Flowers Foods, Inc. (FLO) Earnings Call Transcript & Summary

February 11, 2022

New York Stock Exchange US Consumer Staples Food Products earnings 29 min

Earnings Call Speaker Segments

J. Rieck

executive
#1

Good day, everyone, and thanks for joining us as we go over Flowers Foods' results for the fourth quarter and the full year 2021. I'm J.T. Rieck, Senior Vice President of Finance and Investor Relations. Just a reminder: our fourth quarter and full year 2021 results came out on February 10, 2022. You can find the earnings release and the related slide presentation, together with the transcript of these remarks from our CEO and CFO, in the investors section of flowersfoods.com. Additional details are posted there as well, in the investors section of our website. Before we begin, please keep in mind that what is presented here may contain forward-looking statements regarding the company's performance. While we believe such statements are reasonable, risks and uncertainties could cause actual results to differ materially; beyond what you hear in these remarks, important factors concerning Flowers Foods' business are fully detailed in our SEC filings. Speaking today are Ryals McMullian, President and CEO, and Steve Kinsey, our CFO. Ryals, I'll turn it over to you.

A. McMullian

executive
#2

Thank you, J.T. It's a real pleasure to have everyone join us for this fourth quarter call. I feel a great deal of pride in what we achieved last year, given an environment that was both demanding and fast-changing. Going into the year, conditions were unlike anything we had seen, with inflation, shortages in supply, labor difficulties and demand that kept shifting as the pandemic altered how people live and work — sparking new shopping and eating patterns that are still evolving. Despite that uncertainty, our team met the moment and turned in another solid financial result. We came in above the guidance we set initially for 2021, and across every metric — sales, EBITDA and EPS growth — we stayed ahead of our long-term financial targets using 2019 as the base year. It's worth highlighting that, once you set aside the extra week in the prior year, we got past tough comps and grew sales both in the fourth quarter and for the full year. Our leading brands kept picking up market share, fueled by spending on innovation and marketing. With those results behind us, we head into 2022 with confidence. To counter costs in the fourth quarter that came in higher than expected, we put through a company-wide price increase in January, and that — together with continued growth from our leading brands — is producing strong results early in 2022. Let me now turn to our 4 strategic priorities, beginning with our team. 2021 was an exceptional year that tested all of us, and I'm thankful to our Flowers team, especially our frontline workers, for everything they gave. Labor scarcity along with quarantines tied to COVID-19 outbreaks and exposures led to staffing shortages, which made production hard at times. Throughout it all, our Flowers team came together to get past those headwinds, placing our category-leading products on shelves to satisfy consumer demand. There's no way to thank our team enough for that effort, but to honor their dedication and hard work, we paid out $5.2 million in appreciation bonuses to our frontline workers during the fourth quarter. One of the biggest lessons from the pandemic has been how well we can adapt to remote working. Outside our bakeries, we took advantage of this new virtual work setting, leveraging it to widen the talent pool we recruit from. That flexibility has let us add talent from all across the country to an already strong team, which matters a great deal given the extra capabilities our digital transformation demands. Our second strategic priority is a focus on our brands. Before the pandemic, we shifted to become a company more centered on brands, and our leading brands keep performing very well. Household penetration rose substantially over the last 2 years. Importantly, we have retained many of those new customers and further grew penetration of our leading brands in 2021. Since 2019, our household penetration is up 300 basis points, with Nature's Own up 460 basis points, Dave's Killer Bread up 350 basis points and Canyon Bakehouse up 70 basis points. Consumers are also buying our products more often, with repeat rates up 270 basis points since 2019. These better metrics are fueling gains in sales and market share. Nature's Own, Dave's Killer Bread and Canyon Bakehouse each increased 2021 tracked channel sales — by 0.3%, 11% and 16%, respectively — even with the tough comparisons from the year before. Together, those leading brands also picked up 60 basis points of market share. Innovation has been a major growth engine for our top brands, so we're investing substantially to keep that momentum going by launching new products. Offerings like Nature's Own Perfectly Crafted flatbreads and Dave's Killer Bread and Nature's Own Perfectly Crafted rye filled segments where we previously had no presence. On earlier calls I've discussed our new agile innovation group, whose job is to speed up development of genuinely innovative new products outside our core categories. I want to call out the first product we've commercialized from that effort, our DKB snack bars. Available in 3 flavors, the bars deliver the same Killer taste, texture and nutrition that DKB fans have come to love, with the convenience of a grab-and-go product. They also provide access to the direct-to-consumer channel, which many of our products lack. You can see a representation of these bars in the slide deck. DKB's brand strength lets it stretch into different categories in ways other brands cannot. When our loyal DKB consumers — affectionately known as breadheads — voiced a wish for DKB products beyond loaf bread, we launched bagels, English muffins and burger buns, and all of them have seen strong demand. That success gave us confidence to take the product line beyond bread. The snack bars are being tested in several markets and have delivered strong initial results that are beating our own expectations. We're excited about the promise of these new products and the potential for further developments from our agile innovation group. Our pipeline is full, and we intend to bring more innovation to market later this year. Margins are our third strategic priority, an area of particular importance amid this period of rising inflation. Earnings declined in 2021 partly because of ongoing labor challenges and inflationary pressures. Fourth quarter margins in particular came under pressure as we moved to higher-priced hedges and our pricing actions trailed cost increases. Still, we have plans to offset these pressures through a mix of internal efficiencies; price increases; and steps to improve our hiring process and working conditions, especially in the bakeries. In 2020 and 2021, our portfolio optimization programs saved $60 million in total. For 2022, we've begun additional cost savings measures mainly across operational efficiencies and procurement. We expect these programs to deliver an incremental $25 million to $35 million in savings for the year. Our digital transformation initiative is a vital driver of better data and efficiencies. When we launched this initiative, I highlighted some of the digital domains we were initially focusing on. Those domains included bakery of the future, e-commerce and autonomous planning. The bakery of the future domain, along with its many advantages, should deliver new business metrics and real-time performance management, and it will automate repetitive processes. Those changes, we believe, will turn into meaningful benefits like less scrap and lower labor expenses, product quality that is even more consistent and, in the end, a lower production cost per hour; pilots are already underway at several bakeries, and we expect to roll this program out to half of our bakeries by the end of the year. The e-commerce domain, we expect, will sharpen digital content and build new partnerships that extend the reach of our products. Our ultimate goal is to lead the category by driving sales at traditional retailers' websites, online retailers and last-mile delivery partners. Autonomous planning aims to digitally link the various pieces of our supply chain, which lets us predict consumer demand more accurately and carry that insight from point of sale through the supply chain so the right raw materials are on site at the right time. The right products get produced at the right bakery every day, and deliveries are optimized for high on-shelf availability and customer service.

