage points have impacted because of gross margin. Some part of it we're already seeing coming back in the current quarters. And then as I mentioned, we have increased our marketing spend by close to 1.2% and the balance has happened from new restaurant ramp-up. In the new restaurant ramp-up, categorically, we had some higher initial dampener because of -- in our Premium CDR business. So I think directionally, all of these are moving in the right direction. I think gross margin impact is a short-term investment that we have made to increase momentum in our transaction growth. Marketing spend overall at a company level is approximately 3%. This is something that we will maintain at this level. I don't expect a reduction from 3% in the coming quarters. Also not at a point of time and the core focus of the business is to drive transactional growth in the company. New restaurant ramp-up is directionally okay. That's the way it happens. And this also will come back in our business. So if you look at quarter 3 of this financial year, you will obviously see improvement. And the right metrics to compare would be quarter 3 of last year with quarter 3 of this year.

Unknown Analyst

analyst
#29

Understood. Yes. And my second question is on SSSG. On Page #5 in earnings presentation, it is mentioned that pre-Navratri SSSG was 0.8%. And for the entire quarter, it was 2.2% negative SSSG. So is it the right understanding that these 9 days of Navratri has impacted the business that much heavily that entire quarter SSSG turned negative? And any further like explanation if you can give?

Rahul Agrawal

executive
#30

No, you're right in that. So we are -- at least our Barbeque Nation business is a predominantly non-veg-heavy business. We get almost -- our non-veg ratio is between 70% to 75%. So during those 9 days period, there is a drop in non-veg consumption and the impact is specifically because of that. And that's the reason why we have also compared it with the 4-month period so that 4-month period versus last year 4-month period has actually no abnormality and covers pretty much every differences of the calendars that happen in the business.

Operator

operator
#31

Next question is from Devanshu Bansal from Emkay Global.

Devanshu Bansal

analyst
#32

So Rahul, in Q1, we were on a consol basis, SSSG was about minus 3%. And then over the last 4 months after that, it's closer to flattish. But then we had to sort of make certain investments or leave certain offers on the table for consumers, right? So I wanted to check whether do you see this as a structural thing that has happened to the business where consumers need additional value to sort of come back to the stores? And secondly, obviously, we will not be happy with -- as a business, you may not be happy with this flat SSSG performance, and we would be targeting, say, mid-single-digit type. So do you foresee a need for further such investments in the format to sort of revive mid-single-digit kind of SSSG growth? So that was the first question.

Rahul Agrawal

executive
#33

Yes. So on the margin front, if you look at quarter 1 also, we have started this group offers in quarter 1. And last quarter also, we had started to do some marketing investments. There is obviously a lag impact of that. We also -- I think at an industry level, there's been some positivity from the GST debt reductions, right, that has been impacting the business. So I think on gross margin level, like I mentioned in the opening remarks, the guidance for us is around 67% to 68% margin level. I think that's achievable number and we don't need to go further down from that. Business, they need to go down because our format is a certain level of menu, which kind of delivered at this particular gross margin. Your second question was on SSSG. I think we're definitely seeing a good trend on a 4-month basis. And there has been, on a sequential basis, a good improvement of around 4 percentage points, right? We are frankly extremely happy about that. I'm extremely happy about the transaction growth that we are seeing. Like I said, October month has also delivered around mid-single-digit. The momentum is there right now. And like I mentioned, we have to see how November, December pans out. But the focus of the business would be to build transaction growth. Also in our format, in any of the restaurant format, the operating leverage is very high, right? So we might be sacrificing some bit of gross margin here. But if we could deliver better same-store sales growth from this to our consumer, the operating leverage impact will be more than the gross margin sacrifice that you will see here. So I think we have done good -- we've seen good traction over the last 2 quarters and would definitely like to continue this. And...

