Advanced Info Service Public Company Limited (ADVANC) Earnings Call Transcript & Summary
August 6, 2026
Earnings Call Speaker Segments
Unknown Executive
executiveGood evening, everyone. Welcome to our second quarter of 2026 Results Conference Call. First, let me introduce our management, our CEO, Khun Pratthana. We also have our CFO, Khun Tee. Our Chief Enterprise Officer, Khun Phupa. and Chief Retail Business, Khun Prapat. And this quarter, we have two new Chief to be present for you guys. You guys may have not met them yet. We have our Chief of [indiscernible] and Chief Broadband Officer, [indiscernible] and myself are sitting behind the camera and I will be briefing you the results and running this session. So before we begin today's session, let me quickly introduce our Virtual Bank click, which was launched in July with deposit products and now has just launched the lending service. The platform is powered with alternative data, enabling a faster and smarter loan approval process and connecting with AIS Point and Privilege program. So if you are paying with clicks, you'll get 10x points. So if anyone of you haven't tested our lending mechanism, please go ahead and do so. Now let me begin our serious short brief. So in second quarter, despite the rate economy, we sustained the revenue growth momentum from resilient demand for connectivity. In our Mobile business, the growth was driven by 16% year-on-year growth in data usage, continued PT adoption, which reached [ 19.7 million ]. This is growing 41% year-on-year on 5G subscriber and digital content offerings. On fixed broadband, the subscriber growth remained healthy despite seasonal softness from the rainy season and integration activities. The ARPU trend continued to improve, supported by our focus on high-quality customer and value-enhancing offerings, including premium broadband package and content. In enterprise, the revenue growth recovered Q-on-Q. This is in line with improving economic quality led by continued demand for cloud solutions. Sales and retail benefited from strong demand for premium smartphone and our ongoing strategy to expand digital lifestyle products across both online and offline channels. Overall, we delivered solid revenue growth, together with prudent cost management and enable us to remain strong profitability despite uncertain economic environment. As a result, our results exceeded our guidance across all key financial metrics. And at the same time, we continue to improve both EBITDA margin and ROIC, which now reported at 19%, driving by strong operating performance and disciplined capital investment. The balance sheet also remained solid with net debt to EBITDA around 2x, while our average interest costs stay low at around 2.6%, providing us with continued financial flexibility. Despite our strong performance, which exceeded guidance in first half, we remain cautious about the future economic outlook. The geopolitical rigs and economic environment remain fragile, while consumer sentiment, although improving in June is still relatively soft. In addition, we faced a higher base in second half of last year as well as the possibility of recognizing initial loss from Virtual Bank in the second half of the year. Therefore, we maintain our guidance for both revenue growth and EBITDA. While we are confident that the results are likely to come narrow towards the upper end of our guidance. For CapEx, we continue to invest in strengthening our network infrastructure to support the growing demand for connectivity and digital services. And lastly, I would like to advertise this package, which is Play Our Package. If you are building a little stress during earnings season, we would like you to help us subscribing to this Play our Package. We have brought flagship sports content into one package at a very, very affordable price. This is a [indiscernible] starting from now on. And if you are AIS customer, you can subscribe for just THB 199 per month, and we hope you enjoy this. And at the end of the short brief, we start the Q&A session now.
Unknown Executive
executiveWe have the first one from Piyush HSBC.
Piyush Choudhary
analystIf I may, like 3 questions. Firstly, what are the investments in second half, which are weighing down on your EBITDA growth outlook, specifically how much of initial investments you are looking into virtual rank? Secondly, prepaid ARPU, strong improvement sequentially also. Could you talk about the levers which helped prepaid ARPU this quarter and the outlook for the same -- for the second half? And lastly, CapEx is much behind the full year target. Where are you like planning to spend in second half. Would it be material acceleration in second half? Or could you spend less than what you have guided for the full year?
