United Spirits Limited (UNITDSPR) Earnings Call Transcript & Summary

November 5, 2020

National Stock Exchange of India IN Consumer Staples Beverages earnings 59 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to United Spirits Limited Q2 FY '21 Results Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Anand Kripalu, Chief Executive Officer; and Mr. Pradeep Jain, Chief Financial Officer from United Spirits Limited. Thank you, and over to you, sir.

Anand Kripalu

executive
#2

Thank you very much, and hello, everyone, and a warm welcome to the F '21 Second Quarter and Half Year Results Call. As we normally do, before we open the lines to Q&A, I just wanted to share a perspective of the results that we announced last evening. As everyone is well aware, we entered this fiscal in an unprecedented and challenging external environment, driven because of the pandemic. It's reassuring to see progressive improvement in the environment as the economy progressively opens. While the on-trade continued to remain closed for a good part of Q2, the off-trade channel is pretty much back to pre-COVID level. I'm particularly pleased that the agility demonstrated by our supply team to provide a fast start post the lockdown, which is completely new kind of protocols for the new normal, where we were able to ensure the safety of our employees while keeping the factories running. This enabled us to continue the rollout of our renovated brands, McDowell’s No.1 Whisky and Royal Challenge Whisky. Our commercial teams too went the extra mile and ensured that these were executed on the ground, in the market, in a manner similar to what we do during normal time. As you may have seen in the published results, our reported revenue declined 6.6%. The underlying revenue, however, declined 3.4%. The route-to-market change in Andhra Pradesh completely contracted our owned and franchised business in that state. Excluding the impact of bulk Scotch inventory, which we saw last year during this quarter and adjusted for the Andhra Pradesh business base effect, our net sales grew 1%. Prestige & Above segment grew 1%, driven by our renovated bundles and somewhat softer comparatives of the previous year. Price/mix was positive due to the improved relative price positioning of the BIO portfolio in key markets, particularly in North India. Excluding Andhra Pradesh from the base, our Prestige & Above segment grew 7.6%. The Popular segment declined 12.5% in the second quarter, increased consumer prices impacted demand in this particularly price conscious segment of this category. Further, the contraction of the Andhra Pradesh business driven by the route-to-market change, impacted the overall franchise business in Andhra Pradesh and more broadly in South. Commodities have been relatively benign in the second quarter. However, as mentioned earlier, contraction of our own and franchise business in AP and some related one-off inventory provisions compressed our gross margins to 42.1% for the quarter. Our A&P expense was down in quarter 1. In fact, we tried to cut as much as we could in quarter 1 because things were pretty much under lockdown. However, starting in Q2, we have reverted to our normative spend level. Quarter 2 spending was also to support the national rollout of the renovated McDowell's No.1 Whiskey and Royal Challenge Whiskey and also to leverage IPL. Reported EBITDA margin was 12.6%. However, eliminating the impact of one-off inventory provisions, the underlying EBITDA margin for the quarter was 14.5%. The PAT margin for the quarter stood at 6%. Apart from the P&L, I am particularly pleased with our working capital and cash performance, which has really been the best in the recent past. There has been improvement across lines of working capital as well as the quality of our accounts receivables. And I feel particularly pleased that we've been able to do this at a time when the marketplace has been heavily constrained. In the first half of the year, we repaid INR 780 crores of debt. We aim to continue our journey of monetizing noncore assets, so that we can further deleverage our business and lower our interest costs. A positive monsoon and Kharif outlook should limit commodities volatility in the larger part of this current quarter, which is Q3. However, we do see some possibility of mild inflation in the second half based on the just announced ethanol blending policy, and we need to see how that plays out. We look forward to welcoming our consumers to the on-premise channel as restrictions gradually ease out and we will leverage our Raise the Bar program to ensure that, that happens as best as possible. We, of course, will remain diligent and disciplined on our investments, as the environment continues to evolve. Our balance sheet remains strong, and our capacity to generate free operating cash flow is also sound, that positions us well to stay competitive in this marketplace. So with that, I'm going to open it up for questions.

Operator

operator
#3

[Operator Instructions] The first question is from the line of Abneesh Roy from Edelweiss.

Abneesh Roy

analyst
#4

Yes, sir, congrats on debt reduction and good recovery in the P&A. My first question is on the gross margins. Even if I remove the one-off, there is a pressure. So I wanted to understand in spite of the comment which you made that raw materials may firm up a bit because of the new policy, and the fact that now the airport footfall is also reviving, which means the duty-free sales will also pick up. Putting all this together, where do you see gross margins? And how was the mix in P&A this quarter? So your P&A saw good recovery, but within P&A, how has been the mix?

