Wickes Group plc (WIX) Earnings Call Transcript & Summary
July 25, 2023
Earnings Call Speaker Segments
Operator
operatorHello, and welcome to the Wickes Analyst Conference Call. My name is Laura, and I will be your coordinator for today's event. Please note, this call is being recorded. [Operator Instructions] I will now hand you over to your host, David Wood, CEO, to begin today's conference. Thank you.
David Wood
executiveWell, good morning all, and thank you for taking the time to join us this morning. I'm here with Mark George, our CFO, and we plan to spend the next 50 minutes or so outlining our new capital allocation policy and of course, answering any questions that you may have. We have prepared a short slide presentation, and hopefully, you'll already have this in front of you. If not, it can be found in the Investor section of our Wickes plc website. But before we turn to the slides, let me give you a quick voiceover on our Q2 trading update that we've issued this morning. I'm pleased to say that we've had an encouraging first half performance. We've seen an improvement in like-for-like sales in the second quarter, up 3%. And despite the challenging consumer environment, group like-for-like sales for the first half were up 0.7% year-on-year. Core like-for-like sales were ahead by plus 2.3% in the second quarter with categories such as decorative and construction performing well and outdoor projects benefiting from a normalization of weather patterns. We have seen a particularly good performance from trade sales, reflecting continued healthy order pipeline for local trade professionals, as we continue to grow membership of our digital TradePro scheme. DIY sales has seen an improving trend as the period progressed, although remain lower year-on-year. In our Do-it-for-me showroom business, like-for-like sales growth on a delivered basis were plus 5.3% for the second quarter as we continue to work through the elevated order book. Orders in the first half were up modestly with Bathrooms again performing well. Naturally, we are keeping tight control on costs with savings flowing through as expected in distribution, logistics and store operations, and we continue to make good progress across our strategic growth levers. We have completed 6 store refits so far this year, and we're opening a new store in Chelmsford later this week with a further 2 openings planned before the year-end. Now if I could ask you to turn to the first slide of the deck, please. As I've just outlined, trading is on track, and we are comfortable with consensus expectations. Mark and I will now take you through the new capital allocation policy. This policy reflects the strength of the balance sheet, our confidence in our future growth strategy and our focus on delivering strong shareholder returns. We have updated our capital allocation framework to deliver an efficient capital structure and the key points of which are: the balance sheet target will be focused on a net cash basis, retaining at least GBP 50 million of cash at the year-end, which is typically our seasonal low point. We will continue to invest around 3% of sales behind our proven strategic growth levers. This is before the adoption of IAS38, which Mark will run through in a bit more detail later. And we plan to maintain the full year dividend at 10.9p. Going forward, our previous policy of a 40% payout ratio will be superseded by a new policy of 1.5x to 2.5x cover. And I'm pleased to confirm that today, we are announcing a GBP 25 million share buyback as we believe this is the best route to return surplus cash to shareholders. Finally, and again, Mark will talk in more detail to this, we are increasing the proportion of our Software-as-a-Service costs to support our investment in our IT infrastructure and capability. This will affect adjusted profit before tax over the next few years, although it won't have any impact on cash. If you could turn to the next slide, please. So Wickes has a compelling investment case, targeting double-digit total shareholder returns over the cycle. The cornerstones of this are mid-single-digit sales growth, profits growing faster than sales, a regular dividend and return of surplus cash to shareholders. On the first point, we operate in a large U.K. home improvement market, which goes broadly in line with GDP. In recent years, we've consistently grown ahead of the market, and we anticipate further market share gains, driven by our successful balanced business model and our proven growth levers. We expect to generate operating leverage as we grow the business. We have a very lean and efficient cost model and are highly focused on driving further productivity. As a result, we would expect to grow profit faster than revenue. I've already covered off the dividend policy with our new cover range of 1.5x to 2.5x. And the final cornerstone of our investment case is that after taking into consideration spend on maintenance and growth CapEx, we are a cash-generative business. This means that we are able to drive additional total shareholder returns by returning surplus cash to shareholders, and we're announcing a start to that process today. I'd now like to hand over to Mark, who will take you through the remainder of the presentation. Mark?
