Sodexo S.A. (SW) Earnings Call Transcript & Summary
November 2, 2022
Earnings Call Speaker Segments
Sophie Bellon
executiveGood morning, everyone, and welcome. I'm very, very happy to be with you today in this wonderful convention center, which is managed by our teams, and we welcome this opportunity to share with you where we are going and how we are going to get there. So thank you for being with us today. My team and I will go through a lot of detail with you during the course of the presentation. But at the outset, I want to really be clear on the key elements that we will share with you today. So first, we are moving at pace and executing our priorities well. This strong execution is driving positive momentum and improving financial performance across the group. Second, we have strong market position and business foundation in some of the biggest and most attractive growth market in the world. And third, we have a clear strategic plan to refocus and accelerate, underpinned by our ambition to strengthen our position as a market leader in sustainability. When I started leading the group in October 2021, I accelerated our response to the challenges of the post-COVID crisis. As you know, I set 4 immediate priorities to put us back on track to generate sustainable and profitable growth over the long term. We have made fast and significant progress on these priorities. So first, the first one was to boost our U.S. growth. So retention in North America is up 400 basis points compared to last year, and we are now at over 96%. And this is the best year we've had since 2005. Development is also up 400 basis points. And for the first time since 2017, we had a positive net new business sign of over 4%, which will boost growth next year. First-time outsourcing contracts are increasing. They represented 44% of signature last fiscal year. And last week, you heard about our Ardent contract win, and it is a great example. All North American activities now report into Sarosh. This streamlines decision-making and simplifies operational management. And also, we have implemented a long-term incentive scheme for 97 members of the North American senior leadership team, and their 3-year plan include revenue and UOP target that are specific to North America. We will have many opportunities to seize in the region and the growth will need to continue, but we are on a much better track today. My second priority was to accelerate the transformation of our food model to effectively respond to new trends and expectation within our industry. We are developing increasingly attractive brands and offers that focus on high-quality, seasonal fresh food and locally sourced product. The return to the office is a major opportunity for us because we are a key partner for our clients to attract people back and to ensure that they retain their best talent. We know that food and well-being is the #1 priority for people returning to work. 72% of employees want premium food services at the office. Our clients are buying these branded modern offers and, in some cases, are seeing head counts higher than before the pandemic, and we're seeing a good recovery in revenues and at a higher margin. In the U.K., we are leveraging Fooditude with clients like Roku, Netflix and Pinterest with great success. In France, we have helped Airbus make their work space more attractive for their teams and reinvent their catering offer with our high brand -- higher-end brand, Sogeres, and we get excellent feedback. And on the West Coast, in the Bay Area, we implemented a very high-end offer for Salesforce. It is also extremely successful with their teams. We have also created very attractive food court for LinkedIn and Broadcom operated by our premium brand, Good Eating Company. We are also transforming production. New generation off-site units to centralize production are key to support our advanced food models such as connected fridges. It makes delivery increasingly flexible to each consumer wherever they are and whenever they want with a great diversity of high-quality offers. Together, our premium brands such as Fooditude, Nourish as well as our central production in Boston or in Beijing now accounts for 6% of Corporate Services food revenues. And we started from close to 0 pre-COVID. Today, our business also depends on the quality of our digital tools. We have put the subject of technologies at the priority level that is required in today's world to drive business performance, and Alexandra Serizay will come back on this later in more detail. My third priority was to manage our portfolio more actively with increased selectivity and stronger focus on value. I just mentioned our investment in advanced food models. And recently, we have developed our convenience business, which is a very profitable addressable market for Sodexo, through acquiring Frontline Food Services and VendEdge in the U.S. We are also actively building our GPO in Europe, and organic growth in the region was strong in financial year 2022. And we have made 2 acquisitions in France, 1 in Netherlands and 1 in the U.K. We have diversified -- we have divested, sorry, noncore activities, services and geographies where density, market shares and profitability were inadequate. And for instance, we have combined our global childcare services with those of the Grandir Group to become a global leader. And we told you last week we are now down to 53 countries, and we're going to continue to actively manage our portfolio. And my fourth priority was to enhance the effectiveness of our organization. So when the pandemic hit, we showed exceptional agility. We were very pragmatic, regional and close to the operations, and this is something I want us to keep going forward. As you know, I decided to simplify our organization and transfer end-to-end P&L management to regions, and I'm bringing empowerment, decision-making and reactivity to a local level. I also gave our Benefits & Rewards Services activity a dedicated governance. BRS development is at the top on the Board's agenda. We created a dedicated Strategic Committee, which meets monthly to follow the execution of our strategic plan, and also a dedicated long-term incentive plan aligned with their growth objective is being put in place. We have also introduced a specific BRS guidance, and I will come back to this a little later. As you have all seen last week, fiscal year 2022 was a turning point. We are making good progress. We have a good momentum, and we are executing well on our plans. Revenue growth was strong, and we improved margins and have planned for further improvement this year. And net new business signed was positive at 2% and will support our financial year '23 growth. This momentum is having a clear impact on our performance. And we are happy to reiterate our guidance for 2023 with an organic growth of 8% to 10% and an underlying operating profit margin close to 5.5% at constant rates. Now for the future, we absolutely need to keep a very strong focus on the long term. Sodexo has a strong foundation on which we can build to accelerate our transformation and our growth. We have a cash-generative business model. We have leadership positions in the biggest and fastest-growing markets globally. We have relevant offers to meet evolving demands of our clients. We are recognized globally for our experience in food services, and we have fantastic teams around the world who deliver for us every day. And also, I think that our dual mission is a true differentiator for us. When Sodexo was founded in 1966, it was very forward-looking, and it remains completely relevant today. We improved the quality of life of employees and those we serve and contribute to the economic, social and environmental progress of the communities where we operate. We decided to go further and reveal what drives and differentiate us as a company by formalizing a purpose. It is fully consistent with our people company DNA. Our people are at the heart of our business model, and I want to take this opportunity to thank them for the wonderful work they do in delivering great services to our clients and our consumers every day. They make our purpose come true. And with our team, we create a better everyday for everyone to build a better life for all. This strong purpose underlies everything we do and supports our ambition, which is to be the world leader in sustainable food and valued experiences at every moment in life, learn, work, heal and play. Indeed, we are operating in fantastic markets which are growing. Food is a EUR 240 billion market, of which 53% is still self-operated. And the FM market is at EUR 380 billion and is 51% self-operated. Both markets are supported by structural growth drivers, which represent an attractive opportunity for us. North America remained a market that has the most potential for us in terms of growth. In Europe, growth is more modest, and we need to be even more focused on choosing those clients who are seeking valued innovative services. And in the rest of the world, GDP and the work environments are growing very fast and provide significant potential for our development. All this means that we have very strong foundations to build from, and we are exposed to attractive growing market. We know our competition, but we are very confident in our own strengths. We must now go further. We have opportunities to leverage our scale, our leadership position and to execute more effectively to deliver sustainable and profitable growth. Since March, we have been very focused on refining our strategy to support our ambition and take advantage of these opportunities. I'm pleased to have the chance to discuss our plan with you today. We have a clear strategy to refocus and accelerate, which is built around 3 pillars supported by 3 key enablers. Execution is going to be critical to the success of this strategy, and it is something that I'm going to be incredibly focused and ongoing forward. So our first pillar is to refocus on food services and be much more selective on FM. Food has been part of our DNA since day 1. We have leading expertise in this area, and it is what we are recognized for. We will continue to accelerate the development of advanced food model to support our food focus and address fast-changing needs and behaviors: multichannel, anytime anywhere, hybrid. This means we will invest more in convenience, aggregation and off-site production and we have already planned close to EUR 200 million investment in the next -- over the next 5 years, and we will also consider inorganic add-on. In 2025, this advanced food model will represent 10% of our food revenues overall compared to 2% today with a positive impact on profitability. We're also much more selective regarding the type of clients we target, the services we provide and the regions where we want to operate. Our aim is to drive maximum value and ensure strong market coverage wherever we choose to compete. We're taking a disciplined approach to enhancing our FM services only where they are complementary to our food offers. This means more targeted choices, services that augment our food solutions that are accretive to our business and truly bring added value to our clients and our consumers. For instance, workplace management that includes dynamic tech-driven cleaning for our corporate clients or infection control with Protecta, health care technology management and patient experience with Experiencia in health care. As a result of this increased focus, we have made the decision to exit certain countries and services where it makes sense to do so. And at the same time, we are selectively targeting growth in the most attractive value pools in our markets. So in North America, we aim to grow to be a strong #2 by further investing in health care and seniors, by reinventing our food offers in corporate services, by increasing our share of wallet in universities and reigniting profitable growth for Sodexo line. Our objective in Europe is to maintain a leading position and generate higher profitability and strong cash flow. And in Asia Pacific, Brazil and Latin America, our ambition is, of course, to remain the #1 international food player with a higher-end positioning, and we intend to capture the growth in our target markets and deliver higher profitability. We also continue to expand the scope of our food services by developing the full potential of Entegra, our GPO, and our goal is to double our 2021 revenue by 2025. Our second strategic pillar is to accelerate the profitable growth of Benefits & Rewards, our employee benefits and engagement services. BRS is a gem. It is Sodexo's highest contributor in terms of underlying operating profit. And during financial year '22, BRS organic growth accelerated quarter-by-quarter with growth in all regions and an operating margin of 28.6%. I'm convinced that BRS has an excellent development potential. BRS started its digital transformation 5 years ago and is now 90% digital. As you will see, it has a clear strategy and a strong plan to deliver this growth acceleration, but we also appreciate that BRS has a very specific tech business model which is evolving very fast. And this is why we reinforced its governance and created the right condition to accelerate that growth. BRS is uniquely positioned to support companies and their employees in this great resignation and work-from-home period. And our objective is to sustain low double digital growth -- no, sorry, low double-digit growth and digital. So our third strategic pillar is to strengthen our impact as the market leader in sustainability. I want to drive forward our efforts in line with our mission and with our purpose. To express this commitment, we have made it one of our strategic pillars, but of course, it needs to be everywhere and it underlies our strategy and drive the way we do business. We are a global organization with teams that operate locally, and that proximity is central to the value we bring and to the tangible impact we can have. We are a company of 422,000 people operating in 53 countries. Our teams, the clients we support and the consumers we serve are incredibly diverse, which explains our deeply rooted commitment to diversity, equity and inclusion. And we're about to achieve our gender balance objective at top management level, and we are aiming to cascade this target to the country level so that 100% of our employees work in countries with gender-balanced management teams by 2025. But the aspect of corporate responsibility that I would like to focus on today is climate and impact on the planet. We are continuing our climate change journey to reduce our carbon emission by 34% by 2025, and fighting food waste is a critical part of our efforts to reduce our climate impact. On sites where we have deployed our WasteWatch program, food waste was nearly halved on average. And we have committed to accelerating the development of WasteWatch to reach 85% of our food service sites by 2025 from 46% today to achieve our 50% reduction global target by 2025. On our contribution to addressing the major challenge of global warming, I'm very happy to share that we have launched a process with SBTi to formalize our science-based 2040 net zero commitment. It will be a first in our industry, and this journey is about Sodexo's mission and purpose and to take it one step further. I look forward to sharing more on this ambitious and important project with you soon as well as the action that we will take to transform our business and reach our target. This is what our clients, our consumers, our employees and our partners expect from us. And I know that these efforts will provide a competitive advantage and new opportunities for us to deliver an increasingly sustainable plant-based, healthy and enjoyable food experience. So our 3 strategic pillars are supported by 3 key enablers. Firstly, tech and data. Technology investments are a critical enabler of growth for Sodexo. Our average spend for IS&T digital and data is currently EUR 500 million annually. Among others, we're investing in our infrastructure to make it a robust and secure foundation from which to manage our business. It helps us optimize our business processes and applications internally and with our suppliers. For instance, we are planning to continue to upgrade our supply management technology each year. And this will support also our increased focus on consumer with more engagement experiences and share of wallet from consumers. By 2025, we aim to have 10 million active consumers on our digital ecosystem. Our second enabler is commercial excellence supported by strong brands and advanced food models I mentioned earlier. We have already made good progress here, introducing improvement in both food and FM. I'm incredibly focused also on retention and aim to take retention above 95%. It is a key pillar of profitable growth, and it is my personal obsession. If you don't keep your contracts, it clearly impacts your ability to grow with them and to develop with new contract also. From this year, retention will systematically be one of the annual bonus KPIs. How do we do this? Our 3 zone Presidents will talk to their individual retention and development strategy later today, but we are continually working on our commercial excellence. We now have a best-in-class CRM system, and our new digital sales and marketing tools are making a significant difference in North America, with digital marketing leads now accounting for 60% of the pipeline. And this process is also just getting started in Europe, and we have strong and successful branded offers. Our third enabler, of course, is our supply chain power. Our abilities in this area have never been more important at a time of global pressure on supply chain and double-digit inflation. To mitigate this inflation, we can count on a high-performing team in supply management, on excellent internal collaboration to optimize our spend and on the benefit of our investments in data. Alexandra will share a very concrete example later on of how efficiently we buy today, leveraging technology and data. We are continuing our balanced approach of spend optimization to drive efficiencies with strong category management to drive profitability. And at the same time, we are increasing our local inclusive and responsible sourcing. It is differentiating. It gives us access to innovation, and it brings solution to fight inflation and product shortage. We are aiming at purchasing EUR 2 billion worth per year with SMEs by 2025 for on-site services. Increasingly, our supply chain is a selling power machine. Our evolved organization brings together our supply management and our marketing and sales teams, and it will drive even closer collaboration to co-build strong, innovative offers with our suppliers, which we are able to price better. We're also continuing to develop Entegra as both a profit center and a means of superior purchasing power. And I would like to present the organization and the team that will implement this strategy. We are moving to a simplified and more effective organization to bring decision-making closer to the ground. Our aim is to keep the best of segmentation while having P&L management in regions. The implementation of our strategy and our day-to-day operation happen at the local level, and we need to empower those teams to optimize execution. Our 3 geographic zones are North America, Europe and the rest of the world, which covers our fast-growing markets in Asia Pacific, Latin America, Brazil and Middle East and Africa. To retain the benefits of segmentation in terms of the strategic planning process and go-to-market strategy, we are consolidating all of the segment's expertise into a growth and commercial role. We are also bringing together tech and services function to support us in our tech journey with IS&T, digital, data and innovation and to drive our transformation in food and FM. And a Chief Impact Officer has been appointed to ensure that our purpose, mission and values are constantly reflected in our operation and provide a competitive advantage. To increase speed and agility in our decision-making processes, our Sodexo leadership team is now reduced to 11 people. I'm very happy to share the organization chart of this team with you, and you will hear directly from a number of them today. So Aurelien Sonet will update you on BRS acceleration plan. Alexandra Serizay, who is heading up tech and services and is also responsible for the strategic planning process, will give you more details about our on-site strategy and our key enablers. And Sarosh Mistry, Sunil Nayak and Johnpaul Dimech, who are respectively heading North America, Europe and the rest of the world in the evolved organization, will share an update of their priorities and road map for their zones. And of course, you know Marc Rolland very well already. You can see the other members of my leadership team on the organization chart. Let me be clear. We will execute our strategic plan at pace, and we are ambitious in the value creation we are aiming for. Our plan is to make clear and bolder choices and to go faster. We'll focus on food services and be more selective in FM services, accelerate the development of our Benefits & Rewards Services and strengthen our impact as a market maker in sustainability. Our targets for 2023, 8% to 10% organic growth and close to 5.5% UOP margins. And for 2024 and 2025, 6% to 8% organic growth with a UOP margin above 6% in fiscal year 2025. I'm confident that we are on the right track for long-term profitable growth. We have the energy and the financial means to achieve this. And above all, we have the people because, of course, it is our people who will make it happen. I now hand you over to Aurelien and his team, who will go through our ambitious plan for BRS. Thank you very much.
