Pinewood Technologies Group PLC (PINE) Earnings Call Transcript & Summary

October 2, 2024

London Stock Exchange GB Information Technology Software earnings 36 min

Earnings Call Speaker Segments

William Berman

executive
#1

Good morning, everyone, and welcome to the Pinewood H1 FY '24 Results Presentation. I'm Bill Berman, and joining me today is the group's CFO and my partner, Ollie Mann. I'll start with a brief summary and a reminder of how the Pinewood business model works. Ollie will then walk you through the financials for the first half of FY '24, and after that I'll take you through an operational review and strategic summary. If there are any questions, we'll be glad to take them at the end of the presentation. In the first half of FY '24, we got off to a great start as a stand-alone SaaS business, delivering double-digit growth in both revenue and gross profit. Our priority during this first 6-month period has been the system rollout across the ex-Jardine Motor Group, Lithia U.K. stores. From what our customers have told us, we're pleased that these rank as best-in-class system implementations. Our teams have truly excelled and gone the extra mile to make the implementations at every Lithia dealer a seamless and positive experience. We expect to wrap up the rollout to Lithia U.K. stores in December of 2024. We're eager to grow our market penetration across the rest of the U.K.

William Berman

executive
#2

That market. And because of that, we've reorganized the sales teams in the U.K. so we can get the most out of our U.K. market penetration over the short and medium term. We ought to begin seeing those results in FY '25. The biggest opportunity for the group is North America, which our partnership with Lithia Motors has opened up for us. During the first half of FY '24, we began the discovery and planning phase of our North American rollout. We'll share much more of that detail, along with other elements of our long-term strategy, at our upcoming Capital Markets Day on the 24th of October in London. Next, on Slide 5, for anyone who doesn't know Pinewood, we'd like to walk you through an overview of our system and our business. We're a Software-as-a-Service, or SaaS, group, and our product is a 100% cloud-based, Azure-hosted, highly secure automotive retail ecosystem. Dealerships in 21 different countries use our system, and the vast majority of employees in those stores where it's installed use it too. Our system covers every part of the customer journey — the front-of-house reception team, the vehicle sales team, the service technicians and the back-of-house accounting team.

William Berman

executive
#3

What sets us apart is that our system runs in the cloud, and we've spent more than 20 years putting it into automotive dealerships. No other provider in the automotive ecosystem combines this kind of technical architecture with this depth of automotive experience. Through our omnichannel sales and service offerings, customers can run their operations effectively from one platform. The system is multi-tenanted, every customer uses the same version — no matter which country in the world you're in — and it's language agnostic. Customer retention is very high, and we have partnerships with 50 OEM brands around the world, many of them long-standing. Our system keeps evolving, driven by our product and development teams within a total of 263 people. Every one of our developers sits in the U.K. Our sales and implementation teams are in Sweden and Japan. Partners are located in South Africa, the Netherlands and the Middle East, while the rest of our team is in the U.K. I'll now pass the call to Ollie, who will cover the numbers.

Ollie Mann

executive
#4

Thanks, Bill. Morning, everyone. I'll begin with the statutory underlying income statement. This is our first half-year results for the stand-alone SaaS business, and there are no discontinued operations. In the comparatives, we do still include the dealers and leasing business that was sold to Lithia within discontinued operations. In the first half of FY '23, since this was before the Lithia transaction closed, there remain intercompany revenue and gross profit amounts that must be stripped out of the numbers on a statutory basis — that's why you see such very large year-on-year increases in continuing operations, statutory revenue and gross profit. For transparency, we've split the plc costs and the legacy U.S. Motor business operating costs out within the underlying operating profit. Moving to the next slide, we include the intercompany revenue and gross profit, which lets us give a much better comparison between the first half of FY '24 and FY '23. On Slide 8, continuing group performance for the first half of FY '24 is compared with the first half of FY '23. As you can see, revenue rose by 11%. The key drivers behind that revenue increase were a 3.6% rise in user numbers for the first half of FY '24, upselling products to existing customers, and the impact of our inflation-linked price rises.

