SoFi Technologies, Inc. (SOFI) Earnings Call Transcript & Summary
May 14, 2025
Earnings Call Speaker Segments
Reginald Smith
analystGood afternoon. My name is Reggie Smith. I head Fintech Research here at JPMorgan, and I'm happy to sit with and talk with Anthony Noto, CEO of SoFi. It's been about 2 years since we saw each other last. Welcome. How are you?
Anthony Noto
executiveI'm doing great. Pleasure to be here. I'm doing great. How about yourself?
Reginald Smith
analystI'm good. I'm good. Good.
Reginald Smith
analystSo I guess we'll start high level. the SoFi mission to help people get their money right. Talk a little bit about that and how it informs your strategy, your product development, maybe kind of set the stage there, and then we'll go into the quarter and some other things.
Anthony Noto
executiveSure. When I joined the company back in 2018, I had gone through an interview process with the Board and so forth and have presented to them something in late December 2017 that's really remained true until today. And one, we're building a mission-driven company to help people achieve financial independence to realize their ambitions, which means we help them get to the point they have enough money to do what they want, have the size -- home they want, size family they want, the career they want, live where they want, retire when they want. In order for us to be able to do that, we have to have a lifetime relationship with them. We have to be there for all the major financial decisions they make and all the days in between. If we're not there when they decide to pay for college and they over-lever themselves for college, they'll dig a hole that they'll never be able to get out of. They won't be able to invest in their 20s, they'll miss compounding. If they buy a house and they pay too much for that house relative to their income, their ability to pay, again, they'll lose the ability to invest. They'll lose the ability to really kind of benefit from these early days of investing. And so a lot of companies choose what products they're in based on being able to make money. The products we're in are 100% driven by a simple equation, which is we have to help people spend less than they make and invest the rest, which means we have to be a one-stop shop and be there for all those big decisions. As part of that, we've entered the market in a unique way in that we started from a lending business. It is a really attractive business when done right, but we wanted to make sure that, that product was best of breed, best unit economics, greatest lifetime value. And each one of our products since then are really kind of built on 4 or 5 differentiators that are aimed at getting them to be best of breed over time because we never want a member to be forced to do one product with us. We want to be there for whatever product, they need at that moment in time. It may not be until they need insurance. It may not need be issued until they want a credit card or they want to check or savings account, whatever it may be. So each individual product has to be best-of-breed on both a value proposition and unit economics basis. And when you bring that all together, we believe we have a sustainable competitive advantage in being the highest lifetime value customer. And if we have the highest lifetime value, then we can give people the best rates on loans, the best yields on checking and savings, the best features and capabilities, including free certified financial planners and all these other benefits that we provide. Rewards across all of our products, et cetera. We want to own our own technology because it allows us to innovate faster, allows us to be a low-cost operator, which feeds those other 2 tenets of being best-of-breed and best unit economics, reinforcing highest lifetime value.
Reginald Smith
analystYou gave me a lot to dig into there. I would love to start, I guess, in the Financial Services segment. One of the things that stands out about you guys relative to the other fintechs that I cover is that product breadth you talk about, everything from Relay to checking account, investments, credit, debit cards. I guess thinking about that segment, can you talk a little bit about how people are coming in and using the different products? What's bringing them in? What's resonating with folks. And maybe 2 or 3 products you're most excited about?