Tee Seeumpornroj
executiveYes. I think on your first question, cash query, you worry about the second half EBITDA, right? I think -- when we started the year, we also mentioned that this year, we'll try to save fundamentals. One of those things will be the IT spending, right? So IT spending in this era is -- a lot of that is going to be OpEx, right? So cloud base and everything. And we are consolidating a lot of operating apps within the organization. So I think that will be one that's kind of weigh down part of the EBITDA for the second half when we go through all the implementations. I think there are other spending that we also try to increase a bit to make sure we still maintain competitiveness. The integration of the broadband side. It's also another expense that may incur in the second half of the year. And lastly, I think with Virtual Bank coming online, so there could be just some contribution from there as well.
Unknown Executive
executiveThat let me answer on second question about the prepaid ARPU increase. The prepaid ARPU is increase coming from the consumption better average Q-on-Q with better about 5% more on the BPO in H1, along the way in we also try to applaud the right pipeline that customers will be able to affordable on that but along the way we prepare some more better to let them consume more continue.
Pratthana Leelapanang
executiveRegarding the network investment, especially CapEx, we have a very clear plan on the second half of which is matching the rising of the capacity needs, the increase in consumption. So we do plan to invest as we guided.
Piyush Choudhary
analystCan I just ask on prepaid ARPU? What's the outlook? Like are there any initiatives which you have taken in second quarter or recently, which would further help in ARPU improvement in prepaid side?
Unknown Executive
executiveActually, the prepared ARPU, we remain focus on quality, not just on the exiting even on the new acquisition, we also pay attention on the new quality with new acquisition at [indiscernible].
Operator
operatorWe have Ranjan from JPMorgan.
Ranjan Sharma
analystAgain, my first question is on the guidance. I think I've been asking the same question for the last 10 quarters, I think. If you take the end of your EBITDA guidance, we come to a quarterly run rate for EBITDA, which is implied in the guidance of around in THB 31.5 billion, which is going to be like 4% down quarter-on-quarter. So it seems pretty steep if you're growing the business. We understand there are going to be some investments. But if you could just help us understand what is the level of spending to bring down EBITDA by 4% as per the implied guidance? And that's outstanding in the higher end? Or can we assume that there is a bit of conservatism that you're embedding into the guidance? The second question is on the Fixed Broadband business. You have a slowdown in customer growth, but the ARPU has also softened a bit. Can you help us understand what's happened there.
Tee Seeumpornroj
executiveI think on the guidance, overall, like we mentioned since I think last quarter, what we most ensure is the overall GDP and processing power of the people. And I think that that's why you also see the other side, the lowering the revenue guidance. For us, we -- right now, we don't want to change anything because we want to make sure that at least if we're going to miss, we're going to miss on the correct side of things. And it would be correct, then we're going to overachieve, right? So I think that is more our style. It's not -- doesn't really mean that we're going to spend a lot more than usual for this more of a conservative guide to make sure that we -- in the end, we can deliver what we say, want to deliver. The real fear for us is we're still not sure how the impact from the war, the price increase and all that. And second half, you're going to start to see some of the price increase or cost increase on the device, the handset and some of the equipment that we use in the operation. So that's also part of the more conservative side that we want to make sure we can deliver.
Unknown Executive
executiveOkay. For then now we focus on customer value and now I did not impact more. And the resources may have a problem on the lending season and customer economy cannot stay on this time. I think for the quarter 3, I may focus on the customer value for the -- our strategy.
Tee Seeumpornroj
executiveI think in the end, I want to say that it's no impact. But I think we know what we are going through. I think partly we are going through the hardest integration. This year, as mentioned, will really migrate IT systems. We're really going to merge the operation. It's going to continue through the second half of this year as well. But along the way, I think there are a few factors that may impact the operation or the result. One is the weather. I think this year, we have really hard wind storm in many areas in Thailand. Second, economy, when the economy is bad, I think right now broadband will feel the effect first. And lastly, the operation does make the whole things a little bit more complicated for our staff and our partners as well. So I think for those three reasons, then you see some quarter good some quarter may be less good. But overall, I think we still command the majority of the net add in the country. and market share of the [indiscernible] and revenue growth still continue.
Operator
operatorWe have a question from Pisut.