Aurélien Sonet
executiveThank you, Sophie, and good morning, everyone. Let me introduce Viktoria Otero del Val with our SVP strategy, product and customer experience as well as Suvodeep Das with our global product VP for employee benefits and engagement. At BRS, we have successfully conducted our digital transformation over the past 5 years. You mentioned it, Sophie. And we are excited by the wealth of opportunities ahead of us. We have a clear strategy to drive accelerated growth and improve profitability. And today, I'm pleased to have this opportunity to share our strategy execution with you. So first, let me talk you through our starting points and our achievements so far. So today, Benefits & Rewards Services is the #2 worldwide in employee benefits and engagement. We aim at bringing to life a personalized and sustainable employee experience at work and beyond. We operate in 31 countries across all continents and being a leader in employee benefits in 17 of our markets. In the U.S. and U.K., where the collective benefit market is more modest, we have expanded our activity into the employee reward and recognition. We have consolidated our global leadership position in the public benefit markets, where our targeted products enhance the citizen welfare on behalf of public authorities. And today, our products benefits to over 12 million users in 19 countries. And just recently, we won Klimabonus, an Austrian program -- government program for 1.2 million citizens. And this contract significantly improve the purchasing power of the Austrian population, and it does represent around EUR 1 billion over a 3-year period. So all of this is operated by a fantastic team of highly engaged member, a team of 4,800 people, mainly recruited over the past 3 years in digital and in tech. We are also proud of our engagement rate, which is at 18% and which has been at 18% in the last 3 years. This is a great indicator for any company undergoing transformation, and it's a huge asset for us for the future. Our activity is founded on a virtuous business model, bringing value to every stakeholder. We provide our 500,000 clients with a way to increase their attractiveness to potential employees and keep their talent engaged, focusing on what matters to people beyond salary. We help 1.7 million merchants develop their business by driving traffic to their stores. It could be online or physical. We also help them better understand their customer behavior with relevant data analytics. We improve the quality of life of our 36 million consumers, supporting their daily needs, improving their purchasing power and helping them prioritize their needs. And all of this represents over 4.4 million daily transaction powered by data. Last year, we managed a total business volume of over EUR 19 billion. And this robust virtuous model is -- and we'll see it a bit later, is naturally fit for growth. It delivers a strong financial performance and is highly cash-generative. I suggest that we look at this -- the cash circulation at the different stages of our prepaid model. When a client makes an order, we issue the invoice. Once we collect the cash with the commission attached, we load its employees card or digital wallet. Next, the employees spend their allowances in compliance with the local regulation at our affiliated merchants. And finally, we reimburse the merchants net of our commission, and the cash level goes down. And during all these phases, we generate interest on the float, bringing us financial revenue. And month after month, the cycle starts again, making our business model highly cash-generative. So thanks to our value proposition and our virtuous business model, we've maintained a solid financial performance despite the pandemic and while investing significantly in our digital transformation. Our revenue has returned to double-digit growth. Last year, we delivered 14.2% organic growth with revenue up to EUR 865 million, of which EUR 805 million are operating revenues. As Sophie mentioned, in 2022, our revenue growth has accelerated quarter-on-quarter to reach 19.8% on Q4. The devaluation of the currency and a strong growth in Europe have reduced our reliance on Brazil. Brazil now contributes 26% of our revenue, which is down from the 38% in fiscal year '17. In terms of UOP, we are up to a 28.6% margin, which is a 370 basis point improvement versus last year. Our financial revenue has started to bounce back, up 43.7% in fiscal year '22 with a very strong momentum. And it doesn't just increase with interest rates. It is also boosted by our strong cash generation model. Talking about cash. Our operating cash reached close to EUR 2.8 billion at the end of fiscal year '22, and this is EUR 500 million higher than the year before. And this pushed our voucher coverage ratio at above 120%. And I'd like to mention a few other points. First, we've made a few but successful M&A operations in the last 18 months. Our main focus has been on strengthening our volume and our strategic expertise in digital. So this included the acquisition of Wedoogift in France, and I will discuss it in more detail shortly. We also acquired clients portfolio in Brazil and in India, building on our core activities. Second point is that we rationalized our portfolio over the last 3 years. We divested from our operation in Russia. We sold Rydoo, our travel and expense business, and we exited our investment in sports aggregation platforms. At the same time, as we deliver solid financial performance, we made good progress on our digital transformation. We moved from providing meal paper vouchers to becoming a tech-enabled employee benefits and engagement solutions company. Today, all our countries have digital solutions, and 90% of our volumes are digital. We have 1 million app downloads in average every month since last year. Mobile transactions in France and Brazil increased 6x in the past year. And we're already connected to almost 500 delivery and e-commerce platform across 18 countries. Of course, we are still transforming. 82% of our recruitment in 2021 and 2022 was in IT, sales and marketing as we look to reinforce our expertise and to fuel our next phase. Now at the heart of our transformation, investment in our digital ecosystem has become a key asset and a key driver. Since 2018, we spent close to EUR 300 million of CapEx on technology to create a state-of-the-art highly scalable digital platform. These investments covered several key areas. First, we have invested in -- to improve the client, the consumer and the merchant experience with best-in-class portals and apps. We've built a wide range of payment solutions -- payment option fully embedded into our Sodexo payment platform, which is a unique and differentiating asset. You may not know, but we were the first on the market to launch the virtual cards, and we are currently testing a solution that is leveraging on the blockchain technology. To accelerate our go-to-market and our -- and to industrialize our delivery, we set up a digital -- a global digital factory and a global data platform. We have also invested in our operational excellence by leveraging common digital marketing, CRM and customer care tools, all while migrating at pace to the cloud to improve our efficiency. And finally, compliance with a strong focus on data and cybersecurity remain very high on our agenda. This transformation has been instrumental to reinforcing the historic strong relationship with our clients. Our new products, combined with an immense effectiveness in sales and customer care, allow us to deliver a compelling offer, and our client KPIs demonstrate this success. We delivered a record year in terms of net development in 2022. Our development rate has continued to increase year-on-year, up by 250 basis points last year. I would like to mention that all countries contributed to this growth. And just to mention, a few client wins have been multiplied by 3 in Turkey, in Israel, in Germany and in Romania. This is versus fiscal year '21. Our client retention rate has been relatively stable at a strong level, around 95% over the 5-year period. Our Net Promoter Score is at 37, which is above the industry average, driven by our client and consumer-focused culture. Some of our countries have achieved excellent performance on this indicator, with Brazil at 58, Turkey at 50 and Mexico at 49. And our best-in-class customer care services have been recognized with many awards, and I will mention Brazil, Spain, India and Tunisia. So we are proud of these achievements that we've made so far. But if we turn our attention to the market in which we operate, we can see that there is still a lot of potential. The employee benefits market is highly attractive. We estimate it at EUR 1,000 billion, and it remains vastly underpenetrated with a big potential for growth. As you can see here, the meal and food market alone makes up an addressable market of EUR 190 billion, half of which being in Europe. Of the EUR 190 billion of addressable market, only EUR 70 billion is captured, including EUR 42 billion by a meal and food voucher provider like us. The SME segment represents a massive growth opportunity. For example, in France, where we estimate the meal and food penetration at 25%, it's only 10% for SME. In addition, we operate in a range of different regulatory framework, which can potentially create other opportunities. This could include new tax and social charges exemption established by governments to support employees' welfare or even simply by annual indexation or a cap increase, both of which being a very strong driver for growth in the context of rising inflation. Since January 2022, 11 of our countries have benefited from this kind of measure. So today, there is still a significant room to grow, and the global trends are set to grow this market even further. Our stakeholders' needs evolve, and we are very well placed at BRS to address them. The war for talent and the great resignation means that HR clients are looking for solutions that improve employees' engagement for more volatile and post-COVID workforce. With 600 million workers expected -- remote workers expected in -- by 2024, there is an increased demand for individualized benefits. Employers need to adapt to people working from home, at the office and some time in between. And our new mobility benefits and our work-from-home offers help us capture this market. Digitization remains a priority for every business, and our integrated digital employee experience is what client and consumer are looking for. Empowered consumers also expect more flexibility and freedom of choice, and this means for us constantly developing new benefits and enriching our acceptance -- our merchant acceptance network. Finally, people are more and more mindful of supporting the local economy, and this represents an opportunity for us, another one with an established role, connecting people to our local merchant network. So all these trends are already fueling our product development road map, and they are steering our innovation. And with the access, thanks to the digitization to a wealth of data, we're well positioned to anticipate future changes and adjust accordingly. To recap this first part, I would say that BRS today has built a solid platform for growth. Our key assets are our clients, our merchants, our consumers and, of course, our talents. Our global footprint is driving our competitive advantage through scale. We already have a great range of digital employee benefits and engagement solutions. We have invested in a cloud-based digital solution and payment innovation. And we've done this still operating an attractive, proven and resilient business model in a market that is still underpenetrated. So we have a world of opportunities ahead of us. And we've built a robust strategy and plan to take advantage of that potential. So let me introduce it to you now. Our ambition for 2025 is simple, reinforcing our leadership position in all our existing countries and accelerating our growth and improving our profitability by unlocking the full potential from all our existing assets. And to deliver on this ambition, we have a strategy that is centered around 3 pillars. The first one is accelerating our core in meal and food market. The second one is augmenting our core through employee benefit and engagement platform. And the last one is about diversifying into adjacencies. On the first pillar, we focused on growing our core and accelerating in the meal and food market. We'll look at this in more detail and particularly how we'll improve stakeholders' experience through product enhancements and data usage. We will also touch on how we're going to increase our penetration in the SME segment. And we will also share with you our investments in branding and marketing. Part of this pillar is also about tapping into the underpenetrated markets that we talk about. And we want to consolidate our presence in meal and food, especially through selective acquisitions. The second pillar of our road map is about augmenting our core by enriching our offers in a programmatic manner. This means deliver a wide range of employee benefits while strengthening our rewards and recognition platforms in U.K. and in the U.S. The third pillar is more a mid-term ambition, and this is around diversifying beyond core. For now, our absolute priorities are the first 2 pillars, and we will share more detail on diversification at a later stage. Each of these pillars will be supported by strengthening our foundational enablers. And because we have been recognized as a CSR leader for a long time, sustainability is fully embedded into our business strategy, and I will share with you later our strong commitment at BRS for the future. So now let's deep dive into the first pillar and see how we will extract the intrinsic value of our portfolio of assets by developing an interconnected experience across our different stakeholders. And for that, I'm pleased to hand over to Viktoria, who will tell us more about this first pillar. Thank you.
Viktoria Otero del Val
executiveHello, everyone. I am very pleased to be here with you today. Being fully digital allows a very high level of engagement with our 3 stakeholders. This intimacy means that we can systematically enrich their experiences and generate revenue for us. We are, hence, moving from a generalist benefit provider to a tech-enabled HR trusted partner. Now to get there, we have a number of areas that we are focusing on. To start with, we have to retain our existing clients and deepen our relationship with them. So in order to do so, we continue to invest in our product road maps to respond to their evolving needs. We provide solutions that integrate with their HR systems as well as relevant analytics to show how benefits are used. We advise our clients on their employees' expectations and perceptions. Our advisory role continues throughout the client journey. For example, the regulatory framework is changing quite rapidly. We are there to advise our clients on this with our own know-how. Brazil is a great case study that we present here. We have been able to systematically support our clients to take advantage of increases in face value in a high inflation environment. We have implemented a very comprehensive program for our sales teams. We brought together marketing and commercial data to benchmark average face values by industry and geography. Of course, with this, our salespeople can reach out to their clients with value-added services. Now with this, we also managed to increase the business volume in Brazil by more than EUR 400 million in FY 2022. In addition to deepening our relationships, we also worked relentlessly to acquire new clients. We adapt the most relevant sales method whatever it might be depending on the client segment. Now this can be inside sales, inbound or outbound or it can be in-field sales force. Now we ensure seamless sales journey, starting with raising awareness and demonstrating the value of employee benefits. For us at BRS, post-sales is just as important as pre-sales. Once the contract is signed, we make sure that client onboarding and customer care are best-in-class. Now by doing so, we are absolutely confident that we will continue to maintain the very high-level Net Promoter Scores that Aurelien presented, we will maintain a high retention rate around 95%, and we also will maintain our development rate well above 8%. Now in addition to the experience that we bring to our clients, we strive to bring delightful digital journeys to our consumers. We are enriching our digital touch points to move from an easy-to-use transactional app to an app that increases engagement with consumers. We work on a number of levers. And of course, we are very much held by the intrinsic high frequency of benefit usage. We are continuously innovating so that our consumers can use the payment method that they wish to use. We also propose relevant content, leveraging data so that we can offer personalized promotions, discounts, loyalty and cashback programs. Our consumers can access our embedded CSR functionalities. They can make donations. They can make responsible choices to reduce food waste. Now all of these features are underpinned by a seamless user experience, be it on our portals or on our apps. Let me share a Chilean example with you to make this come alive. In Chile, we are encouraging consumers to use their benefits, leveraging data and digital marketing. Through contextualized targeted communication, we've increased meal benefit usage by -- penetration by up to 13 points. What we want is that we want our 36 million users to maximize the value of their benefits, hence, we can support their purchasing power. Of course, we monitor our progress, measuring how many users interact with our product on a monthly basis. We have a very solid starting point in our major markets, and we are absolutely determined to drive further engagement. Our ambition is to have 80% monthly active app users in every meal and food market that we are in. Why is this engagement important? It is important because this is the path to monetizing further our existing customer assets -- consumer assets. Now moving from clients and consumers moving on to merchants. Our focus is to transition from traffic booster to trusted partner helping merchants do business. We have developed very strong merchant relationships to build on. Merchants in Brazil rank us as the top-of-mind employee benefit company according to a recent study by Abrasel, the leading restaurant association. By leveraging massive amounts of data as well as our own operational teams, merchant teams, we have extensive knowledge of our merchants and of their needs. We use this knowledge to continuously improve our tools and processes to ensure seamless, frictionless interaction with them. But we also use this knowledge to develop new value-added services, be it expense reimbursement, insurance, access to discounts, promotions. In addition, we also contribute to our merchants' performance in 2 important ways. We enable seamless payment flows with a wide range of payment options, including QR codes, and also embedding online payment in our merchants' websites. We also engage in additional marketing services and lead generation to expand our merchants' reach. Here again, we have a high ambition. Our goal is to increase the number of services we offer to our merchants. In Brazil, already today, 65% of our restaurant merchants use more than one service. We are absolutely determined that we can replicate this success everywhere. Now I will come back to another area where we can leverage our existing assets, as mentioned by Aurelien. This is the SME segment. Overall, the global meal benefit market is about 20% penetrated. The SME part of the market is much less penetrated, often around 10% or even lower in some of our countries. Clearly, there is room for growth. Today, 80% of our contracts, as you see in the middle of the page, are with the SMEs. This represents 20% of our total business volume. We have a programmatic approach, including strong investment, to capture more of this market. First, we have developed a digital fully autonomous SME solution that governs the full SME buyer journey. And of course, we continue to enrich this. This solution allows to optimize the cost of acquisition and the cost to serve while proposing seamless journeys to our clients. Our goal, our ambition is to enable SME prospects to complete a first order in less than 10 minutes. That is how smooth the journey has to be. This, of course, implies simplification of pricing, simplification of flows, simplification of configurations. Now in addition to this digital autonomous buyer journey for SME segment, digital marketing is absolutely essential. We are leveraging our strong existing foundations to further invest in raising awareness, raising interest, hence, increasing the number of prospects and optimizing lead generation. Now I will come to the second lever that is very important to capture more of the SME segment. This is to continue to develop our distribution partnerships to extend our reach. We already have very strong partnerships today with banking partners like MBCP in Portugal, Sicredi in Brazil or Credit Agricole in France. We also work extensively with professional services firms, payroll, accounting services providers in Belgium, Italy, Mexico, Romania, just to mention a few. By offering the best product, the best experience, the best journey, we are absolutely confident that SMEs will represent 40% of our net development in 2025, up from 20% today. Finally, to unleash the full value of our assets, investing in branding and in digital marketing beyond the SMEs is absolutely crucial. We are currently working on launching a new brand. This will give us a stronger identity, a brand that is recognizable and desirable by our consumers. It will also better reflect the digital company that we are. Now in terms of digital marketing, I will quickly come back to a few priority investment topics that we are tackling. We are implementing a refined content management system and enhanced analytics capabilities. This will help to predict and anticipate client and consumer needs. It will help to optimize our marketing automation efforts and, of course, improve the digital journeys. Around marketing orchestration, we are intensifying our investments. We are intensifying our investments in event-based campaigns, quite classic, but also with always-on programs. These are designed to deliver personalized communications across different channels. Ultimately, these programs are there to serve the right message through the right channel at the right moment, be it to our clients, consumers or merchants. As a result of these actions, we are reinforcing our ability to increase traffic and, of course, lead generation. Today, we generate one digital marketing qualified lead every 30 seconds. Our ambition is to double this, and this is going to be a main contributor to our acceleration. Now that I covered the first pillar, let me hand it over to Suvo, who will cover the second pillar of our strategy map.
Suvodeep Das
executiveThank you, Viktoria. It's great to be here. As you've heard, the second pillar of our road map is around augmenting our core to an employee benefits and engagement platform by enriching our offers. We have already started to make strong progress in this area. But before we do a deep dive into the specifics, let's watch a short video, which brings our product vision to life. [Presentation]
Suvodeep Das
executiveHopefully, This video gives you a better idea of what we mean by an integrated, flexible employee benefits and engagement platform. Whatever you saw in this video is either live or under testing in some BRS country. So we are already translating this vision into reality. Creating a differentiated and integrated employee proposition to deliver a personalized employee experience requires us to propose a broad range of offers. We are building and reinforcing them in a programmatic manner. Meal & Food at the core, Gift, Remote Working, Well-being and Mobility to name a few. Let me pause here for a moment to take a closer look at Mobility. The employee mobility benefit is gaining strong traction in many countries. We already provide this in 9 countries, including key markets like Brazil, France and India, and there are more to come. Some of our Mobility products also measure carbon footprint, allowing our stakeholders to make responsible choices and also supporting our clients' Scope 3 targets. This wide range of benefits fuels our strong cross-sell ambitions as well. We're also complementing our core employee benefits with 2 strong adjacencies, employee rewards and recognition and employee engagement. So we are building a modern and customizable reward and recognition platform that is already a strong need with our clients and also adding an employee engagement layer that will differentiate us further. With these solutions, we can further leverage the full potential of our cross-sell opportunities. To bring this enlarged offering to the market at the right time, we either build these services, acquire them or in some cases, partner with external providers like we recently did with the Happiness Index to provide employee engagement. Over time, we will continue to progressively integrate these services in a single modular employee benefits and engagement platform. This will enable the employees of our clients to choose the benefits they prefer through an intuitive super app. We are already providing this in our key countries like Brazil, France, India and Romania. Our ambition is to have the augmented core generating more than 40% of our growth as well as an integrated multi-benefit offer in at least 10 countries by 2025. Let me now hand over back to Aurélien, who will share a good illustration of this buildup approach that we have developed with the acquisition of Wedoogift now called Glady in France.
Aurélien Sonet
executiveLet me now share with you the Glady story. France is a very dynamic and competitive market. There is a rich blend of traditional and digital native players. And 14 months ago, we acquired start-up, digital startup in gift called Wedoogift. And this company was founded in 2013. And since 2016 has been profitable. And in 14 months, working closely with Wedoogift management team, we brought together the 2 entities, combining the best of both teams. And we were able to build the leader of the gift business in France, proposing all formats from digital wallets, cards and paper and thanks to this unique value proposition and being well positioned ahead of the market. We've improved our gift revenue by 30% over the last year. And with our product-oriented and our consumer-centric approach, we have also created a one-stop shop for our clients and our consumers using the Glady, which is a new name of Wedoogift, the Glady's technology platform. So today, companies in France of all sizes have a single platform where they can select the meals, the gifts, the mobility, benefits that they want. We have also developed a single app for employees to choose and use their own benefits. So now we are in a much, much better position to cross-sell and upsell our client portfolio. We have also started to integrate gradually the 2 organization creating powerful synergies. And capitalizing on our combined strengths, our ambition for 2025 is to grow our revenue in France, our consolidated revenue in France by 50%. And this great acquisition story reflects the approach that we want to -- that we seek to replicate in other countries. So hopefully, by now, our ambition and our plans are clear. Now to execute this plan, we need to continue to reinforce our foundational enablers. First, we need to continue to improve our operational efficiency by reducing our processing costs, optimizing and automating our internal processes and improving the project delivery through -- I mean, mostly through embedding agile. And our efficiency gain will come from fully leveraging our global scale and our continuous improvement mindset and all of this being boosted by the digitization of our business. Secondly, growing our competencies in product, tech and data remains essential. That's why we have invested and we'll continue to invest in existing and new tenants and for example, 84% of our employees have already been trained on data. And I'm also confident that our New Employee Value Proposition for BRS will help us reach, engage and retain the best people. Finally, with regard to our governance, we have put instances in place to steer our execution plan globally. We have also reinforced our performance management system to reflect our growth ambition, improving our target setting and closely monitoring the progress of the execution of our plan. As mentioned by Sophie in the beginning, another important aspect of this new governance is a setup of a long-term incentive plan which is going to be specific to the BRS critical team member, about 200 people. And this performance share plan will be linked to our results, ensuring that our reward policy is fully aligned with our plan and the success of its execution. Another fundamental enabler for our strategy is to accelerate our investments in tech and product. So we plan to spend close to 10% of our revenue on technology CapEx. So this is going to be above EUR 100 million per year in the coming 3 years to consolidate our One-Platform Ecosystem. These investments will be focused on the following priorities. First, we'll expand our multi-country solution to boost top-line growth. We'll continue enriching our payment platform across all our countries. We leverage our state-of-the-art data platform by rolling out data use cases that will generate value for the business. We'll continue to sustain our cybersecurity investments and finally, by 2025, we'll complete our migration to the cloud. So with all of this, we will tangibly enrich our stakeholders' experience. We'll mutualize our solution and we'll be in a position to monetize the data. Finally, our ambition and our ambitious road map remain underpinned by our commitment to sustainability. As a role model, our priority is to further embed CSR in the way we operate our business. And we want to bring this responsible mindset to all our stakeholders, including our employee. We are already a leader in sustainability with best-in-class practices that are recognized externally and the awards shown here are testimony of this. We continue being a trusted partner with our suppliers as well as positively impacting individuals. And we keep on advocating for diversity and inclusion, especially for gender balance in management position, where we are already at 44%. In the communities where we operate, we have a specific goal of driving more business to the SME merchants from EUR 6 billion today, up to EUR 8 billion by 2025. With regard to protecting the environment, we are working on an ambitious net zero trajectory. And this trajectory could be achieved earlier than the 2040 group commitment. We have already calculated our global BRS carbon footprint, including this [ capture ]. We have registered our commitment to the SBTi to set a science-based net zero target. And as part of this objective, we set ourselves an objective for 2025, to decrease our 2022 baseline by 34%. So we've shared a lot of information in a very short time slot. As a conclusion, I would say that based on everything that you've heard, I'm absolutely confident that we will deliver on our strategy, which has started to be executed. And as a result, we will be in a strong position to accelerate our growth and improve our profitability. Now let me remind you that we expect the overall economic context to remain quite favorable to our business. High inflation is driving an increase in the face value of the benefits. Meanwhile, higher interest rates increased our financial revenue with a direct flow through to our UOP. So with this in mind, our outlook for BRS is positive. For fiscal year '23, we will deliver an organic revenue growth between 12% to 15%, and we'll sustain a double-digit organic growth -- organic revenue growth for fiscal year '24 and '25. In terms of European margin, we will go from around 30% in fiscal year '23 to well above 30% in fiscal year '25. Potential acquisition and our longer-term diversification objective will come on top of this organic growth. Thank you for listening. And with that, I would like to open the floor to questions.
Annick De Vanssay
executiveJust before we start, thank you, Aurélien. Thank you, Viktoria. Thank you, Suvo. Before you ask a question, can you make sure you got a microphone in your hands. And we will be interrupting the session for questions from the conference call. Thank you.
Geoffrey d'Halluin
analyst[Foreign Language] Geoffrey d'Halluin from Bank of America. Three questions, please, for me. The first one is linked to the diversification you talked about. So could you just explain us exactly what you would like to do? And would you like to expand in new businesses, for example? And maybe a follow-up on that is you are generating 82% of your revenue in Employee Benefits. How do you expect that number to be in 2025? And secondly, I guess, you have generated about EUR 40 million on financial revenue in 2021. How do you see that number to be in 2025 given higher interest rates, please?
Aurélien Sonet
executiveThanks for your question. The first one being, could you just remind me the first one? The diversification. Thanks. As I said, regarding diversification, our immediate priorities are related to the Pillar 1 and Pillar 2 of our strategy map. Meaning boosting our core and augmenting the core. So we -- this is our top priority for the team. This is what the team is highly mobilized on and motivated to get after all the opportunities that we shared with you in terms of upselling and cross-selling. And regarding the diversification, we'll come back to you at a later stage with our plan. So regarding the second question, this was on the weight of Employee Benefits business. Look, in terms of progression, and this is a big evolution, explaining you the core which is 1 million food to the augmented core, which is the -- not only additional employee benefits, but all of these being enriched by engagement platform. Somehow, I mean our projection is that in 3 years' time, I mean the weight of the entire corporate segmented core will be even bigger than what it is today, if I put the diversification. Regarding the interest rate, I think that Marc mentioned it last week. We plan to sustain the growth that we had in fiscal year '22. For fiscal year '23, which is roughly 43% growth. After, I mean, the projection of the interest rate after fiscal year '23, we'll see. We'll see.
