Zydus Wellness Limited (531335) Earnings Call Transcript & Summary
November 2, 2020
Earnings Call Speaker Segments
Tarun Arora
executiveGood afternoon, and welcome to the post-results teleconference of Zydus Wellness Limited for Quarter 2 Financial Year 2021. We have with us Dr. Sharvil Patel, Chairman; Mr. Ganesh Nayak, Director; Mr. Umesh Parikh, CFO; and Mr. Vishal Gor, Senior Vice President, Corporate Finance at Cadila Healthcare Limited. As the country is fighting the pandemic and our economy is gradually opening up with the necessary safety measures, the quarter by -- the quarter gone by witnessed a revival in growth rate of our business as well, as a result of which we recorded a growth of 9.3 percentage at gross sales level for the quarter and 4.9% at total revenue from operations. The reason for lower growth at total revenue from operations level during the quarter is due to lower than -- is due to lower operating income in the form of GST budgetary support as the same is discontinued for our Sitarganj plant from January 2020 onwards and aggressive cut in trade spends last year. Health and wellness portfolio of our major brands have become even more relevant during the COVID times. Following are some of the highlights of the growth trajectory of our brands during the quarter gone by. Sugar Free along with Sugarlite saw a very good traction aided by increase in home consumption. Glucon-D and Nycil continued to do well during the offseason. Everyuth and Nutralite saw a revival month after month. While Everyuth has already touched the pre-COVID level, Nutralite is expected to touch the same in a short period of time. Dairy-led product like Sampriti Ghee registered a remarkable growth over the last year. From the channel perspective, growth was mainly driven by general trade and e-commerce, while modern trade reported degrowth for the portfolio. E-commerce grew across the portfolio at 130% plus, mainly on brands, Sugar Free and Complan, and all others as well, while general trade grew at around 10%. International business doubled itself and contributed to 5% of the revenue for the quarter. As a part of a strategic initiative to pay down the debt, the company has bought back its own nonconvertible debentures of INR 11,050 million, which will help the company reduce the debt burden and deleverage the balance sheet. In the process of buying back its own nonconvertible debentures, the company has paid onetime debenture redemption premium of INR 980 million, which is recorded as exceptional item in our financials for the quarter. During the quarter, the company has successfully completed preferential issue and QIP issue of equity shares by raising INR 3,499 million and INR 6,500 million, respectively, from the above issuance, the proceeds of which will be used towards redemption of nonconvertible debentures. The completion of buyback of nonconvertible debentures will have a positive impact on the earning per share of the company over a period of time. Let me take you through the highlights of consolidated financial performance of quarter 2 FY 2021. During the second quarter of FY 2021, our total income was -- from operations stood at INR 3,420 million, up by 4.9%. EBITDA was down by 10.9% year-on-year to INR 271 million. However, the same was up by 11% before the GST budgetary support that ceased for Sitarganj plant from January 2020 onwards. PBT before the exceptional items was down by 63.1% year-on-year to negative INR 74 million. However, the same was up by 27% before GST budgetary support that ceased for Sitarganj plant from January 2020 onwards. Net profit stood at negative INR 1,053 million. With that, let me share some of the highlights of the operations for the quarter gone by. We continued our thrust on marketing initiatives to grow the categories and increase market share of our brands during the quarter. To narrate a few, on the Glucon-D front, during the quarter, Glucon-D ImmunoVolt was launched to tap the heightened need of immunity products for kids. The product is loaded with vitamin C, vitamin D and zinc to boost immunity. The launch was supported with TV and digital media initiatives. The core business continue to get impacted with COVID lockdowns and adverse weather conditions. On the Complan front, during the quarter gone by, we continued to invest behind the brand through consumer offers and communication. To participate in the sachet market targeted towards North and East, we also launched Complan 75 grams sachet at INR 30 price points. On the sweeteners front, during the quarter gone by, Sugar Free has continued to grow strongly, backed by consistent investment in mainline and digital media, to drive relevance for sugar substitutes. To capitalize the growing consumer preference for shopping on e-commerce, the brand has significantly increased its investments on this channel, and this has helped brand grow at more than 100% versus last year for the same quarter on this channel. Sugarlite witnessed very good traction despite COVID-19 and related lockdowns. The growth was supported with specific media and other activations. On the Nycil front, the brand witnessed a very good traction supported with media campaign during the quarter. On the Everyuth front, during the quarter gone by, the brand witnessed a revival month after month, backed by investments in advertising with a TV campaign for flagship face scrub portfolio to boost offtakes. Everyuth also introduced a new product, Everyuth Aloe Vera & Cucumber gel, in the face moisturizers segment with an aggressive on-ground push. On the Nutralite front, relaxation in COVID lockdowns has seen the renewed demand month after month during the quarter gone by. We have also launched new Nutralite Choco Spread on e-commerce and modern trade platforms. Nutralite Choco Spread is available in 2 healthy variants, Crunchy Quinoa and Calcium Enriched. The launch was supported with visibility on both the channels. Going forward, we have rolled out Project Vistaar, which will expand our direct distribution by 1.5 lakh outlets to 5 lakh outlets by the end of financial year 2021. We are poised for a strong growth of our business, led by good volume growth. With the upcoming festive season, we also see recovery in demand in discretionary spends brands like Everyuth. We also see a surge in demand for Nutralite as more and more food services joints open up. Thank you, and we will now start the Q&A session. Over to the coordinator for the Q&A.
