Zoom Communications, Inc. (ZM) Earnings Call Transcript & Summary
September 10, 2020
Earnings Call Speaker Segments
Walter Pritchard
analystAll right. We're back for our 12:35 session Eastern. I'm Walter Pritchard, software analyst here at Citi. Happy to be joined by Zoom Video Communications. We have Kelly Steckelberg, who's the CFO, here, and also Tom and Han on the IR team are connected in the background if we should need them. But Kelly, wanted to very much thank you for participating and joining us here and generally in the conference.
Kelly Steckelberg
executiveOf course, thank you so much for having us.
Walter Pritchard
analystGreat. So what I'm going to do is I'm going to go through some questions I have prepared. And we do have in the interface for everyone participating in the conference, there is a place to be able to ask questions. So if anybody wants to click on that, type in your question, that will get routed here, and I can incorporate that into the discussion.
Walter Pritchard
analystSo Kelly, where I wanted to start, I think at this -- September 2020, absolutely everybody at least that I know is aware of Zoom. There's been an incredible amount of growth at the company given the conditions in the world. I wanted to just have you start out talking about how you think about the path forward for Zoom given what's happened here in the last 6 months and how you're positioning the company to continue to deliver growth into the future.
Kelly Steckelberg
executiveYes. So we certainly have seen an amazing increase in both our brand awareness for Zoom as well as demand. And we've really focused on ensuring that we can help keep people connected during this time of disruption. We've seen significant growth in kind of 2 different segments of our business. First of all, our upmarket business, which is customers with 10 or more employees, have seen significant growth. This started in the middle of March as companies were really thinking about how do they keep their employees safe and productive at the same time. That continued through Q1, and we saw a very strong start to Q2 as well because of that. And these are companies that are -- have accelerated their buying for Zoom Meetings. And now that they've kind of gotten through that accelerated stage, we're spending a lot of time with them thinking about what comes next for them. We've seen demand -- strong demand in that segment for webinars, for experiences just like this as people are moving what previously were in-person events to virtual, town halls -- we have Zoomtopia, which you can see in my background here, our users conference coming up in October that will be completely held via Zoom webinar. So there's lots of opportunities still in -- just in meetings and webinars. And then of course, we have our add-on products that now as companies are starting to think about, okay, what comes next, there's an opportunity there. And that includes Zoom Phone, our cloud PBX solution; as well as Zoom Rooms, our conference room solution. And then we also saw really significant growth in the segment with 10 or fewer employees. So just to give you perspective on that segment, in Q4, that accounted for approximately 20% of our revenue. In Q1, that grew to 30%. And in Q2, it was 36%. And so these are small business owners. These are individuals that are using the product. And many of them have transformed their businesses, whether it's piano lessons or yoga teachers that are now giving their classes online. And so this is really a newer segment for us, and it's been great to see all the unique use cases that are coming out of there. We've done some things to really cater to this part of the segment of the population. Fun things that we demoed on our earnings call, for example, like, are the filters. So if you're using this just to have fun time with your family or do happy hour, there's some fun added features there. And then this is a segment that typically buys on a monthly basis. So we're looking at opportunities to help them see the value of Zoom and convert them to annual subscribers. We've also spent some time focusing on our online buy flow. They typically buy online, so making sure that they have the opportunity to upgrade to -- either to annual or to add more products. So there's lots of opportunity both up and down the segment and globally as well.
Walter Pritchard
analystGreat. And then I think another question I get quite a bit related to this is, I don't think anybody has a crystal ball with the health care situation that's unfolding and so forth, but at some point, we'll be in a world where there'll probably be some school going on. We won't all be -- have all workers at home. How do you think about the -- both what you've assumed in like the guidance you've given relative to the way the world plays out? And then as you're -- you answered a bit in that answer there, but how do you think about just things like retention and keeping these experiences that are virtual moving forward beyond what's been sort of a crisis type of mode?