Leo Carrington
analystIt's Leo Carrington from Citi. In terms of the opportunity from SMEs, how do you go about addressing this market and scaling up your selling organization to win the contracts? And in terms of SMEs versus larger organizations, is the appeal here just the white space and the scope for growth? Or are the SMEs fundamentally more profitable or more appealing than large organizations?
Aurélien Sonet
executiveViktoria?
Viktoria Otero del Val
executiveSo thank you for your questions. Concerning SMEs, there are 3 factors that we have to take into account. The first is the cost of acquisition. The second is the cost to serve and the third is the average contract terms. And I can tell you that this segment today is fully contributive of our financial targets, and we can have very attractive economic [ spy ]. It's very linked to what I was describing on the different levers to acquire these customers at the right price. So we have a very broad lead generation capability. So it can be from fully autonomous journeys that are triggered by digital marketing. It can be from distribution partners. And of course, we also leverage our existing clients to give us a lot of referrals within their network or outside. So we today have a very optimized cost to acquire, thanks to all these different levers that we can do. Cost to serve is manageable, and it's also something that we continue to automate and it's important to have in mind that SMEs are loyal clients. There's very good stickiness with these clients. So much less of a putting in competition, much level -- the fewer tenders, et cetera. So SME, it's not just about the volume. It is an attractive segment for us, very contributive of our targets. But it does require a lot of ingredients.
Aurélien Sonet
executiveAnd we really -- I mean we start to see an excellent traction from the initiatives that we launched in our top countries. So it's still a free market. I mean mostly free market.
Jaafar Mestari
analystThis is Jaafar Mestari from BNP Paribas Exane. Three questions for me, please. Firstly, on the inflation and interest rate impact. Thank you for reminding us that it's a positive. Could you help us with some sensitivities? What does 1% extra inflation due to issue volume revenue margins? What does 25 bps higher rates due to finance income and with what sort of lag? And then on all the case studies you gave of things that went really well without spending too much time on the past, I'd be really interested to hear some things you think didn't go quite as well. You want to do low single digits -- low double-digit organic growth, you did 14% this year with massive volume tailwinds and inflation tailwinds. So what accelerates really? What was not quite as good as you wanted it to be in the last 5 years? And lastly, related to that, one, digital lead every 30 seconds, that's 1 million leads a year. Presumably, you did not add 1 million clients this year. So how does the funnel look like? What are the different steps from the very good lead generation capabilities and at which steps does the conversion needs to improve, please?
Aurélien Sonet
executiveOkay. So starting -- maybe I will start with the first question regarding inflation and interest rates. So inflation, it's not direct. We need to lead proactively to go and talk to our clients, to help them realize that there is an opportunity for them not only to protect the purchasing power of the employees, but also, I mean, optimizing their cost. So I mean we are leading those proactive actions. Just to give you a number, last year, our organic revenue growth, 25% came from the inflation of the -- what we call the average face value increase, 25%. Talking about but the interest rate and bouncing back on the prior question, when I say we'll see, it's more that we consider a stability of the interest rate after fiscal year '23 in our projection. And yes, we run some sensitivity analysis. Should I or Suvodeep?
Suvodeep Das
executiveSuvodeep. It's a good question. So as you saw, we have EUR 2.8 billion of cash. So assuming you get a 1% interest extra rate, it's EUR 28 million, but we don't get it fully because by the time you implement, it takes 3, 4 months. So I will say 1% higher interest rate is about EUR 18 million of revenue.
Aurélien Sonet
executiveSo this was for the first question. Second question was -- what I mean in terms of -- if we compare with the performance before last year, what did not work well? And look, we -- I mean, and Sophie reminded this in our speech, we started our digital transformation 5 years ago. So at the time we were a bit late. So we really put our focus on our core business and building everything that was necessary to deliver those digital solution in each and every country. So that was our top priority, and this is why we increased our investment in tech. And that's why we also hire a lot of people because we totally change our business. And I think that from fiscal year '22, we start seeing the result of this massive investment, this huge transformation that we went through. We also evolve the culture of the company, increasing even more this performance culture. I mentioned that we put in place is -- this monitor is -- this performance monitoring system. Now we are tracking the progress in the execution of our plan. For each and every country, we are sharing a common set of KPI and we also changed a part of the management team in country and above. So it's a combination -- it's like a recipe, and we start now seeing -- I mean the results, the first result from this investment. Having said this, I mean, for the future, definitely, thanks to the momentum and last year performance. And thanks to this very solid growth platform that we built. Thanks to also the solid pipeline that we have and with all those opportunities to upsell and cross-sell. Yes, we are fully confident that -- and with this team fully mobilized, that we're going to generate this double-digit organic operating revenue growth for the year to come.
Viktoria Otero del Val
executiveSo maybe if I can just add to your question on the funnel. So our objective, as I said, is that to have a development rate well above 8%. This is why we need leads and, of course, the journey from generating leads to signing contract is a long journey, but this is where the foundational enablers are key. This is why we've invested in digital marketing. This is why we have extensively invested in KPI-based sales force management tools. So these are the levers that help us get a maximum volume and contracts signed out of our leads. Now I will not go into all the details on how we go through the different stages of the -- from prospect to opportunity to contract. But all along the way, we have methods and KPIs to be very data-driven to optimize what we do. So we -- sometimes we will be able to reuse leads that we have in stock. I mean there's a lot of techniques to make sure that, that funnel is constantly fed to deliver our targets. And again, very leadership targets by client segment, by geography, by product, those are essential to this.
Richard Clarke
analystRichard Clarke from Bernstein. Three, if I may. Just the first question is on your definition of your addressable market you set out. Is that employees that are getting benefits but not through a provider? Or are you including employees that maybe aren't getting the benefits they could be entitled to? And then linked to that, when you win, when you have this development, are you winning from local providers? Are you persuading companies to adopt new benefit policies? Maybe just explain what exactly you're winning there. And then the third question is on -- it seems like you've got some more governance autonomy, you were put on the organizational chart on the top row. What does that free you to do? Are you now able to compete maybe more with Sodexo to catering business? I mean Edenred talks about competing with caterers quite a lot. Have you got some freedom maybe to do some stuff you weren't able to do when you sat on the second row of the organizational chart?
Aurélien Sonet
executiveI didn't choose you with -- my picture. So the addressable market is a total market meaning, I mean, people were in the time to get access to those benefits. This is our addressable market. And then I mean when we win, it could depend on the country for another, but in average, it's 50-50. So the free market still represents at least 50% of our wins and the remaining 50% comes from clients won from competition. I mean thanks to our digital offers and thanks through our stronger positioning. So regarding the picture, no, more seriously, the Board made the decision to -- that -- I mean to -- to allow BRS to fulfill its full potential, we should really have our own distinct strategy. So he started with this and a strategy that is going to be executed by a dedicated team. So this is a setup. And now, definitely, we are -- we are enabled to move at a greater pace and we start seeing even within the BRS organization that we have even more excitement and energy than before. It's not a matter of competing against on site. I mean we still push for synergies. We recently launched in France a breakthrough offer, which is called [indiscernible]. And I think that Sunil, Sunil Nayak, who is the Head of Europe on site, we will talk about it. So we are trying together to capture, I mean, all the opportunities on the market. But it's still, I mean, a matter of making sure that we are spending more time on what really matters for BRS, what is going to move the needle. And this market is much wider than the on-site services market in a way because we are talking about small companies, we are talking about sometimes different geographies and different kind of solution as well.
Annick De Vanssay
executiveI think we're going to take a few questions from the line. Operator, can you open up the call?
Operator
operator[Operator Instructions] The first question is from Jamie Rollo of Morgan Stanley.
Jamie Rollo
analystCan you hear me, okay?
Aurélien Sonet
executiveYes, very well.
Jamie Rollo
analystThree questions, please. First, just on the number of employees, how many of the 4,800 are in sales roles and how many in technology roles? Secondly, linking to that, you've given the technology spend of EUR 300 million CapEx since 2018 at around 10% of sales on tech CapEx going forward. But the question is, what is the annual OpEx spend, the operating expenses on technology? And how is that changing going forward compared to a few years ago? And then just finally, the margin target is given at above 30% and, of course, BRS used to make in the mid- to high 30s before we had the sort of headwind from Brazil and France income being smaller. But Aurélien, I think you said well above 30% in your commentary, well above 30%, a bit different to above 30%. So is it still possible to get back to the historic levels?
Aurélien Sonet
executiveThank you, Jamie. So we'll start by the last question. Yes, I said well above. And it's true that, I mean, we have a very strong plan. And so I'm fully confident in our ability to deliver on our guidance. At that time, you said it. Brazil, the weight of Brazil was much bigger with a strong reach. Having said this, I mean, we have this ambition on to really go back to this very high level of profitability as soon as we can. Again, we have this momentum, we have the plan, we have the opportunities, we have the people, we have the system to monitor and to ensure the progress in our plan. So with all of this, we will deliver this double-digit operating revenue growth. And this growth that will help us leverage our scale further. But at the same time, I mean, we want to sustain this double-digit growth. And that's why we want to keep on investing in sales, in marketing and intake. And so this is our plan for the future. Now coming to your second question, I think, it was regarding the investment intake. So I mentioned that we will invest close to 10% of our revenues, so which is roughly EUR 100 million per year. In OpEx, so we'll keep on increasing our OpEx in IT and we plan to spend another EUR 100 million. So we'll be about EUR 200 million per year which is 20% of our revenue. I believe that this is the right amount of spend -- intake to support our plan given that we are focused on our core and our augmented core. And the first question, I'm sorry, Jamie.
Jamie Rollo
analystIt was the breakdown of employees between sales...
Aurélien Sonet
executiveYes, sorry, sorry, sorry. So in -- intake, it's roughly 800 -- between 800 to 850 internal resources that are working. So on our platform, but we are also working with, I mean, external companies as well. And in sales, including customer care, I think that we are quite over 1,200...
Viktoria Otero del Val
executiveNorth of that, yes.
Aurélien Sonet
executiveYes, 1,200 people in sales. So client facing.
Jamie Rollo
analystThe EUR 200 million OpEx on tech, how does that compare to a few years ago, please?
Aurélien Sonet
executiveLook, we were around this -- what 60 -- I would say, I mean, EUR 60 million. So it's -- back -- I mean, to 2017, our level of CapEx was closer to EUR 35 million. And we're -- I mean, the amount that we were investing in OpEx was closer to EUR 50 million. So it's -- we more than double it. We more than double it.
Operator
operatorThe next question is from Vicki Stern of Barclays.
Vicki Lee
analystJust firstly, on acquisitions. Could you just talk us through your thinking on acquisitions for BRS in terms of what types of businesses, what sort of size are you thinking bolt-on or potentially bigger? And linked to that, where you talk about the third pillar of growth to diversify, I appreciate you'll come back on more details on that in due course. But does that apply to thinking about M&A and how that could diversify the business now if something attractive were to come along that could help you diversify, would you be open to M&A on a larger scale today? Second question, just relating to BRS staying fully owned by Sodexo. You obviously didn't get the price that you wanted last year, but just what's the thinking about that now? Does it remain firmly fully part of Sodexo? And then finally, just a little bit on the regulatory backdrop in Brazil. Obviously, there have been a lot of changes there in the last week in terms of government, but a lot of changes that have been planned in regulation. If you could just touch on your latest thinking about the development there, positive and negative.
Aurélien Sonet
executiveOkay. Thanks, Vicki. So I will start with your first question. So regarding M&A, so definitely, we have the ambition to make acquisition. And this is going to feed it, not only our first pillar around augmenting our core, we definitely -- and we want to consolidate our presence in the Meal & Food market. So we will try and close some acquisitions there. And same thing for the second pillar around augmenting core, we are currently looking for additional bricks that could enrich our offer in Employee Benefits and Engagement. So we've been constantly looking at the opportunities on the market, assessing what will help us deliver our plan. Just be aware that we're going to be very, very selective. So it will not be at any price. And again, I mean, it needs to be -- I mean we need to make sure that we will bring value and that it makes sense to our strategy. Now regarding the diversification, I cannot tell you more, Vicki, at this stage. I would not say more, but -- if we enter a new era, a new -- a new domain, there might be, I mean, some acquisition needed to get there. Then the question around Brazil. So for Brazil, yes. So they've been -- are they going -- there will be a change of President soon beginning of 2023. For our business -- look, I mean it's -- it will not change the overall environment. It will definitely bring more certainty regarding the future of the program that is running our Meal & Food product today. So we see it quite positively. And the last question was regarding the process last year. Probably, I mean, there will be a question for Sophie later or maybe you want to take it now?
Sophie Bellon
executiveYes. Thank you, Vicki, for your question. The process we drove last year was one of the option, but it did not succeed. Well, we did not went to the end of the process. And we decided it did not bring the value that we were looking for. So now we are in the implementation of the plan. And as we are seeing, the plan is starting to deliver, and we want to continue the implementation.
Aurélien Sonet
executiveYes. And as a management team, again, we told you. We are super excited and very committed to this plan because, I mean, we are -- we have access to the mind -- to make it happen.
Operator
operatorFrom Jarrod Castle of UBS.
Jarrod Castle
analystI just want to ask a little bit about your 2025 on margins. You say above 30%. One stage got close to 40%. So are we talking midpoint, high point or low point when you talk about 30%? And then just in terms of getting -- for 30% plus -- in terms of getting 30% plus, are there any implied cost programs? And can you give any color on the size of those programs?
Aurélien Sonet
executiveSo when we say such percent, you mean for fiscal year '25, right?
Jarrod Castle
analystThat's right, above 30%.
Aurélien Sonet
executiveSo this is a low range indeed. And after the cost program -- this is the overall business model of BRS. We've built this platform, the more we drive volume on this platform, the more we can improve our flow through. And so taking advantage of it. Now what is true is that, again, we want to continue to invest for the next 3 years to sustain, in the long run, this double-digit growth. So I mean there is a permanent effort to materialize, to optimize our cost structure, but there is no cost program as such.
Annick De Vanssay
executiveI think we need to stop the questions now because it's -- Yes, I'm sorry, but we have to break for lunch. And we have 1 hour, so we'll be back here at 13:50. So that's -- Yes, 13:50, 12:50 French -- English time. And the lunch is upstairs for those in the room. Thank you very much.
Viktoria Otero del Val
executiveThank you.
Aurélien Sonet
executiveThank you. Thank you everyone for your attention. [Break]
Annick De Vanssay
executiveSo welcome back. I hope you enjoyed your lunch and a lot of veggie options. Our aim is to influence more responsibility in the plate by providing delicious alternatives. I hope you appreciated it all. Now it's time for the on-site group. So Alexandra, can you come and start the session, please.
Alexandra Serizay
executiveGood afternoon. I'm Alexandra Serizay, Chief Tech and Services Officer. I'm happy to share with you this afternoon, insights on Sodexo's strategy to lead sustainable and profitable growth. We operate on Food and FM markets, which together represent more than EUR 600 billion globally. Both markets are still more than 50% self-operated which represents an attractive growth potential. This considerable opportunity requires us to select the best value foods going forward in line with our purpose. The Food business even in a B2B environment is increasingly consumer-driven, which means that changing behaviors accelerated by COVID opens new opportunities and a need to complement our traditional on-site model. FM business is 50% to 60% larger than Food and more asset-driven. On the one hand, it enjoys a strong leader for optimization, including environmental efficiency. And on the other hand, it is a key driver to enhance consumer experience. From a geographical perspective, the nature of market opportunities varies per region. North America weighs for almost 40% of the global market and remains the largest value pool for Food and FM services. It is expected to benefit from solid growth in the 5% to 10% range, driven by Heal environment, I mean, health care and seniors and more diversified consumption of this in work and learn environment where consumers are more volatile. Europe represents 1/3 of the global market and is expected to have growth in the 2% to 5% range. This more mature market is expected to be driven by innovation and corporate social responsibility. Rest of the World includes Latin America and Asia Pacific with key countries such as Brazil, India or China, where Sodexo has been a pure leader. Those geographies have in common, their lower outsourcing rate and high growth potential of over 10% per year by 2030. Now how is Sodexo positioned on these markets? In North America, where we generate 45 -- 44% of our revenues mostly from our Food businesses. We operate in all types of environments. We have solid market positions in both Heal and Learn environments which still remain key growth drivers as the level of outsourcing is still relatively low. On the work environment, which is more mature, we have a balanced mix of blue collar and white collar, and we'll keep having a sector-focused growth while leveraging new consumption habits to capture targeted-value groups. In Europe, which accounts for 38% of our on-site revenues. We have a well-diversified portfolio in terms of service and segments, which reflects the market structure. Our leading position is a foundation to scale new models and continue to gain in efficiency, both in Food and FM. Finally, in the rest of the world, we have naturally a strong focus on the work environment as it is the one leading the way in terms of outsourcing. Our leading positions in fast-growing countries such as Brazil or India, will continue to be a strategic growth driver. To conclude on our portfolio management, we operate globally on Work and Heal environment, the 2 largest value pools, while we have selective regional positions in Learn and Play. As mentioned by Sophie, we aim at refocusing our on-site services activities to lead in the Food Experience business. A deep understanding of consumers' behaviors is necessary to adapt our traditional model and complement it with new offers. We have all witnessed the acceleration of the transformation of consumers' expectations and have clarified it by our own internal studies and observations coming from our presence in more than 30,000 sites worldwide. The need for flexibility in the when, where and how our consumer access our food offers is amplified in hybrid work environments or in large university campuses. Personalization is another expression of consumers' willingness to be considered as unique individuals and we offered a good form solution with an increased awareness of the food impact on health. CSR concern has been increasing, obviously, driven by younger generations and the consideration of our collective impact on the resources used on planet but as well on the social role a large employer can have on communities. Finally, digital is not only a way to facilitate users experience but also to enhance it. In Sodexo, we differentiate through the way we serve. We serve the essential needs of millions of people. Our digital experience will serve this purpose and enable us to enrich directly with consumers. In other words, consumers want to get alternatives that facilitate their everyday life and match their expectations. All our environments are impacted by those trends, which triggered the need to constantly upgrade our traditional model and offers and get alternatives to feed consumers' expectations. This upgrading starts with 2 dimensions. Boosting the deployment of consumer-oriented branded offers and continue to invest in our digital ecosystems. First, the deployment of branded offers will allow us to deliver, at scale, impactful solutions that match consumers health and well-being aspirations such as low-carbon [ menus ] or convenience experience. Over the last 2 years, we have rationalized our portfolio of branded food offers by about 40% and have now around 60% of them. There is still room for further consolidation. And at the same time, we intend to spend an additional EUR 45 million in marketing over the next 5 years in order to scale these branded offers and/or blockbusters. We aim at reaching more than 50% of our traditional food revenues from branded offers versus less than 30% today. The second area of enhancement is the digitalization of our consumers' experience on site, mainly thanks to applications, which enable our guests to order and collect to pay or to learn about the recipes. Last year, we have launched an EUR 85 million program over 5 years in data and digital and aim at reaching 10 million active consumers in our digital ecosystems by 2025. In parallel to this upgrading, we are complementing our traditional food offers with new distribution channels. Convenience solutions match the flexibility aspirations of our consumers. They range from coffee corners, micro markets, pantries or connected fridges refill with prepackaged fresh food. Such channel has already a great potential in the U.S. Aggregation of curated offers from local restaurants is also developing. Those aggregation models can be on site such as the [ food coat ] model we have in Asia, [ Meican ]. All digital, such as the food we offer we have in the U.S. Finally, on-site delivery of freshly prepared food is the third type of concept we are investing in such as Fooditude in the U.K. or Nourish in the U.S. These 3 advanced food model will allow us to better cover the needs of our increasingly volatile consumers and access new markets. Our ambition is to reach at least 10% of our overall food revenues with those models in 2025 starting from less than 2% today. Thanks to both organic and inorganic growth and, of course, with a region-based approach. As we are refocusing our strategy on food experiences, it also implies to target FM services that leverage our strengths or specific care touch the way we serve and it goes with being more selective in FM services, which augment this experience, especially in the work environment where our clients are eager to recreate attractive workplaces to foster team spirit within their employees. Today, FM represents 40% of our revenues globally with different weights by region. While it represents less than 30% in North America, France or Brazil, it amounts for more than half of our revenues in Asia Pacific, Lat Am, the U.K. and Continental Europe which are very much focused on the work environment. I mean corporate services, government and agencies and Energy & Resources. As FM is a huge market, we only focus on those value-added services, which are accretive on our overall margin and are synergetic to our food services to provide an enjoyable consumer experience in our B2B2C transformation. This is the case for workplace management, for instance, or ticketing management in the Play environment. All those services which brings a specific value to our clients and enable us to nurture the B2B relationship. This is the case for healthcare technology management, or HTM, in the Heal environment. This services portfolio refocus will be reinforced by an optimization in both Food and FM. We have strong ambition on food off-site production. This new generation culinary units aim at serving our traditional restaurants as well as our advanced models described earlier, such as convenience or delivery and consequently, serve our profitable growth. They allow us to optimize our production with high-quality standards supported by robotization, compliance to our supply catalog and reduced food waste. In such facilities, compliance to selected vendors is design close to 100%. It also relieves on-site employees from the most fastidious tasks and low value-added tasks so that they can focus on specific culinary assembly and customer-facing experience. Finally, it is a better way to adapt to volatility of guest attendance. The first large-scale example of this remote production has been very successful in Chile. And the U.S., France and China are following with very promising plans. Our ambition is to at least double the number of all the culinary units versus the 30 we currently have. In FM, we aim to reinforce our command centers' activity. Command centers are centralized off-site entities, through which we enable the optimized delivery of our operational services to our clients and consumers. Today, we have 16 command centers around the globe, which cover FM, and currently 30% of our reference. Our ambition is to consolidate volumes further and increase activities of the leading command centers with existing clients at a pace of over 10% per year, alongside ensuring that all appropriate new business is aligned with this strategic model. This enables us to massify remote expertise and consequently increase our service quality on reactive and predictive maintenance. For instance, we record an increase of 25% of on-time completion rate when managed by command center. It is particularly true where expertise is paramount to our clients, such as remote monitoring through IoT and artificial intelligence, which allows real time problem solving with less on-site intervention or for predictive maintenance, which increases uptime by avoiding or better planning reactive maintenance. This means as well shifting our client relationship to a solution-based model, where we partner with our clients on outcome and proactive risk management versus pure subcontracting. And of course, central to our strategic positioning, having a positive impact on our planet and people is at the core of the way we serve. From local sourcing to the composition of our recipes, passing by the way we produce, manage stocks and reduce waste, and there, control of site production is a key lever. We have to double down our environmental efforts to reduce our carbon footprint. We monitor our carbon footprint and intend to reduce it by 34% by 2025 versus 2017 level. And in '22, we have already reduced our emissions by 27%. Key objective is also to reduce our food waste by 50% in 2025. We have already achieved more than 41%. Our engagement is also to support diversity, equity and inclusion and all people well-being. It has always been at the core of Sodexo's DNA and will remain. We are committed to have a positive impact with our own people with, for instance, gender balance in all our departments, including operations, and to promote equity in all communities in which we operate. We aim at having gender balance in 100% of our management teams by 2024 -- 2025, sorry. To summarize, we aim at being a leader in sustainable food and valued experiences at every moment in life, Work, Heal, Learn and Play. We align on our mission and our purpose. It all starts with the Everyday. We bring clearance with our refocus on food business and differentiate through the way we serve, bringing a real and consistent food expertise, selecting and improving our valued FM services to improve the consumer quality of life and nurture our clients' relationships. And we benefit to every stakeholder in our ecosystem. Our consumers through a valued experience, our clients through an efficient and partnering relationship, our people through the pride of having an impact and our shareholders through our financial results. And before I hand over, it is important to underline that our global strategy for on-site services will be executed by each of our regions, with alignment, rigor and discipline according to their starting points and in a way, to rebalance our portfolio into growing value pools. In North America, large and growing market, where we are relatively underweight, we will focus on growth on the most attractive value pools, Work, Heal and Learn. We will invest in advanced food models to capture the consumer-driven benefits laying in the work environment and in the universities. We will keep being obsessed with operational excellence, starting with client retention. In Europe, our home markets, we will focus on profitability improvement with a focus on retention, innovation, especially CSR-driven, and scaling new models to support sustainable and profitable growth. In Asia Pacific, Latin America and Brazil, where we already have leading positions, we keep focusing on growth to maintain and improve our market shares and investing in new models. I now hand over to Sarosh, who will detail our execution road map in North America. Thank you.