Operator
operator[Operator Instructions] We take the first question from the line of Abneesh Roy from Edelweiss Securities.
Abneesh Roy
analystMy first question is on Complan. So this 75 gram INR 30 SKU, how deep will be the penetration? And how is the current percentage LUP contribution to Complan? Some sense you can give.
Tarun Arora
executiveSo it's early days. We have just launched this SKU. So it's a small contribution to the overall business right now. It will be less than 5%. About 2% to 3% I mean. It's early days.
Abneesh Roy
analystAnd 1 follow-on on this. So market leader had some manufacturing issues because of COVID, and they have also taken one of their brands, BOOST, pan India. So did you benefit in Q2 because of some shortage of the market leader? And do you see some higher competitive intensity because of BOOST being taken maximum?
Tarun Arora
executiveSo we've seen at an overall level while brand has been flattish, the -- largely the growths are coming -- good growths are coming, mid singles, from general trade and e-commerce has seen a substantial growth. Modern trade as a channel has been under pressure. So that's been pulling up the brand. From a competition intensity, I think nothing significant. I'm sure while it may have impacted the competitor's primary sales, but there is product available in the market. So competitor -- competition intensity continues the way it has been. We are focused on our actions in driving business growth, which is largely right now 2 channels supporting us in that direction, general trade and e-commerce.
Abneesh Roy
analystAnd my last question is e-commerce. If you could give us some sense on what was it in terms of different portfolios as a percentage of sales last year? And how is it this year? And do you see that sustain?
Tarun Arora
executiveSo e-commerce is something which for the quarter gone by was about 4.5% of our sales and it is at an overall portfolio level more than 130%. Brand like Complan has seen a substantial gain from that, more than the overall business levels, closer to 200%. And that's really helping us pull the brand forward and overcome whatever losses we have had in modern trade.
Operator
operatorThe next question is from the line of Jainis Chheda from Dimensional Securities.
Jainis Chheda
analystYes. Actually, I wanted to understand that how much would be the sales segment wise for each product, if possible? And has there been a negative impact in the margins?
Tarun Arora
executiveSo overall, we don't share brand-wise numbers. So we've given directional numbers. The overall...
Jainis Chheda
analystAnd any specific reason for it? Yes, sorry.
Tarun Arora
executiveYes. Umesh, will you want to pick up the margin? So -- okay. Let me handle it. From a business perspective, our like-for-like without the one-times and the GST budgetary support, we have seen a positive 11% improvement in EBITDA and about 27% at PBT level. The factors influencing the EBITDA on a margin level is -- one is the fact that there is the GST budgetary support, which has been -- which was there till last year, which is no more. And therefore, while we are improving the margins and we'll overcome that, but it is -- it takes some time for us to overcome that. So that's one fundamental factor at operating level where the margin is impacted. The other factors being -- in our profit being the onetime expense of INR 98 crores on account of...
Jainis Chheda
analystSir, I'm not looking at the onetime. I'm looking till EBITDA level.
Umesh Parikh
executiveAt EBITDA level...
Tarun Arora
executiveYes. Go ahead, please. You were saying something?
Jainis Chheda
analystI was asking was -- yes.
Tarun Arora
executiveEBITDA level...
Sharvil Patel
executiveTarun, you can answer or, Umesh, you can answer at the EBITDA level because of GST?
Umesh Parikh
executiveYes. So at EBITDA level, the GC level and EBITDA level both, the effect is of discontinuation of GST budgetary supported Sitarganj, which ceased to exist from January 2020 onwards. And then this INR 7 crore of impact in the margin because of that.
Tarun Arora
executiveOtherwise, it will be positive 11%.
Umesh Parikh
executiveYes.
Operator
operatorThe next question is from the line of Lohit (sic) [ Rohit ] Harlikar from Elara Capital. As there's no response, we take the next question from the line of Achal Ostwal from Sharekhan. As there's no response, we take the next question from the line of Vismaya Agarwal from ICICI Securities.
Vismaya Agarwal
analystJust wanted to get a sense of how big Sugarlite has become and your outlook on the particular brand.
Tarun Arora
executiveSugarlite should be close to about -- this year about 5% of Sugar Free in terms of revenues. It's still early days. This year, it's largely on track on our milestones. It's still 1 more year before we can say that, yes, we have crossed that. Now it started -- at least first 6 months or 1 year were a little harder. But this year, it's been on track. It's showing good momentum. If it stays on track, we are hoping to make it a sizable brand over the near future.
Operator
operatorThe next question is from the line of Tejash Shah from Spark Capital.
Tejash Shah
analystFirst on adjustments. Sir, if you can actually give the number on Sitarganj's gross budgetary support in 1Q last year, 2Q and 3Q because I believe that will be again impacting our numbers in coming quarter as well.
Umesh Parikh
executiveYes. So Sitarganj budgetary support was to the tune of INR 32 crore for the full year. So that will have an impact on the next quarter as well. As this quarter is impacted by INR 7 crore, next quarter also it will be impacting almost all the same INR 7 crore, INR 8 crore.
Tejash Shah
analystOkay. Sir, the same quantum would have impacted us on 1Q as well, right?
Umesh Parikh
executiveYes.