Kelly Steckelberg
executiveYes. So first of all, we believe that video is the future of communication. And what's happened during the last 5 or 6 months has just really accelerated that. And I believe that people have seen now how this can be embedded in every aspect of our lives. So let's talk about the upmarket segment, first of all. I think it's unlikely that any of us are going back to work in the exact same way that we did before. I think it's going to be a very long time before we could all safely be in our office at the same density that we were before as well as the fact that employees really appreciate this flexibility. We did a survey of our own employees, and only 4% of them said they really want to go back to working in the office every single day. And when I've talked to peers with other companies, that's really consistent with what they're saying. And so I think that employers have seen that this platform allows them to still be productive and give their employees that choice. So I think this is -- we're going to start to see, as people are thinking about the future of work, that it's going to be more of a hybrid approach with more remote employees than we had before the pandemic. So I don't think that's ever going away. And then when you look in that fewer than 10 employees segment, I think it's very similar. For example, we have an employee that her son was taking tutoring lessons before. And now that they're doing it via Zoom, she's like, "I'm never driving an hour in Bay Area traffic to get into that tutoring lesson again. This has been just as effective doing it this way." So I think we're going to see for small business owners and their customers, this is also a very effective and potentially more efficient way of delivering those services. And then think about the times that we're all -- or the ways that -- times that we're staying connected with our friends and family using this as well. We often hear these stories, like people are more connected now, even though it's not in person, because they have regular cadence of whatever it is, poker games or wine clubs. And that, we really love to hear as well. So in that fewer than 10 segment, we certainly are modeling a higher than historical churn rate. In Q2, what we saw -- and some of the upside that you saw on the top line was due to the fact that, that came in -- that churn rate came in favorable to what we were modeling, but it's still multiples of what the historical levels have been. And that is subject still to, as you say, the uncertainty around the long-term nature of this pandemic or the potential long-term nature of this pandemic. But I think that Zoom is forever going to be embedded in the way that we communicate both in our personal and professional lives.
Walter Pritchard
analystMakes sense. That was a pretty comprehensive answer. And then just around -- you have countries in the world at different stages of open, reopening, closing back down. And we were talking to somebody here in the U.K. earlier in the day today that was highlighting some of the sort of steps backwards they've had to take recently. I'm curious what the sort of geographic -- you have broad geographic exposure. What the trends in some of the countries and how it's impacted your business tells you about what -- really what you've already articulated there. Maybe you can just give folks a little bit more detail around what you're seeing.
Kelly Steckelberg
executiveYes. So in the upmarket, the buying patterns of those customers haven't changed. They typically buy on annual or multiyear agreements. So we aren't seeing changes in their behavior or retention or churn based on what's happening in their markets. Where we do see some of that volatility is in the 10 or fewer. And it -- we do see it. As markets kind of open, we see those churn rates go up. And as they come back down or as they kind of tighten up their shelter-in-place restrictions again, we see it go back down. And this is the approach it has always taken with especially our online customers, is we make it really easy for them. We want the product to be available when they need it, and that's exactly how they're using it. So it's there to support them when they need it, but we do see that in correlation to how things are going in these markets.
Walter Pritchard
analystGot it, got it. And then there's been a few markets. I mean you highlighted the tutoring lessons, the piano lessons, things like that. What sort of markets have you seen and the opportunities that you've seen that rise to the level of being really meaningful that you hadn't predicted maybe 6, 12 months ago that you would be garnering a significant amount of revenue from?
Kelly Steckelberg
executiveYes. I mean we can certainly talk about the verticals that you would expect, and there's some great stats there. But I think some of the things that weren't being leveraged for Zoom before are things like virtual real estate tours. Like this has become very common that companies or brokers are holding virtual tours. And we have a customer in Singapore that actually, 50% of their properties that were brought to market last quarter were sold using the virtual tours via Zoom. And so that is an amazing use case that -- yes, I don't think anybody ever contemplated that before. There was such a strong feeling that you needed to go see it in person, and yet now it's been highlighted that virtual tours can be really, really effective in that arena.
Walter Pritchard
analystGot it, got it. What about the education market? I know in that market, you've -- you did a great thing, I think, earlier in the pandemic and just offered it for free very generously for schools and I think anybody who has kids. I have 3 of them, are spending a lot of time there. But how is that materializing to a revenue opportunity? How do you see that playing out into the future? And especially there in the context of, I think we will have, at some point, students going back to schools, at least for part of the time and so forth.
