Carasent AB (publ) (CARA) Earnings Call Transcript & Summary
November 7, 2023
Earnings Call Speaker Segments
Daniel Ohman
executiveHi, and welcome to Carasent's Capital Markets Day. Really good to see you all. We will start with me introducing a little bit of our background, where we are at the moment, and where we're heading. Thereafter, Svein Martin will talk about our new financial targets and our financial development. And we'll have question and answers at the end. But if you have specific questions as we go along, yes, please go ahead and raise them, and that's for the ones in the room. Everyone on the stream, we'll take at the end. But for the ones in the room, just raise your hand and you will get a mic, and we'll try to answer the questions. So we get a little bit more dynamic. So let's get started. Who are Carasent? Yes, our aim is, with the help of our solutions, to drive efficiency and quality in the world of health care. And this is, as I think most of you know, extremely important. The demand for health care is increasing all the time. We get older and older, therefore demanding more and more care. There are also more and more things that are treatable, driving the need for care even higher. And on top of that, our demands on our health care systems are greater than ever. We expect to live long and healthy lives. We do not accept having a hurting knee when we grow old anymore. So it's a big change from previously. And health care, as all other industries, need digital solutions to be able to tackle these challenges because we don't have more staff to put into the system, maybe a little bit, but not to at all to the amount it's needed. So we have a very important task and how do we fulfill this? Yes, the basis for everything we do are our electronic health record systems. And what is the EHR system? So that's a short version of it. What is the EHR system? It's the heart of a single clinic or a hospital. That's where you have all your information about patients. That's where you do all your planning around what you're going to do in your clinic and you have all your billing and much more. So in a typical clinic or hospital, 95% of the time when you use computer, it is the EHR system you are using. So it's really the heart of our customers' business. On top of that, we have a broad system -- a broad collection of different systems that we sell on top of that. I'll get back to them, but it's a lot -- many of them has to do with business intelligence and patient communication. So building solutions on top of their heart, which is our medical record systems. If we also look at Carasent, we have a proven financial model. We have had a period of time where we grew a little bit too fast, and we didn't really have it fully under control. But the basis for all of Carasent's products are systems that have been growing profitability for many years. We just find our way back to that culture that's already there. So that's much easier than what a lot of other people have to do at the moment. We're growing quickly, both acquired and organic growth. And later today, Svein Martin will go through our new financial targets. If you look at our products, we touch upon many suites and witness every day. So in total, we have 7 million visits in our systems every year in our EHR systems. We have about 2 million digital consultations for our ecosystem products. And on top of that, we have about 90% of all Swedes primary health care data in our systems through our system Medrave, which is quality -- BI system for quality within the private health care sector. And in total, we have a roughly 40,000 active users in our system today. So we're quite a large part of the Sweden, Norwegian health care system, mostly working with private providers. So a little bit about my Carasent story, and my background. So I was the first employee of a company called GHP Specialty Care. About 16 years ago, 2006, I had multiple roles there, I was CEO of [ IFK-Kliniken ] and Orthopedic Clinic. I've been the head of business areas. I've been M&A responsible. And the last 9 years from 2013 until 2022, I was the CEO of GHP Specialty Care until it was acquired by Capio. And during that period of time, I, of course, met many different systems. We were running specialist clinics in the Nordics. We're running hospitals in the Middle East. And we had a business called Solutions, where we took care of the entire business of an insurance company when it comes to health care insurance. And over time, the complexity in health care has been growing very rapidly. There are more and more demands on different type of registration. You need more and more data to run the business. So from a management perspective, we really needed to update our systems. We had so many old and some of my old clinics still have. Systems that look like MS DOS they are blue and white. You tab around it is -- do you remember the square that blinks? It's still within health care sometimes the blue and white square, where you put the next letter. So many of those types of systems. But there's a management to run the business and especially as this integrating solutions where I took over the responsibility for the cost within insurance, we need the data. And Webdoc was the only system that could allow us to get the data out of the system in a good way. It could also allow us to connect to a lot of other systems because Webdoc was built from the beginning to be completely open and connectable to all different solutions that you as a provider wanted to have. And what was even better was that one of my staff in the clinics, we're going to evaluate different systems because in within health care, your staff is really strong. Doctors and nurses, you don't see them immensely. So you have to listen to them, right? When they were evaluated in different systems, Webdoc came up on top also. So for me, as a health care provider, it was a very easy choice to go with Webdoc. Then I also knew from the last part of when I was at GHP, that kind of Webdoc has lost its way a bit. We, as a health care provider, felt that there were more bugs than before. Things were not updated properly. We had some implementations of Webdoc that didn't go very well. So we're a bit upset. It felt like -- they were a bit lost. And that's the same thing I saw when I came on the inside. So when I joined Carasent, roughly a year ago, 1st of November last year, I was really impressed. I liked the knowledge and the energy inside the company. We have so many talented people, both within development, with understanding our customers, within support, sales everywhere, a lot of talent people. But management had grown -- outgrown Webdoc, became Carasent's management, and there was no one filling the vacuum, and it was same with the other products. And there was a new study towards the one Carasent, which took a lot of people's time. So it wasn't strange. It's -- many companies have been through that recently, right, growing too quickly. And now we have to find our way back. So what we have done is we did first a lot with the structures of the organization, setting up a more nimble organization, making sure that people are clearly responsible for different parts of Carasent. You cannot do anything if you don't have someone who's really responsible for delivering, right? We set the financial structure to follow that structure, the organizational structure to really be able to move faster forward and to get closer to our customers again. We also initiated a cost savings program of roughly NOK 40 million. That's still we have plenty of resources to continue to develop. So it's more about becoming efficient than doing less, the cost saving program. And I will get back to that a little bit later. We have also started fixing our capital structure. We were a bit overcapitalized. So we have had a share buyback, and we will also continue with the dividend, if needs to. So now we set the structures internally. We have clear roles and responsibilities. We have all the good, old culture there, and we have a clear way forward. So from that position, I feel that we're in a really strong place. And internally, you can feel the energy now that everyone knows what to do because that's a difficult part when you're growing a bit too quickly. People get a bit lost. What is my task? What should I do every day? We continue with investing in our product. It's on a pretty high level, but it's efficient. And we see that we have a lot of market to gain. So we really want to invest in our products. And we have a strong, still a strong cash position to enable acquisitions. And if you look at the sector we are working with in, health care. So it's quite special sector. I know everybody says it, but everyone has been to health care, they say, oh, here's really different. We had a structural demand. So that's a good basis for everything. It continues to grow. For example, within 10 years, a little bit less than 10 years, the number of 80 years old and over in Sweden will increase by 50%. And these are the big users of health care. The rest of population is kind of flat. So the amount of old needing health care is increasing very rapidly. Same for the entire Western world. The health care industry is digitalization -- is being digitalizing, but it's going very slowly compared to other industries. And the big reason for that is the strength of your doctors and nurses. So if you look at the public sector, every time they try to do something, you will have a doctor and nurse going to them and saying, here we have a patient risk. And if you have thousands of doctors and nurses, you would have somebody who doesn't like a new system and what's the change that demands. So that makes everything very, very slow. And you should also remember that all docs and nurses are licensed professionals. So that means that they have an obligation to choose the right systems. You cannot just say, we're going to use this. You need your doctors and nurses on board. So that's why it's going a bit slowly. And for example, my study within GHP was to always be the second, never the first on a new system because if you try to have a new system in, and it's not really set up, there are some problems that need to [ bear out ] so to speak. Then you will not get a second chance with your staff to introduce a system. So it's very important to meet the health care workers in a proper way and all of them. So it needs to be very, very ironed out, well built and with a lot of knowledge from inside their health care providers. Finally, we have an increased complexity. So health care has always been quite complex. It's increasing all the time from a regulatory standpoint. You have the county putting on different demands. You have the country, Sweden and Norway, putting a lot of demands. And then you have the EU on top of that with GDPR and MDR and so on. So it's always increasing. Then you also have a lot of different parties who want data from the care providers. Every time, the public or the government or someone says that we need to improve on this, then they need data. So our systems are sending data to a lot of different sources on the country level and county level. So it's a very complex environment we're in to. And all of this, various type of data or different types of systems with different interfaces. So it takes time to build these solutions. But if you know the industry, you know how to build solutions for the industry is a very good place to be. It's growing, it's complex, high barriers of entry, but complex. So who are we? And why are we the right ones to do it? The first point, I think, is very important. So all parts of Carasent, and they've been growing up individually, right, and I will get back to what the parts are. But they all have a history of growing profitability. They have not had large cash injections to build their business. They know how to use money wisely. So I think that's a very good and solid foundation to build on that, that culture is there. When I thought I was really impressed within -- second point, and that's really understanding the needs of health care and what I said earlier that you need to meet everyone, not just a top management, but all the doctors and nurses and their needs. You have to make sure that every word is exactly rightly put in the system. That's just a minor thing. But every part of it is important because it's patient safety. So