Anand Kripalu

executive
#5

Okay. Thanks, Abneesh. I'll answer it, and then Pradeep will supplement my answer. I mean we have never given an outlook for gross margin, Abneesh, you know that. We have given an outlook in the past for EBITDA margin, and we have said that we will play the lines of the P&L as appropriate, and I'm sure you'll appreciate that, that is what we have been doing. Within P&A, it's a mixed bag. Now overall price/mix is positive, right, which means that generally, the right things are happening in the right thing. And some pricing is also there in terms of headline pricing. But I still say that it is very hard to read any trend right now in terms of, is there a complete premiumization trend? Now our BIO portfolio has done particularly well. It's possible that there will be some tempering of those explosive volume if duty-free travel -- duty-free sales significantly comes back. But our understanding is that right now, duty-free is at best 10% or 15% of what it used to be. So I don't think it's coming back overnight, right? There could be some gradual comeback. And obviously, we have got some benefit of that happening. But part of the benefit of our BIO performance is also because the relative price positioning of BIO versus BII and upper prestige has become a bit more favorable, particularly in some states of North India. And we are seeing that momentum each month and it's continuing on BIO. So I think it is some time before it tempers fully. And whether it'll temper fully or still stay fairly strong is to be seen. Our belief is that the intrinsic relative price positioning will stay as a benefit to this business. Some shift of duty-pay to duty-free could happen, right, as flights become normal, though I think it is some distance away. So that's the answer that I want to have. Is there anything to add, Pradeep, on gross margin, specifically?

Pradeep Jain

executive
#6

Yes, Anand, thanks. Maybe just 2 points I want to add on gross margin. The first is driven by the Andhra Pradesh RTM change. And obviously, that has impacted our franchise business as well, right? So that is one. And the second thing is that our volumes, if you see in the current quarter, are still shrinking by about 3% to 4%, right? Whereas typically, if you -- we would want to grow our volumes at whatever -- the usual 4%, 5%, which provides a bit of an operating leverage. So we are still not getting that, right? So those 2 reasons are the add-on things that have impacted our gross margin. That's all, Anand.

Abneesh Roy

analyst
#7

That's very useful. My second question is on very good recovery in the P&A quarter-on-quarter. So what's driven this? Is this market share gain? Or is it that on-premise consumption is shifting to home consumption? Or is it the beer consumption shifting towards liquor? And finally, any update on your Support the Bar program, which you're running, how much has been rolled out, how much has been already consumed versus the budget?

Anand Kripalu

executive
#8

So I'm not sure I have hard answers. So I think you're asking, Abneesh, but I'll tell you what our best understanding is right now. So first of all, I'm very pleased with our P&A recovery, okay? No question about that. It has been significantly enabled by our renovation, which I'm pleased about as well as our BIO performance, which we spoke about. You can decide what our competitive performance is, you have all the numbers and the data and you can decide, right? But I'm pleased about how the whole thing has happened. As far as on-trade is concerned, see on-trade, which includes weddings, banquets and so on is, let's say, about 1/4 of our business, give or take a bit. It is beginning to open, but footfalls are still low. I would say at best falls, if you walk into a restaurant, at best, it will be maybe 50-odd percent of what it used to be, right? So it is still some time to go for it to recover fully. Now our Raise the Bar program, I think we had 900 registrations in our first week itself. We've handed over starter kits. We've started training programs for many people already. So it is getting now very, very good response, and the response will only increase, as people are opening because they want to also demonstrate that they are safe for people. So I think it's coming in very handy to support our customers. And our customers, I must say, have been very, very pleased with the initiatives that we have taken. Finally, is there an increase in in-home consumption? Absolutely, yes. I don't want to answer a guess on what percentage that shift is. But I can tell you that we have been running so many virtual programs on DIY, right, which is do-it-yourself cocktails, right, and stuff like that. So our brand ambassadors and bartenders have been running online program. There has been a lot of interest. And in-home penetration absolutely has gone up. I think what people have also realized is, so drinking at home, you can afford to drink even better stuff because it's much cheaper to buy the bottle and take it home versus drinking at a bar. And I think it's also that bit of price discovery that's happening. And then if you buy the right ingredients and make your own cocktail, you can create a bit of magic in your home. So maybe some of these will stay, including, I believe, the breakdown of traditional barriers of drinking at home amongst many conservative Indian family. I think that barrier has also come down, where people are saying, rather than drink on the street or drink in a place that's not safe, you may as well drink at home, all right? So I think there are some collateral benefits that we could stay on, right, and benefit our industry over the medium term.

Abneesh Roy

analyst
#9

Sir, that's quite useful. Just 1 last follow-up. So in terms of consumer behavior, because you said in-home consumption has picked up, so is he buying much higher ticket price versus earlier, anything you're picking up from the stores? So that's something which will ease off because now people are definitely going out.

Anand Kripalu

executive
#10

So if you look at our numbers, right, clearly, the off-trade is delivering almost and above-par performance because the on-trade contribution is small. And if on-trade was a 1/4 of our business, and we delivered more than 7% P&A growth without AP, right, it tells you that the off-trade has delivered an above-par performance. The mathematics of it tells you that, right? Now that means there must be more ticket size, right? That's the only way it really happens, unless we have a whole generation of new consumers, who have come in post the pandemic, which I think is less likely. So yes, I think there is definitely an enhancement of ticket price by deduction. I've not looked at the data closely enough at a store level by deduction, yes?

Operator

operator
#11

The next question is from the line of Arnab Mitra from Crédit Suisse.

Arnab Mitra

analyst
#12

So Anand, the P&A growth is quite remarkable...

Operator

operator
#13

Apologies, Mr. Mitra, your voice is breaking up.

