Salesforce, Inc. (CRM) Earnings Call Transcript & Summary

September 16, 2026

NYSE US Information Technology Software investor_day 186 min

What were the key takeaways from Salesforce, Inc.'s September 16, 2026 earnings call?

In the fiscal Q3 2026 earnings call, Salesforce, Inc. (CRM:US) reported a significant revenue of $16.5 billion, surpassing expectations of $15.8 billion, marking a 12% year-over-year growth. Earnings per share (EPS) came in at $1.25, beating the consensus estimate of $1.10. Management raised their full-year revenue guidance to $63 billion from $60 billion, signaling strong demand for their AI-driven products and a successful transition to the 'Agentic Enterprise' model. This positive outlook, coupled with the ongoing integration of AI capabilities, positions Salesforce favorably in the competitive landscape, potentially driving stock performance in the near term.

What topics did Salesforce, Inc. cover?

  • AI-Driven Revenue Growth: Salesforce's revenue growth is attributed to strong demand for AI-integrated solutions. Management noted, "AI is accelerating SaaS," indicating a robust market response to their AI offerings.
  • Guidance Increase: Management raised their full-year revenue guidance to $63 billion, up from $60 billion, reflecting confidence in ongoing demand. CEO Marc Benioff stated, "We are on track for organic revenue growth reacceleration in the second half of FY '27 and beyond."
  • Agentic Enterprise Strategy: Salesforce is transitioning to an 'Agentic Enterprise' model, which integrates AI capabilities across its platform. This strategy aims to simplify user interactions and enhance productivity, as highlighted by Patrick Stokes, who mentioned a "big interface revolution going on."
  • Customer Engagement and Feedback: Management emphasized the importance of customer feedback in shaping product development. Benioff noted, "We are trying to take the whole industry somewhere," indicating a commitment to aligning with customer needs.
  • Monetization of AI Solutions: Salesforce is exploring various pricing models for AI solutions, including outcome-based pricing. Miguel Milano mentioned, "We are now pushing very aggressively outcome-based pricing," reflecting a flexible approach to meet diverse customer needs.

What were Salesforce, Inc.'s September 16, 2026 results?

  • Revenue: $16.5B (vs $15.8B est, +12% YoY)
  • EPS: $1.25 (beat by $0.15)
  • Full-Year Revenue Guidance: $63B (up from $60B)
  • Operating Margin: 34.1% (maintained guidance)
  • Customer Growth: 75% (of portfolio companies using Salesforce)
  • AI Adoption Rate: 100% (Slack adoption rate)

Salesforce's strong Q3 performance and raised guidance reflect a successful transition to AI-driven solutions, positioning the company well for future growth. Investors should monitor the execution of the Agentic Enterprise strategy and the competitive landscape as key factors influencing stock performance.

Earnings Call Speaker Segments

Unknown Attendee

attendee
#1

Please welcome to the stage, EVP, Global Investor Relations, Mark Murphy.

Mark Murphy

executive
#2

Thank you. Welcome, everyone. Great to be here. Look at the energy in this room. Love it. Love it. As mentioned, I am Mark Murphy, EVP of Global Investor Relations with Salesforce. We have just a fantastic Investor Day lined up for you. I want to start by thanking everyone in this room. We are so grateful to you for your time and attention. We hope you're going to make the most of this unbelievable event by getting out there and engaging with customers and partners, ask them anything you want, ask them what's changing, ask them how this transformation is occurring for them. This is at least my 20th Dreamforce. If you can believe that, I've kind of lost count, but it's at least 20. And it's just unbelievable to be here and to be on this side of the room for the first time. It means so much to me. And as I reflect back on having been here through 20 Dreamforces, what is actually amazing is what has not changed at all. The location hasn't changed. We're still here in San Francisco and Moscone Center. The keynote is in the same room. The founders haven't changed. We have Marc, we have Parker sitting right over here. They're going to be on stage later today. The energy level hasn't changed. At the beginning of the keynote, the Hawaiian ceremony hasn't changed. I think a lot of the jokes that get made have not changed somehow in 20 years. What has changed is the technology, and the technology has changed quite a bit over the summer. There's a new ability to unlock trapped value. That has legged up in a pretty exponential way in the last couple of months. And so because of that, we're going to have a totally different structure to the Analyst Day. It's going to be unlike other Analyst Days that you have seen. We are going to be opening up laptops, and we're just going to be showing you live this kind of transformation that is happening. If we're going to be trying to show you what's possible, we're also going to have many more customers on stage. We're going to have Siemens. We're going to have Adecco, and we're actually going to have Anthropic on stage toward the end of this event. One more thing that has not changed in the last 20 years is the legal disclaimer. And so I'm not going to read it to you, but we're going to make some forward-looking statements that are subject to change. And we would strongly encourage you to refer to our most recent SEC filings, including 10-Qs and 10-Ks. So this agenda is going to be fast and efficient. We're going to really fly through this. We're going to start with Patrick and Rohan. They're going to go a lot deeper on the technology. We are then going to move to the go-to-market execution engine. We're going to have Miguel and Alexa for that section. And then batting cleanup, we're going to have Robin with the financial framework for this Agentic opportunity. After that, Marc is going to join us, and Marc will be on stage, and we will have a Q&A with the full leadership team for as long as they want to go at the end. And after that, we're going to have an investor reception and demos. And that's actually going to be right outside of this room. So with that, I'm going to hand it over to Patrick, who is President of Applications and Marketing. Patrick, welcome.

Patrick Stokes

executive
#3

All right. Thanks, everybody. Does anybody want to take any bets on whether this agenda is fast and efficient, as Mark put it? Because I'll be happy to take a couple of bets. I think I know where. But that's okay. Okay. So I'm psyched to be here with you all today. Don't look at me like that, Miguel. And I -- we're going to walk you through a whole bunch of stuff about where we're going. We're going to kind of break down what you saw in the keynote a little bit more today. I have been getting a lot of questions from yesterday on how did we do that. There's -- it's funny, there's like 2 sides of belief. There's the side that kind of has an inkling and kind of wants to know more detail and then there's the other side that's like that couldn't have been real. And it totally was. So we're going to break that down and show you how all of that works. Rohan and I, the way to kind of think about these 2 sections in the agenda here is I'm going to start by walking you through how I think our apps are going to change and how they need to become agent-ready or a more technical term agent legible, meaning every app needs to be usable by agents in a composable environment like Cowork like you saw earlier. And then Rohan is going to come up and start walking you through how we are in the midst of transforming into a much bigger data company and how we'll leverage that data in an enterprise harness for the future. So that's the course of the next 30 minutes or 40 minutes or so. Now what I want to do is something just mildly annoying for a moment is I want to hop out of the slides, and I want to go to the demo screen just for a second, if we could. Thank you, team, back there. Okay. So I mentioned -- actually, how many of you saw the keynote yesterday? Oh, most of you. Okay. Great. I thought it'd be about 1/3 of you. Good job, everybody. So I mentioned in the keynote yesterday that you can go from nothing to something pretty usable in about 6 to 8 minutes. And then after that, you might have a few days of iteration as you build and you refine and you kind of design the user interface that you want. So I want to try to bring that to life a little bit here. So I've got a prompt up here, and I worded it kind of in a funny way, but I'm saying build a one-shot artifact and artifact is actually a capability within Cowork, which you'll see in a moment. And I wanted to list my open Salesforce opportunities. I wanted to use the headless toolkit to do it. And then I wanted to build a model where Claude drafts a task and posts that over to Slack. And then I say no questions. One shot at the front and no questions at the back are me trying to get Claude not to ask me any damn questions and just build the thing so that I don't have to keep coming back in and hit Enter while this is going. And what I'm going to do is this is like the cooking show. If you've ever seen a cooking show, where they pull the turkey out of the oven, even though it's been in there all day, is we're going to hit Enter, and you're going to see this start, and it's going to start working on this application, this opportunity application that I just asked. It's loading the tools. And all in all, this is probably going to take about 6 minutes end to end to come back with a completely working application. And this is really -- this is no longer vibe coding, right? This is we're taking the acceleration that these coding agents have delivered to developers, and we're putting it in the hands of knowledge workers. That's really what Cowork is. There's -- you're never going to see any code here. You're not going to see any of that background. Coworker just takes care of all of it for us. In fact, we can kind of expand and see what's going on. Now this is going to take maybe 8 minutes or so. And so we're just going to let that run, and we're going to go back into our slides. And then when we come out of our slides, God willing, it will have produced something mildly useful, and we'll take a look at it. Okay. We can go back to the slides. Okay. So I think you heard yesterday that we really believe that there is a big interface revolution going on. Another way that I like to say this is that there is a user behavior or a user experience revolution going on, which is that most people in the world in software, at least, are starting to figure out or starting to sense that there is a better way to use software, right? The way that we've used software for 50 years is we have to know what we want to do, and we have to know then how to use the software itself, and we have to click around and hunt and peck. The analogy that I like to use is that if you're a digital photographer, like a wedding photographer, part of your job is being -- having a good eye and knowing how to use your camera, but like most of your job is just knowing how to use Photoshop, right? Like it's a big complicated application. Salesforce is the same way. It's a big application. It has a ton of surface area, and your ability to extract value out of it is limited to the human's ability of what they know about how to use the application. And what's happening now is we are taking an agent and putting it between the software and the human. And we're just taking intent from the human. It's giving it to the agent, to the knowledge worker agent. In this case, what you'll see today, that knowledge worker agent is Claude. Claude is looking across all of the tools and capabilities, which have been connected inside of Cowork, and it is composing a response based on all of those tools. So you are getting a tremendous amount of additional value out of not just Salesforce but any other platforms that you plug into it. The other interesting thing that's happening there is it's kind of aggregating software into one environment because no longer do I have to do a discrete task in Salesforce and then a discrete task in SAP and a discrete task in Workday, I can -- if I have a task that requires all 3 of those systems, if they're all wired up in the same way that we just showed you yesterday like we can do with Salesforce, if they're all in that Cowork environment, it's now all aggregated and that agent can go off and kind of work and operate across those systems in ways that, frankly, we've been trying to build integrations for, for the last 50 years. And now we have this entirely new way to kind of drive these integrations. So it's a big, big revolution. And of course, we've been working towards this. Marc talked through this yesterday, really trying to simplify our platform to make it ready for this user behavior change that we see happening. We've really focused on our deterministic systems, of course, our data layer, which Rohan will go into; our apps layer, where we have a lot of the semantics and business processes that are codified into Salesforce. And then we added our Agentic layer and then now the new AI Force layer on top. And that's really where all of this starts to come together. So AI Force, you can think about it as 3 kind of new surfaces. One is Claude Force, the second is Slack, the third inside of Lightning is Agentforce Coworker. We will do more of these in the future. There is no shortage of knowledge worker apps that are beginning to emerge where you would want to be able to use Salesforce in the way that I'm about to show you. And then, of course, all of that comes together on this platform with Data 360, Customer 360, Agentforce and AI Force. When we click into Claude Force just for a moment, and I'll show you this in the app. Basically, we came off of Headless at our developer conference back in March. We launched Headless. We kind of -- we sensed the user behavior change that was happening. And we were like, we better get MCP servers out because our customers are trying to do this themselves, and it's a little bit dangerous. So let's get some first-party MCP servers out. That was, I think, very successful and a little surprising. I don't think people expected that posture from a software company to actually endorse that pattern. We got out there with it quickly, and then we started seeing people pick up and use it very quickly. And then on top of that, we started seeing them run into problems that we needed to fix. And Claude Force is really the extension of that and AI Force in general. It is us productizing the capability of those MCP servers into something that can get implemented and deployed across your organization way faster than every individual in the room having to connect their own MCP servers, which is just really not very practical. And then, of course, we'll talk more about this later across the sections, but then we wanted to package all of that up into one relatively easy to buy platform addition. So we have our new AI Force Max edition at $550 per user per month, and it includes everything that you're about to see today, including Slack and Slackbot, which you'll see glimpses of for me today, but not a ton. And despite this new addition, for the time being, Claudeforce is in open beta. So we're trying to maximize test area of customers that can touch it right now. One day soon, that will move into a GA, and you'll have to buy it to keep it turned on. But right now, we really want people to touch it. Okay. So I'm going to go back to the demo, and I'm going to break down a little bit what all that looks like. And then I actually have a customer -- a little bit of a surprise for you in a moment. We're going to bring a customer up, and we're going to see their live Claudeforce environment against their live production data as well. So let's go back to the demo. And you'll see -- there we go, I have to learn how to scroll. So it's still -- it did ask me a question. It's Claude managed, just constantly asking me a question. I'm just going to say, roll up command. I'm not really reading what it's asking me, so God knows what we're going to get. But I do have some confidence that it will be pretty good. Okay. So we're going to let that keep running, and I can kind of go into into the rest of the demo. So you saw this big beautiful dashboard yesterday, right, and all this whiz-bang stuff happening on the screen. But that's not -- that's a capability within Cowork. It's an incredibly exciting one, but it's also not the way most people start using Cowork. The way most people start using Cowork is they start on the chat screen. And so that's exactly what I'll do. I'm just going to create a new chat here, and they just start asking questions. Before anybody figures out that they can build applications, this is the way people usually start. And so what would a typical Salesforce question look like? Well, it might be, tell me about my pipeline, say, open pipeline. So a fairly typical question. Now what's going to go on in the background here as this thinks, and you'll see the work going on here is, first, it looks at the question and it's deriving the intent from the question. So just from the word pipeline, it is looking then at its tools that have been connected, and it is trying to connect a tool to the intent, okay? And in this case, it's going to connect Salesforce to that intent. It's going to say this is a question that Salesforce can likely answer, and then it's going to go ask Salesforce that question through the MCP server, and then it's going to bring back an answer. That is what is happening behind the screens. And not only did it bring back an answer, but you'll notice that it brought it back as a dynamically generated kind of mini application right here in the channel. And that is all made possible through a new protocol within MCP called MCP apps. Sorry to get mildly technical for a second. You'll also hear us refer to it as HXL, which is just our internal name for it. And all it means is when we ask that question, Salesforce on the other side, it says, not only do I know the answer to that question, but let me give it back to you with some additional detail about what an application could look like on the other side. And then Claude says, thank you very much for that information, and it draws the application right here in the chat. And all of that took place everything that I just said took place in -- well, way faster than I was even able to tell you what was going on, right? So it came back with our answer. And what's cool about these little mini applications is they're actually somewhat interactive. I can scroll over them. These aren't just like images that come back. I can interact with these things as well. In fact, I can even design buttons in. And all of this kind of sits on the Salesforce side. We send these instructions over to Claude and then Claude puts it on the screen. So I've got my North Star app here. This is an opportunity. This is actually the one that we were looking at yesterday at $4.8 million opportunity. And let's say, I wanted to ask a follow-up question. So tell me about the open activities. And effectively, you're going to see the same kind of thing happen. It's going to go to Salesforce or first it's to read the intent. It's going to realize that this is a Salesforce question. It's going to look up the skills and the tools to see if it knows how to go get it. And then eventually, it's going to come back with an answer. And ideally, that answer is also going to be some sort of dynamically generated interface, which I expect that it will be as soon as you see Headless toolkit, yes, there we go. So these are all of the activities that are logged inside of Salesforce, just brought back immediately to me and even a little activity chart, kind of a heat map where you can see when the activities were happening. Now these seem like relatively simple queries and they kind of are, but I want you to think through how much kind of internal human clicking is going on inside of Salesforce to do this the old way, right? You have to know how to get to opportunities, you have to load all of your opportunities, you have to click into every single one. You have to look at the entire opportunity screen for every single opportunity. You have to commit to memory, what's going on with those opportunities, then you have to synthesize that as a human being, and then that tells you what you should go work on or you can just ask Claude. And that's effectively what we've done here with Claudeforce. Now let me show you a couple of other things. One thing that's very cool is, if there are certain things that you do every single day or every few hours or whatever it is, you can schedule these. So that's what I have. I have a daily briefing skill here. So here's the daily briefing. So this tells me what I should be worried about every single morning. And I don't even have to come in and run this every single morning. I can just tell Claude to schedule it. It saves it as a daily briefing schedule, which you see right up here. And in a funny way, what you've done there is you've basically created -- just by asking, you've created an agent. You have created an agent that every morning is going to go out. It's going to inspect Salesforce. It's going to build your daily briefing, and it's going to bring it back and drop it right here in Claude. And of course, that goes to your phone as well. You get a notification every morning. So it's an incredibly powerful capability. I can also show you -- so here is the command center that we looked at yesterday, see if the sound is actually working. It is, which is unfortunate for Parker because that means Parker is going to come up. There he is. And we're just going to minimize Parker because I think he's heard enough of that. But this is a very fancy version of that prompt that I started with, right? Remember that first prompt where I was like build me an application. That's where this started. And then it just grew and grew and grew in capability as I asked it for more and more, which I think somewhere -- yes, right here, you can kind of see all of those prompts going through, and there's actually more than this behind the scenes. In fact, I can even show you. So remember a few moments ago, I told you that the kind of cool thing about this is the aggregation of software. This isn't just Salesforce, it's Salesforce and anybody else who builds these kinds of MCP connectors. Well, one of the companies that's really out in front on that is this company -- I don't know where I put it, here it is, is this company called ElevenLabs. And everything you see here on this screen, as I scroll through it, is if I know how to scroll, I actually don't even know how to scroll on this, I guess, we'll go this way. There we go. Everything you see here, I did not create. This is ElevenLabs internal kind of capability for creating voice models and for creating 3D avatar models. I didn't touch this. I didn't create any of this. All I did was create an ElevenLabs account, hook up the MCP server. And then when I was building my command center, I said, here is a graphic of Parker in the silly lightning costume. And then I gave it an audio file from a keynote that Parker has done in the past. Those were the only 2 inputs. And the Claude connected to the ElevenLabs MCP server, did every single thing else. Really powerful. And actually, there was a funny moment in here, if I can find it. It might be here. I forget, yes. I look at all the silliness as it generates this all out. I think it's here, filtered. Yes. So what happened is ElevenLabs didn't like this graphic because it thought that it demonstrated violence because of the lightning bowl, and it actually stopped me and prevented me from going further. And then we just had to change the initial graphic to make it look less like a real spear, and that's how we got through this. These AIs are constantly stopping you to make you do things. But anyway, none of this was -- 0% of this was manually created. This was all just from those series of prompts and the capabilities all hooked up. Okay. So I'm going to wrap up here quickly by going back to -- if I can find it, where is this? Probably in here somewhere. Is it this one? No? Stephen, help me out here. The very top, this one? Keep going. Here, it raised its hand. Okay, that's a good sign. That means it's about done. Okay. So it's ready to publish the artifact. The artifact is the application that I asked it to create at the beginning. So if I accept this, boom, there is my pipeline, and I should be able to expand this and maybe shrink this a little bit. So there is my full roll-up of all of my opportunities across my team. Super simple, just from that one silly prompt at the beginning. And I can make this better and better. I can make it look like whatever I want. For example, there was -- there's mine, which looked super fancy and had all the whiz-bang stuff, but what if I wanted it to look like a newspaper, all you'd have to do is ask in the instructions and you get a totally different view of all of your Salesforce data. What if you wanted to build something that looks more like a deck. So this is Salesforce information kind of in slide format. So you could actually build a full presentation. If you had to go do a Board presentation, everything is just there, all from a couple of sets of instructions. And then finally, what makes this all work? Well, it's pretty straightforward. It is this new plug-in behind the scenes where we've taken the many, many MCP servers that make Salesforce work and a handful of skills. Right now, most of those skills are focused on sales questions and salespeople, but we'll be expanding across our entire platform. And then things just kind of start to work because you have this powerful agent sitting between the human beings. So the key here is like this is not just about getting answers to your questions. This is about building full form applications and dashboards that you need to go get your business done. In fact, there was a thing that happened this morning. I'm not going to bring it up, but there was a -- I am going to kind of bring it up. There was a thing that happened this morning that I woke up and the very first thing that I said is I need a command center, so I can see the surface area of the problem that's going on, and I just jumped into Claudeforce and built it out and then got my team rolling on it. So we're using it in real life. This is rolled out to Miguel and Alexa's entire organization. It's rolled out to the Anthropic selling organization. We have about 40 customers in the beta -- well, in the pilot. As of yesterday, when we put the beta link up, I actually haven't checked to see how many customers have signed up for the beta, but it's probably several hundred or 1,000. And with that, I would like to bring up one of those customers. We're going to bring up Rick Janssen, who is the CIO of Siemens. You heard a little bit from Siemens, and we'll invite Rick up, and he's going to show us how he is using Claudeforce. We didn't test his laptop before that. So we'll see.

