China Literature Limited ($772)
Earnings Call Transcript · March 17, 2026
Earnings Call Speaker Segments
Operator
OperatorGood evening, ladies and gentlemen. Welcome to China Literature's 2025 Annual Results Conference Call. A copy of the annual results announcement can be found and downloaded from its Investor Relations website, https://ir.yuewen.com. [Operator Instructions] I would now like to hand the conference over to your host today, Ms. Maggie Zhou, Head of Capital Markets and Investor Relations at China Literature. Maggie, please go ahead.
Maggie Zhou
ExecutivesThank you, operator. Ladies and gentlemen, welcome to our 2025 annual results conference call. Joining us today on the call are Mr. Xiaonan Hou, our CEO; and Mr. [ Jacky Xu ], our VP of Finance. For today's call, Mr. Hou will discuss the company's strategies and business highlights, and Mr. Xu will go through the financials. We will then open the call for questions. Before we begin, I'd also like to remind you that management's comments during the call will include forward-looking statements that are based on our current expectations. All statements other than statements of future forecast during the conference call are forward-looking statements, which are subject to a number of risks and uncertainties and may not be realized in the future for various reasons. Information about general market conditions is coming from a variety of sources outside of the company. This presentation also contains some unaudited non-IFRS financial measures that should be considered in addition to but not as a substitute for the measures of the company's financial performance prepared in accordance with IFRS. Please take a minute to read the risk factors and non-IFRS measures discussion in China Official's 2025 annual results earnings release. I'll now turn the call over to our Chief Executive Officer, Mr. Xiaonan Hou.
Xiaonan Hou
ExecutivesThank you, Maggie. Good evening, everyone, and welcome to today's earnings call. Before we begin discussing the results, I would like to share some of our recent thoughts and plans at the strategic and operational levels. Over the past year, 2025, we all witnessed the profound impact of artificial intelligence. As 2026 begins, the content industry is accelerating further. With the release of new versions of multimodal large models, film quality AI content generation is rapidly becoming a reality. We believe that in the near future, the barriers to multimedia production will continue to fall, inviting more nontraditional creators into the field. IP once limited to text will be transformed faster and at lower cost into drama series and films, animation games and even immersive interactive experiences. As technology and efficiency stop being barriers, the value of high-quality content will rise to new heights. In the era of content abundance, the industry is shifting from a capacity competition to a value competition, where the question is not who produces more, but who tells the better story. This precisely encapsulates the core capability that China Literature has accumulated over two decades. We have the industry's deepest IP library, the most robust creator ecosystem that truly understands content and now with AI as our accelerator. These three strengths together are unlocking new value growth opportunities for premium IPs. We stand at the start of a new era and are already building momentum. Our guiding question in this transformation is clear. How can we leverage our unique advantages to fully empower the industry's best creators and together reach new frontiers of imagination ahead of the market. We have made numerous attempts and achieved remarkable progress. For example, in our AI animated drama business, we launched AI animated drama assistant, [Foreign Language] in the second half of 2025 to boost creator productivity. The tool spans narrative techniques and enriches visual expression with continuous iteration as the underlying technology advances. We also moved decisively into the production of AI animated dramas, helping bring numerous standout titles to market. Since the second half of 2025, we have released nearly 1,000 AI animated dramas, more than 100 surpassed 10 million views and 12 exceeded 100 million views. Moreover, revenue from AI animated dramas exceeded RMB 100 million in the second half of 2025. This is a validation of AI's large-scale commercialization within the IP industry. The rapid takeoff of our AI-animated drama business perfectly illustrates our 2025 strategy. On One track, we deepened our content ecosystem, built premium offerings and accelerated new business rollouts. On the other, we fully promoted AI iteration to improve IP development efficiency and build momentum for future breakthroughs. In 2026, we will continue on these two tracks, pushing harder for deeper technology and content integration. Next, I will provide a detailed review of our business performance in 2025. First, in IP incubation, our online reading premium content ecosystem continued to drive. In 2025, our