China Literature Limited (772) Earnings Call Transcript & Summary

March 18, 2025

Hong Kong Stock Exchange HK Consumer Staples Media earnings 72 min

Earnings Call Speaker Segments

Operator

operator
#1

Good evening, ladies and gentlemen. Welcome to China Literature's 2024 Annual Results Conference Call. A copy of the annual results announcement can be found and downloaded from its Investor Relations website, http://ir.yuewen.com. [Operator Instructions] I would now like to hand the conference over to your host today, Ms. Maggie Zhou, Head of Capital Markets and Investor Relations at China Literature. Maggie, please go ahead.

Maggie Zhou

executive
#2

Thank you, operator. Ladies and gentlemen, welcome to our 2024 annual results conference call. Joining us today on the call are Mr. Xiaonan Hou, our CEO; and Mr. [ Jackie Xu ], our VP of Finance. For today's call, Mr. Hou will discuss the company's strategies and business highlights and [ Mr. Xu ] will go through the financials. We will then open the call for questions. Before we begin, I would also like to remind you that management's comments during the call will include forward-looking statements that are based on our current expectations. All statements other than statements of historical facts during the conference call are forward-looking statements, which are subject to a number of risks and uncertainties and may not be realized in the future for various reasons. Information about general market conditions is coming from a variety of sources outside of the company. This presentation also contains some unaudited non-IFRS financial measures that should be considered in addition to, but not as a substitute for measures of the company's financial performance prepared in accordance with IFRS. So please do take a minute to read the risk factors and non-IFRS measures discussion in China Literature's 2024 annual results earnings release. I will now turn the call over to our Chief Executive Officer, Mr. Xiaonan Hou.

