Wesfarmers Limited (WES) Earnings Call Transcript & Summary
June 2, 2021
Earnings Call Speaker Segments
Operator
operatorGood morning, ladies and gentlemen. I draw your attention to the emergency exits to your right, left and then in front of the meeting room. Should there be an emergency at the Fullerton, you will hear 2 alert tones. The first is pre-alert alarm which is beep, beep, beep. On hearing this tone, stay where you are and wait for the instructions from hotel staff. The second is evacuation alarm. It sounds like whoop, whoop, whoop. On hearing this tone, move through the exits I have nominated and follow the instructions of hotel staff. Should it be necessary for you to exit the building, our assembly area is located in marking place on the eastern side of street, between the stage and fountain and the first entry to the marking place station. In the assembly area, you will identify the assembly area controller. Report to this person and provide your name and the name of the function you are attending. Wait for further instructions from the assembly area controller. Thank you, and please enjoy your time and in the Fullerton Sydney today.
Robert Scott
executiveWell, thanks very much for that, and good morning, everyone, and welcome. Thanks for joining us for our Strategy Briefing Day. I'm Rob Scott, the Managing Director. Now today is the last day of national reconciliation week, and it's the anniversary of the high court's historic decision in Mabo No. 2. For us, our Wesfarmers reconciliation is more than just a week, and we're working hard all year around to progress this through all of our businesses. And in that spirit, I'd like to acknowledge that we're meeting here today in Sydney on the lands of the Gadigal people of the eora nation, and I pay respect to their elders past and present. Now unfortunately, it hasn't been possible to get all of our executive team here in person today due to the lockdowns in Victoria, therefore, some of our teams, such as Mike from Bunnies, Sarah from Officeworks, Pete from Catch and Richard from Target will join us online. The rest of us are here in Sydney. Now a lot has happened at Wesfarmers and around the world since our last briefing day 2 years ago. We're really excited to share with you the progress that we're making across the group and for you to hear directly from the divisional managing directors about their businesses. We're proud of the performance that our teams and our businesses have delivered in recent years and especially how well they have risen to the challenges presented by COVID. But today is very much about the future. I'm happy with the quality of our businesses in the portfolio, the capability of our managers, the strength of our balance sheet and the opportunities for future growth. So I will start by making a few opening remarks on group strategy. Then our CFO, Anthony Gianotti, will talk to capital allocation and balance sheet, and then you'll hear from the divisional managing directors. And we'll make sure we allow plenty of time for questions. So moving on to a slide that should be very familiar with all of you. Since the listing of Wesfarmers in 1984, we've been guided by a consistent objective to provide satisfactory returns to shareholders. We define satisfactory as a top quartile TSR over the long term. And I emphasize the long-term focus. And hopefully, this will resonate with you as we talk through our strategies today. If our objective was to maximize total shareholder returns over the next year or 2, then our strategies would look very different. Our experience is that we can only achieve our corporate objective if we do a number of things. And this includes anticipating the needs of our customers. And over the last year, that has meant evolving our offer and providing a safe environment. Looking after our team members, giving them safe and fulfilling work, engaging fairly with our suppliers and ensuring that we source our products from those suppliers operating ethically and sustainably, supporting the communities in which we operate, taking care of the environment and acting with honesty and integrity in all of our dealings. Now if I look at this chart on the next slide, you can see that the Wesfarmers' operating model has delivered good returns for shareholders over the long term. And importantly, if we look at our total shareholder returns on a 5-year and a 10-year basis, they have both been strong. Now there are a few factors that I think are somewhat unique to Wesfarmers relative to other conglomerates that have supported our returns to date. And I think they are increasingly important in the future. Now these are our disciplined focus on long-term value creation, our divisional autonomy model that empowers and supports divisions to deliver outstanding performances in their businesses and active portfolio management to ensure that our capital is allocated to those businesses and industries that will deliver superior returns in the future. Now this last point is particularly important, especially given some of the disruptive changes we see across industries over time. Turning to the next slide. Building trust in the community is important -- very important to us, and it requires a long-term commitment and a focus on meaningful outcomes. Our efforts in the areas of decarbonization, ethical sourcing, workplace safety, diversity and well-being helps us to build more resilient businesses. And as I noted, all of these things go to helping us deliver on our corporate objective. And we've made some good progress in these areas in recent years. The retail divisions have all made significant commitments to achieving net zero scope 1 and 2 emissions by 2030, and our industrial businesses have the ambition to achieve net-zero emissions in 2050. Our commitment to reducing emissions continues to be shown with scope 1 and 2 emissions 8% lower in the first half of this financial year. This is the fourth year we'll report using TCFD standards. Wesfarmers continues to undertake significant work across our businesses to identify and minimize the risks of climate change and evaluate the associated business opportunities. Since 2015, we've used a shadow price of carbon in evaluating new investments, which informs our decisions. We take ethical sourcing responsibilities very seriously, and we have over 3,000 factories covered in our audit program, and we continue to work alongside global peers to improve standards for our supply chain. We're making further progress in our team's diversity with a proportion of aboriginal and torres strait Islander team members increasing from 1.8% to 2.6% over the last year. So we're moving much closer to parity there. And we've also increased the representation of women in senior executive positions from 28% to 34%. And now over the last year, we've seen team member engagement also improve across all of our businesses. And this is particularly pleasing given the challenges through COVID. Last year, we took the decision to start reporting our strategies, targets and outcomes in these areas in our annual report rather than separately in our sustainability report. And this reflects the fact that our sustainability strategies are now fully integrated into our broader group and business strategies and aligned with our corporate objective. So turning to the next slide, our value-creating strategies. As an active manager of a portfolio, our group strategies are very much focused on delivering shareholder value through operational excellence, securing growth opportunities, portfolio management and responsible long-term management. These are high-level strategies that guide our focus at a board level and for me as Managing Director of the group. And we expect the strategies of our operating divisions to be closely aligned with these value-creating strategies. Now each of our divisions will have their own strategies that are relevant to their business and their industry. And these are developed by our divisional teams and presented to our divisional boards and then the group Board for approval, and our divisional MDs will talk to these today. The Wesfarmers' model of divisional autonomy empowers and incentivizes our divisional teams to deliver best-in-class performance. With the support, obviously, of Wesfarmers' balance sheet and the corporate infrastructure and services we provide. Capital allocation is something that we control tightly at a group level. In Wesfarmers, we don't ration capital, and we generally take the perspective that capital is unlimited. And what is limited is the number of investment opportunities that will deliver a superior return for shareholders. And when divisional performance is not where it should be, we often say no to new capital investment unless we're confident of the capacity of the business to deliver a satisfactory return. Now the exception to this is when capital is required to support workplace safety or regulatory compliance. In other cases, we proactively encourage divisions to pursue investment to drive further business improvement and/or new growth opportunities. And as Anthony would discuss in a moment, our group business development team works very closely with our divisions on all major investment opportunities. Now back in 2018, shortly after Anthony and I moved into our new roles. I shared some of the areas that we thought required a sharper focus across the portfolio in order to set us up for future success. And we referred to these as some immediate or key priorities back in FY '18. These areas involved accelerating our data and digital capabilities, repositioning the portfolio for future growth and addressing some areas of underperformers. Now this slide, which has a long list of points on it, really shows some of the progress we've made in these areas. And it's been a particularly busy time at Wesfarmers in the last few years, and this could not have been achieved without the drive and the determination of our group leadership team. Firstly, on data and digital. In the last few years, we've built on the initial investment that we made with a 20-person team of data scientists and engineers in our advanced analytics center to now have more than 400 data and digital experts across the group. We've also developed a group data platform that integrates and provides data insights across all of our retail businesses. We have rapidly developed our e-commerce and digital capabilities. And following the investment in Catch, Wesfarmers is now the #2 nonfood e-commerce retailer in Australia by sales with over 100 million customer interactions across our digital platforms every month. We continue to build relationships with leaders in the digital space, both locally and offshore. And a recent example of this is an investment in collaboration that we have with Square Peg. We've also repositioned our portfolio for growth. The successful demerger of Coles, which has been a great outcome for shareholders, the exit of our investments in coal mining, and investment in new growth opportunities in e-commerce and lithium hydroxide. And then finally, with addressed areas of underperformance, which is critical in any portfolio, phasing into the issues with home base in the U.K., the restructuring of the Target network, the conversion of 81 Target stores to Kmart and K Hub stores in the last 12 months and also seeing improved performance in Blackwoods. Now whilst there is still more work to do, these areas are no longer a drain on our resources nor on shareholder value. Now it's important to note in talking to the progress we've made that this is not the end, it's really just the start of what we see as an exciting chapter in the future. It puts us in a position from which we can accelerate our progress and investment with an eye to long-term value creation. So turning to the next slide. This has led us to develop a renewed set of priorities across the group that are consistent with our value-creating strategies and will help set us up for the decade ahead. And you'll see on this slide the general alignment between our previous priorities and new priorities. Now I'll outline each of these in the coming slides, but you'll hear much more about them from our divisional managing directors. The first is to develop a market-leading data and digital ecosystem, which will enhance customer experience and create new growth opportunities across the group. And this is a very natural evolution of the recent developments across the group. Now the word ecosystem is a bit of a buzzword at present. Most companies are talking about ecosystems nowadays. So I'll endeavor to explain what this means in Wesfarmers and why our approach will be different and why it has the potential to be truly market leading. However, I do apologize in advance that we're not going to be sharing all of our future plans. The second priority relates to increasing our investments in platforms for long-term growth. And this follows from the repositioning of the portfolio that we've undertaken and also recent moves that enable us to scale up in areas with good growth prospects. And finally, we have an ambitious strategic agenda and our experience through COVID has showed us how quickly we can move when we have to. Our business model, the capability of our team and our culture has enabled us to deliver some quite exceptional outcomes in the last year. And we're, therefore, looking to accelerate the pace of continuous improvement across the group. So touching on the data and digital ecosystem. As I said, we've already developed some quite deep capabilities in the data and digital space. And this includes a group customer data platform that provides us with the ability to undertake cross-divisional analytics to better understand and serve our customers. And most of our customers understandably engage with multiple brands in our group every week. Now we expect to invest an additional $100 million to further build on these capabilities and also to invest in new growth platforms. And this will be spent, we expect, over the next 12 to 24 months. Now as I said, given commercial sensitivities, we're not going to be broadcasting in advance all of the specific initiatives that we'll be undertaking. But they will focus in a number of areas. So firstly, developing more personalized digital shopping experiences across our retail brands, significantly enhancing our capabilities in analytics and digital technologies through talent acquisition and development, leveraging our store network to provide differentiated experiences across brands in conjunction with our digital offer in areas such as click and collect and returns, and then also evaluating opportunities to further develop our partnership with Coles and flybuys. Now robust data governance and security will be managed by our advanced analytics center. Our approach to ecosystem development will ensure that our divisions retain their own customer data and digital capabilities that are critical for their success, consistent with our divisional autonomy model. We will continue to promote our core retail brands and networks that are deeply valued and trusted by customers. Now some of the differences, I guess, that we see around our ecosystem is that we currently have one of the largest digital in-store networks in Australia with a local presence in virtually every community in Australia. We have deeply trusted brands with leading market positions and with lowest price offers. And international experience shows that price matters most when you consider e-commerce at scale. And then we also have a marketplace platform that provides households with access to an extensive range of products and services that are not available in our core retail businesses. Now moving on to growth platforms. Now you'll recall in recent years, I've mentioned many times that some of the best opportunities we see for deploying capital is investing in our existing businesses and in adjacencies to our businesses. Now since we've repositioned the portfolio, we have an opportunity to accelerate our investment in platforms that we've worked hard to develop in recent years. Now I've highlighted 4 of those areas on this slide. And in each of these areas, we believe we have points of competitive advantage and a high degree of confidence that we can create meaningful shareholder value over the next 5 to 10 years. There are other opportunities that we have across the group at earlier stages of development, and I'd hope to share more about these in the future. If you reflect the way that Wesfarmers has created value in the past, it has very much been through investing for the long-term and building businesses. And this is evident through the expansion of activities in our WesCEF division and even the development of the Bunnings business over decades. Now I personally get more excited about these opportunities, and I do some large-scale and expensive M&A. Now there's been an enormous amount of work in recent recent years that's really set the foundation for investment in these areas. And I'll let our divisional managing directors talk more to them in their presentations. And then moving on to the third renewed priority, which is accelerating the pace of continuous improvement. As I said, last year, we learned a lot about how quickly Wesfarmers can move when we have to. Now our business model, as I said, I think, is a key source of competitive advantage. So when COVID hit, our divisional leaders, Mike, Ian Bailey, Sarah, Ian Hansen and Tim were able to focus all of their efforts on delivering the significant organizational change necessary to meet the changing needs of customers their teams and suppliers. And I could not be more proud of their response and the speed at which they mobilize their fantastic teams. Meanwhile, the corporate office ensured they had the support they required, the capital, the specialist advice, coordination of engagement with government and regulators and additional personnel when required. Now the areas that are top of mind for us when we focus on driving change and improvement really relate to these 3 areas of customer experience, operational excellence and sustainability. And once again, I won't go into detail on these because they'll be covered by our managing directors. But the point I'd like to make is that maintaining the pace of execution and focus on continuous improvement cannot happen without a couple of things. Firstly, providing support to our teams to deliver on this change. And this means giving them the tools and resources they need and respecting the safety, health and well-being of our team members that are at the front line of this change. And then secondly, respecting that not everything goes to plan when you try and innovate and change at pace. This means that mistakes will happen. This is where our key values at Wesfarmers of openness and accountability are so crucial. That is calling out and owning when things don't go to plan, learning and adjusting quickly. And to steal a quote because there is no effort without error. Now I'm sure you'll appreciate that this message I'm giving is probably more directed to our 100,000 team members than those of you sitting in the room here in Fullerton, but it is an important message. So then finally, looking forward, so the Australian economic recovery and employment growth that we've seen continues to lead the world. And I think there are a number of reasons to be positive about the outlook for household income and business activity. However, in the shorter term, there remains significant risks and uncertainties, the potential for future lockdowns, the speed of community vaccination, further cover mutations, and also, as we've seen, the risk of punitive taxes and regulations that may dampen job creation and investment. But the group's portfolio of cash-generative businesses remains well placed to deliver satisfactory returns over the long term under a range of future scenarios. Now while our future priorities signal the beginning of what we see as the next chapter of long-term value creation at Wesfarmers, we will continue to deliver growth through further enhancing our digital capabilities and leveraging our valuable store networks, meeting the changing needs of customers and continually putting -- continually providing better in-store experiences and expanding our addressable markets in ways that make sense for our customers. Also increasing the production and processing capabilities at our industrial businesses and importantly, attracting and retaining world-class talent. So on that note, I'll now hand over to Anthony Gianotti. And after Anthony's presentation, we'll take some questions.
Anthony Gianotti
executiveOkay. Thanks, Rob, and good morning, everyone. It's great to be here in person. I want to take the opportunity today to give a brief overview of our approach to capital allocation and in the context of some of our key areas of investment as well as give an update on the group's cash flows and how we are thinking about our balance sheet position. Before I move on to this, I want to start on Slide 15 and provide a brief update on our -- sorry, on recent trading performance. As Rob's emphasized throughout his session, Wesfarmers has always taken a long-term perspective in managing our businesses. I think this has been particularly relevant as we've managed through the volatility of the COVID period. It has allowed our teams to maintain their focus on providing safe and trusted shopping and working environments while taking advantage of opportunities to deliver even stronger value and convenience to our customers. As you begin to cycle the impacts of COVID-19 in the prior year, recent monthly growth results across our retail businesses have been quite volatile. While not as significant as the interruptions in 2020, the restrictions over recent months include -- sorry, over recent months, including the current lockdown in Victoria, are creating additional volatility to trading results. Customer demand has remained resilient, but year-on-year growth in some divisions has been negative in those months where we saw unusually elevated sales activity in the prior year. Pleasingly, on a 2-year basis, all of the retail businesses have continued to record strong sales growth. As expected, online sales have moderated as customer traffic to stores has increased. And there has been fewer restrictions during -- fewer restrictions, sorry, in-store capacity, which has caused a significant shift to online channels during periods of peak COVID lockdown in the prior year. As a result, online penetration rates have declined from those that we reported at the half year, but they remain well above levels -- pre-COVID levels. Finally, in our industrial businesses, we've been pleased with the continuation of strong operating performances and good trading results across both businesses. Turning now to Slide 16. Talking a bit about our approach to delivering satisfactory returns. Consistent with our primary objective, we remain focused on providing a satisfactory return to our shareholders over the long term. From a financial perspective, the core elements to ensuring that we can continue to achieve our objective is through a focus on 2 core principles. The first is to ensure that we continue to deliver long-term earnings growth and strong cash flow generation from our existing businesses. And the second and importantly, is by maintaining an appropriately strong and flexible balance sheet to continue to support the investment in these businesses. These points of focus have been consistent for some time and is supported by strong commercial capabilities across our operating divisions as well as through our corporate office functions, including our business development team that work very closely with our divisions on evaluating investment opportunities. Across the portfolio, we will continue to invest for long-term growth in earnings and cash flows and apply an approach to investment decisions that is flexible, opportunistic and, of course, disciplined. The strong balance sheet allows us to support the long-term growth of our businesses, while also enabling the group to be flexible and opportunistic when value-accretive opportunities arise. As we've said over the past 18 months, maintaining a strong balance sheet has also provided the group with the capacity to manage the increased volatility and uncertainty associated with COVID-19, whilst at the same time investing significantly to support the long-term growth of our divisions. It's worth reiterating that despite the strength of our balance sheet, our capital allocation decisions are independent of our financing decisions. This means that we are no more likely to pursue investment opportunities just because we have a strong balance sheet nor is it less like -- we less likely to invest when the opposite is true. Turning now to group cash flow generation. We're really pleased to maintain a portfolio of highly cash-generative businesses that are delivering strong returns on our shareholders' capital. As Rob mentioned earlier, we've also taken a number of actions over the past few years to address some key areas of underperformance and taken steps to position the portfolio for growth. And we are confident that these steps, combined with the strength of the current portfolio, will support good long-term earnings growth and cash generation for the group. The group's current businesses have delivered, on average, just over 100% cash generation over the past few years. As illustrated on the chart on the right, divisional cash generation was amplified in 2020 due to a favorable but temporary working capital inflow, reflecting the impact of COVID on the closing inventory and payables balances across our retail businesses. In the 2021 financial year, we've seen an ongoing normalization of this working capital position, which is expected to result in a lower level of divisional cash generation for the full year. Despite increased trading volatility due to COVID, our businesses have continued to focus on maintaining good working capital disciplines. Having said that, our businesses have had to adapt their approach to inventory management by holding higher stock weights to accommodate demand fluctuations and prioritize stock availability. And you will have seen this through the targeted investment in Kmart to increase stock weights across everyday items to improve availability. Turning now to Slide 18. As we highlighted before, our approach to investment is focused on strengthening our core businesses and driving long-term returns. This includes all types of investments we make, whether that be CapEx or OpEx in nature. Our group maintains strong capital allocation disciplines, including the development of robust business cases to support each investment. As many of you will be aware, we also look at ESG considerations and risk when evaluating our investments, and we apply our shadow carbon price in decision-making processes where that's relevant. Since 2016, we have invested over $2.8 billion of growth CapEx across the group, which includes the acquisitions of Kidman, Catch, Geeks2U and Adelaide Tools as well as significant investment directed at growing our retail store network particularly in Bunnings and Kmart, which have consistently rolled out new stores and executed store refurbishment programs. In addition to our more traditional investments in recent years, we've accelerated our investment in data and digital across the group. In 2020 alone, we spent over $200 million on data and digital initiatives, including both the CapEx spend for projects such as the replatforming of our websites, as well as wide range of other OpEx investments. This spend has increased in FY '21, and we expect it to again grow in FY '22 as all divisions continue to step up their digital investment. While recent years have included a significant level of CapEx as we establish digital infrastructure systems and platforms, it is worth noting that an increasing proportion of our investment will be OpEx rather than CapEx in nature. This includes the growth in subscription-based software services as well as the OpEx investment in teams and capabilities as we continue to leverage the digital assets that we have built over the years. As Rob mentioned earlier, we also expect to invest around $100 million of capital and operating expenditure to support our digital ecosystem initiatives. The spend on these initiatives is incremental to the investment across the group's other data and digital projects. For the 2021 financial year, we expect net capital expenditure for the group to be between $650 million and $700 million, inclusive of store conversions in Kmart Group our continued investment in data and digital projects, as well as capital expenditure associated with the Mt Holland lithium project. Moving now to our balance sheet and debt management on Slide 19. As I've already mentioned, one of the key strengths of the Wesfarmers' approach to capital management is maintaining an appropriately strong balance sheet, which gives us the group -- sorry, gives the group the flexibility to invest for long-term growth in times of uncertainty. At the end of the half, the group recorded a net cash position of around $870 million, and we continue to maintain stable credit ratings with both S&P and Moody's. Over the years, we have access diverse funding markets and have well-established issuance capacity across European, U.S. and domestic bond markets, and we also manage our risk by limiting debt maturities in any given year. Our 2 current European bonds, which will mature in October this year and in August 2022, representing a total of around $1.6 billion. The maturity of these bonds will provide us with the opportunity to lower our borrowing costs, given the higher cost nature of these long-term bonds relative to current market rates. Our finance costs, excluding lease liabilities for this financial year are expected to fall further to between $115 million and $125 million for the year, reflecting the lower average debt balances through the year. We continue to manage our lease portfolio to balance network flexibility with security of tenure and maintain our focus on lease-adjusted return on capital as a key metric for making property decisions. Our average remaining lease tenure reduced to 4.7 years during the first half, which was supported by the recent store closures and conversions within target. Overall, we are pleased with the strength of our balance sheet which provides flexibility to respond to the uncertainty associated with COVID, whilst at the same time, allowing us to accelerate investment across the group, including our investment in data and digital and ecosystem initiatives. As we mentioned at the first half results, to the extent that we have capital that is surplus to these requirements, then we will continue to assess opportunities to return it to shareholders in a tax effective way. Finally, to shareholder distributions. The group's ability to generate strong free cash flows has supported significant shareholder distributions in recent years. And in fact, this has resulted in Wesfarmers distributing over $14 billion of fully franked cash distributions since 2016. Our dividend policy remains unchanged with our approach to maximize the value of franking credits to our shareholders whilst having regard to current year earnings, credit metrics and forecast cash flow requirements. And this has typically resulted in Wesfarmers maintaining a payout ratio of between 85% to 90% historically. In summary, our strong balance sheet and our approach to investment and capital management is deeply aligned with creating long-term value for our shareholders and importantly, provides us with the flexibility to continue to invest during times of significant volatility and market disruption. We will continue to look for opportunities to lower our cost of funding and rightsize our balance sheet in a manner that maximizes long-term returns to our shareholders. Thank you. And with that, Rob and I would be happy to take any of your questions.