platform attracted 400,000 new writers, over 800,000 new logos and added more than 42 billion characters, providing a steady pipeline of high-quality content. Top-tier creative output continued to strengthen. On our flagship Qidian reading app, the number of new titles averaging over 100,000 subscriptions per chapter grew 40% year-over-year. And for the first time, two blockbuster titles surpassed 300,000 subscriptions per chapter. Meanwhile, the number of post 2,000 writers earning over RMB 1 million annually jumped 150%. Our community has also become more robust. Works exceeding 100,000 collections increased by 80% and titles receiving more than 10,000 monthly tickets increased by 20%. In IP visualization, China Literature delivered positive results across traditional strengths such as film, drama series and animation with its IP dominating various major industry rankings in 2025. More importantly, we embraced new production models and technologies, leveraging our rich IP library to expand into emerging businesses like short dramas and AI animated dramas, achieving significant progress and laying the foundation for an IP plus AI creation ecosystem. In the premium drama series and film segment, several top-tier series adapted from our IPs premiere in 2025, such as A Record of a Mortal's Journey to Immortality [Foreign Language] Flourished Peony [Foreign Language] and I am Nobody [Foreign Language] all of which ranked #1 in platform popularity charts during their respective broadcast periods. According to Enlightent, 5 out of the top 10 long-form dramas by cumulative views across all platforms of 2025 were adapted from our IPs. Meanwhile, our self-produced premium series, The Narcotic Operation [Foreign Language] debuted on Tencent Video, reaching a popularity index above 28,000 and earning press from multiple mainstream media outlets. Earlier in 2026, we also released the drama series, The Richest Poor Guy [Foreign Language] and The Devil Between Us [Foreign Language], both of which earned strong critical reception and audience traction. In the animation segment, sequel series such as Battle Through the Heavens [Foreign Language] Stellar Transformations [Foreign Language] and Candle in the Tomb [Foreign Language] constantly ranked among the top titles on platform popularity charts. According to Enlightent, 9 out of the top 10 animation series by cumulative views across all platforms of 2025 were adapted from our IPs, reinforcing our clear leadership in animation. Notably, we are pleased to report breakthrough progress in the fast-growing short drama and AI animated drama business. In the short drama segment, we launched more than 120 short dramas in 2025, delivering strong results from our premium content strategy with frequent breakout hit. One representative title set a record with gross revenue exceeding RMB 80 million and ranked #4 on Enlightent's viewership charts in 2025 with more than 3.5 billion views. We have expanded beyond our strength in modern room into male-oriented genres, period and costume dramas and more building a diversified high-quality premium content matrix with long life cycles. The success of short dramas is rooted in China Literature's rich IP reserve, robust creator network and end-to-end IP development capabilities. We are also expanding our short drama footprint through strategic investments, further strengthening our advantage in premium content. In the AI animated drama segment, we launched four major initiatives to build a dedicated ecosystem. We opened our IP library, established a creator support fund, built out AIGC tools such as the AI-Animated Drama Assistant [Foreign Language] and provided full stack support across production, distribution and IP partnerships. This initiative fueled rapid growth of our AI animated drama business. As noted, since its official launch in the second half of 2025, revenue from AI animated drama series has surpassed RMB 100 million, showing strong momentum and substantial market potential. In IP commercialization and monetization, we achieved historic breakthroughs and accelerated our systematic build-out in 2025. GMV of the IP merchandise products business exceeded RMB 1.1 billion, more than double the figure of 2024. This was driven by four core engines, product, channel, operations and ecosystem. On the product front, our design capabilities and supply chain efficiency improved further, achieving industry-leading speed and quality. We expanded into new categories such as precious metals, vinyl plush toys, bags and accessories and introduced new sales mechanics such as Ichiban Kuji draws. On the channel front, we refined our self-operated e-commerce metrics comprising self-operated live streaming rooms plus flagship online stores plus mini programs and continue to expand off-line self-operated stores across 10 core cities nationwide. We also teamed with over 10,000 channel partners to reach users across early consumption scenarios. On the operation front, we run a series of online and offline campaigns around multiple top