Pisut Ngamvijitvong
analystI have three questions. The first one is about the Fixed Broadband business for up with [indiscernible], I think this is the first time in many quarters that your Broadband revenues growth was lower than your competitors, not sure you notice or not. I just want to know what is happening in the market, the competitive dynamic has hit? And how do you plan to improve the growth and gain the market share gain in the Broadband side? Secondly, I have one question about the EPL [indiscernible]. It seems you are no longer the exclusive partner of the EPL like before, how many EPL subscribers did you have at the end of the last season? Looking back, what are the key lessons from your partnership sense as well? And what's your strategy going forward? I think you are trying to accumulate a lot of spot programs internationally? And my last question is about the lending business at Quick Bank. How much have you lent up so far? And since -- if I understand correctly, the loan amount is kept at THB 20,000. What happened if the customer does not repay the loan? What is your collection strategy? And can you [indiscernible] or suspend the customer mobile or broadband services if they default? This might -- that's my first -- third question.
Tee Seeumpornroj
executiveI think we do notice on the Q-on-Q, you mentioned. But as I talked earlier, I think we overall trend and the trajectory doesn't change. If you look year-on-year, we're still growing at a decent rate compared to our competitor. Q-on-Q, sometimes it's too short to say anything, but our focus is still trying to grow the sub base and also grow the quality subscribers. This year, it's doubly tough for us because we are going through, as mentioned, the operation -- the integration on the front line and the system that we use in the operation. So it has complicated things a little bit more. And that's why I think the second quarter was a bit softer than usual. But we still feel that we are very competitive in the market. And once when we finish the integration, the resources that we have on hand and the products that we have, I think we can really win the market and the major share as we plan.
Pratthana Leelapanang
executiveOn the second question regarding EPL. Maybe I may not be able to release exact numbers of the last season. We all have heard a lot from Jazz so you can probably work it out from there. But the last is, and we have achieved what we aim to achieve in terms of collaborating with Jazz to launch exclusive package for our customers. And for the past few quarters, I have addressed the collaboration revenue sharing collaboration program. to come up with the special packages for customers. And it has been a great take up. I would like to address it that way. Our key focus since then and even from now on is to make sure that we bring in the best content and the best experience for customers. We're accumulating many of the premium content, especially the sport contents. And recently, as some kind of upsell cross-sell at the beginning of the meeting, we have launched the special plans, so-called playoff that customers subscribe and get multiple content at once at very affordable price available for everyone, inclusive of even non-AIS telecom customer. So that's what we aim for the strategy is to bring in the best content for the customer. At this point in time, customers also be able to access to EPL directly by purchasing direct to MonoMax or to Jazz in order to enjoy that particular content through any connectivity, especially from our connectivity with best quality as possible. If you ask about, well, could we review of key learnings. I would say #1 is we believe that the right price point, customer will take up at the larger size of the addressable markets. Number 2 is the quality is very key. In order to deliver the content without great quality, the content fulfillment and enjoyment may not be able to go as anyone want. So number 2 would be the quality. Those are two important pieces. I'd like to really address them.
Tee Seeumpornroj
executiveI think on click, we may not or we should not comment on that operation. But what I can tell you is everything is going as planned, in terms of both the deposit accounts and the lending account. We did see some of the the trend in the social world. I think that part, we have to deal with it. It's some of the the bad trend in the society that I think all the lenders have felt before. So it's nothing new. I think all the BNPL players have faced that. So we will go through this. I think there are already a lot of -- since the beginning in the credit scoring in the risk framework. They have design to deal with this. And what I can only tell is going as planned, and we will follow up with them. But when I asked about -- if they don't pay right now, they think it's a separate entity, we will have to deal with the [indiscernible] based on the legal of each of the business. Maybe I have to leave it at that.
Operator
operatorNext, we have K.Nuttapop.
