The Lovesac Company (LOVE) Earnings Call Transcript & Summary

June 7, 2023

NASDAQ US Consumer Discretionary Household Durables earnings 70 min

Earnings Call Speaker Segments

Rachel Schacter

executive
#1

Thank you. Good morning, everyone. With me on this call are our Chief Executive Officer, Shawn Nelson; Mary Fox, who serves as President and Chief Operating Officer; and Donna Dellomo, our Chief Financial Officer. Before we begin, I want to point out that some of what we discuss today will include forward-looking statements regarding future events and how our financial results will look down the road. These statements address our expectations going forward, our financial projections, as well as our plans and prospects. The actual outcome may end up differing materially from what those statements describe. To get a clear picture of the risks and uncertainties involved, I'd encourage you to review the company's SEC filings, including the press release issued today. Our forward-looking statements shouldn't be viewed as forecasts of what will happen in the future. Anything we say today that looks ahead is based on what we know and believe right now, and unless the law says otherwise, we're not promising to come back and revise those statements later. We'll also be talking about some non-GAAP numbers on this call, such as EBITDA and adjusted EBITDA. You should look at those non-GAAP figures alongside our GAAP results, not instead of them or by themselves. If you want to see how the closest comparable GAAP figures line up with those non-GAAP figures, we've included that reconciliation as supplemental financial information in our press release. At this point, I'll hand things over to Shawn Nelson, who serves as Chief Executive Officer of The Lovesac Company.

Shawn Nelson

executive
#2

Appreciate it, Rachel. Morning, everybody, and thanks for being with us today. I'll begin this morning by going over the highlights from our first quarter of fiscal 2024, and after that give you a short update regarding our operational achievements and outlook. Following me, Mary Fox, our President and COO, will bring you up to speed on how we progressed against our strategic initiatives during this quarter. Then Donna Dellomo, our CFO, will walk through our financial results plus a handful of other items tied to our outlook in greater detail. We feel good about our Q1 results, which came in ahead of expectations despite a tough macro backdrop and against the hardest comparison we face all year in the first quarter. Persistent inflation along with elevated interest rates kept pushing consumers to be more cautious, which weighed on the home category as a whole. These headwinds affect us too. Even so, as our steady and dependable results show, we hold meaningful advantages relative to the wider category, and I'll get into that shortly. Our distinctive business model and product designs give us confidence that we can keep beating the category, which our data sources reported was down 20% in Q1 — a sharp contrast to our sales growth and positive comps. So now let me go through the highlights from our first quarter. Total sales reached $141.2 million, a rise of 9.1% compared with the prior year period; total comparable sales came in at 15.1%, which exceeded expectations, helped by the timing of our marketing campaigns, even though we were lapping a very strong Q1 comp of 42% from last year. With gross margin pressure planned for this quarter and some SG&A deleverage, we've kept investing prudently in the business to support long-term prospects. Adjusted EBITDA was a loss of $2.4 million for the quarter, and Mary and Donna will cover that along with our financial performance in more detail. We made solid progress this quarter on operational initiatives designed to strengthen our infinity flywheel. The distinctiveness of our top-quality products and overall concept keeps generating strong word-of-mouth benefits, with customers turning into our most passionate advocates, constantly powering that flywheel; this pays off especially in a macro environment like the current one. Mary will go into detail about progress on specific growth strategies, but the standout Q1 accomplishment by far was the in showroom launch of our new angled side, about 2 months ahead of our internal schedule. That's the new product launch we teased last quarter. The angled side for Sactionals might look innocuous enough; yet our dedicated research efforts demonstrate that this specific addition to the Sactionals family can unlock significant upside for Sactionals among both new and existing customers. Based on the numbers, we believe Sactionals is already the #1 best-selling couch design in America right now. Still, new introductions like this one, layered onto our proprietary platform, only broaden our moat, and plenty more are on the way. Style clearly matters a great deal in the home decor business if you want to win. In the marketplace, Sactionals stand out by far as the most functional design, and we keep innovating with additional functional add-ons still to come. The platform can also evolve aesthetically, as with this one, giving customers who are considering a purchase more options and greater control. Early sales results support that hypothesis, and we're eager to watch the full Sactionals product platform keep gaining share and expanding, even while the broader macro category currently contracts. Within what is a massive $41 billion upholstery category, we anticipate ongoing growth, and despite the share we've picked up, we've still managed to capture only very low single-digit penetration. Just like every Designed for Life product platform expansion, the angled side fits any Sactionals collection ever sold, and from day one it comes with StealthTech Sound + Charge offered as an option. Managing product platforms the Designed for Life way is revolutionary in both product design and branding. What results is not just sustainability — products genuinely built to last — but a brand experience that satisfies. This creates extraordinary trust between our customers and our brand; and that's the whole point, we're building a brand people love. That is what unlocks sustained future value for our shareholders. Forever, we will keep inventing and innovating in this distinctive manner, on the existing Sacs, Sactionals and StealthTech platforms as well as in other categories still to be announced where home meets tech. Turning to the rest of the year, we anticipate the macro environment staying difficult, putting pressure on the home category; we also anticipate that our pattern of relative outperformance against the category will persist. Against that backdrop, we stay extremely cautious in how we operate, continuing to keep expenses under very tight control and making investments with great prudence. Our strong debt-free balance sheet keeps us well positioned to steer through this environment. Although we're happy with our Q1 outperformance, for now we're reaffirming our full year outlook, with some refinement for Q2 that Donna will cover. The Memorial Day period was solid for us, surpassing last year. Keep in mind, our net sales numbers track quite closely to real-time sales demand. From backlog, we have essentially no realized revenue, since we generally ship straight to the customer only days after an order is placed. We stay in stock on all key items thanks to the benefits of our platform-based approach and the SKU efficiencies our evergreen inventory gives us. Among the strongest demand members in the category we're aware of, we keep ranking. Right now the competitive landscape is heavily promotional, yet we've generally held the line on promotions, though they remain above the unusually low levels seen last year. Promotional activity hasn't returned to where it stood before the pandemic, and the fact that we can keep capturing share while promoting far less aggressively than rivals demonstrates genuine appetite for what we make. When shoppers are in the market for furniture, we aren't merely moving commodity pieces to them; with that in mind, there's one crucial factor investors ought to grasp regarding why Lovesac's demand holds up so well against competitors, and why leadership stays confident — or at minimum, prudently hopeful — in these conditions. What we offer are value products. That gets widely misunderstood, given how high our sticker prices are. Our Sacs, resembling oversized bean bags, go for an average above $1,000. Sactionals, which account for most of what we sell, certainly carry premium pricing as upholstery goes. A first-time Sactionals order typically comes to roughly $5,000, and it's hardly unusual to see purchases landing in the $10,000, $15,000 or even $20,000 bracket every day, particularly after StealthTech arrived; yet this buyer is a value buyer. They opt to put down a substantial sum with us thanks to all the worth we engineered into both the product and the platform. These items are adaptable, upgradable, changeable and watchful; they're singularly durable, made to endure an entire lifetime, and crafted to grow alongside our customers as they move through life.

