Nestlé S.A. (NESN) Earnings Call Transcript & Summary
May 30, 2024
Earnings Call Speaker Segments
Operator
operatorWelcome and thank you for standing by. I would like to inform all participants that this conference call is being recorded and will be available to clients with JPMorgan. Part of this conference call may also be reproduced in JPMorgan Research. If you have any objections, you may disconnect at this time. Press participants are not permitted on this call and should disconnect now. Unless otherwise permitted by internal JPMorgan policy, members of JPMorgan Investment and Corporate Banking are not permitted on this call and should disconnect now. I would now like to turn the call over to Celine Pannuti from JPMorgan.
Celine Pannuti
analystThank you. And good morning, good afternoon, everyone. Thank you for joining me today. I am Celine Pannuti, and I head consumer staple research at JPMorgan. As part our CEO fireside chat series, I'm delighted today to be at Nestlé with CEO, Mark Schneider. Mark, thank you so much for your time today. We have an hour-long of discussion, but I think you wanted to have some introductory remarks, so the floor is yours.
Ulf Schneider
executiveCeline, thank you so much for joining us today and to all of our investors joining us today. Thanks for your interest. While we want to devote the maximum time of this call to Q&A, I felt it was useful to start it off with a few framing overview comments and wanted to reassure you that after the expected slow start into the year in Q1, we're now noticeably picking up pace. And this is not so much a macro observation. This really comes down to some of the things that happen under our own steam, most notably now: the consistent brand support kicking in; the higher rate of innovation/renovation with significant innovation hitting the shelves this quarter; and then also the on-track recovery in our supply chain on VMS in our Nestlé Health Science business. So with all these things underway, I think we are well positioned to make good on what we laid out to you in our Q1 call, and that is that swing over to noticeable positive strong RIG growth in the second quarter and then consistent delivery thereafter.
Celine Pannuti
analystSo thank you for that introduction, Mark. And in fact, it was really playing on the first question I wanted to ask you around the 4%. I think I remember -- so that's part of your outlook for the year. I remember, in January, you were mentioning that you plan to usually beat your guidance. How do you -- should we feel around the -- around 4% guide? Is -- I think consensus is shy of 4%, it's, I think, 3.9%. Are you comfortable with that? And you mentioned about your cadence of innovation and initiative. Could we -- so that means that we will be looking at 5% growth throughout the year. Maybe if you could give us a bit of beyond -- I think you mentioned frozen food and NHS that's what really would drive such a high growth because those businesses still are not big enough in the grand scheme of things.
Ulf Schneider
executiveSure. So coming back to the profile of the year, I think we laid out a somewhat backloaded nature and Q2 being the one where we swing then from negative RIG to positive RIG. The around 4% was meant to be exactly that, centered on 4% but not centered in a way, and I think I mentioned this in the full year call, that's supposed to mean a backdoor of 3% to 5%, but rather narrowly, centered around 4%. And that's still our best estimate at this moment.
Celine Pannuti
analystRight. Maybe if we can touch upon the RIG. So you mentioned RIG coming back to positive in the second quarter. What we have seen in terms of volume to start with across the last couple of years, some pressure on total demand after a very high consumption during COVID, and obviously, the impact of elasticity as prices have been risen. Nevertheless, it seems that at -- when we look at macro data, that food volume are still underwhelming. So if you could comment on what -- how you view that and whether from a Nestlé-specific standpoint, some of the initiative you did in terms of SKU reduction are also helping. And then maybe also on the mix side, if you could comment on what you see in terms of your mix delivery. Are you seeing a bit weakness on the mix, which would potentially lead on some down-trading from a consumer standpoint?
Ulf Schneider
executiveYes. So let me start maybe with that last one. So on mix, I'm not so concerned. I think it's really volume where the issue lies. And yes, it's not surprising that after these 2 years with significant inflation, '22 and '23, in vast parts of the world, there have been, at some point, volume reaction from the consumer. And it came in many different shapes and sizes: people down-trading, people trading towards private label or maybe for the convenience of a prepared meal to scratch cooking because they had time available but no cash. So finally, there was a reaction. And I think that reaction was noticeably felt in the entire industry. I think it got exacerbated in the North American market. And as you know, U.S. is a major part of our business. But the reduction in SNAP food support payments as from Q2 last year, that was certainly strongly felt in the second half of last year and also in the first quarter of this year, where you compare quarters without that support against prior year quarters with that support. Starting from the second quarter now, at least that year-over-year comparison begins to clean up again. And so at least you don't have a drag from that. Look, the underlying consumer sentiment, that is something that doesn't prepare from one quarter to another. And it's important for me to point out to our investors that when we hear exude confidence on the second quarter and the second half of the year, this is not built on an overly positive view on how the consumer confidence, all of a sudden, naturally reappears. It's built on what we do under our own steam, on innovation/renovation, brand support and in particular, fixing the VMS supply issues. And that really then makes that difference.
Celine Pannuti
analystSo talking about initiatives and brand support. I think you mentioned at Q1 that your market share, you were gaining or winning -- or holding share at 55% of the business. That number has been, I think, weaker in the past couple of years. So can you talk about the initiatives that you are making in terms of innovation, in terms of investment in order to get ahead in terms of share and competitiveness?