Devanshu Bansal

analyst
#34

Maybe actually, Rahul, I got your point, but because you've provided us SSSG numbers for 4 months, but you've not provided operating margin numbers for 4 months. So maybe it's becoming hard for us to correlate what you are saying. But the -- exactly my point was that if operating leverage would have been high, then gross margin obviously has been impacted, SSSG has seen a recovery, but there is a very strong impact on the restaurant operating margin, at least for Q2 FY '26. I don't have the number for 4 months. So that was there. Anyways, second question, what I wanted to understand that you mentioned that from a difference between CapEx and debt increase for the year, it is about INR 15-odd crores. For H2, according to you, what is the margin improvement that you are sort of factoring in for such kind of outlook, right? So it definitely is indicating that you are expecting a healthy rebound in the margins because you said INR 125 crores, so that requires additional INR 75 crores of CapEx and then you have to repay, say, INR 40 crores. So you're expecting like INR 110 crores, INR 120 crores of EBITDA. So I just wanted some thought process there.

Rahul Agrawal

executive
#35

Yes. So on H2 basis, which generally is a stronger quarter for the business, I'm expecting around 8% corporate level EBITDA margin pre-Ind AS. So the number that we have discussed right now is based on that assumption.

Operator

operator
#36

The next question is from Rishabh from Pravin Ratilal Wealth.

Unknown Analyst

analyst
#37

So Rahul, the first question is on the number of restaurants that you have in Bangalore. So can you just quantify the number of restaurants that you have in Bangalore? And can you just split it between Barbeque and Premium CDR?

Rahul Agrawal

executive
#38

So we have around 20 of Barbeque Nation. And for Premium CDR, we would have around 15 in Bangalore.

Unknown Analyst

analyst
#39

Okay. So out of the total restaurants that we have, 240, we are having 20 plus 15, so around 35 restaurants we're having in Bangalore itself, right?

Rahul Agrawal

executive
#40

Right.

Unknown Analyst

analyst
#41

So just following up on that question. So we have a negative SSSG of 4.3%. Can you just give me a split between what is that number in South India and non-South, that SSSG?

Rahul Agrawal

executive
#42

So I can't give you that split right now. But what I can tell you is South have been one of the struggling markets for us. But in the previous quarter, we have seen that South has also performed pretty much similar to how other regions in the country has performed. So I can't -- so some of the impact that we saw on our revenue numbers, South India has reacted better to some of these offers.

Unknown Analyst

analyst
#43

So are you -- so help me understand if I got you right. So what you're trying to say is that the negative SSSG number is similar in South and non-South? Are you -- is that what you're trying to say?

Rahul Agrawal

executive
#44

Yes.

Unknown Analyst

analyst
#45

Okay. No, we were under the assumption that the rest of India has actually started to do well. So we obviously had a QSR report numbers some time ago, and they said that they have extreme problem in Bangalore. So can you then just let me know how -- what would be the SSSG in Bangalore particularly since we have 35 restaurants?

Rahul Agrawal

executive
#46

I can't give you the specific number, but if you want to have some instance, our Premium CDR business has done an SSSG of around 5%, right, for the quarter. And out of 34 restaurants, 15 are there already. So that portfolio is 5% and Barbeque Nation portfolio is at minus 4% for the entire quarter. Barbeque Nation gets more impacted because of Navratri. But broadly, I think Bangalore, if I look at all 35 restaurants, my sense is that we would be actually better than pan-India because the Premium CDR portfolio has done better.

Unknown Analyst

analyst
#47

Okay. So just one more question on the -- so from Q4 onwards, can we start seeing positive same-store sales growth in the Barbeque India business?

Rahul Agrawal

executive
#48

So look, like I said, the focus is on transaction growth, same-store sales growth. We are seeing some positive momentum. We have seen that in the period during pre-Navratri. We are seeing that also in the month of October. We have seen that over a period of last 4-month period. So I think that momentum is continuing. We'll just build up on that.

Operator

operator
#49

[Operator Instructions] Next question is from Madhur Rathi from Counter Cyclical Investments.