Anthony Noto
executiveSure. Some of this is driven by where we spend money and where we spend our marketing dollars. We spend the most behind SoFi Money and SoFi Relay. We really want those to be the tip of the sword as they're a great starting point for us to build a primary relationship for us to have the data to help them get their money right, to help them look at what they should do in their financial life that day to get their money right. So those are the 2 biggest products that we have. And the SoFi Money product generates revenue directly. It's been a huge success. We have over $27 billion of deposits, over $14 billion of point-of-sale debit spending. And I think the sky is the limit in terms of -- there is no limit to where we can take that business and how differentiated it can be. Relay is an important product, and it helps you connect all of your checking and savings accounts, all of your credit cards, all of your brokerage accounts. So we can show you in one view where your money is and then what you're doing on expenses, what are you doing with your cash? And we can build great products around that like the Cash Coach or Expense Czar, which are AI-driven products that we're working on, again, to try to solve for that equation, spend less than you make, invest the rest. So those are the 2 tip of the sword products. SoFi Invest, we just had our best engagement quarter ever in Q1. We made that a higher priority investment this year. We're at a unique point in our SoFi Invest product in that we believe we have the best selection. So we offer single stocks without commissions. We've pioneered fractional shares. We have robo accounts, which we've had for the last 7 years. We also launched a number of ETFs that are specifically architected for our members and diversification at a low price point. We brought IPOs to Main Street. We recently launched alternative asset classes. We've done 2 private offerings, one for SpaceX one for an Anthropic and alternative assets will add more selection there. But the point we've reached in the Invest business, which is very positive is we're at a positive variable profit. What does that mean? That means in a quarter, the amount of money that we spend across all the variable costs, including marketing, we're now covering that with the profit from the installed base, which means we can really step on the gas and how much we invest in that product to grow it more significantly. The other product that we're putting a lot of money behind is SoFi Plus. And SoFi Plus is meant to be the best subscription product you can have in Financial Services. It's over $1,000 of value. We're giving you high reward points. We're giving you unique services. We're giving you discounts on different products to really allow you to benefit from using more and more of our products. The most interesting thing about SoFi Plus that we learned after launching it is it's actually triggering adoption of existing members to SoFi Plus, and then they're taking out a third or fourth product which is kind of shocking given they already were SoFi members and they weren't taking out those products until they actually signed up for SoFi Plus. So we're very excited about that and a number of other initiatives on smaller things.
Reginald Smith
analystYou've got a very impressive slate of products within your investment offering. Curious, I think about like my own investing, it's pretty simple. I do ETFs, mutual funds, a few stocks. How penetrated or how aware are your customers of some of those products? And maybe talk about what it takes to educate them and to get them on to robo investing and things like that. Am I just a dinosaur or.
Anthony Noto
executiveNo, you're definitely not a dinosaur. What I'd say about SoFi Invest is 2 things. One, we're sort of making new investors because of this equation we're trying to solve for, spend less than you make, invest the rest. We're helping people invest for the first time, novice investors, beginning investors. So it's really important that we have that complete suite of products so that we can help them dollar cost average to drive diversification, but also to experiment with new things like IPOs or with alternative assets as an example. We'll soon be launching not soon, but we will be. We're introducing buy, sell and hold crypto currencies as another form of selection. One of the things that we're investing in is not just the marketing of that product, but overhauling the user experience. One of the changes we made in the last year within Invest was single page tearsheets is what we call them. But it just shows you the information on a given stock or a given asset. And it's driven a significant increase in engagement. It's also highlighted to us how much more iteration we have to do on the user experience on discovery within Invest to bring those things to the forefront. So you'll see a lot of changes in that regard. But because there's so much selection, it's sometimes hard to find. And we find the more that we spend on improving the user experience, the more engagement, the more net flows that we get and the more we benefit.
Reginald Smith
analystAnd I'm going to do one more question in this segment. Thinking about Relay, I know you guys have a trove of data there. I feel like you're just now scratching the surface on really leveraging that to surface different offers or products to consumers. Like how are you guys using that data? Obviously, the consumer is benefiting from having you help measure their financial performance or standing, but like how do you guys use it for distribution.