Xiaonan Hou

executive
#3

Thank you, Maggie. Hello, everyone. Thank you for joining our earnings call today. Before we begin the discussion on the results, I would like to share with you some of my thoughts on company strategy and business operations. During the 2025 Spring Festival, the digital content industry witnessed 2 milestone events. One is the launch of the DeepSeek model, which had a significant impact on the global AI industry. The other is the release of the animated film, Ne Zha 2, which became the highest grossing film in Chinese box office history and the 5th highest globally with a box office revenue of RMB 15 billion. Together, these events have created a new paradigm where technological innovation and cultural competence are intertwined, demonstrating how IP and AI are driving the evolution of the content industry. This directly aligns with China Literature's mission and is truly exciting. The success of the drama series has shown us that high quality content has unlimited potential not only attracting a large audience, but also creating substantial business opportunities. This success further validates the effectiveness of the quality focused strategy we have always adhered to. Under this strategy, we successfully launched a series of popular content in 2024, further reinforcing our leading position in the industry. Leveraging the influence of our popular content, we are accelerating IP commercialization progress, extensively exploring merchandise development opportunities, building integrated online and offline experiences, and promoting the deep integration of content and consumption. Our merchandise business experienced rapid growth into the '24 with increasing industry recognition. During this year's Spring Festival, utilizing our online and off-line omnichannel distribution advantages, we secured the domestic general distribution rights for [indiscernible] merchandise products. These not only showcases our strength in IP merchandising, but also provides strong support for the commercial expansion of the Ne Zha 2/IP. Going forward, we will continue to adhere the quality focused strategy, create IP with enduring vitality and expand the boundaries and value of our IP. We continue to explore the application of cutting-edge technologies to empower the content business. In February 2025, our writer assistant creation tool became the first in the industry to integrate the DeepSeek-R1 model, providing writers with even more intelligent assistance. Since integrating the DeepSeek, daily active users of our writer assistant tool have increased by over 30%, with the weekly usage rate of AI functions exceeding 50% and the average number of writers using the intelligent Q&A function per day increasing tenfold. As a company focusing on content creation, we firmly believe that content is not only a modern expression of cultural heritage but also a bridge connecting the past and the future. Technology as a universal force for change has injected immense vitality into the industry. The intergenerational transmission of cultural values continues to drive innovation and development in the industry. As an industry leader, China Literature will always be at the forefront leading industry developments and playing a pivotal role in this era. Let me share with you our specific business progress during 2024. Firstly, in terms of IP creation and IP visualization businesses, we have constantly focused on building a high-quality content ecosystem, producing a series of the most popular content. According to the Creative Industries Technology Research Institute of Renmin University of China, China Literature had 3 out of the top 5 most valuable cultural IPs in 2024. Based on [indiscernible] data, among the top 30 most popular drama series in 2024, 16 were adopted from China Literature's IPs. Additionally, according to Guduo data, 14 of the top 20 most popular domestic animation works in 2024 were adopted from China Literature's IPs. In terms of online reading, our reading platform added around 330,000 writers, 650,000 literary works and over 42 billion Chinese characters in 2024. High-quality works increased significantly with a number of newly signed literary works with over 50,000 average subscribers per chapter, up 50% year-over-year. Additionally, the number of new writers with annual income exceeding RMB 500,000 to over 70% year-over-year. Our community has become more robust with the number of users casting over 1,000 monthly tickets in 2024, increasing more than 60% year-over-year. As a result, our MPUs grew 4.6% year-over-year to 9.1 million in 2024. In the live action TV and film segment, we launched several phenomenal blockbuster hits throughout the year. We have one box office champion film, YOLO, which grossed RMB 3.5 billion in box office revenue and 4 drama series including The Legend of Shen Li, Joy of Life 2, The Tale of Rose and Guardians of the Dafeng, dominating the online viewership rankings of domestic drama series. These achievements demonstrate our consistent ability to create and replicate blockbuster IPs, reflecting our strong capabilities in content creation and IP development. In the Animation segment, we released new series including World's Best Martial Artist and The Richest Man in Game as well as sequels to Battle Through the Heavens, Start with a Mountain and The Fox Spirit Matchmaker, which topped popularity rankings of video streaming platforms during their release windows. Among them, the annual series, Battle Through the Heavens, topped Tencent Video's annual best selling list and won the title of 2024 Tencent Video VIP Member's Favorite Animation. In the Comics segment, we completed the acquisition of Tencent Animation and Comics in 2024. Domestic comic IPs such as The Outcast and The Fox Spirit Matchmaker further expanded our leading IP offerings and continued to perform strongly. On the Tencent Animation and Comics platform, The Outcast ranked first in terms of revenue among domestic comics while The Fox Spirit Matchmaker also ranked first in terms of annual revenue growth. The synergies being created between China Literature and Tencent Animation and Comics continue to deepen. This deep integration of our respective strength in content, production capacity and IP industry value chain will further expand the potential and value of our top-tier IPs. In the short drama segment, we launched over 100 titles during 2024, with the most popular title generating close to RMB 40 million in gross revenue. In addition, one of our new releases at the beginning of 2025 achieved a more impressive record of over RMB 50 million in gross revenue within 7 days. This underscores the trend towards higher quality for short dramas. The short drama market is growing rapidly, and we will continue to capitalize on our high-quality production capacity and capabilities to take advantage of the enormous opportunities the market presents. Leveraging the strong input and user traffic generated by our high-quality content as well as our improved innovative capabilities and deep market insights, we made significant progress in our IP merchandise business. In 2024, the total GMV for IP merchandise surpassed RMB 500 million, of which, the collectible cards accounted for over RMB 200 million. The main IPs including The King's Avatar, Joy of Life, Lord of Mysteries, The Outcast and The Fox Spirit Matchmaker have all set new historical revenue records, showing widespread market influence. In addition, we have collaborated with over 150 authorized partners to develop merchandise products covering multiple verticals such as toys, 3C digital and food and beverages, et cetera. To expand our distribution channel, we set up over 10 self-operated live-stream channels as well as official online stores on Taobao and Tmall. We also opened 8 offline stores covering leading Anime, Comics, and Games shopping districts in key cities such as Beijing, Shanghai and Hangzhou. In addition, through the distribution model, we have covered over 6,000 offline and over 3,000 online sales outlets, forming a comprehensive omnichannel sales network and laying a solid foundation for future business growth. The global merchandise market is enormous at over USD 300 billion. While we have only just begun the commercialization of IP, we are confident this will offer us significant growth prospects, both online and off-line. Our advantage lies in our ability to leverage IP to deliver emotions and unique experiences through our products, and to reshape the cultural consumption preferences of younger generations. Finally, I would like to share with you our exploration in the field of new technologies. We are aware of the enormous opportunities that AI brings to the content industry and are actively embracing this transformation. We have taken a leading position in the development of the IP industry value chain and are leveraging AI to enhance this competitive advantage across various business scenarios. As I previously mentioned, our writer assistant tool integrates the DeepSeek-R1 model, allowing writers across the industry to experiment with it to develop best practices. This will help online literary recreation enter a more efficient and intelligent era. AI is also accelerating the globalization of our IP. In 2024, our overseas online leading platform, WebNovel added more than 3,200 AI translated works, accounting for 47% of all Chinese translated works and about 40% of the top 100 best-selling lists. AI has enabled WebNovel to cover a wider range of languages, including Spanish, Portuguese, German, French, Indonesian, Japanese and many others. In 2024, revenue from non-English works translated by AI increased by more than 350%. In addition, we are integrating AI into various formats such as audiobooks, radio dramas, animation and videos to further accelerate the development of our IP. We are also applying AI to improve content recommendation and user interaction to enhance the user experience. We believe that IP and AI will together drive the content industry forward, creating a new ecosystem that stretches from content creation to user consumption. AI empowers IP and IP provides scenarios for AI. The deep integration of the 2 will facilitate the transition towards multidimensional innovation and globalization from which we are uniquely positioned to benefit. Looking ahead, we will embrace the latest technologies, continue the incubation of popular IPs, and build a leading IP industry value chain to engrain ourselves in the memories of the next generation. This concludes my remarks, and I will now hand over to [ Jackie ] to present our financial performance. Thank you all for your attention.

