IDEXX Laboratories, Inc. (IDXX) Earnings Call Transcript & Summary
January 4, 2024
Earnings Call Speaker Segments
Nathan Rich
analystAll right. Given we're running a few minutes late, let's get started. Thanks for joining us for our next session with IDEXX Labs. They're a leading provider of diagnostic solutions for the animal health industry. Very pleased to have Jay Mazelsky, President and CEO, with us today, and John Ravis, from IR in the audience. My name is Nathan Rich, and I cover the animal health space here at Goldman Sachs.
Nathan Rich
analystMaybe to start, Jay, just keeping it high level, could you frame the company's performance in 2023 and then looking forward, kind of what do you see as the state of the industry and kind of strategic priorities for the business in 2024.
Jay Mazelsky
executiveSure. Glad too, Nathan. Thanks for having us. I appreciate it. Yes, I always like -- let me just first start off by providing some context that preceded 2023. We came through the pandemic with remarkably, I think, steep step up in number of pet adoptions over that period of 2 years, 2020 to 2021, 10% additions in number of pets, that's a U.S. number but we saw a similar performance outside of the U.S. And then on top of that, it's built with a 2% increase in 2022. So that compares benchmark-wise to about a 1% annual increase pre-pandemic. From a clinical visit standpoint, same type of numbers, 10% step-up in clinical visits over those 2 years that compares to approximately 2% to 3% annual. So you saw a very significant step-up in the number of pets, the clinical visits, and the whole veterinary profession, I think, surged to support those increased number of pets, as folks stayed at home and they were looking for companions and they're really members of their household. That was not sustainable. I think over -- as the pandemic came to an end, we saw some moderation, obviously, in 2022, in 2023, as capacity constraints within the practice forced, and I think, focused veterinary practice owners to really focus on retaining staff and creating more sustainable work life balance and investing in technology. Against that backdrop, IDEXX had a very strong performance, 3 quarters in. I'm only going to talk about Q3 year-to-date, we're in a blackout period for Q4. Very strong performance and it was really built on execution drivers in the business with double-digit premium instrument placements, great retention across all of our modalities, very strong execution. We saw frequency and utilization of diagnostics increase. So very pleased with how we've performed 3 quarters into the year.
Nathan Rich
analystAnd then for 2024, just kind of high-level strategic priorities for the company and kind of where your focus is?
Jay Mazelsky
executiveYes. As a company, we always focus on what we call making the day, which is delivering quarterly and annual numbers but also securing the future. And by securing the future, investing, we think that this is a very investable business with multiple decades of runway still in front of us. So we focus on really investing in innovation that drive sustainable value for our customers and therefore, for IDEXX as a whole, across the entire portfolio, point-of-care, platforms, Reference Lab, software and by the way, at Monday, this January 15, VMX will announce a new point-of-care platform. So if you're interested in attending, please reach out to IDEXX Investor Relations. We continue to invest in commercial capability of the organization. We indicated, shared with you that -- investors that we've had a modest increase in our commercial footprint in the U.S., invest in customer experience and continuing to digitize our operations as a company. And then in 2024, it's really on executing the plan of record, which is to drive relevant testing of diagnostics with our customers through awareness and education and ultimately, utilization.
Nathan Rich
analystGreat. Being a week away from the new analyzer launch, you're welcome to tease any details as you want today. But maybe just high level, how do you think about opportunities to deliver incremental value to a vet practice and what forms that, that value could take?
Jay Mazelsky
executiveYes. So let me talk about, specifically with respect to point-of-care. It's a very important testing category for us. We have very, I think, fixed set of first principles when we bring to do point-of-care platform or analyzer to our customers. It starts with performance, accuracy and it should be as good or even better in some cases is what you can find in the Reference Labs. From a workflow standpoint, it needs to fit within the workflow of the practice and really optimize for how veterinarians and their staff practice medicine, ease of use and user interface are important dimensions of our value proposition, practices have never been busier, capacity constrained. So we focus on really to the extent possible, a plug-and-go type of arrangement. And then obviously, we want a test result within an 8- or 10- or 15-minute time window. And when we can achieve all of that for testing category, and it's a real-time care test or profile. We work on from a technology standpoint, really developing that and bringing that to the marketplace. And so we believe that when you do that well, there's a lot of customer interest and uptake, which then drives utilization of the testing, as I've described it, and then ultimately, the business forward.