Unknown Executive
executiveThanks, everyone. [Operator Instructions] Rob, the first question comes online from Grant Saligari at Crédit Suisse, who says, could you please expand on your comment on Slide 13 where you say increasing production and processing capabilities in the Industrials business? Does this mean you will be indicating new products beyond lithium? Or does the comment refer to potential capacity expansions in one of the existing products?
Robert Scott
executiveThanks for the question, Grant. So the comment largely relates to the very significant investment we're making in lithium hydroxide, which, when you look at the size of the investment and what that does to the broader processing production capabilities at Kwinana, is a very significant step-change investment for the division. There are also other opportunities that I'll let Ian talk to later that are more just incremental investment opportunities within the existing complex. I'm not signaling any kind of broader step-out opportunities, albeit we're always evaluating opportunities over time, but I wouldn't say that any broader step-out production opportunities are imminent.
Bryan Raymond
analystRob, Bryan from Citi. Just on the $100 million of incremental digital investment. You highlighted that's increasingly more OpEx. But I'm just interested in which businesses you expect to see this really come through? And is this something that we should expect to continue to step up year after? You talked about '22, but even beyond that?
Robert Scott
executiveYes, Bryan. So look, a lot of that cost is very much building out the capability. Now over time, we're quite confident that we'll get a good payback on that. But there is some foundational investment that is required. That foundational investment initially will relate to team and personnel. It will also relate to technology spend. A lot of that relates to the systems we're developing the various interfaces to improve the digital experience for customers shopping across our various brands and some of the additional functionality we're looking to build in there. I would say that the expenditure -- and the reason why we're calling this out is that there's initially a degree of setup expenditure, over time, we'd expect it to pay back for itself. But over the next year or so, I'd expect that a reasonable proportion of that will hold centrally as part of our overhead costs. And then the rest of it will flow through within our divisions. So it won't be material in terms of the impact on any one division, but it would flow through to the P&Ls of all of our divisions to some degree.
Bryan Raymond
analystOkay. And then maybe just a quick follow-up just on how you're feeling about flybuys and the way that's being utilized at the moment in terms of data is such a battleground at the moment. Do you think current structure as a JV and the investment coming from both parties is sort of adequate? And how much -- is that $100 million really talking about flybys as well?
Robert Scott
executiveWell, look, we think that we've made some good progress with our partner, Coles and flybuys, over the last year. If I think about what we've done within flybuys is the team have launched a number of new business opportunities, the unpacked digital audiences' initiative. There's been a number of other initiatives that the team have launched. But importantly, for our businesses, we've introduced Catch to the program. So it's a new partner for the program. We've also built a much stronger engagement with Kmart and Target in terms of how they utilize the program. So I think the program is in much better shape than it was going back a year ago from our point of view. But as you rightly say, it's a very fast-moving area. And we're keen to continue to work with Coles and flybuys to look at ways in which we can continue to innovate and evolve the program to deliver more value to members and more value to our businesses.
Michael Simotas
analystIt's Michael Simotas from Jefferies. I just wanted to pick up on a couple of the points around capital allocation. The first one around maintaining a flexible balance sheet to deal with volatility as well as be opportunistic. If I look at the capital structure right now, you've really got enough capacity to pursue a very large company transforming inorganic transaction. Do you need to maintain that sort of flexibility? Or is this something that if the opportunity doesn't arise, you'd look to return capital? And then to your point around capital not being rationed and effectively unlimited, you could always access that capital again.
Anthony Gianotti
executiveYes. Thanks, Michael. It's a good question. I think certainly, leading into COVID, I guess, none of us knew what -- quite what to expect. And I think we were preparing for the worst -- hoping for the best but preparing for the worst. And so I think we certainly strengthened our balance sheet through that period. And it was the right thing to do. So we will continue to maintain some flexibility in our balance sheet. We've highlighted that we are looking to right size our balance sheet. The question is how do we actually do that, and what's the best way. If we are looking to get capital back to shareholders, what's the best way of doing that. And as I've said before, we want to do that in the most tax-effective way we can. You're probably aware that we don't carry a lot of surplus franking credits. We tend to pay out franking credits to our shareholders, which has obviously flowed through in our high payout ratio over the years, which we've maintained. So I think we continue to evaluate options for rightsizing the balance sheet and getting capital back to shareholders.
Michael Simotas
analystYes. Okay. And then just the second one. When you look to allocate capital, do you think about diversification across various industry verticals? Obviously, after exiting Coles, you're less exposed to retail, but still heavily overweight retail. Just sort of look at the long-term opportunities, lithium is a good opportunity, but relatively small compared to the retail exposure that you've got.
Robert Scott
executiveWe don't necessarily think of diversification for the sake of diversification in investment decisions, we're more focused on absolute returns. But we do have regard to the risk return characteristics of an asset that we look to invest in and how that would or could impact the overall risk return characteristics of the Wesfarmers group. We think that we've got a phenomenal mix of businesses that represent both -- quite a unique balance between defensiveness, high cash generation, but also good growth perspectives. So when we think about capital allocation and particularly some of the larger capital allocation decisions, we do reflect on, well, what would that do to the overall risk return characteristics of the Wesfarmers group. But we're primarily focused on absolute returns rather than setting up to diversify for the sake of diversifying.
Ben Gilbert
analystRobert, it's Ben from Jarden. You talked, Robert, about price being one of the most important things is online, but there's not really any mention, I think, through the presentation today with exception, something that came under our supply chain. And you've obviously got some pretty grand ambitions around pushing the marketplace. How are you thinking about supply chain and capabilities? And from a capital perspective, there's obviously some pretty significant costs that go with that. So should we be expecting to see a step-up in investment around supply chain across Bunnings and the group more broadly over the next few years?
Robert Scott
executiveBen, you're absolutely right. Supply chain is a critical element of not just the e-commerce capability, but also to our broader growth aspirations across the retail businesses. I did call supply chain out as one of those areas of focus in terms of our desire to accelerate the pace of development. I deliberately didn't cover that because I know that our retail MDs will. So there's a -- we have signaled that there's a lot of investment required to build out the Catch supply chain capabilities. The supply chain investment and evolution going on in all of our retail businesses, but it's probably worth focusing on each one in isolation. The -- with -- I think an important point to note is that outside of Catch, which is obviously a pure online retailer, we still see our store networks as being a key source of competitive advantage for e-commerce. And if you look at trends around the world, you'll see that some of the strongest e-commerce providers are really leveraging the fact that they have stores located very closely to customers and leveraging those stores for e-commerce delivery. There will still always be some degree of centralized fulfillment that is required, particularly when you're trying to tap into a much broader range over and above what you can offer within store. So that doesn't necessarily require a lot of big CapEx to support, but it does put greater pressure on availability, on digitization of your supply chain. And I know that Ian will talk a bit about that in the context of what they're doing in Kmart.
Ben Gilbert
analystWould you think about sharing that across the group? Because if you look at some of these big centralized shared, you can be spending many hundreds of millions, even billions of dollars when you put land and everything into it. Is there a case to have some shared services around centralized distribution dropship? You look at what Bunnings is doing in the marketplace, you obviously got Catch marketplace. Did you think about that? Or is that somewhere you wouldn't want to blur the lines, I suppose?
Robert Scott
executiveThere's potentially areas where there are opportunities, but I think it would be a mistake to try and operate too deeply an integrated supply chain. I think you lose a lot of flexibility. But for example, and as Ian will talk about, if you think -- if you look at what we're doing within Catch at the moment, you can now buy all of -- virtually all of Target's product on Catch, and you can also buy a number of exclusive Anko Kmart products on Catch. So as we build out the Catch capability, they can play a fulfillment role for some of our businesses on some of the faster-moving lines. And then I guess there's the broader issue of extending range and dealing with slow-moving items, potential for synergies. But I wouldn't signal any deep integration of supply chain. I think the downside would outweigh the benefits.
Ben Gilbert
analystAnd just final one for me, following up from Mark's question just around M&A and how you're thinking about it. Just interested over the last sort of 6 to 12 months when you've been sitting around the boardroom, always been focused on getting product to customers, keeping staff safe, keeping customers safe. To what extent has that maybe you sort of pushed out having a sort of robust discussions around M&A? And you starting to think about a lot more about that now because a lot of corporates are saying that they're actually starting to revisit now that they haven't had the chance for the last 6 to 12 months.
Robert Scott
executiveFrom our point of view, it hasn't really -- our activity levels haven't changed at all over the last couple of years. We're always very active in terms of evaluating opportunities. As I -- if I reflect back on the last 3 years and looking at what I just presented, I don't look back on the last 3 years with any sense of regret that we've missed out any major M&A transactions. And in fact, I'm really pleased that we've been quite disciplined in terms of how we've gone about investing through acquisitions and through further capital investment. And as I noted there, I think we've built out through a lot of hard work, some really interesting growth platforms that enable us to invest capital to build businesses over time. And the great thing about this is that we're not paying an enormous amount of goodwill. We're not paying someone else for the privilege. Where we're getting the returns on the capital that we're investing.
Unknown Executive
executiveRob, Anthony, I have a question from David Errington at Bank of America. He says I understand Wesfarmers' focus on long-term shareholder value, but it becomes clouded when there are perceptions that short-term shareholder value has to be lowered to achieve returns in the longer term. His question is, does there have to be an obvious conflict or trade-off between long-term value and short-term value in these times of disruption and fast-changing markets, long-term value focus can be considered more risky?
Robert Scott
executiveYes. I think, David, that's a really good question. I'd answer it 2 ways. First of all, no, I don't think that you necessarily need to make a major sacrifice to your short-term returns in order to pursue long-term returns. And sometimes, I guess, if you're making really big bets for the long term, there can be a risk inherent there. I guess the way I think about that is that what we're finding today is we are adopting a far more agile approach to development. So if I think about the work that we're doing within Catch, the incremental investment and the work we're doing within Catch, the work I talked about in the ecosystem, we are rapidly iterating, adopting a highly agile approach there. But the reality is that the investment, I think the size of the prize for us is over a 5 to 10-year period. So the return profile is going to take time to flow those benefits through. I also think that you need to be careful about making really, really big bets, given the inherent risks of how much industries are changing and so forth. So if you go back to that slide where I was talking about investing for long-term value creation over a 5 to 10 year horizon, you'll see that we're not betting the farm on any of these, right? The investment in lithium hydroxide, I think, is a very measured investment where we have some deep capabilities, a really strong partner. Clearly, if our opportunity was to enhance returns over the next 2 years, we wouldn't do this investment because it will take 2 to 3 years to build. But over a 5 to 10-year period, it should pay back the same with the work on Catch. The same, you could argue with Bunnings. The work that Bunnings is doing, building out its commercial and trade capabilities, the initial steps with Adelaide Tools, Beaumont Tiles, I think, are really interesting opportunities if we only sought to maximize returns over the next 2 years, we wouldn't worry about it. But when you think about what we could achieve over 5 to 10 years, then I think there are some interesting opportunities.
Andrew McLennan
analystRob and Anthony, it's Andrew McLennan from Goldman. Just wondering, obviously, the divisional heads will speak to this type of question later. But just from a general perspective, and notwithstanding, Anthony, what you've already said on working capital normalizing this financial year, but can you just talk about how supply constraints have been a factor and how they're being managed and also how inflation due to potentially that supply constraint has been managed by the business and whether or not it's going to make an impact in areas like your working capital?
Robert Scott
executiveThanks, Andrew. And as you said, our MDs will talk more about it because when -- I guess when we talk about any inflationary factors or supply constraints, they do tend to be quite category-specific, very much, I'd say, COIVD-induced. When I look across our businesses, the obvious areas where we have seen some inflationary pressures has been ocean freight, particularly on the container side. Now that is just simply a function of the fact that we've seen enormous dislocation, disruption to global shipping lines as a result of the wild swings of demand brought about by COVID. So I understand, and there's also been various port disruptions and COVID disruptions. So I'd see those as more short- to medium-term impacts rather than any overall structural change. We've seen some inflation flow through in categories such as timber, some raw material increases in areas like cotton that Ian and Mike can both talk to. But these are more category-specific areas. They're not issues that are across the board. So what we're doing across our business is we have a lot of capacity to try and absorb those costs. I think what's been really pleasing across our businesses is that we have kept our prices down, notwithstanding some of these inflationary pressures. We may not have achieved the financial benefit from doing that in the last 6 to 12 months, but customers do remember that. And customers do understand value very deeply. So I would hope over time that, that will start to benefit us.
Unknown Executive
executiveThanks, Rob and Anthony. If there are no further questions in the room, we might just take a 5-minute break and wait for Mike Schneider to join us from Bunnings.
Robert Scott
executiveThanks very much, everyone.
Anthony Gianotti
executiveThanks. [Break]
Unknown Executive
executiveThanks, everyone. If you take your seat, we have Michael Schneider ready to go from Bunnings.
