Udemy, Inc. (UDMY) Earnings Call Transcript & Summary

May 23, 2023

NASDAQ US Consumer Discretionary conference_presentation 32 min

Earnings Call Speaker Segments

Noah Herman

analyst
#1

Thanks, everyone, for coming here today to JPMorgan's 51st Annual TMC Conference. My name is Noah Herman. I'm a software equity research analyst here at JPMorgan. We're really excited to be hosting Greg Brown here today from Udemy, the CEO. Thanks for joining us, Greg.

Greg Brown

executive
#2

It's great to be here.

Noah Herman

analyst
#3

Yes. I mean so welcome to the conference, and maybe you can give us a brief moment or 2 to just introduce Udemy and introduce yourself to the audience.

Greg Brown

executive
#4

Yes. No, happy to. So yes, I've been fortunate to have been on -- with Udemy for about 2.5 years. I came on initially to oversee and run our enterprise business. And recently, about 3 months ago, took over as CEO. So we've got a very unique company. We're a very mission-driven company, focused on improving lives through learning. That's our core, and that's what we come to work every day to do and accomplish. We're unique in the category in that our focus is all about improving the experience for organizations and professional learners through our online marketplace, and one of the things that makes us very unique is our online marketplace is a massive global marketplace that enables upskilling and reskilling at significant massive levels. We've got over 70,000 instructors on our platform on a global basis that have generated over 210,000 courses that are locally developed in the countries that are native to the instructors that supports learning across over 62 million learners on our platform. So we couldn't be more excited about the opportunity to head. And really, the marketplace for us fuels the growth of our growth engine, which is our Udemy business, which is our enterprise Software-as-a-Service learning platform. And what we've effectively done is curated the best of the best content from our marketplace and made that content available for our enterprise-class customers. And that really equates to 200 -- excuse me, 22,000 courses that comprise topics anywhere from leadership, business, professional and technology topics that fulfill the needs of our organizations again on a global basis. So it's been a great run, and we're at the front end of some massive tailwinds that are fueling the industry growth and surely our growth as well, which is the transition from off-line to online training and enablement, upskilling and reskilling, consolidation effect that is happening within organizations, large and small, and a big migration that Jamie Dimon has talked about recently from a curriculum-based learning around degrees and now the intense focus on skills development. And we sit at the front end of that and, again, are really excited about the opportunity ahead.

Noah Herman

analyst
#5

No, that's a great overview. And you sort of mentioned you recently step into the CEO role. Previous to that, you were pretty much leading the Udemy business side of things. So I mean what have you sort of been learning coming into the new role? And what do you really see as the long-term opportunity for the company?

Greg Brown

executive
#6

That's a good question. One of the first things I did was I went on a bit of a listening tour and spent time up and down our organization, hearing from our employees what they felt like we were doing well and where we had opportunities to improve. And the insights were tremendous in it and really did further validate that our strategy and plan is on point, but that there are definitely opportunities for us to enhance the capability we provide them to do their jobs every day as well as provide additional value and impact to our customers, which is really at the core of what we're here to do. And on that listening tour, I actually went out and met with instructors as well as customers because I really wanted to get a 360-degree perspective on the areas that I just mentioned what we're doing well and where we can improve. So anyway, it was a fulsome array of folks that I met with. And the information that I acquired really was validating in that I really do believe we're on point with our strategy. And we're carrying that forward, and we're doubling down on investments in our operating model that support both the development we have made around AI and badging certification and some of the other strategic initiatives that I've talked about in the last earnings calls.

Noah Herman

analyst
#7

Yes. And then to that point, you brought up AI, and that's come up in probably every conversation here at the conference. But I think investors want to get a better sense of how that's really just impacting the EdTech space in general as well as specifically to Udemy as well. So what are your overall thoughts on just the impact of Generative AI? And what's your perspective maybe of the overall impact on the EdTech space in general?