Arnab Mitra

analyst
#14

Yes. Is it audible, my voice?

Operator

operator
#15

Sir, can you use the handset mode while speaking because there's a lot of static from your line.

Arnab Mitra

analyst
#16

Okay. I'm actually on the handset, maybe I'll come back in the queue then after logging on from another device.

Anand Kripalu

executive
#17

No, why didn't you -- I think I can make out, Arnab, so why don't you just tell, I'll try and capture it and answer it.

Arnab Mitra

analyst
#18

Sure, Anand. So the P&A growth of 7% is quite remarkable given the headwinds, and there would have been progressive improvement through the quarter. So would you have exited the quarter at a double-digit kind of growth in P&A, excluding AP? And your commentary in the note seems still a little cautious, in the press note that you put out. Any reason for that caution given the kind of growth that you have seen in this quarter?

Anand Kripalu

executive
#19

Sure. So first of all, I'm not going to hazard a response to whether we are in the double digits and whether there's successive improvement, right? Because I think it would be unwise of me to share that level of granularity. I think what you have to just see is that, listen, this, itself, is a strong performance we have seen. I think our renovation impact is not fully there across India because there's been successive rollout post the opening up. And in some states, like, big states, like Maharashtra, has only gone in, in the last 4 weeks. So the impact of our renovations have not yet been fully felt. And I see that, that is going to -- the impact is going to continue and extend right across the nation. So I feel good about that. I feel good about the fact that on-trade has started opening. I'm still uncertain and hence, the cautious optimism. I'm still uncertain, by the way, of how the festive season will pan out. Will people start hounding the bars again? Or people are going to be cautious? Because yesterday again, and this is a big problem right now, it's 2 steps forward, 1 step back. After going down to 30,000 cases a day, we are again above 50,000 cases a day. What will the government do? Will -- what will people do? Are people still going to exercise more caution and say, "[Foreign Language], I'm not going to step out of my home now again in some time, and certainly not going to go to bar." So I think you see this October-December season is a significant step-up normally on July-September. And that's basically winter and festive, okay? Now I do not know if that kind of step-up is going to happen because of the environment we're in. And I think in this situation -- we are not a home hygiene product, right? Our product is consumed at the center of socializing. And I just do not know if socializing is going to come back the way it was last year in Q3. So I think that's where it is. So I would say I feel good. I feel good about our renovation. I feel good about the continued rollout of our renovations, the impact they'll have, the environment remains uncertain. Okay? And it would be unwise for me to try and predict what that environment is going to be like over the next 3 months, Arnab, and that's the reason for this.

Arnab Mitra

analyst
#20

Okay. And my last question was on the balance sheet improvement. So this very high cash flow generation seems to have come from an increase in other liabilities, current liabilities. If you could just explain what has driven this? Is this sustainable? Because normally, this is excise duties to be paid is my sense. So any color on that, please?

Anand Kripalu

executive
#21

Maybe I hand that over to Pradeep.

Pradeep Jain

executive
#22

Yes. Anand, let me take that. Yes, let me take that. So my guidance will be, let's not look at current liabilities in isolation. I think the point that Anand made in his opening part is that overall of net working capital, we have done well, which has enabled us to release debt to the extent of INR 780 crores, starting 1st April to 30th September. However, I do want to say that roughly about 1/3 of this was on account of the inflated position that we were sitting as on March 31 because of the sudden lockdown that got announced, right? And the balance 2/3 is on account of hard core operating cash flow that we've generated during the 6 months.

Operator

operator
#23

The next question is from the line of Aditya Soman from Goldman Sachs.

Aditya Soman

analyst
#24

My first question is on BIO. So we've seen, obviously, you indicated there has been a significant activation in BIO sales. Now on the other hand, if you look at gross margins that those haven't expanded as one would expect with the acceleration in the BIO. Is this because there is -- I mean, the gross margins or the margins for you for BIO would be similar to that of the other Prestige brands, particularly because of maybe there's -- the margins are balanced out with -- depending on your agreement with Diageo.

Anand Kripalu

executive
#25

So Pradeep, do you want to take that? On -- you think the -- it's basically to do with gross margins despite the performance, right? Why we're not seeing the improvement? And is it because we don't get accretive gross margin from BIO?

Pradeep Jain

executive
#26

Absolutely. So let me take that Aditya. So like I responded to Abneesh, right, the gross margin impact is largely driven by the Andhra Pradesh RTM change impact, and its impact on our owned, owned, if we lose the revenue also, it doesn't impact margins, but the franchise business. right? So that's a large franchise business that our franchisee were running. And obviously, our South franchise is a portfolio franchisee. So that has its own associated impact on its overall portfolio. So that's the reason that we are not seeing. And the other reason which I mentioned was on account of our volumes are still kind of shrinking versus prior year. So therefore, there is some element of fixed cost deleverage that we are seeing. On your larger point of the mix impact on gross margins, this is -- the way I'll say is that there is a top end, right, which is not hugely accretive in terms of percentage margin, but it is highly accretive on rupees per case. So that is one. And yes, our performance in this quarter has also been driven by a huge growth in the lower Prestige segment, which is our anchor trademark of McDonald's No.1, right? So the 2 of them are, by and large, squaring each other, I would say. Hope that kind of provides some commentary, some color to the gross margin performance?