Shawn Nelson

executive
#3

When it comes to our core quality and the lifetime guarantee that goes along with it, no rival can match us. On top of that, we specialize in couches, and we're the strongest player in that market. At this point, we've got meaningful scale. By our estimate, the Sactionals side of our business by itself is bigger than the whole upholstery operations of a lot of the generalist furniture competitors out there, across all their various upholstery SKUs. But the couch category doesn't behave quite like the broader home decor market does for those generalists. What drives people to replace a couch more than anything is having one that's old or worn out — not sales of new homes, not moving, not even remodeling. Couches wear out even when there's a recession. That doesn't mean we're immune to recessions, but it's a far better dynamic than what a generalist furniture business faces in times like these. And that's before you even get into what it means for inventory — all of which works in Lovesac's favor. Beyond that, we stay in constant touch with our customers, since each and every Lovesac customer bought directly from us rather than going through a distributor. Since we build everything around a platform strategy, we're able to introduce fresh add-ons all the time — everything from StealthTech to the just-launched angled side, plus swappable covers and the smaller accessories that come out on a regular cadence. Should the Designed for Life platform strategy and our outreach efforts continue generating returning customers at roughly 40% of our transactions down the road, we've made the decision to pioneer within this category, leaning on a differentiated value proposition that sets us apart from all rivals, paired with a go-to-market playbook that's demonstrated, works well and runs lean — as our countless years of relentless expansion and profit show. When we consider the future over the long term, our confidence in the Lovesac brand's path forward remains very high for every one of these reasons; we believe a considerable opportunity for expansion still lies ahead of us, supported by an extremely strong lineup of upcoming items that we are creating to lead across the numerous home plus tech segments we have yet to step into but view as ready for transformation. Prior to passing the call over to Mary, I'd like to express gratitude to the entire Lovesac team for their tireless dedication and for carrying out our strategies. This year represents Lovesac's 25th anniversary. Throughout the year, we'll mark this anniversary in various ways to boost visibility and trust. Reaching this point matters greatly to us—not merely due to the duration, but since it highlights how well we support products built to last. It shows the durability of what we call our Designed for Life platform. Yet this isn't solely about items we sell over decades. Each quarter, and every profitable year, we're assembling a company capable of enduring. That's what we've achieved across an extended stretch, maintaining an almost unblemished record since going public, all while delivering substantial yearly expansion for a long time, supported by earnings. Regardless of the landscape, its ever-evolving management team maintains the highest ambitions. Our ultimate goals are lofty. Our dedication to the vision we've held for 10 years is complete, and our attention is on making decisive choices so that we keep producing consistent outcomes, products that last, and a brand that is genuinely sustainable. Given what we've achieved so far, that should be plain to see, and our goal is for that pattern to persist. So, I want to spend a moment discussing the news shared today regarding Donna's retirement and the naming of Keith Siegner as our incoming CFO. I'm delighted to have Keith step in as CFO. Thanks to the strong record he brings and his leadership in finance, I'm eager to see what he'll accomplish in steering our finance teams while we keep growing Lovesac's business and brand. I'd also like to say how deeply thankful we are for what Donna has given over her 6 years with Lovesac. Through several of our most pivotal years, she's been a fantastic business partner; her dedication and professionalism while heading our finance group have been a tremendous asset to us. I want to particularly highlight how tremendously she helped us navigate the pandemic period we went through recently, along with the direction she offered before the 2018 IPO and the change that came afterward as we began running things as a public company. As she heads into retirement, we send her our warmest wishes. This transition kicks in on June 30, but Donna is going to stay engaged for 1 year in the role of senior strategic adviser, which will help ensure a smooth handover. I'd also like to express my sincere gratitude to Jack for the 7 years he has given to the company, including his tenure as President and Chief Operating Officer and, most recently, as Chief Strategy Officer. Ever since joining Lovesac in 2015, he's genuinely been a partner to me in this business. Jack played a crucial role in transforming us into a true omnichannel retailer, helping grow both our physical locations and our digital presence while we continue disrupting the industry. As he heads into retirement, we send him nothing but good wishes, and we're pleased that he'll remain a member of the Board. Luckily, for this next phase at Lovesac, Mary has already proven to be an incredibly valuable partner to me. She's wonderful. Mary and I both feel fortunate that Jack's insight and good judgment will stay within reach through his ongoing Board role; with that said, I'll pass things to Mary now so she can walk through our strategic priorities and progress. Mary?