Greg Brown

executive
#8

Look, I think with respect to the space, Generative AI, it truly is going to transform how we enable learning to happen within organizations. Where within Udemy, we have been investing for over 10 months now to better understand how we can leverage AI to promote an accelerated content development process for instructors, and it's more expanded learning experience as they're looking at ways to provide additional value and impact through the courses they're enabling on the marketplace as well as within our Udemy business content collection. And we couldn't be more excited about the developments that we have seen and the testing that we've done. And we talked a little bit about some of this in our last earnings call, but with respect to the capability for instructors to now with the press of a button developed in our coding courses and content in a matter of minutes that took them hours or even days before, and in addition to the ability to use smart search to foster micro learning in ways that before we knew there was demand for, but we did not have the ability to enable. And so we continue down the path of exploring ways by which we can leverage AI to, in a broad sense, improve the overall learning experience for learners across the array of organizations that we support. And for us, we really do view it as opportunity. We really don't see any short- to midterm threats with respect to AI. We really just do view it as an opportunity to enhance the overall learning experience as our instructors are very focused on every day.

Noah Herman

analyst
#9

So you see it overall as a tailwind for Udemy...

Greg Brown

executive
#10

For us, absolutely. There's no scenario by which we view AI as not being complementary for our business because, again, we're focused on enabling the professional learner to have the tools and resources necessary to upskill and reskill themselves towards either the current job that they're in and/or the job that they're aspiring to obtain. And from that end, the instructor experience is really paramount. And we're going to enable the instructors to develop content faster, more efficiently, more effectively. But the instructor experience really is at the core of what we know our learners need to be able to acquire those skills. So yes, we don't see any threats in the short to midterm at all.

Noah Herman

analyst
#11

Got it. Maybe if we pivot a little bit just to the macro a little bit. So last quarter, the company saw upsell and expansion deals elongated a bit due to the macro environment. Maybe you can just touch on what you're seeing from a macro perspective and what are some of the levers you're able to pull to mitigate some of the risks that you're seeing.

Greg Brown

executive
#12

Yes. From a macro perspective, we started seeing some softness in Q4, and we called that out that sales cycles were elongating. While our top of funnel remains very strong and healthy, the elongation was in the middle of the funnel, and then we did see that extend from Q4 into Q1. But I think holistically, we couldn't be happier with what we were able to deliver in Q1. So as much as the softness does remain in terms of sales cycle elongation, and we are still seeing some compression down market in the SMB business, we remain very optimistic in our ability to continue to execute through the turbulent macro and deliver against the guidance that we provided. So really no fundamental change in Q4 from -- excuse me, in Q1 from Q4 in terms of the softness or the sales cycle elongation. But at the same time, if you listen to Jamie talk just a little bit ago, we don't expect any near-term green shoots and/or change to the positive on the macro. We think it's going to be a fairly turbulent year, and we plan for that.

Noah Herman

analyst
#13

And that's embedded in the guidance?

Greg Brown

executive
#14

It's embedded in the guidance. It is.

Noah Herman

analyst
#15

Got it. And maybe with that, if we could touch on the go-to-market a bit, you've recently implemented some new changes to the go-to-market, including expanding your partnership strategy and restructuring with some reps to name a few. Can you walk us through the go-to-market playbook at this point?

Greg Brown

executive
#16

Yes. The changes we made over the last -- it was really about the last 1.5 years was moving from an inbound responsive sales organization to a much more strategic solution sales-orientated sales organization and go-to-market approach. And really what that entailed was training and enabling our sales organization to sell a much broader and deeper value proposition to the C-suite versus, historically, we had landed effectively on the IT side of an organization and then found our way to expansion. So right now what's changed is, again, those conversations are starting much higher and much wider, much earlier on. And really what we saw in this last quarter as a result of that was we saw the largest number of 6-figure deals be closed in a core that we've ever seen amidst this tough macro environment. So the investments are paying off. We're seeing our sales organization, again, being able to establish value and expand those relationships faster than we've seen in prior quarters, and we expect that momentum to continue as we move through the year.