Tejash Shah
analystOkay. Sir second, one more adjustment that we are seeing for last two, three quarters is that on employee cost. So for example, 1Q result are full year number of both -- base year FY '20 employee cost was INR 1,883 crore which in today’s number it is INR 1,560 crores and when our annual report came out it was INR 1,746 crores. And obviously at EBITDA level it gets adjusted whether versus other expenses but this adjustment pertains to what?
Umesh Parikh
executiveYou are asking about the one-off in the other expenses?
Tejash Shah
analystNo, sir employee cost -- when I see consolidated employee cost when we published our annual report it was INR 1,746 crores in FY '20, which moved to INR 1,883 crores in our 1Q results and now INR 1,560 crores in today numbers.
Umesh Parikh
executiveSo, the employee cost, the increase is largely on account of the -- generally the inflation and increment even increase is just about 6%, 7% this quarter. Rest of the increase is on alignment of the [indiscernible] policies with the Zydus policies and we have mainly in leave encashment and gratuity to align the policies. So the -- because of the actual valuation, the cost is higher by about 4.5%.
Tejash Shah
analystI was referring to base statements in the base year. Anyways we'll take this offline.
Umesh Parikh
executiveYour voice is not clear. Yes. Still not able to hear you.
Operator
operatorWe take the next question from the line of Sanjay Manyal from ICICIdirect. Please go ahead.
Sanjay Manyal
analystI just want to understand if there is any impact of the commodity cost because ideally milk prices would have been down in the last 6 months. So what would have been impact of that? And if there is any adverse commodity movement?
Umesh Parikh
executiveThere has been slightly adverse impact on the milk price because in the Complan though prices have been down, we have been getting the benefit in the ghee manufacturing. The issue is with the Complan where we consume the SMP, which was manufactured a few months before. But now onwards, coming quarter, you'll see the reflection of the goodwill prices in the Complan as well.
Tarun Arora
executiveSo it's a weighted average...
Sharvil Patel
executiveIf I can take that question. I think you will see a good improvement because of milk pricing on the margins for Complan. And the only material, which is the palm oil, which has obviously gone up recently, has only a little bit of negative impact. Otherwise, most of the commodities are on the positive side.
Sanjay Manyal
analystOkay. Okay. And if you can really specify on the taxation part, the income tax part. Till what time will be at the zero tax? And what exactly is the nature of this taxation provision?
Umesh Parikh
executiveSure. So we have answered this in earlier forums as well. The zero tax is mainly on account of the goodwill depreciation, which we charge in the income tax books of account as well as the accounts -- accounting books of accounts. This benefit will continue until the next 4 to 5 years.
Operator
operatorThe next question is from the line of Jignesh Makwana from Asian Markets.
Jignesh Makwana
analystYes. I just want to know, I guess, on the gross margin front, what is the compatible gross margin for this particular quarter?
Umesh Parikh
executiveYes. Comparable gross margin on the net sales basis the previous quarter -- the same quarter last year, it was 55.5%. In this quarter, it is 53.4%. And the effect of 2% is mainly on account of GST budgetary support discontinuation that we explained in the call earlier.
Jignesh Makwana
analystBut if I remember, sir, last -- in last con call you said that we are witnessing the demands of raw material prices and the gross margin should be improving. If I adjust the -- even the budgetary support also my gross margin is not improving actually. So, any particular reason or any adverse price/mix you are witnessing?
Umesh Parikh
executiveSo mainly, as I told you, the milk prices have been benign, and the benefit will start coming in the next quarter. Until now, we have been using the SMP manufactured earlier, and that was impacting the Complan gross margin. Also, the RPO prices have also really shot up in the recent past, but that will impact the gross margin in the coming quarter. But other than these two, like we don't see any impact. Complan margin will definitely improve in the next quarter.
Jignesh Makwana
analystSure. And one more bookkeeping question from my side. What is the net debt position as on date?
Umesh Parikh
executiveSo as on that, as we speak, we have retired our earlier debt of INR 1,500 crore of NCD. We have extinguished all the NCDs. Currently, we are having a net debt of about INR 250 crores because -- about INR 150 crore. Yes.
Jignesh Makwana
analystAnd what is the reason behind our other financial liabilities in the current -- our current liability has shot up significantly. Is it because of the loans which we are going to repay over the next one year because of that particular reason?
Umesh Parikh
executiveSo you are looking at current financial liability?
Jignesh Makwana
analystOther current financial liability that has shot up significantly.
Umesh Parikh
executiveNo. That is -- NCD has been -- actually NCD has been extinguished, repurchased. And there is INR 395 crore of NCDs which is left, which will also be -- we have already extinguished in the month of October.
Operator
operatorThe next question is from the line of Sayantan Maji from Crédit Suisse. As there is no response, the take the next question from the line of Amit from SBI Mutual Fund. As there is no response, we take the next question from the line of Kaustubh Pawaskar from Sharekhan.
Kaustubh Pawaskar
analystYes. Sir, I just have one question or a clarification. Sir, you just mentioned in the call that your general trade grew by 10%, and there is a strong growth in e-commerce of around 130%, which contributes 5% of your revenues. So is there a substantial decrease in the modern trade, sir? And what is the contribution of the modern trade?