A. McMullian

executive
#3

We expect these digital areas, along with others, to generate higher sales and efficiencies, which should let us hit or surpass our long-term financial goals. And naturally, the upgrade of our ERP system underlies all of these digital efforts; the design phase is finished and we've entered the build phase. This upgraded system is going to provide improved data, automate processes, and help us become a company that's more digitally agile, able to use data and technology to further enhance efficiencies, operations and service. We've also discussed how focused we are on operational improvement, especially at bakeries that are underperforming, Navy Yard among them. The dramatic progress we've achieved on this front pleases me, and while additional improvements are still needed, I'm confident those results will keep getting better. When internal efforts can't offset inflation, as is the case in the present environment, we also resort to raising prices. The current cycle's first price increase occurred in July of 2021; however, as hedges rolled into higher prices during the fourth quarter, the inflationary impact rose more quickly than anticipated. To counter that cost pressure, we put a second price increase in place in January of this year. Input costs were volatile when we brought that proposed pricing to market, and since that time, our inflation expectations for 2022 have risen. Our early look at results in 2022 thus far indicates this price increase is offsetting a good deal of the present inflationary pressure, though additional pricing actions could be justified in certain categories. We'll keep monitoring results closely and take whatever further actions are needed. Smart M&A is our fourth priority; we keep watching the deal market, and it remains active. Valuations are elevated, but our steady free cash flow and strong balance sheet leave us well positioned to act when we have financial, commercial and operational conviction. And as always, we'll stay disciplined in our approach. Now I'll hand things to Steve to go through the quarter's details; then I'll return a bit later to talk about our outlook for the current business environment. Steve?