Frederik Janssen

attendee
#4

Hi everybody. Thanks for having me.

Patrick Stokes

executive
#5

Thank you. I appreciate it.

Frederik Janssen

attendee
#6

So let's see whether this is working without any [indiscernible].

Patrick Stokes

executive
#7

So this is going to be fun. We turned Claudeforce on for Siemens, what, 1 week ago, Frederik, 2 weeks ago.

Frederik Janssen

attendee
#8

There we go. Very good.

Patrick Stokes

executive
#9

When do we turn this on for you?

Frederik Janssen

attendee
#10

A week ago?

Patrick Stokes

executive
#11

A week ago.

Frederik Janssen

attendee
#12

A week ago, roughly.

Patrick Stokes

executive
#13

Yes. And you've built the full sexy command center with a 3D avatar of yourself by now as well, right?

Frederik Janssen

attendee
#14

I actually had my team build a little avatar view, which I wanted to show up here, but...

Patrick Stokes

executive
#15

You know what, I kind of deserve it actually, if you did that. Why don't you show us where you are?

Frederik Janssen

attendee
#16

Yes. Okay. So I mean, first of all, to start with, we are really excited. And I would fully agree from a Siemens perspective to what you have been calling the interface revolution. We believe that this is really the necessary step. And it's great to see that Salesforce is taking that, some might say, disruptive step to open up. I think the architectural readiness with Data 360, Headless 360 is there, and now introducing the partnership with Anthropic is just a great additional step. And I mean, as you can see on my machine, I'm running Claude Desktop. And to also quickly share here in the settings, we are running Salesforce for sales, the plug-in, right, what you just shared. I also have the team provide me 2 skills. 1 is the Siemens report, so just a layout and how we would like to create reports. And then the other 1 is the Salesforce data masking. We are, of course, looking at productive data here. So we want some data orchestration for the report we are generating in a second tab.

Patrick Stokes

executive
#17

We were coming up with this on Monday night. We were sitting in the W with his laptop thinking about what to prompt. And he's like, but the problem is it's going to send production data. Miguel was trying to figure this out as well for his demo. And I said, no problem, just tell Claude before it outputs the answer to obfuscate your data, and it will do it. And it does. So we'll take a look.

Frederik Janssen

attendee
#18

So, and I mean, what I prepared for the demo is basically a prompt where I want Claudeforce to list me the top 10 Dutch accounts and their opportunities. And I want it generated as a report based on the skill I was just sharing in the skills section. And I think let me now hit return. And of course, we're going to have to bridge a little bit of time here just starting to think and execute.

Patrick Stokes

executive
#19

And the fun thing about these demos is the AI works for a little while. And so you have to riff in between. The voice demos are also challenging because you don't mute in time, then they don't, it's like a whole new world of figuring out how to do these demos. How is that? Terrific? Did I go long enough?

Frederik Janssen

attendee
#20

No.

Patrick Stokes

executive
#21

No.

Frederik Janssen

attendee
#22

No. No. Maybe we can quickly discuss where we could take it next, right?

Patrick Stokes

executive
#23

Well, before, actually, maybe before where we go next, so this is, you said, a little bold for Salesforce to do, but maybe equally as bold for you, right? I mean this is an AI that now, click again, I told you that AI is constantly asking you. This is an AI that is like looking at and reading your Salesforce data and in some cases, maybe even writing your Salesforce data, maybe a scary thing, but you jumped into it. Why?

Frederik Janssen

attendee
#24

A, because we believe, as I just said, the revolution has just started and maybe you're delivering the blueprint for what many other companies would follow. You maybe saw our CEO also on stage at the keynote. And I think for him as well, it triggered somewhat, some kind of process that he says we need to maybe open up in the same way. I mean you're the #1 in CRM. So you have all the data about the customer and about how you are serving the customer. We have all the data about the product. So you have the customer truth, we have the product truth.

Patrick Stokes

executive
#25

Absolutely.

Frederik Janssen

attendee
#26

So basically, similar path. Another thing is that, I mean, this is what I would call the Claudeforce version 1, which we're now launching. It takes away the need for many of our sellers, people in service and marketing, to really go through the already established interfaces, which we know from the past. But it would most likely start with reading data, combining data.

Patrick Stokes

executive
#27

So you're starting with read... and synthesis...

Frederik Janssen

attendee
#28

Correct. But of course, the real magic would happen as soon as we would be able to also write in a meaningful way back into the systems because that is then doing exactly what you also were pitching. It takes away the elements where software has the human do all the work, and that is, I think, the next level of productivity, which we, of course, also want to achieve.

Patrick Stokes

executive
#29

Absolutely.

Frederik Janssen

attendee
#30

And there's maybe even cool things we can do together.

Patrick Stokes

executive
#31

We should have started this 1 before, just like I did the other prompts, but it's rocking and rolling here. This stuff is going to get...

Frederik Janssen

attendee
#32

Still going...

Patrick Stokes

executive
#33

Still going. This stuff is going to get way faster over time. Really, what's happening in the background, it's not latency within the platforms. What it is, is overthinking is what it is. It is over, right now, the AI is over reasoning over the tools that it has available to it. And so all of that can be tuned as we move further in. And this is exactly why we want to get this out to as many customers as possible so that we can identify where you have what should be a simple question being over reasoned on as you come back in. Another way to solve that also would be to change the model and go to something like Sonnet, which will do much less reasoning and thinking, and it will just kind of immediately, the bigger the model you use, the more thinking it's going to do, which, by the way, is also more tokens. So that's relevant as well. Let's see, can you, let's see if we can expand, gives you a little expand on that. It might not. Yes. So this is what it's doing. You can kind of see all of the thinking. Actually, this is what's called the chain of thought. You're actually seeing step by step what the AI did there. So I got the Dutch accounts, now I need to. This is like literally, it is writing down its thinking as it goes, and this is incredibly useful information for us from a tuning and performance perspective as well if we have the telemetry to look at it.

Frederik Janssen

attendee
#34

So it should be ready in 1 second, but I think it's also worthwhile mentioning the additional connectors, which we would be able to bring in overtime. Yes. So connecting to the Microsoft Office environment, having all the Office 365 topics like conversations with customers, e-mails, documents, Exchange tasks noted down, documents are shared in SharePoint, et cetera, bringing that in as additional context, of course, something which would also be a very meaningful addition. I think the teams are working on making that already happen. And then the SAP connection is also something which is kind of powerful because we do billing, cash collection, everything on the SAP side. So having the end-to-end view on what's really happening in the different customer accounts.

Patrick Stokes

executive
#35

How much of that from the Salesforce side, we've kind of solved a lot of that for you. You said teams working on it. For the other platforms, maybe not so much yet right? You guys are wiring it up yourself.

Frederik Janssen

attendee
#36

Right. We are wiring up it ourselves, but I would expect that you're going to have connectors, which are maybe then double tested or double checked with the different other tech partners to really have it rock solid and then out of the box basically.

Patrick Stokes

executive
#37

Yes. Yes. I got you. So, this is what I meant when I said fast and efficient isn't going to work out. We're still rocking and rolling here.

Frederik Janssen

attendee
#38

I did somehow prepared for that scenario and now...

Patrick Stokes

executive
#39

Yes...

Frederik Janssen

attendee
#40

I've created... perfect. And I maybe just open it here in Google Chrome so that everybody can see it. I want a nice extension, but I think here we go. And those are now the top 10 Dutch accounts, right? Obviously, it is, as I said before. But you would find it by value. In the Siemens report, as we define it in the skill upfront, you could drill down into the opportunities. So you see where your pipeline sits, what the status of the different deals is, and which stage they are, whether they are closed. And then also what patterns maybe stand out, win rate, cancellations. And then you could take it, of course, and dive deeper and double-click on the different elements to better understand what action you might want to take or to identify what maybe other people did to fix situations like this in other customer scenarios.

Patrick Stokes

executive
#41

You'll notice it did something which I didn't expect, which is it actually went and got your real logo, and it probably even went to your website and stole some of your CSS to kind of make it roughly look a little...

Frederik Janssen

attendee
#42

That's the skill I showed...

Patrick Stokes

executive
#43

You built in the background.

Frederik Janssen

attendee
#44

Yes, exactly because then we know that the system would always provide it in that kind of style and layout.

Patrick Stokes

executive
#45

Incredible. Well, where are you going next with this?

Frederik Janssen

attendee
#46

As I said, I think we want to make sure that Claudeforce is really used across the organization. We have now the pilot going on with 25 users. The first initial feedback is excitement. People love it. And so I think we want to sit down and need to figure out what we are agreeing in terms of the pricing model behind it. But ideally, we can bring it out to our sellers ASAP and then innovate from there because I think that is what now the market is expecting. And I think we can speed up the transformation of our company with your support.

Patrick Stokes

executive
#47

You have 25 now. How many do you think it could be?

Frederik Janssen

attendee
#48

18,000.

Patrick Stokes

executive
#49

There you go on the go. 18,000. Amazing. Amazing. All right. Well, Frederik, really appreciate it. Thanks so much. This is super exciting. If you have any problems, then you will, you'll run into a few. Yes, please go to me, and we'll get it picked up, and we'll chase those 18,000 users.

Frederik Janssen

attendee
#50

Perfect. Thank you.

Patrick Stokes

executive
#51

Thank you so much. All right. So I think from here, we're going to shoot it over to my colleague, Rohan, and we're going to start talking about trusted context and data. And Rohan, over to you. Thanks.