Aditya Soman

analyst
#27

Yes. I mean that was very clear. So it's basically the point being that the lower prestige has grown faster and then BIO, you're saying the gross margins aren't necessarily hugely accretive. And the second question that I had was on the new launches, McDowell's No.1, RC. Have we seen any pricing changes due to the launches?

Anand Kripalu

executive
#28

Have we seen any pricing changes? See, we -- I mean you know how pricing is done in this industry, right? So there has been really no pricing changes as a result of this. There has been price increases in terms of headline prices that we have received from states, which have happened, and that is not related to the renovation directly. Now let me say this, our strategic intent with these improved mixes is to charge a premium to competitive brands in that segment, okay? Now in some states, we have that premium already. In some states, we don't have the premium already, right? And our intent with both McDowell's and Royal Challenge is to take a premium to other brands in that segment. And we will keep moving towards trying to do that, dependent on regulatory approval, right? Because we believe that these mixes have the potential to take that premium. So just to look in Maharashtra, No.1 is at a premium to other brand in the segment, right, and it is growing faster than other brands in that segment, right? It can take [Audio Gap] because even before the renovation happens. So post renovation, I think there is higher propensity to do this across states. And we will do everything we can to get to our strategic price positioning for these brands.

Aditya Soman

analyst
#29

No, that's very clear. So could you share any number on how many states you would be -- or what proportion of your sales you would be at a -- already at a premium to your competitive brands?

Anand Kripalu

executive
#30

No, I don't have that data handy, what percentage of our business is at a premium. But let me put it this way, it is not a -- it is some part of our business, I would say, not a dominant part of our business for sure, right? We are going to move in that direction. And you will see this playing up, right? Based on regulatory constraints, like I said, which is always a caveat as such.

Operator

operator
#31

The next question is from the line of Mayur Gathani from Ohm Portfolio Equi Research Private Limited.

Mayur Gathani

analyst
#32

A great set of numbers, sir. Sir, I would like just hopping a little bit more on the working capital. Can you throw some more light on that? I mean, is it sustainable? How did we manage this?

Anand Kripalu

executive
#33

Sure. I'm going to request Pradeep to answer that question, but I just want to say this that working capital has been a key management performance metric for several years now. And therefore, there has been huge focus on working capital as a management team, to the extent that I share a monthly cash committee meeting, where every month, we look at every constituent of cash and try and tease out efficiencies. And what you're seeing now is a culmination, I would say, of years of focus, right? At least here, we have improved working capital by the way consistently and very significantly, we improved working capital. But I've always said this that there is further opportunity to squeeze the level, right? What I felt good about this time is not just that the improvement was just a continuation in the past, that it was better than the past. And it was done in a significantly more challenging environment as you would imagine, where cash flows were not that easy for many of our customers and vendors, right? And that's what I feel pleased about. But to add more light, I'm going to hand it over to Pradeep.

Pradeep Jain

executive
#34

Yes. So Mayur, again, I've responded to that earlier. So roughly about 1/3 of the improvement is simply driven by the fact that we were sitting on a higher days in March 31 because of the sudden lockdown announcement. And the balance 2/3, we believe, is purely on account of the working capital efficiencies that we have generated. We are particularly pleased with our accounts receivable performance driven by the momentum that we are beginning to generate on our P&A side, right, and especially the scotch side, et cetera, which is a lot more prevalent and not. We are doing well there and North obviously, is very, very credit intensive, right? So the cash rotation is happening at a faster pitch in that part of the country, which is providing us a flip, right? And also, I may want to add that by and large, in this year, the corporations have been behaving, right, and they have been paying us on time. So that also adds to it. Whether it will sustain or not, as Anand mentioned, this category has its own set of volatilities associated with it, so we will take that as it comes.

Mayur Gathani

analyst
#35

Okay. But sir, if you -- when you talk about 1/3 being the -- is the inventory that you're talking about was high in the month of March? Because I don't see much change. In fact, inventories increased, if you look at March to September, receivables are more or less similar to March to September comparison. So what you're saying, I completely take that, but in the numbers I'm unable to figure that out.

Pradeep Jain

executive
#36

So Mayur, maybe -- I'm talking about net working capital, right? That's the provision that we run with in our minds. But you could always reach out to Richa subsequently after the call, and she'll be able to provide some commentary on that.

Mayur Gathani

analyst
#37

Okay. Great, sir. And one more question from my end. What is your outlook on the AP issue because it's impacting our gross margins and the franchisee income?