Mary Fox

executive
#4

Shawn, thanks, and good morning everyone. Q1 came in ahead of what we expected, and we're pleased with that, since it means we grew faster than anyone else in the industry even with macro conditions being tough. Shawn already noted that the industry is under pressure, but we continue to beat it, and that's because our strategic initiatives are getting executed, driven by how much we focus on the customer and on product, by an omnichannel model that sets us apart, and by the Infinity flywheel that's unique to us. On a 1-year basis, our net sales growth rate is 9.1%, which is still better than the category, and over 4 years it's up 244.4% — that figure lets you see how we compare with where things stood before the pandemic — and adjusted EBITDA margin rose 980 basis points across those same 4 years. During Q1, we noticed that buyers grew more hesitant about optional spending and were feeling the squeeze from tighter credit. Even so, we take encouragement from how well our brand metrics are performing and from the share we've been gaining in the market — gains driven by solid operational execution, as reflected in the KPIs we monitor closely. On top of that, the payback we see across our touch points continues to rank among the best in the business, and results are reasonably steady across the geographic markets we serve. Thanks to this, we're in a one-of-a-kind position to keep capturing share profitably despite today's market conditions, by pushing forward with our growth plans and providing outstanding value via our Designed for Life platform — at a moment when that value means more to our customers than it ever has. Let me walk through some key points about where we're headed with each strategic initiative, and everything ties back to the infinity flywheel. To begin with product innovation, we achieved some really significant momentum in Quarter 1, which Shawn already went over. The angled side, our much-awaited new product launch, had a soft introduction in May, timed alongside the brand campaign for our 25th anniversary. Style ranks as the number one reason consumers exit our purchase funnel, so the angled side tackles our largest opportunity related to purchase barriers — and it came in as the highest-scoring silhouette. Bringing this in will let us keep taking share within this fragmented category. Right now you can only get this product in our showrooms, and we expect it to hit our e-comm platform by the end of July, with a full media campaign kicking off in August. At Lovesac, innovation is baked into who we are, so this launch has us excited, along with plenty more to come in the years ahead. A few weeks after rolling out our angled side in showrooms, we're already seeing quick traction in KPIs like quote and conversion, plus really positive customer feedback about the design and just how comfortable it is. Second, our omnichannel experience. Our strategy remains centered on functioning as a genuinely omnichannel retailer, blending our in-person locations with our online capabilities. This quarter saw the addition of 1 Best Buy shop in shop and 16 showrooms. Online sales were exceptionally strong over these three months, climbing 28.7%. According to our estimates, that outpaced the category by over 5,300 basis points and exceeded our own expectations. The drivers of this robust result were the enhancements to customer experience that we implemented during the prior year, which produced gains in conversion and AOV; and then a better ROI on our digital programs compared with the prior year; regarding our Costco partnership, demand rose 5.6%, powered by physical road show point-of-sale transactions versus the first quarter of last year; and notably, thanks to our distinctive omnichannel experience, our customer satisfaction scores keep getting better and went up sequentially in quarter 1, particularly for our digital experience and fulfillment stores. Third, our ecosystem. The key factor here is how efficiently we handle marketing — that means a strong ratio between customer lifetime value and acquisition cost, where we recover our spend right after the initial purchase, plus word-of-mouth that continually boosts brand awareness and keeps our acquisition funnel working well. During this year, we began introducing fresh marketing approaches, which include maintaining investment in programs that deliver high ROI and broadening our hyperlocal efforts so that relevant traffic reaches our touch points. New customers keep coming in through channels such as direct mail campaigns. On top of that, we've begun placing buys on prime and linear TV, which extends our reach and strengthens the affection people feel for our brand. To build on what Shawn mentioned, the celebrity push tied to our 25th anniversary has performed strongly, generating over 3 billion impressions to date, and it's been covered by outlets including Rolling Stone, Billboard, People, and the New York Times, among plenty of others. On top of that, our Circle to Consumer effort focused on open-box inventory is moving ahead nicely within the company — the goal being to sharpen how well we execute and elevate the brand experience — and more information on that will come later in the year. Finally, there's the matter of investing in infrastructure with discipline. Despite the uncertain climate, we operate with a strong bias toward growth and a discipline around investments driven by ROI, and we believe putting money into the business carefully, for both the short and long haul, is what counts. In the coming year, technology plus research and development will be where most of our growth spending goes, so we can keep the flywheel turning. One of the primary places we're putting money is AI, and we recently launched a pilot that gives our customer-facing service associates generative AI-guided experiences. It's still early in terms of results, but this effort looks very promising, and it could make the customer experience better as a whole. As we said before, we anticipate that this year will boost customer satisfaction through our continued ability to fulfill orders in just days, while also achieving a 20% gain in inventory productivity, which our recent investments make possible, and the teams are moving along well with this effort. We anticipate this will create meaningful gains in how efficiently we use working capital, plus cuts to costs tied to bringing goods in and storing them, and those benefits should begin showing up during the back half of this year. So, in short, we're happy that the numbers we posted came in above what had been forecast even with tough conditions around us. Our people make us very proud, and they continue to execute the strategic plans we've laid out, which allows us to keep strengthening our competitive position and powers our infinity flywheel. I'd also like to express real gratitude to Jack and Donna for the amazing way they've partnered with us, and it makes me very glad that we'll keep collaborating as they take on their new roles. Working with Keith is something I'm genuinely eager to begin as well. At this point, I'll hand things over to Donna so she can walk us through the results for quarter 1 and what we expect for fiscal '24. Donna?