Nathan Rich
analystAnd I think historically, I think we'd become condition to, especially the point-of-care, system placement, consumables revenue stream, just curious if you're thinking differently these days about what the revenue model could ultimately look like. I'm thinking integration with Reference Labs or digital services, things that might be incremental revenue streams versus what we've become used to when we think about like point-of-care.
Jay Mazelsky
executiveYes. So with that, commenting specifically on this new point-of-care platform. Let me just describe generally how we think about the economics. There's direct economics and there's indirect economics. So the direct economics are there's revenue from the instrument, the premium instrument service contract in consumables stream. And that when you place an instrument, you create an installed base, which grows over time, and has a flywheel impact of multiyear horizon of creating revenue and associated with that, there are instrument. So that's the -- the way to think about that is -- those are the direct economics. Then there's indirect economics. Instruments tend to be placed through some type of marketing program. In the U.S., for example, the majority of our instruments are placed to an IDEXX 360 program, and that's a dollar volume commitment over a period of years. And the customer can satisfy that commitment to Reference Labs, Rapid Assay, Software-as-a-Service, diagnostic imaging service and software revenues. And so that may inspire them to use all of IDEXX' portfolio. And we know that when customers use all of our portfolio, they do better in terms of delivering better patient care, faster practice revenue, practice or diagnostics revenue, and we in turn do better as a company. Those are the indirect economics.
Nathan Rich
analystGot it. Okay. And I guess when we think about what the rollout will look like with the launch at VMX, are you planning to kind of take orders from customers, when will those system will be on the market in the U.S.? And then what does the international launch look like?
Jay Mazelsky
executiveYes. So we'll talk to those specifics on the 15th of January at VMX. The -- so I can't and don't want to get into specifics now. But the point-of-care business as a whole follows, it's tended to follow a pattern and we'll put some quantification and specifics to it on that Monday.
Nathan Rich
analystOkay. And maybe one just around what investors can expect from a guidance standpoint around this launch? Will you guide to placements or revenue contribution or some metrics that investors can use to kind of track your progress against this launch?
Jay Mazelsky
executiveYes. So we'll -- it's part of our Q4 earnings call in February, we will provide guidance for the year. We tend to -- it goes to a certain level. We don't always break it down at the instrument level. But we will talk about what our economic expectations are and how that is incorporated in guidance. So more to come on that front.
Nathan Rich
analystGot it. Okay. And then anything that we should kind of keep in mind from a margin standpoint as it relates to a product launch like this, whether it's gross margin impact or sales and marketing investment associated with the launch that we should just keep in mind as we're thinking about.
Jay Mazelsky
executiveYes. I mean one of the -- from an R&D standpoint, we've talked about our R&D spend up to Q3 and provided guidance for the year. Our commercial organization and the footprint of our commercial organization is designed to be able to support constant innovation. And that's our model, which is our reach and frequency model. We've expanded 7 times internationally since 2020. We shared our intention to have our U.S. commercial expansion, which is modest, completed by the end of 2023. So we'll provide an update on that on the earnings call. The -- as I indicated earlier, our premium instrument business builds over time. So when we come out with the new analyzer, especially one which is a new testing category, we place those and it takes time to be able to -- there's a time and distance dimension to be able to generate consumables with that instrument and that develops over time based on test -- based the pace of the rollout and the growth of the installed base as well as testing behavior where the testing profile and price of the consumables associated with that. We'll provide some details that help folks understand that.
Nathan Rich
analystGot it. Well, thanks for entertaining all those questions on the analyzer ahead of the launch. Maybe moving on to the existing business and looking at the U.S. clinical visit performance in 3Q, softened a little bit. I think it didn't quite get back to the level of flat in the back half that you guys had expected at the outset of the year. I think wellness is -- was maybe one of the drags in 3Q. Can you maybe just talk about how you interpret the possible drivers of that softening in visits and what might have been capacity related versus macro related?