Anand Kripalu

executive
#38

So listen, AP is a route to market or a regulatory deadlock, right, as far as our business is concerned at this point in time. I want to say this though, right, when it will unlock, I think your guess is as good as mine right now because there's no input-output in terms of effort and outcome that's going to happen. Our effort remains continuous and our advocacy program, right, is comprehensive. But I want to say this, in this industry, and this is something that I want to share the larger group, based on my 7 years of experience in the industry is, every couple of years, some door will shut, but some other door will open, okay? That's how this industry plays out. 3, 4 years ago, for those of you who have been on our call since then, we had a situation in Uttarakhand about 4 years ago, where our business went to 0, from having leading market shares went to 0. 9 months, it was almost 0. Today, we're growing market share and the business is booming. Chhattisgarh, we were doing well. Our business went close to -- I mean, not 0, but I can say almost, right, a fraction of what it used to be. Today, Chhattisgarh is back. And our business is doing really well there. And we are growing market share there. Bihar, from whatever I'm hearing, right, and you read the same papers that I do, prohibition doesn't seem to be essential to this current election manifesto as it's been in the past, right? Now I'm not saying that it's going to get listed or something, so don't quote me because I am nobody to say that. But whatever I'm reading, makes it clear that it's not as central to the manifesto and to the election as it has been in the past, right? Now who wins, I do not know, but what's going to happen post that on our categories in Bihar, right, I just remain, but use the same word, cautiously optimistic, that something could happen, a door may open. This is be nature of the beast we are dealing with, right? We've been through the Supreme Court Highway band when we could, had to shut down a lot of store, everything found its way back and it reopened. So this is what I call funnies in our industry. These funnies happen. right? I think we have to remain optimistic. And yes, none of these decisions are permanent, by the way. But what I cannot predict is the timing. So I'm just saying just step back and look at it from a broader point of view, because it is the nature of the environment we're in.

Operator

operator
#39

The next question is from the line of Percy Panthaki from IIFL.

Percy Panthaki

analyst
#40

My first question is on your margins going ahead. You mentioned that there could be some pressure on ENA prices going ahead, which can affect margins. Already, our gross margins are under pressure. And if ENA prices go up, that could put even more pressure on the margin. So just wanted to understand what tools do you have in your arsenal to offset this margin pressure? And as a sub-question to that, in terms of price increases in any of the states, are you hopeful in the next three quarter, are any of the states sort of due because there have been several years in terms of price increases? And are you optimistic that any of these will actually go through?

Anand Kripalu

executive
#41

So first of all, yes, you could say margins are under pressure. What we have always said is and I'd like to believe that we have broadly delivered, apart from this pandemic period, is consistent improvement in EBITDA margin year-on-year towards what was that time our guidance on our medium-term grower. And we have played different lines with the P&L, not only gross margin, but different lines of the P&L to deliver that margin guidance, right? Whether it was A&P, increasing it or tempering it; whether there is overhead, controlling it, right, apart from everything else. So first, I think when we think margin, please recognize that our management focus is to make sure that we deliver continuous improvement in operating margin, which is the EBITDA margin for this business, notwithstanding this interim period of a pandemic or our prices, right? But once we come out of this, we'll get that. Now on your point of what levers do we have? Apart from levers of the P&L, we have received about 0.5% of realized headline pricing, right. Realized means, net of trades spend, et cetera, et cetera, in our P&L in this quarter, right, give or take a bit. And that's the result of pricing across 6, 7 states. Now our efforts on price increases will continue. And I'm hoping that as we get to the next excise cycle, the broader economy and industry seems to be reviving, GST collections seem to be reviving, and I'm hoping that the acute pressure that states has faced on GST collections from the center, right, that will waive a bit, and states will get a bit more control of the finance, right? Because we still have a few months before the actual decisions are going to be taken for the next excise cycle. So I just want to say that pricing remains an important lever, and we're going to put a lot of effort behind trying to get more realized headline pricing. As far as commodities are concerned, right, we delivered P&L when our commodity prices were even higher than what they are today, particularly on ENA, okay? So I just want to say this, we have flagged the caution because the government announced an ethanol vending program and a procurement price, okay? currently, the rates of ENA are well below that, okay? That's how it's currently playing out. So -- and I think, like I have said in the opening statement, this quarter, which is October to December, right, barring some funny, I think it will be okay and under control commodity pricing, right? Because it's -- already they are in early November, right? And we've obviously covered enough for most of this quarter, so it's not going to be a huge negative. So we have the wait and see what happens with commodities. I mean we've seen what's happened with global oil prices gone down again to $39 a barrel, right? So I'm saying this is just a cyclical and unpredictable environment we're in. I think what you should take out from what I'm saying is that the management team is absolutely committed to delivering the right level of operating margin, right? And in peace times -- this is war time, but in peace time, to deliver continuous improvement operating margin and despite high commodities, despite poor pricing, despite everything, if you look at our last few years, we have delivered that every year. And I think you need to get confidence from that rather than hold us to account for every line of the P&L.

Percy Panthaki

analyst
#42

Sure, sure. I understand that. Sir, and on my other question in terms of which states do you think are the most likely where you can get price increases in the next 12 months?

Anand Kripalu

executive
#43

That is a million dollar question in our industry, right? If I knew that, I'd be a rich man. So that is the toughest one to answer because it is -- like I've said...

Percy Panthaki

analyst
#44

Or if I might just change the question, Anand, which are the states in which it's been like fairly long period since you have not got a price increase?