Donna Dellomo

executive
#5

Thanks, Mary, and good morning to all of you. I'll kick off my comments by walking through what we saw in the first quarter, and after that I'll share our outlook for fiscal 2024. Net sales rose $11.8 million, or 9.1%, reaching $141.2 million in Q1 of fiscal 2024, and that year-over-year gain came from growth across every channel; the improvement was bigger than what we had forecast for the quarter, mainly because Internet net sales came in above plan thanks to strong promotional campaigns, which moved some demand we had internally projected for Q2 forward into Q1. During the first quarter of fiscal 2024, our showroom net sales climbed by $2.3 million, which works out to 2.9%, reaching $83.6 million. In the comparable period last year, that figure stood at $81.3 million. The improvement came from an 8.4% gain in comparable showroom sales, driven by a greater number of point-of-sale transactions as well as deeper promotional discounting compared with a year ago, along with the net opening of 49 additional showrooms versus the prior-year period. Just to reiterate, the point-of-sale transactions captured in our comparable sales metric are orders made through our showrooms, and that timing doesn't necessarily align with when the customer takes control and net sales are actually booked. During the first quarter of fiscal 2024, net sales through the internet rose by $8.9 million, which represents a 28.7% increase, reaching $40.2 million. In the same period a year earlier, that figure stood at $31.3 million. Other net sales—covering pop-up-shop, shop-in-shop, and open-box inventory transactions—grew by $500,000, or 3.1%, hitting $17.4 million in the first quarter of fiscal 2024. A year prior, those sales totaled $16.9 million. Most of that improvement stemmed from 95 in-store Costco pop-up-shops, which generated $4 million in net sales that were absent from Q1 last year. The reason is that we only reinstated in-store pop-up-shops with Costco during the second quarter of fiscal 2023, after they had been halted in March of 2020 due to COVID. Another factor behind the gain was a deliberate $1.4 million bump in open-box inventory activity, which took first-quarter fiscal 2024 figures to $4 million, up from $2.6 million in the comparable fiscal 2023 period. Partially countering those improvements was reduced output from our short-term online pop-up shops hosted on costco.com. Relative to the same stretch a year earlier, we opened one additional Best Buy shop-in-shop site. Just to note, the open-box inventory deals we do with ICON are part of our CTC, DFL, and ESG programs. We're moving along well in evaluating all the possibilities for this returned merchandise that align with our sustainability objectives. Several of these programs should begin launching in Q2 and continue through the back half of the fiscal year. Until then, we might carry out certain open-box inventory transactions with ICON so our warehouses can operate at maximum efficiency, and if any net sales result, we'll report them on upcoming calls. Now, regarding product category performance in Q1, our Sactionals net sales rose 11.2%. Sacs net sales fell 10%, while our other category — decorative pillows, blankets, and other accessories — rose 4.2% versus the same period a year ago. Gross margin dropped 100 basis points, landing at 50.1% of net sales in Q1 of fiscal 2024, down from 51.1% a year earlier. The main driver was a 120 basis point decline in product margin, caused by promotional discounting that was higher than last year by design, partly offset by roughly a 20 basis point reduction in total distribution and related tariff expenses. That modest year-over-year decline in total distribution and related tariff expenses stems mostly from a 170 basis point inbound transportation gain tied to lower container costs, partly offset by 150 basis points of higher outbound transportation and warehousing costs stemming from increased FedEx rates and our growing warehouse network. As we told you during our fourth quarter earnings call, we anticipated modest gains from lower inbound freight rates in Q1, with the biggest impact coming in Q2 and Q3 of fiscal 2024. The 26.6% rise in SG&A year over year was chiefly tied to higher employment costs, overhead expenses, sales-related expenses, and rent. Employment costs climbed $5.9 million, fueled by added new hires in fiscal 2023. We saw overhead costs increase by $2.9 million. The biggest piece of that, $1.6 million, was tied to computer expense investments for our new point-of-sale system, which is designed to support both current and future growth. Rent went up by $1.4 million, primarily due to rent on the additional 49 net showroom. When looking at SG&A expense as a percentage of net sales, it climbed 560 basis points, mostly driven by planned deleverage in employment costs, selling-related expenses, and rent, along with ongoing investments to support current and future growth. Advertising and marketing expenses rose by $1 million, which is 6.4%, hitting $16.9 million in the first quarter of fiscal 2024, versus $15.9 million the year before. Advertising and marketing expenses represented 12% of net sales in Q1 of fiscal '24, versus 12.3% of net sales a year earlier. Keep in mind that advertising and marketing investments pay off across multiple fiscal periods. Depreciation and amortization rose $100,000 from last year to $2.8 million, mostly from capital investments in new and remodeled showrooms. The operating loss for the quarter came to $5.9 million, versus operating income of $2.6 million in last year's first quarter, due to the factors just covered. Net interest income was $300,000 in Q1, compared with interest expense of under $50,000 a year earlier. Interest income on our cash and cash equivalent balances benefited from higher interest rates than in the prior year period. Before we discuss net loss income, net loss income per diluted share, and adjusted EBITDA, please review the terminology and the reconciliation between each of our adjusted metrics and their most directly comparable GAAP measurements in the earnings release we issued earlier today. For the quarter, net loss came to $4.2 million, or $0.28 per diluted share, versus net income of $1.9 million, or $0.12 per diluted share, in the prior year period. In the first quarter of fiscal 2024, we recorded an income tax benefit of $1.3 million, compared with a $700,000 tax provision in the first quarter of fiscal 2023. That change in the provision is mainly attributable to the net loss for the quarter. On an adjusted EBITDA basis, we posted a $2.4 million loss this quarter, versus a positive $6.4 million a year earlier. Results for Q1 on that metric came in better than we had anticipated, largely because net sales were higher. Now on to the balance sheet. Total merchandise inventory sits right where we projected and has plateaued, which is what we told you about on the last call. Year-over-year, inventory came down 13%, and we're feeling really strong about the quality and the quantity of what we're carrying, along with our capacity to keep leading the industry on in-stock positions and delivery time.