Madhur Rathi

analyst
#50

Sir, I'm trying to understand that it has been now almost 3 years, that is 12 quarters since our SSSG is a negative, so which is an achievement in itself that on such a low base also we are continuously clocking negative SSSG. So it seems that we were already loss-making on a net basis, but very soon, even in operating level, we will start making losses, because in the second quarter, it was hardly -- company is hardly broke even. The EBITDA was really INR 3.3 crores. So I think there is something that the management is missing because there is no point in continuously opening new restaurants when your existing SSSG growth is negative for 12 quarters continuously. And on top of that, now I can see that we have a net debt on our balance sheet. So it is like there is already a fire and you go and start a new fire at some other place. So that's what I think the direction that the company is moving in. Please correct me if I'm wrong.

Rahul Agrawal

executive
#51

So we don't see it obviously in that fashion. Yes, SSSG has been negative for quite some time. And the negative numbers in the current financial year, previous financial year is broadly in line with where the industry is, right? It is not exactly poles apart wherein the industry is really growing at a very handsome number and we are dragging behind. Obviously, the margin numbers in the current quarters are lower with a specific mindful thought process on where to invest money and where not to invest money. We have very thoughtfully invested in some of our consumer offers and campaigns. And we have also very thoughtfully spent some bit on the marketing spend. And that too continues to remain on a -- at a very lower end of the entire industry average spend on marketing. Similarly, on our overall portfolio, we have been very, very cautious about our cost control. I think -- and in the current quarter, like I've been mentioning throughout, we are seeing some positive momentum in transaction growth, which is I'm building. Yes, we did increase some of our debt as we are -- as we have expanded our network base. But expanding network base and SSSG are 2 different things. SSSG is in our product trade area. And we have a separate team who develops stores and manages the new store that opens up till the time it's integrated with the existing ops team. We obviously don't see this business on a 1 quarter or a 1-year basis. We have been around for almost 2 decades now and have built a very strong business that we are extremely proud of. I'm very happy to see the current momentum that we are seeing in the business, and we hope that this will turn positive.

Madhur Rathi

analyst
#52

So basically, to the best of my knowledge, the rest of the industry, at least the listed players, they turned SSSG positive 2 quarters back, whereas we are still clocking negative SSSG. So do you believe that from Q2 was the bottom or there is still a few more quarters of negative SSSG growth remaining for us?

Rahul Agrawal

executive
#53

Madhur, look, I can't compare with the listed numbers. It's all in the public. Some brands have done positive, some brands have done negative. So there's no point discussing that. Obviously, there has been a negative trend since -- till quarter 1, and that trend also has been only plus/minus 2%. A 2% number doesn't mean that there is fire all around. And more importantly, you have to see the trend, something will not turn positive immediately. There is a momentum that sort of build-up. And what I've been trying to say till now is that whatever we have seen in the last 4 months, we have been happy with that, right? Would you see minus 2% turning into suddenly positive 10? That won't happen. I think there's step-up that keeps happening in the business, and I'm very happy with the current momentum that is there.

Madhur Rathi

analyst
#54

Got it. Sir, on the -- so when we try to think about this volume versus value strategy, sir, so when can we expect this reduced realization to reflect in volume numbers? Can it happen over the next 2 quarters and we'll start seeing some improvement on margins as well with operating leverage or how should we think about that?

Rahul Agrawal

executive
#55

Yes. I think like we said, SSSG is looking positive right now. It's better that we'd wait for one more quarter to see how these numbers pan out. I unfortunately don't have the MIS numbers of October in terms of profitability. Sales numbers are quicker to come. We have disclosed that. But I think this is -- obviously, with tight cost control, if sales turns higher, it will flow through bottom line.

Madhur Rathi

analyst
#56

Got it. Sir, just one -- I need a clarification. Sir, in our last quarter's update, sir, we had mentioned that we were doing 27% pre-Ind AS margin on the BBQ International business. But for this quarter, we have mentioned that we are doing 20% margins on the Barbeque International business. So is this figure correct or is there something I'm missing out?