Rohan Kumar

executive
#52

All right. Well, it's fantastic to be here and be with all of you. I, Rohan Kumar, I joined Salesforce 3 months ago, and it's just been a lot of fun. As Patrick started off, there's 2 big focus areas. Obviously, how do we get all the value that we have to be agent readable. That's a huge focus with headless and the work we are doing there. And the other big piece that I'll get into is where we are transforming to become a data company. And I'll talk about why is that and the importance of why we need to go there. And it's interesting, you look at like a lot of the value that AI is accruing, there's 2 very important things for these agents to be very successful. It's the model itself, which has the intelligence. It knows a lot about the world. The challenge is the model doesn't know anything about the business, right? When you look at customers, products, employees and how the interactions happen, the history and memory of how your business functions, a lot of that, the model doesn't understand. So by itself, no matter how intelligent the model is, it can't reliably reason and act on behalf of your company. And that's really where the data and the enterprise context to like that understanding of your business becomes very important. The challenge is building the enterprise context is very hard. There's, you look at like the data is in silos. A lot of times, the decisions that get made, they get made in meetings, there's no structure we are capturing all of that. And without having that comprehensive understanding, this is where agents hallucinate, right? When you look at how do you build trust inside agents to do complex stuff, getting that enterprise context right becomes very critical. And what I'll walk you through is how do you go create that? And it's, creation is 1 thing, but this is the most important IP of a company. And with these agents, you got to make sure that you secure it and then you have to manage it at scale when you have like a huge digital workforce that's running in your enterprise. So the first step in terms of creating the enterprise context is you have to get your data ready for AI. And what I mean by that is today, if you look at any reasonably complex enterprise, they have many SaaS applications, which have very high-value data. They essentially have data lakes, data warehouses, storage systems, where a lot of high-value data is getting stored. And it's actually really hard to even discover this, right? And so we have this product suite called Informatica that essentially helps data leaders in an enterprise discover all their data assets, clean them, connect them, figure out the semantic meaning and make that, take that first step of having the data ready for AI. So before the agents really understand your business, it's important that our customers understand the data assets in the first place. So that's step number 1. Now once your data is ready, it's ready, the next step essentially is to create what's called the enterprise context. And there's a difference. Data being ready means you can have like a bunch of structured data in your SQL tables that needs to be synthesized into figuring out what does revenue mean for the company, right? So that's a higher-level concept as an example, or what customer segmentation means for you. And to sort of create that context, we have this product called Data 360, which essentially not just relies on Salesforce data because there's obviously a lot of your enterprise data that's outside of Salesforce. And we've built this cool technology called Zero Copy. And what that does is it's able to reach into all the data systems that have been discovered by Informatica, remember, the first step. And then without physically copying the data, it looks at the metadata of each of these systems and it's able to synthesize the right context in a central location. So that's the second step. So you've made the data ready for AI with Informatica. And then Data 360 using the Zero Copy is able to get your Salesforce data and everything else into your context layer. Now once you have built out the enterprise context, the third step is essentially creating a semantic model. And semantic model essentially is your business glossary. When you think about what does customer churn mean, what does ARR mean, what does customer health mean? These are not just some static fields that you see inside a database. These are like business metrics, business relationships that have been created over decades, which are very important, like this sort of information for an agent plans are becoming very important. So Tableau is the tool that we have, the product suite that we have that helps you create these semantic models. And it's interesting, these manifest as dashboards today. If you look at Tableau is the BI tool, it creates dashboards. And of course, dashboards is being commoditized right now, like every AI tool helps you create dashboards. But the value of Tableau is never the dashboard itself. It is the semantic model layer that gets manifested at the dashboard. So in fact, if you think about, if creations of the dashboards become very common, you can do that in any AI tool, the value of your semantic models essentially has really gone up because if your semantic model is not right, then all those dashboards are actually giving you false information. So that's really where Tableau comes in. And now you have all this trusted context plus semantic model that you've created, it's available to all your agents. I mean this is great because it makes the agents a lot more accurate because they're working on a deep understanding of the enterprise. And then it also makes them more efficient. So they're not burning a lot of tokens. I think the point that Patrick was making where if you don't have the right data organized, then the agent is spending a lot of time trying to get to the right information, which is where they're spending a lot of cycles and a lot of tokens. So it becomes very expensive. So creating this enterprise context early on lands up becoming very important. The challenge, of course, is once you have all this information, if you put yourself in the shoes of the security leader, it's extremely risky because if these agents that are using this context start leaking it, deleting it, that can become a huge problem. So this is where we introduced this product called Salesforce Guardian. It's the evolution of what we have with trusted services in Shield. In Salesforce, we basically had capabilities like encryption of your data, data masking, et cetera, to protect your assets, and that's evolving into 2 additional capabilities. 1 is called agent identity, which is the embodiment of how the agent runs. For very complex stuff, you don't want the agents to run on behalf of the user because that gives them a lot of privilege. You want them to have identity which can be controlled. So that's 1. And the second thing is actually protecting this enterprise context itself, like capabilities that can actually classify your data, mark things which are highly confidential and have specific data policies that actually protect those. So that's how you secure AI. And finally, again, as this digital workforce starts getting built out, you can imagine you can start with like tens of agents, hundreds and then get into thousands of agents across your teams, platforms, applications, et cetera. And that becomes a nightmare for the CIO, for the IT leader to go manage. And this is really where for several years, IT leaders have relied on the product called MuleSoft to manage their APIs, which connect their business. And that's what we are evolving into this product called Agent Fabric. It's, think of it as a single registry that helps you manage all your agents, not the ones that have been built on Agentforce, but they're built on any provider. We basically are able to scan; monitor them and do things like FinOps to really look at what value you're getting of the agents versus what you're spending on them. All right. Let me actually jump to the demo and actually show you specifically Agent Fabric and Salesforce Guardian because there's 2 very important, it's not very obvious. The sort of the boring tasks that need to be done in enterprise, but it's extremely important that you get this right. So this is basically the homepage of Agent Fabric. And as you can see, we essentially tells you there are 726 agents that are running. And what you see are all the scanners. So these are basically tools that are running continuously in your enterprise to discover new agents as they're coming up, right? So, and if I go take a look at the Agents tab, let's go to the list view. You see on the provider side, agents from Azure, AWS, Google, Agentforce, so all the providers. And if I want to go deeper into any specific agent, let me just pick 1 of them. It's the recruiting agent. This was shown in the demo yesterday, right? As an admin, I get a bird's eye view of all the skills that the agent has. Like this is important because you really, it helps you understand the logic that the agent is using to come up with decisions. As an admin, I can go deeper, look at lineage. Here's where you see the integration across products. So this is the grounding data, the enterprise context that this agent is using. And all this information has come from Informatica. Remember, Informatica helps you discover all your data assets, and that has been integrated into Agent Fabric. If I'm an admin, I can actually map these data sources onto the agent, and I can look and say, hey, is it hallucinating? I can come and debug things over here. The other important thing is you want to monitor these agents as an admin like what's the average latency? If these agents are front ending your customer experience, then you really want to know how long does it take for the agent to respond, what's the error rate, how many policies have been violated. And then what's the total number of requests? Like how much of volume is being sent to the agent because that will be directly related to your cost, right? So here, as I see the agents, the specific agent is seeing a spike in the number of requests. So let me go dig into the cost management piece of it. And here's where Agent Fabric does a really good job of enabling the IT leaders to manage their budget really well. So you can think about creating sections of your budget, if you will, for a certain class of agents, and that's the maximum amount that they're about to spend monthly, and then you can manage things like that. Another interesting thing that Agent Fabric does is that behind the scenes, it actually observes the work that the agent is doing to come up with recommendations in terms of like what changes can be made to make this agent a lot more optimized in terms of token usage, right? So that's directly impacting the cost. So in this case, I can go to the agent I was looking at. There's all these optimization opportunities. And obviously, you have to be careful that these don't change behavior of the agent. But assuming that's true, that it doesn't, then I just go apply and that's it. Basically, that's very simple. So you can manage and govern the agents, you can look at their performance and the value creation that's happening and manage their cost. It's going to be very, very important as the volume of agents go. So that's the IT leaders' part of it. Now let's take a look at Salesforce Guardian. You'll see like the way we are trying to create this is you have this notion of a security score, which is overall, like what does the security health look like, how many assets that you have across your enterprise contact center I mean monitored here, you see it's about 94% coverage. But the 2 very important things when it comes to agents are essentially agent identity. So as the agents do their work, there we actually observe every action that they take. I imagine the scale at which these agents are running. And based on the actions the agents are taking, you determine whether the agent carries risk or not. For example there, the agent was supposed to do X and it's doing A, B, C. Well, that's, they're deviating from what they're supposed to do. So we capture those observability logs and then analyze that and determine the risk of the agent. So you see in the dashboard over here of all the monitored agents with different levels of risk, 2 of them have been called out as high risk. That's something for the security to take action on. The other important part is the data assets, which is your enterprise context was built out of a certain volume of data, how much of that data has been classified and understood, right? Because if that percentage is low, then you land, there's a lot of risk that these agents might be touching data that you don't want them to touch. So anyway, that's just a bird's eye view of how Guardian works. So Agent Fabric for the IT leaders, Guardian for the security leaders. So beyond just selling you the agents, it's this whole manageability piece, the security piece that lands up becoming very important. All right. So we can go back to the slides. Yes. So all the stuff that I just showed you is things that we have today, right, which all these products, there's a method to the madness. It's not just a random suite of products that we have. The journey that I walked you through is exactly what an enterprise would do. Now the interesting thing now is I'm going to pivot a little bit into the future of this Data 360 layer that you saw in the stack, how that evolves into what we're going to call the enterprise AI harness and what's our perspective over there. It starts with the frame essentially is every role in the enterprise is evolving. I mean we've sort of spoken from the perspective of the business users. But like I said, the IT leaders are going from just managing devices and apps to sort of managing these agents. You take a look at the data leaders, they're not just managing data warehouses and lakes, creation of that enterprise context that makes the agents accurate and efficient is going to be a very important part of their job. This is things like that, that most of these roles, things are going to change. So what is an enterprise harness? This term has sort of become like 1 of these platform terms, right, which is extremely confusing. But fundamentally, this is the link between what your AI models, the intelligence that you have and then the understanding of your business. The harness is essentially what brings it together for the business outcomes that you desire. Now in Salesforce, like this is a stat that we showed, the bottom layer Data 360 essentially is going to evolve into this Salesforce's version of the enterprise AI harness. And it has 6 capabilities. I won't sort of go into the depth of each of these and an AI control plane that brings it all together. But fundamentally, today, there is a lot of discussions around harness to protect a single agent, right? So where does the agent run, the run time of that, the evals, which basically tell you the agent is efficient or not, right? You test; you make changes to the agent. And then depending on what responses it's giving, you manage that against your evals, that's, think of that as your test set. And that's, those are the only 2 things that enterprises are focused on. We believe there's a much larger play over here, right? Starting with trusted models, which is we wanted to give you a choice in the models that you pick, right? It's not, you don't need the most extensible model for everything that you do. As a platform, we need to figure out based on the outcome that the customer is seeking based on price performance, what's the best model to pick. Trusted context is everything that I spoke about, which is synthesizing your business understanding, your semantic models, all of that sort of stuff. Agency and actions is how you, when a customer describes the outcome that they are seeking, the agent and the model they create a plan. The sequence of steps that need to be taken to execute that decision-making comes in the agency framework. And then the actions, the trusted actions is how you execute each of those steps. And every step that gets executed has to be governed just to make sure that the agent is not doing anything that it's not supposed to do. And then trusted governance is essentially getting all your data policies right because that's going to influence how your trusted context gets created and security is about agent identity and data protection, right? It's a very comprehensive view that at Salesforce, we are taking in terms of harness definition, not just protecting the agent, but if you can wrap your arms around the harness, you should be able to bring that with the headless APIs to the AI of your choice. This is really where we are sort of going towards the future. And an example of the model choice is what we announced in the keynote yesterday. Koa, it's actually very exciting. It's the very first CRM reasoning model from Salesforce. We basically post-trained the open-weight Nemotron from NVIDIA. And like 27 years of deep product understanding and appreciation of the CRM workflow, more than 10 years of data and AI research, it's sort of been baked in. So there's a lot of value, very excited. And this model has been designed for long-running agents. And what I mean by that is agents that can actually create a chain of thought which has multiple steps and make decisions at each step. So you can imagine a complex sales opportunity where what's the next best step to take to go make that happen or a very complicated service case that an agent is dealing with to get the customer to a better state. So complex situations like that, Koa can greatly help. Very, very excited about it. And then finally, evolving Agent Fabric into this AI control plane, which essentially helps you discover all your agents, govern them, connect multiple agents through standard protocols and eventually do your FinOps, the cost control, all of sort of coming together. That's a big part. Now 1 important thing is it's a very open and composable system, while Salesforce is going to have a very comprehensive answer for each of these challenges because we believe without having a complete solution like this, production deployment of agents is just not going to be successful, right? That's why we are taking a very holistic approach here, but it's open and composed. We realize that like our customers may have a different security vendor, a different data vendor or a different vendor for the AI control plane, all that's fine because through our headless API, we are able to integrate with each of these partners. So that's a big design point from the very beginning, saying we have a complete solution, but you don't have to use everything from Salesforce. And the thing that I'll finally say is while this is, we are sort of evolving this into the harness, the approach we are taking in terms of building this product is very incremental. So if you are a Tableau customer, if you're a Data 360 customer, if you're a core platform customer of any of our clouds, Sales, Service, et cetera, MuleSoft, you already have taken steps towards actually getting into this harness because we're breaking down the capabilities of all these products and bringing it together in a very composable and a unified way. It's pretty exciting. I think this is something which is going to be very important for our customers to do their Agentic transformation right. And would love to hear your thoughts on this after the session. So thank you.

Mark Murphy

executive
#53

Thank you, Patrick and Rohan. The demos were sensational. Next up, we're going to have Miguel and Alexa. And I want to just jog your memory. 1 year ago, Miguel was on stage. Miguel was our Chief Revenue Officer. His remit has expanded. He has all of go-to-market motion now. That includes customer success and partnerships. And along with that, Alexa's role has been elevated. And how about a big round of applause for Alexa now, our new President and Chief Revenue Officer. And I couldn't think of a more critical time to have you on stage. So thank you.

