Snowflake Inc. (SNOW) Earnings Call Transcript & Summary
September 4, 2025
What were the key takeaways from Snowflake Inc.'s September 4, 2025 earnings call?
In Q2 fiscal 2026, Snowflake Inc. reported product revenue of $1.09 billion, reflecting a robust 32% year-over-year growth, which accelerated from the previous quarter. The company achieved a net revenue retention rate of 125%, indicating strong customer engagement and expansion. Management highlighted that they have reached a record of 654 customers spending over $1 million annually, signaling a solid demand for their platform. Guidance for future quarters remains optimistic as Snowflake continues to capitalize on the AI and data transformation trend, with no changes to previous forecasts.
What topics did Snowflake Inc. cover?
- Revenue Growth Acceleration: Snowflake's product revenue grew to $1.09 billion, marking a 32% increase year-over-year, which is an acceleration from the previous quarter. CEO Sridhar Ramaswamy stated, "Our momentum is your tailwind. Q2 32% growth and $654 million customers create massive pull for your services."
- Record Customer Engagement: The company reported a record 654 customers spending over $1 million annually, indicating strong demand for its services. Ramaswamy noted, "This is proof that Snowflake's momentum is your tailwind."
- AI Integration and Product Innovations: Snowflake introduced over 250 new features in the first half of the year, focusing on AI capabilities. Ramaswamy emphasized, "Every new workload, every new AI project creates demand for your services and solutions."
- Net Revenue Retention: The net revenue retention rate reached 125%, demonstrating strong customer loyalty and expansion. Ramaswamy stated, "Net revenue retention being this strong means that our existing customers are leaning in and investing."
- Market Growth Potential: Management highlighted the market size is expected to double from $170 billion in 2024 to over $350 billion by 2029, driven by AI. Ramaswamy mentioned, "If anything, AI is accelerating this growth."
What were Snowflake Inc.'s September 4, 2025 results?
- Product Revenue: $1.09B (up 32% YoY, accelerating from last quarter)
- Net Revenue Retention: 125% (indicating strong customer engagement)
- Customers Over $1M: 654 (new record for the company)
- New Features Launched: 250+ (in the first half of the year)
- Market Size Projection: $350B (expected by 2029, up from $170B in 2024)
- AI Product Usage: 6,000+ (customers using AI products weekly)
Snowflake's strong revenue growth and customer engagement metrics signal a positive outlook for the company, particularly as it leverages AI to drive further expansion. Investors should monitor the company's ability to execute on its migration strategies and maintain its competitive edge in the rapidly evolving data landscape.
Earnings Call Speaker Segments
Hwee Bee Tan
executiveOkay. Let's get started. Good afternoon, everyone, and morning to our partners in India. My name is Hwee Bee, and I Lead Partner Marketing for Asia Pacific and Japan. And welcome to SPN Pulse, our quarterly partner update series designed to keep you connected with Snowflake strategy, innovations and our ecosystem. This is where we share what matters most for you, Snowflake's latest business momentum and strategy, our key product innovations, our customer success stories that inspire all of us and what's next for our partner ecosystem in Asia Pacific and Japan. I'm delighted to have all of you with us today. And in the next hour, you will hear from Sridhar Ramaswamy, our CEO, on Snowflake's latest business performance and what's driving our growth. There will be a fireside chat between Sridhar and Ash Willis, our VP of Partner and Alliance, on how partners are at the center of this momentum. Next, we have Jeff, our Product Director, who will share with us our latest product innovations. And joining us today is also our customer, XLSmart, the largest telco in Southeast Asia, the Chief Analytics and Strategy. He's going to share with us their data transformation journey and how XLSmart is serving over 82.6 million mobile subscribers and capturing 29% of the telco market share. And finally, we are also going to share with you our latest partner programs, how we can continue to win with you. And throughout this session, we continue to ask for your feedback and your support to give us your questions so that we know more about you, right? Next, I'm going to pass it over to Ash, right? Ash, are you here with us?
Ash Willis
executiveHi, I'm here, Hwee Bee. Good to see you, and thank you for the introduction. It's always a great pleasure to be on Pulse. And I'm particularly pleased for this one to call out that this is the first time we're doing simultaneous translation for our friends in Japan and Korea. So great to see that feature. And also awesome to welcome Sridhar Ramaswamy, our CEO, to the call. Welcome, Sridhar.
Sridhar Ramaswamy
executiveAsh, excited to be here.
Ash Willis
executiveAlways love welcoming you to APJ, albeit virtually today but looking forward to seeing you in Japan next week.
Sridhar Ramaswamy
executiveThat's right. That's right. It's going to be a great trip.
Ash Willis
executiveSo Sridhar, lots going on, lots to talk about. I have many, many questions for you for our fireside chat. But I think to kick off, just to set the scene a little bit, there's a couple of slides that we're going to get you to run through. So I'll hand over to you for the first 10 minutes, and then I'll jump back in with our fireside chat.
Sridhar Ramaswamy
executiveThat sounds great. Let's move to the next slide.
Hwee Bee Tan
executiveSure.