Mark George
executiveThank you, David, and good morning, everyone. I'd like to start by setting out the 4 pillars of our new capital allocation policy and explaining the position on each of those in financial year 2023 as on Slide 4. So the first pillar is that we will have a strong balance sheet and we'll aim to have cash at all times. Specifically, we will aim to have at least GBP 50 million of cash at the end of each financial year, which, as David mentioned, is a seasonal low point in the annual cycle, and we'll show this in a bit more detail in a moment. So for 2023, in this pillar, we started the year with GBP 100 million in cash, and we will end the year at a broadly similar level. So as this is well above the policy of being at least GBP 50 million at the year-end, we deem this to mean that we currently have surplus cash. The second pillar is that we are a growth business, and we plan to invest to drive growth with a strong return on investment. In 2023, we expect this capital investment to be between GBP 30 million and GBP 35 million on a post IAS38 basis, which is around 2% of sales. On a pre-IAS38 basis, this would be GBP 40 million to GBP 45 million and around 3% of sales. More on IAS38 later. The third pillar is our intention to pay a healthy regular dividend each year, and we plan to operate with dividend cover of between 1.5x and 2.5x. In 2023, we are likely to be slightly outside of this range due to a low point in the cycle for profit, but plan to maintain the same cash dividend of 10.9p per share that we paid for 2021 and 2022 financial years. This higher-than-policy payout reflects the confidence in our business and the strength of the balance sheet. The fourth pillar is we plan to return cash to shareholders with an expectation of ending the year with around GBP 100 million of cash. We have surplus cash versus our new policy, and so we will start to return some of that cash to shareholders immediately. We have today announced a GBP 25 million share buyback program, which will start in the next few days. So I'll now take you through each of these 4 points in a little more detail. Before talking through our primary new balance sheet metric, I wanted first to explain why we're moving away from a target based on lease debt to one focused on cash. On Slide 5, we show the renewal profile for our leases, which, as you can see, is uneven. As a result of relatively few renewals in recent years and in the next few years, our lease debt is currently falling by GBP 40 million to GBP 50 million per year. From 2026 onwards, we start to have a lot more renewals and our lease debt will start to rise again. In contrast, our rent payments and therefore, our actual cash flows are stable throughout this period. In addition, our bank covenants with our RCF lenders are based on cash metrics, not lease adjusted ones. For these reasons, whilst being cognizant of our substantial lease obligations, our preferred metric for measuring our leverage going forward will be financial debt or cash rather than lease-adjusted debt. Moving to Slide 6. We set out here a little more detail on our cash profile as a business and why we set our new policy to be at least GBP 50 million cash at the year-end. Firstly, we want to have a prudent balance sheet that reflects the fact that we have lease obligations and operational gearing. As such, we want to operate with cash at all times rather than add financial debt to the lease obligations we already hold. The second consideration for us was our annual cash cycle. December is a low point in the year, with the average across the year significantly higher. As you can see in the chart on the right, in 2022, we averaged around GBP 150 million of cash compared to a year end point of GBP 100 million. When looking at sensitivity analysis for potential downside scenarios, we modeled our potential headroom versus the year-end load point. And that's why we've established our new policy based on the cash position at the year-end. Our intra-month cash flow can be up to GBP 40 million, and this was another consideration for us as we considered what we wanted our minimum cash balance to be. So overall, our view is that by holding at least GBP 50 million at the year-end, and I want to emphasize at least, we will remain in net cash throughout the year in a normal trading environment and we'll be able to remain in net cash even during a downturn. We will keep the RCF, but would not expect to utilize this except in exceptional circumstances, but it does provide a useful backstop an added level of protection. So overall, we believe this new approach strikes the right balance between delivering an efficient balance sheet and protecting against downturns in the economic cycle. Turning now to Slide 7 and our second pillar on capital investments, which is a growth business, and we have a number of proven growth levers across property and digital in particular. We expect to invest around 2% of sales in CapEx in the coming years or 3% on a pre-IAS38 basis. Our investments will be a mixture of maintenance and growth investment. The maintenance CapEx is essential to retain our market position and performance. And as such, we don't subscribe an incremental return on investment to this CapEx. If we didn't do it, the business would start to underperform. We then have other investment opportunities to grow sales and profit that will drive incremental returns. In property, our proven store refit program consistently delivered 25% returns, and we expect our new stores to deliver even higher returns, albeit with a slower payback. In technology, we will have 3 broad categories of investment: maintenance, sales driving and productivity. The maintenance will not drive an incremental return, but the initiatives to increase sales or reduce costs will do so. Our overall aim with our investment is to maintain and enhance the business' assets such that the blended overall return on investment exceeds 15% to ensure we can continue to grow shareholder value as we grow the business. On the right-hand side of this slide, we have shared a little more detail on our IT investment plans. We have successfully separated our