Noah Herman

analyst
#17

Now when thinking about the Udemy business side of things, at your Analyst Day in November last year, you called out that the Udemy Business segment, you penetrated that, I think, at a 10% clip of potential licenses within the existing enterprise customer base and you see that as at least a $2 billion opportunity. I think based on what you can control and irrespective of the macro, what are some of the initiatives you can pull to drive that penetration further? Because that just seems more of like a low-hanging fruit opportunity.

Greg Brown

executive
#18

It very much is. And one of the areas that we've been focusing on is what I just mentioned, which is we are roughly penetrated, approximately 10% across our 14,000-plus customers. So to enable our sales organization to expand more rapidly from the initial beachhead that we've established when we land is one of the areas that we've invested heavily in. One of the other areas is over the last 1.5 years, we've added 2 additional products to our product portfolio. I will say, prior to that, the majority of our upsell motion has been on seat expansion. Now we're starting to see some significant material impact from product expansion. And to the tune of last quarter, we saw a 6x increase in our Udemy Business Pro sales as a result of the investment in that product, and our sales organization now becoming very effective at bringing that product to market. And we expect similar results from our Leadership Academy product as we move throughout the year. So it will be a combination of seat expansion, product expansion as well as selling high and wide a much broader and deeper value proposition, which really reflects our belief that we are the platform that organizations can and should standardize on as their primary partner for upskilling and reskilling across their enterprise. And I'll just add to that. One of the other areas that gives us a lot of confidence and belief that we're going to be able to execute against that and approach that 50% penetration is the localized content that we have in the countries that we serve. It's a very different experience, for instance, in Japan, if you're taking a course from an instructor that is Japanese in country developing their content with local language context and understanding as to how learning transpires in that market versus, of course, that's been dubbed and subtitled from English, which is the experience that outside of Udemy that a lot of organizations have had to face. So we have a distinct value proposition advantage there on the international side in addition to the other areas that I mentioned. So yes, we're very bullish about our opportunity to expand from 10% penetration to approach 50% penetration across our enterprise customers, which would be, as you mentioned, $2 billion in sales.

Noah Herman

analyst
#19

And how does consolidation also play as a factor into this? Because last quarter, you mentioned that you notched, I think, it was a 7-figure deal. It was a consolidation opportunity. So how does that also play into the, I guess, just the overall growth driver for the business side of the company?

Greg Brown

executive
#20

Yes. It's definitely a factor. We've seen more and more organizations looking to down select the amount of vendors that they have to work with to be able to support learning and development, upskilling and reskilling across the organization. So as a result of that, organizations are going to run a bake-off or run us side by side, one of the other folks that they're looking at. It really does give us an opportunity to highlight the advantages I just mentioned: the breadth of our platform, right; the quality and breadth and depth of our content library; in addition to something that we haven't talked about that we invest heavily in, which is customer success, the services and support we provide customers to ensure that they have the resources to develop the right strategy, to enable upskilling and reskilling to happen across the org in addition to executing that strategy. So this is an area we invest heavily in. We're fairly unique in the category that these investments are significant. And they have played out as expected and as we had hoped in that they've helped us increase the percentage of multiyear contracts from 2 years ago, which was 5%. Now this last quarter, we had 44% of our revenue come in from multiyear contracts. And in addition to that, I mentioned earlier, the largest number of 6-figure deals that we've ever closed came in last quarter. So the reason that's happening is because the customers have a belief that we're the right strategic, long-term partner for them as they're thinking about the technology and the services they need to have on board to be able to sustain the competitive advantage around the skill development. So again, we feel very strongly about the playbook, if you will, and the approach we're taking to help organizations in that endeavor.

Noah Herman

analyst
#21

And who are you typically competing against some of these larger consolidation opportunities?

Greg Brown

executive
#22

The cast of characters that we're competing against really hasn't changed through COVID and through the macro. There's companies out there that have been in industry for a while. It's LinkedIn Learning. It's -- Coursera is out there doing good work. Pluralsight on the technology side, on the tech side of the house. Skillsoft has been out in the market for a number of years. And then down market, we see some folks that are emerging that are consolidators like GuildOne. But all of them have -- they're very unique and distinct value propositions. But we, again, feel very strong and confident about the approach we're taking and are having a good amount of success competing against these folks.