Nuttapop Prasitsuksant
analystThree questions, please. First one, people up, you seem to meet your double-digit growth guidance for 3 quarters. Should we expect a stronger second half from you? Second one on product sales. I see product sales and also gross profit for product sales has been increasing a lot. Can we expect like AIS to have like more older of iPhone or some soon to be distributed that we can grow more in term of product sales? Lastly, on maybe as a broad view of India AIS point of view I think prepaid kind of like driven by consumption, as you mentioned. But can you give us some color between like war period, post-war and we see oil price and then [indiscernible] came in at positive. How has that been driving in terms of usage? And in terms of that postpaid and also Fixed Broadband ARPU drop, would the content of losing EPL hit on that, but other content does not help with something? And may I add whether I think you invested something to broadcast EPL. Would that be reusable into your new content? Finally, I mean I will come your 2 new Chiefs, but the -- Yes, you forgot to introduce yourself a new Chief marketing.
Unknown Executive
executiveTalking about that number, right, even though we see the recovery from the customer from the war and uncertainties, we see some recovery back into the -- after the Q2 and actually start of Q3. We still see the challenging or the price of the hardware and some delay of the projects. If I answer you directly, I mean I would aim for the high single digit, not double digit as of now until the situation gets better on the pricing of the hardware and ramp. That would be my answer.
Tee Seeumpornroj
executiveOkay. for product sales, yes, the first half of the year, we grew about 5.9%. And I see the good momentum to the second half of the year by having to new product launch of the Samsung and the iPhone. So those are the the two products that I think people are waiting for, including we're going to introduce two new activity, which is the omnichannel that we call [indiscernible] for AIS. So that's going to be the the activity that going to stimulate the market of the product, the sales.
Pratthana Leelapanang
executiveLet me address the last question regarding an overall view for prepaid, as well as postpaid, the ARPU has been driven by the growth in consumption and the growth in demand in using data. You see very clearly on prepaid has discontinued on as [indiscernible] have addressed. On postpaid as well, in fact, on mobile consumption, the -- on mobile postpaid, the consumption growth as well as ARPU. But the EPL from the report is also inclusive of different mix of ARPU and consumptions. In postpaid, they also have M2M, machine-to-machines, the car and related of which is totally different profile coming to a little bit more mix into the base of postpaid, that whr you see flattish in ARPU because of those mix. But if you segregate it down into the consumption in mobile postpaid, we continue on growing as well as ARPU. [indiscernible] and post-war, pre-war does affect a bit in terms of the sentiment. We do have seen -- we did see summer spike up during the government program early of the month when customer or people have a bit more money in their wallets, they tend to purchase package a bit more. So definitely, economy are not going to be good, then it's a caution that the growth may not be super high, but it continue on, as mentioned, it's all about the demand to consume. And now today, mobile data become essential part of everyone's life and we want to make sure that we continue to sell them at best.
Nuttapop Prasitsuksant
analystA quick follow-up question, please if I may. About the daily product sales up. I'm talking about whether we can have, let's say, first quarter, maybe you have 1 million last year. Can we have like 2 million volume kind of like something like this to boost sales since your sale has been increasing in that [indiscernible].
Tee Seeumpornroj
executiveFor some products, we have a proper planning for the -- for Samsung and Oppo. I think that I have been request more sales. But unfortunately, it's very difficult to have an extra supply from the Apple.
Operator
operatorNext, we have Wasu from [indiscernible].
Wasu Mattanapotchanart
analystI have around four questions. So the first one is that when do you plan to finish the fixed broadband business integration? And also once the education is completed, should we expect the pace of the Fixed Broadband revenue growth to pick up? So that's the first one. The second one is about the admin expense. So in the previous conference call, I think the management mentioned that IT modernization costs we'll keep the admin cost at high levels. However, if you look at this quarter, the admin cost dropped by 13% Q-on-Q. Was there a big drop in the admin expend in this quarter? And how should we look at the quarterly trend of the admin spend going forward? So that's the second one. The third one is about the [indiscernible] bundle at [ THB 199 ]. Prior to this, the launch of the cheaper plan I think MBA package costs like THB 249 per month and golf package cost THB 499 per month. Are you concerned that the ship bundle would have negative impact on revenue and profit as customers could downgrade to THB 199? So that's the third one. And, the final one is about the EPI packages. Since AIS stopped offering EPL after May of this year, was there any negative impact on the Mobile and Fixed Broadband ARPU in the second quarter?