Ollie Mann

executive
#5

Most of what sits in cost of sales is what we pay for Azure hosting. We've got several efforts underway right now to keep those expenses down, while still making sure we have the hosting capacity the system requires. That ongoing attention to hosting expenses produced better gross margin, and gross profit went up 12.4% against an 11% rise in revenue. As we anticipated, our costs are higher year-on-year, since we've put money into the business in a range of areas so that we're in as strong a position as possible going forward. Also as anticipated, underlying profit before tax fell from GBP 4.6 million to GBP 4 million because of that cost investment. Underlying EBITDA dipped only slightly, by GBP 0.1 million, to GBP 6.9 million. Slide 9 sets out the nonunderlying items for H1 FY '24. We had GBP 1 million of one-off transaction costs during the period. Those were mainly tied to the Lithia transaction, which closed on the 31st of January 2024, and were incurred through the share consolidation and transaction dividends that took place after 31st of January 2024, stock exchange costs for issuing new shares, and adviser costs received after the transaction closed. The share of losses from the JV with Lithia came to GBP 0.3 million.

Ollie Mann

executive
#6

The GBP 4.3 million of nonunderlying interest receivable came from interest earned on cash that was held while the group was finalizing the GBP 358 million dividend to shareholders tied to the Lithia transaction. If you look at Slide 10, you'll see where the balance sheet stood at the end of July 2024 versus the end of January 2024. Most of the group's assets and liabilities were sold to Lithia at the end of January 2024, and the cash from Lithia came in on the 1st of February '24. That explains the big receivables and shareholders' funds balances at the end of January. The GBP 9.7 million investment represents the GBP 10 million investment in the North American JV with Lithia, minus just under GBP 0.3 million, which is our share of JV operating losses in H1 FY '24. The GBP 14.9 million of other intangible assets is tied to capitalized development costs. Inside the receivables balance of GBP 16.6 million, the biggest item is GBP 9.9 million receivable from Lithia U.K., which relates to historic tax losses that they'll be able to use and reimburse Pinewood for as those losses get utilized. The payables balance of GBP 9.7 million consists of a mix of trade creditors, accruals and VAT creditors.

Ollie Mann

executive
#7

By the close of July, cash stood at GBP 13 million. That figure came before we put $4.2 million into Seez, the AI company — roughly GBP 3.1 million. Now I'll pass things back to Bill, who'll walk through the operating highlights and the strategy update.

William Berman

executive
#8

Thanks, Ollie. Now moving to Slide 12. The operational highlights for H1 FY '24 include double-digit growth in both revenue and gross profit. As of the end of July 2024, roughly 27,000 of our users were in the U.K., while the rest of our 34,300 users were international customers. We continued our international expansion in a selective way, since we're keen to make sure that our international growth is now targeted at areas where we can generate the best return on investment. The Lithia U.K. system rollout is nearing completion, and we're very pleased with how these implementations have gone. Customer feedback matters a great deal to us. And the reaction we've received from the Lithia teams after their system implementations has been very positive. Our U.K. sales team was restructured in the first half of the year to put us in the best possible position to maximize our U.K. market penetration. We should start to see the impact of this as we move into FY '25. We've begun the discovery and planning stages of our system rollout in North America. I'll talk about this in a little more detail shortly. Finally, in September 2024, we made a $4.2 million investment in an automotive AI company, Seez.

William Berman

executive
#9

Seez offers AI chatbots to automotive retailers, plus a suite of e-commerce and online channel products. Pinewood's product offering will be strengthened by the commercial strategic partnership with Seez as the company gets ready for expansion into the U.S. market alongside Lithia Motors, and it gives Pinewood exclusive distribution rights to the Seez products in the U.S. market as well as with existing customers. Moving to Slide 13 and our strategy. We'll be doing a full strategy update during our Capital Markets Day in London on the 24th of October 2024. That will include running through all the key areas of our long-term strategy out to 2030 as well as the financials associated with this. The strategy update on the Capital Markets Day will include the discovery work done by a subject matter expert consulted on the North American automotive market. Ollie and I are looking forward to sharing all of this with you on the 24th. On to Slide 14. Our strategic partnership with Lithia remains key to creating the access to the extremely lucrative North American market. Following the discovery work that we have undertaken in conjunction with the expert automotive market consultant, we're now starting to engage with North American OEMs.