Sridhar Ramaswamy
executiveGood morning, everyone. It's truly an honor to be here today. The journey from data to business transformation represents our single biggest joint opportunity. We are at an inflection point in technology, a moment where the convergence of data and AI, driving transformation is reshaping every industry. I don't think it's going to be an evolution. It's rapid change. It's going to be closer to a revolution. And that's the most critical part of the story, which is that the destination is not AI itself but the business transformation that it enables. And that's where you, our partners, create the ultimate value. By combining data with your industry expertise and services, you deliver the true outcome, a transformed business. And our shared goal is to change the way business is done through data. This isn't only about transforming our customers. It's about transforming our own businesses and strengthening our partnership with you all to lead in the AI era. At Snowflake, we have a simple but powerful vision to be the engine that powers this new era of transformation with data and AI. Let's move forward. And as a company, we are at the forefront of the data and AI transformation, the single technology -- biggest technology wave of our time. Every enterprise is thinking and rethinking how it uses data and AI has become the engine of transformation. And together with you all, our partners, Snowflake is uniquely positioned to define the standard for AI-ready data in the enterprise. And our momentum at the center of this enterprise AI revolution is undeniable. In Q2 fiscal '26, which we just wrapped up, product revenue reached $1.09 billion in the quarter, up 32% year-on-year, accelerating from last quarter. Our net revenue retention, a key metric of how people, customers are leaning into our platform is at 125%, showing that customers are expanding strongly with us. Today, we have 654 customers spending more than $1 million annually. This is a new record for us. And this is proof that Snowflake's momentum is your tailwind. Every new workload, every new AI project creates demand for your services and solutions. Let's move to the next slide. And the market is doubling from $170 billion in calendar year '24 to probably over $350 billion in calendar year '29. And if anything, AI is accelerating this growth. And this is the opportunity that we must seize helping customers modernize, migrate and build the next generation of AI-powered applications. Next slide. And we have proof points literally with thousands of customers with over 12,000 customers with over 750 of the top 2,000, the G2000 customers that are a part of the Snowflake ecosystem. Next slide. And the Snowflake AI Data Cloud. is the foundation for partners to build, to differentiate and to grow. We have a unified platform for data and AI, whether it's analytics, collaboration or applications, all in one governed environment. Snowflake Intelligence, which is in public preview, and Jeff is going to talk about it, it uses natural language to give you data, to give you intelligent agents. We are going earlier in the data cycle. We launched OpenFlow, unifying batch streaming, structured and unstructured data, expanding into a $17 billion integration market. And you're going to be bringing Postgres inside Snowflake where you're going to have enterprise-grade OLTP, online transaction processing along with, of course, OLAP that we have offered forever. And we also released Spark Connect, enabling you to migrate workloads seamlessly with 1.9x faster performance versus managed Spark. And this is a platform built for partners, open, trusted and designed for scale. The proof in the pudding. We are delivering features faster than ever, over 250 features shipped in just the first half of this year alone. We are delivering up to 2x faster performance in new optimizations, enabling quicker time to value for customers. And we are enterprise grade. I can't emphasize this enough, whether it's government, whether it's security, whether it's replication, whether it's disaster recovery or compliance, they are at the core of what Snowflake is, enabling partners like you to implement and confidently scale mission-critical solutions. And our message for you is this, our momentum is your tailwind. Q2 32% growth and $654 million customers create massive pull for your services. And the fact that we have over 6,000 customers using our AI products on a weekly basis is a huge opportunity for you right now. And the AI data cloud that we have created is your foundation for building the next generation of offerings. And we have a differentiated value proposition through all aspects of the data cycle, close to 2x faster than managed spark, Postgres, OpenFlow, AI native capabilities. That means faster migrations, faster deployments and faster customer outcomes for you. But we value our partnership with you, and we make a strong commitment to you. We put our customers first and being accountable and aligned with customers, with partners like you are not just internal values. They guide how we build with you, how we work with you. Our success is joint success. And what these in turn, what these values ensure is that our growth translates into your growth. And that's the part that is super exciting about this moment. I frankly feel very fortunate to be right at the center of this massive transformation that is rippling through enterprises. AI is becoming -- AI and data are becoming the new enterprise operating system. And we are proud to be that data platform for you but we are even prouder to be your partners in bringing value from that platform to all of our giant customers. With that, I think we're going to do a few questions, with Ash?
Ash Willis
executiveYes, absolutely, Sridhar, and really appreciate that context. And I love the message there around joint success. Our success is our partners' success and vice versa. And the role that I get to play working with these partners day in and day out, I think many would attest to the fact that we are seeing a huge amount of momentum across the market. So awesome results, 32% year-on-year product growth, almost 700 customers now at that $1 million mark, great momentum around G2K. This is kind of a big question to start with. But I guess what really excites you the most about the momentum that we're really seeing across the market and that Snowflake is driving?
Sridhar Ramaswamy
executiveThe really cool thing, Ash, is that our momentum is broad-based. It's not like we are relying on overspending by a particular segment or a company. Net revenue retention being this strong means that our existing customers are leaning in and investing. We also had something of a record for cap ones in terms of how many cap ones new logos that we acquired last quarter. And that's also really, really exciting for us. But what is cool is the new products, whether it's in data engineering or AI are also accelerating. We mentioned in our earnings, for example, that a full quarter of all deployed use cases have AI in them. That's the magic of data and AI. And I can tell you, I relate to it personally. Snowflake Intelligence can answer questions for me that I honestly would not even have dreamed of asking a year ago because I know if I wanted answers to questions like that, and I had to go find an analyst and explain what exactly I meant, and then hopefully get an answer. All of that is just a sentence away inside Snowflake Intelligence. To me, that's the momentum of where data and AI come together to create magic. That's the massive opportunity for us whereas like technology vendors working with our partners, we can go to our customers and say, what's going to make a difference for your business? And how do we go about creating it? And the ability to do that super quickly, that's what's magical about this moment.
Ash Willis
executiveYes. Well, I guess, Sridhar, what worries me is when you come to me with a question, I know that you already know the answer most of the time, and you're just testing me to see how well I know it.
Sridhar Ramaswamy
executiveWell, no, but that's the part of democratization, which is that we are limited by our imagination. We are limited by our curiosity. We are limited by how much time we are willing to put in. At any given point, I have 3 deep research papers that like I want to read. I just can't find the time and the mental energy to like stick it into my head, and that's become the bottleneck, which honestly, that's a fun place to be.
Ash Willis
executiveYes, it is. It is. And I think the amount of change that we're seeing around the technology is remarkable. 600 -- how many new features I captured that?
Sridhar Ramaswamy
executive250 plus just in H1.
Ash Willis
executiveJust in H1, right? And I sort of look at the landscape and I look at the ecosystem and the amount of evolution that's being driven there. You touched a little bit on the concept of new logos, cap ones as we call them. It's quite amazing to see the opportunity that, that represents for our partner ecosystem and just the amount of new demand that's coming on to the platform as well.
Sridhar Ramaswamy
executiveIndeed, yes. Please go ahead.
Ash Willis
executiveJust to dig into that a little bit more. So we talk about growth, we talk about new logos. We talk about new product features as well and growth at the base but also going deep within accounts. Where do you kind of see the biggest opportunity for our partners? And I guess the flip side of that is where would you like to see them focus as well?