Unknown Executive

executive
#4

Thank you, Mr. Hou. Hello, everyone. In 2024, our total revenue increased 15.8% to RMB 8,000 million. The growth rate here is calculated on a year-over-year basis as well as subsequent growth rates we mentioned. Let's take a look at our online business first. Online business revenues increased 2.1% to RMB 4 billion, primarily driven by our consistent improvement in core product operations and production of high-quality content. Breaking down it further. Revenues from our self-owned platform products increased 3.4% to RMB 3.5 billion, mainly due to our continuous efforts, as just mentioned. Revenues from our self-operated channels on Tencent products decreased 28.2% to RMB 245 million, mainly due to a decrease in advertising revenues. This is the result of improving our distribution ROI and prioritizing content distribution through our core pay-to-read products. Revenues from third-party platforms increased by 32% to RMB 254 million. This is mainly due to expanded collaboration with our third-party distribution partners. In terms of operating metrics, our total average MAUs decreased 19% to 166.6 million. Breaking down further, MAUs on self-owned platform products remain stable at 103.8 million, compared with 104.8 million in 2023. MAUs on our self-operated channels on Tencent products decreased 37.7% to 62.8 million. This is primarily due to continued optimization of operational efficiency, which involves distributing more content to our core pay-to-read products instead of free-to-read channels on Tencent products. Average MPUs grew 4.6% from 9.1 million, mainly due to growth in membership users following the launch of additional membership content. Monthly ARPU was RMB 32, slightly decreasing from RMB 32.5 in 2023. It is due to a mix effect from lower ARPU contributions by newly acquired membership users. Now turning to IP operations and other businesses. In 2024, revenues from IP operations and others increased 33.5% to RMB 4.1 billion. In this segment, revenues from IP operations increased 34.2% to RMB 4 billion. The increase was driven by solid growth across our IP operations businesses, primarily from the release of more blockbuster drama series, films, and animated experience, as well as expanded licensing of our IP adaptation to business partners. Additionally, new initiatives like short dramas and IP merchandise products grew significantly during the period. Revenues from the others category, mainly generated by sales of physical books increased 10.5% to RMB 99 million. Now let's look at costs and expenses. In 2024, our cost of revenues increased 15.4% to RMB 4.2 billion, in line with the revenue growth. As a result, our gross profit increased 16.3% to RMB 3.9 billion, gross margin of 48.3% compared with 48.1% in 2023. Our selling and marketing expenses increased 31.5% to RMB 2.3 billion. This is mainly because we increased promotional and advertising expenses associated with films and drama series released in 2024. As a percentage of revenues, our selling and marketing expenses increased to 27.8% in 2024 from 24.5% in 2023. Our G&A expenses decreased 1.5% to RMB 1.1 billion. As a percentage of revenues, our G&A expenses decreased to 14.1% in 2024, compared with 16.6% in 2023. On net other losses were RMB 974 million in 2024 compared with net gains of RMB 11 million in 2023. This was mainly due to an impairment loss of goodwill of RMB 1.1 billion attributable to New Classics Media. This impairment charge is noncash in nature, and therefore, is not included in non-IFRS financials. As a result of the above factors, our operating loss was RMB 336 million in 2024 compared to an operating profit of RMB 709 million in 2023. On a non-IFRS basis, operating profit was RMB 985 million compared with RMB 1 billion in 2023. Our net loss to shareholders was RMB 209 million in 2024, compared with RMB 805 million in net profit to shareholders in 2023. On the IFRS basis, our net profit to shareholders was RMB 1.14 billion compared with RMB 1.13 billion in 2023. That concludes our financial review part. Let's move on to Q&A session.