Tarun Arora
executiveSo modern trade has seen high double-digit degrowth in the last quarter. There is also a small element of CSD also, which has also pulled us down. So there are -- but CSD being relatively less impacted, I think modern trade is the bigger impact. Routine modern trade used to do anything between 13%, 14%. It has come down because of this high double-digit degrowth, which is largely linked to what is happening in the modern trade, both in one major account, plus generally modern trade is down. So these are the fundamentals.
Kaustubh Pawaskar
analystRight. And now that you have started seeing recovery in some of the discretionary items like Everyuth, and Nutralite also might gear up the momentum, mainly because the food outlets have started opening. So should we expect Q3 the growth to be better than what it was in Q2? Also Nutralite is one of the larger contributor to the revenues. Earlier, it was one of the larger contributor to the Q3 revenues. So on that, should we expect Q3 to be better?
Tarun Arora
executiveSo momentum-wise, I expect a similar growth pattern to remain because even if you look at without -- at a gross sales level, we've got close to about 10%, which is a fair number. So we are hopeful that we will continue with the similar momentum of targeting a double-digit growth rate. Of course, there will be in our reporting impact of -- sorry?
Kaustubh Pawaskar
analystTalk about Nutralite. They are saying -- sequentially, yes, it will do better sequentially on Nutralite going forward.
Tarun Arora
executiveYes. So sequentially, it will be better, but they will -- there may still be some distance to cover versus the last year. So we are hoping to touch last year's numbers by end of this calendar year. So there may be still some numbers, which may be behind that.
Kaustubh Pawaskar
analystYes. And one last, on the market share point. So any data point in terms of whether you've gained any market share in some of your categories like Glucon-D or for that matter Complan because since now you are in -- promoting your LUP, that is INR 75 pack. So in terms of market share, have you seen any kind of improvement?
Tarun Arora
executiveSo we are not very confident of the Nielsen data, and that's why we've not shared because it is unreliable. But if I were to quote any direction from that, I think Glucon-D and Complan are more or less in the same trajectory as they were. Nycil has been reported as a growth in market share by them.
Kaustubh Pawaskar
analystOkay. Okay. And Sugar Free as a category have now crossed the pre COVID levels or in terms of growth or any direction on that bit?
Tarun Arora
executiveSo Sugar Free for both the quarters gone by has seen a good double-digit growth. It is now operating well above the pre COVID levels. That's one category which has seen consistent momentum, and we are hopeful that we can sustain that as we go forward.
Operator
operatorThe next question is from the line of Praveen Sahay from Edelweiss.
Praveen Sahay
analystSo the first question is related to, as you had communicated earlier, that your summer product you want to mix in a season neutral. And for that, in the month of -- the October month of second summer, you will go and do the sales and get some sales and generate some sales in that tenure. So how is the progress in that scenario, sir?
Tarun Arora
executiveSo we have seen improved growths. In fact, Nycil has had a good double-digit growths in the quarter gone by and right up to now. So we're seeing Nycil showing a better traction post the season also. Glucon-D was fairly affected by the season. So it's not even through the quarter, but we have seen some improvement in growth in the second season if September, October are referred to. Plus initiatives that we are taking in terms of having -- improving our presence on the brand beyond the June, which includes Glucon-D ImmunoVolt, which has contributed to the growth on the brand on Glucon-D. So overall, both have shown a positive movement. It's a bit of journey that we'll have to do, but we are taking initiatives. Our early response from the market is showing a positive direction.
Sharvil Patel
executiveSo I think if I can add a few things to it -- this is Sharvil here. So one is, as you said, Nycil -- with the launch of the new variant, Nycil -- I mean that part of the strategy is working out. With Glucon-D also, with launching something to do with the cold season. Also, we hope we can create some traction for that brand, which is very summer oriented. Sugar Free is more consistent across in terms of the business. And so will be Nutralite with the additions of new business lines that we're adding in that space. So by and large, we are on track to make sure that we even out our sales trends from summer to more even it out. But it will be a process of at least 1 to 2 years.
Praveen Sahay
analystAlso, any color on specific to the Nycil and Glucon-D. Is there a geographical expansion also started paying out?
Tarun Arora
executiveI think there's no substantial shift. Yes, we are expanding. ImmunoVolt is something which is going to markets which were relatively less important for Glucon-D earlier. So we are making efforts, but there is a -- these brands are 50, 60 years of legacy. So it will not happen overnight, but there is clearly an effort. So I cannot say with any substantiation.
Sharvil Patel
executiveWe will have a big distribution which will go up. So we will have a better geographical direct reach.
Tarun Arora
executiveYes.
Praveen Sahay
analystYes, yes. And secondly, on the Complan, sir, also we as a company initiated that -- the pharmacy channel. So how is the response there, sir? And how is that -- especially because the Zydus is more on the Western part. So how is performance in that geography?
Tarun Arora
executiveSo pharmacy channel has responded well. In fact, pharmacy channel across our brands -- we dialed up much more as the lockdowns happened and it was a channel, which was very helpful. So Complan has responded well in the pharmacy channel. And even the extension of Nutrigro, early days, and therefore, we'll have to wait it out. But right now, the pharmacy channel is responding well, and we continue to believe there is potential to do better than that channel for Complan.
Praveen Sahay
analystSo, specific to the Nutrigro only, we are more focused on the pharmacy distribution?