Sarosh Mistry
executiveThank you, Alexandra. Good afternoon, everybody. Thank you for joining us today. I'm Sarosh, and I lead our North America business. In the time that we have together, I'd like to share with you the progress that we made in North America over the last couple of years, and why we feel confident about our future. In North America, we are fortunate enough to serve 2,000 clients across 10,000 sites with an energized team of 123,000 members. We have every segment represented within North America, with our largest environment being that of heal. There's tremendous potential for us to grow in all our environments, especially in the heal environment as well as the work environment. Most of our business is in the food service arena is where we started and where we are very strong. 26% of our business is in facility maintenance, and a growing portion of that comes from healthcare maintenance. This business is a growing business for us. It commands 500 basis points higher margin than our food business, and I'll comment about it in a little moment. In North America, we had extremely strong organic growth. We had organic growth of 24% in fiscal 2022. This represents 89% of our FY '19 revenue. And I'd like to particularly call out that in the last quarter, we were at 96% of FY '19 revenues. So it's clear that we have momentum, and we are confident that we will deliver at pre-COVID levels or better from a revenue standpoint moving forward. North America contributes to around 44% of our on-site service revenue and 51% of our on-site service profit. When we think of leading indicators, we think of retention as well as development. This last fiscal year, our retention numbers were up 400 basis points as compared to last year, and our development numbers were also up 400 basis points, with a growing portion of that development coming from first-time outsourcing as well as cross-selling higher-margin services to present accounts. When it comes to development, this year, our sales and marketing ecosystem really came together. And together, they were able to generate a pipeline at the end of this last fiscal year that was 25% larger than the prior year. Digital leads for us are up 88% compared to last year. Digital marketing leads now encompass 60% of our portfolio value. So I'd like to take a step back and put it in relative terms. Two years ago, we barely had any leads coming from digital marketing. And now 60% of our leads are coming from digital marketing. We absolutely have made progress as a business, and I'll be the first to say that we can continue to improve. From a retention standpoint, we came in at 96.5%. And as Sophie mentioned, this is one of the best retention years that we've had in over a decade. Let me remind you, at last Capital Markets Day, we talked about our need to focus on execution, to focus on rigor. And we did just that, and our numbers are showing it. From a supply chain standpoint, we've also made a lot of progress, and I'll share more about that in just a moment. So North America is a very attractive market, with around ERU 236 billion in Food and FM. Of that, EUR 100 billion comes from Food alone. And our top 3 competitors make up around EUR 35 billion to EUR 40 billion of that. In the past, we haven't been very decisive with regards to M&A, aggressive when it comes to digital marketing as well as rigor, which I just talked about. But we have learned our lessons, and that chapter is behind us. We're moving forward. We have a clear ambition to be the #2 player in North America. And that means widening the gap with Aramark and closing the gap with Compass. Recently, we moved the P&L back into the region, as Sophie mentioned. This will help us make decisions closer to the customer, closer to the client, be much more agile and nimble, one team with one goal. Our sales engine is clicking. But actually, let me take a step back and tell you why I'm confident that we will absolutely achieve our ambition. Our sales engine is clicking. Our retention is at an all-time high. Decision-making is local. We have a leadership team that has the right tenure as well as right experience. Our supply chain team has been working feverishly with our operations team to be able to combat this high level of inflation. Working with the operations team, they have reengineered menus that we've created operational efficiencies, labor efficiencies. And working together as a team, we've not only mitigated this high inflation, we've also been able to increase our margins. When you put all of this together, we have net new profitable positive growth, and we expect to see that trend moving forward. So let's take a moment to talk about our Heal environment. In healthcare, we had strong development in FY '22, and we expect to continue to have strong development in FY '23 and beyond. Our retail sales in healthcare, which is our Food retail sales were up -- were at 75% of pre-COVID levels. And as more and more patients return to hospitals to get elective surgeries, we expect that number will continue to increase, and we will get back up to our pre-COVID levels. I'd like to call out a contract that Sophie mentioned briefly, a big win for us in the healthcare space, which is the Ardent healthcare contract. We have a team of 1,500 team members that are energized to serve this contract across 50 sites where we will provide retail food, patient nutrition and environmental services. In the past, we only provided these services to 4 Ardent contracts. In our senior business, we've had strong development. And with some of the investments that we've made from a sales and marketing standpoint and the discipline that we are instilling from an operations and a rigor standpoint, we believe we'll continue to see strong development and growth. Let's move to our Work environment. In our Work environment, our Corporate Services segment is the largest segment that we have. And we are seeing a gradual movement back of people coming back to work. At the same time, we're seeing that more and more offices are moving to a hybrid model, and employers are using food to lure employees back into that environment. So what does that mean for us? This is fantastic because this gives us an opportunity to deploy our advanced food models of aggregation, convenience, delivery and off-site production with Foodee, Nourish, InReach and Pass. And as employees lure employees back, we'll be able to scale these models faster. We also have deployed our Everyday app in the Corporate Services segment. This app helps us get connected to consumers and develop that cohesiveness with them, that closeness with them, and we can use this data and really be able to do data analytics on what they're looking for. This app was ranked #63 of all apps on the App Store, all of them. And it is the strongest ranking app from a consumer app standpoint as compared to any of Sodexo's direct competitors. This app allows consumers to have mobile and kiosk ordering personalized digital wallets, frictionless checkout as well as delivery options, so it's very liked by our consumers. We also have launched the Good Eating Company, which is a high-end brand, around 18 months ago. We already have EUR 36 million in sales with accretive margins, and we are confident that this fiscal year, we will double our sales. We launched our first off-site production facility in Boston, which we branded as Pass, and I'll speak about that in a moment. So now let's talk about our Learn environment. We're seeing a strong uptick in sales with more and more students coming back to universities as well as schools. In universities, we are seeing a very strong freshman class. But I'm very proud of the teams because they anticipated that and we hired frontline recruiters at specific universities for us to be able to recruit that frontline staff. And guess what? Our vacancies for frontline employees now are 28% less than what they were prior year. Now we're able to open more retail locations to be able to meet the needs of this freshman class as well as all the other classes. In the University segment, we have deployed a lot of technology and partnered with partners who can really help us elevate our level. And I'd like to share with you a few examples. We partnered with a last mile autonomous robot company called Kiwibot, which helps us deliver food autonomously, 100% autonomously, across the university campus so we can deliver food to faculty and students no matter where they are, all through the day and in wee hours of the night. We have deployed 1,200 robots across 50 campuses, and that deployment will be complete by the end of the year. And we expect to deploy around 2,000 robots across 100 campuses. What I'd also like to share with you, that 90% of all users of Kiwibot, give it a 4 -- or 4 or more stars out of 5 from a consumer satisfaction. So it's clear that we are fulfilling a need there. We also launched our first completely autonomous store at University of Denver, and we have branded that EAT>NOW. This store is completely AI-driven. Frictionless checkout, and students and faculty can get freshly catered meals there, daily staples, convenience items. And by using this technology, our revenues are up 21%. And guess what, food cost is down 11%. So we partnered with the right technology partner and it's working, and we look to scale this across other universities. As I mentioned earlier, with regard to the Everyday app, we've also used the Everyday app in our university segments. We tend to take the learnings from one segment and apply it to another. And this year, we've already launched 220 American universities with the Everyday app. Taking the data and really modeling it, we can understand the behavior and the needs of our students. And one of the things that we clearly heard is we'd like to see more brands on campus. We'd like to see more virtual brands. We heard them and we acted on it. So we've deployed virtual brands on campus, like MrBeast Burger and Mariah Cookies. I'm sorry we didn't have them for you today. But they're delicious, and our consumers love them. And what I love most about them is their double-digit margin and our consumer loved them. Also, we learned through our data that our students as well as our faculty are looking for more plant-based products. And we've started introducing more plant-based products. And by 2025, 42% of all meals served on university campuses will be plant-based. The other piece that I'd like to share with you is also with regards to our School segment. Moving decision-making much closer to the client and consumer really helps a local business like schools. So we'll continue to see strong performance in school moving forward. So moving to our Play environment. As all of you know in your personal life, we were all cooped up during COVID. And there's a pent-up demand for people to go to stadiums, arenas, convention centers. And we're seeing this in our results. We are at 98% of -- in Q4 of FY '19 revenues. So clearly, the numbers speak for themselves. There is momentum. And we expect that, that will continue to go up. We also rebranded our Sodexo Sports & Leisure business as Sodexo Live!, and our clients have faith in what we do, which is reflected in our all-time high retention rate of 99%. So let's talk about this market. This market that everyone has talked about earlier today. It's a concentrated market. It's a fantastic market. It has a lot of potential. And by this -- end of this year, we will be -- the market will be at pre-COVID levels, and it will continue to grow. And there is tremendous opportunity with at least 50% of this market being self-operated, and we will continue to grow and -- our share of the market. But I'd like to share with you a couple of market growth drivers: inflation and supply constraints, low unemployment, are they challenging for us? Absolutely. But they are much more challenging for our colleagues in the self-operated market. With this happening, more of our self-operated colleagues are looking to focus on their core business and outsource food and facilities, which creates greater momentum for us. COVID has changed the model. I talked about hybrid work. It's changed the way consumers consume food, where they consume food, when they want food, what they want. This is fabulous because it gives us an opportunity to scale and grow our advanced food models. So we truly believe that we are well positioned to take advantage of these market drivers and make a dent in the self-operated market. So we have 3 strategic priorities moving forward: to deliver technology and innovation, to improve operational efficiencies and customer satisfaction that will help us drive margin and retention; to deploy advanced food models to grow our market share; and to continue to invest in sales and marketing capabilities that will help us drive net new growth. When we think of technology, we think of it in 3 buckets: technology that will help us from a consumer and client-facing standpoint, technology that will help us from an operational standpoint, and technology that will help us with new business opportunities. So let's take a moment to talk about consumer and client-facing technology. I talked to you about Kiwibot. I've talked to you about EAT>NOW, which we look to parlay into other environments as we move forward as well as the Everyday app. These are helping us get much closer and cohesive with our consumers. From an operational standpoint, as I mentioned earlier, our supply chain team has been working very hard and feverishly. Using state-of-the-art digital equipment and data analytics, we've been able to reduce our number of SKUs from 30,000 to 10,000. Yes, 30,000 to 10,000, and we've locked our order guides down. That goes back to what we talked about 2 years ago at Capital Markets Day about having execution and rigor. And we are following what we said we would. We're using AI-based recruiting and labor management, and I'll speak about that in a moment. Also DRIVE, which is our integrated food management system that we deployed 4 years ago. This year alone, we've seen EUR 13.5 million in food saving in just a couple of environments. From a new business opportunity standpoint, our healthcare technology business, where we are striving to be the sole source provider for technical maintenance repair for all non-original manufactured equipment partnering with our GPO partners, like Vizient, as well as Premier. By doing this, we're trying to cut the middleman out and provide seamless service to our hospital clients. Just to remind you, this business garners 500 basis points higher than our Food business, it has good retention and a good momentum from a sales standpoint, and we'll continue to invest and grow this business organically and inorganically. Our GPO, which is Entegra, it's the second largest food GPO. We made investments in this GPO, and we'll continue to invest in it. And they are using state-of-the-art digital technology as well as AI to help our consumers -- help our customers be able to provide value to their consumers and navigate this high inflational area. This business is a gem for us, and we'll continue to grow it. So how do we bring advanced food models to life? Convenience. We launched our InReach business in 2022. We expect this business will be a EUR 0.5 billion business with above-average margins by 2025. As Sophie mentioned, we did a couple of acquisitions last year, and we grew organically, and we expect to do the same moving forward. We launched our first off-site production facility in Boston. Now we've learned our lessons from it. It's a learning lesson, and we are very glad that we had the learning lessons. And now we're scaling, we're already serving 50 Sodexo sites in different environments from this Boston location. And because we have learned from it and we see -- and we know how to scale, we'll be also looking to fulfill needs across the U.S. and opening 1 or 2 more of them this fiscal year. Our virtual brands that I mentioned, Mariah Cookies, MrBeast Burger, this is just the start. We'll continue to leverage more virtual brands to meet and exceed the needs of our consumers. With aggregation, we can provide much more choice to our consumers. And with our consumers being dispersed and then working in hybrid environments, this can bring choice and satisfaction to our consumers. We started testing food delivery from a robotic standpoint with an automated vending program, partnering with -- partnering with a robotic company. And so far, we're seeing a lot of traction in this at the university campus where we're doing it. So we look to see as to how we want to scale this moving forward. So now let's talk about the investments that we are making in sales and marketing and the fruits of our labor. Our number of qualified leads are up 53% year-over-year as compared to FY '21. Our average deal size is 21% higher than in FY '19. And let me be clear, that didn't happen by chance. That's because of the maniacal focus of our sales and marketing team to make sure that targeting the accounts that they want to go after, and they're using data analytics to help them make those decisions. Our digital marketing leads, as I mentioned earlier, are generating 60% of our pipeline value. And just to remind you, the digital leads are up 88% compared to last year. We've added 15 FTEs to our sales and marketing ecosystem because we truly believe we're getting our return on investment with these additional people. People are at the heart of what we do. And the challenge of hiring and retaining people has been felt deeply by our organization as it has been felt by other organizations in various different spaces. In June 2021, we had the largest number of staff shortages. Presently, our staff turnover is at 35%, which is 6 percentage points down from May 2022. And over the last 3 months, it has stabilized. If the market continues the way it is and the way we are foreseeing it to, we could be at our historic turnover rate of 30% for this fiscal year. But let me be very, very clear that this did not happen by chance. Our HR team has been hitting this head-on each and every day, and they have been working feverishly to change our employee value proposition to provide healthcare and dental benefits to our employees on day 1, to provide insurance benefits that our hourly workers can actually afford, to completely enhance and change the way we recognize as well -- and the benefit program of our employees. And also, but importantly, now we're housing all our employee data in a central location. And it's less about the fact that it's in one location, it's about the fact that now we have a macro view of what's happening across all our businesses in this location. So now we can spot geographic trends and be very efficient in the way we address them. So in spite of having higher number of vacancies, in spite of the fact that we have unprecedented low unemployment rates, we've improved our time to hire by 10% year-over-year. So I'd like to conclude by reminding you of our 3 strategic priorities, it's to deliver technology and innovation to improve operational efficiency and customer satisfaction to drive margin and to drive retention; to deploy advanced food models to grow our market share; and to continue to invest in sales and marketing to be able to drive net new growth. When you capitalize some of the market drivers that we have of inflation and low unemployment, which as I mentioned earlier will help drive more of that self-operated market to outsource to us; the permanent impacts that we've seen with COVID, which will give us a fantastic opportunity to deploy as well as grow and scale our advanced food models, we, as a team, are confident that we will be able to deliver 96% retention, continued net new positive growth, increased revenue from our advanced food models, double-digit growth in FY '23 and further enhancements in FY '23 and beyond. I'm pleased about the progress that we made in North America over the last couple of years. But I'm even more excited about what our future holds. But I'd be remiss if I didn't take this moment and share with all of you that I'm extremely proud of the team that we have in North America and for the work that they do each and every day, being true to our mission and values. Thank you for your time today. And now it's my pleasure to welcome on stage my colleague, Sunil Nayak.