Michael Schneider
executiveAll right. I think I can see from the camera that's set up that most people are sat down. So thanks, Rob, and thanks, Anthony. Good morning, everyone. I'm so sorry that I can't be with you in person today. But I am really looking forward to sharing our plans with you on continuing to grow and evolve the Bunnings business. And today, I'm joined by our Director of Finance, Justin Williams, who is with you in Sydney, and he'll also assist with answering any questions at the end of this presentation. So we'll turn to Slide 23. The thing we've always been conscious of at Bunnings is the need and importance of focusing on long-term sustainable growth and financial performance. This focus informs so much about the strategic choices we make. And as always, we are focused on disciplined execution of our strategies around price, range and the experience our customers have with us. This ensures that we're making the right strategic choices and investments for our team, our customers and shareholders. Turning to Slide 24. It's clear that the market in which we operate continues to evolve over time. Looking over the last 4-or-so decades, the changes in the way our customers have lived in their homes or grown their businesses have changed significantly, and that's been reflected in the evolution of our business. However, the thing that's remained core at Bunnings is growing with our customers, making sure we're relevant, engaged and connected with them whenever they choose to shop, supporting their lifestyles and improvement of their homes. And equally, it's been about supporting small businesses, trades and builders out in the field through our commercial business. With over 1 million trades and small businesses in our trade account ecosystem, we understand the important role we play in the domestic economy, supplying to these trades and organizations. And when you reflect on the last 15-or-so months, at no time in recent memory have our homes been as important as they are today. Our customers have spent more time in their homes than ever before. For many, it's been the safest place to be, a place where they've worked, learned and lived. For many, it's also meant it's either started or rekindled a love of DIY and inspired them to take on new and varied projects, all with a whole new range of skills. Turning to Slide 25. As you can see, the market remains incredibly competitive, and we've seen this intensify over the last few years with a variety of formats competing. Everything from category specialists through to mass merchants, not to mention pure-play online retailers. Beyond this, there's multiple drivers at play, including disposable income within the household, the housing and renovation markets and at times, even the weather. The COVID-19 border closures and government housing incentives have seen Australian spending more in the domestic economy on home improvement, renovations and new housing. And whilst these elevated levels of demand won't last forever, we do believe that a lasting impact over the importance of the home in the consciousness of Australians, and New Zealand customers have, of course, been very similar. Turning to Slide 26. Our strategic agenda is clear, disciplined and focused, guiding how we're evolving and growing our business. Building the best team is all about strengthening our culture, investing in the skills we need now and for the future as well as looking after our team's safety and well-being. Our strategic pillars of price, range and experience remain as important as ever, and we continually search for ways to drive an even stronger offer for both our consumer and commercial customers. Our focus on and investment in data and digital is designed to better enable customer engagement and business efficiency through the development and expansion of our technology platforms. Our commercial strategy is all about accelerating growth in this part of our business, providing greater value, service and convenience to builders, organizations and the trades, which means we're working hard to earn the right to be chosen more often to service more of their business. Of course, underpinning everything we do is staying true to who we are and making a positive difference to our team, customers and suppliers as well as to the communities where we live and work and to the environment itself. And despite the challenges of operating in a global pandemic, we've executed strongly against our agenda, and I'd now like to take you through how our strategic agenda comes to life in shaping our plans for the next 12 months. We'll turn now to Slide 27. What's clear to us is we can only deliver for our customers if we have the best team. Central to this is that every one of our team members goes home safely every day. Safety data and insights, along with simplified reporting, are helping to further improve safety behaviors, and we continue to pilot, test and report on new measures to help our team understand and lead safety performance. Within our safety agenda, we have a significant and continuing focus on the physical and mental well-being of all our team with increased resources to support them during what has from a well-being point of view in a very challenging period. Importantly, we recently completed the rollout of 470 new counterbalanced forklifts to 355 sites in Australia and New Zealand, representing a $30 million investment in the safety of our team when they're moving products around in and around our sites. And of course, with COVID-related issues continuing to occur, our commitment to ensuring all COVID safety measures are in place remains top of mind to ensure the safety of our team and customers. Turning to Slide 28. Over the last year or so, we've been incredibly fortunate to have had thousands of talented people, many with incredible experience from across a broad range of industries join the Bunnings business. We're continuing to recruit a diverse team with the right skills, capabilities and background. One of the reasons our team choose to stay and build great careers is our unique culture. Our permanent team member retention rate at close to 90% is industry-leading and a significant cost of doing business benefit to us. We're focused on maintaining and further strengthening our team engagement and culture, helping our team develop and grow really matters, and we're delivering more training that is relevant to our team's roles across multiple channels. With a really good mix of hands on, virtual and face-to-face learning. Of course, making it easy as possible for our team to do their jobs is a priority. We're delivering technology and systems to do this. And examples of this include providing more Zebra handheld units, push-to-talk communication devices and improved apps to help team members locate and order inventory. Launching Workday, a one-stop shop for all teams HR needs has been well received and it's a good example of our broad focus on technology and enablement right across the business. Turning to Slide 29. We know delivering everyday low prices remains critical to earning trust and loyalty with our customers. Our team is constantly sourcing the lowest cost of goods possible, so we can reinvest in price. Behind the scenes, we have a relentless focus on removing unnecessary cost and complexity in the business, doing things more efficiently to support this investment in low prices. And we're always looking at how we can evolve our supply chain to support changes in customer preferences which allows us to generate greater volumes and scale to support our focus on low-cost and low prices. A good example of this is our upcoming trial of a rapid fulfillment center in the western suburbs of Melbourne to test and learn around more efficient online fulfillment for our customers. The site will also trial the central dispatch of items customers purchase in-store but decide to have home delivered. With expected benefits to include removing tasks from stores, freeing up space and reducing manual handling for our team. Overall, our supply chain model, along with support from our suppliers, has served us really well during the pandemic, handling unprecedented volumes and helping us to remain in stock for our customers. And as our business grows, we'll continue to invest to optimize efficiency for us and our suppliers. Turning to Slide 30. For all our customers, we continue to drive a relevant winning offer and looking what our customers need to get the job done. We're developing our product ranges in line with evolving customer needs and the latest product innovations, pretty much everything from the front gate to the back fence. Our focus is ensuring we have a true ranging diamond, entry good, better and best, introducing products in line with customer aspirations and needs, and we're upping our focus on stylish on trend products. Recognizing our customers' desire not only to access essential products for home repair or maintenance, but also to be inspired to undertake more diverse projects from the traditional back deck or garden to room makes makeovers or upcycling furniture. It's so important that products are in stock and available for our customers. So ensuring our inventory count are accurate and product flows through our supply chain efficiently is very important. To support this, we're continuing to invest in technology to optimize inventory and supply chain management, including order and delivery management systems as well as improved space planning technology. Our team is continuously reviewing how we display our products so we can get the best out of our store space and enhance the shopping experience for our customers through a more intuitive set of department adjacencies. And you can see an example of this on this slide where we've located all the products a customer needs to move their home business in 1 aisle. This space optimization work is enabling us to introduce inspiring new store layouts. Installing new showroom experiences in stores to provide customers with greater DIY inspiration for both inside the home and around the garden and making it easy for our customers to visualize projects and shop across the range, challenging our own ways of laying out stores to enhance the experience for our customers while retaining our unique warehouse look and feel. Turning to Slide 31. Today, our customers can experience our service through multiple platforms and channels. Spanning our physical and digital environments. This can be in store, online, in home or on-site and no matter which channel a customer chooses we want to be the easiest to shop with. Of course, this all starts with the product. We want to have a winning offer that showcases the widest range and best assortment of products for our customers. We aim to select these relevant to our customer needs, be they DIYs and renters, traders, builders or organizations, and through a variety of touch points that offer customers choice in when and how they serve. So when they get it and where they want it, is in line with their expectations. And of course, it needs a communications approach that includes communicating broadly and also individually in a personalized way. And when in store, we want our team members to spend more of their time with our customers to help them with the advice and materials they need. Turning now to Slide 32. At our last Strategy Day in June 2019, I spoke about the growing role of digital in improving customer experience and giving us a richer set of customer insights. And since then, we've rapidly accelerated our digital agenda and capabilities. Capturing the data our customers share with us is helping us to gain a more complete picture of our customers' preferences, and this remains a priority. To support this, we're increasing the ways that customer information is captured to personalize their experience, some of which you heard Rob speak about earlier. Beyond this, we continue to upgrade our core technology platforms. In April, we launched our new retail website in Australia and New Zealand, improving the look, feel and navigation for customers with our new trade website platform to follow in the next financial year. Pleasingly, we're also bringing in a new enterprise data platform that will help us analyze data and provide a new level of insight. Our technology, digital and analytics teams, who've done such amazing work in a short period of time, continue to grow, and we're using this talent and technology to understand areas where we can improve customer experience, drive operational efficiencies across all channels as well as make smarter business decisions. Turning to Slide 33. Our commercial business continues to be a significant growth opportunity. We take a segmented approach to the market, with our 3 primary commercial customer groups and regardless of the segment, we ensure we use a mix of leading brands and channels to serve our customers. Our builders are generally engaged in substantial private or residential construction. They have multiple employees and contractors, and we're working to better support them from the moment they receive their building plans. This means we're looking at much more of the whole of bill, helping our build of planned projects, making it easy to select the materials they need for the job and getting them to site at exactly the time that they need it. For organizations, it's about creating a partnership to help deliver a service or source relevant products. When we talk about organizations, we meant education providers, hospitality, government services and the rural sector. And this is a huge part of the economy. In this space, we're expanding our expertise to help these organizations carry out services like home modifications for older people or those with the disability. It means we can also offer organizations with multiple sites, for example, schools, access to specially curated ranges of products. At the core of our commercial customer base, other trades, who is such an important customer group. The evolution of our trade business, as evidenced by growth in PowerPass account holders has shown we have become more and more engaged with them over time. Beyond this, our store locations and extended trading hours make us a very convenient choice. We're doing even more to make it really easy for tradees to choose us, and I'll provide more detail on that shortly. We'll turn now to Slide 34. We know our commercial customers are busy. They're managing complex projects, often with tight time frames. And while each of our customer segments are unique, they share core needs that we're acting to me. We're working to be the easiest to deal with in our stores, online or out on site, turning products and services into solutions that help businesses grow and run better, and we're working harder than ever to be more consistent and reliable, ensuring we're a partner that our customers can count on to service more of their business. Turning to Slide 35. For our trade customers, it starts by driving the basics heart. That means creating more convenience in-store throughout the experiences that our trade customers have. Examples of this include the rollout of the new trade desk design, self-checkouts and the load-and-go program, stocking more of the brands and products [ trade ] customers' need and having specialists in every store available to help them get the materials they need in-store or delivered at the time they need it. As with many parts of the business, investments in technology are underpinning our program here. We're making improvements to our trade website so it's fully transactable and integrated with our PowerPass app. The app itself will continue to evolve, so it's even easy to use and provide those using it with a more personalized experience. Behind the scenes, we're in the process of rolling out a new customer relationship management platform through salesforce, which will help provide our team with a deeper understanding of our customers, allowing for a stronger level of connection and engagement including putting everything our sales teams need to know about our customer relationships on their mobile devices. Turning to Slide 36. Making strategic acquisitions is one way we can deepen our relationship with our builders and our trade customers. As you know, we completed the acquisition of South Australian retailer, Adelaide Tools last year. Adelaide Tools range of power tools, power gardening and heavy machinery, along with the expert team are helping us cater to more of the products our specialist trade customers need. We're really pleased with the performance of the business and the local team, which continues to be led by Adam Peach. In late March, we opened a new format store in power field, South Australia. The store is trading well, and it's allowing us to test new concepts, layouts and products as well as giving us insights needed to expand further. And we'll open our first stores outside of Adelaide later this calendar year. These will be in Western Australia, where we see strong prospects for growth with a new brand that will be announced in the next few months. A stage rollout across Australia and New Zealand will follow over the next 12 to 18 months. Further, as we recently announced, Bunnings has entered into an agreement to acquire Australian hard services retailer Beaumont Tiles, subject to the satisfaction of several conditions, including regulatory approval. Beaumont Tiles operates in a large competitive category that has the opportunity for strong growth, and this acquisition would allow us to build on the success of the Beaumont Tales business and invest in its future growth. It's also a great opportunity to better address the needs of our builder customers and flooring trades as we help them with more of their build. Beaumont has a great leadership team in place and will be run as a separate and distinct business, much like Adelaide Tools. Turning to Slide 37. At the heart of who we are and how we think about our business is the understanding that we live it to. Our teams live, work and raise their families in local communities right across Australia and New Zealand. We work closely with our incredible suppliers and in doing so, support their businesses to grow and teams to work. On the other side, as a partner and supply to our commercial customers, doing the right things in the right ways is so important, and these connections to what makes Bunnings, Bunnings. The deep connections to our communities are loved by our team and are a key reason people join and stay with the organization. And whilst COVID-19 has had a significant impact on Bunnings community activities, with sausage sizzles, hands on activities and in-store fundraising paused to periods last year. We worked hard to find other ways to support our local communities. They include working with share the dignity in Australia. I got you back pack in New Zealand, and as always, I'm really proud of how our teams get behind local community and natural disaster relief. For example, following the East and Western Australian flyers, New South Wales floods where our New Zealand team are doing right now around Christ church. We're also currently supporting fight M&D for the third consecutive year, with [indiscernible] for sale in all Australian stores and trade centers. Pleasingly, with restrictions easing in most of the places we serve, many of our team are thrilled to be backed out in the community, supporting local projects and welcoming customers back for in-store activities as restrictions allow. Turning to Slide 38. This same sentiment carries into our thinking on the environment, where we've made clear commitments to reduce our carbon emissions, boost energy efficiency and reduce waste. We hear from our team and communities about how important this is to them, and we know our suppliers have similar views. Last year, we announced we transitioned to 100% renewable energy for our entire operations by 2025. Across our network, we have solar PV systems on 74 of our sites, with an aim to grow this to more than 100 by the end of the next financial year. In store, we have energy-efficient LED lighting. This is now a standard inclusion in all new store builds, and our existing Bunnings store network is being upgraded. Importantly, these activities and more will help us achieve our target of net zero scope 1 and 2 emissions by 2030. In partnership with our suppliers, we're also looking at ways to tackle waste and minimize total packaging, swapping more recycled materials and ensure necessary packaging is recyclable. Whilst we have some way to go, our goal is to reach 100% sustainable packaging by 2025. Turning to Slide 39, and drawing this presentation to a close, it's hard not to be incredibly excited and energized by what's happening in the business today as well as the many opportunities that are ahead of us. We're investing in our product range to ensure it's relevant, better presented with even better service experiences across multiple channels, and at the same time, working to deepen the relationship with our commercial customers. The acceleration of our digital and technology agenda will enable us to better understand and service our customers, be more efficient and reduce complexity in the business. But as I just mentioned, staying true to who we are with our focus on team community. Executed in a disciplined manner, it will allow us to continue to drive sustainable growth, creating long-term value for our shareholders. I'm now going to invite my Director of Finance, Justin Williams to join me, and we very much look forward to taking your questions. Thanks so much.
Richard Barwick
analystRichard Barwick from CLSA. With regards to Adelaide Tools, is this -- is Adelaide Tools more about the rolling out that format and what that can mean in terms -- what it can deliver in revenue or earnings? Or is it about the capabilities, the buying power and so on that you can then bring into the inside the normal or the traditional Bunnings business?
Michael Schneider
executiveIt's a great question, Richard. It's very much about growing back format. The challenge that we've always sort of understood from a Bunnings point of view is that there's certain brands and certain types of trades, it probably wouldn't consider Bunnings warehouses the most or Bunnings as the most appropriate place to purchase their tools, and we see a very strong segment-based approach or category-based approach to the way that some brands sort of operate. So for us, it will be about scaling Adelaide Tools and what we name it outside of South Australia into a network across Australia and New Zealand. It's probably going to be somewhere in the vicinity of 75-or-so stores in the medium term, so in the next sort of 3 to 5 years. But it's clearly an opportunity for us to deepen the connection with specialist trades in those categories and provide a differentiated service experience as well as offer them the brands and products that are important in the segments that they work. And many of those don't have a natural home within the product architecture of the Bunnings format.
Richard Barwick
analystOkay. And does the same sort of thing apply for Beaumont Tiles, when you -- again, when you're thinking about what it offers and then the number of stores?
Michael Schneider
executiveYes. So Beaumont Tiles has got a much bigger store network, well over 100 shops across Australia. For us, it's really the differentiated service experience and deepening the amount of the build that we're able to offer and work with our builder and trade customers on. We also know that we've got a really low penetration with the flooring trades. They don't sort of see the Bunnings format as being as relevant for them as the specialist trade. So that ability to operate offer, I should say, a differentiated service experience is very much a part of it. And we in the sort of work we've been doing, understand that that's something that we think builders will really value.
Richard Barwick
analystAnd then a clarification question. On your market sizing, I think it's on Slide 24. There you're talking about the interconnected home and lifestyle commercial. You got talking about the market size, $79 billion in Australia, $15 billion in New Zealand. Is that is that everything? Or is that where you actually calling, that's the commercial element to it? Just wondering what you're [indiscernible].
Michael Schneider
executiveThat's everything. It's everything, households as well as commercial.
Richard Barwick
analystSo that's what you see right now as your addressable market?
Michael Schneider
executiveYes.
Michael Simotas
analystIt's Michael Simotas from Jefferies. Can I just follow-on from that conversation around Adelaide Tools? If you look at you guys as well as a couple of the other bigger players, there are plans to put a lot of professional tool stores on the ground over the next 3 to 5 years across the industry. Stores seem to be doing quite well at the moment. Where do you think the sales will come from? Or where do you model the sales to come from? Or is it expansion in the market, obviously, bearing in mind that the cycle is pretty favorable as well at the moment?
Michael Schneider
executiveYes. It's a good question, Michael. I think the way we've sort of thought about the business for a long time is grow the market and grow the opportunities that present within the market. It's really clear there's a very strong demand across Australia for trades. And clearly, a lot of pressure on different markets actually get trades into that. So we're seeing a lot more being done at the sort of apprentice level to sort of grow employment within the sector. And I think that's one of the elements. And then it is really clear that across housing and construction, there is real demand. And whilst from a Bunnings trade point of view, we don't play in the heavy construction trade market. The trades that are actually working on those sites are very professional operators, and they're looking for the sort of products and brands that specialist trade players are able to offer, and we're able to do that through Adelaide Tools. So brands like Milwaukee and Festool and things like that, aren't brands we see as having a natural home in the Bunnings environment, but they are very much a natural home in the specialist environment, so participating strongly in that given there's strong demand in the existing environment. And clearly, a pipeline of talent coming through if you sort of think about trade premises going into trades. That's where we sort of see that growth coming from.
Michael Simotas
analystOkay. And then just a second question on that thematic. So you've done, I guess, 2 adjacencies in fairly quick succession professional tools and tiles. There are probably a number of other categories that probably fit in that bucket of the trades people not necessarily thinking Bunnings is the right place to buy that product, things like plumbing and electrical come to mind. Is this a strategy of Bunnings now to pursue these adjacencies? Or do you need to take stock of what you've got and then see how that goes and potentially pursue other opportunities down the track?
Michael Schneider
executiveYes. It's probably a little bit of both, Michael. I think we've said for quite a long time that we're always interested in categories where we're not able to service customers effectively through the Bunnings format. And we do recognize that whilst it has broad appeal, it's not as relevant in some places. And some product brands themselves don't necessarily see that the Bunnings format is the right place for their brand to be showcased or sold. So we'll continue to sort of look. Obviously, we've been doing quite a lot of work on the Adelaide Tools business. Our commercial team has done a great amount of work alongside the Adelaide Tools team in bringing Parafield to life, and that's a really good step in the right direction with a little bit more to do when we open the stores later this year or throughout the next financial year in the West. And similarly, we'll all sort of take the same considerations with Beaumont Tiles. And if there's sensible opportunities that present themselves, and they sort of fit the criteria that we're looking for. We get fantastic support from Rob and Anthony and the Wesfarmers Board. But yes, we'll just we'll sort of buy our time and if there's an opportunity to present itself, we might look at it. But we'll certainly be focusing on the 2 that we've got -- or the 1 we've got and the 1 that we hope to have subject to regulatory approval and a couple more steps in our own process.
Ben Gilbert
analystMike and Justin, it's Ben from Jarden. Just interested in just supply chain and also right-to-play categories. And if you look at what Home Depot done in the U.S., I know you guys sort of spent a lot of time looking at some of these players. They've increased their SKU count to sort of a million-odd -- when they look at drop ship, these sorts of things. And as this engineer comment, you've launched that rapid deployment center. How are you thinking about supply chain investment and increasing range and moving more aggressively into these right-to-play categories?
Michael Schneider
executiveYes. Thanks, Ben. I'll start with supply chain. So for me, the thing that's sort of occupied, I think is what happens as online penetration grows. I think we talked at the half about online penetration sort of peaking at just over 3% of revenue. It's dropped back down under 2% at present, but that is going to grow. It's going to flow the global trends. And I think one of the things that lockdowns of any sort of measure do is push people to look to different channels, and you will eventually get some more stick from things like that as well. And we recognize that once we're sort of getting up above 5% of revenue coming from our online channel, fulfilling from store becomes much less efficient than it is today. So what we're looking at in the western suburbs of Melbourne is and what's that going to look like? And it really is in a very Bunnings way, a test-and-learn environment. We're also looking, as I said in my presentation, at are there opportunities to improve efficiency in-store by having products at customers want to have home delivered big bulky products, kitchens, barbecues and things like that, they're purchasing in store, delivered to their home in a more efficient way. So that forms one part of our thinking. We do know that we've still got opportunities from back dock to shelf, if you like, in terms of in-store logistics, we received product on pallet. I touched on the $30 million investment in our forklifts. We want to get that product on to shelf as quickly as possible. So we're looking now with our partners, our supplier partners that is there something we can do a little bit further upstream to perhaps cross stock some of that product to bring it in perhaps on roll cages, derisk inside the store, having as many forklift moves as we currently have and getting stock on the shelf more quickly. We've got good experience in cross stock from the work we do in green life. And clearly, ports can be a challenge as well on what we're doing with containers. So we are looking at the whole supply chain and efficiency, but it's certainly early days because the model we've had has really stood the test of time. But given some of the volume increases we've seen, it has given us the opportunity to look at, in some ways, what a future state looks like and what we'll need to think about as we go forward there. So that's sort of where our thoughts are on supply chain. And hopefully, that's covered that off. On right to play, one of the big opportunities we've got and digital is going to do this is really let us get the whole range that our suppliers have online. So when you go into Bunnings store at the moment and you go to that blue special oils counter, you see hundreds of brochures sitting behind the counter. And each of those brochures has got hundreds, if not thousands, of products in them, that we currently don't have, either on our Bunnings website or even in our special orders range. So working with our suppliers to get those ranges offered will certainly increase the SKU count significantly. And then we'll continue to sort of look at what other partners are out there to widen and broaden that. The way we sort of think about right to play is that front gate back fence sort of mindset and more around -- in the main, what's sort of fixed into the home. So a good example of that is a letterbox is fixed to your home, but a caravan isn't, goes in and out. So we don't sort of see caravans as a range, but we clearly would see letterboxes as a range. But that will evolve, and that will change over time. And what's clear from the time I've been in our business is that 5 or 10 years from now, we'll be selling things we didn't think we were going to sell, some of which maybe haven't even been invented yet, but customer demand will sort of drive and inform our thinking on that offer going forward.
Ben Gilbert
analystSo just following up and final one for me. So just on that, do we need to be thinking about the next 12, 24 months, there's going to have to be some firmer news around some larger centralized distribution points to then support these that allows you to push that range and bring more products in. Because it seems like given the nature of the model historically, you probably need some bigger centralized sheds some automation demo of the cross dock, et cetera.
Michael Schneider
executiveYes. Look, I think certainly over the next 12, 24 months, we'll have more to say based on the things that we're doing now to sort of learn from it. So yes, I think it's certainly going to be a stay tuned, there's more to come down the track.
Unknown Executive
executiveMike, Justin, I have a question from David Errington, who says: At the first half, Mike, you mentioned you added 6,000 new team members. Are they permanent? And how hard are you finding it to obtain and keep quality team members?
Michael Schneider
executiveYes. Great question, David. We peaked in November 2020 at 55,000, and I'm reading from my cheat sheet on that. Then at the moment, we're about 53,500. So we do always have a natural peak over the Christmas period with additional casual team. We've been converting more and more of the people who joined us to permanent. And I've been blown away by the number of people who have come to us from many and varied industries, particularly out of leisure and hospitality and transport, who are wanting to stay and build great careers. And that's been really advantageous for us, particularly in our digital and analytics team. The capability and the choices of coming to a business where there's a lot going on in that space, but a business that's got a really great, progressive, engaged and inclusive culture means that the stickability, if you like, of people wanting to put down roots and grow is good. So yes, it's certainly very strong. And in fact, our permanent retentions improved from the mid-80s up towards that 90% that I referenced just before, so absolutely.
Ross Curran
analystIt's Ross Curran from Macquarie. Just wondering if you'd help us understand the -- your early experience at Adelaide Tools and customer retention. Has there been any pushback on the customers? Have you seen any customers drop off since it's been part of the broader-based farms group?