IT systems now from Travis Perkins on time and on budget and it developed a very strong internal tech team. During the separation process, we took the opportunity to move all of our systems into the cloud, which has been a great step forward. We've now started our new technology road map, which will modernize the systems inherited from TP, will further improve the digital experience for our customers and it will seek to use technology in our operations to drive efficiencies. In terms of project investment in technology, we expect to spend around GBP 17 million this year, growing to around GBP 25 million per year from 2025 onwards. As we are now operating largely in the cloud and we expect much of our future investment in systems to be software-as-a-service, we anticipate that 50% to 75% of this project spend will now be expensed through the P&L in accordance with IAS38 clarification on expenditure on SaaS platforms. The accounting implications of this are set out on Slide 9. Let me take you through this. As I mentioned, we now estimate that 50% to 75% of our IT project investment will be expensed rather than capitalized. This will increase our P&L charge and decrease our CapEx by a corresponding amount. So there is no impact on cash flow. The higher P&L charge means that profit will be reduced in the short term. However, the lower CapEx leads to a lower amortization charge which in time catches up to offset the higher expense going through the P&L, but it does take 3 to 4 years to do so. In the table, you can see the effect on P&L, CapEx and cash in the next few years. At the bottom of the table, you can see an estimate of the impact on the PBT, which this year will be around GBP 8 million to GBP 10 million. So whatever number you had in your forecast for PBT for 2023, you should reduce by this amount. In 2024, there will be a similar sized adjustment and then the gap reduces in '25 and '26 as the lower amortization charge builds. From 2027 onwards, there will be no net effect. So the key takeaways here are that there will be a lower PBT for the next 4 years, but the cash will be exactly the same as if all these costs are being capitalized. Turning now to our third pillar of our new capital allocation policy for dividend. We're moving from straight payout ratio of 40% of profit after tax to a dividend cover range of 1.5x to 2.5x. The upper end of this range is obviously the same as the previous 40% payout ratio, but the lower part of the range enables us to be more flexible if we need to be. For 2023, we plan to maintain the same cash dividend of 10.9p that we paid for 2021 and 2022 financial years. Now this will be slightly outside the new target dividend cover range given the combined impacts of the lower profit this year and the new IT accounting, which lowers PBT further. Our intention is to maintain the 10.9p dividend until the profitability recovers sufficiently such that 10.9p is within the target cover range, at which point, we will review options around increasing the dividend or increasing cover. Maintaining the dividend of 10.9p in 2023 will result in a payment to shareholders that's more than GBP 10 million above what the previous policy of a 40% payout ratio would have paid, reflecting our strong balance sheet and our desire to give surplus cash back to shareholders, which brings us to the fourth pillar, surplus cash, which we set out on Page 10. Across the cycle, we expect to generate strong operational cash flow from the business that can fund the investment we need to grow, plus a healthy dividend and generate surplus cash beyond this. Our intention is that whenever we have surplus cash, we'll look to return this to shareholders to drive balance sheet efficiency and improve shareholder returns. As mentioned earlier, we expect to end 2023 with a cash level well above our new policy threshold of GBP 50 million at the year-end. And we, therefore, plan to start returning surplus cash to shareholders straightaway. And today, we announced the start of a GBP 25 million share buyback program, which will start in the next few days. The combination of the share buyback and maintaining the higher dividend payout shows the confidence in the business model and the commitment to capital discipline and strong shareholder returns. So just to end, on Slide 11. We end with a summary of the investment case that David started with. Wickes has a compelling business model in a large market where we continue to grow market share and deliver strong double-digit returns to shareholders. Over the cycle, we aim to deliver mid-single-digit sales growth. We will use operating leverage and productivity to grow profit faster than sales. We'll pay a regular dividend. And on top of that, we'll aim to return excess cash to shareholders. And in the immediate period, this will be via a share buyback program. That concludes the formal presentation. We'll now be happy to take your questions.
Operator
operator[Operator Instructions] We'll take our first question from Shane Carberry at Goodbody.
Shane Carberry
analystThree for me, if I may. Firstly, just from the consumer's perspective, I guess, one of the things that we've been hearing in the sector recently is potentially some customers kind of finally feeling the price of the inflation that we've seen over the last couple of years and maybe some becoming a little bit more price sensitive. I was just wondering if that's something that you've seen at all? And just how to kind of price competitive backdrop is generally? Secondly, on the DIFM side of things, look really kind of consistent and strong growth through Q2 and Q1 there, and like it feels like probably outperforming some of your peers in that regards. Can you give me just a little bit of color on what you're seeing in the competitive backdrop from a DIFM perspective? And then the last one for me. Just in terms of the capital allocation framework, I think, as you said there, Mark shows a lot of confidence in the business. I suppose why now being the kind of key question, what is it that you're seeing in one of the business or the market that gives you the confidence to kind of going forward this today, I suppose?