Tee Seeumpornroj
executiveI think integration will largely finish by this year. I think there is still some portion that's going to continue for a year or so around the network and all that, but majority part will be finished this year. And after that, we really want to push for more growth on the revenue side and also the subs. But we'll see. I think there will be more products coming out if you notice then we haven't really launched any new products since the start of this year and partly because we need to spend more time on the migration. But after that, then hopefully, we can pick up more speed. On admin, maybe quickly, there was some of the reversal on some of the restructuring costs that we accrued before. Some involve people, some other restructuring costs that we plan. But in the end, we didn't execute. So we reversed that and that's why it's lowered the admin for non-IT for this quarter.
Pratthana Leelapanang
executiveFor the Play all Packages, when we compare with the previous vertical package of a particular spot, you mentioned about the Golf, the NBA made in NAFL with slightly higher price comparing to pay all. We'd like to address this, as I answered earlier, the package work to a certain extent for the customer group we truly believe with the right price point, we can expand the market as big as possible for the addressable market. The whole attempt from us is to come up with the best price packages and bring to the massive -- much massive markets as big as possible to answer the customer needs instead of customer go out for the piracies. So with this particular very attractive pricing of THB 299, THB 199, definitely, the ARPU per one who used to pay THB 499 will be lower. But we do not worry at all because we believe that the number of subscribers who hop on to a value package will be manyfold more. So that's what we aim for, and we are pacing through that. Lastly, on EPL packages and ARPU. There will be slightly small impact for a particular person who pay to us before with the past seasons but not a very big because some of those packages are net revenues, some of those packages are gross revenue. So at the end of the day, there is just slightly small impact.
Wasu Mattanapotchanart
analystOkay. May I have one follow-up question for Tee regarding the admin cost. Since there was a reversal of expense in the second quarter, that means this is a low base, right? And the third Q and 4Q should be higher than this when it comes to the admin expense trend?
Tee Seeumpornroj
executiveYes. It should be the normal way.
Operator
operatorArthur, please?
Arthur Pineda
analystTwo questions for me, please. Firstly, can you clarify the trends on enterprise. You've seen a big jump Q-on-Q. Should we see this as a baseline level? Or should this be volatile depending on contract completions? Second question I had is with regard to the cost increases in the second half, which I understand is quite understandable given the cost pressures. I'm just wondering what your thoughts are on Mobile and Broadband industry pricing. Is there room for you to start raising prices to offset the cost pressures? Or is this unlikely? And third question I had is with regard to these new content packages on sports. It seems like it's very aggressive in pricing. Would it be profitable on a stand-alone basis? Or is this a loss leader strategy or the content is meant to drive subscribers?
Pratthana Leelapanang
executiveFor the enterprise, right? I believe that as we see the buying signal more from customer, actually, is this delay from the first Q and second Q. Within that, we will get better -- however, it's dependent on the situations on the hardware and IT equipment as well. So that's one is quite worried on -- that quite worried from the customer point of view because they turn off the delay for the purchasing. If the situation gets better, I think is things we will recover, that's a thing.
Arthur Pineda
analystSorry, I didn't quite understand that. So it is lumpy in nature. It depends on the availability of the equipment? Is that how I should view this?
Pratthana Leelapanang
executiveYes. The equipment is about -- equipment is I would say that the equipment or IT hardware is a top edge in the market. And the price is showing and the vendor cannot stand for [indiscernible] for the price as it was, for example, the vendor or the hardware seller can put the price for two weeks and then they reduce to just only one week or a few days. So the price is quite swing. So it makes the budget or the customer or impact for the purchasing decisions, I think.
Unknown Executive
executiveSo let me address your question regarding the higher cost in energy and some of electronic hardware or related. At our scale, we try very hard to make sure that with our scale and optimization, we want to continue on maintain the cost per unit or if not having a lower cost per unit, so we can continue on provide the best price for the customer. as the consumption grow, so we aim to gain continue on slightly higher ARPU as the consumption per sub grow as well. So I -- once again, we are not going to directly trying to increase the price just to cover the cost. We try at best to use our scale to bring the best product and price position for customer. For your last question regarding the content, we aim to achieve profitability by itself, not a subsidies. So the price point and the combination of offering is a lot to do with bringing in the best package for the larger markets. rather than subsidize.