Michael Schneider
executiveNo. No. In fact, actually seeing new customers starting to come through. And what we've not yet done is fully integrate PowerPass. So PowerPass, in time, will become an accepted payment method at Adelaide Tools as we would anticipate it would with Beaumont subject to us being able to complete the acquisition. And that will probably give us a slightly different lens. But yes, certainly, customers have been pleased with the offer. I think Adam and the team have done a great job in continuing to sort of drive the existing store network in Adelaide, albeit a reasonably modest 1 really well, and we're certainly seeing lots of new customers coming and shopping us out of Parafield.
Ross Curran
analystAnd then secondly, can I just ask around, can you just help us understand the pricing strategy? So a lot of those raw ingredients, timber, you called out before, are seeing pretty sharp input cost increases. Can you help us understand how you're thinking around the ability to pass on to customer versus yourself? We're seeing a lot of inelasticity of demand in the U.S. around some others, but a lot more around others. So how do you think about it?
Michael Schneider
executiveYes. Look, the last thing we ever want to do is put our prices up. If we think about timber, we've probably got another 6 to 12 months of some challenge. If you sort of go back behind the mills, feedstock is in a really good space. But getting it through the mills and clearly, the strong demand is putting pressure on. We do a lot of work with our suppliers to look at ways that we can sort of offset costs through improved efficiencies in supply chain or volume purchases, which I touched on in my presentation. I think inevitably, you get to a point where the market itself is sort of defining where price is at. What we want to make sure is that the value proposition at Bunnings is the strongest in the market.
Ross Curran
analystI'll just push on that. Could we expect some gross margin pressure there over the next 12 months? Or are you making it back on volume?
Michael Schneider
executiveI think there's -- we always model gross margin going down, partly to sort of keep a really tight discipline on costs and partly recognition of just how competitive the market is. So we certainly focus on that. But volume is one offset. And as I touched on a couple of times in the presentation, there's a lot of things going on inside the business at the moment, which are really around reducing complexity and sort of pulling cost out. So any sort of gross margin pressure, we do everything we can to not have that sort of fall through to the bottom line. And in the scheme of the overall business, timber on its own is certainly not something that would have a material impact on us.
Bryan Raymond
analystIt's Bryan Raymond from Citi. Just on the presentation, I think there's a noticeable shift away from focus on the online opportunity. But I think last time you addressed the market, there was a big focus on that and now a bit more towards trade. I'd just be interested in a bit of an update on how you're seeing your online business, 12 or 18 months on from it being launched more broadly. How is penetration going and profitability and that side of the business, please?
Michael Schneider
executiveYes. Look, it's a good point you make, Bryan. I think in 2019, we were sort of at the starting line, trying to get where we needed to go. I think we've accelerated that, and the team have done an incredible job not only to launch our transactional website, but actually completely replatformed it as well and do that in the middle of a pandemic on time and on budget was a huge credit to the team. And it's still early days. It only about live in April, but now it's part of our business, right? So it's -- I guess, the way we sort of think about it is we move -- we want that to be as efficient as it can be and a great experience to our customers. But a lot of growth we're looking at coming out, as I touched on, from the commercial business, which obviously, you picked up on through the presentation. Revenue, as I said before, peaked in the first half at 3.1%, which was driven by the long lockdown in Victoria. That's back under 2% of revenue at the moment. We have a view that it will clearly grow over time. But from a profitability point of view or things like that, it's -- there's nothing in there that's concerning us at all. And the team are really doing a great job on getting product to customers' home. So they want to deliver or picked up in-store or dropped in the boot of their car through drive and collect and I was really interesting just in the last week here in Victoria, just how quickly the team could make that pivot and how well that's operating under what's quite a lot of pressure in this particular market.
Bryan Raymond
analystGreat. And so in terms of that getting to a bit more of a profitable position for you guys generally, if you're saying you're sort of not too worried about at the moment. But in order for that to become a bit less of a drag on margin. Do you think it's a scale game? Or is it an investment in your business that's going to make things more efficient on a unit basis?
Michael Schneider
executiveYes. Well -- yes, we certainly don't see it as a drag on margin. But if by any stretch of the origination, but what we are conscious of is that once it gets to a certain level of volume. There's a -- one of a better term, you end up with a bit of a distraction risk in your store because you got team members zipping around picking stock and they're being stopped by a customer or needing to help someone move something it will get efficiency lag there. So that's why we're starting to think about what can we do in a more centralized way, which is what the Western fulfillment center, which is what we're calling it for now, will do for us in Victoria in terms of providing a window into how -- is there another way to do this more efficiently based on the sort of products that we have the way customers are shopping and the sort of efficiency we can get from that. So yes, it's certainly test and learn, but no negatives at this stage.
Unknown Executive
executiveWe have a question from [ Brook Campbell-Crawford ], who says noted the earlier response to a question that some categories, for instance, tools, don't fit naturally within the Bunnings store format. What other categories would you look to penetrate through separate store networks either organically or through acquisition?
Michael Schneider
executiveYes. It's a good question, Brook. So it's not so much the product. It's more that some brands and brand owners choose to sort of channel manage, if you want, certain products. But we have interest right across that sort of broad-ranging lens. We're looking at -- and we're interested in, I should say, categories like electrical and plumbing, which I think one of your colleagues spoke to before, but that's more the back of wall, so what you don't see after the property is built. We're also interested in categories like appliances that are sort of fitted to the home. So we're not really thinking as much TVs and sound systems, but more in sort of fridges and dishwashers. We do have a small range of those, but clearly, there's opportunities to look for growth in those as we see our global peers do. So it is within that ranging lens. We're very focused on that. We're not sort of considering homewares or some of the soft for furnishings. So that's not what we'd sort of see in our purview. But in anything that is part of the build of a home from foundation through to final fit out. That's what we're interested in. I hope that answers the question.
Unknown Executive
executiveOkay. Thanks, Mike. Thanks, Justin. If there's no further questions in the room, we'll take a break for coffee and morning tea. And for those online, we'll be back shortly.
Michael Schneider
executiveThank you. [Break]
Ian Bailey
executiveOkay. Well, welcome back. It's time for us to get on to the Kmart Group part of the presentation. Well, first of all, good morning, everybody. I'm very much looking forward to sharing our thoughts on Kmart Group, and some of the unique assets that we have in each of the businesses as well as the way that we are bringing these together to create more value for our customers and for our shareholders. Now in a very, I guess, COVID-like presentation, you've got me in person, and then we've got a number of the team from Melbourne, who will be joining us via video. So we've got Richard Pearson from Target, Pete Sauerborn from Catch, who lead the Target and Catch businesses, respectively. And we've got Alex Paseka, the Kmart Group CFO, who will be joining me for questions on the way through. We'll run through a brief presentation on the various businesses, and then we'll have an opportunity for questions. We provided an extensive update on Kmart business at the strategic update in April. So the majority of the focus today, not surprisingly, will be on Catch and Target. Turning now to Slide 42. This slide demonstrates the significant scale of Kmart Group, which is a source of competitive advantage for all 3 businesses. Combined revenue in the last financial year was over $9.2 billion, with online sales of over $1.2 billion. We expect this to continue to grow as we complete the conversion of Target to Kmart stores, continue to improve store sales density across Kmart and Target and accelerate online sales across the 3 businesses. One advantage of this combined scale is the multiple customer touch points that we have, which help us continue to understand our customers better and create further opportunities to create more value for our customers. For example, customers now have the option to order online and collect at Kmart, Target or Catch products from the majority of our Kmart and Target Australian stores, providing convenience and faster and more economic fulfillment. Now we are completing this rollout in the coming months. Catch also plays an important role as an additional channel to market with the successful launch of Target on Catch marketplace last year, providing Target with the ability to acquire new customers that were previously not shopping either at Target stores or at target.com.au. Not only did Target quickly become the second largest marketplace seller on Catch, but the partnership was successful in generating incremental sales for both Catch and Target. Finally, with over 250 million transactions across the businesses, the ability to generate rich customer insights and offer an enhanced and personalized customer experience is greater than each of the businesses could achieve on their own. Turning now to Slide 43. The period of time since cover appeared has been an extraordinary one. And in Kmart Group, we have consistently focused on 3 things: firstly, being there for our customers, secondly, keep our customers and our team members safe; and third, focus on the long term. We have used this period of time to accelerate our strategic agenda and proactively invest in the future. The way we run the group is to ensure we have clear accountabilities across operational leadership teams for each business. We collaborate on shared initiatives where it makes sense for each business. And in a small number of areas, we make group decisions. Property is an excellent example of this, where Alex and I take accountability for those decisions. And this ensures we make the right commercial decisions for the group. Other areas are called out at the bottom of this slide. The main takeout is that there are dedicated teams at Kmart led by John Gualtieri, Target led by Richard Pearson and Catch led by Pete Sauerborn, who are 100% focused on the successful operation of their businesses. Turning now to Slide 44. Sustainability is important across the Kmart Group, and we are one of the highest volume retailers in the market. We sell a lot of products, and every product sold needs to be sourced from the earth made somewhere, transported and at the end of its product life disposed of. This equation is no different from any other retailer and the sustainability challenges, one faced by all. However, where we do differ is in the opportunity we have to do sustainability at scale, making it more effective and more affordable. We also see that if we can make this work, we can help lead the way for retail in Australia. And this is why we are working with the leading players globally to build and deliver our program. We have also recently committed to bringing forward our 100% renewal target through 2025, in line with a number of the other Wesfarmers businesses. Our full list of commitments right across the people and planet pillars of our program are available publicly on our website, and we're excited by both the momentum we've created in this space and the opportunity that lies ahead of us. Turning now to Slide 45. As I previously mentioned, I'll briefly touch on Kmart today to recap on the key messages from our presentation in April. Turning now to Slide 46. Many of you have seen our strategy slide before, and this has not changed. Our purpose of making everyday living brighter manifests itself in 2 ways for our customers. The first is a rational response to lowest price. People really appreciate low prices as most Australians are on a tight budget and low prices really help. The second is a more emotional response from making products which were previously out of reach for many but are affordable at Kmart. Our customers love this. It's no compromise. A key element of our model is bringing on-trend products to market at the same time as specialty players, but of course, at the lowest price. Our strategy of better products at even lower prices enables this and we have lots of opportunity to further improve our products and further reduce prices. Our second strategy as a great place to shop that is simple to run and plays to a great store or a great online experience whilst keeping it simple and low-cost to operate. Our business model is anchored on volume and economics of scale, focusing on families, lowest price and everyday items. Our values are very important to us as we strive to have a great place to work for our team. And when we deliver, all of the results follow, and we continue to aspire to 10 1 6. I do emphasize aspire. It's not a forecast, of course. It's $10 billion of sales, $1 billion of EBT and -- sorry, 6 stock turns. These numbers give our team a clear goal to go after and keep us grounded as we make progress towards that goal. Turning now to Slide 47. Kmart is categorized as a department store, and globally, department stores are in a challenging position. I do believe this is the wrong way to think about our business. Whilst Kmart is a multi-category retailer, the comparison with department stores stops there, in my view, as the fundamentals of this business are very different. At our Kmart Investor Day, we covered 5 topics that demonstrate how Kmart's unique attributes differ from other multi-category retailers, and I thought it would be worth summarizing them again briefly today. The core economic model is very simple, but not easy to replicate due to the scale advantage in the product development and sourcing capabilities Kmart has developed. 80% owned brand, which is direct sourced through our own team, enables us to acquire products at a very low cost. This enables low prices, and consistently, we pass those on as cost savings to our customers. Lower prices stimulate more demand and as volume grows, volume enables further sourcing benefits. And of course, we keep on repeating that process. Our stores are at the center of everything we do, and our store network has been an important driver of Kmart's success over the last 10 years. As retail evolves and data and technology become critical, we see these capabilities helping Kmart to enhance our lowest price positioning by improving our customer offer, whilst further reducing our operating costs. Finally, as one of the biggest volume retailers, we have a big role to play in reducing the impact we have on our planet. Turning now to Slide 48 (sic) [ Slide 49 ]. Kmart's strategic priorities over the medium to long term focus on leveraging its unique, competitive advantages by continuing to improve the customer offer while also increasing efficiency in our supply chains and store operations through a greater use of technology. The first priority is continue to focus on doing the things that have made Kmart so successful in recent years that is continuing to leverage its market-leading size and scale to expand market share in existing categories and leveraging our product development capability to enter new product categories. We are also making significant investments in our online offer, which will result in significant improvements in the online customer experience, while also realizing improved efficiencies. We continue to make progress on building a digitally enabled supply chain, focusing on increasing the resilience and efficiency of our sourcing and supply chain operations, and we expect to see significant benefits in this area over the next 2 to 3 years. The investment will be complemented by the technology investment we are making in the store, starting with RFID inventory tracking capability, which we demonstrated at our Kmart Investor Day. Over time, this investment will enable us to realize significant operational efficiencies in our store operations. We have also embarked on our efforts to increase the level of personalization that our customers experience, both in-store and online. This will help us to better anticipate the needs of our customers and to help them discover new products and experiences. Finally, we will continue to pursue our sustainability commitments and ambitions to ensure that Kmart remains a significant force for good in emissions and waste reduction and, of course, ethical sourcing. Turning now to Slide 49. And at this point, I'll hand over to Richard.
Richard Pearson
executiveThank you, Ian. Good morning, everybody. And for those I haven't met, I'm Richard Pearson. I've been the MD at Target since November last year. And it's my pleasure now to take you through the Target section. First, I'd like to start by thanking the Target team for their continued efforts and contribution during what has been a period of significant challenge and change. I feel very privileged and proud to be leading this business. And I'll now start on Slide 50, please. Our vision at Target is to inspire families to live better. We do that by making it easy to afford quality and style. We're very clear in our proposition and where we play as a destination for apparel and soft home. Within this, we see womenswear has been the category of primary importance, supported by strong offers in men's, kids and home. To deliver this proposition, we're clear on our strengths and how we will win. Firstly, we see the Target brand as our key asset. It's got very strong awareness and a real love for the brand, and we need to continue to build on this. Secondly, our product offer, centered around affordable quality is our real differentiator, where we'll deliver greater value to our customers by providing real quality at significantly lower prices than our specialty competitors. And I'll provide some examples of this later in my presentation. Thirdly, we're moving towards a digital-first offering. We have a really strong online foundation with good momentum, and we're increasing our investment to continue to improve our customer experience as we see online as being our key growth driver. And finally, we're able to leverage advantages from being part of the Kmart group and Wesfarmers in areas including sourcing, technology, data, digital and sustainability. Turning to Slide 51, please. As you're all aware, the last 12 months at Target has been focused on delivering a major business reset, and I'm really pleased to say that the significant actions we announced last May to restructure the business are almost complete. While Target is now a smaller and simpler business, we still have significant scale with a national footprint of 142 stores and annual sales in excess of $2 billion. We've reset the commercial model by significantly reducing fixed costs, and we're targeting a higher mix of the cost base to be flexible or rather than fixed. This derisks the business model to fluctuations in customer demand. The reduction in our cost base has been enabled by the simplification of our store network through a reduction in store numbers and the transition to a single, large store format. Furthermore, we've thought to simplify our ways of working across the business, including in merchandise, where we are leveraging partnerships with suppliers in categories where they can provide better expertise and commercial outcomes than us, and we're also automating many key processes. We've reduced our lease liability from $1.1 billion in FY '20 to $800 million, which provides us with much greater flexibility to adapt to changes in the external and internal environment. We'll continue to take a very commercial view of every store and only renew leases where there is a strong commercial rationale, supported by appropriate tenancy costs and short-term flexible lease arrangements. So we think we've got a really strong foundation and commercial model for the future. Turning to Slide 52, please. Our absolute priority for FY '22 is to maintain momentum and sustain profitability. While we've had some pleasing recent results from a combination of external factors and the underlying improvements in the quality of the product offer, there's still a lot of work for us to do. And our top priority is to achieve consistent and sustained financial performance. We'll continue to accelerate online as we see this as being the priority growth engine for the business, and I'll cover this in more detail later. While we're still early in our data strategy, a key focus for this year will be building a customer data asset. This includes growing and ingesting the customer data we have access to and then building the capabilities to leverage this through personalized customer experiences and a deeper relationship with our customers. There's still a lot of work for us to do to continue to differentiate our product offer as we know that customer perceptions of quality, value and style aren't yet where we want them to be across all our categories. But pleasingly, where we are delivering product in line with the strategy, we can see it's resonating really well with customers. We've seen this in our Children's Wear department, which has delivered strong comparable sales growth in the year-to-date. Within this area, we have a clear proposition, which is to provide affordable quality to our customers. We've taken steps to elevate product quality and style by introducing new and improved fabrics, and designing our products with increased functionality and comfort. The range architecture has been reset to provide value for all customers across our good, better and best product tiers. An example of this is within our leggings range where our entry product, the essential legging, is priced at $6 for younger children and is made from soft organic cotton, which offers superior quality relative to value speciality retailers and at a lower price. The customers who want something a little better, we have printed leggings priced at $8 for younger children, which offer fun and trend-focused prints. And in our best tier, we have a toasti legging product priced from $12, which is made from a heavier weight yarn, and provides superior warmth in the colder season and represents great value with quality on par with speciality retailers, but at a much lower price point. We're confident that we can repeat the success we've seen within our Children's Wear range by continuing to offer affordable quality, and through implementing and embedding a style guide across the business to ensure we maintain a consistency of product design aligned to our strategy. And we'll continue to have a relentless approach to trade to increase our customer transactions, including by optimizing our execution and promotional mechanics. Turning to Slide 53, please. We see our digital online platform has been the front door to the brand. We know that most of our journeys either in-store or online start on the site, which is why it's so important for us to showcase our brand credentials. We've got a bold plan for our online business, where we're increasing our investment and to acquire new customers, including through our relationship with Catch. We're also investing in an improved customer experience across both the site and the app, including through greater personalization. We'll invest in customer support by creating self-service portals for personalized preferences, implementing a faster online returns process and making it easier for customers to track the status of their order. We'll make our website easier to shop through quicker checkout solutions and an upgrade to our search platform to make it easier to search and buy product. And finally, we'll improve the reliability of our fulfillment proposition by leveraging our distribution centers to support consistent throughput and lead times and the optionality available to customers through launching an express next-day delivery service to all greater metro areas. We'll also have a stronger focus on apparel through improved photography, fit guides and product descriptions. Turning now to Slide 54. In summary, the key takeaways for the Target business are: The reset of our commercial model is now complete, and our near-term priority is to stabilize the business and achieve a consistent and sustainable return to profitability. We have an iconic brand with strong awareness that we need to continue to build. We have a clear proposition as a destination for apparel and soft home. Affordable quality will differentiate our product offer, and we'll continue to improve our product quality, style and range of architecture. Future growth will be supported by accelerating digital capability. And we're investing in data and digital skills to improve the customer journey and deliver personalized experiences, with plans in place to improve operational efficiency and the profitability of the channel. Thank you. I'll now hand over to Pete to take you through the cash plan.