Jay Mazelsky
executiveYes. We think -- if you take a look at 2023 through Q3, we think the overall story of capacity-constrained practices has still been sort of the primary driver of clinical visits. And it really comes back to the context I provided as part of the opening here. But there's just been this big step-up in clinical visits, net pet additions and the practices reacting to that in a way that wasn't sustainable, and they pulled back and really rebalanced their workforce. So the way we believe the practices have tried to address those capacity constraints are through investment in their staff. So we've seen overall employment levels, and I think we provided some BLS type data at Investor Day that showed the employment levels have increased within veterinary practices that doesn't necessarily speak to the number of hours that they've worked. They've invested in technology. Software is a very big piece of the technology equation for them. And obviously, they're looking for means of becoming more productive. If you take a look -- just to maybe more directly answer your question, if you take a look at non-wellness versus wellness, we did see some moderation in Q3 that potentially could be due to some macro impacts. The important thing to keep in mind is the overall frequency and utilization of diagnostics within wellness visits did increase in Q3. And so we think that, that's a positive trend. It supports the use of diagnostics as part of screening. And keep in mind, even though that 40% of overall clinical visits or wellness visits, they represent only about 25% of diagnostics revenue because the menu, the minimum database for wellness visits tends to be a bit smaller than non-wellness or sick-patient visits.
Nathan Rich
analystYes. Makes sense. And I guess like longer term, you have the 2% to 3% growth in visits for practice as part of the long-term model. Do you feel like practices are in a position today where they can kind of find that additional capacity to continue to add appointments to their practice so that they can see that growth in business longer...
Jay Mazelsky
executiveAbsolutely. We do believe that. Pre-pandemic, that's what they were doing and they were very comfortable in terms of the pace whether it's adding staff or productivity to be able to support that 2% to 3%. We published earlier in the year -- earlier in 2023, a Finding The time study. And what it looked at is the capacity models within practices, and it was divided into 3 separate cohorts, low medium, higher productivity practices. And there were 3 primary drivers of differentiation between these practice cohorts. It came down to workflow. In workflow this is a catchall but it could be the number of practice or exam rooms you have, could be how you're organized is, electronic forms of intake, technology and then culture. Culture being you invest in training, are folks practicing at the top of their license within the practice, those type of things. And the interesting set of takeaways is that there's a 30% potential improvement between low and medium-sized productivity practices, 30% between medium and high. And even though your best-performing practices through their productivity lens, that could further improve by 30%. So you just go through the math of what that means is they can easily support the 2% to 3%. Now they need to make some changes and practices, I think, have a real appetite for making those changes to be able to support patient visit.
Nathan Rich
analystGot it. Okay. And maybe just going back to the demand side of the equation, do you feel like that had a factor in 3Q? And I think that there's been kind of debates about health of the consumer and their willingness to continue to spend on their pets and more on their pets every year. Do you think you're -- we started to see any natural limit in terms of that, that's limiting growth? Or is it not really about demand in your view?
Jay Mazelsky
executiveYes. I mean I think there's -- I think the demand of the pet owner is there. They love their pets. They consider them members of their family. They prioritize the care of their pets vis-a-vis things like entertainment and going out to eat and travel and those types of things. So we don't think that, that's really a driver. The macroeconomic impacts, as I indicated, could, at the margin, have affected wellness visits to an extent and some pet owners may have deferred that. We think the principal issue continues to be capacity constraints in which practices, I think are investing in people and training and technology, and doing the things that we, as a company, can help them with. And consequently, we see some really nice demand for our solutions, including software. And it's part of this, I think, investment appetite to be able to do more and not necessarily have to rely on just continuing to hire in an employee supply-constrained world.
Nathan Rich
analystYes. Made it almost 20 minutes without asking about price.
Jay Mazelsky
executiveThank you.
Nathan Rich
analystBut maybe we could go there next. So we've heard some numbers from the vet community. It seems to indicate that pricing growth for '24 will be slightly higher than that 3% to 4% longer-term range. I guess, could you maybe just talk about how you think about setting price, the factors that go into a decision in any given year as we think about from the company's standpoint, how you make that?