Rahul Agrawal

executive
#57

No, it's higher than 20%. And secondly, quarter 2 is seasonally one of the weakest quarter in our Middle East business. As you know, temperatures generally rise higher in quarter 2, and it also matches with a lot of school vacations and vacations that normally people take out from that region. To that extent, despite the fact that there is lower sales than average, we have seen our margins holding up to 20% plus. Plus we opened up our first restaurant in Riyadh during mid of the quarter, which has the initial period sort of impact there. Otherwise, I think there's nothing to worry about in our international business. It is solid and giving us good returns right now.

Operator

operator
#58

Next question is from Manjeet Buaria, an Investor.

Manjeet Buaria

analyst
#59

Rahul, I just wanted to understand the strategy on giving away some of our gross margin for transaction growth once more. Because I recall about, I think, 18 or 24 months back, we had attempted sort of pricing lower to pull through revenue. And then we realized, if I recall correctly that that's not a good strategy for us because the moment that discounts went away, the transactions fell off or the revenue fell off. But it seems this time you are sort of seeing it differently. And I missed that initial part. It wasn't clear to me. So if you could just probably just go over that once more, what the difference is versus last time?

Rahul Agrawal

executive
#60

So you're right, Manjeet. I think last time around, we did it blanket for the entire session. This time around, it is done differently, right? And some of these impacts have been reflecting in our transaction growth. So we are focusing a lot on larger group offers, which is the sizzling offers, which is driving higher volumes. So we are giving slightly better pricing if the group sizes are larger. And to some extent, that also matches with our brand philosophy of the brand being a group dining celebration-driven brand, right? So it's not that we have reduced our pricing blanket at a company level. We have done this change based on group offers and the share of group businesses in the business have gone up, right? To that extent, there is some pricing impact.

Manjeet Buaria

analyst
#61

So what you're saying, Rahul, is last time when we tried this, it was more blanket and that didn't [indiscernible] transaction growth, is it?

Rahul Agrawal

executive
#62

Right.

Manjeet Buaria

analyst
#63

So there was no transaction growth as well back then? This time...

Rahul Agrawal

executive
#64

No. So I'll cross check, but even that time, I'm sure there was some transaction growth because in our business, pricing definitely moves transaction.

Manjeet Buaria

analyst
#65

Okay. But this time, it's limited to larger groups, so there is a minimum throughput you get on the discount is what you're saying?

Rahul Agrawal

executive
#66

Yes. And plus, I also get larger volumes, which helps in the overall operating leverage also.

Manjeet Buaria

analyst
#67

Got it. The next question, Rahul, was you mentioned that there were sort of enhanced marketing spends this time around. So are they meaningful enough to call out as a percent of revenue? What were they in this Q2 versus last Q2?

Rahul Agrawal

executive
#68

It's close to 1.2% higher of this percentage of sales.

Manjeet Buaria

analyst
#69

In Q2 versus Q2 last year?

Rahul Agrawal

executive
#70

Yes.

Manjeet Buaria

analyst
#71

And this marketing mainly is like advertising and outdoor publicity or something or this is promotional expense?

Rahul Agrawal

executive
#72

No, it's largely digital spend. So large part is on Meta and to some extent also on Google platforms. So -- but a large part of this is digital and around 20%-odd you would see in local trade areas. So in local trade areas, we might do some collaborations, some bus shelters, those kind of branding, but it's very trade area specific.

Manjeet Buaria

analyst
#73

Got it. So -- but it's all marketing, marketing. There's no promotional element within it on a pricing. Got it. So that's one...

Rahul Agrawal

executive
#74

What do you mean by promotion?

Manjeet Buaria

analyst
#75

I think something like discounts that would get netted off from our revenues, right, under Ind AS. This 1 point is over and above that.

Rahul Agrawal

executive
#76

No, no, it is all -- we only clock net revenues. So there's no discounting as such.

Manjeet Buaria

analyst
#77

Okay. And the last question I had was my understanding, if I'm not wrong, is the difference between our restaurant margin and company level margin, consol basis about 7% which should be our corporate overheads today.