Ulf Schneider
executiveYes. And so maybe to talk about results first, compared to December last year, what we're seeing now, especially around our billionaire brands is some green shoots on market shares. And there has been about a 5% increase in the sales that shows -- that show positive development. And as you mentioned, it's mostly driven by innovation/renovation and then also now benefiting from a full year of stepped-up brand support. We started the stepped-up brand support spring last year. As you know, there's always latency. So when you start stepping it up, there is some time lag until you see the benefits. But now we're essentially lapping that time frame, and we've seen the benefits. And then on innovation/renovation, what you saw is going into COVID, for a while, innovation/renovation held up. Then '22 was a year where there was a toll because the company, clearly, between supply chain issues, inflation and many other issues, got distracted. And also something, by the way, that we saw across the industry that finally, after all of these extraordinary burdens, innovation/renovation activity was dipping. And then starting from '23, it pointed up again. And then specifically for the all-important U.S. market, we do have significant new items on shelf now that came on shelf late Q1, beginning of Q2, so most notably around functional waters, pet care and also frozen food.
Celine Pannuti
analystDefinitely, I will come back to the U.S., but maybe I would like to tackle a question that has been in investor front of mind of late. And that question is around Nestlé defensiveness or what has been perceived maybe of a bit more of a prone to accident in the past couple of years, be it some numbers or really that has come below expectation, the issues you mentioned with the NHS and a bit EMENA integration, food safety. Now a lot of that we will discuss and are unrelated. But investors are asking, Nestlé is a big company, should be defensive and has been the beacon of operational excellence. How do you view -- I mean, what do you explain that it has been more accident-prone? Investor asking about culture, asking about is it too big to manage? And so I would like to hear from you and how you and the Board of Directors are thinking about that and whether in such a big company, and I think you have an extended Executive Board of 16 members, a COO could as well be a part of that team?
Ulf Schneider
executiveYes. So Celine, fair question and important to spend some time on it. It's important to separate between the market-related items. So the fact that after 2 years of significant inflation, virtually everyone in our industry have paid a penalty on volumes. I mean, clearly, you had to react to the food price inflation with price increases. And then, at some point, there was that consumer reaction, and no one was really immune from that. So that side and the fact that RIG delivery as a result of that, over the last 5 to 6 quarters have been somewhat unsteady, that is something that's part of the industry. And given that this was literally a 150 years' event, I think it's important to not take that as an argument against the company or the industry for that matter. I think we have good reason to believe that it won't reoccur on a frequent basis. And then you're right, there were a number of one-off issues that were specific to our company. And that question about is there some underlying connective logic that ties them together has come up a few times. It's understandable. I think we have laid out the time line and the reasons behind each and every one of them. And it becomes very clear that relating to time lines and reasons, that they're not connected. I mean it's truly coincidental that they were occurring at the same time, just like you enjoyed remarkably long stretch of time, between 2017 and 2021, without any of these issues. And so it's not that all of a sudden something is structurally wrong or culturally wrong with the business. So we do take them very seriously. The management team and, of course, the Board of Directors spends a lot of time in understanding the root causes, what gets done to address the issues and also what gets done to be sure they don't reoccur again. And we are also committed to full transparency to you, our investors, on where we are with them and what progress we're making and also reassuring you that that focus on operational excellence and getting the basics right is not lost. And obviously, it's our job now to convince everyone among our investors with good solid delivery on RIG and also then an accident-free period that that's the case. But just wanted to assure everyone that I think we are focused on this. The size of the company, I think we're structured in ways and we are operationally minded that we can handle it. And so that is not my major worry.
Celine Pannuti
analystGood. Maybe coming back to -- you just mentioned RIG focus. I would like the other side of the equation being pricing, which we've gone through an unprecedented inflation period with high pricing. And more and more, we are hearing whether the absolute price point level may have been gone too far. I think some of your retailers as well are talking about trying to push their own private label in a more meaningful way. So the question really here is how should we look at your pricing going forward with, on one side, maybe further selective pricing? And on the other hand, will you see some pressure to give back to consumers? And with that, could it be that in some regions, like I'm thinking North America, Western Europe, we could see negative pricing?