Sridhar Ramaswamy
executiveI think you should, first of all, acknowledge that in this moment, a lot of our joint customers, CEOs are aware of the transformative power of AI, but it is also a thread that we can pull, meaning that if you can start with what's the business goal that a particular customer wants to accomplish enabled by AI, you can quickly enroll that into, okay, these are the kinds of end-user products that you need to create. Perhaps it's Snowflake Intelligence, perhaps it's a modern BI platform like a partner like Sigma. But then you can unroll that back to, okay, what are the data sources that we need. And assisted by AI, Snowflake is also working hard at making migrations go faster. We're introducing a slew of new features into SnowConvert AI, which is our free product to enable migrations to happen. I think that's the part that's exciting, Ash, which is that the entire data life cycle can come alive because great data in Snowflake is AI-ready data and AI-ready data is the data that drives business transformation.
Ash Willis
executiveThat's a really interesting point, right? I know that everyone wants to talk about AI and everyone wants to kind of talk about the innovation and the business outcomes that AI drives. But at the end of the day, it comes back to the data, right, the quality of the data, the availability of the data. So just to double-click a little bit, you mentioned SnowConvert. Why is that so important to our longer-term strategy? And I know it's an area that you've really been doubling down on with the product team.
Sridhar Ramaswamy
executiveYes. Some of these migrations are really hard. I am part of migrations that have taken 12-plus months, and it is terrifying for people to go through those kinds of migrations. But the same technology that helps people write great code, fresh new code is also one that can help people write tests when you're doing migrations. Migrations have mostly been thought of in a very waterfall traditional kind of sense. You're on this tool that does a conversion, it generates some errors, you go fix the errors and then you move on. And it's only, for example, much, much later that you start loading data into the destination system. And as soon as that happens, you discover a slew of problems. What AI can do is get into much faster iteration loops in all of these situations so that you can fix problems along the way. And we are busy experimenting by putting engineers to work on migrations directly, what additional tools we need to be built. I see this as the beginnings of a pretty large unlock for Snowflake and for our partners.
Ash Willis
executiveYes. Yes, absolutely. And I think the old saying that saying that you can't have an AI strategy without a data strategy holds.
Sridhar Ramaswamy
executiveThat is correct. High-quality data is going to matter so much more and things like knowing the semantics behind data. Let's face it, every department, every company defines revenue in its own unique way. And every company, again, defines an active user in its own unique way. How do you capture those semantics? That's also a problem that we are working on. We introduced this concept called the semantic model, where information about data is stored right along with the data in the Snowflake, and we are busy building connectors can help extract some of these semantics that are locked away in other tools, for example, like DI tools without it being easy for AI systems to be using. We are storing the data closer. We are storing like the semantic information closer to the data so that any tool, by the way, not just Snowflake's own AI tools can use that information to provide great AI answers. And it's another theme that we constantly press on at Snowflake, which is how can we be good citizens in a customer's data ecosystem? How can we make sure that we are interoperable. I was in a conversation earlier with Satya from Microsoft today. He was kind enough to record a video for us. And one of the things that he mentioned was how excited he is that Snowflake Intelligence data agents can be exposed inside Office Copilot. I think all of these is what makes AI so much more powerful because it becomes a part of how we go about solving problems starting from migration to how do you get value from the data that is created.
Ash Willis
executiveYes. We certainly hear a lot from partners and customers around the importance of openness and flexibility and connected ecosystems. It's very much top of mind. I'm going to keep digging a little bit on product innovation because I think it's just so impressive, the speed of innovation and also the thought process around a lot of that. I know this is probably going to be a bit of a hard question for you in terms of asking you to pick a couple of favorites. But out of those 250 new innovations, what are some of the ones that really excite you?
Sridhar Ramaswamy
executiveI mean we have Jeff. So I have to please him. But kidding aside, I would say that Snowflake Intelligence has been a game changer. It still can get better, but just the things that you're able to do. I'll give you folks a simple example. I met the CEO of CLEAR about a month ago at a conference. And I knew that Austin International Airport was a customer of Snowflake. I knew that there were a few others but I didn't exactly remember. So I confidently told her, a number of airports are Snowflake customers. And she promptly goes, really, which one? What do I do? But I promptly type in who are Snowflake's customers in the aviation industry, not only did it bring up airports but it also brought up other customers like United. It brought up transportation authorities. And that was like this aha moment of, wow, I can ask like a total left brain question and still get an answer. But look, I'm also an engineer. I love so many different aspects. The other day, I was writing a streaming ingestion to see how rapidly we could ingest data while still delivering fresh data. This is a new ingestion platform that we've built, got some amazing numbers. I'm a practitioner of what we preach. I use coding agents left and right to create tools, mostly just for my amusement because I'm not really good enough to create software for other people. But just that ability to use our various features, I think, is, again, something that's pretty magical about this moment.
Ash Willis
executiveI think the accessibility of technology and information is really empowering. And I hope you don't mind me sharing with the audience but when I was in Menlo Park a couple of weeks ago, you and I were chatting about an e-mail that you had sent me that had some data. And I'm like, "Hey, Sridhar, that's really cool. How did you do it?" And you're kind of like, I just vibe coded it. And I'm like, what? But you actually showed me how to produce some code, amazing amount. Like I probably spent a couple of hours a week kind of trolling through some e-mails. And just with some really simple code that took maybe 10 minutes to build, I now just get access to all of this information.
Sridhar Ramaswamy
executiveThat's the magic of today, Ash. And part of our aspiration and goal with tools like Snowflake Intelligence is to be able to bring that magic on all data for all our customers. I think that's the excitement that we have to look forward to because this is technology that truly makes the complex just go a whole lot easier.
Ash Willis
executiveWell, I hope you know like next time I have a problem like that, I'm going to come to you as well for some more tips around vibe coding.
Sridhar Ramaswamy
executiveJust going to vibe code it up.
Ash Willis
executiveSo we are -- I just had my leadership in town this week, and we spent 2 hours going through some AI tools. And I think it's quite remarkable just to see it how much efficiency you can gain as well, like our SEs building demos on the fly for customers.
Sridhar Ramaswamy
executiveThat's right. That's right.