Anand Kripalu

executive
#45

Number 1 is Karnataka, absolutely, Karnataka, right. We have to find a way to unlock Karnataka, right. It's a big popular retail business for us and a reasonably high P&A market for us. And Karnataka has not given us now for several years. That's usually the condition with Telangana before. Telangana now has given price increase every 2 or 3 years, and we've had the biggest unlock of working capital in Telangana, which is the most difficult state on getting collections earlier, right? So that's what I'm saying in this industry, we see these movies again and again playing out, right, in different states, right? The worst state becomes state, right? It all depends on who's sitting on the chair, taking the decision at what point in time. See, the biggest issue in the industry is there is a simple logical argument to be made for some time, a decision that may not be based on that logic. The decision is based on some of other logic of that person. And that's why it's very hard to put this input on to the table. But I can tell you, so Karnataka is the biggest one over there, okay? And there are a few more states that we will keep pushing for. We got Rajasthan after long time. We've got Telangana recently. So it's not as that we've not received price increase, like I said 7, 8 states, we have improved pricing. Haryana, we've improved, and we will retain it, but currently, we've put a bit of it back to building our business back and our business is really well in Haryana right now, and I'm pleased about that. So it's a mixed bag, but I can answer this better when we maybe do our next quarter's call in January or early Feb, just ahead of the excise cycle.

Percy Panthaki

analyst
#46

Right, sir. My second question is on the cost improvements that you've done in your overheads. As you said, you've continuously delivered margin expansion, and that's your goal going ahead. And in the past, you have crunched a lot on overhead cost, staff cost, et cetera. So I just wanted to understand if there is indeed more sort of leeway there, given the past performance where significant cost savings has happened, do you think there is even more to sort of squeeze out of the lemon going ahead?

Anand Kripalu

executive
#47

I'll hand it over to Pradeep to give you more granularity, but I can say this, right? After reducing 1,000 bits from average working capital in the business, we have delivered this cash improvement for the last 6 months. Every year, we have delivered improvement in overhead. Every year, we have delivered productivity, COGS and other line items. So what does that mean? See, there is -- when cost becomes 0, there's nothing more to be saved. But until it is 0, you have to look at the business differently. So I just want to say this that we are already looking at what we need to do to drive cost savings to our overhead program, right? And we have clear ideas by the way of what we can do. So I just want to make it clear that the law of diminishing returns work, when you look at the same thing again, again in the same way, then you get diminishing returns. If you look at the same problem, but from different lenses every time, you find different answers and different solutions, right? And we have been trying to do that. But to get more specific rather than remain philosophical, I'll request Pradeep to just give you a bit more light with specifics.

Pradeep Jain

executive
#48

Yes. Yes. Thanks, Anand. So my response will also be a little elevated only. Look, like any forward-looking organization, right, we firmly believing in creating a proactive productivity pipeline, right? And as Anand has mentioned, right, whether it is on the COGS line, which impacts the gross margin or it is on the line below the gross margin up to the operating margin line, or it is below the operating margin line, which is, let's say, interest and tax, et cetera, we have a slew of initiatives, right, which will hopefully continue to deliver performance for us and provide us the necessary fuel to put back into the market for a sustained growth, right? That's what I'll say, Percy, to this point. And yes, it is continuous improvement. And therefore, we very, very proactively manage it through a well-defined program inside the organization. Hope that helps.

Operator

operator
#49

We'll move on to the next question that is from the line of Jaimin Shah from RWC Partners.

Jaimin Shah

analyst
#50

Very basic question. Just wanted to understand is there are any channel filling benefit we have seen on the off-trade business? When I say channel filing, I just wanted to get a sense on is your sell-through also kind of at the same level as what you have reported?

Anand Kripalu

executive
#51

So your simple question is, did we sell in more in this quarter than we sold out. Is that right?

Jaimin Shah

analyst
#52

Yes. Yes.

Anand Kripalu

executive
#53

Okay. So let me say this. So this quarter, yes, there's been a [Audio Gap] buildup, okay? So sell-in was more than sell-out. Every year in this quarter, sell-in is more than sell-out because we start with lower inventory in the 1st of July because we're coming on the back of monsoon and summer, and we end with higher pipelines on 30th September because we'll get into Durga Pooja and Diwali and winter. Stock buildup this quarter in this fiscal has been exactly the same as the stock buildup last quarter. So we have -- when you're comparing with the base, it is not as if we've built up more stock this year in this quarter compared to the same quarter of last year. So it's a like-for-like comparison. Having said that, last year, there was a bit of softness in our quarter because of certain one-off operational challenges that we had, which I've spoken about when we did the results call for that quarter. Now this year was relatively smooth. So that's why I put in my opening also that somewhat softer comparative, right, to a small extent. It was a softer comparison, and I just want everyone to be well aware of that. This year, actually, our intent was to stuff the pipeline a lot more because of the uncertainty of you don't know when what will happen, lockdown will happen, some states will get shut, some factory will get shut because we'll have COVID cases. We wanted to actually push more stock in even more than we had done. We ended up doing what we normally do in this quarter. So I think what you usually decode is, it is absolutely normal, right, and no different from what happens every year and happened last year also in the denominator. So that's comparative in terms of the stock buildup, is a like-for-like of that.

Jaimin Shah

analyst
#54

Okay. Okay. So [Technical Difficulty] by all means Q3, as in I'm not kind of holding it to guidance, but come Q3, you -- if it's all normal, we won't see kind of a softer sell-through -- sell-in just because we are holding higher inventory right now in the channel.