Sunil Nayak
executiveHello, everyone. It's nice to be with you, and I'm pleased to lead the European zone from October this year. Over the next 15 minutes, I will share our performance in Europe, how we see the market and our key priorities to achieve 2 objectives: one, to enhance our margins in cash; and second, to maintain our leadership position. Sodexo is well established in Europe, with a leadership position, as I said earlier. We have strong operational expertise, both in food and FM and deep client relationships across multiple segments and countries. We operate in 21 countries across Europe, and we partner with over 9,000 clients and 13,000 sites. France and the U.K. account for 60% of our revenue, with the remaining 40% distributed across the 19 countries. We have a fantastic team of 100,000 people, and I want to take the opportunity to thank them. And I'm also very proud to say that 40% of our leadership are women. Sodexo's success in global trade accounts and in the public sector has contributed to a strong position in Work, which is 57% of our revenue, while 27% comes from our revenue -- from our expertise in Heal. Learn is 10% of our revenue, due to our selective growth and good presence in France, Italy and the U.K. Play is 6% with presence -- Play is 6% with presence in the U.K., France and Spain. Our portfolio is balanced equally between Food and FM, but the mix differs across countries. We have a high Food presence in France and in the southern countries, while FM is predominant in the U.K. and in the northern countries. Over the last 3 years, we have proactively rationalized our portfolio to exit countries and services that did not have sufficient density or growth opportunity like Slovakia, Slovenia and Morocco, and services like horticulture. Europe is Sodexo's home market, representing 38% of on-site services revenue and 32% of UOP contribution. We have been resilient, despite the COVID crisis, due to our balanced portfolio of segments and services and our swift response to the pandemic, like winning the U.K. testing centers. Our revenue is at 95% of our pre-COVID levels. But when we adjust for the sale of assets, it goes up to 97.5% in Q4. We have grown organically 13% versus FY '21, primarily driven by Food at 21%. The UOP margin in FY '22 is back up to pre-COVID levels after actions on inflation recovery, exiting of low-performing contracts and leveraging supply chain and operational efficiencies. Moreover, we have been selective in our sales approach, focusing on key markets and sectors. Currently below the group, retention continues to be an area of improvement for Europe, although performance differs from one country to another. And I will talk a little bit about retention a little later. So now let me talk to you on how we see the market. We lead the market in Europe with #1 position in France, Belgium and a few other countries. We have a competitive advantage with Food at our core and the strong integration of FM services that provide incremental value to our clients. And this is very important in our differentiation. The Food market is estimated at EUR 64 billion, with Work and Heal being the largest segments at 80% of the market. The FM market is estimated at EUR 120 billion. France, the U.K. and Germany are our largest markets, followed by Italy and Spain. The European market is estimated to grow between 2% to 5%. However, as you know, the market is fragmented and has many local players. It has complex legislation by country, which impacts labor flexibility and thus, of course, efficiency. But on the upside, it has a largely untapped public sector market. There are also opportunities of white space and profitability in Heal and Learn, where about 60% of contracts are still self-operated. In Work, which we lead, we have subsegments anticipated to grow around 5% with tech smart manufacturing and life sciences. When it comes to consumers, we see disparities in the way they use technology by country. We definitely see a big increase in online food ordering and delivery. In fact, the U.K. market has seen a 50% increase in the last couple of years. And most importantly, more than anywhere else, Europe has a heightened awareness of climate change, which makes sustainability key for our clients and consumers. I visited 2 sites recently where we have a significant presence of plant forward diets, great chefs and really happy consumers. In fact, I'm so passionate about this topic that I am going to go in December for a great innovation contest that we pulled together all our chefs across the world to be able to create best exciting plant forward meals. So we can see the change coming in sustainability. Europe is a dynamic and changing marketplace that offers a number of opportunities, the war for talent, need for efficiencies and focus on sustainability have created an increased demand for responsible outsourcing and a strong need for food and amenities. Our services have never been more important and relevant. So building on Sophie's strategic pillars and enablers, we have narrowed our key actions to 5 specific priorities that will meet our 2 objectives: improving margins and cash and maintaining our leadership position. The first 2 priorities will directly contribute to margin improvement, while the other 3 will ensure we maintain our leadership position by value creation and selective growth. First, we want to leverage the simplified organization to drive efficiency. As Sophie said, we have shifted the organization at the region and -- at a regional level. And we want to empower decision-making and ensure responsiveness at a local level. We want to mutualize resources so we can focus on our clients and our consumers and leverage efficiencies and improve profitability. I want the teams to be responsive and make decisions. The new organization will just allow them to do that by avoiding complex approval processes. Moreover, some countries will act as pioneers to test and launch innovation that can be easily scaled and replicated. We don't want to duplicate across countries. For instance, in Sweden, we have developed a dynamic cleaning capability that is being rolled out across other countries. Our second priority is to drive margin improvement through operational improvements, focusing on supply chain and adapting our delivery model with a deeper focus on some of our underperforming geographies. As we have done over the last 2 years and made good progress we will continue to deliver operational improvements, manage inflation and enhance our commercial and delivery capabilities. In supply chain, we're leveraging our leadership to better manage our spend of over EUR 3 billion through deeper focus on category management and reduction of SKUs while enhancing our focus on sustainability. We have invested in our data platform to support this, which will cover a large part of our spend by the end of next year. But this is important. We're also adapting our model, both in Food and in FM as the market changes. In Food, we are driving efficiency by balancing our production between on-site and off-site. For example, in France, we built an innovative food and logistics platform in the Learn segment, supporting 644 delivery points. We've seen the benefits and are now expanding this expertise in Work targeting 150 sites in the coming year. In FM, we have 7 command centers that consolidate activities for 44% of our IFM clients, improving our efficiency and enhancing our consumer experience. Our objective is to scale it to more of our operations. And finally, we are leveraging data and technology to adapt our model, both in Food and in FM to bring efficiency. Wondo, our FM in-house tech platform automates reporting and order requests, driving optimal service delivery for over 1,000 sites today. Our data intelligence tool, PowerChef, has been deployed at 70 sites in France to manage food production that reduces our food cost and waste. While our Everyday app offers a cashless solution at 100 sites in the U.K., and Alexandra will talk a little bit more about this. All combined, these initiatives are driving efficiencies and will support us in improving profitability. Our third priority, is to accelerate and scale our advanced food models across targeted countries and cities. The food market continues to be attractive, both with new models emerging that give us the opportunity to grow and capture larger consumer spend. Food is an incredible way to connect with consumers, enhance their experience and meet their well-being needs. Through our food transformation, we see growth potential in key markets like the U.K., France, Spain, Italy, Germany with existing and new clients. A couple of years back in the U.K., we acquired a premium brand, Good Eating Company, that is focused on good stewardship and good ingredients to produce simple food done exceptionally well. We are successfully growing this brand. And as Sarosh said, it has been successful in the U.S. after we exported it to the U.S. Investments in urban kitchens, like Fooditude in the U.K., allow us to serve new clients, which we never served earlier, such as Netflix and Palantir. In France, as Aurélien was mentioning earlier, we have combined our on-site offering with our off-site BRS meal benefits through Toqla, which is really a unique offer for hybrid workers and to find solutions for the clients who want to provide flexible workspace places for their employees. We will continue to focus on our brands, like modern recipe, that create contemporary food and creative spaces for our consumers and clients. Our brand will allow us to capture more retail consumers in Heal where we see the opportunities for margin enhancement. And of course, digital and technology are key elements of our food transformation. By delivering menu choices and online ordering, through our So Happy app in Work, we've seen a 10% increase in spend in some of our sites. And similarly, with the Everyday app in Learn, it has helped us win new business. We are scaling our advanced food models, and they are key for our profitable growth plan, improving our margins as well, they are very important for us to retain our clients. Our fourth priority is to be laser-focused on our choices, with increased selectivity and stronger focus on value and retention. First, on retention. As I said earlier, we need to do better and we can do better. The rigorous implementation of Clients for Life process, with a differentiated value proposition and a mix of services, will drive improved retention for us. In Work, vital spaces uniquely positions us to deliver a comprehensive and responsible range of services. They are anchored in Food, along with FM and workplace services, employee benefits and concierge services. We are targeting growing sectors like technology, pharma and smart manufacturing. In Heal, our value proposition is designed to leverage our science-based expertise to deliver the right patient experience and care journeys. We have an opportunity to retain and grow by improving the hospital staff and guest experience through our retail brands in the private and public sector. Specifically, we see opportunities in France, U.K. and Spain with first-generation outsourcing. In Learn, we remain very focused on our existing markets like the U.K. France, Italy and Spain and grow only where we can build stronger and healthier learning communities with equity. In Play, we are present mainly in France and the U.K. where we see good growth opportunities, leveraging our unique know-how with Sodexo Live! to create exceptional moments for our guests. Our final priority is critical for our future and the future of our planet. We are embedding sustainability into our offers because it is core to our customers and we know it will be a game changer for our business transformation and our success and a big value creator. And Sodexo is well advanced in this area. We have deployed our food waste program across 40% of our client base, increased our plant-based ingredients to 58% of our purchasing spend and engaged consumers but providing eco-labeling on the carbon footprint of their meals at 400 sites. Our approach to sustainability has already won us contracts like Danone in France or with the show kit offer in Sweden. And as Sophie said, we want to be leaders in sustainable food. And of course, all this is made possible by our teams. Our engagement rate, despite the challenges of COVID, has remained strong. With a focus on succession and talent planning, we have set a target for internal promotions and to continue to increase the percentage of women in operations. To sum it up, in Europe, we're almost back to where we were pre-COVID. We have actively managed the business and are well placed to execute on the next phase of our growth. We will be intensely focused on our 5 key priorities: empower local decision-making, drive operational efficiency, scale our advanced food models, target select geographies and segments, and impact sustainability in what we do. I am confident with the teams that we will accelerate the execution of our priorities to achieve 2 objectives: to enhance our margins and cash, and to maintain our leadership position in Europe. Thank you. Now I'll hand over to Johnpaul, who will talk about the rest of the world.
Johnpaul Dimech
executiveThank you, Sunil, and good afternoon to everyone. So I'm Johnpaul Dimech, and I head up Sodexo's on-site services across the regions other than North America and Europe. The Rest of the World markets are typically fragmented, competitive, dynamic and differ from region to region. We currently operate in 3 distinct regions: Latin America, Brazil, APMEA, being Asia Pacific, Middle East, Africa, across 21 countries with a team of an amazing 177,000 employees servicing 2,000 clients on over 4,000 sites. Amongst the international players in all 3 regions, Sodexo is #1 in Food. We have a strong ambition to excel in food by capitalizing on our strengths, better understanding our client needs to provide outstanding delivery. In LatAm, we are #1 in Chile, Peru and Colombia. Overall, this market is very fragmented with a lot of local operators. In Brazil, we are seeing traditional large and medium-sized food players investing in FM, and increasingly numbers of clients are looking for more complex IFM solutions. In APMEA, tech disruptors, start-ups, digital innovators from nontraditional sectors are moving into the food industry. In the FM space, we are seeing large national competitors branching out from real estate into FM. In terms of revenue split, 90% in the zone comes from Work, 56% from Corporate Services and 34% coming from Energy & Resources. In Corporate Services, we have been traditionally strong in the industrial subsector providing food services in large scale. We have also a strong portfolio of global strategic accounts and key regional accounts, which is growing. The zone has a particularly strong presence in the energy resource sector, which currently makes up around 65% of the global energy and resource portfolio. Mining and oil and gas continue to be a mainstay of our portfolio, particularly in Australia, Brazil, Chile and the Middle East. Heal currently sits at 8% of the zone's portfolio. This is a high-margin and high-growth sector. On top of our existing services in healthcare, technology management is a field which we have been investing in and building in our capabilities to expand further. Even though our portfolio in Learn is relatively small, we are very focused on opportunities to grow in specific markets like India and China with higher institutions and private schools. In terms of service mix, we have a balanced portfolio between Food and FM, which has allowed us to have resilient growth. We are focused on Food excellence while being very selective in FM to support our growth. Sodexo has a clear understanding of the markets that we operate in. Our key drivers is IFM positioning, differentiation through robust offers, production models, and strong business continuity. With our scale and scope, we are well positioned to strengthen and maintain our market leadership. These 5 key markets make up 82% of our total revenue, where we have established our leadership position, having operated there for the last 25 to 45 years. On the left of the screen, you will see the breakdown of the main sectors, which showcase the unique composition. This requires us to adapt and adopt different approaches to optimize our opportunities where we operate. So let's talk about performance. Looking at revenue, we have generated strong growth, even during the pandemic. In terms of contribution to the group, our UOP has also increased due to focused management and very strict cost control. Through strong mitigation and transformations, our in-country teams, especially in Brazil and LatAm, are actively monitoring price trends, working with supply chain and our platforms to mitigate costs, while engaging with our clients to pass on inflationary measures. Our strong performance has been underpinned by focused actions to boost capability and agility. We have made strategic investments in food capabilities, FM capabilities and digital infrastructure to boost agility in the market. In the food space, we are partnering with innovative digital platforms. For example, our investment in Meican in China allows us to connect with more than 10,000 merchants through their digital ecosystem, which opens up an amazing opportunity. We have also built centralized production units across the zone, with 5 centralized production units servicing over 100,000 meals a day in LatAm and APMEA. This allows us to leverage our scale, provide standardization and access new markets and drive higher margins. In terms of FM capabilities, we have invested in health care technology management over the years, and we've recently acquired TOPMED, a strong local player providing HTM to services to the Chinese market in health care. In India, we have pioneered the development of a digital app as a one-stop solution to allow us for all biomedical equipment needs. In India alone, we are maintaining over 50,000 pieces of medical equipment. We also understand the importance of digital infrastructure. Our 6 command centers servicing over 15% of our FM sites, collect, actively monitor data to anticipate, resolve and meet clients' expectations, which allows us to be efficient to deliver our FM services. Integrated consumer apps, such as MyVillage enhances the work-life experience for workers in remote locations. And our continued investment in HR technology help attract, engage and retain our key talent, the face of Sodexo. We are simplifying our business structure. In the last 4 years, we have streamlined our footprint from 37 to 21 countries, resulting in a much more focused footprint, and this did not happen by accident. To support our operational needs, we are growing a multifunction shared services center in India to provide support to APMEA and some of our global functions. We also have plans to further develop the same concept in South America. The group's reorganization is helping us become more simpler and more agile. Our countries are better empowered to make decisions. We're investing in resources in countries where we have the most impact on our consumers, and this started during COVID. This will allow us to proactively lead and react to market trends and demands by being proactive in creating and deploying offers at speed. We are very excited to drive growth in such a diverse and exciting market. The rest of the world covers 62% of the world's population. This is amazing. This is the place where the majority of people will work, heal, learn and play in the coming decades. High GDP and high GDP per capita growth is expected for the zone, indicating growing purchasing power. There are variances within the zone with LatAm, Brazil and APMEA having different growth rates and having -- facing different economic outlooks, but we believe the growth potential in the countries where we operate. The medium age of the zone is low. Latin America and Asia Pacific have a medium age of 31 and 32 years, respectively, with young and competitive workforces and a growing middle class. This also explains the increasingly competitive labor market. Building and retaining strong talent pools is critical to support our business growth, which is we are absolutely focused on. The market size and potential is undeniable. The total market size in the zone is EUR 200 billion. The outsourcing rate is estimated to be around 40%, in a market which is growing at a rate of more than 10% per annum. The Work sector remains the largest market for both food and FM services, with the Heal market growing rapidly. Our strategy reflects this, and you will see on the next slide in our 5 big markets. Our strategy for the zone is focused on achieving food excellence while leveraging FM expertise for growth in our 5 big markets. Food remains the core of our business, and we will continue to achieve food excellence to grow with our clients. We will continue to focus on client retention and grow at speed in these 5 big markets. And we recognize that FM also provides exciting opportunities selectively. In Brazil, our focus on food is offering high-value consumer experiences enabled by the transformational program, which includes ready-to-eat meals, digital restaurants and grab-and-go retail stores. We've seen increasing demand from our clients for IFM services. Our suite of IFM services and positioning will allow us to cater to new ways of working, surpassing what traditional players can offer. This increased scope will solidify our market leadership and position in the industrial sector. We also plan to expand in the offshore energy market, riding on the 25% market growth that's expected by 2030. We are committed to growing our health care business organically, with the market forecast to grow at 8.3% CAGR between 2022 and 2030. In Australia, our recent divestment of our non-E&R business will allow us to remain absolutely focused on the mining sector where we hold our leadership position. Sodexo also partner with many energy clients to provide holistic and integrated food, hospitality and FM services supported by our command centers for their business needs. In Chile, our growth is based on strong operational business continuity and differentiation through our production models. We are the market leader in Chile, and we have very strong presence in the mining and the industrial sectors. Our refreshed offers such as Kitchen Works are crucial for us in providing nutrition tailored to the industrial workforce. And you'll hear both Sarosh and Sunil talk about those offers that we've leveraged globally. We have great ambition for China. Given the size of the market and its unique business opportunity, we have a China for China approach, especially in the food space. As one of the first foreign professional services company to provide food and FM services to Chinese enterprises, we have grown alongside many fast-growing tech unicorns and large enterprises. In heal, we have established ourselves in grade 1 hospitals, and we continue to expand with health care institutions, delivering patient nutrition and staff dining, as well as specialized cleaning, infection control and high value-added and high-margin HTM services. As we continue to pursue food excellence in China for our China for China market, we've invested in partnerships that will allow us to provide a suite of branded offers adapted to local preferences. Consumers are increasingly wanting convenience, such as preordering, delivery, click and collect, loyalty programs and food courts. To address the demands of more specific menus, we are providing more local culinary choices with both Sodexo and third-party brands, including healthier options. India has always been a very exciting market, with scale and growth opportunity for the market. With more than 70% of our business centered on the workspace, we are focused on penetrating into the subsectors of manufacturing and pharmaceutical industries, bringing greater convenience in the food services to our consumers. The Heal sector is also an area where we've identified new opportunities in health care technology space with hospitals. We want to reinforce our leadership position, and this requires strong operational performance and continuous innovation to stay ahead of the game. We look to 3 pillars that underpin us by tech and data, sales and marketing, and brands and supply management to achieve this. First, accelerating food transformation. Consumers value convenience. Our smart retail solutions further complement the dining experience with digital checkouts and vending solutions in digitally enabled restaurants. Our consumer insights present contemporary brands and offers, such as Kitchen Works and Modern Recipe for different consumer profiles. In the Heal space, there is a growing demand for specialty nutritional solutions. For example, in China, post-partum nutrition based on traditional Chinese medicine allows us to have value adds and showcase our expertise and ability to innovate. Sodexo believes in strong sustainability. From our food sources to the way we deliver and package our food, this is a real differentiator. The growing awareness and trend in the zone towards sources of food and plant-based menus engages our clients and consumers who appreciate responsible and sustainable offers. Away from the consumer, we also recognize changes to the environments that we work in. An increasing number of new clients have limited kitchen facilities or cooking capabilities. We utilize smart oven technology, such as EVOLUTION, and we are deploying them in new and existing sites. The centralized food production units in China, India and Chile are allowing us to serve clients with no kitchens, catering to large volumes with variable needs. In China, we are expecting more than 40% growth in our food revenue over the next 4 years from our investments that we've made in our centralized production units, which will focus on new brands catering to local flavors. Second, we want to focus on enhancement. Increasingly, our workplace consultancy services help clients connect and collaborate as they operate in new hybrid working models. We will continue to enhance our FM capabilities selectively, focusing on developing IFM solutions with the support of our command centers to best meet our client needs. As a key element, we're also elevating the consumer experience through digital solutions. Smart visitor management systems, AI robots helping our visitor destinations and smart restaurant solutions are just some of them. We've also deployed digital FM portal, Wando, that Sunil talked about to facilitate our service requests. Wando was powered and enabled by our centralized FM command centers. Between food and FM, there are strategic opportunities for us to cross-sell our services to clients who value an integrated approach. And finally, targeting investments and partnerships. The client and the competition and the landscape is changing very quickly. To accelerate our growth, we will systematically look for value-driven opportunities to strengthen our capabilities and expertise, access new sectors or consolidate our position. For example, TOPMED in China, we've invested in an HTM company to strengthen our capabilities and expand our reach to more hospitals in China. We are excited about this dynamic zone. We are fully committed to delivering on our growth agenda, and we've shown that. We are clear on the mission in elevating our consumer experience. We will stay focused on our mission to simplify and remain agile to capitalize on the growth opportunities, and we will deliver on the steps we need to take to retain our clients and reinforce our market leadership position by achieving food excellence, while leveraging FM opportunities and growth, consistently investing in our scale and core competencies through food transformation and FM strategies, and focusing on our big 5 to reinforce our market position and our respective markets. In Brazil and LatAm, we are performing well, and we are confident that we will enhance our profitability in APMEA. In a nutshell, with such exciting times ahead, the team and I are crystal clear on what we need to do to seize these opportunities, accelerate our growth and delivering higher profitability. I now hand over to Alexandra, and thank you for coming today. Thank you very much.