Operator

operator
#5

[Operator Instructions] Your first question comes from [ Jie Zhao ] with Guangfa Security.

Unknown Analyst

analyst
#6

[Interpreted] What are your plans for the IP commercialization strategy? Last year, we noticed that the [indiscernible] has established some sales system for IP derivatives. Could you elaborate the current team size, product and channel strategies for IP derivatives as well as where are the commercialization goal set for this area in the future?

Xiaonan Hou

executive
#7

[Foreign Language]

Maggie Zhou

executive
#8

[Interpreted] Thank you for your question. I will address your question. In 2024, we have established a comprehensive omnichannel network for our IT merchandise covering online live streaming channels, e-commerce stores, WeChat stores, mini programs, offline stores, a number of key account channels and other sales outlets. Looking forward, we will also try to reach a wider user group through pop-up shops and [indiscernible] selling events. We will also collaborate with partners across the industry to reach even greater user groups. In 2025, in addition to selling our original IP merchandise, we will also open our integrated omnichannel network to the entire industry, especially those boutique IP studios and teams that possess excellent product capabilities while facing channel limitations to help them distribute their products. For instance, in February after the Chinese New Year, we obtained the nationwide general distribution rights for [indiscernible] Ne Zha 2 merchandise products serving as an illustrative example of our collaborative approach. Currently, our merchandise team consists of dozens of professionals.

Xiaonan Hou

executive
#9

[Foreign Language]

Maggie Zhou

executive
#10

[Interpreted] Looking ahead into this year, we will continue to comprehensively upgrade our team capabilities across the entire value chain, including product planning from the very beginning, concept art, design, craftsmanship, supply chain management, manufacturing, warehousing logistics, customer service, distribution, marketing and promotion and event operations. Particularly, we expect our concept art and design capabilities will experience a material leap and the number of projects will also multiply significantly. We will continue leveraging the dual strategies of licensing partnerships and self-development. Through self-development, we aim to strengthen the bond between users and IP, enhanced user engagement and interaction, provide you unique user experience by employing dedicated operational strategy. Meanwhile, through licensing, we will reach broader user groups across various consumer industries covering different types of lifestyle consumer products as well as fashion toy products to further enhance our IT influence among different consumer groups and accelerates the IP commercialization process.

Xiaonan Hou

executive
#11

[Foreign Language]

Maggie Zhou

executive
#12

[Interpreted] We plan to further expand our merchandise categories. On one hand, we will continue to deepen our presence in the fashion toy sectors, including goods and the collectible cards, launch more products and develop new offerings by closely keeping up with trends. On the other hand, with our IP being adapted into increasingly diverse content formats and reaching broader user base, the scope of our merchandise categories will be widened based on which we will explore new product formats, including metal products, plush toys, vinyl plush toys and offline immersive experience centers among others. Additionally, we are actively exploring more innovative offerings.

Xiaonan Hou

executive
#13

[Foreign Language]

Maggie Zhou

executive
#14

[Interpreted] Therefore, we are confident that our IP merchandise business will see further development in 2025. In terms of commercial objectives, we will pay more attention to GMV and profit. Our merchandise business is still at an early stage. We are adopting an open attitude towards collaboration with various partners, and we have no specific preference regarding business models, say, self-development, licensing or co-development. At the moment, our primary business objective is to increase the overall GMV of our merchandise sales as a whole and pursue profit growth.

Operator

operator
#15

Your next question comes from Xueqing Zhang with CICC.