Jay Mazelsky
executiveSure. I mean from a pricing philosophy standpoint, we think that this is a really terrific investable market. And the type of horizons, we typically think about our 20-plus years at really being there's just tremendous runway in front of us. So we don't want to be too far over our ski tips to make sure that pricing reflects the value that we deliver as a company, the differentiation of our solutions. And obviously, in this inflationary environment, that it's come down a bit now but it's higher than what we've, I think, seen for a very long time. The cost of running the business has been higher. So we've priced to really be able to continue to reflect the value that we're delivering to our customers as well as the fact that the inflationary effects on labor and components and services have been higher. And we make sure we have a number of, I think, ways of monitoring the fact that the -- we're not getting too far in front of where that value equation is. Obviously, we look at our diagnostics still being used. Are they still growing? And what we saw in Q3, I think you cited for the wellness visits, frequency and intensity of diagnostics continues to grow, and it's been an ongoing trend. We look at retention. Our retention levels across all our modalities are in the high 90s. And so we look at customer satisfaction surveys, Net Promoter Score, all of those things. And when we look at product sets that may have more of a screening profile to them. Like if you think about the vector-borne disease 4Dx screening, that's a test that typically, the dog may appear to be well that they aren't yet exhibiting clinical symptoms. So if we were too far in front of the market there, you might see some pullback on that, and that business has been strong. So that's our side of it. But then there's the veterinarian side of it and the practice side of it, which is diagnostics for them as a profit center. It's not a cost center. So from a profit center standpoint, they market up, they're capturing medical activity within that -- within the practice, that's how they recover those costs from an activity costing standpoint. So it drives their medical services envelope within the practice. So it's a core part of who they are, why they got into medicine, what the practice exists. And then we look at it from the pet owner. All of our perspective, pets members, beloved members of our family. We want to make sure that as a pet owner, you're still prioritizing this over other things you can spend your money on. And so we're very comfortable with where we are.
Nathan Rich
analystAnd just following up on that, that concept of sort of the value equation, not wanting to get too far out. Is competitive analysis also a part of that value equation?
Jay Mazelsky
executiveI mean it's a very competitive marketplace. Customers have a lot of choices. So we do look at what the overall marketplace as a whole is doing. It often comes down to from a -- when you talk to veterinary customers, they'll tell you, Diagnostics is a performance category. It's the accuracy, the usability, the support once they get a test result are the primary factors in which they judge our solution vis-a-vis others in the sector. So our focus is on making sure we get those pieces right because it's a profit center, because it drives their medical services piece. They tend to be more sensitive to that than whether they're paying couple plus percent more per solution.
Nathan Rich
analystAnd just lastly on this. You kind of touched on it but the potentially like price elasticity that the consumer might have to what they spend at the vet and how that maybe factors in. And I don't know if you can frame the spending on diagnostics for an appointment versus what they're spending overall? And have imagined that's kind of an important piece because diagnostics is only one component.
Jay Mazelsky
executiveYes. There's 2 pieces to your question. We do look at overall spend on pet, let's say, a pet envelope -- pet spending envelope. And we shared those at Investor Days, it represents about 2% of personal consumption expenditure across different demographics. And then we look at the spend on pet health care and then as a subset to pet health care, diagnostics. And diagnostics is about 0.2%, not really much more than 0.2% of the total PCE envelope. So it's a fairly small piece of the whole. I mean -- but it's still real and we look at that. The interesting thing is, just to add some additional color to this. As a pet ages and they advance through different life stages, they consume more health care. As mammals, they're not so different in that respect than humans. But the percentage that is spent on diagnostics proportionally grows. So they -- you may have a young adult where on average those that visit the vet $325, $340 they spent on health care, about 12% of that is spent on diagnostics. These are average numbers. Now you go up to seniors and geriatrics, maybe $650 or plus is spent on health care, about 20% are spent on diagnostics. So all those things factor into it. And then not to draw this out too long, we also look at from a scatter plot standpoint, spend by urban, suburban, rural pet owners, different ZIP codes, different economic demographics. And what we find is there isn't a good correlation. In other words, the person making $50,000 a year working in a -- living and working in a rural area, spends proportionately the same on diagnostics as somebody more than $200,000 a year living and working in an urban area. So just fascinating from that standpoint.