Ulf Schneider
executiveYes. So wide range of questions and let me focus on a few of them. So generally, I think the inflation spike on commodities and energy cost and labor was large enough, you couldn't ignore it. So the strategy of just sitting it out and not reacting, in our own role forward pricing was not available. And no one's done that. So clearly, you had to price. And at the same time, what made this inflation spike so unusual is that literally all cost items were trending up, whereas now, we're entering a phase where it's a much more nuanced picture. So you still have individual commodities, cocoa, of course, making the headlines or coffee trending up. But then what you don't have is this groundswell of all commodities and energy and labor heading up. And so that differentiates 2024 from where we were at the beginning of '22. And I think that's good news. What that means going forward is that we'll be much more nuanced and targeted in where we take pricing. And you do have usually very rational conversations with retailers about that. As you mentioned, many retailers these days are engaged in private label and store brands. So through that, they have a good sense of how commodity costs and other input cost increases are impacting product price. And so usually, it's quite a rational conversation. And when it comes to the comeback of private label, it's important that we don't over-interpret it and relate it to the inflation spike only. I think if you look at that same movie 2 years before, the years '20 and '21, you've seen a significant retreat of private label in the face of COVID. And so what you've seen then in '22 and '23 is private label is making a comeback, on the one hand, repairing their supply chains, so simply product availability allowing for more market share; and then on the other hand, on top of that, of course, somewhat price sensitivity among consumers. To your question on absolute or relative price points, it depends on the category and geography. So clearly, there's some where, yes, absolute price points do matter. So the so-called magic price points in emerging markets that are sometimes linked to daily cash earnings are a good example. We've also seen renewed focus on absolute price points among U.S. consumers, the lower-income spectrum, where clearly, there has been pain towards the end of '23, early '24. And so people go shopping with a fixed cash budget. And so they don't just only judge your product price on how it relates to competition, but rather, does it fit into that budget, which is either determined by the cash they have on hand or whatever spending limit they have left on their credit cards.
Celine Pannuti
analystRight. So that I think is a good way to go into frozen food because that probably has been a category where consumers' been a bit more sensitive to price points and it has been one drag that you have had in the first quarter. So can you talk about how you are addressing that, i.e. so CNBC today, you were talking about some of this innovation. So innovation, but as well price point, to which extent you have to manage both. And maybe stepping back, and this is a question that even predates you CEO, the relevance of that frozen food in that -- in your portfolio. I know it's a good cash generator. It's 20% of the Zone Americas sales. But does it really fit with Nestlé overall portfolio?
Ulf Schneider
executiveYes. So maybe we'll start with that more fundamental question. And I wanted to ensure (sic) [ assure ] our investors that, obviously, we know there has been pain on that business in '23. And it's important to look at it in a multiyear perspective over several years, where I think we've also seen outsized performance. And that outsized performance was not only driven by COVID. I think it was also driven by some of the renewed interest we've seen among younger consumers in the U.S. because the sheer convenience and affordability of a frozen meal is pretty hard to beat. And at the same time, I think there's a growing awareness, especially in the wake of the processed food debate, that frozen is actually a very sensitive way of handling a food item. So you preserve the essential good nutrient properties of the food, you make it available with minimal processing and available and then to the time when the meal is prepared. And so with all of that affordability, portion control, minimal processing, I think people began to rediscover this category even before the onset of COVID. Then of course, you have a huge spike driven by COVID. You had a post-COVID normalization, and now we have an inflation issue, especially with lower-income consumers. But as you look through that cycle, in the U.S. market where essentially our frozen food business happens, I think we are having the scale and we are having the ambition to succeed. And you see that with some of the key innovation here. Now in frozen food, it's important when it comes to price and also what happened last year and the growth dynamics for this year to dissect between the prepared meals on the one hand and then specifically, pizza and snacks on the other hand. I think on meals now, we have significant innovation hitting the shelves. This is an area that is very sensitive to innovation. People want choice. They want new things to try out. And in that context, I think our new Vital Pursuits plant and many other new innovations, for example, for the air fryer that we're hitting the aisles, I think that's really, really important. Air fryer is one of these new trends. Here's a household device that's becoming more and more ubiquitous. And it allows you so much more range on what can be prepared with a frozen meal. And so clearly, this is a trend that the team has capitalized on. And with all the innovation that was sitting on the shelves now, Q1, Q2 is exactly built around the air fryer and its potential. On pizza and snacking, this is clearly where you had seen some volatility related to pricing. And this is where some competitive gaps had built up that really health was down. And I think this is where we sharpened our price points. And I think that also bodes well then going forward. So this is where we addressed the pricing in a ways to advance RIG going forward, and we're quite confident on that.
Celine Pannuti
analystAnother point you mentioned earlier is how you are amending the supply chain in the U.S. VMS business. And you are, for NHS as a whole, looking for mid-single-digit growth, so effectively, a reacceleration into the second half. Can you talk about how your market shares are trending from a sellout basis versus where you were a year ago and how you plan to address through activation, through innovation, the recovery of the level that you have lost because of these issues? And maybe if you allow me to step back because I know NHS is a business that you have built up over the past couple of years, we have had these temporary issues that you're fixing. But as we look ahead, '25 and forward, what kind of growth -- NHS as a whole, what kind of growth, what kind of margin profile can we expect from this business?