David Wood
executiveThank you, Shane. Mark, if I lead on the first 2, you on the third and of course, chip in as I go. So I appreciate that, Shane. I think if I start at a high level, and I think about the consumer and where the mood of the consumer is at the moment, and it's probably worth thinking through each of the verticals actually, Shane, as I answer that question more broadly. So when we think of our local trade professionals, there remains a high degree of confidence in terms of the pipeline fill for those customers. So these -- they're confident. There's a decent percentage of those customers that have up to and even more than a year's worth of sort of like planned work that they've got visibility of. So there's a level of confidence there. And we continue to grow both that customer base and, of course, that overall sales profile. So I think confidence there. When we come across to DIY, the good news is, in actual fact, the rate of sort of like declining DIY is slowing, which is encouraging. But what we are seeing is consumers are definitely taking on more smaller projects rather than the larger home improvement projects. And we can see that and what they're buying and what they're telling us. So there's a little bit of thoughtfulness around overall project cost sensitivity. I think it would be a fair thing to say, Shane, more specifically through the DIY lens. It's always harder to call when we think about Do-it-for-me because it's such a highly fragmented market with a very long tail of independents. But what we can see in this sector is the very what we call the top of the funnel. So in terms of leads, leads have been in decline throughout the first half of the year. But encouraging those customers that are in the journey are much more serious. So it's almost as if we've shaken out a little bit of the window shopping, and the customer has got in the top of the funnel in terms of leads, do you have actually a much higher conversion rate and a higher average order value. So net-net, we find ourselves in a situation where actually demonstrated we've got growth in terms of delivered sales and a slight growth in terms of our order sales in terms of the first half. So there are fewer people in the market. We seem to be winning those people and converting them and the average project value does seem to be higher than normal. So that's sort of like how I think about the customer groups at the moment. So what we haven't seen, to code the words in your question was this, so like any kind of breaks on [indiscernible] through the lenses we see it through our customer base and as we talk to them through the mood of the nation. I think that sort of like picks off 1 and 2. I don't know if you want to talk to the capital allocation policy, Mark.
Mark George
executiveYes. So -- thanks for the question, Shane. So I think the timing really has been less about what the market conditions are and more about us as a business as Wickes. So we've just gone through the point of being 2 years since demerger and becoming a public company. And through that period, we have obviously moved to a position where we're operating our own balance sheet and funding. And we have gone through a process of sort of working capital normalization during that period since the demerger and that's now got us to a position where we are very clear on our working capital cycle and our position. We've also, of course, had the major IT project, the transition away from Travis Perkins, which was a major cost but one that was well signposted, and it came in on time and on budget. But of course, 2 years ago, that was still a major project for us to go through. And probably the opportunity for me as a new CFO to come in and take a view as well to add to the thoughts of the Board. So all of those things coming together, it feels like now is the right time for us to be very clear. We've traded well through the COVID period and beyond. And we're gaining market share. We're very confident in our business model, and we're now very clear on our balance sheet and strategy with regards to capital as well.
Operator
operatorWe'll move on to our next question from Ami Galla at Citigroup.
Ami Galla
analystJust a few questions for me. Maybe a follow-up from Shane's question. In terms of promotional activity in the market, what -- if you could give us some color as to what was the degree of that in Q2? And how do you see that in the start of the remainder of the year? My second question was mostly on demand. I mean do you see any pickup -- in terms of H1 trading so far, do you see any pickup of energy refurbishment demand projects going through in the pipeline? And the third one was just from the consumer perspective. Historically, over the last 12 months, we kind of heard an element of households postponing some amount of projects that you're potentially taking -- planning to go ahead with? Has that sort of delay really come to a halt and maybe to an extent households are a lot more confident of projects we're potentially planning in the pipeline? Any color there would be helpful as well.
David Wood
executiveOkay. If I -- Ami, could I just clarify the second question? I think I heard, the line was just a little bit distorted there. I think I heard was the question around energy-based projects?
Ami Galla
analystYes. So any refurbishment projects to kind of improve energy efficiency? Do you see signs of that picking up in the market so far?