Kelly Steckelberg
executiveSo education has been an area that we -- as you mentioned, and we've been really focused on. We've had over 100,000 K-12 schools around the globe sign up to use Zoom for free. What we have seen, especially as they've come back to the fall, that some of these schools have decided they want to go ahead and upgrade to the paid version because it gives them stronger controls in the admin and security functionality. In the -- for example, in the U.S., both New York and LAUSD, which are the 2 largest school districts in the country, are paying customers of Zoom. And that happened over the summertime as they realized looking forward to the fall that they were going to at least go back for at least initially using this product. And so that's been great. Education was the fastest-growing vertical in Q2 on a quarter-over-quarter basis. And so we see strength in both higher education as well as K-12. And Q3 is off to a very strong start as well as I think some schools are still figuring this out. And unfortunately, we probably all heard examples of our friends or even family that have taken their kids to college and have already gone and picked them up. A friend of mine took his daughter 2 weeks ago and a week later had to go pick her up because unfortunately, COVID has reemerged in some of these campuses. And so those universities are now looking for options.
Walter Pritchard
analystGot it. And you highlighted things like poker games, and then you've -- which is, I guess, high value to some people, but it's more of a consumer-oriented interaction. And you have interactions where potentially the value of what Zoom is delivering in, like, let's say, the real estate market, coordinating open houses and things like that, probably far outstrips the value of just a monthly or annual subscription that you're selling. How do you think about the business model on sort of both ends? Is there an opportunity long term for Zoom to have like a consumer play that aligns to the value there and then maybe an offering to have something that more aligns with high-value use cases that aren't captured by your current way of selling?
Kelly Steckelberg
executiveYes. So today, that would be captured through our app marketplace. So we have about 700 apps there today, and that has grown significantly since March. Right now, the focus on the app marketplace is really letting the developers have access to the platform and seeing what they do to it. But absolutely, there's an opportunity longer term to think about how do we monetize that. And if you think about these use cases, for example, whether piano lessons, there -- it's a highly disaggregated experience today. You're typically like going one place to sign up for your lesson, maybe going to Venmo or somewhere else to pay and then getting an e-mail link to your meeting. So thinking about how do we make that easier for both the businesses and the consumers. So that's what we're thinking about today. Nothing to announce yet, but certainly an area of opportunity for us in the long term.
Walter Pritchard
analystGot it. And in the -- I guess in the consumer market, to some degree, like this is nothing new, but because you have had kind of free joiners on the meetings and so forth. But there are offerings out there, I mean, in the consumer market. Apple has FaceTime. Facebook has a video product. How -- you could see there's an upsell path for consumers. You could also see that like awareness building and so forth are important for a free offering there. And then maybe there's more of a monetization offering. Specifically in that segment, how attractive is that market to you from those variety of different ways of looking at it?
Kelly Steckelberg
executiveYes. So as you mentioned, free users, free hosts have always been a very important part of the Zoom ecosystem. They are really the key to the early viral growth of this company and continue to be very important because every time, even if a free host starts a meeting, they have the opportunity to expose someone to Zoom. And I think what's happened in the last kind of 5 or 6 months is because of the awareness of Zoom grew so significantly and the ease of use, that it has been adopted by individuals that historically might have been using one of those 3 products that you mentioned. And yet they are -- because we also have a free offering or it's very attractively priced -- even if you have a one-host license, it's $15 a month, and you can have up to 100 people in your meetings. So I think because of that and then the reliability, it's -- I mean we have an enterprise-grade platform that even individuals understand. They're like, "Okay. It's so easy to use. I can launch this. I can have my friends join or have my family join." And then they know they can rely on the fact that they're going to have a really great experience. And it's really easy for everyone to use. We've heard anecdotes about meeting -- in these meetings where an investor told me that their 5-year-old was showing them how to mute and unmute themselves because they've been using it for school, like it's that easy to use, all the way up to people really happy that they can get their grandparents on Zoom to have birthday parties with them. And I think that ability to connect people like that is, first of all, it makes us very happy and proud to hear that. But I think it really makes people feel good that they know they can rely on Zoom to do that.
Walter Pritchard
analystGot it, got it. And I've had a couple of questions come in here, and I had one on my own list here to ask you. And so I want to just maybe move that forward. There's obviously other -- forgetting the consumer market, which I think we covered, right, there's other corporate enterprise video options. The -- 2 of the big productivity suites have an offering there with Microsoft and Google, and there's some legacy offerings out there. How would you sort of break down the competitive advantage that Zoom has from the technical side? There's various aspects of your solution. You highlighted just end-user experience, but there's the hardcore compression and video engineering and so forth. How would you sort of break down the moats from a technical perspective that you see the company having?