Ash Willis
executiveWe're working on a couple of initiatives that we're going to take to our ecosystem to help teach them some of those tips and tricks as well, which is pretty cool. So I'm going to talk a little bit about competition. And you said it before, like we focus on the customer but I think that we also need to be mindful and aware of sort of what's going on in the broader landscape. So as you engage with customers and I guess, partners, big, small in the middle, how do you kind of describe and position Snowflake's differentiation, competitive advantage? And I guess, how can partners as an extension of Snowflake really help to amplify that message?
Sridhar Ramaswamy
executiveI mean one of the things that we have to do is give our partners great messaging to distinguish Snowflake from the competition. We are the best analytics platform that there is on the planet. And the values that we bring, which is simplicity, making complex things easy to do on Snowflake, making sure that everything is connected, whether it is data that sits inside Snowflake that one department or a customer can share with another department or us ensuring that AI features work out of the box with things like governance. This is what we sweat. And we also sweat trust a lot. We want our customers to trust the results that they get from a platform like Snowflake Intelligence. It is our ability to create this one platform with a single security model based on open standards that uniquely differentiates us. There are some competitors that pay lip service to openness and go and garner the market on "open projects" and then start making proprietary changes to them. We don't do that. When we bet on open formats like Iceberg, we are happy participants in the process. An open format means collaborating with other people. Some of them might not agree with you. But similar to a democracy, we think it produces great outcomes for the entire industry. And that's what we have consistently pushed. And what you get from us is AI and analytics and applications on the same governed platform. And it is these qualities, the ease of use, the connectedness, the trust that is at the center of Snowflake that we want to make sure that all of you emphasize. When you do a project on Snowflake, you're doing it on a battle-tested enterprise-ready platform that is going to leave a very happy feeling with all the customers that you implement Snowflake with. And that's the thing that's going to distinguish us. And remember, we always put customers first. If there's a problem, we will be there with you solving those problems. And thanks to folks like -- amazing folks like Ash and Chris Niederman, who just joined us, we also are genuine in how we are leaning into the partner ecosystem. We want you to succeed because your success creates our success. And this is what distinguishes us very, very foundationally from our competition.
Ash Willis
executiveYes, that's a great answer, Sridhar. And I've just seen Jeff jump on, but I am going to steal a couple more minutes of your time and just make you hold off for a few. But just to recap on that point, the acronym that I like to use to remember what you just said is ECT, easy, connected and trusted.
Sridhar Ramaswamy
executiveThat's right. That's right.
Ash Willis
executiveAnd I add an O on the back of that for openness. So I think that for our partners, if you remember ECTO, it's a really good way to describe the advantages of Snowflake.
Sridhar Ramaswamy
executiveLove it.
Ash Willis
executiveSo Sridhar, closing question. I'm not going to let you go without this. So you live and breathe this day in and day out. I guess it's a landscape that is moving so quickly. What's kind of your boldest prediction in terms of what this space holds over the next, I'd like to say, 5 years, but I kind of think that, that could be a little bit too far out. But as we look into the future, where do you kind of see the technology? Where do you see Snowflake? And how would you like to see partners grow with us, I guess?
Sridhar Ramaswamy
executiveYes. I think the -- first of all, I agree with you completely. I think people making 5-year predictions in 2025 are either bold are like kind of cookie because this is just a time that is changing so rapidly that is really hard to make any kind of predictions, 5 years is an eternity. And my team comes to me and says, by the way, that they're going to launch something and build on November 5. I go, really, that's like a decade away. What are you going to launch next month? So we need to keep that in mind. But I think the role that we are looking forward to is one in which every workflow. And remember, workflow is just a fancy way of saying, I'm going to move from this tab, copy some information and put it into this tab. That's what workflow for most of us is. It's a pain in the a***. And but every such business workflow will be AI augmented, AI-enabled. Every application that people will want to use will have a natural conversational interface. And there is no way to separate out data from AI because data is the fuel that makes AI come alive. And that's why we say there's no AI strategy without a data strategy. And our partners are going to be at the center. All of you are going to be at the center of driving business transformation with all our customers. And by the way, driving massive business transformation in how you operate. What AI is doing right now is sort of redefining the line between software and services. We have to embrace the fact that, that line is going to get a lot more blurry is going to create so much more opportunity for us. But what I want you to take away is that the Snowflake AI data cloud is that foundation that we feel very confident about and we feel that we can be an incredible ally for all the partners that are here.
Ash Willis
executiveExcellent, Sridhar. Listen, that's a great closing message. Super exciting about all the work that's happening at Snowflake and across the industry. And I think it just underscores what an amazing opportunity that represents for our entire partner ecosystem. So thank you so much for being so generous with your time today. I know it's quite late for you, and there's a ton of stuff going on having you here really underscores the importance of our partner ecosystem to Snowflake. So personally, I really appreciate it. And I look forward to seeing you in Tokyo next Wednesday.
Sridhar Ramaswamy
executiveThat's right. Thank you, Ash. Look forward to it. Thank you all for attending. And by the way, I'm super happy that I went before, Jeff, because it's a really tough act to follow.
Ash Willis
executiveYes. I don't moderate panels with Jeff because I find it so difficult to get into the details but thanks very much, Sridhar. See you next week.
Sridhar Ramaswamy
executiveTake it away, Jeff. Take care. Thank you, Ash.
Ash Willis
executiveJeff, welcome to APJ, albeit virtually, as I just said, to Sridhar, I know you do have some time planned out here in the not-too-distant future. I think we're going to see you at a couple of SWT events.
Jeff Hollan
executiveYes. And had the -- had the chance just a few weeks ago to go down to Sydney and see some folks there as well. So that was great. So looking forward to it.
Ash Willis
executiveYes, of course, I missed you at the Sydney event but I did hear good things and one of our largest SWTs across the region. Unfortunately, the coffee is not as good in Sydney, Jeff, as what it is in Melbourne, so...
Jeff Hollan
executiveSo I have been to Melbourne a few times and somebody from Seattle, I've always been impressed Seattle has a strong coffee culture. Melbourne absolutely does as well.
Ash Willis
executiveWell, I say the best coffee in Seattle is the coffee that comes from Melbourne. So I've spent a lot of time there over the years also. So I'm sure I'm going to get a lot of timing comments as a result of that statement. Jeff, thanks for taking the time. You are deep into product and what we're doing from a product perspective, day in and day out. Very, very topical for this audience, and I appreciate you taking the time to come and speak to the APJ partner ecosystem. So I'll pass over to you, and I'll see you at the end of the session.