IPs to strengthen IP influence and fan engagement. On the ecosystem front, we advanced our IP plus consumer strategy, signing licensing partnerships with over 200 leading customer brands to embed our IP across diverse everyday scenarios. In the online game segment, we continue to license high-quality IPs to partners. Our flagship title, Douluo Continent: Soul Hunting World, [Foreign Language] generated RMB 300 million in its first month after launching in 2025. Several new games also secured publication licenses, including Battle Through the Heavens [Foreign Language], Douluo Continent [Foreign Language], and The Hidden Ones [Foreign Language] We look forward to strong player reception at release. Finally, I would like to share our new technology explorations and practices. In 2025, we embedded AI across our entire content production chain and built a suite of AI solutions spanning the full IP life cycle. In online literature, our writer assistant [Foreign Language] creation platform received a major upgrade with the integration of the Smart Pen Tongjian [Foreign Language] AI engine which can perform real-time in-depth analysis of tens of millions of words to support writers. The tool is now officially available industry-wide. Also, a few days ago, we rolled out writer cloud, an AI creative agent built on the popular open cloud framework inside our writer assistant tool. This further helps writers work faster and more creatively and it's the first tool of its kind in online literature sector during the current everyone raising shim trend. We will keep upgrading our writer tools to make writing smoother and more enjoyable. In IP adaptation, we launched the copyright assistant [Foreign Language] which deep mines China Literature's library of millions of words and accurately matches titles to meet downstream adoption needs, significantly accelerating the sourcing, screening and development of high-quality IP assets. In AI animated dramas, our AI animated drama assistant [Foreign Language] integrates with multiple leading domestic and international multimodal large models, supporting full workflow from text to visuals significantly improving adaptation efficiency and greatly lowering the barrier to animated drama production. For global expansion, AI translation has substantially extended the international reach of Chinese language works. By the end of 2025, more than 17,000 AI translated works were available on WebNovel with revenue up 39% year-over-year and contributing over 1/3 of the platform's total revenues, making AI translation a key driver of overseas growth. Looking ahead, we stand at the dawn of a new wave of transformation in the content industry with emerging business models and accelerating technology. This one timeless truth remains unchanged. High-quality content is and will always be the core. This is the foundation of China literature. We believe the synergy between IP and AI will continue to power the industry going forward. IP is the soul. AI is the engine. The role of technology is to maximize the impact of exceptional stories. We will embed AI across every key stage of creative assistance, premium production, IP development and global expansion from leading deployment into new formats such as AI animated dramas to systematic improvements in IP development efficiency and value creation. Our IP plus AI ecosystem will serve as a scalable engine that amplifies the content value and drive China Literature's sustainable long-term growth. This concludes my remarks. I will hand it over to Jacky to review the company's financial performance. Thank you.
Unknown Executive
ExecutivesThank you, Mr. Hou. Hello, everyone. In 2025, our total revenues were RMB 7.37 billion compared with RMB 8.12 billion in 2024. Let's take a look at our online business first. Online business revenues were RMB 4.05 billion compared with RMB 4.03 billion in 2024. Breaking down further, revenues from our self-owned platform products increased 0.9% year-over-year to RMB 3.56 billion, mainly driven by our focus on growing core product operations and continuous production of high-quality content. Revenues from our self-operated channels on Tencent products decreased 22.3% year-over-year to RMB 191 million, mainly driven by a decrease in advertising revenues associated with the continuous refinement of content distribution practices of Tencent channels and prioritization of distribution through company's core pay products. Revenues from third-party platforms increased 15.7% year-over-year to RMB 294 million, primarily due to expanded collaboration with third-party distribution partners. In terms of operating metrics, our total average MAUs were 137.8 million in 2025 compared with 166.6 million in 2024. Breaking down further, MAUs on our self-owned platform products remained stable on a year-over-year basis at 104.1 million compared with 103.8 million in 2024. MAUs from our self-operated channels on Tencent products were 33.7 million compared with 62.8 million in 2024, primarily due to our ongoing optimization of