Anthony Noto
executiveYes. It's a critical product for us to really have all of your data to help you decide what you must do in your financial life that day, what should you do, what can you do? Saying those things to consumers doesn't really resonate. But if you launch something like an AI-driven Cash Coach that's looking at the cash in every place it sits for you and it's looking at your debt and it's looking at your investments, and it comes back with a recommendation on what to do with that cash. For example, if you're sitting on $12,000 of cash and your direct deposit customer with us and SoFi Money, but you also have a personal loan for $3,000 that's paying 12% interest, we're going to suggest to pay off that personal loan with 12% interest and instantly get a 12% return on cash that was getting no return. Similarly, if there's cash that's not in a savings account and just needs to be moved over, making that suggestion. We also have a thing called Autopilot that will do those things for you automatically. But Cash Coach is meant to look at all of the places you have cash on SoFi and off of SoFi and recommending where do you allocate that to optimize that equation of spending less than you make to invest the rest. Expense Czar similarly, it's something that's more in the come, but we'll be able to look at where you're spending across the entire network of financial products that you have, benchmark that to other people, your age with your income and let you know where you're overspending. It could be on gas, it could be on transportation, it could be on subscription services and then offering you simple solutions for canceling subscriptions or changing your service provider. I recently changed from DIRECTV to YouTube TV primarily because I looked in and relay and I saw all the places I was playing for DIRECTV, which I only had for the NFL Sunday Ticket, which was no longer at Direct Express. And even someone that may be sophisticated financially can overlook places where they have expenses that are no longer necessary because it changes in their lives. And so this product doesn't directly drive revenue, but it drives a lot of value for us, and it leads to cross-buying.
Reginald Smith
analystGot it. You mentioned a buzzword AI a second ago, more towards the customer side. But how are you thinking about it internally? And does it change your headcount growth expectations going forward?
Anthony Noto
executiveYes. AI presents a lot of opportunities internally for efficiency. And so one place we're experimenting with it right now is on anti-money laundering and BSA responsibilities to help our agents be faster at doing investigations when we have accounts that are restricted to unrestricting those accounts more quickly, but also having less false positives. And so it's an efficiency driver. It's also a friction reducer and hopefully will improve the member experience as well. We're also experimenting using it with our member engagement team. So we have members in our buildings that are answering inbound phone calls or answering chats that are coming in. We have a lot of SOPs. There's a lot of regulation. And so we can take all of our SOPs and ingest them into an AI agent and allow the person that's actually answering the phone to be given responses that are prompted by quick queries of all those SOPs on the particular question someone is asking that can be recognized through speech recognition. Fraud is another big area. We spend a lot of money on combating fraud, both transactional fraud and account takeover fraud. AI is a big help in that area as well. So we're excited about its applications. The one area that I often laugh about is people asking the question, well, are you using AI for underwriting? No, we're not using AI for underwriting. Well, why not? Well, underwriting is about actually measuring the cash flow of a person relative to all their liabilities and how much can they afford to pay on debt. Well, everyone knows all the cash flow that you have is measurable. They're known facts. We don't have to generate anything new. We just have to ask you those questions. So you don't have to generate any artificial information to do underwriting. You just have to be willing to ask the right questions and look at it in the right way.
Reginald Smith
analystGot it. So you guys just reported results a few weeks ago. Great quarter. What, if anything, surprised you about the quarter? I know something surprised me, but I'm see if we have the same answer here.
Anthony Noto
executiveI'm surprised every quarter by our team's ability to be tenacious and gritty. I was really proud of the results that we have in Q1 and the business is doing great, and I couldn't be more optimistic about the environment we're in and our position in the marketplace. I would say Q1, from a standpoint of looking at the big things we focus on member growth, product growth, which ultimately turns into revenue growth and profitability, we're growing our members 33 -- our products 34%. We're growing revenue. It's accelerating. Our margins are expanding. It just really highlights the fact that the markets we're in, we're barely scratching the surface. And the more investment we put behind the business, the more we grow and the more profitable we become. And it's really great productivity loop to be in at this moment in time with rates likely coming down, a stable economy, I think a legislative branch and executive branch that are the most positive for a business environment. So I'm really optimistic about the backdrop, but the fact that we can still invest at these high rates and drive acceleration in growth and margin improvement is a direct indication of how early we are in the game.
Reginald Smith
analystSo 2 things I wanted to dig in there. You talked about investment and you guys have given guidance this year, which calls for some margin expansion more next year. You came in above first quarter. What are you investing in this year that you're most excited about? And how should we think about that investment and the returns on that into '26 and '27?