no one can allow any mistakes. And it's also customers who do not like to make big changes. So we're trying to develop all our solutions so you can work with processes and support future processes. Because otherwise, you will have this really situations where the staff just refuses and then you will get nowhere. Thirdly, from a technical point of view, there is basically no types of solutions within health care that we haven't built within the company. We have seen it all. We've done it all, and we continue to invest in new solutions. So there's a high technical competence within the company. And the last point, which is important for all software companies, we do not sit on our own -- in our own room, say you've build solutions and then say here is a ready solution. We work very closely with all our customers. And that's the culture that was already there, and that's why our products historically have been successful. Looking at our growth, historically, we had quite a high growth for a long time. The last 12 months, we grew roughly 30%, and almost half of it was organically, and about 90% of our revenues are recurring revenues. And that's really what we focus on going forward, not consultancy fees and so on. And we're not selling licenses anymore. We want recurring revenues. So what are our products then? The base of everything is the electronic health record solutions. And as I mentioned previously, that's the heart of -- that's where you -- everyone is working within those systems. That's where your actually stay. That is where you have the patient data, that's where you have all your planning of what you're going to do, both in the operating theaters, in the outpatient care, all parts is in that system. That's where you do the billing, that's where you take off patients, the way you communicate internally within the system also. So that's not something you want to change lightly or frequently. The major part is Webdoc. So it's roughly 50% of Carasent. It's in Sweden. It's a pure SaaS solution from the start. That's what I think they've done great all along. So no customer-specific development. Quick in its set up. A perfect system for small to medium and large health care providers up to maybe 150 employees or something like this. Then we have Metodika, which is a great system for enterprises. That's why we have the most customer specific development. So for large enterprises like Aleris in Norway. Denmark use Metodika or Avenova. It's a great tool for -- making sure that you have complete control of your entire organization. And it's very rich in functionality and still winning a lot of customers. In Norway, we have also two niche systems, Ad Curis, which you see within rehab. It's very much focused on processes. So it's rehabilitation. When it comes to history of rehabilitation, it can be drug abuse, also a lot with heal and care. So it's a couple of niches for them. Ad Opus is another niche. That's a system for those in Norway that help people back to work. So it's not a pure EHR system, but it handles the same type of sensitive data. But I would say it's our simpler solution, but it's a very nice one. On top of that, we have Medrave. So Medrave is what all -- basically all Swedish primary care used to compare data and quality outcomes, both from an efficiency and quality point of view. So what they do really well is that they connected to virtually all different EHR systems that are present in Sweden and other countries. They are also in Norway partly. Then they take the data and clean the data. And that's very important because in different systems and different places, you're typing things a bit differently and you use different forms. So the clean data if is comparable, then they show it to you. You can look at your own clinic, you can look at its doctor what they do, how much. If they follow guidelines, you can compare to other clinics, you can compare to other counties, and you can compare to the country as a whole. It also automates all recordings in our National Quality Registries, which otherwise, a lot of work. So it's a great tool, very well liked by all our customers. And roughly, then 90% of all Swedish primary care data is within Medrave. Then on top of that, we have two solutions for patient communication. The first one is Vardrummet which is connected to Webdoc. It's a great tool for video chat, rebooking visits and messages and so on. It's completely integrate into Webdoc, so no double work, which is otherwise the big problem within health care when it comes solutions like this that you have a lot of double documentation. So it's none of that. We also have Confrere, which is something we acquired a little bit more than a year ago. It's a Norwegian video solution. So what we acquired was the customers and the brand, but not the technology. So, so far, we're still using the old technology, and we're paying 100% of the revenue to the old owners of Confrere. And that means that all our costs around Confrere is pure minus business at the moment. But we're moving Confrere over to the same solution as Vardrummet starting next year -- in the beginning of last year. Then we have another company acquired also a little bit more than a year ago, HPI, Health Profile Institute. It's a company formed in their '70s at [ Skane ] started doing a lot of research on importance of people moving. So they're working with occupational health. So they develop these forms for how to evaluate people's healthiness -- healthy people's healthiness. Starting then with disc cutter disks, the [indiscernible] DVDs and now it's a SaaS solution. And then on top of that, we're selling a lot of third-party integrations. So for example, we're selling [ check-in desks ] So when you go to a clinic, you can check-in yourself. There's an external service that we sell and have a good margin on. We also sell, for example, different -- when you want to have speech-to-text solutions, we're also selling that. A lot of different solutions on top, SMS, letters, a lot of different things. And on top of this, we can, of course, add other services going forward. And now we're coming to a picture I want to talk a bit about. And this is an important picture of -- for two reasons. This gives you an idea on how our different parts are doing and what we're doing to correct them. And also we'll give you, I hope, as feeling why I feel confident that we are on the right path, and it's in our own hands. So I was -- here, we have different of our [ seat ] solutions. In size, order, you had revenue, last -- the first 3 quarters. Then you have there, what's called the growth -- year-over-year growth in percentage plus the EBITDA margin. Internally, we work with cash EBITDA margin when we look at this. That's good to know because you have to -- you have to have put your site a bit higher internally than you do externally, right? So starting with Webdoc. They're at 31% at the moment. We have taken down costs quite a lot. We know that we'll grow a lot next year. So I feel very confident that number will go up during next year. That's almost automatic, right? Within the product, we're developing a lot of new functions. So we're coming with a new billing solution during the first half of next year. That's the oldest part of Webdoc, so it needs to be renewed. We're coming with e-refers in Stockholm, especially to start with Stockholm. So that for Stockholm customers -- in Stockholm today, if you choose Webdoc, you typically have to work with two different EHR systems. So as the Stockholm county uses TakeCare, it's again our product, you can send e-refers between different take care installations that they refused to open up to other providers. So today, many of my old clinics and many of Capio's clinic or Aleris' clinic, they have to work in double systems. And typically, what you do is you use TakeCare to get the data and then you write into Webdoc. And then when you done -- finished your work in Webdoc, you write back in TakeCare. And that's not really good when we want to sell to more customers, right? Still, I would say our customers, they prefer Webdoc. My formal clinics, they all preferred Webdoc over TakeCare anyway, even the way they had to do this work. Now we're automating that transfer as an important function coming in the beginning of next year. And finally, we're building an operation module. So if you have a clinic where you do a lot of [ cellular ] like orthopedics or general surgery or things like this, everything comes down to having good planning because you have a lot of fixed cost, all the staff, the facilities or the equipment is fixed. Typically, there's very little movable costs. So we sit every day you start with maybe 100,000 cost per operating theater, and you have to fill it. So everything comes down to planning, and Webdoc did not have a good support for this today. So I say that that's an important factor to increase our sales. And that's especially to large clinics because if your clinical doing surgery is larger than other clinics. Then we have Medrave. As you see, they're growing well and have a good margin. There, we're looking at adding new segments. At the moment, we're moving into children care showing how well are we taking care of the children within our clinic -- to take care of children that was important to record register there. A really interesting part is also doing new research. We have all this data. And it's not just unique for Sweden now. I think it's unique for the world to have so much data. We can get any data out of all the medical record systems for 90% of all primary care in Sweden. So you can do a lot with that. It's not our data to use. So we have to do it together with our customers and together with, for example, [indiscernible] scan and actors like that. But that's extremely interesting. Metodika, the third largest, is doing really well also, both growing and being profitable. There, we're doing a lot of the element for our present and coming customers. But there is a bit more customer-specific development. But it's a great system. If you're running an enterprise and you can use the same system for all parts of enterprise. It's good at occupational health, it's good for plastic surgeries, it's good at basically everything. But it's not as nimble and quick as Webdoc. Then I have Ad Curis, doing quite well. They were refocusing a lot on the customers, almost everyone within -- Ad Curis was working a lot with Webdoc Norway and the One Carasent projects that we used to have. So they're now finding back and meeting customers again. But we have really good leads there. So that also feels very comfortable going forward. Then we come to the less comfortable part, Ad Opus. So Ad Opus is the system for getting people back to work in Norway. The challenge we have there is that some customers have started using CRM systems and Internet. And it's much cheaper, of course, than an a real system because you have so many customers to divide the cost down. We think, and as every legal adviser we speak to also think it's illegal because we have so much sensitive data. Even if it's our simplest solution, there's so much sensitive data in that, and you need to handle it correctly. And I would say the ones using the other system, they cannot use it correctly. So we're doing a lot of legal challenges there at the moment. So I think it's four tender process that we have of this public tender process, we sent in a lot of questions. We work together with our customers also to work with their customers, which is now which -- the government entity buying these services because they are the one who need to put the right demands on their suppliers. So we're really challenging this on many fronts at the moment. And I think with successful [ cost ] that's just the way the law is. And then we have a great position. Of course, the competition is really weak within that sector. And we are, at the moment, launching a new web solution where -- which is really, really nice. So that means that all users can log in just working in the cloud, so it will also lower our costs, and we have a much better process for all everyone working within those customers. It's also the same solution that we're building for Ad Curis when it says new patient direction platform ready for launch. But that challenge -- that legal challenge is extremely important for Ad Opus. We have Health Profile Institute, HPI. You see they also...