Tarun Arora
executiveYes, that's -- because that's where we want to grow it first. That's where we believe that will be the best way for the brand to grow because the role of the health care professionals, the doctors, in particular, has a larger play in that segment. And that's why we are focused there. So it's just been 3, 4 months of launch. So early milestones we're more or less on track. We'll have to wait and watch before we can start taking it -- to give you more data beyond that.
Praveen Sahay
analystI have 2 clarifications, sir, I want to make. One, as you had said that the income tax -- the benefit is of a goodwill amortization, and that will for 4 to 5 years. Is there an element of your plants as well which are situated in Northeast? And how long that will be?
Umesh Parikh
executiveSo the benefit of goodwill amortization overrides the plant benefit that we have in the income tax act. At our Sikkim unit 1 and 2, we have a benefit of Section 80IE, but the goodwill depreciation will override that and we'll have a overriding impact because of that. We will not have a tax element, at least the next 4 to 5 years.
Praveen Sahay
analystOkay. Okay. And the second is related to, as you had mentioned earlier -- that related to the net debt, and there is an NCD of some -- which you are going to pay in October. So the entire NCD will be get over by the second quarter? Is it like...
Umesh Parikh
executiveThat's already done. That's already done. We have repurchased all the NCDs and extinguished them all.
Praveen Sahay
analystSo that's -- there is another -- some -- around INR 376 crore...
Umesh Parikh
executiveINR 395 crore.
Praveen Sahay
analystWrong number. INR 395 crore, yes. So that is also done?
Umesh Parikh
executiveYes. That's done.
Operator
operatorThe next question is from the line of Vinay Shukla from PhillipCapital. As there is no response, we take the next question from the line of Shalini Gupta from Quantum Securities.
Shalini Gupta
analystYes. I wanted a few clarifications as you talked about GST support being withdrawn. Sir, if you could just please throw some more light on exactly what is this GST budgetary support and that has been withdrawn?
Umesh Parikh
executiveSo government, actually, in area-based exemptions, which is more applicable to Sitarganj and Sikkim unit, government brand support in form of GST budgetary support. So whatever GST amount, which is payable every month and every quarter, we get certain percentage benefit of that from the government, and that is the GST budgetary support. So which was, therefore, up to 10 years and which just ceased to exist in last December 2019.
Sharvil Patel
executiveFor the Sitarganj.
Umesh Parikh
executiveFor Sitarganj plant -- for the Sitarganj plant.
Shalini Gupta
analystSitarganj. So sir, that would have been there for the first quarter as well, right?
Umesh Parikh
executiveYes.
Tarun Arora
executiveThat's right.
Umesh Parikh
executiveThat was there for the first quarter as well.
Shalini Gupta
analystRight. Okay. And sir, last quarter in the conference call you had said that we will see the impact of lower milk prices going forward as in the second quarter onwards, but that does not seem to have happened. Your raw material is -- I mean your gross margins is still lower than what it was even in the first quarter by 200 bps.
Umesh Parikh
executiveBasically for Complan...
Shalini Gupta
analystSir, is there any change in how -- I mean in either how you have dealt with the raw material or your sourcing arrangements or something of that sort?
Umesh Parikh
executiveSo there has been no change in the kind of arrangement that we have with our suppliers or sourcing the material -- sourcing material strategy as well. So as I told you, that milk price reflection has already been there in the G. The margin issue is mainly on account of the discontinuation of GST budgetary support and a little bit of product mix. Other than that, there is no problem with the margin as well. And going forward, in Q3, we see the margin improvement. Because the milk prices are benign, there could be a little bit stress on the RPO prices, but we see a margin improvement in Complan in the next quarter.
Tarun Arora
executiveThere is -- just to add. It's a weighted average of SMP bought earlier and fresh, so of the milk part. And SMP is kept for 3 to 6 months. So some of those impacts would have come. Otherwise we've been buying milk at lower than -- as we had explained earlier. So it's already built in.
Shalini Gupta
analystSir, if I understand it, palm oil prices are up about 14%, 15% Y-o-Y. Is that correct, year-on-year?
Tarun Arora
executiveIt's actually higher than that right now. So right now, MPOB is reporting a fairly high number. So there is an increase in price in palm oil.
Shalini Gupta
analystOkay. Sir, I mean if you could just give a sense of how much the palm oil prices are up?
Tarun Arora
executiveSo from our last purchase, before we were covered, that increase will be about 30%, 35% from what we see. But versus last year, you're right. Around the same time, November, December, the palm oil prices had gone up. So versus that, it will be -- the impact may be only about 10%, but versus, on a sequential basis, we're seeing a substantial increase. So palm oil MPOB was operating MYR 2,300 in about 6 to 8 months back. Now it is operating anything between MYR 3,000 and MYR 3,200. So on a sequential basis, it has gone up. Last year, around this time, it was, if I remember correctly, 28, 29 -- MYR 2,900 to MYR 3,000. It is slightly higher than last year also about 8% to 10% and about 30% over 6 months back.
Shalini Gupta
analystOkay. And sir, if you could give the same figures for milk, please?
Tarun Arora
executiveFrom? For ?
Shalini Gupta
analystSir, milk, milk.
Tarun Arora
executiveMilk and...
Shalini Gupta
analystThis is my understanding...
Tarun Arora
executiveYour understanding -- if you could complete, please?
Shalini Gupta
analystNo. Sir, my understanding is that milk prices are down almost more than 30% on a like -- versus say about first quarter. So I mean if -- and that is my understanding. If you could just give -- please throw like -- give a sense of what it actually is.