Kelly Steckelberg
executiveYes. So I think the key to remember about this is that Zoom was built from the ground up to be a video-first application. And when Eric founded the company, he spent 2 years with some of the best engineers in this industry focusing on building it. So everything from our data center strategy to the hardware that we're using to the technology and the user interface is oriented towards that, which is very different than how some of the competitive products were built, which they were built for a different purpose, and then video came later. As we've continued to progress and add things like Zoom Phone, it's all built with that same idea in mind, which is key to, first of all, delivering happiness to the customers and our employees. That's everything that we do at Zoom. And if you think about that, that means you have to deliver a product that is really simple to use, and it just works. And that is really at the core of everything that we do. And we've seen competitors react, absolutely. We have some very formidable competitors in this space that we respect. I think a couple of things we would say is it's a huge market, so there's a lot of opportunity for many of us to be successful. And we welcome that competition. It's good for the customer when there's a competitor. It makes us be better. It helps us -- prompts us to keep investing and innovating with the platform, which is what our customers deserve.
Walter Pritchard
analystGot it. And when you think about the sort of the -- I mean I can think of a couple of angles here on -- you mentioned Eric spent 2 years on the design from the ground up. There's the sort of video sort of innards of the product that's obviously very technically challenging. There's computer science problems there that you're sort of solving new problems and doing it in a way that no one's done it before. You've got the UI side of it, which is -- that I think is a different discipline, less of sort of a hard science, more of a design and so forth differentiation. How do you think about sort of -- maybe that's not the right 2 angles to think about the -- how far ahead you are of the competition, but how do you articulate that from a competitive perspective in the various aspects of the offering?
Kelly Steckelberg
executiveYes. There's a lot of competitive advantage built into, as you talk about, the underlying technology. So starting with our data center strategy, for example, let's just talk about that. So the data center strategy is built to reduce latency in the meetings. And the way that it does that is we have distributed data centers, we have 19 of them around the globe, and that each individual meeting attendee is routed to whatever data center is closest to them, and then that joins back to the meeting. And that's different than how the legacy providers do it from the standpoint of the way that they're set up, typically, the meeting is hosted in a data center, which is closest to the host. So if you start this meeting, Walter, it's going to be closest to you on the East Coast, but I'm all the way on the West Coast, so I'm going to have to connect all the way across versus the way it would work today on Zoom is you join our data center that's in New York, and I would join the one that's in San Jose. And that would optimize both of our experiences. And these are -- there's about 3 or 4 technology examples like that, that really, when you put them all together, make a huge difference in the latency and the reliability of our product. There's another thing which is about the adaptability of our platform so that every single attendee in a Zoom meeting has an individual experience that is optimized for their own network as well as their device. So you've probably all experienced this as you're at home especially and you're battling for bandwidth in your home. You probably see this, like Zoom will adjust in real time for either your capacity, your network capacity or whatever is happening on your device. And it'll in real time, like, adjust the size of your video. It'll indicate to you if your network is unstable, prompting you to maybe turn off your video for a little bit. And -- but you're having that experience yourself. It's not impacting anybody else on the meeting, and that's really different as well. It doesn't bring the whole meeting experience down to the lowest common denominator of the attendee on that meeting. And that's how the legacy providers did it because they looked at what was happening. And since they were only sending like a single stream, they had to reduce that quality down to whoever was going to need that modification, if you will. So when you look at all those things together, that's really what causes Zoom to have such a differentiated and higher-quality experience.
Walter Pritchard
analystGreat. And yes, I'll give everybody a little teaser from yesterday. We did have a CEO who was -- who joined who was in an area that was out of power, and he was on backup power and backup Internet and ended up actually having a session here that was okay. So I wouldn't say it was our best session yesterday, but it was okay. So on -- so I guess you've brought up Zoom Phone a couple of times and the video-centric sort of orientation that Zoom has around communications. As you're sort of furthering the rollout plans with Zoom Phone, how are you sort of mixing, bringing that differentiation of it? It ultimately is a video-first communications platform that's differentiated, but there are some customers where the requirement on the phone is just a -- pick up a phone, and it's a phone, and it has a dial tone. And that's been really the rules by which that UCaaS market has been written, even though you clearly have something different that you bring.