Unknown Analyst
analystCan I ask the question?
Daniel Ohman
executiveYes, the mic.
Unknown Attendee
attendeeDepending on the outcome of that challenging, do you see any really across to the other products or way of working?
Daniel Ohman
executiveNo, not at all. So there's no risk. First of all, the other EHR system Webdoc, Metodika and Ad Curis are dealing with much, much more complex processes at their customer sites. So they could then be replaced by the same product that's replacing Ad Opus, at some customers. So that's not changed all. Also, all the other ones are working towards a health care system. And the health care system is used to high regulations. For the Ad Opus' customers, it's a bit new with GDPR and requirements put there. So it's very different, and it's not the same authorities that are Involved. Then we have...
Unknown Analyst
analystJust a question here.
Daniel Ohman
executiveYes, one more question.
Unknown Analyst
analystIf you were to succeed with your -- the legal challenges that you've made, I mean, what could be like the impact on, I don't know, revenues for Ad Opus?
Daniel Ohman
executiveSo I think there are about 20%, 30% of their market. So I mean, it's still not a huge market. But both from a growth and profitability perspective, it would increase a lot. Now we're showing EBITDA. EBITDAC is even worse. So we need to improve a lot.
Daniel Ohman
executiveSo Health Profile Institute, HPI. There, we have put in a lot of efforts in the last couple of years to develop a new part for the platform. The original part are those volunteer tests that you do when you go to occupational health like something this. Then it's typically HPI's platform that those tests are performed within. So to see if you have a good condition and so on, looking at and to wait and all these parts. The new platform is for compulsory test. So that means, for example, if you work night, there are some compulsory tests you have to go through. If you work with tools that vibrate a lot, there's compulsory tests you have to do and so on. There's a lot of that. And today, those tests are done by paper. So the patient goes in, sees the nurse, the nurse fills out his forms. She goes in and she put the note on a doctor's desk who signs it. And that how put it into their medical record system, and employee doesn't know anything, right? So that we build a platform where the employee can be, the doctors in, and the nurses in, all in the same platform. So it can drive a lot of efficiency. The challenge with that is that it requires a big change in process within the occupational health sector. And they are like health care, they're not that good at changing processes. So at the moment, it's the Rule of 40 number is not that good. But starting from December and on, we're lowering costs quite a lot there because we're stopping all development until we see that the customers are picking up on the product. And the last one is Confrere. And as you understand, we're out of the pandemic, the use of video solutions going down a bit at the moment. On top of that, we're paying all revenue to the supplier of the old technology. So it's not a good deal at all at the moment, but we'll start -- we will move them onto our platform in Q1, Q2 next year. So then the margin will go up quite a lot. There is risk of some churn there because we will not overdevelop that solution to fit that customer, which all has some churn and continue forward. What's also very evident from this picture is that most of our problems are in the three smallest products. So I believe in all three of them, for this I've stated. But if you're not successful, we will have to take other measures because we cannot let those three small products drag down Carasent. But that's where most of our product promise are. Then, of course, we want to grow Webdoc. That's my main focus every day. But, but what makes the numbers look a little bit better are most of these three products, the smaller ones. So that's why I actually really confident that it's in our own hands and either we'll get better that way or another way. Looking at our customers. And this is for our EHR systems, and this is specifically Webdoc, which is half of Carasent, right? We have all types of customers. We have the large health care files like Capio, Aleris, you know well. We have the smaller ones who also use Webdoc, which is a great system for them too. And we have the new disruptors also choosing to use our systems because you don't want to build this on your own. It's the most complex part of your digital system -- of all your solutions within health care provider. It don't matter if you're working digitally or not. It is the complex part with a lot of legal requirements on it and where the medical staff is really, really keen on it working really well and that they feel really confident in everything within that product. Looking at sales. What's, I think, is a bit important to understand is that, historically, the sale of all of our solutions, except Confrere, have been word of mouth. So one customer using our systems, really liking it, telling another customer, and they start using it. So for example, within Webdoc, the sales have been going on through e-mails into our inbox saying, hey, we want to buy Webdoc. Then, of course, we have to do a good job around that. But that's how our sales have been going -- always been working like that. And that's even without a good web page. So the first part of ramping up our sales effort is to actually continue to build on that because I think that's the most important part. And as I said earlier, when I left GHP, I knew reputation was that they kind of forgotten about us. We had some implementation of Webdoc, which was really bad. So we actually did some implementations by ourselves instead. So we've been working a lot on improving the product and our delivery process the last year. And some really good first results or that the number of support calls have been lowered by 40%. So that's good for our internal process, but it's even better for our customers who don't have to call our support. So that means a lot of bugs out of the system. Looking at implementation of Webdoc at customers, we have started to measure it. So there we are above 4.5 on a 5-point scale on all implementations in the last couple of months. The same as all support calls, we were above 4.5 on a 5-point scale when we ask our customer, how do you like the support. So we have done a lot to improve both the product and delivery and experience of Webdoc. The next step is to get closer to our customers again and reestablish those relationships where we met Capio and Aleris around Christmas. They were not the best meetings. And now when we had follow-up meetings after summer, they were really positive. And I think the same all over. We've also employed actually more people within this area, and especially in Norway, to ask our -- customers making sure that they think about us that we can solve their solution -- their problems with our solutions. So that's something we're working a lot with. All the money we spend on development has to do with opening up new segments for a future growth. So I spoke about the new segments within Webdoc. We're doing the same within Ad Curis, for example. So we're really investing a lot in our products to offer segments for new growth. We're experimenting with new types of marketing and sales, that's new for the organization. We're testing a lot of things, the simple stuff, new web page, doing ads on these things. We're doing a lot of webinars. We're trying cold calling. We're trying a lot of different things to see what really works for this type of product, for these type of customers. Yes.
Unknown Analyst
analystCan you just talk about like how the initial results of the efforts that you've made both regarding inbound, but also outbound sales, how they've fared?
Daniel Ohman
executiveYes. So it's a bit mixed so far, to be honest. So cold calling doesn't work at all. That part of it has been -- yes, that will not continue with. The webinars have been very popular. So people have signed up for them, they have taken part of them. And the feedback has been really good. So I think that's the part I've been working the best so far. The new web page and ads are not up and running yet. We're working on that.
Unknown Analyst
analystAnd just a follow-up. Regarding the webinars that you're hosting, are you also doing like efforts to make like a marketing in advance of launching your operation module and so on? Or is it only the current modules?
Daniel Ohman
executiveNo. So that's an important part. So we have these new modules coming out. And at the moment, we're working a lot with our present customers, telling them about it. Then we will start advertising for them once we really have a good starting date. But at the moment, we're talking a lot with our present customers because many of them are in the process of which system should I have? Should I change the Webdoc now? Should I use another system for -- planning typically today, you buy Orbit if you have a Webdoc and with many other systems, too. An Orbit is almost as expensive as the medical record system. So we are now telling them, no, you don't have to buy Orbit. We're coming with a good solution. So we had a customer meeting in our facilities, yesterday, actually. So we had -- I think it was 6 or 7 different caregivers at our site to give feedback on what we're doing, but also, of course, to become future customers. Some of them have Orbit today, some of them don't. But we're not doing advertising for them yet. But we're talking a lot with present customers.
Unknown Analyst
analystAnd you say that like if they would choose like the competing products that it would be like as expensive as the whole Webdoc. But...
Daniel Ohman
executiveRoughly.
Unknown Analyst
analystYes, roughly. But for you, I guess, it would be like less expensive, but how much to like ARPU would you say that it would?