David Wood
executiveYes. I think let me start with that one then. I think there is -- there remains in the marketplace, and obviously, not surprisingly, it's always worth reminding ourselves that we do have the oldest and most inefficient housing stock in Europe here in the U.K. And we are a property-owned democracy. So there is a desire to make that asset more energy efficient. So I think we continue to see growth, Ami, in those categories that reflect people trying to improve the overall sort of efficiency for energy in their homes, particularly to insulation, draft excluders, et cetera. And we would anticipate that, that structural change in the marketplace, and that will just continue going forward, and we see that as a great opportunity, not just for the market, but more specifically for Wickes, not least given our sort of installation strengths when we think about some of the complexity of those bigger projects in time. Promotional activity is an interesting one because we are quite a promotionally lean business. As you know, we have this highly curated range. But also 2/3 of our business is own brand. So we have a really strong cornerstone of value in the first instance, which on top of we put a smattering of sort of like relevant promotions on the lines that matter most to our customers. So we're a very promotionally uncomplex business given the strength of our base business and the strength of our own brand, which is great for running the operation as well because we may have a much more efficient operation. It does mean our colleagues in store are actually focused on the customer and servicing the customer rather than changing things at the shelf edge. More broadly in the market, though, which was more pertinent to your question, yes, there is more promotional activity, I think it's fair to say. And that just may well be a reflection of the performance of those in the broader market. But we are seeing a fair bit of promotional activity. And some of that will be affected by seasonal patterns, very wet Q1, sort of like a dry Q2, but people need to move through seasonal lines and so forth. But for us, I mean, I dare I say it, we're quite promotionally benign business really just because of the strength of our overall value proposition. And then in terms of the consumer and just thinking about postponement, yes, it's true, we do see customers thinking about either delay or downsizing projects, as I sort of like referred to earlier, we're seeing the downsize to smaller projects. What we do here, particularly though from our trade customers is if somebody cancels a project, it very -- that slot very quickly gets filled just because of the length of their pipeline. So people are quite happy to jump the queue and get in. So most of our trade customers tell us, although they are experiencing some postponements it just very quickly gets rescheduled because they've got the time available and they can pull through somebody else's project. So I wouldn't determine that as a material sort of like characteristic of the marketplace at this moment in time, but we remain curious as to what will happen in the second half.
Operator
operatorAnd we'll take our next question from Kate Calvert at Investec.
Kate Calvert
analystThree for me, if I may. The first question is that some of the other builders, merchants in the market have been talking about inflation slightly higher than the 4% you've quoted in Q2. Is there a mix effect there? Or do you think you've actually improved your relative price proposition? And what are your thoughts on inflation in the second half? Second question is to do with Do-it-for-me. You mentioned your orders were slightly up in the first half, were they up in Q2? And in terms of Do-it-for-me, how much of the elevated order book is left to deliver so you get back to a more normal size of order book?
David Wood
executiveMark, do you want to lead with the inflation?
Mark George
executiveYes, I can catch Do-it-for-me.
David Wood
executiveAnd maybe pick up with the final one?
Mark George
executiveYes. So I mean the first thing to say is that we are always determined to provide the best price that we possibly can and be market-leading. As you know, we tend to be around 3% cheaper than competitors on a basket of products. And for us, what we have seen is quite rapid reduction in inflation, Q1 at 9%, Q2 at 4%. And what's driven that has been timber in many ways. There have been other factors, but timber has been in deflation. And timber is a really important category for us, not just because we sell it in its raw form, but also because of the kitchen units, its decking, its fence panels, its wooden flooring. So for us, there may well be some mix effects versus people in the merchant sector, which may have a slightly lower proportion of timber, hard to tell. But certainly, we're seeing reductions and we're passing those back on to our trade and our DIY customers. And that's why we're at 4% at the moment. Do you want to pick up orders or do you want me to pick up orders -- Do-it-for-me orders?
David Wood
executiveYou can.
Mark George
executiveYes. Do-it-for-me orders were up in the second quarter. And I think that's really encouraging in the environment that we see ourselves in. We -- as David said, leads are down, but conversion is up and average order value is up. We're not seeing any discernible trends where people are either trading down or the proportion of people taking finance, for example, hasn't changed. Our -- the proportion of people who are taking installation with their kitchen. And obviously, that's a slightly more expensive package from us, that's actually strong at the moment. So those sort of key indicators for us at the moment are healthy. And as David said earlier, it's hard to know where the rest of the market is because there's no particular market share data that we can point to. But certainly, we're pleased that we're in growth, albeit modest growth for the first half on an audited basis. And then the order book, yes, we haven't given a specific number. We'll probably do that at the interims, but we are working our way through the elevated order book. So we are still above the point where you might describe it as normalized. And I think by the end of 2023, we will be much closer to what normal levels would be. I think we'll probably still be slightly elevated, but largely that would have been worked through.
Kate Calvert
analystCan I just come back on inflation, in terms of what you're expecting for inflation for the second half?
Mark George
executiveWe haven't given any specific guidance in the RNS. I think given the trend of 9 falling to 4 across Q1 and Q2, I would expect it to be between 0 and 4 in the second half.