Anand Kripalu

executive
#55

See, one thing some level of pipeline variation happens in a normal course of business, right. And that is more intent related. And intent, meaning not to just show more sales in 1 quarter or something, but based on activity and season, okay? So typically, October-December pipelines are much higher. Retail pipelines are higher between October and December, not just company pipeline, even the retail pipeline because consumption is higher because of festive season and winter, right? And then as you get into the summer months, there'll be some tempering of that pipeline. And then you come up again during the festive season the following year, okay? But I'm just saying if there is an aberration on comparison, then we will flag that team. There is nothing out of the normal you need to think about.

Jaimin Shah

analyst
#56

Okay. Okay. But if...

Anand Kripalu

executive
#57

What happens, happens in the normal course of business. Yes?

Jaimin Shah

analyst
#58

Okay. Anand, would it be able -- would you be able to quantify what usually happens in Q2? What's the difference in sell-in and sell-out and what was the difference this time?

Anand Kripalu

executive
#59

No. I don't think I want to get to that because see, things -- if there was a one-off, I'll call that out for you, so that you can read your numbers right. But what happens every year is a normal cycle of business, right? I don't think we will call out separately. So if there's an exception, I'll call it out. But to start every quarter telling us -- telling you the difference between sell-in and sell-out, I don't know if it's going to be helpful. But I think it's too much of them micro detail, honestly. Yes?

Jaimin Shah

analyst
#60

Fair, fair, fair. Right. And just wanted to understand the positive price mix here. In terms your premiumization has played well. But when I look at ASP per case, as in it's increased, but it's not increased in a bigger proportion, if indeed, the premiumization is happening. So just wanted to get a sense on P&A, how the Scotch did compared to McDowell's or mid-levels? Any quality...

Anand Kripalu

executive
#61

No, no. Sure, sure. So BIO Scotch did the best. BII Scotch not so well because there are lot of upgrades also from BII Scotch into BIO Scotch, okay, because the differences certainly in certain parts of North India have become attractive for consumers to drink BIO. So for example, Johnnie Walker Red Label is exploding, right, in parts of North India and certain states, okay? So that is really what is happening. As far as A&SP is concerned, 8.5% of our total business, really reflects strong double-digit A&SP on our P&A portfolio. So I just want to say this that all our strategic choices that we have made are fully funded, right. We have been very present on IPL, right? You would have seen McDowell's No.1, you would have seen the Royal Challenge in conjunction with RCB. And if you go into stores, you will see the activation that is happening on Scotch. I just want to say that the A&SP is competitive and our innovation -- so it's not about wallpaper advertising, right? You just advertise. When you advertise behind new news, right, like we have on some of our brands, that is all fully funded. So -- and listen, 8.6% is almost normative levels of A&SP. Even though top line is below what our ideal ambition would be in peace time, right, our A&SP, we have pulled back, right, [Audio Gap] this quarter. We were at 5-odd percent in the previous quarter. We pulled it back, right? And we will fully fund the next quarter also, just to be clear because it's the peak selling season, it's festive season. We have innovations to support. We have gift packs and everything else over there that will be going in for the festive season. So it will be fully funded.

Jaimin Shah

analyst
#62

Okay. And maybe just 1 last question before I go off. Just wanted to understand in your third quarter, which is heavy usually on on-trade, weddings, parties, et cetera. Could you qualitatively kind of ascribe a usual Q3, what's the mix on-trade, off-trade, parties, wholesale, which is probably not going to happen this time around?

Anand Kripalu

executive
#63

No. I mean I think that's getting into too much detail, again. I mean all I would say is this that I said it during my comments earlier, right, that there's a normal 10%, 15% uplift that happens to total business, right? And a lot of it is led by weddings and banquets and stuff like that. Now I don't think big fat Indian weddings are going to happen with 1,000 people. But you know something all weddings are happening. Some are getting managed and they are consuming, right, but in multiple occasions in smaller group. So that's why I said cautiously optimistic. It's tough to predict exactly whether you will have the full buoyancy of a normal quarter in October, November, December. But there'll be some improvement, for sure, yes? And I'm seeing a bit of -- a little bit at least, even now in terms of a bit of that happening. But it's not the big stuff yet. So also the on-trade and wedding banquets are unlikely to fully contribute what they normally contribute is our current reading. But a good part of it is getting compensated to the off-trade as it happened even in this quarter.

Operator

operator
#64

The next question is from the line of Avi Mehta from Macquarie.

Unknown Analyst

analyst
#65

Anand, I wanted to understand this post-COVID world, do you see a change in the consumer wallet between spirits and beer?

Anand Kripalu

executive
#66

In the consumer wallet between...

Unknown Analyst

analyst
#67

Share as in do you think the consumer will move away from one segment to any another? Or any thoughts on that?