Alexandra Serizay
executiveThank you, Johnpaul. Now as was mentioned by Sophie this morning, tech and data is one of our key enablers to execute our strategy efficiently. Sodexo has started its journey on digital and data a few years ago. We started small with proof of concept and minimum viable products. Now we are growing bigger, scaling what is working with the right level of return on investment. To support this ambition, part of the EUR 500 million spending per year on IS&T, digital and data, specifically, has been spent to reinternalize some key tech profiles such as data scientists, UX designers, DevOps specialists. The creation of tech and services will support even more this ambition. Today, technology is at the core of everything we do and in all types of interactions, from the way we manage our clients, the activity on site, to the way we create intimate digital relationships with our consumers or the way we optimize our operations and ecosystems of partners, for example, supply chain management. I will now describe 3 business situations and illustrate how technology and data, in particular, supports us to be more efficient and to generate more intimate relationship with our consumers and clients and consequently driving increase in our sales and retention. Let's start with our clients and put ourselves in the shoes of a site manager. We have developed Foresight, a database product which leverages transactions or consumer feedback from our E-point-of-sale applications. We also integrate external data to enhance operational decisions and, ultimately, client relationships. First, it allows us to predict and estimate the footfall on the site. Driving more predictability, especially in a volatile environment, is key to improve our efficiency through better control of staff cost and raw material costs. As a reference, algorithm has managed to deliver 30% more accuracy versus than site manager estimates post-COVID. The consumer satisfaction module enables us to understand pain points and take proactive actions to drive better satisfaction, something like the fish was too cold. We'll make our site manager take concrete action and take the packing, for example, the takeaway packaging. Our natural long-wait processing asset is key to identify occurrences and give efficient and actionable feedback to our staff. A satisfied consumer means he will come back and spend more, driving up like-for-like revenues and increased client satisfaction. Another feature I would like to present is about nutrition as it is key in our sustainability commitment. Health and well-being is a growing concern, both for individuals and across many of our clients' organizations. We can now have concrete data to show the evolution of consumption trends oversight. Supporting our clients' expectations to deliver healthy options to their consumers and encourage better consumption habits is a key lever for retention. It is a core component to drive our 96% retention objective. We also added features such as performance between benchmarks -- performance benchmark between sites and carbon footprint measurements. In summary, this tool is a differentiating game changer in the way we interact and strengthen our client relationship. It helps better monitor back-office trends. It drives consumer satisfaction, loyalty and well-being. It improves our efficiency by optimizing food and labor cost, thanks to better predictability, and it supports our waste management reduction. It was a key differentiator factor versus competition, contributing to some of our new sales this year. This asset is currently live in more than 250 sites in the U.S., the U.K. and France at Sanofi or Salesforce, for instance. We aim to more than triple the deployment this year and to scale it globally on our Corporate Services site by the end of 2025. The second business situation I would like to illustrate is related to growing revenues through a more direct and omnichannel and digital-enabled relationship with our consumers. Let's put ourselves in the shoes of a student on a university campus. Sarah starts by downloading the Everyday app, the one that Sarosh has mentioned. As a reminder, our Everyday app deployed massively in Corporate Services and universities in the U.S. is one of the first best-in-class app with a grade of 4.8 out of 5 on the App Store. On the university campus, Sarah has the choice between diverse food options, and she will multiply the touch points. She can go to the restaurant or favor Click & Collect options. Our eat>NOW offer, that Sarosh described, is a frictionless checkout-free grocery store, leveraging smart connected fridges. Payments are made directly through the Everyday app. Sarah can also choose to get delivered through Kiwibot, the subscription-based robot that delivers meals autonomously in several universities. All these options are integrated in our app. Sarah will evaluate all these interactions and share with us qualitative and quantitative feedback. At the end, all these interactions are captured and processed through our algorithm to push the right offer to the right consumer at the right moment for a better and seamless one-on-one personalized experience. Doing so, we increased the spend of our consumers and the loyalty and stickiness to our services and brands. We also use this data to better understand consumption trends, identify opportunities, business and define actionable insights with our sales and marketing teams. This journey is a reality in 50 of our universities, and our Everyday app is already deployed across more than 220 of them. We plan full deployment in the next 2 years and expect to realize a positive financial impact in all retail sales by 15% to 20% by 2025 through the increase of our students' average share of wallet. The last situation I wanted to share with you illustrates how technology and data can support the optimization of our supply chain, which is even more important at the time of inflation and shortages. Let's put ourselves in the shoes of a food buyer. Currently, we have got a bounce back from COVID with increased demand and volume. We are in the context of hyperinflation on most product categories. The supply chain is facing unprecedented disruptions with shortage issues and unclear geopolitical context. In such an increasingly volatile environment, we have made a significant investment to enhance data quality and supplier information, and have developed a data product to automatize the potential swap of product SKUs based on specific criteria. Supplier A increased its price by 10%. Supplier B has a shortage in fish, et cetera, et cetera. All these micro changes occur every day, and they are collected, considered and assessed by our algorithm in coordination with our buyers to take fast actions and be proactive in the way we manage our supply. Our data product suggests top swaps every day. We are able to work specifically on SKUs and retention or to optimize a whole category of food products. I will now let you look at the short video explaining how product swaps works. [Presentation]
Alexandra Serizay
executiveGoing further, we will also try and measure the carbon footprint of our purchases automatically and daily. We will add such feature in the calculation of preferred swap to favor more sustainable products and supplier. And more broadly, it will give us the ability to measure and manage the carbon footprint of our products, recipes and menus. It will also allow us to have consumer-facing levers to provide information and potentially nurture behaviors. In summary, this asset is part of the ongoing digitalization of our supply chain function. We have managed to increase by 2% to 5% cost savings on the categories deployed to better react to external events and to increase our negotiation power with suppliers. Today, this specific asset covers 5% of our raw material costs, and we intend to deploy it at pace to reach 75% by 2025, covering our main geographies: France, U.K., Brazil and NorAm. As a conclusion, we see with those examples how technology and data, in particular, supports the business in bringing more depth, more power to expertise. It enables us to create more value for our consumers, our clients and our people. And consequently, it supports our sustainable and profitable growth. We are spending each year more than EUR 500 million in technology. And we launched last year a 5-year program coupling data acceleration with digital services. This program has already delivered 8 data products, including the 3 examples I have just described. They are now ready to scale in each of our regions and represents an exciting opportunity to accelerate. More broadly, as you have heard during the day, significant progress has been done in pivoting from our traditional B2B model to a more consumer-centric one, with the support of branded offers, advanced food models, selective FM services and supported by data and digital assets. We will now scale our initiatives and accelerate their deployment. This opens exciting opportunities. I now invite Sarosh, Sunil and Johnpaul to join me on stage for the Q&A session. Thank you.
Sophie Bellon
executiveSo we'll now start the Q&A session. I can see already some hands raised. [Operator Instructions]
Unknown Analyst
analystSo one of the time, I think there were some pretty impressive tech tools being presented here. Could you maybe recap, either as a whole or for each, where you are in the implementation and what's the headroom? There's the carbon accounting tool, the product swap tool, the customer satisfaction. Well, I'm sure I missed a few. But I think for carbon accounting, you said 250 pilot sites, can be 700 next year. And then -- so I'm curious where you are.
Alexandra Serizay
executiveSo overall, as I mentioned, this data program has started 1 year ago. So we have created products. We are -- they are pretty small at the moment. All our objectives in the coming years is to scale them. So if I take the example of the first use case, we are on 250 sites today. We plan next year -- I mean, this coming year, in 2023, to deploy it over 900 sites. The one on supply is extremely powerful. It's going to be deployed region per region. Some use cases are deployed with a segment approach, some on a regional approach. So each time we have a mix of them depending on the feasibility and depending on the potential we have region per region.
Unknown Analyst
analystSecondly, on North America, maybe more of a remark than a question. But a lot of what was presented was, if I may, a little bit backwards-looking. I think you referenced all that has been achieved since the 2020 Investor Day, for example. Could you help us with some color on what changes to take you to the next level? If I take one example, your retention target for 2025 is 96%. That's where you are right now. So where does the acceleration come from, please?
Sarosh Mistry
executiveSure. It's a great question. Firstly, 96% is far and best in class. So we continue to go ahead and do everything we can to go ahead and improve. As I mentioned, it's a journey. From an execution and rigor standpoint, we're implementing it. Now why do I believe that we will succeed in the journey? I think that's what you're getting at. Is that your question?
Unknown Analyst
analystI mean, for example, I think organic growth this year for North America was, what, 24%?
Sarosh Mistry
executiveSure.
Unknown Analyst
analystRemove the COVID recovery, remove inflation, which presumably doesn't stay where it is right now, I'm curious what you think is the current clean organic growth? And you need to get to 8%. If North America is not at 8%, the group is never going to get between 6% and 8%. So what are the building blocks there?
Sarosh Mistry
executiveWe can expect that organic growth moving forward will be double digits. So we expect that, and it's coming from various things, right? It's about net new development. It's about making sure that we have the right level of pricing. It's making sure that the right new advanced food models are deployed, which can garner higher margins. So it's not one silver bullet, it's a lot of pieces put together that will get us there.
Unknown Analyst
analystAnd it's double digit not in '23, where you have some more volumes, some more inflation, it's a normal year '24, '25, North America, double digits.
Sarosh Mistry
executiveThat is right.
Unknown Analyst
analystAnd then lastly, I think the average tenure at Sodexo for the executives I'm looking at right now is 10 years or more. So I don't want this to sound misleading. It's not the tenure in your current role, your new role. That's part of the plan. And people who are in the role before are not here today. But is there more fresh blood elsewhere in the organization below you, some hires from competitors or from other services companies? You also had pretty senior roles in the previous organization, which we're now told didn't work. I think we have the head of Corporate Services here. So what's been the change below the radar for us, please?
Sarosh Mistry
executiveSure. I'll let Alex handle that.
Alexandra Serizay
executiveSo I've been here for 5 years. Definitely, I mean, we are recruiting. We keep procuring new talents everywhere. Definitely, Tech & Services is -- tech and data is, by definition, an area where we're investing. But in all our regions, and especially I'm looking at you, Johnpaul, in some regions where the turnover is extremely high, we recruit lots of people. It's the case as well in North America. So by definition, we are recruiting new talents. One of the opportunity that we have is as well to recruit in all businesses, some talents who have an operational mindset, but as well a more digital mindset, in order to shift to this tech-enabled services company.
Sunil Nayak
executiveI just want to add to this. This business is about everyday operations and change. And it's this business unit, it's not about doing a revolution. It's an evolution. So experience is important in leadership as much as having new talent with knowledge. So we're really mixing up our management model around having experience, which is important in this business, but also bringing in knowledge with data and technology with sustainability. So if you see our leadership team in data and technology, they are a different generation. If you see our leadership in sustainability, they'll teach us a lot more about sustainability than we know. So we're shifting the model on new areas when it comes to newer expertise and knowledge. But when it comes to everyday operations, I think we need to have the balance of experience.
Johnpaul Dimech
executiveYes. And I think maybe just to add on to what Sunil was saying, it's -- we're in a fast-paced environment and we are attracting young talent -- and again, what is young? I think age is a number. Certainly, what we see is that people are joining us -- it's a very competitive environment, but people are joining us because we have a purpose. And it means a lot today in the workplace, not only for our clients but also for us. So we're getting great talent that Sunil talked about, different types of people that are bringing great expertise to the organization as we evolve.
Richard Clarke
analystRichard Clarke from Bernstein. So I'll start in North America. You've name-checked your 2 main competitors. You don't normally do that at these kind of events, but you've done it. And you're saying you can grow faster than Aramark. You can catch up with Compass. I'm not sure if that's on growth or absolute revenue dollars, maybe clarify there. But what -- where is your point of differentiation? Why do you think you can grow faster than those 2 competitors? What would you pick out as being the differentiation point?
Sarosh Mistry
executiveSure. First, I'll clarify. It's not on dollars, it's on net new growth. So second, that's a great question. I can't point to one thing. So let me start by why I think we'll be able to do that, right? Firstly, people in North America, as you know, give them a target, they have to have a goal and they have to be incentivized by that goal. As Sophie mentioned recently, we put a North America scheme to be able to compensate people for what the results are and specifically in North America. So we're putting our money where our mouth is and we're making sure we are holding our people accountable for what we expect. That's one piece of it. As I talked to you 2 years ago, we did not have any digital marketing leads. We made significant investment there, we're seeing our return on investment and we'll continue to do that because we can see how it's moving us forward, right? Two years ago, we told you about rigor and execution, we've delivered against it. So hopefully, we're giving you confidence that when we tell you what we're going to do, we're going to follow up with that.
Richard Clarke
analystOkay. And then maybe moving on to Europe, if I may. The ambitions there seem a little bit more muted. You talked about defending your position, not catching up with maybe the competitors. I guess Compass' messaging has been they believe they can accelerate in Europe. Maybe not match U.S. margins, but accelerate the growth. You're showing a similar level of outsourcing rate in Europe to the U.S. So why can't Europe grow at a similar pace to the North American market?
Sunil Nayak
executiveI think the Europe market we expect to grow between 2% to 5%. There are opportunities. Undoubtedly, there are opportunities. But it is 21 countries, it's different legislation. And it's a lot more complex in the U.S., which is one market. So when you move in that one market, you can move faster and quicker. And it's not the same case in Europe. So we are preparing for growth. We expect 2% to 5% growth. And as the growth opportunities open up, and they open up a lot slower in Europe, and that's the nature of Europe. It's about slowness. It's about enjoying the things in life. So it works that way. So we want to capture the opportunities when they come in with Europe, for sure as they come, and that's our strategy. But we have a great opportunity to improve our cash and profitability, so that's as important for us. And if you improve cash and profitability, it gives us opportunities to grow because it will fuel growth. But I'm sure Marc will help me grow more when I get more cash and profitability. Right, Marc?
Richard Clarke
analystOkay. Makes sense. And maybe there's one for all of the regions. I mean kind of maybe a little bit less as well, but the messaging seems to be quite selective on FM going forward, a bit different to what you said back at the last Capital Markets Day. That looks like it's forward-looking. But is there anything backward-looking? Are there any contracts you're looking at where you say this doesn't fit with what the Sodexo of the future looks like? Is there going to be any sort of inorganic or organic exits we should be looking to hit that target?
Johnpaul Dimech
executiveMaybe I'll take that one first. Look, certainly, as you saw in my presentation, going from 37 countries to 21 in 4 years was very targeted. And it was a combination of product mix, positioning, margin. There's nothing that really springs to mind in my part of the world that says, "Look, we've got some FM business that we don't want to do." As we said, we'll be very selective of where we focus. We've got some markets where it's interesting to integrate, in other markets where it's a cross-sell opportunity.
Sunil Nayak
executiveYes, just to add on to that is, I think, nothing is going to change from a market perspective. But as Sophie and Alexandra said, we want to be selective in FM. And when we say selective in FM, we want to be growing where there's value, and value comes from experience for us. We have 420,000 people working on client sites. The power of our experiences through our people is fantastic. And we want to leverage that by pivoting our FM services, by investing into, of course, it's about investing into digital and technology, putting in command centers around workplace. So we don't want to play in the FM market like everybody. We want to be able to complement it with our food and really position it around our valued experiences and learn, heal, play and work.
Sarosh Mistry
executiveWith North America, as I said, 76% of our business is food. We're going to lead with food. 24% of it is facility maintenance. I don't have any planned acquisitions or divestitures at this time. And we will be selective on what we do in FM. We've always been selective. We'll continue with that discipline. And we'll continue to grow our health care technology management business, which we believe has tremendous potential.
Leo Carrington
analystIt's Leo Carrington from Citi again. The workplace environment seems to be the sweet spot for delivering value from Sodexo contracts. On what time line do you think the transformation and new food concepts can drive a full recovery from the lost revenues from work away from home?
Alexandra Serizay
executiveSo it's a good question. Work has been hit by COVID, which has accelerated new trends, but those trends were here. Structurally, if we consider that today we are in a normal environment, the structure is minus 10%. But as it was mentioned, now our clients in the work environment have a completely different approach and are actually quite interesting and exciting for us. We are not a commodity. We are not just a subcontract. We are one [ team ] to attract their employees on site and to foster innovation, team spirit and so on. And so it's a very good opportunity for us to upgrade our offers, and we can see that. And so the structure of our value creation in work environment today or tomorrow is going to be different and actually more exciting and more valued versus what it could have been in some environments yesterday. We have great ambitions to accelerate our food transformation. So for example, convenience, which is already extremely attracting and appealing for consumers in North America, we have ambition there. In other regions, it will be more focused on off-site production because it's an area to improve our efficiency or delivery in Europe or our creation in Asia. So we have one global strategy. We execute it in each of our region, depending on the feature of each of the region. But we are very confident that this year, we are, I mean, from a pure financial point of view, we will be at the pre-COVID level, but with much more valued offers and proposition. I don't know if maybe on aggregation, because we have already started.
Johnpaul Dimech
executiveYes. Look, it's a good point. I mean if you look at across Asia, 2 main trends and the areas we're investing in, is the off-site production model. It's not only allowing us to be systematic in our approach. It's not only allowing us to be more efficient in the way we deliver the service. It's opening new markets, which is giving us higher margin in those markets. So it's giving us multiple touch points that in the past we didn't have access to. And in aggregation, as I talked about with Meican, we get access to ecosystems that we didn't have access to before through partners.
Leo Carrington
analystOkay. And second question, the focus on branded offers is accelerating. What's driven this focus? Is it simply triggered by the move away from a matrix organization? And in implementing this and hitting the targets referenced, does this essentially mean that all tenders going forward will be under some kind of branded offer?
Alexandra Serizay
executiveSo branded offer is basically part of the fact that food is increasingly consumer-driven. And so we need to be appealing to our consumers. What do they want? They want brands on which they can identify themselves. So we have and we are working on having different brands, which will cover a different set of personnel, of consumer perceptions or willingness. So we are in the process to segregate and to position, to map our brands with different features. It's going to accelerate. It's exciting. In Corporate Services, which is a market that you've known well, it's something which is already there in universities as well. Those 2 segments are very much consumer-driven. And so that's a big driver for us to pivot to these branded options. It's really the B2B to B2B2C factor, which pushes us to work more and more in depth with our brands.
Geoffrey d'Halluin
analystGeoffrey d'Halluin from Bank of America. Just one question regarding your GPO. Could you please give us a bit more details on what are the actions you are taking there and how it could affect your, well, growth and margin profiles going forward, please?
Alexandra Serizay
executiveSo our GPO, mostly in the U.S. at the moment, we are working massively at the moment in leveraging technology so that they can better manage or increasingly manage real-time the relationship with their suppliers. So that's where we are investing at the moment. We have the ambition to double our revenues with our GPO by 2025 technology relationship with our suppliers.
Johnpaul Dimech
executiveAnd a lot of salespeople.
Alexandra Serizay
executiveA lot of salespeople, yes.
Johnpaul Dimech
executiveWe really hired a lot of salespeople in the U.S. because before they were very little. So now there are quite a few. And we are also building the platform in Europe. We started with an acquisition 4, 5 years ago, but now we've done 4 more small acquisitions to bolt on, on the platform. So we are very excited about the development in Europe.
Karl Green
analystIt's Karl Green from RBC. Three questions, so one at a time. The first question, just back to this point -- sorry, back to the point about the deemphasizing of facilities management. Organically and inorganically, where do you anticipate the mix being in OSS between FM and Food in 2025 or fiscal '25?
Alexandra Serizay
executiveOkay. So we keep growing in facility management. It's a key activity for us. It represents, today, 40% of our business. What we want to make sure that it is still accretive on our margin. We have already progressed a lot over the last 2 years to raise the bar, more than 100 basis points, and we need to maintain that. And so it goes with being selective in terms of services. So the portfolio of service in FM, we are going to be selective to make sure that they are either synergistic to our food in order to provide a better experience, or to be specific and to nurture our client relationship, HTM for example, I mean that's the most obvious example that we have. And we want to keep working in being more efficient. So we keep investing in FM. It might be organic or inorganic. I take once again the example of HTM, where we need to -- it's a very specific expertise, so we could consider such acquisition. It will be a mix, but focused on margin and focused on value.
Karl Green
analystThat's great. I think you've slightly preempted my second question. It was just as best, as best as you can determine it, because I appreciate some things like integrated facilities management contract, it's not always easy to break it out, what is the margin differential between FM at the moment and Food? And I think, Sarosh, you slightly threw me when you said that, in some instances, in your region, you've got some FM margins running 500 basis points above food. Could you just clarify that? What's going on there? But certainly keen to understand the differential of the OSS group level, please?
Sarosh Mistry
executiveSure. Happy to clarify that. When I mentioned that I was specifically referring to our health care technology management business, and that business does garner around 500 basis points higher from a margin standpoint than our Food business. And as I mentioned that we we're seeing good retention, good growth in it, we look to grow it organically and inorganically. And our retention is high in that area.
Alexandra Serizay
executiveSo that's -- otherwise, I mean, the margin, I mean, I will not describe the spread of margin. What I can tell you is that we have progressed. And in some region, we are extremely profitable in terms of FM and IFM. And maybe, JP, you can tell us in LatAm, for example, its market or in some areas in Asia Pacific, some areas where it is...
Johnpaul Dimech
executiveYes, in the rest of the world, we've got 21 countries. So it's different in different markets. But certainly, as Alexandra said, there are some markets where FM does help us boost that profitability. So when I said we want to be selective in our growth in FM, today, we're 51% FM, 49% Food. We want to grow faster in Food, it doesn't mean we don't want to grow in FM. So we want to be selective, but we want to still grow. Because the market is moving at 10%, so I want to stay ahead of the curve and make sure we continue to keep our leadership position. So again, to be very, very clear, we need to be selective, but we still want to grow fast with margins that are accretive to the position we're in today.