Anthony Noto
executiveYes. So these are not in priority order, but we're investing significantly to getting back into the crypto business within Invest, but also going beyond buy, sell and hold crypto services. We're looking at a number of different areas across -- for crypto across all of our businesses. So the application of asset-backed lending and lending from a crypto standpoint, infrastructure opportunities for the tech platform as it relates to blockchain and cryptocurrency, the Invest products, which I mentioned, and there's some ancillary Invest products outside of just buy, sell and hold. In addition to that, SoFi Plus is a huge strategic initiative for us, and so we'll invest significantly in the awareness and adoption of that product. I mentioned accelerating the investment that we're making in growing our Invest business, but also in the product experience and discovery capabilities there. In addition to that, we have some really significant opportunities under the umbrella of Pay and the concept of SoFi Pay. Today, in SoFi Money, we allow you to pay via Zelle. You can pay just by having someone's phone number or their e-mail address, ACH. And we think we can continue to add -- and we also just recently launched self-serve wires. These are all capabilities that we're offering to SoFi Money members, but we're also going to continue to offer outside of SoFi Money through the tech platform. And there's a couple of new areas there that we haven't announced yet that we'll invest significantly in. In addition to that, these GYMR, which is get your money right applications with AI, we'll invest in those areas as well. And then the last area, which doesn't get a lot of attention is we want to be frontline obsessed. We're a culture trying to build and maintain a founder's mentality. And one important element of a founder's mentality is ensuring your frontline obsessed. So our member engagement team is the start point for our product. And how do we enable those member engagement team members to not just solve people's problems on the first contact and quickly, but to go on the offensive and help them understand what other products and services we can provide for that member based on their unique data in a personalized way.
Reginald Smith
analystSounds great. One of the things we talked about surprises in the first quarter -- fourth quarter as well was your loan platform business. That's something that is growing very quickly. There are a lot of ways that it kind of unlocks value for SoFi, whether it's accepting more members in through loans, monetizing things. It's very asset-light from your perspective of your balance sheet. Talk to me a little bit about that business, how large it can be? What's driven some of the strength there and what you're hearing from your partners in that channel?
Anthony Noto
executiveYes. The loan platform business is the evolution of something that we started to focus on in 2018. We drive a lot of demand for loans, a lot of applications, and we fulfill a small percentage of those loans, sometimes because it doesn't meet our credit box, sometimes because it's above the level of risk and capital that we want to use. And so back in 2018, we said, how do we take that exhaust from the business and put it back into the engine to drive further growth, and we created partnerships where people got the leads that we weren't willing to underwrite. That evolved itself over time to actually ingesting into our decision engine and other people's credit models, not just our credit model. And then this is the further evolution where we go to asset managers, insurance companies, investment banks and lay out for them the range of applicants that we have for our loans and the range of credit and yield spectrums they could go after. And then they design the credit model they want, the yield that they want. We go out and drive that demand. We fulfill that demand on their behalf and we get paid a fee for it. So far, we've been only offering that product or delivering that product to things that are generally in our credit box, but maybe at volumes above what we want to do. There's a huge opportunity to do it for things that we decide not to underwrite for whatever reason. We generate about $120 billion of loan demand a year. We fulfill, call it, $20 billion of that. That other $100 billion is very attractive to people. And so you'll see us expand into that area as well. But the market for the loan platform business is deeper and wider than we ever thought it was. And the fact that we have someone that's taking those loans before we've underwritten them, gives us great visibility, and it generates a fee revenue stream. One of the things we've really worked hard on over the last 7 years is diversifying the business. We benefit from being a one-stop shop in that some of our businesses do well in high rates environment. Some of our businesses do well in low rate environments. And so we've diversified along the way so that less of our business is driven by capital-intensive and credit risk. And the loan platform business is one of the ways that we've done that. Our fee revenue in Q1 was about 40% of our annualized revenue, and we want that to get up into the 60% to 70% range. And the loan platform business is also a way to get there.