Ulf Schneider
executiveAnd let me offer again my regrets over this integration issue. This is not what you as our investors expect from Nestlé, and I think we stressed that many times ever since it reoccurred. But I hope you're also taking confidence for how energetically we were taking care of it, basically making all the resources of the Nestlé U.S. market available to fix this issue, and we're now perfectly on top of it. So in Q2, we're absolutely on track around the lines that we laid out as part of our full year and Q1 call, and we're seeing a strong recovery. The priorities are clear: first is to make the product available again; second, to be sure that we are regaining the shelf space that's ours and that we used to have; and then the third one is also to be sure that the repurchase rates are holding up and that consumer interest is there. What we've seen ever since last summer is that market growth, as per our projection, have completely normalized. So no more post-COVID headwind, and so the market focus there. And we saw that exemplified with the one brand that had not been subject to these integration issues and that's Pure, which has seen continuous double-digit growth. For the products that have gotten now back to shelf, again, very constructive, very good consultations and discussions with the retailers. So actually, a healthy amount of interest in putting us back on shelf. And then for the few ones that now have been out there fast, I think we've also seen a very healthy consumer interest. So Osteo Bi-Flex, one of our brands that recovered a little bit more quickly, doing very well; and then Solgar, which is a wonderful brand, everything that we ship internationally is also doing very well on that. So very much reassured that we are, in fact, putting this issue behind us to then capture the full strategic benefit that high-level, high-value VMS products can offer and what they can offer to the company. So then segueing to Nestlé Health Science overall, I mean, with that interruption now that came from the supply issues and integration issues, we are trending exactly to the targets that we had laid out for '25 and beyond, and that is mid- to high single-digit organic growth. You'll see a very strong second half, which, of course, is against the backdrop of a weak second half last year. But then once everything normalizes, you will see that this will be one of our higher-growth categories going forward. And then also with that, you will see the steady margin recovery. We had pointed at the time to a UTOP margin at the end of '25 of around 18%. We'll have now a few months of delay due to the situation that we were sort of disrupted here with the supply chain issues, but we'll be getting towards the target level as we look at '26 and beyond.
Celine Pannuti
analystSo talking about high-growth business, let's go into pet care. So it has been a phenomenal journey, double-digit growth, I think, for the past 4 years and I think a business with strong fundamentals. At the same time, what we have seen is that probably pet adoption is slowing. And we have also seen that you yourself and a lot of your competitors have invested a lot into capacity. So question, Mark, from investors is like what does that mean in terms of the level of supply? I think even yourself, you were remaining 100-plus innovation hitting -- or new products hitting the shelf in the U.S. So can you talk about the shape of normalization? I mean, clearly double digit, you said was not sustainable, but what does it mean to normalize in that market? And how should we think about volume, mix and price given that effectively mix, there are question about down-trading and pricing has also been quite elevated in that category?
Ulf Schneider
executiveSure. Look, we continue to be super excited about the pet care category. And obviously, we always made it clear that this will not be a permanent double-digit grower. But we also made it clear that even after normalization, this will continue to be one of our highest-growth category because globally, the 2 main growth drivers, and that is continued premiumization in advanced markets and continued higher, what we call, caloric conversion, so feeding household pets with more dedicated pet food and not household food waste, both of these continue without any signs of slowing down. Now if we start with pet adoption, this is now, looking at the U.S. market, the fifth consecutive year of positive pet adoption growth. And so when you compare that to some of the peers that people had in 2020 and '21 against these monster growth rates on pet adoption, well, at what point will this come down? It hasn't. And so clearly, the majority of new pet owners enjoyed being pet owners, and then they apparently convinced other people to adopt pets as well. And so our slogan, BetterWithPets, it seems like it's catching on with consumers and we're quite excited about that. And so clearly, the growth rates have come down, they continue to be positive when it comes to pet adoption. Then you had -- after these very strong growth rates, you had inflation takeover for '22 and '23. And that, of course, is normalizing now. But still, when you put together the underlying pet adoption rates plus the emerging market growth, plus then the continued opportunities around mix and the residual pricing we're seeing, it's still a fairly exciting growth cocktail. And that is what we're excited about. We had to add capacity. As you know, we were capacity-constrained. Like everyone, we were somewhat surprised about this huge surge in pet adoption, which I think is understandable. This was on no-one's radar screen. As that capacity now fully comes on stream in the U.S. in '24 and early '25, I think our ability to meet supply is going to be much better. We already benefited from some of the international capacity that has come on stream as from last spring, last summer. And now we'll see some of the U.S. benefits kick in. And then when it comes to promotional activity, I wouldn't see that so much only as a warning sign because there are segments of the pet care business that are quite expandable for us. So think about convincing consumer about the benefits of wet as opposed to dry pet food or treating. I think this is where promotions are not just only a sign of competitive intensity, but also a way of connecting with the consumer and convincing them of the benefits of those subcategories. So overall, very positive. On the capacity that other people may be building, of course, our visibility is limited. But from what we're seeing, there is no sign of overbuilding in the industry. And given that the fundamentals are so positive, even if there was, I think within a few years, people would grow into it. So this is very different from overcapacity and stagnating categories or shrinking categories. Again, no sign of overcapacity now. But even if there was, I think it will equalize fairly quickly.
Celine Pannuti
analystAnother star or big category of yours is Coffee. So I have one question on Nespresso, but first, I wanted to look at the first -- the bigger divisions so Coffee and powdered and liquid beverages, a category that did very well during COVID. Now we have had 2 years of flat RIG because pricing has been quite elevated. And as you were mentioning earlier, coffee prices be it Robusta but even arabica continue to go up. So I wanted to understand how you feel about the potential to further raising prices and how you are linked to maybe managing margin versus RIG performance. And if you could also update us on the performance of Starbucks and Nescafé brand, please.