Noah Herman

analyst
#23

So recently, your team launched this investor engagement program, inviting different customers to come and talk about their experience with Udemy and some other tools in the industry. What has been sort of the investor feedback from that engagement program that you've launched? Because I thought it was unique. Not every company does it, and it was great to get that face time with some of the customers that you invited to that program.

Greg Brown

executive
#24

Yes. I appreciate you calling that out. It's been very well received. And Dennis and our team have just done a terrific job preparing the content and really establishing a framework by which we can engage and interact with the investment community in a more personalized way and provide insight into our planning and the approach that we're bringing to the, I think, the broader effort with respect to how we serve the investment community. It's an area that we were underinvested in historically, and our team is doing a great job in bridging some of those gaps and providing valuable insight even ahead of conferences like this. We got a lot of compliments throughout the day as we're meeting with folks on the materials and preparation that Dennis and team had provided to enable them to come in and ask very informed questions and have a very informed conversation. So the feedback has been very, very positive.

Noah Herman

analyst
#25

That's good. That's great to hear. Maybe when we sort of think about the overall growth profile for the company, it's obviously -- it's 2 different stories. The Udemy business side, that's showing very robust growth. I think on the consumer side, there's a little bit more pressure on that. But with that, with the consumer side of the business, that's where you really get all of the great content that's generated that really fuels the business side of things. So what are some of just the top priorities if we can maybe segment both of those different segments for this year?

Greg Brown

executive
#26

Yes, it's a good question because I think this may be one of the more misunderstood areas of the valuation of the business. And that we really view the consumer business as you just described, which is the fuel that drives our growth engine, which is Udemy business. And for the consumer business, I'll start with that. We're really not focused on growing the top line of that business. For us, it's about marketplace vibrancy, and that's what the optimization effort is ongoing for us and really is focused on. And the way we measure that is in 3 specific areas: we measure traffic, course creation and instructor payments. And we know that if we're healthy and vibrant in all 3 of those areas, we're going to have all of the fuel we need to be able to accelerate the growth of Udemy business for years to come. And so we pay a lot of attention to making sure that, that flywheel continues to turn in support of the investments we're making on the Udemy business side. And with respect to Udemy business, for us, this year, we throttled back the hiring on the sales and customer success side of the house as a result of the macro, which is reflected in the guidance from last year. We delivered 68% year-over-year growth on $320 million of revenue. And we're guiding in the mid-30s in terms of growth this year, purely as a result of the macroeconomic conditions. As the macro starts to freshen and starts to improve, we are absolutely going to start investing again and staffing our sales and CS organization globally. In addition to that, on the partner side, we've got a tremendous amount of momentum right now in Asia Pacific with Benesse in Japan, which is our fastest-growing country. And we do not have any salespeople on the ground there, which is still astounding to me that we've been able to achieve the growth that we've seen in Japan through a very exclusive and dedicated partnership with Benesse in the country, and they're doing all of the marketing sales and services on our behalf. And we're replicating that same model in Vietnam and Korea, and we're seeing very similar results albeit earlier days. And so the partner motion right now in our new ventures group is outperforming expectations, candidly. And we've developed a strategic relationship with Amazon that we've talked a little bit about in the past that this last quarter resulted in us closing the largest deal through that partnership that we've closed multiple 6-figure deal, which was a boomerang deal that came back from a customer that initially went with a lower-price solution, didn't have success, came back to us, and in 2 weeks made a decision to purchase. And that purchase went through Amazon as a result of the partnership that we have. So nonetheless, very excited about the opportunity through the partnership strategy that we're enabling and executing against in addition to the organic side, which I just touched on.

Noah Herman

analyst
#27

And with that partnership with Amazon, I mean how do you think about being able to potentially replicate that partnership with maybe some of the other hyperscalers as well? How does that look?