William Berman

executive
#10

After we’ve coordinated with several key OEMs regarding technical requirements, we’ll be ready to begin the development work required for the North American market in Q4 of 2024. Following that, we expect to run a pilot of our system in several Lithia stores during the second half of 2025, with the first quarter of ’26 coming before the full North American system rollout gets underway in 2026. One important thing to emphasize is how large the North American opportunity is. Even though Lithia is the biggest automotive retailer in the world, they account for only 1.5% of the North American market. So there’s enormous potential to capture additional market share in North America beyond the Lithia system implementations. Finally, moving to Slide 16. Regarding outlook, we’ve gotten off to a good start in FY ’24, with considerable attention on the system rollout and the ex-Jardine Group, Lithia U.K. stores. Every one of our associates who has been part of this rollout has performed outstandingly, truly going above and beyond and working to make it as smooth as possible. Only a handful of stores remain to be moved onto our system now. We’re in well-advanced discussions with a number of potential new customers from both the U.K.

William Berman

executive
#11

And internationally as well, and while the broader economic environment presents some challenges, we don't view these as materially affecting trading for our customer base, which is relatively sticky. For FY '24, we expect underlying profit before tax to be in line with our current market expectations. Thank you very much. Ollie and I will now take any questions.

Operator

operator
#12

<<operator_script>> Our first question now comes from Damindu Jayaweera at Peel Hunt.

Damindu Jayaweera

analyst
#13

I hope you can hear me. I just wanted to ask about the Seez investment that you made. The more I read about the nature of this deal opportunity and what is going on in the automotive industry, the more it seems to me that gen AI has a part to play when it comes to helping reps achieve better conversion in a sales funnel, or giving people a better experience on the workshop side. Could you sort of explain what this is? What do they do? I mean, you gave a high-level view. And how will that fit into your existing products over the longer duration? And also, just as an aside, am I overthinking the impact that chatbots and GenAI potentially can have? In its current form, obviously, they have been around for a long time now, but in its current form, the impact it can have on the experience and therefore the value dealers will get from their customers.

William Berman

executive
#14

That covered a lot of ground at once. Let me start — this is Bill speaking. You're not overthinking it, in my view, and you've already hit on several important pieces. So to begin, Seez is a company headquartered in Dubai. As you said, they've existed for quite a while. They work in generative AI — without diving too deep into what they do — and they have a distinctive tech stack they refer to as an Agent in a Rack System, which I'd regard as better than any comparable products currently available, and which we believe will, as time goes on, fit into our systems very smoothly. To return to your earlier point, there's a separate opportunity on the AI chatbot side — enhancing the front-end sales journey, whether that means interacting with a customer online or outside normal hours, and being able to handle a particular portion of the transaction that way, or on the flip side the same applies in after sales, whether that's simply answering initial questions or scheduling. Going forward, we intend to bring some of this Seez-style technology into our systems and perhaps elevate it further, so to speak — for instance, creating equity mining tools and working from one database, using their kind of product to operate in real time, to be able to assess what a customer's potential trade-in is worth, say when the car is in for service or when we have a long-standing relationship with someone, and to weigh that against the current market and any incentives the OEM may be offering, and perhaps then present the customer with a stronger offer on a brand-new vehicle that we couldn't have made without this kind of technology.

William Berman

executive
#15

We're really optimistic about what we've put into them. That company is expanding quickly. We've begun testing and running pilots of their chatbots with the customers we already have. There will be more for us to share on that later this year and likely in the early part of next year, and at that point we'd be eager to expand our work with them. What you're going to see is an increasing number of systems needing to adopt AI — particularly generative AI, and not the language-based kind but generative AI — in order to take their products further.

Operator

operator
#16

Since the phone line has no more questions, I'd like to hand the call back to Henry so he can take any questions from the webcast. Henry, over to you.

Henry Wallers

executive
#17

Thanks. Yes. We have one coming from Kieran Donnelly at Berenberg. There are 3 questions. Could you give us any color on what you said about talks with new customers in the U.K. and internationally? How far along are they? The second question concerns North America — can you share some insight into how the early conversations with OEMs have gone? Have they been receptive? And finally, how will Pinewood's offering stand apart from the incumbent DMS providers in North America?