Operator
operatorWe'll take our next question from Sam Cullen at Peel Hunt.
Samuel Cullen
analystI've got 3 as well. First one is kind of a follow-up on that inflation point really. Kind of outside of the commodity products like timber, are you seeing any of your competitors kind of bring down prices on some of those products that have been sort of more structural increases, whether it's kind of multi-finish or [indiscernible] board. And if that -- if they do kind of bring them down, how do you think about the chances or risk of going into sort of overall deflation in the second half of the year or next year, if you kind of committed to being the lowest -- the lower supplier in the marketplace? That's the first one. And then secondly, just on the benefits of the kind of the SaaS service providers. And can you give us some examples of some of the kind of revenue and cost products rate capabilities that do you think that gives you? And then my last one is on kind of the buyback going forward. Obviously, I assume you're going to reassess this going forward, will that be on an annual -- on an interim basis? And just kind of a clarification around that GBP 100 million. The GBP 100 million for the year-end, I assume that's sort of before the GBP 25 million buyback. So it might be GBP 75 million, for example. And if that's correct, does that GBP 25 million equate to the sort of at least that you flagged, Mark, in your comments around sort of the -- at least GBP 50 million, i.e., we should see sort of a GBP 20 million, GBP 25 million buffer ahead of GBP 50 million going forward?
David Wood
executiveMark, if I take the first and you take the second 2?
Mark George
executiveRight. Yes.
David Wood
executiveSo Sam, thank you for those questions. So I mean, look, on inflation more broadly or deflation as you were just citing for potential deflation. Look, of course, we have and will remain with a competitive price position. As you know, we take a daily scrape on a number of key lines across all of our major competitors to assess and ensure that we hold a competitive position. In terms of price index that normally settles around sort of like the, what we call, 98%. So on balance, somewhere between 2% or 3% cheaper in the round for the broader basket. And of course, our long-term value proposition is the very thing that is driving our customer growth. And most notably those that really are aware of price, which is the trade customer, and I'm delighted to say our TradePro scheme still remains in very good growth in the first half. So I think on the lines that matter most for the customers, that matter most strategically for us, we remain in a very good and competitive position. And of course, we maintain and monitor that on a weekly basis and make balanced decisions. We don't pull ourselves out of shape, Sam, and we provide value on our terms. And I think we do that very successfully as an organization as is -- as I said, it plays out in our customer growth that we see as a consequence of that. Mark, if I just hand it over to you for some thoughts on SaaS?
Mark George
executiveYes. So SaaS, and I think your question around some examples of projects that will enhance revenue and reduce costs. I mean, I won't -- I'll give some examples that do that. It won't necessarily be the case that these will all be SaaS because we'll have to evaluate each technology opportunities as we come to it. But most of them will be SaaS, as we've indicated. Revenue opportunities that we'll be looking at to enhance, for example, our TradePro app, we've got some good ideas of how we can make that more compelling to improve loyalty, frequency of purchase and continue to drive the strong growth of TradePro app. That would be a good example of where we're using digital to improve revenue. On the cost side, we recently put in handheld devices for our colleagues in stores that helps with the operational efficiency of what we're doing. Now that has obviously some hardware, but also has software components as well. And that would be a good example of where we're using technology investment to drive productivity and reduce costs. So -- and there'll be multiple examples on both sides of that as we go forward, which we think will really enhance the business. Your third question was about the buyback program. So the first thing is that, just coming to your last point about the GBP 100 million target, that sort of not an exact guidance for the year-end, but a broad number, to give you a sense. That's the first thing. The second thing is you shouldn't expect that we will have completed GBP 25 million buyback by the end of this financial year. It will run well into 2024. And so there will be some reduction from our year-end cash position as a result of the buyback. But I would estimate that less than half of it will be completed by the end of 2023. And in terms of reassessing when we would do more or potentially more, I think let's -- we'll get through the GBP 25 million. We'll reassess at that point. We -- that will be at some point during 2024, and we'll judge at that point what we want to do. But we're not promising anything further at this stage, and we'll reassess at that point.
Operator
operatorWe will take our next question from Adam Cochrane of Deutsche Bank.
Adam Cochrane
analystCertainly, only 2 questions from me. On the talk on inflation coming down, experience, as inflation comes down, what is the impact on demand? Should we see, hopefully, underlying demand for renovations, project spend increase as the cost of raw materials comes down. So it may not be as negative for top line maybe as feared. And then the second question, your IT spend, you put the 0% to 30% return on invested capital. Would you be able to helpfully give a split of that IT spend by those buckets? I suppose how much of it would you expect to fall into the cost-saving stroke revenue generating opportunities compared to, I suppose, ongoing IT maintenance?