Greg Brown

executive
#28

Early days, different phases of conversations, but optimistic because, look, we do something that is native to us that it's not their core competency, right? We're very focused on upskilling and reskilling. And we know that hundreds of thousands of learners come to our platform to acquire the knowledge to go pass a Google certification, an Azure certification, AWS certification for sure, which was the genesis for the partnership with AWS in the first place. So that dynamic continues to grow. And so the opportunity for us to develop similar types of relationships with Google, Microsoft and others is real. And we're in those discussions, and they'll evolve. And when I can talk more about it, I surely will, but we think there's a win-win scenario for us as well as for them.

Noah Herman

analyst
#29

Got it. I think we'll just take a quick pause here to see if anyone has any questions. Someone in the back will come and assist you with the mic. Just raise your hand. No questions? Okay. I'll just keep going. Maybe we can talk a little bit about the guidance for this year. So the 2023 guidance, it implies about mid-teens revenue growth with an acceleration for next year. Can you help us understand what really gives you confidence in achieving those targets? And what level of visibility you have today on the business?

Greg Brown

executive
#30

Yes. We had a strong Q1, as you saw. And so we exceeded on both top and bottom line. And we factored in the macroeconomic conditions and to the guidance for the year. Top of funnel from a marketing standpoint, leads into the top of the funnel. Remains very strong and healthy. We're 40% ahead of where we were last year at this point in time. We have seen a little bit of cycle elongation in the middle of the funnel, but that's baked into the forecast. So very, very optimistic around the top of funnel continuing to accelerate. And our team continues to execute very well, the playbook that we've laid out in terms of expansion, selling a broader platform as well as expanding more rapidly, as I touched on earlier with a number of large deals that we're closing. So on all the key metrics that we measure in terms of sales effectiveness, we continue to execute at a fairly high level right now. So it gives me a lot of optimism that we're going to be able to continue that throughout the course of the year. And our guidance for next year, I believe, is 23% to 25%. And we feel confident coming out of this year based on the investments we're making this year that we're going to be able to accomplish exactly that as at the same time of being profitable. As we've stated, we're driving the company to profitability in the back half of this year, and we'll show modest margin expansion as we move through '24.

Noah Herman

analyst
#31

And the profitability piece, it's really impressive, rapid cost-cutting on that end. How should investors really think about the different levers you're pulling to really drive that margin expansion longer term? Because I think in your long-term model, you're sort of thinking of 15% to 20% EBITDA margin is longer term. How do we really think about that?

Greg Brown

executive
#32

Yes. I think longer term, I should expect sales and marketing efficiency as we build our sales organization out to scale, and we can then enable them to sell our products and capabilities through the established org. So we're still in build-out mode right now. So we're going to get leverage, operating leverage, as we move forward in '24 and '25 on the sales and marketing side. On the G&A side, we had to staff up to take the company public just a little over a year ago. So we're going to start to see operating leverage as we rightsize G&A moving forward. And then out of our channel, the investments we're making on the channel side, there's, without question, leverage there that we're going to take advantage of as we start to see the partnerships further materialize in Asia Pacific as well as the super scalers, which we've just been talking about. So there's a number of vectors right now that we're focused on, making sure that we're operating very efficiently as we keep our eye on both on top line growth as well as the margin expansion that we've committed to showing.

Noah Herman

analyst
#33

And so at this point, there's about $450 million in cash on the balance sheet, no debt. A very strong balance sheet at this point. How are you thinking about the capital allocation policy at this point?