R. Kinsey

executive
#4

Thanks, Ryals, and good morning to everyone. I want to second what you said about our amazing team and offer my heartfelt appreciation for all their exceptional work. Just to remind everyone: 2021 had 52 weeks, which is 1 fewer than 2020, and that additional week landed in the fourth quarter. In 2020, the extra week contributed roughly 1.7% to the top line and $0.02 per share. Because the pandemic has distorted year-over-year comparisons, in certain cases we'll also show how results stack up against pre-pandemic figures from the fourth quarter of 2019. As Ryals noted, we're extremely happy with how 2021 turned out. During the fourth quarter, total sales fell 3.9% versus the same period a year earlier, yet climbed 3.8% once the 2020 extra week is excluded and 7.2% against the fourth quarter of 2019. Better price/mix fueled the adjusted year-over-year gain, which came in at 6.2% and leaned more toward price than mix. The main drivers were price hikes aimed at offsetting inflationary pressure and growth in our higher-margin branded retail products. Partly countering that sales gain was a 2.4% drop in volume, largely caused by weakness in our retail business, especially store-branded retail. Now turning to sales by channel. Branded retail sales dropped $26.9 million versus the prior year, or 4%, landing at $649.9 million. That decline came mainly from volume losses tied to the extra week in the year-ago period and softening at-home food consumption, partly offset by favorable price/mix and better promotional efficiency. Even with those tough prior year comparisons, Flowers fresh packaged bread picked up 10 basis points of market share in tracked channels. If you set aside the extra week in the prior year period, Nature's Own sales grew 4%, while Dave's Killer Bread and Canyon Bakehouse each climbed 15%. Measured against the fourth quarter of 2019, branded retail sales were up 17.9%, as our leading brands kept gaining from pandemic-driven demand increases and our efforts to fuel additional growth. Store branded retail sales fell $20 million year-over-year, or 14.6%, to $116.8 million, as shoppers kept showing a preference for more differentiated branded products. The store branded category overall shed 120 basis points of market share in the fourth quarter versus the prior year period, slipping to 18.8%, a decline that has now persisted for 7 years. Versus the 2019 fourth quarter, Flowers store branded sales were down 17%. Nonretail and other sales grew $7.4 million year-over-year, or 3.5%, to $216.8 million, as we lapped pandemic-induced declines from the prior year period. Results got a boost from improved price/mix, partly offset by lower volume stemming from the extra week in the prior year period. Nonretail and other sales overall stayed below pre-pandemic levels, with sales down 4% compared to the 2019 fourth quarter. But as nonretail sales keep recovering, that segment is returning with better margins thanks to the steps we've taken to boost profitability across the business overall. In the fourth quarter, gross margin as a percentage of sales, excluding depreciation and amortization, fell 110 basis points to 47.9%. The gross margin comparisons took a hit from lower sales along with higher costs for ingredients and packaging, partly offset by reduced incentive compensation expense and fewer outside purchases. Selling, distribution and administrative expenses rose 110 basis points as a percentage of sales in the fourth quarter. If you exclude the items affecting comparability detailed in the press release, adjusted SD&A expenses were up 100 basis points to 38.9%. Results were mainly affected by a $3.9 million prior year reimbursement for indirect losses tied to receiving inferior ingredients, as well as higher labor, logistics and marketing costs. GAAP diluted EPS for the quarter came in at $0.18 per share versus $0.26 in the prior year period. Excluding the items affecting comparability detailed in the release, adjusted diluted EPS for the quarter was $0.20 per share, a decline of $0.08 from the prior year period. The extra week in the prior year had an impact of $0.02 per share. Moving now to our balance sheet, liquidity and cash flow. For fiscal 2021, cash flow from operating activities declined by $109.9 million to $344.6 million, mainly because of lower adjusted earnings and heavier working capital usage. Capital expenditures grew $38 million to $136 million, mainly because of digital investments and additions to production capacity. Dividends paid rose $8.6 million to $175.9 million. In addition, to further optimize our distribution network, we bought a portfolio of leased facilities for $64.7 million, which also affected cash flow from investing activities. Our financial position stayed strong. At year-end, net debt-to-trailing 12-month adjusted EBITDA was approximately 1.4x versus 1.1x at the close of the third quarter. At year-end, we held roughly $186 million in cash and cash equivalents and had about $686 million of remaining availability on our credit facilities. Turning to our adjusted outlook for 2022. We forecast sales rising 7.6% to 8.4% versus 2021, which at the midpoint implies a 4.3% compounded annual growth rate off the 2019 base. Our guidance range for adjusted EPS is $1.25 to $1.35 per share, which at the midpoint implies 4.8% growth versus the prior year and a 10.6% compound annual growth rate off of the 2019 base. This guidance exceeds our long-term financial targets of 1% to 2% sales growth and 7% to 9% EPS growth off the 2019 base. Regarding earnings cadence. While our January pricing initiatives will affect the full year, the benefits of many of our growth and efficiency initiatives are expected to land in the back half of 2022. Some of the factors we considered when setting guidance — including inflationary pressures, our ability to take additional pricing and the resulting demand elasticity. Variations among these factors could push our actual results to the top and bottom of the ranges provided. Like we told you last year, inflation is considerably greater in 2022. All told, we anticipate cost increases in the high single digits. Commodity prices — flour, fats and oils among them — along with packaging have climbed substantially. And we are making every effort to counterbalance those elevated costs. Through our hedging strategy, under which we try to secure commodity prices 6 to 12 months ahead, we gain visibility into inflation down the road. Roughly 70% of our key raw materials are covered for 2022; to date, we have succeeded in securing the higher prices needed to counterbalance inflation, with a certain lagging effect during the fourth quarter. We stay optimistic that, together with our internal measures, we ought to be able to lessen the effect of elevated costs in 2022. As you know, we began a robust digital transformation in 2021. Ryals spoke about the investment we are making in our digital transformation initiatives and the benefit we anticipate from them. It's worth noting that the biggest share of that initiative involves upgrading our ERP system to S/4HANA. Now that the planning and design phases are finished, we have solid visibility into the overall size and expected financial magnitude of the investment. We anticipate that the total cash investment for the design and implementation of our ERP program from 2021 through 2026 will come to approximately $275 million, with approximately 40% of that capitalized. In fiscal 2021, ERP spending came to about $47 million, with approximately $22 million of it capitalized. For fiscal 2022, we anticipate roughly $85 million to $95 million in ERP-related project costs. We expect to capitalize roughly $65 million to $75 million of that amount. As we have said previously, our digital strategy initiative is meant to transform the way we run our business. And we expect these investments to generate sustained efficiencies that let us meet or exceed our long-term financial targets. Thank you. And now I will hand it back to Ryals.