Tarun Arora
executiveYes. So quarter 4 last year, if you look at January to March, the prices were extremely high. And we had no visibility of it coming down. There was no estimate available from anyone that it will come down. So we continue to buy SMP as we -- sorry, milk and generating SMP because we were planning to continue using it. However, after the lockdown, because of milk consumption and there were other challenges, the whole prices dropped from April, May. That decrease from our purchase rate would be about 15% to 18% lower. That has continued, and that's really helping us. But we had accumulated SMP looking at from a medium-term perspective. So right now, the milk prices stay at the same level as it had come down in quarter 1. And we are expecting next 1 to 2 quarters at the same level. After that, it is anybody's guess. There are both bullish and bearish proponents. We'll not be able to really comment on that. But next 1 to 2 quarters, we believe the same prices will remain.
Shalini Gupta
analystOkay. And sir, Nutralite, if you could just give a sense of kind of -- if you could just speak about Nutralite growth and -- because most of it is used in restaurants and hotels, where I mean even though they haven't opened, but I'm not sure about the capacity that is being utilized there because even though restaurants and hotels are opened, I'm not sure how many people will go in there.
Tarun Arora
executiveSo Nutralite, about 70% of our business is on food service and HoReCa. Remaining 30% is on -- more on -- or 25% is closer to what we do with the retail, which is B2C. Now the HoReCa business has been badly hit for obvious reasons. And the impact was across all brands this is the brand which has got the steepest hit in the lockdown. What we've seen is April was the worst month. Every month has been better than that, but it is still to cover to the last year's numbers. We are hopeful by end of October, December quarter or maybe early January, we should be touching our last year's numbers and hopefully build further on the growth. Having said this, I mean this is still our plan, and this is what we are seeing that with the change in prices of oil and which we'll have to pass it on to the customer, there may be some other impacts, which are hard to predict at this stage. The retail part has shown far more resilience. Unfortunately, retail part also has some good support of modern trade, which has also been under pressure. So it's been a brand which has gone -- seen a fairly difficult phase, but we are seeing good resilience of the brand and coming back. Give us at least 2, 3 months before we have -- we can -- which we are hoping that we'll be back to last year's numbers and start building growth from there on, on this brand.
Shalini Gupta
analystOkay. And sir, your view on ad spend going forward?
Tarun Arora
executiveSorry?
Shalini Gupta
analystAdvertisement expenses?
Tarun Arora
executiveSo advertising, we are focused on about 14% A to S ratios that we typically operate. It obviously varies from quarter-to-quarter. This is a time when we are also being very conscious of the fact that we have to be fair on our P&L requirement. We're also seeing some benefit of -- I mean we are putting the 2 entities together and negotiating better. So we are hoping we'll also get some efficiency benefits also. So we stay on an annualized level between 13.5% to 14%. It may change quarter-to-quarter depending upon the initiative as well as the brand -- as well as the intensity of the business.
Shalini Gupta
analystSir, my last question. I mean when we look at the staff cost, it is INR 43 crores for the quarter. Whereas it used to be -- it was INR 53 crores for the first quarter. So was there some kind of one-off in the first quarter?
Umesh Parikh
executiveFirst quarter, there is an impact of annual increment, variable pay that we have paid out.
Tarun Arora
executiveI think you've reclassified the first quarter because there were some other costs also taken.
Umesh Parikh
executiveThat has been done through all the quarters.
Tarun Arora
executiveNow it's been done all the quarters. So overall, we have seen -- for first half, we've seen about 11.5% growth in employee cost. And like Umesh explained, if you take out the actuarial costs, which are required for balancing the policies, et cetera, we are seeing about 5% to 6% kind of growth despite the increments we've given to all employees. So that's the more like number for employee cost.
Operator
operatorThe next question is from the line of Rahul Ranade from Goldman Sachs. As there's no response, we take the next question from the line of Jaspreet Singh Arora from Equentis PMS.
Jaspreet Singh Arora
analystJust if you could, you mentioned the number, sorry I missed that, the GST budgetary support. What was the amount, sir, you mentioned for the quarter that's been absent now?
Umesh Parikh
executiveIt was INR 7 crores for the quarter for Sitarganj plant.
Jaspreet Singh Arora
analystAnd for the full year, sir, how much was it for the last financial year?
Umesh Parikh
executiveIt was INR 32 crores -- close to INR 32 crores.
Jaspreet Singh Arora
analystOkay. And sir, just to understand this. How it's reflected in the annual reports? I couldn't get this. So this is something you pay and you get it back from the government? Or you did not pay it in the first place?
Umesh Parikh
executiveWe get it back from the government. It is reported as other operating income in the financial statement.
Jaspreet Singh Arora
analystIn the other operating income?
Umesh Parikh
executiveYes.
Jaspreet Singh Arora
analystOkay. Okay. Fair enough. And just -- and the second question, sir, was in terms of the product category, you mentioned Nutralite was the most hit because of 75-25 being the ratio in terms of the restaurant and whatever, out-of-home versus in-home. What's the -- I'm just trying to understand how is the confidence coming because the restaurant and all those places still seem to be operating at suboptimal levels, even as we speak today. So how are you -- from where are you getting that numbers or the evidence that by December you should be back to the numbers pre-COVID? If you could just elaborate more on that, please.