William Berman

executive
#18

Alright, Bill here again. So if we begin by targeting some of the bigger groups in the U.K. and perhaps even into Europe, we're currently in advanced talks with a number of large groups. The upside and downside of a system like ours is that systems tend to be very sticky. These systems don't get swapped out very often, and being able to help with that kind of transition—say, from an older tech stack over to our new tech stack—requires a bit of time to work through the systems, the processes, let the existing contract terms on the current one run their course, and reshape systems and processes inside a large group. So these sales don't happen on the same day, but we are in advanced discussions with several large groups in the U.K. And hopefully, over the weeks and months ahead, we'll be in a position to announce some of the opportunities that exist in that direction. When it comes to North America, we've sort of broken that down along 3 fronts. We've engaged with a number of mid- and large-sized groups on the customer side of the business who are keen to learn more about us and even to follow our pathway.

William Berman

executive
#19

If you look at what took place last -- earlier this year with CDK and that big outage they experienced, with their systems taken off-line for close to a month, it truly created openings in this marketplace. Talks with the OEMs are at an early stage, but up to now, they've been quite encouraging. We have received zero pushback from any of the OEMs. And at this point we're also working with various third-party layered systems and apps that we'll connect to via APIs so we can enter the market, things such as tax, title, licensing, finance insurance portals that talk to the bank. So, to this point, every one of the conversations has been quite encouraging. I'd say we're extremely pleased with how that is progressing and genuinely look forward to entering the North American market next year.

Ollie Mann

executive
#20

And just — Ollie here, to add a bit on the difference in proposition between us and others in North America: typically, in North America, you go to a dealership and there are 5 or 6 — add-on 6 distant or laid apps they use plus 3 or 4 other systems. So there might be 10 or 12 windows actually open at any one time for a dealer. Our system is completely different, and most of the functionality sits within the core system. So the efficiency that brings economies of scale — there are huge benefits there. So that's a key difference for us in terms of us and incumbents in North America, as Bill referenced CDK there, also Reynolds and Reynolds Dealertrack, just as a comparison there. Next. Next one, please, Henry.

Executive

executive
#21

Thanks. Our next question comes from Harvey Robinson at Panmure Liberum. Compared with other software and service stocks, your gross margin is high. Could you say more about that?

Ollie Mann

executive
#22

Yes. I think if you look back, as we mentioned during the call, our cost of sales is basically what we pay to host on Azure, because of how our system has been built up gradually over the years — it's been done in a very efficient manner. The architecture is best-in-class. And that lets us keep those costs down. Our teams invest a lot of time ensuring the systems get the most out of their full potential. If we pushed that cost down too far, it would hurt customer performance, which matters more than anything to us, but I think it's essentially a result of how our systems are set up, 100% hosted on Microsoft Azure, which sets us apart from most others out there. Only 1 or 2 others out there are configured the same way we are. The vast majority of those major incumbents we've discussed that Bill mentioned in the U.S. and the U.K. aren't configured the same way we are. So agreed, if you look at our gross margins, they're significantly different for us. Is there anything more, Henry?

Henry Wallers

executive
#23

Sure, two more from Andrew Wade at Jefferies. First, what continuing development efforts have been needed for the APAC market, and how big an opportunity is that for the group? Second, as you've been carrying out the Lithia U.K. implementation, have any surprises come up, whether good or bad?

William Berman

executive
#24

This is Bill, and I'll take these in reverse order. Regarding the Lithia U.K. rollout, unsurprisingly, we encountered essentially no problems. I believe both our own team and the Lithia U.K. group — led by their CEO, Neil Williamson — have done nothing short of an outstanding job helping us. And our team is handling the rollout for them. We've had essentially no problems, just a handful of small items that came up, which are unavoidable, and those were resolved quickly. When we spoke with them, they appeared quite pleased with how things are going and are already beginning to realize advantages from using our system rather than the one they had previously. So that effort went very smoothly as we've expanded there.