Jeff Hollan
executivePerfect. Thank you so much. So yes, I want to take just a few minutes here. It's a great segue with the panel you all just heard with Sridhar, talking about the state of the business and the direction of where we're headed. I just want to spend a few minutes here and talk some about some of the pulse of the product pieces and specifically, I want to spend some time thinking about what we're doing around some of the investments around AI. Now Sridhar already did a phenomenal job from a high-level overview of what we're trying to accomplish. So that's going to actually save me a bunch of time. But I want to just focus on 3 big areas of investment that are happening in AI right now. The first one being agents and intelligence, Sridhar was able to spend a good amount of time talking through some of that. The other one is around AI SQL. The last one is around ML platform. Now all of these are just 1 part of a slice of our investments. If I think about Snowflake all up, we're making investments in data analytics, data engineering, apps and collaboration and AI. So I'm just kind of focused on 1 slice of it. But you'll see here in the next few minutes how really Snowflake both directly to customers and through partners, through both partner solutions and partner-assisted deployments is trying to help integrate AI everywhere from ingesting data all the way to getting insights on the data. So again, Sridhar already set up a little bit around what we're hoping to do with agents and intelligence but I'll just double click and I'll even show you this in action here in just a second. So for us, what it really comes about is how we can bring AI on top of all of that proprietary unique data within an organization, within an industry within an ecosystem and really start to accelerate the business transformation and the business insights that happen as a result. You likely are using generative AI in your day-to-day life. But once it comes to your work job once it comes to your enterprise context, oftentimes, the AI without the data becomes very, very less useful, like useless almost. And so bringing that data with the AI is where we see a bunch of potential and a bunch of things coming together. So one of the pieces here is we want to make it very easy to create agents, specifically agents that work on top of your enterprise data. So agents is a very exciting term in the industry right now. You can almost think of it as just how you can start to use these leading industry leading LLMs and models to actually go perform more complex tasks, sometimes entirely autonomously all on top of your data. So I want to give one very critical example when it comes to data agents. And that's with how easy it can be to get access to the data that you need at the right time. If you look at any enterprise and an employee within that enterprise, they're making dozens of decisions every single day. Now sometimes those decisions have huge consequences, potentially millions of dollars are on the line with a different decision and how frequently are those decisions made without access to the right data. And it's very understandable why that happens. Sometimes finding the right data can be very time-consuming, you're navigating through a bunch of dashboards, you're trying to remember what was that report that had the right data. Maybe you're going to find the right report but then you have to slice and dice it to the right scope. There's so much work. Very often, what I have found in the past is that I would just end up e-mailing my data team and being like, hey, I need this specific slice to the data, and I'm kind of waiting for some human manual effort to go and sort that out. So what we want to provide is a better way with bringing agents on top of your data to provide the solution of Snowflake intelligence. So let me just show you quickly what that looks like in just a few minutes. Sridhar already mentioned how he uses this and some of his day-to-day interactions because inside of Snowflake, we have about a dozen of these agents that we're using, while we work at Snowflake to help, I do everything from managing our road map and managing our backlog. Sridhar mentions that he can look at customers and what customers are doing. But here in this demo, I just have a simple agent here, and this is called my Product Insights Agent. So this is an agent that I've connected to a few data sources. This knows a bunch of information about sales that are happening in my organization and also has access to a bunch of data that is unstructured. You could think of like slack conversations, e-mails, calender invites, customer support tickets. Now this is fairly limited, just for the sake of the demo but this list can get as long as you want it to, which says, hey, agent, you're now an expert in all these pieces of the data, this is data that is securely governed and running in Snowflake. So what this means now is if I have a question, how are sales doing over the last 2 weeks by region compared to forecast. I'm just going to ask Snowflake Intelligence. See what happens right away is this agent is immediately looking at my question, and it's figuring out what's the best way to answer it. Now a few important call-outs here. The first one is all of the interactions that are happening here are all happening on top of my secure data. It knows who I am. It understands the data that I have access to. All of that is being enforced. Even the models themselves, the reasoning, the LLMs that are powering this, these are all running out of Snowflake. So my data is never leaving. It's all in my control with role-based policies enforced automatically. Now you'll see here in just a few seconds, I get my answer. It's given me some information here. It's even been smart enough to render this as a table in my case or is a chart, apologies. You can see here one more thing I'll call out even too. You can get nice little things like this green shield. Now I love this green shield any time I work with an agent because this sets me not only did this come up with the right query behind the scenes to answer this question but it pulled from a query that had been certified by my data team. This is a verified query. As Sridhar mentioned, you have a specific definition of things like revenue or a customer. Well, this is pulling from it to help me get the insight to the answer. Now I'll show one more quick thing here before we jump into some of the other product updates. To me, this is great, like this already saved me time from having to dive into or dig through different charts manually. But what I really like and where the power of AI starts to shine is what often happens is I'd look at a chart like this, and I'd quickly say like, hey, what's going on here west, right? All my sales seem to be going about to forecast but something is going on here with the West. And this is where often traditional data exploration tools really struggle. But where Snowflake Intelligence and because these agents are deeply connected to all of the data in Snowflake, instead of sending a slack to my data team, I'm just going to ask this agent tell me why the West is underperforming. That's a very abstract question. There's a bunch of things that could lead to that. And you can actually even see here, I'll go ahead and expand this because this might take a little bit to run. The agents now thinking, okay, why I have inventory data, I have marketing data, I have my trend data, what's the variance like over time. The agent is now thinking, okay, why I have inventory data, I have marketing data, I have my trend data, what's the variance like over time. The agent can actually now go through and go through a bunch of things. You're saying like here, oh, it's looked at marketing scores. It's looking at inventory levels. There's a number of queries and steps that now my agent is exploring the data in the same way an analyst would in my organization. I have now my own personal virtual analyst right here providing insight on my data, coming up with the right context. You can even see here, I'll quickly show here. This has even pulled in some snippets