A. McMullian

executive
#5

Thanks, Steve. As you just heard, even with an inflationary outlook and the possibility of demand elasticity, we're entering 2022 with confidence. When '21 began, we pointed to 3 factors to watch: how much demand would revert, cost inflation and whether we could offset it, and shifts in the promotional environment. Later in the year, when inflation sped up, we added 1 more factor — demand elasticity — which matters especially as we go into 2022. The pandemic caused a major change in our mix, pushing up demand for branded retail products while cutting nonretail sales and speeding up the long-standing drop in private label. The change in our product mix gave margins a substantial boost, and it demonstrated the benefits of the brand-focused portfolio approach we had begun implementing prior to the outbreak of the pandemic. During the latter half of 2021, we started noticing encouraging signals in foodservice—that segment has recovered from its weakest point as diners go out more frequently—yet we've likewise been delighted by the durability of our branded retail revenue, which accounted for 60% of sales before the pandemic, rose to 66% in 2020, and held steady at 66% in 2021. A portion of that momentum stems from people preparing more meals at home since a large number of employees are still working remotely, though we believe some of it also reflects how strong our brands are and shoppers' appetite for the distinctive qualities and superior nature of these items. Private label continues to give up ground, as buyers show they favor products that stand apart and will pay extra for what they regard as superior worth. As Steve mentioned, despite inflation climbing, private label's portion of the category continued to shrink during the fourth quarter, dropping 120 basis points versus the same period a year earlier. Inflation is the second factor on our radar. It began accelerating as we moved into 2021 and grew more pronounced across the year. We acted to counter it through our usual hedging program, internal efficiency gains, and a price increase we put in place last July. Those efforts paid off, but with many of our older hedges expiring in the fourth quarter and being replaced at higher prices, they could not fully offset the elevated costs. So we raised prices a second time, effective in January, and we expect that move, along with our other actions, to ease inflationary pressure in 2022. To build on what I said at the start, if price pressures climb even more, we're prepared to do more to counter them. The third element that shaped '21 was how promotions played out. Competition is a constant in our markets, yet we haven't seen anything major shift there. On the whole, competitors have stayed sensible, since heavy, broad discounting offers little upside when costs are rising and supply is constrained. Demand elasticity is the last item on our radar. We noted last quarter that how '22 unfolds will hinge largely on how much inflation shoppers can absorb, because nearly every category of household outlay is climbing. Up to now, we haven't observed any significant demand pullback stemming from our 2 price hikes, and other consumer goods companies are reporting much the same thing. Early signals in the current year show units holding up nicely, while our trade promotion rate stays low. Some research I've come across indicates that as prices climb, consumers are starting to hunt for value, yet thus far that pattern has shown up less in the bread category. In fact, the bulk of category weakness has been limited to cheaper, less-differentiated products. Products such as Nature's Own Perfectly Crafted, Dave's Killer Bread, and Canyon—our premium lines—continue to post gains in both dollars and units, and that mix gives us confidence that 2022 may turn out to be another very strong year. Even so, if consumers begin trading down to lower-priced options, we could see some near-term margin pressure until the current inflationary environment moderates. Looking ahead to '22, we are focused on steady improvement, with attention centered on our four strategic priorities: our team, our brands, margins and M&A. I have said before that I believe we have the best team in the industry, and we are working to strengthen it further and make our workplace the best it can be. Our brands are stronger than ever, and we are directing investment behind them so they keep growing. In our view, the power of the brand goes a long way toward explaining why demand elasticity has stayed modest despite price increases. We are putting money into the margin profile we aim to have in the future, and our digital transformation effort is the most obvious illustration. Think of our digital strategy as a vital enabler of the strategic priorities we hold more broadly. Doing digital well will strengthen our brand efforts, pull us closer still to the consumer, lift operational efficiencies, and deliver better-quality real-time insights to the team, which in turn allows faster, improved business decisions. Our belief is that investment made in the near term will yield margin gains that last. Finally, we plan to bolster the existing business by means of M&A, reinforcing a brand lineup and growth profile that are already strong. Before we finish, I'd like to give a little more detail about what's baked into the range we've guided to. As I mentioned earlier, our 2022 outlook points to another solid year for Flowers, particularly if we land at the high end. A lot of factors shaped that guidance, but two will be the biggest drivers this year. Number one is demand elasticity, and number two is the timing of our efficiency initiatives. As we've noted, our early read suggests shoppers are absorbing the price hikes without much pushback, though we'll need to get further into the year before the picture becomes clearer. Also, our portfolio optimization work has paid off nicely, generating $60 million in savings over the past two years, and that gives me confidence in our ability to unlock further value. That said, should the timing of those initiatives move, it could influence this year's overall results. So, in a scenario where consumers trade down to cheaper products and our savings efforts slip in timing, results might land near the bottom of the range; conversely, if demand for our premium brands remains robust and the savings come through on schedule, that would help drive results toward the top of the range. At the end of the day, our focus is on the things we can control—putting money behind our leading brands, keeping expenses in check, developing fresh capabilities, nurturing our culture, and honoring our team; to wrap up. Our 2021 results make me deeply proud, and I'm hopeful about the steps we've put in motion to secure wins in 2022 and afterward. That concludes our prepared comments.