Reginald Smith
analystHas -- I know you started initially in '18, and you were doing something similar to this where you would kind of sell your loans off. Has the buyer changed over time or their goals or objectives? What can you tell me about that?
Anthony Noto
executiveYes. The possible areas for liquidity for us has changed dramatically over time. In 2018 and '19, we were in an environment where we're basically selling to hedge funds. And they were the asset buyers. We expanded that to money managers and asset managers and insurance companies and now investment banks. And primarily, we did it before in whole loan sales, the asset-backed security market had gone away for a while. That's back now, and we just rekindled a recent deal that did very well and really reinforced our view of our balance sheet and its value. And now we have the LPV business. So it's really evolved over time. The one thing I'd say generally is our disciplined approach to credit has shown that our loans are durable through the cycle. They've been durable through a recession, durable through the pandemic, durable through 500 basis point rate increase. Now rates are coming back down. So we've kind of lived through a lot of different worlds. Different asset managers and buyers exist in different cycles. And right now, we're in a sweet spot where it seems like everyone is interested.
Reginald Smith
analystYou mentioned that I guess you guys did an ABS deal after the quarter. And even more recently, thinking about the loan platform business and the buyers, one of the things that struck me that I was happy to hear was that even through the controversy and uncertainty around tariffs, you were still able to execute sales and your buyers remain there. Can you talk a little bit about the resiliency and the confidence you have in your capital partners being there for you through...
Anthony Noto
executiveSure, absolutely. The important part of our loans is they're durable through the cycle because my view is we want to be able to sell those loans regardless of what environment that we're in. And if you look back at the last 3 years and as rates went up 500 basis points, we're, one, able to show that we could pass on the higher cost of capital to a higher price to the consumer and still drive high-quality demand. We're able to reduce the origination volume we are doing based on the macroeconomic environment. We underwrite to 8 tiers. We eliminated Tier 8, 7 and 6, which are the lower tiers to make sure that our life of loan loss stayed below our target life of loan loss at 8%. And so being able to maneuver in that environment is really critical to showing the durability of the loans and why our capital partners have remained. I think the most important thing we've probably done in the loan business that we haven't talked about yet was that we've built $27 billion of deposits. And those are high-quality deposits. They're 90% of the $27 billion is from direct deposit customers, 97% of the deposits are insured. And that's a great backstop if and when our liquidity providers may not be there for us to be able to hold more loans on our balance sheet and make sure we're driving the right returns for ourselves over them.
Reginald Smith
analystSo we talked personal loans. We've talked the Financial Services segment. I want to talk a little bit about the tech platform segment. I know you guys are working -- you've got a few deals in the pipeline that will probably roll in '26. But talk to me a little bit about what you're hearing from clients, what's resonating and the strategy there?
Anthony Noto
executiveYes. What I'd say is that in terms of the demand picture, it's improved quite dramatically. As rates were going up 500 basis points, we had high inflation. There was uncertainty about the economy. The demand for the tech platform business became pretty challenged. At the same time that we decided to move away from smaller deals and focus on big financial institutions with bigger, stickier long-term deals. I'm happy to say the last 6 to 8 months have been very robust in terms of demand generation, and it's been pretty broad-based. I was looking at the numbers last night. We've announced a number of deals. The Direct Express deal is a huge home run for us. It's a diverse deal. It's a government-backed deal. It's got great visibility in terms of the revenue it will generate. We're investing heavily in that transition. We're excited to start it in 2026 as an example. We announced another deal that we couldn't name the name of, which I'm excited about. We've made great progress there. But last night, I was looking at what deals have been announced -- what deals have been signed but not announced and what deals are pretty close to being signed that will generate revenue in 2026 and Q1 that didn't generate revenue in Q1 of 2025. And there are 10 deals. Now a couple of them may not get signed, but right now, they're high probable deals. There are 10 deals that will produce revenue in the first quarter of 2026 that produced no revenue in the first quarter of 2025. And it's been a long time since that's happened. So I'm super excited about what the team has already accomplished and we're about to roll out. But I'm even more excited about the amount of demand that we're seeing from big consumer brands that understand the opportunity in Financial Services, especially digital. We've announced some of those like Wyndham. There's a couple of