from Slack. Like it looks like I have some Slack conversations that might be relevant to sales in the West. This is giving the agents some clues, some additional context across that business data so that now after a few seconds, I can have some contributing factors, not just on what happened but why it happened and what I should do about it. This is incredibly helpful. I get recommendations, I get root cause analysis, all of this happening empowered through my data inside of Snowflake. So this is one huge area of investment that we're making, which is how we can bring these AI agents on top of your data in Snowflake seamlessly, connected to the business semantics, connected to the role-based access control, all running securely with your data. So agents and intelligence is a big piece of investment. The other one I want to quickly shine a light on in the last few minutes here is AI SQL. Now Snowflake Intelligence is a great way to access insights for anyone in the business, whether you're the CEO, a support engineer, a salesperson, you name it, Snowflake Intelligence is for you. AI SQL is great for the builder. And to me, this is a powerful set of AI tools that you can bring directly into your data workload. I'll just show a very quick example here. So the other week, I was working with a large data set of Snowflake data. It was actually survey results. And as part of the survey that we ran with some of our customers, we had a bunch of verbatim responses. What would you like to see Snowflake doing better? We had thousands of these responses. And I wanted to understand, well, what are the big trends across of all these thousands of responses? Like what are people asking Snowflake to do more of? Now if I wanted to, I could have tried to copy and paste all of those thousands of responses into an LLM and asked it to summarize but it would blow up. It would not work. LLMs can only deal with a certain amount of context at one time. But what I could do and what I did do is I wrote a single line of SQL code that looks very similar to the code here, which said, "Hey, Snowflake, you know how to query huge sets of data, right?" Almost infinite sizes of data Snowflake knows how to query. It now is also powered with these AI functions like AI summarize or AI filter or AI classify. And I said, "Hey, Snowflake, for all of these rows of feedback, I want you to use an LLM to summarize all of the findings and give me a 2-page report of what everybody said for this question." and Then I clicked Run, a single line of SQL that had some AI summarized just like what I've showed. It spanned for about 30 seconds. Snowflake behind the scenes was scaling out my query the same way it normally does. But as it scaled it out, it was weaving in these LLM calls to generate and summarize the components. So after about 30 seconds, I got back a simple 2-page report that said, "Hey, Jeff, for the survey, the thousands of responses, these are the big trends." It was incredible. It was mind-blowing. This truthfully just happened about a month ago. The power of being able to weave in AI to do more complex type of operations is a big area of focus. And we want to make sure that as you're doing it, you're doing it in an easy, efficient way. The last one I'll just mention here quickly before I wrap up is around just general ML platform as well. So you might be using generative AI either to do data processing, as I mentioned, or data insights with intelligence. But sometimes you might want to build more custom models, custom forecasting models, custom next best action models, where we have a full-fledged platform to do this inside of Snowflake or alongside our amazing set of partners. In general, from a product standpoint, how we focus on things is we want to make sure we have a general platform that can take care of the basis to make it easy, connected and secure. But we want to make sure that we integrate phenomenally with partner solutions because we know partners are incredibly good at finding industry-specific, business-specific differentiated solutions. So from ML to AI, you will see us always working to make sure that we're providing a path so that we can continue to work with partners to provide those specialized solutions. So to kind of wrap up on this pulse of the product, I know this is just a small taste, a small pulse. Across the board, you heard Sridhar say the same thing. We want to make sure that this is easy, fully managed infrastructure. You don't have to worry about spinning up the complex pieces needed to run either agents, generative AI or models. All of this is connected across the data in your organization, across the data in your ecosystem, across the data in the marketplace and trusted at its core. Now if you're interested on how you can get started and learning more about these AI features, just a few next steps I'll share is my last slide, which is start today, think about how you can bring everything from unstructured data, slot conversations, e-mail, support tickets, survey results to that structured data. We have use case evaluation workshops where we can help pinpoint some of the high ROA use cases, things that we're seeing across the industry are moving the needle. Then you can even join some of our prototyping workshops where we can go not just talking, actually building, like what would it take to get your very first agent similar to the sales agent that Sridhar uses or the product agent that I just showed. We're excited to work with you, continue to part with you and figure out how we can deliver this goodness and this exciting potential of AI into the hands of our shared customers. So thank you so much for letting me spend some time with you this afternoon or this evening, and that's what I want to share with you all today.
Ash Willis
executiveExcellent. Thanks so much, Jeff. So much amazing work going on. I love those demos around Snowflake Intelligence and Sema4 agents. But I also love the fact that ETC, easy trusted connected, or easy connected trusted depending on which way you want to position it. I had no idea you had that slide in there. So pleased to see that, particularly following on from the discussion with Sridhar. Thanks for jumping on. Always a really valuable session around the pulse of the product. So I appreciate you doing that. Just a quick reminder to all of our participants, if you do have any questions, please use the Q&A function at the bottom of the screen. We have a bunch of people sitting here answering those questions. So keep them busy. Okay. For our next session, I am going to be speaking to one of our fantastic customers from Indonesia. But before I do, Hwee Bee, I think there's a short video that you would like to play.
Hwee Bee Tan
executiveYes. [Presentation]
Ash Willis
executiveGreat. Thanks, very much, Hwee Bee. And Sami, welcome to SPN Pulse.
Sami Uddin Ahmad
attendeeThank you, Ash. Happy to be here.
Ash Willis
executiveNow I was wondering where we had met before, and I just figured it out. Every time I walk into the office in Singapore, I see that video playing. And that's why your face was so recognizable when we connected the other day. So thanks for joining us, and thanks for being an amazing customer of Snowflake.
Sami Uddin Ahmad
attendeeHappy to be here, Ash, and happy to be a customer for Snowflake as well.
Ash Willis
executiveAnd I should also say congratulations. You were just recognized as one of our Data Driver of the Year awards, Data Executive, I believe.
Sami Uddin Ahmad
attendeeThank you so much for that.
Ash Willis
executiveSo I joke with you the other day that, that means that we use you for all of these presentations moving forward. So you've got to commit to multiple hours every week to do these things.
Sami Uddin Ahmad
attendee100%. And like I said, the learning is mutual, right? So I always learn a lot from these sessions. So looking forward to that.
Ash Willis
executiveOkay. Good stuff. So Sami, just to get started, I think there's a couple of things that we should clear up. So in that video, we just saw a company called XL Axiata but the title of this session is all about XLSmart. What's going on there?