Ollie Mann

executive
#25

When it comes to APAC, obviously there's always a certain amount of development work required as we enter a market. That said, we do mention this in the statement, noting that what we're increasingly doing is being very targeted with our international expansion. So Japan is a key area for us. There are other key countries as well. What we're doing is making sure we achieve scale in those countries. What we don't want is to enter a whole set of other countries and have to do substantial development work without a big prize. So there has been some development work. It's progressing well. Japan is the focus of that. We'll share considerably more detail on this at the Capital Markets Day in 3 weeks' time.

Executive

executive
#26

Moving on to Oliver Tipping at Peel Hunt. Investment for growth, including adding to head count, pushed costs up. What additional cost growth is needed before the business is ready for the growth stage it anticipates? Second question: user growth came in at 3.6%. Should we expect that to ramp up as the Lithia rollout proceeds, or does this represent the peak?

William Berman

executive
#27

This is Bill, and I’ll take things in reverse order. No — the 3.6% isn’t the peak. Part of the reason is that the Lithia rollout only started in May and really didn’t reach full ramp until July and August, and now through September. So we’ll keep seeing further growth in both user count and revenue. Looking ahead, we’re going to discuss revenue somewhat more than user count alone, because as we create additional products that we can sell vertically through our current channels — offerings that will help customers a great deal, whether that means salespeople achieving higher productivity, greater efficiency for the shop, or running a leaner operation while still getting the throughput — we’re going to place more emphasis now on revenue growth rather than user growth by itself. We’ll still report user growth, but the main driver going forward will be on the revenue side.

Ollie Mann

executive
#28

Regarding costs, sure — we've put money into various parts of the business. So a handful of areas: sales and marketing, plus our development team, the bulk of which we capitalize though part of it we expense, and our implementation teams as well. Costs have taken a step change, which we flagged early on as anticipated. That step change is largely behind us at this point. So things are reaching a normalized level. There's still — the big item ahead of us is the branding work, which we're only just getting into now. As far as the team goes, though, we're in a genuinely good spot. Bill and I feel really good about where we stand throughout the business. We have a strong team, with very low turnover. We had — there were a few gaps that we've now filled. So a step change has occurred. A little more remains to come, but I'd say the bulk of the cost increase is done.

Henry Wallers

executive
#29

Thanks. We’ve got 3 from Carl Smith at Zeus. First, could you elaborate a bit more on how the U.K. sales team is being restructured? What exactly has changed? Second, do you feel the implementation and sales teams are appropriately sized at this point? Are you planning to add headcount anywhere else in the business? And last, have customers been paying more attention to cybersecurity after the CDK, Global cyber incident earlier this year?

William Berman

executive
#30

This is Bill. If you look at the first part, essentially the team restructuring was meant to make things a bit more robust — to bring in extra resources and headcount there. To the earlier point I made about selling vertically for existing channels, so we can build sales systems and processes that let us show customers the different opportunities available through our vertical sales channels as well. As for growth within the team, that's going to keep ebbing and flowing. But I think going forward, especially with the additional development work that needs to happen with North America — as we begin building teams for North America into next year, whether that's sales, marketing, or implementation teams — you'll see extra headcount and growth there as well. So really, you kind of have to split out the existing business model with the U.K. and the existing markets we're in, along with growth opportunities there. That will be one stream. And then on the other side would be as we build teams to go into North America. But I think you will constantly see an ebb and flow in our staffing, though it will all be based either on additional customers coming on board or on investing, like in North America, to see and be able to break through that.

Ollie Mann

executive
#31

To circle back to that earlier question about costs, I'd say the bulk of that headcount growth has been among developers, and most of it will be capitalized. I also want to point out — and I believe we've mentioned this before — that in North America, we recharge the JV. So from an underlying PLC cost standpoint, going back to where we stood previously, we don't think we're a million miles away from where we need to be, but as Bill said, yes, that headcount will continue rising, mainly through the developers. Henry, so what was the cybersecurity question?

Henry Wallers

executive
#32

The last thing we were asked was whether customers have been paying more attention to cybersecurity after what happened with CDK Global.