Ulf Schneider
executiveSure. So as you mentioned, I'm a big fan of our Coffee category. And I think Coffee has been a very steady top-level performer of ours of the categories through thick and thin. We had seen, particularly outperformance, of course, doing COVID. Then there was a period of post-COVID normalization, which kind of came to an end last spring. And since then, I think we have seen a recovery on RIG, albeit a somewhat more muted one because of the high coffee prices. Now the high coffee price, it's important to seed in perspective. They're high compared to a year before, 2 years before. But when it comes to historical levels, unlike the current cocoa prices, I mean, this is not something that's unheard of. And so that's why I don't believe that we are at coffee price levels that are reducing demand. And I think it's more about gaining consumer attraction through meaningful innovation. And I think this is where we have a pipeline chockful of new items that are currently being rolled out. One of the key trends where I think we've been heading the at-home trend is cold coffee. So whether it's NESCAFÉ Ice Roast that allows you to prepare that at home or, for example, Nescafé liquid concentrates that make a proliferation of a cold coffee beverage so much easier. So I think there's lots of exciting innovations out there that resonate, in particular with the younger consumers, that are interested in creative coffee beverages. And so with that, I do believe that there is an exciting path ahead for coffee. On Nescafé and Starbucks in particular, I think we have seen solid positive development, and it is fueled exactly by innovations like these. So we're not waiting for the macro conditions all of a sudden to miraculously improve or consumer sentiment to improve or coffee commodity prices to decrease to ramp up growth. I think here, the key unlock is a continuous flow of innovative products.
Celine Pannuti
analystMaybe going into Nespresso. I remember a year ago, we were having this discussion. And at the time, you said RIG will come back, and it did come back in the second half of last year. Now I think there has been some phasing issue in the first quarter, which you may want to address. But overall, how do you see the Nespresso franchise opportunity in terms of top line and margin? And we've been hearing from some of the out-of-home consumption where maybe consumers have been a bit more cagey about price point and down-trading within out-of-home. Is it something that could impact as well Nespresso consumers?
Ulf Schneider
executiveYes. So as you said, Nespresso has recovered after that post-COVID normalization, exactly in line with our forecast and almost to the month exactly from the point where we pinpointed it to you. And that was around April, May, June last year. So pretty much a good sign of how a direct-to-consumer business that has all the data can be very much informed real time about its business prospects. So Q1 in that regard, as we discussed in the Q1 call, that to me is more like a 1-quarter phasing, timing type of issue. It doesn't take away from the continued recovery we're seeing at Nespresso. And here again, just like with Nescafé and Starbucks, a lot of it has to do with good meaningful innovation that captures consumers' interest. We have seen, as always, some interest from competitors in original line copycat products. And there, I think it's important -- when you look at our Nespresso business, it's important to keep in mind that you only see one fraction of it, and that is what gets sold under the Nespresso brand name. The way we look at it is you have the Nespresso small capsule or original line business, but then you also have NESCAFÉ Farmers Origins and you have Starbucks. And so the Nespresso system sales, those posted, for example, for Q1, positive RIG as well. And so you see with that brand [ for Atilla ], all 3 of them at different price points and with different propositions, I think we continue our good growth.
Celine Pannuti
analystNow it's easy to transition to my next question because the CEO of Nespresso is going to take over the role in Europe. So as he steps into that role, I wanted to hear from you what you think are the priorities for that zone. I think it's a zone that's always been a bit the hallmark of Nestlé doing quite well in what is supposed to be or what was seen as a pedestrian market. That said, obviously, that one as well has been impacted by the inflation, lower RIG. And I see that margin has been, I think, 250 basis points below where it was pre-COVID. So how do you think that Mr. Le Cunff should be managing that region going forward?
Ulf Schneider
executiveSure. And look, I mean, what we are seeing here taking place, effective July 1, is a scheduled leadership change. Marco Settembri, who has been heading Zone Europe taking well-deserved retirement after more than 30 years of service at the company, very grateful to what he's done to Zone Europe and especially seen the benefits of our category growth and category-focused model in Zone Europe. And I think with Guillaume Le Cunff, we have a fantastic successor. He's done amazing things to the Nespresso business in North America, which was his prior posting before he took over the global CEO job. And then, of course, in the global CEO role since 2020, I think also outsized development. Here you have someone who, by nature of his experience at Nespresso, is digitally quite savvy. And I think that will benefit our other categories as well. And someone who combines deep category expertise with a strong set of marketing accomplishments and a strong marketing background. So I think very well positioned to take Europe to the next level. And in Europe, of course, when you look at the recent performance, it is important to keep in mind, this is where a lot of the global generations and issues were bearing themselves out. So think about Ukraine, think about supply chain issues. We also had our share of issues like, for example, some of the limitations on Perrier supply, our Buitoni issue in 2022. So I think all of them in addition to the inflation spiking up were taking their toll on European performance. But it's important to look at it more on a multiyear basis and to see now even before COVID, Europe was continuously improving its performance with a stronger category focus and some categories really turning into growth locomotives like confectionery, for example. And so with that, preserving the best of this category-focused model and then putting his kind of signature and handwriting on the business with a strong focus on marketing and digital expertise, I think Guillaume will do spectacularly well.