Xueqing Zhang

analyst
#16

[Interpreted] My question about New Classics Media. New Classics Media produced many high-quality TV dramas last year, but its profit performance was a bit lower than market expectations. I just wonder what factors have influence these. Looking ahead to 2025 and beyond, what's the structure of its business and what's your latest pipeline?

Huayi Cao

executive
#17

[Foreign Language]

Maggie Zhou

executive
#18

[Interpreted] Okay. Mr. Cao from New Classics Media will take this question. So in 2024, the blockbuster titles we released did contribute decent profit, including the film of YOLO, [indiscernible], Joy of Life 2, [indiscernible], The Legend of Shen Li [Foreign Language], The Tale of Rose [Foreign Language] as well as The Guardian of the Dafeng, [Foreign Language] which was released at the end of last year, all received extremely high popularity and at the same time, brought us decent financial contribution. While at the same time, certain drama series projects in the second half of last year were delayed. So actually, in the second half of last year, we only released one drama series, which was The Guardians of the Dafeng, [Foreign Language]. In addition, the movies we released in the second half of last year also were beyond -- or were below our expectation. And as a result, produced negative impact on the overall profit performance of New Classics Media. Moreover, out of prudence, we made some impairment provision on certain projects, including certain scripts in the projects that failed to be developed due to changes in the market demand or the adjustments in some creative ideas. Looking into the future, NCM has a pretty rich pipeline for this year and next year, including more than 10 drama series such as [indiscernible], [Foreign Language], Lady Liberty [indiscernible], Criminal-Police [Foreign Language], The Richest Man in Game, [Foreign Language], My Heroic Husband 2 [Foreign Language], Joy of Life 3 [Foreign Language], The Panorama of Rivers and Mountains, [Foreign Language], A Beautiful Destiny [Foreign Language], [indiscernible], [Foreign Language] and Princess [Foreign Language] as well as films such as Chinese New Year Eve Dinner, [Foreign Language] And Detective [Foreign Language]. For this year, we expect to release 6 to 7 drama series, including [Foreign Language], Lady Liberty, [Foreign Language], The Richest Man in Game, [Foreign Language] and others as well as the film Detective China. The NCM team is currently in a period of robust creativity and will further sharpen the focus on premium content creation in the future, striving for excellence in all aspects including script development, preproduction, planning, filming and postproduction with a commitment to providing audience with more high-quality drama series' and films through the dedication to top-quality content and continuous innovation to further solidify our leading position in the premium drama market. At present, multiple projects in incubation and adaptation have already been preordered by online video platform.

Operator

operator
#19

Your next question comes from Thomas Chong with Jefferies.

Thomas Chong

analyst
#20

[Interpreted] My first question is regarding the AIGC in content production. So we know how much AI has already been used in our work? Will our AI tools be monetized in the future? In the long run, will this significantly enhances creativity? And the second question is about the short drama sector. We see the intense industry competition. What are our investment plan in this area? And how can we leverage IPs to create more popular short dramas? And how will we balance long-term videos and short dramas?

Huang Yan

executive
#21

[Foreign Language]

Maggie Zhou

executive
#22

[Interpreted] Okay. Thank you for your questions. So the Senior Vice President, Ms. Huang Yan from China Literature will address the first question regarding AIGC. So we have seen great development of the AI technology in the past 1 to 2 years, especially in the beginning of this year. And we feel that AI technology and the content creation can be associated with each other very closely. And we will actively embrace the opportunities the AI technology brings to our content creation industry and explore how AI can empower our premium content business. So combining AI technology with the continuously created high-quality continuously created high-quality content from China Literature, we will explore the application of AI in various business scenarios including literature content creation, image, audio and user experience such as helping readers to find books more effectively so that we can help improve the effectiveness and efficiency of IP development and open up the ceiling for IP value and create even better and more immersive experience for users.