Rahul Agrawal

executive
#78

Right, right.

Manjeet Buaria

analyst
#79

But I think it is more loaded on to India and not split very relevantly between India and overseas perhaps or India -- even within India in the Premium CDR if it's in a separate entity. So is that the right understanding, whereas a lot of corporate overheads get loaded on to our BBQ India P&L?

Rahul Agrawal

executive
#80

Not entirely because every business has their own operating teams and also the back-end teams. Just that the larger -- the company-level group CSOs their cost sits in Barbeque India P&L, right? But apart from that, every other respective businesses have their respective heads. For example, our Premium CDR business have a respective head for human resource who would end up reporting to the Chief People Officer of the group level. So only to that extent, otherwise, there's clear distinction between these 2 businesses and the operating teams are separate.

Manjeet Buaria

analyst
#81

Okay. So then the margin we see on BBQ India standalone is largely reflective of the correct overhead that business carries?

Rahul Agrawal

executive
#82

Largely, yes.

Manjeet Buaria

analyst
#83

Got it. And sorry, one last question, Rahul, was in this -- obviously, you are taking a longer-term view on the business, so you'll accelerate store openings when you see the opportunity, right? But is there an outside limit how you think about the debt you want on the balance sheet, assuming that the demand environment remains soft and the cash flows don't materialize as we think. So is there an outside limit on debt you would want as to which once you hit that, you'll probably again slow down your store openings?

Rahul Agrawal

executive
#84

So in the current scenario, I don't see this beyond INR 100 crores. But it's very difficult to give me -- for me to give you an outside limit. It also depends on the operating environment, how the margins pan out. I think if -- on a cash flow basis, if we revert back to our double-digit EBITDA margins, which we have done for many years, and on a larger base, generate INR 150 crores of cash flow and there's opportunity to add more, I think we will do that. And that call, I think we can only take at that point of time. But on a short-term basis, I think we won't go beyond the INR 15 crores, INR 20 crores more than what we have currently. We will focus on -- so for example, I have certain assumptions for the margins. If the margins don't pan out in the same fashion, I may decide to slow down, right? But very difficult to give that answer, Manjeet. But in our business, the CapEx cycle is by restaurant and that is also by over a period of 3 to 4 months. I would definitely not sort of take a short-term view, but would take a long-term view to build a stronger business.

Operator

operator
#85

Next question is from Santosh Singh, an Investor.

Unknown Analyst

analyst
#86

Yes. So my question is at a very high level. As we know, like we are not doing good for last 3, 4 years. So have we done some analysis what are we really missing actually? That is my first question. Maybe you can answer that and then I can ask the other one.

Rahul Agrawal

executive
#87

Look, it's very open-ended. We are not doing good. Obviously, this is also industry. SSSGs have been lower. And on an annual basis, SSSGs have been lower by, according to last year, around 3%. We are seeing some positive momentum. We are only continuing to invest in our guest experience and trying to build that. If there is a purchase specific, I think I can answer that.

Unknown Analyst

analyst
#88

Yes. Maybe my second question is related to that. See, we are continuing to invest, but our base model is not in place. That is what I think, right? Like -- or maybe you can put some more color on number of the positive restaurants and negative restaurants you have like. So what is that contributing more? Until we have some proven model which is working, so why are we investing or have things in place first and then scale basically, right? That is my second question.