David Wood
executiveThank you, Adam. Mark, I'll take the inflation question, if you pick up on the spend. Yes, Adam, I mean, look, I think it's probably quite -- the easiest sort of like proxy for this will be to look at what's happening in terms of the price-volume mix and particularly if we look at Q2 as a good example. You can see the volume recovery. So overall, we've delivered sort of like 3% in terms of growth. We said there was around about a 4% inflation in the period as well. So what you're seeing broadly is volumes are coming back to flat now. That wasn't the situation in Q1. So we have seen -- as prices have cooled, we have seen that sensitivity and that elasticity coming back through volume in the round headline level. So I think we're quite comfortable with the response of the market to price in terms of how that flows through for volume. And then, of course, the benefits that, that will bring to the business as you move more volume through the business and average going forward.
Mark George
executiveYes. And on the IT spend, I don't want to be drawn on a split. It will be a mixture of all of those 3. The key for us is that overall, in our total investment spend that will combine the IT with the property and other maintenance is that we'll get a return in excess of 15% and we will manage our capital investments accordingly. And it's important to say that if we have a project that we deem to be maintenance, and we don't describe a specific incremental return, it may well generate a return, but it's largely to replace perhaps an existing system, but we would expect it would have improved functionality and may work drive an upside as well. So I think it's taking a conservative view to say that when we maintain something it will be 0. There may well be a net uplift. Over time, we will get a good blend on that IT investment.
Adam Cochrane
analystJust a quick follow-up on the inflation. As inflation comes down, some pressure on percentage gross margin as not all the inflation has been passed through. Is there any opportunity to recover some of the gross margin percentage in a lower inflationary environment?
Mark George
executiveNot sure whether the recovery is the right word, but certainly, it's easier to pass through the percentage. You'll remember that we talked in 2022 about the dilutionary effect of inflation because we were largely passing it through on a cash basis rather than a percentage basis. With inflation being much lower, it is easier to pass it through. I hope that's a clarification versus sort of recovering, if you like, in terms of over-recovering the percentage. Also, when we talk about gross margin and publish that externally, not only is it the product margin, but also the distribution costs that go into that. And some of those trends are working in our favor as well at the moment in terms of distribution costs. One of which, for example, is the fact that we are very strong in our click-and-collect sales, which we've indicated in the RNS today, and a slight shift of people coming into store to do click-and-collect or to just purchase in store, which reduces our cost of service. So our overall -- that helped our overall statutory gross margin as we reported.
Operator
operator[Operator Instructions] We'll now move on to our next question from [ Mark Holson ] from [indiscernible].
Unknown Analyst
analystJust a quick question. On the change of -- I think the correct change to OpEx in IT spending versus CapEx. Obviously, we see the impact you set out and obviously by 2027, there's no effect. But is there any reason why any sort of past capitalized sort of IT spend should -- perhaps should not be written off? Or is it -- can you just explain why that remains? Can you just help us with that, please?
Mark George
executiveYes. Sure. So what this is driven by is not so much a change in view from our perspective on the interpretation of accounting, it's actually the nature of our spend. So a lot of our focus on IT spend in the last 2 years has been in the separation from Travis Perkins. That is now shifting towards the future road map that we want to invest either in modernizing those systems or replacing them or building new ones. As we look forward to shifting into the future view, we are now going to be spending a lot more on Software-as-a-Service, where previously we hadn't been or haven't been spending nearly as much. And so actually, it's the nature of the spend profile changing rather than a reflection on accounting. So the -- what we have on the balance sheet and we've capitalized in the past has all been capitalized correctly. It's now the nature of the spend changing in the future that's driving this new guidance.
Operator
operatorWe'll take our next question from Matthew at Singer Capital Markets.
Matthew McEachran
analystIt's Matthew from Singer. Just a quick one left over in relation to showroom, bathroom and specifically kitchen because I think you've been introducing some new kind of lower price ranges. I'm just wondering if you could give us an update on the timing of those landing and whether or not you're starting to get some traction from improving the price proposition in that part of the business?
David Wood
executiveThank you, Matthew. Yes, we have recently repositioned and relaunched a part of our overall kitchens proposition called Lifestyle. So when we talk about the showroom business, specifically, we call that our bespoke service for the customer, where the customer is coming and designing their own dream kitchen with us through the bespoke service. We also have, what we call, our lifestyle range, which is a much more accessible, affordable range of kitchens which we also do wrap a free design service around. And this year, we've repositioned and relaunched that. And yes, I'm pleased to say we're pleased with the performance and traction that, that is getting. And I'm sure we'll talk to that in more detail in future updates.