Sami Uddin Ahmad
attendeeYes, yes. So basically, last year, we were at XL Axiata, and earlier this year, just very, very recently in April, we actually completed our merger with the fourth operator here. So that's a premerger used to be called SmartFren. So we merged XL Axiata and SmartFren and produced a new company, which is called XLSmart. So we are now much bigger, much well positioned to fight in the market.
Ash Willis
executiveSo we need to get Mr. James Butler from our marketing team to come and film a new video with you.
Sami Uddin Ahmad
attendeeCorrect. Correct. Exactly.
Ash Willis
executiveGood stuff. So the other thing that I just noticed on there is it said XL Axiata had 57 million subscribers but the notes I have here are a much larger number.
Sami Uddin Ahmad
attendeeExactly. Because now we have completed the merger process in this Q2, we had our first quarterly report out as well as a merged entity. So we have now a lot more customers.
Ash Willis
executive82.6 million mobile subscribers if the data I've been given is accurate.
Sami Uddin Ahmad
attendeeExactly. That's the correct number.
Ash Willis
executiveSo considering you serve so many customers and so many people in Indonesia really trust your company, what role does data play both in terms of your growth strategy but just running the business on a day-to-day basis?
Sami Uddin Ahmad
attendeeExactly. So basically, data is at the center point of everything we do. And I'm not just saying it as a clichéd word but practically, every day, every moment, whenever we are making a decision from a very strategic decisions all the way to very tactical day-to-day stuff, data is all across -- is used widely all across the organization. I will give you some examples. So Indonesia is a complex geography. So it's a lot of islands and the access to those islands is also difficult as well as we really need to be sure where are we deploying our CapEx because, I mean, telecom itself is a very CapEx-intensive business. And it's a $3 ARPU market. So we need to be very sure that wherever we are deploying our CapEx, the market demand is there. So we use a lot of internal and external data together to build -- and we have built our models that helps us in identifying the geographies where we should expand our network. But not just from a coverage perspective but also a customer experience perspective. So what is the profile of the customers, what kind of devices are they using? And what is the right experience to build because it's very easy to build, for example, 100 Mbps network all across the country but then the key is the profitability as well. And when the ARPUs are like very small, it's the volume gains, right? So what is the best network dimensioning to serve these millions of customers serving their mobile needs. So we do a lot of those decisioning on using data. Then the other very big part is the personalization. So how do we reach out to our customers in a meaningful way where they feel connected, where they feel that we know we understand their needs and what we are presenting to them is something which best suits their needs, not only just a product perspective but in the journeys, in the channels we are reaching out to them, we have more than 50% of our revenues coming from the digital channels as well. So digital plays a huge role, and that also opens up a huge opportunity for us to know our customers better. But all of that is only possible when you have the data in the right format, in the right context in a trusted way, which then can be activated and used for these variety of use cases, Ash.
Ash Willis
executiveThat's a great overview. And I heard you say customer a lot but it's both in terms of using data to provide better customer experience. But also you sort of take the circular approach there where it informs business decisions and investment decisions that ultimately results in better customer experience as well.
Sami Uddin Ahmad
attendeeExactly.
Ash Willis
executiveSo large company, we hear time and time again that many large organizations or many organizations, large and small, really struggle to scale data initiatives. They look good on a whiteboard but getting them into practice can be pretty hard. Maybe you could share a little bit of background in terms of why you decided to modernize your data platform and some of the things that you were really looking to solve as part of that project.
Sami Uddin Ahmad
attendeeYes, yes. No, 100%. And I would say that we were one of those organizations as well where we were literally struggling to get the analytics out of the of large data that we had before the migration on-prem. So much so than whenever -- most of the times, whenever we are doing a complex analysis, I had to wait for weeks for my analysts because usually the response I get that, we have to schedule it over the weekend because during the weeks, oh, we don't have enough window to run this analysis. And some of the examples that I said, you can't wait for weeks because you have, let's say, the Board meetings upcoming, you have to get the approvals from your shareholders of the business and you have to prepare a business case. And just this -- this is just one example. So it was really big pain for all of us to be able to get those numbers out. And as I mentioned, I mean, XL has always been a very data-driven company. We try to -- and we aim to gain -- get all our decisions based on the data and facts. So the scalability was significantly hurting our speed of execution and speed of decisioning. Then the other thing was the reliability of the numbers of the data itself because just like many other companies, our legacy platforms had built over the years, and there were silos. There were different numbers of different versions of the numbers. Security was also another thing of concern. So ease of use, scalability, reliability, all of those channels -- all of those were the reasons that actually pushed us to actually making this transformation as a must-to-have, must-win battle rather than have something, which is like we are doing it just for the sake because everyone is talking about AI and transformation. Let's do that. No. We had very clear reasons why we want to do it, and we pushed all the way on the execution.
Ash Willis
executiveOkay. So that's a really good overview in terms of sort of the what or the why. If we dig into the how a little bit, like how are we partnering together to really drive this transformation?
Sami Uddin Ahmad
attendeeYes. I think that's a great question because that how becomes extremely important when you have to have an excellent execution of an idea. So all the ingredients were there. We were very much convinced that we need a modernized analytics platform. So we ran a whole process to select the best technology that we -- that can potentially serve our needs but then how do we execute? And that's where I think the word there is a trusted partner. We are not talking about the cheap best. We are not talking about somebody who just says yes to all of our needs and desires and then fail later in the project but a trusted partner where we can actually have a dialogue, who can understand what is our business challenges, what are we trying to achieve and also help us in shaping the program in the best way possible, right? So that's what we started to look out for that who can help us, and why I'm saying trusted because one of the challenges we are facing is because of the legacy, almost nothing was documented, and I will be open on that. So we wanted somebody who actually gets their hands dirty with us, go into the scripts, look at the logic of how the data is being processed over the last 10, 15 -- I mean, XL was 29 years old, 28 years old organization. So how those things have been developed and work backwards. So it's a lot of reverse engineering that was involved. So we wanted somebody who can actually work very closely as one team with us. And that's what exactly happened that helped us in delivering this project on time.