Daniel Ohman
executiveSo we haven't decided on how we will charge it, because we have to set a really good structure for it. For Webdoc, we charge per visit. I think that's a really great way of doing it because you're driving efficiency in health care all the time. So the number of visits per user goes up all time. Then on top of that, where the index, right? So to use [ visits-wise ] really good. So we're looking at what is the best way of doing with study. And we're developing study mostly to add new customers to Webdoc. Then the profitability from the same rate is good also, but that's really not why we're doing it. And what I should also mention is that Orbit is a really, really complex and competent product. So it's great for a large hospital. We will not build something that's good for the large hospital with -- we have central surgery where patients coming from all over the hospital, maybe different systems. We're building something really neatly integrate into Webdoc, which is a great for clinic who has their own patients. And that's what all our customers look like except one. So like we will not be able to charge like they do, unfortunately. And then -- yes, okay, one more.
Unknown Analyst
analystJust a follow-up on [ Jesper's ] question. So just to get a feeling how many clinics each year seek to change to a new EHR system, both established clinics and also newly established clinics? And how big of a percentage do you win, do you estimate?
Daniel Ohman
executiveSo for large clinics,, I think, we are on a really high level. We -- there are some of the really small ones that we do not gain, because there are some simple, small, cheaper solutions that some of them use. In Stockholm, there are also some clinics we do not gain because they use TakeCare for e-referral part. So I think that's where we really wanting. They're smaller clinics, single physicians and so on, maybe we're not the best choice, and that's fine, I would say. But I would say that we have quite a good percentage. What we have to do with our efforts here is that to open up the new segments that today cannot change system basically because they sit with old systems. So typically, if you don't have that, if that you don't change. And what I'm hoping with our new marketing and sales efforts is that we can push people to make that decision a little bit quicker. I mean all the years I was CEO of GHP, I knew I need to change those systems. There -- you have random bugs. So -- and it's patient safety, you cannot have random bugs, right? But there was nothing good to change to. And I knew that if and when I change system, the clinic will stand still. And I have all my staff costs there, all my facility costs. So I have like 80% of my costs are still there while we're changing systems. So I really drag my feet on to doing that, right, for that quarter will not be fun. And that's why it's so important that we meet them and that they feel they can really trust us. Then we can get them to change systems. But they have to feel that we will be holding their hand all the way through. And that's why I think, for example, that at my front page, we had an implementation that didn't go very well. That's not good. It slowed down our implementation of Webdoc, GHP implementation of Webdoc a lot within that group. So that's why the first point is really, really important. So it's more about getting people to change, then that they choose something else today.
Daniel Ohman
executiveAnd the last point, legal challenge that comes through competition, that's the Norwegian system Ad Opus. So what I would like to say also is that, it takes time. It has taken so far a little bit longer than I thought. So word of mouth, I mean, it's not the fastest way of selling, I think. It takes some time because before people know, okay, we're hear from you again now, you can trust us, that will take some time. It does take some time to build new modules. And with a large customer like Metodika typically has or Ad Curis has, it takes a long time before from the start of the conversation until we have revenue, especially recurring revenue. So for example, the LOI, which I spoke about in the last quarter, which is with a large customer. That discussion started in January. It's still not signed a final agreement and recurring revenue will start in 2025. So it takes time before we get all of the sales moving. And in short term, we'll have Ad Opus churn and churn within Confrere. Svein Martin will talk more about it and show you more details. But overall, I feel very confident. This -- we're moving quite a lot and especially on the first point -- a couple of points. I feel we're very confident that we're moving in the right way. So looking at the competitive landscape, as I said previously, the main competition is that people will not change systems. It's not any really good systems out there competing with us, I would say. There can be some at a really small end for the really simple clinics, but not for the large ones in Sweden. The market for -- EHR market for private clinics is roughly NOK 1.3 billion, where I would say roughly half of it is our sweet spot, where they can really -- there we are there, clearly the best choice for them. There are no downsize by choosing us. So the big challenge is to get people to actually change system, to update their system. And most of them feel in it, they know they need to get data, they need to have efficient system, which -- where their employees like to work because your biggest challenge as a health care provider is finding doctors and nurses. So you want systems that they like to work in. Also, you want to connect to other systems and solutions, right? So many of them feeling it, but we need to push them over to really make the decision. Then we have a real challenge. And that is that [indiscernible] have chosen to buy Millennium, which is an American system owned by Oracle. We had it at our hospitals in the Middle East. It's a good system for hospitals. Much less so for a smaller health care provider, which want a really nimble and quick, easy-to-use system and where you have also payments in it where you can connect to insurance companies and so on. So -- but at the moment, both [indiscernible] have said that some of the providers, depending on what type of agreement you have with them, should use Millennium once it gets implemented. It should have been implemented a while ago, and nobody still knows when it will be implemented. It's going really, really slowly as they always do those projects, that's why maybe you shouldn't do them, but that's another topic. But -- so we don't know exactly when we will know how this will play out. It will probably take some time because I spoke with a friend inside of [indiscernible] the other day, how to -- how it's going, still haven't had a chance to see the system. So it's not really moving. So it's something that's there. Unfortunately, also affecting our possible customers, some of them, that could be affected by this, and they don't know yet. But we estimate to be roughly 10% of our revenue at risk in that case. We don't think it will happen. I, as a caregiver didn't think it would happen because I changed systems to Webdoc [indiscernible] even after that decision. And why we don't think it will happen is that it's a really bad system for a private provider. You cannot connect it to anything else because you will be inside, let's say [indiscernible] IT. So you cannot do anything with the system, if you -- whatever you want to do. And lastly, we know that the system from a GDPR perspective doesn't fulfill requirements. It's built for the U.S. market. It doesn't fulfill their requirements, especially when there are multiple caregivers in the same installation, which it will be [indiscernible] in that case. So that's why we don't think it will happen, but that's what's at risk if it will happen. Norway, we're working in some niches. They are roughly NOK 200 million. And as I said earlier, we are in a good position for Ad Curis and Metodika. We're winning customers. The competition is limited, high barriers to entry. Ad Opus is in a bit different market. So we'll see actually how that plays out. We're trying to bring as many legal challenges as we can in order to make it happen quickly, because otherwise, those process can take time. So rollout of -- into Europe. And what's really clear to say is that the Nordic countries are ahead when it comes to digital solutions in health care as within many other areas. But I would say, especially within health care, and the reason is that they're more south to go and also they're more west to go, doctors have a higher and higher standing. So it's becoming more and more difficult for management to push through changes within the organization. So in many Southern countries, the doctors even bringing the patient themselves. So if you lose a doctor, you lose the patient. So it's a completely different position for the caregivers. And that really have slowed down development of digital solutions and implementation, mostly of them. Webdoc is a monolith, which is built for Sweden. So it makes more sense to build a new system for other countries, and that's what we're doing with Webdoc X. It's a micro service built solution. So it's easy to build different parts around it and to adapt it to different markets. And it's built with all the present legal requirements in mind. And what's really good for us is that within EU, most of them are the same. And we especially think that Germany is an extremely interesting market for us. So that's what we're going for. It's Europe's largest health care market. And what's even better is that private providers are an extremely important part of the system, and it's a long traditional offset in Germany. Nobody sits on the private providers in Germany. So they are free to choose any system they want, and you can win one customer at a time. So it's a large market, fragmented market. Looking at the competition, there are many, many systems in the market. So it's not one dominating system. There are many of them that's on-prem, old solutions that look terrible. And we've been doing a lot of visits to Germany. People are not happy with their systems they have today. They are very open for new systems. Our largest competitor will be CompuGroup which is the same as in Sweden. And they own roughly 30% of the market through a couple of systems, but they have the same as we've here that's kind of making the market. So I think we'll come in at a very good time. Germany is also, at the moment, opening up for cloud solutions. They did not allow it until recently. So that's why also they are large -- lot behind. I think [indiscernible] was opened up last year for cloud. Yes, question.
Unknown Analyst
analystYes. So in -- I guess, you'll come to that. But in the planned time line, you say that, right? So it's an acquisition in Germany in 2024. How do you think -- you said that there are no like really good solutions currently, but could you just elaborate on how you think?
Daniel Ohman
executiveYes. So when it comes to the acquisition, you mean?
Unknown Analyst
analystYes.