Donna Dellomo

executive
#6

Looking ahead into fiscal 2024, we anticipate that inventory positions will keep coming down, helped by lower inbound freight costs and the tech investments we've made that let us deploy stock more effectively. When Q1 closed, we held $45.1 million in cash and cash equivalents, plus $36 million available under our revolving credit line, with nothing drawn. We feel good about the strength of our balance sheet and where our cash stood at the close of the first quarter. For additional information about how we performed financially in Q1, please see our earnings press release. Turning now to guidance. As shown in that release, we're reaffirming our outlook for the entire year: net sales between $700 million and $740 million, roughly 30 net new showrooms, total comps ranging from high single-digit to low double-digit, adjusted EBITDA margins between 8% and 9%, and EPS of $1.83 to $2.24, based on 16.4 million weighted average diluted shares. With our robust Q1 results, taking into account what we expect in Q2, our touch point expansion during the back half, the introduction of our new angled side innovation together with the media backing behind it, our brand campaign celebrating 25 years, and that extra 53rd week, we stay confident about the full year outlook. Just to remind everyone, that additional week in Q4 should add about $6 million to net sales, $400,000 to adjusted EBITDA, and $0.02 to EPS, all of which is baked into our fiscal 2024 guidance. For Q2, net sales should land between $149 million and $151 million, propelled by roughly 7 planned showroom openings and a total comparable sales gain of 3% to 5%. The sequential decline in comp sales from Q1 to Q2 stems from a demand shift tied to promotional timing between the two quarters, meaning first half total comps as a whole fall inside the range of expectations built into our full year outlook. As we've noted previously, the first half of this year brings our hardest comparisons. Our Q2 projections factor in open-box inventory transactions that will be far below the $9.6 million recorded in last year's second quarter and no greater than our Q1 fiscal '24 open-box inventory net sales. We're looking for adjusted EBITDA of $1 million to $1.5 million, as an anticipated 200 basis point gross margin improvement gets more than outweighed by planned deleverage in marketing and advertising tied to spending on test-and-learn efforts, upcoming innovation, and events around Lovesac's 25th anniversary brand building. On top of that comes planned SG&A deleverage, mainly in payroll, rent, and credit card fees. For Q2, loss per share should come in at $0.12 to $0.16, with 15.2 million weighted average shares outstanding. We keep making significant investments in the business to fuel both current and future growth. Such spending is essential for us to fuel expansion over the long haul and keep taking share in the market. As I noted three months ago, since the back half of our year is typically when net sales peak, given when our new touch points open, when new products hit the market, and the inbound inventory flow we have planned, we anticipate burning cash across the second and third quarters of the year, then producing sizable free cash flow in the fourth quarter, so that fiscal 2024 closes with a cash balance much greater than a year earlier. Our first quarter performance came in ahead of what we had expected, and that makes us happy. We take pride in how our team executed amid what remains a tough macro environment. Going forward, we'll keep running the business with a sharp emphasis on growth and on investment discipline tied to ROI. Last, as you saw — this was announced earlier today — I've decided to step down as EVP and CFO of Lovesac, with that taking effect June 30. Being part of the Lovesac team for more than the past 6.5 years has been a privilege, and I saw the brand's growth up close, working side by side with our leadership team and the many gifted people across the company. Since Lovesac is well-positioned for success, I believed the moment was right for this transition, and we see Keith as the perfect fit for the job. In my new capacity as Senior Strategic Adviser, I'm eager to keep helping Lovesac succeed. I'll now hand the call to Shawn for a brief wrap up. Shawn?

Shawn Nelson

executive
#7

Prior to opening the floor for questions, I'd like to pause once more and express appreciation to the devoted #LovesacFamily and our staff, who have demonstrated they can consistently surpass what's expected of them. These ongoing results that lead the category make us proud, especially given the macroeconomic conditions right now. Together with what we've observed in Q2 up to this point, these outcomes give us the assurance to restate our guidance for the entire year and to keep investing wisely in our programs aimed at fueling future expansion, even while we are clearly capturing a substantial amount of market share in actual time according to these figures. Once more, thank you to Donna and to Jack, both of whom have been essential to our capacity for delivering this kind of consistency across many years now. Each of them has devoted a portion of their life toward constructing what all of us believe can become an influential, valuable and deeply cherished brand, with decades of growth still ahead. We feel grateful toward them; they've provided our newer members and leadership with a sturdy foundation upon which to build, and we trust that we, yet again, have an excellent team assembled to keep the momentum going and push it further still. Having said that, we'll hand the call back to the operator to run Q&A.

Brian Nagel

analyst
#8

To start, Donna and Jack, congratulations on retiring; working alongside both of you has truly been enjoyable. So here's what I want to ask — my question, I suppose, the opening one, when we discuss — regarding gross margins, perhaps you now have a clearer view into certain cost figures that are improving. I mean, what's the right way for us to consider gross margins going forward? Things have steadied somewhat, yet you continue to run considerably under the peaks seen historically.

Donna Dellomo

executive
#9

Brian, when it comes to gross margin in particular, are you asking where we anticipate seeing the gains?

Brian Nagel

analyst
#10

Okay. So when we look at how things might play out from this point forward, whether it's across the rest of '23 into '24, and perhaps the pluses and minuses? Is there anything new on that front?

Donna Dellomo

executive
#11

Sure. Well, to begin with, I appreciate you giving me a shout-out earlier today. Regarding the pluses and minuses on gross margin, essentially, what lies ahead is a set of meaningful gains — as we mentioned, a 200 basis point lift in gross margin — and that is largely tied to the advantages flowing from reduced freight expenses that we incurred in the prior year; now we're simply realizing the upside as it hits the P&L during this year. That upside we're set to capture will be entirely realized in Q4, and we have strong conviction about that. We have very clear visibility on it. In fact, our container prices keep declining. However, what we continue to observe is a portion of, let's say, inland transportation expenses tied to — what we refer to as demurrage — which lies outside our control. It's essentially about moving the containers — after they arrive at U.S. ports to reach our own locations. So — where — you'll often hear that although container prices are dropping to $3,000, $4,000, there remain some extra expenses associated with the inbound movement of those containers, yet far lower than 12 months back when we were quoting 25,000; we're likely paying, all told, even including demurrage, something nearer to 5. So those expenses mean we'll enjoy the complete upside from that during the fourth quarter. So unless something unexpected arises regarding inbound container prices, the coming year will be an unencumbered one for us. That said, we do face certain headwinds, just like those other businesses in last mile — the FedExes of the industry and the UPS; we mostly rely on FedEx. Still, we're doing everything possible to offset that. Mary might mention a few other efforts we're exploring involving alternative carrier options; we in fact begin from a very — from a very favorable position in terms of our negotiations and pricing with FedEx. And as for warehousing, similarly, with rising labor expenses, we're encountering a modest headwind there; nevertheless, having said all that, everything is already factored into whatever guidance we've given, along with a bit of cushion to ensure we handle whatever might unexpectedly arise.