other deals that we've announced there. The other exciting thing is there's some deals that we lost 4 years ago. And if you think about our value prop in the tech platform, you can have differentiation on price, price per transaction as an example, and you can have differentiation on the quality of the services and sophistication of your services. Well, suffice it to say, when someone just wants a low-priced service without any sophisticated add-on products, we're not going to compete in that area. It's not a good area. We're investing in significant technologies and great sophisticated capabilities to innovate. If someone just wants to use it as a gateway, we're not going to want to do that business. That's a business that's probably going to be a loss leader. But if someone wants to innovate and drive consumer experience and they're not an expert and they haven't scaled, we're going to be able to get a fair price with them, but we'll be able to add a lot of products over time. And so a couple of the deals that we launched lost 4 years ago, where people decide to prioritize cost over functionality, those partners are coming back to us. And there's 2 deals in particular that we're about to close that are pretty significant. They're highly visible. They already have installed bases where the partner optimized for price, not for the level of sophistication that we have, not for the innovation that we provide, and they're coming back to us. And so that's another example. And there's still a significant level of demand from large financial institutions, although decisions have been harder to get from them.
Reginald Smith
analystSo confidence stays high in that segment there.
Anthony Noto
executiveI feel really good about the outlook and our positioning. There's obviously bumps along the road. We'll lose some deals. We'll win some deals. Someone was pointing out yesterday about 2 relationships that existed and had left more than 18 months ago, 2 years ago. The funny thing about both those companies, one of which was switching off of Galileo before we bought it. So it wasn't part of the service that we provided and one switched off while we owned the business, and it was someone that was focused on just the gateway. Neither of those 2 companies have had any success.
Reginald Smith
analystGot it. Okay. wanted to talk, I guess, the financial model a little bit more. Thinking about your ROE targets, profitability targets, like I said, you guys are GAAP profitable now. How should we think about ROE, leverage ratios, capital ratios, things like that? Like how are you thinking about running the business?
Anthony Noto
executiveYes. So as we look over the horizon, we gave a 3-year outlook and earnings range for 2026 EPS. We want to continue to drive 30-plus percent member growth, continue to drive revenue in the mid- to high 20s, which we've talked about before and a 30% incremental EBITDA margin. We want to make sure we're investing in the business and making sure we have future growth and playing those seeds and not just driving profitability. But we also understand investors want to see improving returns on the investment that we make, which is why we're only investing 70% of incremental dollars back in the business and dropping 30% to the EBITDA line because that's our long-term margin. So if we keep doing that over time, we'll get to that level. And we've talked about 10% long-term net income margins. We do believe we can achieve the mix of business and capital efficiency to have a 20% to 30% ROE, and that has not changed. As we think about our earnings potential, someone asked the question about $0.55 to $0.80 in 2026 and why such a big range? This isn't the exact scenario because there's many different permutations. But you can imagine the $0.80 being a scenario where our growth slows more than we would like, and it's going into beyond '26 and it's in the low 20s and maybe going into the high teens. Well, that's an environment where we're going to drive a lot more profitability, probably even profitability above our long-term margins because the growth is not there, we can't keep investing in growth that's not there. So we'll drop the profitability. On the lower end of the spectrum, at the $0.55 end of the spectrum, see that as a higher growth environment, where we're growing in the 20s and it's pretty stable and the investment is justified to keep investing in that future growth to have longer revenue growth and therefore, longer earnings potential. And I believe we're still early days. It feels like day 1. There's 500 million accounts in the United States. We've announced our quarter, we're over 11 million members. I really want to get to 50 million members over the next 5 years. It's not going to be easy. It's an aspirational goal, but it's definitely possible. And to get there, we have to keep innovating. We have to keep building our brand to be a trusted brand name. And I think we're in the products and services to get there over time. And so my hope is that we're still going to grow 25-plus percent revenue growth for the foreseeable future by penetrating these different markets. There's an opportunity for us to expand internationally, which we haven't talked about, but there's some really unique markets that I think are interesting based on what we've seen in the credit card business and the lending business. And so international expansion is also a potential area for us to go into.