Jim Salera

analyst
#6

This is Jim Salera, filling in for Ben. I'd like to ask a bit about inflation as we head into the new year. First off, regarding the January 2022 price increase, how long do you expect it will take before it's fully implemented? And then perhaps you could speak a little about what cadence to expect for inflation over the year.

A. McMullian

executive
#7

Sure. Thanks for the question. Well, the January price increases are, to a great extent — there are a few small components of it that are simply a result of contracts rotating over. But the bulk of the pricing — the January price increases are already in for the year.

Jim Salera

analyst
#8

Also, could you perhaps share some thoughts on what you're expecting regarding inflation as this year unfolds?

R. Kinsey

executive
#9

Absolutely. I mean, looking at the broader inflationary picture, clearly we had that baked into Q4; so during 2022 — I mean, right, 2022, like we mentioned, our expectation is that it ramps up across the year and then, clearly, the Q4 comps. Although inflation isn't here yet, we will ease back somewhat. So a ramp is what you should see, and then Q2 and Q3 would likely carry the highest cost, followed by a slight pullback in Q4.

Jim Salera

analyst
#10

All right, and let me slip in one final question if I may; about freight, do you have any hedging in place for freight expense? Or can you see anything about where freight prices are headed as we go into 2022?

R. Kinsey

executive
#11

There are two points regarding freight. First, as you may remember, transportation represents our largest cost around the DSD network. We refer to it as a closed-loop network. We have 3 main haulers moving product from the bakeries into the warehouses; those agreements tend to be set a couple of years ahead of time. Even so, we are experiencing higher costs on those too; and then, when it comes to open market transactions in our Warehouse business, we must go to the market periodically for product delivery there, but none of that is hedged by us. So we attempt to purchase forward to the greatest extent possible. Still, the reality is that, like most companies, we will be in the current market situation as far as 3PL is concerned.

Donald Innocent-Ike

analyst
#12

This is Donald speaking in place of Bill. I'd like to ask about whatever color you can give regarding your Foodservice business compared with 2019 levels? Also, when it comes to current inflation on the cost side, what portion would you put down to labor? And do you think there's a point in time when that might plateau?

A. McMullian

executive
#13

Sure. As you observed, the Foodservice business did see some recovery during the fourth quarter, and we witnessed that across the second half of last year; it remains under 2019 levels, though some recovery has occurred. As you're aware, we've done considerable work on our Foodservice business to enhance its profitability as it comes back, since obviously we've anticipated at least some degree of reversion as we hopefully begin to move out of this pandemic situation; but it still sits below 2019 levels. And on the other side, our Branded Retail business keeps holding up really, really well given the ongoing at-home eating trends, our investments in our premium brands, et cetera, have all assisted that business in maintaining its place within the mix. Would you like to take the question?

R. Kinsey

executive
#14

Yes. On your question about labor inflation, I think we're really no different from other companies. As you know, the labor market is really tight, so throughout the year we're expecting labor inflation of mid to below to mid-single digits, depending on which market you're in.

Rob Dickerson

analyst
#15

Great. Just a few questions, actually. For the first one — I apologize, I missed roughly the opening minute of this call, so forgive me if this was already addressed. Regarding the gross margin and EPS potential cadence for the year — I know the prepared remarks only really cover the first half versus the back half, with some moving pieces obviously in the back half. But given what Q4 showed, should the market be expecting, say, a similar year-over-year gross margin playing out in Q1 despite higher pricing? And on earnings, are we basically implying flattish in Q1? Whatever you're able to share would be great.