Brian Nagel

analyst
#12

That's really useful, thank you. Now for my second question about sales. Donna, I believe during your remarks you referenced some volume being pulled forward, I think out of Q2 and into Q1 — could you help us quantify that and explain what it's tied to specifically? Then, on the sales side, we discussed promotional activity a bit — Shawn, you said promotions are still running above where they were a year ago, though they remain under their historical levels. Given how you see the business and this environment, would you think about leaning more heavily into promotions — increasing that activity further to support, I suppose, the ongoing market share effort?

Mary Fox

executive
#13

This is Mary; regarding your first question about the shift Donna mentioned, one of the best things we're discovering is that promotions aren't always required at major tentpole moments. Our quote pipeline fills extremely quickly, and we actually ran a test of an off-cycle promotion essentially to generate somewhat more conversion; that happened near the end of April, and demand ended up well above our net sales for the quarter; so there was a modest shift, and part of that clearly reflects what Donna provided as guidance for Q2; and I think once more it comes down to the strength of our brand and our capacity to engage customers ahead of when they might otherwise be considering a purchase while competitors are running promotions. So we're feeling quite confident about quarter 2. As Shawn mentioned, we have a solid outlook, having gotten past, honestly, Memorial Day, the largest tentpole for us this quarter. And we're feeling good with a robust quote pipeline, healthy promotional cadence, solid in-stocks, and the teams are truly positioned to keep outperforming as we've shown each and every quarter. Shawn, on the promotions topic, I'll address it briefly and then pass it to you. The team keeps proving its ability to stay agile and to test, as the results make clear. We're extremely agile. We're actually improving at becoming more programmatic when reaching customers directly with quote rather than doing site-wide flashes. But as Shawn mentioned, broadly speaking promotions have stayed steady since the back half of last year. As our results show, we've outperformed everyone else by a wide margin; we keep gaining share, and all of that simply reinforces how strong our flywheel is and that we're a company-specific product cycle story, not a business driven by macro demand. So we feel good about the plans, though the teams will keep adjusting as needed.

Shawn Nelson

executive
#14

Absolutely, that's right. There's nothing more I'd tack on, except to say we're going to stay extremely rigorous about this area; our attention is on growing the brand in the most long-term oriented manner we can, even when conditions get tighter, and that certainly shapes how we view promotions overall — we plan to remain highly disciplined.

Maria Ripps

analyst
#15

Donna and Jack, wishing you both the very best moving forward; it was a pleasure collaborating with you. To start, do we have any signals about whether consumer behavior and perhaps discretionary spending has been improving or deteriorating across the last two months? Clearly, you restated your guidance for the entire year. Also, is there any additional detail you might offer regarding the higher-end shopper compared with those who are more sensitive to price?

Mary Fox

executive
#16

Yes, wonderful to hear from you. I believe we clearly just — the update on the year-end came a couple of months back. Nothing we're observing stands out as meaningful compared to that, nor are there any steady patterns of trading down. In fact, what we're actually noticing is that they've generally shown a mix that's flat or marginally higher when it comes to premium upgrades in what they purchase. As we mentioned previously, we do observe the utilization of financing, and that keeps climbing relative to the prior year, something we had completely anticipated. And like other brands have reported, we're in fact seeing shoppers making purchases afterward, toward the conclusion of a promotional event, compared with the previous year. I believe much of that — a year ago, they were purchasing out of worries about availability, simply broadly across the market, and obviously, with that now more assured for the category, folks are hesitating somewhat. Yet I think that aligns with what everybody else has reported, and it's more of a return toward buying habits from before the pandemic. However, I think we also notice — and I believe Shawn mentioned this earlier, 38% of our customers don't even comparison shop with any other brand. So we — they arrive, they're ready to purchase, they apply the credit wherever they choose on the financing, yet the strength of the brand simply keeps going, as you're able to see in the results.

Maria Ripps

analyst
#17

Understood, that's quite useful. Then you mentioned certain infrastructure technology and R&D spending aimed at backing future expansion. Could you perhaps give us an update on where those efforts stand? Maybe a bit more detail on what exactly those investments involve? And I suppose, which parts of the business are they meant to affect the most?

Mary Fox

executive
#18

Yes. Thanks for asking that. So, I'd say first, regarding the technology spending, one major item — and as Donna mentioned, and I mentioned — our capacity to begin optimizing inventory levels came from certain investments we launched last year and carried into this year, involving order management systems and really the capability to be far more precise about where we position inventory and how we restock against orders. So that was a significant investment. We're observing that payoff, which will show up, clearly, in working capital and also in having fewer weeks of sale, while still delivering the excellent ongoing gains in customer satisfaction. The — another instance we're putting money into concerns customer service. We told you previously about some of the efforts there. And just obviously, more recently, we launched a pilot involving an AI platform named < >, which is testing machine-generated replies for our frontline associates who serve customers. And we believe — this AI investment matters enormously for our customer experience and then for helping our teams in all their essential work daily. So those are just a couple of illustrations on the technology side, and then the remaining investments we've always discussed relate to research and development, which supports our long-term growth, Maria.

Tom Forte

analyst
#19

Thanks. First off, nice work, Shawn, Mary, and the whole team. Jack, wishing you the best — it was enjoyable collaborating with you, and I'm eager for your input as part of the Board. Donna, I'll personally miss you; working together has been a pleasure, and good luck to you too. Now, my initial question, after which I'll stop and ask a follow-up: Shawn, in my view you handled the data analysis really well. Based on that data, what have you learned about shoppers who might value what your product can do yet never buy it — or who do buy it, but won't add units for additional rooms in their home due to how it looks? Could you also discuss the angled side in comparison to the roll arm — after the roll arm launch, what effect did that have, and how did it help your results?