Karl Green
analystThat's really helpful. And my final question, a very quick one. Just in terms of plant-based menus, what do the margins look like on those versus the sort of more classic offering, please?
Sunil Nayak
executiveSo let me answer that. So first of all, I think when our clients are asking us for offers and solutions which are sustainable, they're ready to put a better price to it. So we're seeing definitely clients wanting to pay more and we see opportunities to create value. I think that's the first thing. Second, just from a menu mix, we expect the cost of unsustainable products to cost higher through legislation in time to come. So we got to be ready. We got to be prepared where we create the best menus and our clients will say, "Great. I love to have your menu, which is 70% plant forward. And my customers love the food." Because it's going to help us help the client reduce his or her carbon footprint. It's going to help us become more efficient from a cost perspective and prepare us because it's definitely going to come. There's going to be more and more legislation coming in, which is going to cost more for high carbon products, like beef and meat.
Neil Tyler
analystNeil Tyler, Redburn. First question for Sunil. In your prepared remarks, you mentioned the public sector market as being largely untapped. I think that's about all you said about -- so whether there's any intention to try to tap that market and where you -- and how that contributes currently to your business. And if the answer is no, then why might that be? And the second question, Alexandra, it's a long shot, but any metrics on either margin or perhaps retention that you'd care to share for those sites at which the -- some of the Foresight data system, for example, has been rolled out?
Sunil Nayak
executiveThanks for the question. So just to answer your question, absolutely. Europe is a market which is private and public. That's the reality of the Europe market. And specifically in some sectors, like in Heal and in Learn, it's really public. Today for us in Europe, nearly 36% of our revenue comes in from public sector. And if I would look at my numbers last year, I think 37% or 38% of our new wins came from the public sector. And we have opportunities to continue to grow in specific areas like in Heal. For example, in Heal, in France, if I'm not mistaken, of the EUR 6 billion market, around 80% is public sector and 20% is private sector. We have a strong position in private. We have -- in 80% public sector, 90% is in-house, 10% is outsourced. So we're now going after that market, and we recently won a contract. So we really systematically want to continue to grow in some of the sectors in the public sector as they start outsourcing more.
Alexandra Serizay
executiveAnd for the question on Foresight, obviously, I mean, we don't have years of analysis, but we estimate, exactly on this use case, that it has an impact, a positive impact on retention between 20% and 30%.
Sophie Bellon
executiveIf there are no more questions from here, there is 1 or 2 questions on the conference call. Can we put the operator on, please?
Operator
operator[Operator Instructions] The first question is from Jamie Rollo of Morgan Stanley.
Jamie Rollo
analystThe first question is just please elaborate a bit more on the divestment plans because the presentation clearly talks about divestment on noncore activities and services, but it doesn't sound like there's anything material in FM or additional countries. But maybe you could just give us a rough percent of revenues that you think might be sold over the next few years, please?
Sophie Bellon
executiveJP?
Johnpaul Dimech
executiveYes. Thanks, Jamie, for the question. I think as I demonstrated, 37 countries down to 21 in 4 years. We made a very concerted effort to reduce in rest of the world. And Sunil also talked about, in Europe, a number of countries that were divested. In terms of my 21 today across rest of the world, I would expect within the next couple of years that this will be under 20. So there are some areas that we are looking to potentially divest. And we're very, very focused and systematic on looking at where are the profit pools, as Alexandra talked about, and where are we able to have market leadership, how can we leverage our supply chain, how can we make sure that we're very focused. And that's certainly not only from a geographical point of view by countries, but we will also look by activity within those countries. As we've done with things like horticulture and some very specific retail in Belgium, for example. But moving forward, as we look at this, we'll obviously announce that when we can.
Jamie Rollo
analystOkay. I mean that was really a question for the whole OSS business. But maybe, Marc, can you talk a bit about that in this finance section later through any numbers. Secondly, you've given us the retention target for OSS overall. And I think I saw a development target for BRS of 8%. But is there a development target for OSS overall? Apologies if I missed it.
Marc Rolland
executiveWhat we factor in, in our bridges of revenue is that we are aiming to have a retention above 95% and walking, and we've seen that some regions are already at 96%. And the development, we want to remain disciplined. So the development is more 7% to 8% development. And the combination of which is a net new loss, which has to be positive on a regular basis and sustainable.
Jamie Rollo
analystAnd so just to follow on from that, that 7% to 8%, is that the same definition as the old development target of 7.5%? Or are you now including the extensions and cross-selling?
Marc Rolland
executiveYes, 7% to 8% is without cross-selling. So I don't know which targets you're referring to. But for us, the 7% to 8% is new clients, new contracts. The cross-selling comes on top.
Jamie Rollo
analystGot you. Okay. And then finally, that obviously gives you sort of 2% to 3% net new. And I think someone tried to ask this question earlier. But bridging the 2% to 3% net new to the 8% to 10% -- sorry, 6% to 8% group number, how do we get to that sort of 3%, 4%, 5% like-for-like benefit? How much inflation are you factoring in into 2024 and 2025, please?
Marc Rolland
executiveI will tell you that after the break.
Operator
operatorThe next question is from Jarrod Castle of UBS.
Jarrod Castle
analystYou spoke about where you want to be relative to Aramark and Compass. But be interested in any views on competition that's not directly from large catering suppliers, i.e., digital takeaway and convenience restaurants, how you see that over the next 2, 3 years?
Sarosh Mistry
executiveSure. That's a very good question. I mean, I was specifically talking about those 2 from a competitive standpoint. But when you look at what we are developing from our new food models and the technology that we're putting behind it and the partners that we have, whether it's [ AFI ], whether it's Kiwibot, well, we're not looking just to go ahead and compare ourselves to the old competitive sets. The reality is the consumer goes wherever he or she desires, and our perspective is we want to capture their share of wallet and continue to grow that share of wallet for us.
Jarrod Castle
analystOkay. And this might be one again for the next section. But CapEx is going from 2.3% to 2.8%. You said B&R, it's around 10%. Just in terms of the CapEx for On-site, how should we think about CapEx going into contracts, especially new contract wins and tech for On-site and other initiatives?
Marc Rolland
executiveIt's also part of after the break. But just quickly here because they are here, we have modeled the CapEx by zone. So for instance, Sarosh will probably see the CapEx going up to 3%, given the market he's in. And we also looked at the IT and data CapEx within On-site, which is currently at -- sitting at 16%. And we believe it will go closer to 20% of our total CapEx spend.
Virginia Jeanson
executiveSo on that, I think we'll stop the Q&A session. Thank you very much to the On-site team. There's a quick break, 20 minutes, if we could all be back at 16:25. So that's in 20 minutes. Thank you. [Break]
Marc Rolland
executiveHello. It is great to be with you today. Today, I would like to cover the following points. So Sodexo finished fiscal '22 strongly across the group. We have clear ambitions expressed in our midterm guidance with aspiration beyond that. We will continue to focus our CapEx on client-facing investments. We have strong cash flow and a well-managed balance sheet that can support our investment in the business and selective M&A. Our capital allocation will remain disciplined. So first, as a reminder of what we said last week. We had a strong finish to fiscal '22, a strong recovery in revenues and profitability. And by Q4, we were back up to 2019 revenue levels. We had positive net new business. Our net profit is back up to pre-COVID levels. We have a restored balance sheet and good debt ratios. The Board is proposing a dividend of EUR 2.4, which is up 20% on last year. And our ROCE is back up to 17.2% from 9.9% in fiscal 2021. So we now have a solid balance sheet again. Net debt is EUR 1.3 billion, which is split between EUR 5.7 billion of debt and EUR 4.5 billion of cash and cash equivalents. On the debt, 96% is at fixed rates, 71% in euros. The average cost of debt is 1.6%, and the average maturity is 4.8 years. Our ratios have come back to pre-pandemic levels, 1 turn of EBITDA for the net debt ratio and 29% for the gearing. Actually, our current net debt ratio leaves room for action. As we presented last week, we are back in range in fiscal year '22 on all our key financial targets. We would have been well over 100% in cash conversion without the negative nonrecurring elements. Our net debt ratio is back to 1 turn at the bottom of our target range of 1 to 2. Group ROCE was 17.2%, well above our target of more than 15%. And gearing is well below at 29%, and the dividend proposed by the Board is in line with our dividend policy. So as we heard from Sophie, we are expecting 8% to 10% organic growth for the current year and then a 6% to 8% growth for fiscal '24 and fiscal '25. For the UOP margin, we are planning to be close to 5.5% at constant rates this year and then progressing to above 6% in fiscal '25. The acceleration in growth will come from several buckets. We are aiming to maintain the net new business momentum with our retention above 95% and a disciplined and focused development in the range of 7% to 8%. We should, therefore, be generating a net new business at a regular rhythm of 2% to 3% per annum. To make a link to the earlier presentation, this is, for instance, supported by the fourth site use case presented by Alexandra. On top of the net development, there is a cross-selling of new services on existing sites, which we have been generating steadily each year. We also expect some inflation in fiscal year '23 at a similar level than in fiscal year '22, but then declining the following years. We should also benefit from some ramp-up in fiscal year '23 in Corporate Services, Sodexo Live! and Universities. In fiscal year '23 only, we will have the testing centers closing impact, weighing minus 1% on the top line growth. And we continue to expect volume and growth in our regions and segments, supported by such initiative as the share of wallet use case in Universities presented earlier. Entegra will also provide us with some growth, especially in North America, but the impact will be modest on the top line given the revenue model. This will mostly come from development, i.e., more clients because we hire more salespeople and also from enhanced compliance purchasing from existing members. And of course, BRS will contribute to the group top line growth. I shall come back in more detail on the BRS guidance in a minute. This also need to be adjusted with regard to scope change. You should assume a minus 1% impact for fiscal year '23. This said, in the absence of any major micro issues, our internal focus and ambition is to hit the upper end of our medium-term growth guidance. Our objective is to return the underlying operating margin to over 6% in fiscal '25. Our levers are the following: first, operational efficiency. This bucket regroups all the work that is being done in the countries on workforce management; off-site production that you've heard today; alternative food models, we covered that today also; branding, positioning and share of wallet initiatives; menu and recipe standardization; SKU rationalization; and supply chain initiatives. For instance, this is where the use case 3 on the product swap that Alexandra presented contributes. And of course, all of this will be helped by more accountability and better country-level execution supported by the regionalization simplification. So next is a contribution from stronger growth, which regroup cross-selling, better retention, focused development, volumes, et cetera. But cross-selling, improved retention and volume growth are immediately accretive to margins. On the other hand, development needs time to reach the expected level of profitability. However, over the next 3 years, the development will be accretive to margins. As you heard from -- through the day, our disciplined and focused commercial development and an improved retention ambition beyond 95% will also support this. And we support our on-site strategy, refocus and accelerate through specific investment in segment initiatives and commercial excellence at country level to push for more growth in enablers such as IT and supply chain, and you've heard of it today, in marketing, also brand and offers. Those investments will be made through additional OpEx. We also have to factor for inflation on our SG&A as well as some additional savings. Then there is a contribution from Entegra. I remind you that the plan is to double in size from fiscal year '21 to fiscal year '25. This is a high-margin business. The contribution of Entegra is a lot more significant in UOP than it is in revenue. And finally, BRS, given its higher growth and higher margins, will bring a positive mix impact as a result of its accelerated development. Clearly, our margin objective does not stop at 6%, and we anticipate that many of the drivers will continue to provide leverage beyond fiscal year '25. We expect also that the on-site margin trajectory from fiscal '22 to fiscal '25 should contribute at least 100 bps. As already outlined, the objective for BRS is to deliver a 12% to 15% organic growth in fiscal '23 and then low double-digit organic growth for fiscal '24 and fiscal '25. In terms of margin, we are getting to around 30% this year and well above 30% for fiscal '25. The first component is portfolio growth. Here, you can see that a large part of the growth is coming from the portfolio, which means new contract wins, less losses, solid cross-selling of multi-benefits and engagement services. And obviously, this is supported, for instance, by more SME-targeted activities, new digital offers, multi-benefits expansion, all the drivers that Aurélien and the team covered in this presentation. Second is face value growth. This is the increase in daily allowance that we call face value, which is supported by inflation and purchasing power enhancement initiatives. This is phased over time since most employers seek to protect their employees' purchasing power, but they also do so with some lag. And then there is the contribution from the progressive increase in interest rate that we are seeing all around the world. We already benefited in fiscal '22 from a significant hike in certain countries in Latin America and Eastern Europe, for instance. And we have factored further increases in fiscal year '23 coming mostly from the Eurozone, but we stabilize the average yield thereafter. The combination of increased volume and ever higher cash balances contribute well to the top line growth. On the margin, the major bucket is portfolio growth, given the overall volume and the revenue increase we are expecting. Face value increases will also contribute significantly as we usually manage our cost to grow at a lower rate than what we observed on the client side. Financial revenues are a direct flow to margins. Finally, we should be investing more to stay ahead of the pack in tech and continue hiring more sales and marketing people to boost our future growth. There will also be some inflation on our SG&A. Now let's turn to CapEx. We have decided to focus more on growth CapEx because it gives you a better idea of what resources we are committing to winning and retaining clients and upgrading systems. As you can see in the chart, we expect gross CapEx for the group to move up over the next few years to around 2.8%. This is split 2.5% for On-site and up to 10% of revenue for BRS. Here, I wanted to show you a bit more detail on where this CapEx goes. BRS is already spending 93% of its CapEx in IT and data, and this will continue. This will amount to an average of above EUR 100 million a year for the next 3 years compared to EUR 300 million in total for the prior 5 years. In On-site today, more than 75% of our CapEx is client-facing to help retain existing clients or win new ones. As you can see, there is a clear focus on retention. The IT and data share of CapEx is currently at 16% of our On-site CapEx, and we intend to continue to increase this probably closer to 20% of the total CapEx by fiscal '25. When you look at it by region, as you can see in this chart and not surprisingly, we will be investing more in North America to support the ambitious growth objective, the strong focus on food and alternative food model, but also the significant exposure to Sodexo Live!, Universities and also investment in IT and digital tools. In Europe, we expect investment to increase back up to circa 2% of revenue going forward, but the level will remain below group average because of its revenue mix between facility management and global strategic account and lower growth expectation. We can expect also some IT and digital CapEx here. In the rest of the world, similarly to Europe, given the portfolio mix, facility management and global strategic account, we should also see CapEx to sales moving back up to 2%, but not more. Usually, the levels of CapEx are lower in these regions, unless we are mobilizing the equivalent of a Rio Tinto. Now let's move on to free cash flow and financing. At the group level, Sodexo has a strong cash-generative model. We operate both businesses with negative working capital. Even during the COVID in fiscal '20, where we had a particularly difficult couple of months in On-site, this only lasted a quarter. At the same time, BRS benefited from COVID with higher cash balances due to slow reimbursement as restaurants were closed. In fiscal '22, our free cash flow was EUR 631 million despite nonrecurring cash outflows of EUR 363 million, as I explained last week. When we correct for this, the On-site services 62% cash conversion become 125%. So as you can see, apart from the COVID years, our On-site cash conversion stays slightly above the 100% mark, whereas BRS is around the 200% mark. As we come out of the COVID crisis, we are seeing our ROCE to improve, currently back up to 17.2% in fiscal '22 and already above our group target of 15%. We intend to keep on improving the ROCE in the years to come. On M&A, our pre-COVID transaction have not yet been successful financially due to COVID. And we need to further push the recovery execution for assets such as Centerplate, Novae or PSL, which is the first GPO we bought in Europe. Sophie has clearly stated to the team that we will do very focused M&A in specific countries and for specific activities. We may do market share M&A, but it will have to be high-quality assets. The M&A will be very disciplined. With this said, we have the intention to do some M&A in On-site with a focus on food transformation, where we can find companies that can bring the technical bricks, the innovation of the brand positioning we require to grow in alternative food models; in GPOs, to expand our European portfolio and consolidate our position in North America; in On-site, again, in health care, where we want to build our capacity in HTM, especially in North America and Asia. And finally, if we can find targets, we might go for some market share M&A in On-site. In BRS, Aurélien has already highlighted that we are looking for opportunities to boost our meal and food growth in existing markets through bolt-ons and add new bricks to our multi-benefits and engagement platform to augment our core. Going forward, the M&A will be accretive in margins and contribute to consolidate our ROCE well above 15% and be a source of cost and growth synergies. I wanted to take a moment to remind you of our financial policy. We target to deliver regular growth in the dividend at a payout ratio of 50% of underlying net income and to keep the net debt-to-EBITDA ratio between 1 and 2 turns. We target to maintain a BBB rating -- BBB+ rating, sorry. We target to maintain group ROCE well above 15% and to execute focused and accretive M&A. In conclusion, we have a disciplined and robust financial framework to ensure independence. We will continue to have a disciplined approach to investment and cash debt management. We have a strong cash model with negative working capital in both On-site and BRS, and it is not going to change. And this supports well the CapEx needs and the organic growth of both On-site and BRS. And we have the means to do M&A, but it will be focused and accretive. I thank you for your attention, and now Sophie will join me on the stage for the final Q&A.
Richard Clarke
analystRichard Clarke from Bernstein. Again, I'll do them in order, again, I guess. If I was, I guess, to encapsulate maybe some of the skepticism that some people might have about the guide today, is that you're just -- we've had a couple of very odd years because of COVID. We've seen other firms that have had good years because of COVID and maybe have extrapolated them a little bit too aggressively. Of your guidance you're giving through to 2025, how much of that is in the bag today? How much have you signed or you're having discussions with? And how much of it is just an extrapolation of the performance you're seeing? And what gives you the confidence that you can, therefore, achieve that?
Marc Rolland
executiveIn the organic growth guidance we are giving for the midterm, there is a net new loss component, the difference between win and retention. And obviously, we have to deliver. I think the 7% to 8% development is -- I think we've practiced that territory before. The 95% retention, we are working and working towards that. We are at 94.5%, and there is a clear focus. So the net new loss is what we have to work on and to deliver a 2% to 3% net new win more than new loss, net new win a year. We need to work on retention and keep on working on retention as we've been doing last year. That's why we spoke a lot about retention today.
Richard Clarke
analystOkay. Okay. That's clear. Your debt guidance has always been 1 to 2x. It's normally been interpreted, I guess, by yourself as 1 or slightly below 1. Is that -- what is the actual policy? Where do you actually want the debt level to be?
Marc Rolland
executiveI think we like to have cash on the balance sheet. And I think in today's world, it's not a bad habit. We walked out of COVID where it was a little rocky and bumpy, let's say. Right now, we have a CEO telling us to be focused on M&A. We have opportunities for BRS. So what we want to do is give it a year to see what M&A we will do in fiscal year '23, and we can see and talk about cash allocation in a year time. But it's too early to speak of a revised cash allocation now.
Richard Clarke
analystOkay. Okay. I understand. And then maybe one last one. It looked like your CapEx guidance kind of steadily increases from 2022 to 2025. Obviously, 2023 is going to be the year of fastest growth. So why is there not -- I know that's probably volume recovery. But why do you need to spend more CapEx in 2025 to deliver the same amount of growth you're going to achieve apparently in 2023 and 2024?
Marc Rolland
executiveThe CapEx will grow because as you saw, we are investing a lot of CapEx in retention. So that helps the drive to bring retention above 95%. And there was clearly a focus. And I don't think we are the only one investing in CapEx to drive retention up. So I think it's something we've copied. But clearly, we are focusing on this. Development may need some CapEx, especially in North America. When we sign an Ardent contract, we need CapEx. So the quality of the development may need or not need CapEx. So it really varies from 1 year to another. What we've seen, for instance, is that in global strategic account, normally, we don't put much CapEx. I mean, the pharma client or FMCG client do not necessarily want our CapEx. So it all depends on what we do. But what we think is that we will -- as we will be growing and retaining better, we will commit more CapEx, and it will vary from 1 year to the other. What we are clearly seeing is that we will spend more in IT and data. Today, it's 16%, and I could see us getting close to 20% for IT and data. So CapEx is good to help and support the net new win.
Richard Clarke
analystOkay. Why specifically would it be higher in 2025 than 2024 and...
Marc Rolland
executiveBecause -- yes, because we will grow an appetite. And it will probably be more development. Right now, we are building the pipeline, and there is some CapEx in our pipeline. But I think there will be more and more CapEx in the pipeline as the year go.
Sophie Bellon
executiveYes. And as Marc said, we want to put more CapEx also in the retention. To keep those contracts, you need to invest. Sometime you need even to invest before they go out to bid. And also, in NorAm, where you see we're going to put a lot of CapEx in NorAm, we have segments like Universities with big contracts that need CapEx or we also have an ambitious plan for Sodexo Live! And some of those contracts also will need CapEx.