Nathan Rich
analystAnd you mentioned that the diagnostic frequency and utilization components of growth to remain pretty robust. I guess, what do you kind of see as the key factors of being able to sustain that growth? Obviously, it's a key component of the company's overall growth is that growing utilization of diagnostics. Maybe just what are the kind of biggest opportunities in your mind to continue to see the same level of growth as well?
Jay Mazelsky
executiveYes. We -- this falls under what we consider to be in our control. Once a pet comes into a practice for a clinical visit, whether or not diagnostics gets used or prescribed as a function of, have we -- do we have the right innovation that addresses the clinical problem, the veterinarian may be looking for is, have we created awareness and education and that advocacy that the veterinarian decides from a diagnostic standpoint makes a lot of sense. Let me benchmark this a bit in terms of the opportunity and gives us confidence that there's a lot of runway still in front of us. In the U.S., which is the most developed market in the world. And by the way, still tons of runway, still in the early innings, to use a baseball analogy. 19% of clinical visits include chemistry and/or hematology. Now if you just took a look at any diagnostics, which might be just a heartworm test, or fecal test, it's a little bit south of 50%. That's much higher. But in terms of actual blood work, chemistry or hematology, it's 19%. Now if you go a level deeper into non-wellness it's about 25%, and wellness is less than 19%, 10% or so. But very, very, very underpenetrated. If you look at -- if you go to VHA or any of the professional associations, all the clinical guidelines will tell you, 70% to 80% of these clinical visits, especially the non-wellness ones, should include diagnostics. If you go outside the U.S., so let's take Europe as a geography, only 7% of clinical visits, 7% of clinical visits include chemistry and/or hematology. And the reason for that is that it's a test rollout market. So as a pet owner you bring your dog to a veterinarian in France, which you may suspect based on vomiting and lethargy that your dog has pancreatitis. So shall use a CPL test, which is an enzyme test for pancreatitis and see if that comes back positive. Whereas in the U.S., you'd have chemistry, hematology, you might have urinalysis and a specialty test all at once. And so you're moving forward with a broader database. So our strategy as a company is through innovation and subject matter expertise to create these commercial and customer partnerships that drive relevant testing of the utilization, better outcomes, healthier pets, happier pet owners.
Nathan Rich
analystAnd how do you go about kind of figuring out what the unmet needs are from the vet population in terms of either additional tests or additional ways to drive utilization given that it's such a key component of growth?
Jay Mazelsky
executiveLet's take SDMA because I think that's a fascinating example. For those of you who may not be familiar with SDMA, it's a renal test, it tests kidney impairment, GFR impairment. And if you talk to veterinarians, when we were developing that test, they would say, creatinine is fine. And then they were using creatinine for decades. I think it was invented or discovered over almost 100 years ago. The problem with creatinine is that 70% of the kidney is damaged, 70% of GFR impairment before your creatinine level goes above your reference ranges. Okay, it's too late to that. The kidney can't self-repair. And so by the time the pet owner and the veterinarian discovers that there's a problem, you almost have both kidneys destroyed or impaired, which creates, obviously, a very sick patient and a shortened live. And so -- but veterinarians would never tell you we need a better kidney test, the GFR impairment test, but we understood the science behind what creatinine in this case, was measuring. And we set about to really do the research and do the science in developing a new test, whereas much earlier, you could actually do something at that point. We can all live off one kidney from a physiological standpoint, and detected even earlier then 15%, 14% or lower. And so it was an example of really just bringing science to bear in a way that was very cost effective, that was included at no additional cost in every chemistry panel that was sent to the Reference Labs. Now how do you get, how do you develop, which is the second part of your question, that advocacy and that use behind it. Well, in this case, we included in all Reference Lab panels, we published a host of scientific papers that demonstrate that science is real, the efficacy was proved out, it provided answers to the follow-on question. If it's elevated, then what do you do? What stage does it indicate? What stage of kidney disease does the test tell you you're at? What are the therapeutic options? And we work with the International Renal Interest Society, IRIS, in this case, that have this test incorporated in staging guidelines. And in other cases, to continue to develop the marketplace, we let customers use it for free and when we came out with the point-of-care solution for catalysts, they cut around trials. They use it for a month or 2 months, decided it really worked as well as we said it would work and the scientific paper supported that, and then they started to use it. We do the same thing with fecal antigen. So there's -- the fecal is the most commonly used test -- diagnostics test in the marketplace today. It's done through an O&P, which is a central fecal float where you're looking for eggs. The problem is patients get infected before eggs are produced invisible under a microscope. So we developed fecal antigen test, which looks for the protein before that egg, it's called the pre-patent period, between 3 and 4, 6 weeks before. So it's just a great example of, again, looking at the problem, sometimes the customer tells you what the problem is. Sometimes because we have over 750 veterinarians that work, they know what the problem is. They've been practicing veterinarians, they've experienced it, and they're helping to guide our product development efforts.