Tarun Arora
executiveWe are relying on our internal trend that every month has been better. And at the current trend level, in another 3 to 4 months, we should be back to the normal levels as last year. Of course, in the current environment, it is hard to predict, but we are relying on the current last 6 months of results that -- performance we've seen. Of course, we know that the HoReCa will be -- continue to be hit. But we are also contributing to a value-driven part of it. Maybe we are able to leverage that and that's how we...
Sharvil Patel
executiveAlso, well, there's a lot of marginalized players that have left the market, which obviously helps when there are these issues. And also with the right product mix that the team is targeting and with the critical variants that are very important in different segments, we are seeing some revival on that. So that will improve. And definitely the retail side will also come up with some new additions. So overall, Nutralite, as we said, post December should start normalizing and gaining after that.
Jaspreet Singh Arora
analystSure, sure. And besides this -- so this was obviously the one end. And the other end was I think Sugar Free, which you said, did reasonably well. All the other product categories did you mention we are -- you are about 80% to 90% levels pre-COVID? Is that what you broadly mention?
Sharvil Patel
executiveNo. They are growing.
Tarun Arora
executiveYes. They are all growing.
Jaspreet Singh Arora
analystSo the growing names, as we speak today, they would be more than what they were talking in October last year?
Tarun Arora
executiveThat's right. Actually, other than Everyuth, which -- so we mentioned Everyuth became almost closer to parity towards the end of this quarter, and we are in some parts actually growing better. But most other brands have seen positive traction across in terms of growth.
Jaspreet Singh Arora
analystOkay. That was nice to hear.
Tarun Arora
executiveSo the worst affected was Nutralite, and this we have expected.
Jaspreet Singh Arora
analystSure. And how much would Nutralite be contributing, sir, toward revenue? Sorry, I don't have that information.
Tarun Arora
executiveWe don't share product wise.
Jaspreet Singh Arora
analystOkay. Not even a general this thing? I mean mid-20s or it's less than 1/4? There's no color you give on product category or breakup?
Tarun Arora
executiveNo.
Jaspreet Singh Arora
analystIs there anything...
Sharvil Patel
executiveIt is not one of the large categories.
Jaspreet Singh Arora
analystIt is one of the large categories that you have?
Sharvil Patel
executiveIt is not one of the large.
Jaspreet Singh Arora
analystIt is not. All right. All right.
Operator
operatorThe next question is from the line of Tejash Shah from Spark Capital.
Tejash Shah
analystAm I audible now?
Tarun Arora
executiveYes. Yes, Tejash.
Tejash Shah
analystYes. So first, I'll start with the strategic question. Sir, the cornerstone of strategy of integration was that distribution footprint will double and, in fact, we are targeting somewhere around 5 lakh direct reach by December 2020. And obviously, this was pre-pandemic guidance. So where are we on that journey? And why some of those synergies are not showing up in growth and margins yet?
Tarun Arora
executiveSo first of all, distribution, we've -- in my speech, I mentioned. We are looking at March '21 to achieve our 0.5 million target of number. In that, like you're right, because of the lockdown we had to delay this plan. So it's -- we are well underway. We're already at 3.5 lakhs. We should be touching 0.5 million by March 2021 on the direct distribution expense. As far as the synergy benefits are there, I think there are 3 or 4 areas which we are working on and which we see the whole numbers coming through. One is people cost, which we mentioned to you. We have about 15% reduction in people. We also are, without the actuarial costs, if you look at just the actual cost of people, despite giving normal increases and routine expansions, cost increase for the first 6 months is closer to about 5.5%, 6%. And some of the benefits have also been accrued to us in earlier quarters as well. So we've been passing on some of those benefits as we go along. So that's one element. Second is in terms of higher realizations due to recalibration of trade margins -- specifically our trade partner margins. That has happened on account of -- that is already there in our improved realization for across the brand portfolio that we've done. Umesh actually explained that there was a onetime reduction in trade margins last year around this quarter. So some of those benefits we have taken on board as we went along rather than accumulating and showing it one-off. So some of those benefits therefore like-for-like did not show across the portfolio. There is further reduction in IT costs because there were 2 separate IT costs, separate IT infrastructures, which we've been able to reduce. We are also seeing value improvement in terms of our expiry and breakage, very small, but I think these numbers have started adding up to our P&L and it shows up. Some impact of our mix, which also comes up. And typically, quarter 2 and quarter 3 are the hardest to explain given the fact that the overall overhead ratio is much higher to the sales. And that's when these -- some of these gaps show up. But at an annualized level, we believe the entire numbers will finish up.
Sharvil Patel
executiveAnd I think just to add to Tarun's point of view also that we are tracking much ahead in terms of our savings on the synergies. So I think that is on track. And as we said rightly, quarter 3 and quarter -- these 2 quarters are obviously much lower than the quarter 4 and quarter 1. And if you -- you will have to look at annualized to see the overall value because there is a big difference between sales and profit between the fourth and first quarter and the second and third quarter. So it gets highlighted more here. But overall, I think we are on -- we feel we'll be well ahead of what we've outlined.
Tejash Shah
analystSure. So does it mean that our cost synergies are going as per plan, but because of pandemic and low absorption -- because of lower revenue throughput, those numbers are not surfacing at margin level yet? And going ahead, you stick to your guideline or guidance in some form that we will revert to 20% kind of margin as is all those things normalizes in 1 or 2 years? Is that correct understanding?