Daniel Ohman
executiveYes. So at my former place, I entered a lot of new markets and have a great respect for entering a new market. There's always differences and there were differences that you haven't thought about. So you need to sit on the ground, you need presence, you need some size already from the start, because otherwise, you are driving a lot of costs, and it will take a lot of time to build that organization, and for that organization to really learn what it's supposed to do. So that from that point of view, we really feel that we need to do an acquisition to get feet on ground, have support in place, have implementation in place, having people who have built a solution for that market before who knows a lot about the details. And that's why I think an acquisition is clearly the way to go. But also from our experience is when we bought Metodika, they had a lot of installation in Sweden that we have moved to Webdoc. And that worked very well, and we roughly doubled the income per customer. Same when we have in Norway moved customers from on-prem to cloud, roughly doubled the income per customer. So I think there's a good case yet to be done by the acquisition, but the acquisition is also what allows us to grow further in Germany. What's important for us is to buy a system, which doesn't have too great functionality level. So a little bit of -- one of the medium complex systems so that we -- earlier in our progress of [indiscernible] can meet the requirements of those customers and that they do not lose functionality by going on with [indiscernible] because that's when you get the churn. It will build for us to give a much better experience. And when you travel around the Germany, you meet the different [ Phoenix ], they still have -- all of them are servicing their place. I haven't seen that in Sweden for a long time. They all have service there. They all have filing cabinets, doing a lot on paper, and they're quite unhappy with their system. So what we think about is buying an on-prem solution and only one.
Unknown Analyst
analystAnd the size of an eventual acquisition?
Daniel Ohman
executiveThat I will have to come back to. But it's part of how we decided on how much money to get back to the shareholders.
Daniel Ohman
executiveSo where we are at the moment is that we've been looking at all of Europe and think that Germany is the most interesting country. We have been there a lot also in person. I think that's important to really get a feel for it and to meet the caregivers, both large and small. We have initiated the certification process of Webdoc X for Germany. So we're hoping in the first part of next year, and we started looking at M&A opportunities. So our aim is that during 2024 to certify our system, get pilots up and running to really let customers in the system, it's extremely important and do an acquisition. Acquisitions is, as I think all of you know, it's difficult to set a time line on because you have to find the right target, but there are multiple targets issues from. But then you always have to be ready to walk away if it doesn't look good after you spend a couple of months. So we want to make sure to do the right acquisition. Then in 2025, commercial rollout and start transferring customers in the acquired system, that will take a couple of years also. And then in 2026, we think it will have a material impact on our income, on our revenue from Webdoc X. And looking at Webdoc X, what is it? We have taken everything that's been done right within our present systems, put it into it, and we also try to fix everything that did -- is not optimal in our present systems and building it from ground up, using microservices to make sure that we are flexible and building a flexible solution. And it's designed for a private provider. That's an important part, few systems are, because the public and large hospital systems are such a large part of the total turnover of health care. But health care is huge, especially in Germany. So private providers, much less competition. And what they want is an efficient system, easy to use, but you don't need all the complexities that a large hospital need. We bring also with us what we had from the start with Webdoc. So it's an open system, with an open API, everyone can connect to it. We also aim to have different type of third-party integrations that we can sell ourselves over time. And we have one using system so far and it's Mindler, and they seems satisfied. Looking at acquisitions. Our priority now is the acquisition in Germany to buy one open system, transfer to the cloud and get feet on the ground. And we're not trying to do other acquisitions at the same time, then we'll repeat all mistakes. So that's really our aim at the moment. However, we have a long list of potential targets in the Nordic countries, which would be a great fit for our present products. And if they pop up, ready to be sold, then we might take part in such a process. But in general, we're waiting a little bit with that. And also as we said, their price in the private market hasn't come down yet for quality acquisition, as I think they should. But we see exactly. So it's really -- now it's focused on entering a new market, then we start looking at acquisitions again here in the Nordic countries. So looking at the journey ahead. We have a good basis to build on when it comes to organic growth. We're doing really a lot to increase the organic growth. And you've seen the list, I really feel comfortable that, that will translate to more sales. It's going a bit slower than I expected. But if you give it thought, the thoughts are changing, the heart of the clinic takes time. You don't do that overnight. We have lowered our costs. So we have an efficient use of our resources. We do not need to add very many people going forward even if we grow a lot. We have plenty of resources and continue to build with those resources. We aim to launch Webdoc X, as I described earlier, on the time line, and that's really one deferred key to us going forward. However, the last point, which I think we have to talk about today, is AI. We haven't spoken very much about it because it's -- we don't have any products ready to launch, but we're working a lot of different types of products internally now in our own development, both Copilot and Cody, and we see great effects from them. We haven't really attractive into using it everywhere yet, but we're getting there, and I think it can really change a lot on how we work with our development going forward. Also from -- at the customer side, these new LLM models are really interesting. We have one pilot where we record the entire visit during the doctor and the patient in the room, so it's like 20, 40 minutes visit. And then we use [indiscernible] and then we use an LLM model to transcribe it into typical doctor's note. So as a process today is that the doctor when he say goodbye to patient, they sit down, either writing themselves or they read it, into record it, and then someone else writes up or he use speech-to-text at that position. Our aim is that when he say goodbye to patient, [indiscernible] from the computer, it should already be there. And before the summary, the LLM models were not good enough. After somebody, there were a new one coming out, and now it's really quick. So we're experimenting with a lot of these different types of things because what they're really good at is helping with administration. And administration is a really heavy part of health care, but what's also good is the less -- it also a less regulated part of health care. If you talk in decision support, it's a whole ball game. But LLM models are really good administration. So I think we'll do a lot with that. So that's why I put it here because we're doing a lot of projects with that at the moment, but we're not ready to launch anything yet. Now I'll hand over to Svein Martin.
Svein Bjornstad
executiveThank you. As you probably saw, we launched -- we announced a new updated long-term financial targets today, which I will go through in detail in this presentation. We target revenue growth, average annual organic growth of more than 15% between the years 2024 and 2026. And we also target improved profitability with EBITDA margins reaching 25%, and EBITDAC or EBITDA minus CapEx margin reaching 15% in 2026. These targets are long term, and there will, of course, be variations, but they are based on the structure we have today, so not including any acquisitions.
Unknown Analyst
analystRegarding the revenue growth that you expect, I mean, when you sat down and thinking about these, have you included the potential 10% revenue drop from [indiscernible] VGR like churning?
Svein Bjornstad
executiveYes, I mean, this is what we are -- we think we are able to achieve based on the landscape that we see. So including all of the different factors in all our products, basically.
Unknown Analyst
analystOkay. So yes, half-ish? Sorry...
Svein Bjornstad
executiveNo, I mean, they...
Unknown Analyst
analystSo not really -- yes, okay.
Svein Bjornstad
executive[indiscernible] mention in terms of this potential, it's, of course, difficult to calculate exactly, but it might cause churn in Webdoc to increase a bit, but then we see the potential throughout the period to deliver on the targets either way.
Svein Bjornstad
executiveSo I will talk a bit about -- more about our strategy to achieve the targets. But as Daniel mentioned, we work a lot internally on following up our products on revenue growth and cash profitability. And we have very clear internal targets and requirements for all our products. So some of the products, as you saw, are delivering good results already. Some of the products such as Webdoc has a very predictable path to good results. And then we have some products that has a longer way to go. But for all of them, we have very clear plans on how to get there within a couple of years. And if one of the levers we have, which is growth, doesn't get there, then we can pull on the other lever, which is profitability. So it's very much in our own hands on how we maneuver this going forward. So I will start by looking a bit on the historical growth and how it compares to the targets. We have a long track record of organic growth in Carasent. As you see from this graph, it decreased in Q3, which was driven by -- mainly by decrease in consulting revenues, as you see the recurring revenues on the right-hand side is quite stable. We are back with the customers, and we are doing all -- a lot of initiatives to increase growth and new sales. But as mentioned, it takes time to see effects on the revenues. And we have this short-term issues as well with Confrere for example. So it will take some time to reach the pace that we target in this period, but we believe that all the initiatives we are doing now will get us up to the average growth within this period. Looking at the recurring -- development in our recurring revenues. You see that we have grown very fast. We have more than tripled in size since Q3 2020. And the growth has come from many different routes, including upsell to existing customers, a very low churn, new sales and also acquisitions. And if we look a bit closer at these different components, we see that upsell during last year was 10% or around NOK 4 million. The year before that, NOK 3 million and 11%, and this is driven by three main factors. We have price increases, which was around 4% during the last year. We have volume growth at our customers. As mentioned, our business model is linked to their production, basically. So when they grow, we grow. This has been -- if we look at the last year, this has been a smaller portion of the growth, as we have seen some clinics reducing their volumes quite significantly after the pandemic. So then our business model decreases the revenue as well. But in general, the market continues to grow. And also the final component is the upsell of services. And here, we see a potential also particularly for Webdoc to continue. Given that we are the core system, all the different -- to have an efficient process, all the third parties really need to integrate with Webdoc, which is the core system for the customer, and this gives us a lot of potential as the digitalization increases as well. Churn is very low. I will go into more details on that per product, but around 2% for the group. And new sales has been quite stable, as you can see, 5%, NOK 2 million for the last couple of years. And here is where we are putting a lot of effort, both on the product development side, but also on the operations and sales and marketing side, we're investing heavily into increasing that figure. And then acquisitions have added a lot of revenue, as you see, over the last 3 years. We see a great potential to continue to do M&A at a sensible pace and at a sensible price. So we now have LTM revenues of NOK 235 million. So we have become a large player in the Nordic market. And this, combined with our breadth of product offering, makes us relevant for basically all the customers that we target in terms of size. We have 1,145 customers across all of our products per September, with an average revenue of around NOK 200,000 per year. Our customer base is in general extremely diversified. So we have limited counterparty risk in our customer base. There is no customers that make up a material part of their revenues. And the growth figures at the bottom. I will talk more about when I go through the products now, how it looks. And starting with Webdoc, it's around half our revenues on an LTM basis, 47%, NOK 109 million in revenues. Growth was 17% over the last year, which was driven by net retention rates of 111%. Webdoc is an open platform. So upsell of integrations and different tools, both our own, but also third parties is a key part of our growth strategy for Webdoc and also initiatives such as Daniel mentioned, the AI and different value that we can add to the customers. And we have worked a lot on this over the last year to increase the upsell. I don't know, Daniel, if you want to say a few words about that.