Greg Brown

executive
#34

Yes. We're being very thoughtful about the strategic investments that we're considering. Without question, to supplement organic growth, we are looking opportunistically at ways to potentially bring an organization or 2 into the family that will either be a technology add for us to give us extensibility across our platform and/or reach to market in some of the emerging markets like Latin America and Asia Pacific and potentially EMEA that could be an accelerant for us as far as penetrating -- for the penetrating of those markets maybe faster than we could organically. So in those areas, we're, without question, exploring different types of opportunities. I would say on the technology side, just to expand a little bit. Without question, AI is at the front and center of everybody's thought and a level of investment in the category. And we're paying a lot of attention to some of the emerging companies and technologies that are coming out almost every day that could potentially be an accelerant for us. And there's also learning modalities. As we look at the different types of learning modalities that we all, as learners, enjoy and appreciate to complement a learning experience, things like coaching, mentorship, podcasts and those types of things that we potentially have the ability to layer in through acquisition. That could be interesting as we move forward. But nothing right now, imminent, and we'll continue to keep you all posted.

Noah Herman

analyst
#35

Got it. I think we'll take one more poll for questions if anyone has any. No? Okay. In your discussion with investors, you mentioned that you had a few of them today. Where do you really see investors under-appreciating, over-appreciating in just their overview of the Udemy story? What do you think investors are really missing at this point at a high level?

Greg Brown

executive
#36

Yes. I think at a high level, the strength and durability of our enterprise business, if Udemy business was operating stand-alone as an enterprise SaaS learning company with the metrics that we're putting up, last year coming off 68% year-over-year growth, $320 million in revenue with net dollar retention last year of 123%, the valuation we would be getting would be significantly different than what you see right now as a result of where we're valued in at public markets. And I think largely because I think there's some confusion around the consumer business and how investors should think about the consumer business vis-à-vis and juxtapose against the enterprise business. So I think one of the things we're doing is trying to bring a lot of clarity and understanding around how we're investing in the consumer business versus the enterprise business so that, hopefully, the investment community as we move forward and execute against our strategy of driving the company to profitability and continuing to grow that enterprise business in the mid-30s, hopefully, folks will begin to understand that this is very purposeful, that the consumer business is not growing because it's not designed to grow. We're not investing to grow it. We're leveraging that consumer business as the fuel to grow the enterprise software business that is Udemy business. So I think that's probably the most misunderstood aspect of who we are and how the investment community is viewing us. And so as we go forward, we are planning to do exactly what I've mentioned, which is run that consumer business EBITDA breakeven and invest to grow that enterprise business disproportionate to anybody else in this category. And over time, really start to view us as a comp against the top quartile SaaS businesses in the world, not necessarily EdTech.

Noah Herman

analyst
#37

Right. And just a quick follow-up, but you didn't really talk about NDR at this point. Maybe if you can just unpack that a little bit. I know embedded in the guidance, you're assuming some moderation for that, like most software companies right now. But maybe if you could just provide a little bit more color around the dynamics of the NDR, especially for the Udemy business portion.

Greg Brown

executive
#38

Yes, that's a good question because I think to unpack that a little bit because as we go forward, we are going to see that trend down, and we expect it. I think at a baseline, though, we don't actually disclose or report gross dollar retention, but our growth is very stable and at a very high level. And so that's what we pay a lot of attention about to right now. As a result of the fact that we've guided down into the mid-30s of 68% growth last year, it's natural, the NDRR is going to trend down. But what we did see this last quarter, and we expect this to continue, is in terms of the percentage of bookings we closed in Q1, there was a higher percentage in Q1 coming from upsell and cross-sell than from net new, and we do expect that to continue, right? So the health of the business in terms of gross dollar retention and then expansion into our existing customer base remains. It's just you're going to see the net dollar numbers trend down off absolute numbers from last year, which were explosive at 68% year-over-year growth. So because we've got it down, those numbers are naturally going to trend down, but there's no cost for alarm. In fact, a lot of expectation around the fact that the net dollar retention is going to probably trend down into the teens without question as the year continues. But there's no concern around gross dollar retention rate and/or percentage of bookings coming from upselling and cross sell.

Noah Herman

analyst
#39

Got it. Well, I think that wraps up our discussion for today. But I really appreciate you coming and visiting us, Greg, and thank you all for coming today. Really appreciate it.

Greg Brown

executive
#40

It's great to be here. Thanks, everybody.

Noah Herman

analyst
#41

Thanks.

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