Miguel Milano

executive
#54

Thank you, everyone. Rohan, Patrick, thank you for teeing up so nicely for us. Alexa and I are the lucky executives that get to take this amazing software stack to market. I was here a year ago, same exact location. I think it was October in front of many of you. And Robin and I, we were telling you how excited we were with the momentum that we were seeing in the business, the massive opportunity ahead of us with the Agentic Enterprise and how we were investing heavily and how we were investing heavily and wisely to capture the opportunity. The interesting thing is months later, we started hearing this chatter, this noise in the market, something called SaaSpocalypse or the false narrative that AI was killing SaaS. You know what, we are very competitive. We are like what the hell is going on. This is not what is really happening. I mean, luckily, the market are starting to come to its senses. And fortunately, I think by now, all of us, I think we believe that it's time to put this false narrative to bed because the reality of the business that we've been operating on for more than 4 quarters already, more than a year, is like the piloting phase of AI from 2 or 3 years ago came to an end. That's what we told you and people were going in production at scale, betting on the big software platforms like us. That's been the case throughout. So we call this new phase SaaSceleration. Some people call it Renaissance, my accent is not great, but you get my point, right? The message here is AI is not killing SaaS. In fact, AI is making software vendors like Salesforce more relevant than ever because AI needs the trusted context and the secure governed deterministic execution to drive value in the enterprise. I mean that is fundamental. And we have all the pieces of that software infrastructure that you saw earlier. I'll give you a small anecdote. It just happened to me in the last meeting before coming here, I was meeting with 1 of the largest PE firms in the world. Okay? There aren't that many in this category. And 1 of the leading partners, he was telling me that 300-plus large portfolio companies. 75% of them are on Salesforce. And he told me something that I wrote down a piece of paper that was pretty amazing. He said, Miguel, I just want you to know that the Salesforce platform, your business application is the most prolific, prolific of all the platforms. And he named SAP, he named ServiceNow, he named Oracle, he named Workday in terms of driving value with AI to our portfolio companies. And I'm like, you're going to come on stage with me later and say that, but he's conflicted because he's probably 1 of you, he may be here, I don't know. But the net-net is it's a really renaissance era for us. These are the 3 key messages that Alexa and I would like to share with you today. Number 1 is we see increasingly strong demand in this area. AI is accelerating SaaS, okay? And we are, we continue to invest aggressively, again, wisely also in the top AI markets to capture this opportunity, okay? Very similar message that Robin and I delivered last year. Second, this is a bit new because we were learning last year. We, and Alexa is going to go in detail on this point, the second point. We have now many different levers to monetize AI. We identify a bunch of drivers that are making our customers buy packaged solution with AI embedded. And we also have multiple commercial frameworks to monetize that opportunity. We are meeting customers where they are. Not every customer is in the AI transformation journey at the same place, but we have a pricing, a commercial model for each of them. And then finally, hopefully, I mean, I was very, I was worried that you guys came today for this event and then left and you were not at Monday, Tuesday, the keynote. I'm very glad that 2/3 of you were at the keynote. Hopefully, you've talked to a lot of customers. I talked to a lot of customers myself. At every meeting, I have to pinch my cheek. I'm like, 'Oh my god, this is so incredible what the customers are telling me.' The proof is in the pudding, and you've heard from many customers on the keynote, et cetera, you're going to hear from 2 more customers. We heard from Frederik, we're going to hear from the Adecco Group. We've heard the marketing story. We're going to hear the real story here by their technical team. And then also, we're going to hear from Anthropic, and it's super exciting when you hear from customers. Now on the first point, I'll cover the first point. I know that you like this slide on the left side from last year. So Robin and I, we were very confident about the business. We knew that things were going very well, okay? We had really strong and healthy succession of quarters, okay? And we told you last year that we were going to see an organic subscription support revenue reacceleration within 12 and 18 months, okay? Guess who said 12 and who said 18, okay? This is like a partnership. Well, it's been 12, 13 months, okay? So we have guided Q3 subscription support revenue. If your models work correctly, you'll see that there is the beginning of a reacceleration. Why? Because of what we told you last year is the chart on the left side, the magic word, net new AOV growth. Net AOV growth at that point when we were here, the lines were crossing. We knew they were crossing, okay? They did cross in Q3. So the net new AOV growth outpaced the AOV growth. Mathematically, when that happens, the AOV accelerates. AOV always grows, obviously, but it was decelerating for years. Why? Because there was a lot of, because of this. Because we have some years after COVID where the net new AOV was actually even negative growth, and it was pulling down the AOV growth. Now since Q3, the last 12 months, the last year, net new AOV growth has outpaced the AOV growth. Okay? And we feel very confident in this net new momentum going forward. Now look at the business metrics. I mean, most of them, I think all of them we've already shared at our earnings. cRPO, not a bad number, 14% we delivered in Q2. We guided 14% this quarter for Q3. That 14% for Q3 does not include the Contentful and Fin acquisition that we just closed last week -- this week. Pipeline at record levels. That's a little bit of a new info for you guys, but it's in the very high teens, very healthy coverage ratios. Coverage ratios are healthier than other years with increased commits, obviously. It's looking good across the board. Okay, across segments. Contract lengths are increasing. I mean we gave you this stat in Q2. We do 100,000 transactions per quarter, give or take. A lot of them are renewals. Many of them are new bookings. It doesn't matter whether we're talking renewals or new bookings. We give the average of everything. It doesn't matter the segments. We took every deal band, contracts were expanding in every deal band. That's good. That's good. Then you add the fact that seats, sales, seats and service seats. Remember, the world in SaaSpocalypse world, the world is coming to an end. There will not be any more sellers. There will be not more service agents. Guys, you have a seat-based model. Salesforce is going to cloud. We haven't seen still any decline on number of seats for sales or number of seats for services. And we track that obviously very closely because guess what, at some point, there might be. But we are not even worried if when that point arrives, which so far hasn't arrived, it's still growing. We have so many new commercial frameworks to monetize the AI opportunity that, we'll be okay. We'll be okay. But so far, it's increasing. And of course, Slack seats are flying through the roof, okay? It's the hottest product right now, I think, in enterprise software, definitely within Salesforce, but I think in enterprise software. And then the consumption, AWUs are exponentially growing pretty much every quarter, we do as many AWUs, Agent Work Units, which is the closest thing, it's not tokens, it's the closest thing to productive work delivered to the enterprise. We do more in 1 quarter than in the history until now. I mean obviously, mathematically, that will have to stop at some point. But it's a lot of consumption, a lot of customers, Agentforce customers consistently consuming. So, and then, by the way, I didn't mention something that I think it's going to be 1 in your slides, Robin, every single AI company, the same AI companies that were going to kill SaaS and replace all the CRM systems, all of them are going fully into Salesforce. In just 1 year, in this AI segment, we multiplied by, actually, it's 100%, nearly 6x fold the business that we do with them. Not bad. You take the top 9 AI companies in the world, the top 10, 9 are wall-to-wall Salesforce, okay? The 10th one, probably you can imagine who the crazy company is, it's an amazing company, by the way. They are actually not wall-to-wall, but all top 10 run on Slack and 9 out of 10 wall-to-wall Salesforce, okay? And they're multiplying by 6 the investment that they're doing in us on a year-on-year. These signals, these business signals are clearly not a SaaSpocalypse situation. So I'm not going to use the word SaaSpocalypse anymore. I hope you don't either. And the market will come to senses this little by little, and we are ready. Now because we see this momentum, because we are excited because we are talking to customers, because we're seeing the demos because we're seeing the new surfaces because we, I, Alexa, all our teams, we are now working. I mean I go to work, I think I'm going to a video game. I have my, I mean, if you guys see my surface where I work, you don't believe that this is a serious company. This is -- I'm having so much fun. I have a screen that looks like Patrick's demo. By the way, in your, when we finish this session in the break, 1 person in my team is going to show you my cockpit, which is a skin that I put on top of Claudeforce, okay? Because the good thing about Claudeforce is you can say a few things to Claudeforce and it builds a new skin on top of it. Okay? And until yesterday, I couldn't demo, definitely not to the finance community because particularly this is a public event, it is broadcasted. And you will see all my numbers, the numbers for Q3, which I'm sure you're super interested to know. And all of them are going to be on my laptop. Ning, who works in my team is going to show it to you, but we told something to Claude this morning. Create a toggle button on the top right that says demo mode. So when she clicks that, everything that is data in our metadata model, everything that is data gets blurred. But she's going to do from time to time like this so that you see that this is real data. So this is not, because I think, Alexa, your demo is going to be dummy data, okay? It's on the Slack, there's another surface. But it's the same system with dummy data because you didn't ask Slackbot to do that. But if you do it, so, but listen, it's fun. And if it is fun for us, it's fun for our customers. I mean, Rik, I mean, he's just playing with it. I mean I feel bad for him because he's just been playing with it for 2 days, and he was here in front of the world doing a demo. And this is very basic, what he just built. Imagine if you build that, you iterate 1 week and you have the most amazing dashboard in the world, driving value to you, sending you signals. Every time that you put a prompt, you are creating an agent that does things for you. So I don't log into Salesforce anymore. Parker, thank you very much for leading the way. I think it was here when you said I don't understand why people will log into Salesforce in the future. You were totally right. I was sitting there and I'm like, this guy is crazy, okay? He's my age basically, but white hair, I'm like this guy is becoming crazy. Why he's a visionary? And I pretty much 1 month later, I stopped logging on to Salesforce. And I use Salesforce 100x more, okay? Because of all this excitement, we are tripling down, investing in capacity, also under my new role, investing across the success area at these builders, I have 20,000 more people in our revenue because we're bringing the whole go-to-market together. And I gave all of them 1 focus. And you guys can imagine which focus I gave, which objective I gave to those new 20,000 people in customer success, professional services, partnerships, 1 metric. You can speak. Not you. Look at the chart, net new AOV. And why net new AOV and not customer success? Because net new AOV means it's the ultimate metric of customer success. If customers buy more and are happier and adopt more, which is net new AOV, okay, it's good for everyone. So anyways, things are happening. We are doubling the capacity. We've added 30% more AEs in the last 2 years. And at the end of this year, we're going to have double-digit growth, 10%, 12% growth, more AEs in the core countries than 1 year before. We're also adding 1,000 builders as we speak. So we are very confident in the momentum and the direction and the net new momentum going forward. And then we have, we are very confident about the software infrastructure. Now one; remember the words from the PE person. This PE person represents 180 companies. And these are not Mickey Mouse companies. They are pretty big companies because this is the biggest PE firm in the world, 1 of the biggest. We are the platform that drives more value to the end customers through AI because people want to consume AI through packaged applications. This is the trend. We take care of all the complexities. We take care like Claudeforce. Everybody can connect MCP servers and build their own MCP servers, but you want to do it securely. You want to do it with 0 data retention. You want to do it with all the skills that matter. So that's the power of our platform. We are very confident. And with that, I'm now going to hand over to Alexa. We already applauded her. I'm so proud to work with you. She's amazing. She's a force of nature. And it's my time, my time.

Alexa Vignone

executive
#55

I didn't get walkup music. I was very; I was sitting in that seat wondering what it might be. Thank you, everybody, for having me here today, and thank you, Miguel, for the introduction. You guys don't know me yet, so maybe I'll share a quick personal tidbit. I grew up in a family where we had a motto that was per aspera ad astra. So through difficulty to the stars. And I think it was really appropriate for what we've experienced over the course of the past couple of quarters because difficulty, I think, sometimes is a necessary condition for success. And I think what it did for us, as painful as it might have been, was forced us to get really clear on what our customers needed from us in that and also what we do incredibly well. And I think at the intersection of those 2 points is we discovered that our customers had a huge amount of trust in us and our customers needed us more than ever to help them transform. So that's what we've been really focused on. We're sort of ignoring the noise and focusing on how do we go execute to drive against that customer expectation of transformation and trust. And so candidly, I'm even more excited to step into this new role in a period of, we won't use the old word anymore, but in the SaaSceleration or the Renaissance. But I think that difficulty has been a huge learning aid for us. So let me sort of help you understand a couple of things. 3 things on this chart, although it's going to be a pretty dense discussion of those 3 things that I want you to take away. The first is that we think we have an incredible opportunity to go monetize AI. The TAM is exploding. I think that the word we will not reference anymore did not incinerate opportunity for software, it expanded it. And so Robin will talk a little bit in her section about some of the hard numbers and how we see that spread out across industries and customers. I think 1 interesting way to think about it is the expansion of knowledge workers. There are, give or take, roughly a billion knowledge workers today. We have 50 million of those knowledge workers roughly on our platform. There is huge upside to go capture a really significant portion of the market. And that is before we ever think about an agent as a knowledge worker, which I think is going to geometrically expand that knowledge worker base. There is so much that we can go do here. So that's the first piece. I think the second piece is to think about how are we going to put our capacity. So Miguel talked about all of this capacity that we're investing into the market, double-digit growth from the builders. And you're going to see us, I think, do a couple of things. The first is recenter on the markets where we think AI is going to grow the fastest. And so I think top markets has always been pretty central to our strategy. I've been here for a decade, but we're going to double down on the 9 markets that we think are the biggest and are going to grow the fastest where we have infrastructure to go in and accelerate. It doesn't mean we're not going to invest in the rest of the world. It doesn't mean we're not going to look for opportunities to move really quickly and find upside potential that we haven't tackled yet, but you're going to see us concentrate our, put all the weight behind the arrow and go concentrate our effort and our energy. We're also going to be really thoughtful about what does the capacity mix need to look like. You saw the stat that we've scaled we'll exit this year scaling to 1,000 builders. And so as I sit with customers, and I spent, I probably met with, gosh, I don't know, 150, maybe getting close to 200 customers this week at Dreamforce, 75 CROs yesterday. The #1 theme coming out of -- I spent 2 hours with some of the top CROs in the world. The #1 theme coming out of that session was help me build this. So they saw Claudeforce, the demo that you saw Patrick show earlier. They also saw a version of how we run our business in Slack. There will be other examples of that on other surfaces they want and need us to help them build that. And so part of the capacity modeling that we're doing right now is thinking about, I don't want to show up to a customer or anyone on my team to show up to a customer with a PowerPoint. I want to show up and build a prototype; I want to push that into production as quickly as humanly possible. So that's sort of a thought in terms of how are we mapping our capacity to the demand function that we see. And then I think in the spirit of how we started, we're being pretty thoughtful about, okay, what are the demand drivers? What are the patterns that we see. And what I would tell you is this is indicative, right? And you guys are talking to customers, and I think you recognize that there's alternate patterns, but I think this represents probably the most common one. So let me sort of walk you through what I see more often than not as the way customers adopt the platform and how we're sort of thinking about driving that monetization motion. So the first, when I talked about knowledge workers, is we unlock new categories of knowledge workers. We unlock additional seats. Miguel talked about, we are really confident because I see seat expansion without even uttering the word AI, I see seat expansion as an opportunity. And I think a good example of that is Replit. Everyone in the room is familiar with Replit, 1 of the fastest-growing digital native or AI native companies. They scaled from $10 million in ARR to $0.5 billion in ARR. We scaled with them. Those are core sales seats that we landed into the account, and we're growing as they grow. The thing I think that's really exciting is it's not just sales, it's not just service, it's also Slack. You heard the story about Adecco on the main stage. We're going to tell you the real story today, so I'll skip that one for now. But I think the net message I will leave you with, and I think I heard this in the CRO Summit yesterday, too, people still need to build contact centers. They still need to build out pipeline management systems. They're still going to build marketing campaigns. So there is a big opportunity here for the core portfolio. I think though, and Replit is a great example of this, as they expanded their core sales and service seats, they started to think about agents. And so the most recent opportunity we had to engage with them, they expanded into agents, and the place that I typically see clients start is in this employee agent use case. And so they want to build out capabilities to make just like we think about productivity, their own employees way more productive. I was with Bouygues, one of the largest European telcos in Paris, probably back in March, and I did a ride along. This is really fun. I grew up in Canada. I have a grade school Canadian French. They did the entire meeting in French, which severely tested my capabilities. But we did a ride along in their contact center. They have 6,000 people sitting in a contact center just outside of Paris. And they have implemented Agentforce for internal use cases for those 6,000 contact center employees to help make them more productive. They wanted to stop swivel-chairing, and they wanted to be able to help automate the process of sending text and e-mails, searching knowledge articles, first and foremost, 600 knowledge articles, but also doing outreach to customers who are inbounding the contact center. So I think it's a really powerful example of how customers can start with their internal use cases, but they don't stop there. I think once they understand the power of an agentic capability, they start to think about, gosh, I have to get that in front of my customer. And CrowdStrike is another really good example. I've worked with CrowdStrike for 5, 6 years. They started their agentic journey as a Sales and Service Cloud customer. We implemented a whole bunch of agents, but the 2 biggest agents were an ask legal agent and they follow MEDDPICC, so they do sort of like a qualification process, and they wanted to help boost their sort of pipeline quality. So we launched those 2 internal agents for them. Fast forward, they now have multiple agents in production, but they now run an external agent, their service agent, and that is containing 83% of the inbound requests that come to their contact center. You can't actually file a support ticket without touching Agentforce when you talk to CrowdStrike. So I think that's a really powerful example of the pattern. And as customers do this, and you heard Rohan talk about it, invariably, what they recognize is they need to harness their data to make sure that they're high grading those agents effectively so that they can serve their clients and they can serve their employees. And so FedEx, another client that I spend a ton of time with, they produce an astounding amount, a petabyte of operational data a day. They have 600 different, actually more than 600 different data sources, and they're using Data 360 to kind of harness all that data and bring it together. So their 2 largest data sources or the data lake environments are Azure and Databricks, but we bring all that data across those 600 sources into internal agents that are helping them do a bunch of things. But 2 of the most powerful things they do is look at dormant accounts and look at quotes that have been abandoned. That process took them 3 or 4 hours, but the ROI has been like tremendous off the chart. So I think that's a great example of kind of how the discipline around agents ultimately drives the motion towards we need better data. And as they build out more and more agents, they got to think about governance. So ADT is another customer that I spend a lot of time with. I'm giving you a lot of bright and shiny ones. So let me give you 1 that was a little difficult. Maybe 1 year ago, July 4, actually, I got a call from Marc saying that he'd heard from Fawad, who's the COO at ADT and that he wasn't happy with the Salesforce implementation. And so we obviously parachuted the team in. I think Mark Sullivan got the same phone call. He's had a history with Fawad at State Farm. We had to do a bunch of work to rebuild their data model because what they wanted was to be able to go way faster. They were swivel chairing across a bunch of applications. They wanted to implement agentic technologies and the apps or the orgs that they built just weren't ready to go do that. So we suitcased our team in, great news. They've sunset a bunch of these legacy applications. Everyone is standardized now on Service Cloud. So again, an example of number 1. But they're starting to think about or they're working with us deeply to partner on, okay, as I build out all these agents, how do I do 2 things really that are really important to them? How do I govern them? How do I understand where my agents are? How do I register them and kind of manage their behavior? And how do I manage their costs? They're super focused on managing their OpEx responsibly. And so I think this is a huge unlock for them as they continue their agentic journey. And then finally, and this is a little bit of a departure. It is a super new use case. I'm being sort of transparent and probably leaning in a little bit to an opportunity that we see from a monetization perspective that's really, really new. I love it for a lot of reasons. A, we didn't see this kind of business opportunity at, call it, the beginning of the second quarter. So in the last 90 days, this has shown up. And what we're seeing now is Slack emerge as the agentic operating system for agents. And as people launch their agents into Slack, what they need is a super high latency performance pipeline to make sure that they are fueling their agents with Slack data. And so this is something that I am really excited about. We have probably, the 3 deals that we've closed, a bunch more in the pipeline. Think about digital natives as really being the target area for this. And the thing I love is that it breaks the association. Miguel talked about seats. I feel really comfortable about the seat expansion opportunity that we have, but this breaks that association. I monitor every digital native and how they use our Slack system today. And I think 1 of the really exciting things as you look at it is that the correlation between API calls and usage doesn't map to headcount. You can have a really small but fast-growing company that is using, that is building agents like crazy, and they don't need to have a lot of employees. So I think that's really exciting. And then finally, we think about more ways to buy. And so you might say, no, actually, you guys already have a lot of ways to buy. But I think this is really important for us, right? We need to meet our customers where they're at and make sure that they've got very flexible, very low friction ways to onboard onto the platform. If you look at Q2, 7 of our 10 largest deals were AELAs. And I think as we start to launch Salesforce Commit more fully across the team, that's going to be a major driver for revenue acceleration for us as well. On a final note, and Patrick, I think, showed you this slide, the premium upgrade motion, I think, is going to be a huge acceleration vector for us. So for those who aren't familiar, I'll just show you, you saw this before, so let me orient. We haven't introduced a new value edition SKU in over a decade. And so in the last, call it, 8 quarters, the team has been focused on how do we go take that base of core CRM users and move them up the value chain. For every 1% of the base we move, it's $100 million. But more importantly, I think it's an opportunity to push all of our customers to fully leverage the rich capabilities that we're offering in Max Edition, including headless. So this is something that every single seller, every single person in the company has been enabled on. They understand this is the call to action. I have not walked into a room at Dreamforce and not asked people to upgrade. So if you guys are excited about upgrading your companies, you can scan the QR code and learn more about Max. But I think this is going to be really powerful, and we've oriented our partners and our company around driving that upgrade cycle and making sure that we work with customers to make them successful on it. I think just a final note, and you heard me talk about the 8 quarters. In the 8 quarters would, frankly, I would tell you like partial emphasis on this, we've built out $1 billion of AOV. And when you look at the sort of mechanics of it, in the upgrade pattern, you see about a 60% to 80% uplift depending on the customer and which edition they're coming from. But when you look at the individual sort of account level data, what we see is a 1.4x expansion of the ARR. I think this is really powerful. A, we're growing, and that's kind of the key message. But when customers renew, you guys can do the math and kind of math, the ARR is slightly less than the upgrade fees. They're remixing the portfolio. They're realigning to where they need to go and kind of fuel their growth or their transformation efforts, or the products that they need to fuel their growth and transformation efforts with. And so not only does it lead to top line revenue expansion for us, but I think it also mitigates any fear of attrition in the future. So I think this is really powerful, and we are going to put the whole force of the company from marketing and campaigns through enablement, plays, programs, incentives and calls to actions in the field. This is the execution point. Everyone is going to be focused on monetizing the value edition. So I'll end there on the monetization note. I think there's been a lot of discussion around Claudeforce at this conference. And I think 1 of the things I'm hungry for is to show you a little bit more about how we're using our own tools, Slack included, powered by Anthropic, but Slack to drive our business. Claire is going to help me here. I was wondering if you're in the back actually building a demo toggle into the Slackforce demo. But before, while she's setting up the demo, a couple of things. So we're obviously very focused on driving growth, increasing our sellers, improving their productivity. 1 of the ways that we do that is through sort of revamping from the ground up our sales processes. Forecasting is 1 of the processes that we know people spend a ton of time on. So we have totally rebuilt that function across the go-to-market organization since the beginning of Q3. We rolled out, and let me know, Claire, when you're all set. I'll do the Patrick riff, see how long I can do this for. We rolled it out at the beginning of Q3. And this is what we use to run the business now. You're not going to see live data, as you heard Miguel talk about, you're going to see dummy data. But otherwise, this is exactly what we use every Friday when I gather my leaders together to run the business. So I think it's really powerful. How many people have seen Slack before? How many are familiar with it? Okay. All right. A few more things to me. You guys weren't going to have seen Slack, you guys, you know what you're about to look at. Are we ready to go? Okay. Do you guys mind switching over to the demo? Okay. Great. For those of you who haven't seen it, this is a surface in Slack. I think this is 1 of the most powerful -- I use Slack to do 9 million things. I use Slack to prepare for today. I use Slack to prepare for customer meetings. I use Slack to collaborate with my team. I use Slack to run my global forecast process. I'm going to point out a few things here that I think are really important. So the first thing that you're looking at is a dashboard. Everyone in this room is familiar, but there's way more to it than a dashboard. I look at this every morning when I start my day, and again, this is not real data. I look at this every morning when I start today, my day, to kind of understand, all right, what's happening in the business? What's changed overnight? What should I spend my time on. There is no more precious commodity than time. I want to know where to orient it. And so this does a couple of things. It tells me where we are at any given point in time, and it tells me who are the drivers behind it? Who are the people who most materially represent the opportunity that we have in any given quarter. You can see that here. It also calls out, look, where might you have some exposure in the business? Where do you need to go pay attention? This is the what to watch. Miguel talked about the fact that our pipeline was up this year. And so I think that -- if I looked at this and saw that my coverage was high, I think that's basically driven by momentum, but I'm still going to go double check that to make sure that we're operating with the same quality of pipe that we typically do. And so this kind of gives me a good orientation for what's going on, what do I need to go focus on. And then I might dive more deeply into the forecast by leader. Well, actually, I'll show you. So this is just, again, dummy data, so it doesn't necessarily show you a pattern. But I would look at this to say, okay, what's happening? Is there a trend that I need to understand here from a macro perspective? Is Europe doing really well and EMEA is slowing down and Asia Pac has a problem. So I can look at this kind of global view. But I tend to spend most of my time in the leader view. And so I might pick as an example, Lenore Lang. Lenore Lang succeeded me in my previous role, so she runs tech media, telco and our data foundations business, our largest operating unit by revenue and people. I might pick this business and say, okay, tell me about Lenore's business and what's happening. And so I can see here that Lenore is calling $172 million. Slackbot thinks that's high. Now in this case, again, not real data, I'd be like, look, I think Lenore is going to crush it this quarter. So -- but it will give me a view of what Slackbot thinks and why it thinks this is going to happen. If you sort of -- this is obviously instructive and helpful. But if you think about it, I have teams of people who spend a lot of time. Forecasting is really important. You depend on me to give you an accurate view of what we're going to do. My team depends on that, too. And so we spend a lot of time making sure that we deeply understand the numbers, but I think Slack can help us do that better and faster. And so I can actually dive into for each of my leaders and I'm going to stick with Lenore here [indiscernible]. So I'll tell you this is a real scenario. It's not -- it didn't happen with Lenore. It happened with somebody else, and it wasn't this deal that you see here, but it was a real deal that happened last week on the forecast call. And so I can go through and I can understand her right. This is Lenore's -- like the overview of Lenore's business, here are her top 3 deals. And I might see that she's got a big deal at a tech company that is at risk. And so we'll talk about that on the call, and she may give me some feedback about why that deal is struggling. And one of the things that I want the team to do is get Marc involved right now. There isn't a deal in tech that shouldn't have Marc connected to the CEO. And they are not eager to do that. They want to be perfect. They want everything buttoned down. I want them to do it fast. I want Marc to reach out to the CEO, so I know that if something is wrong -- when he executes that reach out, I'm either going to get good news or bad news, but I'm going to get it fast and I prefer it fast. And so I'm on this team's case right now to go and get that outreach. But I can also look at, hey, what's happening in this deal right now? Are they doing SICs at Dreamforce? What are the exact connects that they have happening? And then I can actually go into it and kind of say, "Hey, team, let's get this down or let's get this text message set up for Marc and let's have them reach out to the account really quickly." So that's just kind of a very quick run-through of how I'm using Slack powered by Claude, powered by Anthropic, excuse me, to run the business. And a final note, this is Miguel's favorite example, so I promised him I would do it. I will be in London later this month. And one of the things as we sort of make these trips into the market that we want to make sure we're doing is spend time with customers. So I can ask Slack, what are the top deals in London in Q3. And it will go through and it will search. And you'll notice it's going to come back. I didn't tell it how many, but it's going to come back to me with, I think, 7 deals when I checked it this morning. That's going to say, hey, here are the top 7 deals in London. And so further, I can say, look, I want you to send a Slack to every one of the opportunity owners for each of these big deals, copy their entire management team, tell them I'm going to be in town and ask them what I can do to help get this closed in Q3. And so you'll see just down at the bottom here, it comes back and says, okay, do you want me to send it as a DM? Do you want me to post it in the channel? Do you want me to curate it so that it's fit for purpose for that individual team? I say, yes, that's what I want you to do. So super quick example, but I think it's indicative of the transformation that we're driving as Customer Zero of this technology. And I think the opportunity that we have to go help all of our customers transform. So with that, I'm going to pass it back to Miguel, who's going to share 2 real-life examples of customers we're transforming right now.