Daniel Ohman
executiveYes. So yes, at the moment, implementing a CRM system. We didn't have that before. So really make sure that everyone knows what each customer is using, so we can really target to different customers on what we think they need. We know them really well, but we need to put it more into systems to make sure that we're selling what we can. We have also divided the sales force, so not a system, but our sales force towards different customers. So they -- each person has a responsibility for the upsell towards different customers. We have done also the same with customers we don't have today, given responsibility about them. So we're doing really a lot to move our sales.
Svein Bjornstad
executiveAnd we also have a 1% churn, which is extremely low. And bear in mind that this also includes involuntary churn. So companies going out of business or being acquired, et cetera. So the actual churn for Webdoc is very close to 0, I would say, which -- these two figures that the net addition, the churn really shows the position that Webdoc has in Sweden. It is the best system on the market. And then the final figure at the bottom, the market share of 10% also shows that really have a potential there to grow as well in Sweden. The market is large. And our core market -- the sweet spot market that Daniel mentioned, we have 20% approximately. So still plenty of room there. And we think that adding all these components in terms of new functionality, more structured approach in terms of sales and marketing, better operations, all of these factors will contribute to helping customers making their decision to change.
Unknown Analyst
analystJust regarding the market share, it would be really interesting if you could just like walk through like the different parts of it, like what are tapped by competitors, what are like untappable for you and so on?
Daniel Ohman
executiveYes. So it's difficult to go into detail about all of it, but an important part is the segment doing surgery to add that as large providers there. So even if there are few, there are many of them really large ones. So a lot of staff. Then we have Stockholm, which is the largest market. We have a lot of customers in Stockholm, but there's so many left still that win. And then it refers really important to gain that. Why we say that the sweet spot is this part, this part we do not calculate in when we say sweet spot is primary care in Stockholm. And the reason why we today do not then include primary care in Stockholm is that, if you are in TakeCare, you can send e-refers to all different providers. And it's easy for us to build it on those referrals from the primary care --specialist care center. But to satisfactory to send refers to all different providers in Stockholm, that's much more difficult for us. So we have one primary customer in Stockholm at the moment. We might gain more, but that's a more difficult area for us and the same with really, really small health care providers, so like a single physiotherapist, single psychologist. And especially also physiotherapists and psychologists, they get quite little paid per visit and per hour. So their readiness to pay is less than for a doctor clinic. So that's roughly. But Stockholm is the big market.
Svein Bjornstad
executiveYes. So that's Webdoc's position. Mark?
Unknown Analyst
analystSorry. But would Webdoc X be possible to sell to the single clinic like when one or two people work at that place because it's so flexible and small?
Daniel Ohman
executiveSo it could be, but then you really had to adopt the price. But when talking about pilots -- so an important part also is that it makes much more sense for us to develop Webdoc X towards a larger market. So we're not trying to get small Swedish clinics into Webdoc X. It's not a big market that we really ready to pay. But if we talk then about Germany, then for us to get some psychologists and physiotherapists in the system now would be great because they don't need all the functionality that the doctor clinic needs. So to start with, that's a good place. To get the user input, to use their -- really users using the systems every day and all part of systems, which doesn't, it's really important. So we might get some of those customers in there, hopefully, as pilots. But over time, we're aiming for the same market as we have in Webdoc, a more complex clinic. That's really what we're good at. We're good at meeting those type of customers. We're good at meeting the complexity of such a clinic. If you are a single user, it's -- you can -- I mean, then you're almost competing with some of them in some countries use Excel and things like this. So that's not the market for us.
Svein Bjornstad
executiveLooking at the next product category, we are looking at the other EHR solutions that we have, which is Ad Curis, Metodika and Ad Opus. In general, this represent NOK 70 million or 30% of our revenues, LTM. If you look at Ad Curis and Metodika, that's NOK 56 million of those. And we have a growth of 10% over the last year, which was mainly driven by existing customers, as you see. And Net revenue retention 109%. And this is typically more driven by price increase and volume growth, customers adding more user licenses rather than add ons, which we sell more for Webdoc, but some additional modules as well. Churn is very low. These systems are, as with Webdoc, a critical system for our customers, deeply integrated into their operation illustrated by the churn. And in terms of market share, we have around 25% total addressable market, so still plenty of room to grow. And we are also here doing a lot of work on sales and also functionality wise to increase the new sales. And for these two products, one contract could typically have a major impact, such as we want [indiscernible] for Ad Curis a couple of years back and that drove growth for a couple of years. So that's the sort of sales process that takes time. But we see a lot of promise in our dialogues. And as we mentioned, LOI, we have signed as well for Metodika. So that has a good potential to drive growth going forward. Ad Opus has a bit of a different profile, as you see, where we have churned, it's NOK 15 million or 6% of our revenues. So quite a small product, but we have had struggles with the churn to these low-cost competitors, and that will cause some headwinds for growth also in the coming quarters. But we have a concrete plan on how to address it, and we believe that -- we believe in how we are approaching it that it will generate results going forward. Finally, the ecosystem solutions. We have Medrave and HPI, which are truly market leaders within their niches. Their category is NOK 55 million or 23% of their revenues, LTM. Medrave and HPI is the majority of that with a growth of 15% year-over-year. And net retention, as you can see, is almost all the growth. And that is natural because both Medrave and HPI, which are working in primary care and occupational care, basically almost have all the customers within these two verticals on the list. And the growth is more related to delivering more value, more functionality to these customers, which we have done successfully. And then we can also go into new segments, particularly for Medrave. As you see churn way below 1%. It says something that there is really not an alternative product for these two. The only alternative for customers is to build it themselves. Some have tried that in the past and come back basically. So it's very difficult to change the systems for customers. Confrere is a bit of a different profile. As mentioned, this is the independent video solution. That will have a different financial profile as well given that it's not as critical to the customers. It's simpler to replace. So it will be a bigger insource and outsource customers. We have high costs there now. The aim is to migrate to our own solution. That will probably increase the churn for some period, but it will also generate significant margins when it's over. So summing up our growth and how it's composed. The majority of our systems are extremely critical to the customers, which is illustrated by the very low churn and very strong net retention rates. So it's an excellent position to build from. And we believe that given that the competition as well is quite limited, and there is a lot of markets still to gain -- market share to gain, we believe that by investing quite a lot into these products now, both in terms of functionality, but also in terms of sales and market -- marketing, we can really stand out from the competition. Then we have these two small ones. It's in total, 10% of our revenues, and we have concrete plans on how to address that development. We have also taken steps on the cost side. We have a cost reduction program of NOK 40 million that we did in Q2. As you see that costs have decreased NOK 15 million from Q1 to Q3, we -- there is some seasonality there as well, as you see. But we still -- if you look at the profitability development, it's affected by the growing costs. And in Q3, you see that we still have a high cost base compared to our revenues, which is -- the reason for that is that we try to optimize our cost base for the long term. We continue to invest, I would say, more than ever into our -- into future growth. A large part of that cost base is investments into future growth. And we will, of course, monitor this investment closely as they generate required returns. And then given that we have such high predictability on the revenue side, not maybe new sales, but that our base is very much set, we can also monitor closely and take measures if the growth does not materialize. So we are quite confident that it's in our own hands to achieve these profitability levels that we target. So in summary, the track record, combined with the initiatives we are doing, supports our target for growth, and profitability development has been negative, but we believe now the core part of the strategy is basically to grow our revenues and keep the costs quite stable during this period. We have also taken steps to adjust the capital structure where we did a share buyback in September of NOK 170 million, and an additional cash distribution is proposed of NOK 133 million. That will bring the total distribution to NOK 250 million. If you look at the adjusted cash balance per Q3, it's still close to NOK 400 million. So we still have a significant cash position. And the reason for this is that we have seen that this can be a real interesting asset to have in this economic environment. We also see that we can do this acquisition in Germany as part of the use that we need, but also on the Nordic side after it's -- we believe that prices will come down and that there will be a lot of interesting opportunities we can view. This is something, of course, we will be pragmatic about. And if the right asset is -- right asset at the right price is not available, we will not keep the cash forever, but this is how we view the optimal capital structure as of today, given that we see many opportunities. We also have -- so we believe that now we are capitalized to implement our strategy. We will be capital efficient and financially prudent. We also have an attractive working capital profile in that customer pay in advance, and we pay after the invoices. And we are also exploring the potential to relist Stockholm in the coming years, given that that's where our core operations are based. Back to you, Daniel.