William Berman

executive
#33

Look, cybersecurity — honestly, security in general — is always front and center for our customers. We won't reveal our secret sauce or detail everything we've got, but what we'd say is that we've got best-in-class security systems baked in. And again, the way our system has been developed over the years, being cloud-based on Microsoft Azure and such, gives us added protection that others might lack if they're self-hosting or perhaps on a cloud-based solution that's less secure — but it's always a top priority for us. It's always a conversation we have with the customer. We feel that for us, it's a brand proposition, and it's key in our DNA and the way that the system has been built over the years. So it's just going to continue to be, I think — to the point of what happened in North America with CDK — I think it will be top of mind, maybe even more so. But we feel we're in a good place in that. But we're always constantly looking at that, testing our systems and having additional layers of security to prevent what happen with CDK happening to us.

Executive

executive
#34

Roger Phillips from Investec is up next. Do you have any guidance on how you anticipate U.S. JV losses will trend across the coming 3 years? Or is it premature to answer that, given the precise character of the development work currently being set up? Are the receivables and payables for H1 '24 sitting at fairly normalized levels? And finally, on a 3- to 5-year view, what U.S. market share do you conceptually believe you can capture from Dealertrack?

William Berman

executive
#35

I'll begin with the second part of that, and then Ollie can address the first part. I wouldn't frame it as us being measured directly against Dealertrack. At present there are 3 major established players: CDK, Reynolds and Reynolds, and Dealertrack. Between them they hold roughly 80%, perhaps slightly above that, in penetration. Then there's a comparatively recent entrant to the market, Techion, which is probably the closest system to ours. They're around our size and scale at the moment, though clearly focused only on the U.S. As for us, once we bring the 320, 350-ish Lithia stores on board, at that moment we'd hold approximately 1.5%, possibly as much as 2%, share. Looking at the North American market, there are more than 20,000 dealers today. So if we add 400 dealers a month — something nobody has ever accomplished and it — sorry, 400 dealers a year, which nobody has ever achieved, and that would be an enormous undertaking — in 5 years we'd have 2,000 rooftops on the platform, and we'd sit at about 20% share. So that isn't necessarily our goal, but it's a large market.

William Berman

executive
#36

This market is defined not only by rooftop count but also by dealer expenditure, which is several times higher than what you see in Europe. That's exactly why we see it as so lucrative, and why the Lithia partnership matters so much for getting into North America. We believe our product is superior. With Lithia as a strong partner, we can run test pilots and make our entry into that market. And from our standpoint, the way we see it is basically how quickly can you run downhill. So we're really excited about it. I think the opportunity is great.

Ollie Mann

executive
#37

Ollie's here with us. At the Capital Markets Day we have some genuinely interesting things to share, especially regarding the size of the price in North America. Some work was done on this before, but what's out there to pursue has surpassed our expectations. So we're eager to present that in 3 weeks' time. Roger, any other question on receivables and payables? On payables, yes, we're essentially at a normal steady-state run rate. As for receivables, that GBP 9.9 million tax receivable will gradually unwind over the next couple of years. So as Lithia uses those tax losses, we'll get them back. Yes, that will unwind, taking it down to broadly GBP 7 million. But apart from that, I'd say the balance sheet is in a pretty stable state. The deferred income of GBP 6 million or GBP 7 million is also around where it typically sits. And the last question, I believe, concerned U.S. losses. As we move into 2025, those will increase as expected. Mainly, we'll be growing the sales and marketing teams in the U.S., and we're doing this in conjunction with Lithia.

Ollie Mann

executive
#38

Eventually, when the rollout gets going, that will turn into the underlying result. So look, there will be some increase in 2025. So relatively small. But as soon as the income begins to arrive, that will offset any costs in there. So again, we're comfortable with that. We can go through that in more detail again at the Capital Markets Day.

Henry Wallers

executive
#39

I've got a few questions coming from Ian Robertson over at Progressive. Could you give me a sense of what the upsell actually looks like? What separates the most basic offering from the full bells and whistles version? And on top of that, which product tier has been deployed at Lithia U.K.? Also, what product level is going to be rolled out at the Lithia U.S. store?