Operator
operatorWe have Pisut.
Pisut Ngamvijitvong
analystI have three follow-up questions. My first question is about [indiscernible].
Operator
operatorCan you speak louder, please?
Pisut Ngamvijitvong
analystOkay. My first question is about your investment cycle. -- lower CapEx for the year stay about 14% to 15% of revenue, whereas your competitor is around 10%. What should we expect this investment contributed to your financial metrics in the year and medium term? Also, does this high investment limit your chance of increasing the [indiscernible]
Operator
operator[Foreign Language].
Pisut Ngamvijitvong
analystIt's about your investment cycle. The CapEx is about 14% to 15% of sales. Your competitor is -- what should we expect the investment to contribute to your financial metrics in the near term and medium term? Also with us this high investment limit your chance of increasing the dividend payout to 100% of net profit? My second question is about your JV investment. Your share was around THB 300 million a quarter, mainly from BPI. With your new investment, how much loss initially is dealt before offsetting the profit for BIF when do you expect that to happen? And my last question is about your guidance. Sorry for obsessing this question. Your EBITDA grew 8% in the first quarter -- first half, but you kept your full year EBITDA growth guidance at only [indiscernible] Does this mean to expect EBITDA to decline in the second half? What are the assumptions behind this guidance?
Pratthana Leelapanang
executiveLet me address the first one. The major aim for AIS to make sure that we have the best infrastructure network as well as the fundamental technology to support the services for the network as well as to grow the business. The CapEx to revenue would be running around in average, should be not beyond 15%. That's roughly the thing. Depending on the cycle, for the past few years, some years we are 10%, 11%, some during the early rollout of the coverage maybe slightly more. And I think the competition when you look at some point in time, we depend where their cycles are or what decisions they're going to make. For us, it would be running in average around 15%, not beyond. So I think that's the first one. [indiscernible]
Pisut Ngamvijitvong
analystMy second question is about the share of profit that you have, will this sufficient to buffer the loss -- initial losses from the Virtual Bank and also Data Centers?
Tee Seeumpornroj
executiveYes. That THB 300 million may not be enough, but the contribution, whatever positive or negative for the next 2 years will be in significant compared to the profit we're making right now.
Pisut Ngamvijitvong
analystAnd the last question is about the guidance that EBITDA contractions for the second half? Is this what you are trying to say?
Tee Seeumpornroj
executiveYes. Okay. I know that the first half, the performance is really, really good. And we do hope it's going to continue, okay? It's just that when we factor some of the uncertainties, we're looking at some of the worst case. And if that worst case happened, we want to make sure we still deliver. Plus, the second half, as mentioned, we try to ramp up some of the spending. We did not think we're going to spend on something that's not productive long term, right? So everything that we spend, we do feel that it's going to create more competitiveness for us longer term. So that's why I think we keep the guidance around that. I know that it's -- everyone will feel it's really low. It flattish compared to last year so that we hit the top range. It seems, yes, too low. We do acknowledge that. But as you know us, we always want to be right, right, meaning if we are wrong, then it should be a good wrong, not a bad wrong.
Operator
operatorWe have the second round from Wasu.
Wasu Mattanapotchanart
analystI have only one question left. So the question is about the interest-bearing debt. So in the second quarter, the interest-bearing debt rose Q-on-Q due to the special dividend in April. With the special dividend payment already behind us, should we expect interest bearing debt to drop in Q3 and Q4 going forward?
Tee Seeumpornroj
executiveYes, there could be some small decline. But I think overall, we -- the major chunk is on long term with, I think, the repayment schedule. So that's something we'll have to work around that. We try to -- if we do come out with extra performance and all that, can we reduce the debt load, but because we still have some short term that we use. Apart from that, then the major long-term part will be asked for the repayment schedule.
Operator
operatorYes, we have last one from Piyush, please.