operational efficiency by concentrating more content distribution through our core pay-to-read products, which resulted in a decline in user acquisition through free-to-read channels. Average MPUs were 9 million compared with 9.1 million in 2024. This was mainly due to an increase in promotional activities during the year, which led to some low spending users being classified as free users over the period. Monthly ARPU was RMB 32.9 increased 2.8% year-over-year from RMB 32 in 2024, mainly due to a decline in the proportion of low spending users. Now turning to IP operations and other businesses. In 2025, revenues from IP operations and others were RMB 3.32 billion compared with RMB 4.09 billion in 2024. In this segment, revenues from IP operations decreased 20% year-over-year to RMB 3.19 billion. The decrease was primarily due to scheduling delays that led to fewer releases of drama series and film projects in 2025. Meanwhile, new businesses such as IP merchandise products, short dramas and AI animated dramas have been developing rapidly. In particular, the IP merchandise products business generated over RMB 1.1 billion in GMV in 2025, over twice RMB 500 million in 2024. And the company's AI-animated dramas business generated over RMB 100 million revenue in the second half of 2025. Revenues from the others category, mainly generated by sales of physical books increased 28.4% year-over-year to RMB 128 million. Now let's look at costs and expenses. In 2025, our cost of revenues decreased 5.5% year-over-year to RMB 4 billion, primarily due to lower production costs of drama series and films in line with the decrease in revenues from fewer releases during the year. As a result, our gross profit was RMB 3.4 billion compared with RMB 3.9 billion in 2024. Gross margin was 46.1% compared with 48.3% in 2024. Our selling and marketing expenses decreased 11.1% year-over-year to RMB 2 billion as a result of a decrease in marketing and promotional expenses associated with light release schedule, drama series and film projects. As a percentage of revenues, our selling and marketing expenses were 27.3% in 2025 compared with 27.8% in 2024. Our G&A expenses decreased 11.9% year-over-year to RMB 1 billion. As a percentage of revenues, our G&A expenses decreased 13.7% in 2025 compared with 14.1% in 2024. Our net other losses of RMB 1.2 billion in 2025 compared with net other losses of RMB 974 million in 2024. The net losses in 2025 were primarily due to a RMB 1.8 billion impairment loss of goodwill attributable to New Classics Media. However, it was partially offset by gains from certain investee companies. This impairment charge is noncash in nature and therefore, is not included in our non-IFRS financials. As a result of the above factors, our operating loss was RMB 805 million in 2025 compared with RMB 336 million operating loss in 2024. On a non-IFRS basis, operating profit was RMB 735 million compared with RMB 985 million operating profit in 2024. Our net loss to shareholders was RMB 776 million in 2025 compared with a loss of RMB 209 million in 2024. On a non-IFRS basis, our net profit to shareholders was RMB 859 million compared with a profit of RMB 1.1 billion in 2024. That concludes our financial review part. Let's move on to a Q&A session.
Operator
OperatorThank you for the presentation. Now we will start the Q&A session. [Operator Instructions]. The first question comes from Xueqing Zhang with CICC.
Xueqing Zhang
Analysts[Foreign Language] [Interpreted] I have two questions. My first question about short drama business. After three years of rapid growth in the short drama industry, how do you view the long-term opportunities in this industry? What's our current positioning and the strategy in the short drama ecosystem, which part of the value chain that the company plan to participate in, such as IP licensing, production, marketing and traffic acquisition or operating short drama platforms? And how should we think about the role of short drama in virtualizing and expanding China Literature's IP portfolio? My third question is about the overseas business. Could management share your overall strategy for international markets as well as any recent progress and targets that you can share with us?
Xiaonan Hou
Executives[Foreign Language] [Interpreted] Thank you for your question. I will take your questions. After three years of rapid growth, we have observed a clear trend towards premiumization in the short drama market and only high-quality content is likely to deliver strong returns, which closely aligns with our industry investments. We remain committed to producing high-quality short dramas by leveraging our strong creator ecosystem and rich IP library. We launched more than 120 outstanding short drama titles in 2025. And as of now, our short drama have accumulated over 50 billion total views across all platforms. We achieved many outstanding results in 2025. In 2025, our primary focus was on raising the hit rate of our short drama with the core objective of producing more high-quality short drama