Celine Pannuti
analystGreat. You were mentioning a capacity issue at Perrier, so that brings me to Waters. I'm going to ask a bit of frozen food-like question. Of course, you did some cleanup in the portfolio by selling the low-value part of the U.S. early on when you started. But nevertheless, this is a business where we continue to see issues, food safety, supply chain. Retail-invested capital has been -- is lower than the rest of the group. So it's difficult to see why would you continue to allocate capital there and top line, no margin have done great. So what's the future of that business within the Nestlé group?
Ulf Schneider
executiveWell look, it's a fair question. And obviously, as a snapshot, the question is quite justified. But it's important that, especially when you judge a business from a capital allocation point of view that you don't just take the snapshot, especially when it's burdened by certain one-off issues, but rather, that you take more of a longitudinal kind of view and see what it can deliver. And it is true that -- I mean most of our investors are proud of the fact that we separated with our U.S. side of the business in 2020 and focused on premium and functional water brands. And then what happened is with some of the supply chain issues we had and food safety issues that we were delayed in putting that strategy in place. And so I think it's important now that we take care of these operational issues first, make sure that we see the full normalized potential the business has, and then from there, basically make our strategic choices going forward.
Celine Pannuti
analystSo we talk about potential disposal, let's talk about M&A. Obviously, there's been a lot of concentration of M&A in Nestlé Health Science, which we discussed earlier. So I wanted to understand what you see the M&A looking like for Nestlé in the rest of the business in terms of category and regions, whether the current valuation that have come down from a very high level are making the pipeline making -- looking a bit more interesting. And I also remember your words about midsized deal being a bit the place you want to go. But I mean, is it still the case? Or do you think that there are areas or pockets of portfolio that could deserve a bigger deal?
Ulf Schneider
executiveYes. So look, valuations certainly have come down over the last 2 years and have certainly come more in range. In hindsight, there are almost -- and let me also point out, it validates the fact that we were more focused on divesting in the years between 2017 and '21 when it came to giving our portfolio more focus, and we did that at a time when valuations were very strong and so we, I think, did our investors a favor sort of doing that part first and then also being quite selective at the time when it comes to acquisitions. Going forward, we're open for business across the full spectrum of our categories. We'll be selective when it comes to valuations and prudent on that. And that sweet spot of midsized acquisitions, I think that continues to apply. They should be large enough to move the needle, but obviously, something that you can still handle from an integration point of view. And I believe that's usually pointing towards midsized acquisitions, and it's a very grateful target range. And across the spectrum, look, I mean, I do have a strong mantra that we have discussed on earlier occasions, and that is you have to earn the right to acquire. So business shouldn't acquire to buy its way out of the problem, but rather, a business should be in good shape from an operating perspective and then it qualifies to actually take on more. And that's the same kind of healthy priority attitude that we apply when opportunities come up. So the core priorities are always make sure that from an organic growth point of view and margin point of view, the business is in good shape. If on top of that, you can build then on the business by adding to it through selective M&A, wonderful, and we're open for that.
Celine Pannuti
analystWe spoke some time already on U.S. and Western Europe, so I'm going to have quite of a big question on emerging market. And it's a bit unfair because they are so diverse. But maybe if you could comment on Latin America, Brazil, Mexico. I think I was a bit surprised that you would -- didn't do better given that since that was -- this part of the world is still holding quite well from a consumer standpoint. And then you did quite well in China. Obviously, there was as well a timing of Chinese New Year that helped. But if you could comment about how you see China, India and Southeast Asia as a whole are performing for you.
Ulf Schneider
executiveYes, yes. So let's do a little 100,000-foot flight altitude kind of tour of the world. In Latin America, I do believe it's important to appreciate that we're coming out of several years of very significant good and above [ park ] flow. And so here, also, it's important not to over-interpret the first quarter. And so Mexico, in particular, for example, had a bit of a soft start to the year but then looks well positioned to accelerate later in the year. Brazil, on the other hand, did have a good start of the year, especially driven by a very buoyant confectionery business. And so the fundamentals are a little bit different market by market. But with these 2 in particular, I'm very confident going forward we're well positioned there. Both of them are not just large, meaningful markets for us as a group, they are also among the digital thought leaders, for example, and also category thought leaders. Mexico, for example, on Coffee and Brazil on confectionery. So generally very optimistic there. And again, there's always minor fluctuations here quarter-by-quarter but generally feeling very confident here. On China, it's important to note in '22-'23, we did not have the same food inflation problems as in other parts of the world. China in '23 was hence, one of the very few geographies that saw continued good positive RIG. And I think the story of China is one where after COVID, people had expected a very rapid recovery. And the recovery is coming, but it is more muted than what had been expected at the time. And we're basically sort of seeing that playing out in our sector as well. We are in a diligent way fixing some of the category issues we had in China. So when it comes to the underground [ process ], that we're making category by category from infant formula to some other parts of the business and working on coffee opportunities, for example, to maximize this significant strategic opportunity for us going forward, I feel very confident about the team and its work. And so we're well positioned here. India, strong consumer environment for the last several years and also expect that to continue to grow quite well going forward. Here again, a market that has not suffered so much from inflation. I mean they have a very diversified set of energy sources and very diversified energy policy that allowed them to keep inflation within acceptable limits. And we have a fantastic team there that I think has done really well over the last few years and will continue to do well. So quite excited here. And then Southeast Asia, depends a little bit market by market. So hard to see a pattern here. There were some markets that were impacted on a temporary basis by some of the unrest in the Middle East. Others continue to grow very strongly. But overall, I mean, Southeast Asia, India and China continue to be a part of the world that is definitely good news when it comes to Nestlé growth.