Kelly Steckelberg
executiveYes. So Zoom Phone aligns to our broader strategy, which we believe video is the future of communications. And so what you get with Zoom Phone, first of all, it's integrated into your Zoom Meetings experience, which makes it really easy. If you've already been using Zoom Meetings, especially to roll it out to a new organization, and you have the client on your desktop or on your phone, it's simply a new icon. So it makes it really easy for IT organizations to roll it out. They don't have to deal with another vendor, and they can buy their -- now their phone solution from someone that they already know and trust. And then the -- what the experiences that you get is it creates another really simple way to have a video meeting. So you have not only, as you just highlighted, the very simple way to make a phone call, which is really important, but also then to accelerate that call into a video meeting with just one click. And so it's another way to start that very easily. And the other thing is we are now generally available in 40 countries around the world. And we've talked a lot about Zoom Phone in the past and said that one of the key opportunities for us was international availability. And we're very thrilled that we added another 20 countries in the last quarter. And we're seeing momentum already because of that. So in Q2, we had our 2 largest Zoom Phone deals to date, and both of them were outside the U.S. So really excited to see that international momentum. And looking forward, this is really key especially for our multinational customers that had the ability to -- before to do like a native Zoom Phone rollout wherever we were but then do a hybrid approach like a bring your own carrier in markets where we weren't yet GA. But now with 40 markets, we can cover the majority of where people are and allow them to do an end-to-end native Zoom Phone rollout.
Walter Pritchard
analystAnd how has the pandemic over the last 6 months or so changed your -- how you're prioritizing phone and any changes it's had or evolutions it's had in terms of how you're bringing Zoom Phone to the market?
Kelly Steckelberg
executiveYes. So our strategy around selling Zoom Phone is selling to our existing installed base. And that's been the approach we've taken since day 1. And certainly, in the early stages of the pandemic, organizations that were coming to Zoom were really focused on their business continuity planning, how do they get their employees home and how do they make sure that they can keep talking to each other. And that was largely focused on demand for our core meetings product. Now as companies are starting to think -- they've gotten that in place and starting to think a little more strategically about the rest of their internal infrastructure, we have the opportunity now to talk to them about Zoom Phone. And in our organizations, depending on the segment, some of our upmarket reps work on named account basis. So they have the opportunity to always be talking to them about the additional solutions that we have, including Zoom Phone. And then in our SMB and commercial teams, we have an upsell team. So they are the ones that now have the opportunity to go into that significantly increased base of meetings customers and talk to them about the advantages of now adding on Zoom Phone.
Walter Pritchard
analystAnd do you envision a sort of a stage where you do start to sell Zoom Phone as a really start -- at least have Zoom Phone be like a front door to Zoom? Right now, you're doing the opposite, I think, quite smartly given how much attraction there is to the video offering. But do you think about an age where maybe it goes to reverse and you focus more on Zoom Phone as a starter?
Kelly Steckelberg
executiveYes. I mean right now, we think this is really the best strategy as we really believe in video. That may change in the future. But for now, we have such a significant base of customers that are available to us, we really want to focus on bringing Zoom Phone to them.
Walter Pritchard
analystGot it. And then I had a question come in and sort of related to one of the questions I had prepared. Right now, all software companies, I think, aspire to have an efficient sales and marketing organization. And there obviously can be external factors that help drive the efficiency of that sales and marketing organization, including right now for Zoom, probably the -- one of the largest external drivers the company has ever seen. How do you think about -- I don't know if it's a transition or investments you're making now, that it sort of leads you back to a world where at some point, you're not going to have the sort of tailwinds that you have and maybe aren't back to having to pull demand from customers, but it will be more of a traditional sales process where these tailwinds are not in place? Is it maybe around the types of reps you're hiring and so forth? Curious there.