content. For example, our representative titles launch in 2025 recorded over 3.5 billion views across all platforms, generated a gross transaction volume of over RMB 80 million and ranked #4 on Enlightent's viewership trends in 2025. After that, several other breakout themes emerged. The male-oriented title ranked #1 on short drama platform for the first five days after release and in its first release on free short drama platform reached the top 3 in trending shows and top 2 among new releases, achieving over 1 billion views across all platforms. We also had multiple female-oriented titles with over 1 billion views each, entering the top 5 of the hot list on free platform. Overall, we have built a diversified high-quality premium content metric with long life cycles in 2025. And across all titles released in 2025, more than half were labeled as hit short drama by leading platform. These metrics collectively demonstrate our expertise in creating hit drama. From an industry chain perspective, we retain core control over short drama repining and commercialization, including paid advertising and traffic acquisition for subscription model as well as partnerships with great short drama platform. For production, we primarily adopt a co-production model that leverages resources across the industry ecosystem. This approach is designed to play to our core strength as a content company and to create high-quality short drama for audiences. Furthermore, the short drama business is an important part of China Literature's full IP industrial chain development compared to the long-form drama, this short quick model is inherently well suited to efficient visual adaptation of mid-tier IP. It also aligns with our vast library of online literature and our creator ecosystem. Overall in 2025, our short drama business has grown rapidly with a notable increase in take rate and a clear rise in profitability. In 2026, building upon our established methodology for creating key short drama, we will further deepen industry cooperation and enhance our production capacity. We plan to release more than 200 short dramas in 2026, and we believe the short drama business will deliver even more outstanding performance. Regard your question about overseas business, we also have made very great progress in 2025. We see several key requirements for building global IP, accelerating production capacity through AI, expanding the film chain overseas rollout and ensuring strong local creation and localized operations of IP. We accelerated the rapid growth in the global expansion of online novel through AI. Key highlights include that in 2025, we added over 10,000 AI translated titles, more than 4x the number in 2024. At the same time, the AI translated work now contributed over 1/3 of WebNovel's total revenue. Leveraging AI translation, we also made break growth in some smaller language markets besides those English markets with Latin America and Southeast Asia demonstrating particularly strong momentum last year. Our diverse IP offerings have continued to expand its global footprint across formats, including audiobooks, animation, film and drama series adaptation. For example, the animation adaptation of the Lord of Mysteries was released simultaneously in over 190 countries and regions in 2025 and opened with an IMDB rating of 9.3, becoming a new benchmark for Chinese IP overseas. Furthermore, it requires global industry collaboration for great story to grow into a world-class IP. We are working to build a global industrial ecosystem that covers the upstream and downstream of IP and thereby deepening international cooperation across the IP value chain. We have partnered with international players such as Disney, Netflix and Sony Pictures as well as leading regional partners in Japan, Southeast Asia and Latin America to roll out more than 1,000 published titles, over 2,000 comics and over 100 animation, film and drama series production overseas. With these initiatives, we are committed to leveraging the resources and expertise accumulated in China's IP industry chain to build a more open global IP ecosystem and to actively embrace the new opportunities brought by AI technology in order to accelerate business growth.
Operator
Operator[Operator Instructions] Your next question comes from [indiscernible] with CLSA.
Unknown Analyst
Analysts[Foreign Language] [Interpreted] Thanks for taking my questions which are related to AI animated drama business. So, firstly, what are the primary commercialization pathway at this stage? And what have you established a scalable business model for AI animated drama? And secondly, regarding the current industry landscape and the company's own resources and advantages, how are management thinking the short-term and mid- to long-term development and overall strategic priority of this segment? And finally, what is the positioning of AI animated drama in your overall broader IP life cycle strategy? For example, what are the key initiatives you will implement to further maximize the IP value on the platform?