Shawn Nelson

executive
#20

Sure, I appreciate you asking, and it's good to connect with you. Sactionals has become a highly successful couch platform thanks to how adaptable it is. Getting to this point required many years in the market and spending on research so we could keep improving the platform and identify where the greatest opportunities are. Year after year, we keep eliminating those opportunities one by one as we push the Sactionals platform toward what we consider the top of the couch food chain, correct? Our goal is for it to serve every type of customer to the greatest extent possible. And up to this point, that approach is working. The proof, naturally, shows up in the numbers. Even so, we recognize that two fundamental factors power this business. First comes comfort, and second comes style; with the angled side, both of those are being delivered, and the launch has performed very well. Our research told us this would happen, and I believe that really demonstrates how strong Lovesac's way of operating is. Research guides everything we do as an organization. Our research, product development, customer development, and customer research follow what you could describe as a CPG-style method, and we combine that with outright invention to build platforms with a competitive edge nobody else can match. Given that, we recognize style will inevitably be a sticking point for a product deliberately designed to stay evergreen — unchanged across many years, in theory permanently, ideally — by choosing a simple, pared-down direction that avoids giving offense and, we hope, speaks to and matters for everyone. Because of that, a great deal of opportunity remains untouched. Take, for example, roll arm—you brought this up years back. We introduced it to serve a more traditional, conservative shopper who wanted that classic appearance at home. It did extremely well and has remained within our Lovesac Sactionals' ecosystem for a long time. Angled side can be seen as a more contemporary take on that same idea. Yet angled side goes beyond it, because besides providing an aesthetic we didn't have before, it genuinely offers a new degree of comfort relative to our earlier offerings. Take, for example, the chance to use an angled side. In our vocabulary, "side" isn't limited to an arm — a back counts too, since we use those words interchangeably. So you could place angled sides all around the perimeter, and your Sactionals would then offer a slight recline plus a little extra room to sit. That really sets the stage for more breakthroughs down the road, ones that will tackle comfort and looks to an even greater degree. As for Sactionals, we're already seeing buyers pick them out for whatever space they have in mind. Often it's a basement, a bonus room, or something else entirely, given how large you can build them out. StealthTech is something you can add on, and that gives you surround sound. You've got your < > setups and things along those lines. And having that business is something we're glad about. These aren't small-ticket items, but with Sactionals their experience tends to be really good, and over time that proves out, right, since people spill stuff, go about their daily lives, expand their families, slip up, and have animals, kids, dogs, pets, you never know what. And in the end we find ourselves in other rooms of the home, or even in a second home, or who knows where, because how they feel about the brand is so favorable. That's exactly the outcome we're aiming for, and as the Sactionals platform expands, we unlock more of it—because someone might want one appearance here and a completely different one over there, and we monetize those design variations. So it's something we're truly excited about. Still, the roll arm served a narrower audience compared with angled side, and in our view angled side carries even greater potential.

Tom Forte

analyst
#21

Great. Alright, for my follow-up, I'll attempt to get through this one more quickly. Okay, then. Driving brand awareness is among the major hurdles for direct-to-consumer businesses — and in my view, you're the top example of a direct-to-consumer company — so I was hoping you might discuss your unaided awareness and the way it has shifted as time has passed. And could you also address in particular the social media engagement surrounding your 25th anniversary celebration, which was fantastic.

Shawn Nelson

executive
#22

Yeah. Our unaided awareness has remained pretty low, we've observed. And in part that's — I mention it while smiling, since it simply means — there's an enormous opportunity still ahead for reaching more people. Although the business has expanded enormously and that growth makes us proud, unaided awareness still has a very long path ahead. And we approach that in numerous ways: advertising, promotions, influencers, social media, and so on. When it comes to aided awareness, it has skyrocketed. Within the furniture category, we now stand alongside the strongest names as brands that spring to mind when — brands recognizable on a piece of paper, if you will, when the chance is given; so Lovesac — so our advertising clearly has been effective. Once more, the results provide the proof. Not long ago we marked our 25th anniversary with a massive media party kickoff in New York. We'll keep celebrating it throughout the year. So hearing about it will wear you out, yet for the reasons I mentioned in my script, it's genuinely extremely pertinent to us. But from that single event, we've estimated over 3 billion impressions; attending were social media influencers of every kind, A-list celebrities. Naturally, Travis Barker and Machine Gun Kelly were on stage with us, and they're both Lovesac fans. All those celebrities who showed up, who back us, who even performed at our event, have been Lovesac fans for many, many years to come — for many, many years they've been fans of Lovesac, and they've owned our product. It sits in their homes at this very moment. So it's genuinely authentic. And here's something about Lovesac that gets underestimated. We connect with teenagers and kids in a manner our competitors simply do not. And incidentally, those kids are fueling purchases of StealthTech Sactionals setups costing sometimes $15,000 or $20,000 in their parent's basement — I see it personally every single day. I encounter people who found our brand by way of their children. And so that isn't — that isn't our core marketing philosophy. But what I'm saying is this brand connects with customers the way no other furniture brand can. And that makes us truly proud. We believe it's one of our superpowers, and we'll keep leaning into it.

Matt Koranda

analyst
#23

Matt, congratulations to Donna and Jack on an excellent stretch. I'd like to kick things off by quickly getting clarity: the showroom comp is running ahead of revenue growth in the channel, and I realize there's a demand comp dynamic at play. So I want to confirm we grasp what that gap is and what spillover has been baked into the second quarter revenue guide. Then, regarding May sales and Memorial Day, you said it was up versus the prior year. What were the main factors behind that year-over-year gain? Was it promotions? It sounds like customers are reacting to them. I'd like your thoughts on that too.

Donna Dellomo

executive
#24

Yes. Matt, this is Donna. I hope I can clear some of that up. So — our first — as I mentioned before, our first half comps sit precisely where we expected them to land. A slight shift happened, and that's what drove the outperformance in Q1, as we said, where our guidance had been $133 million to $136 million and we delivered $141 million. That came from planned promotional activity at the close of Q1, but that planned promotional activity, clearly — it pulled demand forward. So once more, we're quite pleased with where we'll finish for first half comps, but it did — our promotional activity at the quarter's end was received so well, it did. We expect a pull forward in our demand guidance. Does that answer that part for you? And that's — another thing is where we discuss — we also carry orders on our balance sheet, roughly $13 million sitting there. I believe it's around $13 million — $15 million of orders at quarter's end that will ship into Q2. And if you recall, our showroom comps are calculated on demand rather than net sales. So that's where you notice that small amount of flex where we report demand above our net sales; we'll see a portion of that demand inside the comp figure move into Q2 and turn into sales; and that's the timing, like it's right at the actual close of the quarter; these aren't orders that were — that we booked at the quarter's start and they're still sitting there; it was purely promo timing and when shipping can happen. So basically, our open orders convert to net sales within roughly a week of the demand being generated. But that mismatch between demand timing and shipments is what you're also seeing as flex in demand exceeding our net sales for the — for Q1.