Kelly Steckelberg
executiveYes. It's a great question. So just broadly, right, the operating margins that we saw in Q2 were really a peak that were supported by the fact that there was such a significant increase in revenue ramp, combined with we just couldn't hire and invest at the same rate to keep up with that. And you saw that in not only sales and marketing but other function areas. But around sales and marketing specifically, we have really benefited during this period of time from a significant increase in our brand awareness. So part of what you've seen in the efficiency of our sales and marketing over the last couple of quarters is we've really pulled back on the marketing spend. But that's temporary, like we will start investing again. You'll see some of that coming to fruition in Q3 and Q4 as we begin going back to building brand awareness doing some digital marketing as well. And then on the sales rep side, we are adding capacity basically as quickly as we can. So when we came into the year, we had a rep hiring plan, and we were really committed to exceeding that for the year. As we came into Q2, we increased that and are still ahead of that plan. What's been really great is a couple of things. Because of the brand awareness increase for Zoom, it's also helped from a hiring perspective. We have candidates that potentially didn't have the awareness of Zoom before the pandemic that do now, which has been great. The flexibility allowing people to interview from home has been really great as well as we have capacity when some other companies are having to make changes in their organization, so we have the opportunity to help take people if they find themselves in that situation. The other incredible thing that's happening is when you look globally. Before we would go into a new market, we would spend 6 months to a year seeding a market with marketing before we put our reps in there so that when they came, they had leads to work on. And with this increased volume of brand awareness, we now can put reps pretty much anywhere that we see demand straightaway. So we're able to think about putting reps and are in the process of putting reps in markets like Latin America that probably wouldn't have been on our strategic hiring plan until sometime late FY '22. So that's been really exciting. And we can start to go quickly in these broader markets. And international has been a great opportunity for us, and we think it will continue to be so.
Walter Pritchard
analystSorry there, I was muted. Another question around -- you brought up the spending on sales and marketing, the shift within that. You've -- just from a margin perspective, I think almost all companies we have covered -- or cover have some -- have had some margin surprises in one way or another this year just given what's going on. You've seen a little bit of gross margin pressure that came back to some degree in Q2. Could we just talk about where the -- I think this sort of a past event on the severe pressure, but how you think about the gross margins going forward? And what factors will impact those in your view?
Kelly Steckelberg
executiveAbsolutely. So yes, as you're highlighting in Q4, we had gross margins of 80% plus. It was pretty consistent for all of last year. That declined to 69% in Q1 and then recovered to about 72% in Q2. And that decrease in the gross margin was mainly attributed to 2 factors. As we saw this significant increase in demand in Q1, we turned to the public cloud providers to help us. So historically, the majority of live meeting traffic was hosted through our own servers that are in our co-located facilities. We have partners like Equinix that help -- that we have colo space with, with our own servers. And that was a very effective and efficient model for us. As we saw this demand and also given the disruption in the supply chain that we saw in Q1 for servers, we turned to our partners like AWS and Oracle who were amazing and helping us provide capacity to keep the platform up and running. But that is a less -- but it's a less efficient approach from a cost perspective. And so that had a fairly sizable impact on our gross margins from Q4 into Q1. And then the other impact came from the increased percentage of free users on our platform. So when you look at the provision of minutes, which is what really is impacting your capacity and availability, the percentage of those minutes being provided to free users versus paid increased also pretty significantly from Q4 into Q1 and continued into Q2. And part of that is due to the schools that we're providing for free, but that's okay. We feel very strongly that that's a responsibility, and we're proud to be able to do that. And it had minimized learning disruption during this time, but that is also having an impact. And what you saw in Q2 was a little bit of as we were able to move some of the traffic back into our own colos, we saw some efficiency there. But the gross margins -- we had historically talked about a long-term model of 80 to 82 percent-ish for gross margins. I think we're going to talk about this more at Zoomtopia and Analyst Day, but I don't think we're going back to a world where our gross margins exceed 80%. And that's due to 2 reasons as well. I think we anticipate having this heightened level of free users as an overall percentage as well as we will forever now have a hybrid approach when it comes to our data centers, meaning we will have and continue to grow our capacity in our colo locations but also continue to rely on our public cloud partners because they've been great. And it gives us flexibility to scale up and down as we see that demand needed.
Walter Pritchard
analystGot it. Another product-related question that somebody reminded me of here that we haven't talked about was on the Zoom Rooms side. Clearly, for a period of time here, just nobody's been in offices, so I'd assume nobody's using Zoom Rooms. And maybe some people have Zoom Rooms at their houses. But how are you thinking about that as a strategic priority and how has demand been affected? And how do you see that changing over time?