R. Kinsey

executive
#16

Yes. Sure, Rob. Obviously, we don't provide guidance specifically on gross margin, and certainly not on a quarterly basis. That said, overall we do expect some pressure on the gross margin line. So on a year-over-year basis it should be down by the time we reach the full year. On cadence, our inflationary costs will obviously build as the year progresses. And given the Q4 experience, we'll see some of that pull back, so to speak; then Ryals touched briefly on pricing. You may not have caught those comments, but our January price increases are pretty much in. And then we anticipate additional pricing coming in certain categories or certain distribution segments. So that will build through the first half too; and then depending on the inflationary — what actually happens with the inflationary environment, because while we do have hedges on and we said we're about 70% covered for the year, we obviously still have some open coverage in the back half. So there's potential that things don't moderate somewhat. We would need to revisit some pricing initiatives as well. But we expect, just like we said in the release, that the cadence will build. A lot of our savings initiatives begin to come in Q3. So we do anticipate a build from that perspective and with regard to overall margin for the year.

Rob Dickerson

analyst
#17

All right, that's great. That helped a lot. And then, oversimplifying things again — this is probably for you, Steve — and then I've got one for Ryals. Just regarding the full-year top-line guidance, I'm guessing what we're seeing is that perhaps pricing accounts for all of it, and volumes maybe, as you've sort of suggested, could be down low single digit. I'm basically inferring this from the amount of pricing still present in Q4, plus what we can already observe in the January data set on the track side. So just any perspective at all on that rate of pricing as things stand now, excluding any further pricing? It sounds like you're referring to something in the high single-digit-ish area. Is that a fair read?

R. Kinsey

executive
#18

Yes. If you look at the tracked channel data, well, we're still seeing a bit of positive mix. So that's contributing as well. But clearly, like in Q4, pricing is a major factor behind it. So my expectation is that you'd see that through the majority of the year.

Rob Dickerson

analyst
#19

All right, that's reasonable.

A. McMullian

executive
#20

Rob, let me build on that point a bit. So far, we're quite optimistic about elasticities. If you check the syndicated data — this comes from IRI for period one, which is basically January of this year, and it would have come after the big price increase in January — we're up 15.3% in dollars, yet we're also up 5.3% in units, and both of those are ahead of the category. So the key takeaway is that the early returns on the price increase are holding. And those — especially for branded retail, those volumes holding up are pretty encouraging. That gives us confidence as we head into the year; we'll need to keep watching it and see what the consumer does, how much they can absorb. But the early returns look promising.

Rob Dickerson

analyst
#21

Yeah, I believe your volumes actually rose versus the prior year and sequentially against December, even with that price increase. So that is — that's an encouraging signal. So there's still plenty left to unfold. All right. Great. And then, Ryals, just for you — bakeries of the future, correct? You've discussed this for a while now. Based on what you said in your prepared remarks, it sounds like you'll have quite a few pilots in the market throughout many of your bakeries by the close of this year.

A. McMullian

executive
#22

Yes.

Rob Dickerson

analyst
#23

The savings that you're referring to, sort of, up to now, and then through '22, doesn't appear to be really dependent on bakery of the future; but clearly, bakery of the future would deliver, I'd imagine, some substantial savings in the out year. So is that something that sort of begins to sort of enter your network this year and that's sort of more of a '23 and beyond optimization, upside potential piece? Anything at all you can share there?

A. McMullian

executive
#24

Yes. No, precisely. I mean, we do begin — we do anticipate beginning to see benefits from bakery of the future this year. And as you saw in the prepared remarks, we'll have it rolled out to half of the bakeries this year following the 3 or 4 pilots that we've completed over the last several months. So we do anticipate the cadence of savings to start this year, but we also anticipate, as you suggest, that, that will ramp up in '23 and '24.

Mitchell Pinheiro

analyst
#25

I just wanted to follow up on the bakery of the future. First, how disruptive is converting a bakery — going from the current setup to bakery of the future mode? What does that actually involve? Are we just relocating some servers and putting more computer screens out there? Or does it mean shutting down lines and that sort of thing? Could you speak to that a bit?

A. McMullian

executive
#26

Yes, absolutely. From an operational perspective, it isn't disruptive. We don't have to shut anything down; at this point it's largely data-driven type work. Obviously, we're doing some automation work, robotics and that kind of thing, which is a somewhat different story. As you know, we did that at Navy Yard. But for us, the pure initial step to bakery of the future centers mostly on data — better data, more real-time data, driving out inefficiencies, lowering scrap costs, et cetera; so operationally, Mitch, it's hardly disruptive at all. Where it is somewhat disruptive is that it requires us to change the mindset of the bakeries, and that does take a little time. These folks have operated a certain way for a very long time, and you bring in all this fancy digital equipment and try to sell them on the improvement prospects it can offer. And educating them on how it can benefit them, make their daily lives easier and improve bakery performance takes a little time. So really, it's as much a change management exercise as anything else. But so far, we've been very pleased with how receptive the bakeries have been.