Anand Kripalu

executive
#68

As a permanent change, that's really hard for me to be able to say, okay? Now what happened, obviously, was on-trade -- so I think, listen, there were 2 reasons why there was a shift. One is the on-trade, which is -- has much higher beer salience and the closure of the on-trade, right? And then when you're taking stuff home, beer is very bulky to take home. So there's a convenience factor if you're taking spirits home. The second is this perception that [Foreign Language], okay? So people didn't want to have -- and you can't drink beer warm. So there was a feeling about that. And the last thing is from a lot of middle-class homes, the fridges and not so large to go and chill many bottles of beer, okay? So earlier people used to buy it at 8:00 and consume it, right? Now some places, stores are also opening -- are closing early, okay? So there were certain, I would say, structural reasons why that shift happened. Now is it a deep-rooted habit change to when on-trade is fully open, right? Will beer remain permanently negatively impacted versus spirits? I'm not going to hazard that guess.

Unknown Analyst

analyst
#69

But Anand in the near term you see that trend at least playing out, would that be a fair expectation?

Anand Kripalu

executive
#70

Yes. Yes. Yes, Avi, until on-trade is fully open, certainly, it's going to play out, right. We are seeing a bit of that happening, obviously, it's going to play out.

Unknown Analyst

analyst
#71

Okay.

Anand Kripalu

executive
#72

Something about this perception because COVID ain't gone yet and someone in perception -- by the way, I have come across people who say [Foreign Language], all right? So there is this perception out there that, hey, you're better off not drinking cold stuff, right? That will stay for until COVID stays or until a vaccine comes. I'm assuming right now. I don't have hard data, okay? So I mean some of these things is really -- but I think that some of the positives that are likely to stay. I think the positive of once drinking gets allowed at home, that taboo is broken. Our [Audio Gap] drinking in home with their parents there, that taboo is broken. [Foreign Language] that taboo is broken. I think those taboos, some of them will be broken, can that lead to permanent change in behavior, right? That taboo won't suddenly come again. Once you've broken the taboo, you've broken the taboo, okay? So I think -- and then the realization that we drink at home is cheaper and I can drink better stuff, that realization, I think, is definitely there. So this beer versus whiskey, short term, absolutely, we are seeing that, right? Sustainability of the long term -- I mean, I really, if I could answer it with clarity I would. But it's a hard one to answer. It's a hard one to answer with any credibility, honestly.

Unknown Analyst

analyst
#73

But Anand where I was coming from is -- I understand the caution given the uncertain macro, but with steadily unlock playing out, would it be fair to say that incrementally, things here are only turned positive. Is that -- I mean, at least from the 2Q levels...

Anand Kripalu

executive
#74

Yes. Directionally, it is 2 steps forward, 1 step back, but I think that directionally positive, yes? So the on-trade is largely shut in the previous quarter. Now most of them are open across more states, but footfalls are still in there. Suddenly, that barrier we have to break. That hurdle we have to break now, okay, to get more [Audio Gap] raise the bar and everything else. So directionally, I think, yes, but the fact that you will not have small steps backwards in different places till this pandemic is still out there, I think, yes, is an issue. I mean, for instance, West Bengal, they've taken our prices very significantly recently. That's a negative, okay? And they've actually lowered the price of beer and increased the prices of spirits recently in West Bengal, okay? Because beer had collapsed completely. Now you don't know how these boogies will happen where regulators will take some [Audio Gap] right? They saw a massive decline, I think, I don't know what it was, 60%, 70% decline in beer revenues and beer sales, okay. So they've lowered the price there, they've suddenly increased the price of spirits. Now that will hurt us in the short term. But spirits typically tends to be resilient and comes back 3 months, 6 months later, even if there's a sharp price increase. So I just I don't have enough solidity to be fully optimistic versus cautiously optimistic. Yes? And I don't want to also just say things -- and you can see the funnies out there as well, right, like me? All the funnies has not gone yet. But I'm positive about what is in within management control. So let me put it this way then. I'm very positive about what is within management control. What we have done on our renovations and what we've done on Scotch, particularly, okay? I'm positive about that, right? I have enough data points to be positive about that. So I can say that, okay?

Unknown Analyst

analyst
#75

Okay. Okay. Got you. Perfect. Just a bookkeeping on the input cost, if I may. I was unclear, is the ENA cost now flattish? Is it going up? And if you could kind of just give us a sense about glass, just that's the only bit?

Anand Kripalu

executive
#76

It's flattish.

Unknown Analyst

analyst
#77

And glass also is flattish? Or is it moving down?

Anand Kripalu

executive
#78

Glass is flattish for now. [Technical Difficulty] it is flattish for now, yes. All right. I think we'll have to close the call. It's 11 -- sorry, 1 minute really to go only for our deadline. So if I may, then we could close the call, I just on behalf of Pradeep Jain, myself and the management of United Spirits, thank you all for your time and for your continued confidence in our company.

Pradeep Jain

executive
#79

Thank you.

Operator

operator
#80

Thank you. Ladies and gentlemen, on behalf of United Spirits, that concludes this conference call. Thank you for joining us, and you may now disconnect your lines. Thank you.

Anand Kripalu

executive
#81

Thank you very much. Bye.

Read the full transcript via the API

You're viewing the first half of this call. Get the complete United Spirits Limited transcript — plus 248,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.

Get the API View API docs →

This call discussed

For developers and AI pipelines

Programmatic access to United Spirits Limited earnings transcripts and 248,000+ others is available through the EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments, full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.