Kelly Steckelberg
executiveYes. So we have continued to see strength in Zoom Rooms, which you would -- it seems kind of surprising during this period of time. But we actually have customers that are taking this opportunity while their employees are not in the offices to upgrade their Zoom Rooms. So we have some of our professional services teams that are out supporting -- customers that are not going into their spaces while their employees are not there, so it's very safe for them, but going in and helping them strategically think about the commitment and the investment to these rooms. And then yes, we also have seen many individuals and organizations that are building Zoom Rooms or providing Zoom Rooms to their employees at home. You probably saw, we've announced a couple of exciting things around that area in the last quarter, which is Hardware as a Service. And Hardware as a Service is really meant to make it really easy and ease that buying process for organizations that want to build out their Zoom Rooms and to do it in a frictionless way and come to only one vendor. And Zoom can be the interface for them for that. We are not manufacturing or fulfilling those orders. We're just serving as a conduit for them to be able to get it in a seamless way and have it in a subscription basis as they have their other Zoom licenses. And then also the exciting announcement from DTEN for the Zoom for Home, which started shipping on September 1. So this is the 27-inch all-in-one device, which I think is perfect. I'm waiting for mine for experiences that we're all having working from home.
Walter Pritchard
analystGot it, got it. Makes sense. On -- one more product question I had and then a kind of a higher-level question. On the product side, you have done some things to sort of augment just the pure video meeting part of the interaction, things like transcription, note-taking. How should we think about the sort of value to be provided over the long term that's separate from the communication stream that's going on. And how do you expect to sort of capture that value? Would it be included in the bundles that you provide? Would it be add-on offerings?
Kelly Steckelberg
executiveSo the goal that we have. And Eric is a really great visionary on this, is that a Zoom meeting becomes more effective and efficient than an in-person meeting. And you highlighted some of the exact areas where that has already started to manifest, which are things like transcription, recordings. And think about how that could fast-forward into the ability to do summaries, to go forward after a meeting, look at your calendar that's always in there and find your next meeting, get that scheduled, leveraging AI to do a lot of those things. So certainly, our thinking about what that looks like for the future, some of that's available today, including things like recordings and transcription. We do, for certain -- as like recordings and transcription is included as part of the overall package that you get with meetings. And if you step back for a second, the way that we've always tried to build trust and value with our customers is having a very competitively priced product and then continuing to add features and functionality to that without adding incremental pricing or costs associated to that. With that said, there are things like cloud recordings. We will provide a certain amount of storage. If you want beyond that, then there is a charge for that. But trying to make it really flexible for our customers so they can find the package that works -- suits them best.
Walter Pritchard
analystGot it. And what is the vision around sort of the -- either pulling in pieces of the broader productivity collaboration suite that's out there or there's integrations and partnerships you have. I mean I'd highlight that, for example, chat is a part of what you do. It's not the focus. It's sort of a thing off to the side, but that could turn into -- there are stand-alone chat products out there today. How do you think about these adjacencies in the productivity collaboration space outside of video? And obviously, you have the phone offering.
Kelly Steckelberg
executiveYes. So as you mentioned, we do have a chat product that comes included with our meetings platform. But we also have a very tight integration, some of you may know, in partnership with Slack. It's an API integration that allows you to, one click, launch a Zoom meeting within a select channel. And they've been a great partner and customer of ours. We also have integrations with people like Dropbox that very similarly, the Zoom icon is featured right in the front of their user interface. And so what that really allows us to do is deliver avenues to our customers through the standpoint of, hey, we have some of these products available. But if they choose to go to another best-of-breed provider, we want them to be able to use those products but have them seamlessly integrate as if they came together. And we've seen this work very well for our customers and for us as well. And right now, that's -- we think that is the best approach, which is continuing to partner with all of these amazing companies.
Walter Pritchard
analystAnd would you say that's just reflective of what you see as the opportunity in the core? Or do you see that you just have enough opportunity in video and phone that doesn't make sense to invest in other areas? Or do you just think maybe the integration -- the integrated scenario isn't yet ready for most customers?
Kelly Steckelberg
executiveRight now, with the product suite that we have available, we estimate -- pre-COVID, the estimate was that the TAM was $43 billion. So there's a lot of opportunity sitting with the products that we have today. And given the opportunities that we see to continue to verticalize, bring additional features and functionality to our existing products, we really think this is the best approach for us.