Pete Sauerborn
executiveThank you, Richard, and good morning, everyone. As Richard said, my name is Pete Sauerborn, I'm the Managing Director of Catch. Very sorry that I couldn't be there in person, but happy to be here virtually to share an overview of the Catch business and our strategy with you. So we'll start out on Slide 56. Our vision for Catch is to be the trusted place where Australian start their shopping journey. This is an aspirational vision that we've set to guide the team, and we're confident that we have unique assets to leverage and investment plans in place to build towards this aspiration. To start out, I wanted to provide a brief overview of the Catch business. Catch is a general merchandise, e-commerce marketplace. We're category-agnostic, which means we operate in a very large addressable market providing significant opportunities for growth. While our product offer is rapidly evolving, today, we offer customers a range of over 2 million SKUs that can be purchased on our website or through our mobile apps. We have about 3 million active customers, but our brand awareness is relatively low compared to some more established competitors, and we see this as an opportunity. Our engaged customer base makes Catch one of the most preferred online channels for brands and sellers of all types to connect with Australian customers. In terms of fulfillment assets, we have a 62,000-square-meter fulfillment center in Melbourne, which has automated goods-to-person picking and automated packing machines. Like many other online businesses, we've seen significant volatility in demand over the last year as varying degrees of COVID restrictions have caused customers a shift between online and physical channels. We delivered $1 billion in gross transaction value in calendar 2020, reflecting strong demand and investments we've made in improving the offer and increasing brand awareness. So moving to Slide 57. Since its acquisition by Wesfarmers in 2019, Catch has been building the foundational elements of a differentiated customer proposition, which leverages its unique assets. The first element of our proposition is a wide and growing product range. Founded over 14 years ago as Catch of the Day, Catch is a heritage of a deals-based business model, bringing great value to customers. The reliance on this deal-based business model has been declining over recent years, and we're focused on adding more depth and breadth of our product range to serve customers on more and more shopping occasions. Today, there are over 2 million items available for sale on Catch. These items are sold through 2 different business models: first, our retail first parting business model, where we sell about 70,000 SKUs; and then our marketplace third-party model, where about 1,900 marketplace sellers sell items on our site and we charge a commission. These 2 business models work well side by side, allowing our retail teams to source top brands and high-volume SKUs while allowing the marketplace sellers to fill in the longer tail items to serve our customers. The retail offering generally sets a high bar for customer experience since we are in control of the listings, the pricing, the fulfillment experience. And for the marketplace, we set performance guardrails and ensure that sellers live up to those. Top brands ranging from Tommy Hilfiger to Calvin Klein to Apple, KitchenAid, Dyson, Carlton Brewing and many more are choosing Catch as their preferred online channel in Australia. Also the top Australian retailers such as Bing Lee, PETstock, Kathmandu, Utopia and more are choosing Catch. The second element is providing customers with flexible shopping and fulfillment options. We focus on providing simple shopping apps in iOS and Android to create convenience for our customers and around 45% of our orders come through these mobile apps. We're proud that our iOS app is the top rate and shopping app in Australia. To provide convenient and cost-effective shipping options, we leverage Target and Kmart store locations for click and collect delivery of cash purchases, and we're seeing strong uptake of these options by consumers. Finally, to encourage repeat purchase behavior, we offer a shopping subscription program called Club Catch. Subscribers have access to free shipping on all of their retail purchases and exclusive offers and special discounts. Club Catch subscribers are very loyal and shop multiple times more frequently than nonsubscribers. So moving to Slide 58. Catch's category-agnostic model enables it to -- the business that acts as a massive retail market in Australia, over $190 billion in addressable market. The online retail penetration continues to grow and we expect marketplace business models to grow even faster than the overall segment. Our plan is to aggressively grow share in this expanding market through 3 key levers: acquiring new customers and increasing the frequency of existing customers; expanding into new categories, ranges and brands; and making shopping easier by reducing customer friction points. I'll cover more on our strategies to achieve these objectives a bit later in the presentation. Importantly, we focus intensely on serving our customers each and every time they shop with us by creating strong relationships, insightful recommendations and great service will maximize the loyalty and customer lifetime value. On to Slide 59, please. We've previously announced that FY '21 has been a foundational year of investment for Catch, and these investments have been focused in 2 main areas. First, we've been focused on accelerating growth through several customer-facing initiatives. By improving our relatively low brand awareness is a key enabler for driving growth of new customer acquisition. During the year, we launched a new brand campaign showcasing the breadth of our product range. This is Catch's first major investment in brand marketing and we'll continue to build on this platform that we've established in future years. Expanding our product range and introducing exclusive brands has also been a key area of focus, which has yielded strong results in some areas and key earnings in other areas. Rapidly growing our range has not come without its challenges and it's highlighted several areas where investment in supporting technology and processes are required to support future growth. During the year, we also improved the value of our Club Catch subscription by eliminating the free shipping threshold. The second area of investment has been on building infrastructure and capabilities necessary to enable the future growth ambitions. The most significant areas have been in respect to our distribution center where we've invested in higher levels of automation to increase capacity and productivity and talent. We've increased the size of our headcount by over 65%. In FY '22, we will accelerate our investments in foundational capabilities and long-term growth initiatives to build capacity ahead of GTV growth. Slide 60. Our strategic priorities start with the customer to create a proposition that truly resonates with the Australian market. We do this by providing access to great value and a unique range of Australia's favorite brands and retailers, offering flexible delivery and return options and leveraging, in particular, Kmart and Target for click and collect, and by keeping our Australian personality central to our brand and customer touch points. To deliver on our customer promise, we're working hard to become the trusted online retailer that brands and sellers prefer by providing access to growing and dynamic customer base and also by providing rich data and insight to the brands. Accelerating subscription is our next priority. As I mentioned, customers that subscribe are more loyal and buy more frequently. The foundation of Club Catch is a free shipping offer where the more the customer buys, the greater they benefit. We are actively adding special offers and unique deals that are exclusive to our subscribers as well. To support this growth and improve the speed of customer delivery, we're investing to expand our fulfillment network into New South Wales in FY '22, when we plan to commission a 30,000 square meter automated fulfillment center, which, combined with our existing Melbourne facility, will provide sufficient capacity for growth for a number of years to come. And finally, we'll continue to drive leverage and synergies from Wesfarmers, including through ongoing expansion of Anko product selection on the site and continuing to utilize the Kmart Group store network to support click and collect. It's also exciting, as both Richard and Ian pointed out, to note that Target joined the Catch marketplace as a seller and became one of our top sellers in a matter of weeks. This is a notable win, win, win as it's delighted the Catch customers, it's extended the reach of the Target brand's new customer set and it's also contributed to the cash growth. So thank you. I'm going to pass it back to Ian.
Ian Bailey
executiveWonderful. Thanks, Pete, and thanks, Richard. Turning to Slide 62, where I'll take a moment to recap on the key messages from across Kmart Group and provide a summary of the outlook for each of the businesses. In total, we are confident that the strategic priorities outlined today will put the Kmart Group in a good position to deliver sustainable growth over the long term. In Kmart, the focus remains on leveraging our scale and product development capabilities, completing the store conversion program and delivering on our digital initiatives. In Target, we will embed and stabilize the Target operating model, whilst accelerating online and continuing to differentiate the product offer. Across the Kmart Group, we will continue to use our combined assets to deliver incremental value, particularly through fulfillment initiatives, including click and collect and developing an enhanced understanding of our customers and expanded channels to market. In Catch, we continue to develop a customer proposition that is truly designed for the Australian market. This will mean accelerated investment ahead of GTV growth to allow us to build a scalable model and to grow our customer base. In recent months, Catch has been experiencing negative GTV growth as the business has begun to cycle significant shift to online channels that occurred through 2020. On a 2-year basis, however, GTV growth remains strong. Following the ongoing progress of the Target store conversion and closure program, we have also been able to revise downwards the one-off nonoperating costs that we expect to incur in the 2021 financial year. These costs are now expected to be a total of $60 million to $70 million, a reduction from our previous estimate of $90 million to $100 million. That brings me to the close of the presentation. But before I finish, I would like to say a big thank you for the team members across Kmart, Target and Catch. I guess for all of us, it's been a really intense last 12 months with COVID. And particularly for those team members who are working in stores with our customers every day, I have a great deal of gratitude and thanks for the hard work that they've done over that period. We'd love to go to any questions that you now have.
Unknown Executive
executiveAnd I'll go first with one from David Errington. He says the comment that Target has reduced its cost base to reduce its risk, is there any high -- is there a higher proportion of variable costs versus fixed cost? He says I can understand how leases and overhead costs have fallen, but other than just making the business smaller by reducing leases and head office costs, can you elaborate further on how the Target business is more efficient than before? And can you give us a guide as a proportion of cost of doing business is now variable now versus how much it was before?
Ian Bailey
executiveYes. Let me have a go. So a few questions embedded in there. So I'll try and sort of do them in total. The first thing is the business is much simpler than it was historically. So I think in Rich's slide, you saw a big reduction in store numbers. But within that, there was the elimination of Target Country within the Target model. So that simplicity in itself makes life a lot simpler for the business to operate. So if you think of it from a buying and a supply chain, trying to service a small store format in the Target model was quite complex. It was a different set of ranging and a different set of product principles that we needed to apply to those stores. And with the volume that we were pushing through, that was complex. So I think that was the first piece, simplicity really helps. We've also looked at simplicity through the lens of the product offer. So there's core areas of the business, and you've heard apparel and soft home really being called out strongly. And of course, we'll have a lot of our own brand products through categories. Where you get to other categories, which we see rounding out the offer, still being very important, we'll return to local supply on those, which is, again, a simpler model, which we can scale up and scale down based upon demand because we're obviously leveraging the supply base instead of doing the lead time ourselves through direct sourcing. In terms of the split of fixed versus variable, that's something that we're going to continue to work on. I don't have the number in front of me in of terms what that split is between the 2. But if you look at leases themselves, historically, leases have always been a very fixed cost basis and have generally only ratcheted up. We've been working very hard across Kmart and Target to move to a much more variable lease structure. And so we generally do have a component that's fixed as well below the revenue line. And as we renegotiate new leases, we have a variable component that then gives us the ability to adjust the cost of the leases as sales go up and down. Now in the Target business, we are focusing on really growing our online and we're being more opportunistic with our store portfolio. So we're not signing up long leases within Target. We're very much being focused on the short term with our lease portfolio. So that's resulting in increasingly percentage rent deals or deals with an increased proportion of percentage rent. So if you look at the variability versus fixed, what we have is an improving picture as time passes. And that's very much our focus on Target is to continue to make that cost base more and more variable as time passes.
Ben Gilbert
analystFrom Jarden. I was wondering if I could ask Pete a question. I don't know if he's still on the line. Is that possible?
Ian Bailey
executiveWe just thought I'll try and tackle the questions just because it's easier with me in the room.
Ben Gilbert
analystWell, I was interested in maybe sort of in your discussions with -- [ obviously interested from the outside as you ] in terms of obviously coming from Amazon in the U.S. looking into Australia and New Zealand and particularly around just how crowded the whole marketplace space is in Australia. You look at the slide there and sort main destination for people to start shopping, Amazon is about, what, 50% in the U.S. and the view in terms of the level of consolidation we need in the marketplace space in Australia, the extent to which you guys would look to lead that. And then following off from that, sorry one on this, is just -- is the comment around aggressively growing market share, what does that mean?
Ian Bailey
executiveYes. The way the way look at it is we see marketplaces being a disproportionate beneficiary of online growth. So that's the first core assumption. So as a sector, if you like, or a subset of online, we see it be seeing one of the biggest growth areas, which is one of the reasons why we were so enthusiastic to acquire Catch. So we think there's an opportunity to be a participant of that natural growth versus having to pull share necessarily from other marketplaces to achieve that. And then over course, over time, there's going to be a competition between the marketplaces based upon their relative propositions. And what you've seen from us is we have an asset within Wesfarmers of some really strong, powerful brands and we're trying to bring that to bear for the benefit of Catch as a differentiator. The second piece we have is, of course, we're part of Wesfarmers. And so we have good funding availability for us to be able to invest in this business and to think long term. And I'm sure that's come through in the presentation that we are thinking about this as a long-term play versus a near-term profit generator. And then, of course, yes, we're -- and we are focused 100% on the Australian market. So we're very keen to ensure that we get really close to our customers and leverage our customer data across our businesses, again, for the benefit of Catch.
Ben Gilbert
analystAnd so just the aggressively growing share comment, just the biggest difference, I suppose, if we a have to look at you guys versus, say, the bigger marketplace in Australia, is your range is materially smaller. It's sort of probably less than 5% of what some of your bigger competitors are. How do you aggressively grow the range? And then how does price get into this as well?
Ian Bailey
executiveYes. I think the nature is there's always going to be some items, which are very price sensitive, particularly on the marketplace. So the highest volume lines, there's going to be very little price differentiation would my expectation across the key players. But of course, as you go increasingly wide, then there's an opportunity to have unique products within that range. And you look at the offer that we have across Kmart and Target in particular, and as we range those products on Catch, Catch will be the only marketplace that has those products on there. So that gives us an ability to product differentiate, again, in a way that would be difficult for others to achieve on the way through. So yes, the product expansion is one of them, I think Pete called that out as one of our strategic growth levers and will be important for us for the future. I think the nature is that the growth rate we expect to be very high as we go through, that's why we're investing in the [ miles ] that we are. So I think the word aggressive is probably just in the context relative to the growth rates that you'd expect to see maybe in a Kmart or a Target, which obviously a more mature businesses, we wouldn't expect to see quite the same growth rates from.
Ben Gilbert
analystSorry, just finally. So range, if you have 2 million-odd SKUs today, do you see that is moving to 20 million or 30 million or 40 million in the next 5 to 10 years? That just seems like the biggest difference between you guys to suddenly being the destination versus your peer set.
Ian Bailey
executiveYes. We haven't put a formal Target number of SKUs. But certainly our ambition is to carry more of our own SKUs, so our in-stock business that Pete called out. So we're sitting at roughly 70,000. Our desire is to continue to expand that number significantly over the years ahead and we would absolutely expect to grow the marketplace SKUs significantly as well. So absolutely, it is a big part of the growth, is adding more SKUs, so to give more reasons to shop for customers. And really, what we're trying to create here is the opportunity to be the place to go for many, many products. So Catch is very much designed to be much more category agnostic. And it gives us the ability to play in a whole number of categories, which you don't see in any of the other retail brands within Wesfarmers.
Michael Simotas
analystIt's Michael Simotas from Jefferies. First one from me on Target. Clearly, you've made a lot of changes in the business. How confident are you that you do have a sustainable business now? And history would suggest it is quite difficult, and clearly the cyclical backdrop right now is favorable. So how confident are you on that? And if you did need to rationalize stores further, is that possible? Or do you then start to get to a position where you subscale?
Ian Bailey
executiveYes. Michael, it's a question that's always on our mind because we -- I'm acutely aware of the history of Target over the last decade. I think what Richard and team done this year has been pretty exceptional. The store closures have been undertaken incredibly well, equally good on the Kmart side through the conversions. The net result is the business has maintained good momentum through this period, which you could have easily lost. The conditions are favorable. So I completely agree with that summation that you have. And so when we look through the results, we're trying to look through to see, well, how much of the improved performance is the environment and how much of the improved performance is through the activities that we've undertaken. I think there's good evidence points within the data that they are -- that we should have some confidence around the future. But until we really demonstrate results over an extended period of time, I think we'd all want to see that play out before we say, "Yes, we've definitely made it." And if I look at it from the flip side, we have derisked the business enormously all the way through. The cost base is a lot, but a lot lower than it was historically. So we've talked about the variable cost and making sure that cost base is not only lower but we can't adjust it. And if you look at leases, yes, we can adjust. We can close stores in many cases if we wish to. Now if I look at the fleet that we have at the end of this year, I think we'll only a handful of stores that have negative contribution. So the current position is they're in a reasonably strong position and delivering value. Yes. And the last piece, of course, is when you look at it in the context of Kmart Group, it's a much, much smaller proportion. So again, the financial magnitude of the risk is always going to be smaller because it's a much smaller business than it was historically. So I think there's reasons to have optimism on the upside if we can deliver on the strategies that we've called out, continuing to differentiate on the product offer around affordable quality, continuing to really drive online and make online a much, much larger part of the business over time. And then, of course, I think if you look at it on the risk side, I think that's been derisked.
Michael Simotas
analystOkay. And then just on Catch. Clearly, it's a long-term opportunity. I don't want to be short term. But the investment that will be made in FY '22, the business sort of roughly breaks even. How should we think about that just to set expectations from an operating loss perspective for Catch?
Ian Bailey
executiveYes. Maybe if I can -- maybe if I sort of try and take this one step back and give the perspective. When we acquired Catch, it was a very good business that was run for a specific purpose. And the founders, who I've got a great deal of respect for, ran that business to be a profitable business every day. But in doing so, it meant it wasn't built for growth. And so when we acquired that business, and we spent $230 million on the acquisition, we knew that was not the cost to build what we needed to have a scalable, high-growth business. So if I give you a real basic analogy, and hopefully this works, it's a little bit like we bought a really nice house in a really nice street, but it really wasn't big enough for our family. And we knew we had to do the extension and the renovation to really get it to where we needed to, and that's what we're doing through this period. So if I try and bring that to life for you, we clearly got things like automation distribution centers which came through, which some of that is OpEx, a lot of that is CapEx. But if you look at some of the capabilities you need to run large SKU numbers, you need a lot of automation and the technology. So at the moment, we manually manage pricing. And we do -- and we're running relatively dynamic pricing relative to competitors. So the more SKUs we put on, the more people we need to manage that. So investment is sometimes in things like automation and transformation so that we have the ability to scale and grow in the future. The investments are also in things like marketing because we're now acquiring customers is important. And if you go back on a 2-year basis or back 20 months, 20-or-so months ago when we acquired the business, we had about 1.6 million customers at that time. We're now up to just under 3 million. So you can see we've had a big growth in customer numbers through that period. So there's multiple elements here which we'll continue to invest in. And I think you should think of that investment over a number of years. And if you think of it as cash versus EBIT, I think that might be an easier way to think through it. I think that when we bought this business, it wasn't really a scalable business at that point. And what we're now doing is we're layering in the investment to give us that ability to scale.
Ross Curran
analystIt's Ross Curran from Macquarie. Sorry to keep you going back at this point. The new rebased Target, are you now committed to that business? You've asked us to sort of look long term. On a 5- to 10-year view, is Target, with the store network as it is today, is that still part of Wesfarmers or is it not?
Ian Bailey
executiveYes. I mean it's probably a question for Rob, not me. But I think if Rob was up here, he'll probably say that every business is always up for sale if somebody offers a good enough price. Now for me running the business, I see a future for it with us. I think it's a great brand, as Richard called out. And we see that consistently. I think we've really returned to where Target was successful, around affordable quality, and we're really doubling down on that. And I think the new news is the acceleration of online and making it a smaller, simpler business, which I think gives it the potential for sustainability that we didn't have prior to the adjustments that we've made over the last 12 months. So I do see a future there. I don't underestimate that it's going to have some challenges along the way. But I think if we can successfully execute on the strategy we have, I think there's reasons for it to be optimistic.
Ross Curran
analystIs Rob in the room, because it's a pretty appropriate time for someone here to tell us if this asset's part of business or not?
Ian Bailey
executiveNo, I'm sure he can pick it up right at the end of the day, I'll catch Rob in the break.
Ross Curran
analystThen if it is then part of the business, it's pretty noticeable if you go into a Kmart versus going to a Target that one of them has been given life the last few years and CapEx on the stores and one really has been starved of money. Can we expect increased CapEx in the remaining Target network from here?
Ian Bailey
executiveIt's not the priority. The priority is to focus on the areas which we've called out through the strategic presentation today. So the investment will be in data. The investment will be in online as we continue to grow that out. And we see online being a really substantial part of this business over time. Now I think at the moment with the track record that we have, if we said -- if we came out and said we're going to go and invest in a whole bunch of refurbishments, I think that would be criticized and I think fairly so because I don't think we have the track record yet to justify the application of capital into those stores. That may change over time as we continue on this journey and we start to get a really clean read of performance as we come into a post-COVID world, whenever that may be. But I don't believe now is the right time to be putting more capital into Target stores.
Ross Curran
analystOkay. And then on capital on the Kmart stores, again, it's noticeable if you go into Kmart store on the weekend and it's stacked floor to ceiling with inventory at the moment. Do you think you've overcorrected the other way with -- versus what you were 12 months ago?
Ian Bailey
executiveYes, it's -- we still have a number of volatile areas within the supply chain. If I take you through from product all the way -- from source through to shelf, what we see at the moment is that our factories are delivering to a very high level. So our delivery in full on time is at pre-COVID levels across all locations. So we're seeing good delivery from factories. It's still the freight forwarders. It's the ships. It's the containers. And of course, it's the Australian ports and, to a degree, the New Zealand ports as well where the slowdown is occurring. So we have taken more inventory into our system, and that's a deliberate act. It is -- if we had perfect conditions, it's more than we would need. But we have decided we were better off to carry that inventory so that we can manage those areas of volatility that we are still seeing. And the moment we think it's the right choice. Now with John Gualtieri, we're constantly looking at this question to say when is the right time to bring that inventory down and when do we have confidence that volatility is going to diminish, because in the long run we'll be carrying more inventory than we would like through this period. How much risk have we taken through that? Not a great deal because, of course, we put more inventory into the 365 ongoing lines, and we haven't really increased the inventory on seasonal lines on the way through. So we generally just changed the timing of when we brought seasonal lines in. So I think markdown perspective, the risk is minimal. But it just costs us a little bit more operationally to carry the inventory than we probably need.