William Berman

executive
#40

That's not a simple question to answer. So the way we view our system, and the way we describe it, is as an ecosystem in which you can facilitate a whole transaction — whether that starts on the sales side, all the way through a part exchange, to being able to arrange financing, to being able to schedule a service appointment online, and to being able to track the progress of the work through an app, and to be able to push it through. As for Lithia U.K., they mirrored the product portfolio that the old Pendragon stores were on. So they have probably 75% to 80% of our products currently in the system. As we test and develop additional products, Lithia has kindly allowed us to use them as kind of our test bed or incubator, and then we can go with it from there. There really isn't a base system without these additional functionalities, and this might not be the best example, but it'd be kind of like utilizing Microsoft's Office portfolio, where you go in there and there are multiple different things in there. You might not use PDFs, but it's there if you need to turn it on — you can turn it on — and that's where our system is.

William Berman

executive
#41

None of these are extra features sitting outside our platforms — they come standard. And depending on how a dealership is structured, what they need, what they want, and their own systems and processes, we're able to adjust and switch these various products on or off to match their requirements. What we keep seeing more and more is that customers like our unified ecosystem; they like having one single view of the truth about the customer, one data stack, and then being able to use the different capabilities we offer inside a single ecosystem to run their business on. So as we head into North America, we see more and more dealers likely taking that path. That said — and Ollie described this earlier — the systems that exist in North America are primarily accounting-based systems, and then they have different functionality that has either been layered on top of that through acquisitions through those companies, and/or third-party layered apps that have been developed completely outside and then have APIs that push and pull data through and are completely different tabs, different URLs that you're trying to function through. I mean it gets quite cumbersome. If you go into a U.S. store, you can find somebody in the sales department having 10-plus windows open, trying to utilize different functionalities to these different systems and pushing through.

William Berman

executive
#42

I call it kind of a Frankenstein situation — a little from here, a little from there. Sure, it functions, though not always with the efficiency or smoothness you'd want. The customer doesn't get the best possible experience, and in our view our system stands apart and works around those issues thanks to the unified ecosystem we offer.

Henry Wallers

executive
#43

Tom Like from Canaccord Genuity has the final question. Is there any big bang event in the industry that could accelerate a change in existing systems towards Pinewood? You mentioned these are sticky systems that can be slow to swap out. The second question, are you able to break down the 11% revenue growth? You mentioned 3.6% increase in users, but can you split up what is existing from what is new?

William Berman

executive
#44

So I'll handle the first section, and Ollie, would you mind covering the second part? Whether there will be a big bang among the OEMs, I'm not sure, but what I do see constantly is the OEMs evolving across the various systems. Take Europe — it's a highly fragmented system. Consider a country such as Germany: in excess of 20 different DMS systems, I believe, with no real market leader. For an OEM to sit there and maintain that many integrations so they can communicate with customers the way they want, with dealerships operating in a consistent, unified manner toward the end user — that's very difficult. So perhaps not a big bang, but over time I could see OEMs capping the number of DMS layered apps and ecosystem providers they engage with. I feel the team has positioned us well on that front by building great relationships with OEMs, but equally important, by having a state-of-the-art top quartile system that facilitates and can deliver what the OEMs are looking for. So over time, I just see the market consolidating down on the number of DMS ecosystem, third-party layered app providers.

William Berman

executive
#45

And I believe that would be very much to our advantage.

Ollie Mann

executive
#46

Now regarding revenue growth. In the past, that came mainly from user growth plus price increases tied to inflation. More and more, the upselling of product functionality that Bill mentioned a moment ago is contributing to it. We don’t break out the 11% precisely, but the 3.6% from users is there. And that upselling of functionality and products is becoming an increasingly meaningful portion of the remainder—it’s playing a bigger and bigger role in that. So broadly, you can divide it into 3. The split isn’t exactly even, but we believe it’s not far off. Over time, that will matter more and more in the U.K., internationally, and in the U.S. as we expand there.

William Berman

executive
#47

Well, thanks, everyone. And finally, Ollie and I want to express our thanks to the whole Pinewood team. Without them, we wouldn't be where we are today, and we're genuinely excited about what lies ahead for the company.

Ollie Mann

executive
#48

Thanks to all of you.

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