Marc Rolland
executiveBut we may spend more CapEx faster.
Jaafar Mestari
analystIt's Jaafar Mestari from BNP Exane. Two questions for me, please. Firstly, on organic growth, everything you showed makes total sense, and you seem to have sourced market growth estimates hopefully from reputable sources. So if I knew nothing about Sodexo, I'd be 100% convinced. On your organic growth bridge, have you done the exercise maybe of rather than building it from scratch, from a blank page to 6% to 8%, have you done the exercise of building it from your track record? I think in the 5 years pre-COVID, you did between 2% and 3% organic growth. So how do we get to 6% to 8%? And for example, the first improvement, if you do 95% retention historically, it's been 93.5%. That's amazing. That gets you to 3.5% to maybe 5%. And then what are the other sources of improvement have you done that math?
Sophie Bellon
executiveSo -- well, first, I think we've said it many time. But on organic growth, and I'm absolutely convinced by that, the first layer is retention. And I think we've put a lot of pressure on the team, and it has been even said that I'm obsessed with retention. Yes, I am. And there is a reason for that is that in our business, if you don't keep your clients, then you're in bad situation. And why is that? Because keeping your clients mean that we are going to be -- it means that they are satisfied, and we're going to increase our sales with them. So it's going to help us increase our cross-sell, and it's also going to help us increase our new development. Because if we're doing well with the client, client will talk about it. But -- and it will help us sell new business. So I think there has been much more account management and -- yes, and pressure on that. And today, we see that we are at 96% in 60% of the business. So we need to take -- first, we need to stay there, and that's what Sarosh committed to in the U.S., which is important because if the U.S. is doing well on an indicator, you said it earlier, it's going to have an impact on the rest of the group and a good impact. So of course, North America has to stay at that level. And then we need to take the other region that are at a lower level to that level, too. So I think it is -- and it's not going to be sufficient. And maybe we didn't do the exact analysis why we were at 2% or 3% before and now we want to be at 6% to 8%. But we want an ambitious plan, and I can tell you that a big problem there was because we didn't have sufficient retention. And we kept saying we were going to get better, and we never did. And that's not acceptable. So -- and today, I can tell you that when people are not going to keep their account, well, they will have problem. And so for a site manager, a district manager, a regional manager, that's how we are going to look at the business and the performance of our teams. So that's a little change, accountability, accountability in what we said and what we want to deliver. And I don't know if you remember, but last year, when I started at that period when we didn't have a Capital Market Day, we had the analysis and the presentation of the results. I said there is one topic I'm going to concentrate on. It's going to be retention. And I think some of you said, did you change the definition? No, we didn't change the definition. We made progress. So I don't know if that answers your question, but that's what we want to do.
Marc Rolland
executiveYes. In addition to that, don't forget that the regionalization move is driving a lot more accountability at country level and more focus. And I think it's supported by that, too. So it's true that we may not have a great track record, but it's a different setup and a different focus.
Jaafar Mestari
analystAnd my last question for today is on management incentives. Do you plan to layer a 3-year LTIP strictly on the duration of the plan with the target being for all the exco? If we don't deliver 6% to 8% and 6% margins, no one gets paid? Or will it be a bit more subtle than that, more regional?
Sophie Bellon
executiveWe're in the process of discussing the next plan because it's going to be -- we decide that in the end of January. So I'll keep that...
Marc Rolland
executiveThank you for your input.
Jaafar Mestari
analystI guess my question was more around, is it going to be regionalized and differentiated like you started in North America?
Sophie Bellon
executiveWell, it's going to be -- it's a little difficult. At the same time, it is important that some regions like North America, and I think Sarosh explained it well, and also, we are putting a specific focus on BRS. But at the same time, I think it's important to have a global incentive plan. So it's going to be -- I mean, of course, people will have a bonus and have a buy on -- according to their perimeter, but we will have an LTI plan for the group specific for North American team and for BRS.
Jaafar Mestari
analystAnd the North American one has 10% organic growth?
Marc Rolland
executiveYes. The coming one, I will definitely...
Geoffrey d'Halluin
analystGeoffrey d'Halluin, Bank of America. Just, again, questions regarding organic revenue growth. And if we focus on your third block, which is inflation and volumes, it seems to be a 2% to 3% positive impact on the organic revenue growth bridge. So naturally about 2023, but how do we need to think about 2024, 2025 for this specific block if we start to see normalization in terms of inflations and maybe pressures on volumes because of macro backdrop?
Marc Rolland
executiveYes. Thank you for the question. So in fiscal year '23, what I said last week and I repeated today is what -- we factored in a similar inflation than in '22, so between 4% and 5%. So that's -- I was very clear on that. And when we look at '24 and '25, we are factoring the fact that the inflation will lower in '24 and lower even further in '25. But it won't become 0. It will stay at a lower 1 digit, but it will still be there. We spoke about the net new win earlier. The volume now depends a little bit on what's happened on -- we talk a lot about recession coming. We don't see it in our numbers. Clearly, I mean, we -- trading so far has been pretty good. So we looked at what happened in 2008, 2009 and 2010. And we saw that, yes, there was -- in some regions, there was a couple of quarters where the growth was negative and so forth. But so the way it's going, we do not see any macro backdrop hitting us before Q3 or Q4. And so we factored that a mild recessive impact will be within the range we provided of 8% to 10%. And the missing element you have is cross-selling. Cross-selling is important. There is a ramp-up in '23 from Corporate Services, Sodexo Live! and Universities. And normally, we have volume growth. The initiative Alexandra spoke about, the share of wallet, well deployed as a potential for volume growth, which is quite significant. So right, for '23, 8% to 10% with a mild recession in the second part of the year is what we are comfortable with.
Karl Green
analystIt's Karl Green from RBC. Just a fairly boring one for you, Marc. I do apologize, but I think it's relatively important in terms of just modeling free cash generation. Just given the nature of CapEx being skewed towards technology and IT, one would assume, therefore, slightly faster depreciation profile of assets like that. So just in terms of thinking about the depreciation and intangible amortization as a percentage of sales over the next 2 to 3 years, can you just help us how we should think about that?
Marc Rolland
executiveYes. The IT CapEx, IT, data, digital CapEx were probably between 4 and 5 years maximum. The contract and the new development and retention CapEx, it really depends on the length of the contract. So obviously, if you are in Universities, you usually go for the tenure of the contract, which is very often 5 to 10 years. In Sodexo Live!, it's also very long. But in Corporate Services, when you do CapEx, the CapEx is usually for a shorter period of 3 to 4 years. So I don't know if I've completely given you the answer you wanted. But yes, IT and data CapEx is probably on the shorter side, 4 to 5 max.
Andre Juillard
analystAndre Juillard, 2 questions, if I may. You mentioned briefly earlier this afternoon a Rio Tinto contract. And could you give us feedback on this mega contract and some more color about potential new ones, if you have the intention to and the opportunity to? And the second one was about the governance and the cash allocation. Considering that there is still a participation in the Bellon SA and the Bellon SA is owning 42% of Sodexo, do you still have in mind to simplify the structure or not?
Marc Rolland
executiveSo on the Rio Tinto, so it's a contract we've had since 2016, and Johnpaul can probably give you some color. We are happy with the -- to have the client, and I think we do a good job. Margin-wise, it's not as we would have expected. But Johnpaul, maybe you want to...
Johnpaul Dimech
executiveCertainly. Thank you for the question. As Marc said, we do a great job. We've got a great partnership with Rio Tinto. We're coming up to 6 years in of a 10-year contract. We've learned a lot. We've got a very solid base of what we do. We're able to leverage the learnings from the Rio Tinto contract, and we've got a great partner who is working with us that we're able to deliver efficiencies for the client. We're also able to openly discuss the margins and how we can be more efficient and how we can increase that margin, as Marc pointed out. So we have a great relationship. And certainly, it's a client and a contract that we want to continue to evolve.
Sophie Bellon
executiveOkay. And on the second question on [indiscernible], so there are no plan to do anything at the moment. But it is a topic that we discuss at the Board level. And it is kept under review. So we'll let you know if something needs to be known.
Sabrina Blanc
analystSabrina Blanc, Societe Generale. I have 2 questions. The first one is regarding Entegra. You have provided some target in terms of revenues and an idea of good margin. But could we have more granularity concerning Entegra and globally concerning the GPO also in Europe in terms of size? And my second question, you have mentioned cross-selling, but it was mainly within the On-site business. But could we have more idea of cross-selling between the On-site and the Benefits & Rewards?
Marc Rolland
executiveOn the first one to start with, the cross-selling between On-site and BRS, I think that we have some experience in France. And Aurélien was mentioning the Toqla service we are providing, but it is very modest in value. It's not going to be a fantastic growth driver, but it's a nice offer we have in France. The cross-selling, BRS has a lot of cross-selling because they sell multi products, multi services, multi benefits to one existing client. So you sell gift to a meal client. You sell employee benefits to a gift client and so forth. So the cross-selling, I don't know, Aurélien, if you want to say something about cross-selling at BRS. But it's a very strong process.
Aurélien Sonet
executiveYes, Marc. And actually, this is what we pointed out this morning that cross-selling will definitely feed our double-digit operating revenue growth. So it's a big lever. And that's why we are focusing on augmenting our core, absolutely.
Marc Rolland
executiveAnd in Entegra, I don't know, we've never given numbers before. But it's going to become -- it is a multi-hundred million business, and it will double. It is a high margin. It is very accretive to the group. There are lots of synergy with the supply chain when handled carefully and especially managing the catalog. I mean, there are levers to be pulled. So we are very excited. It's not new. We've invested now for quite a while. It's been a couple of years that we've invested heavily in Entegra. We keep on investing. And now we are coming to the point where we see the investment bearing fruit. And we're very excited about the development on Entegra. And I think it was in 2016, we started to look at Entegra in Europe. That's why we bought PSL to start with as a platform. We did a lot of greenfield opening. It was very challenging, the greenfield opening. So we decided at some point that we had to do small bolt-on acquisitions. So we bought 2 assets in France, 1 more in the U.K., 1 in Netherlands. And we are looking at expanding geographically with small bolt-ons because it gives us a base to work for. And we believe Europe will be 10% of the Entegra business in 3 years' time.
Sophie Bellon
executiveAnd we also had new management for the last couple of years coming from outside. And it really has given a very -- a new energy and a very different momentum. So we have new...
Marc Rolland
executiveNew blood.
Sophie Bellon
executiveNew blood.
Marc Rolland
executiveIn Entegra, we definitely have new blood.
Sophie Bellon
executiveYes. We have new blood. And also, as Marc said earlier, we've also hired a lot of new people on the team, promoted some people inside but also hired people from outside and a lot of people in the sales team. So...
Marc Rolland
executiveSo it's really a point of focus, and it's been now for 2, 3 years and it will be for the next few years.
Sophie Bellon
executiveAnd -- yes. And as Marc said, we keep investing, and we have -- and there is a very good momentum.
Leo Carrington
analystLeo from Citi again. Following up on the cross-selling in OSS, what exactly is the definition here? And in the bridge that you've shown us, how is that level comparative to what you saw through the last cycle pre-pandemic? And again, in that bridge, the Entegra component shown, is that pure incremental revenues? Or does that encapsulate the benefits provided to retention to like-for-likes, et cetera?
Marc Rolland
executiveSo Entegra, it's pure the revenue incremental growth. But as I said, the revenue model makes it very small in revenue but very large in margin. The typical cross-selling you have on the contract is you were doing food, and one day, there is a cleaning contract coming up, a reception contract coming up or hard FM contract coming up, and you cross-sell. And this has been a steady feature over the years. I mean, we've always been doing cross-selling. And we've seen that cross-selling -- in the last 2 years, we've been doing cross-selling. So it has nothing to do with the ramp-up or whatever. It is really additional services we sell to an existing client. And it's been there for quite a long time before COVID, and it will last.
Sophie Bellon
executiveAnd in the food business, we can also cross-sell like...
Marc Rolland
executiveRetail or...
Sophie Bellon
executiveYes. We can do retail. It's an additional service.
Marc Rolland
executiveExecutive dining.
Sophie Bellon
executiveYes. And today, with more of the hybrid model and innovative offers, like we can sell Fortitude or Nourish to some other -- to a Google account. And at some point, for a specific account, they want something different. They want something more high end. They want to spend more money and kept really key talents or key teams. So yes, cross-selling is an important piece. And of course, during the last couple, 3 years, it was very much disrupted because we were not in a normal phase. And compared to pre-COVID situation, I think some of our speakers, Alexandra and Sarosh, explained that today, really, our clients come to us and ask us to be innovative and creative. How can we help them to get people back to work, especially in the U.S.? So I think it is an opportunity. And even I gave some examples, like the Airbus client in France. And I can tell you, I was managing France Corporate Services 10 years ago, it was not about innovation. It was about price, price, price. And today, they've realized that they are in a creative business. No one wants to come to the office, and they won't be able to do their business if people don't come back. So we are having different conversation, and I think it is very important to have those conversation. And it's going to feed our cross-sell business.
Leo Carrington
analystOkay. So taken all together, the cross-sell opportunity is as high as it was given all of those factors but may be offset by selectivity in FM? Or net-net, is cross-sell opportunity higher?
Marc Rolland
executiveNo. I think as the team explained earlier, the selectivity in FM will probably mean we sell differently. Whether we will sell less in volume, I'm not clear yet, but it will be more accretive. It will be more selective. Will there -- I think we -- will there be erosion from the 40%? Maybe there will be some erosion, but it's not going to be a massive erosion. We're not going to become a 25% FM company. So I think we will stick to the 40% and around 40%, but it will not grow anymore. I think it will reshuffle within the portfolio of FM services. So cross-selling will still be there. But instead of cross-selling low-priced cleaning, we will be cross-selling reception or concierge, which is a lot more appealing and with better margins.
Sophie Bellon
executiveAnd in that, we have made choices. For example, we have made the choice not to do FM and hard FM in the school business because we realized that it was not accretive. There were a lot of competition in the big countries where we operate. So we decided not to go for that business anymore. So -- but it doesn't mean that, of course, we are not going to continue and work in the government business that we have in the U.K. or that we are not going to support our GSA clients globally. So -- but it's about making choices.
Leo Carrington
analystOkay. And then a different topic. To what extent are the focused climate targets tying in to your financial ambitions, particularly with margin? Is there a benefit here? Or is this a commercial endeavor and it's about your clients?
Sophie Bellon
executiveI think it's really -- we've always been a company with a mission, a purpose. And I think it's part of who we are. And I think today, it's not at all contradictory with our financial target, on the opposite. I think it is what our clients need. It is what our consumer wants, and it is also what -- how we're going to attract people. And so for me, if you take the Scope 1 and 2 of our carbon emission, it's only 1% or 2% of our carbon emission. The 98%, the rest is from our clients. So if we are ambitious, if we are a market maker, we are going to help our clients doing what they have to do. And we're going to also attract and please the consumer in what they want. And also, we're going to retain our best talent. So for me, it's totally aligned. It is not opposite, and it's a strong conviction.
Johanna Jourdain
analystJohanna Jourdain from ODDO BHF in Paris. One question on the capital allocation. Maybe could you give us some color on your firepower that you could estimate for M&A? And in case of not transformative deal in M&A, would you still be open for, let's say, a shareholder buyback in the coming months?
Marc Rolland
executiveYou know our policy of distributing 50% of our net income and recurrent net income. And as our cash conversion is usually above 100% of the net income, so the next 3 -- half of the next 3 years, net income will become cash available, knowing that the CapEx are already included in the free cash flow. So we will have a lot of cash coming from the P&L. And then you had 1 turn of net -- of EBITDA. And because we are at 1 turn, and I don't think we will go up unless we do significant M&A, so it gives you an idea of the firepower. But we are in billions, not in millions.
Virginia Jeanson
executiveIf there are no more questions in the room, we'll take a question from the call. Operator, could you put Jamie through?
Operator
operator[Operator Instructions] The first question is from Jamie Rollo of Morgan Stanley.
Jamie Rollo
analystFirst of all, I'm still struggling a bit to bridge to the 6% to 8% in '24, '25. This year is obviously much easier with you've explained about inflation and so on, but you still got 4% to 5% to get you from the net contracts of 2% to 3%. Could you please just quantify how much you're assuming for inflation and cross-selling? And also, what was the cross-selling contribution before COVID each year, please?
Marc Rolland
executiveYes. So I think we've covered the net new win range of 2% to 3%, I think, earlier. Inflation, you could imagine we could get down to 3% or maybe 2% at some point. So I think you can use those kind of numbers. The cross-selling was usually above 1%. So yes, it gives you an idea. I think we can do better than that. But -- and then the volume -- the tricky question is the volume we have, volume growth on our sites. We explain what we can do with the share of wallet. So the volume growth is the adjustment part. But I see, if I don't look at the macro outlook and if I stick to a normal situation, there is volume growth because we have initiatives to drive some volume. Now this is the adjusting part. So you put the numbers you want to put, but we put not a huge number. We put something on volume growth. Then there is the Entegra and the BRS contribution. They are modest, but they count, especially when you are in the 6% to 8% range. I mean, they count. And then you get within the range, depending on how much you want to stick to volumes.
Jamie Rollo
analystOkay. And then again, coming back to one of my earlier questions on divestments and so on. I mean, you talked about minus 1% scope this year from U.K. testing contracts and other factors. Should we think about anything else over the next few years that's sort of material?
Marc Rolland
executiveI don't know what's your threshold for material. But right now, I got the team to pull out all the disposal we did. So we did quite a few transactions. But altogether, it amounted to EUR 650 million, so the equivalent of 3%. So we did a lot of disposal over the past 3 years. But in value, it was that. We've guided you for your modeling for fiscal year '23 at minus 1%. Yes, there could be a little bit more in '24, but it's difficult for me to give you a quantum. But if you want to factor in something for '24, I'll be comfortable with that. But it won't be huge again. I mean, I've given you all the numbers we had on disposals. So we had 3% over a few years and minus 1% coming in this year. So you can extrapolate.
Jamie Rollo
analystAnd then just finally, on the margin recovery after this year, is it fair for us to see a sort of linear improvement over '24 and '25? Or do you -- and margin growth will be front end or back end-weighted?
Marc Rolland
executiveIf I were in your shoes, linear will be good to me. So -- but obviously, we have a different model. But I think you're not making a huge mistake by using linear.
Operator
operatorThere are no further questions. Back to the Sodexo team.
Virginia Jeanson
executiveI don't think there are any more questions in the room. So Sophie, maybe you'd like to conclude.
Sophie Bellon
executiveSo thank you very much for your participation today. I think my team and I have been very happy to share our plan for Sodexo with you, as you have seen. Our ambition is to be the leader in sustainable food and valued experience at every moment in life in a learn, work, heal and play environment. And we have a clear strategy to refocus and accelerate. We are refocusing on food services and being more selective in FM. You have heard from Alexandra how we will continue to upgrade our models to enhance consumers' food experience and focus on FM services that augment this experience. And you've heard from our zone Presidents how this will be executed across our geographies. So in North America, we are targeting new opportunities to drive growth. In Europe, we are transforming to drive profitability and generate more cash. And in the rest of the world, where we have been a pioneer and where there is a great potential, we are developing with great agility to grow fast. We have a clear plan to accelerate the profitable growth of BRS, and you have heard from Aurélien that we have added this -- the ability to move at greater pace to the very solid foundation of this business. And we are also strengthening our impact as a market maker in sustainability. Our commitment in this area underlines our strategy and drives the way to do business everywhere. We are strongly committed to our founding -- we are very strongly committed to our founding values, our 56-year-old mission and our purpose. We will continue to conduct our business in a sustainable way and support our clients in their journey. We will keep encouraging diversity and driving inclusion, contributing to fight climate change, promoting healthy foods and providing a positive environment for our consumers. Tech and data, commercial excellence and our supply chain power are the key enablers that will ensure that we execute successfully. We are 100% focused on accelerating the sustainable and profitable growth of Sodexo, closing the gap with our best-in-class peers and creating value for our shareholders and all our stakeholders. We are working with our teams who are our most valuable assets, and we support our clients and our consumers every day with an outstanding commitment. You have also heard from Marc that we will be disciplined in our investments, our spending and in the terms of our new contracts. I'm confident that we have turned a corner in 2022. We have the potential to grow faster than we did in the pre-COVID decade. So our objective for 2025 is 6% to 8% organic growth with a UOP margin above 6% in fiscal year 2025. Thank you very much for taking the time to listen to us today. Goodbye to those of you online and especially Jamie. And for those of you who are here with us in Paris, please join us for a drink. Thank you very much.
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