Bryan Raymond
analystBryan Raymond from Citi. Just on the Catch business again, just it was interesting detail on the first-party versus third-party business there. Globally, it seems like that 3P is a bit more profitable for many of these businesses that do have both than first party. Just interested in your thoughts on the relative profitability of the 2 models and also the inventory intensity. I know some marketplaces will host inventory and charge, obviously, the third-party for it. Like how do you think about that sort of inventory intensity and profitability of the 2 models?
Ian Bailey
executiveYes, both are contributors, is the way that we look at the business. And so we don't look to grow one at the expense of the other, we actually look at them as we just want to grow growth as fast as we possibly can. And of course, if one grows faster than the other, so be it. The great advantage of the in-stock model is it gives us complete control over price and the service quality. So we do see in-stock being a critical element of the product offer because it goes to that core -- the core value and the core service delivery proposition for Catch. I think when it comes to would we supply other people's products via the marketplace, I think there's things that we will look at over time. I think it's one of those ones that really depends on the capacity that you have available in your distribution network. And of course, if you have excess capacity as we scale, it's something we'll look at. I think the priority though on that would probably be Kmart first and figuring out how we can bring Kmart into those fulfillment centers within Catch to serve some of Kmart's volume. We still see a lot of Kmart's volume going through stores, but we think some essentially through Catch could be a good opportunity as well.
Bryan Raymond
analystOkay. And then just my final one just on the Target and Kmart product on Catch at the moment. Is that a meaningful part the GMV there? And then just how do you account for that? Obviously, there is a fee that's paid to Catch, and how should we think about modeling that?
Ian Bailey
executiveYes. It's pretty -- I mean if you look at it at the total gross transaction value for Catch, it's pretty modest. The amount we've got of Kmart product on Catch is still small, which is mainly to do with the replatforming we're doing of the online business within Kmart. Once that replatforming is complete, then we'd expect to see the vast majority of Kmart products on there, which will be the next -- within the first half of the next calendar year, we'd expect that to happen. So, no. So at the moment, the accounting is not that significant on the way through. But of course, we do eliminate it at the total level, so it's not double counted.
Bryan Raymond
analystRight. But is it -- so less than 5% of GMV now would be...
Ian Bailey
executiveYes, yes. It would less than that.
Unknown Executive
executiveConscious of time, I'll ask one from Grant and then let Richard ask his. Grant says in relation to Catch, could you please expand on the extent to which the Kmart and Target store networks provide an advantage for Catch? Does it tip the marketplace economics materially in favor of Catch relative to marketplaces without access to store networks?
Ian Bailey
executiveHard for me to comment on the others, but I can talk to it from ourselves. What we do know is that as we put more and more click and collect through the Kmart and Target network, we can consolidate orders as we deliver to those stores. And the consolidation means, obviously, on a unit basis, so the shipping costs are dramatically lower. And then the second benefit that we get, of course, is a good proportion of people who pick up from stores purchase from the stores that they visit irrespective of the brand they purchased online. So the economic model for click and collect is really powerful. The convenience for customers is that -- particularly the Kmart stores, which is the majority of the stores, are open in very long hours. So for those of us that do work every day, it is quite easy to pop into a Kmart on the way home to pick up your item. And frequently, that's a lot easier than picking up from some of the other locations like Australia Post or some of the options that are out there. So I think there are some tangible benefits that are involved there. But I think the biggest ones go to speed and convenience for customers, and it's also an experience which we control because of our facilities. So it's something we're going to continue to invest in to really make click and collect and returns in store a really simple, easy process for customers. And we would like that to be a market-leading activity for us as we go forward. So it's something we're very much going to lean into.
Richard Barwick
analystIan and Aleks, Richard from CLSA. Hopefully, an easy one. You've talked about the investment, obviously, in Catch. And I think most people probably assume it's about breakeven, but -- or perhaps you had some small losses. To what extent are you prepared to run operational losses and for how long, how materially? So clearly, you're focusing on growth. So it's a hard one for us to gauge because we obviously don't get that visibility. But how should we be thinking about it on a 2- and 3-year view?
Ian Bailey
executiveYes, it's an interesting model, yes. So we keep on investing -- we're investing costs well ahead of the GTV. So I guess we keep on reemphasizing that point all the way through. And so therefore, we are very tolerant of operating losses as we go through that phase. How long would we tolerate that for? When you look at the math of this, the irony is the better you do, the more you'll tolerate for longer because you keep on actually putting incremental investment based upon the performance that you've seen. We're still very early in the journey on Catch. We're 20 months in, so -- and we still see that there's a real opportunity in the market out there. We don't underestimate that it's going to be a competitive market as time passes. But we see enough evidence for us to say they're still worthy of continuing to put investment because of the opportunity that exists. So I think what you'll see over time is, obviously, as we deliver growth if that's in line with our expectations, then we'll probably double down on the investment and keep on investing. Should that not occur, then of course, we'll start to trim the investment and we'll rightsize the cost base to the revenue we'll have, and then we can basically flip it into profitability through that process. So I think this is one way if you look at it from a risk view. The risk view is pretty low because the investment that we're putting into this business is pretty modest, in particular when you look at the purchase price we paid for the business when we acquired it. But I would think of it as a really meaningful investment in relation to the purchase price, if you can think of it that way, and something we will look at investing for the next few years based upon our beliefs and the data that we're seeing today.
Richard Barwick
analystSo when you say meaningful investment, is that talking an operating outcome, operating loss?
Ian Bailey
executiveYes. I don't think you should necessarily think we're just sitting at a 0 number.
Richard Barwick
analystOkay. The more successful, the bigger losses ultimately.
Ian Bailey
executiveIn the near term. But of course, in the long run, we're going to make very -- as you'd expect from Wesfarmers, it's all a financial decision based on what we believe the future cash flows would be. And of course, those future cash flows would be enough to warrant the investment in these early years.
Richard Barwick
analystSo if we see an acceleration or a big step-up in the revenue coming through, then we should be thinking, okay, that's going to equate to a bigger loss in the near term?
Ian Bailey
executiveI would equate to ongoing investment. Whether that's bigger or smaller, I think that would depend upon a whole bunch of circumstances. Yes, that's it.
Unknown Executive
executiveThanks, Ian. Thanks, everyone. If you just stay in your seats for 1 minute, we'll try and line up with the OfficeWorks team who are dialing in. If we can't get them, we'll bring the break forward.
Ian Bailey
executiveThanks, everyone.
Unknown Executive
executiveThanks, everyone. I'll hand over to the Officeworks team for their presentation.
Sarah Hunter
executiveOkay. Hopefully, everyone can hear me. Thank you, Ian and Aleks, and good morning, everyone. I wish I could be there in person, but I am joined online by Michael Howard, who I'd like to congratulate. Many of you know Michael is our CFO. And this week, he's been appointed our Chief Operating Officer. So congratulations, Michael, on your new role. Turning to the next slide. None of us could have seen the impact that COVID would have on how we live and work. And while we've seen significant change in disruption over the past 18 months, I'm so proud of the Officeworks team, who through a tough period have not only delivered significant sales growth whilst changing their ways of working to adapt to COVID restrictions, but have done so more safely than ever before. And I wanted to say thank you to the team for all they do to keep each other safe, healthy and well every day. Officeworks has a track record of investing to deliver earnings growth through strong sales growth and disciplined cost management and, in turn, delivering a strong return on capital. And today, I'm looking forward to updating you on our strategy for continued growth. Turning to the next slide. Officeworks has a large and broad customer base, including students, parents, teachers, micro-, small- and medium-sized businesses and personal shoppers. Our household customers shop with us to set up a home office or a gaming area or when looking for inspiration to take up a hobby such as painting or digital design. And of course, for those top-up shops to the suppliers draw in the kitchen, you know the one that has everything in it, like pens, sticky tape, charges, cables, markers and batteries. Our small business customers come to us to help them start, run and grow their business from ergonomic office furniture, traditional office supplies, technology and software, to the latest payment devices like Zelle or to design their best letterhead and business cards to help with that baseline. And parents and students, schools, early learning centers and educators rely on us to deliver great value and great quality stationery, STEM, art and craft supplies and technology, so they keep Australian children learning, no matter the circumstances and can invest in what matters most in the education of their children or their students. Since the acceleration of working from home began with the first COVID lockdown, we've also welcomed a new regular customer to Officeworks, the work-from-home customer, who traditionally worked 5 days a week in a large city office, who we first supported to work from the kitchen table and then to set up a proper office space, who is now working flexibly between their corporate office and their home, or if like me you're in Victoria, we are still aspiring to work back in the office regularly at some point. Turning to the next slide. When we last got together for a Strategy Day 2 years ago, our current addressable market was $20 billion and our market share was 9%. By delivering our strategy, growing sales and repositioning our business, our current addressable market now sits at $28 billion and we had a 10% market share. Introducing new products and services has driven this growth into adjacent markets. For example, in early learning, art, furniture and Geeks2U. The second bubble represents our potential addressable market, where we see opportunities to grow beyond our existing business into adjacent areas. This is estimated at $56 billion, double our current addressable market. And we know our customers trust us and have told us we have the right to play in these areas. We remain well positioned to leverage both our store and supply chain network, our B2B sales capability and our digital platforms to continue to grow in our current market and to extend into adjacent addressable markets. Turning to the next slide. The last time we met, I introduced the Officeworks' strategy refresh. Our purpose and our 5 strategies remain the same. And our vision to inspire Australia to work, learn, create and connect has helped us communicate focus and ambition to the Officeworks team. Turning to the next slide. The safety, health and well-being of our over 8,500 team members remains our #1 priority. We've step-changed our investment in activities, programs and training to support the mental health and resilience of our team. And we are increasingly using data and analytics to better understand the root cause of injuries to team members, enabling us to design out risk. Our team has told us, they want to work for a business that reflects the community, and we've made significant progress over the last 12 months. We've achieved gender balance leadership at Officeworks and 3.7% of our team identifies Aboriginal or Torres Strait Islander beyond parity. And as the talent market becomes even more competitive, we are investing in and evolving our workplace to attract and retain the best talent. Our recently launched flexibility -- flexible working policy has been well received, and we're continuing to invest in our team to ensure they have the skills they need, both for today and for tomorrow. And our store and supply chain enterprise agreements continue to provide certainty around paying conditions for our team. Turning to the next slide. Offering an easy and engaging experience across every channel remains core to delivering great customer service. But when coupled with our refreshed brand, personalized experiences, a relevant range and the passion and knowledge of our team, we know our customers won't want to shop anywhere but Officeworks. We continue to invest in our digital channels and platforms, our website and mobile apps. And knowing our customers even better is of growing importance as they expect online search and communication to be even more relevant and personalized. Customers increasingly expect us to know what they want and when they want it. We've been building our understanding through the Officeworks' data analytics platform, and we've invested significantly this year to grow our digital teams and our capability. This positions us well to continue to accelerate knowing and understanding our customers to better meet their needs in a dynamic environment of increasing expectation. We also continue to invest in our store network with our customers wanting convenience, personal service, advice and inspiration. We're investing in renewing our stores and trialing several initiatives we expect to roll out over the coming year to deliver an even easier and more engaging shopping experience. Turning to the next slide. How we support the communities in which we live and work and our operational impacts on the environment is increasingly important for our team, customers and shareholders. Our 2025 positive difference plan outlines our goals across people and planet to address the issues that are most important to our stakeholders. We have bold targets to reduce carbon emissions and invest in renewable energy. And we've continued to make good progress with a 19% reduction in carbon emissions since 2018. Significant savings in energy costs are being reinvested into additional energy efficiency and renewable initiatives to accelerate further emissions reductions. This year, we installed solar panels on 8 of our stores, and we'll begin our second phase in FY '22 to install these at a further 50 sites. This rollout is part of our plan to use 100% renewable energy by 2025 as we work towards achieving net 0 Scope 1 and 2 emissions by 2030. We know our customers also want to shop more sustainably and ethically, and we continue to ensure both our ethical sourcing and modern slavery policies cover all the products and services we sell, including national brands and goods not for resale. We also continue to take a leadership role around providing sustainable choices for our customers and this year launched our Greener Choices range with over 1,800 products, yet another example of Officeworks leading the way. And our customers love recycling their old technology and stationery through our bring it back program. We are well progressed against our ambition to be a 0-waste business by 2025, currently recycling over 92% of our operational waste, with waste to landfill down 37% this year. This has resulted in 54 of our stores now paying less than $1 a month in waste costs. And we know our team and our stakeholders, of course, expect us to support the communities in which we live and work. And in the past 2 years, together, we have donated $5 million to support over 13,000 disadvantaged Australian students. Our integrated approach to sustainability continues to deliver meaningful value to people, the planet and the performance of our business. Turning to the next slide. We continue to invest in digital solutions to improve the customer experience and our productivity across every channel. For example, this year, we'll roll out a new Print and Create self-service experience, which will not only provide a better customer experience, it will leverage our new digital platform and also reduce our cost to serve. Key to delivering these improvements is our ongoing focus on simplifying our ways of working and investing in building the capability of our team. Reengineering these customer journeys will deliver a faster, easier, lower cost and more engaging shopping experience. And as I said earlier, during the recent periods of uncertainty, our customers have come to expect a faster, easier shopping experience. Our existing capability and supply chain and our customer insights have provided us with the confidence to accelerate the future requirements of our supply chain and store networks to best meet our future growth. Specifically, we are enhancing operational capability and productivity through automation and increasing capacity across our Officeworks customer fulfillment centers. Here's our General Manager of Supply Chain, Brett Kelly, talking about our new Victorian customer fulfillment center, the first of its projects, which is now being commissioned and will be operational next financial year. Please play the video. [Presentation]
Sarah Hunter
executiveOfficeworks is a diverse business, with each part of our portfolio playing an important role in delivering products and services which help inspire Australians to work, learn, grow, connect -- which helps Inspire Australians to work, learn, create and connect. We continue to rightsize our stationery offer and ensure it remains relevant for our customers, whether shopping for home or for their business, and to provide choices and newness in line with their changing preferences. In education, we are looking to help our customers with lifelong learning and development. We're currently focused on the early years. And in the last 2 years, we've introduced 300 new exclusive private label [indiscernible] products for parents and early learning centers, with a pipeline of over 200 more to come in the next year. We are bold in our ambitions to grow in the art market, focusing both on art supplies for education and for hobbyists across Australia, and we now have over 9,000 products online. And last year, we launched our new exclusive private label range [ borne, ] which is targeted to personal shoppers, students and schools. And we've also just commenced a program to reposition our stationery education and art ranges in store through our renewal program, and you will see we are dedicating much more space to education and art as this program rolls out over the next 18 months. With many businesses disrupted for extended periods over the last 18 months and with tertiary students not on campus, customers not designing invitations or hosting events, our high-margin Print and Create business was impacted more than any other area. But during this time, we took the opportunity to invest in delivering a new online digital platform for Print and Create, which launched recently, built in collaboration with our partners, [ printIQ and Chili ]. This digital offer will enable growth in the medium term, but also creates a platform for future partnerships and future growth. Our furniture business has grown significantly over the past year as our new work-from-home customers explored our range and shopped with Officeworks to create dedicated spaces to work, learn and game. To give you a sense of the scale of growth, in FY '19, we sold about 600,000 chairs. And this year, we're on track to sell 1 million chairs. We have expanded and invested in our range, including higher-end ergonomic furniture and commercial-grade furniture to capitalize on the change in customer trends. And this year, you'll see us introduce a broader range of furniture more appropriate for a living space, whether working from home or gaming at home, as style, coupled with ergonomics, becomes even more important for our customers. As a leading retailer technology, we're always looking for opportunities to expand and extend the range of products and services we offer to embrace trends and support our customers to stay connected. This year, we've seen our customers really embrace flexibility and mobility. They want to be connected from anywhere. To support this, we launched the Geeks2U subscription products to help our customers connect all their tech, the tech from work, the tech at home and the tech from school. And we launched a broader range of home networking, accessories and communication equipment. And whilst we are a material retailer of phones, tablets and laptops, there remains an opportunity for us to help our customers connect these devices with plans that suit them. Officeworks is in a strong position to provide total tech solutions for customers. Turning to the next slide. We are also exploring 3 adjacencies beyond our current market to extend into new areas and drive growth. Small businesses are a core part of our customer base. However, we still see adjacencies to explore and opportunities to broaden our offer. For example, today, we only have 1% of the Print and Create B2B market. There is a real chance for Officeworks to help small businesses build their sales and marketing capability, both in print and digital. And as Australia embraces flexible working, Officeworks can play a role in supporting employers to help their employees set up to work from wherever they want. Our work-from-home offer will target medium and large businesses, many of whom are not currently customers, and offer a seamless service to make working flexibly easy and engaging. And finally, we know we are trusted by parents and students for our back-to-school offer, as customers value and guarantee our best pricing or the convenience [ as school we service ]. Last back-to-school, across our offers, we delivered over 700,000 school lists across the country. But we haven't really explored how we can support schools with back-to-school. So last back-to-school, we trialed a bulk school list called Classroom Essentials. What we learned from the trial is that schools trust us to play an important role in ensuring their students have all they need to start the school year and throughout the year. We are now investing in growing our relationships with schools, our range and our offer, and we hope this will enable us to scale this proposition over time to many more schools across Australia. Turning to the last slide. Officeworks remains well positioned for growth, enabled by every channel model and our relentless focus on understanding our customer, inspiring them and exceeding their expectations. We continue to invest in inspiring Australia to work, learn, create and connect, and we're focused on delivering our plan across our 5 strategies. Equally, we recognize the importance of our every-channel model in-store, online and through our sales team, and continuing to invest in scaling our channels, whether it be more stores where we have network gaps, or a greater online fulfillment capacity, is critical to our future growth. It is more important than ever in a market that's competitive for customers and for talented team members, we continue to invest in knowing and understanding our customer and their expectations and invest in upskilling and training our team, enabling them to build great careers at Officeworks. And during what remains an uncertain period, we are confident Officeworks is well placed to deliver strong growth and provide satisfactory returns to our shareholders over the long term. Thank you. Michael and I are now happy to take questions.
Unknown Executive
executiveSarah, I'll do the online ones first, and I'll ask 2 somewhat related ones from David Errington and Grant Saligari. David says, going forward to double the capturable market, as presented on Slide 67, how do you plan to do it? Is it needing to acquire adjacent businesses like in Bunnings? Or can you grow sales off the existing capital base with some added modifications? And Grant relatedly says, can Officeworks materially penetrate a $50 billion market with its existing store size and online channel? If not, does it need to consider larger stores and some other channel strategies?
Sarah Hunter
executiveBoth great questions. Look, I think through our track record over the last couple of years, we've shown that we are absolutely capable of building out into market adjacencies. We'd also and we do partner with businesses to help us build out adjacencies. And I think we -- with the support of Wesfarmers, we have the capital to be able to do that. So I feel very confident in our ability to build out in the areas where we have opportunity, obviously, around education and the B2B markets being critical. We also see lots of opportunity in our core business to continue to grow. And we have acquired -- obviously previously, we acquired Geeks2U, so we will still consider adjacent bolt-on acquisitions if they're relevant, but we feel very confident in our plan to continue to invest in our business and grow our business from both the core and into adjacencies. In terms of our store network, Michael, I don't know if you want to pick that one up because you -- Michael looks after property.
Unknown Executive
executiveWe can't hear you in the room, Michael, so we might just try and get that connected, and then if we can...
Sarah Hunter
executiveOkay. Whilst we're getting Michael connected, I'll have a go at the question then to help. Can you hear Michael now?
Unknown Executive
executiveNo, I'm afraid not.
Sarah Hunter
executiveOkay. All right. What Michael was saying is that we see stores absolutely part of our future. We have not seen a huge incremental growth in the number of stores that we have in our fleet over the last couple of years, but we certainly have a network plan to grow. We see opportunities around that. But we also have a track record in repositioning our stores and finding new opportunities in existing catchment areas. So we have opened a couple of new stores this year. We have closed a couple of stores this year to find better format spaces that what we're looking for in terms of customer needs. So we will continue to invest in our store network, and we will continue to invest in our online capability. I think both of those are critical enablers for our future growth, as is our sales team, and making sure that we can deliver that B2B service that we know is so important for our customers.
Michael Simotas
analystCan you hear me? Yes. It's Michael Simotas from Jefferies. Just the first one for me. How are you thinking about loyalty and data collection? Officeworks seems likely to be a business ripe to do a lot more of that and there's not a lot of it happening now outside of the online channel.