Walter Pritchard
analystOkay. Got it. And then sort of a product-related question, I guess, here also. You haven't done -- I mean you did a small security acquisition, I think, this year to help with the platform capabilities. How do you think about M&A or the acquisition strategy relative to building out the product portfolio that you seek to have?
Kelly Steckelberg
executiveYes. So we did acquire the Keybase team and their product earlier this year. We're thrilled to have them having joined us. And what they're doing is really helping us accelerate the development of our end-to-end encrypted -- or E2E encrypted platform. It's in beta today, and we're thrilled to have their talents assisting us with that. And I think that what that acquisition highlights is exactly what our approach would be. If we see a product or a team that can really help augment either our talent or our product, that's what we're looking for. We're really committed to continuing to invest in top line growth. We haven't -- this was our first and only acquisition to date. We're really excited about how well it's gone. So continue to look for similar opportunities as well as those that might extend the product portfolio.
Walter Pritchard
analystGot it, got it. One -- an area, going back to the margin questions. Your founder is Chinese and has had quite a priority early on in investing in China from an R&D perspective. And you've talked about the strategy of having a lot of the engineering management and the source code and so forth in the U.S. But how do you think about the balance of engineering efforts in China versus outside of China? And what does that mean from a margin perspective ultimately?
Kelly Steckelberg
executiveYes. So we -- as you've said, we have an amazing team of engineers in China, which are a really key part of our organization. And they're very -- it provides us a very efficient working model as well as you just said, the leadership team for our engineering organization is largely based in San Jose. So we have a 24-hour cycle that someone is always working on our platform, and that has worked extremely well for us historically. We are -- as we're thinking about continuing to grow, R&D, for example, in Q2 was only 4% of revenue. And we want that to be much higher. We want to continue to invest and innovate on our platform. And so we, in order to help even accelerate that a bit, are diversifying locations of where we're looking for talent. So we announced that we are opening up R&D centers in the future when we can go back to real office, but in Arizona and in Pennsylvania. So excited about looking for diverse talent in the U.S. as well as in India. We're also opening up an R&D center in Bangalore. So that will give us even more opportunities in terms of diverse hiring pools. Excited about the universities that are available in all those locations as well as some of the amazing companies that we can also get talent from.
Walter Pritchard
analystAnd how do you think about the margin impact of that? Is that -- I mean you -- I agree, your R&D investment as a percentage of revenue is pretty small today.
Kelly Steckelberg
executiveIt will -- I mean on an overall impact to cost per employee, having more employees based in the U.S. as an overall percentage of our team, it will increase that for sure. But we think that's the right thing to do. And as we have lots of room right now in our overall margin related specifically to R&D, we're happy to do that and just want to make sure that we're continuing to add talent at the rate that we need.
Walter Pritchard
analystOkay. Got it. Last question I wanted to ask just on the partner marketplace and so forth. You've highlighted the use cases there in some of these areas right now, real diversity of use cases. What is the business model in that partnership area today? And then how do you see that evolving over time?
Kelly Steckelberg
executiveSo the marketplace right now is not monetized at all, meaning that the APIs -- the platform is available for developers to use. And we don't assume -- we don't take anything from that. We are here to support them in that. Going forward, there certainly could be an opportunity you could think about how to leverage it just like other marketplace apps have done. There could be listing fees. There could be percentage of revenue. There could be transaction fees. And so you could think about there could be multiple ways to do that, but we're not doing that today.
Walter Pritchard
analystOkay. Kelly, I wanted to just -- we've gone through a bunch of questions and had a few come in off the interface there. I wanted to just open it -- or turn it back over to you to see if there's anything you wanted to make sure you got across that we didn't talk about here in the questions I've prepared.
Kelly Steckelberg
executiveWell, first of all, thank you for having us, Walter. We really appreciate your support and, of course, all the support of the investors. And we think this is just the beginning of what video communications can be, that the opportunity to have Zoom then exposed to many of you. And thank you for having us in your homes with your children, with your families and that we're excited about the future potential ahead.
Walter Pritchard
analystGreat. Thank you very much, and thank you, everybody, for joining.
Kelly Steckelberg
executiveBye. Thanks, Walter.
Walter Pritchard
analystBye-bye.
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