Daniel Ohman
executiveYes, have to sum up. So what we feel is that we are in a great position with mission-critical solutions at the core of our customers. They are extremely well liked by our customers, and they all know how to run a profitable business. So we're just going to build on that. The last year, we've done really a lot of things to put us on the right path going forward. For a while, we were growing a bit too quickly, and -- I mean, we're not growing too quickly, but doing a little bit too much at the same time. And that's always difficult. So we find our way back, we know where to go. And that's where we're aiming for going forward. So it's a high growth. We're doing a lot of initiatives there, using our resources extremely efficient, and we do not need more resource as we grow. We launched Webdoc X and will be the real challenge over the next 2 -- 1, 2 years and the important part to get at. And then we have the [ joker ] of AI, which I think will transform a lot in the coming years. And the same for us, the important part is to test and explore and be at forefront. So that's what we had planned to present today, and now we'll open up for questions.
Daniel Ohman
executiveAnd we have both questions in the chat from the online audience. And -- but we'll start in the room, if there are any additional questions.
Unknown Analyst
analystAll right. So just regarding Webdoc X. So is the plan to basically only try to enter the German market first? And then, I mean, the other markets that you mentioned, they are optional for later? Or will you spend any efforts like approaching them immediately?
Daniel Ohman
executiveNo, no. We will have to put full focus on Germany to start with. Then always, there can be changes, of course. But I think it's very important to focus on one market, doing that really well. Then we have those options.
Unknown Analyst
analystSo you mentioned that Medrave mostly is growing with its current customers, but you talked a bit about new segments as well. Could you expand a little bit on that?
Daniel Ohman
executiveYes. So for example, we're now implementing BHVQ So that's Barnhälsovårdsregistret, so that's a new part to sell to our existing customers, both within Webdoc and outside of Webdoc. For the surgery module, we're at the moment looking at having Medrave to automatically report into those quality registers, that would be a great add-on, which the competition I spoke about earlier doesn't have. So I think that we're really good. And also to present statistics because looking at statistics is what you do all your planning from. So it's extremely important when did you do start in the morning, when was last surgery done, what's average time per types of surgery and so on. So Medrave would be a great tool for that. We're also looking at other specialties to support, especially registering into different quality registers.
Unknown Analyst
analystAnd a question about the EBITDA minus CapEx margin. So is that target flexible if you find good or better growth opportunities? Or is it fairly stable?
Daniel Ohman
executiveSo I mean if we start to invest more into -- I mean, you should always be open to doing things better and then we would have to communicate it. I think it's unlikely because we're investing so much into our products now. If we would -- put this way, if I would have been to say a couple of years ago, we wouldn't have this much stuff. But we have it, it's really good, the stuff. So we use that to really charge our growth, but we're doing a lot of development at the moment. So we can really handle quite, quite large projects.
Svein Bjornstad
executiveAnd I think also a key part of the strategy we have today is also prioritization and simplification because we had too many growth investment areas at the same time. So I think it will be a prioritization to choose the right ones within this scope.
Unknown Analyst
analystYes, right. And just a question about this. A couple of a year ago or 2 years ago, there were a lot of talk about this, One Carasent. Could you just talk a little bit about why that didn't work as expected and what you've learned from that?
Daniel Ohman
executiveSo the One Carasent project was -- part of it was to try to put on the same platform, so to develop one platform for all different EHRs. And if you look at EHRs, they have very different functionality. Both the Norwegian ones are very process oriented. Metodika has a very rich functionality and also support enterprise. Webdoc is very quick, easy to use, simple to set up. So different types of customers with different needs. It would be very difficult to put it all into the same system. And even if it was possible, the calculation was they would take really a lot of time to build it. So after a couple of years of a lot of people, we will hopefully have a system that fulfilled all the present users, and that doesn't make sense, I think. It's better to build a system for like put Webdoc X towards Germany, where it's a new large market for us. So that's part of it. Better part was, a key for us to be successful is to be close to our customers and to understand the needs that all development is happening close to them, all parts of our business are very close to customers. And then because it was also point of having one organization and the products are so different, the customers' needs are so different that it's more important to be closer to customers than being one organization. And typically, if you're really large organization, you get kind of [indiscernible] also. So that's the reason. There are still really a lot we can do together. Many of the projects here are either the same technology between different products, but even more so the same knowledge about how to build the solutions. So we have a surgery module within Metodika, for example. So we know how it can look. So if you have the recipe, you can use it. When we win new customers from Metodika in Norway, for example, we can use a lot of knowledge in Ad Curis. There are different core bases, so that's fine. But half of the work is really getting the right demands of what to develop, then we have all the recipes from that product. So there's still a lot we do together. We have staff moving between the different parts, but it's very important with clear responsibilities.
Unknown Analyst
analystYes, I had a couple of questions. One question about this to, I would say, clearly underperforming businesses, Ad Opus and Confrere. I mean, they are growing 5% negative. And if I do a little bit back of the envelope of the numbers, there is significantly negative margins as well. How much patience do you have here? Because I think you've said a couple of times that you are had too many businesses and maybe now you streamlined a little bit, but you also have a new project in Germany, et cetera? So some comment about the patience.
Daniel Ohman
executiveSo yes, that's a bit sensitive data, of course, for multiple reasons. But to put it this way, what's really important what we've done already is to put the responsibility of those products at certain individuals. So we don't -- so we doesn't put too much time into those products. That's not where we create the most value. When it comes to Ad Opus, I think those legal challenges, we're trying to drive it as much as we can. That's why I also think it's important to help our customers over tenders where the wrong system -- where a user of the wrong system [ warns ] so to speak. So then you can get a much quicker action if we're just trying to send letters to the government that will take forever, right? But the rules are as they are. We have great new functionality coming out in Ad Opus also. So I think we should win that and we should be able to gain a lot of customers. I do not put too much time into it. So I think that's an important part, none of the management do. So that's -- I think we parked it there. We will not have patience forever, but I will not give you a strict time line on that. Confrere will start moving to our platform from now. So you can say that -- there kind of our patience run out. We do not continue to develop to have a perfect product to fit Confrere to fit the present system. We could rather try to win more customers at other places and then we move over to the customers we have at Confrere to our platform. So that will change the profitability quite a lot for that product.
Unknown Analyst
analystOkay. I've one more question on Webdoc because, again, if I do a bit of back of the envelope, it looks like you have, yes, 15%, 17% growth, and you have about 14% margins or something like that in that business. Will that margin come up to the 25% EBITDA target? And is that sort of -- obviously, that has to be a big part of your financial target in a sense. But -- or will you get that from other parts of the business more?
Daniel Ohman
executiveSo I will not give a target for Webdoc as such. But what I can say is that, we addressed costs at Webdoc and we're growing it at a good pace, and we hope to increase that pace and keeping costs still, then we should have a good -- very good development of the margin in Webdoc. So I feel very confident about Webdoc's performance when it comes to margin going forward. Then I think we have some questions also online.
Svein Bjornstad
executiveYes, a few here. First, a couple of questions regarding Ad Opus. I think we can take them to get there. First of all, what is the timing of the legal challenges when you really know the outcome and what is the timing of the rollout of the web-based Ad Opus system?