Mitchell Pinheiro

analyst
#27

And how does that fit together with the new ERP program? I mean, I've never gone out shopping for an ERP program myself, but I was kind of taken aback to see $275 million in cost across 5 — over 5 years. Like where — where does that money actually go? Is it basically all software costs plus a small amount of hardware? I mean, what — that's a large figure, or maybe, is it not a large figure?

R. Kinsey

executive
#28

Yes. I mean, when you look at these large projects and you can look sort of across the — sort of our peer set too, I mean, these aren't inexpensive projects, so to speak. As we stated in the release, roughly 40%, 50% of the costs are going to be capitalized. And the remainder will be the expense of mainly implementing and rolling out the project itself. But when you look at the ERP itself, much of that is driven by technology and will serve as sort of a foundation or an enabler for bakery of the future. Most of the cost that runs through ERP is not necessarily through sort of the digital work around bakery of the future. But yes — but to your point, the — it's not a minor cash flow item. And a big portion of the ERP costs, from a capital standpoint, will come this year. So you should — you'll start to see that taper off somewhat over the next 4 years or so.

Mitchell Pinheiro

analyst
#29

All right, and then when you revisit a few of those balance sheet figures — say, fixed asset turns and similar metrics — they'd been fairly flat. And I was somewhat anticipating that as we move through bakery of the future and as you adjust capacity and so on, will we see — I mean, will we see improved fixed asset turns down the road? I mean, I understand that baking is a regional operation on the manufacturing side. You have to be close to your markets. But will we see some leverage here where you can go several years without adding capacity because you're getting it through efficiencies? Or are your fixed asset turns going to be fairly set for a while? We really won't see much improvement there. Could you speak to that a bit, please?

A. McMullian

executive
#30

Sure, a few things on that, Mitch. First, clearly, our goal is to meaningfully boost how efficiently the bakery runs. So that by itself will help us free up some capacity; but also keep in mind, we're doing some work through our customer strategy to — over time, as we shift more of the mix toward branded retail, to turn some of that lower-margin business into our branded business. And you've seen examples of that in Tuscaloosa and Lynchburg with the organic conversions, and we'll keep doing that; but those customer strategies also create opportunities for us to further optimize the network. You point out that, in a fresh business, we do need to be reasonably close to the market, but we don't have to be as close as we once were. With some of the inside technology available now that we're already using, that old 250-mile radius matters less than it once did. So that creates additional opportunities for us too.

Mitchell Pinheiro

analyst
#31

Let's move on. When it comes to foodservice, what kinds of initiatives are you pursuing to boost profitability there? Could you share a few examples?

A. McMullian

executive
#32

Yes, absolutely. I mean, look, pricing is the most obvious lever. And we've mentioned on many occasions that we do have certain accounts that are underperforming. So we keep working on those. A number of them are under contracts, so they do take some time; but pricing is certainly one lever. Our own efficiencies are another. This isn't all about the customer. It's on us to be as efficient as we can be. So those are 2 things; but also method of delivery, too. Because some of these accounts remain DSD, which is a fairly expensive route to market, as you know; and converting them to a more optimized distribution model can help as well. So those are just a few of the levers we're pulling.

Mitchell Pinheiro

analyst
#33

All right. Then one last thing about M&A. Your balance sheet looks fantastic. You've got some excellent fixed debt at low cost right now. There's plenty of headroom on your revolvers. Based on my estimates, you'll still produce lots of ample free cash flow next year. So I realize you're going to remain disciplined. You're going to locate the right opportunity, but I mean, how near are we? Should we anticipate seeing a few M&A deals in the year ahead? And I realize timing can't be predicted by you, but are we — I mean, is it still like — what's actually on the radar at this moment? Or are there things in progress such that we shouldn't be surprised if something shows up in 2022?

A. McMullian

executive
#34

Yes, Mitch. I mean, for a while now we've been saying our appetite for M&A is definitely high; it's been some time since we completed one. We have a solid pipeline of opportunities that we keep examining. For one reason or another, we simply haven't pulled the trigger on any, whether because of fit or price or both together. But we remain active in that space. And I don't — what will happen this year I can't predict. And prognosticate there is not something I'd want to do, but just know that we're — in that market we remain active.

Ryan Bell

analyst
#35

I just wanted to ask briefly about the ERP upgrade and the kinds of efficiencies it would deliver. Is there any savings figure you could share with us? We saw something on the cost side. I'm just trying to understand precisely what that program gets you.