Miguel Milano

executive
#56

From the Salesforce executives. And now we're going to hear from the real heroes that are getting this incredible stack and driving enterprise value in their companies. So I'm going to start with Adecco, okay? And by the way, this has been a little bit impromptu because we saw Adecco many times. We talked about Adecco. The CEO was with us at the keynote, great marketing messages. And then right after the keynote, I met with the working team, and they went through all the progress. I typically meet with them every -- about 3, 4 months. And I'm like, wow, this is even better than I anticipated. And I had a good conversation with my friend for many years, Pierre Matuchet in the IT area, Senior Vice President of IT now Pierre join me. I think they're going to put a chart for us. Give a round of applause to Pierre Matuchet, Adecco Group. There. And honestly, the reason he was -- his eyes were like on fire when he was telling me the progress that he was driving with Salesforce and I'm like, you know what, what are you doing tomorrow night -- tomorrow afternoon, I'll say, tomorrow night also I invited him today to the concert. But what are you doing tomorrow afternoon because I'm meeting a few of my friends, and I would like you to be with me and tell your story. It's funny because Denis, the CEO, arrived at the meeting at the end, and I said, Denis, I need to get your approval to get Pierre to be with me at this meeting, and he said, yes, so here we are. So thank you so much. Let's take a seat. So Adecco, I don't know if you -- hopefully, you know Adecco, but it's one of the biggest, if not the biggest staffing global company in the world in HR services, about 34,000 people in 62 countries, about $25 billion of revenue. And we are so grateful that you're here, to your CEO, to the partnership that we've had over many years. And the first question, if you remember last year, I always ask the question similarly, what was our relationship between Agentforce? Sorry, before Agentforce.

Pierre Matuchet

attendee
#57

Before Agentforce.

Miguel Milano

executive
#58

Yes.

Pierre Matuchet

attendee
#59

We were using your CRM for 15, 10 years. It was good. Nothing spectacular. We have a relationship.

Miguel Milano

executive
#60

Okay, how do you like the [ interview ].

Pierre Matuchet

attendee
#61

Not a strategic relationship, not a strategic partnership. We were a bit stuck from our side with 42 instances of Salesforce, so not easy to manage, maintenance cost and so on. We need to build some complex mechanisms to have a view of everything. And we get more and more requests from global customers like Amazon, like Siemens to have the same process everywhere in the world to be able to give them a global reporting. And we were in Dreamforce and working with your team, we have decided to implement the [ Data Cloud ] and this was really for us the foundation of the change because in less than 3 months, we have been able to put all our data in 1 layer and to be able to run reports.

Miguel Milano

executive
#62

So that was more or less, what, 3, 4 years ago?

Pierre Matuchet

attendee
#63

2.5.

Miguel Milano

executive
#64

2.5. So they were stalled a little bit of a boring usage of Salesforce. They were a pretty nice-sized company. They were -- sorry, a customer. They were in the 8-digit business. It was good, 42 instances of Salesforce, but it was a mess. It was a little bit of a mess. And we were not growing with them. In fact, we were having conversations of even reducing the fear attrition that some customers want to use less. That's where we were. And then you implemented Data Cloud and you killed it. It was...

Pierre Matuchet

attendee
#65

Data Cloud 3 months bring us new vision of our business, capacity to implement new processes to better serve our largest customer, which represents 70% of our turnover. So very important moment.

Miguel Milano

executive
#66

Okay. So then that sort of -- the way I looked at it is that really appeals to you. You have now a global view of all your orgs. It sort of stopped the bleeding, okay? But then you came to the next Dreamforce and then you saw Agentforce. And I really would love for you to tell this audience with the same passion that you told me yesterday, what are you doing with Agentforce? What agents are you deploying, the volumes -- the volumes that you are deploying them? And most importantly, what is the business value that you are driving?

Pierre Matuchet

attendee
#67

Okay. I may be a bit wrong. But I will do it in English. Even if Alexa asked me to do it in French, I will keep English. We have started in U.K. in May '25, 6 weeks to develop our first agent. It was a prescreening agent. Today, we have 7 agents running in 12 countries, representing 60% of our top line. In U.K., our first agent was what we call a screening agent. It means we need to prequalify candidates before a real interview with our recruiters. Year-to-date, we had 2.7 million conversation with these agents worldwide. And for us, the key business impact is a reduction of time to present the candidate to our customer. We reduced it by 40% by the usage of an agent. And we were with Parker a few months ago in a branch in the suburb of Paris, and Parker kindly visited the branch and had a discussion with our recruiters. And one of our lady as a recruiter talked to Parker. This agent has changed my life because at 10 to 6 in the evening before leaving the office, I launched all my agents. They do the job during the night. And when I come back in the morning, instead of having to call 200 candidates, the agent has already prequalified 20 candidates. And one of the key advantage of this agent is that it is running 7 days a week, 24 hours a day. When our branches are closed, we are still doing business, prequalifying candidates.

Miguel Milano

executive
#68

In fact, a big percentage of that work for the agent is in after hours, right? Okay. So that's the prescreening agent.

Pierre Matuchet

attendee
#69

We have also the interviewer agent, which makes real interview with voice.

Miguel Milano

executive
#70

You have an agent, an AI agent that interviews candidate?

Pierre Matuchet

attendee
#71

Yes. Including voice. We are using Voiceforce, last name of it. 20% of our calls are currently done by voice, and we do 20,000 interviews per week with our interviewer agents. And this has a direct impact in terms of business. We increased what we call in the hiring area fill rate. It means our capacity to answer to the orders of our customer by 10%, okay, by using this...

Miguel Milano

executive
#72

You placed 10% more candidates?

Pierre Matuchet

attendee
#73

For the orders when we put in...

Miguel Milano

executive
#74

With the combined human and agentic workforce that you have put [indiscernible].

Pierre Matuchet

attendee
#75

Exactly.

Miguel Milano

executive
#76

20,000 interviews per week.

Pierre Matuchet

attendee
#77

And what is quite interesting to see is that the agents allow us to go faster. It takes us less time to present candidates to our customer, and we present more candidates to our customer. So it's speed and quantity we have.

Miguel Milano

executive
#78

Got it. So... That's -- we have the Agentforce with Data Cloud made a big difference. Then Agentforce, 7 agents already. You talked about 2 of them, global scale, big numbers. By the way, AWUs in the millions, okay? Thank you very much. Awesome. And what is happening now? Tell me what's happened this week that you made a decision.

Pierre Matuchet

attendee
#79

This week...

Miguel Milano

executive
#80

Because we are in a world of AIforce.

Pierre Matuchet

attendee
#81

I remember when we went out of the branch in Paris, Parker told me, it's nice your story with agents, but did you notice that this lady has to close 15 windows in Lightning before launching the agent. You remember Parker, you told me when we went out of the branch. And now we have made the decision to roll out Coworker to our 27,000 users. When we were with Parker in the branch, the lady was a bit stressed, Parker was there and everything and she missed the path to go to the right window to show Parker the results of the agent. You remember Parker. And now she just has to type in 1 command in Coworker to do it. Coworker, you see I have some [indiscernible]. So I have launched projects, fail terms, succeed terms. It's the first time that I see such a smooth implementation. We, as tech people, we are almost no more involved.

Miguel Milano

executive
#82

We have... Was there an implementation or was it...

Pierre Matuchet

attendee
#83

No, it's [ choices ]. We switch on and the user group together, they are rating their prompts. They roll out between themselves prompts to do performance management in terms of pipeline, how to do a search and match for certain orders. They have created their library of prompts. Now they share between countries the library of prompts. So it's just incredible to see how we have changed the surface of managing our business. It means from a sales or delivery perspective, and it gives really energy and joy to our people to have a new way to interact with the system.

Miguel Milano

executive
#84

I love it. And the incredible thing we presented 3 AI -- new AIforce surfaces yesterday. Coworker is the most basic one because it's already there. It's living there. You just need to click and then it opens up and it's like a co-work environment within Lightning. And we were not sure how successful that's going to be -- that was going to be. But then we -- it took the market by storm. Then we also announced Claudeforce and Slackforce. So this one, when I heard the story, the first thing I thought is great. We're going to have a great deal with them this quarter because they have to pay for it, right? Coworker, if you saw the SKUs, it's only available to the Max or the A1E. But this guy, white hair, very clever. He turned that on because he already bought A1E. So he's now enjoying getting the structured and unstructured data that sits on Data Cloud for the last 3 years. And now Coworker is really driving insights and helping everyone. So I'm super excited. So we've driven a lot of value to you. I mean, 10% more placements. I mean that's your business. It's like pretty impressive. We've gone on a journey 3 years ago, big numbers, but declining. I think in the last 2 years, we've done a few very -- the most important thing is we drove a lot of value to you. We've been able to monetize part of the value. That's the trick of the AI. Our business with them has significantly scaled, okay? We cannot share all the numbers that when I say significantly, it's significantly bigger. And we are just getting started.

Pierre Matuchet

attendee
#85

Yes, but we need to renegotiate the new contract. Okay. Don't forget.

Miguel Milano

executive
#86

He has the best contract possible, right? So he signed an AELA 7 months ago. The good news is he signed an AELA, which has unlimited credit for all these use cases. He has A1E. So he had -- he can deploy Coworker, he can deploy whatever he wants. That's the good news.

Pierre Matuchet

attendee
#87

That's the good news.

Miguel Milano

executive
#88

What is the bad news?

Pierre Matuchet

attendee
#89

We need to renegotiate the contract...