Rahul Agrawal

executive
#89

So look, obviously, the overall restaurant level operating margin on a consol basis or let's say, India basis, which is one of the portfolio which has dragged the most. On an annual basis, last year was approximately I think 12%-odd, right, with a blended average revenue per restaurant of around INR 5-odd crores. So even in that number, we are broadly making around INR 60 lakhs of operating EBITDA from that particular -- from -- at an overall portfolio level despite the fact that there is some decline in SSSG and margins, right? And on our current CapEx model, we are at an average CapEx of approximately INR 2.5 crores, which is translating into almost 4 years of payback period, right? And this is in a scenario when we're looking at one of the worst time period that at least I've seen in my 8 years in the company, right? So I for any reason don't believe or agree that this model is not working, right? I think even in a subdued performance, the model is working fine. We obviously have -- we are continuously working on this to improve our performance across some tweaks. We have also done changes whenever required to get out of some of the models which are not working. We have corrected our operating structure. We keep working on our cost structures to see how we can deliver the same experience to the guests at a lower cost structure. We have resized our new restaurant openings. We have come up with new concepts and models. We've used a lot of tech processes in our company to make things more efficient. So I'm extremely positive, frankly, about Barbeque Nation brand. The same brand, same offering, which goes in India and the same offering which goes international. International, despite we are running that for 9 years, is delivering 20% plus or 25% on an annual basis operating margin. So I'm actually very, very happy with this model and we are investing in this model. We obviously have some work on our hand. We have to keep working on increasing our throughput. We'll also keep working on our margins. That is what we are doing and we'll continue to do that.

Unknown Analyst

analyst
#90

Yes, I understand that. That is why I was saying what are -- that is really missing, right? Are we at that? If like overseas model is working better, we can scale in that area, right, rather than -- or something is not working, we can be more aggressive in closing out those restaurants. But I think we have to be more focused on result, right? That is the point I wanted to highlight here.

Rahul Agrawal

executive
#91

Noted. Obviously, we have done multiple things for multiple quarters. International business is growing at around 30% year-on-year basis. I think that's a good rate that I would like to maintain in terms of annual growth rate. India business also, we have done multiple things that I mentioned in my previous comments. So your point is well noted.

Unknown Analyst

analyst
#92

I think that is my question. Maybe a last question. When can we see like aggressive positive EPS generating? That is my maybe last question. Roughly, I mean, you can give some highlight on that.

Rahul Agrawal

executive
#93

So we obviously focus on P&L. Like I said, the first priority is driving SSSG, which through operating leverage will help in your margin also, right? We are going through a difficult industry time lines. And in that context, I think we should see improvements from here on. And we'll know that in a few months about quarter 3 and quarter 4.

Operator

operator
#94

Next question is from Sandeep from LKP Securities.

Sandeep Abhange

analyst
#95

My question is answered.

Operator

operator
#96

Next question is from Jay Vora, an Investor.

Unknown Analyst

analyst
#97

I just have a bit of a qualitative aspect over here. Like see, I understand that we have been going through a rough patch and so on. So do you think that we have kind of seen the worst of this scenario or -- and also, how has the competition been? Because I recall in one of the con calls, you were saying that some of the restaurants have vacated as well. So basically, the competition intensity was sort of coming down. That was the broader takeaway I could get I think a few con calls back. So can you throw some light on that?

Rahul Agrawal

executive
#98

So unfortunately, there's no reported number by the competition. But in the business between last year and this year, have we seen increased competitive intensity? The answer is no. I think we are focused on what we need to do and we are driving that. So simple answer is no, we have not seen any increase in competitive intensity, at least from the competition in the same all you can eat buffet category restaurants. There's obviously a lot of new restaurants which keep coming up in our industry across various trade areas and consumers do go and try those places. I think as a brand, we have done this over 2 decades and we'll continue to work towards that. Whatever initiatives we have taken in our operating model and our structures is all driving towards that. In terms of your first question, which is, is the worst over? Look, I think the only point I'm trying to say is, obviously, quarter 2 is a difficult quarter, but we have navigated it quite well. I'm also seeing some positive momentum in the initial days of the quarter 3 numbers. I would be very, very cautiously optimistic to maintain that momentum, build this business, focus on getting more transactions and more volumes in our restaurants, deliver that guest experience. And once that starts reflecting in our revenue numbers with operating leverage, I think margins also slow down. I think as a team, the team here have shown tremendous strength on the operating cost control discipline. That I'm not too worried about. So whatever margins we have lost is actually in our control. Gross margin in our control, marketing spend is in our control, right? So I'm very, very happy to at least see after quite a few quarters of negative transaction growth, positive transaction growth momentum. And that's the only takeaway that I take from last 4, 5 months.