Sarah Hunter
executiveYes. It's a really good question. You would be surprised actually how much we are doing in that phase. Certainly, with upwards of 30% of our transactions online, that means that we have very good visibility of our customers online. And we are constantly looking at ways to improve how we know our customers and understand our customers in-store as well. And through our B2B channel and our 30-day account, we have very good, deep relationships with our B2B customers as well. So we are always looking at opportunities to grow the relationship and the connection we have with our customers every day, whether it be through even our app and launching our e-receipts, which you'll see coming to market in the next couple of months, all the way through to a more compelling 30-day account offer, which we're certainly looking at as well.
Michael Simotas
analystOkay. And then the second one, can you give us some idea of the contribution to sales the new categories that you've entered over the last few years making?
Sarah Hunter
executiveMichael, did you want to pick that one up? If we can hear you? Can we hear Michael?
Michael Simotas
analystNo.
Sarah Hunter
executiveOkay. Look, it's fair to say, whilst we don't go into the details of specific subcategories, we have seen very, very significant growth in art and education, which is why we are reshaping our left-hand side of the store and our online offer, as you'll see, as we do the reflow with our renewal program. But equally, I think it's important to recognize that we -- whilst we're introducing new ranges like art and learning and development and education, we are being really smart about how we do that. So we still have around 40,000 SKUs in Officeworks online and about 15,000 SKUs in an average store. So where you're seeing in categories as reduced space, for example, in filing, where we know that, that's a declining market, so we're getting much more tailored around that, to enable the growth in areas that are new that we can introduce into the market. And obviously, with furniture, we've seen a transformational growth in that business that we think we can now build on. We've seen customers preference has changed towards higher-end chairs. Certainly, 3 years ago, you never would have seen us advertising $1,000 chair at Officeworks. That's a really material change. And being on track to sell 1 million chairs this year, and we think that we can really still continue significant growth from that platform.
Mark Wade
analystMark Wade, CLSA. Can we just follow up on that. See, I mean, the opportunity with the flexible working, people starting from home, how big is that opportunity do you think in long term, assuming you've got this huge installed base, and we're not going back to old ways of working? Can you give us a sense of the opportunities you see that -- you see there?
Sarah Hunter
executiveYes. Yes. Look, I think it's a multibillion-dollar market for us that we haven't been part of, particularly recognizing a lot of people have been in offices, in city centers and CBDs, and we haven't been supplying those offices and those CBD locations. We have obviously at the margin, as people shop on their way home or into the office, but we really feel like it's a significant opportunity for Officeworks. I'm obviously not going to give all the secrets away, that would be remiss of me to give all the hints and tips to our competitors, but suffice to say you will see us do something quite material, I think, in this space over the coming months.
Mark Wade
analystWould it be fair to say that, I mean, this is a business opportunity where collectively across Officeworks, you're going to be a bigger, better business coming out of COVID, once things settle down than you have been previously, yes?
Sarah Hunter
executiveI would certainly hope so, that's the plan.
Mark Wade
analystOkay. And last thing, on the big corporate accounts, is that something where you want to play? Or is it just too tight?
Sarah Hunter
executiveLook, I think there are a couple of ways to look at this. Firstly, I'd say that we know that to build an ongoing long-term relationship with schools, we need to be actively engaged in government conversations. So that's something that we are looking at. And effectively, schools, big schools are like big corporates. So we are building capability in that area. In terms of large corporate per se outside of the education sector, where we really feel our sweet spot is, is in enabling flexible working and the work-from-home opportunities. So I think we are very well positioned to capture that opportunity. So that's where you'll see our focus.
Bryan Raymond
analystSarah, Bryan Raymond from Citi. Just on -- you talked about the telco and tech sectors. And last year, we saw a big mix shift towards tech, which obviously impacted your gross margin for obvious reasons. But just thinking about that longer term in terms of that mix shift, how are you thinking about it. And whether -- I think in your presentation, you mentioned partnering with the telcos on plans. Just wanting to get a bit more color around that. We've seen a lot of success from JB Hi-Fi with Telstra there. Just wondering how you guys are thinking about that space?
Sarah Hunter
executiveWe certainly are thinking about it, Bryan. We've had a couple of goals in this space historically. And I guess what we've realized is that partnering potentially is a better way for us to do it. We need to know how to bundle the service and the product together. So we are investing in developing those capabilities, and we hope that we will be able to sell a lot more connected devices over the coming years ahead. So it's something we're conscious of. It's something our customers are asking for. They want us not just to sell them the laptop or the phone, but actually a complete solution. So it is a really big focus for us and something that we think that we not only have a right to play in, but that we can play, and it can be a big difference for our business.
Bryan Raymond
analystOkay. And then you mentioned the premiumization in furniture and specifically office chairs. Just thinking about that, typically, you guys have been seen as more entry-level on the tech side, I would say by, suppliers and certainly a good volume retailer, but the premium stuff has tended to go through other retailers. Just thinking about how you might be evolving in that tech space and whether you are able to bring on a bit more premium devices and maybe extract higher ASP and potentially higher margins out of that?
Sarah Hunter
executiveYes. It's a really good question. Actually, when we -- you would all be familiar with our Mentone store. When we launched our Mentone store a couple of years ago, we actually introduced a higher-end commercial range, more targeted at that business, small business customer, to really dip our toe in the water around whether we felt that there was an appetite from our customers. And what we've seen certainly with the changes in the last 18 months is there are opportunities for us in that space during COVID. So late last year, when Melbourne was in lockdown, thankfully, hopefully, the rest of Australia was pretty much not, we actually reflowed and repositioned our tech business across our stores. And there's more work to do in that space, but we definitely see it as an opportunity, Bryan.
Ben Gilbert
analystSarah, Ben here from Jarden. Just interesting just the comments around the education business. It sounds like you're not going after direct big corporates. But you've historically not wanted to come up against sort of the likes of [ Link ] in terms of these aggressive because, obviously, margin gets eroded away pretty quickly. Are you expecting -- is that going to start impacting your mix looking forward? So you think if you're going more aggressively after the education side of things, it's going to be lower margin?
Sarah Hunter
executiveNo. You shouldn't assume that. I think we've proven we are a very, very large B2C player in education already. And so I wouldn't assume, just because we're going after schools that, that would change. We're also an everyday low price retailer, and we're very conscious of maintaining our position in our EDLP credentials with all of our customers. Where we think we can play is an offer that is broader than just price, particularly in the education sector, bringing our sustainability credentials to the floor, coupled with really great availability and service. So the great news is in the education sector, it's more than just about price, but we also recognize through our own brand, our private label study [ make to dink ] that we are more than competitive in terms of price. So you shouldn't assume that there's a significant margin dilution just because we're going after the school business.
Ben Gilbert
analystAnd so when you say differentiation, is that also things like replenishment teams, et cetera, that likes of your bigger global competitors would have?
Sarah Hunter
executiveWell, I won't compare myself to other competitors, but what I would say is that we will stick to our knitting and what we did best at Officeworks, which is priding ourselves on the complete offer to a customer, the status that they receive, making sure it's easy and engaging and also the quality of the products we offer are at a great price, but also our sustainability credentials that we know schools really value and they really value being part of the communities in which they are part of. So yes, I think we have -- schools have told us that they want us to be part of their supplier base, and we're really excited to learn our way into that market.
Ben Gilbert
analystAnd just finally for me. Just on the everyday price piece, you've had a lot of your competitors across different industries have said that they've pulled back a lot of promotions over the last 12 months because of stock availability, et cetera. I'm just interested in how you guys think you've capitalized on that, particularly sort of categories like electronics. And then as we look forward over the next sort of 12 to 24 months, you are going to have a lot of tailwinds and opportunity to other things like currency. Admittedly, logistics costs offset that a bit. But how are you thinking about the level of price investment past 12 months capitalizing on it and looking forward over the next 12 to 24 with some of the tailwinds you can have?
Sarah Hunter
executiveYes. Look, I would say, certainly, the last few months, we have us -- as the states have come out of lockdown, albeit now we're back in, in Victoria, we've certainly seen everyone get back to a more regular rhythm of trade. I think, as we look ahead, probably my bigger concern for the second half of the year, we're used to living in a highly competitive environment, is really around supply, recognizing semiconductor challenges offshore. And so making sure that we work with our suppliers to continue to get access to the volumes that we really need is our absolute focus right now.
Ben Gilbert
analystSo you're not so much concerned about discounting coming back in a bigger way and having to keep bringing price down?
Sarah Hunter
executiveWe're used to working in a highly competitive market, we've done it for many, many years. We continue to invest in price and work with our suppliers to make sure we can bring the best value to the market and support our low-price credentials, so we'll never shy away from that. It's a very important part of our proposition.
Unknown Executive
executiveThanks, Sarah. Thanks, Michael. And apologies to Michael and everyone in the room that we weren't able to get the audio lined up. That wraps the Officeworks Q&A. We'll take about a 10-minute coffee break and then return in the room for a start at about 12 noon sharp for the industrial businesses. Thanks. [Break]
Ian Hansen
executiveI thought I'd wait till 12:01, so I could say good afternoon, everyone. It's great to be here in Sydney in person. So I'll start today by giving a brief overview of the WesCEF, Chemicals, Energy & Fertilizers division, followed by an update on each business unit, finishing with a future outlook. So turning to the next slide. WesCEF's vision is to create a portfolio of leading, sustainable businesses. As I move through this presentation, it will become evident that we are guided by our vision in our decision-making and strategic focus. This slide also highlights the shared services approach we utilize within WesCEF. It should be noted that the Australian Gold Reagents joint venture, in that joint venture, CSBP is both the operating and sales agent. Our 2 other joint ventures, Queensland Nitrates and Covalent, operate as independent entities. However, we, along with our partners, provide these companies with technical and commercial expertise, adding value and ensuring good governance. To the next slide. WesCEF has 4 business segments. Firstly, we have the chemical segment, which is our largest, and it contains our ammonia, ammonium nitrate, or AN, as part of CSBP. Our sodium cyanide business, which we have 75% of, including chemicals the other 25%, trading as Australian Gold Reagents. Our 50% share of Queensland Nitrates, which is owned by Incitec Pivot through the other 50%, their subsidiary, Dyno Nobel. And also Australian Vinyls and Modwood businesses located in Victoria, which sell various industrial chemicals, including PVC and specialty products. Our ammonia, AN and sodium cyanide businesses have developed over time from relatively small investments, incrementally growing with opportune capital additions to ensure they meet market demand. Concurrently, the business performance has benefited from technical expertise applied to extract better plant performance, high utilization and raw material yield. We are the market leaders in ammonium nitrate in Western Australia, and Australian market leaders in sodium cyanide and PVC distribution. Ongoing growth in these businesses centers around further debottlenecking and expansion opportunities, which I'll speak to later. Our second business segment is the energy portfolio, which is our homegrown business operating in the broad energy distribution and retail market. There are several business offerings within this portfolio. The LPG business extracts LPG from natural gas and distributes domestically in both cylinder and bulk forms and also exports in bulk. The LNG business operates under the brand, EVOL LNG, producing and distributing LNG to regional mine sites and remote power stations. The clean heat branded retailing business provides natural gas to small businesses and residential consumers in WA and electricity to large customers. The broader division leverages clean heat's expertise to procure all of WesCEF's gas requirements, which is a mix of short-term contract and spot purchases. Our fertilizer business has grown with the WA agricultural market and has been around longer than Wesfarmers for some 111 years. It continues to hold the majority of market share in an increasingly competitive environment. The business is focused on expanding its range of unique products and services with its developing technology, benefiting our growing customers as they continue to enhance their operations. And lithium is our newest business segment and retains significant investment by Wesfarmers via the acquisition of the interest in the Mt Holland lithium project and additional capital investment towards the development of the mine and downstream processing. These assets will be developed under Covalent Lithium, which manages the 50-50 joint venture we have with Chilean chemical and mining group, SQM. The project reached an important milestone with the announcement of FID in February. And it's now focused on securing final government approvals to commence refinery development at full pace. Our project will produce very high-quality lithium hydroxide with strong sustainability credentials and will be one of the world's few vertically integrated operators from mine customer. Now to the next slide. The majority of our assets are located in Kwinana, around 30 kilometers south of Perth CBD. And many of you probably had the opportunity to visit Kwinana at the WesCEF Strategy Day a few years ago. But those -- for those who couldn't, it's an important strategic purpose-built industrial area in WA to support downstream manufacturing and chemical processing. Many of the operations in the area are interlinked via utilities, rail access and port facilities. The industrial sites in the area are also interconnected commercially, supplying feedstock products into other operations. This map shows the footprint of our existing Kwinana facilities, and we look forward to adding to this landscape in the near future with the orange section highlighting the proposed location of the Covalent Lithium refinery. On to the next slide. I'll speak briefly to this slide. What it demonstrates is that our businesses have many interdependencies and utilize similar feedstocks. This provides the economies of scale that come not only from an operational perspective, such as sourcing, producing and distributing, but the shared service structure, which I spoke about earlier, where we leverage skills, knowledge and capabilities. All of these in combination allow us to be efficient with resources. On to the next slide. WesCEF has 4 key strategic focus areas, which I'll be referencing throughout this presentation. We are conscious of our environmental footprint and are actively looking at opportunities utilizing our expertise to deploy technology to reduce emissions and deliver investment returns. Secondly, we are looking to leverage existing infrastructure and expand our chemical and energy footprint to capitalize on opportunities in the market. Thirdly, we're focused on providing all necessary resources and support to Covalent to ensure successful project execution and also evaluating opportunities to meet the growing electric vehicle and battery market. And lastly, we're investigating opportunities in renewable power and related technologies. On to the next slide. Our continued focus on safety has seen our total recordable injury frequency rate at around 3 year-to-date FY '21, which demonstrates the success of our ongoing safety campaigns in delivering that downward trend. With regards to climate opportunities, WesCEF has an aspiration to be net 0 in Scope 1 and 2 emissions by 2050. This aspiration drives our focus on abatement and investment opportunities. While WesCEF is an emissions-intensive business, we've always been conscious of our environmental footprint and employ global best practice. Examples of these include utilizing the heat produced in our chemical operations to generate our own electricity on-site, use of catalysts to reduce greenhouse gas emissions in our chemical processing facilities and the continued focus on water usage and wastewater management through our wetlands. As a significant producer of hydrogen and ammonia today, WesCEF is closely monitoring the emerging technologies and early-stage projects in both the green and blue hydrogen and ammonia space. WesCEF has the technical capabilities to assess opportunities in this sector, and we're engaging with various industry and regulatory stakeholders on this topic. In regards to decarbonization, WesCEF has always looked to deploy technology to reduce its environmental impact in its existing business. While our Mt Holland lithium project will increase our greenhouse gas emissions at a local level, we're very proud to play an important role in this emerging sustainable market where our investment will have a net positive impact on global decarbonization and help the transition to reducing emissions from the transport sector worldwide. We'll also be looking to employ various techniques during the production phase of this project to reduce emissions. WesCEF is focused on indigenous employment with 2.9% of our team members identifying as Aboriginal and Torres Strait Islander descent. And we are committed to working towards a great agenda balance in our businesses with 27% of leadership roles being currently held by women. We also continue to support the communities in which we operate via grants, long-term partnerships and team member involvement. Turning to the next slide for an update on our chemicals businesses. Explosive-grade ammonium nitrate demand from WA customers remains strong due to robust WA mining sector and strong iron ore price. This has resulted in lower sales of ammonium nitrate into the fertilizer interstate markets. The sodium cyanide business continues to experience short-term weakened export demand due to international gold mine closures as a result of COVID. We've had a number of successful planned maintenance turnarounds over the past few months, and our chemical plants have delivered strong output and operational efficiencies. The priorities for our chemicals businesses are optimizing volume and margin mix and extending existing long-term customer contracts. We're also evaluating opportunities to leverage our existing infrastructure and to expand production capacity in our ammonia, ammonium nitrate and sodium cyanide businesses. It is worth noting that while no decisions have been made at this stage as part of the preliminary assessment of a potential expansion to ammonia production capacity, WesCEF will lodge a major project plan with the Australian Industry Participation Authority over the current month. On to the next slide, please. As you can see, our sodium cyanide sales have increased by an average of 3,300 tonnes per annum since 2003 when our solids production plant became operational. This has been achieved through incremental investments in plant debottlenecking and extensive engineering using our data and digital capabilities to optimize plant performance. The ammonium nitrate business is focused on driving continued operational improvements in its nitric acid plants, which has resulted in strong plant viability. As a result of these improvements, the business has continued to maintain strong production output. Turning to the next slide. Moving on to the energy portfolio. I won't go into too much detail here as I did discuss these various segments earlier, but I will touch on the market dynamics of each. Kleenheat is the only domestic producer of LPG and operates WA -- domestic producers of LPG and operates in a mature market. While the market is unlikely to exhibit long-term growth due to shifts in energy demand, our LPG business has experienced an increase in domestic sales due to the recent BP refinery closure, which I'll discuss shortly. Our EVOL business holds the majority of the market share, supplying LNG to remote power stations and also remote mine sites. However, it is a market which is becoming increasingly competitive. New players are positioned to enter into the Northwest and the Midwest regions to leverage favorable transport economics to customers located in these regions. The natural gas retail business operates in a highly competitive market. However, Kleenheat has a very strong local brand, provides leading customer service and is trusted in our community. And the electricity business is relatively small in the retail electricity market in WA. The West Australian market is not fully contestable which limits our ability to grow this business materially. State government-owned synergy holds the majority market share as a legacy retailer in WA. Turning to the next slide. As alluded to earlier, the LPG business has experienced an increase in domestic LPG sales following the closure of the BP refinery. This refinery was the only other WA domestic producer of LPG and its closure means that Kleenheat sales will now be more heavily skewed to the domestic market. The natural gas retail business remain -- maintains a strong customer focus and drive to customer retention and continued growth. In regards to growth, Kleenheat is investigating opportunities in renewable power and related technologies. And our LNG business is evaluating expansion opportunities in line with our strategy of expanding our businesses by leveraging our existing capabilities and infrastructure. Moving to the next slide. A strong harvest in 2020, coupled with good early seasonal rainfall in 2021, has improved growth sentiment for this season. While we are experiencing increased competition in nitrogen due to investment in storage infrastructure by competitors, our Fertilizers business provides a differentiated offering through targeted customer services, such as our traditional soil and plant analysis laboratory as a site to ag digital mapping system, field trials, and more recently, the introduction of CSBP detect and tank telemetry. The business is also prioritizing the investment in corrosion management across its aging assets to ensure a safe, sustainable operating environment. Turning to the next slide on lithium. As I mentioned, in February this year, we announced a successful final investment decision for our Mt Holland lithium project with our joint venture partner, SQM, subject to receiving all relevant regulatory approvals, which are due to be received later this year. We expect that Wesfarmers' share of total project capital expenditure to be approximately $950 million. Covalent has commenced infrastructure development at the mine site, made commitments on some critical long-lead items and continued engineering design work while we wait for the final approvals. Subject to receiving those approvals, project construction will commence in the second half of this calendar year with the first production from the refinery in the second half of calendar year '24. WesCEF senior management are focused on supporting Covalent to ensure successful project execution. Additionally, over the past few months, we've seen the market dynamics improve for electric vehicle adoption worldwide following an increased focus on climate change and government support. Moving to the next slide, regarding outlook. In our ammonia business, we are both an importer manufacturer. The current ammonia price volatility is causing a short-term weakness in earnings, which we expect to revert in FY '22. We've got a planned 5-yearly maintenance turnaround of our ammonia plant scheduled for FY '22, which will mean the plant will be down for approximately 5 weeks. Production of ammonium nitrate is expected to remain stable. However, the subdued export demand for sodium cyanide, driven by the ongoing COVID disruption to international gold mines, is likely to continue for some time. The energy business is expected to continue to benefit with the increased LPG domestic sales following the closure of BP's refinery. And the fertilizer business is expecting solid earnings with positive growth sentiment following a strong 2020 season, and as I mentioned, the early rainfall experienced in this 2021 season. Overall, earnings for Chemicals, Energy & Fertilizers will continue to be impacted by international commodity prices, in particular, ammonia and Saudi contract price for LPG, exchange rates, competitive factors and seasonal outcomes. So that's the end of the presentation. So I'd now like to invite Aaron Hood to the stage, our Chief Financial Officer, who will join me for the Q&A.