Reginald Smith
analystSounds good. We've got a few minutes left. I'm going to open up the floor to questions. I ask if you have a question, raise your hand, we'll get the mic over to you. And if not, I will keep asking questions. Nothing from the audience. Okay, cool. Perfect. So you talked about international. You did mention a market there. Was that intentional?
Anthony Noto
executiveYes, it was intentional because we don't want people to see us coming. We have no plans right now. But let me talk about the U.S. market for a second that will give you some insights. I think the credit card industry is one that is ripe for disruption. If you look at the ROE of the credit card business, it's pretty significant. And there's a relatively well-known statement that says your profit is my opportunity. And what I've learned from the credit card business is the following. We've restructured our business and relaunched products and our new product and go-to-market is performing very well. Our back book is still a hindrance, and we're living with that back book, and we'll optimize it over time. But what I've learned along the way is that credit card companies make the most money in a really bad way. They like revolvers. They don't like people that pay off their credit card every month, and all they do is get reward points because people that do that, they lose money on. But people that maybe have a $20,000 line that have -- they're revolving on $10,000 and they're only paying the minimum every month, they're paying 24% interest. And many of those people have a FICO score that's in our credit box. And we have an opportunity to lower their cost of debt, help them pay that off quicker and make a great ROE equivalent to what we already have. And so the ROEs within the credit card industry are, quite frankly, really ripe for disruption. And we're going to go after that in the United States in a big way. And I see it as an even bigger opportunity outside the United States in areas where people are driving ROEs in the 35% to 50% range and they're charging 35% to 50% interest rates on those revolving credit lines. And the fact of the matter is if they cut out that credit line that had capacity on it, that person would default on their loan. But they're not defaulting on the loan because they want to make sure they keep the availability of that credit for a rainy day for whatever reason. And the banks continue to fool themselves into thinking that's a good credit. It's not a good credit. They just prolong the inevitable, which is that person is going to probably not be able to pay back that revolving amount, and they'll just keep paying the minimum for as long as they can.
Reginald Smith
analystIt's funny. You mentioned the market there. Like I would imagine that you've got some latent potential within your existing consumer base. I know you talk about the salaries and your FICO scores for your average borrower within your personal loan segment. There would seem to be a pool of potential credit card users within your existing base. Am I right there? And what's the challenge with activating those people?
Anthony Noto
executiveIt's really not a challenge. It's making sure that we have the right unit economic model just like we have in money and just like we have in Invest. So the big focus and resource allocation will be to invest this year and to SoFi Plus into SoFi Relay and those get your money right AI applications I talked about. Credit card, we're still honing. We're still working on it. A lot of people don't realize this, but we lose over $100 million a year in invest in credit card. And that's profit that will come back to us as we scale, invest in credit card as we optimize the back book. So we're investing a ton in our different businesses. Credit card is one where we're going to continue to be very methodical and make sure we bring in the right types of partners and customers there and fix the back book.
Reginald Smith
analystWe've got 60 seconds left. I would love to hear your vision of the company 5 years from now. Are we still sitting here talking -- what are we talking about in 5 years?
Anthony Noto
executiveI think 5 years from now, I'd love to be in a position where we've exceeded expectations on the intermediate-term earnings outlook that we've provided. I'd love to be at the point that we have 50 million members. I'm not saying that's easy. It's going to be very hard to get there. We'd have to accelerate from where we are today in terms of number of new member adds. My hope is that our products per member at that point are on average at 3, which means our most heavy loyal people are at 5 or 6 and our least loyal are at 1 or 2. I hope to be delivering an ROE that is around that 30% range in 5 years and still growing quite meaningfully with revenue growth still over 20% in 5 years.
Reginald Smith
analystPerfect. Sounds good.
Anthony Noto
executiveGreat. Thank you,
This call discussed
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