Huang Yan

executive
#23

[Foreign Language]

Maggie Zhou

executive
#24

[Interpreted] Let me elaborate how we apply AI to different business scenarios. So on the literary creation side, we pay much attention to helping writers better create literature content more effectively. So writer assistant, our writing assistance product [indiscernible] has promptly completed a private deployment of the DeepSeek-R1 large language model, inviting online literature writers across the industry to participate in trials and testing. This marks the first-ever application of DeepSeek into the literature field. Just as mentioned in the CEO prepared remarks, since its integration, daily active users of writer assistant have increased by over 30% with the weekly usage rate of AI functions exceeding 50% and the average number of writers using the intelligent QA function increasing by tenfold. In addition, we continue to iterate our AI models and the technology and its core new models and the new approaches. For instance, we just published knowledge-based function integrated with DeepSeek, enhancing the understanding of literary works and generating more valuable use cases to assist content creation such as suggestions for writing, plot development and inspiration generation.

Huang Yan

executive
#25

[Foreign Language]

Maggie Zhou

executive
#26

[Interpreted] In terms of specialization, we have seen the advancement of multi-model AI models such as text to image and text to video, from which we have seen massive potential in the imagination that could bring us opportunities to accelerate the adaptations of China Literature's massive IP library. For example, in terms of images, our self-developed vertical AI models allow us to generate promotional and marketing materials for our books, including new books. Additionally, we also utilize AI to design covers and illustrations for our serialized books, providing writers with multiple design options. In terms of videos, we are exploring the integration of AI videos aiming to maintain consistency in characters and films to produce high-quality video content. Currently, we are conducting pilot tests for [indiscernible] for multiple IP adapted animation projects. In terms of some new content formats like motion comics, AI technology is also capable of efficiently producing motion comics based on existing comics or even novels. These are the directions we are actively experimenting with internally.

Huang Yan

executive
#27

[Foreign Language]

Maggie Zhou

executive
#28

[Interpreted] In terms of enhancing user experience, we believe AI models can play an important role as well. Currently, [indiscernible] is conducting the testing of intelligent book searching function based on DeepSeek-R1 model. Leveraging the semantic understanding technology, we allow users to import sets of key works according to their own requirements such as please recommend some underrated adventure novels or please recommend some novels with elements of urban business competition to find books. Unlike our previous practice, users could only input the name of the title or the name of a specific offer to find books. By introducing the AI functions, we will be able to optimize the user experience when they search for books and enhance the accuracy of our content recommendations.

Huang Yan

executive
#29

[Foreign Language]

Maggie Zhou

executive
#30

[Interpreted] In order to make AI models text-to-speech, TTS technology can convert text into more fluent oral language, imitate various accents and even convey emotion to a certain extent. Furthermore, users are also allowed to customize the reader's voice according to their own personal preference.

Huang Yan

executive
#31

[Foreign Language]

Maggie Zhou

executive
#32

[Interpreted] Under application of AI is AI translation that is used in our overseas expansion. We believe the AI models capability really benefit us deeply. In 2024, we launched more than 3,200 AI translated works on our platform with very good quality. And the AI translated works newly added in 2024 accounted for 47% of all Chinese translated works on our platform and the revenue generated from AI translated work represented over 30% of the total revenue on our overseas reading platform. And AI translation has enabled China Literature to expand our novels to even a wider range of languages in addition to English, driving the revenue from non-English works translated by AI in 2024, rising by more than 350%.

Huang Yan

executive
#33

[Foreign Language]

Maggie Zhou

executive
#34

[Interpreted] Finally, regarding your question on our charges of AI tools, our current focus is on using AI large language models and advance technologies to empower the creation of high-quality content and the enhancement of user experience, which will help improve the user experience on our platform and drive the improvement in financial performance. So currently, we don't have a specific charging plan for our AI tools.

Xiaonan Hou

executive
#35

[Foreign Language]

Maggie Zhou

executive
#36

[Interpreted] Okay. Mr. Hou will address your question regarding short drama. So we have seen that short drama is now upgrading to even higher quality. And we also focus on producing high-quality short drama. And currently, the competition in the high-quality short drama segment is not in hand as the development of high quality short drama requires the integration of many resources and advantages while there are not many companies capable of this. China Literature is one of them. We will leverage our advantages and work with excellent literature writers, screenwriters, content creators and industry partners to jointly create the short drama ecosystem through multiple approaches, such as self-development and codevelopment. For instance, one of our new blockbuster releases at the beginning of this year achieved over RMB 50 million in gross revenue within 7 days. And this project was jointly created by us, together with the writer of the original model verifying the key role played by our excellent content creator resources in a trend towards high-quality short drama production.