Xiaonan Hou
Executives[Foreign Language] [Interpreted] Thank you for your question. Actually, the AI drama is a new content format that emerged in this industry last year. And we understand that it is a new form of integration between AI and animation content that is rapidly evolving in the digital content ecosystem. Breakthroughs in large model capabilities enable creators to adapt text content into animated content at lower cost with far greater speed and on a much larger scale. As AIGC technologies continue to advance, we expect the format to evolve from animation style drama to AI-animated drama with a broader range of genres and themes. Like live action short drama, the production of AI animated drama comprises three core stages: the IP and great development, AIGC content production and commercialization distribution. First, great development is a key strategic focus and one of our core strengths. We have a vast IP library and a vibrant creator ecosystem in the history. These are all important resources for developing our AI animated drama business and providing a solid creative foundation. In terms of AIGC content production, we have partnered with high-quality production capacity across the industry and made a strategic investment in leading AI animated drama producer [Foreign Language] to further bolster our output. Currently, overall industry production efficiency is relatively high and AI large model capabilities for animated dramas are evolving rapidly, leading to continuous improvement in production quality at the same cost levels. We will continue to upgrade our plans in step with industry trends and technological development. We also provide creators with the AI animated drama assistant [Foreign Language] meant to crucial that enables efficient one-stop animated drama creation. AI animated drama assistant has integrated multiple leading domestic and international image and video generation large models. It not only supplies creators with powerful tooling and matches the best model to each creative stage, but also delivers clear advantages in video content [indiscernible] and script development. We believe these advanced AI tools will effectively accelerate and amplify China Literature's IP value. In terms of commercialization, we are developing both paid and free AI animated drama offerings and have built strong partnerships with major short video platforms as well as mid and long video platforms. We believe the market demand for high-quality premium AI animated drama will grow rapidly in the future. And that is also our advantage. And therefore, our short-term focus for AI animated drama is to refine a repeatable playbook for creating blockbusters. We've already seen strong early traction. Since the second half of 2025, we have released nearly 1,000 AI animated dramas, more than 100 surpassed 10 million views and 12 exceeded 100 million views, setting a new industry benchmark for mega hits. Revenue from our AI animated drama business also exceeded RMB 100 million in the second half of 2025. Building on this momentum, in 2026, we will further focus on breakthroughs introducing premium and core titles for broader expansion.
Operator
OperatorYour next question comes from [indiscernible] with Guangfa.
Unknown Analyst
Analysts[Foreign Language] [Interpreted] I will translate the question myself. And given the solid performance of our IP derivative products, what's your development strategy for IP derivative business over the past year? And my second question is about looking ahead, what are the upcoming development plans? Could you also share details of the IP structure as well as signing and develop new signs for fashion IP.
Xiaonan Hou
Executives[Foreign Language] [Interpreted] Thank you for your question. We are very happy to see that our IP merchandise products business delivered very strong results in 2025 with GMV exceeding RMB 1.1 billion, more than double that of 2024. And this was driven by the business team's continuous breakthroughs across the whole value chain, including product design, production, channel and user operations. In terms of product design, thanks to improved design capabilities and supply chain efficiency, our IP merchandise products released in 2025 was more than 4x that of 2024. In terms of channels, our channels have achieved rapid and balanced growth. Our self-operated online mini program, live streaming room and flagship online stores all expanded quickly, and our own retail stores in major group shopping districts consistently ranked among the top sellers in their mall. In addition, we collaborated with over 10,000 online and offline distribution channels and our partnership with these channel partners are continuously deepening. In terms of categories, we continue to deepen our focus on soft accessory segments such as goods and collectible cards and released more products that have proven popular with our audience. The [indiscernible] developed together with [indiscernible] was launched in the second half of last year and was warmly embraced by the market, selling on several times on release. In addition, we introduced new concepts and themes such as the commemorative [indiscernible] products, cookie time, cookie draws, essential and bags, apparel and accessories. We also introduced more practical merchandise and co-branded IP products, all of which have been well received across our channels. In terms of IP, many IP have drawn strong market recognition, including The King's Avatar [Foreign Language] Lord of the Mysteries, [Foreign Language] The Hidden Ones [Foreign Language] Dao of the Bizarre Immortal [Foreign Language] The Fox Spirit Matchmaker [Foreign Language] Battle Through the Heavens [Foreign Language] and Joy of Life [Foreign Language]. Several leading IPs also launched visual product this year, and we look forward to the potential synergies across different IP formats. Beyond merchandising existing content IP into anime style derivatives, the team has made significant progress on trended toy IP, not only the first generation flexibles for we mentioned earlier. Follow-on releases for along with several other trend toy IP are expected to debut this year. Over the long term, we are optimistic on the growth potential of our IP merchandise business by leveraging years of content leadership and sharp insights into the merchandising market and its consumers. we aim to create homegrown IP merchandise blockbusters in China and accelerate our business growth trajectory.
Operator
OperatorYour next question comes from Jenny Yuan with UBS.
Yicheng Yuan
Analysts[Foreign Language] [Interpreted] I have two questions. So first of all, could you please provide an update on your cases pipeline for this year? And next, could you please also elaborate on the company's overall AI strategy and progress across various scenarios? And if any quantitative metrics you can share, would be highly appreciated.