R. Kinsey

executive
#36

Yes, Ryan. A couple of points come to mind regarding the ERP upgrade. First, SAP is the ERP system we use across the entire enterprise. The reality is, some might say we're being forced, but we had to act because SAP has moved to its S/4HANA platform across the board. So at some point, support for our ECC platform will end. That drives part of the cost of the move. Second, since we have to make that move and because of the digital initiatives, they were examining things that will support productivity requirements or hopefully produce long-term efficiencies throughout the bakeries. So this initiative will yield efficiency gains, but we aren't disclosing those right now.

Ryan Bell

analyst
#37

All right. Then I'd like to ask something wider about how your portfolio is evolving, given that we're seeing the environment normalize somewhat. Clearly, the branded portion of your business has performed very strongly; I'm just trying to get a sense of how you view the migration toward branded — how much of that shift can keep going? And on the private label side, why do you figure those trends are actually so weak, even with some of the pricing the industry is putting through?

A. McMullian

executive
#38

Sure. Yes. Ryals here. On the private label side, I mean, what we're really witnessing is a trend continuing that has now lasted more than 5 years. And it definitely appeared to speed up through the pandemic. But even as we approach the tail end of that, similar trends are showing up. I mean, it fell quite substantially once again in the fourth quarter. Units are declining for us; dollars are up slightly so far this year. Yet where units are concerned, they're lower even as we begin this year. . And what our research would indicate is that a premiumization trend is underway in the category, with people strongly drawn toward items that are more differentiated. And clearly, we've gained considerably from that thanks to the branded portfolio we have now, especially when you consider Dave's Killer Bread and Canyon. And then on the Nature's Own side, the Perfectly Crafted subline for Nature's Own in particular has performed extremely well. Canyon and Dave's each rose double digits in the fourth quarter. That trend is continuing even after the — those are premium items already. And following the January price increase, we're still seeing that trend carry on. So it really shows how consumers favor a premium quality item that's differentiated. And usually, with private label in our category, you don't witness much of that. And so that's kind of — that's the main factor. And then when we consider what's ahead for our brands, given the innovation we're taking to market, we brought up the DKB snack bars, which have us really excited; and the early returns on those are fantastic, which really shows that these strong brands can succeed across categories, and that clearly gives us opportunity beyond our core space, so to speak.

R. Kinsey

executive
#39

Ryan, it's Steve here. I just want to add a brief follow-up regarding your question about the ERP plus benefit. At the outset of this project, the conversation was — and Ryals has mentioned this on numerous occasions too — that a portion of this effort is genuinely intended to act as an enabler for driving productivity, which assists us in reaching the long-term objectives we've set. Therefore, within those target ranges, we truly anticipate seeing the benefit coming from the digital and ERP initiative. And that, we hope, will push us toward the upper end of our range; but that's really the way we're viewing it internally.

Ryan Bell

analyst
#40

And then only one final question from me regarding pricing — what are you observing there? I realize you've mentioned the premiumization trend throughout the category. Is there any sense of how much of that pricing actually comes from mix shift and stronger demand for items such as Canyon's and Dave's, as opposed to pricing on a product-by-product basis?

R. Kinsey

executive
#41

Well, considering the pricing we implemented — and I believe Ryals touched on this briefly with the current IRI data for period one — we're really seeing it throughout the entire branded portfolio. Naturally, your premium items will generate more of any increases. But up to now, we've applied pricing across, I'd say, the whole thing, rather than specifically one brand.

Rob Dickerson

analyst
#42

Okay, thanks. I've got a quick clarification for you, Steve, regarding the cash flow in Q4. It came in somewhat soft. My guess is that inventory likely created some working capital drag. So could you just confirm whether that's accurate? And my only other question concerns the lease portfolio purchase. That line item hardly ever shows up. I'm not certain whether it falls under the bakery of the future optimization plans. So those are my 2 quick questions.

R. Kinsey

executive
#43

Yeah. So, if you look at the fourth quarter and that lease portfolio, an opportunity presented itself to us partway through the quarter on that front; it involved a group of several warehouses, and it aligns with our strategy for optimizing warehouses. As a result, it gave us the chance to exit some leases, and we now have flexibility to examine how we'll use these warehouses or possibly merge some of them. So that certainly aligns with the long-term strategy. Beyond that, the rest of the higher CapEx in Q4 came mainly from certain project work — the ERP transformation you mentioned — in terms of the working capital.

A. McMullian

executive
#44

Well, I appreciate your interest in Flowers Foods. Thanks for spending time with us today. Goodbye, everyone. Have a good weekend. Thank you.

Operator

operator
#45

That brings us to the end of today's conference call. Thanks to everyone for joining in. You're free to disconnect at this point. Have a pleasant day, and enjoy your weekend.

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