Celine Pannuti
analystGreat. Maybe I would like now to go to P&L. And so if I think about last year, we saw good gross margin recovery in the second half of the year. And that was helpful. Still, I think your gross margin are quite like 350 basis points from the around 50% that you had pre-COVID. So I wanted to understand what you think is the path to recovery. And you mentioned earlier, cocoa, coffee, aluminum, some of those communities that are creeping up. To which extent you are -- you feel you are able price for next year and whether next year gross margin can continue to improve?
Ulf Schneider
executiveSo the most important observation is we are in the middle of this period of gross margin recovery. And when you look at the numbers for last year, it was a recovery to the tune of 70 basis points around about. When you then factor in also distribution costs, which some of our peers put under gross margin, we don't, the recovery would have been as high as 130 basis points. So I do feel there's generally relief coming to the P&L from the fact that the worst of the inflation wave is behind us. And I think that's the reassuring news to our investors, and we see that continue. Obviously, in select categories, we may opt to go slower here and there so that we are keeping affordability in mind in the state of the consumer and that we have a stronger RIG performance. But the fundamental direction that the gross margin continues to improve, that applies. And going forward then, as mentioned, it's not so much about broad-based, across-the-board price increases but rather, very nuanced category-by-category, market-by-market reactions to select price increases that we're witnessing that are well documented and that are understandable to our retail partners and also to the consumer.
Celine Pannuti
analystThe flip side of that is that we have seen, thanks to your gross margin delivery, you really stepped up the A&P last year, I think, by the tune of 80 basis points. And you mentioned that earlier in terms of how it's helping your initiatives. What is the path to A&P investment over the coming years? I think if I look back over the past 5 years, SG&A has been down 250. Some of that were structural savings. So if you could comment on how much is structural and how much do you think you still need to reinvest. And maybe here, tying up gross margin and investment, you are targeting 17.5% to 18.5% margin bracket by 2025. Can you talk about what you think is the structural opportunity of the business from a margin standpoint given that you are ever focusing on better mix and stronger profitability -- stronger profit category?
Ulf Schneider
executiveYes. So first and foremost, let me confirm the 17.5% to 18.5% bracket for '25. I think when it comes to our midterm goals that we issued for that year at the end of '22, those stand. Specifically, then, it is about, on the one hand, ongoing relief on the administrative cost side; and on the other hand, improving our A&P spend. In the past, by lumping both of these positions into one, I know we're sometimes hard to read for investors where exactly we stand and it was hard to interpret that number. I think starting from last year by separating it out, people see the progress we're making on administrative costs, but then they also can appreciate the investments we're taking in A&P and brand support where, of course, people will want to see a recovery over time. We're not guiding specifically on how much higher spend we're targeting for '24, but let me reassure you in line with what we mentioned at the full year that we'll increase from '23 levels. It's also important to note that the profile in the year is a lot more front-loaded compared to '23. So clearly, from last year, what you're seeing is an uninterrupted path upwards when it comes to A&P spend. And as mentioned, with some latency, that has started now to deliver benefits and will continue to give growth benefits going forward. So overall, when I look at 17.5% to 18.5% bracket, you have a number of puts and takes. So clearly, there's relief coming from better gross margin on the one hand with some of the inflation wave behind us. On the other hand, you do have a prior rate of investments into innovation/renovation, the brand support we just discussed and also, as you know, in the background, our rate of sustainability spend is stepping up year after year. So with that, as you put all these puts and takes together, we feel confident about the 17.5% to 18.5% bracket.
Celine Pannuti
analystMoving on to your cash performance. I think last year, we were back to a free cash flow of CHF 10 billion. Nevertheless, the CapEx level, a step-up from around 4%, 4.5% to 5% to 6%, and you mentioned some of these investment. What is your visibility? Or where do you think you will be done with that step-up in CapEx? And that comes back to me as well to the leverage. So your net debt to EBITDA is 2.7x. What do you feel confident or comfortable -- what's the comfortable zone for that leverage?