Xiaonan Hou

executive
#37

[Foreign Language]

Maggie Zhou

executive
#38

[Interpreted] China Literature has the mature and comprehensive capabilities across the industry chain from the upstream content creation, including IP incubation and script creation to the downstream content distribution as well as media operation and user acquisition that supports the short drama ecosystem. Therefore, we hold up pretty optimistic view on the development of our short drama business. Looking into the future, on top of a rich reserve of premium IP scripts and creators, we will continue to refine our high-quality production capacity and make use of the cutting-edge technologies such as AI to accelerate our short drama business and launch more high-quality projects with higher hit rates so as to create even greater commercial value.

Xiaonan Hou

executive
#39

[Foreign Language]

Maggie Zhou

executive
#40

[Interpreted] I believe both long drama and short drama are pretty important components of China Literature's content ecosystem, and we are intensively studying the 2 business segments each with its own strategic positioning, business objectives and team structures. Long drama is the amplifier for the long-term influence of IP. And as Mr. Cao mentioned, we were focused on producing serialized IP adapted long drama project with premium quality to expand the long-term IP value. Short drama is capable of realizing the visualization of IP quickly, thanks to its relatively short production cycle and low cost, helping unlock the monetization opportunities for more of our IP. We believe long drama and short drama can complement each other and achieve synergistic development jointly serving the execution of our IP strategy.

Operator

operator
#41

Your next question comes from Maggie Ye with CLSA.

Yifan Ye

analyst
#42

[Interpreted] China Literature has been early adopter in exploring generative AI, who has announced very early on to fully embracing technology early in 2023 with corresponding optimization of adjustments. So over the past few years, we do observe certain expectations of online translation [indiscernible]. So wondering if management could provide an update on the scale of the current [Technical Difficulty] such as AI tools, research staff and compute resources, et cetera. And additionally, over the next 1 to 2 years, what's management's expectation of incremental revenue growth coming from our AI investments as well as cost optimization?

Huang Yan

executive
#43

[Foreign Language]

Maggie Zhou

executive
#44

[Interpreted] Okay. So Mr. Huang will address your question regarding AI. I think a lot of people are really interested in the integration of AI technology with technology content capabilities. And actually, China Literature management pays much attention to integrate AI into the execution of our IP business. So our investments in AI primarily center on the establishment of the R&D team, the product team and the machine computing power. First of all, in terms of the R&D team, we actively recruit outstanding AI talent who have passion for content in the industry, including both application-oriented AI specialists and content-oriented AI professionals. Currently, our team consists of dozens of AI professionals and will be enlarged when necessarily in the future. At the same time, we consistently provide internal technical training and insight training for almost all the teams internally, ensuring that we remain at the cutting edge of the industry standards and recognition.

Huang Yan

executive
#45

[Foreign Language]

Maggie Zhou

executive
#46

[Interpreted] We've also invested in AI infrastructure, including high-performance CPU computational hardware and cloud computing services. We have been collaborating with almost all cloud computing providers within the industry, enabling rapid iteration, large-scale data set processing and real-time responsiveness to user demand. Additionally, the emergence of the DeepSeek model during this year's Chinese New Year holiday has significantly reduced the computational cost per operation and contributed to lower hardware costs. We believe technology in the future will continue to grow very quickly and are expected to drive down the unit cost for computational power consistently and our investments in the computing power will also benefit from this.

Huang Yan

executive
#47

[Foreign Language]

Maggie Zhou

executive
#48

[Interpreted] Regarding the impact and the expectations of AI, we think our top priority is how to utilize AI to help the content creators better create even higher quality content and utilizing AI to help with the content creation is a key focus of us. And on top of that, we think AI could improve the efficiency of content creation, reduce the unit cost of resource investments and lower the unit production costs. Meanwhile, AI technology can also be integrated into our overseas business, and we've seen our overseas expansion has been accelerated by the application of AI. As AI technology continues to progress, we anticipate breaking through the capacity bottlenecks in IT development, consequently unlocking further profit growth opportunities for us.

Operator

operator
#49

Thank you. Due to time constraints, we have now concluded today's call. On behalf of the entire China Literature management team, I would like to thank you for your participation on today's earnings call. If you have further questions about China Literature, please feel free to contact us. Thank you, and goodbye. [Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]

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