Matthew McEachran
analystAnd do you want to just outline when that took place and the extent of the range if there was some extension in there or rather than just a relaunch?
David Wood
executiveYes. I think in total, we had about 8 new ranges. So quite an overhaul in terms of the proposition for Lifestyle, not just in style, but also in colorways as well. So a fair bit of innovation underpin that. And realistically, it's been launched in earnest only in sort of recent weeks/months. And for the first time last month, we had a TV campaign that spoke about this broader proposition. So I mean, to summarize it, we talk about from your first kitchen, i.e., lifestyle to your forever kitchen, we sort of like got you covered. So we are now talking more comprehensively about that -- sort of like that good, better, best choice that a customer has now in terms of the kitchen opportunity. But it's -- but I will be on it and as I say, we'll come back at a later date and talk more specifically to that.
Operator
operatorWe'll take our next question from [indiscernible].
Unknown Analyst
analystJust 1 question from me, which actually follows up on SaaS. Adam covered up my question on the composition of the IT CapEx. But I was wondering if you could maybe identify what's given you the confidence to go faster on this. Mark did reference that trade digital proposition. But I wondered if a strategy level, the intention is to apply some of the learnings from trade to the broader business given the previous conversations we've had around MME?
Mark George
executiveYes. So it's a mixture of things, Georgia. I think, first of all, the opportunity through digital generally and then SaaS separately within that. So we do see major opportunities to improve the customer experience, whether that's for trade or for DIY. And we have learned, as you said, through our MME and using that both for trade and consumer DIY customers now, that's the Missions Motivation Engine that uses AI to send more targeted e-mails and marketing to customers, and we've proven that, that's adding to our sales, and that's really great. But it's across the board where we see opportunity to improve the customer journey digitally, in store and also to improve the effectiveness of our operation that will reduce our cost to serve. It will, for example, through technology improvements, reduce our -- or improve our on-time and full delivery for installation and improve our end-to-end customer journey in that respect as well. So there's a whole range of things that are going to improve the customer experience. In terms of our confidence in moving to SaaS and the cloud, I think that's just really the direction of travel that most companies will go and we think we have taken a bold step through the transition away from Travis Perkins to move everything onto the cloud and others will, no doubt, be on that journey as well. And we think the next logical step to get most agility in our tech platforms will be to operate on the whole through Software as a Service rather than big major platforms that we build ourselves. Those platforms that we do take on are likely to be smaller individual function delivering platforms rather than 1 major ERP. We're not heading in that direction. And what we want to try and do is get best-in-class in each of the functions that we develop as platforms, and most of those will be through SaaS.
Operator
operatorAnd we'll take our last question from Georgina Johanan at JPMorgan.
Georgina Johanan
analystA very dry one to finish with, I'm afraid. So sorry about that. Thank you for the slide on the IFRS 16 net debt and just calling out those higher proportion of leases are coming up for renewal. I understand, obviously, no impact on cash rents, obviously, most importantly. Can you just remind us -- is this kind of changing in the profile versus like the last few years. Does that have any impact on P&L, please?
Mark George
executiveYes, it will have a small impact on the [indiscernible] charge going through the P&L. So as we reduce the overall leverage from leases that will reduce the P&L charge. And then when we start renewing, again, that will have a small increase in the P&L charge through the combined depreciation and interest under IFRS 16, but the cash is, obviously, driven by the rental charge, which is pretty flat.
Operator
operatorThere are no further questions in queue. I will now hand you back to your host to conclude today's conference.
David Wood
executiveWell, firstly, thank you, everyone, for joining us this morning, and thank you very much for a really broad and good suite of questions. I always enjoy that part of these sessions. Look -- I mean, in summary, look, it's been an encouraging first half, I think despite what we will recognize is a challenging environment more broadly. We do remain comfortable in the full year consensus and not least because of our confidence in the distinctiveness of our business model, the balance of the business, the strength of our value, digital and service proposition and, of course, our own self-help growth levers. We have announced our new capital allocation policy today. I think it's simple. I think it's clear and really does reflect the strength of the balance sheet that we have, as I say, the confidence that we have in our business and the future growth potential and most critically, making sure that we're delivering in terms of strong shareholder returns. So thank you very much for listening this morning, and no doubt we'll pick up with a number of you in the coming days or weeks. Do take care. Have a super day.
Operator
operatorThank you, so much. Ladies and gentlemen, this concludes today's call. Thank you for your participation. Stay safe. You may now disconnect.
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