Ash Willis
executiveOkay. So I know that I love the way that you said that. It's not necessarily about the cheapest but it's really about driving the outcome. And I know that you guys leverage partners heavily as part of your project. But one that I want to call out, in particular, is the partnership between Snowflake and AWS. How did that collaboration kind of fuel the success of this project? And you've spoken about this publicly on quite a few occasions as well.
Sami Uddin Ahmad
attendeeYes, yes. No, exactly. Because, I mean, when we were starting this journey, and I think moving from on-prem to cloud was already giving us a bit of anxiety in terms of build shocks and how all of this work and then working with 2 separate partners at that time and even before starting the project, we were actually mindful of how all of this tri-party kind of a thing will work because AWS is there hosting the platform and then Snowflake is the AI data platform that will be there. We will need expertise from AWS in specific areas but we'll also need expertise from Snowflake's team in the product specifically. So how that will work. But just from the beginning, when we were actually evaluating all the way through the tender process and when we were scoping the project, what worked very well is AWS and Snowflake actually, those teams come together as one team. And when our teams joined, when I was going on the floors, when the actual action was happening, you couldn't actually tell that who is coming from Snowflake, who is from AWS, who is our own team and then there were other partners involved. All of that blended very well as one team. And I think that was the key success of the project that it wasn't, no, no, no, AWS -- there's no problem with the AWS, everything is working. and it's the Snowflake, which is not working. Many times, they both supported the cost and make sure -- I mean, in the initial beginning, we had issues. There were performance issues. There were quality issues. But when everyone worked together on this, they were able to solve those problems. That's the heart of the success -- the key reason why we were able to be successful.
Ash Willis
executiveSami, that's -- I couldn't have asked for a better way to finish this conversation. When you said that you couldn't tell who was from AWS, who was from Snowflake and who was from XL. For me, that's the testament of an amazing partnership. So we spoke offline just around some things that are kind of really important and some key messages for partners. So we had lead with data value, show customers how to put data at the center of decision-making, prove quick wins. So faster analytics and double-digit cost savings resonate across every industry, position security and governance. So if we look at the T in ECT or ETC, depending on which way you want to describe it, trust is a massive thing for customers as well. And then this concept of ecosystem enabler. And I think this is where for our data cloud services, SI partners on this call, helping to bring the whole ecosystem together plays a really critical role. So Sami, thank you very much for taking the time. I truly appreciate you coming and sharing your journey with our partner ecosystem. Thanks for being an amazing customer of Snowflake, and congratulations again on being recognized as a -- with a Data Driver of the Year Award. I really appreciate it.
Sami Uddin Ahmad
attendeeThank you, Ash. Thanks for having me here and looking forward to our continued partnership and driving even more value from this.
Ash Willis
executiveAnd I'm looking forward to seeing the new video release. So when I walk into the office, I'm seeing XLSmart.
Sami Uddin Ahmad
attendeeLet's do that.
Ash Willis
executiveGood stuff. Thanks, Okay, Sami.
Sami Uddin Ahmad
attendeeOkay. Thank you, Ash.
Ash Willis
executiveThank you. Okay, Hwee Bee, am I doing a quick close?
Hwee Bee Tan
executiveYes, you have a quick wrap up, and we have a few exciting updates on our partner programs as well, right? A quick...
Ash Willis
executiveYes, absolutely. So firstly, a big thank you to everyone for joining us today to our presenters. And yes, really, really, really appreciate you guys taking the time to jump on. A couple of quick program highlights that I just wanted to cover if we can jump to the next slide, Hwee Bee. We have a lot of work going on in the background at the moment to ensure that we keep pace and we continue to provide the right benefits, the right incentives, the right programs, investments into the right areas. So Sridhar touched briefly. We have a new Head of Worldwide Partner and Alliances, Chris Niederman. Chris is going to be joining us on the next SPN Pulse. So he's committed to come on, do an introduction and really frame up some of the thought process around how we think about partnering. But there are a couple of changes that we are rolling out now. So if we can jump to the next slide, Hwee Bee?
Hwee Bee Tan
executiveYes.
Ash Willis
executiveWe can just build all these out. Okay. There we go. So firstly, you're going to see some new metrics come. So in order to qualify at different levels within our program, we wanted to provide some more flexibility. We wanted to be able to recognize partners that are more focused on customer acquisition versus expanding within our existing customer base. So stay tuned for some announcements that are going to be coming there. Very, very relevant to the APJ market. We've got some new country-specific tiering goals. So not all markets are created equally. Many markets are at a different level of maturity and a different level of market size. So we've been able to tier some of those program requirements. We're also enhancing our services registration process. So what we want is to make it easy for you to tell us Snowflake projects that you're working on. It was a little bit of a convoluted process before. So we've really streamlined that as much as possible. And off the back of that, we're rolling out a new incentive to reward you for registering those services projects with us. So stay tuned. There are going to be some announcements coming around each of these, and we're updating SPN portal as we go as well. Next slide, Hwee Bee Tan. So look out for these enhancements, these e-mails. There are some enrollment steps required, particularly for our new services registration incentive that's going to be coming. Keep getting those in. And as I mentioned, jump on to the portal and you can see all of the program updates there. So with that, thank you very much for joining us. I hope you enjoy this Pulse. We had a lot of fun delivering it.
Hwee Bee Tan
executiveYes. And Ash, I think thank you so much for hosting the whole session. And now I'm opening up to the partners in terms of some feedback from you, right? So let us know what's your feedback, any interesting topics you would like us to cover. We are more than happy to accommodate. We have come to the end of today but I'm going to stay on screen for a couple of minutes to wait for your feedback. So let's take 3 minutes to give your feedback so that we want to hear from you. Yes.
Ash Willis
executiveExcellent. Good wrap up, Hwee Bee. Really important that we get this feedback folks. We want to make sure that this is a valuable use of your time. Tell us what you want to hear more about moving forward. Thanks, folks.
Hwee Bee Tan
executiveThank you, Ash. Team, I'm going to stay on screen 1:10. So in about 3 minutes, and then we'll close this webinar. So 60 more seconds. So any feedback is really, really welcome. Thank you so much. And we will have our next Q4 SPN Pulse coming soon in November, yes. We'll keep all of you informed. So more 30 seconds, I'm going to close out. Thank you all for joining us today. Really, really appreciate it.
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