Xiaonan Hou
Executives[Foreign Language] [Interpreted] I will invite [ Mr. Tao ] to answer your question about [ MCM ], and I will further invite [ Mr. Huang ] to answer your question about AI. And regarding your question about MCM, MCM is expected to broadcast six to eight drama series this year. Among them, The Richest Poor Guy [Foreign Language] and The Devil Between Us [Foreign Language] in February and delivered outstanding results. The Richest Poor Guy reached a popularity index above 25,000 during broadcasting period and topped several authorated rankings, including #1 for online drama popularity chart on [indiscernible] platform and #1 for full episode viewership on the Wintep platform. The Devil Between Us rose to #1 on [indiscernible] top 10 [indiscernible] and consistently led [indiscernible] ranking as well as [indiscernible] online drama. Beyond that, we expect to further release more drama series this year, such as The Princess [Foreign Language] [indiscernible] in addition, drama series, including Joy of Life 3, [indiscernible] My Heroic Husband 2, the Guardians of the Dafeng [Foreign Language] The Sole Heir of the General's Family and [ Honorable Man ] going to ride the win all the space evident [indiscernible] are also progressing steadily are also expected to be released this year.
Unknown Executive
Executives[Foreign Language] [Interpreted] I'll take your question about the AI. As a content company, we actively embrace AI technology to empower China leverages entire content ecosystem. We have purposely developing and deploying AI across a variety of scenarios and including the creation and AI visualization, AI translation and also the thought digging and have made very solid progress. First, I will introduce our writer assistant. We have comprehensively upgraded the writer assistant, integrating the AI capabilities of smart content to enable deep understanding of [indiscernible]. This can analyze long literary work in real time and support scenarios like deep recall, slot summarization, character relationship mapping and foreshadowing detection. Writer Assistant is now open to online over writers industry-wide. And there are some data to share. Since the new version launched, the smart content DAUs have more than doubled and average daily token consumption has risen by over 90%. And we observed that the also AI interaction frequency has increased by more than 100% and also the writer assistance DAU is more than doubled year-on-year. Recently, we integrated the [ cloud ] AI agent, the [indiscernible] pick off the internal data, acting like a personal QQ style assistant, it helps collect trending topics, evaluate and analyze with all data processed locally for security and efficiency. We will continue rapid iteration and plan to add features such as cross-platform same genre analysis, reader preference insights and AI-generated chapter illustration to further enhance the offering. Besides the writer assistant, I will highlight the other tool, the AI-Animated Drama Assistant [Foreign Language] AI-Animated Drama Assistant is the industry's first one of creation platform developed by us for adapting online models into AI-animated dramas. It provides full process support for AI animated drama creation from novel adaptation and visual style to asset production on One platform. Benefiting from our vertical expertise in online literature, our AI animated drama assistant has clear advantages in content understanding and in the efficiency of lighting and adaptation. Since its launch -- initial launch in October last year, over 100 AI animated drama studios have paid to use the AI animated drama assistant and generated over 1 million views. We have another assistant, it's a copyright assistant [Foreign Language]. It focuses on providing precise title selection and content understanding for IP adapters. It can quickly match millions of work in China Literature IP library with downstream adaptation needs and further activate the development potential of our IP assets. Internally, we have observed that in IP retrieval and value assessment, the copyright assistant is tens of times more efficient than the traditional manual method. And more importantly, it enables AI to rapidly interpret and uncover adaptation value of content in IP library that are too large for humans to fully accept today. Therefore, the copyright assistance delivers substantial business value, both in improving efficiency of existing assets and in expanding new opportunities. Certainly, our AI transformation capability we highlighted before when talking about the overseas business has continued to drive our overseas expansion. By leveraging AI, we efficiently converted content into multiple languages and has accelerated the globalization of our online models, significantly broadened our multilingual user base and help nurture a healthier overseas creator ecosystem. Overall, we are very optimistic that AI can boost the efficiency of production capacity across various other content formats and that it can closely complement our creative strength and story to drive sustained business growth and monetization of China Literature. Thank you.
Operator
OperatorThank you. I will now hand the call back to Maggie Zhou.
Maggie Zhou
ExecutivesThank you. Due to the time constraints, we'll now have to conclude today's call. On behalf of the entire China Literature management team, I would like to thank you for your participation on today's conference call. If you have further questions about China Literature, please feel free to contact us. Thank you, and goodbye.
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