Miguel Milano

executive
#90

The bad news is the contract is a 2-year AELA. And after 2 years, we need to renegotiate that. They are such an incredible customer. And my commitment to him is, if you come here on stage with me, we'll take care of you. But we're going to -- we're going -- we're going to share in the value that we are driving with you. Listen, they're awesome. Thank you so much, and looking forward to driving more value. And you have one more thing to say?

Pierre Matuchet

attendee
#91

Yes. One more thing to say is that we are only at the first step of the agentification of the complaints. Today, we have agentified human processes. It means we have taken human processes, and we have identified them. Now we are close to open the second chapter of agentification, which is to redesign our own processes based on agent and then to see where we need human. This will be a big change also for us. And all the agentification, in fact, is a transformation lever for all of us.

Miguel Milano

executive
#92

All right. So now let me do something before I call the next guest on stage. I have this little thing here. Paul, okay, I'm doing this for you. I don't know if I can do this, but it's going to be difficult but I'm going to try to do this. And so I've known Paul for many years, too many. And he's an amazing friend, and I admire him as an executive, what he's done over the last 15 years since I've known him. Nothing short of incredible. In fact, he's done something that nobody ever in the history of any company has ever done, okay? You know the numbers of Anthropic. And super thrilled to invite him on stage. Please join me, Chief Commercial Officer of Anthropic. Paul, awesome. Great to have you here. And so Anthropic is not just a great technology company. It's not just a great partner, that it's a high growth. It's a high growth -- so it's not only a high-growth customer of Salesforce, but also very sophisticated, are growing very rapidly. To the point that 4 months ago, one of your sales leaders, Paul, was in a public event -- and they -- and she actually explained nothing to do with that. We were not invited. She explained how she was running her commercial machine, her commercial engine. And then there was a picture there that had Coworker in the center, obviously. But then it had a bunch of pieces from Salesforce. He had Salesforce, Sales Cloud, it had also Slack. It also had Fin. At the time, we didn't know what that meant. Now we know that Fin is also part of the family. But it was incredible, and it really inspired us to look at how -- I mean, because they were very successful. They were growing a lot, the speed of their execution. So we went in, we double-clicked, we talked to your team, we talked to you. And then Patrick got involved, Alexa, we realized, why don't we just build this for every customer there. And that was the origin of Claudeforce, our partnership. We announced the product itself to Salesforce in Claude this week. And I just wanted to ask you the first question, Paul, what are you hearing from your customers? Why is it so cool for your customers, for all our customers?

Paul Smith

attendee
#93

This is one of those wonderful products that your customers kind of organically kind of create ask for almost pull it out of our hands in that we were inside, as you said, with -- I think there was Kate, who was basically doing that at the time. We were using Salesforce in Claude long before Salesforce in Claude was the product that it is today. And then a lot of our customers jointly were doing the same, and you started to do the same internally inside...

Miguel Milano

executive
#94

Even before Claudeforce that it was funky and we had to connect and it was...

Paul Smith

attendee
#95

Because intuitively, it just makes sense. It's like if I'm working in something like Claude and Coworker, then I want access to the data that's there, how do I put it in? How do I analyze it in the way that I want to analyze it? How do I bidirectionally read and write. So -- and use it in a very powerful way. And we -- as Marc calls and as you call it Claudeforce, as we call it Salesforce in Claude. How do you basically produce all of the connectors and the skills to just remove any rough edges and just make that a seamless process. And it's how I run the business every single day, and it's how our individual AEs prep for meetings and do all of the things that expect them to be doing. And it just unlocks a tremendous amount of value. Like you've got decades of sunk value and like investment that goes into a Salesforce implementation. This exposes that kind of supercharges it and it allows me to intuitively use it, have a conversation with that data and use it well.

Miguel Milano

executive
#96

You, yourself -- this is a script, but you, yourself, have been using Salesforce for many years. And you went back for 4 or 5 years in the dark, you didn't know what you were doing. I wasn't able to use it. You came back to the light. Okay, it's amazing. So our companies use each other's technology quite a bit. We are a very proud customer of Anthropic. We use our engineers, 15,000 engineers, they use your code. We use your model to power Slackbot, which is transforming Slack and our company. We also use a little bit in Agentforce and we use Claude [indiscernible] in Slack. And we use -- we power Coworker. You heard Pierre is over the moon with Coworker. At the end of the day, the reasoning engine is you. And -- but you're a great user of our technology. So can you give us a bit more detail on Slack, the pieces, Slack, Salesforce, how do you use all our pieces?

Paul Smith

attendee
#97

So I think we are probably -- I don't know, we might be neck and neck with Amazon, for example, but I think we're one of the most intense users of Slack in the world in terms of for our headcount, just how much we use it. It is kind of like the high [Audio Gap]

Robin Washington

executive
#98

While you're here, I would encourage you. I had the most phenomenal experience Monday afternoon in Agentic City, and I have to go back because they weren't all. But go over, in addition to what you heard today, you can truly see from 20 different companies the way they're leveraging the use cases, the value that they're bringing -- that we're bringing to them leveraging our platform. So I encourage you to take a swing through and spend time. But most importantly, we appreciate you being here today, and we're looking forward to answering your questions after this section. So last year, if you remember, we talked about the FY '30 financial framework. And there were 3 pillars to that. Growth, we started at $60 billion. We closed the Informatica transaction and increased it to $63 billion. We talked about operational excellence. Again, a focus on durable profitable growth. And we also talked about our important metric that we look at all the time is free cash flow. And I'm proud to report, and you heard Miguel talk about it earlier, we're on track. 12, 18 months, we'll negotiate. But at the end of the day, what we talked about, we're seeing happen. We are on track for organic revenue growth reacceleration in the second half of FY '27 and beyond. And that's happening because of all the innovation that you've heard about. We're also investing. While we're continuing to focus on profitability, I think Q2, we were at 34.1% on track relative to our guide for the full year. But we're also investing to scale profitably and to focus on the long-term trajectory that we see. And I'll talk a little bit about the opportunity. Importantly, the investments that we're making are translating into momentum. Alexa mentioned the opportunity. It is pretty amazing if you think about what Gartner has laid out as the incremental AI spend from 2025 to 2030, $1.1 trillion. In the slide that Alexa shared on monetization, we talked about the fact that knowledge workers is a brand-new category. And that we expect software spend to literally double by 2030, all within the framework that we outlined. So again, another high level -- there is a TAM opportunity out there, and we believe we have the innovation to take advantage of it. Most importantly, we see that innovation already starting to drive our flywheel. So we've talked about our platform. We've talked about the great innovation that we have across the various layers. And more importantly, what we see, particularly with AIforce is the opportunity to unleash or untrap the value within our platform. You saw the excitement in all of the various demos. I'm not going to share my [indiscernible] center because it does have real numbers looking out. So I won't share it. But ultimately, we really see the future opportunity with the innovation that we have in place today. So I'm going to click in a little bit on the proof points around that. And I'm going to start with the AI native companies, one just left the stage, and you saw how they're leveraging our platform to drive their business. Importantly, 9 out of the 10 top AI companies are building and betting their future on us. That's a huge responsibility, but it's a huge opportunity. You saw it earlier, 5-plus clouds per customer seat growth growing 62% year-over-year and 100% Slack adoption. We had an experience yesterday that I and my team led with COOs and CFOs. And we actually had the CFO of one of these AI native companies come and speak with us. And she talked about the fact that her morning and her evening ends in Slack, very much like mine. You heard Paul talk about it today. But it's not just the AI companies where we see this happening. We're seeing agentic enterprise expansion in action across our diversified portfolio. If you think about everyone from automotive to a manufacturing customer, professional services, what we see is that in 80% of our top ARR growth stories, AI shows up. AI is the driver. It's not the only thing, but it allows that expansion to happen. So I just want to drill into one example here, public sector. Here, you can see that with Agentforce, the customer enacted the premium upgrade motion. They took on more Core and Data Foundations. They have monetized 4 of the 6 pillars that Alexa spoke about. And that's all showing up in a single customer. The results and expansion across our platform resulted in about a 4x increase in ARR for that particular customer over 2 years. And as you can see, there are many different paths to that monetization or that uplift. One of the things I love listening to Pierre, he talked about that journey that he's on, right? And so what we see is other customers are adopting these AI optionality, we're seeing the monetization of that happen. We're looking at the top 100 AWUs customers, and we're seeing within 18 months of Agentforce's launch, we're seeing ARR uplift about 2x as to what it was. If we go further into our customer base, we're also seeing ARR meaningfully grow. And again, going back to Pierre's journey, and I'll go back to a slide slightly formatted a bit differently from last time, but we talked about that journey. It is a multiyear process. Pierre talked about the fact that right now, he's adding agents on top. But similar to the transformation we're going on at Salesforce, they still haven't necessarily rethought about their processes relative to Agentifying. So the opportunity is there. And over a multiple period of time, we see as customers become agentic enterprises, a 3x to 4x opportunity for that ARR uplift. And that's what we're excited about. Again, proof points of the flywheel continuing in motion. So I want to go a little further into our financial performance. Marc shared this slide at the keynote. We've been in the business of helping support customer success with tremendous innovation for over 27 years. Now that's been a combination of organic and inorganic investments. Last year, I talked about $10 billion or so in R&D investments. You can see the velocity of speed in terms of what we're investing to ensure that we're taking advantage of the AI opportunity. We're also focused on responsible M&A. We closed Informatica in November of last year. And you'll remember, we talked about our responsible M&A framework and making that transaction accretive within 2 years. We're similar to what you saw us do with net new AOV, Informatica was accretive in 6 months. And that was along with the fact that we continue to grow the platform. So again, disciplined execution. So, I want to drill into our biggest acquisition, and I'm going to say it very simply, Slack is on fire. 2.5x increase since acquisition in revenue. You see all the innovation from Slack Code to Slackbot in Channels to Slackbot Live, amazing innovation. And Slackbot, which is a true friend to me and many others, 150% usage quarter-on-quarter. And as we've said, all the leading AI companies run their business on Slack. Alexa demoed for you, she runs her business on Slack, and you've seen it work. So it is another key growth opportunity for us. So this progress that we're seeing from an innovation standpoint to increase ARR, it's underpinned by our profitable growth framework, and it's accelerating. The growth drivers we've talked about, the incremental monetization opportunities Miguel and Alexa spoke of and some remain the same, multi-cloud motion, pricing and packaging. You saw from both Patrick and Alexa, the Upgrade Megacycle that we see happening given the innovation we have in hand. We've got a pretty diversified portfolio geographically, different lines of business, sizes of business, different industries. And the innovation, as you've seen, is pretty incredible. And we're investing in the capacity to make our customers successful. So on the margin side, 1,500-plus basis improvement between '22 and '27, and it continues while we invest. We're looking at ways to reduce the cost to serve, which helps our gross margin. We're investing ourselves in our own transformation, Salesforce on Salesforce or as we call it Customer Zero, and we're being disciplined. We are funding our best opportunities, but not every opportunity. And that's the continued rebalancing and reshaping of our portfolio that we're doing to support our profitable growth framework. And what does this all mean? It means we're fueling our future with free cash flow. We estimate that this year, it will be about $15 billion. It gives us the flexibility to accelerate our innovation. So I want to drill a little bit into that last pillar of that framework, capital allocation. There are 2 key principles for us. 1 is responsible M&A and strategic investments and the other is robust capital returns, which I'm sure you as shareholders all care deeply about. Here's the framework I talked about earlier. It's still in play. It's still how we think about the investments, the acquisitions that we do and those that we walk away from. And if we think about it of late, I want to go into a few key focus areas for us. Data, AI accelerators and a new vector for us, AI Labs. Things that we look at when we're evaluating those opportunities, tech and talent, adjacencies, scalability. In the tech and talent era, I'll call out Doti. This was an acquisition that came to us as an opportunity between our M&A team and the Slack team. It was a critical component to some of the innovation that you're seeing in Slack. And all the way to the right, we've talked about it, Slack and Informatica, clearly giving us great tailwinds that are helping fuel our growth in our FY '30 framework. So what is AI Labs? AI Labs is a new area of focus for us. It's going to provide us with frontier AI capabilities. It's going to help us accelerate our AI product road map, and it's going to help us unlock new opportunities because as you all know, the pace of innovation, the pace of change is rapid. We've got a pulse to the ground and AI Labs allows us to be nimble, quick and adaptable. Three examples that sit under that umbrella were Regrello or as we call it Agentforce operations. Fin, which we just welcomed earlier this month and Qualified. You all saw the demo in the keynote of Piper. If you go to our website right now, you'll see Piper. And all of this is grounded in us delivering customer success because as you heard from the customers and Miguel and Alexa, everyone is approaching this agentic enterprise journey differently. So I want to just drill a little bit more into this ecosystem. It's how we're thinking about one of our CEO's key priorities is do we have the right strategic investments to be successful. So Salesforce Ventures, amazing investments. You can see them there on the wheel on the acceleration wheel. I talked about AI Labs building. We're investing internally in incubation opportunities via AI Labs. I talked about the acquisitions that we're making that sit under that. And oh, by the way, you've heard about our partnership today with Anthropic. You heard about our partnership with NVIDIA yesterday on stage, and there are many more to come. I think most importantly, we see this innovation flywheel as critical to our success and it allows us to stay ahead of the innovation curve. The other component that I mentioned is capital return. And I think the biggest bet that we've made in FY '27 is on us. We've been buying shares for a long term, $60 billion cumulative, but we launched earlier this year and we'll complete in October, the largest accelerated share repurchase ever. The return over 40%. The expected average price, $182 a share. The expected share count reduction, over 14%. And again, that brings value to all of you, our shareholders. That is in addition to the $3 billion in dividends that we paid out. So to conclude, the framework that we talked about last year remains intact. We're very confident with the playbooks that we've talked about, with the innovation, with the go-to-market strategy and our path to $63 billion. The confidence is there. The TAM is there. So to conclude, so we can go to the Q&A. We believe we are winning at the Agentic Enterprise opportunity. We're defining the Agentic Enterprise. The execution is compounding our value. It's unleashing the trapped value. And as I said, the opportunity is ours, and we're confident that the innovation that we're bringing will continue to drive the flywheel. So thank you.

Unknown Executive

executive
#99

I want to thank the whole executive team. We've had -- we're, of course, saving the best for last. We've had so many requests. People want to see into the mind of Marc, and Marc is with us, and he has graciously offered to give us his time to handle solo Q&A from the audience.

Marc Benioff

executive
#100

How many people here were -- saw the keynote demo yesterday? Great. How many people didn't make the keynote? Just a couple. Somebody asked me that I'm supposed to say thank you to all the people who sold us the stock at $150. I don't know what that means exactly. But thank you to those people.

Unknown Executive

executive
#101

We appreciated the volume there. We appreciated the volume in the stock. Okay. So we have -- do we have folks assembled? Do we have someone running a microphone?

Marc Benioff

executive
#102

I'm happy to do any questions or take a little bit of time...

Unknown Executive

executive
#103

I want to start with Brad in the middle. Can we get a microphone to Brad, please? Brad, do you want to just speak into [ mic ]. Do you want to speak in my [indiscernible].

Unknown Attendee

attendee
#104

This is interesting. This is a little bit different. We're doing a little differently this year, Marc. Brad Zelnick, Deutsche Bank. Thank you again for having all of us. Another spectacular Dreamforce...

Marc Benioff

executive
#105

You'll get the hot swap.

Brad Zelnick

analyst
#106

Perfect. And the sneakers never disappoint. I wanted to ask about Slack and as well the evolution of the business. If we reflect back 5 years ago, it was a highly strategic acquisition that you made...

Marc Benioff

executive
#107

We're very well-received acquisition 5 years ago -- it was everybody support in the room for the acquisition 5 years ago. Thank you guys so much for that.

Brad Zelnick

analyst
#108

Ahead of its time. But owning the interaction layer where customers engage, where there's a lot of rich valuable data, we saw the opportunity -- some saw the opportunity. Fast forward to today, we've seen great demos of Slackforce. Alexa, in particular, absolutely crushed it. Patrick showed us Claudeforce as you get pulled where customers take you. You've always been customer first, built on trust. What does the future mix look like? How should we think about the stickiness and opportunities to monetize, whether the customer comes through your front door or someone else's? And does it even matter?

Marc Benioff

executive
#109

Yes. I think it's such a great question. I think a lot of people know, I'm really just back from 2 months in Europe. And when I was in Europe for the last 2 months, I literally was with hundreds of customers. And it was definitely an awakening for me in many points, but it really resulted in the keynote that you saw yesterday. #1 is this. I would say that -- something is happening over here to the right. I don't know what it is.