Nathan Rich
analystI wanted to move over maybe to the software side. I think that's another one of the longer-term growth drivers that you see you raised your guidance for revenue growth from the segment to 15% from 10% at the Analyst Day in August. I guess where is there opportunity to bring additional value? You have a very deep installed base. Kind of how do you maybe maximize the amount of revenue that kind of the software component can drive?
Jay Mazelsky
executiveYes. So I mean software has been a fast-growing business for us. We reported it as part of a diagnostic imaging and software sector but we've provided some insights. The way I think about this is practices, whether they're corporately owned or independent practices are just businesses. They're in the business of providing medical care but there's also -- there's a cash register side of it and then there's a medical or clinical side of it. And the software, just like in any business, has a foundational role to play in terms of supporting workflow, optimizing workflow, client communications, internal staff communications, charge capture as part of a cash register function. And the better software you have that supports this workflow that's integrated with diagnostics, which is the data point, I think the more optimized your practice is going to run. So we've been investing in software for decades, as a company. The -- I would say that the animal health and veterinary profession has historically been a little slow in terms of adopting cloud-based software and for very good reason. By the way, it's not a criticism. It's just -- it comes down to the fact that their whole practice, the value of their practice is on these patient records, and they were very nervous about migrating data to a completely new system for all the reasons that you might be nervous. What happens if the data gets lost? What happens, it's a format is different? What about all these customized reports that they created? And so we've invested in a company from a technology standpoint, of being able to provide cloud-based software products that support this optimized workflow that allows them to do this data migration, that supports quick onboarding and training that just helps them run their practice better. And what we have seen as a result of that is they're more productive. They're able to -- when they use all of our solutions, it's sort of like this, the Apple ecosystem, it all works better together. . They grow faster, they grow diagnostics revenue faster, they do more clinical visits. It's a -- and we, as a company, obviously, benefit from it. And so we've seen that faster growth. And in this capacity constrained world, software is one of the things -- one of the go-to technology solutions that customers are looking for.
Nathan Rich
analystIn the time we have left, I want to hit a few additional topics. So I want to touch on the international specifically, a lot of the discussion has been U.S. International, I think has been under a bit more macro pressure the past year plus. It actually outperformed the U.S. for the first time in 2 years in the third quarter. I guess, does that kind of suggest maybe a thawing of some of that macro pressure? Obviously, you've had like the ProCyte One launch has been big in that market. Can you maybe just like break apart the components of maybe where you're seeing that launch?
Jay Mazelsky
executiveSure. We started -- and we shared this, we started to see what we thought -- they have the same capacity challenges in Europe that we've seen in the U.S. We're starting to see some potentially macro pressures in Europe in Q4 of 2021. But if you think about the Russian, Ukraine conflict, the impact that had on gas and natural gas prices, energy inflation, all of those things. . So it's a little bit sooner than what we saw in the U.S. in terms of similar impacts. And -- but taking a step back, the market, the sector opportunities, we think, is very attractive. It represents 2/3 of the addressable sector opportunity that we've talked about at Investor Day, where 2/3 of the actual business is actually happening in North America. So it's flipped in terms of where the longer-term opportunity is. And it really comes down to the 7% of clinical visits where diagnostics is used. And so as a company, we made to a very sizable and we think wise investments, we've expanded our commercial organization 7x since 2020. Our biggest Reference Lab in the world was open in Kornwestheim, Germany, 50% bigger than the next biggest lab. We've invested in customer experience and really all those pieces from an infrastructure and enablement standpoint that allow us to tap into this opportunity. . And so we've seen a premium instrument placement growth. We've seen, to your point, relatively better performance. We've seen sequential improvement in CAG Diagnostics recurring revenue, 3 quarters in a row. And we think there is just excellent longer-term opportunity to continue to develop that sector.