Mary Fox

executive
#25

So regarding your question, Matt, about how sales went over Memorial Day — we were clearly very happy with how things performed. The depth and frequency of promotions we've kept up as part of our rhythm since the back half of last year — there's nothing different there. I'd say the angled-side soft launch generated some buzz, and that's currently only in showrooms. Then, thinking back to what Shawn mentioned about the investment tied to our 25th anniversary, plus the sheer volume of media impressions we receive, you end up seeing a long-term payoff from that, along with what it does in the quarter, clearly. Still, we felt great about it, and that level of performance has carried on since Memorial Day.

Matt Koranda

analyst
#26

Okay, that's good. So to continue, about the Q2 margin guidance — Donna, I think you said gross margins could go up roughly 100 basis points. I'd just like to check that I heard you correctly. When it comes to promotional cost headwinds versus a year ago, what's baked into that? I'm trying to understand what you're factoring in there relative to some of the freight benefit. And then — how does that flow through into the adjusted EBITDA guidance? I'm wondering because it sounds like you're going to lean more heavily on marketing during Q2. So I just wanted to get a bit more clarity on where you see a chance to put those dollars to work on the marketing side?

Donna Dellomo

executive
#27

Yes. I'll begin. Yes. Matt, you're right. I did mention a 200 basis point rise in gross margin, Q2 of this year versus Q1. The — the benefit to gross margin from inbound freight gains is larger than the 200 basis point year-over-year increase. I don't have the exact figures, but it's not solely promotional activity. To build on what Mary and Shawn both mentioned, our promotional activity is up compared to the same period a year ago, though it remains far below pre-pandemic levels. That accounts for some pressure on product margin. On top of that, as I mentioned, we're seeing what I'd describe as some deleverage in outbound freight, driven purely by rising costs that affect us and everybody else. There's also a bit of deleverage on the warehousing side as we expand our warehouse network, since expenses there have gotten somewhat pricier, mainly around labor at those facilities. Just a reminder — those aren't facilities we own; they're run by 3PLs. That 200 basis point figure, after everything nets out, is bigger on the inbound freight side. It gets netted down to 200 basis points because of year-over-year increases, product discounting, outbound freight costs, and warehousing. On the adjusted side — yes, regarding what you asked about marketing, there will be a — in Q1 we actually saw a bit of leverage on marketing, roughly 30 basis points, I believe. What we expect to see, given the investments tied to our 25th brand-building event plus angled side — huge, huge, huge things for Lovesac — is marketing deleverage during Q2, particularly surrounding those events. Every one of those items was incorporated when we set our annual guidance, and it was also reflected in the guidance for the quarter; as for SG&A, in terms of deleverage on SG&A, the amount we're deleveraging is roughly what it was in Q1. All of these are costs we had already budgeted for and investments we had already mapped out. As we get into the back half of the year, mainly during Q4, those expenses will start delivering benefits, and adjusted EBITDA will feel the effect of all of it. Even so, our comfort level is high — we're extremely confident — and every cost we can foresee heading toward us has already been factored in. Should any of those figures come in better than expected, the team will make a strategic call on how and when to put those dollars back to work.

Alex Fuhrman

analyst
#28

Nice work on a solid quarter. Jack and Donna, I've really enjoyed getting to know both of you throughout the years. So my congratulations go out to you as well. Shawn, I'd like to ask about the — let's take the big picture view. You said the typical value of a first-time Sactional transaction is roughly $5,000 now. It seems like just maybe 2 years back, that figure sat nearer to $3,500. Could you give us some feel for what buyers are getting these days when it comes to pieces and fabrics and such, versus what they got only 2 years ago?

Shawn Nelson

executive
#29

Yes. Appreciate that question. The average order value on Sactionals just keeps skyrocketing annually. As you've seen, it's been rising consistently; it's played a big role in our overall growth. We take real pride in that. Innovation is what powers it. Generally speaking, customers are purchasing bigger configurations. I simply believe that as our brand grows larger, aided and unaided awareness keeps widening, and as our brand gains more acceptance in the market as something no longer so fringe, no longer such an unknown. I think folks simply become more at ease spending their money with us and truly taking the chance on larger configurations. So that's point one. Second, StealthTech is an enormous, enormous contributor to AOV for us; and we anticipate seeing comparable behavior with angled side. Keep in mind, it also generates repeat business for us. But you asked specifically about that initial purchase, and that's the thing we're referring to, folks purchasing Sactionals for the first time, that's where our biggest dollar take comes from. That's our total focus. It's been our focus for years. We'll stay focused on it. As great as we feel about our growth and our success and just how much bigger Lovesac is versus even 2 or 3 years back. The truth is we remain only a tiny sliver of this upholstery category, only a tiny sliver. Since it's so splintered, so fragmented. It's — and it's enormous. Every home you can think of has a couch in it. We plan to be there. We believe ours is the best, and we'll keep improving it via innovations such as the angled side; and so that's — all this innovation is what pushes that initial purchase upward along with our brand cloud. And that's where every one of our investments goes. All our focus, social media, marketing, all of it belongs to that effort.

Shawn Nelson

executive
#30

Absolutely. I really appreciate everyone being here today. As we keep working toward what we aim to achieve over the longer term, we're eager for yet another year of expansion. Thank you for the ongoing backing from each of our investors, and with our dedication to this Designed for Life approach to operating, we hope to keep generating value for every stakeholder. Enjoy the rest of your day.

Operator

operator
#31

Thanks so much, everyone, for joining us. That brings today's event to a close. Feel free to drop off the lines now or exit the webcast, and have a great rest of your day.

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