Michael Simotas
analystIt's Michael Simotas from Jefferies. I was just hoping we could get some color on your expectations of the implications of the potential change in the antidumping measures on Russian ammonium nitrate.
Ian Hansen
executiveSo for those not aware, there has been dumping duties applied to ammonium nitrate imported from Russia for quite some time. And just recently, the minister decided not to continue with those dumping duties. Our view is that Russia brings -- or can bring low-priced ammonium nitrate into Australia, and that is notionally dump and that affects the import price, and therefore, the flow-on effect is that it impacts the domestic market price. I think in the statement from the commission, they were saying the volumes associated with product coming in from Russia were so small that it wouldn't impact local pricing. We take a different view on that.
Michael Simotas
analystCan you give us any sense of how material it could be for the business?
Ian Hansen
executiveProbably wouldn't like to say in terms of dollars, but we believe, and if you read out submission to the commission. There will be some information there indicating the sorts of duties that have been applied on the Russian product in the past and that might give you some indication as to what the pricing could fall to should the Russian product come in.
Michael Simotas
analystOkay. And then just a second one for me. On the lithium refining plant, how confident are you in the CapEx that's been allocated given the labor market continues to tighten in the West, and there's been some cost blowouts for other projects of a similar nature?
Aaron Hood
executiveThanks for that. We're obviously watching the labor market and the stresses in the West Australian economy at the moment on that front, and a lot of those factors have been put into the plan and the announced CapEx that we came out with. I think what's the focus now is getting the long lead items from offshore vendors and trying to lock away things like steel prices and the copper price inputs that go into all of that equipment. So the Covalent management team is really adopting a strategy of trying to secure those items upfront. And it's really timed very importantly with our approval regime. And when that drops for the refinery, we can then start securing those items early.
Ross Curran
analystRoss Curran from Macquarie. A similar question to Michael. It's just I noticed that there was a variation to the plans on the EPA website 2 weeks ago. They've had to add in a 120-kilometer water pipeline from Murrin Park to Mt Holland. Has that not resulted in an increase in the expected CapEx of the project?
Aaron Hood
executiveYes. The water pipeline for the project has always been factored into the CapEx estimates we've provided to the market. So that's been part of our long-term plan.
Ian Hansen
executiveThere was an analysis as to whether we should be purifying the water on site or acquiring water via a pipeline. Analysis showed that we should purchase the water via the pipeline.
Ross Curran
analystSo you're not having to add a pipeline. That's the...
Ian Hansen
executiveNo, no. We're having to add the pipeline in, but there's always CapEx associated with that pipeline, or alternatively, the water plant.
Ross Curran
analystOkay. Just because it was -- you just added to the plants 2 weeks ago.
Aaron Hood
executiveSo yes, it hasn't been added to management's plans and our overall flow sheet and process and the capital estimates were provided to you has always included that pipeline. It's also appropriately scaled for future potential expansions of the project.
Simon Edmonds
executiveIan, Aaron, I have a question from Brook Campbell-Crawford at JPMorgan. He says, can you quantify the increase in ammonia and AN capacity that you are considering? Are you able to provide a time line and CapEx estimates related to this?
Ian Hansen
executiveNot very clearly on any of those, really. We're still evaluating the size of an ammonia expansion, but the expansion would be sizable in terms of we currently produce 250,000 to 270,000 tonnes per annum, but our demand is about 500,000. So we'd be looking at filling that delta somehow. In terms of ammonium nitrate, we're in early-stage evaluation, but that would be more of a debottlenecking than a significant expansion. And no, I can't give CapEx at this stage.
Simon Edmonds
executiveOkay. Thanks. In the absence of any others in the room, I'll go from Grant Saligari at Crédit Suisse, who has 2 questions. Firstly, how do you compete with Orica and Dyno, where they're prepared to reduce pricing on bulk AN to sell in their technology products? And then the second one is in relation to blue or green ammonia and hydrogen and whether you're expecting to undertake any pilots in that space.
Ian Hansen
executiveThe explosives companies bundle not only their technology but their services with the AN. We sell our AN to the explosives companies and also to one end user in a mine site. I don't believe that necessarily we're competing with the explosives companies reducing their bundled offer to these -- to the mine site. So I'm not quite sure I understand the question.
Simon Edmonds
executiveI think we'll leave it at that then. And on pilot projects in relation to blue or green ammonia.
Aaron Hood
executiveYes. I think on that one, as Ian mentioned in one of the slides, we have set up a climate opportunities team. And one of their key focuses is actually working on collaborating with other technology providers, other chemical manufacturing entities and government stakeholders around reviewing all of the potential hydrogen green and blue ammonia projects that we could look at in Western Australia. I think in the last count, there was over 22 projects in the state. So it's quite a big field, but a lot of those are very early stage at the moment, and we think we have the team and the capability to assess those.
Simon Edmonds
executiveOkay. And just one final one from David Errington online. And if there's no further questions in the room, we'll go to the Industrial and Safety business after you finish with this. But he says, Ian, could you go into some detail as to the process you've put in place to ensure the construction of the spodumene concentrator and lithium hydroxide refinery are on time, on budget, and more importantly, completely competently constructed? For example, we have seen greenfield plants in other areas, base material delays or breakdowns.
Ian Hansen
executiveYes. And good question. Thanks, David. We've put in place a team, which is a combination of both WesCEF and SQM people which will provide us with certain capabilities. And in addition to those people, we've employed well-credentialed project managers to assist with construction and management of the project. The team from both SQM and WesCEF have been involved in major projects in the past and have successfully delivered those projects and know what processes have to be employed to ensure successful project delivery. Furthermore, we've had the opportunity over the last 12 months with the delay to the FID decision to undertake significant additional engineering work and also additional process test work. So we have a high degree of confidence that the process will work, and we have a high degree of confidence that our capital estimates are correct. I think if you look at some of the other projects which have been or are being built, their level of engineering definition and process test work that they've undertaken was perhaps not as great as what we've been able to do. Do you want to add anything?
Simon Edmonds
executiveOkay. Thank you both. And we'll move on to Industrial and Safety.
Tim Bult
executiveHi, everyone. My name is Tim Bult, and I'm really delighted to be here and be able to present the Wesfarmers Industrial and Safety businesses as my first Strategy Day as WIS MD. Before I do get started, though, I would like to recognize the hard work by all of the teams within the WIS businesses, particularly following on from the challenging times we faced from COVID-19 that continued to impact our business well into FY '21 and our team's capacity to navigate through these challenges. The resilience shown by our teams has been outstanding and has positioned the WIS businesses well for the next challenge. Starting now on Page 94. WIS is made up of 4 distinct businesses operating in the industrial segments. The largest in terms of revenue and growth potential is Blackwoods. which is a distributor of over 300,000 SKUs, essential to the supply chains of Australia's and New Zealand's largest corporate and government entities. Blackwoods has an established #1 position in a fragmented market in both Australia and New Zealand in safety and industrial ship culture, supporting the communities we operate in and enhancing our environmental performance. As you can see, each of our businesses have strong market positions and each offer a strong point of differentiation in their offer. supported and enabled by our sustainability credentials. This has played into the essential nature and support we provided as a critical and differentiated supplier during the bushfire crisis and the COVID-19 pandemic. Some examples there were Blackwoods kept customers operating by sourcing critical products in global shortage, including respiratory, cleaning and hydrogen products. The strength of Coregas' Healthcare segment led it to being a key contributor to both the bushfires in Southern New South Wales and Central Coast covered hospital regions, and the COVID-19 pandemic, including surge planning and increased oxygen demand from New South Wales, Victoria and Queensland hospitals. Workwear Group supplied garments to emergency services and health sectors as well as supporting the surge in industrial demand. Greencap provided new COVID-19 assurance services to its customers. This reinforces the WIS businesses providing valuable solutions to its customers. Turning now to Slide 95. Looking at the recent performance of the division, we clearly have had a disappointing financial performance in recent years, and particularly in FY '20, driven by the turnaround activities that were undertaken and then the impact of COVID-19 on our operations and customers' operations. We saw improvement in the first half of FY '21, primarily driven by Blackwoods through the achievements that I'll talk about in the next slide. Safety is a key priority for us. We are pleased that the total recordable injury frequency rate, shown on the slide, continues to show long-term declines as a result of the actions and initiatives across all of our teams. We are also pleased with how the business has handled the safety and well-being of our team members during COVID-19 between keeping team members safe at our distribution sites and the immediate work-from-home adjustment a number of our team members made. Notwithstanding this, there's still plenty to do in the safety priority. Moving to Slide 96. I'll give a little bit of an update on Blackwoods. Since the last Strategy Day, there has been good progress in the turnaround. The business continues to focus on building market and leading product supply offer to businesses across target industry segments. The business has made key achievements in the past 18 months that has successfully improved performance to date. These include the closer-to-customer initiative. This is focused on driving profitable sales growth and market share in target industry segments. We have localized customer-facing teams to be closer to the customer and the communities we operate in. This is -- has enabled a deeper understanding of our customers' needs and stronger relationships, enabling us to deliver an improved customer experience. We are pleased to see consistent sales growth now demonstrated over an 18-month period, and the customer Net Promoter Score improving to 20. And just over 18 months ago, that was a minus number. Secondly, the Link proposition. We have launched the new Link value proposition, which is an integrated program, delivering an end-to-end procurement solution and reduction in the total cost of ownership. This program goes beyond the supply of individual product and looks at the total business nonstrategic procurement and end-to-end opportunities, including consolidation of vendors, product substitution and optimization, warehousing solutions, working capital improvements and sustainability. And the third dimension is outstanding supply chain. We have implemented warehouse automation in 2 of our 8 distribution centers, a freight management solution and improved demand planning capability, which has resulted in an improved operating leverage and business scalability. We have seen a reduction in the cost to serve over the past 18 months on supply chain. Looking forward, the current priorities to drive growth. Firstly, to continue to build a market-leading customer value proposition focused on the target industry segments of resources, manufacturing, construction, government and retail. The CVP is focused on 4 key value pillars being unbeatable range, reliability, expertise and ease to do business. Secondly is to continue to transform the business model. Automation, data and digital play a critical role in this. Key priority areas are customer and supplier digitalization and continued warehouse process automation. And finally, completion of the ERP implementation. On that, turning to Slide 97. I'm pleased to report that we have started deployment and successfully went live in April with the first states in operation being Victoria and Tasmania and also with the finance modules operating across the Blackwoods business. The rollout is planned to be completed state by state over the rest of calendar year 2021. The first rollout deployment, whilst it's had its challenges, has met our expectations and what can be expected with the large and complex ERP implementation program. This is a significant transformation program. So getting to this stage, we see as a great achievement. We are working hard with our implementation partner on the remaining operations go-live rollout in coming months. The ERP replacement remains a core component for Blackwoods to deliver its strategic initiatives. We will be able to remove constraints and risks on legacy systems, reengineer processes to reduce costs and improve the customer experience, provide a stable modern platform for efficient scale, leverage and future operational and digital enhancements as -- and as an enabler for Blackwoods to underpin a market-leading offer. Turning to Slide 98. We'll just run a short video that hopefully brings some of what I've talked to to life. [Presentation]
Tim Bult
executiveI hope you found that useful, and thanks for the team for the work on that, which will be used in other forums. Turning now to Slide 99. I'll make some comments on Coregas. The business successfully launched into health care in 2017 to 2018, and it continues to grow the segment with opportunities in the pipeline. The success of the program has been from the customer offer in providing unique solutions: cylinder tracking and asset management, enhanced security of supply, low to no wastage and reduced manual handling are some examples. As mentioned earlier, ensuring security of supply for those customers impacted by the bushfires and COVID-19. And more recently, Coregas prepared and delivered 4 ISO containers at the Perth Airport in early May 2021 for collection by the Indian Air Force to assist in escalating COVID-19 outbreak in India. Those ISO containers are used for transporting 80 tonnes of liquid medical oxygen for distribution in the country to those people of need. It was a great effort by the team, and there's more support that's being provided in coming days. Coregas has gained market share with major customers by developing solutions to meet their needs. A good example here is purge project activity for natural gas exploration and LNG plant shutdowns, which require rapid deployment of assets. The Trade N Go Gas is an innovative disruptor offer from Coregas along the lines of never pay rent again, targeted mobile traders who use cylinders for welding and heating. Part of the program is offered through Bunnings providing a geographic spread and extended trading hours. Coregas sees more growth in this segment. Coregas operates a merchant hydrogen plant at Port Kembla, New South Wales, supplying refineries, laboratories and universities for heat treatment and soon for fuel cell vehicles. Coregas' expertise in hydrogen led it to being heavily involved in the hydrogen energy supply chain project, pilot project, and Coregas will shortly load the first -- world's first liquid hydrogen ship in Victoria, which will travel to Japan. Coregas is also developing a hydrogen refueling station in its existing Port Kembla hydrogen production facility so that it can introduce hydrogen fuel distribution assets into its own supply chain. The business remains active in several opportunities in this growing sector but is being selective in where it can play best to provide decent returns. Turning to Slide 100 on Workwear Group and Greencap. The Workwear Group business was impacted due to COVID-19 over the past 12 months, particularly the airlines retail and hospitality uniform segments where customer demand was significantly lower. We think that will continue to impact the business going forward for some time. Notwithstanding this, the strategic focus for the business held up well during 2020. Workwear Group is continuing to invest in technology to improve the customer offer and supply chain efficiency and simplifying its operating model to improve operational efficiencies. The key industrial brands of Hard Yakka and King-Gee delivered continued double-digit growth for the fourth year running, driven by new product innovation and development. We continue to invest in brand desirability initiatives aimed at driving consumer desire and choice. Greencap is seeing stronger pipeline of tender activity and is capitalized on new opportunities in the past 12 months, including offering new risk-consulting COVID-19 services. Greencap's online offer continues to grow strongly, and we are further investing in the Cm3 product to capitalize on this market opportunity. Turning to Slide 101, sustainability update. As outlined at the start, common across all of the WIS businesses is the competitive advantage we have in giving our customers confidence in the products and services we deliver, in having the right product with reliable supply backed by our sustainability credentials and achievements. We think this is critical to generating long-term sustainable earnings. As you can see from the slide, we have a lot of activity to prioritize and enhance our sustainability agenda. I'll just pick out a couple of key highlights. Firstly, on indigenous engagement. During the year, each business hosted an intern from CareerTrackers, a national nonprofit organization with the goal of creating pathways and support systems for indigenous tertiary students. Blackwoods has long been a supporter and partner of the organization and was awarded the prestigious CareersTracker (sic) [ CareerTrackers ] Corporate Plus Award earlier this year. The award is presented to an employment partner who strives to create best practice in the implementation of the CareersTrackers (sic) [ CareerTrackers ] program, and who goes above and beyond in embedding the program in their business. We are very proud of this achievement. On ethical sourcing and product safety, Workwear Group achieved an all rating from the Baptist World Aid 2020 COVID Fashion Report. which recognizes the immediate actions and initiatives implemented by organizations to support their supply chains during the COVID-19 pandemic. These ratings means Workwear Group provided evidence of assistance against all 6 commitments. Only 43 companies worldwide received this rating and Workwear Group was the only uniform provider to receive such a rating. And also on the screen, you'll see at the right-hand side is a photo of what I already mentioned about Coregas in providing medical ISO containers to support the Indian crisis. Now turning to Slide 102, key themes and outlooks. We recognize in WIS that the financial performance of the division must improve. Our teams are aligned on the task ahead of us. We see a clear strategy on our differentiated offer: the strong market position and total value proposition for our customers, enhanced operational capabilities and to execute new growth opportunities. Secondly, providing confidence in the products and services we deliver by offering the right product with reliable supply and finally, investing in digital and data to improve efficiency and the value of our offer. Market conditions are expected to remain uncertain. We'll have continued demand anticipated in some segments, particularly the Workwear Group. What we're focused on is building market share and integrating sustainable practices to ensure long-term profitability regardless of the market conditions. That concludes the presentation. I'll invite Dan McArtney, who heads up finance at WIS, to the stage to answer any questions you might have.
Simon Edmonds
executiveThere's no questions online yet. So I'll give everyone in the room another minute and anyone online an opportunity to e-mail through to us. Otherwise, we'll wrap it up there.
Bryan Raymond
analystBryan Raymond from Citi. Just on Blackwoods. Just interested in the path to that recovery in that business. You always talked to the ERP system being rolled out in calendar -- by calendar '21. Just thinking about the other steps in the process to get back to kind of previous earnings. What's -- how should we be thinking about the various building blocks for the turnaround in that business beyond the ERP system.
Tim Bult
executiveYes. So I think what I tried to outline is that the team is building momentum both in sales and in performance with customers. What we see is that the ERP is a big enabler to continue that momentum going forward. And also, it will facilitate a lot of the other initiatives that we have that are, frankly, not on hold, but being developed slowly until the ERP is in place. So a lot of investment in digitization, not only on the customer side, but on the supplier side, we'll bring great efficiencies. And we'll also get, I guess, a lot more ability to streamline our processes and put in new systems once the ERP is in. At this stage, it's not holding us up with the turnaround, but it's really important that we deliver it so that we can continue to bring the scalability and the capacity up to serve efficiently what we see as a growing demand from our customers.
Simon Edmonds
executiveAnd Tim, there's one online from David Errington who says, the messages taken away from the investments that are made in Blackwoods in recent years have not yet got Blackwoods positioned for the future with lower risk and that FY '20 was an anomaly. Is that the message that you intended him to take away?
Tim Bult
executiveLook, the message that I was intending to take away was that performance has, in past years, clearly been unsatisfactory. I think the team at Blackwoods have done a great job in bottoming that out and are starting to build some momentum. It's early days, and there's a lot of work to be done. But we are optimistic that with the continued application of the strategies and the efforts by the team that we can continue to build market share. Has David confirmed whether that's answered his question?
Simon Edmonds
executiveI haven't been speaking to him. Grant Saligari has a question and I'm reading it for the first time now. So would you expand on next steps in your hydrogen pilots and what you think the business opportunity could be?
Tim Bult
executiveSo in relation to hydrogen, the next steps to build in -- so far as Port Kembla is concerned, is to build the refueler facility over the next 12 months or so and to have that running next calendar year to supply a couple of fuel cell vehicle distribution from our distribution fleet to help deliver our product throughout New South Wales. We'll also have a small amount of extra capacity to sell to third parties who may wish to demonstrate and use hydrogen, both through its economics and its credentials in that particular location around sustainability. We've got other projects in the pipeline and I mentioned the hydrogen energy supply chain project in Victoria. We're working on that at the moment, albeit we have a very defined role. So we're being very selective around hydrogen. We're looking in Coregas at the spaces that we can actively contribute rather than trying to do necessarily everything. And it seems to me that we have -- the team has some capability around liquefaction, around transportation and the distribution and handling of hydrogen. And we're looking at -- there's so many projects out there at the moment. We're having a very, I guess, careful look at where we can participate and where we can do that viably.
Simon Edmonds
executiveOkay. Thanks, Tim. Thanks, Dan. There's no further questions on the line. So I'll hand back to Rob to wrap up.
Robert Scott
executiveOkay. Thanks, Tim, and thanks, Dan. Well, that brings us to the end of the day. For those in Sydney, thank you very much for joining us and for those online for joining us online. I just wanted to make a couple of closing remarks. Firstly, just to follow up on an earlier question regarding portfolio management. As I said, after a number of years of quite a lot of activity, I'm really pleased with the composition of the portfolio at the moment. The last year has represented a lot of change as well within the Target and Kmart portfolio, and it's just been great to complete that work. And now both businesses are positioned in a much stronger way going forward. So we're very pleased to continue with the momentum there. Not only have we significantly enhanced the growth prospects of Kmart, but we've derisked Target to a great extent, and we're excited about the possibilities for the Target team and the business there in terms of future growth. The other point I just wanted to make was you may have seen our businesses have announced in the last 24, 48 hours that we'll be supporting all of our Australian-based team members, providing 3-hours paid leave in order to get vaccines, should they be keen to do so. So very keen to be doing a bit to help get Australia vaccinated so we can continue to move on post -- or -- and through COVID. We feel that we've navigated the last year such that our businesses are coming out of COVID bigger, stronger, better than they were going into COVID. And we feel that we've also, in recent years, established some really exciting growth platforms for the future. And hopefully, hopefully, have a better understanding of that today than you did yesterday. So thanks very much for your patience with us. For those in Sydney, we have some lunch outside, and we'd be delighted to join you for lunch. Thank you.
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