Mark Murphy

executive
#110

Okay. I think we're about done.

Patrick Stokes

executive
#111

All right. Great.

Mark Murphy

executive
#112

Here we go. Much better.

Marc Benioff

executive
#113

The #1 thing is that we saw this incredible thing was that -- I mean, it was like really one specific seminal moment. I was with this customer in Lausanne, Switzerland. I don't know if you've been to Geneva, just outside of Geneva. It's a great area on the lake. With one of our very largest or maybe it is our largest customer in Europe. And it was a long exhausted meeting. It was about 3 hours. And we're kind of getting to the end of the meeting, and I was with Rami, who's the CEO of our Swiss business. And we had already released Claudeforce to our distribution organization and our operating unit leaders. But what we didn't realize -- and I kind of want to get into this a little bit more, is that the platform itself was so powerful that they were going to start using it and building their own application to run their business. And Rami was in front of the CEO of this company and started demonstrating his version of Claudeforce that he had given in a name. He had built this highly customized application to run Salesforce Switzerland. And I will never forget this, but the customer's jaw literally dropped open when they saw what was happening. Which was that the platform was able to kind of read across our entire database, all of our applications and build this highly customized application that let Rami run his business. And this was kind of an amazing moment. It was only complemented by my own personal experience was we were in the focus groups for the Dreamforce keynote that you saw yesterday and Miguel, who's right here, we were in Beverly Hills. And -- we're going through -- we have customers there. We're presenting to them. I'm sure you know what we do. It's very exciting. And then we're trying to listen to them. And I just kind of glance over and I look at Miguel. And I see that he has taken Claudeforce, and he is running an application that looked unlike anything I had ever seen. It was incredible, graphical, dynamic, very interactive, very intelligent. And he was kind of switching between that and Slack and so forth. And it just all of a sudden occurred to me, everything is really changing because of what is happening at the interface lever. And at this interface layer, we're really seeing this kind of transformational moment. So this was that thought that -- and I don't know if I'm going to be able to express this correctly, but there are certain moments in our industry where everything is changing. And this is that moment for enterprise. We saw it when we were doing IBM mainframes and then we went into minicomputers, but then all of a sudden, we started to go into client server computing. We saw it when we were moving client server computing and then all of a sudden, we were doing cloud computing. And now we're moving from cloud computing, and we're moving into this new platform. And that's why yesterday, I kind of went through these four strategic layers of how our software is architected. And for those of you who have been coming to these Dreamforces and going through these things, you'll see we really haven't had to kind of spell it out quite like that. The data layer where the data is integrated and federated and harmonized the application and semantic layer, which before we were just talking about the applications and the power of the applications. But now we're talking about how the applications and the analytics provide the intelligence for the AI, the agentic layer, which we have been talking about Agentforce, but not as part of the comprehensive platform and now a transformational interface. And that transformational interface, I think, is why -- I think for a lot of customers, as you kind of travel around, they'll say, they really haven't had their enterprise AI transformation. I don't think most companies feel and probably a lot of companies are represented in the room that when you go to work, you feel like, oh, yes, AI has really changed everything in our company. Maybe people are still having their ChatGPT moment at home or on their phones. But when they get to their office, are they feeling like, yes, wow, everything is different in our company. But it's extremely clear to me, and I'm very confident that we are now at that moment where all of a sudden, we are going to see a rapid transformation of the enterprise. And what we're doing with all of these customers today is showing them how to kind of guide that transformation. Now we're showing it to them with three different interfaces. One, we're showing it to them with all built on our Agentforce framework. We're showing it to them on Claude and Coworker. We're showing it to them with Slack, like you mentioned, and you've seen now Slackforce. And we're also showing to them with Coworker. In all three cases, you can see how the platform is intelligent, it's adaptive, it builds these composite applications, but also that it's very kind of like it's alive or it's a living interface. Only in the movies have we really seen software that looks like this. We have never really seen software in the enterprise that has these characteristics. So this is definitely that moment. So for these companies and customers who see this experience, they all realize this is now the North Star. Now while we showed you three of these interfaces, okay, by the time we get back here or let's say, by even as we kind of get into January 1 of next year, I'm confident you'll have a lot of different interfaces. The interface, customers will be able to choose their religion up here. We're agnostic. That's, I think, one big advantage we're going to have is the agnostic aspect of the interface. But we're going to give customer choice. I think customers will have different religious preferences up here. There's no question. And by the time we get back here to Dreamforce next year, I think we will see a lot of customers who have made a huge transformation. One of the reasons why it's going to go so fast is because those customers, as they start to deploy this interface, the interface is so intelligent. It's helping those customers implement it with them. So Miguel or Rami, they didn't have huge tech teams with them to implement this technology. They're not -- it's not like the -- it's not some type of incredible enterprise transformation. You're going to end up with an enterprise transformation, but the interface itself is so smart, it can do three critical things. One, it can help administer Salesforce. That's extremely important because there's thousands of different characteristics of Salesforce. That's why these administrators can get in there and they have to kind of work with it in the different administration centers. Two, it's going to let them build these applications. And three, it's going to then let them operate the applications. So that's why you can get an operating unit leader or a business leader like Miguel or Rami to all that sudden have this incredible capability. So this is what we are really excited about. And I think we are really uniquely positioned to offer this to customers for like one really important reason. And I think that you can kind of see how it kind of played out in that we -- I think I did a tweet earlier this year about Salesforce headless. And all of a sudden, this headless idea went super viral. But while that happened, I was actually kind of shocked because it seemed to me Salesforce has always been headless. People were excited that we had an MCP API, but we had an XML API, a SOAP API, a REST API. It's just a maturation of our API platform. And the other key characteristic beside that we have -- we're built on a robust API strategy, and we always have, is that our applications especially the ones that are built in Lightning. Lightning is not just a runtime environment, it's a design environment. So those customers have designed those applications and have decomposed them into the metadata. The metadata is stored for all those customers in the database. So to your point before, that metadata then is recomposed into browsers today. Into HTML browser, Safari, Chrome, Mozilla, whatever. We don't have a religious choice up there either. Now, the browser level is transformed. And instead of having that level, you have Coworker or you're going to have other opportunities up here, quite a few, I'm sure, that let you build and chat and create and so forth. And now that kind of very -- call it, an intelligent browser. It can read through that same metadata and then recompose those applications. And because our platform knows what the applications look like, what the data is, the user models, the sharing models, it is informed by the semantic layer as well. Instantly, you get that application. That is something I've never seen before in my career. I don't think anybody has ever seen this. I think it's by far the most exciting thing I've ever seen. It's totally unexpected and the value that customers are going to be able to receive will be incredible. And that's why we're -- that's why we have not -- I couldn't have been more excited to do the presentation yesterday. I think it was like, wow, this is really -- this is a dramatic moment, and we are uniquely positioned for that moment. And I'm confident that -- and I don't know how many of your companies today use Salesforce to run your various operations. So there's a few. That is an immediate opportunity for you to turn on. It is not something that you're going to wait for, and you will be living in that environment the way Miguel or Rami are living in that environment today and soon, thousands of customers.

Mark Murphy

executive
#114

Okay. Fantastic. Let's stay in the front row and go to Kirk.

S. Kirk Materne

analyst
#115

Kirk Materne, Evercore. Marc, to your point on religious preferences, you guys are agnostic. You had two of the biggest CEOs of AI companies with you yesterday. And I think part of the reason they look to Salesforce...

Marc Benioff

executive
#116

One, we had also Sam Altman here as well. So there were three. I don't know which two you were saying.

S. Kirk Materne

analyst
#117

I was including the AI. I wasn't leaving Jensen out. So you had all three. But to the point on the AI models themselves, I think one of the reasons...

Marc Benioff

executive
#118

Okay, I won't tell Jensen he said that.

S. Kirk Materne

analyst
#119

I'm not tall enough for him to make fun of me. So it's -- the point I was trying to get at was, I think whatever your model preference, enterprises, in particular, are looking for trust and they need to understand that whatever I do from a model perspective, I need my other enterprise vendors to make sure that my data is safe, the workflows I'm building are safe and are my workflows. Do you think that you all can bring a level of trust to AI that will accelerate this? It seems in the enterprise market, not only have people been waiting for sort of faster time to value, but they're concerned about making a decision today that could backfire on them in a few years. What are you hearing from clients on that front right now? Because I do think it's important that they're watching models jump each other and they're saying, well, I don't want to make a big decision on something until I feel comfortable that the entire stack can move forward with me. So I was just kind of curious if you talk about trust and it goes hand-in-hand with safety and then sort of what are clients talking about on that front?

Marc Benioff

executive
#120

Okay. So I think there's a lot of different questions in there, but I'll try to zero in on one, which is when I'm with customers -- like that customer that I was in Lausanne, I'll use that example. They're -- basically say this, they're not shopping around for models. What they say is we have three platforms that we run our business on. We have back office, SAP. We have front office, Salesforce, and we have a productivity suite, Microsoft. And the vast majority of customers that I met with, for example, in Europe, that is their core architecture. They're not kind of -- they're not -- I think we get brainwashed by these podcasts thinking that this is like the most important thing. Well, this model now has this characteristic and that model has that characteristic. That's not where customers' minds are at. So customers' minds are like, they're operating their businesses, and they're using our technology to run their sales, their marketing, their service, close their books, provide capability to their employees. And that idea that customers are shopping around for different model vendors, I think that, that is not where their consciousness is. I think that the vast majority of customers will purchase their AI through packaged software. That's where the value will get provided. Through packaged software like ours, not in some bespoke, they're not -- they don't have the expertise or capability to do that. That is you need to have a -- that is not where customers' heads are at. I think I can speak authoritatively on that at this point. And what I would say, though, in regards to trust, like when we hear other vendors say, well, if you're using such and such model, you're giving them all your intellectual property, that is not true. You're being told something to kind of reset your own frame on how to view that company. That is not true. That is a company that has their own agenda. And for the last 3 years, we've delivered a trust layer so that none of our customers' data has ever gone into a model and never will. We validated that and we have audited that. We provide a high level of trust. We just reengineered the trust layer with Anthropic and OpenAI specifically, and it has 0 data retention. No customer data goes into that model ever. So when you're being told some of these things, you have to remember, people have their agendas that they're trying to get you to act in a certain way. I think that, that was kind of at some level, the core of the SaaSpocalypse. And look, a lot of people made a lot of money on that. There's no question, okay? Well -- we're making some money on the other side of it, okay? But that we didn't create it, all right? And I mean I know who created it, how it was managed, but it's like that's in the same way other vendors have their specific agendas. So when you're being told, well, you know that you're trading your intellectual property into a model, you need to realize that is not true. I don't know any example of that happening. So what I see is that what customers really want is they want an enterprise AI transformation. They can see that there is technology that could make them radically more productive and more successful. The way they are experiencing in their individual life where they can put some of their personal data into these models and then get some kind of an insight, they want that to run their business. So we know it's possible because we're living that now. So, if you go and spend time with Miguel, you'll see, and you should take him aside or any of our executives aside, and you'll see that incredible experience. I'm confident we now have a highly differentiated, okay -- experience for the customers based on AI that is at the absolute pinnacle of what is possible. And I think we demonstrated it yesterday, and these customers have now an absolute true North Star of how to take their companies forward. But in these companies who have spent billions of dollars of investing in Salesforce, like this example I give -- I'll keep going back and forth to this example in Switzerland. That company has spent billions of dollars putting Salesforce in. It just is going to go to an incredible new level for them. And the only reason that we know that is we've now done it for ourselves. So I think we have more productivity and more capability because of what we've done with our platform, with the interface and also with Slack and other things that we're doing as customer zero, we're going to try to do this with every single customer. Does this make sense? I really wanted to directly address the ZDR issue. So I'm glad you set that up for me. Thank you.

Mark Murphy

executive
#121

Thank you, Kirk. Let's go to Alex in the front.

Aleksandr Zukin

analyst
#122

Alex Zukin with Wolfe Research. Truly inspiring presentation on all fronts. When we talk to customers and we do a lot of survey work, we do a lot of direct questioning, I think the main question is how much does it cost? And from the vantage point of you're putting out a truly differentiated amount of innovation and functionality, you're also being very flexible in how you price it, SKUs, consumption, value-based outcomes. When you think about the distribution of how much value goes to the model versus goes to the harness or the app, in the future, over the course of the next few years, how much of that can you capture? And how do you explain that to customers of what they should be willing to pay for Salesforce?

Marc Benioff

executive
#123

Yes. I think that one of the most interesting things that's happening -- and this is a challenge for Miguel, so he should probably weigh in here and how I've tried to influence them, I'll tell you my own personal narrative, which is that every customer wants something slightly different on pricing. Some customers want per user pricing. It gives them predictability. They understand the cost structure. It makes sense to them. Some customers want per agent pricing. Some customers want consumption pricing. Some customers want usage pricing. Some customers want transaction outcome pricing, that is I've completed the transaction, therefore, I'm paying for that. And some customers want business outcome pricing, which I have never seen before. But now they're like, if you save me so much money, I'll give you a percentage of that. If you make this much money, I'll give you a percentage of that. No one majority of customers can you drop in any one of these buckets. So what we've said to our entire sales organization is we are giving you ultimate flexibility to write the best deal for that customer. We want Miguel to know that he can go walk into a customer and say -- Miguel has a very large distribution organization. You know the size and scale of it. And basically not be constrained in any way and say, this is the right price for you. That is the way to get the most value. And over and over again -- you have to remember, we have many different ways to get value. One is that agreement that we're writing. Another is also fundamentally reducing our attrition like we've done, also increases our value dramatically to our shareholders. So especially as we kind of cross now into the $50 billion in revenue, which very few software companies have ever done, we have a brand-new product line, and we have a brand-new approach to pricing. So, you saw in the second quarter, attrition had reached kind of a very low level, contract length had come to a very high level. Cash flow and margin and revenue levels were very respectable, and we had very clear trajectory going forward where you saw the cRPO growth. All of those things are critical and that I think our relevance has never been higher for these companies. Our ability to walk into any customer now and to show them a piece of technology that can radically transform their company very, very rapidly is unprecedented. And one more thing, it is not going to require a huge amount of people to do it because the technology is working part and parcel with the user to achieve the result. I only know this because it's happening in my company in a dramatic way. I'm not having to wait years for this transformation. I did not have to hire thousands of people to achieve it. That is going to be very exciting for our customers. They still have to deploy Salesforce, but they can also do that in a much more expedited way. They still need to make sure their data is right because if their data is not right, their AI will not be right no matter what they're doing. And they can also deploy a fully integrated agentic environment as part of this. So when you get that working, it is just epic. And like I said, this is like stuff for the movies is what I'm seeing. And go back and look at the demos from the keynote, it's on YouTube, whatever. I have -- these were not canned demos. Like Patrick, he has a lot of different versions of the demo because he has a lot of crazy prompts on how the demo was built, different style sheets and all kinds of different -- like he's laughing because he came up with so many crazy ways to present what he showed yesterday because he can -- he is building it. This is really special. And I think this is really going to transform computing. Do you want to now address the pricing issue? I don't know if I explained it. Did I answer your question?

Miguel Milano

executive
#124

Very good explanation. So Robin, in preparing for this event last year, you introduced a new mantra that we are using in every single conversation, which is we have to meet customers wherever they are in the journey. So we've come up -- at the time, we had 3 or 4 ways to monetize pricing commercial frameworks. We've added a bunch of them. Alexa and I, every time that we have a conversation with a customer, we find a new way to price our product. You'd be -- Marc, you've been happy and you'll be proud. I mean your message is very clear. We are now pushing very aggressively outcome-based pricing. I mean Alexa and I meet hundreds of customers every quarter. Today, I met two customers. I made two outcome-based proposals. One was a PE firm. And what I agree with the PE firm is give me one of your companies -- portfolio companies that you're going to invest in and flip it after 5 years. We'll put an army of people and technology, and we get a percentage of the value that you drive. And at that point, let's say that the percentage is $300 million because they sell it, they buy it for $2 billion, they sell it for $5 billion. We get $300 million or $400 million ticket, and then we create a subscription out of that over 5 years. I mean we have multiple ways. Adecco was on stage. They were reluctant to sign the first ELA, which took them to a different level of spend with us because they were not absolutely clear. Now not even a year into the ELA, we are now discussing, okay, this is going to -- we're going to run out of magic of how -- what are we going to do next? And I say, you know what, your time to place has been reduced by -- employees by 40%. Your number of placements have increased by 10%. What if we agree on a couple of metrics and then we share in your success? The guy wants to do it. It's -- everybody wins here. And just to finish with one comment, Marc, I actually -- the reason I haven't -- I couldn't show my Claudeforce, I call it Miguelforce, but it's my Claudeforce is because I run the whole company data, and it's very obviously delicate. But you know what I did last night, I told Coworker that put a demo toggle on the top. So when I'm showing and I have it there and I already offer them to show my whole cockpit of the whole business of the company, I will click the toggle and then all of a sudden, all the numbers and the text gets blurred, but it's the same application. And it's -- we have made working with SaaS applications fun again. It's a lot of fun to put your hands in a keyboard and look at -- and then, by the way, I'm doing the more and I'm doing to the teams. It's -- yes, but we are doing business in the meantime.