Ulf Schneider
executiveYes. So I think on free cash flow generation, that was one of the bright spots for last year. It had also a lot to do with continued improvements now in working capital after a period when we ran higher inventory levels with all that supply chain uncertainty around the world. CapEx, which temporarily was elevated, as you mentioned, because we were putting in extra capacity, I think over time will come down to around 5% as per the algorithm that we put forward for the year 2025. So I think pretty much everything on track there. And then when it comes to balance sheet and debt levels, I think we're very comfortable with a range of 2 to 3x net debt-to-EBITDA to maintain our rating. And that range is very much in line with what you're seeing among industry peers. And I think it's a good compromise between taking advantage of debt as a lower cost form of capital on the one hand, but then, on the other hand, also preserving financial headroom and financial flexibility in case crop opportunities do come up. So I believe it's a good range that's time-tested and proven in the industry.
Celine Pannuti
analystSince you came, Mark, there's been a few major share buyback programs, the latest one finishing this year. I think there is CHF 5 billion to go for out of the CHF 20 billion that you had announced. I would like to understand what is the outlook for share buyback. And obviously, that comes back as well to the question of L'Oréal, where you have lowered your stake to 20%. Is there an opportunity for further sell-down? I think without losing your equity accounting methodology, like is there an opportunity for you to use that? Or do you think that is such a, I don't know, not strategic word, but yes, strategic stake that would be better off to be reinvested in an acquisition that would be cash- and EPS-accretive?
Ulf Schneider
executiveYes. So let me take a bit of a wider angle approach here and assure you about our focus on proper, thoughtful and also sustainable capital allocation. And first priority is always to do what's needed, to grow and expand our base business, to be sure that from an innovation spend and brand support spend all of our businesses have what it takes to succeed going forward. Then obviously, as we discussed earlier in this conversation, the next layer would be to be sure when there are opportunities for M&A to build on what we have, always keep in mind the focus on food and beverage and the category focus we have, but in a disciplined way then to add through M&A to what we have. That certainly is another priority. And then the third one is also to then share the cash proceeds through very visible, dependable and consistent programs. You see our long-term practice on dividends, a steadily rising dividend and also the highly visible and disciplined share buyback programs. So wanted to assure our investors that all of this gets a lot of attention from management team and also Board of Directors. And as you've seen now, we're in the middle of our third buyback program, and all 3 of them have been implemented basically to the letter of what had been announced at the time. And on dividends, also, it's been a very much no-surprise policy and steady increases at a time when in the industry, you're seeing here and there dividend growth leveling off or even reducing. So I think maximizing that dependability and sustainability around the capital allocation policy is key for us. And so at the right time, we'll then decide about our next steps going forward. We are now finishing debt buyback program in line with what had been laid out at the end of 2021. And on the L'Oréal stake, obviously, not going to be -- talk my future steps here, but I wanted to be sure that the 20% is not seen as a black or white dividing line. So to those people where equity consolidation is important, 20% is one data point that goes into judging that, but there's also other yardsticks that auditors would use to determine whether equity consolidation is available or not. And beyond that, we prefer not to comment.
Celine Pannuti
analystExcellent. Mark, thank you so much. There is one last question that came from an investor. The question was about share price performance of Nestlé. That has probably not been as strong as expected by your shareholder base. And first of all, how you view that. But also given what we have just been discussing for the last hours, how do you think about value creation at Nestlé in order to [ prop up ] that performance?
Ulf Schneider
executiveYes. So let me assure you, first and foremost, that the value-creation model at Nestlé is fully intact and fully at work. And it basically starts with our consistent organic growth performance along the lines of mid-single digit. Yes, you'll say that when it comes to volume and mix, we've had disappointing quarters. But let me also point out that over the last 3 years in a row, we've been north of our mid-single-digit corridor. And it was not only driven by inflation. It was also driven by a very healthy volume and mix development in the early innings of that stretch. Before that and before some of the additional COVID tailwinds, you've also seen us making steady progress towards the mid-single-digit target. And I think we confirmed many times in between that we believe that aside from some of the short-term fluctuations we're seeing now, the company is well geared towards delivering that mid-single-digit organic growth on a sustainable and a repeated basis. And that is a better offer for our value creation. In addition to that, it needs to be complemented by steady and moderate margin improvements. I think here also, it's noteworthy that when it comes to the reduction in margin, as a result of inflation, it was a lot more limited than with some of our industry peers. And we're now in a period again where we're repairing it. So I think people have taken confidence that our margin are a steady performer. And then obviously, cash performance and cash conversion is another key aspect in there. I think you've seen this strong progress in 2023. So I think some of the core tenets here of value creation, coupled then with a thoughtful capital allocation policy that we discussed earlier, are either fully remaining in place or are on the mend intents. I do have confidence in that going forward. On the share price, look, obviously, yes, it has been a disappointing share price development. We fully acknowledge that. Let me just, on a personal note, assure everyone: we are also highly incentivized on that. As you know from our annual report, I own [ proper and 1,000 ] shares myself. And so with every minute movement here of the share price up and down, I feel it. This is by far the most valuable asset I own. And so clearly, the focus of the team on making sure that we're acting also in the best interest of our shareholders is clearly there. And I wanted to assure everyone about that.
Celine Pannuti
analystExcellent. Thank you, Mark, for your insight and for the discussion. And thank you, everyone, for joining us today. Bye-bye.
Ulf Schneider
executiveThank you.
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