Piyush Choudhary
analystI have one question on your data center JVs. Could you tell how is the progress? Is the capacity already presold on the upcoming data centers? And do you also have any plans to do GPU as a service as one of your JV partner has been doing?
Pratthana Leelapanang
executiveOkay. Maybe I address this one Piyush, the data centers that we have been investing for the past period with about three of them. The first one has been in operation since earlier the year. The second and third one are coming later. I think early of first half of next year and second half of next year, if I'm not mistaken. So they are in plan. The -- I think it's going according to the plan. And as you know, many of the demand, in fact, more than what the current capacity can serve. I mean everyone wanted capacity fast, especially during this period. We actually are on the right trajectories. The second question regarding asset service has been providing cloud and collaborating with the provider to bring in GPU. Many of those are serving internal customer and also serving external customer as well.
Piyush Choudhary
analystSo just to clarify, you are not looking to to the capital expenditure to buy GPUs yourself and provide it as a service you will work on a partnership model over here?
Pratthana Leelapanang
executiveIt would be a [indiscernible] Piyush, we actually brought some doing -- using internal and also doing a service for related team members already. So I think the model you asked about may not be in the direction whereby in a huge amount of GPU just to hold for GPUS, which we are not going to that direction. But we want to make sure on the cloud and cloud plus AI, that the capability and the services is there for a customer that we have a range.
Operator
operatorWe have Supachai.
Supachai Wattanavitheskul
analystJust one question from me for [indiscernible]. We're trying to use the engagement strategy for the content, they try to focus on local contect and to support low content and bring more engagement to [indiscernible] more value, it seemed to me like it is to do the opposite one -- is try to add quite a support content and do the opposite way, what is your thought on your competitor strategy? And why do you choose to pursue this path? And what is the different outcome that you think you could expect from USG and your competitor?
Unknown Executive
executiveRegarding the engagement strategy of Gunsikue local content, we do have a very high respect for the decision our competitors are pursuing. In the area of content consumer, there are a vast variety of content that AI are pursuing to make sure that we enter the customer needs as much as possible or in the other words, captures the demand in consuming content. AIS, we may not be advertising a lot regarding the entertainment. As you may know, we've probably been the most comprehensive entertainment content aggregating as packages providing for customers ranging from probably well known of international. Disney, HBO, inclusive of Netflix as well. In that, this also be 1D, which is a whole bunch of local drama and program as a part of it. So a full fresh of entertainment content as many as possible to answer the customer needs. At the same time, we are expanding to sports, especially international sport of which is not easy to bring to Thailand. So those pads, we are expanding and put together the packages and the offering, so the mass market can reach out and adopt it in the very easy manner. So the answer is, no we are not pursuing on a P1 direction content. So we bring in the most for the customer as many as possible top quality content. And once again, we do respect a lot with our competitors to pursue deeply on local content.
Operator
operatorWe have two more questions from [indiscernible] from the chat box. So first question is, can we expect an impressive SG&A in second quarter to be a new norm of AIS? What would be the trend for the third and fourth quarter? This one is already addressed by [indiscernible] this is actually one onetime expense that we are doing restructuring, so there was a reversal of the accrual and the trend in the third and fourth quarter. So as we guided in the EBITDA guidance, we expect higher expense level in the second half of the year. So the SG&A will go back upward in line with the CapEx and expenditure that we plan for the long term. The second one is how about the trend of enterprise revenue in the third quarter versus the second half. This one [indiscernible] has already addressed that we actually aim for high single digit for the full year enterprise revenue, but this is subject to the geopolitical situation and also the base of the equipment. We address converted who wrote to us already. And now we have three minutes left. I'm going to count 1 to 5. Okay. So this is the end of our conference call. And I would like to invite you guys before we close, that we remind you about our upcoming AIS Investor Day. The event will be held in the morning of the 11th of August at AIS, not at our office Neha. So this is our flagship lifestyle hub in the heart of [indiscernible]. So those who haven't registered, please do so with IR team and those who want to watch online, please kindly write to us and register, and we look forward to welcome you. So thank you very much, and see you again next quarter on conference.
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