Unknown Analyst

analyst
#99

Right. And one last question is that you had said that once we start building momentum, and that's where that trend sort of continues. So I just wanted to understand like how many quarters of turnaround do you need to see to feel confident that now the cycle has turnaround?

Rahul Agrawal

executive
#100

No, it's not. I wish the answer was in my control. It is not. It is market. I think we will -- like I said, currently, we are focusing on transaction growth. We are seeing that momentum. We will focus and it will reflect on positive SSSG numbers. And we will make practical tweaks to our offering, to our pricing, to our cost structures to ensure that we also deliver at least mid-teens restaurant operating margin at a consolidated level, right? That is our overall endeavor to reach there and then hopefully come back to around 18%, 20% that we used to do earlier. That is the target that we have in mind. But obviously, we have to climb it step by step in our business. So will it happen in 2 quarters? Will it happen in 4 quarters? I think only time will prove.

Unknown Analyst

analyst
#101

But in your assessment, this buffet and the concept that we have, that is not broken, right? I mean do you still think that it has value, especially in India? Because we can see from the numbers that the international business is doing well. But you don't see that this is like a structural problem in India, right?

Rahul Agrawal

executive
#102

Absolutely not. At a price point of around INR 800 with the unlimited offering, with the unlimited protein-based diet, I think there's a great value for our consumers and this is holding up, right? When I talk about the transaction growth, the transaction growth is not just happening on delivery side, it is also happening on our dine-in business. So we have more walk-ins this year on the same-store basis than we had in the previous year, right? So there is absolutely no question of this buffet all you can eat model being broken. If it's working fine in overseas market where we -- obviously, the per capita income is far higher, it has to work in a value-conscious market like ours, right? Also, the other data point that you will -- that I'll notice is that this is a model of value which a lot of a la carte restaurants have also followed. A lot of a la carte restaurants who don't sort of see their business working so well during lunch on weekdays, revert back to buffet offerings to attract more guests. So consumers love this model. I have not seen this happening ever. This has been happening for the last 20 years. And I don't see any shift in the attractiveness of this model. In fact, my view is, yes, there are different Indias in the country that we operate in, right? They may not be a relevant brand for a certain section of the consumer, but we are definitely at a general certainly premium to mass market sort of segment, which is larger segment, we are very, very relevant and very, very -- offer a very, very attractive proposition, right?

Operator

operator
#103

We have a follow-up question from Devanshu Bansal from Emkay Global.

Devanshu Bansal

analyst
#104

Rahul, just wanted to confirm. So March '25, we were at INR 70 crores debt, now we are at INR 120 crores. So were you mentioning that year-end we will be at INR 140 crores or INR 90 crores? INR 20 crores above INR 70 crores or INR 20 crores above current levels of debt?

Rahul Agrawal

executive
#105

No, we are mentioning -- I think I mentioned INR 15-odd crores over the current level of debt. But our net debt today is around -- sorry, Devanshu, I think the net debt today is around INR 90 crores. So I was more referring to a net debt number now. We'll see our cash flows. Do we need to dip into some cash or some other receivables. So I was referring the net debt number.

Devanshu Bansal

analyst
#106

Fair enough. Fair enough. And this INR 125 crores CapEx is for the full year. And so obviously, from second half, you are expecting, say, INR 50 crores, INR 60 crores of EBITDA ballpark. This is how the math is going, right?

Rahul Agrawal

executive
#107

Yes. Also on the CapEx side, also note that whatever CapEx we have done in the first half, the number of international restaurants and Premium CDR restaurants are higher. We opened 3 international restaurants in the first half, which are higher CapEx. In the second half, given our current pipeline, we don't expect more than 1 or 2 international restaurants to that extent, the CapEx to come in also will be lower.

Operator

operator
#108

Thank you very much. Ladies and gentlemen, that was the last question for today. On behalf of United Foodbrands Limited, that concludes this conference call. Thank you for joining us. You may now disconnect your lines.

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