Daniel Ohman
executiveYes. So the legal challenges, they're ongoing. I think it's three different tender processes that we were sending questions saying that you need to be clear on these points. Then there is one tender process where user of the wrong system won where we're helping one of our customers push that. I'm not an expert at tender process in Norway. But in Sweden, we'll take a couple of months to know how that went. Then we're also pushing the central body who's responsible for this called [ Norg ] and will also bring data center -- data [indiscernible] it's the name in Norway does into it. So I think we should know quite a lot in the coming 3 to 6 months. And the rollout of Ad Opus web, we're doing a lot of demos. We've done -- we've doing a lot of demos since just before the summer, very good response. Our largest customer is using it a lot already called [indiscernible] and they're extremely happy. So I think it's -- when I first saw [indiscernible] among the best I've seen. So it's just it's a bit more expensive than what possibly we could use at the moment, depending on how you view different rules, but it's being rolled out at the moment.
Svein Bjornstad
executiveGreat. Next question is also regarding Ad Opus. What type of market share do you have in this segment? What is the growth potential? So we showed the market share. It's approximately 25% as of today and meaning that the market is basically NOK 50, NOK 60 million. So there is some potential there, but the market is quite niched. You had a period with high consulting revenues on Metodika and Ad Curis, Ad Opus. Can you explain what type of development projects these are? And to what extent you are developing something you can leverage going forward rather than build custom solutions for a customer? If this is not the case, why are you prioritizing this?
Daniel Ohman
executiveSo we're not patenting consultancy fees going forward, but to address what's been done there. So both for Ad Opus and Ad Curis is the rollout of the new web interphase. So it's the same system where we've been doing work together with customers, which we will be able to use also with other customers. For example [indiscernible] with Ad Opus, which I mentioned. We built schemes for all the different types of end users. So it's a really need in phase for both the end user and our customers to work in the same interface with very clear processes, and we've built that together with one customer who has helped finance that. We are free to use those schemes with other customers starting, I think, it's next year. So it's not just for one customer. We can sell it to others. It's the same for Ad Curis, but a different type of customer, rehab session. When it comes to Metodika, it's more customer-focused development. So when you talk about these large enterprises, they typically expect to get that they want to kind of steer what type of solutions they have much more than a small caregiver. So in Metodika, we have -- and we'll continue to have development for senior customers. But for new customers, we're not selling any license anymore. We are charging every year. So that's a big difference for them. And I should also say that a lot of what we're getting paid from one customer to develop, we also can sell to other customers. So it's not just for one customer always, but it's the customers who decides more on what to develop within Metodika. It's not the same in other systems.
Svein Bjornstad
executiveNext question. You are still developing solutions that are spread across a variety of segments and markets that are maybe not considered your core business. How are you able to stay focused?
Daniel Ohman
executiveSo that I think it's the new organization structure is really important. So for each such product, I have a person responsible, who drives that business so that the management team can focus on where we create the most value. And that's really, I think, the solution to make sure that who's responsible for this? What's the budget? How are they keeping in line with that budget? What's the plan for next year? And then we have a lot of cross learning. But it's really the new organizational structure that helps us run all those projects.
Svein Bjornstad
executiveOn the smaller clinics that are using competing solutions are evidence that you are taking customers from these competitors when these clinics are growing in size if this is the case.
Daniel Ohman
executiveSorry, I didn't follow.
Svein Bjornstad
executiveI think it's relating to, if the small clinics choose another system when they start up and then they grow if they choose Webdoc?
Daniel Ohman
executiveYes -- I don't have data to follow that. So we have many who starts new clinics who choose Webdoc. So most of our new customers are people who start a new clinic when we have new sales. But the ones choosing other systems are typically like single physiotherapist, single psychologist and so on or a few of them. So it's a different group. So it's where it get less paid per visit. And you don't need all the functionality of having Webdoc. So it's the same as our system is not ready for a large hospital. There are smaller systems not ready for a larger clinic. But it's a bit of a different customer group, even when they grow, I would say.
Svein Bjornstad
executiveAnd I think also the small customers that we typically find when a start-up is also a key driver of our net retention in the long run as they typically add more tools along the way, our services and also grow their business in size.
Daniel Ohman
executiveIt's really fun, I must say, because I've been working in health care since 2006. And there are so many start-ups. I that was not my feeling. But we have on our internal [indiscernible] every week, a couple of clinics starting, and you read about them. So there's really a lot going on, and there's a lot of start-ups happening. And we win, I would say, really a large part of them, but it's difficult to know exactly if we don't win. But part of the new sales that is also when someone start a new clinic, they will get a start-up package from us to make sure that they think about us.
Svein Bjornstad
executiveNext question on the situation in [indiscernible] are there any key event in the near to medium term that we should be aware of?
Daniel Ohman
executiveUnfortunately, I don't think so. I think it will take time. So I think that it takes time to help us from a factory point of view because it gets more and more -- obviously, it's not good to put everyone in same systems. And more, and more do not have to go into the system. For example, anesthesia, which is a core part of your starting a business -- and I mean we're talking about large hospitals, will not be within Millennium because I said it's a patient safety issue with Millennium. So it just shows you how bad the caregivers typically are at pushing through systems. And the more parts that get taken out, better for us. But on the other hand, it takes longer for us then to keep clarity to you, and also to customers who think -- potential customers who think they might be affected, and therefore, are slow at changing systems. So I would prefer it that it now was clear because then we can handle it and instead of having something unclear. But unfortunately, I think it will take some time, and there is no clear time line. The time lines were, they're long past.
Svein Bjornstad
executiveAre there any particular parts of Germany that are more interesting than others? Does regulatory frameworks differ between [indiscernible]?
Daniel Ohman
executiveSo yes, we thought a lot about that because, I mean, you have quite strong in Germany. But from a health care perspective, the difference seems much smaller than in Sweden between different [indiscernible] also, many of the systems that are there today, they are spread out. So we were kind of expecting to see that, that system is large in Bavaria. That one is large in Berlin. It doesn't look like that it seems. So it seems to not be that closely linked to the [indiscernible] regulation is the same certification is for entire Germany. The price structure is the same, which is not the case in Sweden, but the price structure is the same all over Germany. What is the difference is that you have this [indiscernible] yes, you have the ones who uphold GDPR for each [indiscernible] they may take a different view of it. So in Bavaria, they said, no, no, you're not allowed to have used the cloud, they said up until recently. Then they changed that person, and now it's fine. In Berlin, it's still a bit unclear to us if the cloud has to be located in Berlin, not at the clinic anymore, but in Berlin or not. It shouldn't make a difference, but it seems like some people believe that you still have to be look in Berlin, we'll see. But in overall, the differences are much more than within Sweden, actually.
Svein Bjornstad
executiveGreat. Next question. Can you elaborate on the financial targets per product, more specifically for Webdoc, what are you targeting of growth from that solution? And how long do you expect to continue to grow?
Daniel Ohman
executiveSo we're not giving any financial targets per product. We wanted to give you an overview of the different products, so you can get a feeling for how it's going and why I feel confident that we will succeed. So we'll not give targets for each product. Talking about Webdoc, we feel that we're in a good position. We continue to take customers. We're adding a lot of functionality to add more customers. We're improving on the product as it is on our services around the product, which will help us add to customers. So we feel strongly that we will be able to take customers for a long time going forward.
Svein Bjornstad
executiveAnd you also saw that the market share is still quite low. So there is a lot of market still to gain for Webdoc. Next question, I think I can take this. As seen in the general meeting agenda, you are planning to buy back further shares. How are you planning to structure that program? And what are you thinking about buying -- how are you thinking about buying back shares? So there is no concrete plan on buying back additional shares. What we have proposed to general -- what the Board has proposed to General Meeting is extra cash distribution of NOK 133 million. And the Board has also asked for an authorization to buy back additional share, which is more, I would say, market practice to have that flexibility for the Board. The final question that we have got this. You mentioned that your systems are different because they are supporting different segments and regions. How do you expect Webdoc X to develop over time? Any specific segments or type of customers you will target, which in turn will determine how you prioritize functionality developed for that system over time?
Daniel Ohman
executiveSo we'll look [indiscernible] the roughly same group as it Webdoc. The reason being that it's quite easy to build a system for the single users, the really small ones. So there's quite some competition there. For hospitals, there are a lot of going off their hospitals, and that's not really our core functionality. And then when I talk to hospital, then I'm talking about the hospital with multiple specialties, and you have acute care and so on. So we're talking this the same segment as Webdoc as we know it really well. And we think that -- and there are really a lot of caregivers in, for example, Germany in that segment, and they are underserved. So we think it's a really good place for us to be, and we know it well. So that's the type of functionality we're also focusing on in Webdoc X.
Svein Bjornstad
executiveThat was the final one digitally, at least.
Daniel Ohman
executiveOkay. Then I would like to thank you all for listening today, both here and on the web. Thank you, all.
Svein Bjornstad
executiveThank you.
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