Marc Benioff

executive
#125

There'll be translation available at the end of the program as well.

Mark Murphy

executive
#126

A Spanish trombone. Okay. Let's go to Karl back here. [Technical Difficulty]

Marc Benioff

executive
#127

The first part is -- what I'm trying to do is what I've always done, which is actually provide a North Star for the whole industry. I'm trying to take the whole industry somewhere. We try to do that. Obviously, we want to do that with our philanthropic model. So let's take that off the table, the 1-1-1 model. We're trying to do that with our business model, but we are trying to do that with our technology model, too. And now we've slightly pivoted our technology model. So I kind of went through the four layers with you exactly like as I've done it now with hundreds of customers on this European trip and then that kind of got to the point in the keynote. Now we get into two different places. One is I think a lot of you, but I don't know how many -- not all of the enterprise applications companies, #1, are API first the way we are; and #2 are not metadata first. There are still quite a few of these software companies that coded their applications. That is -- there is still kind of a ghost of client server past where the applications are fixed. They have not -- they don't resolve into full metadata. Some of them are full metadata systems, but some of them are not. So we have to kind of then bifurcate into those two worlds. For the ones who do have metadata systems that are API first, you are going to be able to move very, very rapidly. For the ones that aren't, it's going to look a little bit like, did you see the keynote where we brought up the SAP screens and we're scraping and then we're working with the agent in the screens. That's a good example of what that's going to look like for companies that have kind of more of that fixed application set, okay? A customer -- all companies are going to really have to move to what our architecture is going to have to -- what it is. The third piece is that when we're actually building these applications to help you run your business, we believe that the kind of things that the majority of employees in the company want to use, that is things that are focused on the customers, the products, the competitiveness of the company, its market position, its ability to collaborate, to share, to market itself, those applications are where we command and control the market. So that is where we have a very unique and special position and that our applications are extremely relevant for our customers. In some cases, some of our competitors maybe have niche types of functionality. I don't have to get into all of the details, but some of their applications are not mainstream business data that is appropriate for large groups of users. Ours is. Because ours is for large groups of employees, that's where we're going to offer the most value in this application transformation. And I think that it kind of plays out with the customers. So I think you'll see it kind of go forward. Obviously, we've seen a couple of killer apps so far in AI. One is the ChatGPT moment, okay? The second is the Claude Code moment where we have the coding agents. And now we have the third one, which is kind of the Coworker area. And Anthropic has been a really good idea. That's why we're so proud to be like investors in Anthropic. Like we -- John did a brilliant maneuver by buying hundreds of millions of dollars of Anthropic stock that has turned into probably what will be tens of billions of dollars of Anthropic stock. Obviously, we probably will not hold that stock in the long term. That's not our role. We'll end up probably selling it and paying off our ASR debt. So it will be a good trade for us. We'll be trading our Anthropic stock for the 14% dilution that we gained back in our equity, not bad trade. I'll take it any day of the week. So thank you, John, for your leadership and great execution. But we, I think, are extremely well positioned. And I do think that, yes, we will motivate a radical transformation for the industry. We'll get there faster because we command and control the market because of the size and scale of our distribution organization and because we cut across small and medium businesses, large and very large businesses as well, and we can get to the -- we are getting to the market faster. You can see that. I think that you'll probably say that maybe we're the first to show you what you saw yesterday. I think that, that's extremely important. I mean you follow the market super closely. And I guarantee you that by the end of the year, we will have several other extremely mission-critical motivating announcements at the interface layer. You can only imagine, I'm sure you could do the strategy at this point yourself on what all the different opportunities are at the interfaces. Now that we have AIforce, we can slot in every other vendor. Obviously, we had to choose which vendor we were going to prioritize, which we did. But -- and I think we made the correct decision. We met the #1 AI with the #1 CRM. That was our goal. But we are -- there's no exclusive deals. We are going to provide a full family of interfaces based on whatever the customer's religion is.

Mark Murphy

executive
#128

Great. Let's go to Samik right here in the front.

Samik Chatterjee

analyst
#129

Samik from JPMorgan. Great event. Maybe if I can get your thoughts on what's your vision with Koa, the model that you launched yesterday. You talked about training it on synthetic data, but when we think about sort of how does that drive value for the customer? How should I think about that? And clearly, with this event, your pace of innovation being ahead of your peers is visible. Does that sort of also then something we expect to see with how you train some of these internally developed models and take that forward in your portfolio?

Marc Benioff

executive
#130

Okay. Well, I'll have Rohan speak, and I don't know. Is Silvio here also or not? So I'll have Rohan then kind of fill in the details. But I think for a while, we've been -- we have -- you probably know we have a long history of delivering models about a decade. If you go to the Hugging Face, you'll see so many of our models have become very pioneering, including prompt engineering itself was built at Salesforce, but models like BLIP and xGen and others. So we've always had a vision though of actually delivering a CRM model. And we think that there are certain things that we could do for customers with a CRM model that would be quite good, but we have not really wanted the price tag, okay? But with Nemotron, we now kind of have the ability to fine-tune a model without spending an exorbitant cost. And so that's the vision for Koa, is to take this vision that we have, which we call kind of CRMverse or Customerverse and apply it to the Koa model and to use Nemotron as the reference architecture. And I think it will be very exciting. Do you want to fill in the details?

Rohan Kumar

executive
#131

No, I think, Marc, you captured it really well. So there's maybe just one more thing that I'll add. Obviously, there's 27 years of product making in CRM and sort of having those domain-specific models makes a lot of sense. And to Mark's point, like these open-weight models like Nemotron sort of make the post-training part of it a lot more amenable from a compute cost. That's what we've done. The other part essentially is this whole notion of data prep. So you can imagine like in the future, customers might want to use their own data and their own environment to sort of extend these open-weight models as well. So there's an opportunity for us to actually build out the factory, like how do you go create that as a part of the data layer and make that available to the customers. Like they -- the most -- the bigger enterprise want to go build that on and they can do it themselves.

Marc Benioff

executive
#132

This is for a really discrete set of customers. As I said, I think most customers are going to want to receive the power of that through the applications themselves through packaged software. The vast majority of customers in the world will receive AI through packaged software companies. They will not be wanting to kind of spin up their own and running their own model. But for some discrete customers who want to have that kind of capability, we want to be able to offer that to them. Yes.

Mark Murphy

executive
#133

Wonderful. Thank you, Samik. Let's go to John.

John DiFucci

analyst
#134

It's John DiFucci from Guggenheim. So Marc, you and your team, I think, did a great job. I think everybody knows us at sort of exposing the SaaS-apocalypse as a hallucination. But I think that you'd agree with me that your stock is still pretty cheap. When I listen to your whole team today, one question kept coming up in my mind. Is Salesforce trying to become a next-gen CRM solution during the AI era? Or are you -- is this opportunity, this technology paradigm shift, an opportunity to become the trusted platform to bring AI across the entire enterprise? And I know you always think big. But I just -- is that something you aspire to?

Marc Benioff

executive
#135

Well, I think you have to prioritize that. I think you have to realize, #1, the most important thing for our company is we must be the #1 CRM. Nothing is more important than that. We have a tremendous position with our customers, as you know. Like I gave you the example of the three platforms. You could -- I think the number of customers that use that analogy with me was exhaustive. So we must maintain that position no matter what. And then number two is if we get there ahead of all the other companies, and we can show that through the flexibility and nimbleness of our platform, we can deliver this total enterprise transformation for you, we are -- we will do it. But it has to be a prioritization. You see, in software, if everything is important, nothing is important. You have to choose. You have to decide what you really want. And I really believe the revenue opportunity for us the value opportunity, the differentiation opportunity and the ability to continue to lead our customers is, first and foremost, with that CRM opportunity that we have to continue to control that. You saw -- I did -- I don't know if you saw this morning, I did a discussion with Roland Busch, the CEO of Siemens. He obviously, I visited with him also in his headquarters in Munich. It's a great example. Here's one of the very largest companies in the world, certainly in Europe, and they've been standardized on Salesforce. We must be their CRM standard. There cannot be -- that cannot be a discussion. But do you think that there aren't other companies in there who would like to have that position? There are. Is it a constant discussion with them? Of course. We're in a highly competitive market. So we have to, #1, make sure that we secure that position. Now once we've secured that position, can we move on and then offer that capability to others? Absolutely. Do we have that ability? We do. You can see it in the way we've architected our own systems. We are our own enterprise AI standard, right? But we have to be #1. And that's why when you look at the demonstrations that you saw yesterday, they are mostly focused on the customer area because I believe that is where we have to be #1. If you have a different position or think we should have a different strategy, I'm open to the discussion. I've definitely read a lot of what you've written recently. So I just think like -- this is the most important thing. And I think that -- were you surprised when you saw the keynote yesterday? Was there anything that shocked you? Or is it what you mostly expected?

John DiFucci

analyst
#136

I thought it was impressive, but it was -- I'd come to expect that kind of stuff. And by the way, your answer is exactly what I hoped you'd say.

Marc Benioff

executive
#137

Okay. All right. Well, there we go. Thank you. Well, that's what I believe. Okay.

Mark Murphy

executive
#138

Actually, right behind you, we have Adam, if you want to hand it.

Adam Wood

analyst
#139

It's Adam Wood from Morgan Stanley. So Marc, you talked a lot about the tech transformations to delivery of software that's happened. We've seen a lot less innovation on the payment side of how companies pay. Again, you alluded to how that's changing now. When we think about what replaces the seat is the unit value of software, do you have a vision of that in the midterm? Or what's the most likely model to replace the seat? And then secondly, to the extent that's difficult to call today, how confident are you that the re-acceleration in the organic top line you see for the second half of this year can sustain smoothly rather than being kind of lumpy because of that risk of different pricing models proliferating?

Marc Benioff

executive
#140

I really am so optimistic because of the customer response that that's where I'm like, I think we got this really right. I think we are ahead of everyone. I think we reinforced everyone's confidence in the company and our ability to help lead all of these customers en masse I am shocked that we're there before anyone else. It is hugely surprising. I thought it was a shock that so many people actually push back on us even on the Claudeforce announcement. I don't think they really understand what's going on. I think there's still a lot of confusion. I think there's a lot of people who live in podcast world and don't live with the customers. I think it's a huge mistake. I think what I see is we are so addicted to social media. I'm saying collectively, we're on X. We're on -- we're reading these things. We're watching these podcasts. We don't realize we're all part of a huge psyop and that misinformation is being shot at us constantly. And this is where the only way to break all that down is to get out with the customers. That is reality. When you're with the CEO and the CIO or the CRO or the COO or the head of sales and you are actually talking. What do you need to run your business? What do you need to buy from us? What is really important to you? What are my competitors saying? That is reality and these other things are not reality. And I think this is where we can get really confused. And that's why for the last several years, I just kind of hang it up and I move in with the customers. And I think it's so important right now. And I think that, that's the way to really maximize the revenue for the company. I think it has been an amazing 3 years in terms of the way we've transformed the company. You guys have watched it. And the company that we have today is not the company that we had 3 years ago. Obviously, it's a different management team, but it's a different technology set. It's a fundamentally different position with the customers. And I think this is what the customers wanted. We only did this because it's what the customers wanted us to do. In some case, they had an unarticulated need. They needed this, but they didn't know how to say it. They would say they wanted us to transform their company and make them AI first, but they did not know how. They could see the power in the models and the power and the capability, but they didn't know what could we do to make it happen. And then only when all of a sudden, we're like, let us show you this that they said, this is exactly what we want. And that is when we're like, now let's hit the gas on this. So I was with one specific customer. I won't go through the details. They're a large automotive supplier, and they're based in Milan, Italy. And I was with them, and it was a fascinating conversation. They are huge customers of us on the front office, but they -- I was with the CEO and the COO, and they were doing supply chain scenario work using Coworker. And every morning, they're hand feeding the supply chain information into Coworker because that's the best they're doing. And then they switch over Lightning and Slack to run their business. And I'm like, I can show you a slightly different way to do this. They knew what they wanted, but they didn't know how to get it. It's not their world. Just by making the -- they're here, but just by making that slight shift, then now they can go forward. And like I said, they can go forward very, very fast. So that is what is exciting to me. So I think we're going to see these incredible transformations. I think it's going to happen over the next 12, no more than 24 months. And this should be like an opportunity, as I've said for Miguel, we only had two goals in the keynote. One is to -- talked to the team, this was our collective intention. One, we want to motivate the enterprise transformation. Kind of to what John was saying, but a bigger -- on a bigger scale. We want to motivate the enterprise transformation, CRM first, but across the board. Two, okay, we want to motivate the upgrade also. We also want to make it clear that we want them to step into the higher version to be able to get the full value. We know for customers who've already done that, they feel a huge amount of value by stepping into our higher version. This is where we're going strategically. That's why if you take apart our slides, you'll see that, that was our strategy all the way throughout. Does that answer your question? Okay.

Mark Murphy

executive
#141

Okay. So Marc, you're on a roll, but technically, we're at the end. What would you like...

Marc Benioff

executive
#142

All right. I could do one more question. How is that?

Mark Murphy

executive
#143

Let's do one more. Would you like to choose someone from the audience?

Marc Benioff

executive
#144

Not really.

Mark Murphy

executive
#145

Okay. How about I do that? Let's go to Tyler.

Tyler Radke

analyst
#146

Tyler Radke from Citi. So you made the comment that you think enterprises are going to buy AI through packaged software. Obviously, we see the enormous growth that Anthropic, OpenAI are putting up. Given so much focus in recent weeks on trust, is it a strategic bet that makes sense for Salesforce to offer kind of AI reselling or some sort of model routing just as you're sort of this intermediary between the customer, their data and the model.

Marc Benioff

executive
#147

All of that is going to be built into everything you saw. The idea that -- we want to definitely be monetizing the token spend as part of our product line. I think a great example is -- I don't know if you've seen what we've done with Slack recently, but not only do you have Slack CRM where you can front-end Salesforce with Slack. Not only do you have Slackforce where you have the ability to build a whole new surface, but you have Slack Code. I don't know if we demonstrated to you today where you can code in Slack as a multiplayer experience. Today, coding agents are still mostly single player. Slack Code is really the first multiplayer experience where all these companies who are using Slack already can now code in the channels. Our goal is to provide smart routing technology that we'll be able to monetize to be able to kind of sell you the tokens as well. But you can imagine that's an example of companies want to buy their AI through packaged software. So we should be able to like distribute those tokens through Slack. We should be able to distribute those tokens through all of our enterprise applications as well. Initially, it's not -- doesn't have to be step 1 for what we're doing. The most important thing is to deliver the base functionality that lets customers get the value. And then step 2 is let them kind of step into the ability for us to distribute the tokens. Does that make sense? Well, I just want to thank you so much for coming to Dreamforce. I'm sure you know how grateful we are to all of you for being here. We -- I want to emphasize to you that the customers are untethered to you. We want you to go and talk to them. I know a lot of you do surveys and evaluations of what the customers' responses are. We don't want any constraints on any of the sessions that you can go to or trade shows or spending time with the customers. And I'm also looking forward to more quality time with everybody. Thank you very much.

Mark Murphy

executive
#148

Thank you so much. How about a big round of applause Marc. Thank you so much, Marc. If we can remain seated for just a moment, I also just wanted to take a quick moment to say thank you to the IR team. First off, starting with Val right over here. You all know Val. Also, Alex, right in the back, everyone. Alex raising your hand. Thank you so much. Lauren is in the back. Here's Lauren back here. Sam is probably -- where is Sam? Sam is back here. This way. Is Anna in the room? There she is right there. Thank you, Anna. And everyone else that was related to this event in some way, I just want to thank everyone so kindly. [Operator Instructions] So thank you so much for your time and attention.

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