Nathan Rich
analystAnd you've been making investments in the sales force like you said, sort of on a rolling basis. I guess when it comes to margins, could you maybe talk about the balance of continuing to make those regular investments, sales force, R&D, et cetera, against showing progress on that 50 to 100 basis point constant currency margin goal that you have. And how dependent is it on the revenue line because the last couple of years have maybe been a bit below the longer-term trend that you'd be targeting. Is that -- how does that factor into kind of the ultimate ability of the company to deliver margin expansion?
Jay Mazelsky
executiveYes. So what we talked about at our Investor Day last August was that, that 50 to 100 basis point annual improvement is, we believe, very achievable. It represents an average number. There are a number of we provided sort of the bridge build up to it. But keep in mind that some of this comes down to growth, to your point, where the consumables drop-through and the margin is very high. And so when we grow and that margin drops through to the bottom line, obviously, that benefits us. The mix in the business, we've just spoke that the software is accretive and so that's very high margin, and we see that growing nicely. Obviously, price comes into it to some extent and continuing to execute well across productivity and cost-out measures that in any business you would focus on. So we think as a combination of all those things that I've described, we can continue to execute well, invest in the core elements of our business, in innovation, in commercial and customer experience like our customers expect us to do and still deliver that margin improvement.
Nathan Rich
analystGot it. And maybe just as we're looking to wrap up. Last year, you -- 2 competitors of yours that you know very well, Antech and Heska merged. Mars being 1 of the kind of largest owners of animal hospitals. How does that change your conversation with corporate accounts, if at all? Obviously, you work with some of the Mars-owned practices. There's also ones that aren't owned by Mars and maybe don't want to work with the competitor. So just be curious maybe how the conversation in the market has changed if at all, since that deal went through.
Jay Mazelsky
executiveYes. Keep in mind, we have excellent relationships with corporate accounts. They see diagnostics also as a performance category, as a profit center. It enables them to help operate their groups, which tend to be distributed in lots of different geographies in a very, I think, coherent way. They value the integrated solutions that we, as a company, bring. We also have an excellent relationship with Mars. So we compete and we cooperate. And obviously, they see diagnostics as attractive and they invested in Antech now over 6 years ago and Heska more recently. And so clearly, over time, we think it's a really attractive, large growing marketplace that having somebody else in addition to other competitors talking about it is good from the overall development standpoint. Our focus really is in supporting our customers, our corporate customers in their mission. We know that software and how we integrate that with our diagnostic solutions and how we provide support, both internal medicine support and specialty services like in radiology and cardiology is at the end of the day, what they're looking for. So we think it's -- overall, it's a -- it doesn't really affect our longer-term plans in terms of how we work with corporates.
Nathan Rich
analystGreat. And maybe just lastly and then we can wrap up. When it comes to capital deployment, can you maybe just talk about you've kind of done bolt-on deals, where the priorities for those might be, kind of how you see the pipeline today? And you have a pretty prescriptive formula in terms of share repurchases, I guess that probably wouldn't change but just how you're thinking about capital deployment?
Jay Mazelsky
executiveYes. So in terms of -- let me just address your specific -- your specific question around acquisitions. We're always interested in, I'd say, primarily bolt-ons in software, data, Reference Lab, maybe telemedicine, reading services, that fit our business model and support us because we see such an attractive opportunity in front of us. We're typically not looking for things that maybe are [indiscernible] in the animal health space. So really being able to grow our capability, our footprint or in some cases, in-license technology like we did for our point-of-care platforms is where we put our acquisition and corporate development dollars.
Nathan Rich
analystGreat. All right, Jay. Well, thank you very much. I really appreciate you having here today.
Jay Mazelsky
executiveYes. Thank you. My pleasure. Thank you. Great being here.
Nathan Rich
analystThank you, everyone.
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