Tarun Arora
executiveYes. I think we -- yes, please.
Sharvil Patel
executivePrimarily you have to understand if you take the operational performance in terms of profit, we have grown double digit in spite of still a single-digit growth. So that one of it is due to GST credit, which will go away from next -- I mean which will not be in the base next year. The second is we are continuously looking at network optimization, which is further -- adds some value on the gross margin side. And also the product mix, which will help. So we are confident that going forward you will see good improvement in margins.
Tejash Shah
analystSure. Another question on distribution expansion on growth. So how does this ratio work? So basically if I double my direct reach, it should show up in numbers also? Or is it largely the fill rate and distribution efficiency, which can't be measured on revenue directly? So how does that relationship work?
Tarun Arora
executiveSo direct distribution will work Largely on improving the quality of distribution available, being able to reach out more products through that channel because some of these outlets typically have -- some of our products already available through indirect channel because the overall availability is closer to 2 million. My direct reach will go from 3.5 lakh to 5 lakh. So it's not necessarily adding more products -- sorry, adding those outlets or unserviced outlets, but less service outlets into the portfolio, where we will be able to place the wider portfolio, service them better and improve our fill rates. And this gives us sustained growth, also a better performance on our NPDs and lower cost as well.
Tejash Shah
analystSir, would it be fair assumption that when you reach 25% of your overall reach to direct distribution, revenue contribution of those outlet will be in vicinity of 40% or 50% or any ballpark number if you can?
Tarun Arora
executiveNo, substantially more. Typically, most companies operate 62 -- I mean in -- and I'll isolate the modern trade, e-commerce because they play a very different role. Within our direct -- within the traditional trade distribution, most companies operate 1:4 direct to total reach and about 60%, 65% sales coming from that. It depends. Again, there's brand to brand variant because some of the larger brands have a much better presence through the indirect, so it may happen brand to brand, but it will be about 60% to 70% of our sales comes -- will come from these and 25% of direct availability.
Tejash Shah
analystAnd as on today, we'll be at 3.5 lakh or...
Tarun Arora
executive3.5 lakhs. That's right.
Tejash Shah
analyst3.5 lakhs. Okay. Sir, another question, one of the...
Sharvil Patel
executivePreviously, it used to be around 2.2 lakhs, 2.3 lakhs. We have come to 3.5 lakhs. And we'll soon hit the 5 lakhs.
Tejash Shah
analystOkay. And then in this addition of 1 lakh that we have done in the recent past, are we seeing the delta from those stores which we are actually hoping to get it when we reach 5 lakhs, in terms of regular throughput and fill efficiency and distribution efficiency?
Tarun Arora
executiveAbsolutely. I think across our portfolio, we are seeing a good traction from -- so even in a difficult phase, we have seen -- and especially last 3, 4, 5 months, we've seen these numbers. These are -- service levels of these outlets gone up, and these are contributing to our growth. So across the board, we are seeing general trade responding better. And we track them on a regular purchase level. We're seeing improved availability and good sales.
Sharvil Patel
executiveAnd also as Tarun was alluding to, any new introduction, it really helps. So in our last introduction of Everyuth, we have seen the best ever launch in terms of number of outlets reached in the shortest period of time. So I think all of those are those added benefits once you are improving your direct distribution.
Tejash Shah
analystSure. Definitely. Sir, second question is on Complan. So one of the strategy of our competitor, which is already in public domain and documented also, that rural penetration is the way forward for the category, and they also gave this example that the categories under index 2 has some categories like tea and coffee, because actually the penetration is half in rural versus urban in the category. So are we also following that path because it seems like a low hanging fruit from strategy perspective? And second, the overall environment, we are hearing that rural is actually doing better than urban across categories. Are you seeing that kind of traction at the category level also?
Tarun Arora
executiveSo one thing I can share. Within the general trade I mentioned 10% growth for our business, the super stockiest business, which caters slightly to rural and low pops data in urban, grew at 30%. So we are actually leveraging very well for the rural availability. Now specifically on Complan, for us, I think there is a much bigger task of growing our brand and getting back our brand back on track, which we are seeing some benefit of. If we see an expansion in rural penetration for this category, I think we will certainly gain. Markets like -- high rural markets like UP, Bihar have seen good double-digit growth of Complan. And therefore, we are gaining -- we will gain from those markets as well. Tamil Nadu, which is a relatively a low rural market, I think, has been under pressure. So I think, for us, the priority is to get our brand distribution, brand proposition working from the consumer execution point of view. If they are able to expand the category in the rural due to our expanding distribution in the rural space, we will be able to leverage that as well. But I will not be with the driver of category growth in those markets.
Tejash Shah
analystFair enough. Sir, lastly, you spoke about 1 modern trade chain, in particular, being under pressure. So do we have any big outstanding to that chain because most likely that chain is under serious press now?
Umesh Parikh
executiveNo, not significant.
Tarun Arora
executiveNo, no, no. We don't have any serious exposure. Overall, modern trade has been under pressure. One particular you're right, but no major exposure.
Operator
operatorLadies and gentlemen, that was the last question. On behalf of Zydus Wellness Limited, that concludes this conference. We thank you all for joining us, and you may now disconnect.
Tarun Arora
executiveThank you.
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